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Characters / No More Heroes

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Here's the cast of misanthropes, miscreants, and general ne'er-do-wells (plus one adorable kitten) found in No More Heroes. For the characters introduced in the sequel, go here.

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Main Characters

    Travis Touchdown 

Travis Touchdown

Voiced by: Robin Atkin Downes (EN), Kazuya Nakai (JP)
No More Heroes
Click to see him in No More Heroes 2 
Click to see him in Travis Strikes Again 

The Heroic Comedic Sociopath Anti-Hero of the game, who is out to go from loser Otaku to would-be badass assassin. Begins the game as the 11th ranked assassin in the United Assassins Association. His life becomes significantly more complicated by becoming an assassin, including running into several levels of Squick and family he didn't even know he had.

  • Action Dad: It's revealed in Travis Strikes Again that he has two kids with Sylvia.
  • Alliterative Name: It's an impossibly cool one too. Even Charlie MacDonald agrees.
  • Animal Motifs: Tigers. Several of his shirts have tigers on them, and his Cool Bike is named after them. The name is transliterated in Japanese as "Torabisu", and "tora" means tiger. Also, he can transform into a tiger for a short period of time in the second game. And his wrestling moves include the Tiger Suplex and Tiger Driver.
  • Anti-Hero: Starts out bordering on Villain Protagonist. This changes a bit in the sequel, where thanks to deaths of the latter assassins in Desperate Struggle, he swears to destroy the UAA because of how it destroyed the lives of his fellow assassins. He falls under Classical Anti-Hero now. Travis Strikes Again shows that this development stuck. While still fairly abrasive and foul-mouthed, he shows overt respect towards his opponents much more frequently, is empathetic to Dr. Juvenile's plight, and agrees to help Badman resurrect his daughter when he easily could've killed him.
  • "Awesome McCool" Name: Lampshaded by Charlie MacDonald in the sequel. Made a little less awesome, however, if you shorten his full name to "Travis T."
  • Ax-Crazy: Anytime Travis becomes involved with a fight for his life—be it something he's seeking out or someone seeking him—he will enjoy it with a smile.
  • Blood Knight: Travis apparently got started as an assassin because he bought a beam katana off the Internet and found his bloodlust after killing Helter Skelter.
  • Breaking the Fourth Wall: The first game's opening and ending sequences. He does it periodically throughout the second.
  • Broken Pedestal: He secretly wished to avenge his murdered parents in the first game, only to find out that his father was a deadbeat rapist.
  • Byronic Hero: At first. Character Development at the end of the game and continuing into Desperate Struggle helped greatly.
  • Calling Your Attacks: He even named them after attacks from his favorite anime.
  • The Cameo:
    • A Mii Costume in his likeness appears in Super Smash Bros. Ultimate as downloadable content.
    • Travis also appears as a pawn in the Japanese version of Dragon's Dogma, exclusively to the Switch version of the game.
  • Captain Obvious: There are a few scenes where Travis explicitly points out how something happening shouldn't possibly be happening. Most prominent in the aftermath of the Skelter Helter fight in the sequel, where Travis can't believe that Skelter is talking to him after Travis decapitated Skelter.
  • Character Development:
    • While he did change a little bit in the first game, it's nothing near the growth he went through in the second. In the beginning, he's the same immature otaku that he had always been, but some of the battles throughout the game (namely Ryuji being heartlessly gunned down by Sylvia when he considered him an honorable man and a Worthy Opponent, his decision to leave Captain Vladimir's body unharmed by Sylvia's goons, and the outcome of his battle with Alice Twilight) completely alter his view on life, and by the end of the game, his goals have shifted from screwing Sylvia to being a hero in his own way.
    • His interactions with rival assassins also shows a great deal of development over the course of the series: he becomes a reluctant mentor for Shinobu after sparing her life in the original game, going so far as to spurn her sexual advances as it weirded him out a bit too much; he was all set to kick his brother Henry's ass six ways from Sunday in the original game, whereas in the sequel, he saves him from another assassin and lets him recuperate and watch some of his anime; but most poignant of all, in the beginning of Desperate Struggle, he couldn't be bothered to remember the name of Skelter Helter's brother, the first man he assassinated. As he finds Worthy Opponents throughout the game, though, he interacts with them more amicably, eventually culminating in his duel with Alice, the conclusion of which sees him promising to remember her name after he slays her.
    • Travis slowly becomes more of a genuine badass over time. In the first game he's regarded as a Butt-Monkey idiot by most of the first half of the rankings, but the bottom half seem to regard him as a genuine threat, especially Speed Buster and Harvey, hence their sneak attacks. In the second game, he's become Legendary in the Sequel and is revered as a legend in Santa Destroy for his skills, to the point where everyone is itching to fight him instead of the other way around. In Travis Strikes Again, he's become a world-wide legend, with some of the most influential people in the world knowing him by name and aiding him in his quest for the Death Balls. It's also worth noting that he gains a scar over his eye in this game, and scarred or "silver" eyes in Suda51's mythos usually denote incredible willpower and strength, as well as immense bloodlust.
  • Cheshire Cat Grin: Particularly whenever he enters a fight while in a good mood. The loading screen for the second game even shows a small picture of him sporting one.
  • Cool Bike: Travis' Schpeltiger.
  • Cool Loser: As hard as the games try to paint him as a complete loser, he supports himself and his otaku lifestyle by doing odd jobs, and is still a Made of Iron assassin with a lightsaber.
  • Cool Shades: A pair of lightly tinted aviators. He's never seen without them. Knowing how Genre Savvy Travis is, this is more than likely invoked.
  • Cutscene Power to the Max: As awesome the stunts you can pull off when in control, it doesn't even compare to what Travis can do—and take—in cutscenes.
  • Crazy-Prepared: He asked Naomi to make a Humongous Mecha; that is some preparation. If there are any doubts, he says, "I thought this might happen".
  • Crouching Moron, Hidden Badass: Despite being a stereotypical loser, he's built up an impressive body count against other trained killers.
  • Determinator: Becomes a gameplay mechanic in the second game. If you run out of health, you can furiously shake the Wii Remote and Nunchuck to come back from the brink with a few units of health (the number of times you can do this before dying for real varies on the difficulty.)
  • Disappeared Dad: In his escape to the Texas wilderness, it's revealed in Travis Strikes Again that he left behind a wife and child. It's revealed in the second DLC that he actually has two kids with his wife Sylvia.
  • Does This Remind You of Anything?: The way he recharges his beam katana is quite... evocative.
  • Downtime Downgrade: Between the events of Desperate Struggle and Travis Strikes Again, he got married and had a child (later revealed to be a daughter and a son) with Sylvia, but decided to leave them behind for vague reasons ("A man needs his hideout, y'know?").
  • Due to the Dead: He seems to practice this as seen in the events after his fights with Dr. Peace, Holly, Jeane, Ryuji, Margaret, Captain Vladimir, and Alice.
  • Dynamic Entry: His intro in the first stage of the first game. See below...
  • Establishing Character Moment: In the intro to the first game, Travis is riding the Schpeltiger towards Death Metal's mansion, breaks down the giant wooden doors outside, crashes into his fountain, jumps off, lands and yells "Fuckhead!", which is followed by two random, somehow-decapitated mooks' heads exploding into geysers of blood.
  • Even Evil Has Standards: Throughout both games, Travis never takes his weapon up against a civilian, killing only in UAA battles, events or assignments, or for revenge in the second game. In the first game, he expresses disgust at those who do (Shinobu, Destroyman, and Bad Girl, the latter two being shown as being irredeemable psychopaths). He's also really iffy about Shinobu's crush on him in the second game because he doesn't want to feel like a Dirty Old Man. He also refuses to step deeper into the criminal underworld than his ranking battles, despite the fact that he could easily become a borderline unstoppable murder machine.
  • Experienced Protagonist: As nebbish as the game likes to portray him, Travis has always had a dedicated training regimen par course training correspondence tapes and time at Thunder Ryu's gym. His wrestling prowess is also credited to how he once engaged in attempting to be a professional wrestler earlier in his life, and at one of the toughest real world wrestling training halls, the Hart House Dungeon.
  • Expy: To Dante of Devil May Cry fame albeit with the half-demon's love of rock n' roll and more conventionally "cool" things replaced by adoration for much less laudable pleasures like anime and video games. Like Dante, Travis has a custom leather jacket, a twin brother rival, a motorcycle, and was originally going to wield a firearm alongside his beam katana in some of the game's earlier concepts. His roguish attitude, however, is much more vulgar and aggressive.
  • Freudian Excuse: It's implied that the less than wholesome escapism aspects of his otaku lifestyle and drive into the assassination business to help fund it was caused due to Jeane's murder of his parents, and the need to murder her as vengeance for retribution for what she had done. Travis eventually outgrows his escapism and learns to confront his problems.
  • Glory Hound: In the first game, Travis was only an assassin because he wanted to prove himself as the best of the best. However, this eventually changes.
  • Gone Horribly Right: In the prologue and epilogue of No More Heroes 1.5, Travis's mass killings net him some major respect and even a statue in Santa Destroy due to his antics cutting down a lot of the more serious criminals of the town reducing the crime rate exponentially. Because he offed the three Pizza Bat CEOs however, Pizza Bat comes in a knockin' with a wave of bloodshed, targeting Randall Lovikov, annihilating his statue, sending the Quintet and a batch of killers to his doorstep, the Quintet getting away, and Pizza Bat establishing its buyout of the city.
