The guy everyone just loves to hate, seeing as that's the idea.
A Hate Sink is a character whose intended role in the story (the role the authors made for him/her) is to be so despicable that the audience wants him or her to fail just as much as they want the heroes to succeed.
However, this individual doesn't have to be the main villain of the story or even a villain at all. Let's say we have a cast of perfectly likable protagonists, reasonable and sympathetic villains, and Bob. Bob is not necessarily the main antagonist. He is not causing the struggle that the heroes must overcome, but he is making the heroes' lives more difficult. His list of character traits includes pettiness, selfishness, stubbornness, greed, holier-than-thou contempt, cowardice, an inexhaustible penchant for making bad decisions, and sociopathy. He may also be rude and obnoxious, bigoted, sleazy and undeservedly smug. Basically, Bob exists to be hated. Everything he does and everything he says is designed to make the audience yearn for his death just a little bit more. If we see his eventual downfall — and we usually do — it is just as satisfying as the writers can possibly make it. A particularly pointed Karmic Death is always a nice touch, and can be quite satisfying to watch. On the other hand, if the audience is denied of that satisfaction, Bob may end up being hated much more than what was intended.
The Complete Monster, complete despicableness being their defining characteristic is a particularly controversial version of this, but there can be an overlap. Another especially common flavor of this character in recent decades is the Politically Incorrect Villain.
The Hate Sink is typically found in stories that do not have a natural target for the audience's scorn. Common environments for this weasel are:
- Disaster and killer-animal stories, since you can't villainize a force of nature.
- Stories set in a prison, the military, or some other institutional setting which is regarded as an unpleasant but necessary piece of social equipment.
- Works where the protagonist's struggle is against something personal and nebulous — say, a feeling that he is in a dead-end job and hasn't achieved any of his dreams — and there is No Antagonist.
- Works where the protagonist's struggle is against a faceless group such as a corporation. Here the Hate Sink is a representative of the group, not necessarily its leader, who embodies all its vices and maybe more.
- Works which operate under Grey and Gray Morality.
- Works that have a Plot-Irrelevant Villain, or sometimes several.
- Works where the main characters are the ones causing the problems in the story rather than the antagonist.
- Works where though there are antagonists, either none of them are main antagonists or they form a Big Bad Ensemble.
- Certain action movies where the villains are every bit as badass as the heroes and just too darn cool.
- Works where the main antagonist is too sympathetic and/or non-threatening to really hate.
This trope is not the same as Designated Villain, which is a character put into the villain role for the sake of the plot, even though his or her actions are not particularly evil. A Hate Sink character may or may not be important to the story or even a villain and does not need to advance the plot — if Bob is in a scene being loathsome, he is fulfilling his predestined role.
A Hate Sink doesn't necessarily detract from the work they appear in; they provide an easy target for the reader/audience/player's contempt where there may not be one, and can serve as a foil to more likable Anti-Hero or Anti-Villain characters.
Not to be confused with a (literal) Heat Sink. A metaphorical one counts if you're using the pro wrestling use of the word.
Contrast The Scrappy, who is not designed to be hated but who garners a Hatedom anyway. Often a Smug Snake. Compare X-Pac Heat, when the hate is directed at an actor or performer instead of the character; and Love to Hate, when the character is supposed to be enjoyed by the readers/viewers for their evilness. Remember that Tropes Are Tools: a poorly-written Hate Sink can easily become The Scrappy, while one that's just a little too unique or badass is likely to be received as a Love to Hate example.
Contrast Rooting for the Empire, when a villain is supported by legions of fans. That said, a Hate Sink will never get support for their actions.
Contrast Evil Is Sexy, since a huge amount of sex appeal runs the risk of counterbalancing the character's unlikeability, creating, to the contrary, legions of fans attracted by their physical appearance.
Contrast Evil Is Cool and Draco in Leather Pants, when an evil or otherwise unsympathetic character is liked by the audience. Ironically, there are a few examples that end up backfiring horribly due to the existence of these tropes.
This is not merely a place to complain about characters you hate. These can't just be a Base-Breaking Character or The Scrappy. Other characters have to truly hate them in-universe as well. Otherwise, it's not this trope.
- Anime and Manga
- Films Animation
- Films Live-Action
- Live-Action TV
- Video Games
- Western Animation
- The Punisher MAX: Most of Frank Castle's enemies are horrifically loathsome. In fact, most of them are among the most horrid, vile, depraved and despicable villains ever written in Marvel, making their ultimate demise all the more satisfying:
- Nicky Cavella is so sadistic that even other mobsters despise him for his repugnant personality. It doesn't help the fact that he is a Smug Snake and a Dirty Coward hiding under a tough guy exterior.
- William Rawlins is a monstrous CIA operative who made his living as a leech in war zones. He doesn't even have a Freudian Excuse for his actions. All we see of Rawlins is a greedy, cowardly, backstabbing asshole. And for bonus, he's also a racist.
- The Slavers, but Tiberiu Bulat stands out in particular. In fact, their occupations as Human Traffickers are the main reason why Frank gave them such horrific deaths. After all, Slavery Is a Special Kind of Evil.
- Barracuda is an odd example. While he is more bombastic and over-the-top than you would expect from your average monster, he has been involved in truly horrific crimes. Over the course of his career, he has: massacred innocent civilians in Nicaragua For the Evulz, executed members of the government by chainsaw after trying to psychologically torture them, kidnapped Frank's infant daughter to torture her to death in front of Frank, among many other things. Not even his goofy personality can disguise what a savage he truly is.
- Jigsaw's MAX counterpart, The Heavy, is perhaps his most despicable version. He's rude, foul-mouthed, unpleasant, a terrible boss, and a racist, misogynistic monster who enslaves innocent women and children in inhumane conditions.
- The one-shot "Naked Kill" features a trio of sadistic psychopaths who kidnap women to satiate their twisted perversions. These scumbags get a more than appropriate fate.
- Red Skull. A surviving member of the original Nazi party and Captain America's Arch-Enemy, he is without a doubt Cap's most despicable, amoral, pure evil enemy. Possessed of all the worst traits of Marvel's sundry villainous characters and none of their redeeming features, he is reviled even by other villains, especially Magneto and Doctor Doom; even The Joker (in a DC vs Marvel crossover) hates his guts. By any measure, that's a whole other level of bad. Consequently, few things are as cathartic as seeing Captain America beat the ever-loving snot out of him. Notably, this is his role in Secret Empire; HYDRA's Steve Rogers and his associates (such as Baron Zemo) have shades of Well-Intentioned Extremist or are at least somewhat entertaining to read about, which they have to be because the reader is stuck with them for most of the event, but Skull is only there to set the event in motion by setting up a Cosmic Retcon that makes Captain America retroactively become Evil All Along and a member of HYDRA, only for HYDRA-Cap to enact an Eviler Than Thou, pull his organisation out from under his feet and give him a Karmic Death.
