Pokémon Family Species: Gen I (Bulbasaur to Parasect / Venonat to Cloyster / Gastly to Miltank / Magikarp to Mew) | Gen II (Chikorita to Granbull / Qwilfish to Celebi) | Gen III (Treecko to Sharpedo / Wailmer to Deoxys) | Gen IV | Gen V (Victini to Zoroark / Minccino to Genesect) | Gen VI (Chespin to Hawlucha / Dedenne to Volcanion) | Gen VII (Rowlet to Comfey / Oranguru to Melmetal / Ultra Beasts) | Gen VIII (Grookey to Hatterene / Impidimp to Calyrex) | Glitches
Pokémon Human Characters: Protagonists And Rivals (Kanto / Johto / Hoenn / Sinnoh / Unova / Kalos / Alola / Galar) | Professors | Gym Leaders (Kanto / Johto / Hoenn / Sinnoh / Unova / Kalos / Galar) | Trial Captains and Kahunas | Elite Four | Champions
Pokémon Villain Teams: Team Rocket / Team Aqua/Magma / Team Galactic / Team Plasma / Team Flare / Team Skull / Team Yell
Frontier Brains And Other Facility Heads | Trainer Classes | Other NPCs (Aether Foundation / Ultra Recon Squad / Macro Cosmos)
Black and White
- But Now I Must Go: Offscreen one in between Black and White and the sequels where s/he leaves Unova to find N.
- The Cameo: You team up with the character you didn't pick during Tag Battles in the Battle Subway, but they don't appear in a plot-relevant capacity.
- The Chosen One: N seems to believe so, considering them a "hero of legend" much like himself, and Zekrom/Reshiram confirms it.
- Demoted to Extra: Out of all of the protagonists in the series, these two have had the least spotlight. Their intended cameos in Black 2 and White 2 were Dummied Out, they were the first pair of protagonists (Green notwithstanding) to not appear in even so much as a cameo in the show or movies, and as mentioned above the character you didn't pick is, unlike in almost every other main-series game, just a regular NPC you can tag up with in the Battle Subway. They do have the honor of being the only protagonist since Red to be mentioned by more than one person in a future game though, and contribute to the plot of it in some form.
- Declaration of Protection: With Bianca, as her father asks Hilbert/Hilda to protect her after he's convinced to stop trying to stop her from traveling through the Unova region.
- Disappeared Dad: As the protagonist. Interestingly enough, if you check out the television in their room before choosing your starter, it mentions their father bought it. He never appears in the game, though.
- Dragon Tamer:
- Apart from any other Dragon-types Hilbert/Hilda may catch, they end up canonically awakening and catching the dragon opposing N's (Reshiram in Black, Zekrom in White) and are accepted as a fellow hero of legend by them.
- As a partner in the Battle Subway, their offensive-team includes the Dragon-type Haxorus.
- Eye-Obscuring Hat: Their battle sprites appear to purposely invoke Red by having their hats obscure their eyes at first, for reasons unknown.
- Foe Romance Subtext: With N, as it's lightly implied that N has feelings for the main character.
- The Ghost: In the sequels. They are referenced here and there, but are nowhere to be found.
- The Hero: Black and White heavily emphasizes their role as the hero in the story more than normal, to the point that they are to capture the plot-relevant Legendary of the specific game version (Reshiram in Black, Zekrom in White) to oppose N's.
- I Will Find You: Hilda/Hilbert (depending on who you played in the first game) is said to be out of Unova looking for N during the events of the second games.
- Legendary in the Sequel: If Memory Link is enabled, the Player Character's name is this in the sequel games.
- Meaningful Name:
- For the players, Hilbert means "magnificent in battle" or "battle bright." Hilda means "Battle Maiden." Tōya and Tōko come from "fight" (which makes their English names fitting), "transparent" or "untainted" which establishes their role as the middle and leader of the group.
- For the rivals, Cheren and Bianca mean roughly black and white respectively.
- Nice Guy:
- Nice Hat: It's a simple, standard cap worn in a straight way, reminiscent of Red's original Nice Hat.
- Older Than They Look: In Masters Hilbert and Hilda use their designs from Black and White even though Cheren using his Gym Leader design and Rosa being a Trainer show that Black 2 and White 2 has already happened. As a result, even though Hilbert and Hilda are the same age as Cheren they look a couple years younger than him.
