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Hollywoo(d) Businesses

Gentle Farms

     In General 

Played by: Ron Funches and Khandi Alexander.

A free-range chicken farm run by chickens.

  • Affably Evil: Quite pleasant as long as you don't interfere. Once you do, however..
  • Awful Wedded Life: It's no secret when one looks at the wife's face in commercials, but it's only confirmed when Todd and Diane meet her and she pleads for them to take her away from the farm.
  • The Butcher: Their selling point is that they're nicer about it than their competitors.
  • Carnivore Confusion: Food processing of the same, yet underdeveloped part of the species being done by the civilized portion? Check it as a textbook example. Lampshaded by the kid when he realizes the similarities between them and the chickens.
    The Kid: But wait, Pa, aren't we chickens? I don't wanna get eaten!
    The Farmer: Boy, these animals aren't like us. They're specifically bred to be eaten, and genetically modified for maximum flavor.
  • Category Traitor: They're dismayed by the cruel factory farming methods of their competitors, given that they're chickens as well; their solution to this was, apparently, to go free range. The chickens killed are genetically bred to be mentally on par with your average feral chicken, but it's also implied that they're pumped full of chemicals that make them this way.
    The Farmer: It's simple: No one knows chicken like chickens.
  • Even Evil Has Standards: Yes, they slaughter their own kind, but they make sure they live happy, comfortable lives before those lives inevitably end.
  • Evil Is One Big, Happy Family: Not happy, but they're all quite close.
  • Evil vs. Evil: With Chicken 4 Dayz, their competitors.
  • Family Business: A DARK take on the trope.
  • The Family That Slays Together: Sort of a given.
  • Four Legs Good, Two Legs Better: Hormone-free civilized animals such as the Gentle Farms owners hold this as a sacred rule, maintaining themselves to be very different from "these animals."
  • Good Is Old-Fashioned: Exploited for all it's worth.
  • Happy Fun Ball: "Gentle Farms" is not a fitting name for this kind of place.
  • Human Resources: Played straight to a hilt, given that they're a chicken farm run by chickens.
  • I'm a Humanitarian: It's never specifically stated that they're eating the chickens they slaughter, but they're certainly making bank off the fact that people do.
  • Karma Houdini: Played with, they get away with everything they do, but their business is legal and they still lose part of the coop of chickens when Todd and Diane release them.
  • A Lighter Shade of Grey: They're not lying about the quality of their farm and make no pretenses about its true purpose. That they make a living slaughtering their own kind says more about the state of their world than it does about them as people.
  • Murder Is the Best Solution: Their response to hearing a trespasser? Grabbing a shotgun and trying to shoot him at first sight.
  • Non-Indicative Name: Gentle Farms. Their farm is lush and pastoral and their chickens are treated well, but in the end, they still get the ax.
  • Peace & Love, Incorporated: Overlapped with Sugar Apocalypse for a good dose of excellent PR, their image is that of a gentle, natural alternative to the more industrialized Chicken 4 Days. While they're not lying — their chickens are allowed acres of pasture to roam and a comfortable life — they're still slaughtering chickens that have been rendered mindless for the purposes of being eaten.
  • Straw Hypocrite: Played with, in that they practice every word of what they preach; it's just cold comfort to a chicken.
  • What Measure Is a Non-Human?: Hormone-filled chickens do not register as equal to them. Even if they're of the same species.

     The Kid

Son of The Farmer, curious, innocent and a budding psychopath.