- As well, we have Henry Peter Gyrich, the Obstructive Bureaucrat, who committed many atrocities (directly and indirectly) because of Fantastic Racism (he was one of the people behind the Sentinel Program, at least on The '90s X-Men TV show), because of thinking he could do better (restructuring The Avengers by pretty much tossing most of the membership out on the street), and for the sake of saving face (cloning MVP when he was killed in a training accident). This last one, mixed with saying exactly the wrong thing to Iron Man, finally got him fired. Alas, it wasn't enough to keep him away forever, and Gyrich eventually returned, just as smug, self-righteous and annoying as ever.
- In that vein, the X-Men have a lot of foes fans love to hate which were likely thought up with this in mind. The Friends of Humanity are often viewed by fans the same way most folks do The Klan, while the government of Genosha was even worse. In fact, many such anti-mutant hate groups have appeared throughout the comic's history, often to give Magneto and his Brotherhood someone to clash with while being the sympathetic parties.
- Among the mutant heroes and villains, however, no character qualifies for this trope better than Fabian Cortez. The Deceptive Disciple who pretty much single-handedly put Magneto back on the villain track, Cortez is a smug, self-absorbed excuse for a man who shamelessly sucks up to Magneto and later Exodus only to try and stick the knife in their backs every chance he gets. He suckers dozens of mutants into believing an ideology he builds around the assumed-dead Magneto (who he assumed he had killed himself) and freely admits he sees all his followers as nothing more than sheep to make his own life easier. He spouts loyalty to his species while secretly murdering fellow mutants for points in an arbitrary competition, boasts of the "mutant harem" he plans to build when he has triumphed, and casually abandons his own sister to die in the very first story he appears in. It's hard to be more loathsome than the likes of Sabretooth or Mr. Sinister, but Cortez pulls it off with revolting aplomb.
- Disney Ducks Comic Universe: Gladstone Gander, the unbelievably smug, obnoxious and infuriatingly lucky cousin of Donald Duck. In any story he appears as a rival to Donald, you're guaranteed to root against him, even if Donald himself is being a Jerkass.
- Although in an episode of DuckTales (1987) Gladstone had his lucky streak stolen and he briefly experiences a serving of misery and humble pie, especially when he realizes he relied solely on his luck to get through life. Tellingly, in the comics, after suffering the same loss and regain... he appears to learn absolutely nothing and is as smug as ever. His DuckTales incarnation is noticeably more sympathetic than his comics counterpart by comparison.
- He isn't a bad duck by any means as well. His most admirable trait is he is a strong Heroic Bystander. If someone needs to be saved, either through luck or skill, he will save them. Best seen when he dove to save Donald, swimming upstream and keeping him stable until help arrived.
- Johnny the Homicidal Maniac is, oddly enough, one of these in-universe, having been more or less randomly selected by some unnamed power to be a receptacle for everyone else's negative emotions. This has made him somewhat... wacky.
- Archie Comics' Sonic the Hedgehog: Drago Wolf is despised by even the writers, who always ensure that every time he shows up, he will get at least a punch in the face.
- Mongul II in Green Lantern. Son of the already unpleasant Superman foe, Mongul II exists as a foil to Sinestro; while both are repressive dictators, Sinestro is the type that at least establishes order at the cost of freedom, while Mongul cares only for himself and merrily runs the planets he conquers straight into the ground. In essence, the character exists so the audience feels comfortable rooting for Sinestro.
- Apex from Avengers Arena. As with the Hunger Games example in "Literature" below (a very likely inspiration), when you're in a story about people being forced to fight and kill each other, who better to root against than the only one going along willingly? She's also a completely new character, and thus one without a fan base, to ensure nobody will like her.
- However, Word of God claims she is not a villain, the book is trying to give her some nonexistent depth to gain people's sympathy at few points, she is ridden with Unfortunate Implications (only real-life minority out of Braddock's Academy kids and only one who is willingly killing others, strong transphobic and lesbophobic subtext), her plans are stupid and outright self-defeating when the book tries to show her as a Magnificent Bastard and she varies between being pretentious and whiny. And Marvel once tried to claim fans Love to Hate her, which, quite frankly never works. All of which is making her more of The Scrappy than this trope.
- Batman: There have been many incarnations of the bizarre rogue Clayface throughout the franchise, but most of them are sympathetic in some way. After all, they didn't ''ask'' to be disfigured, unstable clay monsters. The same cannot be said for Basil Karlo, a monstrously sadistic,self-absorbed actor turned Serial Killer with no redeeming qualities whatsoever, and ironically the very first Clayface. Once a normal criminal, Karlo infused himself with the essence of his successors to become a literal clay monster before he was defeated and absent from comics for nine years. Upon his return during the No Man's Land arc, Karlo reached new depths of depravity,capturing and brutalizing Poison Ivy while enslaving the children she gave sanctuary in Gotham's Parks, starting a suicide cult of kids who idolized him,and blowing up the Daily Planet for the villain Libra. Though he never dies, it's incredibly satisfying for the time being when Ivy grinds him to mulch. Unsurprisingly the DC rebirth Clayface, despite sharing Karlo's name, has more in common with his original animated series counterpart, is nowhere near as vile, and eventually redeems himself.
- In Batman: The Dark Knight Returns, Byron Brassballs only shows up in a couple of sequences, but he establishes himself as an arrogant, bigoted, near-sociopathic asshole almost immediately and never stops. His hypocrisy and self-justifying of his actions only make it worse. In a story featuring psychotic criminals like Two-Face and the Joker, his petty bastardry sticks out like a sore thumb.
Spent a second listening to that beggar pray like an idiot [...] yes, I am religious, but I've got the decency to keep it in church.Oh right, the cop. Listen, I've never broken the law— not in any way that counts— and it wasn't me who told him to help that Jap bitch out of her Volkswagen. (said cop apparently dies when the car blows up in his face)
- Superman has two examples:
- Superboy Prime, a very powerful yet whiny counterpart of Superman responsible for the death of several heroes, as well as numerous civilians. It's always fun to watch him get beaten up.
- New Krypton introduces Commander Fer-Gor of the Kryptonian army. At least General Zod has the excuse of wanting to protect his people from human hostilities, but Gor is a smug, sadistic bully who enjoys hurting people weaker than him, be they human or Kryptonian. Readers can only cheer when Lex Luthor kills him.
- The Angelic Host in Crimson aren't necessarily villains, but they are written to be as despicable as possible being obnoxious, obstructive and self-righteous zealots who attempt to execute The Hero because he is a vampire, yet refuse to do anything about the Big Bad, directly or not.