- The Only One Allowed to Defeat You: N thinks they're the hero of legend and wants to fight them with the legendary Pokémon.
- Pale Females, Dark Males: Not literally, but invoked by their theme naming. Hilbert (Black), Nate (Black 2), and Cheren all go with Black. Hilda (White), Rosa (White 2), and Bianca are all associated with White. Hugh adds some color by being a pun on hue, as the odd man out with no distaff counterpart.
- Power Trio: The player is The Kirk between the calm and focused Cheren, and the kind and open-hearted Bianca. Bianca and Cheren respect Hilbert/Hilda as the best battler among them, and as the person who always seems to know what they are doing.
- Put on a Bus: In Black 2 and White 2 (instead of a Previous Player-Character Cameo). According to their mother, they left Unova to search for N.
- Ship Tease: With N in both their game and the sequel, regardless of gender. In the first game, they're instrumental in bringing about N's Character Development and he gains a strong fascination towards them due to the fact that they don't fit the mold of a Pokémon trainer as he's been raised to see it (i.e., cruel and abusive individuals who only see Pokémon as tools). Taken further in the sequel, wherein N mentions that "there's a trainer who he wants to tell how he feels" (with the context of the whole situation meaning that he could only be talking about the previous game's player character) and Hilda/Hilbert has flat out left Unova just to find him.
- Suddenly Voiced:
- When you enter Dragonspiral Tower, what appears to be internal dialogue states that "Something's... going wild at the top of the tower...?" Additionally, when Tornadus/Thundurus first appear and they're invited into the old lady's house on Route 7, they seem to mention that the soup is "delicious" and "jam-packed with vegetables."
- NPC Hilbert and Hilda also speak.
- Dialogue in the cut Black 2 and White 2 Tournament had them speaking in a Humble Hero and Graceful Loser fashion."I just lucked into winning... Isn't that how it felt?"
- Hilbert and Hilda are fully voiced with dialogue and personalities in Pokémon Masters.
- ¡Three Amigos!: The player character of either gender along with Cheren and Bianca.
Hilbert / Tōya (トウヤ touya)
The male main character of Pokémon Black and White. Hilbert is a teenager who lives in Nuvema Town, as do his Childhood Friends, Cheren and Bianca. He will receive a starter Pokémon and a Pokédex from Professor Juniper. After setting off on his Pokémon journey at the same time as Cheren and Bianca, Hilbert will at some point be asked by Fennel to do some sort of quest; in return for its completion, Hilbert will receive a C-Gear.
As well as encountering and battling his childhood friends at various points during his journey, Hilbert will also meet a man known as N, who wishes to create separate worlds for humans and Pokémon. In order to achieve his goals, he and Hilbert will battle several times during the course of the game. Hilbert also battles Team Plasma at various stages of his journey. Ultimately, Hilbert is recognized as a hero by Reshiram or Zekrom, depending on the version.
If not chosen as the player, Hilbert appears as the player's partner in the Battle Subway when choosing to ride the Multi-Train.
His version name is Black, as indicated by Adventures and his promo name Blair.
- The All-American Boy: Middle Example. Generally because Unova is based in North America. From what can be assumed about his personality or from his NPC appearance, he's an Everyman teenager from a small town, naive but charming and always polite. It's also implied he acts like an older brother to his friends, especially for Bianca and some other NPCs in the game.
- Big Brother Mentor: Seems to be intended to have this kind of relationship with Bianca and occasionally Cheren (despite both of them being the same age).
- Color Motif: Red, white and blue, baby! In addition, his outfit is highlighted with black.
- Death Glare: In the Game Freak art set clearfile, Hilbert gives this to Ghetsis in his introduction about Pokémon.
- Heterosexual Life-Partners: To Cheren, when he's the player character.
- Hot-Blooded: Not necessarily in the games (in fact, the official website and Coro Coro magazine called him "Smart", Japanese Engrish for "Sophisticated" or "Cool tempered"), but in five manga adaptations he is definitely Hot-Blooded.
- Like Father, Like Son: In Masters, the Oshawott he has with him hatched from an egg he got at the daycare and is actually the child of a Samurott he has. Hilbert states he has the second Oshawott so that he becomes a Samurott like his first one.
