They're almost Always Female and a Kid Hero between 10 and 16. Girlish Pigtails or Bob Cuts are their common hairstyles, but just long hair worn down is common as well. Hair colors are usually blonde, red, pink, or brown, while blue eyes or brown eyes are the most common eye colors. They will typically wear brighter colors, such as pink, when in casual attire (especially if they're a magical girl), and it's common for their school uniform to be a Sailor Fuku.
The protagonist will often be an Ordinary High-School Student (or a Junior High school student). She's not the most perfect person, but she tries her best. She's clumsy, and simple minded, but makes up for it with her sweetness and energy. She's often (supposedly) average looking in physical appearance, however this might be poor self-esteem and other characters will try and get her to see her beauty. She's usually not a Big Eater unless it comes to sweets.
But this incredibly average hopeless romantic is secretly the best hope the world has at wielding some great power that she stumbles into, or was born with all along. She'll often find herself in the middle of conflicts through no immediate fault of her own. Everyone wants a chance to grab her whether it be for political reasons, for that hidden power, or because she has that special "something" all the boys can't ignore. She won't be pushing the action, but she'll sure react to it.
Her strength, unlike her literary brothers, is often not physical at first. Rather, what sets her apart is her incredible willpower and loyalty, which inspires friends and potential lovers alike to protect her. And rest assured, this girl will be the emotional rock of the series. When all else fails she will finally unlock her potential through The Power of Love, and bring her foes down with kindness. She let's them see the error of their ways, and basks them in the light of the bond she shares with her friends and lovers. Those who finally understand will be redeemed, but others may be destroyed by the overwhelming positivity. She's often The Heart or All-Loving Hero of her Four-Girl Ensemble. Being prone to Tender Tears is common.
When it comes to romance she almost always falls in love with someone older than her (usually a Sempai), who is also One Head Taller than her. They will usually bump into each other, especially if the protagonist is Late for School while eating Toast of Tardiness. If the protagonist is tender enough, the duo will often be a Brooding Boy, Gentle Girl combo. If the protagonist favors pink then her love interest will often wear blue (even if female). Being unable to confess, being stuck in a pre-dating stage for most of the series, and being self conscious will often be included. She might have a childhood friend who likes her, but she is Oblivious to Love. Having at least one Romantic Two-Girl Friendship is exceedingly common. If their friendship makes the leap to something more, expect the protagonist to be an uke if that trope is in use.
The Distaff Counterpart to the Stock Shonen Hero (another Book Dumb All-Loving Hero with The Power of Friendship). Contrast with the Stock Shonen Rival and the Stock Light Novel Hero (who are more seriously-minded cool customers).
- B-Project's Tsubasa Sumisora is this. As a new hire, she's quickly overwhelmed by the business of supporting and helping her idols, and the B-Project boys all have some feelings for her which she doesn't quite pick up on, but her virtue is her perseverance despite plans going awry and earns the respect of her company for it.
- Deconstructed with Marika from Bokura no Hentai. Prone to Tender Tears and fond of friendship, she thinks like a 1970s shoujo manga and wishes she was a princess. She has the misfortune of being born with the wrong anatomy and being in the wrong type of manga. Sweet, innocent blonde Marika quickly turns into a more jaded character as the manga goes on.
- Of course, pioneering many other tropes for post 90s shoujo heroines, Boys over Flowers' Tsukushi can be seen as one. She is feminine, but she is pluckier than usual, and her empathy and compassion for her friends and others draws the F4 to her. She does eventually get into a relationship with a (very) Troubled, but Cute older boy, though.
- Sakura of Cardcaptor Sakura is a preteen version. Clumsy, Book Dumb, and oblivious, but very plucky, kindhearted, and possesses immense magical power. In her most hard-won victories, such as that against Yue, she immediately reaches out the hand of friendship, rather than domination. The greatest spell she has is the simple affirmation, "I'm sure everything will be all right!"
- Demashita! Powerpuff Girls Z completely changed Blossom's personality to make her a Magical Girl protagonist. In comparison, Kaoru (Buttercup) and Miyuki (Bubbles) are much more similar to their source counterparts. Momoko is a Big Eater with a Sweet Tooth and is a Love Freak who Thinks Like a Romance Novel. In contrast to her cartoon counterpart Blossom, she is a silly Genki Girl and a Leader Wannabe instead of being the smart, level-headed leader.
- Tohru Honda of Fruits Basket fits the bill pretty well. She somehow makes it to the center (and the end) of the Sohma curse and family problems by merely trying to listen to them and their problems, and is a sweet and gentle young woman. Tohru is a sensitive girl prone to Tender Tears and is a bleeding heart. She does have her faults though; her kindness extends to her being an Extreme Doormat for her family, and she's incredibly insecure but bottles it up. Appearance-wise, Tohru has long, brown hair and equally brown eyes (changed to Innocent Blue Eyes in the anime).
