Homer: [fiddling with Cyrillic gear display] What country is this car from?
Vaclav: It no longer exists.
You're in a sticky situation; you need to get something and there doesn't seem to be a cheap or legal way of getting it. (It could be banned, rationed, expensive, from overseas or possibly just made in extremely limited quantities). If you're unlucky, you'll have to visit Honest John's Dealership.
These are the guys who'll attempt to sell you anything, mostly items that Fell Off the Back of a Truck. The prices are usually dodgy too, either Too Good to Be True or obnoxiously overpriced. (The former usually catches more people out than the latter). All in all, their main goal is money.
Like its cousin trope, the Friend in the Black Market, Honest John can fit anywhere on the neutral or chaotic side of the Character Alignment spectrum: a good comparison would be the Loveable Rogue Jerk with a Heart of Gold 'Del Boy' Trotter or Mr. CMOT Dibbler types VS Jerkasses like Mr. Wormwood or Sociopaths like Harry Lime. After all, selling malfunctioning blow-up dolls is a far more forgivable occupation than selling The Alleged Car that hates you with a passion or fake pharmaceuticals to orphanages. If the "Honest John" character is genuine, pure evil, then you've got a Deal with the Devil on your hands.
Expect him to wear an obnoxious outfit (plaid suit jackets seem to be popular), record Insane Proprietor advertisements and Kitschy Local Commercials, and say "But Wait, There's More!" every other sentence. If this character is rendered as a Funny Animal, chances are quite high that he'll be a weasel or a fox. Items for sale at Honest John's may include a Pig In A Poke, All-Natural Snake Oil, Asbestos-Free Cereal, the Brooklyn Bridge, and of course The Alleged Car. If he's primarily out to scam women out of their money rather than everyone, then he's a Sexist Used Car Salesman.
Compare and Contrast Friend in the Black Market, who also sells items at a premium but at least guarantees he's giving you the good stuff. In a military setting, this trope is almost guaranteed to overlap with The Scrounger.
Completely straight examples tend not to last long in Real Life, but we've probably all met one at least once. They're called "gray market salesmen," in business/econ terms. Ironically enough, they have less of a reason to lie and cheat than new car salesmen, as used car sales are a). more profitable in general and b). usually grant more consistent commissions because you're largely just selling the car and have fewer middle-men to appease, while new car salesmen derive a far larger portion of their commissions from tacked-on extras, leading to overwhelmingly high-pressure tactics and occasionally outright lying or grossly stretching the truth.
- Sarcastically praised in Bud Light's "Real men of genius: Mr. Used Car Lot Auto Salesman" in which the titular used car salesman's dodgy sales techniques are discussed and the announcer deadpans "...because when life gives you lemons, you sell them."
- Parodied and inverted in a couple of Whittaker's Peanut Slab adverts, including this one.
- Then there was Joe Isuzu, fictional spokesman for Isuzu cars and trucks in the late 80s and early 90s (and again briefly in the early 2000s), as played by David Leisure from Empty Nest. He would frequently make outrageous claims about the car he was pitching (which would then be immediately contradicted by captions at the bottom of the screen). However, iconic as they were, it also caused a case of What Were They Selling Again?. When Joe made his brief 2000s return, he was more about selling and/or pointing out the Isuzu, rather than making weird claims.
- The NightMare Enterprises/Holy Nightmare salesman in Kirby of the Stars. Dedede gave him nearly 100 episodes worth of payback when they finally meet personally.
- In the 4kids dub he's like a car salesman, while the original version is based on a polite and humble Japanese salesman — but the roles are just about the same.
- Nabiki Tendō from Ranma ½. In one episode she becomes Ranma's "financée", rents him out to her classmates, tries to get Ranma to break up with her and pay a "consolation fee", then tries to sell him back to Akane for anywhere from (what's equivalent to) $19 to $50. As she said in another episode:
Akane: Whose side are you on?
Nabiki: I'm on the side with money.
- In Vandread, Rabat (or as Word of God said, a contraction of Rat Bastard) is a Honest John. Only later we learn his true purposes, but until then, he sells everything from weaponry to cosmetics to ship drive boosters.
- In the manga and anime series Area 88, the base quartermaster McCoy is a prime example of this, stocking everything from toilet paper to nuclear weapons. He is not above tricks like placing a photographer's bag in the sun to force him to buy new film or selling faulty Sidewinder missiles at $20 each.
- Lina Inverse of Slayers qualifies.
- In the very first episode, she actually haggles over how much she can get paid to save the town she's in from an attacking dragon, stating to her companion that "Necessity drives a hard bargain". A couple of episodes later, she sets prices for several items in her possession at 100 times the street price and accuses the would-be buyer of having no balls for balking when he explicitly stated that he'd pay any price she named. Even her normally easy-going traveling companion is floored by that one.
- The same exchange occurs in the original light novel; Lina justifies herself to Gourry, saying that the extreme paranoia with which the buyer conducted himself (refusing to even specify which item he wanted to purchase until he was actually handing her the money) piqued her curiosity, so she deliberately named outrageous prices so that the buyer would buzz off long enough that she could have a closer look to find out what was so damn important about three valuable, but otherwise unremarkable, tchotchkes. Not that she would have complained if the buyer had actually ponied up...
- Pretty much everybody in Black Lagoon who's not a Friend in the Black Market, given it's a Wretched Hive.
- The Magikarp Salesman that often appears in Pokémon also acted as such, often tricking Team Rocket with useless things. A notable example was in James' first meeting with the salesman, where he tricked James into buying a Magikarp by making him think that it was essentially a Hand of Midas. James seemed to wise up and be very suspicious of any new encounters with him, although Jessie's a different story.
- In Vamp!, there is a team of vampire hunters known as Otherworld Welfare Inc., Branch 666, that has a website that sells garlic spray, stake kits, and talismans, in addition to exterminating vampires themselves. They admit that this is done purely for money and that their wares aren't necessarily effective in fighting vampires.
- Referenced in the first episode of A Certain Magical Index:
Touma: What's with the face? You look like you're listening to a used car salesman!
- The Firesign Theatre's album How Can You Be in Two Places at Once When You're Not Anywhere at All? opens with a character buying a car from "Ralph Spoilsport", who definitely fits the trope.
- One Big Finish Doctor Who audio drama starts with the Doctor visiting one of these in search of a material needed to repair his TARDIS, as the alternative is going home and begging for it.
- Asterix and the Banquet (Le Tour de Gaule d'Astérix) has a
carchariot dealer selling Asterix and Obelix a shiny, sparkling, good-as-new chariot pulled by a strong black stallion... the only problem is, the carriage breaks with the first stone in the road, and the strong black stallion turns out to be an old, battered white horse painted with black dye...
- There's also a Phoenician recurring character, Ekonomikrisis, who calls his slaves "partners with the right to row". He's just a humble partner without the right to row, of course.
- In the Super Mario Adventures comic serial, Mario and Luigi buy a Yoshi language learning book from a man named Friendly Floyd, only to find that it's worthless because all the sentences are translated simply as "Yoshi." Later on, though, Luigi manages to get help from Floyd in rescuing Mario from the Koopalings.
- In the Tintin series, our eponymous hero meets Mr. Oliveira da Figueira, a gent who manages to sell him a whole lot of junk, including a pair of skis with poles, in a desert. This is also after Tintin assures his dog that he wouldn't be conned into buying anything he didn't need. Worse, Tintin actually points out to his dog how he AVOIDED being conned. Depending on the specific translation, Tintin sometimes even points out that it was Figueira that got conned. Despite this, he isn't a liar or a cheat, just extremely good at convincing people to buy stuff they don't need.
- Played for laughs with Manolito from the Mafalda comic books.
- In Alan Ford, the never-seen Bing (and perhaps his brother) is such a dealer. Sir Oliver is only ever seen conducting business with him over the phone, and then not buying but selling stuff fallen from the back of well, everyone.
- One issue of Marvel's Transformers series had Big Steve, a slimy dealer who used every dirty trick in the book.
- There was an Archie comic where Archie bought a snowmobile from a place like this to impress Veronica, and it was likely the worst model they had. Reggie, naturally, was having a ball laughing in Archie's face (wagering he could circle the block in his newer model 10 times before Archie could even do so once) until Mr. Lodge recognized the heap Archie had bought for a rare antique, and offered Archie his own (which was the snowmobile version of a Lambourgini) $500 in spending money and use of his chauffeur for the day. Reggie actually went back to the dealer (who was still smug because he thought he had conned Archie) and pleaded for a similar "deal".
- Issue #2 of Marvel's parody comic-book What The—?! featured a fake advertisement page where a character called Honest John sold human brains, including Hitler's, possessed dolls; Elvis Presley's phone number and several of the devices in the Marvel Universe such as the Ultimate Nullifier. Other issues of the comic-book also featured false advertisement pages.
- Issue #1, for instance, included ads for an "Ironed Man" suit of armor and courses in a martial art called "Yubewasted" that would allegedly allow its practitioners to take out opponents with just one finger. It also had an ad on the back promoting a guy hiring losers to ink comic books that states "He's looking for gullible people with lots of money."
- Weird Pete in Knights of the Dinner Table routinely fast-talks B.A. into buying whatever he's trying to unload by talking it up as "just what he needs" for his game.
Weird Pete: I'm tellin' ya, B.A., Orcs at the Gates is the largest, most comprehensive Hackmaster campaign set ever published...
Weird Pete's spiel finally convinces B.A. to spend $89.99 for it. After he leaves....
Weird Pete: (on phone) Gamin' Dick? Ha, ha, guess what! I just unloaded that piece of crap Orcs at the Gates! Finally!
- Weird Pete (and his customers) are regular targets of sharp dealing from game publisher Hard Eight Enterprises.
- Suske en Wiske: Theofiel Boemerang, a vacuum cleaner salesman who prides himself to be trustworthy, but really isn't.