- Meaningful Name:
- Never Got To Say Good Bye: Non-lethal example. In Masters, the reason why he wants to meet up with N is because he wants to scold him for leaving so suddenly without a word without letting Hilbert say good bye after the events of Black & White. N apologizes for that and, in a Call-Back to the last scene in the games complete with a closeup of N's face, says "See you soon" instead.
- Platonic Life-Partners: With Bianca, when he's the player character.
- Sensitive Guy and Manly Man: Downplayed and Zigzagged. Cheren's very insecure about himself and has the more feminine figure of the two, while Hilbert's (implied to be) much more confident and relaxed with his goals of life, though Cheren tends to be portrayed as a jerk and Hilbert as nice in their dynamic. In Adventures he play this trope straight. And also he with N in same way.
- Signature Mon: In the manga adaptations he has been seen with all three of the Unova starters, but Tepig stands out the most, being his starter in three different series. That being said, in Pokémon Masters his partner Pokémon is Oshawott. Likewise, he's been depicted with both of the main Tao dragons in different media; for example, his Pokémon Adventures counterpart uses Reshiram, while he uses Zekrom in Pokémon Generations.
- Spear Counterpart: To Hilda. Their default names are gender flips of each other in both Japanese and English, and he was designed after Hilda to complement her.
- Sore Loser: Downplayed. In Pokémon Masters, he admits to the player that he's a bit of a sore loser but he doesn't let it show because he thinks it's childish. His character description also indicates that he hates losing.
- Two Guys and a Girl: With Cheren and Bianca if he's the main character. In contrast to Cheren, Hilbert will always be certain and justified in his goals, and Cheren will become slightly frustrated with his own shortcomings compared to his friend.
Hilda / Touko (トウコ touko)
The female main character of Pokémon Black and White. Hilda is a teenager who lives in Nuvema Town, as do her Childhood Friends, Cheren and Bianca. She will receive a starter Pokémon and a Pokédex from Professor Juniper. After setting off on her Pokémon journey at the same time as Cheren and Bianca, Hilda will at some point be asked by Fennel to do some sort of quest; in return for its completion, Hilda will receive a C-Gear.
As well as encountering and battling her childhood friends at various points during his journey, Hilda will also meet a man known as N, who wishes to create separate worlds for humans and Pokémon. In order to achieve his goals, he and Hilda will battle several times during the course of the game. Hilda also battles Team Plasma at various stages of her journey. Ultimately, Hilda is recognized as a heroine by Reshiram or Zekrom, depending on the version.
If not chosen as the player, Hilda appears as the player's partner in the Battle Subway when choosing to ride the Multi-Train.
Her version name is White, as indicated by Adventures and her promo name Whitlea.
- Boobs-and-Butt Pose: Shown in this◊ picture and in this◊ figurine of her.
- Brooklyn Rage: Has shades of this. She lives in Nuvema Town which is an Expy of parts of Brooklyn, although she's more a badass than violent. Pokémon Masters depicts her as highly competitive and impulsive, but she doesn't get hotheaded towards other people often.
- Color Motif: She's usually associated with the color pink since it's apparent in her outfit and a lot of her gear are the same color. Helps that if she's the main character, the background of the her Xtransceiver will be pink.
- Cool Big Sis: Seems to be intended to be seen as this toward Bianca and Cheren, though they're the same age as her.
- Distaff Counterpart: To Hilbert. Their names are even Gender Flips of each other.
- Epic Fail: In Masters, she practically knows nothing about N despite being aware of who Team Plasma was, leading Hilbert and Cheren to bring her up to speed.
- Exposed to the Elements: During the winter months and whenever she pays the Cold Storage a visit. Especially noteworthy in the latter case, as the Workers there are all wearing protective clothing and Cheren and Zinzolin won't stop griping about how cold it is.
- Hair Antennae: On her ponytail. Shown a bit more in this official art of a Battle Subway scene◊.
- Hartman Hips: While being pretty slim, her hips are noticeably wider than her waist and shoulders. Her appearance in Masters makes her wide hips more evident.
- Heterosexual Life-Partners: To Bianca, when she's the player character.
- Informed Ability: Played for Laughs in Masters. Hilda claims that she can be intimidating with her "game face" on, and demonstrates this for the player, but even when trying to look serious she's still cute as a button.