- Subverted with Negan of The Walking Dead. Taking it back to 2012, you'd think that the author was deliberately trying to get readers to hate the then-new villain Negan when he makes his grand entrance by brutally beating fan-favorite Nice Guy Glenn to death with a baseball bat — and with heaps of insulting disrespect and jokes at Glenn's expense on top of it. But then, Negan went on to become one of the most popular characters in the comics thanks to his uniquely charming and hilarious brand of sociopathy. He's also given a few traits to make him at least somewhat less evil than he could be ( such as his dislike of sexual violence). It also probably helps that, unlike the Governor, he only really killed one fan-favorite during his time as the main antagonist.
- And speaking of The Governor — the comic's first Big Bad — he was a straight example who was written to be utterly despicable and unlikable. In contrast to Negan, he has literally no redeeming qualities and all of his screen-time is spent Kicking The Dog. Repeatedly. To make a short list, he kills over 50 (mostly) innocent people (3 of them being fan-favorites Tyreese, Hershel, and Axel), rapes and tortures Action Girl Michonne for days, french kisses his zombified niece, cuts off The Hero Rick's hand for no reason, and orchestrates the murder of a baby. And unlike Negan, he does it all without the least bit of irony or witty self-awareness of the over-the-top scale of his villainy.
- Subtly set up and then set off with Getaway in Transformers: More than Meets the Eye. Originally introduced as another wacky Sixth Ranger Lancer for the core cast, they slowly set up his more unsettling tendencies over the course of several issues, giving him a discomforting Wife Husbandry subtext with Tailgate before pushing into the distressing reveal that he's a Sociopathic Knight Templar, dedicated to making Decepticons pay for their crimes...including a reformed Megatron, who's now co-captain of the Lost Light. He doesn't hesitate to play on Tailgate's needs for affection and validation as a catspaw to try and make Megatron lash out, not caring if the Minibot were to be killed in the process (and actually hoping for it, to justify Megatron's subsequent execution). He later abandons the core cast on a planet at the mercy of The Dreaded Decepticon Justice Division all to get Megatron killed in some form or fashion as punishment for his not-inconsiderable crimes—again, without worrying if the other Autobots survive because, well, they supported Megatron, they must deserve it. Quite a few fans actually Love to Hate him because he is one of the most ruthlessly competent and morally gray (if not outright evil) Autobots we've actually ever seen in the franchise—other openly evil Autobots are usually complete nutters like Flame or Mirror Universe equivalents of our heroes.
- Scott Pilgrim: The Final Boss of the series, Gideon Graves, is definitely a powerful villain and a threat in his own right, but he also happens to be a vain, selfish, petty, misogynistic young-money douchebag whom even the narratorial voice calls a huge dick. Of particular note is that his formal introduction in the series occurs shortly after we learn that Scott himself is hardly the hero he's been presenting himself as and has numerous acts of dickishness of his own to his name - but after Gideon steps into the story in full, Scott himself and the other characters become more willing to forgive his past transgressions, as Scott realizes that Gideon is what he could become and resolves to not let that happen. In The Movie, Scott's roommate Wallace sums Gideon up as "What a perfect asshole."
- Nemesis the Warlock: Tomas De Torquemada, the main antagonist of the series, was deliberately made to be hated by readers as Nemesis himself was basically just an amoral alien fighting a man much worse than he is. Torquemada is the human dictator of Termight who is a religious zealot with an insatiable obsession with killing aliens, even aliens who are peaceful and want nothing to do with humanity. Torquemada is also not above killing members of his own species to further his own selfish plans and is also a huge Hypocrite who would keep aliens alive either to use them for his schemes or try to stop his wife Candida from divorcing him. Torquemada fully cements himself into a hate sink during book 6 when he crosses the Moral Event Horizon by brutally and mercilessly murdering Nemesis' 10-year-old son, Thoth.
- While The Joker is usually a villain who is too funny, laughable and over-the-top to be hated — sometimes the quintessential example of Evil Is Cool, the same cannot be said of his counterpart in the novel of the same name: Joker (2008). In fact, the author made it clear that this Joker was designed specifically to reverse the most idealized features of the character. For everyone who treated Heath Ledger's Joker as a Draco in Leather Pants, this book stands as a harsh rebuke, reminding everyone that despite how "fun" or "cool" the Joker's chaos is, he's still a monster.
- Doki Doki: Exit Music: In this game mod, Monika is depicted as a self-important jerk who angrily chastises Sayori and Natsuki — making the former burst into tears — and blackmails Yuri, threatening to reveal to the other club members about her habit of cutting herself if she dared to question her position as club president again. While Monika was canonically the "villain" of the original game, this is one of those cases where the character is deliberately made to be as dislikable as possible.
- In Mega Man: Defender of the Human Race, Dr. Wily is written like this on purpose, as the author likes having villains that readers root against. Several other villains also qualify, such as Metal Man and the Conduit, but the biggest example aside from Wily is anti-robot racist William Cochran.
- Child of the Storm has Gravemoss, an Omnicidal, Sadistic and Axe-Crazy Necromancer and Humanoid Abomination with absolutely zero redeeming features - Lucius has style and plausible motivations, Zemo's Affably Evil and plain cool, and Zola's Laughably Evil at least. Gravemoss is doing what he does for no other reasons than his own entertainment (in the short term) and a desire to kill everything in the universe and rule over a universe of the dead. This is the guy who sent a bunch of Dementors into a cancer ward for kicks. When Harry Dresden accidentally conjures a Soulfire Lightsabre and cuts his arm off, negating his Healing Factor and eliciting a scream of horror and pain from Gravemoss, everyone rejoiced.
- In The Seven Hunters, Calin is depicted like this. He has absolutely no compassion for anyone, even his 'friends'. His only considerations are for his own benefit and most of the dinosaurs he encounters realize this.
- Dr. Jacqueline Dionna Reitman from The Conversion Bureau: The Other Side of the Spectrum. While Queen Celestia and the Solar Empire ponies are definitely not slouches when it comes to committing as many war crimes and Moral Event Horizon grade acts as possible, it's made clear that they have all been brainwashed to some extent by an Artifact of Doom with a huge grudge against humanity. Reitman, on the other hand, is a Smug Snake and a Misanthrope Supreme who remorselessly sold her species out for her own selfish reasons, and founded the PER (Ponification for Earth's Rebirth), an Anti-Human Alliance filled with Evil Luddites that are absolutely convinced that ponification will solve all of humanity's problems regardless of any trade-offs.
- In the Fairly Oddparents fanfiction, Never Had A Friend Like Me, Amanda's parents serve this role. Since one of the main protagonists of the story was originally a villain on the show and the other antagonists of the story (Anti-Cosmo, Head Pixie, Bob the boil) don't show up for a while, her parent's treatment of the child gives readers the perfect excuse to utterly loathe them.