- In Adventure Time: Marceline Gone Adrift, Suspencer is an obnoxious, greedy, hipster who appoints himself keeper of the (falsely believed) dead Marceline's memory and produces tons of tasteless merch before finally looting her house for memorabilia.
- The G.I. Joe: A Real American Hero (Marvel) comic book established that Cobra Commander used to be an unscrupulous used car salesman.
- Varmints has Smilin' Jim. He manages to swindle Ned from the very impressuce horse he was eyeing, and sell Ned a mule.
- Honest Ed from Garfield. As Garfield observes, his office is in a pickup truck with the engine running. Also, Honest Frosty's Used Trees.
Honest Arnie: You want cars?! We've got cars!! Here's a sweet 2009 minivan... candy apple red, and only driven off a cliff twice! And how about this little beauty? Just 30,000 miles, and absolutely no, that's right... no brakes! Want an economy car? Look no further! It's a V-8, but only four of them work! Think of the gas savings!! Like folks to know you're coming? The engine in this stunner shrieks like a debutant at a rat convention! So come on down to Honest Arnie's used car emporium, and push one of these bargains off our lot!Garfield: He never sells anything, but he is honest.Honest Arnie: Flat soda and day-old balloons for the kids, too!
- In another strip, Garfield watches a TV ad for "Honest Arnie's Used Car Emporium". Arnie's cars are as bad as expected from this kind of dealership but, unlike most examples, Arnie is really honest about them.
- Private Cosmo in Beetle Bailey; basically Ernie Bilko with a reduction in rank.
- Peter occasionally takes this role in B.C.
- Elvis Zimmerman in Piranha Club is one of them. Sid, too, who runs a shady real estate business.
- Dogbert tries his hand at this in Dilbert and unsurprisingly discovers he is quite good at it.
Dogbert: This one used to belong to Carlos the diamond smuggler. It drives well, but corners a little off, almost as though it has something heavy hidden in the door panels.
- Honest Abdul in Beau Peep, purveyor of tat to Cloudcuckoolanders Dennis and the Nomad. A typical Abdul strip will have him reflecting that no-one will buy his latest product, then a Gilligan Cut to Dennis proudly showing it to a disbelieving Peep.
- One of Father Justin McCarthy's Brother Juniper comics shows the title character asking a smug-looking salesman at Honest John Used Cars "Cross your heart?"
- In Peanuts, the advice Lucy gives at her psychiatric booth is usually worthless at best, but she always manages to get a nickel out of it from Charlie Brown.
- In a Ziggy cartoon, the protagonist walks past Honest John's Used Autos and sees Honest John being arrested. The next day's strip sees him walking past Honest Otto's Used Johns, which sells toilets.
- Dungeon Keeper Ami: Nicodemus Asbraxe sells products of possibly violent and criminal providence.
Nicodemus liked Keepers. They did not ask pointed questions about where a particular object came from, or why there was blood splattered all over it.
- The Trope Namer in Disney's Pinocchio is a fox who cheats Pinocchio on several occasions.
- The Merchant at the beginning of the Disney Animated Canon Aladdin.
- Similarly, in the Disney Hercules, when Hercules lands in Thebes, a man appears, opens his vest, and says "Wanna buy a sundial?" Of course, Hades himself would be this trope if his deals involved actual money. James Woods even modeled Hades after a used car salesman.
- An American Tail actually has a character named Honest John. However, he is more of a Loveable Rogue politician trying to get people to vote for him. Including dead people (in other words, he symbolizes the political machines of The Gilded Age).
- The Television The Brave Little Toaster poses as one of these in a fake commercial as he tries to get the attention of the Master in an attempt to save his friends from the junkyard, which he calls Crazy Ernie's Amazing Emporium of Total Bargain Madness.
- The entire movie, Used Cars.
- Arizona Dream: Leo, played by Jerry Lewis, runs a Cadillac dealership in Arizona, to which he unsuccessfully tries to recruit his nephew Axel to be his salesman. Leo himself seems to feel that the answers to all life's questions lie in selling Cadillacs. He's so attached to the brand that at a point where he has shooed a pesky browser off his lot, the worst insult he can think of to yell after him is "Buy a FORD!"
- Reversed in Borat in which they wanted a really cheap vehicle just to get across the country, so the guy tells them that he can sell them a used ice-cream truck which isn't very well equipped but it will at least get them where they're going (i.e. the guy told the truth).
- It was a real used-car salesman who was being filmed and thought it was a documentary, not a parody of one. The salesman declared "I just feel bad I wasted three hours of my time for 150 bucks. And I had nothing to do with selling him an ice cream truck."
- The series How It Should Have Ended essentially makes the argument that Sacha Baron Cohen is an Honest John's Dealer delivering a movie that was (he assumes) not to most people's taste then telling them "so long suckers, you can't have your money back."
- Bobby Bolivia, Bernie Mac's character in the Transformers film. "Honest" enough to present an old, battered Camaro (which wasn't there yesterday) as a very awesome ride. Ironically, that Camaro turns out to be Bumblebee, a very awesome Humongous Mecha...
- Star Wars:
- In A New Hope, the Jawas sell defective droids that they find around Tatooine. One of the droids sold, R5-D4, had a defective motivator and was sold to the Skywalkers as-is as if it were a good droid.
- Speaking of which, take a look at C-3PO's dialogue. It's masked by Anthony Daniels' very sincere delivery, but on paper, it's clear that he was meant to have the mannerisms of this trope. After Daniels' voice became a Permanent Placeholder this was largely dropped.
- Before leaving Tatooine Luke sells his landspeeder to an alien running a second-hand speeder lot and it's stated that he didn't get much for it because there is a newer model on the market. Given how beat up his vehicle is it seems odd that he would expect to be paid more but it's possible that in that environment any speeder, however used, would normally fetch a higher price. The implication is that the dealer recognised a motivated seller when she met one.
- Watto from The Phantom Menace is similar to the Jawas, except that he stays in one town with a permanent storefront. (A few Expanded Universe sources go so far as to say he learned most of the tricks of the Trope from them.)
- The Hutts are turned into this in the Understandable due to the Law Of Unequal Returns, but that part is never mentioned.
- Flash Harry in the St. Trinian's movies.
- Ferdy the Fence in the movie version of Stardust.
Lamia: You'd better be telling the truth, you two-faced dog.
Ferdy: I can get you one of them, actually. Very good guard dogs. They can watch the back and the front door at the same time.
- Limbo in Tim Burton's Planet of the Apes (2001) grabs some random stuff from a space pod and starts hawking it within 20 minutes of touchdown.
- The Robin Williams movie Cadillac Man.
- His goods may be a quite a bit more high dollar than your average Honest John, but Justin Hammer in Iron Man 2 certainly has the attitude down pat as well as the cluster of malfunctions, if the videos from the Senate Briefing at the beginning are any good sign.
- Of course, this turns itself around by the time of Luke Cage (2016), as his company has pioneered the Judas bullet, the only thing capable of penetrating Luke Cage's impenetrable skin, and even manages to bulk-sell it to the NYPD. Given the fact that the last time we saw Justin Hammer, he was being arrested, it's reasonable to assume that actually competent engineers took over.
- In Mad Max, Max encounters a shady gas station repairman who tries to sell him repairs on everything but Max's car frame. It's implied that his parts are all stolen as well. Max is too canny for the man and escapes with his pocketbook intact. The mechanic ultimately foments Max's downfall, though unwittingly.
- The father of the bicyclist hero in Breaking Away was a used car dealer like this. He told one customer that the reason the car he was test-driving had stalled was that it had premium gasoline in its tank instead of regular, and had a heart attack at the possibility of giving a refund for a crappy car.
- The Three Stooges got in on this more than once. Including one time set in Ancient Egypt, of all places, where they sold used chariots that were about as good as you'd expect. It had a truly comical line from Moe:
"Greetings, friend! I'm Honest Moe, that's Honest Shemp, and that's... that's Larry."
- Clark Griswold falls victim to one of these in National Lampoon's Vacation''.
- Humorously averted by Leo Getz in Lethal Weapon 3. When trying to sell Murtaugh's home in, he insists on following the law and disclosing such interesting and alarming tidbits as the upstairs bathroom being "recently remodeled due to unexpected bomb damage" (which happened in the previous film).
- Jay Austin Motors in the first Sherwood Pictures film, Flywheel, starts off like this before Austin's HeelFaith Turn. His business becomes much more successful after he vows to start treating his customers completely fairly and honestly.
- Herbie Rides Again: Grandma Steinmetz can get Herbie to calm down by implying that she'll send him there if he doesn't behave.
- Played with in Willy Wonka & the Chocolate Factory. Violet's father Sam Beauregarde owns a car lot and pitches it at every opportunity he gets. During the contract signing scene, he has no trouble admitting his sleaziness to Wonka.
Mr. Beauregarde: Don't talk to me about contracts, Wonka; I use 'em myself. They're strictly for suckers.
- Inverted in the 1998 film Never Say Die, where the car salesman (played brilliantly by the late John Clarke) makes a sale in a little over a minute by honestly admitting that the vehicle is basically a wreck, but worth the low price. (Can be seen here)
- Beetlejuice is the spirit world's answer to this trope, complete with Insane Proprietor-style Kitschy Local Commercials.
- The main antagonist of the 1988 film It Takes Two is the CEO of Denver luxury car company "Trovare", who sells pretty literal knock-off Lamborghinis (as in, "they fall apart after driving them for four miles after selling them and were built with sub-sub-standard parts" kind of literal) and uses every delaying tactic to mooch time and money from people trying to get them fixed (and swindled to avoid buying the warranty, on top of every other expensive extra). The dealership ends up being blown sky-high on the film's climax by a disgruntled employee: the company's mechanic, who was fed up with having to deal with said crap cars and seeing people get scammed constantly, as well as being generally treated like garbage.