- The Lad-ette: While this was a popular fan interpretation of her personality for years based on her design, Pokémon Masters depicts her as this, as she's more headstrong, competitive and (allegedly) intimidating than many of the other female Trainers (but is still very kind), and has a stronger voice to match with slightly boyish inflection. This is reflected in her choice of partner, with the adorable Tepig evolving into the brutish, macho Emboar.
- Locked Out of the Loop: In Masters, the girl has no idea who N even was to the point that Hilbert and Cheren are forced to explain his lengthy story and his involvement with Team Plasma to her and the player. Justified due to both N having a closer relationship with Hilbert and her battle maniac attitude distracting her too much.
- The McCoy: Pokémon Masters characterizes her as enthusiastic and impulsive, preferring to act on opportunities before she loses them. She's also directly contrasted with a Spock, Roxanne, who prefers careful study. This is played up in gameplay as her kit involves having the Tepig line rush down her opponents with Flare Blitz, using the line's high HP and healing skills to keep them from succumbing to recoil damage.
- Meaningful Name:
- Her NPC Canon Name Hilda is a Distaff Counterpart to the male trainer's Hilbert. The 'Hil' means 'battle.' Fittingly, in Masters, her passion for battles is so high that she wonders if her game face scares other trainers.
- Her promotional name Whitlea sounds like White, and coincidentally also means white clearing or field.
- Ms. Fanservice: The first female protagonist in the series to be in her teens, she has Hartman Hips, and wears light clothing and Daisy Dukes.
- Platonic Life-Partners: With Cheren, as the player character.
- Signature Mon: Snivy and Tepig. In the manga she has both, (though Tepig later ditches her and she gets the Snivy line later instead). A figurine pairs her with a Tepig, and it serves as her partner in Masters, while a Pokémon Center merchandise line from 2016 instead pairs her with Snivy.note Unlike Hilbert and N, she's barely been seen with one of the Tao dragons in media outside the games,note though out of the two, she seems to favor Reshiram as it was featured on her official sprite sticker sheet while Hilbert got Zekrom.
- Strong Family Resemblance: When she's the main character, her mother has her eye and hair color. They even have the same pose while talking through the Xtransceiver.
- Tomboy and Girly Girl: The Tomboy to Bianca's Girly Girl, at least if her design is any indication; she wears shorts, a black vest, and hiking boots, while Bianca has more overtly feminine mannerisms and clothes.
- Tomboyish Ponytail: A part of her design that stands out, her ponytail together with her outfit gives her a more tomboyish vibe than previous and subsequent heroines.
- Tomboy with a Girly Streak: At least, her design seems to suggest so. She wears more outdoorsy clothes like shorts, hiking boots, a black vest and baseball cap, but many of her clothes and accessories have a bit of pink on them. In Masters, she has a headstrong and competitive personality, but has moments of typical girlishness.
- Two Girls and a Guy: With Cheren and Bianca. Hilda will serve as a sharp contrast to Bianca, being the more competent and confident of the two.
- Vocal Dissonance: Courtesy of Erica Mendez, Hilda's voice in Masters makes her sound around 17 or 18. Downplayed, as unlike most other Pokémon protagonists, she is a teenager in the first place.
- Your Size May Vary: In Pokémon Adventures, Hilda's counterpart White is taller than Rosa's counterpart Whitley. In Pokémon Masters, Hilda is almost comically shorter than Rosa.
Cheren (チェレン cheren)One of the two rivals in Black and White. Cheren is an intelligent and competitive trainer who is utterly focused on becoming the Pokémon League Champion. However, he only seeks to become the Champion for its own sake, and over time this motive is called into question. He eventually becomes a Gym Leader in Black 2 and White 2.
For information on Cheren, check the Pokémon Gym Leaders Character Page.
Bianca / Bel (ベル beru)
One of the two rivals in Black and White. Bianca is a ditzy and idealistic young trainer who is more interested in just travelling with her Pokémon than competitive battling. She uses her journey as a Coming-of-Age Story, discovering what she wants to do with her life. In Black 2 and White 2 she decides to research Pokémon and becomes Professor Juniper's aide.
- The Ditz: She often can't find her way around many cities.
- Dumb Blonde: She is described as a bit of an unreliable airhead, though it's more just clumsy than outright dumb.
- Badass Adorable: Although she's not as interested in battling as her friends, she's still a very powerful and very cute young Trainer, especially in the sequels.