  • Heel–Face Turn: Of sorts—after his battle with Alice, Travis resolves to become a true hero, starting with his vow to end the mindless bloodshed of the UAA. In an interview given to Nintendo Power a few months before Desperate Struggle was released, Suda expressed how he loved to picture Travis as a wrestler, and actually directly called it by the same term.
  • Heel Realization: Ever since the first UAA battle against Death Metal in the first game. It was not very apparent at first, but that speech representative of that rush of emotion was that of something nagging and tugging at Travis' soul telling him to "get out" and "find a way to paradise". Be it either his conscience or his heart, he came to realize that though his path of violence and bloodshed would likely net him a nice life like Death Metal's, that nagging feeling helped him realize that something more sinister and ominous was lurking underneath the facade.
  • Idiot Hero: Of the American Cool Loser variety. Though Travis is very analytical and technically smart, he has a serious lack of wisdom and is easily manipulable.
  • Impaled with Extreme Prejudice: A lot of his wrestling-move finishers involve laying his target out on the ground and then plunging his beam katana clean through their chest. That pointed tip on the end-cap is no joke.
  • Iron Butt Monkey: Even outside gameplay, Travis can take a lot of abuse and still live, whether he's electrocuted by Destroyman, blown up by land mines or dropped in the middle of an ocean.
  • Jerkass: So much. By the end of Desperate Struggle though, he seems to have developed into a Jerk with a Heart of Gold as the result of his increasing unease with killing. He's still kind of a dick in TSA, but his kinder aspects are more pronounced, especially with his interactions between him and Dr. Juvenile.
  • Laser Blade: "Beam katanas," Travis' Weapon of Choice.
    • Befitting his general nerdy-loser aesthetic, his initial beam katana (the Blood Berry) and his first two major weapon upgrades (the Tsubaki Mk-1 and Mk-2) look more like a cosplayer's replica-lightsaber than anything, with the unsheathed and ignited blades looking a lot more like fluorescent lightbulbs than anything actually dangerous. It's only after Travis starts undergoing some serious growth and maturation as a person, culminating in the death of his master Thunder Ryu during their fight against Speed Buster, that he can finally develop and use the Tsubaki Mk-3, an actual katana-shaped lightsaber.
  • Legendary in the Sequel: Held in high regard by some of the assassins in Desperate Struggle as "The Crownless King" or the "No More Hero," including Nathan Copeland, Kimmy Howell, and Alice Twilight. In fact, it's implied in the opening narration in Desperate Struggle that his actions in the previous game led to the UAA going from just a fake organization to an actual one.
  • Leitmotif: N.M.H., which is the theme of the first game and is worked into many of the songs.
  • Katanas Are Just Better: It doesn't matter how much his first three weapons look like fluorescent bulbs with a handle, they're called beam katanas. Played straight by his ultimate weapon, which really is a curved beam of light.
  • Made of Iron: Lets just say that, were this real life, the man's organs would be paste. He takes a lot of over-the-top (sometimes comically so) punishment, especially early in the first game.
  • Master Swordsman: He can deflect automatic-gunfire with his sword, slaughter scores of mooks at a time and is able to defeat virtually every other swordsperson he encounters. He qualifies.
  • Medium Awareness: Travis' Genre Savvy reaches these levels by the end of the first game, and the opening sequence of the second game shows that he's keeping up with it.
  • My Greatest Failure: If only for a moment, but he felt bad for not letting Holly Summers die by his hand and instead resort to killing herself in front of him with a sweet smile on her face.
  • Nosebleed: When seduced by Silvia in Desperate Struggle, although it's hard to notice as she's simultaneously positioning his Beam Katana by his crotch and then proceeds to kiss it. Travis' nose erupts in a geyser of blood and his Beam Katana turns on.
  • Not Afraid to Die: Though this is a prerequisite for his line of work, when Holly asks if he likes fear, he replies, "Can't say. Never felt it."
  • Official Couple: With Sylvia, as of the ending to Desperate Struggle. And they did have sex before Travis went on to fight Jasper Batt Jr.
  • One-Man Army: Barrels through not just the ranks of assassins, but the countless Mooks in the levels preceding them, and very rarely does he ever require backup.
  • Only Sane Man: Travis seems to be the only one who is aware how insane the world he inhabits is, but ultimately this trope is subverted since, despite pointing out the insanity, Travis doesn't object to it.
  • Otaku: Loves manga, anime and video games, but to the point where he's practically living in a hotel to support his hobbies. Unsurprisingly, one spoken major motivation going into the UAA was to help him keep the cash flowing for the merchandise.
  • Pre-Asskicking One-Liner: Par for the course for Travis to deliver this against rival assassins, but one that definitely takes the cake is against Jasper Batt Jr.'s final form.
    "Come on, prez! Unleash your hate! Your anger! Everything! I'll take it all and fucking kill you with it!"
  • Progressively Prettier: While Travis wasn't exactly ugly in the first game, his face takes on a less haggard and generally friendlier appearance in Desperate Struggle, likely to reflect the character development he goes through over the course of the game.
  • Punny Name: Travis Touchdown => Travis T. => Travesty, which is an apt description of what you're initially meant to view him as.
  • Red Baron: The manual of the second game, and at least two opponents, call Travis "The Crownless King" in reference to the events of the first. Later on, Travis starts calling himself the "No More" Hero.
  • Roaring Rampage of Revenge: The theme of the second game.
  • Samurai: Designed in mind by Suda to be a modern day samurai. Heck, maybe even a Street Samurai.
  • Shout-Out: His character design is inspired by Johnny Knoxville.
  • Sir Swears-a-Lot: Over the course of the first two games, Travis:
    • Says "Fuck" 32.5 times.
    • Says "Shit" 19 times.
    • Says "Hell" 18 times.
    • Says "Damn" 13 times.
    • Says "Bitch" 9 times.
    • Says "Ass" 8 times.
    • Says "Bastard" 2 times.
    • And this is not counting the actual combat, where every other deathblow seems to be accompanied by a shout of "Bastard!" or "Fuckhead!"
  • Sociopathic Hero: Travis skirts this line. Sometimes crosses over into Heroic Comedic Sociopath.
  • This Is Gonna Suck: "You've gotta be shittin' me!"
  • Theme Twin Naming: With Henry. Their last names are Touchdown and Cooldown.
  • Too Dumb to Live: Has a bad habit of trusting his opponents even though he knows that they're ruthless assassins. In the first game alone, he would have died of this at least twice were it not for Iron Butt Monkey and Cutscene Power to the Max.
    • First, at the hands of Destroyman, he accepts a handshake even though Destroyman already tried to sneak-attack him under the guise of asking him to turn around while he changes into his costume.
    • Second, in the cutscene before he fights Harvey, he literally volunteers to be strapped down and cut in half for a magic trick. And while he's helpless, he reminds the magician that he plans to kill him.
  • Took a Level in Badass: In the first No More Heroes, Travis was always usually placed in situations that helped him establish being the Johnny Knoxville inspired Iron Butt Monkey he was aimed to be, and combat wise, not only did he sound a lot more hesitant when throwing out his kill taunts, but he was lacking any special moves like his assassin contemporaries. In Desperate Struggle Travis sounds a lot more in the zone confidence wise, gains the passively empowering and super mode power up building Ecstasy Gauge, and has less Iron Butt Monkey moments.
  • Totally Radical: He has the aesthetics of this, living in a South-California beach town and dressing like he came off the cover of a Nintendo Power magazine advert for the Power Glove.
  • Tricked-Out Gloves: He can use the Death Drive Mk. II's Death Glove controller to utilise Skill Chips, which give him access to a wide variety of abilities.
  • Unorthodox Reload: Travis's beam-katanas are all recharged by, er, applying kinetic energy via vigorous up-and-down shaking motion. Yes, Travis does this in exactly the manner you would expect him to, and yes, you have to perform the motion yourself, in real life, with the Wii Remote/PS Move to do it in-game.
  • Unsympathetic Comedy Protagonist: In the first game.
  • Villain Protagonist: For a significant chunk of the first and second games, he's an amoral, unsympathetic jerk (albeit one usually played for laughs) who gladly kills his way up the UAA's ranks for the thrill of it. Over the course of both games, however, he gradually phases out these elements and becomes more along the lines of a Byronic Anti-Hero.
  • Weaksauce Weakness: His Beam Katanas are incredibly powerful weapons, but none of them are waterproof and a sustained shower is enough to put them out of commission until it's over, electrocuting him all the while.
  • Wouldn't Hit a Girl: Played straight at first, but quickly and progressively downplayed. Travis can't bring himself to perform a finishing blow on a woman, as seen in his fights against Shinobu and Holly. Though as his fights against Speed Buster, Bad Girl, and Jeane show, he drops the chivalrous act when his female opponent (respectively) does something that really pisses him off, shows a complete lack of sanity and willingness to fight fair, or simply demands a climactic final showdown. By Desperate Struggle, he's completely over it. The only woman he spares is Kimmy Howell, and it's implied that his choice to spare her had less to do with her sex and more to do with the fact that she's still a relatively innocent teenager, and that by this point in the game, Travis is becoming disillusioned with the UAA and doesn't want more people blindly jumping into the bloodbath like he did.
  • Wouldn't Hurt a Child:
    • In Desperate Struggle, he doesn't kill Kimmy Howell on account of her age.
    • He refuses to kill Shinobu in the first game due to her age, and says that he'll wait for her to grow up and become stronger before he kills her.
  • Wrestler in All of Us: More than half of the throws he has are different suplex variants. It helps that his beam katana conviniently keeps landing in mooks' chests after he does a move on them.