- This trope was formerly named after Cut-Me-Own-Throat Dibbler, Ankh-Morpork's most famous entrepreneur and inedible-sausage-inna-bun vendor, from the Discworld novels by Terry Pratchett. The true CMOT Dibbler is, if nothing else, an excellent salesman for his ability to continue selling his horrible products, even after everyone knows just how bad they are.
- Besides the Ankh-Morporkian Dibbler, the Disc is home to a host of suspiciously similar salesmen, including Disembowel-Meself-Honourably Dibhala, Fair Go Dibbler, Cut-Me-Own-Hand-Off Dhblah, Al-Jiblah, May-I-Never-Achieve-Enlightenment Dhiblang, Dib Diblossonson, May-I-Be-Kicked-In-My-Own-Ice-Hole Dibooki, Swallow-Me-Own-Blowdart Dhlang-Dhlang, and Point-Me-Own-Bone Dibbjla. Reluctant world traveler Rincewind has remarked that if CMOT Dibbler ever shook hands with one of his international doppelgangers, there would probably be some sort of explosion. In the Discworld Companion, the author explains that "Wherever people are prepared to eat terrible food, there will be someone there to sell it to them."
- While unrelated to the Dibblers, Heme Krona, proprietor of Camels-R-Us, in the Discworld novel Pyramids also qualifies.
- Mention should also be made of Hobson's Livery Stable, which employs an Igor as a vet, but is rumoured to use his extreme surgery skills as a horse "chop-shop". There's an urban legend about a two-toned horse with one long scar going down its body, the result of two particularly nasty cart accidents.
- He isn't however, dishonest, and nor is he a salesman as such (he's only renting horses out). One who does fit the bill is Mr. 'Honest' Jack Slacker, a mention only character from Monstrous Regiment, who fits this trope completely.
- Mr. Wormwood in Roald Dahl's Matilda. The tinkering with the cars differs between the book and movie.
- In this case, he crosses the line into outright criminality - his entire business model is built on selling cars that appear to run fine, until they get about thirty miles off the lot, when the customer's Sudden Onset Unbridled Rage is suddenly aggravated by whatever means he should choose to use to prove he doesn't owe them a refund. He's also involved with dealing in stolen cars too.
- In the movie, such criminality attracts the attention of the FBI, who intend to put Wormwood in the slammer.
- In an Arthur'' book, Muffy Crosswire's super-rich father sells used cars of questionable value, what with his Punny Name. Ironically, one of the episodes of Arthur reveals that he hates liars.
- In the Harry Turtledove Alternate History The Two Georges, Richard Nixon is a salesman for used steam cars.
- Subverted in The Crying of Lot 49 with Mucho Maas, who — during his time spent as a used car salesman — was terrified of becoming one of these and developed a psychosomatic allergic reaction to pencil shavings and a fear of checked suits.
- The car dealership where the Joads buy their car in The Grapes of Wrath. An unusual example in which this is not played for comedy.
- Milo Minderbinder from Catch-22 begins as a light-hearted version of this trope, paying far more attention to his various moneymaking schemes than the actual war he's supposed to be fighting. However, his financial syndicate grows so large and arcane that he eventually bombs his own air base, firmly believing that it's in everyone's best interest because it brings profit to his investors.
- Mundungus Fletcher from Harry Potter.
- Tom Dennis Fitzgerald, the title character in The Great Brain children's book series.
- Jack from the book Little Men.
- Some of Silk's personas from The Belgariad, on varying scopes. Averted once when he is unable to set a good price on an unfamiliar perfume (in his mind this meant good as in making an exorbitant profit without setting it so high he'd be laughed out of the Fair), In the end, he gives it to Polgara, who 'thanks him for a princely gift', which only disgruntles him further.
- Robert A. Heinlein's novel Red Planet. Smythe, a student at Lowell Academy.
- Sylvester McMonkey McBean of Dr. Seuss's The Sneetches, who manages to con the eponymous creatures into repeatedly paying to use his star-applying and star-removing machines, so they can remain "different from the inferior type"/indistinguishable from their former oppressors. He only leaves when the Sneetches are all completely broke, laughing at their stupidity. This being a children's book, however, they do learn a valuable lesson, and stop discriminating based on belly stars or the lack thereof.
- Brax the Salesdemon from The Exploits of Ebenezum and The Wanderings of Wuntvor— complete with extremely obnoxious, loud checkered suit.
- This is Robin Goodfellow's day job.
- Jack from Searching for Dragons. Telemain actually warns him not to pad the bill on a magic carpet repair after learning that he's doing the job for a princess and the King of Dragons.
- In Galaxy of Fear: City of the Dead, our protagonists are stranded on Necropolis and want to buy a ship. They end up in a used ship lot with a pushy, fast-talking dealer who is very put off when Tash starts guessing everything he's going to say and finishing his sentences. Usually, she doesn't know she's doing it, but this time it's deliberate, and she reflects that he must be shallow.
- Tom Holt's Falling Sideways has a business actually named "Honest John's House of Clones". Which puzzles David Perkins, since, as far as he knows, cloning is something that only been attempted in a few of the most advanced labs in the world. With sheep. There shouldn't be a place on the streets of London offering to clone the woman he's hopelessly in love with for the low, low price of fifty pounds. Seventy-five tops. Plus fifteen for VAT.
- In Gerald Morris' The Princess, the Crone, and the Dung-Cart Knight, Adrian the Pardoner is a traveling salesman of papal indulgences and fake holy relics. The character seems to be based on the Pardoner of the The Canterbury Tales, an example that makes this trope Older Than Print.
- In Richard Scarry's Busytown books, the Funny Animal variant is in play, as the proprietor of the city car dealership is a fox— usually trying to make a sale to a rabbit.
- The second Nursery Crime book, The Fourth Bear, has Dorian Gray as a used car dealer. Much like his original story, each of Dorian's cars stays in pristine condition while a portrait of the car looks worse and worse and, in each car, the odometer runs backwards. When the odometer reaches 0, the cars self-destruct with the hapless driver/occupants inside.
- Under the Dome has "Big Jim" Rennie, a corrupt town official who owns a used car lot.
- The Electric Company (1971): A memorable skit from the first season, pairing Morgan Freeman and Bill Cosby. Cosby turns his portrayal of the Snake Oil Salesman Up to Eleven as he brags to a potential client that he is Honest John (pointing out the words with his stick). Just then, an angry customer (Freeman) bursts into the office and demands an explanation about why "Honest John" sold his son a lemon. Freeman then suggests that "Honest John" is an inaccurate name, to which Cosby admits "I lie a lot!"
- Most characters played by Frank "Yeeeeeeeeeees?" Nelson, especially on The Jack Benny Program.
- The Ferengi of Star Trek are an entire Planet of Hats of scheming salesmen.
- The DS9 episode "Little Green Men" lampshades this. After Quark, Rom, and Nog get thrown back in time to Roswell, 1947, one of the humans sizes Quark up pretty accurately by comparing him to his brother-in-law. His in-law's profession? Used car salesman.
- Harry Mudd of Star Trek: The Original Series is also an excellent example of this trope. (He thinks he's a Magnificent Bastard...)
- The same goes for Cyrano Jones, who's much like Mudd in personality — he's just not quite as ambitious.
- Star Trek: Voyager ran into the interstellar version of this — he forgot to mention the used spacecraft he sold Tom Paris was sentient and channeling Christine.
- One opener from Alien Nation shows a Newcomer who runs a place like this giving the standard routine to a customer... Until he discovers a murder victim in the trunk of the car. (Then the scene shifts to the main plot.)
- The Twilight Zone (1959):
- In "The Whole Truth", the used car salesman Harvey Hunnicut is a wheeler and dealer who is willing to tell any and every lie necessary to sell one of the dilapidated cars in his lot. However, an elderly man sells him a haunted Model A Ford for $25 which renders him incapable of telling a lie.
- Lampshaded as a plot point in the episode "One for the Angels", where the CMOT Dibbler type uses his schtick to distract and delay Death, saving a young girl's life.
- Arthur Daley of Minder was definitely one of these. Played by George Cole who was known for his role as Flash Harry of the St. Trinian's series (see above), Arthur constantly had his finger in a number of dirty pies which in at least one case did include selling shoddy cars, but was generally (at best) in the gray market, if not outright criminal. (The pilot episode mentioned that Arthur was mostly legitimate nowadays and possibly didn't need a "minder" (i.e. Mook) anymore.)
- Rip-off Rodney in iCarly.
- One episode of Step by Step revolved around J.T. getting a job at a car dealership with the word "Honest", he lampshades the trope later when he tells his stepmom that he keeps the owner honest.
- Only Fools and Horses.
- "Del Boy" Trotter is a relatively sympathetic example.
- In his first appearance, Boycie is offered Trigger's car as part of a poker bet. His response: "You must be joking, I sold it to him!"
- In an episode of Due South, Benton and Ray went undercover at a used-car dealership which was fencing stolen cars. While the real car salesmen were examples of this trope, it was subverted when ever-honest Constable Fraser proved to be an excellent car salesman simply by telling people the truth and helping them find the car they wanted. (Okay, and by inadvertently being a magnet to female car buyers.)
- Explicitly lampshaded in Family Matters, when Laura wants to buy a car from "Honest Joe's Used Car Dealership". Carl immediately warns against patronizing any business with "Honest" in the name.
- Saul Goodman from Breaking Bad and Better Call Saul is essentially an Amoral Attorney with Ambulance Chaser trimmings (including the garish advertising)... but, with all the underworld connections, ad-sense, fashion aesthetic, business savvy, situational awareness, people-reading skills, morals, and crooked-but-harmless persona more generally associated with an outright Honest John and borderline con-man. His name is even suspiciously close to "it's all good, man", which should tip you off.
- Mike Thecoolperson (yes, he changed his name) from The Young Ones.
- Also, Reggie Balowski, the 'International arms dealer, scrap metal merchant and French cabaret chanteuse' of the Balowski family, to whom Mike tries to sell the unexploded bomb dropped on their house.