- Bonus Boss:
- If you use the Memory Link function in Black 2 and White 2 with a copy of Black or White, she'll use her team from those games, including her starter and elemental monkey, in a battle on Route 1. Unlike other bonuses, this is a one-time battle.
- She appears in the Black 2 and White 2's World Tournament, despite not being a Gym Leader, using a team based on her role as Juniper's aide.
- Break the Cutie: Right from the start, her father almost completely prevents her from going on her journey. She tries her best and still loses to the player, and then her Munna is stolen by Team Plasma (it's given back later), causing her to feel weak. Later, in Nimbasa, her father goes all the way there to attempt to drag the poor girl back home. Thank goodness for Elesa's interference.
- Character Development: Initially was a very excitable girl who tried to find something to do in life. A Time Skip later, she's more put together with a few traces of her reckless self coming up at times.
- Childhood Friends: With Cheren and either Hilda or Hilbert.
- Crouching Moron, Hidden Badass:
- In Black and White, Bianca's team by endgame can easily be more robust, well-balanced, and have a more efficient movepool than Cheren's, despite the fact that Bianca is functionally a Pokémon hobbyist (later going into the non-combat side of Pokémon husbandry) and Cheren is dead-set on becoming the next Champion and is all about the battles.
- She's in the Pokémon World Tournament, in the Gym Leader tournaments, putting her up as one of the best Trainers in the world. A random NPC that gives you info on your opponents outright says that she's a powerful trainer.
- Cute Clumsy Girl: So very much. It even shows in her battle sprites, which show her just about to trip and fall as she pulls out her Poké Ball (Black/White) or cheers (Black 2/White 2).
- Desperately Looking for a Purpose in Life: The point of her character development. She doesn't know what she wants out of life, but eventually decides to help out Professor Juniper.
- Dragon Tamer: In Black and White 2 she has the Dragon-type Fraxure on her team for battles at the Pokémon World Tournament.
- Expository Hairstyle Change: It's gotten longer in Black 2 and White 2, apparently to make her look older.
- Forehead of Doom: Not commented on, but her hairstyle greatly emphasizes it.
- Friend to All Living Things:
- All of her Pokémon in the Memory Link battle know Return, a move that powers up the more the user likes their trainer. In the World Tournament, only her Stoutland uses Return.
- In Black 2 and White 2, you can call her on the Xtransceiver to have her rate your Pokémon's happiness (she even refers to them as your "little darlings.")
- She decides to become a Pokémon Researcher, which she's making good on in Black 2 and White 2 as Juniper's aide.
- Genius Ditz: She ends up having a pretty good team in the end of Black and White and is one of your possible opponents in the Pokémon World Tournament
- Genki Girl: Usually, anyway, unless she's troubled.
- Girlish Pigtails: They aren't really pigtails, but the swept-up parts of her hair seem to evoke this.
- Gondor Calls for Aid: At the end of Black and White, she calls upon the Gym Leaders to hold off the Sages at N's Castle.
- Gotta Catch 'Em All: The goal Bianca ends up deciding on in the end of Black and White.
- Guest-Star Party Member: During the first visit at Reversal Mountain in Black 2 and White 2 till you get to the main room and leave through Undella Town.
- Hair of Gold, Heart of Gold: Bianca has blonde hair and is one of the heroes.
- Hartman Hips: More prominent in her Black and White attire. Her hips are wider than her shoulders.
- Leitmotif: Masters gives her a unique remix of the rival battle theme from Black & White, though it gives it a cutesy theme in-between to fit her personality.
- Meganekko: For some reason, she gained glasses between the two years. People joke that she stole them from Cheren, or at least received them from him in some manner. note
- Nice Hat: Now with a ribbon on the side.
- Overprotective Dad: He didn't want her to go on her journey, and actually shows up to try to take her home!
- Overshadowed by Awesome: She's actually a rather competent trainer in her own right as she's capable of holding on her own against Gym Leaders in the PWT. However, Hilbert/Hilda, Cheren and N end up being much more powerful than her by the end of BW.
- Plucky Girl: Don't think anything's going to stop her from finding her own dream. Not losing in battles, not having her Pokémon stolen, not even her dad's interference. Hell, she doesn't even back down or flinch during their conversation in Nimbasa City!
