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    Advertising 
  • The "Waffely Versatile!" ads for Birdseye Potato Waffles heavily feature Birdseye fishfingers.

    Anime & Manga 
  • Sanrio:
    • In episode 6b of Jewelpet: Magical Change, plush toys of Hello Kitty and My Melody are turned into giant monsters. Both characters, as well as the Jewelpet franchise, are creations of Sanrio.
    • On the topic of Jewelpets, Ruby also makes an appearance in the 2012 Short Film Onegai My Melody: Yu and Ai where's she seen among the other residents of Mariland listening to My Melody's stories. Fittingly enough, Onegai My Melody: Yu and Ai was screened alongside Jewelpet the Movie: Sweets Dance Princess during it's original Japanese release.
    • During eyecatches for Onegai My Melody, Hello Kitty is seen watching TV as her television is playing clips from that week's episode.
    • The 1981 feature film The Fantastic Adventures of Unico (based on the Osamu Tezuka manga series) features Hello Kitty and The Little Twin Stars (Kiki and Lala) making a non-speaking background cameo during Katy's musical number of her dreams on becoming a cat witch. Fitting, since the Unico manga series was first serialized on "Lyrica" (Sanrio's defunct magazine division) between November 1976 and 1979. In general, Unico was originally co-created between Osamu Tezuka and Sanrio, with Sanrio having the merchandise rights between the seventies and eighties until Tezuka Productions took over after Tezuka's passing in early 1989.
    • The second Unico film Unico in the Island of Magic features Tuxedo Sam making a non-speaking cameo appearance where he alongside Unico and the other forest animals are listening to Toby performing on his flute.
    • Hello Kitty, My Melody, and The Little Twin Stars show up during the climax of the 1985 animated film A Journey Through Fairy Land which is Sanrio Animation's final animated film.
  • In Ponyo on the Cliff by the Sea, there are several references to fellow Studio Ghibli film My Neighbor Totoro. For example, there's a Totoro magnet on the refrigerator in Sosuke's house, and at one point Lisa sings a line from Totoro's opening song ("I'm happy as can be!").
  • Pretty Cure:
  • The festival episode of the first season of Ojamajo Doremi featured a plush Stonston as a prize. Like Ojamajo Doremi, Yume no Crayon Oukoku was a show with a toyline by BanDai that aired Sundays at 8:30AM on TV Asahi.
    • The episode "Don't Use That! The Forbidden Magic" has a poster of Princess Silver from Yume no Crayon Oukoku in Nanako's room.
  • Many episodes of Sailor Moon's first season reference previous timeslot occupant and fellow Toei/Bandai production Goldfish Warning!, mainly by showing the Gyoppi character on merchandise from shopping bags to underwear. Most notably, Usagi uses Wapiko's catchphrase, "Onaka no rappa ga pu!", in episodes 11 and 25.
  • In an episode of Nurse Angel Ririka SOS, the leads of Akazukin Chacha and Hime-chan's Ribbon make cameos. All three shows, originally manga series published in shoujo magazine, Ribon, had the same production company, Studio Gallop, and in fact were the three then-most recent shows Gallop had produced.
  • Combined with Writing Around Trademarks in JoJo's Bizarre Adventure: Stone Ocean. The original manga contains a reference to Mickey Mouse. This was changed to Bugs Bunny in the anime adaptation, on which Warner Bros. Japan is a member of the production committee.

    Asian Animation 
  • Crazy Candies: In one Season 3 episode, while digging through the ground to find a secret treasure he thinks is in Bao House, Mr. Seed accidentally ends up in the worlds of Doby & Disy and GG Bond, with all three shows being produced by Winsing Animation.
  • The Flower Angel animated series - especially in Season 1 - contains multiple references to one of Taomee's other properties, Mole's World. The Flower Fairy protagonist An'an owns a plush toy of Mole's World antagonist Kula; multiple Mole's World plushes are seen in a store in Season 1 episode 2; another character wears a hairpin shaped like one of the lahms the Mole's World moles keep as pets, among other examples.
  • Happy Heroes contains a few references to Pleasant Goat and Big Big Wolf, including a few from episodes that were produced after Happy Heroes' owners Alpha Group Co., Ltd. bought its production company Creative Power Entertaining (e.g. in one episode, Aqiang dresses as a sheep and says "Dearest sheep, I've arrived!" before being hit by a frying pan like how Wolffy is often hit by one).
  • Kung Fu Wa: In episode 4, on the school's second blackboard behind the students' desks you can see a doodle of the title character of P. King Duckling, another UYoung series.
  • Larva: The Larva Kids channel's rendition of 'Humpty Dumpty' features Egg Man, a character from TUBA's other work Rotary Park as the titular egg.
  • Miniforce: In some city battle shots, a billboard for Miraculous Ladybug can be seen in the background. It and Miniforce share an animation company, SAMG.
  • Pleasant Goat and Big Big Wolf: The Little Detective episode 1 features a wall painting of Fun Alliance. Both shows were created by Creative Power Entertaining.

    Card Games 
  • Yu-Gi-Oh! is absolutely loaded with references to games by their publisher, Konami.
    • Most notable are the references to Gradius: so far, a card exists for the original ship, an upgraded version from Gradius V, the ships from Gradius Gaiden (which includes yet another version of the original ship), most of the various ship bosses (complete with support card Boss Rush), the game's power-ups, at least three of the other various bosses, and at least five of the game's enemies. Plus, they synergize pretty well with the cards based on the protagonist ships in Xexex and Thunder Cross.
    • Aitsu, Koitsu, Soitsu, and Doitsu are based on the playable characters in Parodius.
    • The four main characters of Ganbare Goemon each have their own card drawn in a more realistic style. The "Sasuke Samurai" series of cards are also based on Sasuke from this game, and more closely mimic the game's art style.
    • Getsu Fuma and her mortal enemy, Ryukotsuki, both appear as cards whose effects are designed to slay the other.
    • Nanobreaker is a Gender Flipped version of the game's main character.
    • Star Drawing is based on Scribblenauts, whose Japanese version was published by Konami.
    • Tactical Espionage Expert is an obvious Expy of Solid Snake.
    • Ultimate Baseball Kid is based on the characters in Live Powerful Pro Baseball. As part of a Crossover with the 2023 game, there's also a special Power Pros version of Reinforcement of the Army as well as card parodies of Harpie Lady Sisters (Power Pro Lady Sisters) and Noble Knight Brothers (Power Pro Knight Sisters).
    • Vampire Hunter, a whip user whose card art features a looming castle in the background, is a clear nod to Castlevania.

