Some bets are for money or material possessions. Other times, it's a person's dignity that's on the line.
Sometimes called a "penalty game" or "batsu (punishment) game" in Japanese media, this trope is when two or more characters make a bet where the loser must do or be subjected to something humiliating. Common penalties involve crossdressing, undressing, silly dances, shaved heads, eating disgusting things, or could go all the way up to becoming the winner's Wager Slave.
This can be used as an example of the wacky hijinks of a group of friends. Or for this trope's darker side, it can be used to characterize an antagonist as someone who's not satisfied with simply defeating his opponents. This guy wants to utterly humiliate them. This can also set the villain up to be Hoist by His Own Petard and get himself subjected to the humiliating fate he wished upon the heroes.
Super-Trope of Wager Slave, where the Humiliating Wager is a period of servitude, and Strip Poker, where players place bets of their own clothing. Compare Lost Him in a Card Game, where the wager is someone else's servitude. Compare The Bet.
- An advertisement for DiGiorno pizza had a man betting that the pizza he was eating was actually delivery. Next scene his boss is walking into the elevator to see him wearing a pink tutu. The boss merely asks "Lost another bet?"
- There are several variations of this one, including one where the guy in the elevator is naked, but for his strategically-held briefcase.
- Comes up in Star Driver.
- In Marmalade Boy, Ginta plays in a tennis tournament against his cousin, Tsutomu Rokutanda, who states that the loser has to shave their head. Of course, he ends up losing, and does go through with shaving his head.
- Girls und Panzer: As a result of losing their practice match against St. Gloriana, the girls have to perform the utterly ridiculous "Anglerfish Dance".
- In the 8th episode of Fuuun Ishin Dai Shogun Ryouma has stolen Keiichiro's seal that he uses to pilot his mecha Susanoo and he must play a game of rock, paper, scissors with him in order to get it back, the penalty for each time Keiichiro loses Kiriko must strip off an article of her clothing, the wager is once Kiriko is nude Ryouma gets to keep her for his wife.
- In Kimi ni Todoke, Kazehaya gets forced into a date with Sawako after getting last place in Kimodameshi. He refuses because he seems the situation as bullying Sawako.
- In FoxTrot, Peter has to shave his head after the baseball team loses a bet with the soccer team about who could eat the most burgers at White Castle.
- Zits: The bets in the poker games between Jeremy and his friends usually involve humiliating forfeits such as "one conspicuous nose pick in front of a hot girl".
- In Oh God Not Again!, Tonks permits Charlie Weasley and Cedric Diggory to use her Embarrassing First Name because she lost a bet to them. To Harry's dismay, she has already sworn never to put this permission up for stakes again.
- In You Call That a Costume?, Applejack and Rarity made a bet on a soccer game where the loser had to dress in the other's style for Halloween. However, the game got rained out when the score was tied, leading neutral enforcer Pinkie Pie to declare they both had to dress as the other. Since they had made a Pinkie Promise to follow through with the results, they had no choice.
- Hackers. Dade Murphy and Kate Libby have a contest to see who's the best hacker. If Murphy wins then Kate will go on a date with him, if Kate wins Murphy will do scut work for her. In a later round of the contest they make another bet: whoever loses will have to wear a dress during their date.
- The humiliating bar bet in Hot Tub Time Machine on the outcome of a football game. Because they slightly changed the timeline, the game ends differently, so Lou loses his bet and has to give Nick a blow job in front of everybody. He ends up getting out of it by giving Nick information on the future, so he can make a killing on the stock market.
- At an early point in The Hitchhiker's Guide to the Galaxy, the narration describes a drinking game which, if you lost, you had to perform a forfeit, "usually obscenely biological".
- In The Mad King by Edgar Rice Burroughs, Barney lost a bet in which the forfeit was to either wear a green bonnet trimmed with red roses for six months, or forego shaving for an entire year. When the novel opens, eleven months later, he has a large beard that causes him considerable inconvenience but which he nevertheless refuses as a matter of principle to do away with until the deadline passes.
