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Characters / No More Heroes

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Here's the cast of misanthropes, miscreants, and general ne'er-do-wells (plus one adorable kitten) found in No More Heroes. For the characters introduced in the sequel, go here.

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Main Characters

    Travis Touchdown 
Voiced by: Robin Atkin Downes (EN), Kazuya Nakai (JP)
No More Heroes
No More Heroes 2
Travis Strikes Again

The Heroic Comedic Sociopath Anti-Hero of the game, who is out to go from loser Otaku to would-be badass assassin. Begins the game as the 11th ranked assassin in the United Assassins Association. His life becomes significantly more complicated by becoming an assassin, including running into several levels of Squick and family he didn't even know he had.

  • Alliterative Name: It's an impossibly cool one too. Even Charlie MacDonald agrees.
  • Animal Motifs: Tigers. Several of his shirts have tigers on them, and his Cool Bike is named after them. The name is transliterated in Japanese as "Torabisu", and "tora" means tiger. Also, he can transform into a tiger for a short period of time in the second game. And his wrestling moves include the Tiger Suplex and Tiger Driver.
  • Anti-Hero: Starts out bordering on Villain Protagonist. This changes a bit in the sequel, where thanks to deaths of the latter assassins in Desperate Struggle, he swears to destroy the UAA because of how it destroyed the lives of his fellow assassins. He falls under Classical Anti-Hero now.
  • Awesome Mc Coolname: Lampshaded by Charlie MacDonald in the sequel.
  • Ax-Crazy: Anytime Travis becomes involved with a fight for his life, be it something he's seeking out or someone seeking him. For him at that point, anything will go, and he will enjoy it with a smile.
  • Blood Knight: Travis apparently got started as an assassin because he bought a beam katana off the Internet.
  • Breaking the Fourth Wall: The first game's opening and ending sequences. He does it periodically throughout the second.
  • Byronic Hero: At first. Character Development at the end of the game and continuing into Desperate Struggle helped greatly.
  • Calling Your Attacks: He even named them after attacks from his favorite anime.
  • Captain Obvious: There are a few scenes where Travis explicitly points out how something happening shouldn't possibly be happening. Most prominent in the aftermath of the Skelter Helter fight in the sequel, where Travis can't believe that Skelter is talking to him after Travis decapitated Skelter.
  • Character Development:
    • While he did change a little bit in the first game, it's nothing near the growth he went through in the second. In the beginning, he's the same immature otaku that he had always been, but some of the battles throughout the game (namely Ryuji being heartlessly gunned down by Sylvia when he considered him an honorable man and a Worthy Opponent, his decision to leave Captain Vladimir's body unharmed by Sylvia's goons, and the outcome of his battle with Alice Twilight) completely alter his view on life, and by the end of the game, his goals have shifted from screwing Sylvia to being a hero in his own way.
    • His interactions with rival assassins also shows a great deal of development over the course of the series: he becomes a reluctant mentor for Shinobu after sparing her life in the original game, going so far as to spurn her sexual advances as it weirded him out a bit too much; he was all set to kick his brother Henry's ass six ways from Sunday in the original game, whereas in the sequel, he saves him from another assassin and lets him recuperate and watch some of his anime; but most poignant of all, in the beginning of Desperate Struggle, he couldn't be bothered to remember the name of Skelter Helter's brother, the first man he assassinated. As he finds Worthy Opponents throughout the game, though, he interacts with them more amicably, eventually culminating in his duel with Alice, the conclusion of which sees him promising to remember her name after he slays her.
  • Cheshire Cat Grin: Particularly whenever he enters a fight while in a good mood. The loading screen for the second game even shows a small picture of him sporting one.
  • Cool Bike: Travis' Schpeltiger.
  • Cool Loser: As hard as the games try to paint him as a complete loser, he's able to live on his own, and is still a Made of Iron assassin with a lightsaber.
  • Cool Shades: A pair of lightly tinted aviators. He's never seen without them. Knowing how Genre Savvy Travis is, this is more than likely invoked.
  • Cutscene Power to the Max: As awesome the stunts you can pull off when in control, it doesn't even compare to what Travis can do in cutscenes.
  • Crazy-Prepared: He asked Naomi to make a Humongous Mecha; that is some preparation. If there are any doubts, he says "I thought this might happen".
  • Crouching Moron, Hidden Badass: Despite being a stereotypical loser, he's built up an impressive body count against other trained killers.
  • Determinator: Becomes a gameplay mechanic in the second game. If you run out of health, you can furiously shake the Wiimote and nunchuck to come back from the brink with a few units of health (the number of times you can do this before dying for real varies on the difficulty.)
  • Does This Remind You of Anything?: The way he recharges his beam katana is quite... evocative.
  • Due to the Dead: He seems to practice this as seen in the events after his fights with Dr. Peace, Holly, Jeane, Ryuji, Margaret, Captain Vladimir, and Alice.
  • Dynamic Entry: His intro in the first stage of the first game.
  • Establishing Character Moment: In the intro to the first game, Travis is riding the Schpeltiger towards Death Metal's mansion, breaks down the giant wooden doors outside, crashes into his fountain, jumps off, lands and yells "Fuckhead!", which is followed by two random, somehow-decapitated mooks' heads exploding into geysers of blood.
  • Even Evil Has Standards: Throughout both games, Travis never takes his weapon up against a civilian, killing only in UAA battles, events or assignments, or for revenge in the second game. In the first game, he expresses disgust at those who do (Shinobu, Destroyman, and Bad Girl, the latter two being shown as being irredeemable psychopaths). He's also really iffy about Shinobu's crush on him in the second game because he doesn't want to feel like a Dirty Old Man.
  • Experienced Protagonist: As nebbish as the game likes to portray him, Travis has always had a dedicated training regimen par course training correspondence tapes and time at Thunder Ryu's gym. His wrestling prowess is also credited to how he once engaged in attempting to be a professional wrestler earlier in his life, and at one of the toughest real world wrestling training halls, the Hart House Dungeon.
  • Freudian Excuse: It's implied that the less than wholesome escapism aspects of his otaku lifestyle and drive into the assassination business to help fund it was caused due to Jeane's murder of his parents, and the need to murder her as vengeance for retribution for what she had done. Travis eventually outgrows his escapism and learns to confront his problems.
  • Glory Hound: In the first game, Travis was only an assassin because he wanted to prove himself as the best of the best. However, this eventually changes.
  • Gone Horribly Right: In the epilogue and prologue of No More Heroes 1.5, Travis's mass killings net him some major respect and even a statue in Santa Destroy due to his antics cutting down a lot of the more serious criminals of the town reducing the crime rate exponentially. Because he offed the three Pizza Bat CE Os however, Pizza Bat comes in a knockin' with a wave of bloodshed, targeting Randall Lovikov, annihilating his statue, sending the Quintet and a batch of killers to his doorstep, the Quintet getting away, and Pizza Bat establishing its buyout of the city.
  • Heel–Face Turn: Of sorts—after his battle with Alice, Travis resolves to become a true hero, starting with his vow to end the mindless bloodshed of the UAA. In an interview given to Nintendo Power a few months before Desperate Struggle was released, Suda expressed how he loved to picture Travis as a wrestler, and uses the terms heel and face to describe his career.
  • Heel Realization: Ever since the first UAA battle against Death Metal in the first game. It was not very apparent at first, but that speech representative of that rush of emotion was that of something nagging and tugging at Travis' soul telling him to "get out" and "find a way to paradise". Be it either his conscience or his heart, he came to realize that though his path of violence and bloodshed would likely net him a nice life like Death Metal's, that nagging feeling helped him realize that something more sinister and ominous was lurking underneath the facade.
  • Idiot Hero: Of the American Cool Loser variety. Though Travis is very analytical and technically smart, he comes to lack wisdom and major moral insights, which is how he gets thrown into the events of his games.
  • Innocently Insensitive: Of a very harsh and morally white to dark gray shading variety. Travis may be a very good fighter who can fight to the skin of the teeth on life or death, and is very insulting to those lesser of his skill, but the only notable kills of his were those organized by an assassination syndicate he had just gotten into twice like a revolving door (and is notoriously hard to get out of as many other assassins attest) and the four CE Os of a corrupt pizza conglomerate. Yes, he gets hired into assassination gigs by K-Entertainment, but outside of Pizza Bat and the countless hordes of bloodthirsty criminals plucked from the dregs of society, he hasn't been offered to target major VI Ps or innocent people.