Reggie: So, is that the atom bomb is it, eh? (sharp intake of breath) Oooh, naaaa, not in that colour, you know what I mean? See, that bomb, to me it's worth, well, a pony, couple of tortoises at most.[...] Tell you what, right, tell you what, come outside, I'll give you part-ex on a Reliant, right.
Mike: Reliant? That's a three-wheeler, innit?
Reggie: Usually, yeah...
- Also, Reggie Balowski, the 'International arms dealer, scrap metal merchant and French cabaret chanteuse' of the Balowski family, to whom Mike tries to sell the unexploded bomb dropped on their house.
- Sergeant Bilko from The Phil Silvers Show.
- In Diili, the Finnish version of the reality TV show The Apprentice had Juhana Helmenkalastaja (his surname meant "Pearl diver", which he had legally changed his name into), who actually talked a jeweller into selling him a gold bar for spare change. The incident, however, was frowned upon by the big boss.
- Auntie Wainwright from Last of the Summer Wine.
- And her counterpart Arkwright from Open All Hours (by the same author).
- The mantis-like alien N'Grath from Babylon 5. Whenever a character needs to sneak around the station, he's there, willing to sell them plans, access keys, and anything else, for a "very expensive" price.
- Of course, N'Grath isn't exactly an Honest John, as he (she? it?) is also known to use and hire out hitmen if you don't pay her (him? it?); it (he? she?) implied to be some kind of crime lord, but since the B5 command staff can't pin him (her? it?) for anything and finds her (him? it?) somewhat useful at times, they more or less leave it (him? her?) alone.
- Colin Mathews from Press Gang, who has been known to sell, among other things, defective half ping-pong balls, cans of soft drink that stain people's faces green, homicidal "security" briefcases, and the services of a sadistic hypnotist. For some reason that is never entirely clear to the audience or the rest of the characters, he is somehow allowed to remain in charge of the newspaper's finances.
- Dan Aykroyd's early Saturday Night Live character, Irwin Mainway.
- The Dodgy Brothers from Australia Youre Standing In It.
- Vinnie from Streetsmartz.
- Benke Bengtsson from Vintergatan 5B. A rather extreme door-to-door salesman, you could say, who travelled around the cosmos in a yellow, truck-like thing, usually coming onto the protagonists' spaceship and offering to sell them an 'Intergalactic Multi-Tool'. Slightly subverted, as, despite his energetic sales pitch causing him to be mistrusted, the Multi-Tool is actually useful (Or, as Benke says, "It's used for everything!"). Looks like he actually was honest, for once.
- Hannah Montana has Rico's Surf Shop, a beachfront establishment that sells mediocre, overpriced food and merchandise, and has been investigated by the health department more than once.
- The ninth season episode of Seinfeld, "The Dealership", features Jerry buying a new car from David Puddy, who can get him an insider deal. George tags along because he's positive that all car dealerships are Honest Johns and wants to protect Jerry. At one point in the episode Puddy and Elaine break up and Jerry loses his insider deal, so Puddy rings him up for thousands of dollars worth of useless junk and tries to sell Jerry a yellow car instead of the black he previously requested. At the end of the episode Puddy and Elaine get back together and Puddy happily admits the dealership doesn't even know what some of the expenses actually do. He gives Jerry a good deal, which Jerry blows by refusing to give him a high-five.
- Joey Jeremiah was the High School Hustler in the '80s versions of Degrassi. He grew up to become a used-car dealer in the Revival.
- Played for laughs with Junior Samples' used car lot on Hee Haw.
- Private Joe Walker in Dad's Army. He's your man if you want more of something than your ration book allows.
- Furlow's garage in Farscape. There's nothing that woman can't fix, and nothing she won't sell to the one evil empire you really don't want getting hold of it.
- Averted/Played with on an episode of Newhart. George leaves the Stratford Inn and finds a job as a car salesman. Due to his reputation of informing the customers when a car actually was a lemon or not, he was given the nickname "Honest George" and would often be sought after by potential buyers. Another salesman tried to take advantage of this by saying he was Honest George. Even to Dick when he came looking for him.
- Kamekona in the remake of Hawaii Five-0
- Young Entrepreneur Deuce Martinez in Shake It Up! has many aspects of this in his make-up. Amusingly, his girlfriend turns out to be his Distaff Counterpart, if not more so, being able to out-wheel and out-deal him easily.
- Invoked in the fake commercial leading into the Impractical Jokers car dealership challenge.
- "Honest" Jake Phillips in the Monk episode "Mr. Monk Buys a House" is a subversion in that he turns out to be an entirely different sort of criminal. Jake smooth-talks Monk (who just bought a new house) into trusting him, and even hands him one of his business cards. When Monk calls Jake to repair an off-centered ceiling light in his dining room, Jake starts finding more and more faults in the building that need to be repaired. He then calls his plumber, "Honest" Ramone, to help knock down the walls and fix allegedly corroded pipes. It looks like Jake and Ramone are fleecing Monk, but their actual goal is bigger: they think a bank robber's haul is stashed in the house, and they're knocking out the walls to find it.
- In one episode of Sledge Hammer!, the protagonists investigated a Black Widow of a Serial Killer who targeted car dealers like this. At the end, when the killer was caught, she showed no remorse, asking if it was truly a crime to kill car dealers.
- Completely inverted in Arrested Development. When Michael goes to buy a car, the dealer is blunt, honest, and keeps trying to show Michael utilitarian, reliable, cheap cars. When Michael shows interest in a Corvette, he goes out of his way to talk about how impractical it is. Michael buys it anyway.
- On Last Week Tonight with John Oliver in his segment on sub-prime auto-loans he ends with a fake advert for Crazy Johnny's Used Cars complete with his cousin Crazy Jimmy (Keegan-Michael Key) and their accountant Crazy Walter (Bob Balaban).
- One episode of The Munsters has the family fall victim to one of these when Marilyn needs a new car.
- Daredevil (2015): Turk Barrett is an illegal arms dealer. He sells guns that don't work. In "Rabbit in a Snowstorm," the gun he sells to one of Wilson Fisk's assassins fails to live up to his promise that they don't jam (the buyer had said he preferred revolvers for this very reason). In the Season 2 premiere, Matt interrupts Turk while he's trying to sell a bunch of sawed-off shotguns to potential clients, overly praising them, only to then admit to Matt they couldn't even kill a rabbit and are best used when bludgeoning someone to death.
- One segment of Beyond Belief: Fact or Fiction took place at a used car dealership. However, only one salesman fit this trope. He sells at least two cars which are in desperate need of repairs, one of which is involved in a fatal accident. When informed of his client's demise, he brushes it off saying "it was their time." He's killed when he's run over by that same vehicle, supposedly possessed by the victim's ghost. This story is marked as "Fiction" by the show.
- In Green Acres, no matter what Oliver's predicament of the day was, it was a sure bet that Mr. Haney would show up at his door hawking whatever miracle product or service he needed to resolve it. For a modest fee, of course.
Oliver: Mr. Haney, how is it you always happen to have what I need on your truck?
- In one episode, just as Mr. Haney pulls up with the necessary item:
Mr. Haney: Well... how is it you always happen to need what I have on my truck?
- In one episode of Adam-12, Reed and Malloy investigate a 415note call that turns out to be a crooked used-car salesman and the man whose poor grasp of English he exploited. Reality Ensues when Malloy gives the crook's newly-fired secretary a business card for the LAPD and directs her to ask for the bunco detectives.
- Midnight Caller: Boxing promoter Cash Dollar from "Kid Salinas" has a long history of scams, including a used car dealership where he used to turn back the odometers.
- Subverted in One Day at a Time (2017). When Penelope has to sell her old car and get a new one, she fully expects to be dealing with an unscrupulous, dishonest salesman and prepares accordingly... only to be completely thrown off when the saleswoman, Jill, is a veteran just like Penelope and is also friendly and perfectly trustworthy. She even comforts Penelope and invites her to a female veterans' support group when the latter breaks down crying and admits she's been having a lot of personal problems.
- Reality travel show Which Way To... has the Eagar brothers return home to Cape Breton Canada for the last episode of the first season. On their way to their parents' home, they stop at a used car lot that meets every single checkmark of this trope, including the owner actually calling himself Honest John. They negotiate a deal on a car and predictably the car dies the moment they get home, never to start up again.
- Occurs in "If the Devil Danced (In Empty Pockets)" by Joe Diffie:
Diablo Motors had a hell of a sale downtown yesterday
Word got around, no money down, take years and years to pay
When I got there, the lot was bare, but the salesman said "Hold on,
For a little cash, I gotta two-tone Nash out behind the barn."
- The song "Marcel Galarneau" by French-Canadian music group Les Cowboys Fringants is sung in the words of a self-described used car selling swindler. His offenses include selling a Chevette to a young woman looking to buy a Corvette (earning the ire of her machine gun-toting father) and selling a Malibu while forgetting it was his own car.
- Convincing John from Fraggle Rock is a subversion of this in that he doesn't do it for money (of which Fraggles apparently have no concept) but for the lulz.
- Mad Man Mooney from The Muppet Movie (played by Milton Berle), who offers the traveling Muppets a $12 trade-in for both of their vehicles (Fozzie's Studebaker and Gonzo's plumber's truck) and claims a $2,000 car that falls apart in front of their eyes has "detachable fenders for narrow garages." He also has a "you pay the price you see on the sticker" policy. Although it usually means you're getting a lemon and no haggling, it proves to be his downfall when a slapped fly in juuust the right place turns an $1,195 car into $11.95, which Gonzo then adds, "Less our $12 trade-in. You owe us a nickel!"
- Each The Sifl and Olly Show episode features a home shopping segment in which the hosts pitch a product sold by their sponsor, Precious Roy, an apparently senile huckster who does nothing but spout non-sequiturs before shouting, "Suckers!" The products he sells are almost always shoddily-made and extremely impractical (the "Night Vision Goggles" are a pair of glasses with birthday candles attached to them). And even if they weren't, Olly's tendency to get way too into his pitch usually drives off potential buyers.