- Fushigi Yuugi's heroine Miaka is a gluttonous Idiot Heroine with average grades who is nonetheless well-meaning and kindhearted. She accidentally finds herself in the middle of a fantastic war and gets two handsome love interests out of the deal.
- Sana from Kodomo no Omocha wears her red hair in Girlish Pigtails. Sana is plucky, ditzy, and is a bit of a Cloudcuckoolander. She's not dumb but she's quite impulsive and excitable. Nevertheless, she enjoys helping others. Her love interest, Akito, is a stoic and somewhat sarcastic boy.
- Miki from Marmalade Boy fits the bill. Tomboyish and energetic, she meshes well with her cerebral stepbrother Yuu.
- Lucia from Mermaid Melody Pichi Pichi Pitch is ditzy and stuck in a Love Triangle but is also nice and has a strong sense of friendship.
- Mirumo De Pon: Mirumo's human partner Kaede is a sweet, bubbly, and energetic schoolgirl who has a Girlish Pigtails and is shy and clumsy around boys. In her fairy form she has a pink outfit.
- Parodied in Monthly Girls' Nozaki-kun with Mamiko, the In-Universe heroine of Nozaki's very popular manga. She's clumsy, average-looking, and not actually that interesting as a person, but manages to snag the hottest guy in school. Nozaki-kun's actual heroine, Sakura, wishes she was this, but is too much of a snarky Straight Man to be a real example.
- 9-year old Ririka from Nurse Angel Ririka SOS downplays this. She has long blonde hair and is a Pink Heroine when in Magical Girl form. She's in love with her senpai Kaoru, who is slightly older than her and also taller than her, but is Oblivious to Love when it comes to her childhood friend Seiya. Ririka is friendly and heroic but isn't overly energetic or spunky.
- Ojamajo Doremi: Doremi is a ditzy, Book Dumb, and gluttonous Cute Clumsy Girl but has a kind heart, a magnetic personality, and serves as The Heart of her group of friends.
- Madoka from Puella Magi Madoka Magica fits many attributes. She's a thirteen year old Ordinary Middle School Student, Pink Heroine, and Magical Girl. She has confidence issues but is a very Nice Girl towards others. She is The Heart of the main girls and has Incorruptible Pure Pureness attributes. Madoka also has a Tragic Bromance with Homura.
- Sailor Moon is the Trope Codifier, especially amongst Magical Girl works. 14-year old Usagi Tsukino has long blonde hair in an Odango Hair style and wears a Sailor Fuku even when she becomes a high schooler. She starts out as a Na´ve Everygirl and a bit of a Book Dumb Genki Girl. Usagi notoriously is a Big Eater, especially of sweets, and has troubles with her weight. Usagi is big on The Power of Friendship. Usagi's eventual boyfriend Mamoru has blue (or black) colour scheme, is One Head Taller than her, and is also older than her (only by a bit in the manga but in the 90s anime he's 19).
- Yuki from School-Live!, but unfortunately for her she's stuck in the wrong genre and in the wrong demographic. As a result, she's a Deconstructed Character Archetype. Bubbly, pink, and happy, Yuki is a friendly Ordinary High-School Student. She loves school and loves everyone around her. Unfortunately for her, she's so immature and eccentric that she sticks out like a sore thumb and thus was ostracized at school. Yuki is rather Book Dumb, though she can be very insightful in her moments of clarity. As innocent and cheerful as she is, Yuki suffers from her mind repressing the fact she's in a zombie apocalypse, leading her to be the The Load for much of the series. Eventually she gets better.
- Super Gals: Downplayed with the main Gal, Ran Kotobuki, who is more tough and assertive than most examples but she still has a few typical traits (Book Dumb, Big Eater, Genki Girl, occasionally The Ditz, strong sense of justice, always willing to help her friends and other people).
- Ichigo from Tokyo Mew Mew has pink hair (red in civilian form in the anime) that she wears in pigtails when in civilian form. She is a typical klutzy, ditzy shoujo protagonist. Her love interest, Aoyoma, doesn't fit much of the criteria besides having blue hair and blue eyes (changed to black hair and brown eyes in the anime).
- The heroine of the Uta No Princesama's anime adaptation rings closer to this than her original game counterpart, who was fairly confident and self-assured. Haruka is clumsier, more insecure, shyer, and sheltered. Nevertheless, she finds herself in the center of STARISH and their dealings as their composer; given that it's a dating sim adaptation they are also all potential love interests for her.
- Yellow of PokÚmon Adventures is a plucky, kind-hearted girl who has Healing Hands and Speaks Fluent Animal. She hates unnecessary violence, cries easily, and is motivated by the boy who saved her life when she was younger. She also is (one of) the protag(s) of a shonen-esque series.
