Santino Corleone: They shoot my father and it's business, my ass!
Tom Hagen: Even shooting your father was business, not personal, Sonny!
A longstanding Stock Phrase that has two uses.
The first is usually used by an antagonist. Generally it will be given after the antagonist has announced what he's about to do, but before he actually does it. Alternatively, it may be given after the protagonist has overwhelmed the villain and the villain is trying to defuse the hero's anger or justify his actions. It wasn't personal, after all. This can also come in the form of "it's not personal."
Usually, when a person says this, it really isn't personal to them. Why this should matter to the person they're hurting is a mystery, however. One can also argue that saying it isn't personal makes it personal, as it means the victim doesn't matter to the speaker. If anything, it often makes it worse, because it usually means the victim didn't even do anything to even remotely justify the pain they have been forced to go through. As such, this trope can also refer to the character himself and not just to dialogue. At other times, the antagonist may say it's not personal as a way of saying "no hard feelings".
There are quite a few times when someone (usually the hero) starts off this way, and honestly means it; however, as the conflict progresses, he starts to get genuinely angry at whoever it is (usually because the guy is doing things that disgust him, or because the villain started choosing victims who were close to the hero), at which point he changes his mind and says, "All right, now It's Personal".
Unfortunately, this trope is very much Truth in Television.
- Used in Afro Samurai, when a random mook who led an attack for the Number Two Headband asks Afro "Why you gotta kill all my men? Why you gotta kill me?", Afro replies "Nothing personal. It's just revenge."
- Mahou Sensei Negima! has Fate starting off like this. He actually says he doesn't have anything against Negi, but beats the crap out of him because he was in the wrong place at the wrong time. Eventually after Negi lands a punch on him, he switches to It's Personal, which escalates to The Only One Allowed to Defeat You levels.
- Neon Genesis Evangelion: End of Evangelion, Shinji is about to be summarily executed by a JSSDF soldier, who tells him that shooting him in the head is nothing personal, Misato shows up just in time, guns blazing, and explains to said grunt that he shouldn't take her blowing them away personally either (though it clearly is very personal, seeing how he was just about to kill Shinji). The wording differs in the translations:
Subtitle-Misato: Nothing personal here either. *BANG!*Dub-Misato: Heeey, no offense taken. *BANG! SPLORCH!*note
- In Bleach, Starrk says this to Kyoraku just before shooting him in the back. The reason why he got the chance to do so, incidentally, was because Kyoraku took Wonderweiss's attack on Ukitake rather personally.
- In Digimon Tamers, when Beelzebumon comes after the Tamers to fulfill his Deal with the Devil, he claims that it's just business and following through with the deal (odds are, given how conflicted he was to attack people he kinda liked, he's probably more telling himself that than he is them). Then he kills Leomon and it promptly goes to his head, subverting the trope.
- In a filler arc of Dragon Ball Z, Gohan encounters Goku's old nemesis Mercenary Tao in a remote village. When Tao is ordered by his employer to kill an old man who was causing trouble for them, he says "Nothing personal, old man. This is just a job."
- In Yu-Gi-Oh!, Arkana told Yugi this during their duel. (Given what an underhanded cheater he was, it's kind of hard to believe him, however. Arkana's only saving grace was that he was being manipulated by someone who was even worse.) From the same franchise, an episode which pits Maximillion Pegasus against a resentful Kaiba has this memorable line:
Pegasus: What, no hello, no how are you? I thought we were friends, Kaiba-boy. Don't tell me that kidnapping your little brother and seizing control of Kaiba Corp. has put a rift between us. It was nothing personal.
- Dieci said this to herself before getting into a Beam-O-War with Nanoha in Magical Girl Lyrical Nanoha Strikers. Nanoha didn't take it personally either, even thought Dieci was standing between her and her daughter.
- In Vinland Saga, Thorkell the Tall is a Blood Knight who loves fighting and believes that anyone who dies sword in hand goes to Valhalla (or Folkvangr). Consequently, the fortunes of war are never a personal matter to him; fighting is fighting and dead is dead. If he happens to kill someone's son, hey, it was a fight. If one of his friends happen to be cut down by the other side, hey, it was a fight. The only thing he does take personal are people who try to sneak out of the fighting or take the fun out of the fight with assassinations and dirty tricks.
- Morlun, a thousand-years-old immortal that predates over beings with animal-like powers, gave us a funny dialogue based on it when he encountered Spider-Man:
Morlun: This is how it's going to be. You will run. I will hunt you.(...) But finally you will fall from power. And then you will die. But you have my word. It's nothing personal.
Spider-Man: Wait a second. You say you want to kill me and claim it's nothing personal? Nothing personal?! Listen, man. I was fighting with every kind of jerk on this planet. I was fighting with freaks, mutants, aliens, and superequipped gangs... God dammit, I was fighting even with my own costume! And you know what? You're the first one, that really pissed me off!