- The very dark short story One Eyed Jack is from the POV of a dying old man remembering the time he and his poker buddies (who he's the last survivor of) did this, since they had all been laid off but wanted to keep their weekly high stakes poker game going. The punishments are not just humiliating however, but outright Nausea Fuel like drinking piss and semen, all done while the five of them get drunker and drunker. The protagonist is the recipient of the final punishment which is to be repeatedly sodomized by everyone else. He then reveals at the end that he actually murdered all the others, but not out of revenge... it was out of frustration since he *liked* it, and they wouldn't do it again.
- Father Ted has the titular character famously made to kick Bishop Brennon up the arse as the forfeit for a lost football match between elderly priests (technically Ted's team won the match, but he was disqualified for cheating).
- The Suite Life of Zack and Cody: The twins enter a bet at the local supermarket they work at against a rival market, claiming that they were the better bag boys. Ultimately, they lose, and the twins and their boss have to work an entire shift in dresses.
- The Big Bang Theory: The guys lose a bowling match and therefore have to show up at the comic book shop dressed as superheroines.
- In The Shield (S03E04: Streaks and Tips), two LAPD teams (Strike Team and Decoy Squad) compete to solve a car-jacking case. They make a bet saying that the losing team has to streak naked through the police station. Decoy Squad loses.
- Drake & Josh: Drake and Josh are addicted to eating junk food/playing videogames, respectively, and each contractualy make a bet that they could go without their respective addictions longer than the other one, with their parents getting in on the betting action. The loser would have to die... their hair pink. Both Drake and Josh crack at the same moment, meaning they both lost (along with both parents), so all of them end up with pink hair. Although when everybody else leaves it is revealed that Drake was only wearing a wig.
- M*A*S*H. In "The Joker is Wild", BJ bets Hawkeye that he can pull off a prank on each of the major characters. When B.J. succeeds (and the gang admits they were all in on it), Hawkeye has to stand on a table in the mess hall with his pants down and sing "You're the Tops" to him.
- Married... with Children. An early episode involved Peg and her arch-rival from when they were kids. Since neither of them had much money then, they used to do this a lot, with Peg losing more often than not. In this episode, their respective families had a bowling contest. The Bundys lost on the last frame, forcing Peg to have to dress up as a human trophy.
- Ned's Declassified School Survival Guide has Ned and Mose making a bet that they won't procrastinate on a project. The loser has to do a silly dance wearing silly clothes. Ned seems to be procrastinating, except he was doing things relevant to his assignment, and Mose was procrastinating.
- A Running Gag on one series of Top Gear was that one of the presenters, each week, was wearing something ugly as the result of a bet. One week, it was subverted; James May was involved.
- On Cheers during the last season. Sam and arch-rival Gary had a bet on who would make the most money on St. Patrick's Day. Having lost, Sam and a bunch of the guys (Woody, Cliff, Norm and Paul) had to appear in Gary's bar naked while singing "Getting To Know You".
- Kenny vs. Spenny: At the end of each episode, the winner imposes a "humiliation" of his choosing on the loser.
- Hellcats In the episode 'Ragged Old Flag' the women's volleyball team play against the cheerleaders in a game of flag football. The losing team have to cheer for the opposing team...in their underwear.
- Red vs. Blue - As per the terms of a surrender, the Reds had to admit that they suck, which they counter with the offer of admitting that only one of them sucks.
Grif: [sigh] I would just like to let everyone know, that I suck...
Grif: And that I'm a girl...
Church: What else!?
Grif: And I like ribbons in my hair, and I want to kiss all the boys!
- Lucha libre has a tradition of luchas de apuestas (matches with wagers), in which a luchador places either his mask, hair, title, or career on the line against a similar offering (e.g. mascara contra mascara or mascara contra caballera). If unmasked, that luchador will not wear the mask again (Rey Mysterio Jr. is an exception to the rule because of the circumstances behind the loss of his mask in WCW).