    Comic Books 
  • In issue #2 of Dr. Blink: Superhero Shrink, the characters from Dork Tower are seen at the First City Supercon.
    Igor: Five bucks? For his photo? What a rip!
  • The third issue of the Harley & Ivy miniseries has Harley Quinn engrossed with watching a cartoon called Acromegliacs, which is a clear reference to Animaniacs, a cartoon by DC Comics' parent company Warner Bros.. While the cartoon itself isn't shown on-panel, the three main characters Yucko, Rondo and Splat are clearly named in reference to the Warner Siblings Yakko, Wakko and Dot, plus the theme song is a clear imitation of the one to Animaniacs.
    It's time for Acromegliacs
    And we're ugly to the max
    We kinda look like cows with big lumps on our brows
    We're Acromegliaaacs!
  • A Marvel issue of Dynomutt featured a teaser for a Scooby-Doo story as two gentlemen approach the gang at a restaurant:
    Man: Are you Scooby Doo and friends?
    Shaggy: Like, we're sure not The Robonic Stooges!

    Films — Animated 

    Films — Live-Action 
  • A giant poster of Call Me Bwana can be seen in From Russia with Love as Ali Kerim Bey and James Bond snipe Krilencu. Eon Productions produced both films.
  • Practically every major movie produced by Columbia Pictures since 1989, when the Japanese electronics firm Sony acquired them and sister label TriStar Pictures, has had these, often going into full-blown product placement (before Sony, Columbia was owned by Coca-Cola, which also did the product placement stuff). Sony's logo now appears before the film label the movie is distributed by, just to drive it in. Video releases have often carried advertisements for other Sony products.
    • Take Jumanji: Welcome to the Jungle for example. Several references to Sony products appear throughout the film. For example, Spencer plays Street Fighter V on a PlayStation 4 and has posters of Uncharted 4: A Thief's End and The Last Guardian in his room, both of which are PlayStation exclusives.
    • The 1995 film had an ad for Sony's "Maximum Television" sets before the film, with the spokesman pointing out that without a Sony TV and speaker setup, you weren't getting the full sound and picture.
    • Roger Ebert went on a particularly notable rant about this kind of Product Placement when he reviewed Leonard Part 6 on Siskel & Ebert:
      Ebert: In one scene, his 20-year-old daughter brings home a 66-year-old man that she wants to marry. Cosby is appalled; this guy is robbing the cradle! What does he do? He calls for a sandwich and a Coke. And then he holds the Coke bottle prominently next to his face for the rest of the scene. First it says "Coca-Cola", and then the next shot, it says "Coke", in case you missed the point. Who released this movie? Columbia. Who owns Columbia? Coca-Cola. What is Coca-Cola doing with this movie? They have a lot of products in this movie, Gene, that you can get a tie-in where you can get the product in connection with buying a ticket for the movie. I think that that is an all-time low: Bill Cosby, the richest man in show business, $67.5 million income last year, reduced to holding a Coca-Cola bottle next to his face in order to get a picture made at Columbia. He ought to be ashamed of himself.
  • A lyric in the song "Who's Inside It" from Barney's Great Adventure makes a nod to another Universal film:
    Maybe it's a cousin of ET's?
  • The second Critters film has the second shape-shifting bounty hunter (identified as Lee) almost copy the likeness of Freddy Krueger before Charlie gets them back to copying the appearance of a nude woman from a magazine centerfold. Both Critters and A Nightmare on Elm Street are film series by New Line Cinema.
  • American Pie 2 contains a scene in which The Adventures of Timmy the Tooth plays on Jim's TV. This joke actually came about because of this trope: the creators wanted to use Teletubbies for that scene, but they decided to instead go with a children's show that was also made by Universal (after not being able to get rights to Teletubbies).
  • Clifford the Big Red Dog, a Paramount release, features a character who uses a SpongeBob SquarePants flash drive at one point.
  • Dennis the Menace Strikes Again, a Warner Bros. film, features plushes of Tweety Bird, Yosemite Sam, Porky Pig, and Taz the Tasmanian Devil from Looney Tunes as prizes in the carnival.
  • In Instant Family, a girl holds a SpongeBob SquarePants-themed knife.
  • Saw 3D: The reality TV show that Bobby and his crew are seen at is named "Daybreak", likely a reference to a past film distributed by Lionsgate titled Daybreakers, which was released the previous year to Saw 3D's.
  • Sonic the Hedgehog 2 (2022) has Sonic call Knuckles “Clifford the Big Red Rage Monster”, a reference to Paramount distributing both Sonic and Clifford's live-action films.
  • Mean Girls (2024) contains two references to Nickelodeon, which Paramount owns:
    • A Dora the Explorer doll is used to represent someone when Janice and Damian tell a story about Janice’s relationship with Regina.
    • Damian sings a slow, French version of "Leave It All To Me" at the school talent show.

    Literature 
  • Alan Alone: In the illustrated prologue, Alan says that if he ever found the titular magic ghost from Hantu Silap Mata, he would ask it to steal Mr. Nurie's mouth (because he won't stop singing late at night), to which Mr. Faisal replies that it's a fictional character and not a godlike creature anyway. The next panel advertises the book Hantu Silap Mata, also written by Alif Firdaus Azis.
  • Carnival in a Fix: In the picture on the inside of the front cover, we see a ship full of pugs, and another full of monkeys. There's also a girl in a space suit that brings to mind Astra. And in chapter 6, a group of Poglites are at the Lost Property Office demanding spoons.