  • Iron Butt Monkey: Even outside gameplay, Travis can take a lot of abuse and still live, whether he's electrocuted by Destroyman, blown up by land mines or dropped in the middle of an ocean.
  • Jerkass: So much. By the end of Desperate Struggle though, he seems to have developed into a Jerk with a Heart of Gold as the result of his increasing unease with killing.
  • Laser Blade: Travis' Weapon of Choice.
  • Legendary in the Sequel: Held in high regard by some of the assassins in Desperate Struggle as "The Crownless King" or the "No More Hero," including Nathan Copeland, Kimmy Howell, and Alice Twilight. In fact, it's implied in the opening narration in Desperate Struggle that his actions in the previous game led to the UAA going from just a fake organization to an actual one.
  • Katanas Are Just Better: It doesn't matter how much his first three weapons look like fluorescent bulbs with a handle, they're called beam katanas. Played straight by his ultimate weapon, which really is a curved beam of light.
  • Made of Iron: Lets just say that were this real life, the man's organs would be paste.
  • Master Swordsman: He can deflect automatic-gunfire with his sword, slaughter scores of mooks at a time and is able to defeat virtually every other swordsperson he encounters. He qualifies.
  • Medium Awareness: Travis' Genre Savvy reaches these levels by the end of the first game, and the opening sequence of the second show that he's keeping up with it.
  • My Greatest Failure: If only for a moment, but he felt bad for not letting Holly Summers die by his hand and instead resort to killing herself in front of him with a sweet smile on her face.
  • Nosebleed: When seduced by Silvia in Desperate Struggle, although it's hard to notice as she's simultaneously positioning his Beam Katana by his crotch and then proceeds to kiss it. Travis' nose erupts in a geyser of blood and his Beam Katana turns on.
  • Not Afraid to Die: Though this is a prerequisite for his line of work, when Holly asks if he likes fear, he replies, "Can't say. Never felt it."
  • Official Couple: With Sylvia, as of the ending to Desperate Struggle. And they did have sex before Travis went on to fight Jasper Batt Jr.
  • One-Man Army
  • Only Sane Man: In a world of hardcore crazy killers and between a rock and a hard place pushing him to stoop to their level, there is a very thin but fine series of lines Travis does not push over into on his path of carnage. Throughout the series, and by Suda's gameplay restrictions, Travis does not participate in Grand Theft Auto style excursions, like killing and mugging civilians on the street and robbing establishments, nor does he decides to actively go deeper into the criminal underworld as a lowlife murderer and thug. In comparison to much of the other opponents and assassins he faces, it doesn't help that mooks sound, look, or are subtly hinted to be unrefined career criminal lowlifes who truly define the definition of loser, and for as good of a cutthroat warrior and even ax crazy sociopath hero Travis is, that a lot of the assassins he faces have spent far more time waist deep in bloodshed as a professional career outside of the UAA than Travis has in the two games and 1.5 combined.
  • Otaku: Loves anime and manga and video games, but to the point where he's practically living in a hotel to support his habit. Unsurprisingly, one spoken major motivation going into the UAA was to help him keep the cash flowing for the merchandise.
  • Pre-Asskicking One-Liner: Par for the course for Travis to deliver this against rival assassins, but one that definitely takes the cake is against Jasper Batt Jr.'s final form.
    "Come on, Prez! Unleash your anger, your hate, everything! I'll take it all and fucking kill you with it!"
  • Progressively Prettier: While Travis wasn't exactly ugly in the first game, his face takes on a less haggard and generally friendlier appearance in Desperate Struggle, likely to reflect the character development he goes through over the course of the game.
  • Red Baron: The manual of the second game, and at least two opponents, call Travis "The Crownless King" in reference to the events of the first. Later on, Travis starts calling himself the "No More" Hero.
  • Roaring Rampage of Revenge: The theme of the second game.
  • Samurai: Designed in mind by Suda to be a modern day samurai. Heck, maybe even a Street Samurai.
  • Shout-Out: His character design is inspired by Johnny Knoxville.
  • Sir Swears-a-Lot: over the course of both games, Travis;
    • Says "Fuck" 32.5 times.
    • Says "Shit" 19 times.
    • Says "Hell" 18 times.
    • Says "Damn" 13 times.
    • Says "Bitch" 9 times.
    • Says "Ass" 8 times.
    • Says "Bastard" 2 times.
    • And this is not counting the actual combat, where every other deathblow seems to be accompanied by a shout of "Bastard!" or "Fuckhead!"
  • Sociopathic Hero: Travis skirts this line. Sometimes crosses over into Heroic Comedic Sociopath.
  • This Is Gonna Suck: "You've gotta be shittin' me!"
  • Theme Twin Naming: With Henry. Their last names are Touchdown and Cooldown.
  • Took a Level in Badass: In the first No More Heroes, Travis was always usually placed in situations that helped him establish being the Johnny Knoxville inspired Iron Butt Monkey he was aimed to be, and combat wise, not only did he sound a lot more hesitant when throwing out his kill taunts, but he was lacking any trumps or more accessible talents when fighting. When Desperate Struggle arrived, Travis sounds a lot more in the zone confidence wise, gains the passively empowering and super mode power up building Ecstasy Gauge, and has less Iron Butt Monkey moments.
  • Totally Radical: A very late 1990s and 2000s caricature of rad', and gamer and otaku rad'. Lives in south Cal, out on a beachside town, lives a life on the pursuit of gaming and entertaining, and just works to help fund that lifestyle without any worries or doubts.
  • Traded Riches For Rags: On many levels.
    • On a social level, Travis trades away his possibility of molding into mainstream and everyday society for his own social autonomy and freedom. Yes, it is not the most glamorous lifestyle, and it is hard knock life as it gets, but it's because of this that his games and his life are defined as "punk"- By not living on the time and rule of others, he's able to decide what he's willing to put himself through and work to gain, and lives the life he wants to.
    • On a moral level, Travis further falls into his punk status due to how his life as an assassin isn't very much more than a gladiator and fighter to the death in the most extreme and bombastic of situations. Sure, he did get paid from K-Entertainment, but nothing of his career saw him travel cross country to kill the president or major officials of government. Yes, he did slaughter the CE Os of Pizza Bat, but you came to lose money if you killed anyone else but the CEO in question, and in context, they were packing heat already by the time you got there. Nothing Travis did really did define him as a major underworld figure like Dr. Peace or Nathan Copeland, but an urban legend and a warrior who walked away without an estate made in blood.
    • On the level of the UAA. Sure, the first game was pretty much a scam, but everything about it was pretty dangerous like a pyramid scheme scam of death- That danger was very real. Travis ran the gauntlet once to just to get the money to buy his entertainment, and was even tempted by the allure of his first mark's lavish and alluring riches and surroundings, but he knew deep down that giving into temptation was not the right option. As soon as he went to the top, the glory was there, but nothing was waiting for him- Nothing but the worst aspects of the hard and soul crushing work of assassination just to get that and a bunch of other bottomfeeders hoping to get rich quick the same way as well. The second time around... That will come soon.
    • The lust for sex. Sylvia, Sylvia, Sylvia. Distracted by the sexy, Travis also climbed just to try and do it with her. But as he climbed and climbed, something more human out of the mess of human fault and flaw that was the assassination business grew to impress and wow her. She did decline and broke her promise, but something else grew from that than empty fornication- Love and admiration.
  • Unsympathetic Comedy Protagonist: In the first game.
  • Weaksauce Weakness: His Beam Katanas are incredibly powerful weapons, but none of them are waterproof and a sustained shower is enough to put them out of commission until it's over, electrocuting him all the while.
  • Wouldn't Hit a Girl: Travis can't bring himself to perform a finishing blow on a woman, as seen in his fights against Shinobu and Holly. Though as his fights against Speed Buster, Bad Girl, and Jeane show, he gets over it. By Desperate Struggle, he's completely over it. The only female he spares is Kimmy Howell, and it's somewhat implied that her being a female had little to do with it.
  • Wouldn't Hurt a Child:
    • In Desperate Struggle, he doesn't kill Kimmy Howell on account of her age.
    • He refuses to kill Shinobu in the first game due to her age, and says that he'll wait for her to grow up and become stronger before he kills her.
  • Wrestler in All of Us: It helps that his beam katana keeps landing in mooks' chests after he does a wrestling move on them. Most of his wrestling moves are actually different suplex variations.
  • Villain Protagonist: Slaughters all in his path and in both games kills his way to the top to develop some sort of epiphany of Don't do this Cool thing.

