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    Ted Lasso 
Played by: Jason Sudeikis
https://static.tvtropes.org/pmwiki/pub/images/ted_lasso_ted.jpg
Ted is an American football coach who is recruited to be the manager of a Premier League soccer team AFC Richmond, despite having no experience with Association Football whatsoever. He turns out to be far from just another bumbling foreigner, but what's even more disarming is his ridiculous niceness, and he slowly earns the love and admiration of his new team.
  • 100% Adoration Rating: Everybody Ted meets, no matter how surly or vicious they may be, will initially be confused by his cheerful disposition, but slowly come around to deeply admire him. By the end of Season 2, the only characters who have a problem with him are Rupert (for humiliating him in public and supporting Rebecca), George Cartrick (for taking his job), and Nate (who's deluded himself into thinking Ted mistreated him).
  • Adaptational Intelligence: Shown to be MUCH smarter and more perceptive than the character in the advertisements off of which the show is based.
  • Adaptational Nice Guy: The Ted we see in the original advertisements is much more of a stereotypically obnoxious American, but in the show itself, he stands out as an incredibly kind-hearted individual.
  • Adaptational Personality Change: In the original advertisements, Ted was a stereotypical boorish American who frequently yells at people and isn't very intelligent. In the series, while he's still a Fish out of Water who is ignorant about soccer, he's also a friendly guy who is pretty good at reading people and learns very quickly.
  • All-Loving Hero: Tries to see the good in everyone, so he treats all those around him with unfailing kindness.
  • Badass Mustache: A major element of his surprisingly cultured personality.
  • Berserk Button:
    • Ted doesn't mind if his players lose, but he does mind if they quit. It also ties into some of his issues with his father's suicide as Ted feels that the man effectively quit on their family by taking his own life.
  • Beware the Nice Ones:
    • The few times he snaps in the aftermath of his divorce prove to be terrifying and leave others stunned in surprise.
    • Ted is not completely unaware that many assume he is naïve because of his friendly and mild demeanour. He isn't above using that to his advantage as seen in his darts game with Rupert.
  • Beware the Silly Ones: Can be quite a goof, but he manages to be an excellent coach despite this.
  • Deconstructed Character Archetype: Of The Pollyanna archetype. Ted is so relentlessly optimistic and so generous with his love for others that he barely takes care of his own issues, thinking that all the love and cheerfulness will bear him through any problem. Season 2 is about him acknowledging the fact that no, some of those issues don't get fixed through positive thinking, and needs to be a little selfish and vent some of his negative emotions not just so that he can become healthier, but so that he can be a better friend and coach.
  • Bigger Is Better in Bed: Flo is open about enjoying their night together, and a later comment from her indicates Ted's not lacking below the belt.
  • Disappeared Dad: Ted's father committed suicide when he was 16 years old.
  • Does Not Like Spam: Ted is aware that drinking tea is a big part of English culture, but he just can't bring himself to enjoy it. He also has a severe response to being surprised with soda water.
  • Drill Sergeant Nasty: Played with; normally he's decidedly not this trope, since he's established early on as A Father to His Men who aims to turn his players into better people through encouragement and positivity. However, he has a meaner alter ego named "Led Tasso" that invokes this, which Beard says he only takes on as a last resort; in "Do The Right-est Thing", Ted becomes "Led Tasso" as part of a Genghis Gambit to reunify the team after Jamie returns.
  • Et Tu, Brute?: He is completely heartbroken when he learns from Trent Crimm that Nate betrayed Ted's confidence and told Trent about his secret panic attacks.
  • A Father to His Men: His stated objective is to turn his players into better people. To do so, he constantly tries to impart life lessons and instill optimism within the team and slowly, but surely, gets through to many players. However, one of Ted's character development lessons is to realize that the Richmond players are not college students, but professional athletes with goals and needs that have to be treated differently than his old college football team back in the states.
  • Friends with Benefits: Had a one night stand with Sassy, and while initially weirded out about the new experience, he's heavily implied to have casual sex with her again sometime later.
  • Freudian Excuse: His Stepford Smiler tendencies stem from his father's suicide when he was a teenager.
  • Funny Foreigner: Ted's frequently humorously perplexed by the differences between the UK and US.
  • Fun Personified: Usually in a good mood and all too happy to put everyone else in one too.
  • Good People Have Good Sex: According to his one-night-stand and Rebecca's best friend Sassy, his cheerfully forthcoming nature translates to the bedroom extremely well.
  • Gosh Dang It to Heck!: He is the only character in the series who doesn't use profanity. It's not until the first season finale that he lets a single Precision F-Strike fly.
  • The Heart: His presence helps the rest of the cast grow as people and form genuine bonds with each other.
  • Heartbroken Badass: An excellent coach and mentor, he's also struggling with a collapsing marriage, even after it's over.
  • Hidden Depths: The essence of his character is the contrast between his "country bumpkin" appearance and his other talents. He proves to be an avid reader and is able to parse the thematic ideas of different texts. He can bake a phenomenal batch of shortbread cookies for Rebecca. He shocks an entire pub when he reveals that he's an expert darts player who can nail the exact shots he needs to win. He also knows a lot about brain injuries from his time in American Football. He's also one of the few people to see through Rupert's false charm and takes an instant dislike to him as a result.
  • Humble Hero: Doesn't care much for glory, he just wants to help make everyone around him into the best people they can be.
  • I Am Not Left-Handed: Lures Rupert into a wager on a game of darts by not performing very well... until he reveals that he is left-handed (and was using his right hand to start with).
  • In-Series Nickname: Called "Wanker" by the Richmond fans, even as he starts to get some wins.
  • Intergenerational Friendship: He becomes fast friends with Shannon, a secondary school girl from the neighbourhood. She shows him a thing or two about football and even comes out on a cold rainy night to look after his son so that he and his wife can have a heart to heart.
  • Misplaced Kindergarten Teacher: Ted repeatedly reassures his players, the media, and everyone else that he doesn't care whether the team wins or loses as long as they play their best, which (as Coach Beard points out) is an excellent philosophy at the college level, but these are professional athletes who care about winning and whose livelihoods depend upon quantitative success.
  • Nice Guy: Ted has an enormous heart, caring deeply for those around him, even when they treat him like shit. While also helped by being a better coach than he initially seems to be, his great kindness is a major reason why he wins over his many naysayers throughout the show.
  • Nice to the Waiter: Part of his Nice Guy persona, Ted makes it a point to know the names and personal details of all of Richmond's employees as well as all of the reporters on the team's beat.
  • No Good Deed Goes Unpunished: Ted is the first person at the club to acknowledge Nate and makes a point of praising his knowledge and promotes him from a bullied kit manager to a key part of his coaching team. However, this results in Nate developing a massively oversized ego and generally becoming a massive jerk who has no issue selling Ted out to advance his own career.
  • Oblivious Guilt Slinging: He spends much of the first season being nothing but a really nice guy and good friend to Rebecca, who is actually trying to humiliate and use him to destroy the club.
  • Odd Friendship:
    • Becomes very close with Rebecca, even though her prim and proper manor is quite different from Ted's hyperactive personality.
    • Ted's as chipper as they come and Roy is almost always grumpy, and yet they manage to become buddies.
  • OOC Is Serious Business: It is very rare that you get to see Ted get angry, but when he does, it is terrifying.
    • He usually takes a very fatherly approach to coaching and tries to subtly correct bad behavior. However, when Jamie tries to get out of practice by pretending to be injured, this proves to be the last straw for Ted; he delivers a very angry rant to Jamie about how refusing to practice with his teammates means he's being selfish, demotes him to the reserve team, and orders him to set up the cones on the pitch.
    • When finally getting therapy and being forced to confront his personal problems, he is noticeably short-tempered and irritable, which is very unlike him, as he usually lets the worst insults and humiliation thrown his way roll off him like water off a duck.
    • He's also one of the few people to see through Rupert Mannion's false charm instantly and makes little effort to hide his dislike of him as a result, a striking contrast to his usual cheeriness and efforts to win over those he meets.
  • Parental Substitute: Nate - whose father is emotionally distant at best - starts to think of Ted this way. Unfortunately, the combination of his preexisting daddy issues and growing mental instability causes him to turn on Ted. Tellingly though, when Ted confronts him about this, Nate seems to be quite jealous of Ted's actual son.
  • Positive Friend Influence: Ted's optimism and kindness rub off on the characters and it results in several of them changing for the better such as Rebecca becoming friendlier and Nate gaining more confidence.
  • The Pollyanna: He refuses to let anything get him down and tries to pep up everyone around him. Season 2 starts deconstructing this and showing the unhealthy side of relentless positivity.
  • Precision F-Strike: He normally abstains from swearing, making his very occasional use of profanity all the more shocking.
  • Pungeon Master: Ted loves wordplay and jokes, which Coach Beard is able to keep up with, but completely throws off people who are just meeting him.
    Ted: If I were to get fired from my job where I'm puttin' cleats in the trunk of my car.
    Coach Beard: You got the boot from puttin' boots in the boot.
  • Real Men Cook: He enjoys baking biscuits in his spare time and is very good at it too.
  • Sad Clown: He provides much of the series' humor with his near-constant quips and pop culture references, but it's soon revealed that his cheerful demeanor hides a lot of trauma. Sharon correctly deduces that Ted uses jokes and references to avoid opening up about his problems.
  • Stealth Mentor: Trent Crimm describes his coaching style as being subtle, and never hitting people over the head. When his players expect to be reprimanded for bad behaviour, Ted will come in with positive reinforcement instead to gently coax good behaviour. If the bad behaviour persists, he'll quietly encourage other players to step up and correct the behaviour organically.
  • Stepford Smiler: The series occasionally shows that Ted's cheerfulness is masking a deep depression, resulting in debilitating panic attacks when his issues overwhelm his defences. Season 2 delves deeper into this, especially when it's revealed that his issues mainly stem from his father committing suicide when he was 16.
  • Sweet Baker: He likes to sweeten his relationships with friends and co-workers with homemade biscuits.
  • Tastes Like Friendship: Ted tries to ingratiate himself with Rebecca by bringing her a box of biscuits daily ("Biscuits with the Boss"). It's a resounding success.
  • Trauma Button: He's highly sensitive to scenes of fathers abandoning or abusing their sons. This makes his separation from his own son, as well as watching Jamie's interaction with his father, particularly hard. Eventually, it turns out that this at least partially stems from his own father committing suicide when he was 16.
  • "Ugly American" Stereotype: Subverted. Ted is pretty ignorant about England and its culture, but he's eager to learn and embraces the country's traditions with great enthusiasm despite his confusion (though he doesn't accept all British culture unconditionally; he absolutely despises tea, coming up with new insults for it at every chance he gets and is completely bewildered that the country loves it). According to Rebecca's taste, he even bakes better British shortbread than the British.
  • Wrong Line of Work: Played With. Ted was an American football coach before arriving at Richmond and is the first person to acknowledge he knows very little about association football. He still struggles to catch on to the finer points of the sport over a year after being the team's manager. However, because he recognizes the gaps in his knowledge, he's able to build a solid coaching staff to help fill those areas while he focuses on building a great team culture. By the end of Season 2, he's able to bring the team back into the Premier League after getting relegated in his first season while also leading the team to their best ever placement in The FA Cup.
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    Rebecca Welton 
https://static.tvtropes.org/pmwiki/pub/images/ted_lasso_rebecca2.jpg
Owner of AFC Richmond after an acrimonious divorce from her terrible ex-husband, Rupert.
  • Acquainted in Real Life: She develops a loving texting correspondence with an anonymous Bantr match. In 2x06 he turns out to be Sam.
  • Affectionate Nickname: Ted calls her "Boss".
  • Age-Gap Romance: Her ex-husband Rupert is 20 years older than she. After her divorce, she has started to take considerably younger flings. Later, unbeknownst to her, she enters a flirty texting correspondence with 21-year-old Sam, which, after initial reservations, turns physical. Unlike with Rupert, Rebecca's relationship with Sam is much healthier and based on genuine affection, despite its briefness.
  • Amazonian Beauty: Tall, muscular, and beautiful.
  • Beautiful Singing Voice: Episode 7 reveals that she has a beautiful singing voice and used to sing all the time before Rupert put a stop to it.
  • Childhood Friends: She's been best friends with Sassy since year 7 (the British equivalent of sixth grade in North America).
  • Defrosting Ice Queen: Her story arc across Season 1 shows her opening up and becoming friendlier to those around her and allowing herself to be vulnerable again. This is her getting back to the way she used to be before her marriage to Rupert; her best friend Sassy whom she'd fallen out of touch with tells Keeley that the real Rebecca is a fun person, not cold.
  • Deuteragonist: Ted is the main character, but Rebecca's character and development are just as important, and she's second only to him in terms of prominence.
  • Easily Forgiven:
    • Ted immediately forgives her after she admits to using him to try to destroy the club, as he understands that divorce makes you do crazy things.
    • Downplayed with Sassy and Nora. While they quickly forgive her for not speaking to them for six years, Sassy tells her that she needs to own up to her actions, and Nora ribs Rebecca about abandoning her.
  • Embarrassing Nickname:
    • "Old Rebecca," a cruel variation used by the sexist British press when her ex-husband starts dating a much younger girl also named Rebecca.
    • Her best friend Flo ("Sassy") dubbed her "Stinky" when they were young to downplay how rich and attractive Rebecca was. Fortunately, by the present day, it's purely affectionate.
  • Establishing Character Moment: The opening scene, featuring Rebecca's scathing dismissal of Richmond's long-time manager.
  • Even the Girls Want Her: Keeley often expresses attraction to Rebecca.
  • Heel Realization: When Rupert tells her that Bex is pregnant, she realizes that he still continues to hurt her and sabotaging Richmond has not helped her feel better or hurt Rupert at all. All she's really done is screw over the fans, the players, and Ted.
  • Hero with Bad Publicity: The popular image of Rebecca, thanks to the sexist tabloids and sports press, is that she's a wet blanket shrew who stole AFC Richmond from Rupert in their divorce settlement and has no business running the club. The truth is she's just heartbroken by her ex-husband's infidelity and she's a savvy businesswoman when she gives it an honest effort.
  • Jerkass Has a Point: While firing George Cartrick was part of her plan to sabotage the team, her criticisms about his sexist attitude and performance as a manager were entirely valid. Even Roy agrees with her assessment that Cartrick was a terrible manager.
  • Jerk with a Heart of Gold: In Season 1, even when she's out to destroy AFC Richmond, she drops everything to genuinely help Ted when he suffers a debilitating panic attack. Season 2 sees her almost entirely drop the "jerk" aspect of her personality, aside from instances where she has to deal with jerks and pays their treatment of her in kind.
  • The Maiden Name Debate: Inverted. Rebecca apparently took Rupert's name when they married (since Higgins mistakenly addresses her as "Mrs Mannion") but has since reverted back to "Welton".
  • Non-Idle Rich: She's very well off, but "Carol of the Bells" reveals that she likes to spend Christmas dressed as an elf and giving gifts to underpriveleged children in Richmond (though she mentions that she stopped doing it for a few years after marrying Rupert).
  • Not So Above It All:
    • One of the first cues that she's not the manipulative schemer she's trying to be is her furious insistence that a lion is better than a panda.
    • As loathe as she is to admit it (at first), she absolutely loves the biscuits Ted brings her each morning.
    • Even though it rankles her image as a "professional woman", she is flattered at Keeley's genuine adoration of her breasts seen in the topless photo the press took of her.
  • Not So Stoic: It gradually becomes clear Rebecca is barely holding things together and many of her worst actions are her way of lashing out at the world around her.
  • Revenge Before Reason: The whole reason she hired Ted in the first place was to hurt Richmond and ruin the one thing her ex-husband loves. She doesn't take into account all of the other people who she's hurting in the process. After she sees that her plan has had absolutely no effect on Rupert, she realizes this and apologizes.
  • Schemer: At least at the beginning. She manipulates circumstances behind the scenes to try and sabotage the club.
  • Statuesque Stunner: Her actress is 5 feet and 10 inches of sexy!
  • The Stoic: Incredibly poised and quick-witted, Rebecca tends to deflect hurtful comments about (and from) Rupert.
  • Took a Level in Kindness: Over the course of the first season, Rebecca ultimately realizes her plan to sabotage the team was both wrong and misguided. She then decides to do her job properly and help Ted make the team a winner.
  • Trademark Favorite Food: Ted's biscuits. She loves Ted's biscuits, going as far as to make Higgins visit half a dozen bakeries in search of their origin (before learning Ted makes them himself) and finishing Sharon's half-eaten biscuit without hesitation.