- The Shocker at one point kidnaps Spider-man as revenge for years of having his crimes foiled, though it's implied that a large part of it is him being angry over Spider-man's constant mockery, and tortures the hero. Spider-man uses a more heroic form of this argument and points out that he wasn't doing it to spite Shocker, but because Shocker was going on constant crime sprees.
- In The League of Extraordinary Gentlemen, we see a flashback to the climactic final confrontation between Sherlock Holmes and James Moriarty. They make it clear to one another that this isn't a manner of personal spite and immediately begin fighting to the death. Of course, once Moriarty loses, he immediately complains and calls Holmes a "drug-addicted sodomite".
- Lampshaded and subverted by Underworld in a Marvel Civil War comic. He visits the injured Hammerhead in the hospital, then tells him about a time that Hammerhead had grievously injured a friend of his for a petty amount of money. Underworld puts a gun in Hammerhead's mouth and, before pulling the trigger, says "It's always personal, ya mook."
- Ultimate Hulk vs Wolverine had a variation; after ripping Wolverine in half, Hulk is about to eat one of Wolverine's legs, letting him choose which one. Wolverine gets understandably pissed off, which prompts Hulk to say "You're taking this way too personal...", commenting that if he doesn't eat one leg, Wolverine will just reattach them and chase after him. When Logan says he'll do that anyway, Hulk comments that he's just giving him motivation to eat both legs.
- Deathstroke spears Phantom Lady through her torso. When she asks him why, he responds "Sorry, darlin'. Just business."
- In a crossover between The Punisher and Eminemnote , Barracuda, a childhood friend of Em's, hits him with this line after he's captured both Em and the Punisher.
- In Shadowpact, the Pentacle tell the townspeople whom they have trapped in a giant magic prison shield that they will choose sacrifices at random from their number. They explain that it's nothing personal, it's just bad luck that their town was chosen, more people will be sacrificed if they try to resist, and that everything will be easier if they just go along with it. The Pentacle's leader Strega explains all of this with an eerily calm business-like tone.
- This is part of Captain Cold's general M.O., with him making it very clear that his villainy is merely his business model and enforcing a strict code of honor among his henchmen and those he works with to make sure it never gets personal. The times he breaks this rule in regard to himself are against Chillblaine, the man who killed his sister; and, later, against Inertia, for tricking the Rogues into killing Bart Allen and making them the top public enemies.
- Family: When Silver kills his nephew Chrissie by dropping a building on him, he remarks that he has nothing against Chrissie personally, he just wants to hurt his brother by having him bury his son.
- Gotham City Garage: When the titular team attempts to hijack a truck, Kara tosses the trucker out of the vehicle shouting: "Really sorry about this! Nothing personal!"
- In The Wizard in the Shadows, Eirian notes that one of Saruman's few saving graces as compared to Wormtongue is that it was never personal.
- Earth and Sky: The LaFish brothers say this right before attacking Soarin' and Pipsqueak during the Pegalathon. It's strongly implied (and later confirmed) that they were paid off by Diamond Tiara to do so, so it's probably a true statement.
- The Pony POV Series Dark World Series has this with Rancor, Discord's little sister, who states this is the case between her and the Dark World Elements of Harmony. It's completely true, as she genuinely has nothing against them and would probably be cheering for them (she is the Anthropomorphic Personification of Revenge after all) otherwise, its just Her Father Havoc ordered her to help Discord out. It turns out that her real mission was to get close to Discord to stab him In the Back and take back Destruction's stolen power from him, in order for it to be used for its intended purpose (Destruction's actual job). Once her mission is finished, she just says "see yah later" and leaves the fight altogether.
- In the W.I.T.C.H. fanfic Ripples, former Queen Allora says this to her son-in-law Zanden, right before killing him as part of her coup.
- In God Slaying Blade Works, Odysseus has nothing against Shirou Emiya. It's just that Shirou has a unique energy inside his body that Odysseus believes will give him the power to travel to other worlds. He's so desperate for this ability that he's willing to kill Shirou.
- In Fate Parallel Fantasia, Kirei Kotomine tells Gilgamesh that he has a history with many of the other Masters like Shirou, Rin, and Bazett, so he will enjoy making them suffer and die. Then he comments that he has never met Luvia before and doesn't know her, but she stands in his way as well, so he will just break her neck.
- Used by the invading alien in the movie Monsters vs. Aliens. It's not personal he's going to wipe out most of Earth's population and enslave the rest.
- Atlantis: The Lost Empire: Helga utters this, right before blowing up Rourke's hot-air balloon with her flare gun. It doubles as an Ironic Echo because this is the same thing he told her when he threw her out of the balloon in the first place.