    Live-Action TV 
  • CSI: NY: In "Buzzkill," a billboard in Times Square advertising Dexter can be seen in the background a few times. The shows aired concurrently on CBS.
  • Goosebumps (1995): In "The Cuckoo Clock of Doom", when Michael is six years old, his father reads him Clifford the Big Red Dog as a bedtime story. Both Clifford and Goosebumps are properties of Scholastic Inc.
  • Janda Kembang:
    • In episode 5, the RT leader is watching fellow NET. drama series Cinta dan Rahasia when his TV antenna needs adjusting.
    • The footage used for the soap opera watched by Neneng and Seli in episode 8 comes from another NET. series Kesempurnaan Cinta.
    • The motorcycle taxi that Malik uses in episode 19 is OK-JEK from NET. sitcom of the same name.
  • Both Jeopardy! and Wheel of Fortune are produced by Sony, and Jeopardy! has made several references to Wheel. For example, "Before & After" is a recurring Jeopardy! category that references Wheel, and at one point, they featured a category called "Wheel of Jeopardy!" where the clue was given in the form of an unsolved Wheel of Fortune puzzle.
  • Mimpi Metropolitan
    • Like in other NET. shows, the online motorcycle taxi service used by the characters are OK-JEK from NET. sitcom of the same name.
    • Since they share the same lead writer, the show sometimes references a previous NET.—Limelight collaboration Cinta dan Rahasia, such as giving Mami Bibir the same birthday as Dimas from that show.
    • In episode 23, Mami Bibir watches Ini Talkshow, also aired on NET., and comments on how funny it is.
  • Odd Squad:
    • There are two cross-references pertaining to Sinking Ship Entertainment.
      • In "The Void", one of the things Omar learns in order to be similar to Opal, Orla and Oswald is how to speak Spanish. He does this by watching a short clip of Mac and Sammy communicating in Spanish from Playdate, which is produced by Sinking Ship Entertainment. Doubles as an Actor Allusion subversion, as Millie Davis played Molly in that show, but does not appear in "The Void."
      • "Slow Your Roll" has Opal, Omar and Orla come face-to-face with a creature known as a Madmelodia, which looks strikingly similar to the alien creature seen in Endlings, a show also produced by Sinking Ship Entertainment. This is yet another Actor Allusion subversion similar to above—Michela Luci, who plays Orchid, also plays Tabby; however, she does not appear in the episode.
    • Besides those, in "The O Games", the song that Odd Todd whistles as the 25-Centigurp Dash begins is the opening theme to Mister Rogers' Neighborhood. Both shows share the same production company, Fred Rogers Productions (known as The Fred Rogers Company at the time of this episode's airing, and Family Communications when MRN was airing).
  • In the Planet Ajay episode "Planet Badjay", Ajay's Evil Twin Badjay takes over the show, leaving Ajay on Badjay's spaceship. Ajay presses several buttons in the ship to see if any of them teleport him back to Planet Ajay; one of the buttons plays the drum beat heard at the beginning of the theme song of EastEnders. EastEnders is a series produced by The BBC, whose children's station CBBC aired Planet Ajay.
  • In an episode of The Practice a witness claims that he knows what time a certain thing happened because he was watching Boston Public at the time. This caused a Continuity Snarl when The Practice and Boston Public had a crossover later on.
  • CBBC series Sorry, I've Got No Head references fellow BBC series Doctor Who in a few episodes.
  • In the Mr. Blobby VHS "Blobbyvision", Mr. Blobby rides in Noddy's car. Both Noel's House Party (where Mr. Blobby originated from) and Noddy's Toyland Adventures aired on BBC.
  • In The Film of the Play version of Peter Pan Goes Wrong, Laa-Laa and Po from Teletubbies make a cameo. This production aired on BBC, which also aired Teletubbies.
  • Where In The World Is Carmen Sandiego:
    • The series referenced fellow PBS series Mister Rogers' Neighborhood twice:
      • A 1991 episode contained a cameo from X the Owl and Daniel Tiger.
      • The episode "Come Back With That Kibbutz, Toots!" contains a scene where the Chief gives away a Mister Rogers' Neighborhood record. Later in the same episode, the Chief sings "Won't You Be My Neighbor?" just as Greg comes out dressed up as Mister Rogers.
    • One episode was titled "Mining Crime Station", as a reference to Shining Time Station, which ran concurrently as a PBS neighbor. Amusingly, Lynne Thigpen previously appeared in the Broadway musical Working alongside Bobo Lewis, who had a recurring role on Shining Time Station as socialite and town gossip Midge Smoot.
  • In the Inai Inai Baa! "Poupo's I Can Do It!" segment "Chirarin Po", Poupo and friends play with a toy that looks similar to Yakoro from the Fantane! segments of fellow NHK show Okaasan to Issho.

    Newspaper Comics 
  • The Halloween 2002 strip of Mr. Potato Head, which was co-created by Jim Davis, had Mr. Potato Head attempt to go trick-or-treating with his son Chip while dressed as Davis' character Garfield.

    Pinball 

    Professional Wrestling 
  • Back when Ring of Honor and Full Impact Pro were "sister promotions", the "Crazy Homeless Person" who interfered on the behalf of Jimmy Jacobs and The Age Of The Fall in ROH was Milo Beasley, a longstanding bum/minion of FIP who had previously "served" indie legend CM Punk. The only member of the FIP Age Of The Fall that was respectively recognized in ROH was Radiant Rain, on account of her and Lacey working as The Minnesota/International Home Wrecking crew in ROH's other former sister promotion, SHIMMER.