  • Ambiguous Innocence: Seems a little aware of the dissonance between killing domesticated chickens and living just because he's an evolved one; this troubles him a little. There's also him following his dad's orders to shoot everything in sight.
  • Creepy Child: Kills his own while still a child.
  • Children Forced to Kill: Hard to tell, but given he knows how to handle a shotgun, he might have taken part in the chopping process of the slaughter.
  • Deliberately Cute Child: He looks so innocent, you would be excused to forget that he can wield a shotgun and has no problem shooting whatever stands in his way.
  • Daddy's Little Villain: His dad is shown to be fond of him and grooms him to be the next in line.
  • Enfante Terrible: Growing into being a future psychopath.
  • Follow in My Footsteps: He takes after his father and reacts the way he does.
  • Like Father, Like Son: He has been hanging around his father too long.
  • The Sociopath: Barely blinks while handling a shotgun and has no problem trying to shoot whatever is out there, to the point of being sychopanthic about every order given. Then again, he is still a budding one, as he has some problems and feels a shred of guilt and doubt about the things they do.
  • Turn Out Like His Father: Just as crazy as daddy dearest, which brings up some rather dark implications about his upbringing. However, he's much more calm about the whole ordeal.
  • Troubling Unchildlike Behaviour: Handling a shotgun and being nonchalant about shooting or animal cruelty? Parents of The Year, everyone.
  • Tyke-Bomb: On the way of becoming one.

     The Farmer
A rooster. The father and owner of Gentle Farms.
  • Abusive Parents: Implied, if his ideas and involvement of his son into the activities are any indications.
  • Affably Evil: Quite a genial fellow as long as you don't cross him.
  • Awful Wedded Life: Given how much his wife wants to get away of this place, they don't have the most stable of marriages.
  • Ax-Crazy: Maybe just a tiny bit..
  • Berserk Button: Don't trespass his property. You'll regret it.
  • Blatant Lies: Played with. He delivers exactly what he promises, which is free range chicken. He can't, however, erase that "moral gray area."
  • Evil Parents Want Good Kids: Averted so, so much.
  • Evil Patriarch: The main owner and patriarch of Gentle Farms.
  • Exact Words: "It's simple: No one knows chicken like chickens."
  • Family Values Villain: For all of his wickedness, he does valorate the meaning of "family" or at least, what it's meant to represent.
  • Murder Is the Best Solution: His response to someone trespassing his land? Shoot them.
  • Trigger Happy: All too willing to shoot at the first sign of intruders.
  • Unreliable Narrator: He's the one who talks during the Gentle Farms commercial, boasting about what a wonderful place this is and the happy family image with his family, despite his wife's obvious discomfort on camera.

     The Farmer's Wife
Exactly What It Says on the Tin. She'd wish otherwise, however...
  • Ambiguous Allegiance: See Ambiguously Evil below. One can't help but wonder why did she marry or got into the business in the first place. Was she convinced that butchering her own for food was a good business on her own free will? Did she stopped believing it? Was she forced into the marriage?
  • Ambiguously Evil: While she does sound regretful of the things that have happened and doesn't want to partake on the slaughter anymore, exactly how much she has done or if she ever believed on it in the first place is left unanswered.
  • Awful Wedded Life: Dear lord, yes. You know you're miserable when you can't even pretend to be happy on a commercial. Or when you beg to be taken by the guys who infiltrated your family's land.
  • Axe-Crazy: Subverted. She catches Todd, Diane and Becca in the shack while handling an axe...and instead asks them to let them take her away from the farm.
  • Broken Bird: When you're that desperate, chances are your life isn't going the way you wanted.
  • Face Framed in Shadow: Her first appearance to Todd and Diane. Also counts as Dark Is Not Evil, since she's a good gal.
  • Foreshadowing: Her frown in the commercial for Gentle Farms is the first early indication that it might not be a good place at all.
  • Good All Along: A compassionate, tortured chicken who wants nothing more than to escape the farm.
  • Guilt-Ridden Accomplice: She doesn't want anything to do with the business anymore and begs Todd and Diane to allow her to come with them.
  • Parental Abandonment: Since she doesn't mention anything about taking her son with her, it's only an assumption that she doesn't want her to come. Of course, given what we have seen of the kid, it's kinda understandable.
  • The Reveal: She's not a psychopath like the other two.
  • Token Good Teammate: Out of the three, she's the most level-headed and the most disgusted at the things they do.
  • Tragic Dream: She wants to develop games for children. Since Todd and Diane leave without her, it's unlikely that she ever will make that dream come true.