- Sesame Street- the guy in the trenchcoat and fedora that ALWAYS cons Ernie out of his nickel.
- British spoof radio comedy Radio Active featured frequent appearances by, and commercials for, a highly dubious businessman called Honest Ron, whose debt collection methods mainly revolved around half a dozen out of work jockeys with sledgehammers. Adverts for his extremely questionable products and services were invariably accompanied by his trademark jingle, sung in a near-tuneless drone which did not inspire confidence in the prospective buyer:
Honest Ron, Honest Ron, the others are a con... Honest.
- In The Navy Lark C.P.O. Pertwee will be glad to sell you anything from a pen lid to a Battleship (usually the same one he has sold to 3 other different people too). He has an extended clan of Pertwees that run the navy as their own personal supermarket.
- Sid James in Hancock's Half Hour.
- What do you get when you cross Honest John with Don Corleone? Probably something a lot like the Free Enterprise secret society in the Paranoia Tabletop RPG.
- The Yasuki family from Legend of the Five Rings have been described as "the Wal-Mart of Rokugan."
- One of TSR's add-on books for 2nd edition AD&D had an Underdark merchant playable class. As a class perk, this character is not only expected but required to moderately cheat any customers. If the character does a completely honest transaction, underdark NPCs such as Drow assume it's a ruse for something even worse and automatically attack.
- Magic: The Gathering features a class called Mongers that...all have an ability that any player may activate, for the right amount of mana. Thing is, said ability tends to be one already common with the associated color. The Sailmonger grants Flying...and is Blue, the color with the most Flying creatures. The Wishmonger grants protection from a color...and is White, the color most associated with defenses. The Scandalmonger lets you discard a card from your hand...and is Black, the color most associated with the Cemetery. Warmonger lets you damage creatures without Flying...and is Red, the most earthbound color. Lastly, the Squallmonger lets you damage creatures with Flying...and is Green, the color most likely to have Reach (an anti-Flying ability).
- Warhammer 40,000: Ork meks tend to be like this since what they're selling are mechanical contraptions likely as not to explode in the user's face.
Da best shoota I eva made, dat iz. Loadza barrulz, so dat its ded shooty. Sept dat wun, cos dats da skorcha, dats burny insted. Yeah, good an propa. An da bullitz is splosiv...dey goez boom inna fings wot youz shootin. An dat button dere...dats da best bit. Wot it duz, see, iz...iz...oh, zog. Nah, its nuffin boss. Nah, youz dont need ta see wot dat button duz...onist. Dont push it!
- According to the campaign books, this is encouraged for BattleTech game masters who run full length campaigns in especially questionable parts of space, such as the Periphery. The books encourage the GM to do their best to scalp players for actual goods in the Periphery, anywhere from two to ten times the going rate in the Inner Sphere—while at the same time trying to fob off awful, lower-quality stuff for cheaper than the going rate (but still far more expensive than it's worth). This is particularly bad in regards to Battlemech related technology, where the markup can be up to twenty times the going rate. A ruined Assassin in the Periphery can cost as much as a new Marauder in the Inner Sphere!
- The Engineer from the musical Miss Saigon - although his primary trade is in prostitutes.
- Monsieur Thénardier from the musical Les Misérables runs an extortionate, thieving scam of an inn, with filthy conditions and extremely questionable food, as made clear in his Villain Song "Master of the House":
Charge 'em for the lice,
Extra for the mice,
Two percent for looking in the mirror twice!
Here a little slice,
There a little cut,
Three percent for sleeping with the window shut!
When it comes to fixing prices,
There are lots of tricks he knows!
How it all increases,
All them bits and pieces,
Jesus! It's amazing how it grows!
- All of the vendors in the "Christmas Bells" scene in RENT (in particular the one who tries to sell Collins' stolen coat back to him).
- Subverted in Dark Souls, Bloodborne and Demon's Souls. Trusty Patches has a laugh almost as obnoxious as his huge nose and has a habit of kicking people off cliffs, making him look like this trope, but all of his goods are the real deal, albeit exorbitantly priced. He'll even throw in some free advice on who is and isn't a psychopath if you can believe a man who has to put "Trusty" in his name.
- The Monkey Island games have fast-talking salesman Stan, who in the course of the five games has run a used-ship yard, a funeral home, an insurance company, a timeshare agency, and a law firm. And who sports a highly implausible jacket.
- Subverted (at least in Curse) because after being trapped in a coffin for some time, he decided to turn his life around; the insurance company was actually a legit business venture, so it's a shame that you can only progress by outright scamming him.
- Tiny, the used spaceship dealer in Space Quest I: The Sarien Encounter. Of the 3 ships you can purchase from him, 2 will crash as soon as you get in them (one fatally). And the third was just randomly parked next to the merchandise, and Tiny simply decided it was his to sell. As soon as you take off in it, the real owner shows up and demands to know where you're going with his ship.
- Also, Droids B Us. If you buy the wrong droid, it breaks down, just like the R5 with the bad motivator in A New Hope. In the remake, there are two droids you can buy that will explode in your face and kill you. (One blows up with no warning, the other if you touch it a 3rd time, being warned twice by the game that the robot is too complex for you to possibly handle without killing yourself.)
- Perhaps as a nod to the Ferengi are the Goblins in Final Fantasy XI, who are pretty much Ferengi IN VANA'DIEL!
- The goblins in the Warcraft universe were first given this characterization in Warcraft III, where they peddled magic items to all sides of the war. It was continued in World of Warcraft.
"Time is money, friend.""I've got what you need."
- Of particular note is Griftah, a troll merchant in Shattrath Lower City who claims his merchandise conveys great powers to the wielder. Charm that allows you to heal wounds merely by eating food! Charm that anchors your spirit to the mortal world, and you just need to get back to your corpse to return to life! As you probably know, said abilities came standard with your character. As well he sells an outrageously overpriced ornament, which is necessary for certain craftsmanship.
- Almost every game of the World of Mana series features a suspicious merchant who is either an anthropomorphic cat or rabbit named Neko, Nikita, or Niccolo. Sometimes he is playable, but he's always out to bring "happiness" to his customers by, for example, selling them overpriced glass beads as jewelry.
- In Animal Crossing, Tom Nook has almost complete control over your town's economy, forcing you to buy a house, and then upgrade it several times without really giving you a choice. His two nephews work for him when his store is fully upgraded, so he's also into child labor. He even manages to get control over the hair industry, having a salon in his store. And it's kinda creepy how he stalks you when you run around his store because he wants to be sure you don't steal anything. It should be noted that all this gets slowly downplayed throughout the series, though- The salon splits off by City Folk, and in New Leaf he's moved exclusively into the housing industry, and this time he actually gives you a choice as to whether or not you want to expand your house. Plus, even the old shop, now run by Timmy and Tommy, isn't nearly as economy-dominating since the selling function was moved to a separate shop, Re-Tail.
- Crazy Redd also fits this trope very well- he sells counterfeit paintings, after all.
- Bosco from the Sam & Max: Freelance Police games from Telltale Games, mainly in the first season, where he sells the Freelance Police various overpriced (but strangely effective) Homemade Inventions. In Season Two, he's too preoccupied with his conspiracy theories to sell Sam and Max any goodies. He lampshades his role as an Honest John at the end of the first season: when Sam and Max complain that Bosco's newest invention has a price tag of one hundred billion dollars, he points out that he keeps coming up with ridiculous prices, and yet Sam and Max always get the money he's asking for: he has a captive market of an anthropomorphic dog and a rabbit-cat-thing, so why not get all the money he can?
- The Melnorme Traveller-Traders of Star Control II act a lot like this, selling the player a variety of useful goodies as the end of (nearly) all sentient life steadily approaches. That said, without the information and technology they provide, the game is substantially harder. They also aren't exactly in it for the profit, their culture just considers it unethical to give without receiving (and that goes both ways. If you have something for them, even if you are willing to give it for free, they will find something to give to you in return).
- The Druuge as well: they consider profit to be of utmost importance, therefore they will do anything they think they can get away with if it will net them a profit. Trading with them can yield some useful items, but one must be very careful in how one does it. (They don't have a problem with slavery, or using said slaves as reactor fuel.) Also, unlike the Melnorme, who are generally quite honest about their merchandise, the Druuge are quite comfortable selling the player useless baubles and hyping them as powerful artifacts. Happily, the game does give you a chance to solidly screw over one of the Druuge captains on a deal, and it's quite satisfying if you manage it.
- Costalot (it's all in the name) from Viva Piñata. While she probably wouldn't sell her own grandmother for a buck, she is doubtlessly extremely greedy — she doesn't cotton to window shoppers at all.
- Arona Daal of Startopia is the absolute epitome of this trope. He'll be selling you anything you're looking for, all top quality; swear on all six of his grandmothers' graves. And at those prices, too; he's slitting both his throats.
- Tristam the ninja from Final Fantasy Mystic Quest indulges in this.
- In Final Fantasy X, Wakka calls out Rin on the fact that, if they fail to defeat the upcoming Boss, everyone would be in trouble. However, Rin calmly affirms his confidence in their abilities and charges them for his goods anyway.
- Which is actually kind of funny, noting that said boss is usually considered to be That One Boss.
- The Magikarp salesman, both in Pokémon Red and Blue and the anime, where one is a recurring character.
- Ribald Barterman from Baldur's Gate II: Shadows of Amn, proprietor of the "Adventurer's Mart" has the lingo, but most of the stuff he sells is actually good. There is however a merchant in the first Baldur's Gate who sells potions who is this trope to a tee. (each potion will increase one of your stats to 25... And lower all the others to 3)
- Murgo in Fable II is a classic example. He sells you several cursed quest items, and while he offers a variety of clothing, makeup & hairstyle cards, and other items, most of them are merely aesthetic in purpose. The real invoking of this trope comes from his spiel about items he's selling in the "childhood" portion of the game as well as the things he'll hawk when you're standing near his kiosk as an adult. He actually does have some real magical items, but only sells them to serious customers (read, those who can defend themselves against the monsters in the places that said items teleport them to.)