    Puppet Shows 
  • Donkey Hodie:
    • In the episode "Good Dog School", Purple Panda holds up a picture that he drew of Bob Dog in order to remind him of how good he was at staying still for a picture and therefore he can stay still at his Good Dog School graduation. The picture he holds up is in the same art style as Nature Cat, which is also by Spiffy Pictures. It actually looks a lot like the design of the dog Hal from that series, albeit with Bob's features instead.
    • The main conflict of "Cheesy Con" is spurred by Donkey spraining her left foot on a toy vehicle. This exact thing happened to Daniel in the Daniel Tiger's Neighborhood episode "Daniel Feels Better", which was also made by Fred Rogers Productions.
    • In "A Donkey Hodie Halloween", an owl that resembles O the Owl from Daniel Tiger's Neighborhood, albeit with a purple stomach and yellow eyes, appears at the beginning and end of the episode.
  • Fraggle Rock: In "The Cavern of Lost Dreams", Sprocket tries his paw at making his own dog food and, at one point, imitates the Swedish Chef from The Muppet Show, another Jim Henson series.
  • Lamb Chop's Play-Along made two jokes referencing fellow PBS series Mister Rogers' Neighborhood:
    • "The Planet Yzarc" ends with an alien asking for directions to Mister Rogers' Neighborhood.
    • In another episode, Shari Lewis asks Lamb Chop if she's ever wished upon a star, and she replies she hasn't, but she wrote a letter to Mister Rogers once.
  • The Noddy Shop:
  • Sesame Street:

     Radio 
  • Lampshaded in a September 2023 episode of More or Less, The BBC Radio 4 show about numbers in the news, which ended a peice about how many generations you would need to actually reach the year 3000 (many more than Busted's great-great-great-granddaughter) with presenter Tim Harford reminding listeners that Busted were performing at the Radio 2 Party in the Park that weekend. This was followed by a computer voice saying "BBC network co-operation appraisal goal achieved."

    Theatre 
  • The Radio City Christmas Spectacular includes a 3D video of Santa flying over New York, at one point passing over Madison Square Garden during a Knicks game. The Madison Square Garden company also owns the Radio City Music Hall, making this a form of cross-promotion.

    Toys 
  • Hero Factory: One of the online games has "S-L-I-Z-E-R-S" as an access code, with Slizer being the name of a previous LEGO toyline.
  • My Little Pony: Some of the G1 First Tooth ponies come with a Glo-Worm as an accessory. Glo-Worms are also made by Hasbro.