- Wisdom and Courage, the second story of the Bound Destinies Trilogy, has one in the Big Bad Veran, who, unlike the antagonists of the other two stories, has no redeeming qualities at all; she's just an Ax-Crazy, power-hungry sadist who goes above and beyond to Kick the Dog and cause as much death and destruction whenever and wherever possible simply because she thinks it's hilarious. Her list of hate-worthy atrocities includes such gems as placing Link under an enslavement curse that's also slowly killing him, planting a "Take That!" Kiss on Link right in front of Zelda purely to spite the latter, and beating Zelda within an inch of her life during the climax while making Link watch.
- Agent Levine from In Which the Council Makes a Truly Stupid Ass Decision. He treats the team as disposable, ignores their obvious psychological issues and generally acts like an ass. The ending of Chapter 14 seems to imply that Fury is attempting to invoke this on purpose.
- Most of the characters in It's not the Raptor DNA have sympathetic elements and understandable reasons for doing what they do, and even the more violent dinosaurs have no human concept of right and wrong. The very premise of the story is based on the Indominus rex, a dinosaur made to be a Living Weapon, making a last-second HeelFace Turn. Then there's Daemon Bridges, a Corrupt Corporate Executive who abuses animals, mistreats and threatens his employees, leers over Claire, and balances every sympathetic moment he has with a cruel one.
- Code Geass: The Prepared Rebellion, has Tetsuya, a resistance fighter for the Yamato Alliance. Even among a group filled with the worst of the former Japanese society, he stands out as a scumbag par excellence.
- Power Rangers GPX: Since this is a Power Rangers fic, it's only natural the Big Bad in each part (Rashon in the first part and Ragnar in Supercharged) have Evil Is Cool aspects, even if Ragnar is a fascist in all but name and pretty close to a Complete Monster. Enter Sakura Miyazawa, the Evil Matriarch of the Rangers' primary funders and the Pink Ranger's grandmother. She quickly proves herself to be a racist old hag (as the Rangers call her) and gives said Pink Ranger a Breaking Speech including wishing she'd never been born, leading to a brutal case of Break the Cutie combined with Heroic BSoD. Luckily, she gets better, undergoing amazing Character Development and telling her off.
- The Stalking Zuko Series has Hahnnote , Yue's fiance. He came off as a jerk in canon, but it's expanded upon here, with him being quite sexist and even racist, such as when he flippantly tells Bato, who's in a relationship with a Fire Nation Original Character, that he doesn't have to think of his relationship as a long-term deal, and can "fuck her and leave her." Katara accepts Hahn's invitation to sit next to him so she can talk to the tribes about how they treat women, but Hahn joking about the Joo Dees' being physically and sexually abused causes her to hit him with a snack tray, and thus lose her spot. Quite tellingly, Arnook, despite being a Horrible Judge of Character, is forced to rethink making Hahn his heir. On a meta level, while the author really doesn't like Kataang, when Katara's told that the two best choices for her are to marry the most influential young man in the Northern Water Tribe or the Avatarnote , Aang looks like the better choice.
- Panzer und uni has Isla Sato, who's commander of the tankery team at the time Miho and Nicholas arrive. She's an arrogant and ill-tempered commander who takes an almost instant dislike to Nicholas (particularly after his group defeats hers in a practice match), plays favorites and is blatantly hypocritical at times (kicking Mako off the team for low blood pressure while Sato herself stays on despite missing drug screenings). The final straw is when Sato orders her crew to fire on Darjeeling's flag tank while Darjeeling herself is in the process of saving Hana's boyfriend Alex (who's on the protagonists' side), endangering both their lives. This earns Sato a punch in the face from the usually calm and even-tempered Hana, and gets Sato kicked off the team, expelled and disowned in rapid succession. Even Sato's younger sister, Megan, calls her sister's action "unforgivable", even if she still cares for her as a sister.
- Unless you are on the Light or a really nice traditionalist Witch, Sabbat members in the Firebird Son and it's sequels are not meant to be liked, and spent most of their time on screen being so unpleasant that their attempted murders of their own children are on the lower end of the 'hate me' spectrum. It says a lot where Voldemort manages to pull off an Eviler Than Thou on them, even after pulling off a lot more moments of Kick the Dog, and it comes off quite clearly with him being the (far) more likable one.
- One recurring element of the My Little Pony fanfics by RealityCheck is the appearance of a small-time bad guy (often a haughty aristocrat with a disdain for the "lower classes") who acts in the most obnoxious and unsympathetic way possible, makes the heroes' life miserable, then is thoroughly punished via a Humiliation Conga within a chapter or two. For example, The Great Alicorn Hunt includes some spoiled noble kids who bully the Cutie Mark Crusaders and are punished by being forced to work at Applejack's farm. Another example from the same story is Windy City's incompetent, corrupt Obstructive Bureaucrat of a mayor.
- Given the fact that Chris-Chan is one of the most hated individuals on the internet, it's perhaps unsurprising that The Legend of Markiplier portrays him as an arrogant jerk who extorts money from you, tries to kill you, and gets mad that you attacked him in self-defense, and the characters go out of their way to say how much they hate him.
- Steven Universe
- Unlike in canon, where they have at least some redeemable character traits, the We Are The Chatroom Gems interpretation of Yellow Diamond and her Pearl (Yella Diamond and her daughter Limone) are completely unsympathetic, with Limone being an Alpha Bitch who picks on her foster sister Peridot, and Yella being not only abusive but also a homophobe and possibly an ableist. There might be others as well, but so far it's merely implied.
- Alexandra (Alexandrite of all people) in the Grasper fic No one said life was easy, is little more than a bully, calls Malachite "Stripes" as an insult, and calls the agender Smoky a girl straight to their face.
- Several examples in Pokémon Reset Bloodlines and related one-shots.
- Joshua from the Summer Camp Oneshot, who establishes himself early on as an unrepentant jerkass and goes on from there. By the end of the story, it's clear he's also an unrepentant cheater.
- Dario. While his actions in the main story are off-screen, the Big P Pokémon Race one-shot makes it quite clear he's just as unrepentant a cheater as in canon who not only puts his fellow racers in serious danger but when he loses he has the gall to accuse Ash of cheating. Needless to say when Sabrina gets her hands on him and snaps his neck, his fate is well deserved.
- Ash's father. It's made quite clear in the narrative that he is not a good guy in the narrative for a variety of reasons. Delia refuses to acknowledge him as Ash's father, Gary, deep in his jerk phase, would give him a "The Reason You Suck" Speech over his actions, and not only is it hinted he's a criminal whose fellow brothers/criminals have shown themselves to be incredibly violent and unstable, but it's implied that he has hundreds of illegitimate children like Ash who he never cared for everywhere.
- Damian was pretty much a Jerkass in canon, but the Charmander Gaiden one-shot shows the full extent of how he treats his Pokémon when they don't live up to his expectations. Even Team Rocket was appalled by this behavior.