- In the Disney movie The Rescuers Down Under, Mcleach says this to Cody when he tries to feed him to some crocodiles. He claims to be doing it because he doesn't want to disappoint the rangers (who he had tricked into thinking Cody had been eaten by crocodiles earlier in the movie).
- In The LEGO Movie, Lord Business says this when he leaves his Bad Cop to be killed with the Master Builders; "It's nothing personal, just business. Lord Business."
- In My Little Pony: The Movie (2017), it's "nothing personal" that Captain Caleano and her crew plan to toss the ponies and Spike overboard. They are after all, just a Punch-Clock Villain crew. Thus, it's no surprise that they're willing to stop for a lunch break and are so readily convinced by Rainbow Dash initiating a song number - they don't have any personal stake in it. They've just been following orders.
- The page-topping quote is one of the most famous examples, coming from The Godfather.
- Though Santino is the hot-headed one, when he hears Michael's decision to kill Solozzo, he laughs and berates him for making the matter too personal. Michael's response?
- And again in The Godfather, used by Tessio to Hagen at the end, explaining the reason for betraying Michael.
- In the movie Taken, one of the antagonists uses this. The protagonist replies "It was always personal to me" and shoots him anyway.
- From Clerks:
Randal Graves: Oh, hey, Caitlin, break his heart again this time and I'll kill ya. Nothing personal.
- Used chillingly by the Joker in The Dark Knight:
The Joker: When I say that you and your girlfriend was nothing personal, you know that I'm telling the truth. It's the schemers that put you where you are. You were a schemer, you had plans, and look where that got you.
- Said by Ned Cecil to Dr. Doom in Fantastic Four when he takes over Doom's company. Shot right back by Doom after he kills him.
- Said by Smug Snake Lord Cutler Becket in Pirates of the Caribbean: At World's End:
Lord Cutler Beckett: He actually expects us to honor our agreement. Nothing personal, Jack... it's just good business.
- And ironically repeated in his delightful death scene.
- Martin's Catch-Phrase "It's not me" in Grosse Pointe Blank is basically a shorter way of saying this to his victims.
- In the James Bond film Licence to Kill, drug lord Sanchez says "Nothing personal... it's purely business" as he feeds Felix Leiter to a shark.
- Also, in Tomorrow Never Dies, Dr. Kaufman has murdered Paris Carver, James Bond's old flame and tries to kill him as well. When Bond gets the upper hand, the villain pleads:
Dr. Kaufman: I'm just a professional doing a job.Bond: Me too. [BANG!]
- Terminator 2: Judgment Day used the phrase as its Tag Line. (probably to parody a really infamous case of using It's Personal)
- The romantic comedy You've Got Mail emphatically rejects the trope: Godfather fan Joe Fox (Tom Hanks) runs the chain of mega-bookstores that ran the little specialist bookstore owned by Kathleen Kelly (Meg Ryan) to the ground:
Joe: It wasn't personal.Kathleen: What is that supposed to mean?! I am so sick of that. All it means is that it wasn't personal to you. But it was personal to me. It's personal to a lot of people. And what's so wrong with being personal anyway?Joe: Uh, nothing.Kathleen: Whatever else anything is, it ought to begin by being personal.
- In Apocalypse Now, a movie that takes place during the Vietnam War, Colonel Kurtz's haunting monologue emphasizes how important this concept is for a soldier. Kurtz illustrates this by describing an occasion when he was on a humanitarian mission to help a village and they gave medication and other supplies to help the people there, but the enemy took notice of this and killed every single person there just to spite the Americans. This shook Kurtz to his core, he wept bitterly and became so depressed over what had happened he thought he was going to go insane, but then he realized that to the Vietcong what they had done was nothing personal they loved their families and motivated by that love they were willing to do anything that it took to defeat the Americans so that they would leave the country and they could get back to their normal lives. In Kurtz's mind he had determined that the Vietcong had the right idea on how to be a soldier, you have to be a good, moral person but at the same time be able to tap into your instincts and be able to kill without, remorse, passion or judgment, if the Americans were as dedicated as their enemy and were willing to do anything that it took to win then the war would be over very quickly.
- Used by Jelly when he's about to murder Billy Crystal, in Analyze This. Crystal responds, "Don't kid yourself, Jelly. It doesn't get more personal."
- Star Wars Episode II: Attack of the Clones: When apprehended, the bounty hunter who attempted to assassinate Padme states, "It's just a job."
- Dr. Strangelove: Used in the second sense - "You just can't expect a bunch of ignorant peons to understand a machine like some of our our boys - and that's not meant as an insult Mr Ambassador."