- The Disney Princess franchise has many of its heroines display a lot of the characteristics of a shoujo heroine, despite being a bit older than the norm in some cases. It's no surprise that the franchise is huge in Japan as well:
- Anna of Frozen fits the bill moreso than Elsa does, being a clumsy, awkward and excitable young woman who wants to be close to her sister again, and attracts the attention of two older boys; handsome, agreeable prince Hans, and fun loyal mountain man Kristoff. She dreams of love in multiple forms, and in the end retroactively saves herself and her sister due to their close bond.
- Tangled's take on Rapunzel has lives a sheltered life inside her tower up until her 18th birthday, wondering where she came from and what the world outside is like. Sweet, curious, somewhat naive, and with the rough mannerisms of a gentle princess, Rapunzel captures the hearts of most of the people she encounters on her journey to the lanterns.
- Chihiro from Spirited Away is this trope to some extent. While she is a young girl that is relatable to the main audience, she embraces the power of believing in herself rather than the power of friendship and love.
- Tantei Team KZ Jiken Note has Aya Tachibana. Despite negative Age Lift due to demographics issues makes her younger than the most, she fits most of this trope: She has long hair, tends to wear in pink, very mildly Shrinking Violet, good at a feminine subject (languages) in this Cast Speciation franchise and acts as The Face of The Team.
- The Confession Executive Committee ~Love Series~ takes this up a notch; in showcasing various love stories of the cast with different archetypes, we get at least six as the main focus for their love stories — Natsuki Enomoto (Genki Girl Tomboy), Miou Aida (Shrinking Violet), Akari Hayasaka (Na´ve Everygirl), Sena Narumi (Uptown Girl), Arisa Takamizawa (Plucky Girl Tsundere), Hina Setoguchi (Sempai/Kohai variant), and Hiyori Suzumi (plain Jane). They all share the same romance heroine characteristics of being romantically oblivious to their own stories, insecure about their love interests, and in love with slightly older boys, but are still very sweet and merely want the object of their affections to look their way.
- Milky Way and the Galaxy Girls: The eponymous Milky Way is the 15-year-old Anthropomorphic Personification of her namesake galaxy. She's described as "smart, confident, adventurous, and fun", and her defining characteristic is her love of new experiences and adventures, a trait that often gets her into trouble, but she always keeps her head held high through it all. In a premise largely Inspired by... Sailor Moon, her debut story revolves around her assembling a team of planet-based Magical Girls to combat the Sealed Evil in a Can she accidentally released.
- Bee and Puppycat: Bee is an odd example, as a young adult rather than a youth, but otherwise fits the bill perfectly, being an immature, ill-focused goofball who cannot hold down a job to save her life. Luckily, she comes across the sort-of Mentor Mascot Puppycat, who hires her for a supernatural temp agency. In something of a parody, she often groans in compliant whenever she has her Transformation Sequence into the Embarrassing but Empowering Outfit for whatever job she has to take.
- Parodied in the Affectionate Parody of shoujo anime, Senpai Club. Tsumiki is a pink haired high schooler with Girlish Pigtails. She starts the series crashing into a senpai who falls in Love at First Sight with her, however she isn't that into him at first. Tsumiki is less innocent and more sarcastic than is typical.
- Fiona Frightening And The Wicked Wardrobe: The eponymous Fiona Frightening is a sweethearted 10-year-old Perky Goth who gets picked on for her love of spooky things. She finds herself in the world of her favorite storybook, becoming a Cute Witch who must rescue a Monster Mash Ragtag Bunch of Misfits called the Creeps and channel their powers to save Wickedopolis.
- Super Knockoff VS, starring an All-Stereotype Cast of Anime Character Types, has Miyuki. She's an Affectionate Parody of the Stock Shoujo Heroine, her design combining traits from Sailor Moon and Cardcaptor Sakura.
- Romance Games and video games with a female audience usually have this kind of heroine as the protagonist, which makes for easier self insertion. She'll usually have plain hair colors, be somewhat naive in love, and have insecurities about themselves depending on the game, but be hard working and the support to her potential lovers. Even explicitly non-romance game works like Ensemble Stars! or A3! keep it. There are variations where she is beautiful or has otherworldly qualities to her, but the personalities are largely the same.
- Miraculous Ladybug is heavily influenced by Magical Girl shows, and this is reflected in its heroine. Marinette is a feminine aspiring fashion designer who is sweet, klutzy, self-effacing, and tongue-tied around her crush. But overall, she's a downplayed example, as her superhero alter-ego Ladybug is far more proactive and assertive than the usual example of this trope.
- Steven from Steven Universe is a Rare Male Example between this and a Stock Shonen Hero. He's an excitable boy who is In Touch with His Feminine Side and is an All-Loving Hero. He also has a pink color motif that he inherited from his deceased mother.