- A favorite in Mexico is Parejas Suicidas, where two tag teams have a match and the losing team then has to face each other with either their masks or hair on the line.
- Every year CMLL has a "Cage of Death" match where multiple wrestlers or teams are put in the structure and the last one out loses their mask or hair.
- Loser Leaves Town was a favorite during the NWA's heyday, where wrestlers would regularly cycle through a semi cooperative semi competitive territorial system. As that system faded away, "retirement" matches became more popular.
- In a particularly humiliating case, The Mr. Wrestling gimmick became a legacy in 1971 after Mr. Wrestling lost a mask vs mask match held by Championship Wrestling From Florida to the Grappler, who then became Mr. Wrestling #2.
- In the now-defunct World Class Championship Wrestling, Jimmy Garvin lost a match to David Von Erich and as a result, he and his valet/wife Precious were put to work on the Von Erich ranch for a day.
- In Mid-South Wrestling, Jim Cornette had a few instances where he had to wear a dress or a diaper because his men lost a match.
- In the American Wrestling Association, manager Bobby Heenan had to wear a weasel suit after one of his men lost a match.
- Heenan brought back the Weasel Suit Match one last time against the Ultimate Warrior.
- At SummerSlam 91, The Big Bossman faced the Mountie in a match where the loser would have to spend a night in jail. The Boss Man won, and when the Mountie was put into the cell, he was greeted by his new cellmate asking him "Do you like leather?"
- At King of the Ring 1995, Bret Hart defeated Jerry Lawler in a "Kiss My Feet" match. Lawler prepared for the match by doing things like wallowing barefoot through stables to make his feet into Nausea Fuel, while Hart trained for the actual match. When Hart won, he made Lawler kiss not just his feet, but Lawler's own as well.
- As a result of Maven losing a match, Simon Dean (an evil fitness guru) once had to eat 20 cheeseburgers. He threw up after he finished the last one.
- As if the infamous "Bra and Panties" matches weren't humiliating enough, there was this one where the winner got to spank the loser.
- In the match shown here between Tori Wilson and Candice Michelle, winning the match and the wager only required getting ahold of the paddle, in which case the winner was allowed to spank the loser. There was a Twist Ending, however, when one of them succeeded.
- CMLL has had Ruleta de la Muerte tournaments as early as 1998, where the losing tag teams advance until there is only one left, then the losers compete in a luchas de apuestas, making for a longer and even more humiliating version of Parejas Suicidas. Other promotions to use it include Hijo Del Santo's Todo X el Todo, with LLF and IWRG doing slightly less humiliating versions that involve individual competition.
- At FMW Making of a New Legend- Day 2, June 15, 1999, Hayabusa, Masato Tanaka, and Tetsuhiro Kuroda defeated Hido, Mr. Gannosuke, and Yukihiro Kanemura in a "Six Man Loser Eats Dog Food Ladder Scramble Match."
- In Big Japan Pro Wrestling Shadow WX and Mitsuhiro Matsunaga had a match with the stipulation that the loser must go on to wrestle a crocodile.
- One of the more bizarre cases happened in 2003 under the IWA Mid-South banner, when Alex Shelley put his hair on the line against the hair on Jimmy Jacobs's boots.