- The Pollyanna: She stays optimistic and cheerful no matter how many times she is bested by the player.
- The Rival: Despite sharing this trope with Cheren, their character development in that regard is very different. Bianca starts her journey without many expectations or hopes to become anything, and discovers her abilities as her journey progresses.
- Ship Tease: Her glasses in Black 2 and White 2 look an awful lot like Cheren's, and Cheren himself is no longer wearing glasses, implying that she's either wearing his glasses or picked out a pair of glasses that matched his exactly.
- Shrinking Violet: Somewhat. While she's usually perfectly outgoing, she is also shown to be frightened pretty easily. It doesn't help that her father is constantly worrying over her journey, and his sheltering of her all her life probably caused her insecurities to start with.
- Signature Mon: In the first pair of Unova games, her starter choice is the one that's weak to yours. For the sequels, her ace Pokémon is Musharna instead, to avoid giving her a canon starter choice. That said, she does use all three starter lines in the Driftveil and World Leaders tournaments as a nod to her role as the one who gives you the Starter Mon. If you link your old game to the sequel game, she'll challenge you with her old team, starter and all.
- Spell My Name with an "S": Is her Japanese name spelled Beru, Bel, Bell, or Belle? Because of this, her German name is Bell, Italian is Belle and Spanish is Bel.
- Stocking Filler: She wears orange garters under her dress in the first game.
- Theme Naming: Her Japanese name, Bel, is Slavic for "white"; her English name is Italian for the same. The female player character's promotional name also related to white.
- Tomboy and Girly Girl: The Girly Girl to Hilda's Tomboy, at least if her design is any indication; Compared to Hilda's shorts, black vest, and hiking boots, Bianca has more overtly feminine mannerisms and clothes.
- Wide-Eyed Idealist: She's constantly looking on the bright side of things. Cheren is a little annoyed by this near the end, where she's still being bubbly despite the possible threat of N beating the Pokémon League ahead.
Black and White 2
- Anime Hair: Their hairstyles are much more conspicuous than previous main characters, that a Plasma Grunt even derisively compares the rival's to a Qwilfish. Despite it being traditional for protagonists to have a hat, they instead both have visors for their massive hair.
- Badass Adorable: More emphasis on the adorable part, but still as badass as the other protagonists.
- Best Friend: The chosen player shares a close, brotherly friendship with Hugh.
- Dragon Tamer: Just like Hilbert and Hilda before them, the one you don't pick is your partner on the Battle Subway, and they can have the Dragon-type Haxorus on their offense-based team.
- Expy: They bare a striking resemblance to their predecessors Hilbert and Hilda.
- Implied Love Interest: This is the situation between Rosa/Nate and Curtis/Yancy. It's obvious that Curtis/Yancy has developed a major crush on Rosa/Nate, and if you follow his/her Sidequest Sidestory to its conclusion, the two eventually have a Ferris Wheel Date Moment together.
- Meaningful Name: Their English and Japanese names both come from the word "resonate".
- Nonstandard Character Design: Their pupils are as white as their sclerae.
- Renaissance Man: More so than any other protagonist. If you do everything in the game, then besides being a master trainer, they're also a star actor/actress, manager of the Join Avenue, and champion of the World Tournament.
Nate / Kyōhei (キョウヘイ kyouhei)
Nate is a young boy living in Aspertia City with his childhood friend Hugh. At the start of the game, he sets off with Hugh to collect his first Pokémon. They then go their separate ways and he starts his journey across the Unova region.
If the player chooses Rosa, Nate will appear in game as an NPC, first met in Nimbasa City. He will join the player in a Tag Battle against Emmet and Ingo. Afterwards, he will give the player the Vs. Recorder.
The most prominent incarnation to Nate is Blake from Pokémon Adventures and in addition, Arata from Pocket Monsters B2 W2 ~ A New Legend ~
- Meaningful Appearance: In contrast to Hugh's Red Eyes, Nate's brown eyes imply he is the more agreeable, level headed of the duo.
- Signature Mon: Emboar from the animated trailer, being the starter he chose. In both the mangas he chose the Oshawott line, however. In Masters, since all three Unova starters are already used by Hilbert, Hilda, and Rosa, his partner Pokémon is Braviary, referencing either: one of his possible Pokémon as a Battle Subway partner, a static encounter with Braviary in White 2, or simply a nod to Unova's Eagleland inspiration.