    Leslie Higgins 
Played by: Jeremy Swift
https://static.tvtropes.org/pmwiki/pub/images/higgins.jpg
The team's Director of Operations and Rebecca's right-hand man, the only one who knows that she's trying to bring Richmond down.
  • The Atoner: His loyalty to Rebecca and his assistance in her schemes is because he feels guilty over the years he spent hiding Rupert's affairs from her.
  • Butt-Monkey: Gets constantly bossed around by, well, his boss Rebecca, but he eventually grows out of it.
  • Character Tics: Higgins gags whenever he feels guilty (as when Rebecca is blackmailing him into helping her in the early part of season 1) or uncomfortable (as he is about Beard and Jane's weirdly toxic relationship in season 2).
  • Expository Hairstyle Change: When he briefly quits, Rebecca finds him at home plucking a bass to jazz music and having grown a Van Dyke. He claims it illustrates how "chill" he is, but his wife despises it.
  • Family Man: Has a wife, five sons, and an elderly cat named Cindy Clawford (now deceased) at home.
  • Gender-Blender Name: While "Leslie" isn't an exclusively female name, he admits to being named after his mother. Two of his sons are named "Lindsay" and "Dana," also historically masculine names now more often used for girls.
  • Grew a Spine: After years of hiding Rupert's numerous affairs (despite not wanting to) and going along with Rebecca's schemes, he eventually stands up for himself and confronts Rebecca for the harm she is doing.
  • Happily Married: Glimpses at his home life show he and his wife continue to be very much in love after more than 20 years of marriage.
  • Heel–Face Turn: While never a bad guy, he still helped Rupert and Rebecca despite their immoral actions. He was never able to stand up to Rupert, but his conscience finally wins out and he quits on Rebecca, only coming back when she reforms.
  • Hidden Depths: While he starts out as nothing more than a cowardly lackey who lets most people walk all over him, he often proves to be the single most mature person in the room, particularly when it comes to relationships. It's telling that he's the only main character on the show in a successful marriage.
  • Last-Name Basis: Throughout the series, he is only known as "Higgins". It's not until episode 10 that Rebecca calls him by his first name, Leslie.
  • Minion with an F in Evil: When Rebecca is trying to sabotage Ted and the club, Higgins does what he can to carry out her wishes but is too kind and loves the club too much to give her plan his full support. Instead, he socializes with the players and quickly becomes one of Ted's trusted "Diamond Dogs".
  • My Greatest Failure: While he only comments on it once, he admits to Rebecca that he knows he deserves to carry the guilt of hiding Rupert's affairs from her for the rest of his life. It's also implied that one of the reasons he aids Rebecca's schemes is out of that guilt.
  • Nice Guy: Very polite and kind to everyone. The only bad thing you can really say about him is that he stood by and assisted Rupert and Rebecca's bad actions, but he feels terrible about both, only doing so because he's too meek to object.
  • Running Gag: During the second season, he's seen repeatedly trying out new possible working spaces after Sharon takes over his office. In the season finale, Sharon has left, but he is yet again forced out of the office so that the carpet can be replaced after several greyhound puppies crap all over it.
  • Sustained Misunderstanding: When Jamie comes to him in "Man City" to get tickets for his father for the match at Wembley. Higgins ignores every one of Jamie's cues that scream that Mr. Tartt is a jerk not worthy of respect, and instead delivers a homily about the importance of father-son relationships, which clearly makes Jamie uncomfortable. In the season 2 finale, Keeley comes to him to get advice (mainly because no one else is available) about how best to break it to Rebecca that she'll be leaving AFC Richmond to start her own PR firm. And Higgins, who is so excited to be consulted, misinterprets why Keeley needs advice not once, not twice, but three times. He finally manages to redeem himself by offering a really good piece of advice that shows that despite his poor listening skills he is a very kind and thoughtful person.
    Higgins: Keeley, a good mentor hopes you will move on. A great mentor knows you will.
    Keeley: Wow. That's really good!
    Higgins: You like that? I just made it up.
  • Vitriolic Best Buds: He is actually the person in the club who has known Rebecca the longest. Despite a lot of initial misgivings due to Higgins enabling her abuse by her ex-husband, the two of them are now close friends, and they confide quite a lot with each other.
  • We Used to Be Friends: While he initially seems to be a Beleaguered Assistant (and in many ways is), it eventually becomes clear that Rebecca did used to like Higgins... before discovering that he helped Rupert hide his affairs. Her treatment of him is a direct result of her own feelings of betrayal.

    Jamie Tartt 
Played by: Phil Dunster
https://static.tvtropes.org/pmwiki/pub/images/ted_lasso_jamie.jpg
Richmond's star striker, whose skill is eclipsed by his ego.
  • 10-Minute Retirement: Quits football in season 2 to take part in Lust Conquers All, but ends up rejoining Richmond after being eliminated.
  • The Ace: He and Dani are explicitly named as Richmond's "two aces" by Higgins and Ted.
  • Amicable Exes: With Keeley in Season 2. Even though they're no longer together, Jamie will still seek out her advice and Keeley will advise him as best she can.
  • Attention Whore: In the first season, he's this on and off the field. Eventually, he grows out of it.
  • Book Dumb: He often displays a lack of general knowledge and a disinterest in culture, and he's prone to making Malapropers whenever he tries to sound smart. When Keeley was still dating him, she actually made him visit plays and read books.
  • Break the Haughty:
    • Starts to undergo one in "Two Aces" after his attempt to power-play Ted backfires, breaking his influence over the other players, and he realizes that Dani is just as talented as him. Unfortunately, it's cut short by Rebecca sending him back to Manchester City.
    • Goes through one at the beginning of season 2 after he's voted off the reality show he was starring in and learns no team wants to sign him following his quitting Manchester City.
  • Broken Pedestal: In Season 1, he and Roy can't stand each other, largely due to Jamie's arrogant demeanour and Roy's complete disgust with it. But Jamie also admits that he idolized Roy when he was a kid.
  • The Bully: In Season 1, he uses his power and influence on the team to treat others horribly, most notably Nate. Thankfully, he stops in Season 2.
  • Cursed with Awesome: As pointed out by Roy, Jamie's belligerent demeanour is actually a big part of what makes him a great player: His technical skills shine the brightest when he's playing selfishly, and with his arrogance, he gets into the rival players' heads like no one else. When his Character Development negatively affects his game, he actually has to re-learn how and when to channel his inner jerkass on the pitch.
  • Deadpan Snarker: Frequently, and with everyone (though especially Roy, Ted, and Sam).
  • Distracted by My Own Sexy: Often preoccupied and distracted by his own appearance.
  • Don't You Dare Pity Me!: Refuses to be helped and pushes people away when they try to help him, until Keeley calls him out on it.
  • Fallen-on-Hard-Times Job: Played With. In the beginning of season 2, he has deliberately left Man City to star in a Love Island-esque reality show as a way of sticking it to his abusive father. Afterwards though, he has a hard time restarting his football career and he almost gets stuck in the trashy reality TV circus until Ted accepts him back at Richmond.
  • Foil:
    • To Roy. Roy treats everyone with equal disdain, but also stands up for others while Jamie holds himself above everyone else and relentlessly bullies those he feels are holding him back.
    • Also to Dani. Jamie is a talented player who bullies other people and cares more about the financial benefits that come with being a successful footballer. Dani is a talented player who treats everyone with friendliness and kindness and only cares about playing the game of soccer itself.
    • To Sam, especially in Season 2. Sam maintains a healthy relationship with his father, who supports and encourages his son's ambitions while being more concerned about his well-being than his performance. Jamie's professional success, selfish playing style, and harassment toward other players are driven by the demands of his abusive father. Ted notices this difference, which influences his decision to re-sign Jamie to play for Richmond.
    • Also to Nate in terms of their Character Development. Jaime starts off as a selfish and egotistical Jerkass who learns how to be kinder and more humble to others. Nate starts off as a timid nice guy who becomes a meaner and more arrogant person as he gains confidence and ultimately pulls a Face–Heel Turn.
  • Freudian Excuse Is No Excuse: He admits to the team that striving to please his father has made him into a jerk and strives to do better.
  • The Friend Nobody Likes: While he starts off with a few allies like Isaac and Colin, the whole team eventually gets fed up with his It's All About Me attitude after he ignores an injured Sam on the pitch. Following this, no one joins him in celebrating his goals. When the prospect of him rejoining the team arises, none of the players wants him back even though they could use his skills to end their winless streak.
  • Green-Eyed Monster: Even after he and Sam become friends, he can't help but feel jealous when he overhears Sam's loving phone call with his father.
  • Hates Their Parent: Jamie loathes his abusive Sports Dad and it's hard to blame him given the man's behaviour onscreen. The fact that he's a junior (Jamie presumably being short for James) probably doesn't help.
  • Hidden Depths: As big as his ego is, Jamie does genuinely respect his fans and is happy to accommodate them. When Ted's son comes to visit, Jamie is incredibly sweet with him and signs his shirt for him. Then early in the second season, after a meeting about his glum career prospects, Jamie is clearly in a bad mood while leaving the building. However, he's quite kind and encouraging to the fans outside hoping for pictures and autographs.
  • Hoist by His Own Petard: After being benched, he attempts a power play against Ted to get back on the first team, only to discover that Ted can be very scary when he wants to be and the tongue lashing ends up breaking the grip he had on the other players.
  • Inferiority Superiority Complex: It's heavily implied that much of Jamie's ego is a way of dealing with the horrific emotional abuse his dad has inflicted upon him since childhood, constantly tearing into him over any mistakes and making him believe his only worth was as a football player.
  • It's All About Me: For a long time he refuses to be a team player, preferring to take as much glory for himself during matches. It reaches a point where he starts screaming "ME!" whenever he scores a goal.
  • Jerk-to-Nice-Guy Plot: His Character Development over Seasons 1 and 2 see him go from a selfish, egotistical jerk to a kind and respectful teammate.
  • Jerk with a Heart of Gold: In Season 2, he becomes a good teammate and a genuine friend to the other players while also respecting the coaches. That said, he'll gladly still act like a jerk to Richmond's opponents.
  • Jerkass: In Season 1, he's a complete prick to everyone, but especially Roy and Sam.
  • Jerkass Has a Point: When he and Roy are trying to work out their differences, Jamie tells Roy that he shouldn't be expecting Jamie and everyone else to "kiss his ring" just because of his past success, especially since he isn't the player he was when he won all his trophies. Roy concedes it's a fair point. However, the Jerkass part kicks in when Jamie refuses to acknowledge Roy also has a point about Jamie's arrogance and selfishness and doesn't try to improve his own behaviour.
  • Malaproper: All part of his "country boy" personality. He describes his impending defeat of Richmond as "instant caramel" although he meant "karma".
  • Missing Mom: His mother is implied to be dead, as he talks about her in the past tense and says that he doesn't think she'd be proud of his Jerkass behaviour.
  • Mr. Fanservice: He's good-looking, knows it and is eager to remind everyone else of it, to the point of going to the team's annual charity benefit shirtless ("For the Children"). In the first episode he skips out on meeting Ted with the rest of the team for a manscaping sesh with Keeley:
    Jamie: I'm getting waxed. It's more for the fans than for me. You know when I score the shirt's gotta come off.
  • Normal Fish in a Tiny Pond: He's talent-starved Richmond's best player by far, but he's also on loan to them by Manchester City because he's not talented enough to crack their lineup. When he gets sent back, he finds himself only getting a few minutes per match as a substitute and he only gets to start in the final match because the team has already locked up their place in the league table.
  • OOC Is Serious Business: When Ted tries positive reinforcement with Jamie, telling him what an outstanding athlete he is, Jamie immediately goes round-eyed and can barely eke out an "I work hard, yeah." He even attempts to employ a team-first attitude, as Ted suggested, though it doesn't stick.
  • Oop North: As evidenced by his accent, he grew up in the Manchester area and fits the abrasive, confrontational stereotype.
  • Out of Focus: While he's still a main character in Season 2, he doesn't drive as many of the main plots as he did in Season 1 and the additional screen time given to the other players and new characters takes a bit of focus away from him. As a trade off, unlike Season 1, he's never Put on a Bus.
  • Pet the Dog: For all his arrogance and bullying, Jamie does sincerely care very much about his fans and always makes an effort to be nice to them. He's also very sweet to Ted's son Henry.
  • Pretty Boy: A very handsome young man, which is acknowledged several times.
  • Proud Beauty: He takes pride in being handsome, much to other characters' annoyance. In season 2, Roy refuses to coach the newly-reformed Jamie until the younger man agrees with Roy that's he's an "ugly, ugly boy with bad hair", which Jamie finds very difficult to say. And when he finally spits it out, Roy says "Cheers. I enjoyed that!" and walks away, which makes Jamie very angry.
  • Rebuilt Pedestal: In Season 2, after learning some humility and having Roy start to warm up to him, he regains the admiration he had for him as a kid.
  • Reformed Bully: In Season 2, he stops antagonizing everyone and becomes a respectful teammate and friend to the other characters.
  • Screw This, I'm Outta Here!: Fed up with the fact his father continued to mentally and physically abuse him despite all of his success, Jamie decided to quit Manchester City and become a reality TV star to spite him.
  • Signature Move: While Jamie is a talented scorer overall, long-distance free-kick goals are his speciality.
  • Significant Wardrobe Shift: During his time as an Attention Whore, his street clothing mostly consists of eye catching luxury brand pieces (with the brand names visible) that are meant to get people's attention and show how successful he is. After he becomes more humble, his clothing choices become more muted and subtle.
  • Small Name, Big Ego: Granted, he is the star player but Jamie often carries himself like he is God's gift to football and treats everyone around him as lucky to be in his orbit when he's simply a talented player on a mid-level team who isn't seen as good enough to lead a major team. It takes a while and some ego-shattering experiences for him to learn humility.
  • Too Dumb to Fool: Some of Roy's best insults fly right over Jamie's head.
  • Took a Level in Kindness: In Season 2, Ted's lessons finally begin to stick and he actively works on being a better person and teammate, culminating in him joining Sam's protest against Dubai Air and encouraging everyone else to do the same. Before long, Jamie is happily participating in team meetings and unusual pre-game rituals. However, it's Deconstructed in the middle of the season when Roy points out to both Ted and Jamie that turning him into a team player has caused him to become less effective on the pitch. Afterwards, Jamie reaches a nice balance where he sometimes acts arrogant and selfish on the pitch when it will help the team score, but is still a good teammate and friend overall.
  • "Well Done, Son!" Guy: Jamie himself admits that he developed his selfish, abrasive personality to satisfy his father, who considered him soft and only cared about him scoring points.