    Sylvia Christel 

Sylvia Christel

Voiced by: Paula Tiso (EN), Marina Inoue (JP)
No More Heroes
Click to see her in No More Heroes 2 

Trust your Force... And head for the Garden of Madness.

The mysterious woman who is supporting Travis through his endeavors, using the cash he brings from part-time jobs and small hits to arrange his fights to progress in the UAA rankings. She toys with Travis' affections, offering to sleep with him if he should become #1 on the list.

  • Big Bad Ensemble: With Jeane In the first game. Turns out the UAA may or may not actually exist and she's been conning Travis (and potentially all the other assassins) the whole time. By the second game, however, the UAA definitely exists and she's legitimately on Travis' side against Jasper Batt Jr.
  • But Not Too Foreign: You'd never know by looking at her, but she's half-Japanese.
  • Defrosting the Ice Queen: Desperate Struggle shows a much softer and more vulnerable side to her... eventually.
  • Expository Hairstyle Change: Literally—in Desperate Struggle, she actually changes hairstyles and outfits every time you see her just to give exposition.
  • Everything Sounds Sexier in French: Her french accent serves to make her voice into pure sultry fanservice
  • Femme Fatale: As it turns out, she's playing Travis for a fool. Then, in the second game, she does it again, but this time she makes good on her promises.
  • Happily Married: Subverted with Henry, as the two have divorced since the events of the first game. In fact, Sylvia hooks up with Travis in the sequel. They finally make good on Sylvia's promise, and in the epilogue, she affectionately calls him "my No More Hero".
    • The trope is downplayed as of Travis Strikes Again. Travis and Sylvia ended up getting married and even raised a family, but Travis abandoned them for their safety due to assassins continuing to show up and threatening the peace. That said, she seemingly doesn't harbor any ill will for Travis' actions, as she always assumed it was an inevitability, and both her and Jeane genuinely seem to still love him.
  • Karma Houdini: For someone who sets up a bunch of hits, nothing bad happens to her and Travis ends up glad that she set up all those fights, even after he learns he's been cheated by her. It later turns out that she did give Travis what he wanted, which was a chance to get revenge for what happened to his parents, which he drunkenly said to Sylvia when he first met her. Subverted in the events after the sequel, where she is shown to be miserable and working at a strip club, being paid to recount the events of the game to a mystery client—Travis.
  • Male Gaze: Played almost to the point of satire during the "Phone Speak" segments in Desperate Struggle, though considering it's from the point of view of Travis himself, it makes a lot more sense.
  • Manipulative Bastard: She sets Travis up for money.
  • Mood-Swinger: Sylvia tends to swing violently between personalities. In the second game, she starts off nice and sweet to Travis, seducing him back into the ranking battles, then she acts somewhat cold, then a few cutscenes afterward, she's violently screaming at him that she doesn't have time for a scrub of Travis' low rank at the time, and gunning down Travis' opponents when he doesn't finish them off quickly enough. Other times she'll be somewhat mean to him, but it's Played for Laughs, such as making Travis try to jump into her helicopter, reaching out to grab his hand, only to pull it away and saying "Oh yeah, there's no more seats."
  • Painting the Medium Her phone calls before the ranked battles actually begin are actually played through the Wii remote speaker.
  • Sensual Slavs: She's apparently half-Ukranian, though raised in France.
  • Shut Up, Kirk!: When Travis delivers his angry Kirk Summation to her in the second game.
    Sylvia: Are you done bitching?
  • Stripperific: Of course, in the second game she's literally a stripper after the supposed dismantling of the UAA after the events of the game, but as a Femme Fatale, she uses her body to her advantage.
  • Tsundere: Travis is sick of it by the second game. "How many personalities do you have?!"
  • Yandere: How much she cares is never quite established, but she does threaten to kill Travis if he makes her jealous.

    Jeane (Kitten) 

Jeane (Kitten)

Voiced by: Kris Zimmerman-Salter (EN)

Travis' pet Scottish Fold kitten, who can be played with between missions. In the second game, she's grown up... and apparently eaten a bit too much. In Travis Strikes Again, she's still with Travis, and apparently she can speak to him now. Yeah...

  • Animesque: During the visual novel parts of Travis Strikes Again, she looks more similar to Luna and Artemis than to an actual cat.
  • All There in the Manual: Jeane's breed. Also, her name comes from being a replacement for the other Jeane, who dumped him.
  • Bitch in Sheep's Clothing: Travis Strikes Again reveals that her actual personality isn't that far removed from the actual assassin she's named after.
  • Break The Fourth Wall: Like owner, like kitten. She does this a few times in Travis Strikes Again.
  • Cute Kitten: She's even cute after growing up and gaining about fifteen pounds too many.
  • Death by Newbery Medal: Toyed with. During the Speed Buster fight leadup it totally looks like the game is going to kill Travis' cute kitten to make it personal. Though Jeane does play a major part in the battle, distracting Thunder Ryu long enough to throw him off his guard and ultimately getting him killed, she toddles off almost immediately afterward and makes it back to Travis's apartment without a scratch on her.
  • Formerly Fit: An entire sidequest is dedicated to helping Jeane lose all the weight she put on between the first two games.
  • Morality Pet: How bad can Travis be? He's got such a cute widdle kitty!
  • One Steve Limit: Averted; Travis' ex-girlfriend was also named Jeane. This is important. Sylvia's daughter is also named Jeane. This...may or may not also be important.
  • Save the Princess: One of the main recurring sidequests in Travis Strikes Again involves Jeane accidentally wandering into the Death Drive games and having to go back into the games to locate her.
  • Spanner in the Works: Jeane's random decision to follow Travis to the rank 3 battle in Speed City is what ends up keeping Travis alive for Speed Buster's initial volley. However, it also leads to Thunder Ryu's death.
  • Suddenly Always Knew That: Her ability to speak, as introduced in Travis Strikes Again, was never mentioned or brought up before. Or her ability to send faxes, apparently.
  • Talking Animal: In Travis Strikes Again, she suddenly learned how to talk like a human.

The Original Rankings in the United Assassins Association

    Helter Skelter 

Helter Skelter

Voiced by Dee Bradley Baker (EN)

Hear the lullaby? Rest in peace, baby.

The 11th ranked assassin, he's a wanderer that was baited into a fight with Travis. Never actually fought in-game; he appeared in the trailer for Heroes, which eventually developed into this game. He does show up in the final the intro cutscene. Briefly.

  • Decoy Protagonist: Shown in the trailer as your typical cool, badass video game protagonist...that gets killed by the actual main character.
  • Everyone Calls Him "Barkeep": Travis only knows him as "The Drifter".
  • Good Smoking, Evil Smoking: Is seen smoking a cigar in the trailer. Until his Jaw Drop, that is.
  • Guns Akimbo: Has two guns that, in addition to shooting bullets, shoot missiles and have retractable swords inside them.
  • Macross Missile Massacre: Tries this against Travis. It doesn't work.
  • More Dakka: His second phase is to just shoot and shoot and shoot and shoot.
  • Pet the Dog: The official ''No More Loser'' comic reveals that Helter had been using the money he earned through killing to fund his brother's college education with the hopes that he would not end up an assassin as well. Evidently, it wasn't enough.
  • Sir Not-Appearing-in-This-Trailer: Inverted, he nearly only appears in the trailer.
  • Smoking Is Cool: Lights up after apparently killing Travis. Then drops the butt when he realizes Travis is alive.
  • Take That!: Seems to be a deliberate potshot at overly-edgy brooding Bishōnen action game protagonists. In the trailer, he looks and acts an awful lot like Dante from Devil May Cry, and the trailer seems to play him up as the protagonist until Travis decapitates him with little effort.
    Travis: "I couldn't tell if he was the shit or just plain ol' shit."
  • We Hardly Knew Ye: Especially in the game, where he only appears for a few frames in the introduction.
  • White Hair, Black Heart: As part of his stereotypical "edgie anime bishie" look.

    Death Metal 

Real Name: Count Townsend

Voiced by: J. Grant Albrecht (EN), Ken Narita (JP)

Quite beautiful, wouldn't you say? Paid for with the lives of many. When you have the strength to take life for yourself... That is true wealth. I am free of desire. So long as I have this scenery to look upon. I need nothing more. Please, leave me be.

The 10th ranked assassin, who awaits Travis in his opulent estate. He's apparently quite disgusted with his own lifestyle, and eagerly awaits his fight with Travis. He also sees himself as a bit of a rival to Travis, as he also uses a beam katana.

  • Affably Evil: The guy is genuinely friendly, even to the guy here to kill him. He also takes his death in stride.
  • All There in the Manual: Apparently he was in a band (hence his name) and is a British nobleman.
  • BFS: It looks more like a giant straight razor than anything, and is apparently a product of "Orange Computers".
  • Does Not Like Shoes: Lampshaded by his theme song, "Hell On Bare Feet."
  • Doppelgänger Attack and Doppelgänger Spin
  • Graceful Loser: Happily bestows his title (Holy Sword) upon Travis upon defeat.
  • Laser Blade: The Orange II, an enormous beam-edged weapon shaped like a cross between a straight razor and a meat cleaver, that can retract into a briefcase-like portable form. Despite its design, it is classified as a “beam katana” like every other laser blade in the series. If you're wondering why a company called “Orange Computers” would manufacture weapons, let alone ridiculous pieces like the Orange II...well, you're clearly new to Suda51's games.
  • Lonely at the Top: Death Metal's monologue suggests this is the fate of all successful assassins. Not that Travis pays attention.
  • Red Baron: Another nickname of his is "Holy Sword,” and as mentioned above, he is actually a British noble.
  • Shout-Out: Count Townsend: Count Grishnack and Devin Townsend, a pseudonym for Black Metal artist Varg Vikernes (Burzum), and Devin Townsend, leader of Extreme Metal band Strapping Young Lad, respectively.
  • Walking Shirtless Scene: Travis catches him sunbathing, and as such he fights without a shirt on. It also lets him show off the tattoos covering his upper body.
  • Warm-Up Boss: Death Metal's fight is intended to ease the player into the game, as his attacks are fairly simplistic and have obvious openings.
  • Wicked Cultured: Spews out philosophy during the fight.

    Doctor Peace 

Real Name: Pastel Brankino

Voiced by: Richard McGonagle (EN), Chikao Ohtsuka (JP)

Listen to my song...

The 9th ranked assassin, a crooked cop with a long and sordid past, who apparently spent Travis' entry fee to have a nice dinner with his daughter and have center stage at the local baseball stadium to sing. He uses twin gold-plated revolvers.

  • Affably Evil: He's a killer for sure, but he certainly respects Travis enough to not immediately open fire on him, and even share some chatter about his personal life before engaging in combat.
  • Alas, Poor Villain: He's estranged from his family and his career destroyed his personal life. While dying, he says his family will be glad he died. Travis also appears to be affected by his death but he pushes himself forward anyway.
  • Animal Motif: He compares himself and Travis to sharks due to their nature as predators and how they are drawn to combat through blood. He's also dressed in grey, like a shark, and remarks that the dinner with his family felt awkward because his own daughter wouldn't look him in the eyes, and the expensive food only tasted like blood to him.
  • Badass Native: He's got Native American blood, and he's ranked #9 in the UAA.
  • Bling-Bling-BANG!: Uses a pair of golden revolvers with explosive bullets.
  • Blown Across the Room: Travis attempts to swat away Dr. Peace's first shot of his revolver, and it explodes, knocking Travis into the wall behind him so hard that Travis' body dents it.
  • Even Evil Has Loved Ones: Sort of. He mentions how he's divorced and he has an estranged relationship with his daughter, Jennifer, but he uses Travis' entry fee to reserve a dinner and have karaoke with her, even if "the food tasted like blood." Even as he dies, he uses his last words to speak about her.
  • The Gunslinger: The Guns Akimbo type.
  • Hidden Depths: Corrupt cop, ruthless hitman... a diffident husband and parent, and has an incredible singing voice.
  • Mafia Princess: It's strongly implied his estranged daughter is one.
  • Press X to Not Die: When you've depleted his health, you have to go through one of these in the form of a quick draw to finish him off. Fail, and Travis takes damage, and the fight resumes. Win, and Peace is defeated.
  • Revolvers Are Just Better: Golden ones, no less, though their trading card refers to them as magnums.
  • Shout-Out: Visually based off of Charles Bronson. He's also a doctor, a cop, and a gunslinger, characters that gave Mr. Bronson his status as a celebrity.
  • Stationary Boss: He spends the entire fight shooting at Travis from the pitcher's mound.