- Larry Sweeney found himself on the receiving end of one in 2005. At CHIKARA Aniversario Blue, May 20, 2005, Knight Eye for the Pirate Guy (Lance Steel and Jolly Roger) defeated Sweeney and ShareCropper in a match where, had Sweeney's team won, Allison Danger would have to be Sweeney's "slave" for 30 days, but, if Knight Eye won, Sweet 'n' Sour International would have to appear in diapers the following night. Knight Eye won when Sweeney was Hoisted by His Own Petard after accidentally hitting ShareCropper with a chain. Steel pinned ShareCropper for the win. The following night, Aniversario Orange, Sweeney walked out and said that ShareCropper wasn't there so he doesn't have to appear in a diaper. Leonard F. Chikarason threatened Sweeney with not being able to wrestle for CHIKARA again if he didn't live up to the stipulation in the contract. Sweeney stormed off and came back 10 minutes later with Sweet 'n' Sour International (Crossbones, Rorschach, Mano Metalico) and himself all wearing diapers. Sweeney complained how they were in this situation because they didn't listen to him, they hadn't gotten on the winning streak that he wanted and, Crossbones wouldn't put the dishes away. Sweeney fired all three guys, said he quits and that Sweet 'n' Sour International was no more, and left through the back door.
- RJ The Magician, in an effort to get Kacee Carlisle to leave the Phoenix Wrestling Federation in 2012, dared her to put her contract on the line in a match with Sojo Bolt, the catch being he'd eat a light bulb if Carlisle could pull off the win.
- In WXW-PA, Niya Barela had been getting pursued by Joey Janela for a while, with him becoming more and more obsessed. Frustrated, she said she would only date someone who could beat her in a match, and challenged him to a match where if he won, he got a date, and if she won, he'd leave her alone forever. Not only did Janela win the match, he knocked Niya out cold, mocking her to the camera afterwards. One can only imagine how Niya felt after she woke up and realized she lost.
- Discussed, in SHIMMER when Portia Perez stole Thunderkitty's robe. Her justification was that she "won it fair and square", unwilling to accept that it wasn't on the line.
- In Escape from Monkey Island Guybrush lets himself into the house of Ozzy Mandrill, an entrepreneur who's winning a large amount of land by challenging pirates to various forms of insults contests. If you challenge him to a sword fight, his win condition is that Guybrush has to leave his house. You have a number of dialog options, one of which is making him dance in the center of town in a chicken suit. Unfortunately, it's impossible to win because Guybrush can't make sense of his Australian slang-laden insults.
- Dragon Age: Inquisition has the Inquisitor, companions, and advisers play a game of Wicked Grace. Josephine has been beating everyone, but Cullen and potentially the Inquisitor can join in for one last hand. While the Inquisitor is unscathed (and if romancing Josie, may even win), Cullen ends up naked.
- Higurashi: When They Cry has the main characters' club often handing out these kinds of penalties to the loser of the game of the day. One memorable result of this is Keiichi being forced to walk home in a maid outfit.
- Smosh Games' Game Bang videos always end with the losing player(s) undergoing some form of humiliation related to the game they played that episode. For example, when Ian, Mari and Joven lost a Halo 4 tournament, they were made to do a karaoke performance of Halo by Beyoncé.
- The aptly named "Showdowns" on Analog Control forces each match's loser to partake in some painful consequence. These have ranged from Eat That loses to a Painful Body Waxing.
- The Looney Tunes short "Early to Bet" does this. The Gambling Bug bites a cat, and the cat is compelled to bet with a Bully Bulldog, with the payments in the form of penalties or forfeits. The cat lost so many times and suffered so much the bulldog, out of pity, eventually decided to stop taking bets from the cat.
- My Little Pony: Friendship Is Magic
- At the start of the episode "The Ticketmaster", Applejack tells Twilight Sparkle that she bet Big Macintosh that she could get all the golden delicious apples picked and put in the barn by lunch time, and if she does, he has to walk down the street in one of Granny Smith's girdles.
- Then, in "Applebuck Season", Big Mac is unable to help her harvest the rest of the apples due to a mysterious back injury (which isn't really that mysterious if you consider the difference in size between Big Mac and Granny Smith). Let this be a lesson to you, children: when you gamble with your sister, make sure public humiliation is the only stake.