- Fall of Starfleet, Rebirth of Friendship: This role is shared between Grand Ruler Celesto and Rhymey. For the former, you will at first hate him for the lengths he goes to undermine his own allies despite them winning his battles just because they aren't his privileged people and aren't fully under his control... and then be utterly disgusted by how deep his Control Freak issues go, and how much he relies on outright brainwashing for everyone, including his closest soldiers. For the latter, the author initially tried to make him sympathetic, as had been done with the rest of Lightning's team, but genuinely couldn't, and found pushing him in the other direction worked better, and he's since been revealed as an unlikable, entitled sociopath who literally has no second thoughts about hurting anyone in order to get what he wants. Turns out it's a family trait. Ironically, Dark Conquest wants to be this in-story since he feeds on hate and grows stronger from it, but since he has much more style and charisma, and is not nearly as much of a hypocrite, he's more entertaining to watch.
- Luan's Problem has Ms. Bitterns, a very nasty elementary teacher who enjoys humiliating and verbally abusing her students. It got to the point that Luan nearly worked herself to death.
- Girls und Panzer - International War Games has Edo. After accidentally bumping into Suzuki from Leopon Team, he calls her a "stupid whore" who he says doesn't know what real combat is, and when she fires back with a brief "The Reason You Suck" Speech, he punches her in the face, leading to a fistfight. After he gets kicked off the team for that incident, along with his poor performance, he retaliates against Kenji, his commander, by maliciously revealing that Kenji is responsible for accidentally killing his younger sister. In the original version of the chapter, Edo even went so far as to call Kenji's dead sister a "whore". As a rude, sexist, violent and not even very useful member of the hohei-do team, Edo's existence is more or less a wake-up call for his team to clean house and get along better with the girls of Oarai.
- In the South Park High School A.U. ask blog "Ask Marsh and Broflovski", Eric Cartman is even more of this than he is in canon. He's upgraded to the story's Big Bad and his entire role in the story is manipulating Stan and Kyle and trying to drive them both over the Despair Event Horizon solely because he hates Kyle that much. Even Kenny and Butters end up admitting that they hate his guts.
- Of Blood And Steel has no real antagonist- only rival teams that are portrayed fairly sympathetically. While Jackie Lambert] may be less of a jerk than the author intended, and even Erika is significantly nicer than in canon, Jacob Austin is a bully who enjoys pushing others around, taking advantage of his status as the superintendent's son, and no one can stand him.
- Evillious Chronicles:
- Kaspar Blankenheim, a one-off character from the Sloth arc of the Seven Deadly Sins series. Whereas most villains in the series (and there are a LOT of villains in this series...) are either tragic/sympathetic, likable enough that you can actually find something enjoyable about them or some combination of the two, Kaspar is entirely unpleasant. He's greedy, self-centered, viewed his own wife, Margarita, as both a status symbol and a meal-ticket and on top of that openly cheats on her without caring about her feelings on the matter. Needless to say, you won't feel sympathy for him when Margarita kills him.
- Similarly, Scherzer from the one-off manga taking place during the Greed arc. He's a hedonist, a misogynist, a serial kidnapper and a rapist who freely states that he loves seeing the women he kidnaps lose all hope. Once again, you'll feel no pity for him when he dies.
- Classical Mythology has examples that are more Values Dissonance cases (i.e., characters they expect you to hate but aren't hateworthy by modern standards), but there are still a few who qualify by our standards as well. For instance:
- Ares was essentially War Is Hell personified, viewed by the Greeks as bloodthirsty, petty, cruel and often downright whiny. He was violent and barbaric, finding no greater joy than destroying his foes in battle and extremely arrogant, having no strategizing skills whilst still expecting to win the war himself. The other gods detested Ares, with his mother Hera being embarrassed by him, his father Zeus giving him a "The Reason You Suck" Speech after refusing to heal his wounds, his lover Aphrodite only liking him for his looks and fellow war god Athena one-upping him at every turn. The Greeks themselves viewed Ares as a stupid, violent thug with no redeeming qualities beyond his fondness for his mother and daughters, and no Greek city wanted him to be their patron deity.
- Many of the lower-level WWE heels aren't really all that vile, but they are annoying and "uncool". Quite a few of them are also supposed to be hated simply because they are Evil Foreigners, hail from a country the United States is having difficulty getting along with at the moment, or at least advocate political positions that seem "un-American." Heels who aren't very evil from the beginning will quickly do something mean so the audience has an excuse to hate them.
- A notable exception to the above was the late 1991 heel turn of Jake "The Snake" Roberts. In the space of three months, Roberts betrayed The Ultimate Warrior to his nemesis The Undertaker, broke up the wedding of Randy Savage and Elizabeth by putting a live snake in a gift box, DDT'ing and ambushing a revenge-seeking Savage on multiple occasions, including one extremely memorable instance where "The Snake" caused a live cobra to bite "The Macho Man" on national television, slapped Elizabeth across the face, as well as nearly hitting Savage and Elizabeth with a steel chair from behind a curtain. The last act was so despicable it caused Roberts' former accomplice Undertaker to have a face turn, foil his plan and oppose Roberts, causing "The Snake" to retaliate by locking "The Deadman"'s hand in a casket, rendering him helpless to an onslaught of chair shots by the vengeful Jake. Through this marathon of heinousness, "The Snake" became easily the most despised man in professional wrestling, receiving death threats constantly.
- Despite his official billing as a tecnico, CMLL's fans spewed much vitriol towards Perro Aguayo Jr. for being a Replacement Scrappy to his father. CMLL would "correct" this response by having Aguayo Jr. defeat popular rudos such as Dr. Wagner Jr. and Rey Bucanero, leading up to a title match with a tecnico people actually liked, Atlantis, which was a Break the Haughty moment for Aguayo when he lost, which led to him legitimately getting over.
- Another CMLL tecnico fans despised was Rush, whom CMLL only continued to officially designate as a tecnico at Rush's own insistence. Rather than try to "correct" the response, though, CMLL would do all in its power to make Rush hated, making him a Token Evil Teammate to Maximo Sexy, La Sombra, La Mascara and such.
- Inspector Javert is the main antagonist of Les Misérables, but while he does make life miserable for Valjean, he's just trying to do his job and arrest Valjean, whom he believes to be a dangerous criminal (and technically he's right, as Valjean is a bail-jumper); when Javert realizes that Valjean is really a good person through and through, it turns his world upside down (he's always thought of criminals as irredeemable monsters, so Valjean is a walking Logic Bomb like that). So who can the audience hate? The Thenardiers, the cowardly comic relief thieves who abuse Cosette, loot bodies during the rebellion, and try to attack Valjean's house, which prompts Valjean to make plans for him and Cosette to flee the city (he thought that the attack was led by Javert).
- Ironically, despite being the only truly morally bankrupt characters in the show, the Thenardiers are probably among the best-liked in the cast; they have the only truly funny songs in the work ("Master of the House" and "Beggar at the Feast"), and as such are the only source of levity in the musical otherwise.
