Love is a complicated emotion, but we've been able to categorize it into different forms. One form of love, for example, concerns itself primarily with the sex drive. It's a superficial sort of love that many people experience prior to developing genuine affection for another person. While this type of love is usually portrayed in a negative light, it isn't necessarily a bad thing. This love could be called "puppy love" in some situations, while in others it could merely be called lust. This feeling is experienced upon seeing beauty and feeling pleasure from the sight of it.
The Power of Lust, then, concerns itself with superficial characteristics, like outer beauty and athleticism. This is the inspirational force that comes from wanting to impress a pretty lady or handsome man. It may lead to a one-night stand, but it could alternatively lead to an actually romantic relationship. If lovers maintain a romantic relationship by "using the Power of Lust", then they may soon break off their relationship, as it isn't powerful enough on its own for lasting relationships. The Power of Lust is usually felt by male characters, and can often be Played for Laughs. Generally, women won't be subject to this trope unless All Women Are Lustful.
The inspirational force described by this trope is the form of love before it does or can become romantic. It also concerns sexuality and the sex drive. Joe Schmoe and Big Bertha don't need to know each other or to be total strangers in order for this trope to be in play.
If the characters are already in a romantic relationship, then this trope may or may not be in play. It ultimately depends on context. Basically, if one of the lovers is trying to impress the other, then it's probably the Power of Lust, but if one of the lovers is trying to save the other's life, then it's probably The Power of Love. Generally, the two tropes cannot overlap.
Depending on how cynical the work is, this trope could be more or less powerful than the powers of love, friendship, and hate. It may be part of a virgin's power to overcome the Power of Lust whereas others are always tempted.
Compare and contrast The Power of Love and The Power of Friendship. Contrast with The Power of Hate, which is the complete opposite of this, and Distracted by the Sexy and I Have Boobs, You Must Obey!. See also Lust for the deadly sin of the desire for pleasure, and Intimate Healing when it can only be done through sexual activities rather than merely intimate ones.
Note to Editors: Recall No Lewdness, No Prudishness when adding examples, please. Also, please don't be a Bluenose Bowdlerizer and refrain from adding your own euphemisms for sex or potholing to Unusual or Sexual Euphemism.
- The entire plot of Ah My Buddha focuses around Ikkou Satonaka, a Buddhist monk-in-training who can unleash an incredible dormant power to exorcise demons when he sees nudity. Cue the whole cast of female characters exposing their breasts when the situation becomes dire. Though Ikkou is reluctant to continue his training, the grandmaster monks in the Buddhist community encourage him after they learn of his powers.
- Suzu of Ayakashi Triangle has spiritual powers that are awakened by her personal desires. Rather comically, the most effective form seems to her sexual lust for Matsuri, as shown when she got a Heroic Second Wind to make sure Reo wasn't the only one in a suggestive situation with him.
- In Gantz, Kei Kurono doesn't know how to activate his power suit's abilities. When he gets bullied in the anime, he thinks of Kei Kishimoto's breasts and gets turned on. It's only then that his suit activates and he knocks the bully's teeth out.
- Tadao Yokoshima from Ghost Sweeper Mikami has always been driven for girls and that's the main reason why he works for Reiko Mikami despite her abuse and the low payments. But later it's discovered that he has spiritual abilities that are powered by lust. They're seen for first time early on in the manga, and in one chapter/episode of the series, in which he serves as "spirit battery" for Emi Ogasawara. He eventually develops this power and becomes a proper ghost sweeper, even rivaling in power with Mikami herself.
- GTO: The Early Years: Exploited by Hot Teacher Nao Kadena to get the male students to study hard (offering them sex if they're able to get a perfect score; of course, none of them are that good, but she does give a consolation prize of Marshmallow Hell to the top scorer). She motivates the female students by showing them the hot guys who go to prestigious universities.
- High School D×D: Issei Hyodo dreams of one day becoming the "Harem King." He's always been a pervert obsessed with breasts. Eventually, he dies and a beautiful devil named Rias resurrects him, turning him into a devil in order to make him her "Pawn." He then learns he possesses the power of a legendary dragon. He still has trouble accessing this power and is driven to do so by the prospect of groping Rias's breasts. Whenever Ria's breasts are involved, he explodes with near-infinite power.
- Houli Dent from How to Treat a Lady Knight Right is a shameless Amazon Chaser who can go Super Saiyan if he touches a woman's abs. It's revealed in the final arc that he has this ability because his love of abs lets him tap into the power of Asmodeus, the demon prince of lust.
- In The Legendary Hero Is Dead!, the protagonist Touka's extreme fetish for thighs allows him to get out of the stickiest situation, even allowing him to summon powerful apparitions (in the shape of thighs).
- In My Hero Academia, Mineta's realization that he wants to be a hero so he can feel up a woman is what spurs him to beat Midnight and pass his final exam.
- One Piece:
- Sanji is a Chivalrous Pervert, and part of his schtick is that he becomes enraged and empowered whenever a beautiful woman is in danger. For example, this happens in the Thriller Bark arc after he senses that Nami is in danger and bursts into flames upon becoming enraged and charges to her location at high speed.
- In another instance, during the Punk Hazard arc, while he, Zoro, Brook, and Kinemon try to escape an encroaching cloud of poison gas, Sanji can't run any faster than he's normally capable of while in Nami's body. However, the mere act of groping Nami's breast gives Sanji an abnormally huge speed boost.