Played by: Lisa Hanawalt

A hormone-filled chicken who escapes Chickens 4 Dayz and whom Todd and Diane end up involved with.

  • Animal Talk: Only speaks with bawks or just plain noises. Of course, Todd is able to twist them into actual words as part of the charade of her being civilized.
  • Creator Cameo: Becca's gibberish is voiced by the show's animation designer, Lisa Hanawalt. invoked
  • A Fête Worse Than Death: What her fate would have ended up if she hadn't escaped from a Chicken4Days truck. Or the Gentle Farms butchery.
  • "Fawlty Towers" Plot: After finding her in the backyard of Mr. Peanutbutter's house, Todd is forced to lie and pretend that she's his wife in order to avoid raising suspicion about her true identity and making sure she's not returned to Chicken 4 Dayz and butchered into fast food.
  • Human Resources: Her species is killed by their own to make processed food.
  • It Can Think: She is as educated and aware as an instinctual animal, but she can think in a basic way and understands Todd in a way. She eventually evolves to the point of being able to say Todd's name when she recognizes him.
  • "It" Is Dehumanizing: Constantly referred to as a "chicken" without any naming or even acknowledged of being on the same level as the rest of the animal people. Probably to make it easier for the slaughterhouses to butcher them into food.
  • Line-of-Sight Name: Her name comes out of a Throw It In! from Todd's part when being questioned by Officer Fuzzyface.
  • Living MacGuffin: Her escape and subsequent chase of her by both sides of the animal food vs. animal friends dilemma is what leads to the discovery of Gentle Farms' slaughter shed and how inhumane is the treatment the barely intelligible animals receive from both sides. It's rendered null by the end of the episode, though.
  • Morality Chain: To Todd and eventually, to Diane.
  • Non-Malicious Monster: She's a barely aware animal roaming around Hollywoo, grotesque in appearance and with No Social Skills; she's also hardly malicious and any "action" she makes is done purely on instinct, rather than logic.
  • Pokémon Speak: She only speaks in clucks. Todd, being Todd, manages to twist them enough to appear comprehensible to other people to avoid raising suspicions.
  • Pygmalion Plot: A rather twisted version, since it involves a rather unfortunate case of Carnivore Confusion, but "Chickens" still focuses on Todd and Becca's relationship and how the former tries to adapt the latter to fit into society to avoid being caught and slaughtered.
  • Seriously Scruffy: She has a case of wild, ruffled feathers. Probably because of sleeping in unsanitary conditions and constantly being treated as an actual animal. Not to say about the way she's transported in the Chicken 4 Dayz truck before being released.

Chicken 4 Dayz

     In General

The Rival to Gentle Farms not only in terms of providers but also in a more stable, omniscient model for processing.

  • Affably Evil: Very personable in interviews and about their products (at least their spokesperson), but there's no mistake that they're just as bad as their competitors, if not more discreet about it.
  • Coincidental Broadcast: In between the action of the police chase of the chicken involving Diane, Irving and Todd; Tom Jumbo-Grumbo interviews the representative of Chicken 4 Dayz about the recent events, as well as certain allegations that what they do is inhuman to the chickens. The scene is there to demonstrate their way of weaseling out of things (approved by all the required laws) as well as how they're Not So Different from their competitors.
  • Evil vs. Evil: With Gentle Farms.
  • Greater-Scope Villain: Arguably a bigger factor in the processing of animals than Gentle Farms, yet they're so overarching and they play their legal cards very well that it seems kinda impossible to confront them over it.
  • Human Resources: More or less. It's complicated. Basically, the way fast food products like fried chicken come to be in this world is by segregating the anthropomorphic animals into two groups: those who are fed and raised as "normal" members of this society and those who are stuffed and cooped to be processed into food. Yeah. Chicken 4 Dayz in particular prides itself in having served more than 5 million chickens worldwide.
  • Mega-Corp: In terms of expansion and customer service, they prefer their business to be monopolies.
  • Mouth of Sauron: The spokesperson presents himself in MSNBSea in order to assure everybody that the incident involving Becca has nothing to do with Chicken 4 Dayz and that people should expect a new promotion in this month.
  • Villain with Good Publicity: There's never really any doubt that they're amoral and ambitious, but their Straight Edge act is really effective and Tom, with his common propagandistic agenda, gives them leeway in his show to be portrayed as upstanding businessmen.
  • What Measure Is a Non-Human?: Just like their rivals, they seem to have no problem butchering barely advanced animals to feed them to the large public, some of which are civilized animals themselves. It's the perfect middle ground and the perfect industry.
  • Word Salad Title: Chicken 4 Dayz. Yeah, it sounds cool. Yeah, it reads kinda good too with the type of letters. Doesn't make any sense still.
  • Xtreme Kool Letterz: How the name of the fried chicken restaurant is stylized.