- Judge Turpin in Sweeney Todd: The Demon Barber of Fleet Street, a Hanging Judge pedophile who sends an innocent man to prison on the other side of the world, rapes his wife and drives her to suicide, then adopts their daughter precisely so that he can groom her into becoming a Replacement Goldfish. His sidekick Beadle Bamford is also a constant and dedicated doggy-kicker. The audience needs to be comfortable rooting for a Serial Killer, and these two provide ample reason to do just that.
- The movie version makes both of these guys even more despicable by having them sentence a little boy to death, both later questioning whether he was even guilty.
- Mary from The Children's Hour is only a little girl but what a terrible little girl she is. She spreads Malicious Slander about her school teachers about how they're in a lesbian affair. Considering the time period this takes place in, this ends very badly. On top of that, she blackmails one of her classmates, physically harms said classmate, acts like a Spoiled Brat and is constantly lying. Mary never even gets her just desserts for ruining her teacher's lives.
- Hamilton is, at its core, a White and Grey Morality tale about the Founding Fathers of the United States. Though they often squabble with one another, each one honestly believes he's doing what's right for the new nation, and as some of the most respected figures in human history, they're almost impossible to hate. Thus, the truly despicable members of the cast are the bit characters. You can hate Charles Lee for being a cowardly General Failure whose ineptitude leads to four-digit casualties at the battle of Monmouth. You can hate James Reynolds for being a Domestic Abuser and blackmailer who plays a major role in ruining Hamilton's reputation out of sheer greed. And you can definitely hate George Eacker for killing Hamilton's son in a duel... by shooting him in the back on "seven."
- Jesus Christ Superstar has King Herod. While Jesus' other accusers - Judas Iscariot, Caiaphas, Annas, and Pontius Pilate - are hardly good people for obvious reasons, each has at least one semi-altruistic reason for opposing Him. Herod, who is only really in one scene, by contrast just wants to protect his power and copious amounts of stuff, and spends most of his stage-time gleefully taunting Jesus, who is unwilling to fight back, before declaring Him a phony and shipping Him off to be executed. Much like the Thenardiers, however, Herod's scenery-chomping Villain Song is one of the few funny things in the show.
- In Jekyll & Hyde, the Bishop, Gwenny, and Simon Stride have little to no redeeming qualities and mainly exist to oppose Jekyll, showcase London's hypocrisy, and let the viewers root for Hyde briefly. The Spider is an even bigger case, as he has no redeeming qualities and gets off scot-free for his mistreatment of Lucy.
- In earlier versions, Stride was even worse because he essentially had Spider's role, with the added uncomfortableness of explicitly being a pimp (and Lucy and her fellow bar girls his prostitutes, which was glossed over in the final version).
- Fate/stay night features people using orphans as soul batteries, people wanting to wipe the earth clean of all but the strongest of humanity using a wave of curses generated by the personification of all the worlds evils, and people emotionally and physically abusing their adoptive grandchildren for over a decade all to turn them into a weapon. Standing head and shoulders above them as a hate sink is Shinji Matou, who is simply so unpleasant on a personal level: A braggart, a smug figure, a Big Brother Bully and a lot more. You can't help but hate him. And that's before you learn he's a rapist. Hence, every time there's a spin-off featuring Shinji, they would make him despicable in any form.
- Shinji's actions could be traced from his grandfather Zouken who only rears his head in the very last route. He's basically an abusive grandfather who not only approved Shinji being a rapist for his own purposes but continually mentioned how much he sucked while committing all kinds of atrocities for the sake of his own needs of keeping his immortality. Including inflicting the one Shinji bullied, Sakura, with sexual violations via his own magic worms a lot of times, making her a broken shell of a girl. While Shinji being continually told that he sucked could be an excuse for his actions, and Zouken does have his own purpose in keeping his immortality, these excuses weren't enough to cleanse that you're supposed to hate them.
- In the spin-off series Fate/Apocrypha, Celenike Icecolle Yggdmillenia is that one character designed to be hated by a lot and it actually shows: She's pretty much a token Sadist Master who delights in torturing whoever she comes across and loves taking the noble qualities of a Servant and then violating said nobleness; and in comparison of her other Yggdmillenia clan members, she's the only one who really doesn't have redeeming qualities. And unlike the aforementioned Matou family members, Celenike has no other traits or even reasons on why she does things. She also likes to make really unpleasant faces when she's angry if things don't go her way, just to hammer down that you really want her off the screen whenever she makes an appearance...
- Camp Camp is a Sadist Show with characters that can range from being jerks to simply being apathetic to everything around them. For instance, while Max is cynical and often has a downright nasty demeanor, it is explained that he is like this because his parents hardly want anything to do with him. The one character that stands out as being especially selfish and amoral would be Cameron Campbell who was heavily implied to have committed morally reprehensible actions offscreen and creates Camp Campbell as a front for his criminal activities. Campbell has no qualms with putting others' lives in danger for his own benefit such as using Space Kid as a Human Shield in his first appearance, and in season 3, Campbell tries to frame David for coming up with the plan even though David was only eight years old at the time. He is also indirectly responsible for Jasper's death and contemplated killing David when it seemed as though Jasper fell to his death.
- RWBY has several antagonistic characters and groups (Grimm, White Fang, Roman Torchwick, Cinder Fall, etc.). However, for one reason or another, most of them are difficult to be a target of audience hatred. That role is filled by Team CRDL, a group of despicable delinquents who antagonize many of the show's biggest Woobies. It's no coincidence that their leader, Cardin Winchester, is named after the Cardinal of Winchester, the man who oversaw the trial and execution of Joan of Arc (the name basis for Jaune Arc).
- After Volume 3, the hate has been redirected to Jacques Schnee, Weiss' father. A controlling, greedy and abrasive old man, everything he does from how he runs SDC to how he treats poor Weiss signals a figure who goes out of his way to be as despicable as possible.
- Adam Taurus is introduced in the original pre-show advertising trailers as someone who doesn't care if innocent humans die when he raids a train, leading to his partner-in-crime, Blake, abandoning him to start the show as one of the main protagonists. When he appears in the show, he doesn't even care about Faunus lives being lost in pursuit of his grand cause. His confrontation with Blake reveals that he's obsessed with possessing her, infuriated that she abandoned him; determined to destroy everything she cares about, he blames her for forcing him to hurt her. He wants to paint the world red with the blood of humans and enslave them; he'll even kill Faunus that get in his way. His scenes are never entertaining, being designed to be brutal, twisted and violent; he possesses great charisma, but he uses it only to achieve his violent goals and recruit cannon fodder for his causes. Rooster Teeth has said that he's so awful, that even his actor Garrett Hunter gets creeped out by his lines.