    Roy Kent 
Played by: Brett Goldstein
https://static.tvtropes.org/pmwiki/pub/images/ted_lasso_roy.jpg

The Captain of AFC Richmond when Ted arrives. A once-legendary midfielder who's in the twilight of his career, which eventually ends due to age and injury. He joins Richmond's coaching staff in Season 2.


  • Berserk Button: Jamie is a major one for Roy in general, since Jamie's arrogant behaviour reminds Roy of how he used to act earlier on in his career and he's not proud of it.
  • Big Brother Instinct: To Sam and Nate, both of whom he comes to blows over.
  • Bruiser with a Soft Center: He's a very aggressive player who's confrontational with people on and off the field. However, he's also good with children and is adored by his niece.
  • Brutal Honesty: When he becomes a pundit for Sky Sports, he does not mince words when it comes to analyzing and criticizing players' performances on the pitch. This endears him to viewers and fans who find his approach refreshing compared to the generic commentary provided by the other pundits.
  • Bully Hunter: Roy has no tolerance for bullies and is quick to discipline teammates he sees acting that way.
  • Career-Ending Injury: Permanently injures his knee when he tackles Jamie in the final episode of season 1 and is forced to retire. In the aftermath, he occasionally has to pause and pop the joint back in place.
  • Carpet of Virility: He's often seen without a shirt, revealing his impressively hairy body. This is Played for Laughs when he and Keeley both note how much hair he leaves in the shower drain.
    Jamie: (to a shirtless Roy) If you're gonna go to the shower, you should take your sweater off first, pal.
  • Competence Zone: Downplayed and Justified in Season 1. He's nearly 40 in a highly physically demanding job, so it's only natural that he's slower and more prone to mistakes than his twentysomething teammates. Even then, he's still competent enough to be on the starting lineup in every game but the final, and it's clear from the way other characters talk about his career that he outclassed everyone on the Richmond team when he was in his prime.
  • Cool Uncle: His niece Phoebe adores him, not because he's a pro footballer, but because he goes out of his way to spend time with her.
  • The Cynic: Especially towards Ted's coaching style at the beginning, though he eventually warms to it.
  • Dark Is Not Evil: He's almost always dressed in black (accented by other very dark colors), but he's a strong leader who's compelled to look out for the little guy and adored by young children, especially his niece.
  • Deadpan Snarker: Very much so, especially towards Jamie Tartt.
  • Death Glare: This seems to be his default expression. One could argue he's scarier doing this than just yelling at people. He even does it to children.
  • Dented Iron: His Career-Ending Injury from the end of Season 1 continues to bother him in Season 2, with him needing to occasionally pause to pop his knee back into place.
  • Desperately Looking for a Purpose in Life: The first half of Season 2 sees him struggling to adjust to retirement after spending most of his life as a professional footballer. After being unsatisfied with being a youth coach and a TV pundit, he accepts Ted's offer of joining Richmond's coaching staff and is finally content.
  • Everyone Has Standards:
    • Roy might be rude, cynical and ill-tempered but he can't stand bullies like Jamie.
    • Roy also has no love for Abusive Parents, to the point he's willing to comfort Jamie of all people after witnessing his father abuse him.
  • Family Man: While Roy isn't married or has any children himself, he maintains close relationships with all of his blood family members, including his father, his siblings, and his niece. He also had a strong bond with his grandfather as a boy and has kept a blanket the man gave him as a gift into adulthood.
  • Feeling Their Age: A recurring theme in Roy's storylines, and ultimately results in the decision to bench him for the final after a series of disastrous games.
  • Foil:
    • To Jamie. Roy treats everyone with equal disdain, but also stands up for others while Jamie holds himself above everyone else and relentlessly bullies those he feels are holding him back.
    • Also for Ted, who is a relentlessly nice and polite person, while Roy is... relentlessly not. They both, however, deeply care for their friends and teammates.
  • Friend to All Children: Gets along really well with kids, especially his niece Phoebe.
  • Grumpy Bear: He's almost always in a foul mood.
  • Guttural Growler: He tends to growl at people when he doesn't feel like speaking to them. His voice is also very gravelly and guttural in general, and it sounds more gravelly the angrier he gets.
  • Hair-Trigger Temper: Easily enraged, which is taken advantage of by both Keeley and Jamie.
  • Hidden Depths:
    • Is very fond of (and good with) children, as shown by his relationship with his niece Phoebe and the children at her school.
    • He does yoga with a bunch of elderly women (because they don't recognize him) and is close enough with the class that he'll stay out all night with them because one member needed to blow off steam due to marital problems.
    • The SAG Awards clip shows he's a big fan of The Muppets and isn't the least bit embarrassed about it.
      Roy: The best ensemble ever are The Muppets!
      Colin: (laughs)
      Roy: Say something about The Muppets. I fucking dare you.
      Colin: ...''The Muppets'' are amazing!
    • He reveals to Ted and Isaac that, during his career, whenever he found himself in a slump he would return to his old neighbourhood and play pick up games with the locals to remind himself that football is supposed to be enjoyable.
  • History with Celebrity: After Ted makes a reference to Showgirls, Roy tells him that he actually once dated Gina Gershon.
    Ted: That makes me happy.
  • Hot-Blooded: Roy is famous throughout the football world for his temper, which is a defining feature of his style of play.
  • I Hate Past Me: Part of his animosity towards Jamie stems from the young player's behaviour is very similar to how Roy acted when he was a rising star in the league, which he now understands was obnoxious.
  • Inconvenient Attraction: To Keeley, who is dating Jamie, who he hates. After Keeley breaks up with Jamie, this becomes ... less inconvenient.
  • Jerk with a Heart of Gold: Roy may be angry and kind of a jerk, but is incredibly sweet to his six-year-old niece and Keeley. He also helps Sam win over Richmond fans and defends Nate from his teammates who are bullying him.
  • King Incognito: He's a member of a yoga class with several middle-aged women who have no idea he's a Premier League footballer.
  • Knight in Sour Armor: He's an angry man bitter about the downward trajectory of his career, but he finds himself compelled to stand up for others and, ultimately, knows when to put his ego aside for the benefit of the team.
  • Limited Wardrobe: When not wearing kit, he's either wearing a black leather jacket with a black shirt and black jeans or a black suit with a black shirt, occasionally with a dark-coloured tie for the barest hint of variety.
  • Living Legend: Roy is a legendary player who helped Chelsea FC win the UEFA Champions League in 2012 and is still beloved by Richmond's fans even though he's not as skilled as he was in his prime.
  • Meaningful Name: It's certainly fitting that a (former) team captain and football legend has a name that means "king".
  • Misplaced Kindergarten Teacher: Inverted. After retiring, he becomes the coach for Phoebe's youth team and speaks to the girls just like his old teammates.
  • New Job as the Plot Demands: He goes from the team's veteran captain to girls' youth coach to sports pundit to joining Ted's coaching staff.
  • No Celebrities Were Harmed: He's based on former Manchester United midfielder Roy Keane, particularly with his first name and Hot-Blooded personality.
  • Not So Above It All:
    • He denies it, but he genuinely believes that the treatment room is cursed.
    • After agreeing to help Ted help Isaac overcome his recent leadership struggles, he has them meet him in a parking garage and hides in the shadows so he can spook them.
  • Odd Friendship: Seems to be developing this with Coach Beard, since they're both no-nonsense, straight-shooting, antisocial men of few words.
  • OOC Is Serious Business: Even though Roy despises Jamie, after witnessing the abuse Jamie endures from his dad, Roy immediately gives him a hug and holds him while he cries.
  • Papa Wolf: When he hears that a boy in Phoebe's class made her upset, he immediately starts rising up, fully intent on kicking the crap out of a child. Keeley is able to dissuade him.
  • Parental Substitute: Since Phoebe's father is, in Roy's words, a "living piece of shit", he acts as her primary father figure.
  • Perpetual Frowner: His face rarely changes from the same unhappy, vaguely angry expression.
    Roy: Does my face look like it's in the mood for shape-based jokes?.
    Ted: No, Roy, it does not. But, in my defense, it rarely does.
  • Pitbull Dates Puppy: The gruff grumpy Roy and the bubbly Keeley get together in the late season 1.
  • Racist Dad: His old man's from South London and in his sixties, so yeah, he's a bit racist.
  • Rags to Riches: He grew up with his working-class family in a dingy apartment in South London before making millions as a professional footballer.
  • Real Men Cook: Roy cooks for Keeley and takes advice from his yoga friends on how to better prepare food.
  • Real Men Wear Pink: He is seen singing along to Rebecca's karaoke rendition of "Let It Go". Season 2 reveals he enjoys hanging out with his yoga friends — all of whom are older women — drinking rosé and watching trashy reality shows. He also loves white orchids and is a big fan of the Muppets.
  • Running Gag:
    • Whenever he faces an issue that his usual anger can't get rid of (like people being mature and reasonable at him), he'll yell "Fuck!" and storm off.
    • In the first season, people calling him old.
  • Sergeant Rock: In contrast to Ted's Captain Smooth. Ted is all about the soft touch and high concept morals, whereas Roy would rather headbutt you, tell you why you sucked, and demand that you better or he'll headbutt you again. Roy's also much more in tune with the intricacies and true potential of the other players, and has no problem turning the worst parts of their personalities into their best assets.
  • Sir Swears-a-Lot: He swears constantly and loudly, even around young children and when he appears as a pundit on Soccer Saturday, the latter of which appals the TV people as much as it impresses the regular fans. In fact, Roy's swearing is one of the first things that come to his niece's mind when she's asked to describe him. It's later revealed that he's supposed to pay her a pound every time he swears in front of her, and he's run up a tab of £1236. His swearing later becomes a problem in "Man City" when it starts to rub off on Phoebe and she gets in trouble for swearing at school.
    • Upon winning the Emmy award for Best Supporting Actor in a Comedy, Brett Goldstein went "Full Roy Kent" in his acceptance speech to the the utter joy of everyone except the TV censors.
  • Sour Supporter: He gradually comes to like and respect Ted despite his initial coldness.
    • Likewise to the Diamond Dogs. He found the concept ridiculous and unbearable in the first season. Late second season he wants them to listen to his problem and is pleased and surprised to learn that sometimes all you need is for someone to listen to you.
  • The Stoic: Admits to having difficulty openly expressing emotions beyond anger and apathy.
  • Tall, Dark, and Snarky: He's an attractive, athletic Deadpan Snarker with dark hair, dark eyes and an almost exclusively black wardrobe.
  • Training from Hell: In "Midnight Train to Royston", Roy reveals that his first coach would chase him around the pitch on a motorbike to make him run fast.
  • Tritagonist: Aside from Ted and Rebecca, Roy is the character who gets the most focus as the series devotes a significant amount of time following the twilight of his playing career and his personal life.
  • Unstoppable Rage: Nate's pre-game roast pushes a few too many buttons, and Roy responds by flipping a bench (that was nailed to the floor) and then playing like a man possessed, scoring a goal (a rare event, according to the commentators) and breaking Richmond's sixty-year losing streak against Everton.
  • Vitriolic Best Buds: While Roy never quite stops finding Ted's peppy attitude annoying, he does come to appreciate his leadership skills and gives him his full support as team captain and later an assistant coach.
    • Eventually develops this relationship with Jamie of all people.
  • Weaksauce Weakness: Apparently he's lactose intolerant, and once pooped his pants on the bus after eating too much ice cream despite knowing he shouldn't.
  • When He Smiles: The way his face lights up when Phoebe waves to him in the schoolyard shows Ted and the audience that deep down he's not such a grump.
  • White-Dwarf Starlet: He's afraid that he has become or will become a sports version of this. In reality, he's more of a subversion; despite being in the twilight of his career at the beginning of the show, he's still greatly respected and very popular among fans and he does have a fulfilling life outside of football, with a circle of friends and a very good relationship with his family. Keeley often tries to make him see there's a life outside of his career, and he eventually finds ways to still be involved with football after he's forced to retire, first as a pundit and later as an assistant coach for his old team.
  • Would Hurt a Child: When he hears that one of Phoebe's classmates was mean to her, he becomes fully intent on beating the kid up and has to be talked down by Keeley.
  • You Are What You Hate: He begrudgingly admits that he wasn't all that different from Jamie when he was starting out.