    Sylvia Christel 
Voiced by: Paula Tiso (EN), Marina Inoue (JP)
No More Heroes
No More Heroes 2

Trust your Force... And head for the Garden of Madness.

The mysterious woman who is supporting Travis through his endeavors, using the cash he brings from part-time jobs and small hits to arrange his fights to progress in the UAA rankings. She toys with Travis' affections, offering to sleep with him if he should become #1 on the list.

  • Big Bad: Of the first game. Turns out the UAA may or may not actually exist and she's been conning Travis (and potentially all the other assassins) the whole time. By the second game, however, the UAA definitely exists and she's legitimately on Travis' side against Jasper Batt Jr.
  • But Not Too Foreign: You'd never know by looking at her, but she's half-Japanese.
  • Defrosting the Ice Queen: Desperate Struggle shows a much softer and more vulnerable side to her... eventually.
  • Expository Hairstyle Change: Literally—in Desperate Struggle, she actually changes hairstyles and outfits every time you see her just to give exposition.
  • Everything Sounds Sexier in French: Her french accent serves to make her voice into pure sultry fanservice
  • Femme Fatale: As it turns out, she's playing Travis for a fool. Then, in the second game, she does it again, but this time she makes good on her promises.
  • Happily Married: Subverted with Henry, as the two have divorced since the events of the first game. In fact, Sylvia hooks up with Travis in the sequel. They finally make good on Sylvia's promise, and in the epilogue, she affectionately calls him "my No More Hero".
  • Karma Houdini: For someone who sets up a bunch of hits, nothing bad happens to her and Travis ends up glad that she set up all those fights, even after he learns he's been cheated by her. It later turns out that she did give Travis what he wanted, which was a chance to get revenge for what happened to his parents, which he drunkenly said to Sylvia when he first met her. Subverted in the events after the sequel, where she is shown to be miserable and working at a strip club, being paid to recount the events of the game to a mystery client—Travis.
  • Male Gaze: Played almost to the point of satire during the "Phone Speak" segments in Desperate Struggle, though considering it's from the point of view of Travis himself, it makes a lot more sense.
  • Manipulative Bastard: She sets Travis up for money.
  • Mood-Swinger: Sylvia tends to swing violently between personalities. In the second game, she starts off nice and sweet to Travis, seducing him back into the ranking battles, then she acts somewhat cold, then a few cutscenes afterward, she's violently screaming at him that she doesn't have time for a scrub of Travis' low rank at the time, and gunning down Travis' opponents when he doesn't finish them off quickly enough. Other times she'll be somewhat mean to him, but it's Played for Laughs, such as making Travis try to jump into her helicopter, reaching out to grab his hand, only to pull it away and saying "Oh yeah, there's no more seats."
  • Painting the Medium Her phone calls before the ranked battles actually begin are actually played through the Wii remote speaker.
  • Sensual Slavs: She's apparently half-Ukranian, though raised in France.
  • Shut Up, Kirk!: When Travis delivers his angry Kirk Summation to her in the second game.
    Sylvia: Are you done bitching?
  • Stripperific: Of course, in the second game she's literally a stripper after the supposed dismantling of the UAA after the events of the game, but as a Femme Fatale, she uses her body to her advantage.
  • Tsundere: Travis is sick of it by the second game. "How many personalities do you have?!"
  • Yandere: How much she cares is never quite established, but she does threaten to kill Travis if he makes her jealous.

    Jeane (kitten)

Travis' pet Scottish Fold kitten, who can be played with between missions. In the second game, she's grown up... and apparently eaten a bit too much.

  • All There in the Manual: Jeane's breed. Also, her name comes from being a replacement for the other Jeane, who dumped him.
  • Death by Newbery Medal: Toyed with. During the Speed Buster fight leadup it totally looks like the game is going to kill Travis' cute kitten to make it personal instead it happens to Ryu and Jeane toddles back home without a scratch.
  • Cute Kitten: She's even cute after growing up and gaining about fifteen pounds too many.
  • Morality Pet: How bad can Travis be? He's got such cute widdle kitty!
  • One Steve Limit: Averted; Travis' ex-girlfriend was also named Jeane. As is Sylvia's daughter.
  • Spanner in the Works: Jeane's random decision to follow along to the third ranked battle is what ends up keeping Travis alive for Speed Buster's initial volley. However, it also ends up in Thunder Ryu's death.
  • Talking Animal: In Travis Strikes Again she suddenly learned how to talk like a human.

The Original Rankings

    Helter Skelter 
Voiced by Dee Bradley Baker (EN)

Hear the lullaby? Rest in peace, baby.

The 11th ranked assassin, he's a wanderer that was baited into a fight with Travis. Never actually fought in-game; he appeared in the trailer for Heroes, which eventually developed into this game.

  • Decoy Protagonist: Shown in the trailer as your typical cool, badass video game protagonist...that gets killed by the actual main character.
  • Everyone Calls Him "Barkeep": Travis only knows him as "The Drifter".
  • Evil Albino: Although the "evil" is presumed.
  • Good Smoking, Evil Smoking: Is seen smoking a cigar in the trailer. Until his Jaw Drop, that is.
  • Guns Akimbo: Has two guns that, in addition to shooting bullets, shoot missiles and have retractable swords inside them.
  • Macross Missile Massacre: Tries this against Travis. It doesn't work.
  • More Dakka: His second phase is to just shoot and shoot and shoot and shoot.
  • Pet the Dog: The official ''No More Loser'' comic reveals that Helter had been using the money he earned through killing to fund his brother's college education with the hopes that he would not end up an assassin as well.
  • Sir Not-Appearing-in-This-Trailer: Inverted, he nearly only appears in the trailer.
  • Smoking Is Cool: Lights up after apparently killing Travis. Then drops the butt when he realizes Travis is alive.
  • Take That!: Seems to be a deliberate potshot at overly-edgy brooding bishonen action game protagonists. In the trailer, he looks and acts an awful lot like Dante from Devil May Cry, and the trailer seems to play him up as the protagonist until Travis decapitates him with little effort.
    Travis: "I couldn't tell if he was the shit or just plain ol' shit."
  • We Hardly Knew Ye: Especially in the game, where he only appears for a few frames in the introduction.
  • White Hair, Black Heart: As part of his stereotypical "edgie anime bishie" look.

    Death Metal 
Voiced by: J. Grant Albrecht (EN), Ken Narita (JP)

Quite beautiful, wouldn't you say? Paid for with the lives of many. When you have the strength to take life for yourself... That is true wealth. I am free of desire. So long as I have this scenery to look upon. I need nothing more. Please, leave me be.