- While most of the villains in Red vs. Blue are either too entertaining or too badass to genuinely hate, the Chorus trilogy introduces Felix. Although he at first seems to be a Loveable Rogue Jerk with a Heart of Gold, he gleefully shows his True Colors halfway through season 12 when it's revealed he's actually been manipulating the Reds and Blues into perpetuating a civil war with the goal of killing everyone on both sides. In a show which has its share of Jerkasses, Felix is the only character whose sociopathy is not Played for Laughs, and is hated by the fans possibly even more than the guy who's actually paying him to commit his atrocities.
- Turnabout Storm has Asshole Victim Ace Swift. All three of the work's actual antagonists (Trixie, Gilda, and Sonata) are jerkass woobies. As all of the characters in the actual case are at least somewhat sympathetic, he seems to have been made to be as unlikable as possible just so the audience can have someone to hate. His only other purposes are being the victim for the case (of course) and kickstarting all the events of the story. It turns out, that there actually was no murder and he got himself killed while trying to murder his accomplice after she tried to leave him and opt out of their business of blackmailing athletes so he could win.
- Every single main character of a GoAnimate grounded video is intended to be this, as the intention is to have the character act up, destroy property or kill people, or just be rude to someone so much that you'll be happy to see them get grounded grounded grounded grounded by the video's end. It's worth pointing in this case, however, that this sometimes doesn't work and the opposite happens, with the intended Hate Sink being Unintentionally Sympathetic while the other characters become Hate Sinks themselves. This is especially noticeable in the typical character dynamic between Caillou and his dad Boris, the latter of whom has more qualities of this trope than the intended Hate Sink Caillou. Boris's typical portrayal is that of a borderline Ax-Crazy abusive dad who grounds, punishes or even murders Caillou at the slightest provocation without getting in trouble for it himself. Because of this, videos depicting Boris getting his comeuppance for his actions have become very common.
- There's a Man in the Woods has Sid, the Bratty Half-Pint who started a lie that got an innocent teacher fired for an extremely petty reason; Sid's mother, who believes his lie without question despite being neglectful of him otherwise and demands that the school do everything about it; and the people in charge of the school, who refuse to investigate Sid's claims, lazily shift all the blame on the teacher and fire him in an attempt to avoid any blame themselves. This serves to make the teacher more sympathetic, even as he descends into alcoholism and drug abuse and then implicitly prepares to murder Sid in revenge.
- Ace debuts in the Katamari comic's first arc when the King of All Cosmos brings him in as 'extra insurance' against the UFOs, and quickly establishes himself as The Rival. Once he proves himself more interested in ensuring the Prince fails than making sure anything gets saved — including Daisy, his own cousin — it's all downhill from there. Actively resisting any sort of character development, he's so self-absorbed and caught up in his own delusions that it's difficult to sympathize with him at all.
- While Drowtales officially has no Big Bad, Snadhya'rune Vel'Sharen is the closest fit with most of the strife in the story resulting from her machinations. Despite this, she's largely a behind-the-scenes player who keeps up a friendly veneer in public and can seem downright reasonable until she finally starts letting her Mask of Sanity slip in a later story arc. Kalki her daughter, on the other hand, is openly antagonistic from the moment she's introduced, and one of the first things she does on panel is kill one of the more sympathetic characters with a dirty trick in front of his mother and entire family. And that's not even touching on her later actions, which include stabbing her sister's hand into the table to make her stay, chopping off her arm seconds later and going for a thrill kill against some unfortunate guests in the middle of her own home being attacked by actual invaders, which establish her as firmly Ax-Crazy compared to Snadhya'rune's refined manipulations. Ironically enough, the two of them switch roles in the end when Snadhya murdered Kalki in cold blood after growing weary of her behavior. Alas, Poor Villain indeed.
- Act 6 introduces Cronus Ampora, Eridan's creepy Dancestor. Cronus is a crass Jerkass who makes a number of unwanted advances on Mituna and the Author Avatar refers to him as the worst character in Homestuck. Unlike many of the comic's villains and even the other Amporas, Cronus never kills anyone in canon and even fights the Big Bad in the end, but he's written to be a more realistic asshole and creep than the rest of the cast and is never given any real positive or cool traits.
- On the subject of Dancestors, we have Karkat's Dancestor, Kankri Vantas. A parody of extremist social justice warriors, Kankri is depicted as a condescending, self-righteous hypocrite with a holier-than-thou attitude, who is prone to going on long-winded rambles about how literally everything in the world is potentially offensive and "triggering" (and flinging the word "trigger" around so much it's practically his Catch-Phrase whilst simultaneously having the gall to claim that he doesn't take triggers lightly). In-universe, only about three other characters can stand to be around him and one of those characters spends most of her time calling him out on his crap, not that he ever listens—in fact, he tends to dismiss her concerns altogether.
- Later in Act 6, Aranea puts on a show of being nice and courteous, but is actually a Glory Hound Knight Templar who thinks that she's the only one who can stop Lord English because she's smarter than everyone else. Of course, she isn't; her plan spectacularly backfires and causes everything to go wrong for almost everyone. Roxy chews her out for her smug attitude and behavior, Dirk briefly rips out her soul, and the Condesce strangles and kills her.
- The ultimate Big Bad of the series, Lord English, doesn't have much character to speak of beyond being an Ax-Crazy invincible doomsday villain, so he doesn't qualify as much...as an adult. His younger self, Caliborn, on the other hand, is definitely this. He's a spiteful, obnoxious, misogynistic bully who loves messing with people (especially his own sister) for fun. He has his sister assassinated and laughs about it and later guns down Gamzee, who was later revealed to have once been his foster parent. One of his cruelest points would definitely be when he taunted Jane while she was at her lowest, mocking her about the alleged death/torture of her father and calling her fat for no other reason than to make her more miserable than she already was. Seeing him get beaten up by John later in the story is very satisfying indeed.
- No other character officially introduced in Sakana stays truer to this role than Arata Tasaki, Yuudai's abusive ex. His first appearance alone has him show up to Yuudai's workplace unannounced after one misaimed drunken text and acting insulting and manipulative not only to Yuudai himself but to Jiro as well. It gets even better when he runs into Yuudai again after work...
- The Duquesnes from Nineteen-Ninety-Something, but most especially Alpha Bitch Lindsay and her Jerkass brother Kevin.
- When Amber's father is introduced in Shortpacked!, we only know of what a complete asshole he was through Amber at his funeral. In Dumbing of Age, you'll want to punch the screen every time he appears and demonstrates his mastery of parental abuse (lampshaded by the author, who mentions that saying he also parks in handicapped spaces would make him cartoonishly evil).
- Garry the dragonfly from Com'c is rude (including referring to everyone as "shitheads"), obnoxious, egocentric and hypocritical, specifically designed to be hated.
- Cuntons of Vegan Artbookwho's intended as a jab at someone whom the author hatesis portrayed as a raging Jerk Ass, kills animals For the Evulz, is drawn much uglier than the rest of the cast. As if her name didn't tip you off. Despite all that, she is still considered an Ensemble Dark Horse among non-extreme vegan readers.