- This is explored in The Whole Nine Yards. Mob hitman Jimmy talks about his first target for assassination, and how he spent so much time with the guy and came to like him so much that when the order came to kill him, Jimmy couldn't go through with it. Instead, Jimmy told his target the truth and warned him to run, only to have his target shoot him in the back as a result. After that, things were very personal for Jimmy, and the target "took a really long time to die." Ever since then Jimmy has stuck to the assassin's code of not getting too close to your target, and remembering that it's just business.
- In Training Day, Smiley says this after he spares Jake's life. In this case, it really isn't; Smiley hates the guy who ordered the hit a lot more than the actual victim, towards whom he harbors no particular ill will beyond a general dislike of cops. It's when the target makes it personal that his life is spared—Smiley has to show his gratitude to the guy who rescued his little cousin from a pair of rapists on the street, and sticking it to Alonzo is an added bonus.
- In Man on Fire, the people involved with Pita's kidnapping that Creasy tracks down all insist that it was not personal, but just business. Eventually Creasy just gets sick of this response, warning the last person that uses it.
- The Last Boy Scout. The woman Bruce Willis' character has been hired to bodyguard is targeted by assassins, who take him into a dark alley to bump him off so he won't get in their way.
Willis: That's what you think. I screwed your wife last night.
- A major plot-point in New Jack City. When undercover cop Scotty Appleton and drug kingpin Nino Brown are hanging out one night, Nino confesses that he killed an innocent school teacher as part of an initiation into a gang. Scotty asked Nino if the killing was business or personal. Nino made it clear that all his killings are business, never personal. Turns out that school teacher was Scotty Appleton's mother and he nearly kills Nino Brown during the climax, making it clear that killing his mother was personal.
- Used in Police Academy 5: Assignment: Miami Beach, where Lassard is kidnapped by jewel thieves as a hostage, but he thinks it's all staged for his benefit and is having the time of his life. When the kidnapper is about to shoot him, he uses this phrase, but then the other cops show up. When Lassard finally figures out the truth, he tells the kidnapper the same thing, right before punching him out.
- Marvel Cinematic Universe
- In Captain America: The Winter Soldier, after Cap (in a tight cramped elevator) has decimated his entire team of agents assigned to subdue the Super Soldier, Rumlow (Crossbones) tries this on him. Cap doesn't buy it for a second.
Rumlow: Whoa there big guy. I just want you to know Cap, this isn't PERSONAL! (lunges at Steve with his taser sticks)
(cue Steve kicking his ass for his trouble)
Steve: It kind of feels personal.
- In Thor: Ragnarok, Loki assures Thor that, unlike all those previous betrayals, this one truly isn't personal. Thor isn't particularly fussed... as he saw it coming from a mile away and has already turned it against Loki.
- In Avengers: Infinity War, while Thanos dishes out beatdown after beatdown to the heroes attempting to stop him, he makes clear that he holds absolutely no personal malice or hatred towards any of them, they are simply in his way to completing his goal. In fact, he actually expresses a great deal of admiration and respect for them fighting for their ideals, just as he does for his.
Thanos: You have my respect, Stark. When I am done, half of humanity will still be alive... I hope they will remember you.
- In Captain America: The Winter Soldier, after Cap (in a tight cramped elevator) has decimated his entire team of agents assigned to subdue the Super Soldier, Rumlow (Crossbones) tries this on him. Cap doesn't buy it for a second.
- Victor doesn't give a damn about causes in X-Men Origins: Wolverine. Contrast his attitude toward Jimmy with It's Personal.
- In Hellraiser, Frank uses this one on Julia as he buries his fingers in her neck and drains her blood, killing her. She turns it around on him in the sequel.
- In The Hunger Games: Mockingjay Part 2, Gale tells Katniss that he would have expected her of all people to know that what they're doing in the war against the Capitol isn't personal. She shoots back that she of all people knows that it's all personal.
- Silence has Inquisitor Inoue voice this as his justification for Feudal Japan's persecution of the Jesuit mission. He tells the protagonist Fr. Rodrigues that he and other authorities don't have anything against the Christian religion on a personal level, and Inoue also tells him that unlike his fellow noblemen, he doesn't see Christianity as a curse. Indeed, he's content to allow the Hidden Christians to remain in hiding, and out of sight, stopping short of eradicating the religion entirely, because all he wanted was to end it as a political threat by getting the Jesuit fathers to apostatize.
- A variation in Death Wish 4: The Crackdown with Ed Zacharias, leader of one of the drug gangs making the stuff that killed Paul Kersey's girlfriend's daughter (because she overdosed). The leader never met her, he probably never even met the kid that peddled the drugs to her. It doesn't matters to Kersey — he's one of the many that deserve to die, in any case.
- In Robocop 2, Cain makes a big show of expressing this towards Robocop just before tearing him to pieces.