Real Name: Scarlet Jacobs

Voiced by: Kimberly Brooks (EN), Eri Kitamura (JP)
Click to see her in No More Heroes 2 

"What's that in your hand? A toy?"

The 8th ranked assassin, a cold-blooded schoolgirl living a double life. She's out to kill Travis just as he's out to kill her - she believes that he killed her father. By far the most frequently cited to mess you up if you're not ready for her. She returns in the sequel as Travis' self-proclaimed apprentice and scores some kills in his place.

  • Afro Asskicker: She has an impressive, white-ish one.
  • Artificial Limbs: After she gets her right hand cut off after her boss fight, she presumably gets one under a Luke Skywalker-esque black glove when she reappears to save Travis' life from Jeane. She's shown with it again, but it gets temporarily torn off while fighting New Destroyman.
  • Big Damn Heroes: Perhaps in exchange for sparing her life, she rescues Travis in the end of the final battle.
  • Calling Your Attacks: "Sonic Sword!" "Bloody Sunday!" "Black Monday!" "Genkoken!!"
  • Combat Stilettos: In Desperate Struggle. Complete with built-in blade sharpeners!
  • Defrosting Ice Queen: Compare the cold and aloof Shinobu to her older, more cheery and cockier self who is fawning over Travis in the sequel.
  • Dissonant Serenity: In the first game, she displays no emotion when she coldly kills her classmates just for maybe witnessing evidence of her double life. She only gets emotional when she thinks Travis is her father's killer.
  • Fanservice: Save the game as Travis, you hit the can. Save as Shinobu in the sequel, you get a Shower Scene.
  • Fragile Speedster: She can avoid all of Travis's attacks with ease, vault around the battle arena, dodge so quickly she nearly turns invisible and can outright ignore Travis's own Flash Step technique. The only saving grace of the fight is her HP is relatively low for a boss.
  • Glass Cannon: She can dish out enough damage to effectively be a OHKO on higher difficulties, but has less HP than most other bosses.
  • Gratuitous Japanese: Invoked, as she regularly intersperses her battle cries with "Moe", or claims her opponents have none of it in the sequel, akin to her "mentor" Travis. The way she uses (and clumsily pronounces) the word implies that she has absolutely no idea what it means, and is only saying it because she heard her mentor say it once or twice.
  • He Knows Too Much: She kills her classmates after they learn she's an assassin. Travis calls her out on it.
  • Hot for Teacher: In the sequel, she's adopted Travis as her master and appears to have a crush on him.
  • Joshikousei: Fights assassins in her schoolgirl outfit. She's ditched it by the second game for a black Mini Dress Of Power.
  • Karma Houdini: She's one of the game's assassins explicitly shown to have killed civilians in cold blood but, even though it's hinted he disapproves it, Travis doesn't kill her. The others (such as Destroyman) weren't so lucky.
  • Katanas Are Just Better: She uses a katana called the "Three Girl Rhumba's Sword", and it's decorated with little stuffed animals. Notably one of the few bladed weapons in the series that isn't a beam katana, but it still appears to have some kind of enhancement, given that it can fire off sword beams.
  • Little Miss Badass: She's the youngest assassin in the association, but just as deadly as the others, if not more so.
  • Otaku: Downplayed (especially compared to Travis), but she has a few hints of this. She takes on a Japanese pseudonym, wields a katana, and as Travis notes, she talks and thinks like a protagonist of a Samurai movie. She's also just about the only one in her school that wears a schoolgirl outfit, implying that it's a fashion choice rather than a mandatory uniform. In the sequel, she even starts using Gratuitous Japanese.
  • Scarf of Asskicking: In the sequel. Seems that looking up to Travis makes one more apt to play out tropes.
  • Sword Beam: Her Sonic Sword/Gentoken attack.
  • Teleport Spam: Used during her ultimate attack.
  • Took a Level in Badass: While by no means an incompetent assassin, by the time of the sequel, she's become recognized as one of the most prestigious assassins in all of Asia.
  • Unorthodox Reload: In contrast to how she used to "recharge" in Desperate Struggle, Shinobu has taken to sharpening her katana against the heels of her Combat Stilettos.
  • Wake-Up Call Boss: The first assassin who can kill you in a single hit (it's not technically an instant kill, but you'll only barely survive if you've collected every health upgrade you can at this point and you're at full health when she does it), the first one to emphasize the importance of wrestling moves and the first one where it's practically required to know how to Dark Step on Bitter. And her ridiculous speed and aggressive combos make direct combat a suicidal effort.
  • You Killed My Father: She doesn't seem to care about the fight... until Travis turns on the beam katana. Then she goes ballistic and starts yelling this. For the record, he didn't.
    You will pay with your life! At last, I have my chance. I will now avenge my father!


Secret Identity: John Harnet

Voiced by: Josh Keaton (EN), Koichi Sakaguchi (JP)

Come and get some, punk!

The 7th ranked assassin, an actor in indie films that uses his character's superhero gimmick suit to hide deadly weapons. In really questionable places. He's initially taken by surprise by Travis, but is able to prepare thanks to quickly tossing Travis an Idiot Ball.

  • Ambiguously Bi: Destroyman's superhero appearance is very campy. His primary superhero outfit color is light purple, has machineguns in located in his nipple area and his crotch area has briefs with a built in laser system. He made some suggestive comments towards Travis and when defeated, screams for help. His overtly sexual comments towards Shinobu suggest that he's at the very least attracted to women.
  • Ascended Fanboy: The financier and star of the independent "Destroyman" movies.
  • Ax-Crazy: Dude's unhinged. In the second game, only one of New Destroyman is (overtly) Ax-Crazy.
  • Breakout Character: Despite being an early assassin you fight in the scheme of the game and playing no greater role in the plot due to dying, his "evil superhero" gimmick and Faux Affably Evil personality made him popular enough to make another appearance in No More Heroes 2: Desperate Struggle.
  • Calling Your Attacks: "Destrooooy BEAM!" Deconstructed though, as Destroyman's hammy shouting and posing only serves to open him up for attack and makes him easy to telegraph. Also Justified in-universe, since his suit is powered by a built-in SFX converter, meaning he can't use the attacks unless he yells them out.
  • Camp Straight: He's this if he's not bi.
  • Changing Clothes Is a Free Action: Asking Travis to turn around was just so he could get a cheap shot; he went from mailman uniform to full-body spandex in about the space of a second.
  • Clothes Make the Superman: He only fights with his Destroyman outfit.
  • Combat Pragmatist: Before his first fight, he tries to shoot Travis in the back when Travis allows him to suit up.
  • Establishing Character Moment: He initially comes off as fairly polite and unassuming despite standing in a empty room absolutely full of bloody corpses, but immediately tries to kill Travis after asking him to turn around and let him change into his costume, giving a good indicator as to his murderous personality and willingness to do anything to win.
  • Faux Affably Evil: He's a psychotic, unrepentant bastard, but he's just so over-the-top.
  • Half the Man He Used to Be: How Travis ultimately takes him out.
  • I Surrender, Suckers: After his first fight with Travis. Whereupon he unleashes his nipple machineguns (only to be almost immediately diced in half by Travis).
  • Large Ham: Contender for the hammiest assassin.
  • Light Is Not Good: What with being a superhero and all.
  • No One Could Survive That!: After taking advantage of Travis' stupidity, he basically says this, including surprise on not being killed himself. Also, he came back for the sequel. Despite being bisected down the middle at the end of his fight in the first.
  • Psycho for Hire: The first real crazy "assassin" you fight. Illustrated by the game itself before he reveals his True Colors—the screen shakes and pulses wildly as he cheerfully talks with Travis, hinting at his mental instability. And note his day job as a mail carrier, a profession widely believed to be the domain of complete lunatics in the United States. There's a reason they call it "going postal"...
  • Smug Snake: Despite mocking Travis for falling an obvious trick (the length of one would qualify for a "The Reason You Suck" Speech if not for the fact that he kept more paraphrasing the same thing), he's not nearly as clever as he seems to believe.
  • Split Personality: In the first game, it seems he's simply putting on a facade between his civilian identity and the Destroyman persona. In the sequel, it is a more literal split.
  • Unusual Weapon Mounting: He's got laser beams on his ears, nipple-mounted machine guns, and a Wave-Motion Gun codpiece.
  • We Can Rebuild Him: Both halves of him.

    Holly Summers 

Holly Summers

Voiced by: Kim Mai Guest (EN), Fumiko Orikasa (JP)

A bud that will never blossom...farewell, my sweet seventh.

The 6th ranked assassin, a former model with a prosthetic leg. She takes full advantage of Travis' unwillingness to hurt a woman, setting up pit traps for him and using the rocket launcher in her fake leg on him when he slips up.

