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* In the ''AudioPlay/BigFinishDoctorWho'' drama ''Ordeal of the Sontarans'', the Doctor tangles with an illegal salvager who threatens to kill him:

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* In the ''AudioPlay/BigFinishDoctorWho'' drama ''Ordeal of the Sontarans'', ''The Sontaran Ordeal'', the Doctor tangles with an illegal salvager who threatens to kill him:

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[[folder: Audio Drama]]
* In the ''AudioPlay/BigFinishDoctorWho'' drama ''Ordeal of the Sontarans'', the Doctor tangles with an illegal salvager who threatens to kill him:
-->'''Menkin''': It's nothing personal, just business, y'know?
-->'''Doctor''': People often say that, but personal or business, I finish up dead either way, so I'm indifferent to be honest.
-->'''Menkin''': I'm going to enjoy it when you're not talking any more.
-->'''Doctor''': Now ''that'' sounds personal.
[[/folder]]

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* A rare heroic ([[LovableRogue sorta]]) example with ''VideoGame/SlyCooper''. Sly’s about as laidback as a PhantomThief can get and rarely, if ever, has any sort of personal beef with the people he robs, especially his fellow thieves. When going against other criminals, he regularly offers multiple chances to end things peacefully, and even when forced to fight them, he rarely ever shows any malice or anger; he just really needs something they have, otherwise he wouldn’t even be bothering them. The only villains who manage to genuinely incur his wrath are [[YouKilledMyFather Clockwerk]], [[ManipulativeBastard Neyla]], [[PoliticallyIncorrectVillain General Tsao]], and [[spoiler:[[SixthRangerTraitor Penelope]].]]


* Played to [[DarkerandEdgier disturbing]] [[DudeNotFunny and offensive]] [[UpToEleven levels]] in ''{{Series/Jessie}}'' episode "What A Steal", seeing how it's used by [[CreepyChild a "precocious" girl]], Madeline, whom Ravi can't believe merely ''pretended'' to be his friend so that she could turn around and rob him and his entire family of their valuables. [[BlatantLies "Sorry, nerd, it's just business"]], she tells him. [[SarcasmMode Yeah sure it is]]. [[TroublingUnchildlikeBehavior She's only ten years old, and already she's a criminal in the making]], [[LittleMissBadass even barking orders at her accomplice, who happens to be her brother who is at least ten years her senior]].

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* Played to [[DarkerandEdgier disturbing]] [[DudeNotFunny and offensive]] [[UpToEleven levels]] in ''{{Series/Jessie}}'' episode "What A Steal", seeing how it's used by [[CreepyChild a "precocious" girl]], Madeline, whom Ravi can't believe merely ''pretended'' to be his friend so that she could turn around and rob him and his entire family of their valuables. [[BlatantLies "Sorry, nerd, it's just business"]], she tells him. [[SarcasmMode Yeah sure it is]]. [[TroublingUnchildlikeBehavior She's only ten years old, and already she's a criminal in the making]], [[LittleMissBadass even barking orders at her accomplice, who happens to be her brother who is at least ten years her senior]].


* In ''VideoGame/{{Tyranny}}'', getting to the final act [[spoiler:without having gone Anarchist]] nets your character a letter from [[spoiler:Bleden Mark]] warning you that he's probably going to be given the order to kill you and that what's about to go down isn't personal... [[PsychoForHire But he'd probably still kill you even if given the choice not to]]. If you instead [[spoiler:go Anarchist by pissing off every other faction]], he will instead say this to [[spoiler:Tunon just before he's about to kill him on your behalf.]]

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* In ''VideoGame/{{Tyranny}}'', getting to the final act [[spoiler:without having gone Anarchist]] nets your character a letter from [[spoiler:Bleden Mark]] warning you that he's probably going to be given the order to kill you and that what's about to go down isn't personal... [[PsychoForHire [[ForTheEvulz But he'd probably still kill you even if given the choice not to]]. If you instead [[spoiler:go Anarchist by pissing off every other faction]], he will instead say this to [[spoiler:Tunon just before he's about to kill him on your behalf.]]