- One of the salesmen on Volcania in Hand of Fate is like this. If you keep gathering seashells, coins, and starfish for him (not required and takes a long time), you eventually become so pissed off you punch him out.
- Ali Chica of Quest for Glory II: Trial by Fire. His goods are guaranteed the best in town or you no getta your money back. However, he does sell two useful items: the map and compass. In the AGD Remake, he also sells a souvenir snow-globe. Of a desert city.
- Gheed from Diablo II, one of the two merchants in Act I, is one of these. He offers you a lifetime guarantee and a two-day warranty on all items (presumably on the basis that he doesn't expect you to last any longer as a hero in a world swarming with monsters). He doesn't, of course, in gameplay terms, charge any more than any other merchants.
- He probably also qualifies as A Friend in the Black Market, as Warriv intimates that Gheed's goods are of high quality.
- Saxton Hale from the Team Fortress 2 supplementary materials is a Testosterone Poisoned version of this. He actually PRIDES himself in selling "dangerous, cheaply-made products that catch on fire!"
"If you aren't 100% satisfied with our product line, you can take it up with me!"
- In Recettear: An Item Shop's Tale, you are playing one yourself. Or at least you CAN, since the price you can get for an item isn't just the item itself but the customer you are selling it to (the well-dressed man will pay more than the little girl) as well as your relationship with them (if you've given them 'good deals' in the past, you can trade on that friendship to charge them more later). Not to mention taking advantage of the daily price fluctuations certain items are in/out of demand) when a horde of shoppers enter the store, desperate for certain items.
- Pinstripe is implied to run one of a classic variety in the epilogue of Crash Team Racing. While there's no suggestion of quality, he does apparently seal a deal more quickly once his tommy gun comes out. A less typical example in the same game that references the trope title would be "Honest Joe's Wedding Ring and Rare Gem Outlet". Joe was convicted for laundering Cubic Zirconias.
- Splodgy Dave in Dragon Quest Heroes: Rocket Slime comes off like this (he definitely got the name for it), but Gameplay and Story Segregation prevents it from affecting the stuff you buy.
- In Endless Frontier practically half the people you meet all get a turn at this. It gets Lampshaded quite a bit too, especially the pricing part.
- In Treasure Island Dizzy you need to buy a boat to get back to the civilization. Conveniently, you meet a shopkeeper who'll sell you a boat for one of the treasures you can find in the game ... with no motor. For the second treasure, you can buy the motor ... with no fuel. For the third, you get the fuel ... but you still need to buy the keys for the motor with the fourth treasure.
- Lampshaded in the second Descent game where the cheat code "Honest Bob" gives you all weapons.
- One of these guys shows up in the DLC case The Consul's Car in L.A. Noire. At first, he just seems like an overzealous car salesman, but when you successfully question him, it quickly becomes evident that he's kind of a sleazebag. Bribing people in order to get them to buy his cars is just good business.
- Another DLC case, "A Slip of the Tongue" has one questioned in his relations to distributing stolen cars as legitimate ones. He's a little less sleazy than the last guy, but his sense of humor is so grating that your partner starts begging you to let him shoot the guy.
- After questioning this guy, your partner posits a chicken-and-egg question: "Do you think you have to be an asshole to sell cars, or that selling cars turns you into an asshole?" When Phelps thinks the partner is in a bad mood, the partner states he HATES car salesmen no matter what day it is, and loathes the fact they all think they're hilarious while only being funny as, quote, "a heart attack". Phelps then guesses that the more annoying they are, the faster the customers sign the paperwork.
- Another DLC case, "A Slip of the Tongue" has one questioned in his relations to distributing stolen cars as legitimate ones. He's a little less sleazy than the last guy, but his sense of humor is so grating that your partner starts begging you to let him shoot the guy.
- Phineas T. Rotostar, CEO and owner of Protostar, from WildStar. While his products are legitimate, the quality is dodgy, the prices "imperceptibly inflated," and he's not above some rather shady business practices.
- 1001 Spikes has Conseil's Duty-Free, which has elements of this. All of the costumes you buy are explained as an advertising contract where you have to buy the uniform yourself, leading to a humiliating cutscene trying to advertise the shop. The outfits themselves seem to be subpar, such as the Knight Armour being made of flimsy materials or the kung-fu suit smelling pretty strongly of BO. However, the rest of his goods, such as extra lives and the Skull Detector are all perfectly fine, and to be fair, some of the jobs Conseil sends you on for the Extra modes are legitimate.
- Tanaka of the "Tanaka's Amazing Commodities" home-shopping show in Persona 3 and Persona 4. Notable for being a Social Link in the former (each Social Link is modeled after a Tarot card - his is The Devil), for somehow managing to avoid being shut down between games despite his epilogue in 3 involving a massive class-action suit, for selling a mixture of legitimate merchandise and pure crap, and for having one of the most infectious Ear Worm theme tunes ever recorded by human musicians.
- The Merchant of Miracles from the 2015 King's Quest game.
- Simeon Yetarian in Grand Theft Auto V has made a business out of selling expensive cars on credit to people who he knows won't be able to fully pay them off, then sending Franklin and Lamar to repossess the cars once the payments stop coming in. Whenever anybody calls him out on his business practices, he claims that they're being racist against hard-working Armenians. He eventually gets a dose of Laser-Guided Karma when Michael, whose Dumbass Teenage Son Jimmy bought a car from him, catches Franklin trying to repo it and forces him at gunpoint to drive it at full speed straight into Simeon's showroom, whereupon Michael gives Simeon a No-Holds-Barred Beatdown. Franklin, who was Only in It for the Money to begin with, tells Simeon to Take This Job and Shove It and starts working with Michael instead. Simeon shows up again in the game's online component, where he's portrayed as even sleazier than in the single-player game — he flat-out steals some of his 'merchandise', sending players to steal valuable cars off the street and bring them to his garage.
- The "wind brahmin" salesman from Fallout: New Vegas, a Nightkin who tries to sell you tumbleweeds. Due to his schizophrenia (which all Nightkin have), he mistakenly believes they are a new species of brahmin.
Courier: Oh, you're crazy, aren't you?
Nightkin: Crazy with low prices on wind brahmin!
- Super Daryl Deluxe - Paul and Alan's Textbook Emporium is based entirely on selling textbooks that have been stolen from the school classrooms. Paul and Alan are (as a pair) also a Bad Boss who demand their employees commit crimes, including arson and murder. What they offer in exchange is pages torn from a self-help book that (they think) is worthless.
- Bubs from Homestar Runner, who sells an astounding number of things, often at ridiculous prices, out of his concessions stand. Snacks, drinks, broken computers, letters that fall off his sign, stolen artifacts, questionable medical care, bazooka-flamethrowers that throw throwing stars, chicken beaks, VCR repair, paint, Internet service, and so on. In the email "pom pom", he even tried to charge Strong Bad for "face smashings" and "severe pummelings" after Strong Bad tried to pick a fight with Pom Pom. He also attempted to sell Coach Z a used napkin. Twice.
- Also, he'll take anything for his wares, including cash, money, cash money, Quesos, first-born children, and organs stolen from Strong Sad. And pencil shavings.
- Isn't saying "cash" and "quesos" in the same sentence redundant? It's not like Strong Bad was using a credit card.
- Since he's the only purveyor of anything in Free Country, USA, he also operates the black market out behind the concession stand. Of course, since the concession stand sells dangerous crap, naturally the black market sells quality goods. The Cheat even has an adverse reaction to the ferret ointment (which is apparently what Strong Bad looks for in a tube of ferret ointment).
- And then there's Senor Cardgage, but he's well aware of it.
Senor Cardgage: (standing on a lawnmower) Why, hello, Miss Trela. Check out Senor Cardgage's Intregway. Dump Tell No Mandy -- it's just a landmower turned bankways!Explanation
- Also, he'll take anything for his wares, including cash, money, cash money, Quesos, first-born children, and organs stolen from Strong Sad. And pencil shavings.
- Rocket & Groot: The salesman whom Rocket and Groot buy the new ship from shows just how shady his dealing methods are. The moment Rocket and Groot have the money to buy the ship, he tells them that the price increased, prompting them to trade their old ship for it. Then they find that the new ship is far too demanding for them to tolerate, so they go back for a refund only to be told that all sales are final and that their old ship is a one-of-a-kind model. He then gives them their old ship back in exchange for the new ship and a helmet that Groot really liked. The old ship breaks down on them in the middle of space.
- 8-Bit Theater:
- Akbar: present every time the Light Warriors turn around, ready to sell them anything they desperately need. What a bargain! Even if getting into one of his airships is tantamount to suicide, which is saying something because the Light Warriors' luck with airships is practically suicide to begin with. Why they keep buying from him... he always claims to be an identical relative that isn't anything like the others. And the heroes are just incredibly thick. It's become a running gag to show some device failing to work (often catastrophically), then to reveal via flashback that the device was purchased from one of Akbar's many, many stores.
- Opposite Akbar is Jeff, the proprietor of "Jeff's Discount Death Traps (Not To Be Confused With Actual Airships)". His wares aren't any better than Akbar's, but he's completely honest about it, thereby earning the trust of Red Mage. Of course, the Light Warriors also like him because he kicks Black Mage whenever BM speaks. "When I say deathtrap, I mean deathtrap."