The 10th ranked assassin, who awaits Travis in his opulent estate. He's apparently quite disgusted with his own lifestyle, and eagerly awaits his fight with Travis. He also sees himself as a bit of a rival to Travis, as he also uses a beam katana. Real name: Count Townsend.

  • Affably Evil: The guy is genuinely friendly, even to the guy here to kill him. He also takes his death in stride.
  • All There in the Manual: Apparently he was in a band (hence his name) and is a British nobleman.
  • BFS: It looks more like a giant straight razor than anything, and is apparently a product of "Orange Computers".
  • Does Not Like Shoes: Lampshaded by his theme song, "Hell On Bare Feet."
  • Doppelgänger Attack and Doppelgänger Spin
  • Graceful Loser: Happily bestows his title (Holy Sword) upon Travis upon defeat.
  • Laser Blade: Though despite being called a beam-katana, it's a giant, retractable cleaver-like blade called the "Orange II."
  • Lonely at the Top: Death Metal's monologue suggests this is the fate of all successful assassins. Not that Travis pays attention.
  • Red Baron: Another nickname of his is "Holy Sword".
  • Shout-Out: Count Townsend: Count Grishnack and Devin Townsend, a pseudonym for Black Metal artist Varg Vikernes (Burzum), and Devin Townsend, leader of Extreme Metal band Strapping Young Lad, respectively.
  • Walking Shirtless Scene: Travis catches him sunbathing, and as such he fights without a shirt on. It also lets him show off the tattoos covering his upper body.
  • Warm-Up Boss: Death Metal's fight is intended to ease the player into the game, as his attacks are fairly simplistic and have obvious openings.
  • Wicked Cultured: Spews out philosophy during the fight.

    Doctor Peace 
Voiced by: Richard McGonagle (EN), Chikao Ohtsuka (JP)

Listen to my song...

The 9th ranked assassin, a crooked cop with a long and sordid past, who apparently spent Travis' entry fee to have a nice dinner with his daughter and have center stage at the local baseball stadium to sing. He uses twin gold-plated revolvers. Real name: Pastel Brankino.

  • Affably Evil: He's a killer for sure, but he certainly respects Travis enough to not immediately open fire on him, and even share some chatter about his personal life before engaging in combat.
  • Badass Native: He's got Native American blood, and he's ranked #9 in the UAA.
  • Bling-Bling-BANG!: Uses a pair of golden revolvers.
  • Blown Across the Room: Travis attempts to swat away Dr. Peace's first shot of his revolver, and it explodes, knocking Travis into the wall behind him so hard that Travis' body dents it.
  • Even Evil Has Loved Ones: Sort of. He mentions how he's divorced and he has an estranged relationship with his daughter, Jennifer, but he uses Travis' entry fee to reserve a dinner and have karaoke with her, even if "the food tasted like blood." Even as he dies, he uses his last words to speak about her.
  • The Gunslinger: The Guns Akimbo type.
  • Hidden Depths: Corrupt cop, ruthless hitman... a diffident husband and parent, and has an incredible singing voice.
  • Mafia Princess: It's strongly implied his estranged daughter is one.
  • Press X to Not Die: When you've depleted his health, you have to go through one of these in the form of a quick draw to finish him off. Fail, and Travis takes damage, and the fight resumes. Win, and Peace is defeated.
  • Revolvers Are Just Better: Golden ones, no less, though their trading card refers to them as a magnum.
  • Shout-Out: Visually based off of Charles Bronson. He's also a doctor, a cop and a gunslinger, characters that gave Mr. Bronson his status as celebrity.
  • Stationary Boss: He spends the entire fight shooting at Travis from the pitcher's mound.

Voiced by: Kimberly Brooks (EN), Eri Kitamura (JP)
Click to see  her in No More Heroes 2

You will pay with your life! At last, I have my chance. I will now avenge my father!

The 8th ranked assassin, a cold-blooded schoolgirl living a double life. She's out to kill Travis just as he's out to kill her - she believes that he killed her father. By far the most frequently cited to mess you up if you're not ready for her. She returns in the sequel as Travis' self-proclaimed apprentice and scores some kills in his place. Real name: Scarlet Jacobs.

  • Afro Asskicker: She has an impressive, white-ish one.
  • Artificial Limbs: After she gets her right hand cut off after her boss fight, she presumably gets one under a Luke Skywalker-esque black glove when she reappears to save Travis' life from Jeane. She's shown with it again, but it gets temporarily torn off while fighting New Destroyman.
  • Big Damn Heroes: Perhaps in exchange for sparing her life, she rescues Travis in the end of the final battle.
  • Calling Your Attacks: "Sonic Sword!" "Bloody Sunday!" "Black Monday!"
  • Combat Stilettos: In Desperate Struggle.
  • Defrosting Ice Queen: Compare the cold and aloof Shinobu to her older, more cheery and cockier self who is fawning over Travis in the sequel.
  • Dissonant Serenity: In the first game, she displays no emotion when she coldly kills her classmates just for maybe witnessing evidence of her double life. She only gets emotional when she thinks Travis is her father's killer.
  • Fanservice: Save the game as Travis, you hit the can. Save it as Shinobu in the sequel, Shower Scene.
  • Fragile Speedster: She can avoid all of Travis's attacks with ease, vault around the battle arena, dodge so quickly she nearly turns invisible and can outright ignore Travis's own Flash Step technique. The only saving grace of the fight is her HP is relatively low for a boss.
  • Glass Cannon: She can dish out enough damage to effectively be a OHKO on higher difficulties, but has less HP than most other bosses.
  • Gratuitous Japanese: She regularly intersperses her battle cries with Moe! in the sequel akin to Travis.
  • He Knows Too Much: She kills her classmates after they learn she's an assassin. Travis calls her out on it.
  • Hot for Teacher: In the sequel, she's adopted Travis as her master and appears to have a crush on him.
  • Joshikousei: Fights assassins in her schoolgirl outfit. She's ditched it by the second game for a black Mini Dress Of Power.
  • Karma Houdini: She's one of the game's assassins explicitly shown to have killed civilians in cold blood but, even though it's hinted he disapproves it, Travis doesn't kill her. The others (such as Destroyman) weren't so lucky.
  • Katanas Are Just Better: She uses a katana called the "Three Girl Rhumba's Sword", and it's decorated with little stuffed animals. Notably, it's not a Laser Blade of any kind, but it appears to have some kind of weird property given it can create sword beams.
  • Little Miss Badass: She's the youngest assassin in the association, but just as deadly as the others, if not more so.
  • Otaku: Downplayed (especially compared to Travis), but she has a few hints of this. She takes on a Japanese pseudonym, wields a katana, and as Travis notes, she talks and thinks like a protagonist of a samurai movie. She's also just about the only one in her school that wears a schoolgirl outfit, implying that it's a fashion choice rather than a mandatory uniform. In the sequel, she even starts using Gratuitous Japanese.
  • Scarf Of Asskicking: In the sequel. Seems that looking up to Travis makes one more apt to play out tropes.
  • Sword Beam: Her Sonic Sword/Gentoken attack.
  • Teleport Spam: Used during her ultimate attack.
  • Took a Level in Badass: While by no means an incompetent assassin, by the time of the sequel, she's become recognized as one of the most prestigious assassins in all of Asia.
  • Wake-Up Call Boss: The first one who can kill you in a single hit (it's not really an instant kill, but it does enough damage to kill you if you're even slightly wounded), the first one to emphasize the importance of wrestling moves and the first one where it's practically required to know how to Dark Step on Bitter. And her ridiculous speed and aggressive combos make direct combat a suicidal effort.
  • You Killed My Father: She doesn't seem to care about the fight... until Travis turns on the beam katana. Then she goes ballistic and starts yelling this. For the record, he didn't. Fanon favors Henry.