  • Armor-Piercing Question: Seems to try this at the beginning of her match. It doesn't take.
    Holly: Do you like fighting?
    Travis: Yep.
    Holly: Do you like killing?
    Travis: Live for it.
    Holly: Do you like fear?
    Travis: Can't say. Never felt it.
  • Badass Bookworm: She fights far more intelligently than the other ten (at least most of the time) and is explicitly referred to as an "academic."
  • Better to Die than Be Killed: Inverted, as Holly would much prefer Travis to kill her. When it becomes clear that he won't, she does it herself.
  • Cultured Badass: One of the more intellectual assassins, and one who muses to Travis about the honor (or lack thereof) in their violent business before their duel to the death.
  • Death Trap: She uses pitfall traps to harm Travis during battle.
  • Died Standing Up: Her headless body is still standing after she eats a grenade.
  • Face Death with Dignity: She notes that the loser has to die in a ranked battle. Rather than await what the UAA has in store for her, she puts a grenade in her mouth after giving Travis the pin. What makes it even more heartwrenching is that she states that she could 'accept defeat from the likes of [Travis].” She even thanks for hesitating to kill her.
  • Famous Last Words: "Academics like to fantasize too, you know?" (smiles and bites down on a live grenade)
  • "Get Back Here!" Boss: She's not averse to fighting up close, but just as often she'll book it for the other side of the arena, both to safely fire homing rockets at you and to potentially lure Travis into a sand trap.
  • Go Out with a Smile: And a grenade in her mouth!
  • Handicapped Badass: She's got a rocket launcher in her fake leg. That alone is pretty badass. She's also able to dig holes in sand surprisingly fast.
  • Last Request: "Open your eyes and never look back. Promise...never forget me."
  • Leg Cannon: Fires missiles from her prosthetic leg.
  • Love at First Punch: Travis really seems to connect with her and treats her body with respect. Also, she's the only one who Travis loves for her soul and nothing else.
  • Macross Missile Massacre: From her fake leg, no less.
  • Off with Her Head!: Puts a grenade in her mouth that takes her head and left arm off.
  • Puzzle Boss: Much of the fight is figuring out how to avoid her traps.
  • Rocket Jump: She does a unique variation for an evasive move: she slams a landmine down at her feet, then drives her shovel into it, with the resulting explosion harmlessly knocking her away.
  • Shovel Strike: She can kick your ass five ways to next week with her shovel.
  • Small Role, Big Impact:
    • Her appearance is relegated to a single boss fight scenario, but she ends up causing a few significant changes in Travis' character arc, revealing that he in fact has a somewhat consistent sense of chivalry, and putting the first dent in his psyche that the business of killing is way more complex and tragic than he might've believed.
    • On a much more minor note, Holly also leaves behind a cache of “military secrets” that Travis can take to Dr. Naomi, who will use them to create his next weapon upgrade, the Tsubaki Mk-II.
  • Trap Master: Holly immediately establishes herself as one right at the start of her battle, as no matter how you intend to chase her down, Travis will fall in a hidden sand trap, of which there are several on the beach. Should you fall into one, Holly will happily toss a grenade for you that will also kill Travis should he not escape in time.
  • Your Head Asplode: And most of her right shoulder, too.

    Letz Shake 

Letz Shake

Voiced by: Dee Bradley Baker (Letz Shake - EN), Fred Tatasciore (Dr. Shake -EN), Setsuji Soto (Letz Shake - JP), Takaomi Ashizawa (Dr. Shake - JP)

Oh Ja! I feel a good undulation. Your rumbling is excellent. I think I'm going to lose ze bowel control!

The 5th ranked assassin, an immigrant from Singapore who made off with an experimental military earthquake generator. He awaits Travis quite far out of town.

  • As Long as It Sounds Foreign: He's said to be from Singapore. His accent is anything but. It kinda sounds German. It's really hard to tell anyway, since he only gets a few lines before he is killed by Henry.
  • Bait-and-Switch Boss: The battle isn't going to be you against that hulking monstrosity. Nor is it going to be you against its wielder to stop said monstrosity. In fact, Travis doesn't have to fight at all, not even against the guy who bogarts the kill. At least, not until the end of the game.
  • Brain in a Jar: Belonging to Doctor Shake, his father.
  • Earthquake Machine: His "Disaster Blaster," an enormous, silo-like device seemingly powered by the brain of its inventor, Letz Shake's father, Dr. Shake, and is apparently capable of unleashing a magnitude 20 seismic blast when fully charged. We never get to properly see it in action though, as it's sliced in half and blown up by Henry at the very last second.
  • Everyone Calls Him "Barkeep": Real name is never revealed in the first game, though the brain in the jar is that of Dr. Shake, his father.
  • Funny Foreigner: A goofy, hammy, insane Singaporean, with a stereotypical German accent slapped on top.
  • Not Quite Dead: Turns out the earthquake generator survived the encounter and makes a return appearance in No More Heroes 2, as the 10th ranked assassin, and you actually get to fight him this time.
  • No Kill Like Overkill: He's a Professional Killer, but one has to wonder how exactly he keeps that inconspicuous when his Weapon of Choice is an enormous Earthquake Machine.
  • Shout-Out: He appears to be wearing a Virtual Boy and Power Glove, his weapon is based on the Playstation 3 and Xbox 360 hardware and he even pulls a Michael Jackson pose.
  • Technology Porn: Played for Laughs. The earthquake generator takes a solid two minutes or so to charge up, unfortunately for Letz.
  • The Unfought: To Travis's chagrin. Dr. Shake (the machine) and Travis get a proper duel in the sequel, however.

    Harvey Moiseiwitsch Volodarskii 

Harvey Moiseiwitsch Volodarskii

Voiced by: James Horan (EN), Koji Yusa (JP)

Let's see what you're made of, country boy!

The 4th ranked assassin, an illusionist and escape artist that prefers using both death traps and Dual Wielding Laser Blades (although smaller than the ones Travis uses). Also gives Travis an Idiot Ball before the fight, although Travis wises up much faster this time.

    Speed Buster 

Speed Buster

Voiced by: Mitzi McCall (EN), Kimiko Saito (JP)

The 3rd ranked assassin, a seemingly senile elderly homeless woman who turns out to have a Wave-Motion Gun in her shopping cart. She apparently has some history with Thunder Ryu.

  • Affably Evil: It's a little unclear as to whether she's this or Faux Affably Evil — she's introduced as a polite, if not perfectly normal old woman... until we get to see her Wave-Motion Gun and hear her obscenity-filled boss banter. Once Travis has her dead to rights, however, she takes her defeat fairly well, sharing Travis' sympathy and respect of Thunder Ryu before she gets executed.
  • Animal Motifs: Her Wave-Motion Gun starts out as a shopping cart, then an egg, then a chick, then a chicken, and finally a rooster.
  • Benevolent Architecture: Her laser beam can't hit you if you're hiding in one of the many dilapidated buildings or alleys, and attacking a nearby street light will cause a chain reaction of street lights falling like dominoes, ending with one striking her cannon and breaking it, giving Travis an opening to approach.
  • Corridor Cubbyhole Run: Her boss fight (and stage) is running down an street, avoiding blasts from her Wave-Motion Gun by ducking into alleys.
  • Does Not Like Men: Though she makes an exception for Thunder Ryu and Travis.
  • Everyone Calls Him "Barkeep": Again, even the supplemental materials list no name.
  • Face Death with Dignity: She accepts death after Travis defeats her.
  • Glass Cannon: Completely powerless without her laser cannon. And her laser cannon can be taken out by simply dropping a street light onto it.
  • Graceful Loser: Compliments Travis's skills and gives him a peck on the cheek right before he decapitates her.
  • Obfuscating Stupidity: Acts like she can't hear Travis... as her shopping cart obviously and visibly unfolds into a massive laser cannon. Then again, firing that thing probably demolished her hearing.
  • Never Mess with Granny if you don't want a huge-ass laser to the face. Just ask Thunder Ryu.
  • No Kill Like Overkill: Compared to every other assassin. Travis and his various opponents use laser blades or guns... Speed Buster uses a gigantic laser cannon that can devastate cities and instantly kill her targets.
  • Off with Her Head!: The way Travis kills her.
  • Puzzle Boss: It's really all about dodging her cannon until you can get close enough to sabotage it; she's too old to put up much of a fight.
  • Shopping Cart Antics: She appears in battle with a random shopping cart full of produce in it... which after a lengthy transformation period, turns into an enormous radioactive particle beam cannon called the "Buster Launcher."
  • Villainous Breakdown: As you get closer to her Wave-Motion Gun, her battle dialogue changes from taunts and insults to screaming at you to stay away.
  • Wave-Motion Gun: Let it hit you and it's bye-bye. You'll survive two or three hits on the lower difficulties (although it will burn out the Beam Katana), but on Bitter you have to get out of the way.

    Bad Girl 

Real Name: Charlotte Birkin

Voiced by: Kathryn Fiore (EN), Yuko Sanpei (JP)

"You think you're bad, don't 'cha?"

The 2nd ranked assassin, who is an overly made-up woman in a pink baby doll dress and carrying around a bloody baseball bat. While all of the assassins, including Travis, are obviously unhinged to some degree; Bad Girl is out-and-out psychotic, and not at all ashamed of it. Easily the most unnerving of the opponents. Her death forms a big part of the plot of Travis Strikes Again, with her father seeking revenge against Travis and later teaming up with him to use the death balls to resurrect her.