- In an episode of Lilo & Stitch: The Series, Jumba and Pleakley get caught up in Lilo and Stitch's argument over who's better at capturing experiments, and each agrees to coach one of them in capturing a pair of experiments. They agree to bet that whoever's protegee captures the experiment first, the other has to perform "the Funky Glognart, the insipid dance of a thousand hours." Meanwhile, Lilo and Stitch learn a lesson in teamwork and end up capturing both experiments together, which means both Pleakley and Jumba have to perform the dance.
- The Simpsons: Homer makes a bet with Ned that "the father of the boy who doesn't win" in a minigolf game has to mow their lawn in their wife's Sunday dress. When both boys concede that neither is better than the other, Homer invokes Exact Words and makes both Ned and himself do it, figuring it'd be worth his own humiliation to see Ned humiliated. But Ned enjoys it; he thinks of it as a fond flashback to his college frat days.
- One episode of Tiny Toon Adventures had Babs and Plucky compete to see who can get more pictures into the yearbook. The loser suffers a humiliation of the winner's choice. To that end, Plucky joins every club at Acme Looniversity and even becomes the editor. Babs employs a number of underhanded tactics herself. When the count is made, neither of them get it. The winner turns out to be some kid in an orange hat who manages to appear in every picture. The it turns out he's really Buster in disguise, trying to teach the two of them a lesson. They don't take it well.
- In Regular Show, the park employees are tired of Mordecai chickening out on kissing Margaret. They make him a bet that if he can't kiss her by a certain time, he has to wear a diaper for a whole week. While on a date, Margaret finds out and is pissed because she thinks he only went out with her to win a bet. Mordecai defends himself by saying that he only took the bet to help give him the courage to kiss her. Margaret seems to accept that, and the two lean in close, seconds before the bet is up... and then Margaret leans close to his ear and says "Have a nice week, diaper boy..."
- In Johnny Bravo, Pops once made a bet with Carl that he could teach Johnny how to get along in high society. Loser has to do a sombrero dance.
- In an episode of DuckTales (1987), Scrooge makes a bet like this with his rival, Flintheart Glomgold, where the one who finds less loot on a treasure hunt has to eat his hat. (Scrooge only manages to hold onto one gold coin, but he still wins the bet, because Glomgold doesnt gain any treasure at all.)
- In the Sonic Boom Episode "Anything You Can Do, I Can Do Worse-er," Sonic and Tails have a wager where Tails tries to catch Sonic in a trap he designs, with the loser having to sing a romantic song at Meh Burger's Karaoke Night. Tails ends up as the loser.
- Kiefer Sutherland made a Super Bowl bet with one of his friends that if his team lost he would do his next appearance on The Late Show with David Letterman in a dress. He (Kiefer) lost.
- Strip Poker, where you start gambling your own clothes if you run out of chips. Many unlucky losers go home with only their underwear, and sometimes not even that.
- In the DVD Commentary for the second season of The Venture Bros. creators Doc Hammer and Jackson Public made a bet between themselves that they could go through a whole season without making a Star Wars joke. The loser had to get the same haircut that they had in their 8th grade year book photo. Apparently, both slipped up, although Doc's reference was just the Monarch giving Dean a We Can Rule Together speech, which he argued isn't specifically a Star Wars reference.
- Fantasy football is prone to the Rage Quit, so many leagues will institute a penalty for finishing last. One league in Nebraska took this to the extreme - the loser must get a tattoo designed by the winner. The loser could only decide on the location. When ESPN heard about this, they began reporting on their league standings with all the seriousness of the real NFL.
- An inversion when Emma Stone bet her brother Spencer that if she won the Guy's Choice "Hot and Funny" Award in 2012 she would read a speech written by him. She won, and the speech involved her saying Spencer was "fly as hell" and having to flirt with Mila Kunis on his behalf.
- In 2016, CNN contributor Sam Wang said that the polls predicted that Hillary Clinton would defeat Donald Trump in the presidential election, saying he would eat a bug if he was wrong. Once Trump was declared the winner, Wang went back to CNN and ate a bug on national TV.