Voiced by: Josh Keaton (EN), Koichi Sakaguchi (JP)

Come and get some, punk!

The 7th ranked assassin, an actor in indie films that uses his character's superhero gimmick suit to hide deadly weapons. In really questionable places. He's initially taken by surprise by Travis, but is able to prepare thanks to quickly tossing Travis an Idiot Ball. Secret identity: John Harnet.

  • Ambiguously Bi: Destroyman's superhero appearance is very campy. His primary superhero outfit color is light purple, has machineguns in located in his nipple area and his crotch area has briefs with a built in laser system. He made some suggestive comments towards Travis and when defeated, screams for help. His overtly sexual comments towards Shinobu suggest that he's at the very least attracted to women.
  • Ascended Fanboy: The financier and star of the independent "Destroyman" movies.
  • Ax-Crazy: Dude's unhinged. In the second game, only one of New Destroyman is Ax-Crazy.
  • Calling Your Attacks: "Destrooooy BEAM!" Deconstructed though, as Destroyman's hammy shouting and posing only serves to open him up for attack and makes him easy to telegraph. Also Justified in-universe, since his suit is powered by a built-in SFX converter, meaning he can't use the attacks unless he yells them out.
  • Camp Straight: He's this if he's not bi.
  • Changing Clothes Is a Free Action: Asking Travis to turn around was just so he could get a cheap shot; he went from mailman uniform to full-body spandex in about the space of a second.
  • Clothes Make the Superman: He only fights with his Destroyman outfit.
  • Combat Pragmatist: Before his first fight, he tries to shoot Travis in the back when Travis allows him to suit up.
  • Faux Affably Evil: He's a psychotic, unrepentant bastard, but he's just so over-the-top.
  • Half the Man He Used to Be: How Travis ultimately takes him out.
  • I Surrender, Suckers: After his first fight with Travis. Whereupon he unleashes his nipple machineguns (only to be almost immediately diced in half by Travis).
  • Large Ham: Contender for the hammiest assassin.
  • Light Is Not Good: What with being a superhero and all.
  • No-one Could Survive That!: After taking advantage of Travis' stupidity, he basically says this, including surprise on not being killed himself. Also, he came back for the sequel. Despite being bisected down the middle at the end of his fight in the first.
  • Psycho for Hire: The first real crazy "assassin" you fight. Illustrated by the game itself before he reveals his True Colors—the screen shakes and pulses wildly as he cheerfully talks with Travis, hinting at his mental instability. And note his day job as a mail carrier, a profession widely believed to be the domain of complete lunatics in the United States. There's a reason they call it "going postal"...
  • Smug Snake: Despite mocking Travis for falling an obvious trick (the length of one would qualify for a "The Reason You Suck" Speech if not for the fact that he kept more paraphrasing the same thing), he's not nearly as clever as he seems to believe.
  • Split Personality: In the first game, it seems he's simply putting on a facade. In the sequel, it is a more literal split.
  • Unusual Weapon Mounting: He's got laser beams on his ears, nipple-mounted machine guns, and a Wave Motion Gun codpiece.
  • We Can Rebuild Him: Both halves of him.

    Holly Summers 
Voiced by: Kim Mai Guest (EN), Fumiko Orikasa (JP)

A bud that will never blossom...farewell, my sweet seventh.

The 6th ranked assassin, a former model with a prosthetic leg. She takes full advantage of Travis' unwillingness to hurt a woman, setting up pit traps for him and using the rocket launcher in her fake leg on him when he slips up.

  • Armor-Piercing Question: Seems to try this at the beginning of her match. It doesn't take.
    Holly: Do you like fighting?
    Travis: Yep.
    Holly: Do you like killing?
    Travis: Live for it.
    Holly: Do you like fear?
    Travis: Can't say. Never felt it.
  • Badass Bookworm: She fights far more intelligently than the other ten (at least most of the time) and is explicitly referred to as an "academic."
  • Better to Die than Be Killed: Inverted, as Holly would much prefer Travis to kill her. When it becomes clear that he won't, she does it herself.
  • Death Trap: She uses pitfall traps to harm Travis during battle.
  • Died Standing Up: Her headless body is still standing after she eats a grenade.
  • Face Death with Dignity: She notes that the loser has to die in a ranked battle. Rather than await what the UAA has in store for her, she puts a grenade in her mouth after giving Travis the pin. What makes it even more heartwrenching is that she states that she could 'accept defeat from the likes of you [Travis]. She even thanks for hesitating to kill her.
  • Famous Last Words: "Academics like to fantasize too, you know?" (smiles and puts a grenade in her mouth)
  • Go Out with a Smile: And a grenade in her mouth!
  • Handicapped Badass: She's got a rocket launcher in her fake leg. That alone is pretty badass. She's also able to dig holes in sand surprisingly fast.
  • Last Request: "Open your eyes and never look back. Promise...never forget me."
  • Leg Cannon: Fires missiles from her prosthetic leg.
  • Love at First Punch: Travis really seems to connect with her and treats her body with respect. Also, she's the only one who Travis loves for her soul and nothing else.
  • Macross Missile Massacre: From her fake leg, no less.
  • Off With Her Head! Puts a grenade in her mouth that takes her head and left arm off.
  • Puzzle Boss: Much of the fight is figuring out how to avoid her traps.
  • Shovel Strike: She can kick your ass five ways to next week with her shovel.
  • Your Head Asplode: And most of her right shoulder, too.

    Letz Shake 
Voiced by: Dee Bradley Baker (Letz Shake - EN), Fred Tatasciore (Dr. Shake -EN), Setsuji Soto (Letz Shake - JP), Takaomi Ashizawa (Dr. Shake - JP)

Oh Ja! I feel a good undulation. Your rumbling is excellent. I think I'm going to lose ze bowel control!

The 5th ranked assassin, an immigrant from Singapore who made off with an experimental military earthquake generator. He awaits Travis quite far out of town.

  • As Long as It Sounds Foreign: He's said to be from Singapore. His accent is anything but. It kinda sounds German. It's really hard to tell anyway, since he only gets a few lines before he is killed by Henry.
  • Bait-and-Switch Boss: The battle isn't going to be you against that hulking monstrosity. Nor is it going to be you against its wielder to stop said monstrosity. In fact, Travis doesn't have to fight at all, not even against the guy who bogarts the kill. At least, not until the end of the game.
  • Brain in a Jar: Belonging to Doctor Shake, his father.
  • Earthquake Machine: His "Disaster Blaster," an enormous, silo-like device seemingly powered by the brain of its inventor, Letz Shake's father, Dr. Shake, and is apparently capable of unleashing a magnitude 20 seismic blast when fully charged. We never get to properly see it in action though, as it's sliced in half and blown up by Henry at the very last second.
  • Everyone Calls Him "Barkeep": Real name is never revealed in the first game, though the brain in the jar is that of Dr. Shake, his father.
  • Funny Foreigner: A goofy, hammy, insane Singaporean, with a stereotypical German accent slapped on top.
  • Not Quite Dead: Turns out the earthquake generator survived the encounter and makes a return appearance in No More Heroes 2, as the 10th ranked assassin, and you actually get to fight him this time.
  • Shout-Out: He appears to be wearing a Virtual Boy and Power Glove, his weapon is based on the Playstation 3 and Xbox 360 hardware and he even pulls a Michael Jackson pose.
  • Technology Porn: The preparation for the earthquake generator.
  • The Unfought: To Travis's chagrin. Dr. Shake (the machine) and Travis get a proper duel in the sequel, however.

    Harvey Moiseiwitsch Volodarskii 
Voiced by: James Horan (EN), Koji Yusa (JP)

Let's see what you're made of, country boy!

The 4th ranked assassin, an illusionist and escape artist that prefers using both death traps and Dual Wielding Laser Blades (although smaller than the ones Travis uses). Also gives Travis an Idiot Ball before the fight, although Travis wises up much faster this time.