A spokesperson appearing in MSNBSea to assure people that the disaster occurring during "Chickens" is nothing to be concerned about.

  • Affably Evil: By himself, he's quite cordial. However, take into account that the company he works for is basically promoting a legal, twisted form of cannibalism.
  • Change the Uncomfortable Subject: Tom Jumbo-Grumbo interviews the representative of Chicken 4 Dayz about the recent events, as well as certain allegations that what they do is inhuman to the chickens. The spokesman instead assures everybody that what they do is completely legal and approved by the respective authorities (never mind the moral qualms), the incident involving Becca has nothing to do with Chicken 4 Dayz and that people should expect a new promotion of chicken in this month.
  • Mouth of Sauron: The spokesperson presents himself in MSNBSea in order to assure everybody that the incident involving Becca has nothing to do with Chicken 4 Dayz and that people should expect a new promotion in this month.


     In General 
  • Bait-and-Switch Comparison: When Todd is walking aimless through Hollywoo, he encounters a poster of Scientology that seems to be the answer to his problems, only to then be taken away by Shenanigags, who have the same methods but are apparently separated from Scientology.
  • Blind Obedience: In order to stay, there can be no questions or disagreements with what the company is doing or the master Copernicus orders. Just follow orders, be quiet and docile. Everything is going to be fine..
  • Brainwashed: What ultimately happens to everyone as Todd finds out.
  • Church of Happyology: Zigzagged. At first, the Shenanigags storyline seems to be a Lighter and Softer Take That! to Scientology, with the main hint of darkness coming from the Dissonant Serenity and blank pushy attitude from its members. Then, as Todd gets more involved, the most horrifying aspects of Scientology, especially Sea Org, come out to light, such as the slave-like conditions, the piss poor salaries they get, the inhumane living rooms, the manipulation they do to keep people in...
  • Clap Your Hands If You Believe: Shenanigags has as a basic rule that the people involved, especially the ones who are being initiated, have to put their absolute trust into the company in order to truly get better and as such, they'll be rewarded. It's all a lie.
  • Cloudcuckoolander: A dark Deconstruction of the trope. Just like Scientology itself, it goes to show how sometimes being out of touch with reality doesn't make you less dangerous, especially if you're able to hide it pretty well.
  • Cult of Personality: Just like Scientology was one to L. Ron Hubbard, Shenanigags is one to its master Copernicus.

Played by: Liev Schreiber

The leader of Shenanigags, a self-proclaimed Philosopher King Persian cat with a reasonable attitude and completely bonkers beliefs.