* In ''VideoGame/{{Tyranny}}'', getting to the final act [[spoiler:without having gone Anarchist]] nets your character a letter from [[spoiler:Bleden Mark]] warning you that he's probably going to be given the order to kill you and that what's about to go down isn't personal... [[ForTheEvlulz But he'd probably still kill you even if given the choice not to]]. If you instead [[spoiler:go Anarchist by pissing off every other faction]], he will instead say this to [[spoiler:Tunon just before he's about to kill him on your behalf.]]

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* In ''VideoGame/{{Tyranny}}'', getting to the final act [[spoiler:without having gone Anarchist]] nets your character a letter from [[spoiler:Bleden Mark]] warning you that he's probably going to be given the order to kill you and that what's about to go down isn't personal... [[ForTheEvlulz [[PsychoForHire But he'd probably still kill you even if given the choice not to]]. If you instead [[spoiler:go Anarchist by pissing off every other faction]], he will instead say this to [[spoiler:Tunon just before he's about to kill him on your behalf.]]

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* In ''VideoGame/{{Tyranny}}'', getting to the final act [[spoiler:without having gone Anarchist]] nets your character a letter from [[spoiler:Bleden Mark]] warning you that he's probably going to be given the order to kill you and that what's about to go down isn't personal... [[ForTheEvlulz But he'd probably still kill you even if given the choice not to]]. If you instead [[spoiler:go Anarchist by pissing off every other faction]], he will instead say this to [[spoiler:Tunon just before he's about to kill him on your behalf.]]


* In ''Film/ApocalypseNow'', a movie that takes place during the Vietnam War, Colonel Kurtz's haunting monologue emphasizes how important this concept is for a soldier. Kurtz illustrates this by describing an occasion when he was on a humanitarian mission to help a village and they gave medication and other supplies to help the people there, but the enemy took notice of this and killed every single person there just to spite the Americans. This shook Kurtz to his core, he wept bitterly and became so depressed over what had happened he thought he was going to go insane, but then he realized that to the Vietcong what they had done was nothing personal they loved their families and motivated by that love they were willing to do anything that it took to defeat the Americans so that they would leave the country and they could get back to their normal lives. In Kurtz's mind he had determined that the Vietcong had the right idea on how to be a soldier, you have to be a good, moral person but at the same time be able to tap into your instincts and be able to kill without, remorse, passion or judgment, if the Americans were as dedicated as their enemy and were willing to do anything that it took to win then the war would be over very quickly.

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* In ''Film/ApocalypseNow'', a movie that takes place during the Vietnam War, Colonel Kurtz's haunting monologue emphasizes how important this concept is for a soldier. Kurtz illustrates this by describing an occasion when he was on a humanitarian mission to help a village and they gave medication and other supplies to help the people there, but the enemy took notice of this and killed every single person there just to spite the Americans. This shook Kurtz to his core, core; he wept bitterly and became so depressed over what had happened he thought he was going to go insane, but then he realized that to the Vietcong Vietcong, what they had done was nothing personal they personal—they loved their families families, and motivated by that love love, they were willing to do anything that it took to defeat the Americans so that they would leave the country country, and they could get back to their normal lives. In Kurtz's mind mind, he had determined that the Vietcong had the right idea on how to be a soldier, soldier: you have to be a good, moral person but at the same time time, be able to tap into your instincts and be able to kill without, without remorse, passion or judgment, if judgment. If the Americans were as dedicated as their enemy and were willing to do anything that it took to win then the war would be over very quickly.


* [[ComicBook/UltimateMarvel Ultimate Hulk vs Wolverine]] had a variation; after ripping Wolverine in half, Hulk is about to eat one of Wolverine's legs, letting him choose which one. Wolverine gets understandably pissed off, which prompts Hulk to say "You're taking this way too personal...", commenting that if he doesn't eat one leg, Wolverine will just reattach them and chase after him. When Logan says he'll do that anyway, Hulk comments that he's just giving him motivation to eat both legs.

