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Characters / Bojack Horseman - Vigor Agency

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Main Character Index | Main Characters | BoJack Horseman (A-D, E-K, L-Z) | Princess Carolyn | Diane Nguyen | Mr. Peanutbutter | Todd Chávez | Hollywoo Residents and Other Stars | L.A. Residents | Stilton Family and Associates | MBN | Horsin Around Cast And Crew | Sarah Lynn | Secretariat Biopic Cast And Crew | Vigor | VIM Agency | Gekko-Rabbinowitz Agencies | One Shot and Bit Characters | The Main Group Family Members | The Horseman Family | Hollyhock | Beatrice Sugarman-Horseman |Butterscotch Horseman | Other Characters | Tesuque, New Mexico | The Moore-Carsons | Charlotte Moore-Carson | Historical Characters | "Horsin' Around" Characters | "Mr. Peanutbutter's House" Characters | "Secretariat" Biopic Characters

For the main character index, see here.

For people related to Hollywoo ventures in any way, see here.


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The Vigor Agency building, from the outside.

  • A Lighter Shade of Black/A Lighter Shade of Grey: None of the agents working for the agency could count as an heroic person, but they do what they can for their client, regardless of recognition, and even if their concern is their commission, they work to keep their part of the job.
  • Asskicking Equals Authority: Averted.
    • Charlie Witherspoon is probably the last person in Vigor one could call a great employee. Yet once his father dies, he takes the reins of the company, and in a twist, he turns out to be competent at leading, unlike Princess Carolyn.
    • Princess Carolyn expected this to be the case once she left Vigor. Seeing her credentials would arise certain expectations, only for her arc in season 3 with VIM to take a turn in Deconstruction-ville.
  • Chronic Backstabbing Disorder: Yes, it's good to trust these guys and all, but you should still be keeping an eye on them. Just because they will get you a job prospect doesn't mean that they are completely on your side. Let's say some other client of theirs could use the role or the contacts more than you, or that you don't generate enough to be profitable, or they just simply want to add a bonus to their income. Whatever the reason, they will do this to you at eventually. Hell, they even do it to themselves. Reason for the latter vary however, from just plain Let No Crisis Go to Waste to more justified cases like finding out one of your co-workers betrayed your confidence.
  • Consummate Professional: Whenever they get themselves in full gear, nothing stops them from getting what they need or remaining cold and logical through the entire ordeal.
  • Dawn of an Era: Under Charlie's leadership, Vigor seems to be keeping itself afloat without any problems. The fact that Charlie is hiring seasoned veterans in the field as support is really paying off.
  • The Dilbert Principle: If the promotion of the incompetent Charlie Witherspoon to agent after a pretty lousy career as a secretary just because he's the boss' son is any indication, people like Princess Carolyn or Rutabaga are less likely to make it on their own terms, unless they have some contacts.
  • End of an Era: With Mr. Witherspoon having a stroke and eventually dying from it; Princess Carolyn, Rutabaga, Lora and Stewart quitting the place to move to greener pastures, and Charlie being left to run the company, things are not looking up for Vigor's future.
  • Family Business: Implied. Mr. Witherspoon expects Charley to inherit Vigor above more qualified candidates.
  • Incompetence, Inc.: Played With, mixed with a heavy dose of We ARE Struggling Together. All of the agents, at their best, work as a well oiled machine, but internal struggles as well as constant competition and backstabbing have made it very difficult to maintain the stability of the company. Add Nepotism to the batter and you get a very unstable workplace environment.
  • Ironic Name: Vigor's agents are basically Svengali-type people who, while just doing their jobs and actually helping out some of their clients, contribute for the most part to sucking people's talent for all it's worth.
  • Miser Advisor: They manage to get you a job? Good. They manage to gain a bigger profit because of it? Better.
  • Nepotism: The only reason Mister Witherspoon's son Charlie is able to get a job there and move up the hierarchy.
  • No Honor Among Thieves: As soon as someone has their back turned, there's absolutely nothing that stops the other agents from using underhanded tactics to curry favor with their costumers or just plain steal them. Hell, when Ronnie Bonito, an associate of Vigor, dies in "Higher Love", the Vigor agents start contacting his clients during the workplace moment of silence.
  • Opportunistic Bastard: It's a given and a requirement.
  • Out of Focus: With Princess Carolyn and Rutabaga Rabbitowitz out of the door, Vigor's inner workings and problems take a step back to the newly formed VIM and Gekko/Rabbitowitz's rising success and power-grabbing. Since those two were the primary POV characters through which the company's foibles are exposed, it's kind of a given, especially since Vigor is implied to be slowly running out of steam.
  • The Peter Principle: See The Dilbert Principle above.
  • The Social Darwinist: You have to be alert and constantly in guard. Otherwise, you're easy prey not only for rival companies, but also for your co-workers.
  • The Svengali: The usual role they play in a client-agent relationship, although with a more realistic, Cut Lex Luthor a Check edge along with some Brutal Honesty and good advice every once in a while.
  • Vestigial Empire: Averted. As it turns out, putting Charlie out in the battlefield with little to no experience was a tactical mistake, since he's more capable in the analytical side; ergo: making him the head of Vigor turns out to be the right choice.