Zoro: What's that nonsense power?!
- Hilariously subverted in the Alabasta Arc. The Straw Hats are riding a gigantic crab across the desert to the capital, but there's a river in the way- and the crab's species can't swim. Since the crab is a pervert with a love of dancing girls, Chopper tries to invoke this trope by having Nami reveal her skimpy dancer's outfit. The crab goes heart-eyed, zooms across the water...and sinks like a rock at the half way point.
- So, I Can't Play H!: Ryosuke's provisional contract with Lisara requires him to resupply her with a portion of his own Life Energy whenever she depletes her mana. But his life energy barely registers at 15,000, so he gives her his "ero energy" instead. It's near limitless because he's almost always thinking about sex, especially in regard to Lisara.
- In the final episode of Space☆Dandy, Dandy sets off to save the universe in the way only he can, but he's having trouble flying towards an anomaly that is causing it all. He glances at a monitor where all his friends are watching him, and upon seeing Honey's fine booty and thong, gets the determination to push forward.
- In Strike Witches, Yoshika experiences massive boosts in her magic power when she is aroused by groping breasts. Usually Lynette's.
- In Penthouse Comix, Doc Dare gains enhanced strength, endurance, durability, and speed every time she has an orgasm as the result of exposure to a Super Serum.
- In Advice and Trust, Kaworu notes that strong emotions help him drown out The Call (his subconscious desire to cause Third Impact). Given that his physical body is that of a teenage boy, the most reliable method early on is his lust for Rei (before being replaced by The Power of Love).
- A Hero's Wrath: Those attuned to Lust Mantra (Midnight and Nejire) are made more powerful when being overcome with feelings of Lust. This can range as a lust for sex, power or battle. When active, Lust Mantra can have a psychological effect on those around them, arousing intrusive thoughts of sexual lust in their surroundings as the excess mantra slowly wears off, and can even inflict powerful, unwanted infatuation in others.
- In Turning Red, Mei turns into a giant red panda in the bathroom, at Abby's request, using her lust for Robaire and mermen.
- A film adaptation of the Broadway musical The Best Little Whorehouse in Texas adds the incentive that the winners of a football match-up between the Longhorns versus the Aggies get to visit the Chicken Ranch, which is a brothel that used to take live poultry as payment during the Dust Bowl years.
- In Galaxy Quest, Fred Kwan has to use the "digital conveyor" to rescue Jason from a planet's surface. His trial attempt to use the device results in a pig-alien reduced to Ludicrous Gibs. However, once the pretty alien girl enters the room, he appears to calm down and seems to have more confidence. He then flawlessly operates the device.
- In Dragon Ball Evolution, Goku has trouble controlling his ki, and Grandpa Gohan's guidance doesn't help. It isn't until Chi-Chi, his eventual Love Interest, begins to motivate him that he gets the hang of it.
- In The Rocky Horror Picture Show, Frank uses people's desire for pleasure — usually honing in on their sexuality — to corrupt them into doing what he wants, so as to fulfill his own lusts. The Power of Lust, however, ultimately causes his downfall in the ending where his subordinates mutiny against him for being "too extreme" and kill him. Meanwhile, the two characters who were virgins at the start of the story are traumatized, changed forever.
- There's a story by Woody Allen about an older man who is terrified of hospitals because of his fear of death, but he visits a hospital as often as he can because he's physically attracted to a nurse who works there. The narrator marvels at how the man's lust overcame his terror of death, and the other characters are expected to share his amazement. The narrator implies that the hunger for sex and the fear of death are the only real factors to human motivations.
- The Dresden Files novel White Night has a literal version: magic is fueled by emotion, so when Harry is trapped in a Collapsing Lair with a powerful psychic vampire, he gets her to kiss him, then uses her Emotion Bomb of lust to cast a protective bubble that lets them ride the blast wave out safely.
- Shimoneta: After an Accidental Kiss, Anna becomes devoted to doing everything she can to get Tanukichi to love her believing that catching ero-terrorists is what he wants, and she won't let anything get in her way.
- An episode of Bones has Agent Booth facing his marksmanship test. He is advised to bring Dr. Brennan along as he won't miss his shots with her by his side. He does bring her, and he doesn't miss.
- In Penny Dreadful, Lucifer relies on the Power of Lust and on other superficial motivators to get what he wants. His power over Vanessa becomes overwhelming whenever she has sex, for example. As he doesn't understand Vanessa and her desires, he ultimately fails in wooing her to be evil. Dracula, on the other hand, confronts her with apparently genuine affection and does woo her to be evil.
- Dragon Quest XI has a Pep Power where Jade uses a Puff-Puff to empower the Luminary to deliver a powerful two-handed sword slash. There is even a side quest dedicated to this Pep Power.
- In Octopath Traveler: Champions of the Continent, Queen Tatrock uses the lustful desires of her soldiers to boost her own levels of power after sacrificing them.
- Ménage à 3: Initially, the voluptuous DiDi is mainly notable for inspiring lust as an overwhelming motivation in others, driving anyone with the slightest interest in women to behave ridiculously. However, once she begins to think that a cure for her Anorgasmia may be in prospect, her own lust becomes her own overwhelming motivation, incidentally making her a much less likable character than she was previously.