- The Smart Guy: His approach to double battles as an NPC in the Battle Subway.
- Spear Counterpart: To Rosa.
- Strong Family Resemblance: Shares facial features in common with his mother.
Rosa / Mei (メイ mei)
Rosa is a young girl living in Aspertia City with her childhood friend Hugh. At the start of the game, she sets off with Hugh to collect her first Pokémon. They then go their separate ways and she starts her journey across the Unova region.
If the player chooses Nate, Rosa will appear in game as an NPC, first met in Nimbasa City. She will join the player in a Tag Battle against Emmet and Ingo. Afterwards, she will give the player the Vs. Recorder.
- Breakout Character: She is the first and most recurring protagonist to join the player in Masters, often acting as a Voice for the Voiceless for them as well. This has since caused her popularity to skyrocket such that she has become a focus of two different story events.
- Distaff Counterpart: To Nate.
- Dreadful Musician: In Omakes, even Meloetta can't stand her singing voice.
- Genki Girl: She's very energetic as an NPC in the Battle Subway and in Pokémon Masters. In the latter, she wonders if the fresh oxygen that Grass-type Pokémon always give off may be a factor for her abundant energy.
- Girly Girl: Her design is more traditionally feminine compared to her predecessor Hilda.
- Hot-Blooded: If the promo trailer is any indication, she's very energetic. Her sprite implies it too, and it's part of her characterization in Masters.
- Memetic Hand Gesture: A certain thinking pose with her cupping her chin has been adopted as a character tic of hers since trailers and screencaps of Masters have been released.
- Odango Hair: Combined with Girlish Pigtails, rather like a certain famous Magical Girl Warrior.
- Ojou Ringlets: Wears this hairstyle as a princess.
- Pimped-Out Dress: The princess costume she wears in the Pokéstar Studios movie "Mystery Doors of the Magical Land".
- Princesses Prefer Pink: The princess dress she wears at the Pokestar studios is pink.
- Rapunzel Hair: The twintails hanging under her hair buns goes down almost to her waist. Imagine how long it would be if she undid the buns...
- Ship Tease: A bit with the player character in Masters. Her Holiday variant in Masters has her, quite nervously, ask the player what their favorite cake flavor is and, speaking to her after she says that, has her say that she may not have a gift for them yet, but she will.
- Signature Mon: Serperior in the animated trailer, which would fit in with the games since she would have the Snivy line if as the protagonist Nate chose Tepig. She also gets the Snivy line in a Kotobukiya figure and Pokémon Masters.
- Stock Shōnen Hero: A female example in Masters, despite looking like the quintessential Stock Shoujo Heroine. She's Hot-Blooded, caring, loves to train and battle, and can be slow on the uptake. She sometimes even acts as The Hero herself, partially as a stand-in for the Heroic Mime player character in cutscenes, but also as a major viewpoint for both the main story and story events.
- Tights Under Shorts: She wears culottes over her tights.
Hugh / Hyu (ヒュウ hyuu)
The Rival in Black and White 2. Hugh is a Hot-Blooded young man with a serious grudge against Team Plasma, who stole his little sister's Purrlion years ago. To take revenge on them, he raised a Pokémon from an egg and became a trainer. Though he is usually cool and calm, he goes berserk when confronted by a member of Team Plasma.
- Anti-Hero Substitute: To Cheren and Bianca, though they're still around.
- Artificial Brilliance: When you're teaming up with him in a Double Battle, Hugh can sometimes be seen taking advantage of the player's Pokémon's abilities. For example, he will use a Fire-type attack on your Pokémon if it has Flash Fire to power up your moves, or a Water-type attack to heal your Pokémon if it has Water Absorb.
- Back-to-Back Badasses: Notable in that unlike all previous rivals, you spend much more time fighting alongside Hugh than against him.
- Berserk Button: He pretty much flips out the instant he sees a member of Team Plasma, both new and old. At one point when you enter Driftveil City, he just rushes onto the scene and slaps/shoves/punches/otherwise physically assaults a grunt like it's nothing. Part of his Character Development is about outgrowing this.
- Big Brother Instinct: He cares heavily about his little sister and is said to be doting towards her. He also despises Team Plasma because they kidnapped her Purrloin. In a way, he also is this to the Player Character themselves throughout the journey through assuring they are never alone taking on Team Plasma and encourages you along the way.