- Daimyo Kubota from The Order of the Stick is a Smug Snake and Filler Villain who possesses none of the entertaining, impressive, sympathetic or redeeming qualities of the comic's sundry Big Bads and Arc Villains. He's a scheming aristocrat who cares only about getting himself into power, thinks taking Azure City back from Xykon will be a trivial matter, repeatedly tries to assassinate Hinjo to take Azure City's throne, sees no value in commoners, tries to have a pregnant woman assassinated to give himself a political edge, and murders his Dragon Therkla when she tries to convince him to simply defect from Hinjo and form his own kingdom somewhere else instead of usurping Azure City. Once captured by Elan, he spends a few moments gloating about how he'll manipulate the situation to be a Karma Houdini, then is effortlessly vaporized by Vaarsuvius, who doesn't even know his name and just assumes he's a villain interfering with the main plot because Elan has captured him.
- Mookie, creator of Dominic Deegan, really, really likes this trope. Just a few examples include Brett Taggerty, Serk Brakkis, Amelia Sturtz and Warlord Damaske all who have virtually no redeeming qualities between them and are very much meant to be loathed.
- Polandball has ISISBall, perhaps the only character with no redeeming qualities whatsoever. Literally, everyone on Earth hates it even the group of people it believes it is fighting for. Even North Korea gets a certain amount of pity from some nations, but ISIS gets no sympathy.
- In Yumi's Cells, Yumi's younger co-worker Ruby is a shallow, selfish girl, and quite willing to spite Yumi in her quest to steal Wook. After The Reveal that he's gay (which Ruby doesn't know about), this becomes somewhat more amusing but she still inspires quite a bit of reader vitriol.
- Survivor: Fan Characters: The creator explained in his notes for Season 9 that he wrote the season's main villain to be this; he wanted her to be so reprehensible with zero redeeming qualities that readers, instead of finding her cool or entertaining to hate like they did with many of the series' previous villains, would just plain hate her and find her eventual epic downfall to be all the more cathartic.
- Stand Still, Stay Silent: The Just Before the End part of the prologue is a Hyperlink Story happening during the worldwide outbreak of a particularly virulent disease. The portion focusing on Denmark is about two Jerk with a Heart of Gold people meeting for the first time when sudden travel restrictions mean that the ferry they are riding is not making its return trip from Bornholm island. The news causes businessman Michael Madsen, who was on the boat to take his cat to his sister's farm before an important meeting, to threaten all the boat's waiters with a Frivolous Lawsuit if they don't make the boat turn back. Waitress Signe Sorensen gives him a well-deserved chewing out that goes well beyond the acceptable behavior of a waitress towards a customer but later comes to cheer him up when his Mean Boss fires him over the phone. The Mean Boss in question had been earlier shown treating Michael going out of his way to bring his cat to his sister's place rather than just dumping it in a cat hotel as Skewed Priorities and threatening to fire him if he wasn't back in mainland Denmark by the next day, which makes him much easier to hate than either Michael or Signe.
- Guilded Age: Everything Payet does is calculated to make the reader hate him.
- Duke Crabtree from Ambition was clearly supposed to be this, with being a Smug Snake cop with a whiny, nasally voice, along with the player being given the option to insult and even punch him along with the fact that it turns out that he was Evil All Along. It backfired, though, when he became one of the most popular characters in the series thanks to some bizarre memetic lines, being far more competent than the protagonist (to the point of being able to successfully stand in as a marriage counselor), and his apparent ability to summon bright, colorful lights and a guitar wail when he kills you with a tire iron. Meanwhile, other characters like Ted, who the creator tried really hard to make sympathetic in spite of his actions, became The Scrappy instead.
- Ricky Collins in The Lizzie Bennet Diaries frequently compliments Lizzie and Charlotte but does so in an arrogant and obnoxious way. He tries to give advice but underestimates their accomplishments and knowledge, bashes Lizzie's blog, boasts of himself, tries to make himself look important and only speaks/cares about business.
- Though not evident until late in the series, the true hate sink is George Wickham. He starts a relationship with an obviously lonely and vulnerable Lydia, manipulates her into filming a sex tape, then skips town and tries to sell the tape on the internet. Of course, this is after he seduces Gigi because he's run out of money and he figures she'll provide it, only to abandon her when Darcy offers him a check to leave.
- The Terrible Trio of the teenage girls Sophia, Emma, and Madison serve as this in the web serial Worm. They cause protagonist Taylor Hebert's trigger event when they locked her in a locker filled with weeks-old used tampons, bugs, and her own vomit as part of their ongoing bullying campaign against her. The three avoid retaliation due to an inept school system, the fact that Sophia was protected by her status as a Ward, and Taylor's refusal to go on a Roaring Rampage of Revenge with her new powers. While they are definitely not as atrocious as some of the actual villains and inhuman monsters in the story, the hatred from fans comes from the nature of their antagonism and Tattletale's later reveal that she recruited Taylor in large part because her powers told her that Taylor was on the verge of suicide.
- Emma Barnes was once Taylor's best friend. She uses the Freudian Excuse of trying to make Taylor "strong", and suffers an emotional breakdown after Taylor's identity as the villainous Skitter is revealed. She eventually becomes just another civilian casualty of Gold Morning.
- Sophia Hess aka: the probational Hero "Shadow Stalker is a Social Darwinist in order to justify her father's senseless death, her subsequent trigger event, and her sadistic approach to "heroism". She loses the protection of the PRT after Regent takes revenge on an (unaware) Taylor's behalf by taking control of Sophia's body and forcing her to fight her allies, ruin her own reputation, and almost commit suicide, all while she watches helplessly from inside her own head. She is eventually sent off with a "The Reason You Suck" Speech from Imp towards the end of the series.
- Madison is given no backstory for why she participated in the trio's actions, and eventually subverts this trope in the sequel series Ward by showing horror at what she did and becoming The Atoner for the part she played in creating Khepri.
- Rast, Douglas, and Seamus from Tails of Fame were all clearly written to be loathsome characters. Seamus is a disgusting, racist, obnoxious Pig Man who intentionally tries to annoy and gross out everyone around him. Douglas is a very smug, overconfident Shark Man who thinks he's better than everyone else and talks to everyone in a condescending tone. Rast is a Bitch in Sheep's Clothing whose relationships with everyone is completely hollow, and he constantly keeps trying to justify his actions by saying that he just wants to be happy and wants to be famous. Various characters call these three villains out on their behavior several times.
- Penelope, one of the four students of a class in the satirical web short 'Modern Educayshun' by Neel Kolhatkar. Her ridiculously politically correct and liberal ideals and logic as well as deliberate ignorance to prove her points when reasoned by the protagonist has made her just as detestable as Umbridge.