- Thief also occasionally dabbles in this line of work. For example, when the Light Warriors end up on a frozen tundra, he successfully sells blocks of ice to his teammates, marketing them as Ice Armor and Ice Spells. He's a Thief! He is extremely greedy, steals anything that isn't nailed down and/or on fire, considers anyone that won't steal something that is nailed down/on fire to be an amateur, and then manages to sell it back to you. So he's stealing your money twice. He was at one point very honest about his bad deals. Black Mage declared him a Magnificent Bastard upon finding that satisfaction was not, in fact, guaranteed. To elaborate, a contract had a tiny, harmless-looking dot between the words "satisfaction" and "guaranteed." Magnified to an extreme degree, the dot turned out to be the word "not."
- Station V3 features a used-spaceship dealer/all-around scheming huckster named "Honest J!on".
- Subverted in this story arc in Misfile. The car dealer is "honest John" to a tee, but Ash is enough of a Wrench Wench to play him at his own game.
- An Adventurers! strip features "Honest Cid's Used Airships."
- Tales of the Questor features Merchant Max, a rather slick secondhand-goods salesman who isn't above selling cartloads of (mostly) total junk to a drunk Questor. To his credit, he later gave Quentyn some really canny advice of how to bargain for the quest items that would be in someone's possession. Yes, this was an excuse to make the hero take on a ship's load of low power magic trinkets as trade goods, but the general intent is decent.
- Doubly subverted by this Subnormality strip: after giving honest information about cars on the lot, the salesman admits he's a member of Vendeurs Sans Frontières and is doing this as a public service.
- Al Coda's Used Instrument Kiosk in Tone Deaf.
- The Crooked Spine runs one of these in Awful Hospital.
- Nicolae of Gaia Online, especially in the manga where he fences goods stolen from The Mafia to people who want to visit the local Don... In-game, users are more likely to notice the fact that he charges real-world money (via "donations" to the site) for zOMG! Power Ups.
- Bubs, the concessions stand owner from Homestar Runner, being apparently the only store in town, often overcharges for everything and anything. He's charged people for waiting in line at his store or saying "Thank you" after a purchase. Everyone seems okay with him, amusingly.
- Hat Films have this as an extension of Hat Corp in the Yogscast Minecraft Series, selling land to various members of the Yogscast. The trio gives Simon Lane a ton of gear and a new deed to Craggy Island after the Jaffa Factory explodes, but they hint afterwards that they scammed him with some dodgy terms and conditions, and plan to scam Simon and Lewis Brindley too. Unfortunately for them, Simon can still hear them.
- Third Leg Studios gives us a subversion of this trope Played for Drama.
- Sword Art Online Abridged has Agil's counterpart, Tiffany, gain notoriety from playing this role in-game.
"Boss won't get off your back? Girlfriend won't stop nagging you? Did that fuckstick Tiffany sell you a bullshit dagger that broke almost immediately despite the fact that you spent half your goddamned Col on it?! Have you considered murder?"
- Big Bill Hell's, a Parody Commercial that's a sterling example of what an "honest" dealership would really sound like.
If you think you're gonna find a bargain at Big Bill's, you can kiss my ass! It's our belief that you're such a stupid motherfucker, you'll fall for this bullshit, guaranteed!
- This salesman at a Kansas City-based budget used car lot gained quite a bit of notoriety for his excruciatingly honest explanation of their business practices, or how they aimed to have happy customers but also sold shitty beaters with low four-figure price tags that were bound to have issues and did not pretend otherwise.
"Alright. Now, some'a y'all may not understand what 'as is' or 'as the FUCK is' means. When we say we sell motors and transmissions, when we tell you to take it on a test drive, I'm just going to explain the shit to you 'cuz some'a y'all don't understand the words that come out our mouth or the words that you read. Alright, here we go: motor and transmission, alright? When we say 'if the motor ain't blown up, tranny ain't slippin', don't bring that bitch back trippin'', if yo car is hesitatin', spittin' and sputterin', it DOES NOT give you warranty to bring it back - it still runs!"
- Cheddarman from Class of 3000.
- Pete in Goof Troop. Although you have to wonder how accurate the portrayal really is when you consider how relatively successful Pete's business is over the series. You'd think he would have been shut down at some point but he still makes a steady income; either he's not always as dishonest as he's shown to be, or the residents of Spoonerville are just too oblivious to complain about him too much.
- Rugrats had an episode play off the Grandpa's description of car salesmen being sharks, and it turned into a pseudo-Jaws parody.
- Gwizdo in Dragon Hunters; he negotiates the contracts with villagers (while Lian-Chu does the actual dragon hunting). One of his catchphrases is: "Can't read? No problem! Just make a cross here, here and here."
- Malfunctioning Eddie and the dealer who sells Amy her car in Futurama. Not that Amy makes it very hard for him... (Ironically, Eddie is in even worse shape than any of the cars he sells. He's eventually caught in the act, seeing as in a later episode, he's at the Hal Institute for Criminally Insane Robots.)
- Almost any time Bender operates a scam business, he calls it "Honest Bender's [insert business description here]."
- Wacky Wally, owner of Wacky Wally's Weather Machines, who sells slightly-used devices for controlling the weather to supervillains, in an episode of Kim Possible.
Drakken: We'll take it!
Wally: Great! Hey, why don't we step into the office....
Drakken: No, I mean we'll take it. Shego!
(Drakken and Shego steal the weather machine.)
- In the 1943 Disney cartoon The Flying Jalopy, Donald Duck runs into Ben Buzzard, the seedy proprietor of a "
wreckedUsed" airplane dealership. Ben is even nastier than most characters of this type; not only does he sell Donald the eponymous flying jalopy, he also attempts to knock Donald off as part of an insurance scam.
- The Looney Tunes short The Pest That Came to Dinner has Porky Pig trying to get rid of a termite. He enlists the aid of a fast-talking, shyster exterminator named Sureshot ("I'm here to help ya, son!") whose various schemes keep making things worse for Porky.
- Daffy Duck frequently played the role of a pushy door-to-door salesman strong-arming a reluctant character into buying unwanted goods, as in The Stupor Salesman, Fool Coverage and Design for Leaving. In Dime to Retire, he runs a hotel offering rooms for the meager cost of ten cents a night, and makes his money by releasing various animals into the room and charging guest Porky Pig outrageous "exterminator" fees to get rid of them. In Daffy Dilly, he's shown to be a loud-mouthed street peddler trying to sell joke novelties to an uninterested crowd. And in The High and the Flighty, representing the Ace Novelty Company of Walla Walla, Washington, he tries to profit from Foghorn Leghorn's rivalry with the barnyard dog by independently selling both rooster and dog elaborate practical jokes to each play on the other, only to go too far when he sells them both a "Pipe Full of Fun Kit #7" at the same time, after which, realizing they've been had, Foghorn and the dog set their feud aside to get even with Daffy, using his own novelty device against him.
- And, oh yeah, ACME.
- Bluto often took on this role in the long-forgotten 1980s series Popeye and Son.
- In one Tiny Toons short, Buster went to a bike dealer who claims his bikes will be perfect or he'll eat a bucket of scorpions. Naturally, the bike fails to stay together for the initial "Warranty" length and refuses to give Buster his refund or admitted that he sold shoddy bikes. Naturally, he makes good on his promise at the end (except in the version that aired on Nickelodeon).
- Swindle, from the Transformers: Generation 1 cartoon (and comics), is a giant transforming robot con artist. He once sold the rest of the Combaticons to the Russians (the equivalent of selling his own brothers) and has complained when being shot because it damaged his own resale value.
- His alternative continuity counterpart in Transformers Animated proudly continues the tradition with some blatant conning and extortion-at-many-gun(s)point thrown in for maximum profit. He's honest in that the things he sells tend to be exactly as he described them... but he makes absolutely no guarantees about not walking over and selling your opponent just what he needs to counter your expensive new upgrades and leave the fight at a standstill.
- Action Master Gutcruncher is arguably even worse than Swindle. While Megatron can tolerate Swindle because at least he's obvious about it, you never know what angle Gutcruncher is working.
- In the TransTech comic continuity, Swindle manages to partner with himself via the joys of dimensional travel. Twice. The three of them run a business known as Swindle, Swindle & Swindle, and deal in black market modifications, equipment, and parts. It's every bit as shady as you would imagine for a store with Swindles as the barker, salesperson, and cashier. Simultaneously.
- Trader Slick from the Jumanji animated series.
- Family Guy's Jim Kaplan. You name it, he'll try and sell it.
- Hey Arnold! had Big Bob Pataki (beeper shop owner), who once said of gadgets he'd just discovered were defective "I'll make thousands!" The guy has no refund department and was even shown in a later season episode telling off a woman demanding a refund for her defective beeper.
- Wes Weasley from Adventures of Sonic the Hedgehog, who first appeared in the episode "Birth of a Salesman". It should be noted Weasley has a few similarities with Phil Silvers, namely his voice, clothing, and glasses. This may have been intentional...
- Daria has a used-car salesman who is not only sleazy but creepy, trying to pick up Brittany, who is in high school.
- Eddy from Ed, Edd n Eddy is an Honest John in training.
- One episode has them running "Crazy Ed's Dealership", with Eddy admitting he got the idea from his dad.
- Hiroki Ishiyama of Code Lyoko is another Honest John in training. He's already quite good at selling overpriced concert tickets to the students of his school. Just give him a few years...
- The Berenstain Bears cartoon from the 1980s featured a con artist called Raffish Ralph as a recurring antagonist. He was eventually incorporated into the books and later, for some reason, renamed Ralph Ripoff.
- The Simpsons:
- Gil Gunderson, the eternally luckless salesman sometimes tries to pull this off but lacks the backbone, charisma, and intelligence to do so.
- There was the one-shot Crazy Vaclav, who tried to sell Homer a car from an Eastern European country that no longer exists.
- There's also the salesman who sold Homer the snowplow. Partially averted, as the scheme he used to sell the snowplow to Homer actually worked for Homer...until he sold another one to Barney.
- And the salesman from Homie the Clown, who convinced Homer that bullet holes in a car were 'speed holes' that made the car go faster.