  • Abnormal Ammo: Gimps. Cloned gimps, to be specific. Killing them has become her day job until Travis arrives.
  • Armor-Piercing Attack: Her main gimmick as a playable character in Travis Strikes Again is using her "Cleanup" Skill Chip to make all her melee attacks capable of breaking an enemy's guard and knocking them out of whatever they were doing. If she manages to corner an opponent with this ability on, she can potentially barrage them with blows while effectively keeping them stunlocked.
  • Ass Kicks You: Her heavy attack in Travis Strikes Again features her swinging her bat once, followed by launching her backside toward the opponent.
  • Ax-Crazy: She has a conveyor belt that bring in a line of cloned gimps that she hits and kills one by one, and also hits them at Travis like baseballs. This trope doesn't begin to describe her.
  • Back from the Dead: Her father brings her back to life in Travis Strikes Again, except she comes back in the body of a dog.
    • She gets brought back for real in the DLC, though she still retains her infantilized personality from the original resurrection.
  • Badass Normal: The assassins leading up to the rank 2 battle have all been visibly-dangerous killers, and utilized various forms of beam katanas, guns that shoot extremely explosive bullets, a rocket launcher mounted into a prosthetic leg, a building-sized earthquake generator, and a Wave-Motion Gun disguised as a shopping cart. Bad Girl is a young woman, wearing a dress, armed with a completely normal baseball bat. She is tough as nails, and if you aren't careful, she will absolutely destroy you.
  • Batter Up!: Her Weapon of Choice. She even says this phrase verbatim when using her most basic attack.
  • Being Tortured Makes You Evil: She was kidnapped and subject to brutal electric shock torture by her father's "sponsor" in an attempt to replicate the violent circumstances that turned Shigeki from a humdrum alcoholic to a talented hitman. The result was a far more powerful killer albeit one who was much less sane and stable.
  • Brainless Beauty: As of Travis Strikes Again, she's boiled down to a single-minded killing machine.
  • Breakout Character: She was just a late-game assassin that Travis fights, with no explanation as to who she is or why she's the way she is, but became fairly popular, with her father eventually becoming a playable character in Travis Strikes Again, and she becomes a playable character in the "Bubblegum Fatale" DLC.
  • But Not Too Foreign: Turns out she's part-Japanese on her father's side.
  • Came Back Wrong: When her father wishes her back using the Death Balls. It turns out one of the Balls was incomplete, so she returns in the body of a dog. Even after she gets her actual body back, her mind has become much more childish than she was originally.
  • Combat Stilettos: She wears extremely high spike heels during your fight. Unusually for this trope, they visibly affect her ability to walk or run—but she's still one of the toughest fights in the game. One wonders what she could have done if you'd interrupted her in different shoes.
  • Cute and Psycho: As part of the send up of the "hot blonde cheerleader" trope. Her cuteness is seriously undermined by her nature as one of the most unhinged assassins in the game.
  • Daddy's Little Villain: Loved by her father despite being over the top insane and violent.
  • Determinator: Even getting run through by a beam katana doesn't stop her from beating Travis to a pulp. Travis only wins by surrendering to make her stop hitting him, at which point she finally bleeds out. Revealed in Travis Strikes Again to have gotten it from her dad.
  • Diabolus ex Nihilo: Throughout the first No More Heroes, the assassins Travis faces at least have some explanation as to who they are. Death Metal has a mansion and a life of luxury, Dr. Peace has an estranged daughter, Harvey is a stage magician, Speed Buster is an old woman who hates men but seems to have an odd friendship with Thunder Ryu... With Bad Girl? You get nothing. There's no Freudian Excuse note , no mention of friends or family note ... she doesn't even seem to have an occupation other than being a killer. Travis does not expect this and the fact that there is literally nothing else to her character beyond murder disgusts him. He even drops his few shreds of chivalry for the fight with her.
  • Distaff Counterpart: To her father, Bad... Man.
  • Drunken Master: It's not-so-subtly implied that she's totally hammered during the fight, but she will kick your ass into next week with that bat.
  • Establishing Character Moment: Even more so than the other assassins in their cutscenes - in her first thirty seconds, she kills five gimps with a baseball bat while cheering and laughing about it, swears like a sailor, gets a beer out of a fridge filled only with beer cans, and downs said beer in only a few seconds.
  • Everyone Calls Him "Barkeep": With her, though, it's likely that she doesn't even care to have a name, through Travis Strikes Again reveals she has one.
  • Fan Disservice: Her imagery definitely invokes fanservice, but it gets kinda lost underneath her utterly deranged and disturbing personality and philosophy.
  • Faux Affably Evil: She offers Travis a beer before fighting him, and soon reveals that she's an utter psycho. Soon as she notices that Travis thinks he's better than her, she goes from zero to murder in fifteen seconds.
  • Foil: To Bishop and Jasper Batt Sr. The deaths of two comically unmemorable characters are the catalysts to the second game's dramatic revenge plot despite being nothing more than footnotes in their own original game and irrelevant to the audience, now the fan favorite Bad Girl has someone mourning her in Travis Strikes Again (her father) and avenging her despite being the worst and most deranged person Travis has ever met.
  • For the Evulz: Judging by her monologue, this is what drives her.
    Pop quiz. Why am I such an angry bitch? Seriously, no matter how many I kill, it's all the same. They're all. Going. To pay. Yeah. With their fucking lives.
  • Flaming Sword: When her health gets to about half, there's a short cutscene where she takes a swig of whiskey and ignites her breath to set her bat on fire. From that point on, her downward swing attack makes a large explosion that's hard to dodge.
  • Flunky Boss: Several times during the fight she runs to the conveyor belt and uses her bat to launch the clones at Travis like projectiles (the player can deflect them back at her with a pinpoint attack) The clones then fight like regular Mooks.
  • Girl with Psycho Weapon: Cute girl, bloody bat.
  • Girly Bruiser: That pink dress, heels and make-up don't hinder her asskicking abilities in the least. She's even now the trope picture for the former.
  • Hard-Drinking Party Girl: A very violent version, as she's a twenty-something girl gleefully plastered on nautical gallons worth of beer, but her Alcohol Induced Shenanigans are less swinging from a chandelier, and more beating people to death with a baseball bat.
  • Impaled with Extreme Prejudice: Although it takes a while to kill her.
  • Knight of Cerebus: Unlike every other assassin before her, she has zero sympathetic or comedic quirks to her character, an absence which highlights just how sociopathic and violent of a person she is. Her battle ends up marking the plot's transformation from Travis' journey to being number 1 to an examination of the violence and sheer darkness of his life.
  • Lady Drunk: A rather young example. During the cutscene before the fight, Bad Girl downs a whole can of beer - taken from a refrigerator that has only beer inside it - in under five seconds. She does it again in less time later-in between a cut to Travis and her throwing a beer can, Bad Girl emptied it entirely (you can tell by the clinking on the ground).
  • Lady Swears-a-Lot: Every third word from her mouth is a swear.
  • Lightning Bruiser: She can run fast, hits like a truck, and can take a beating too.
  • Like Father, Like Son: Turns out to share weapon affinity and drinking habits with her father.
  • Mini Dress Of Power: Which emphasizes her Sexy Walk.
  • No-Holds-Barred Beatdown: If you fall for her Wounded Gazelle Gambit, her ensuing smackdown from her baseball bat will kill you and look extremely painful. When Travis finally "defeats" her, she proceeds to use her dying moments to lay another one down on him, and while previous violence against him has generally skewed towards comical slapstick, this moment is legitimately brutal and almost kills him.
  • Nominal Importance: In the first game she was only a minor character, without much relevance in the plot and she was one of the assassins who didn't get a real name and was only called "Bad Girl". So when in Travis Strikes Again her death causes the events of the game her given name was finally given by her father.
  • Not So Different: During the prefight cutscene Travis says "You're no assassin, you're just a perverted killing maniac." Her response: "In essence, they're the same."
  • Perfect-Play A.I.: In battle, she'll usually just saunter towards Travis very slowly and go ballistic when he's actually within attack range. If the player tries to stay away, she'll resort to her gimps instead.
  • Pink Means Feminine: Bad Girl is, well, a pink girl.
  • Playing Tennis with the Boss: You can hit her gimps back at her. Careful though, because she'll sometimes send them right back at you.
  • Playing with Fire: After she Turns Red, she douses her bat in alcohol and sets it on fire.
  • Promoted to Playable: The major selling point for the "Bubblegum Fatale" DLC for Travis Strikes Again.
  • Pyrrhic Victory: Technically, her duel with Travis ends with him losing, as he surrenders to make her stop hitting him; not that it does her much good, as she dies about five seconds later, making Travis the winner by default.
  • Roaring Rampage of Revenge: Subverted. Why is she such an angry bitch? She doesn't need a reason. She just wants to make people "pay with their fucking lives" For the Evulz.
  • Rule of Glamorous: Deconstructively defied, she does wear a frilly dress while being an mentally unstable assassin doin' her job, this dissonance creates a more unerving effect, rather than a plesant one for the viewer. Even more so, when we learn about how she was recruited in Travis Strikes Again...
  • Sexy Walk: Two variations of it, one with dragging the bat and less hip swaying and the other holding the bat like a cane; swinging her hips enough to bounce her skirt side to side.
  • Small Role, Big Impact: A relatively minor character in the game as a whole, but her death is what sets off the plot of Travis Strikes Again: No More Heroes, in which her father, known as Bad Man, decides to get revenge on Travis.
  • Stealth Pun: When she's brought back from the dead, she gets revived as a dog. Well, she was a pretty big bitch.
  • Straw Nihilist: Unlike the other assassins, there is nothing truly that could be considered "humane" about her. She kills people For the Evulz and doesn't even seem to take pleasure in that. What's more, she's coherent enough to know that she's a nihilistic killing machine and has more or less resigned herself to it. Being tortured into a pure killer didn't really help.
  • Taking You with Me: She tries her damnedest to do this to Travis. He actually does concede to her, and he goes unconscious from her blows as she dies. Travis doesn't so much win this fight as much as he just loses last.
  • Token Evil Teammate: Easily the most bloodthirsty and ruthlessly unpleasant playable characters in Travis Strikes Again.
  • Took a Level in Dumbass: Her resurrection ended up regressing her mental constitution into that of a child, making her much more unhinged and violence prone compared to her original personality that was more bitter and intelligent enough to call out Travis on his own hypocrisy. This wasn't remedied by her getting her human body back.
  • Tragic Villain: Revealed to be this in Travis Strikes Again. She was a normal girl until her father's handler kidnapped her and subjected her to near-death torture that broke her mind, turning her into the Axe-Crazy monster Travis ends up fighting.
  • Tranquil Fury: Just look at how her mannerisms shift after Travis tries to pull Even Evil Has Standards on her. She goes from being openly unhinged, flitting from Faux Affably Evil to Ax-Crazy at the drop of a hat, to much calmer and more collected. Travis quite clearly hits a nerve with her.
  • Used to Be a Sweet Kid: Was like this before her dad's handler 'recruited' her through kidnapping and near-death torture.
  • Villain Has a Point: Despite being a "perverted killing maniac", she isn't wrong in telling Travis that he shouldn't try to spout his own ethical superiority. Regardless of the justifications and his supposed moral high ground, he is still killing people for his own entertainment and gratification, no matter how far he'll go to prove otherwise. There's no real need for him to be ashamed or to have the need to justify his actions, and even less need to think he's somehow better than other assassins.
  • Worthy Opponent: Some of the bosses she beats in Travis Strikes Again manage to win her respect with either their fighting skills or characters.
  • Wounded Gazelle Gambit: And if you fall for it, it's a One-Hit Kill. On you, not by you. To tell the difference, look at her hands when she starts crying. If she has one hand on her baseball bat? Stay away. If she has both of her hands on her face? Hack 'n' slash away!
  • You're Insane!: And if it comes from Travis, you know she's messed up.