    Video Games 
  • The building icons in Age of Empires II Definitive Edition feature the famous "Bliss" wallpaper from Windows XP as the background. Microsoft owns AoE, Windows, and the rights to the wallpaper.
  • Alan's hardboiled detective novels in Alan Wake are heavily based on Remedy's earlier Max Payne. Quantum Break also has a number of references to Alan Wake, although Control upgrades it to a full-on Shared Universe.
  • The Namco game Alpine Racer 3 has Pac-Man as the dot on the question mark denoting "random" on the character select, Pac-Man and the ghosts appear on the time comparison every time you reach a checkpoint, and Klonoa appears as an unlockable Secret Character.
  • Astra Hunter Zosma:
    • Zosma states that his peers call him "Purple Dissonance" in order to annoy him.
    • The Fauxma Spirits miniboss team is a reference to the protagonists of Soma Spirits, but aren't actually Heart and Soul themselves.
    • The 38th treasure is the Cooler Crusader's glove.
    • The 45th treasure is Zero's hat from Soma Union
    • The 47th treasures is Absolution's mask from the Soma duology.
    • The final treasure is the jewel from the logo/title screen of Crescent Prism.
  • Capcom likes doing this with their games. For example, in God Hand, one of the mini-bosses is wielding Nevan the electric guitar from Devil May Cry 3: Dante's Awakening, one of the names of the chihuahua in the dog race minigame is Amaterasu, and the Mad Midget Five miniboss is a reference to Viewtiful Joe.
  • Case 03: True Cannibal Boy: The Peacemaker Series, which is also developed by Sounding Stone and MaouCat, is a JRPG series in this setting that Sally and Lily are fans of, though this doesn't stop Nya from reincarnating Jade into the Peacemaker universe.
  • Chibi-Robo!: Bandai-Namco co-produced this game. You can receive a Tamagotchi toy (another Bandai property) as an item for completing Captain Plankbeard's sidequests and can interact with it.
  • Chocobo Racing has tons of Final Fantasy cameos, as you might expect, but it also taps into two unrelated games for secret characters — Aya Brea from Parasite Eve and Jack from The 3-D Battles of WorldRunner.
  • In Daytona USA, the Beginner track has a stone wall near the final curve that has Sonic carved into it, and the Expert track has a statue of Jeffry McWild.
  • Digimon, being a male counterpart to Tamagotchi, was practically contractually obligated to make at least one Tamagotchi reference since its inception. Both franchises are from Bandai.
    • Tamagotchi character Oyajitchi serves as the inspiration for Digimon character Nanimon's appearance.
    • Wizardmon's staff and Belphemon's Sleep Mode clock are both modeled after Tamagotchi devices.
  • Fall Guys:
  • Forza Horizon really gets in on this from Horizon 4 onwards, with a Halo-themed mission, as well as unlockable novelty car horns from Halo, Sea of Thieves and Killer Instinct, along with the (in)famous Windows XP shutdown noise and the "Wololo" voice clip from Age of Empires. Horizon 5 expands upon this; the horns return, along with new contributions from Banjo-Kazooie, Ori and the Blind Forest, Battletoads, The Outer Worlds, and even DOOM, as well as the Windows 10 notification sound, the classic "ta-da!" shutdown sound from Win3.1 and 95, and even the Microsoft Teams ringtone! Horizon 3 also marked the debut of a drivable Warthog from Halo, which returned in 4 and 5.
  • Frogger's Journey: The Forgotten Relic: In reference to another classic Konami arcade classic, a toy model of Vic Viper from the Gradius series appears in Dusty's workshop.
  • In Growing Up, one of the shops at North Pine Galleria's called "Oh...Sir", referencing one of Vile Monarch's other games. There's also an arcade cabinet named after that game in Starcade 80, and you even make another one if you become a game dev studio CEO in the end.
  • Haven (2020) depicts The Stranger, the protagonist of another game by The Game Bakers, as one of the characters of the Fictional Board Game that Kay and Yu can play together.
  • Since Innersloth and PuffballsUnited produces both the Henry Stickmin Series and Among Us, the two games often reference each other.
    • From Stickmin: Completing the Mission has a sidequest that has you find crewmate plushies hidden throughout the many routes in the game. A poster depicting the Imposter also appears in Mission, and one of the fails is a direct Among Us reference, to name a few.
    • From Among Us: There are multiple pets, hats and costumes lifted directly from the various entries in the Stickmin series, among other things. The fourth map is even themed after the airship belonging to the recurring Toppat Clan.
  • Humongous Entertainment was extremely fond of these. Every game featured at least half a dozen cameos or references to their other works.
  • Some cards in I Was a Teenage Exocolonist have references to other games published by Finji:
    • The Coloring the World card features Chicory's Brush.
    • The Organizing the Storage Room card features Wilmot, and the depot clerk event that rewards it to you references the box-sorting game.
      At least it's all in your holopalm and you have liftbots to help physically move the boxes. You can organize it all by moving icons around your screen, just like a holopalm game!
  • In the Klonoa series, the titular character's hat depicts Pac-Man on it; both game series are Namco creations.
  • LEGO Legends of Chima Online: A possible player name component is "Stromling", which are the Mooks from previous Lego MMORPG LEGO Universe.
  • LEGO Stunt Rally:
  • Psycho Mantis is known for this in Metal Gear Solid and its GameCube remake, The Twin Snakes. By reading your memory card, he'll comment on your enjoyment of other Konami or Nintendo games that he finds save files for.
  • The remakes of Lucasarts' The Secret of Monkey Island and Monkey Island 2: LeChuck's Revenge are subtitled "Special Edition", a nod to the Star Wars Special Editions.
  • Mewgenics: One Mook you can throw down with is Cereus Peashy- the star of a little-known flash plataformer made years ago by the same creator: Edmund McMillen.
  • The Bandai video game Monster Party features a boss modeled after one of the toys from Gegebomajuu, a line of model kits with gross-out features created by Bandai. Specifically, it is the infamous "Sorry, I'm dead" boss, which is modeled after the Torigaran toy.
  • The Monster Rancher franchise had a gimmick where players would insert a CD (and later a DVD) into their game console in order to spawn a unique monster with the data on the disc as a source. Naturally, Tecmo allowed their own games to create especially unique monsters, with available sources including the Deception series, Dead or Alive, and Fatal Frame, among others.
  • Tying in with the above-mentioned connections between Midway and Williams, Mortal Kombat 3 had a couple of Kombat Kodes that gave hints for the pinball tables Jack*Bot and No Fear: Dangerous Sports (likely baffling people who weren't into pinball and/or aware of the connections).