Vigor's higher-ups.

     Mr. Witherspoon 

Played by: Stephen Colbert

Princess Carolyn's boss at Vigor.

  • Anti-Nepotism: Played With. Mr. Witherspoon clearly wants his son Charley to lead Vigor (or at least be in a major position). However, he also wants him to be an effective leader, so he assigns him difficult tasks or important positions hoping he'll learn the hard way. Of course, his employees better not make it too hard for him even if he's useless at his job or else Witherspoon will know about it. This is notable when Charley becomes PC's assistant: he's really incompetent at it, but since PC doesn't want Witherspoon to rage at her, she often redoes Charley's screw-ups.
  • Character Death: He dies of a stroke at the end of Season 2.
  • Clueless Boss: Oh, yes. It doesn't mean he's incompetent, though. Just really inconsiderate and obliviously uncaring towards his employees.
  • The Dilbert Principle: He promotes his incompetent son to agent after a disastrous run as Princess Carolyn's secretary, yet keeps the competent cat one floor below.
  • Doting Parent: To his son, Charlie. He supports him in every way, gives him a job and congratulates him in the small things he does. It would be sweet if Charlie wasn't a Nervous Wreck incompetent who's climbing the ladder way faster than Princess Carolyn or Rutabaga.
  • Dropped a Bridge on Him: He suffers a fatal stroke in the season 2 finale.
  • Killed Offscreen: After having a stroke off-screen, he's revealed to have died.
  • Last Disrespects: Unintentionally. Maybe Rutabaga should have called off his final "fuck you" to his boss. Especially since he's had A STROKE.
  • Left Hanging: We never find out if he's still alive after the stroke or not in the second season. Come the third season, it's confirmed that he's dead.
  • Leitmotif: The little tuba tune that plays whenever he enters the scene.
  • Mean Boss: He's less clueless and more outright rude in season 2, as Princess Carolyn slowly starts to fall from his grace.
  • Nepotism: At the beginning of the second season, his son Charlie (who in season 1 was a neurotic, incompetent intern) has been promoted to a higher-floor agent.
  • Vicariously Ambitious: For his son, Charlie. Maybe a little too much.

     Charlie Witherspoon
Pictured: Charlie's normal state of mind.

Played by: Raphael Bob-Waksberg

The son of Princess Carolyn's boss, Mr. Witherspoon and an incompetent Nervous Wreck.