    Coach Beard 
Played by: Brendan Hunt
https://static.tvtropes.org/pmwiki/pub/images/ted_lasso_coachbeard.jpg
Assistant manager of AFC Richmond. He's also Ted Lasso's old friend and colleague from America, and is far more in tune with British culture and football.
  • Badass Beard: A whip smart coach, and if the name didn't tip you off, he's got a fair share of facial hair.
  • Best Friend: He is, beyond a shadow of a doubt, Ted's best friend and closest confidant. You don't develop the ability to finish each other's sentences without that kind of closeness, not to mention moving halfway across the world to continue working together. He's also incredibly supportive of Ted once his mental health struggles are leaked to the press, and sends a few subtle threats in Nate's direction when Beard susses out that he was the leak.
  • Cloudcuckoolander: Outside of work, Coach Beard has some very strange hobbies and interests, such as philosophical theories about the role of human beings in the universe.
  • Competition Freak: Downplayed, but still a considerable flaw of his. He openly admits that he hates losing and he sabotages his own date by insisting on playing chess instead of having a good time. However, he's a necessary part of Ted's coaching style to make sure Ted actually focuses on trying to win the game.
  • Cold Ham: He may be quite reserved, but he has no problem indulging in faux-dramatic behaviour and silly facial expressions.
  • A Day in the Limelight: He's front and centre in the episode "Beard After Hours", where most of the other regulars get little if any screen time.
  • Deadpan Snarker: Most of his humour comes in this form.
  • Expansion Pack Past: When something unfortunate happens to a player, Beard will occasionally pipe up that the same thing's happened to him in the past.
  • Everyone Calls Him "Barkeep": He's only ever referred to as Coach Beard, even by Ted, his longtime friend and colleague.
  • Foil: To Ted. Quiet and focused on the sport compared to Ted's talkative carefree nature.
  • Hidden Depths: His solo episode hints at a lot of deep-seated insecurities and destructive self-loathing, as he takes failures in his professional and personal life so seriously that he feels that he deserves to be punished. However, the episode also reveals his ability to improvise his way into a very posh nightclub and, thanks to a past relationship with an Oxford professor, is easily capable of bluffing some Oxford alums into thinking he's an Irish professor of economics there. He also plays chess and has serious thoughts about existential philosophy.
  • Honest Advisor: Tells Ted in no uncertain terms that his philosophy of prioritizing the players' feelings ahead of wins and losses may work with a college team, but has disastrous repercussions for a professional football league.
  • Hypercompetent Sidekick: Unlike Ted, Coach Beard actually understands association football in addition to American football. Thus, he's able to guide Ted through the game while also helping the players understand how Ted's philosophy applies to their strategy.
  • The Lancer: Beard is Ted's right hand and handles much of the direct coaching to make sure Richmond understands Ted's vision. He's invaluable because he has a better understanding of football, the team, and the cultural differences between the US and the UK.
  • Meaningful Name: Guess what Coach Beard has on his face.
  • Nice Guy: Less overt than many other characters given his more reserved nature, but Beard ultimately is a friendly, caring guy who looks out for his friends.
  • Nice Hat: He's almost never seen without his hat.
  • Nightmare Fetishist: Is eager at the prospect of seeing a dead body at an open casket funeral.
  • OOC Is Serious Business: Much like Ted, Coach Beard doesn't get angry much, but the first time he does, it's with Ted, due to the latter's insistence on protecting Roy's feelings over the team winning games and preventing themselves from getting relegated.
  • Papa Wolf: When Jamie's father attempts to strike him in Richmond's locker room, Coach Beard grabs him and tosses him out (while also deliberately hitting him against the doors) before he can get the chance.
  • The Quiet One: Speaks very little, in contrast to the loquacious Ted. Lampshaded by himself in "Beard After Hours", when he tells the pub regulars that he grows wiser by spending more time listening than talking.
  • The Smart Guy: Easily the person with the widest breadth of knowledge in the entire club. He's constantly seen reading books, and is really good at deducing secrets through simple observation, like how Nate leaked Ted's panic attack to the press.
  • Smart People Play Chess: An avid chess player note , Beard is the part of the American coaching duo mostly responsible for understanding the mechanical differences of English Football to American Football, and designing training regimen that matches Ted's philosophical style.
  • The Stoic: Rarely emotes and Ted considers it a badge of honour if Beard verbally expresses his fondness for someone.
  • Suddenly Shouting: Almost always speaks calmly, but when he needs to get the players' attention, the man can yell.
  • Undying Loyalty: The fact that Beard willingly moved halfway across the world to assist Ted with coaching a sport he had no experience shows that he will always be there for him, no matter how crazy the circumstances.
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    Nate Shelley 
Played by: Nick Mohammed
https://static.tvtropes.org/pmwiki/pub/images/ted_lasso_nate.jpg
Kit manager of AFC Richmond who is a soccer genius. Later is promoted to be the Junior Coach underneath Ted and Coach Beard.
  • Abusive Parent: Although nowhere near as bad as James Tartt, Mr Shelley is implied to be borderline emotionally abusive to Nate; refusing to acknowledge Nate's success at the FA Cup quarter-final and essentially convincing his childhood girlfriend to dump him because Mr Shelley 'thought she could do better. Given that Mr Shelley apparently had no qualms about telling both Nadia and Nate that they weren't good enough for each other when they were eight years old, it's implied he's a bit of a jerk too.
  • Affectionate Nickname: Ted calls him "Nate the Great". The team also takes to calling him "Wonder Kid" after his post-game interview, although that one quickly becomes embarrassing.
  • Almighty Janitor: He starts out as a lowly kit manager who happens to be an expert on soccer strategy and player analysis.
  • Acquired Situational Narcissism:
    • Nate gets a swelled head after he starts getting attention from the media for his coaching skills and starts acting like a jerk to the players. Coach Beard tries to set him straight, but it ultimately proves ineffective.
    • When Ted admits that he suffered a panic attack the rest of the Diamond Dogs all admit something in turn (Beard that he was high during a match, Higgins that he accidentally cost the team a player due to miscommunication, Roy that he doesn't actually read the scouting reports the others write) but Nate's confession is a barely concealed humble-brag about how he comes up with strategies.
    • In the season 2 finale he goes from being upset that he thinks Ted will steal all the credit for his plays, to anger when Ted vocally gives him credit because he believes Ted is only doing so to pin the blame on him if they go wrong, demonstrating that he'll always find a way to make himself the victim.
  • Beware the Quiet Ones:
    • He's soft-spoken, unfailingly polite, and painfully shy, barely able to speak to Rebecca or raise his voice against the players when they mess with him. And with a little encouragement from Ted, he delivers an absolutely scathing roast of each member of the team to rile them up for the match, even the terrifying Roy.
    • Taken to a more extreme level in Season 2. By the final episode, the once-meek Nate has become downright cruel towards anyone who he perceives to have wronged him, regardless of their intentions.
  • Bitch in Sheep's Clothing: While he comes across as a mild-mannered, fairly good-natured person, Season 2 reveals that Nate has some very ugly personality traits underneath his seemingly friendly persona.
  • Butt-Monkey: Nate has long been harassed as the kit manager by Jamie and several other players, until Roy finally has enough and disciplines them.
  • Brutal Honesty: When he roasts the team before a game to motivate them. He also does it to Colin in Season 2 but rather than the good-natured ribbing of the earlier example, it's portrayed as a moment of striking cruelty on Nate's part and done for no reason than sheer petulance.
  • Can't Take Criticism: All it takes is one negative tweet about him in a list of dozens and dozens of positive ones for him to lose his temper and lash out against Will.
  • Dirty Coward: His plan to get more recognition for his abilities is to secretly go to the press with the truth about Ted's panic attack so that Ted's reputation will be damaged. And when the Richmond players voice their desire to physically punish the rat, Nate is clearly uncomfortable but still isn't willing to confess what he did.
  • Disease Bleach: Throughout season 2, his hair starts graying the more his character develops towards the negative. When he jumps ship to West Ham, his hair has turned completely grey to symbolize his break with Richmond and Ted.
    Nick Mohammed: In the way bitterness, guilt, shame and stress can often change someone's appearance, they thought it would be fun to track Nate's spiral in this way.
  • Dramatically Missing the Point: During Season 2, it's clear that Nate doesn't understand that it takes more than having good strategies to be an effective coach. When looking at the picture of John Wooden's "Pyramid of Success", he focuses entirely on the "competitive greatness" at the top while ignoring the key pillars at the bottom such as "loyalty" and "cooperation".
  • Embarrassing Nickname: He's hugely insecure about the "Wonder Kid" nickname because it comes from him mispronouncing "wunderkind" on live television.
  • Everyone Has Standards: Is positively appalled at the way Jamie's own father treats him.
  • Evil Is Petty: Evil is a bit strong of a word for Nate, but how else would you explain pushing Ted's buttons regarding his son and being away from him in his rant, as well as going out of his way to rip the "Believe" sign in half, and leaving it on Ted's desk before leaving Richmond.
  • Face–Heel Turn: Thanks to his Acquired Situational Narcissism and insecurity, Nate ultimately betrays Ted and Roy near the end of Season 2 by outing Ted's mental health issues to the press and making a move on Keeley, respectively. He then gives Ted a big speech where he tells him that he's a joke and quits Richmond to become West Ham's manager under Rupert's new ownership.
  • Foil:
    • To Jamie, in terms of their Character Development. Jaime starts off as a selfish and egotistical Jerkass who learns how to be kinder and more humble to others. Nate starts off as a timid nice guy who becomes a meaner and more arrogant person as he gains confidence and ultimately pulls a Face–Heel Turn. Furthering the parallels, both men have fathers who are either physically or emotionally abusive, and whose approval they seem to crave. They also both develop romantic feelings for Keeley as a result of her kindness and support to them, although it's clear that she reciprocates neither man's affections in a romantic sense.
    • To Beard, in terms of their relationship to Ted. Beard is undyingly loyal to Ted and wouldn't think to turn against his friend no matter how badly their disagreements get. Nate, however, gets hurt by even minor slights and eventually burns his bridges while headed out the door.
    • By the end of Season 2, he's this to Ted in terms of their coaching styles. Ted is A Father to His Men who focuses on creating a strong team culture ,while Nate is a Drill Sergeant Nasty who expects everyone to follow his orders without question. Ted is willing to share credit for his team's success with everyone who contributed and will accept all the blame for their failures himself, while Nate wants all the credit for himself while refusing to accept any responsibility when things go wrong.
  • Friendless Background: It's clear he had no social life before Ted showed up. He's thrilled to be included in the Diamond Dogs and receive the players' appreciation.
  • Grew a Spine: Part of his story arc involves Ted slowly bringing him out of his shell and becoming a vital part of the team. Unfortunately, his Character Development in this regard isn't as positive as most examples, as Nate gradually becomes meaner and more self-centered as he gains more confidence.
  • Hidden Depths:
    • Although disregarded by most of the club, Ted quickly sees that Nate has a keen mind for the game and coming up with winning strategies.
  • Horrible Judge of Character: Nate goes to Trent Crimm with the secret of Ted's panic attacks and assumes that Trent will be a typical journalist who will protect Nate as an anonymous source. He fails to realize that Trent genuinely likes and respects Ted and will gladly put aside journalistic ethics if it means helping out Ted when he's been personally wronged.
  • Informed Ability: Nate is depicted as being a brilliant soccer strategist In-Universe. However, most of his strategies that the team uses (using Jamie as a decoy to create scoring opportunities for the other players, parking the bus to prevent a late goal, employing a false 9 formation) are fairly basic tactics that even casual soccer fans in real life are familiar with.
  • Inspirational Insult: A master of these. When he's finally given the opportunity to start coaching he proves to be the exact opposite of Ted's friendly and encouraging style. He affectionately insults the team with Brutal Honesty and riles them up so they'll be more aggressive on the field and focus on winning out of spite.
  • It's All About Me: Season 2 sees Nate care about little other than his own validation for his accomplishments, to the point he cares more about being recognized as a great coach than the team actually winning. Most glaringly, he doesn't give a damn that Ted has been going through some serious mental health issues throughout the season. All that matters is that Ted hasn't been giving him as much praises as he wants.
  • Kick the Dog: Most of his treatment of Will is this, whether it's criticizing him for trivial matters like using scented detergent or threatening to make his life miserable after he inadvertently embarrasses Nate in front of the team.
  • Lack of Empathy: Perhaps his biggest flaw. Despite knowing first-hand how much it hurts to be bullied, Nate bullies other people in Season 2. Even when Coach Beard confronts him about his behaviour, Nate's primary concern is that he might be disciplined for his behaviour rather than the fact that what he's doing is wrong and hurting other people.
  • Limited Wardrobe: He's almost always wearing warm-up gear. Beard finally inquires about this in "The Hope That Kills You."
    Beard: Quick question: are those the only clothes you own?
    Nate: What this? No, I've got three of these.
  • Narcissist: Throughout Season 2, he interprets everything that isn't glowing praise for him as a slight against him.
  • Never My Fault: If Nate's strategies don't work, his go-to reaction is to blame the players for it.
  • No Celebrities Were Harmed: In Season 2, his hair steadily goes gray, which has the side effect of making him resemble legendary (and controversial) manager José Mourinho. According to Nick Mohammed on Twitter, this was intentional.
  • Rank Up: By the end of the first season, Nate is offered a full-time contract as an official coach for Richmond, and by the end of the Second, he takes over as head coach for West Ham.
  • Shrinking Violet: After years of abuse and dismissal, Nate is very shy around the gregarious and welcoming Ted, and is shocked when he actually remembers his name, let alone values his opinion.
  • Shutting Up Now: He often tries to be eloquent and witty, only to realize mid-talking that his joke didn't land or he isn't making the point he was trying to make, and abruptly stops talking.
  • Small Name, Big Ego: Thanks to positive press and social media comments, Nate becomes convinced that he's a soccer genius who deserves to get all of the credit for Richmond's success, even though it's clear his primary coaching skill lies in strategy and he isn't a good motivator like Ted or a good skills coach like Beard or Roy.
  • The Strategist: His role as a coach amounts to this. While Ted acts the leader, Beard as his right hand man, and Roy as the one who helps the players with their technique and mentality, Nate is the one who strategizes how to best utilize the players to help the team win.
  • A Taste of Their Own Medicine: Played with in Season 2 when he starts bullying Colin, who used to bully Nate in Season 1. Since Colin had already stopped his behaviour and made amends long before Nate turned the tables on him, the revenge just comes across as Nate being a Jerkass, especially since he's also a bully to Will.
  • Took a Level in Jerkass: In Season 2, he's become a bit harsh in his new role as a coach. In just the first episode, he initially refuses to let Will, the new kit manager, leave work a bit earlier for his mother's birthday until Ted overrules him, and his first suggestion for handling Dani's yips is to show him his paycheck "for motivation" (implying Dani should just get over it). Ultimately, it leads to him making a full Face–Heel Turn when he lets his ego get out of control.
  • Ungrateful Bastard: Even though he'd still be a lowly kit manager who gets bullied by the team and ignored by the management if it weren't for Ted taking an interest in him, he outs Ted's mental health issues to the press in an effort to be recognized as Richmond's true coaching success. Even worse, he winds up leaving Richmond to become the manager for West Ham United, who are owned by Rupert, the very man who kept Nate at the very bottom of Richmond when he was the club's owner.
  • Vague Age: Ted and Beard refer to him as a kid on occasion, and he gains the nickname "Wonder Kid" in Season 2, both of which seemingly imply that he's fairly young. However, he also has a considerable amount of gray hair, and his actor is 40, only a few years younger than Jason Sudeikis and Brendan Hunt.
  • "Well Done, Son!" Guy: Nate's father is a hard man to please and Nate is desperate to gain his approval.
  • You Are What You Hate: By mid-Season 2, Nate has become just as much as a bully to the players and Will as all the people who bullied him in Season 1 were to him.