  • NEO: The World Ends with You has the in-game game FanGO, which is basically Pokémon GO with Final Fantasy monsters instead of Pokemon. Such monsters include nutkin and pupu. Also, Rindo's phone has moogle, cactuar and tonberry stickers in its communications app.
  • Persona 5 features "Dragon: Like a Yakuza" as one of its in-game films. Both Atlus (Persona's developer) and Ryu Ga Gotoku Studio (Yakuza's developer) are under Sega's umbrella.
  • Prince of Persia: Warrior Within has a few hidden joke weapons. One of them is a cartoonish White Glove, which is clearly borrowed from the title character of Ubisoft's fellow series Rayman.
  • Game Freak, the developers of Pokémon, often puts references to their other works in the games, especially to Pulseman. To note:
    • The ship S.S. Anne from Pokémon Red and Blue is named after Saint Anne, the computer from which Pulseman was born.
    • The move Volt Tackle has the same Japanese name as Pulseman's signature attack, Volteccer (ボルテッカー).
    • Rotom, first introduced in Pokémon Diamond and Pearl, has a similar appearance to Pulseman, especially to his pointed helmet and affinity for electric attacks. Also in Diamond and Pearl, the evil Team Galactic has the same Japanese name as the Galaxy Gang (ギンガ団 Ginga-dan) in Pulseman.
    • Boltund is an Electric-type dog Pokémon introduced in Pokémon Sword and Shield. In Japanese, it is named "Pulsewan" (パルスワン), which sounds very similar to "Pulseman".
    • Outside of Pulseman, another Game Freak title, HarmoKnight, includes multiple bonus stages and easter eggs referencing Pokémon.
  • In Puyo Puyo Tetris from Sega, it's possible to purchase an alternate appearance for tetrominoes that turns them into Sonic heads. And in the sequel, Sonic himself becomes a Guest Fighter in the first post-launch update.
  • In Red Dead Redemption II, one of Dutch's aliases is "Aiden O'Malley", which happens to be the name of a minor character from Grand Theft Auto IV, another Rockstar title.
  • Ridge Racer loves doing this, referencing their other games via car names, decals and even tracks name-dropping their other games. Especially prominent in Type 4, whose Story Mode has racing teams all named after Namco's arcade classics: Dig Racing Team, Micro Mouse Mappy, Pac Racing Club and RT Solvalou, as well as a track named Phantomile and Pac-Man himself appearing as a secret car.
  • River City Girls: To fellow Wayforward Technologies game Cat Girl Without Salad: There's graffiti of the protagonist Kebako:
    • Outside the school.
    • At the entrance to the Basketball Court in Downtown.
  • The Roblox game Mad Games includes a mini-game based off of the Roblox game The Mad Murderer. Both games were made by the group Mad Studios.
  • In Streets of Rage 4, players who have access to Max from the Mr. X Nightmare DLC will sometimes hear him shout "Drop kikku!" when performing one mid-air. This is a reference to Guard Crush Games' own Streets of Fury, whom also co-developed Streets of Rage 4, and the voice-over line came from the character MC Manhattan from said game.
  • Super Mario RPG (developed by Squaresoft) has a Superboss that is a lengthy homage to contemporary Final Fantasy games: he's surrounded by four crystals (mirroring the Plot Coupons of several early Final Fantasy titles), his fight music is a rendition of Final Fantasy IV's boss theme, and he mentions hailing from a two-dimensional realm in the Japanese version (contrasting the Mario RPG 3D art style).
  • A Tiny Sticker Tale has various references to the developers' earlier game Lonesome Village which imply that the two games may take place in the same universe, although it's ultimately left ambiguous. Edward mentions that he has a friend named Earl who lives in Lonesome Village — in that game, Earl the owl was the first NPC whom the player saves. Both games also have characters named Baran who look quite similar to each other but while Lonesome Village's Baran was an evil cult leader and the game's Big Bad, here he is a friendly, elderly hermit, making it a stretch (although not impossible) that they are the same person.
  • Falcom does this in Tokyo Xanadu with their Show Within a Show Magical Girl Alisa, which features Rean and Alisa, two main characters from The Legend of Heroes: Trails of Cold Steel. The costumes they wear in the anime are also references to their DLC costumes from the second Cold Steel game.
  • In Zuma's Revenge, one of the boards exclusive to Blitz Mode takes place in a garden where zombies from Plants vs. Zombies occasionally appear; both games are published by PopCap Games.
  • Tell Me Why features posters in one segment that reference developer Dontnod's previous games:
    • One is an ad for a film company with a blue butterfly logo. The tagline is "Life is weird."
    • Another is a poster for Jax Energy Drink, which has a robot panda as a mascot. This a reference to Jax the Robot Panda from Remember Me. Tyler mentions that he tried the drink once and his memories didn't make sense afterwards, referencing the protagonist's power to "remix" peoples' memories.
    • Finally, there's a poster for Red Queen wine. While looking at it, Tyler asks "What is glass but tortured sand?"
  • Unpacking: One of the protagonist's action figures is that of Assault Android Cactus, the main character from the eponymous game also developed by Witch Beam.
  • In The Futzu Tower stage of Solatorobo: Red the Hunter, you can see the logo to the CyberConnectCorp (not the actual CyberConnect2 themselves, but the fictitious company prominent in the .hack series) in some of the areas. Seems pretty harmless, but those who knows their .hack lore can probably go on an essay on why that could be a bad thing for that game's world.
  • An interesting bit of videogame triva is that Sonic's first appearance was actually as a dangling toy on the rearview mirror in Sega's arcade game Rad Mobile.
    • In the Sonic series proper, there have been many references to NiGHTS into Dreams…, another series developed by Sonic Team. The Casinopolis level of Sonic Adventure features a NiGHTS-themed pinball machine, including a physical appearance by NiGHTS themselves. Sonic Adventure 2 introduces the NiGHTS Chao, a Chao with NiGHTS’ iconic purple color and jester hat. Sonic Superstars includes a Metal NiGHTS as one of the design options for its multiplayer mode Prototype.
  • Transistor: Red has toys referencing Supergiant Games' previous game, Bastion: A Windbag and a Cael Hammer in her apartment.
  • Sunset Overdrive: During the opening credits an advertisement for a "Moon System 94" game console can be seen, with the listed games being references to nearly all of Insomniac Games' prior releases at that point:
  • Level 7-3 of Super Scribblenauts has you giving The Wizard of Oz characters what they wish for. The Wizard of Oz wasn't produced by Warner Bros., but its rights are owned by them. They also own Scribblenauts.