Cain: Jesus...had days like this...hounded and attacked like a criminal. But like him, I don't blame you. They program you, and you do it.
- Played with in Discworld's recurring phrase "Personal isn't the same as Important".
- In Men at Arms, Edward D'Eath kills a clown and says it was nothing personal. The clown actually hates this, saying sarcastically "Oh, nice to know it wasn't personal. I'd hate to think I'd just been killed because it was personal."
- In the Andrew Vachss Burke book Strega, one of the child sex offenders tries to call his child pornography "just business". This is contrasted with an earlier self-proclaimed pedophile that Burke is forced to speak civilly with, who speaks disdainfully of those who are "commercial" with child pornography and waxes lyrical about emotional bonds and being personal.
- In Percy Jackson and the Olympians, Ares does this, telling Percy that "you just might get those hardheaded idiots to listen to you. So I have to kill you. Nothing personal." It seems to be being used humorously, though.
- In Starfighters of Adumar, Wedge's Red Flight is attacked by several Adumari ships before ever reaching the planet. After touching down Wedge speaks to the diplomatic liaison for an explanation.
"They were probably young, undisciplined pilots trying to achieve some personal honor by killing you in a fair dogfight. I doubt it was anything personal.""You do. I take it very personally. We just had to vape four pilots in what is theoretically a friendly zone."
- The Godfather: In the novel that inspired the movie, Michael Corleone himself takes the trope apart, making this a shining example of an Unbuilt Trope:
Michael: Tom, don't let anybody kid you. It's all personal, every bit of business. Every piece of shit every man has to eat every day of his life is personal. They call it business. OK. But it's personal as hell. You know where I learned that from? The Don. My old man. The Godfather. If a bolt of lightning hit a friend of his the old man would take it personal. He took my going into the Marines personal. That's what makes him great. The Great Don. He takes everything personal. Like God. He knows every feather that falls from the tail of a sparrow or however the hell it goes. Right? And you know something? Accidents don't happen to people who take accidents as a personal insult.
- In Unwind, Risa is consigned to being "unwound" (to donate all her organs) because of budget cuts at the state children's home where she lives.
- Mentioned in Jon Stewart's Earth (The Book) (written to aliens) that humans often believed that trade was, for some strange reason, exempt from normal moral codes of conduct.
- In Shadow of Freedom, Firebrand notes to himself that he has nothing personal against the agents for the Seraphim Independence Movement he meets in Chapter Four. He even wishes them well, even if he doesn't expect "well" to be what actually happens.
- Faquarl says to Bartimaeus fairly early on in The Amulet of Samarkand, the first book in The Bartimaeus Trilogy. Generally, with djinn, this is true, as they're only working on the orders of a human master, but somehow it always did seem to get rather personal between Faquarl and Bartimaeus, any claims of it not being so aside.
- In This Immortal, after Hasan tries to kill Conrad, he assures him that it's nothing personal — the latter is just in the way of Hasan completing his job of killing Cort Myshtigo.
- Subverted by Takeshi Kovacs, his favorite philosopher/revolutionary said to make everything personal. Leading to his multiple Roaring Rampages of Revenge, at least one of which might be counted as a minor act of genocide.
- Malazan Book of the Fallen: After knifing Silchas Ruin in the back, Scabandari takes care to explain that it's not personal, just the way things are, and since there cannot be two people as powerful as they are or there would be conflict eventually, he's going to take the preemptive measure of removing Silchas from the picture.
- The Interdependency: In the prologue, a ship's captain is confronted by mutineers led by her Number Two. The XO is planning on selling the weapons they're bringing the Duke of End to Space Pirates, with the added bonus of the XO becoming The Captain and claiming that his predecessor was killed by the pirates. When he tries to invoke this trope, she quickly calls bullshit on it, and he agrees that she has a point. A crisis then puts the mutiny on pause, requiring both groups to work together. After the crisis, The Captain quickly kills her XO and has her people round up the mutineers. Then... she decides to go ahead and make use of his plan anyway.
- The Dukes of Hazzard: The attitude by Hazzard County sheriff's deputies and Anti-Villains Enos and Cletus. During Cletus' run and for much of Enos' first run, they will apologize to Bo and Luke after Boss Hogg sent them to arrest them on some trumped-up charge ... which usually initiates a chase. There's a touch of this, too, in Sheriff Rosco.
- Game of Thrones: One of Varys' greatest strengths as a schemer, spymaster, politician, and information broker is that he takes absolutely nothing personally.
- Lampshaded in Smallville
Lana: And then he had the nerve to say "It's nothing personal, only business."
- From Cheers:
Carla Tortelli-LeBec: It's nothing personal. Just letting off steam.
- From Melrose Place:
Allison Parker: It's all in this memo. Again, I'm sorry. It's nothing personal. It's more about your illness.