    Dr. Sharon Fieldstone 
Played by: Sarah Niles
A sports psychologist the team hires in Season 2 following Dani's traumatic penalty incident.
  • The Ace: Dani gets back to his cheerful self after one single session with her. Afterwards, several AFC players covet her councelling.
  • The Alcoholic: Implied by the large number of empty liquor bottles on her otherwise immaculate kitchen counter.
  • Badass Boast: She asks Ted if he's a good coach, and in receiving a yes, she claims to be twice as good as a therapist.
  • Character Development: During the season, she learns that it's okay for her to open herself up to her clients and that doing so helps her patients be more open with their own vulnerabilities.
  • Consummate Professional: Is one of the few people who doesn't participate in Ted's usual strategy at immediately creating a close personal relationship, and isn't even remotely disarmed by his sunniness.
  • Foil: To Ted. Whereas Ted opts for a sunny outlook and a belief that things will work themselves out, she seeks to find the root cause of issues and actively address them.
  • Friendly Address Privileges: Zig-zagged. Although she initially insists Ted refer to her as "Doctor" instead of "Doc," she relents after two episodes. Several of the players she sees also refer to her as just "Sharon."
  • Genius Sweet Tooth: Inverted and played straight. Although she thanks Ted for the biscuits, she ultimately rejects them because she doesn't eat sugary foods; however, this is because she had a sugar addiction in the past.
  • Honest Advisor: Serves as one to Ted by giving him her honest thoughts about the team.
  • I Resemble That Remark!: When told by her therapist that she uses her intelligence to deflect, Sharon protests, "I do not harness my savantish nature to alienate people and isolate myself! ...Okay, I hear that."
  • No-Sell: She is the one person who isn't immediately confused, suspicious, intimidated, or taken in by Ted's trademark cheerfulness.
  • Not So Above It All: While she's a Consummate Professional who tries to maintain some distance with her patients, she does agree to join the players for one celebratory drink after they reach the FA Cup semifinals because it's such a big accomplishment.
  • "Not So Different" Remark: After complaining to her own therapist about how Ted constantly avoids opening himself up with zingers, her therapist points out Sharon does the same thing only with her intelligence instead of jokes.
  • Omniglot: She's fluent in at least English, Spanish and French. Justified, since in her specialization she likely has loads of international patients.
  • Only Sane Man: She's more confused by Ted's quirks than the other characters.
  • Reasonable Authority Figure: Front the get-go, she recognizes that Ted has some unresolved mental health concerns and he could use a session with her. However, she doesn't force the issue and simply tells him that he's welcome to make an appointment if he feels he needs one, even as he keeps declining the offer. Eventually, he agrees that he really should have one and he comes to her on his own.
  • Sherlock Scan: The first time Ted tries to win her over with homemade biscuits and questions about her favorite books, she immediately recognizes it for what it is and comments on it.
  • Sleek High Rise Apartment: She lives in a luxury appartment with a magnificent view over a large park. When Ted sees it for the first time, he commends the benefits of "corporate housing".
  • The Stoic: Very stonefaced, and doesn't show or even hint at any emotions, even when her patients are crying or getting angry at her.
    • Not So Stoic: Gradually reveals that she, like everybody else, has her own personal issues that she speaks to her own therapist about, and that she's still learning to handle.
  • Sugar-and-Ice Personality: She takes her job as a psychologist very seriously and is no-nonsense when she's on the clock. But she's still a kind person overall.
  • Therapist in Therapy: She has her own struggles with loneliness and alcohol, which she takes care of in regular appointments with her own therapist.

    Keeley Jones 
Portrayed By: Juno Temple
https://static.tvtropes.org/pmwiki/pub/images/786317ad91151ebb5a472b5037247ef1.jpg

A model who is dating Jamie Tartt at the beginning of the series. Rebecca later hires her to help with the team's Public Relations.


  • '90s Hair: She often sports high ponytails with scrunchies, as well as other '90s girl band staples.
  • Absurd Phobia: She is freaked out by the pimentos in green olives, gagging when she removes them to make martinis for Sexy Christmas with Roy.
  • Ambiguously Bi: She's clearly attracted to men, since she's first introduced while dating Jamie and later goes on to date Roy, who she's very in love with. However, she also expresses admiration for Rebecca that sometimes seems more like sexual attraction, is visibly flattered when a female greyhound breeder kisses her hand while saying she's "a huge fan", and at one point mentions "dipping [her] toe back in the lady pool" (implying that she may have slept with women in the past, but it's unclear if it's just a joke).
  • Broken Pedestal: She becomes a strong ally to Rebecca when the businesswoman protects her from a dangerous photograph getting out to the press. She's naturally devastated when she learns Rebecca was the one who arranged for the photo to be taken in the first place.
  • Celebrity Is Overrated: Keeley's time as fodder for vicious tabloid papers has given her a fairly dim view of fame as a whole and she outright tells Nate any benefits are not worth the loss of privacy and emotional damage.
  • Dude Magnet: As of late season 2, three of her coworkers express attraction for her—her boyfriend Roy, naturally; Jamie, her ex, tells her he still has feelings for her; and Nate, who by his own account isn't used to female attention, kisses her when he mistakes her friendliness for something else. She also regularly runs into fans of her old Page 6 girl days.
  • Famous for Being Famous: Her initial career followed the stereotypical WAG path of lowbrow modelling gigs and taking care of her boyfriend's PR.
    Keeley: I'm sorta famous for being almost famous.
  • Girls Love Chocolate: She sets up a chocolate fondue fountain for her and Roy's Christmas and takes the time to drink some directly from the fountain.
  • Hair of Gold, Heart of Gold: She's blonde and a very sweet person.
  • Has a Type: States that she started dating a twenty-three-year-old soccer player at eighteen, and now at almost thirty is still dating a twenty-three-year-old soccer player. It's this realisation that makes her break the cycle by dating Roy who - while still a soccer player - is significantly older and more mature than her previous boyfriends.
  • Hidden Depths: Keeley is aware that she's getting older in a business that values youth and is conscious of still dating cocky young men in her thirties and is making an effort to work around or change both things.
  • Intergenerational Friendship: Develops one with Phoebe after she begins dating Roy.
  • Ms. Fanservice: Very much so, being a model and all.
  • Nice Girl: Keeley is very kind and good-natured.
  • Odd Friendship: The talkative and energetic model with the cold, manipulative Rebecca. They fit together naturally, as Keeley's warm nature thaws Rebecca's barriers, while Rebecca helps Keeley find new professional paths in life.
    • Of all the people in Richmond, Keeley is the first one to actually befriend Ted, and they do so very, very easily too.
  • Opposites Attract: She's a glamorous, vivacious, cheerful model who makes friends at the drop of a hat, Roy's a quiet, reserved, sullen football player who hates people. They make a really good couple.
  • Smarter Than You Look: Her style can be described as somewhere between a chav, a Spice Girls reject and Fran Fine, yet she is very witty and has a brain for marketing.
  • Stereotype Flip: Keeley is a pretty, blonde, peppy model. However, instead of being shallow and silly, as many similar characters have been written, she is clever, confident, thoughtful, and kind.
  • Weakness Turns Her On: She uses Roy's tearful resignation speech as masturbation material because it's one of the rare instances of him showing vulnerability.

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AFC Richmond

    General 
https://static.tvtropes.org/pmwiki/pub/images/tedlasso_renaissancemasculinemelancholy400px.png
Like a Renaissance painting portraying Masculine Melancholy
Tropes that apply to the players as a whole:
  • Agent Mulder: All of them are superstitious to some degree, regardless of cultural background or how much they claim they're not.
  • Crowd Chant: They have one that they do as a team, in addition to the individual ones the fans do for them.
    We're Richmond till we die! We're Richmond till we die! We know we are, we're sure we are, we're Richmond till we die!
  • Dumb Jock: They're professional football players, and with the exceptions of Roy (when he was a player) and Sam, they all come across as pretty dim. Truth in Television as most real life professional football players only have a basic education due to them being recruited into professional academies at young ages and spending the majority of their time training.
  • Family of Choice: Since a lot of them are living far away from home, their relationship with one another, as well as with the coaches, managers, and owner of the club are so close they're practically familial.
  • Group-Identifying Feature: They all love fancy sneakers to the point where Isaac has to instruct them to not wear them at Mr Welton's funeral, and Rebecca is moved when they all show up in proper dress shoes.
    Colin: I love Air Jordans. I'd fuck a pair of Jordans!
  • Hard-Drinking Party Girl: A Gender-Inverted example. Although they're not particularly fratty, they spend most of their personal time drinking and partying. When the team does Secret Santa, literally everyone gets each other booze except Bumbercatch, who knitted Colin a scarf.
  • Hidden Depths:
    • They're not all complete idiots. A lot of them have surprising insights into culture, art, even politics.
    • They're all talented dancers, if their performance of "Bye Bye Bye" (as a gift for Dr. Sharon) is any indication.
  • Multinational Team: The team includes Nigerian, Dutch, Mexican, French, Welsh, Jamaican, Zimbabwean, Bolivian, and Canadian players.
  • Nice Guy: Once Ted breaks Jamie's hold over the locker room and gets Roy onboard with his philosophy, they all prove to be very kind and friendly.
  • Normal Fish in a Tiny Pond: All of them are skilled enough at soccer to play professionally in the prestigious English professional ranks. However, as good as they are, they are completely outclassed by the truly elite Premier League squads like Manchester City. The exception is Roy, who spent most of his career as a star player for the highly-ranked Chelsea and only wound up at Richmond after he began Feeling His Age.
  • True Companions: Grow into this by the second season, highlighted by the way the entire team crowds around Sam as he's messaging his Bantr match and celebrates as one when he gets a date.
  • Undying Loyalty: By the second season all of the players have this for Ted, to the point where after Ted's mental health struggles get leaked to the press they all want to track down the whistleblower and make them pay with their blood.