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* ComicBook/UltimateMarvel
**
[[ComicBook/UltimateMarvel Ultimate Hulk vs Wolverine]] had a variation; after ripping Wolverine in half, Hulk is about to eat one of Wolverine's legs, letting him choose which one. Wolverine gets understandably pissed off, which prompts Hulk to say "You're taking this way too personal...", commenting that if he doesn't eat one leg, Wolverine will just reattach them and chase after him. When Logan says he'll do that anyway, Hulk comments that he's just giving him motivation to eat both legs.legs.
** ''ComicBook/AllNewUltimates'': Taskmaster does not really care about the Ultimates. Roxxon pays a lot of money for them, and he just wants the job.

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* ''VideoGame/TalesOfVesperia'' has Yeager use this just before the first battle with him. It ends being fitting, given his status as a PunchClockVillain.
-->'''Yeager''': Nothing personal, you see. Just business.


The first is usually used by an antagonist. Generally it will be given after the antagonist has announced what he's about to do, but before he actually does it. Alternatively, it may be given after the protagonist has overwhelmed the villain and the villain is trying to defuse the hero's anger or justify his actions. It wasn't personal, after all. This can also come in the form of "it's not personal."

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The first is usually used by an antagonist. a villain. Generally it will be given after the antagonist villain has announced what he's they are about to do, but before he they actually does do it. Alternatively, it may be given after the protagonist hero has overwhelmed the villain and the villain is trying to defuse the hero's anger or justify his their actions. It wasn't personal, after all. This can also come in the form of "it's not personal."


* In the ''Franchise/StarWarsLegends'' novel ''Literature/ShadowsOfTheEmpire'', a Barabel holding Luke Skywalker captive tells Luke Skywalker that they're now involved in a bidding war for a bounty between those who want him dead and those who want him alive, but that it's not personal, just business.

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* In the ''Franchise/StarWarsLegends'' novel ''Literature/ShadowsOfTheEmpire'', a Barabel holding Luke Skywalker captive tells Luke Skywalker him that they're now involved in a bidding war for a bounty between those who want him dead and those who want him alive, but that it's not personal, just business.

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* In the ''Franchise/StarWarsLegends'' novel ''Literature/ShadowsOfTheEmpire'', a Barabel holding Luke Skywalker captive tells Luke Skywalker that they're now involved in a bidding war for a bounty between those who want him dead and those who want him alive, but that it's not personal, just business.
-->'''Luke''': You'll excuse me if I take it personally.

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** ''Series/AgentsOfSHIELD'': The episode "[[Recap/AgentsOfSHIELDS1E20NothingPersonal Nothing Personal]]" aired shortly after ''Winter Soldier'', and thus the concept comes up multiple times in nearly the exact same context as the movie.


Often used this way by the LovableTraitor and the PunchClockVillain. Often this phrase comes back around in the form of an IronicEcho.

Usually, when a person says this, it really isn't personal to them. Why this should matter to the person they're hurting is a mystery, however. One can also argue that saying it isn't personal makes it personal, as it means [[ButForMeItWasTuesday the victim doesn't matter to the speaker]]. If anything, it often makes it ''worse'', because it usually means the victim didn't even ''do'' anything to even remotely justify the pain they have been forced to go through. As such, this trope can also refer to the character himself and not just to dialogue. At other times, the antagonist may say it's not personal as a way of saying "no hard feelings".

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Often used this way by the LovableTraitor and the PunchClockVillain. Often this phrase comes back around in the form of an IronicEcho.

IronicEcho. A protagonist who StumbledIntoThePlot might hear this, by the antagonist trying to clean up loose ends (ie kill any witnesses).

Usually, when a person says this, it really isn't personal to them. Why Normally, this should matter to is said so that the person they're hurting is talking to knows that they're JustFollowingOrders and aren't killing them because of a mystery, however. One grudge or something. However, one can also argue that saying it isn't personal makes it personal, as it means [[ButForMeItWasTuesday the victim doesn't matter to the speaker]]. If anything, it often makes it ''worse'', because it usually means the victim didn't even ''do'' anything to even remotely justify the pain they have been forced to go through. As such, this trope can also refer to the character himself and not just to dialogue. At other times, the antagonist may say it's not personal as a way of saying "no hard feelings".


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* TheMafia would often kill a competing mafia boss and then, seemingly contrary to logic, send flowers to their funeral. This is to tell the widow that they killed her husband simply because of his line of work, and if he wasn't a mafia boss the hit would never have been ordered on him.

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