- And then there was the time an unemployed Homer saw a "Help Wanted" sign, planned to steal it so the store proprietor would have to pay him to make a new one, only for the proprietor to show Homer what he did to scammers like him... by immediately hiring him.
- And Honest John's Computers in "The Computer Wore Menace Shoes", with overpriced computers, slick salespeople, complimentary coffee, and have a deed swiper as a form of payment.
- In another episode, Marge had to go buy a new car and the salesman banked on her being easy to fool since she was a woman. The whole ordeal is him trying to manipulate Marge, only for her to reveal more and more info she got from the internet about the car's true performance, availability and price down to the personal information of the salesman when he tried to guilt trip her.
- Herman seems to do this. In "Old Money" he charged $400 for an old fez, claiming Napolean had owned it. When Grandpa bought it, Herman picked up Grandpa's discarded hat and displayed it with a sign claiming it was worn by President McKinley when he was shot.
- The Comic Book Guy engages in profiteering all the time, in one episode claiming a photograph of Sean Connery that was signed by Roger Moore is worth $500. He does seem to have some valuable stuff for sale, however.
- Zigzagged with the outlet mall in Ogdenville. At least one clerk there is honest with the cheap stuff they sell, which includes "crappy" knock-offs of brand-name electronics (the brands in the shop include "Magnetbox", "Sorny", and "Panaphonics") one clerk embellishes them to make them sound better than they are, telling Homer that one television "features two-pronged wall plug, pre-molded hand-grip well [and] durable outer casing to prevent fall-apart". (Of course, Homer, much like all the customers, aren't too bright.)
- Pasha Peddler in the Jonny Quest episode "Calcutta Adventure". He might charge a lot for his goods, but he delivers great service for the money. For instance, when Benton Quest and Race Bannon are being pursued by Mooks in a mountain range, they suddenly find some skis and poles waiting for them to make their escape courtesy of Pasha Peddler, along with the bill. Obviously, they don't argue with such salesmanship.
- Dishonest John, the villain in nearly every Beany and Cecil cartoon. He even runs a used car dealership some of the time.
- Al Swindler, he of the enormous nose, in several episodes of Garfield and Friends.
- Frenzel from Erky Perky.
- Rudolpho on Jimmy Two-Shoes, a British-accented salesman who sells all sorts of objects (usually whatever is convenient for the episode) to Jimmy and lives in a mobile shop. He was originally a One-Shot Character in the first season, but in Season 2, he reappeared numerous times. The same season also introduced his son, a Cockney pickpocket with a crush on Heloise named Peep.
- An episode of Rainbow Brite had a shady traveling salesman who conned Twink into trading the mine where the Star Sprites mine Color Crystals for some phony "color crystal seeds". The guy then proceeded to try and turn the mines into a tourist trap.
- The Dastardly & Muttley episode "A Plain Shortage Of Planes" has the Squadron getting a beat-up run-down plane at Bargain Bill's Used Plane Lot. Dastardly offers to pony up $10 for it (Bargain Bill asked for $1000, but he took the sawbuck if Dastardly threw in Muttley's medal).
- Danger Mouse: "The Man From Gadget" had DM and Penfold subjected to the dubious quality of the wares of Egregious M. Murphy, senior sales rep for Gadgets Incorporated.
- Wait Till Your Father Gets Home has Harry decide to buy a new car, and he finally buys one from a crooked dealer who has a horrible service department and sells car equipped with defective parts.
- Flim and Flam from My Little Pony: Friendship Is Magic, who started off as a Shout-Out to Robert Preston's character from The Music Man. They're charming, fast-talking, and will sell anything for a quick bit, including "health tonic" that may or may not simply be apple juice and beet leaves. Subverted with the Cider Squeezy 6000, which actually was a legitimate, working machine.
- In the Gravity Falls episode "Little Dipper", it turns out that selling used cars is what Gideon's dad Bud Gleeful does for a living. "Engine possum at no extra charge!"
- Gruncle Stan can be considered an example of this trope as well. Generally, his merchandise isn't much worse than your standard gift shop fair, but his attractions are fraudulent.
- You could also sum up his entire adult life as shown in "Not What He Seems" as: "settle, scam, flee angry mob, repeat".
- Gruncle Stan can be considered an example of this trope as well. Generally, his merchandise isn't much worse than your standard gift shop fair, but his attractions are fraudulent.
- Teenage Mutant Ninja Turtles (1987): "Case of the Hot Kimono" had Donatello dressing up as an Honest John to lure in Don Turtelli.
- Yogi's Gang: Peter D. Cheater's school has a course on how to run those.
- One of the experiments in Lilo & Stitch: The Series is Experiment 020, dubbed Slick by Lilo. He was made by Jumba to market his experiments and can sell just about anything with his charisma. His "one true place" is working his salesman magic for a charity organization.
- In Mr. Magoo cartoon "Magoo's Puddle Jumper", Magoo's nephew Waldo expresses some skepticism about buying an ancient electric car. The used car salesman yanks his hat over his head, leaving him incapacitated while Magoo signs the papers.
- Parodied in Rick and Morty with a commercial for Ants-In-My-Eyes Johnson's Electronics.
- King of the Hill:
- Played with in "The Accidental Terrorist", Tom Hammond's car dealership actually seems very genuine; selling perfectly good cars, employing certified mechanics and salesmen, and Tom himself looking like a regular clean-cut businessman in a proper suit. However, he has fooled Hank into buying five cars from him at sticker price.
- Played straight with Lane Pratley who owns several dealerships in Arlen. His business ethics are questionable and frequently engages in illegal activities outside of his work. He also lives up to the Honest John facade with his tacky suits and shit-eating grin.
- Sheep in the Big City had several Parody Commercials for Oxymoron products hosted by a man named Victor, who's either oblivious or apathetic toward the fact that many of Oxymoron's products are either defective or completely useless.
- In Schoolhouse Rock episode "Elbow Room," during the "Manifest Destiny" scene, one of the covered wagons has a sign "Honest John's Goods," complete with a Dastardly Whiplash-looking proprietor.
- Mr Crosswire in Arthur owns a car dealership and occasionally falls into this.
- There's a reason that the trope is named for car dealerships instead of some generic store: the automotive sales industry is so rife with dishonesty, corruption, and trickery that it's hard to visit a car lot without getting the distinct impression that the sales reps are mentally picturing bending you over the nearest table. It's the very reason that lemon laws exist, and there are very few other sales sectors that recommend bringing someone knowledgeable along to make sure you aren't actually being bent over the nearest table.
- One other such sector being computer hardware, thanks to GeekSquad, among others.
- There also (back in the day) was the repair of TVs and VCRs among other such electronics and (still to today) repair of kitchen or laundry appliances.
- In the city of Geneva, Illinois, there are two stores that actually have "Honest John's" in the title. Honest John's Emporium, and Honest John's trading post. They're not really rip-offs, just filled with a lot of cheap useless crap you'll never need but will have a compulsion to buy.
- Honest Jon's records in London, England - a legitimate and well-regarded record store.
- honestjohn.co.uk - a website run by a Daily Telegraph motoring writer who's answered around half a million letters and emails about all kinds of motoring issues with thousands of car reviews and a thriving community offering legal, technical and general advice.
- Notably averted in the case of Honest Ed's, a long-lasting department store in Toronto known for its very reasonable prices. They even gave out free turkeys every year at (Canadian) Thanksgiving. Unfortunately, lack of sales has driven them to close down in 2016.
- In Britain during World War II, sharply-dressed men knowns as "spivs" sold black market goods to people who were unable to get them otherwise due to rationing. They fit this trope almost to a "T".
- The wedding industry. Many times, couples are charged 2 or 3 times for a 3-tier wedding cake as they would be for a 3-tier birthday cake, or for wedding and engagement rings vs. other types of rings. Wedding planners, venue owners, caterers, bands and DJs, bridal magazines, photographers, jewelers, bridal salons, etc. all push the idea that it's justified because "you only do this once," and "don't you want to be Princess for a Day?" They also play on the idea that if you spend more, it shows your partner that you love them more, or will go to any length to make them happy...and also on the idea that you should try to one-up all your friends' and siblings' weddings. Even if it means starting a marriage tens of thousands of dollars in debt for a party.
- The funeral industry does the same thing. They have been known to prey on the emotions of grieving family members, encouraging/guilt-tripping them to buy expensive caskets (when a simpler one, or cremation, or "natural burial" would do just fine), or having the body embalmed (when refrigerating it would be sufficient to keep it in decent shape for an open-casket funeral.)
- The egg-freezing industry. Egg-freezing originally started as a way for women who would be undergoing chemotherapy and/or radiation therapy during their fertile years, and who still wanted to have kids (or have more kids) later to preserve their eggs before treatment (that would destroy their eggs otherwise), or for women who were undergoing IVF but weren't so keen on the idea of creating "extra" embryos or freezing embryos indefinitely, or women who have a family history of early menopause. That's all well and good, it was soon marketed towards women in their 20s and 30s (perhaps those who wanted to focus on their careers), who weren't gearing up for IVF or chemo. The marketing was based on the idea that fertility declines sharply after age 35, so it's best to extract and freeze the eggs now and thaw them out later when the woman is ready to "settle down" and start a family. What they don't tell their prospective clients, however, is that an embryo made from these frozen eggs has a less than 50% chance of resulting in a successful pregnancy...and that healthy pregnancies in older women are a lot more common than many people think, meaning that a) there's a good chance a client might get pregnant the old-fashioned way later than she ever thought possible (or simply change her mind), and b) in many cases, freezing your eggs in your 20's or 30's is completely unnecessary in the first place. Oh, yeah, and the process of obtaining the eggs involves taking hormones and other drugs that can have side-effects, and the actual procedure is invasive...and that it's an expensive procedure that is almost never covered by even top-notch medical insurance in the US (and may not be covered by the government elsewhere). (And that's not including the cost of the IVF procedure if and when their owner does decide to use them...which is also almost never covered.)