    Sam Obisanya 
Played by: Toheeb Jimoh
https://static.tvtropes.org/pmwiki/pub/images/sam_14.jpg
Young player newly recruited from the Nigerian league.
  • Acquainted in Real Life: In 2x06 he is revealed to be the charming anonymous Bantr match Rebecca has been texting with back and forth.
  • Ascended Extra: While Sam was one of the more prominent players in Season 1, he was a Satellite Character whose role revolved entirely around how he was treated by Ted, Roy, and Jamie. In Season 2, he gets more focus as an individual character.
  • The Baby of the Bunch: In Season 1, he's the youngest, least experienced team member and frequently looks to the other players for guidance. Averted in Season 2, where he has become a skilled, confident player and a leader on the team.
  • Beware the Nice Ones: After Ted's panic attacks get leaked to the press, Sam is just as eager to hunt down the rat and make them pay with their blood as the more aggressive players like Jamie, Isaac, and Colin.
  • Black and Nerdy: As he tells Rebecca, he isn't interested in curses because he's Nigerian, he's interested because he loves Harry Potter. Ted also gives him Ender's Game as a gift, and in season two it's noted that his favourite movie is Ratatouille.
  • The Cutie: Easily one of the sweetest of the soccer team.
  • Fake Guest Star: Not billed amongst the main cast, even though as of Season 2 he's given a lot more focus on par with them with several storylines.
  • Hidden Depths: He asks to endorse products for environmentalist issues, and based on how he prays before matches, is a devout Muslim.
  • My Country Tis of Thee That I Sting: Sam is a proud Nigerian, but he also has no qualms about openly accusing the government officials of corruption when he's made aware of their transgressions.
  • Nice Guy: Absolutely one of the friendliest and sweetest guys at Richmond.
  • Nice to the Waiter: At the gala, he makes it a point to learn the photographers' names.
  • Not So Above It All:
    • When discussing endorsement opportunities with Keeley, he tells her he'd like to endorse products that are issue oriented such as pro-environmentalism. He then adds he'd also like to endorse Air Jordan sneakers.
    • Despite normally being the most mature and grounded member of the team, he's as shocked as everyone else at the prospect of not wearing sneakers to Rebecca's father's funeral.
  • Satellite Character: In Season 1, he's one of the more prominent players, while receiving less character focus. However, his own improvements as a player demonstrate how Ted's methods are working.
  • Screw the Money, I Have Rules!: In Season 2, he refuses to participate in any advertising for Dubai Air after learning that their parent company Cerithium Oil is actively causing major environmental damage to his native Nigeria.
  • Took a Level in Badass:
    • In Season 1, Sam starts the season poorly due to homesickness and his struggles to fit in with the club, but after the club comes together to celebrate his birthday, he begins playing better and by the end of the season he feels comfortable enough to exasperatedly say "We know, Roy" when his short-tempered captain complains about Jamie again.
    • In Season 2, he takes another one after being slotted into Roy's old position following the latter's retirement. The public starts to take notice and he's now considered one of the team's stars.
  • Undisclosed Funds: "Inverting The Pyramid of Success" reveals that Sam's father invested in Bitcoin back in 2009. Depending on how much he invested and how long he's kept it, Sam's family could have savings in the thousands or even millions.
  • Wise Beyond Their Years: He shows a great deal of intellectual and emotional maturity for a 21-year-old, which is also why his Age-Gap Romance with Rebecca isn't portrayed as squicky.

    Dani Rojas 
Played By: Cristo Fernández
https://static.tvtropes.org/pmwiki/pub/images/ted_lasso_dani.jpg

A Mexican striker who has recently recovered from a pre-season injury, Dani is one of Richmond's best players.


  • The Ace: Called as such by the team and is a very talented player, with Jamie being his closest comparison.
  • Bilingual Bonus: Dani occasionally speaks in un-subtitled Spanish.
  • Break the Cutie: This occurs in the season 2 premiere, when a freak accident during his penalty kick ends in the death of Earl, the team's greyhound mascot. Dani is devastated and blames himself for what happens, and it takes a session with Doctor Fieldstone for him to recover.
  • Catchphrase: "Fútbol is life!"
  • The Cutie: Ted describes him as a "joyous, raven-haired golden retriever."
  • Dumbass Has a Point: When the Richmond players are calling out Nate's poor treatment of Colin, Dani's assertion that Nate was acting like a 'wounded butterfly' comes across as a little odd. However, given how Nate's struggles with self-esteem and a neglectful father are clearly informing his bad behaviour, Dani's observation seems right on the money.
  • Foil: To Jamie. Jamie is a talented player who bullies other people and cares more about the financial benefits that come with being a successful footballer. Dani is a talented player who treats everyone with friendliness and kindness and only cares about playing the game of soccer itself. This is illustrated by their personal chants: Jamie's post-goal "ME!" is a narcissistic boast, while Dani singing his own name as his Catchphrase is an endearing, exuberant quirk.
  • Glass Cannon: He's one of the team's top scorers, but in his introduction episode he is quickly injured during practice, after coming back from another injury he sustained before he could even properly play. He's also noted to have deficits in his defensive play.
    Nate: Your defense is death. The only person I've seen lose a man more often is Carrie fuckin' Bradshaw.
  • Keet: He's almost always very cheerful and enthusiastic, particularly when it comes to soccer (as made evident by his Catchphrase, "Fútbol is life!"). According to him, he doesn't drink coffee since his mother said he was "born caffeinated".
  • Massive Numbered Siblings: According to his actor's AMA on Reddit, Dani has 12 brothers and sisters.
  • Meaningful Name: Downplayed. Dani's football boots are a striking shade of red befitting his last name, which means "red" in Spanish.
  • More Popular Replacement: In-Universe, all of the Richmond players and Nate like him more than Jamie because he actually treats everybody with respect and kindness while being equally as skilled.
  • Nice Guy: An Exaggerated example, even more so than Ted. While Ted can occasionally get angry and prove to be a case of Beware the Nice Ones, Dani doesn't have a mean bone in his body and is always upbeat and friendly to everyone. When Nate criticizes his defence during his roast of the team, Dani doesn't get offended and concedes it's a fair criticism.
  • No Celebrities Were Harmed: Dani is largely based on Javier "Chicharito" Hernandez, being a Mexican striker with a joyously exuberant temperament. The writers gave him Chicharito's #14 in tribute.
  • Pokémon Speak: He's introduced repeatedly singing out his name at the top of his lungs.
  • The Pollyanna: ALWAYS upbeat and cheerful. When Keely asks him what sort of endorsements he'd like, he says all he wants to do is spread joy to others. The only times his demeanour slips is when he accidentally killed a dog, and when he was breaking in new dress shoes.
  • Really Gets Around: In Season 2, he's shown sleeping in his bed with two gorgeous women next to him.
  • Remember the New Guy?: He joined the team months prior to his first on-screen appearance, with his midseason introduction being handwaved by Beard saying he was injured and away recuperating.
  • Spirited Competitor: His catchphrase is "Fútbol is life!".
  • Token Religious Teammate: A devout Catholic, Dani prays on a rosary before matches, crosses himself when he's stressed, and occasionally prays aloud in rapid-fire Spanish. In the SAG award clip, when the team tries to list iconic ensembles, he suggests Jesus and the eleven apostles – he seethingly excludes Judas from the lineup.
  • Unknown Rival: He briefly picks up one in Jamie, who is the team's other ace player in Season 1. Dani came in at a time when Jamie was getting pushed out of the team due to his bad behaviour, and while Jamie tried to prove otherwise, Dani was just that good to make him expendable. Ultimately, Jamie winds up recalled to Manchester City anyway and when he returns to Richmond in Season 2, his attitude has improved and the two become friends.
  • Verbal Tic: Aside from his Pokémon Speak and "Fútbol is life!" Catchphrase, Dani seldom lets a conversation go by without calling someone "amigo".

    Colin Hughes 
Played By: Billy Harris
https://static.tvtropes.org/pmwiki/pub/images/mp_colin.jpg

Welsh member of Richmond.


  • Ambiguously Gay: When told about the new dating app Keeley is promoting, named Bantr, he points out that the spelling is like Grindr, a gay dating app.
  • Awesome, but Impractical: He drives a Lamborghini, but at times feels like it's "way too much car" for him and is seen struggling just to drive it out of the team's parking lot.
  • Butt-Monkey: From being headbutted by Roy to nearly drowning in the repaired showers, Colin is simply the unluckiest and most laughable player on the team. Even Nate feels confident taking shots at him by the end of the first season.
  • Consistent Clothing Style: When not in uniform, Colin is almost always wearing a polo shirt buttoned or zipped all the way to the top.
  • The Ditz: He's not the brightest member of AFC Richmond. When the guys are putting in valuable items for a bonfire to ward off the ghosts in the treatment room, Colin puts the keys to his Lamborghini. A baffled Coach Beard asks him how he's getting home.
  • Drives Like Crazy: Freely admits that his Lamborghini is "way too much car for me" after Sam says that he feels excited but also nervous whenever Colin drives him somewhere. When we see him drive it, it takes him multiple tries just to get out of the club parking lot, and people can be heard yelling at each other to get out of the way once he makes it to the street.
  • Hidden Depths: He has quite a lot going on beneath his Dumb Jock exterior:
    • Arlo White's commentator notes reveal that he's a big Drake fan and knows every lyric to all of his songs, a talent which he shows off in "The Signal".
    • His Instagram posts are all about Welsh Independence.
    • He knows enough about art history that his first association for Picasso and Gauguin is "pedophiles" rather than merely famous artists.
    • Judging by his repeated meetings with Dr. Sharon and need for a mantra to remind himself that he is "not a piece of shit," he has some serious mental health and self-worth issues.
  • I Have No Son!: He says that after Cardiff City FC were relegated while he was a member, his grandmother refused to speak to him until she died.
  • Pretty Fly for a White Guy: Downplayed. He is a huge fan of Air Jordans and can flawlessly rap along to Drake, but he still acts like a white Welshman.
  • Reformed Bully: He and Isaac bully Nate at the beginning of the series, but after Ted changes the club culture and Roy gives them a telling-off, they stop listening to Jamie and begin treating him better.
  • Rich in Dollars, Poor in Sense: Jamie has to explain to Colin that unlike the special edition sneakers he usually buys at early morning releases, Colin can buy regular dress shoes at any time of the day.
  • A Taste of Their Own Medicine: Played with in Season 2. Colin finds himself getting bullied by Nate, who he used to bully in Season 1; however, Colin still comes across as the victim because he had already Taken A Level In Kindness and made things right with Nate before Nate turned the tables on him.
  • Those Two Guys: With Isaac at the start of the series, when the two of them are defined by their roles as Jamie's lackeys and Nate's bullies. They fit the trope less later on as they each get more individual characterization and separate storylines, though they still spend a lot of time together.
  • Took a Level in Kindness: He becomes much nicer and more friendly once he and Isaac stop bullying Nate.

    Isaac McAdoo  
Played By: Kola Bokinni
https://static.tvtropes.org/pmwiki/pub/images/mp_isaac.jpg

A player for AFC Richmond who Roy eventually makes his vice-captain.


  • Dumb Muscle: He's easily the beefiest member of the team, and while he's not nearly as ditzy as Colin, he's not the brightest bulb either. He apparently can only write his name with one particular pen and skips the number 8 when counting to 12.
  • Everyone Has Standards: He knows it's not good form to show up to a funeral wearing anything other than a proper black suit with a shirt, tie, and dress shoes and he orders the team to dress accordingly at Rebecca's father's service.
  • Hidden Depths:
  • Hot-Blooded: After Roy makes him his vice-captain, Isaac starts to exhibit a similar temperament. When the team sees Jamie being interviewed on TV and describes himself as Richmond's most important player, Isaac chucks a chair at the screen in anger and breaks it.
  • Informed Ability: Played for Laughs with his haircutting abilities. The team considers an "Isaac cut" such a big deal that they make it into a borderline religious ceremony, but the only time we see him give a haircut, it ends up being a barely noticeable trim. Yet somehow this haircut is so notable that even Arlo White positively comments on it during his broadcast.
  • Minor Major Character: Even after becoming the team captain, he remains a relatively minor character.
  • Rank Up: Once Roy is unable to perform his duties as Team Captain, he passes the armband to Isaac, who ably steps up to lead the team on the field.
  • Reformed Bully: He and Colin bully Nate at the beginning of the series, but after Ted changes the club culture and Roy gives them a telling-off, they stop listening to Jamie and begin treating him better.
  • Serious Business: He only grants each of his teammate one haircut per season, which gets turned into a Mundane Made Awesome ritual.
  • Sharp-Dressed Man: When not in his training or match kits, Isaac wears very stylish suits and streetwear. Even when dressed up as Santa Claus, he tastefully accents his costume with fashionable sunglasses and a medallion.
  • Team Dad: He's good at getting the team to focus on what's really important when they're distracted or despairing.
  • Those Two Guys: With Colin at the start of the series, when the two of them are defined by their roles as Jamie's lackeys and Nate's bullies. They fit the trope less as the series goes on, particularly once Isaac is named captain, but they still hang out frequently.
  • Took a Level in Kindness: Without Jamie's influence in the locker room, he becomes much nicer to Nate and morphs into an effective leader the team looks to.
  • Trademark Favorite Food: Rolo caramel chocolates. When Keeley asks him what sort of product he'd like to endorse, he answers Rolos. Only Rolos.
  • Verbal Tic: Frequently peppers his sentences with the word "bruv".

    Thierry Zoreaux 

Thierry Zoreaux

Played By: Moe Jeudy-Lamour

Canadian goalkeeper for Richmond.


  • Canada, Eh?: When the team brainstorms trick plays, he suggests "Midnight Poutine". Coach Beard clarifies that it's not a dirty term, just very Canadian.
  • It Is Pronounced "Tro-PAY": Many people, including Coach Lasso and one of the Richmond announcers, pronounce his last name as "Zorro" which is incorrect. Eventually Ted just calls him "Z-Man".
  • No Sense of Direction: He cheerfully admits to Higgins that he walked into his neighbor's house by mistake.
  • Translator Buddy: A Quebec native, he's the only one who can understand Richard's French and translates his rants for the rest of the team.

    Richard Montlaur 
Played By: Stephen Manas

French member of Richmond.


  • Everyone Looks Sexier if French: While several members of the team live the high life, Richard is noted to be able to land numerous supermodels.
  • Hidden Depths: He's a talented saxophone player, as shown in "Carol of the Bells".
  • Out of Focus: He has no lines after "Carol of the Bells" despite being one of the more prominent players up to that point.
  • Running Gag: The team not understanding Richard when he speaks in French (which happens often).