    Dark Star 

Dark Star

Voiced by: Steve Blum (EN), Tessho Genda (JP)

Welcome to my castle. I heartily receive you, my son.

The number one ranked assassin of the UAA, and Travis' ultimate target. Lives way out of town in a large castle, and awaits Travis' approach for a very special reason... to start messing with his mind before he kills him, of course. He's a guy that enjoys that sort of thing.

  • Animal Motifs: Dragons, to mirror Travis' tiger motif.
  • Badass Cape: A very badass full mantle. Shame he doesn't actually wind up doing anything badass.
  • Bait-and-Switch Boss: Jeane (the human) takes him out before the battle begins, and takes over Final Boss duties.
  • Cool Mask: Complete with a retractable dragon tail-shaped laser whip.
  • Darth Vader Clone: Acts and speaks like Darth Vader, and makes Travis think for a brief moment he is his father.
  • Everyone Calls Him "Barkeep": Though he tries to convince Travis that he's his father, who presumably does have a name Travis knows.
  • Evil Sounds Deep: Part of being a Darth Vader Clone and the #1 highest ranked assassin.
  • Laser Blade: The Horse Saber, easily the least katana-like of the various beam katanas shown in the series. Its "blade..." well, just see below. You don't even get to see it being used for its intended purpose; Jeane kills Dark Star before he gets the chance to "swing" it.
  • Impossibly Cool Weapon: The "blade" of his "Horse Saber" is an enormous energy whip-thing that resembles a giant laser dragon. Even when Dark Star's killed off and you instead fight Jeane, it still forms the giant ring that you two fight in, which gradually shrinks as you duke it out.
  • Luke, I Am Your Father: Dark Star is Travis' father. Actually a lie; Dark Star said it to mess with Travis and get in his head before their fight.
  • Spikes of Villainy: On his armor.
  • The Unfought: He's killed before the real final battle begins.

Other Assassins

     Unknown Assassin 

Unknown Assassin (real name possibly Ermen Palmer)

I'm afraid not. These fights don't work like that. It's time to die, Mr. First Rank!

An assassin below Travis in the ranks. He appears in the game's ending to challenge Travis' position.

  • Bait-and-Switch Boss: Don't worry, you won't have to run around Travis' apartment, trying to fend the guy off while getting your own beam katana.
  • Combat Pragmatist: What kind of monster attacks a man while he's on the crapper?
  • Expy: Looks (at least from what little you see of him) like Garcian Smith from killer7. The circumstances of trying to kill an assassin in a hotel by catching them off-guard are also very similar to Garcian's (or rather, Emir Parkreiner's) backstory, even more so if you've completed Lovikov's sidequest. Doesn't help that Garcian and the Smiths' first target was also named Travis.
  • The Faceless: You never get a good look at him.
  • Half the Man He Used to Be: Courtesy of Henry.
  • Laser Blade: His apparent weapon of choice. Fitting, since if the second game is any indication, Travis ended up popularizing beam katanas among professional assassins during his climb to rank 1.
  • Not So Different: Not commented on in-game, but it's still there. This guy tried to get into the UAA by taking out a current member, just as Travis himself unwittingly fell in by killing Helter Skelter. If it weren't for Henry's timely arrival, he might have succeeded.
  • Reality Ensues: Travis killed assassins above him to take their positions without thinking about how he was also inheriting their status as a target.
  • Unknown Rival: He bursts into Travis's bathroom, also with a beam katana, out to take Travis' position. Travis has no idea who this guy is, and particularly why he won't respect the sanctity of the restroom.

    Jeane (Person) 

Jeane (Person)

Voiced by: Kari Wahlgren (EN), Mamiko Noto (JP)

Go ahead. Draw, brother.

Travis' ex-girlfriend, who he hasn't seen in two years.

  • All There in the Manual: Literally, her only mention before her actual appearance is in the instruction manual.
  • Bare Your Midriff: Dresses like an MMA fighter, in spandex and a sports bra.
  • Badass Normal: Just punches and a few wrestling moves. No robots, guns, swords, or anything. And she will kick your ass.
  • Big Bad Ensemble: Along with Sylvia in the first game. Namely, she's the one who murdered Travis' parents in front of him, and thus became Travis' target for vengeance.
  • Brother–Sister Incest: She slept with her half-brother—Travis—who didn't know it at the time. So when he learns the Awful Truth in the present, he's suitably Squicked out.
  • Cain and Abel: The Cain to Travis' Abel.
  • Chekhov's Gunman: Aside from her passing mention in the manual, there's also a picture of her in a white dress next to Travis's answering machine. In Desperate Struggle, the picture has Jeane's face scribbled out with a marker.
  • Death Equals Redemption: Well, more like Death Equals Reconciliation, as she and Travis make peace with one another before Travis kills her. Jeane has no qualms with death, complimenting Travis and holding her head high. She even smiles before Travis deals the final blow, delivering the line "Good night, Travis".
  • Department of Redundancy Department: "You know that manga called Miyuki? The Japanese one?"
  • Failure Is the Only Option: Depleting all her health results in a final power struggle that always ends with her defeating Travis, who is only saved thanks to the intervention of Shinobu.
  • Fast-Forward Gag: Her exposition towards Travis, as a means of slipping in some...heavy truths past the age rating system. You can pick up on the general mood of the conversation just by watching Travis's disgusted reactions, but you can also take the audio and slow it back down if you want to hear the gory details.
  • Final Boss: She takes Dark Star's role as this after she kills him.
  • Fingerless Gloves: Like an MMA fighter.
  • Fragile Speedster: Her health is actually quite low for a boss for the point in the game she's fought, but she has a nasty habit of dodging/countering everything. Oh, and she Flash Steps all over the place.
  • Freudian Excuse Is No Excuse: After explaining how she and Travis are half-siblings, her history of being sexually abused by their father, and how she had to prostitute herself so she can afford to protect herself and avenge her mother. Travis is sympathetic to her but chooses to kill her anyway so he can avenge his father and mother, also because Jeane wouldn't share his clemency even if he chose to spare her, which was shown After Shinobu cuts her arm off while it was in Travis' chest. After this, Travis kills her when she begs for her life and tries to appeal to him by saying they're brother and sister. Travis wishes her the best in the afterlife before he kills her.
  • Good Old Fisticuffs: She uses no weapon, and is apparently an expert at hand-to-hand fighting—even moreso than wrestling-fan Travis.
  • Groin Attack: Extreme version. She takes Dark Star down by launching her fist though his crotch.
  • Knight of Cerebus: She brings some darker overtones to what was previously an ultraviolent yet very silly game about a guy winning a lightsaber on eBay and testing it out by killing people by revealing that Travis' true motive was revenge for his dead parents.
  • Luke, I Am Your Father: "Travis, I am your half-sister".
  • Mythical Motifs: Dragons, she takes the dragon motif from Dark Star and is shown to be a professional fighter. This reflects the tiger and dragon philosophy with Travis; Jean is a professional fighter who is trained to kill others, while Travis just bought a laser katana and decided to be the number 1 assassin for the thrill of the hunt.
  • No-Sell: The only human-sized enemy in either game that Travis can't grapple, since she'll turn it against him every time he tries. Makes sense, given how well she's trained in MMA. On the other hand, Travis can instead use charged attacks against Jeane, who's very vulnerable to them.
  • One Steve Limit: Averted. Travis named his cat after her. And, confirmed as of Travis Strikes Again, his daughter.
  • Red Eyes, Take Warning: One of the most dangerous bosses, and she's got red eyes.
  • Roaring Rampage of Revenge: Jeane's motivation for everything she's done, which includes killing Travis' parents and messing with him.
  • Rush Boss: She's vicious, powerful, and rarely leaves herself open, but doesn't have much health to spare once you start landing hits.
  • Self-Made Orphan: Well, half true. Her mother died by the hands of her father (or committed suicide because of his abuse). Jeane bided her time to learn how to kill before killing him.
  • Shout-Out: Compares her situation to that of the manga Miyuki.
  • Stripperiffic: To a degree; all she's wearing is a tank top and shorts that are cut to show off her panties.
  • Take That!: She delivers the immortal "No More Heroes Forever" line.
  • Walking Spoiler: She plays an integral part in the final act of the game, and is only obliquely referenced through the cat named after her outside of the manual.
  • Woobie, Destroyer of Worlds: Her life completely sucked. Her response was to kill the man responsible for ruining it. Given that she became an assassin afterwards, it seems that this wasn't enough for her and she's now making a living out of killing. By the end, it's little wonder she's perfectly fine with finally letting go.
  • Wounded Gazelle Gambit: If you land a punch or kick on her, or even simply win a power struggle, she'll instantly dizzy rather than be knocked down. But since attempts to grapple with her always end badly for you....
  • Wrestler in All of Us: Puts Travis in an armbar if he moves to grab her.

    Henry Cooldown 

Henry Cooldown

Voiced by Quinton Flynn (EN), Katsuyuki Konishi (JP)
Click to see  him in No More Heroes 2

You're a disgrace to yourself and all those you've killed...

A mysterious man with an Irish accent that first runs into Travis when the latter is the 6th ranked assassin and the one who actually kills Letz Shake. He promises to meet Travis again and go into more detail next time.