    Speed Buster 
Voiced by: Mitzi McCall (EN), Kimiko Saito (JP)

The 3rd ranked assassin, a seemingly senile elderly homeless woman who turns out to have a Wave Motion Gun in her shopping cart. She apparently has some history with Thunder Ryu.

  • Affably Evil: Subverted. Like Harvey, she seems like a perfectly normal old woman until we get to see her Wave Motion Gun (and especially her Boss Banter she says during the fight). Played straight at the end though, right before Travis chops her head off.
  • Animal Motifs: Her Wave Motion Gun starts out as a shopping cart, then an egg, then a chick, then a chicken, and finally a rooster.
  • Benevolent Architecture: Her laser beam can't hit you if you're hiding in one of the many dilapidated buildings or alleys, and attacking a nearby street light will cause a chain reaction of street lights falling like dominoes, ending with one striking her cannon and breaking it.
  • Corridor Cubbyhole Run: Her boss fight (and stage) is running down an street, avoiding blasts from her Wave Motion Gun by ducking into alleys.
  • Does Not Like Men: Though she makes an exception for Thunder Ryu and Travis.
  • Everyone Calls Him "Barkeep": Again, even the supplemental materials list no name.
  • Face Death with Dignity: She accepts death after Travis defeats her.
  • Glass Cannon: Completely powerless without her laser cannon. And her laser cannon can be taken out by simply dropping a street light onto it.
  • Graceful Loser: Compliments Travis's skills and gives him a peck on the cheek right before he decapitates her.
  • Obfuscating Stupidity: Acts like she can't hear Travis... while preparing her massive gun.
  • Never Mess with Granny: If you don't want a huge-ass laser to the face. Just ask Thunder Ryu.
  • Puzzle Boss: It's really all about dodging her cannon until you can get close enough to sabotage it; she's too old to put up much of a fight.
  • Shopping Cart Antics: She appears in battle with a random shopping cart full of produce in it... which after a lengthy transformation period, turns into an enormous radioactive particle beam cannon called the "Buster Launcher."
  • Villainous Breakdown: As you get closer to her Wave Motion Gun, her battle dialogue changes from taunts and insults to screaming at you to stay away.
  • Wave Motion Gun: Let it hit you and it's bye-bye. You'll survive two or three hits on the lower difficulties (although it will burn out the Beam Katana), but on Bitter you have to get out of the way.

    Bad Girl/Charlotte 
Voiced by: Kathryn Fiore (EN), Yuko Sanpei (JP)

Pop quiz. Why am I such an angry bitch? Seriously, no matter how many I kill, it's all the same. They're all. Going. To pay. Yeah. With their fucking lives.

The 2nd ranked assassin, who is an overly made-up woman in a pink baby doll dress and carrying around a bloody baseball bat. While all of the assassins, including Travis, are obviously unhinged to some degree, Bad Girl is out-and-out psychotic. Easily the most unnerving of the opponents. Real name: Charlotte.

  • Abnormal Ammo: Cloned gimps.
  • Ax-Crazy: She has a conveyor belt that bring in a line of cloned gimps that she hits and kills one by one, and also hits them at Travis like baseballs. This trope doesn't begin to describe her.
  • Back from the Dead: Her father brings her back to life in "Travis Strikes Again", except she comes back in the body of a dog.
  • Badass Normal: About as normal as someone in this series can get, she relies on what appears to be a normal weapon without any tricks set up in the fight.
  • Batter Up!: Her Weapon of Choice. She even says this phrase verbatim when using her most basic attack.
  • Combat Stilettos: She wears extremely high spike heels during your fight. Unusually for this trope, they visibly affect her ability to walk or run - but she's still one of the toughest fights in the game. One wonders what she could have done if you'd interrupted her in different shoes.
  • Cute and Psycho: As part of the send up of the "hot blonde cheerleader" trope. She's one of the most unhinged assassins in the game, but still quite cute.
  • Daddy's Little Villain: Loved by her father despite being over the top insane and violent.
  • Determinator: Even getting run through by a beam katana doesn't stop her from beating Travis to a pulp. Travis only wins by surrendering to make her stop hitting him, at which point she finally bleeds out.
  • Diabolus ex Nihilo: Throughout the first No More Heroes, the assassins Travis faces at least have some explanation as to who they are. Death Metal has a mansion and a life of luxury, Dr. Peace has an estranged daughter, Harvey is a stage magician, Speed Buster is an old woman who hates men but seems to have an odd friendship with Thunder Ryu... with Bad Girl, you get nothing. There's no Freudian Excuse, no mention of friends or family note ... she doesn't even seem to have an occupation other than being a killer. Travis does not expect this and the fact that there is literally nothing else to her character beyond murder disgusts him. He even drops his few shreds of chivalry for the fight with her.
  • Drunken Master: It's not-so-subtly implied that she's totally hammered during the fight, but she will kick your ass into next week with that bat.
  • Establishing Character Moment: Even more so than the other assassins in their cutscenes - in her first thirty seconds, she kills five gimps with a baseball bat while cheering and laughing about it, swears like a sailor, gets a beer out of a fridge filled only with beer cans, and downs said beer in only a few seconds.
  • Everyone Calls Him "Barkeep": With her, though, it's likely that she doesn't even care to have a name.
  • Fan Disservice: Her imagery definitely invokes fanservice, but it gets kinda lost underneath her utterly deranged and disturbing personality and philosophy.
  • Faux Affably Evil: She offers Travis a beer before fighting him, and soon reveals that she's an utter psycho. Soon as she notices that Travis thinks he's better than her, she goes from zero to murder in fifteen seconds.
  • Foil: As of No More Heroes 3's first trailers, to Bishop and Jasper Batt Sr. The deaths of two comially unmemorable characters are the catalysts to the second game's dramatic revenge plot despite being nothing more than footnotes in their own original game and irrelevant to the audience, now the fan favorite Bad Girl has someone mourning her and avenging her despite being arguably the worst and most deranged person Travis has ever met.
  • For the Evulz: Judging by her monologue, this is what drives her.
  • Flaming Sword: When her health gets to about half, there's a short cutscene where she takes a swig of whiskey and ignites her breath to set her bat on fire. From that point on, her downward swing attack makes a large explosion that's hard to dodge.
  • Flunky Boss: Several times during the fight she runs to the conveyor belt and uses her bat to launch the clones at Travis like projectiles (the player can deflect them back at her with a pinpoint attack) The clones then fight like regular Mooks.
  • Girl with Psycho Weapon: Cute girl, bloody bat.
  • Girly Bruiser: That Sweet-Lolita dress, heels and make-up don't hinder her asskicking abilities in the least. She's even now the trope picture for the former.
  • Gray Eyes: Would fit Type Five (she certainly is dangerous) but doesn't have the cold, professional demeanor that those types have. Instead, Bad Girl is gleefully psychotic.
  • Hard-Drinking Party Girl: A very violent version, as she's a twenty-something girl gleefully plastered on nautical gallons worth of beer, but her Alcohol Induced Shenanigans are less swinging from a chandelier, and more beating people to death with a baseball bat.
  • Knight of Cerebus: Is the only assassin in the original that has no comedic quirks to her, and by far the most violent.
  • Lady Drunk: A rather young example. During the cutscene before the fight, Bad Girl downs a whole can of beer - taken from a refrigerator that has only beer inside it - in under five seconds. She does it again in less time later-in between a cut to Travis and her throwing a beer can, Bad Girl emptied it entirely (you can tell by the clinking on the ground).
  • Lightning Bruiser: She can run fast, hits like a truck, and can take a beating too.
  • Like Father, Like Son: Turns out to share weapon affinity and drinking habits with her father.
  • Lady Swears-a-Lot: Every third word from her mouth is a swear.
  • Mini Dress Of Power: Which emphasizes her Sexy Walk.
  • Not So Different: During the prefight cutscene Travis says "You're no assassin, you're just a perverted killing maniac." Her response: "In essence, they're the same."
  • Perfect-Play A.I.: In battle, she'll usually just saunter towards Travis very slowly and go ballistic when he's actually within attack range. If the player tries to stay away, she'll resort to her gimps instead.
  • Pink Means Feminine: Bad Girl is, well, a pink girl.
  • Playing Tennis with the Boss: You can hit her gimps back at her. Careful though, because she'll sometimes send them right back at you.
  • Playing with Fire: After she Turns Red, she douses her bat in alcohol and sets it on fire.
  • Pyrrhic Victory: Technically, her duel with Travis ends with him losing, as he surrenders to make her stop hitting him; not that it does her much good, as she dies about five seconds later, making Travis the winner by default.
  • Roaring Rampage of Revenge: Subverted. Why is she such an angry bitch? She doesn't need a reason. She just wants to make people "pay with their fucking lives" For the Evulz.
  • Sexy Walk: Two variations of it, one with dragging the bat and less hip swaying and the other holding the bat like a cane; swinging her hips enough to bounce her skirt side to side.
  • Small Role, Big Impact: A relatively minor character in the game as a whole, but her death is what sets off the plot of Travis Strikes Again: No More Heroes, in which her father, known as Bad Man, decides to get revenge on Travis.
  • Straw Nihilist: Unlike the other assassins, there is nothing truly that could be considered "humane" about her. She kills people For the Evulz and doesn't even seem to take pleasure in that. What's more, she's coherent enough to know that she's a nihilistic killing machine and has more or less resigned herself to it.
  • Taking You with Me: She tries her damnedest to do this to Travis. He actually does concede to her, and he goes unconscious from her blows as she dies. Travis doesn't so much win this fight as much as he just loses last.
  • Tranquil Fury: Just look at how her mannerisms shift after Travis tries to pull Even Evil Has Standards on her. She goes from being openly unhinged, flitting from Faux Affably Evil to Ax-Crazy at the drop of a hat, to much calmer and more collected. Travis quite clearly hits a nerve with her.
  • Villain Has a Point: Despite being a "perverted killing maniac", she isn't wrong in telling Travis that he shouldn't try to spout his own ethical superiority. Regardless of the justifications and his supposed moral high ground, he is still killing people for his own entertainment and gratification, no matter how far he'll go to prove otherwise. There's no real need for him to be ashamed or to have the need to justify his actions, and even less need to think he's somehow better than other assassins.
  • Wounded Gazelle Gambit: And if you fall for it, it's a One-Hit Kill. On you, not by you. To tell the difference, look at her hands when she starts crying. If she has one hand on her baseball bat? Stay away. If she has both of her hands on her face? Hack 'n' slash away!
  • You're Insane!: And if it comes from Travis, you know she's messed up.