    Moe Bumbercatch 
Played By: Mohammed Hashim

Midfielder for Richmond.


  • Ascended Extra: After being a background character in Season 1, Season 2 has him get some lines during team scenes.
  • Attention Deficit... Ooh, Shiny!: Implied by Arlo White's game notes, which reveal he gets easily distracted by shiny things.
  • Dramatic Irony: He shouts "Follow the money!" after the Independent publishes an article about Ted's panic attacks, not suspecting that the story was leaked not for financial gain but because of a petty vendetta.
  • Last-Name Basis: Unlike most of the players, he tends to be addressed by his last name.
  • Parental Sexuality Squick: He is very upset that Jamie hit on his mom. In front of his dad.
  • Real Men Wear Pink: He knits as a hobby and gives Colin a scarf he made for his Secret Santa gift. Colin is impressed by the quality.

    Jan Maas 
Played By: David Elsendoorn

Richmond's newest player in Season 2. He's from the Netherlands.


  • Brutal Honesty: Jan is not one to beat around the bush, though according to Sam this is because he's Dutch and not because he's a jerk. His first scene is him in the locker room nonchalantly pointing out after a disappointing tie that he played perfectly, while Colin, who let the other team score the equalizing goal, played poorly. However, it's later shown that he's not above criticizing himself in the same way, immediately admitting to a mistake he made in a later game and taking full responsibility for it.
    Ted: Hey, if Jan Maas says it, you know it's the truth, right?
  • The Comically Serious: Much of the humor surrounding him comes from his Brutal Honesty and confusion by AFC Richmond's quirky environment.
  • Full-Name Basis: Everyone calls him Jan Maas.
  • Germanic Depressives: Technically he's Dutch, but his hometown (Groningen) is right near the German border and he fits the image of the stern Germanic hulk to a tee.
  • Innocently Insensitive: He genuinely doesn't mean to be insulting and is often surprised when other people take his Brutal Honesty personally.
  • Jerk with a Heart of Gold: He's not so much a "jerk" in so much he's a guy without any tact. But ultimately Jan is an honest guy who is loyal his new team and wants them all to succeed.
  • Naïve Newcomer: As Richmond's newest player, he's confused by a lot of Ted's quirks and the vets have to bring him up to speed.
  • Unwitting Instigator of Doom: His comment to Nate at Rebecca's dad's funeral about Nate's suit being a gift from Ted being infantilizing is one of the major things that drives Nate to betray Ted and leak his secret panic attacks to the press.

    Will Kitman 
Played by: Charlie Hiscock
Nate's replacement as the kit manager following his promotion to coach.
  • Butt-Monkey: Takes on this role from Nate as well as his old job. Though it's worth mentioning Nate is usually the only one who puts Will in this role.
  • Foil: To Nate. While Nate was a quiet guy who was ignored and abused by everyone during most of his time as kit manager, Will is an upbeat individual who is treated as a valuable member of the club thanks to Ted's influence. It's best shown when Isaac leads the team in placing their hands on the "Believe" sign during the Brentford match. Nate thinks the gesture is stupid while Will thinks it's awesome.
  • His Name Really Is "Barkeep": The credits reveal that his last name actually is Kitman.
  • Inadequate Inheritor: Nate seems to consider him one, but it's shown that Will does his job as asked and Nate tends to nitpick his work by doing things like criticizing him for using scented detergent on the team's towels.
  • Nice Guy: Will is a friendly chap who is always polite to everyone and enthusiastic about his job.
  • Tagalong Kid: Will is clearly one of the youngest people working for the teamnote  and the players will include him in things like Isaac's haircuts where he acts in a supporting role.

Other Characters

    Trent Crimm 
Played By: James Lance
https://static.tvtropes.org/pmwiki/pub/images/ep3.jpg

A reporter for The Independent who is skeptical of Ted's qualifications and approach.


  • Brutal Honesty: His first article has him laying out his opinions that Richmond will fail under Ted's management, but he still deeply respects Ted's optimism and kindness.
  • Catchphrase: He always introduces himself as "Trent Crimm, The Independent" even to people he knows already know who he is and what paper he works for.
  • Caustic Critic: Implied to be one for the entire team, as Roy tells him that he's a "colossal prick and always has been".
  • Defrosting Ice King: Originally made out to be the most vicious member of the press, after spending a bit of time with Ted, he sees that he's an admirable man and is much kinder to Ted moving forward, while still doubting his abilities.
  • Everyone Has Standards: He is appalled at Nate betraying Ted by leaking information about his mental health to the press to advance his own career and tells Ted about it in advance out of respect and that it was Nate who leaked it. Even the article itself is very sympathetic to Ted's struggles rather than the sensationalized mud slinging Nate was clearly hoping for.
  • Hidden Depths: He's read A Wrinkle in Time and immediately understands that Ted gave a copy to Roy because of the novel's themes of the burden of leadership.
  • Immoral Journalist: Subverted. He initially comes across as a jerk who likes to bash people in his columns, but after spending time with Ted he proves that he takes his journalism seriously and is tough, but fair.
  • Jerk with a Heart of Gold: Like most everyone, he's skeptical of Ted and is the first person to tell Ted (to his face) that he's basically a joke and a laughing stock to the nation. He's also one of the first people who catch on to Ted's better qualities and writes a glowing review of Ted's personal character and philosophy. It becomes clear that his irritation with Ted doesn't come from a bad place, but a genuine belief in the team and a desire to see them succeed, because they mean something to the town.
    • After the team supports Sam's protest against Dubai Air, Trent is initially more interested in the game, but quickly proves to take Sam's cause seriously.
    • Later on, when Nate tells him about Ted's panic attack at the FA Cup, Trent does write an article about it since it's his job to do so, but he also warns Ted about it ahead of time and tells him Nate was the source even though Nate had asked to be anonymous. A Freeze-Frame Bonus of his article shows that it's mostly supportive of Ted and focuses more on detailing the ongoing concern of mental health in sports instead of criticizing him.
  • Odd Friendship: Becomes the second person in Richmond after Keeley to truly understand and appreciate Ted's nature, despite also being the man's biggest critic.
  • Pet the Dog:
    • While he's honest in saying he thinks Ted will fail, after witnessing his kind heart and leadership techniques, he writes a glowing review of his character.
    • He feels obligated as a journalist to write about Ted's panic attacks, but out of respect for Ted, he warns him in advance about the article, gives him an opportunity to comment privately before it's published, and tells him that Nate was his source. A quick glance at the article also shows it's very sympathetic to Ted's struggles.
  • Phrase Catcher: People acquainted with him, especially the other reporters in the press room, often finish his Verbal Business Card for him.
  • Screw the Rules, I'm Doing What's Right!: For a given definition of "right." Naming one's anonymous source is a huge breach of journalistic ethics; however, Trent also recognizes that Nate was wrong for leaking the story in the first place, while Ted is a good man who didn't deserve Nate's betrayal. It even winds up costing him his job, but he doesn't care.
  • Skunk Stripe: He has a distinctive white streak in his greying hair.
  • Verbal Business Card: Always introduces himself as "Trent Crimm, The Independent."
  • What You Are in the Dark: Trent would have been well within his rights as a journalist to not warn Ted about his hit piece and keep his source a secret. But he knows Ted is a good man and recognizes that what Nate did was morally wrong, so he tells Ted everything. He could have also chosen to keep this breach of journalistic ethics secret from his employer, but he comes clean to them knowing that it would cost him his job.

    Rupert Mannion 
Played By: Anthony Head
https://static.tvtropes.org/pmwiki/pub/images/ep4.jpg

Rebecca's philandering ex-husband, former owner of Richmond.


  • Bitch in Sheep's Clothing: Rupert is undoubtedly very charming and friendly, but it's clear that beneath it all, he's a Jerkass through and through.
  • Brutal Honesty: Deconstructed. Rebecca used to find his blunt honesty charming and noble but has come to see it as a cruel way of putting people down just to mask his own insecurities.
  • Dirty Old Man: Closing in on seventy and dating a woman who is still paying off student loans. He's also a great deal older than Rebecca too, since he is in his late sixties and her actress is in her late forties.
  • Divorce Assets Conflict: He was the original owner of AFC Richmond, but lost the club to Rebecca as part of their divorce settlement. In season one, Rebecca embodies the trope by doing everything she can to run AFC Richmond into the ground just to spite him.
  • Domestic Abuser: He was psychologically abusive toward Rebecca during their marriage, gaslighting her and using verbal abuse to keep her tied to him.
  • Even Evil Has Loved Ones: He doesn't exactly love a person, but his love of football and Richmond is absolutely genuine. That is until he decides to buy West Ham United as a means to get back at Rebecca and Ted.
  • Faux Affably Evil: Rupert practically oozes charm in every scene he's in and wins over almost everyone in his vicinity effortlessly but none of it is sincere and he seems to take pleasure in acting polite to people who can see through his facade and know full well what a vile person he is.
  • Foil: He's Ted's polar opposite. Ted is a humble guy from the midwest while Rupert is a millionaire from London. Ted is always modest while Rupert shows off his colossal ego in every scene. Ted strives to help people improve while Rupert takes pleasure in degrading them and bringing out their worst qualities. Ted is genuinely charming and likable while Rupert's is just a facade. Ted is friendly and helpful to everyone he meets regardless of their status, while Rupert ignores everyone he considers beneath him unless they have some kind of use for him. Rather fittingly, Ted is one of the few people to see through his behavior from the start and take an instant dislike to him, a striking contrast from his usual positive demeanor.
  • Hate Sink: Rupert is a character who seems to lack any redeeming qualities at all. It's telling that even Ted, who always looks for the best in people, almost immediately realizes Rupert is a complete jerk and takes a dislike to him.
  • Know-Nothing Know-It-All: He thinks he knows more about soccer strategy than he actually does. When he thinks he's going to win his and Ted's darts game and get to make all of Richmond's starting lineups, he tells Ted he's going to slot Sam at defense "where he belongs". Given Sam's enormous success as a center midfielder in Season 2, it's clear his talents really lie there.
  • Kick the Dog: By far his most vile action is when he comes all the way to Rebecca's office to tell her how his girlfriend is pregnant. It's then made clear that he had told Rebecca how he didn't want kids, at which point he tells her that after thinking things over, he only didn't want kids with her. It's clear from her face that she had desperately wanted kids and is devastated.
    • He digs the knife in further at Rebecca's father's funeral, using it as an opportunity to show off his baby in front of her.
  • Manipulative Bastard: We don't know exactly what he tells Nate during his appearances in Season 2, but it's clear he was manipulating him into becoming resentful towards Ted so he would ditch Richmond for his new club.
  • Plot-Inciting Infidelity: His serial adultery is the reason for his divorce with Rebecca and a driving force behind the plot.
  • Rich Bastard: He's very wealthy, enough to donate hundreds of thousands of pounds to charity and buy West Ham United with no apparent risk to his finances, and a complete bastard who treats people horribly.
  • Signature Move: He always shows up unannounced/uninvited with the intention to blindside Rebecca. Ted even refers to Rupert's appearances as "sneak attacks". Additionally, he'll often woo their audience with a gimmick like a grand charity donation, free drinks or his baby.
  • Silver Fox: His charms don't come from wealth alone. He's very eloquent and, courtesy of Anthony Head, quite handsome for being in his late sixties.
  • Smug Smiler: He almost always has a sly grin of smug self-satisfaction on his face.
  • Start My Own: After he fully runs out of ways to interfere with how AFC Richmond is run, he buys West Ham United at the end of season 2.
  • Undisclosed Funds: Even after Rebecca takes the club and a significant amount of his fortune after the divorce, Rupert is still rich enough that he can buy West Ham United.
  • Villain Has a Point: While surrounded by a large crowd at The Crown & Anchor, Rupert accuses Rebecca of only hiring Ted because she wants to sabotage the club to get back at him for cheating on her. Of course, this is exactly what she's doing.
  • Villain with Good Publicity: Despite his serial adultery being common knowledge, he's adored by most everyone and said adultery just contributes to his popular image as a charismatic, devilish rogue. In reality, he's smug, cruel and utterly vicious, and his philandering isn't just some naughty little flaw but evidence of his staggering selfishness.

    Mae 
Played By: Annette Badland

Landlady of The Crown & Anchor, a pub in the vicinity of AFC Richmond favored by fans and team members.


  • The Bartender: In addition to owning the pub, she is also the main bartender.
  • Cool Old Lady: She starts off as one of Ted's very few supporters and tells off the pub patrons, especially Baz, whenever they mistreat him.
  • Embarrassing Tattoo: Averted. She's very open about having an AFC Richmond tattoo, the details are simply nobody's business.
  • Never Mess with Granny: Baz quickly backs down from his claim he'll destroy the pub in celebration if Richmond wins a big match when Mae gives him a Death Glare.
  • Not So Above It All:
    • As the landlady, she holds court over The Crown & Anchor. But, she'll occasionally engage in some of the same shenanigans as her regulars.
    • Normally she acts as Ted and his staff's most level-headed supporter. But after Ted benches Jamie, she joins in on the pub's "you don't know what you're doing" chant, and after the team gets thrashed by Manchester City in the FA Cup, she criticizes Coach Beard for the tactics they chose.

    The Pub Regulars 

Baz, Jeremy & Paul

Played By: Adam Colborne, Bronson Webb & Kevin Garry

A group of Richmond fans who are dismayed by Ted Lasso's leadership.