    Web Animation 
  • One episode of Let's Go! Tamagotchi has Chamametchi transforming into a superhero with a costume based on Cure Dream from Yes! Pretty Cure 5, another Bandai series.
  • The Queer Duck episode "B.S. I Love You" features a cameo by Abraham Lincoln as depicted in Hard Drinkin' Lincoln, which was another animated series created for Icebox.com.

    Web Videos 

    Western Animation 
  • 3-2-1 Penguins!:
    • In the episode "Trouble on Planet Wait-Your-Turn", Michelle says that she and Jason stopped at Burger Bell on their way to the cottage. Burger Bell first appeared in one of the Silly Songs in VeggieTales, from Big Idea who also created 3-2-1 Penguins!. The episode also features a vacuum cleaner that sounds and looks like Larry The Cucumber, one of the main characters of VeggieTales.
    • In "More Is More", one of the comics Jason suggests the penguins read is Minnesota Cuke, based on the VeggieTales episode of the same name. There is also a joke where the characters make up names for superpowers and Kevin suggests "Plunger head", a reference to LarryBoy, who has plunger ears on his costume.
  • Animaniacs:
    • One of the lyrics in "I Am The Very Model Of A Cartoon Individual" mentions several other Warner Brothers cartoon characters: Tweety Bird, Daffy Duck and Babs and Buster Bunny.
    • In "Potty Emergency", a poster of Gossamer from Looney Tunes is seen outside the movie theater. In the coloring book adapting the same episode, Bugs Bunny and Daffy Duck are seen as posters.
    • In the episode "Take My Siblings, Please", Wakko sings the theme to Tiny Toon Adventures, which is also a Warner Brothers cartoon.
    • The cast of Tiny Toon Adventures show up in "The Big Wrap Party Tonight".
    • The following company cross references occur in the reboot:
      • In "Suspended Animation", the Warners accidentally bump into Batman and an expy of Harry Potter. Warner Brothers owns the rights to make movies and TV shows based on Batman and Harry Potter.
      • In "Suffragette City", many WB cartoon characters such as the Looney Tunes and Babs and Buster appear to march for cartoons to have the right to vote.
      • In one segment in Season 2, Pepé Le Pew makes a cameo — only to end up erased.
  • Arthur:
    • In the episode "Attack of the Turbo Tibbles", while D.W. goes to get her mother to help fix the Mary Moo Cow tape they were watching earlier, Tommy and Timmy switch through the television channels to find something to watch. One of the shows they find is a parody of The Busy World of Richard Scarry where Huckle and Lowly are bats sleeping on a ceiling. Both The Busy World of Richard Scarry and Arthur were produced by Cookie Jar Entertainment, known as Cinar back when the episode originally aired.
    • Another Cinar reference happens in "Jenna's Bedtime Blues": When Jenna tries to get her mind off bedwetting, one of the programs she turns on features puppets that look similar to some of the puppets in Wimzie's House.
    • The show also loved making references to Teletubbies, which also aired on its' American (PBS Kids) and Canadian (TV Ontario) broadcasters. In fact, there were at least three different parodies of Teletubbies that appeared throughout its' run!
    • Mary Moo Cow is a spoof of fellow PBS Kids show Barney & Friends, right down to her theme song being sung To the Tune of... a well-known kids' song.
    • "The Contest" has two examples of this trope:
      • "Andy And Company", the Arthur expy the story contest is for, resembles The Little Lulu Show in its' artstyle. The DW clone also dresses like the titular character.
      • During Muffy's story, Muffy wears a costume that resembles Dipsy, causing Buster to call her "the fifth Teletubby".
    • "And Now Let's Talk To Some Kids" has a show called "The Magic Toolbox", a reference to fellow PBS Kids show The Magic School Bus.
  • A hunter in the arctic in the Chilly Willy cartoon "Chilly Chums" laughs in relief after he's still intact after swallowing a grenade and it goes off. His laugh is so similar to Woody Woodpecker's that Woody himself shows up to take umbrage.
  • Dennis the Menace (1986) features references to other cartoons produced by DiC Entertainment at the time:
    • In several episodes, one of the characters hums the Inspector Gadget theme song. Dennis hums it in one episode, and in several other episodes, Mr. Wilson hums it. In "The Big Candied Apple", the captain of the ferry hums it. Mrs. Wilson hums it in "Up Up and Away (From Here)" and "A Moving Experience", and Margaret hums it in "Charmed I'm Sure!".
    • One episode of the series is titled "Ghost Blusters", and in "Dennis the Genius", Dennis creates a ghost that bears a strong resemblance to Slimer. Both episodes also feature a sound-alike of the Ghostbusters theme song. The Real Ghostbusters was one of the cartoons produced by DiC at the time.
    • In several episodes, the theme to The Littles plays; in "Big Baby", it plays when Dennis agrees to babysit Sylvester, the infant son of Mrs. Atkins. In "Dennis the Businessman", it plays when Mr. Wilson turns his TV on, only to find every channel has cartoons on it. In "G.I. George", it plays when Dennis and Mr. Wilson go to a soldier union, and in "The Martians are Coming", it plays on the radio.
    • In the 1993 series episode, "Caution! Boy at Work", the "Screech", "Jump", and "Ring" sound effects from Sonic the Hedgehog can be heard when Dennis plays an arcade game at Hasty Mart. At the time, DiC had produced two different animated series based on the Sonic games; Adventures of Sonic the Hedgehog and Sonic the Hedgehog (SatAM).
  • FETCH! with Ruff Ruffman: One of the phrases Ruff uses at the end of the Season 4 intro, after Chet the mouse destroys the set for the intro, is "You know, I bet Arthur doesn't have to deal with stuff like this". Both shows air on PBS Kids and are produced by WGBH Boston.
  • One episode of The Flintstones has Fred and Wilma going on a picnic. Their picnic basket is stolen by fellow Hanna-Barbera character Yogi Bear.
  • Freakazoid!:
    • In the first episode, Yakko, Wakko, and Dot show up and sing a song called "Freakzoid and Friends" to the tune of the Animaniacs theme song.
    • Another episode had Wakko and the Brain argue over which of their cartoon is Steven Spielberg's favorite. They go to Steven himself to ask who simply says, "Who are you people?".
  • Fresh TV's cartoons provide plenty of examples, which might not be too much of a surprise given that a lot of these shows featured the same people working on them (notably Jennifer Pertsch and Tom McGillis, who created three of the company's four animated shows).
    • Several 6teen references in Total Drama.
      • In the Action episode "Dial M for Merger", when Chris announces the merge's arrival, the contestants briefly recreate the intro to 6teen, complete with the original theme song.
      • The World Tour episode "Broadway, Baby" has a brief moment where Lindsay mentions shopping at the Khaki Barn, a store that appears prominently in 6teen as the workplace of Nikki Wong.
      • Total Drama Presents: The Ridonculous Race: In a confessional in "Dude Buggies", MacArthur drops the name of her babysitter as Jennifer Masterson, although whether she was literally referring to Jen from 6teen is a bit unclear.