- Nada Personal, the exact translation of the phrase that names the trope, was the name of a Mexican Soap Opera, and of the memorable Opening Song specially composed for it. In the soap, the title was justified because most of the protagonists involvement in the plot was because they were collateral damage of a Narc Boss' actions, and the phrase was uttered several times. In the song, however, the phrase was used as "Between both us/there is nothing personal...", i.e. There is no intimacy between us anymore, even if we still love each other.
- Played to disturbing and offensive levels in Jessie episode "What A Steal", seeing how it's used by a "precocious" girl, Madeline, whom Ravi can't believe merely pretended to be his friend so that she could turn around and rob him and his entire family of their valuables. "Sorry, nerd, it's just business", she tells him. Yeah sure it is. She's only ten years old, and already she's a criminal in the making, even barking orders at her accomplice, who happens to be her brother who is at least ten years her senior.
- Used in the MacGyver episode "Strictly Business": Mac's arch-nemesis Murdoc returns and announces to MacGyver that his employers, the assassination organization H.I.T., has assigned Murdoc to kill him. Mac is dumbfounded because the last time they met, they had teamed up against H.I.T. to rescue Murdoc's estranged sister who was kidnapped by H.I.T. when Murdoc resigned. Murdoc explains that his sister was later killed in an avalanche, giving Murdoc nothing to live for and prompting him to go back to his former life. Thus Murdoc explains his desire to kill Mac as "Nothing personal. Strictly business." (And indeed this was the only time he did so for that reason since their first meeting it was because he got in the way of his battle with Pete Thorton and the others were motivated by revenge more than anything else).
- Played with in Buffy the Vampire Slayer; Warren says "it wasn't personal" when trying to persuade Willow not to kill him for killing Tara. Her response? "This is."
- Common on Survivor where whittling down tribes to the final numbers often causes a lot of Chronic Backstabbing Disorder. Boston Rob "The Rahbfatha" Mariano takes this to almost catchphrase levels.
- Used frequently in Burn Notice, both from the villains and the protagonists, although the protagonists use it more often to explain to the Victim of the Week that what the villains are planning to do to them isn't personal (as if that should matter).
- In the Star Trek: Voyager episode "Inside Man," a dabo girl named Leosa helps some Ferengi to steal a hologram made by Reg Barclay, whom she was sleeping with. When she gets caught, she tells him "If it makes any difference, it wasn't personal. It was just business."
- Used as the tag line of the original non-celebrity version of the American The Apprentice. "It's nothing personal. It's just business."
- In the Babylon 5 episode "Convictions", the antagonist is a man who received the line "nothing personal, it's just the times" one time too often. As a result, he started planting bombs all over the station, with the final one placed on the station's fusion reactor, rigged to a deadman switch in his hand.
- The trope shows up in the penultimate episode of Breaking Bad. "Just you so you know, this isn't personal": Todd to Andrea.
- Jamie Reagan, the least likely of the Blue Bloods characters, says this to Mafia prince Noble Sanfino when he asks why Jamie befriended him for the sake of an undercover op. Interestingly Jamie felt enough remorse to at least try to keep the mob from assassinating him when they discovered Noble's error.
- In The Flash (2014) episode "Fastest Man Alive" Big Bad Eobard Thawne puts a knife through Corrupt Corporate Executive Simon Stagg because Stagg was talking about harnessing The Flash's power for his own gain. As Stagg bleeds out, Thawne says this:
Thawne: Forgive me, Simon. I'm worried you'll think this is personal. It's not. It's just that The Man in the Red Suit, The Fastest Man Alive...he must be kept safe.
- Prison Break: Before Mahone kills Tweener, he tells him "I got nothing against you, kid. But they do." The Company's interest was only in protecting their conspiracy, but whereas they are completely dispassionate about murdering innocents, Mahone is visibly remorseful.
- An inversion: "You Bet We've Got Something Personal Against You!" by Black Flag.
- Found in John Cougar Mellencamp's "Rain on the Scarecrow," a very dark song from 1985 on an otherwise cheerful and wholesome album (named Scarecrow, and featuring the much more commercially successful "Small Town" and "R.O.C.K. in the U.S.A" as well). The family of the protagonist (named "John," of course) loses its farm when they become hopelessly indebted to a bank. Schepman, the bank's auctioneer, shows up to take bids on the land; when John confronts him, all he can say is: "John, it's just my job, and I hope you understand." Since "Rain on the Scarecrow" is a thinly veiled allusion to the Crucifixion, Schepman is clearly the equivalent of those about whom it was said: "Father, forgive them; they know not what they do." John telling Schepman he'll pray for his soul clinches the metaphor.