  • Big, Thin, Short Trio: Paul is the big, Jeremy is the thin, and Baz is the short.
  • Fair Weather Friend: Their feelings towards Ted vary depending on the team's most recent performance.
  • Gentle Giant: Paul, who's the largest and kindest of them. He even brushes off getting a dart embedded up to the barrel in his arm.
  • Jerkass to One: Played for Laughs. When Ted enters the pub after a loss, Baz instantly insults him with crass language. Then when Ted points out Mrs. Lasso is with him, Baz acts like a perfect gentleman to her and welcomes her to the pub.
  • Jerk with a Heart of Gold: They're rude, unreasonable assholes to Ted at first, but allow themselves to be won over by him.
  • The Napoleon: Baz, the shortest of the trio, is the rudest and instigates most of the insults they hurl towards Ted.
  • Nice, Mean, and In-Between: Paul is the nice one, being a Gentle Giant who is polite to Ted. Baz is the mean one, being The Napoleon who always instigates the insults. Jeremy is the in-between one, as he follows Baz's lead in insulting Ted, but also gives Ted props whenever he does something that meets his approval.
  • Pet the Dog: When they see Coach Beard sitting by himself in the pub depressed after the FA Cup semi-final loss, they show genuine concern for him and sit down for a friendly chat.
  • Real Men Wear Pink:
    • The three of them are big fans of The Great British Bake Off, and treat the competition just as seriously as Richmond's matches.
    • Paul in particular likes to garden in his spare time, as revealed when he tells Sharon that he's afraid of snakes getting into his vegetable garden.
  • Serious Business:
    • They're diehard Richmond supporters and take each loss personally.
    • Season 2 shows they're also enthusiastic The Great British Bake Off fans and berate bakers for mistakes made in the tent.
  • Those Three Guys: They are never seen without each other, and represent the on-the-ground fan reaction to the fortunes of AFC Richmond.
  • Token Good Teammate: While Baz and Jeremy are always abrasive, Paul is gentle, polite and a little timid.
  • Vitriolic Best Buds: Though they constantly complain about Ted, to his face and behind his back, they clearly do like him. They're thrilled by his unexpected win at darts, they tell him they'll miss him when they expect him to be sacked, and Baz and Jeremy are attempting to grow mustaches just like Ted.

    Shannon, a.k.a. "Football Girl" 
Played By: Shannon Hayes

A schoolgirl who makes an immediate impression on Ted with her football skills.


  • The Ace: The first time Ted sees her is when she jumps in on a pick-up game of football and smokes the boys playing.
  • Brutal Honesty: She straight-up asks Ted when Richmond is going to win a match.
  • Intergenerational Friendship: She's one of the few who don't immediately dismiss Ted as a wanker and they quickly form a bond as she shows him a thing or two about football. She's even willing to come out on a cold and rainy night to look after Ted's son.
    • She seems to be on similarly friendly terms with Beard. When he received a text from Jane and had to run off, he entrusted Shannon with Ted's coffee and a message for him.
  • Passionate Sports Girl: She is always seen with a soccer ball, whether she is playing or just tossing one from hand to hand.

    Flo "Sassy" Collins 
Played By: Ellie Taylor

Rebecca's childhood best friend, who has a one-night stand with Ted.


  • Bunny-Ears Lawyer: Despite her bubbly nature and unapologetic humor she's actually an accomplished child psychologist.
  • Childhood Friends: She's been Rebecca's best friend since Year 7 (the equivalent of sixth grade in North America).
  • Glamorous Single Mother: Newly divorced, mother of a 12-year-old girl, who has no trouble showing up at her old bestie's suite and instantly winning Keeley over with her beauty and confident attitude.
  • Has a Type: Rebecca's mother points out that she has always had a thing for "wounded" men. She seduced Ted at the height of his divorce blues and went right back to hitting on him on Mr. Welton's funeral, shortly after another of his panic attacks.
  • The Nicknamer: She gave Rebecca the nickname "Stinky" in Year 7, refers to Rupert as "Ol' Grey Walnuts", and shortly after meeting Ted, she nicknames him "Marlboro Man".

    Bex 
Played By: Keeley Hazell

Rupert's much-younger fiancée, also named Rebecca.


  • Early-Bird Cameo: She appears in "For the Children" as the woman who bets on Jamie in the bachelor auction, and is seen towards the end leaving with Rupert.
  • May–December Romance: She's implied to be a recent university graduate and is engaged to man in his late sixties.
  • Nice Girl: She seems to be a pretty mature and good-natured person.
  • Replacement Goldfish: She's essentially Rupert's younger Rebecca.
  • Trophy Wife: While it's unclear if they've already gotten married as of season 2, they have an infant daughter together and everything from her appearance right down to her name makes it clear Rupert is using Bex as a younger replacement for Rebecca.

    Phoebe 
Played By: Elodie Blomfield

Roy's young niece (the daughter of Roy's sister), whom he frequently spends time with while her mum is working.


  • Ambiguously Absent Parent: Her mother is Roy's sister and Roy only refers to her father as a "living piece of shit".
  • Animal Lover: She wants to grow up to be a veterinarian who cares for injured wild animals.
  • Early-Bird Cameo: She's officially introduced in episode 3, but can be seen holding Roy's hand as he walks out onto the pitch for the Crystal Palace match in episode 2.
  • Girly Bruiser: Adorable little Phoebe once got red-carded for elbowing an opponent in the neck during a match, of which she and her uncle are very proud.
  • Girly Girl with a Tomboy Streak: Phoebe is mostly a stereotypical girly girl, but she also plays youth football and she takes after her uncle while playing on the pitch. She also frequently plays a game called "Princess and Dragon" with her uncle where she plays the dragon.
  • Lady Swears-a-Lot: Her uncle's foul mouth is rubbing off on her and this gets her in trouble at school.
  • Morality Pet: She's one of the main ways in which we see Roy isn't as grumpy and ill-tempered as he first seems.
  • Spoiled Sweet: Roy dotes on her and gives her around £1,000 per month in Swear Jar money for his many cusses in front of her, but she remains a sweet Cheerful Child.
  • Troubling Unchildlike Behavior: In season 2 she becomes obsessed with drawing extremely realistic portraits of womens' breasts.

    George Cartrick 
Played By: Bill Fellows

Former AFC Richmond manager, whom Rebecca fired and replaced with Ted in the first episode. Season 2 sees him return as a pundit on Soccer Saturday.


  • 0% Approval Rating: Roy's remarks to him in Season 2 indicate he wasn't a popular manager with the team and Jeff Stelling and Chris Kamara don't enjoy having to deal with him on the show.
  • Bread, Eggs, Milk, Squick: Rebecca has him sacked as team manager for his mediocre record, his obnoxious and inappropriate behavior, and for insisting on wearing too-tight athletic shorts that expose his genitals.
  • Establishing Character Moment: He enters the scene groping Higgins, casually using a homophobic slurnote , and making an inappropriate comment about Rebecca's breasts to her face, right before he's fired and given a "The Reason You Suck" Speech by Rebecca.
  • General Failure: Rebecca cites Richmond's mediocre performance under him among the reasons for his firing, and Roy calls him "a shit manager" to his face live on television.
  • Hypocrite: After making a Women Drivers joke on-air, Roy immediately points out that George himself had his driver's license revoked because he got caught drunk driving.
  • Jerkass: He's a crass, loud mouthed, bigoted jerk through and through.
  • Kick the Son of a Bitch: He establishes himself as a misogynistic Jerkass in record time, so there's no sympathy for him when Rebecca curtly and unceremoniously gives him the boot, creating a managing vacancy for Ted.
  • Straw Misogynist: Rebecca cites his casual misogyny as one of the reasons she's firing him. His remarks about Rupert cheating on her right afterwards prove she was on the money there.
  • Unknown Rival: He loves bashing Ted whenever he gets the opportunity on Soccer Saturday, presumably out of bitterness for losing his job to him. Ted, on the other hand, has never acknowledged him.

    James Tartt 
Played By: Kieran O'Brien

Jamie's father, who walked out on his family when Jamie was a toddler and later forced himself back into his life when his talent became apparent.


  • Abusive Parents: He walked out on Jamie and his mother when Jamie was very young, only to come back in the picture when Jamie started getting attention for his athletic skills. To this day, the man berates Jamie any time he does something on the pitch that doesn't meet his standards, even going so far as throwing a shoe at his head in the season 1 finale, indicating the abuse was physical as well. Everyone who is a witness to the way he verbally and physically treats Jamie in season 2 is rightfully horrified by his behavior.
  • The Alcoholic: Implied by the fact he's clearly drunk when he shows up in Richmond's locker room at Wembley.
  • All Take and No Give: He gladly takes the prestige and ticket privileges that come with being a professional footballer's father without supporting him at all.
  • Entitled Bastard: He's quite impatient about pressing his son for VIP tickets and does not accept being denied access to the Wembley pitch, even after being a complete ass to Jamie right beforehand.
  • Evil Counterpart: His gang is one to the Pub Regulars. They're both trios consisting of two white guys and one black guy, are passionate about football, and can be aggressive. The main difference is that James' group is horribly, horribly obnoxious when not being outright violent, not a single one of them is nice like Paul is, and they lack someone like Mae to reign them in. He's also a counterpart to Ted, as they're both father figures, but James is clearly an evil black hole of selfish spite where Ted is the all-loving hero.
  • Hate Sink: He shows no redeeming qualities whatsoever.
  • Hypocrite: He dismisses the talents of the other AFC Richmond players while it's clear he himself never became a professional footballer.
  • Jerkass: Not only does he constantly criticize Jamie when he underperforms, but he also dismisses the rest of Richmond's players as a bunch of "amateurs". And despite the fact Richmond is his own son's team, he still refuses to root for them to win against Manchester City, and shows up in the locker room just to gloat and insult his son.
  • Kick the Dog: Aside from being a horrible father, he can't stop himself from being rude to other stadium visitors and the security at Wembley. He also rubs Richmond's loss to Man City in the players faces.
  • Lower-Class Lout: His boorish behavior, unkempt appearance, and the fact one of his friends eats bugs in exchange for money heavily suggests he's one of these.
  • Parental Abandonment: He walked out on his family when Jamie was young and didn’t come back until Jamie became a professional footballer.
  • Sports Dad: He really only cares for Jamie's soccer skills and probably would have never come back in his life if he hadn't become a talented player.
  • Terrible Trio: To his son's match at Wembley he shows up with his two equally obnoxious best mates.
  • Ungrateful Bastard: He's been enjoying all the perks of his son's success but still treats him horribly and doesn't see an issue with doing so.

    Jane Payne 
Played By: Phoebe Walsh

Beard's on-off girlfriend.


  • Clingy Jealous Girl: She once followed Keeley to her home so she could interrogate her over whether Coach Beard is having an affair with Ted.
  • Meaningful Name: She's an awful girlfriend to Beard, and her name is pronounced exactly like the word "pain".
  • Nightmare Fetishist: She has a thing for open casket funerals and even has Beard include her in Rebecca's father's funeral via facetime.
  • Rhyming Names: Her first and last names rhyme with each other.
  • Smart People Play Chess: Beard and her play verbal games of chess visualizing the board in their heads as they call the moves.
  • Yandere: She alternates between acting very jealous and possessive and extremely affectionate towards Beard.

    Nora 
Played By: Kiki May

Sassy's teenage daughter, and Rebecca's goddaughter.


  • Fangirl: She's a huge fan of Sam, more so after he leads the team in protest against Cerithium Oil and Dubai Air, and is implied to have a Precocious Crush on him.
  • I Want My Beloved to Be Happy: Initially looks quite shocked to find out that Rebecca is dating Sam, whom she has a celebrity crush on, but quickly gets over it and congratulates her.
  • Little Miss Snarker: She's 13 years old and has a sharp, sarcastic sense of humor.
  • Younger Than They Look: She looks like she could be in her late teens thanks to her height and weight.
  • Vocal Dissonance: She has a surprisingly deep and husky voice for someone so young.

    Ms. Bowen 
Played By: Ruth Bradley

Phoebe's school teacher.


  • Hypocritical Humor: Most of her screen time consists of admonishing Roy for swearing in front of Phoebe and the other children, only to then swear herself.
  • Not So Above It All: She admonishes Phoebe for swearing in class, and asks Roy to watch his language in front of her... only to drop an F-bomb of her own over some glitter stains as soon as they leave the classroom.
  • Stern Teacher: While Phoebe likes her, her classmates don't because of her tendency to set limits and discipline them. Granted, the kids' opinions may be a bit skewed considering the other teacher in the grade level is a Misplaced Kindergarten Teacher who always gives her students lollipops.

    Edwin Akufo 
Played By: Sam Richardson

A Ghanaian billionaire who buys Raja Casablanca and tries to convince Sam to sign with the team.


  • Bitch in Sheep's Clothing: He initially comes across as a friendly, reasonable guy. But whenever he doesn't get his way, he quickly shows his true colors.
  • Chewing the Scenery: His threat-spouting tantrum after Sam turns him down is done in such an over-the-top manner that it's impossible to take his threats seriously.
  • Cultural Posturing: He is a big advocate for Africa and uses his fortune as a way to show the rest of the world all of the culture and achievements the continent has to offer.
  • Evil Is Petty: Sam graciously declines the offer, and so Akufo reacts by threatening to prevent Sam from ever playing on Nigeria's national soccer team. Then he threatens to buy Sam's childhood home just to defecate in it, burn it down, and then defecate on it again. THEN he tries to strangle a mannequin in a Richmond jersey.
  • Excrement Statement: He threatens to buy Sam's family's house and crap in every room before burning the place down, then crap again on the ashes.
  • Hypocrisy Nod: He's well aware that it's hypocritical for him to say billionaires should not exist while being one himself. That's why he intends on breaking up his inherited empire and spending his fortune on projects meant to benefit the public.
  • Not Good with Rejection: A non-romantic example. When Sam decides to stay with Richmond rather than sign with his team, Akufo throws a tantrum of epic proportions.
    Akufo: I will buy your childhood home and I will take a shit in every room and then I will burn the place down! Then I will sit there and I will eat kenkey and I will poop on the fucking ashes, I promise you this. I will never forget this disrespect. Fuck you, Sam Obisanya!
  • Upper-Class Twit: Played With. While he initially presents himself as cultured, business-savvy and socially conscious, his reaction to Sam's very polite rejection shows that his privileged upbringing as a tech billionaire's heir left him completely unequipped for situations in which he doesn't get his way. His vulgar outburst is undignified, childish and strongly focused on fecal matter.
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