  • A Child Shall Lead Them: He may be far from a child at this point, but Charlie has the right attitude. He's also Mr. Witherspoon's obvious choice for a successor and true to the worst examples, Charlie is now the boss of Vigor with no clue of how to run the place. However, this turns out to be a blessing in disguise: Charlie is way more competent at leading than being a soldier in the field.
  • Ain't Too Proud to Beg: He'd be just fine with a merger between Vigor and VIM, but knows that asking Princess Carolyn herself wouldn't do him any good since she has no respect for him whatsoever so he calls Judah up to do it for him.
  • Alas, Poor Scrappy: In-Universe. While Princess Carolyn has nothing but disgust towards him, she cannot go through with the planned mocking, especially since Charlie's father has just been hospitalized. Rutebaga, on the other hand...
  • Bumbling Sidekick: Briefly, to Princess Carolyn in "Say Anything", since Lora had been reassigned to Vanessa Gecko. While still bumbling, as of season 2, he's now an agent.
  • Bunny-Ears Lawyer: Surprisingly, it's implied he isn't as useless as he seems. Vigor seems to be doing well under him in the third season, and he has the intelligence to know gathering more experienced agents would be beneficial.
  • Butt-Monkey: He rarely does anything without breaking stuff. Or injuring himself. In general, he's just too easy to make fun of.
  • Character Shilling: In-Universe. His dad, being the boss, wants nothing but success from his part and compliments on everything he does, even if he doesn't deserve any praise.
  • Descended Creator: Charlie is voiced by the show's creator, Raphael Bob-Waksberg.
  • The Dilbert Principle: He's promoted to agent after a disastrous run as Princess Carolyn's secretary, yet the competent cat is kept one floor below.
    • Kicked Upstairs/The Peter Principle: Arguably. Charlie is no genius and he could probably cause less trouble in that position. The flaw is, Charlie was barely competent as a secretary. As an agent, he's nigh useless. However, as the head of the company he seems to be faring OK.
  • Kick the Dog: On the receiving end. Rutebaga really should have thought better before accidentally insulting Charlie over his father's stroke.
  • The Klutz: Oh, yes. With his Nervous Wreck tendencies and Sticky Fingers, he messes up everything he touches. Now, if only he wasn't the boss' son...
  • Manchild: It'd be a surprise if he was ever given a reason to grow up. Charlie was immensely coddled by his family's wealth, having attended Harvard and worked at the university's Lampoon mag. With the jump to Vigor, he's assigned to be an assistant, with his father praising every act he makes, even if he's clearly doing the worst juggling act in public. Beyond that, he had no idea of how to do his work properly, having to be told what to do and doing even that wrong. His promotion to boss seems to have toughened him up to a more functional man child, but still, you'll rarely find an agency boss dressed as Napoleon.
  • Napoleon Delusion: In Season 3, he's begun dressing up like Napoleon after becoming CEO of Vigor.
  • Nepotism: Because he's Mr. Witherspoon's son, he is given a lot more leeway than usual. At the beginning of the second season, Charlie (who in season 1 was a neurotic, incompetent intern) has been promoted to a higher-floor agent.
  • Nervous Wreck: Look at his image above. That's his normal state of mind, even after being made an agent.
  • Nice Hat: Wears a Bicorn as part of his Napoleon get-up after he takes control of Vigor.
  • Sketchy Successor: Mr. Witherspoon might disagree, but as far as the other employees are concerned, this trope is in full effect with Charlie. He has none of his father's cunning or business savviness and is an absolute klutz in any part of the agency he's assigned to, yet is expected to fill the role as future head of the company and groomed as such, even when better options like Princess Carolyn or Rutabaga are available. With the passing of his father, Charlie surprisingly steps up to the plate as a competent boss, even if he's still as klutzy and thin-skinned as ever.
  • Sticky Fingers: Part of his problem being Princess Carolyn's replacement secretary is that, being a tree frog, Charlie has adhesive fingers which glue themselves to everything (archive papers, the phone, lamps, etc.)
  • Tender Tears: After his father suffers a stroke. It's kinda sad, actually.
  • Wants a Prize for Basic Decency: And he constantly gets it.

Vigor's secretaries.


Played by: Rachel Bloom

Princess Carolyn's first assistant and most trusted sidekick.