- Wall of Voodoo doesn't like big cities:
- The reason Steve Corino broke up with Simply Luscious and opposed the Prophecy, because he wanted to milk ROH for money and felt they were going to get in the way of that.
- Kevin Steen just doesn't care enough for it to be, according to his theme, Unsettling Differences. Won't bother explaining, it goes nowhere. This theme is therefore unfitting because Steen proved time and time again his issues and motivations were always personal.
- Caprice Coleman has ordered you all to leave your personal issues at home before coming to the factory. No one wants to deal with your drama on the job!
- Adam Cole launched a relentless assault on Michael Elgin's person, from the pettiness of teaming up with Mike Bennett, Maria Kanellis and Matt Hardy to shave off Elgin's mullet to forcing Elgin to watch Cole and his three buddies assault Elgin's wife. Why, do you ask? Because Adam Cole took offense to Michael Elgin stating that challenging Cole for the Ring of Honor World Title was "nothing personal". Incidentally, it was nothing personal when Kazuchika Okada and AJ Styles ended up laid out during Cole's personal war on Elgin, but AJ Styles took it personally enough to decline a shot at the world title to get at Cole...then again, AJ did wear the belt of a larger promotion.
- Quintessence: The Blighted Venom: At the end of Chapter 1, Lunair says to Reivier, "Nothing personal... But I'd rather not be held back by an annoyance like you."
- Sword Man in Mega Man 8. He's very businesslike, citing his orders from Doctor Wily as the only reason he's fighting.
- Several of the "mavericks" in Mega Man X6 speak amiably with X or Zero before their battle and only clash because they are on opposing sides with the hunters even trying to talk their way out of a fight. X even apologizes to Shield Sheldon before the fight because the latter was wrongfully accused by the Maverick Hunters in a previous event, which Sheldon isn't even bitter about:
X: I'm very sorry about the case. If only I could have been there in time.Shield Sheldon: Don't be. I couldn't fulfill my role as a bodyguard, that's all.
- Invoked by Zevran in Dragon Age: Origins after you beat him, as he doesn't know Loghain's issues with you, and you can't afford to take it personally.
- Iron Bull will say this in the Trespasser DLC of Dragon Age: Inquisition if he sides with the Qunari against you.
- In the original Tomb Raider, the cowboy says this when you encounter him in Natla's Mines.
- Played straight in Metal Gear Solid when Snake talks to Naomi about why he beat her brother Gray Fox and left him to die during the events of Zanzibar Land. According to Snake the fight between him and Fox was nothing personal, they were simply soldiers on opposite sides and it is a soldier's job to kill the enemy, that Fox survived is something Snake is happy about for Fox was his best friend at one point.
- In Mass Effect, Ambassador Udina calmly sells you out to the Council and grounds your ship, despite having been on your side through most of the game. When you call him out, he says you've served your purpose and it's just politics.
- In Mass Effect 2, if the player takes the Renegade path during Zaeed's loyalty mission, when you corner Vido Santiago he pitifully tries the "just business" line with Zaeed. It doesn't have any more success than one would expect it to.
- Miranda will claim this during the prologue mission, regarding Cerberus's history with the quarian flotilla.
- Team Fortress 2: The Affably Evil Sniper is very clear on the differences between a paid assassin and a crazed lunatic when it comes to how to treat the act of murdering someone.
"Feelin's? You know who's got a lot of feelin's? Blokes that bludgeon their wives to death with a golf trophy. Professionals have standards."
- Early in Command & Conquer: Renegade, Havoc is informed that his former teammate Sakura, a mercenary, now works for the enemy. At some point she catches Havoc and holds him at gunpoint:
Havoc: Still pissed?Sakura: No... but I do have to kill you. Part of the job, you know.
- Fallout: New Vegas: Just before Benny attempts to kill you and set the game's plot in motion, he insists that the whole situation is a case of "wrong place at the wrong time".
- Portal 2: When GLaDOS hints that she was going to kill Chell and start testing robots instead, she claims this trope (Of course, considering her personality ...):
"It's nothing personal. After all, you did kill me. Fair's fair."
- This turns up a lot in Armored Core. You're a mercenary, and generally any enemy pilots you fight are mercenaries from the same group you work for. Business is business, and just because you were allies earlier is no reason to hold back now. Outside of the storyline, only a small minority of pilots are actually interested in fighting specifically you.
- Eternal Sonata has Rondo use this on Claves when she kills her. "Sorry, but I was ordered to kill you if your identity was revealed. Nothing personal."
- In The Godfather 2, Hyman Roth tries to offer this when you confront him for the last time.
- In Baldur's Gate II, Big Bad Jon Irenicus captures and tortures the Player Character and their companions for purely instrumental reasons. They are likely to have all hate for him, but he didn't even know them beforehand, and aside from his ultimate goal is quite thoroughly pragmatic even in the atrocities he commits. It's summed up in the opening narration: "There was no malice, no hatred. No mention of an old score. Only a quick capture and the promise of grim deeds to come."