    Dark Star 
Voiced by: Steve Blum (EN), Tessho Genda (JP)

Welcome to my castle. I heartily receive you, my son.

The number one ranked assassin of the UAA, and Travis' ultimate target. Lives way out of town in a large castle, and awaits Travis' approach for a very special reason... to start messing with his mind before he kills him, of course. He's a guy that enjoys that sort of thing.

  • Animal Motifs: Dragons, to mirror Travis' tiger motif.
  • Badass Cape: A very badass full mantle. Shame he doesn't actually wind up doing anything badass.
  • Bait-and-Switch Boss: Jeane (the human) takes him out before the battle begins, and takes over Final Boss duties.
  • Cool Mask: Complete with a retractable dragon tail-shaped laser whip.
  • Darth Vader Clone: Acts and speaks like Darth Vader, and makes Travis think for a brief moment he is his father.
  • Everyone Calls Him "Barkeep": Though he tries to convince Travis that he's his father, who presumably does have a name Travis knows.
  • Evil Sounds Deep: Part of being a Darth Vader Clone and the #1 highest ranked assassin.
  • Impossibly Cool Weapon: The "blade" of his "Horse Saber" is an enormous energy whip-thing that resembles a giant laser dragon. Even when Dark Star's killed off and you instead fight Jeane, it still forms the giant ring that you two fight in, which gradually shrinks as you duke it out.
  • Luke, I Am Your Father: Dark Star is Travis' father. Actually a lie; Dark Star said it to mess with Travis and get in his head before their fight.
  • Spikes of Villainy: On his armor.
  • Whip It Good: His beam katana is closer to a controllable dragon whip than a blade.
  • The Unfought: He's killed before the real final battle begins.

Other Assassins

     Unknown Assassin

I'm afraid not. These fights don't work like that. It's time to die, Mr. First Rank!

An assassin below Travis in the ranks. He appears in the game's ending to challenge Travis' position.

  • Bait-and-Switch Boss: Don't worry, you won't have to run around Travis' apartment, trying to fend the guy off while getting your own beam katana.
  • Expy: Looks (at least from what little you see of him) like Garcian Smith from killer7. The circumstances of trying to kill an assassin in a hotel are also very similar to Garcian's backstory, even more so if you've completed Lovikov's sidequest. Doesn't help that Garcian and the Smiths' first target was also named Travis.
  • The Faceless: You never get a good look at him.
  • Half the Man He Used to Be: Courtesy of Henry.
  • Laser Blade: His apparent weapon of choice. Fitting, since if the second game is any indication, beam katanas become much more common after Travis become #1.
  • Reality Ensues: Travis killed assassins above him to take their positions without thinking about how he was also inheriting their status as a target.
  • Unknown Rival: He bursts into Travis's bathroom, also with a beam katana, out to take Travis' position. Travis has no idea who this guy is, and particularly why he won't respect the sanctity of the restroom.

    Jeane (Person) 
Voiced by: Kari Wahlgren (EN), Mamiko Noto (JP)

Go ahead. Draw, brother.

Travis' ex-girlfriend, who he hasn't seen in two years.

  • All There in the Manual: Literally, her only mention before her actual appearance is in the instruction manual.
  • Bare Your Midriff: Dresses like an MMA fighter, in spandex and a sports bra.
  • Badass Normal: Just punches and a few wrestling moves. No robots, guns, swords, or anything. And she will kick you ass.
  • Big Bad: The closest the first has to one.
  • Brother–Sister Incest: She slept with her half-brother, namely Travis, who didn't know it at the time, so he was suitably Squicked when he eventually found out.
  • Cain and Abel: The Cain to Travis' Abel.
  • Chekhov's Gunman: Aside from her passing mention in the manual, there's also a picture of her in a white dress next to Travis's answering machine. In Desperate Struggle, the picture has Jeane's face scribbled out with a marker.
  • Death Equals Redemption: Well, more like Death Equals Reconciliation, as she and Travis make peace with one another before Travis kills her. Jeane has no qualms with death, complimenting Travis and holding her head high. She even smiles before Travis deals the final blow, delivering the line "Good night, Travis".
  • Department of Redundancy Department: "You know that manga called Miyuki? The Japanese one?"
  • Fast-Forward Gag: Her exposition towards Travis.
  • Final Boss: Takes Dark Star's role as this after she kills him.
  • Fingerless Gloves: Like an MMA fighter.
  • Fragile Speedster: Her health is actually quite low for a boss for the point in the game she's fought, but she has a nasty habit of dodging/countering everything. Oh, and she Flash Steps all over the place.
  • Good Old Fisticuffs: She uses no weapon, and is apparently an expert at hand-to-hand fighting.
  • Groin Attack: Extreme version. She takes Dark Star down by launching her fist though his crotch.
  • Knight of Cerebus: She brings some darker overtones to what was previously an ultraviolent yet very silly game about a guy winning a lightsaber on eBay and testing it out by killing people by revealing that Travis' true motive was revenge for his dead parents.
  • Luke, I Am Your Father: "Travis, I am your half-sister".
  • No-Sell: The only human sized enemy in either game that Travis can't grapple, since she'll turn it against him every time he tries.
  • One Steve Limit: Averted. Travis named his cat after her.
  • Red Eyes, Take Warning: One of the most dangerous bosses, and she's got red eyes.
  • Roaring Rampage of Revenge: Jeane's motivation for everything she's done, which includes killing Travis' parents and messing with him.
  • Rush Boss: She's vicious, powerful, and rarely leaves herself open, but doesn't have much health to spare once you start landing hits.
  • Self-Made Orphan: Well, half true. Her mother died by the hands of her father (or committed suicide because of his abuse), and she then killed him.
  • Shout-Out: Compares her situation to that of the manga Miyuki.
  • Stripperiffic: To a degree; all she's wearing is a tank top and shorts that are cut to show off her panties.
  • Take That!: She delivers the immortal "No More Heroes Forever" line.
  • Woobie, Destroyer of Worlds: Her life completely sucked. Her response was to kill the man responsible for ruining it. Given that she became an assassin afterwards, it seems that this wasn't enough for her and she's now making a living out of killing. By the end, it's little wonder she's perfectly fine with dying.
  • Wounded Gazelle Gambit: If you land a punch or kick on her, or even simply win a power struggle, she'll instantly dizzy rather than be knocked down. But since attempts to grapple with her always end badly for you....
  • Wrestler in All of Us: Puts Travis in an armbar if he moves to grab her.