  • Accidental Pervert: Poor, poor Lora. She didn't really need to hear about one of Bojack and Princess Carolyn's...umm...sexual escapades.
  • Adorkable: She's easily squeamish about being yelled at or just plain screwing up, but is quite productive on her own and an Hypercompetent Sidekick the size needed for Princess Carolyn.
  • Ambiguously Brown: Her skin is dark compared to other characters in Vigor, but there's no indication or mention of it in-story whatsoever. Also, given the multicolor nature of the entire cast, it doesn't stand out.
  • Broken Pedestal: While she was originally willing to use her new job to help Princess Carolyn get Bojack a role in a blockbuster film, upon learning that PC deliberately prevented her from being promoted she completely gave up on her.
  • Butt-Monkey: Competence aside, Lora is often subjected to uncomfortable or painful situations that come from being Princess Carolyn's secretary. Ironically, those never come directly from Carolyn herself, being a Benevolent Boss and all.
  • Beleaguered Assistant: Downplayed, but still present. Lora can handle the pressures and demands of the job just fine. It's the madness and eccentricities in the workplace of Vigor that often pull her out of her depth. It's implied she quit between seasons because of it.
  • Chuck Cunningham Syndrome: She disappears from Vigor starting in season 2. It's revealed she changed jobs and Princess Carolyn misses her. She makes a non-speaking cameo in "Higher Love", however. In season 3 she sabotages Princess Carolyn after Carolyn sabotaged her.
  • Friendship Moment: Asks Princess Carolyn if she's heading out soon while closing down Vigor in "Say Anything", out of concern for the funked-out state she's been lately.
  • Hypercompetent Sidekick: While Princess Carolyn could handle everything on her own, it's clear she appreciates and is proud of the all the help Lora provides with her schedule and arrangements. As it turned out, she was so good that Princess Carolyn deliberately sabotaged her attempts at getting promoted to ensure that she stuck around.
  • Loyal to the Position: Despite their friendship and understanding, when Mr. Witherspoon reassigns her as secretary to Vanessa Gecko, she meekly accepts, despite her disagreement with that decision. It's a job, after all, and it pays the bills.
  • Nice Girl: Helpful, kind and without a mean bone in her body.
  • Plucky Office Girl: Well, for a measure of it. Quite dutiful and reliable? Yes. But, otherwise, she lacks the zeitgeist normally associated with this trope.
  • Shrinking Violet: Hers is not of those grandiose presences in every room. Preferably quiet and out of notice.
  • Too Much Information: See Accidental Pervert above.
  • Undying Loyalty: To Princess Carolyn. Well, to a point, at least..


Princess Carolyn's second assistant.

  • For Stewart, see here.

Vigor's associates

     Ronnie Bonito 

An agent and founder of Bonito Agencies, with connections to Vigor. He's also the agent of Mr. Peanutbutter and the one who got him his first (and only) gig in Mr. Peanutbutter's House. Sadly passed away during an incident involving Erotic Asphyxiation, and adding insult to injury, Mr. Peanutbutter was the one who found him in the compromising position.

  • A Date with Rosie Palms: The reason why he dies. To be fair, as Corduroy Jackson-Jackson calls attention to it, the "suffocating yourself while masturbating" thing is really risky if done wrong.
  • Bookends: The episode "Higher Love" begins and ends with a Death by Sex. The first one is Ronnie, the second one is Corduroy.
  • Casual Kink: Erotic Asphyxiation. It ends up getting him killed.
  • Character Death: Discovered by Mr. Peanutbutter to have accidentally hanged himself while trying Erotic Asphyxiation, after the former had been taking way too long in line to talk to him.
  • Death by Sex: A variation, in that it's less the act and more the way he goes through with it that does him in.
  • Erotic Asphyxiation: His main vice. Too bad he did it wrong.
  • The Faceless: We only get a glimpse of him, from the waist down. Justified because, well, during his only appearance, he's hanging from a rope.
  • Famed In-Story: His death becomes a minor scandal during "Higher Love", because of his recognition as a talented agent, as well as the embarrassing circumstances of his death, mostly to point at his particular skeletons in the closet. There's also his association with Vigor and the fact that he was Mr. Peanutbutter's agent.
  • No Honor Among Thieves: Despite being in good terms and having a well established connection to Vigor and its employees, the moment he bites it, Vigor's employees spend little to no time contacting his former clients, in order to add them to the roster of the company. Hello, extra commissions!
  • Peek-a-Boo Corpse: Mr. Peanutbutter did not expect Ronnie's body to be waiting for him at his office.
  • Plot-Triggering Death: His death is the catalyst for Mr. Peanutbutter to look out for a new job and for Princess Carolyn to handle him as a client and get him his gig as a host in MBN.
  • Undignified Death: The last image Hollywoo gets from Ronnie is that of his hanging, half-naked corpse caught in a compromising position. Making matters worse, he stood there for god knows many hours before one of his clients found him.

Former Employees

     Princess Carolyn 

  • For Princess Carolyn, see here.


     Rutabaga Rabbinowitz 

  • For Rutabaga, see here.


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