- This trope is Lampshaded in Max Payne, with the death of Max's family being "nothing personal", as it was just the Big Bad covering her tracks. Before Max finds this out, he monologues about this concept, pointing out that its ridiculous, and that it always ends up being personal anyway.
- In Shadow Tactics: Blades of the Shogun, the Ninja Hayato will sometimes say this when stabbing an enemy from behind. Unlike Mugen, he was merely hired by the Shogun.
- In Borderlands: The Pre-Sequel!, the Framing Device is that Athena is narrating the game's events to the Crimson Raiders, and, in True Vault Hunter Mode, Tiny Tina. At one pont, she explains to Tina that on the battlefield, situations change, so she doesn't hold the time Lilith tried to kill her during gameplay personally. She's still a bit ticked off about Lilith trying to kill her a couple of hours ago, though.
- In Hotline Miami, upon finding him in his jail cell, Richter claims that killing the Hooker and attempting to assassinate Jacket was not anything personal (and in Hotline Miami 2: Wrong Number he apologizes for it), claiming that he, like Jacket, is just another Punch-Clock Villain being roped into a hitman ring by the people leaving messages on his phone. The player has the option to kill him or not.
- Assassin's Creed Origins: A man calling himself The Butcher tries doing this when confronted by Bayek, stating that what he's doing (oppressing the people of Egypt and slowly crushing their culture) is "just business". Bayek roars back that to him, it's very personal, and then proceeds to kill him.
- Rik from Drowtales subverts it with this Bond One-Liner:
I could have said it's not personal, but just looking at your stupid-looking face made it personal.
- In case you were wondering, yeah, Rik's a jerk.
- In Marilith, the bodyguard Stark says it's nothing personal, just business when he betrays his boss to the Big Bad.
- In Sinfest, Death tries this on the mob.
- In PoppyOPossum, Fazzi subverts this by specifically stating that the ensuing fight isn't business, It's Personal.
- In Teen Titans, Jinx said it right before attacking her ex-team mates in the series' penultimate episode.
- Teen Titans Go!: When Trigon tells Raven to kill all her friends he states it's nothing personal and that it's just the last step in being truly demonic.
- The Question uses this in Justice League Unlimited as he is about to kill Lex Luthor in cold blood, even as he describes his distaste for other person as "brobdingnagian". Slightly subverted in that Q proceeded to get his ass handed to him by Lex Luthor, then sent to a prison in which he would be tortured with one of his team-mates as his main warden. Seems it wasn't personal to Captain Atom either.
- Transformers Animated: Dirt Boss turns Bulkhead into a People Puppet and plans on using him to create an explosion at an oil refinery...while his fellow Constructicon Mixmaster is attached to him. Dirt Boss himself doesn't even respond to Mix's protests, while Scrapper tells Mix it's nothing personal.
- When Tak tries to steal Zim's mission, she claims it's not about revenge; she only wants to take back what's rightfully hers, since he ruined her mission years ago. He can't get this subtle distinction through his head.
- In one episode of Animaniacs (the Goodfeathers segment) The three protagonists are angry after the plot puts them through the wringer - like always - and halfway through, Pesto smacks Squit in the face:
Squit: What was that for??Pesto: Nothin'. Just felt like whackin' somebody.
- During Spawn: The Animated Series, Jason Wynn sends corrupt government agents to assassinate Terry after he finds out Wynn was behind the shipment of illegal weapons. During the hunt, they chase him into a military warehouse. While there, a female employee runs into one of the agents who doesn't hesitate to kill her.
Agent "Sorry, sweetheart, wrong turn."
- It is not unknown for professional soldiers to feel this toward their counterpart on the other side. Not necessarily just because they viewed them as worthy opponents but because they realize that in another life they could have been friends. War is just a game of politics, the meaning of who is an enemy changes from one day to the next. Under those circumstances they realize it is petty to hold resentment towards an enemy now that the war is over. However, this depends on the strength of the propaganda in the war effort. During the Cold War, many civilians felt that it totally was personal as a result of the Red Scare. A very notable example of this were the Christmas Truces of 1914 where enemy soldiers at various locations along the Western Front decided to put business on hold, take a break from trying to kill each other, and just celebrate Christmas with each other. Humans Are Special, indeed.
- As noted in The Other Wiki, those truces died out as the war progressed and became more personal.
- Assassins throughout history (ex. CIA, Mobsters, any Fanatic, etc.) probably felt this way. Getting to know a person before killing them is a time consuming process which usually (if not always) takes much effort. It just wouldn't be practical in most cases to make it personal.