  • All There in the Manual: His last name was revealed as "Kuurudaun" ("Cooldown") on the japanese Desperate Struggle site.
  • Badass in a Nice Suit: Impeccably dressed, even when he's kicking ass.
  • Badass Longcoat: In the first game. Noticeably missing in Desperate Struggle, where it's replaced with a Waistcoat of Style.
  • Big Damn Heroes: Showing a small part of his Big Brother Instinct thanks for Travis' hospitality while he was recovering, Henry saves Travis from Jasper Batt Jr. after the attempted Mind Screw. He then distracts some Attack Drones and later sits on the sidelines before leaving.
  • Bonus Boss: Henry only shows up to kill Travis's attempted assassin and challenge him to a showdown if you bought both the Tsubaki Mk-III and its infinite-battery upgrade before fighting Jeane. In a gameplay sense, this is probably because using anything less powerful than the Mk-III would make the fight an absolute slog, and Henry will not give you enough time between attacks to recharge your battery.
  • Duel Boss: With him being Travis's non-evil twin and fighting with the same weapon and style as him, this one's a given.
  • Dynamic Entry: How he takes out Letz Shake and his earthquake generator.
  • Evil Twin: Nope. Compared to Travis, Henry is very much the good twin. Neither of them are angels, of course, but Henry tends to be nobler and much less pragmatic than his brother. By the end of Desperate Struggle, with Travis having dropped most of his assholish traits and Henry apparently not holding too much of a grudge against him for sleeping with his wife, this aspect of their relationship is essentially gone.
  • Enemy Within: Mimmy. Technically she's supposed to be Travis', since she's a personification of all his anime-related fetishes, but it's Henry who ends up fighting her.
  • Harmless Freezing: Dr. Letz Shake defeats Henry before the Rank 10 fight in Desperate Struggle, then freezes him in carbonite and parades him around as a trophy.
  • Laser Blade: The Cross Sword, a beam claymore complete with four stubby beams in place of a hand-guard. For the record, Henry was rocking the laser-crossguard way before that other guy. Just like Travis's Tsubaki Mk-III, the Cross Sword was custom-made for Henry by a skilled technician.
  • Luke, I Am Your Father: It turns out that he's Travis' long-lost twin and Sylvia's husband of ten years. Their battle is technically unresolved, but both brothers return in the sequel as playable characters.
  • Marathon Boss: Has an absurd amount of health on Bitter in the first game. It can take well over a thousand hits to bring him down.
  • Medium Awareness: Almost all of his appearances are between this and Leaning on the Fourth Wall.
  • Mirror Match: He and Travis have a lot in common in terms of swordplay.
  • No Celebrities Were Harmed: His appearance is based off of the late Ian Curtis, lead singer of Joy Division.
  • No Fourth Wall: When he shows up, the fourth wall goes bye-bye, both for him and Travis.
  • Screw This, I'm Outta Here!: His response to Jasper Batt Jr. turning into a giant balloon thing.
    Henry: It's not happening, brother. I can't be associated with that travesty. I mean I've got standards, for fuck's sake!
  • Sophisticated as Hell: It may just be the accent, but he seems classy. When he's not dropping f-bombs all over the place.
  • Separated at Birth: The reason why Travis didn't know about him until the end of the first game.
  • Shirtless Scene: In the second game.
  • Shout-Out: There's a Casting Gag about Raiden in the first game. In the second, he also manages to do one to Han Solo's fate in The Empire Strikes Back.
  • Troll: Practically his defining trait. In the first game, he steals one of Travis's kills, taunts him about it, and disappears. In the second game, he steals three of Travis's kills, then posts pictures of them in his motel room, just as a reminder.
  • True Final Boss: He's the last opponent Travis faces in the first game.
  • Theme Twin Naming: With Travis. Their last names are Cooldown and Touchdown.


    Thunder Ryu 

Thunder Ryu

Voiced by: Paul Nakauchi

Former wrestler and Yakuza member who now runs a gym. There, Travis can train to become stronger, learn new moves, and get hit on by his mentor. He has a history with Speed Buster and is eventually killed in a duel with her, transforming into Travis' Spirit Advisor.

  • Engrish: Played with. While Thunder Ryu has Surprisingly Good English in cutscenes, his words in text (when you meet with him for training, for example) tends to be very insanely broken English.
  • Expy: After his death, his role in the final stage is identical to that of a Remnant Psyche from killer7.
  • Katanas Are Just Better: Ryu's beam katana is one of only three in the first game that both look like actual blades (his specifically being a katana) and do not have the end-cap that makes them look like fluorescent bulbs. This appears to be a rare and/or unfeasibly-expensive form of the weapons; the other two were also made by extremely skilled weapons technicians, and one of them has to be made by harvesting and rebuilding the technology from this one.
  • Laser Blade: You only briefly see him using it, but yes, Ryu's weapon is a beam katana. His model, the D.O.S., was designed by “an infamous Japanese hitman.” The D.O.S. has no on/off switch; it ignites automatically when drawn from the "scabbard", and can only be turned off by “sheathing” it again. This makes it an extremely unsafe and difficult weapon to use without skewering yourself.
  • Meaningful Name: Named after Thunder Ryu (aka Genichiro Tenryu), a regular wrestler who appears in the Fire Pro Wrestling games, a gag from Suda51 from his previous job in Human Entertaiment before the company went bankrupt.
  • Obi-Wan Moment: He calmly tells Travis that Travis has nothing more to learn from him and to master the katana, just before getting overwhelmed and vaporized by Speed Buster's Wave-Motion Gun.
  • Spirit Advisor: After being killed.
  • Take Up My Sword: After killing Speed Buster, Travis can pick up Ryu's burnt-out D.O.S. and bring it to Dr. Naomi, who will end up rebuilding it into Travis's ultimate beam katana: the Tsubaki Mk-III.

    Doctor Naomi 

Doctor Naomi

Voiced by: Vanessa Marshall

A scientist in the warehouse area of Santa Destroy who specializes in beam katanas. She sells both the katanas and the upgrades for them to Travis.

  • Absolute Cleavage: Her breasts have grown considerably since the first game. Her shirt has not.
  • Bare Your Midriff: It's very hard to notice, but it's there.
  • Cool Shades: Yellow ones in both games.
  • Fanservice Pack: Her breasts are much larger in the sequel. There's the popular theory that all of the money Travis spent on beam katanas and upgrades in the first game went straight to her chest. However crazy this idea might be, this is Suda51 we're talking about.
  • Gainaxing: The sequel dramatically increasing her bust also led to a noticible use of this.
  • Hot Scientist: She builds Travis' beam katanas, she has the title "doctor" and is extremely easy on the eyes.
  • Jiggle Physics: Her breasts physics are some of the most gratuitous non-combat uses of the engine in the game.
  • Long-Lost Relative: Suda has confirmed that the character Dr. Juvenile in Travis Strikes Again: No More Heroes is her sister. Despite the game itself not bearing any hints to their relationship, they share more than a number of similarities, and Naomi's own shrouded past and age makes this a very logical twist.
  • Male Gaze: Yup. She even calls you out for it in Desperate Struggle.
  • Older Than They Look: The Japanese website lists her age at 63 years old. She looks like she's in her 20s.
  • Red Herring: The manual mentions some kind of dark secret of hers, even though she experiences no character developement and never leaves the lab. Not addressed in NMH 2, but still a possible Chekhov's Gun. The Japanese website states that she's actually 63—she apparently uses her science to make herself younger.
  • Tsundere: Though she's dismissive of Travis' Otaku lifestyle, she still flirts with him. Though that could be just to get him to buy more stuff (not that there's anyone else selling beam katanas nearby).
  • Welcome to Corneria: Where's that "new toy" you keep promising, Naomi? May refer to the Glastonbury introduced in the sequel. Of course, after you've bought everything available in the sequel, she refers to another unnamed new toy.
  • Zettai Ryouiki: Only noticeable in the sequel when she stands, but it is there (though only around a Grade B).

    Randall Lovikov 

Randall Loivkov

Voiced by: Fred Tatasciore

A drunk ex-wrestler who hangs out in a bar down a side street, he'll offer to teach Travis extra moves if he can be presented with seven "Lovikov balls." Given that his training involves beating Travis up, he might be the fastest at putting someone through Training from Hell ever.

  • The Alcoholic: You can only find him at the bar, and he's pretty much impossible to converse with.
  • Crouching Moron, Hidden Badass: According to his death scene in No More Heroes 1.5, Lovikov managed to use his techniques very effectively to fend off a mafia hit squad (probably sent by Jasper Batt Jr.) until one of them managed to shoot him in the back. Despite being past his prime and constantly drunk, he still had skill and knew how to use it to the bitter end.
  • Drunken Master: He teaches various special techniques to Travis, albeit his teaching methods aren't exactly painless.
  • Killed Off for Real: In No More Heroes 1.5.
  • Shout-Out: The Lovikov balls themselves are an obvious reference to Dragon Ball, and the moves he teaches are all named after Iwazaru's nicknames for the various titular assassins in killer7 (the Hellion, the Punk, etc.). He even describes them as "souls".
  • Training from Hell: His is a contender for the fastest ever. He teaches Travis techniques in the space of one five-second beating.
  • Vodka Drunkenski: He's Russian and spends most of the time in the bar.

    Georgy Bishop "Sidaks" 

Georgy Bishop "Sidaks"

Voiced by: Matthew Mercer

The owner of the video place near Travis' apartment, and Travis' best (and only) friend. He only generally appears if you're far from your bike, as he's the one who drops it off when you call. He'll also rent new wrestling videos to Travis to teach new moves.

  • Boom, Headshot!: He is killed by at least four bullets to the head, and then his head is removed and delivered to Travis.
  • Caught with Your Pants Down: He is seen masturbating to Bizarre Jelly 5 when his killers barge through the store front door.
  • Dead Sidekick: Bishop's death is the catalyst for a Roaring Rampage of Revenge in Desperate Struggle.
  • Meaningful Name: Possibly. Travis is the Crownless King, after all.
  • Only Friend: To Travis, at least in the first game. Thunder Ryu constantly berates him, Lovikov only tolerates him long enough to teach him new abilities (by beating the everloving hell out of him), and Dr. Naomi and Sylvia maintain strictly professional relationships with him, but Bishop is always happy when Travis stops by the video store and never complains about bringing Travis his bike. No wonder Travis completely loses it when he finds out that Bishop was killed as a threat to him...
  • Psycho Ex-Girlfriend: His ex leaves him a text message repeating "DIE" over and over again.
  • Spell My Name with an "S": Bishop's last name has been spelled "Shidux", "Shidax", and all sorts of other ways. His gravestone gives it the official spelling of "Sidaks".
  • Sudden Sequel Death Syndrome: After appearing throughout the first game, he dies immediately after the tutorial boss in the second.
  • Wrestler in All of Us: Like Travis, he’s a huge fan of wrestling.

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