    Henry Cooldown 
Voiced by Quinton Flynn (EN), Katsuyuki Konishi (JP)
Click to see  him in No More Heroes 2

You're a disgrace to yourself and all those you've killed...

A mysterious man with an Irish accent that first runs into Travis when the latter is the 6th ranked assassin and the one who actually kills Letz Shake. He promises to meet Travis again and go into more detail next time.

  • All There in the Manual: His last name was revealed as "Kuurudaun" ("Cooldown") on the japanese Desperate Struggle site.
  • Badass in a Nice Suit: Impeccably dressed, even when he's kicking ass.
  • Badass Longcoat: In the first game. Noticeably missing in Desperate Struggle, where it's replaced with a Waistcoat of Style.
  • Big Damn Heroes: Showing a small part of his Big Brother Instinct thanks for Travis' hospitality while he was recovering, Henry saves Travis from Jasper Batt Jr. after the attempted Mind Screw. He then distracts some Attack Drones and later sits on the sidelines before leaving.
  • Duel Boss: With him being Travis's non-evil twin and fighting with the same weapon and style as him, this one's a given.
  • Dynamic Entry: How he takes out Letz Shake and his earthquake generator.
  • Enemy Within: Mimmy. Technically she's supposed to be Travis', since she's a personification of all his anime-related fetishes, but it's Henry who ends up fighting her.
  • Harmless Freezing: Dr. Letz Shake defeats Henry before the Rank 10 fight in Desperate Struggle, then freezes him in carbonite and parades him around as a trophy.
  • Impossibly Cool Weapon: His Laser Blade has a beam crossguard.
  • Luke, I Am Your Father: It turns out that he's Travis' long-lost twin and Sylvia's husband of ten years. Their battle is technically unresolved, but both brothers return in the sequel as playable characters.
  • Marathon Boss: Has an absurd amount of health on Bitter in the first game. It can take well over a thousand hits to bring him down.
  • Medium Awareness: Almost all of his appearances are between this and Leaning on the Fourth Wall.
  • Mirror Match: He and Travis have a lot in common in terms of swordplay.
  • No Celebrities Were Harmed: His appearance is based off of the late Ian Curtis, lead singer of Joy Division.
  • No Fourth Wall: When he shows up, the fourth wall goes bye-bye, both for him and Travis.
  • Screw This, I'm Outta Here!: His response to Jasper Batt Jr. turning into a giant balloon thing.
    Henry: It's not happening, brother. I can't be associated with that travesty. I mean I've got standards, for fuck's sake!
  • Sophisticated as Hell: It may just be the accent, but he seems classy. When he's not dropping f-bombs all over the place.
  • Separated at Birth: The reason why Travis didn't know about him until the end of the first game.
  • Shirtless Scene: In the second game.
  • Shout-Out: There's a Casting Gag about Raiden in the first game. In the second, he also manages to do one to Han Solo's fate in The Empire Strikes Back.
  • Troll: Practically his defining trait. In the first game, he steals one of Travis's kills, taunts him about it, and disappears. In the second game, he steals three of Travis's kills, then posts pictures of them in his motel room, just as a reminder.
  • True Final Boss: He's the last opponent Travis faces in the first game.
  • Theme Twin Naming: With Travis. Their last names are Cooldown and Touchdown.


    Thunder Ryu 
Voiced by: Paul Nakauchi

Former wrestler and Yakuza member who now runs a gym. There, Travis can train to become stronger, learn new moves, and get hit on by his mentor. He has a history with Speed Buster and is eventually killed in a duel with her, transforming into Travis' Spirit Advisor.

    Doctor Naomi 
Voiced by: Vanessa Marshall

A scientist in the warehouse area of Santa Destroy who specializes in beam katanas. She sells both the katanas and the upgrades for them to Travis.

  • Absolute Cleavage: Her breasts have grown considerably since the first game. Her shirt has not.
  • Bare Your Midriff: It's very hard to notice, but it's there.
  • Cool Shades
  • Fanservice Pack: Her breasts are much larger in the sequel. There's the popular theory that all of the money Travis spent on beam katanas and upgrades in the first game went straight to her chest. However crazy this idea might be, this is Suda51 we're talking about.
  • Gainaxing
  • Hot Scientist
  • Jiggle Physics: Her breasts physics are some of the most gratuitous non-combat uses of the engine in the game.
  • Male Gaze: Yup. She even calls you out for it in Desperate Struggle.
  • Older Than They Look: The Japanese website lists her age at 63 years old. She looks like she's in her 20s.
  • Red Herring: The manual mentions some kind of dark secret of hers, even though she experiences no character developement and never leaves the lab. Not addressed in NMH 2, but still a possible Chekhov's Gun. The Japanese website states that she's actually 63—she apparently uses her science to make herself younger.
  • Tsundere: Though she's dismissive of Travis' Otaku lifestyle, she still flirts with him. Though that could be just to get him to buy more stuff (not that there's anyone else selling beam katanas nearby).
  • Welcome to Corneria: Where's that "new toy" you keep promising, Naomi? May refer to the Glastonbury introduced in the sequel. Of course, after you've bought everything available in the sequel, she refers to another unnamed new toy.
  • Zettai Ryouiki: Only noticeable in the sequel when she stands, but it is there (though only around a Grade B).

    Randall Lovikov 
Voiced by: Fred Tatasciore

A drunk who hangs out in a bar down a side street, he'll offer to teach Travis extra moves if he can be presented with seven "Lovikov balls." Given that his training involves beating Travis up, he might be the fastest at putting someone through Training from Hell ever.

  • The Alcoholic: You can only find him at the bar, and he's pretty much impossible to converse with.
  • Drunken Master: He teaches various special techniques to Travis, albeit his teaching methods aren't exactly painless.
  • Killed Off for Real: In No More Heroes 1.5.
  • Shout-Out: The Lovikov balls themselves are an obvious reference to Dragon Ball, and the moves he teaches are all references to the various assassins in Suda 51's previous effort, killer7. He even describes them as "souls".
  • Training from Hell: His is a contender for the fastest ever. He teaches Travis techniques in the space of one five-second beating.
  • Vodka Drunkenski: He's Russian and spends most of the time in the bar.

    Bishop Sidaks 
Voiced by: Matthew Mercer

The owner of the video place near Travis' apartment, and also he's Travis' only friend. He only generally appears if you're far from your bike, as he's the one who drops it off when you call. He'll also rent new wrestling videos to Travis to teach new moves.