- Black-and-White Insanity: One of his main flaws is his refusal to acknowledge the original Team Plasma's HeelFace Turn. He finally starts to overcome this outlook near the end of the game.
- Catchphrase: "I'm about to unleash my rage!" / "You're about to feel my rage!"
- Character Development: Hugh starts off as an Ideal Hero, kind and supportive of the Player Character. His only flaw is that he refuses to forgive Team Plasma for, years ago, having stolen his sister's Purrloin. He is dragged down and blinded by this hatred, but finally comes to terms with the fact that former villains can redeem themselves. Hugh finds peace, and continues to care for his sister's Purrloin-turned-Liepard, even though it was raised and influenced by Team Plasma, knowing it is still good at heart.
- The Computer Is a Cheating Bastard: Only if you're playing on Challenge Mode, but there his Pokémon's levels when he's battling against you are higher than when he's an ally, leading to one point where his Pokémon's levels actually go down within a short span of time.
- Dragon Tamer: From his sixth battle onwards, he has the Ground/Dragon Flygon on his team.
- Face of a Thug: Despite having a design that brings jerkass rivals such as Blue and Silver to mind, he is generally calm and friendly. His bad side is only shown towards Team Plasma and those he believed was in his way.
- Forgiveness: His personal struggle is learning to let go of his hatred for the former Plasma members and move on.
- Friendly Rivalry: At no point in the game does he ever challenge you for the sake of beating you and proving himself superior. As your best friend, he offers to battle you in order to test your Pokémons' strength, and after losing, shows complete confidence in your abilities and encourages you to continue on your quest to become the Unova champion.
- Guest-Star Party Member: He travels around with your for short periods at several points (such as Castelia Sewers), even participating in Tag Battles with you.
- Hair-Trigger Temper: It doesn't take that much to get him angry. Simply the entire existence of Team Plasma will send him into a rage.
- Heroic BSoD: After finding out that his sister's Purrloin has evolved into a Liepard and will now only obey the Shadow Triad.
- Heterosexual Life-Partners: With Nate when he's the player character.
- Hot-Blooded: He is very passionate, especially when it comes to beating the hell out of Team Plasma.
- It's Personal: Chases Team Plasma because they kidnapped his little sister's Purrloin.
- It Was a Gift: When Zinzolin of Team Plasma asks Hugh why he is so fixated on finding his sister's Purrloin, Hugh answers that it was caught for her by their late grandfather.
- Knight Templar Big Brother: He is willing to go to violent lengths in order to get the justice his sister deserves.
- Large Ham: Hugh will make the extra effort to let everyone know when he is about to unleash his rage.
- Meaningful Name: Hue, as in color, fits in with a number of other color based names. Particularly it forms a trio with its generation, 'black, white, and color'.
- Nice Guy: Despite his flaws, he ultimately seems to admire the protagonist and cares for his Pokémon. In fact, he actually apologizes several times for dragging the player character into his quest to take down Team Plasma. He also wants to see the protagonist become the Unova Champion.
- Platonic Life-Partners: With Rosa when she's the player character.
- Real Men Wear Pink: Oddly enough, his Xtransceiver is pink, which contrasts with the red and yellow ones Rosa and Nate possess, respectively.
- Roaring Rampage of Rescue: His tendency to pursue and tear through Plasma members to get his sister's Purrloin back has resulted in a number of them becoming terrified of him."H-he's terrifying! He can't be human!"
- Schrödinger's Gun: He's had his starter Pokémon for a bit before the game even starts, but what it turns out to be always has the type advantage against the one you picked.
- Signature Mon: Ingame, his ace Pokémon is the starter that has the type advantage over whichever starter you picked. In the animated trailer, since Nate's Pokémon of choice is Emboar, Hugh's is appropriately Samurott.
- Two Words: Added Emphasis: Call him before you reach Reversal Mountain to know where he is.Hugh: One word: Reversal Mountain. Oh wait, that's two words...
- You Gotta Have Blue Hair: It's dark blue.
- What the Hell, Hero?: Calls out Clay for blindly trusting Rood and his followers. However, he in turns gets this from Clay, who points out that you need to learn to respect other people's differing perspectives instead of blindly condemning them — especially when they're trying to redeem themselves for their past misdeeds.