    • Stōked: In the Season 1 episode "A Prank Too Far", the intro to Total Drama Action can be seen on a TV screen.
    • On Grojband, Corey Riffin's beanie is decorated with the same skull that is seen on Duncan's shirt in Total Drama. It's also worth noting that Grojband creator Todd Kauffman was the director for Total Drama's first two seasons, and said skull has also appeared in non-Fresh TV cartoons he's worked on, like Sidekick and Looped.
  • In Inspector Gadget, there are several references to Heathcliff & the Catillac Cats; to name just a few examples, Penny is shown to have a Riff-Raff stuffed animal in "The Incredible Shrinking Gadget", and a person attending a costume party in "Ghost Catchers" is dressed up as Heathcliff. Both shows were produced by DiC Entertainment.
  • Similarly in one Catillac Cats segment of Heathcliff & the Catillac Cats Riff Raff turns on the tv and Inspector Gadget is on.
  • In the Jelly Jamm episode "Jammbo TV", Goomo becomes hopelessly addicted to watching the television in the King and Queen's castle. Said television displays footage of Bugsted and Pirata And Capitano, which are produced by Vodka Capital who also worked on Jelly Jamm.
  • The Jetsons:
    • In the episode "Miss Solar System," George Jetson compliments the disguise of the character Mr. Spacely by telling him that "as Yogi Bear would say, [he's] smarter than the average bear!", referencing another character created by Hanna-Barbera.
    • In the episode "Elroy's Mob," Elroy's classmate Kenny Countdown uses a TV wristwatch to watch "the billionth rerun of The Flintstones." On his TV, we then see a clip of Fred diving into water and colliding with Barney. Even though there's a similar scene in The Flintstones episode "The Swimming Pool," the clip seen here was exclusively made for this reference.
  • An episode of Littlest Pet Shop (2012) has Blythe Baxter dressed as a cowgirl riding Applejack for Halloween. Doubles as an Actor Allusion, since Ashleigh Ball voiced both characters.
  • A few of the Looney Tunes shorts reference Casablanca, such as (to name one example) Bugs Bunny humming "As Time Goes By" in the 1944 short Hare Force. Both Looney Tunes and Casablanca were produced by Warner Bros..
  • Martha Speaks: In "Martha's Chair", Mrs. Demson sees a chair resembling Martha's favorite chair on Antiques Roadshow, which airs on PBS just like Martha Speaks.
  • The Mask: One episode features spoofs of Animaniacs called The Goofalotatots. Wang Film Productions Co., Ltd animated both Animaniacs and The Mask.*
  • Muppet Babies (1984):
    • In "The Daily Muppet", Oscar the Grouch, from fellow Jim Henson series Sesame Street, makes a cameo during the episode's song, "The Daily Muppet".
    • In "Nice To Have Gnome You", Baby Piggy, Baby Gonzo and Baby Animal try to cross the Bog of Eternal Stench from fellow Jim Henson production Labyrinth.
  • In The New Scooby-Doo Movies episode "The Caped Crusader Caper," parade balloons of Fred Flintstone and Yogi Bear are seen.
  • Oggy and the Cockroaches: In the episode "Night Watchmen", Oggy and the cockroaches fell into acid and were turned into slime. They then enter a washing machine, which turns them into clothing, animals, and the aliens from Space Goofs, both of which are produced by Xilam.
  • The Perils of Penelope Pitstop: From the debut episode "Jungle Jeopardy":
    Penelope: My arch-enemy, the Hooded Claw!
    Claw: Who did you expect? Dick Dastardly?
    • Similarly within the same studio, Josie and the Pussycats pulls this in its debut episode "A Greenthumb Is No Goldfinger":
    Josie: Alexandra, it's you!
    Alexandra: Of course it's me! Who were you expecting? Scooby-Doo?
  • Ready Jet Go!: In "Mindy's Weather Report", Sunspot flips through the channels on Face 9000. One of the programs he flips to is Dinosaur Train, another PBS Kids show created by Craig Bartlett, complete with a second of the Dinosaur Train theme song playing.
  • On The Robonic Stooges, Woofer and Wimper from Clue Club are seen on wallpaper while Scooby-Doo is spotted in a coloring book.
  • Santa Claus Is Comin' to Town: Rudolph the Red-Nosed Reindeer is briefly mentioned in the special, only to be described as part of another story. In fact, he's from another story produced by Rankin/Bass.
  • In the Sid the Science Kid episode "Sid's Amazing Lungs", Gerald pretends to be a baby and says "I'm the baby, gotta love me!" This is one of the catchphrases of Baby Sinclair from Dinosaurs, another Jim Henson series.
  • Spiral Zone: In one episode, Tank gives a hospitalized girl a Pound Puppies doll. Tonka Toys had the license to both franchises at the time.
  • The Canadian animation company Nelvana provides a couple examples.
    • Spliced: In "Same Difference", one clip in Smarty-Smarts and Joe's montage shows the two of them watching Grossology, which Spliced creators Simon Racioppa and Richard Elliott worked on as series developers.
    • Sidekick: In "Master XOX Ray Vision", after Eric puts on a pair of superpowered contact lenses, it intially causes him to see his friends Kitty, Trevor, and Vana as Scaredy Squirrel characters (Scaredy, Dave and Sally, respectively).
    • In a few episodes of The Day My Butt Went Psycho!, the characters can be seen watching clips from Spliced and Scaredy Squirrel on their TV.
  • A Watch My Chops episode "Who Said That?" featured cameos of Nelson the Elephant from 64 Zoo Lane and the title character from Pablo the Little Red Fox. These shows are produced by Millimages.
  • In the first episode of Trollhunters, Jim's tablet has an image of Toothless from How to Train Your Dragon on it. Both are owned by DreamWorks Animation.
  • In the Nature Cat episode "Wild Batts", a crossover with Wild Kratts, Nature Cat mentions that the other neighborhood bats besides Chris and Martin Batt are named Daniel Bat, Peg + Bat, George the Curious Bat, and the Bat in the Hat, all references to other PBS Kids shows.
  • In Green Eggs and Ham (2019), the show features several references to fellow Dr. Seuss book The Cat in the Hat, with the most notable being the cat's hat appearing in the opening credits.
  • The Xavier Riddle and the Secret Museum episode "I Am Fred Rogers" focuses on fellow PBS Kids show Mister Rogers' Neighborhood.
  • The VeggieTales episode "The Wonderful World Of Auto-tainment!" has a picture of Zidgel from fellow Big Idea production 3-2-1 Penguins! appear during the song "There's A Hole In The Bottom Of The Sea". The robots who host the episode are also from 3-2-1 Penguins!.
  • Small Town Murders: Fellow Rovio creations the Angry Birds make several cameos.
  • In the first animated series starring The Smurfs created by TVA Dupuis between 1961 till 1967. Marsupilami makes a brief appearance in the episode "The Smurfnapper" when a narrator is introducing the viewer to The Smurfs and the use of the word "Smurf". At the time, The Smurfs and Marsupilami (created by André Franquin) were both serialized on Spirou before both works gained official publication.
  • In an episode of Lyla In The Loop, a character holds a sock with the three main characters of Work It Out Wombats! on it. Both shows air on PBS Kids.

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