  • Affably Evil: Certainly one for camaraderie and with a penchant for butt jokes by the tons. Doesn't change the fact that he's basically manipulating people into being barely paid slaves and buy into his crazy ideas.
  • Arson, Murder, and Jaywalking: His improv group assimilates members and isolates them from their friends and family. He then exploits them working in his cruise ship with no pay whatsoever, making them live in tiny, unfurnished cabins while he lives in luxury. Oh, and also he rips his butt jokes off from a book.
  • Badass Beard: Admittedly, his beard is quite impressive.
  • Bad Boss: What he turns out to be with all the manipulation, the crappy conditions in which his followers live compared to his opulent lifestyle, the lack of salary and the brainwashing to get people to stay. Granted, there are a lot of wrong signs about him before The Reveal, but...
  • Bait the Dog: Initially when introduced, Copernicus had an air of mysteriousness and wisdom around him and was formal, yet friendly with Todd about what he needed to do to rise through Shenanigags, even if some of the advice sounded quite suspicious. Then, as Todd finds out about the deceptions he does to everyone, Copernicus changes tone and shows the kind of person he is.
  • Blind Obedience: What he demands from everyone in exchange from the promise of giving their lives direction. It's all a lie.
  • Cats Are Mean: A cult leader who passes himself as this great philosopher and prophet whom everybody owes extreme allegiance. Plus a Persian cat.
  • Cats Are Superior: His own view of himself, given how he has constructed the church's view around his veneration.
  • Church of Happyology: Shenanigags, his improv group. By the end, it's less "harmless parody" and more "venomous attack" towards the real thing.
  • Classy Cravat: Seems to have a taste for these, much like his inspiration.
  • Cloudcuckoolander: Deconstructed. Copernicus, having created the Shenanigags group and structured it into a cult, has a foot onto madness, rationalizing what he does by paper bland explanations of "improvement" and "enlightenment". He still managed to create and lead it, with many people following his example. Not exactly a feat when the Persian is able to hide the insanity through a veneer of wisdom and harmlessness, since he doesn't appear crazy at first glance.
  • Control Freak: He's perfect and unquestionable. What he tells you to do you do without any complaints. Do not even suggest the opposite or you might need a bit of behavior modification.
  • Evil Cannot Comprehend Good: He compliments BoJack on his speech to Todd about how much he appreciates him being there, wondering where did he got such amazing acting training. It doesn't seem to occur to him that BoJack may have spoken from the heart.
  • Faux Affably Evil: He manages to blur it with occasional doses of true affability but once your loyalty is in question, the cruelty shows up along with the attitude.
  • Greater-Scope Villain: The head of Shenanigags and the main reason why several people have been scammed out of several of their savings and personal liberties.
  • No Celebrities Were Harmed: He's clearly a stand-in for L. Ron Hubbard. Aside from being the head of a Church of Happyology, his fur coloring gives him a red-headed and pale-faced look in keeping with Hubbard's, he and Hubbard have basically the same body type, and many prominent pictures of Hubbard show him in colorful cravats such as the one Copernicus wears.
  • Villain Has a Point: Copernicus may be a cult leader, but he does wonder why Todd would ever go back to being friends with BoJack as the horse does nothing but degrade and bully Todd (not to mention intentionally ruining his Rock Opera for his own selfish reasons).

     The Improv. Director
Played by: John Cho

  • Beard of Evil: A very impressive one.
  • Boss in Mook Clothing: When he reappears in the Shenanigags ship, he's wearing the same type of clean suit as the rest of the crew minus Copernicus, thus showing him to be just as deluded as the rest in believing the group's lies and how in spite of being a Number Two, he's still viewed as inferior to his boss.
  • The Dragon: For Copernicus, since he's mostly in charge of guiding the new recruits in the ways of Shenanigags...and make sure they don't step out of line.
  • Dragon-in-Chief: He's the one who takes care of matters that don't really concern Copernicus: instructions, guidance, reunions with the comedy groups, all for the sake of keeping track of the group's progress and gain more power over them to keep them in the fold.
  • Evil Mentor: His role in Shenanigags.
  • Faux Affably Evil: He's very friendly and approachable. Then, the restrictions and intentional conditional manipulation begins.
  • Happiness Is Mandatory: No one should complain or question any of the rules Shenanigags stands for, much less wonder aloud what's so special of Copernicus. They should just shut up, smile and be happy at this opportunity!
  • Happiness in Slavery: He seems to be happy where he is, even if he has the same crappy room in the ship as Todd.
  • Manipulative Bastard: His bread and butter; in this case, an affable man who can read people, taps into what's missing in their lives and tangles them into his beliefs.

Played by: Rian Johnson

My name is Bryan and you have won me yet.


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