Tagline

"Dangeresque 2: This time, it's not Dangeresque 1!"

— Strong Bad, Strong Bad Email #80 "stunt double"

A single phrase or sentence, used on its own or as part of a commercial, trailer, or poster to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line. For a larger brand, see Slogan.

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Particularly famous taglines:

• "In space no one can hear you scream." — Alien
• "Be afraid. Be very afraid." — The Fly (1986)
• "There Can Be Only One." — Highlander
• "Just when you thought it was safe to go back in the water!" — Jaws 2
• "This time, It's Personal!" — Jaws: The Revenge
• "Part man. Part machine. All cop." — RoboCop (1987)
• "A Long Time Ago, in a Galaxy Far, Far Away..." — Star Wars
• "You will believe a man can fly." — Superman: The Movie
• "An adventure 65 million years in the making." — Jurassic Park
• "To boldly go where no one has gone before!" — Star Trek

Other taglines:

• Films — Live-Action
• Live-Action TV
  • The X-Files
• Ratchet & Clank

Anime & Manga

• "The World Has Changed Since You Last Logged On" — .hack//Quantum
• "The end of the world was only the beginning." — AKIRA
  • "Neo-Tokyo is about to E-X-P-L-O-D-E."
• "In a nightmare future, violence is the only law." — Angel Cop
• "Prepare to fight. Prepare to die." — Apocalypse Zero
• "You belong" — Azumanga Daioh
• "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!
• "Sleepless nights shall begin." — Berserk (2016)
• "F is for victory!" — Baka and Test: Summon the Beasts
• "It lives in your brain... and it won't let you die!" — Bath
• "Let the end times roll." — Blood Blockade Battlefront
• "Saving the world is hard. Saving yourself is even harder." — Bokurano
• "One truth prevails!" — Case Closed
• "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise
• "Believe in magic... Discover the secret of another land." — The Cat Returns
• "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of Toonami! Also an Actor Allusion for bonus points.
  • "You're gonna carry that weight." — Cowboy Bebop, "The Real Folk Blues, Part 2"
• "The human whose name is written in this note shall die." — Death Note
• "One man against an army of monsters.. with the fate of the world at stake!" — Demon City Shinjuku
• "The future is meow." — Doraemon, specifically the American English dub
• "Real dragons have curves." — Dragonaut: The Resonance
• "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
• "Unleash a new reality." — Final Fantasy: The Spirits Within
• "Two brothers. One mission." — Fullmetal Alchemist (2003).
  • "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth."
  • "They thought there was nothing more they could lose... They were wrong."
  • ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it."
  • "They will risk what remains to restore what was lost" — Fullmetal Alchemist: Brotherhood
• "There is a future that will not wait." — The Girl Who Leapt Through Time
  • "It's all about choices."
• "He does not let anyone roll the dice." — Goblin Slayer
• "The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
• "Little hamsters, big adventures." — Hamtaro
• "Your wish is her desire." — Heaven's Lost Property
• "Eyes of jewels that shine, glittering with luck and good fortune." — Jewelpet
• "A sport you can't just half-ass!" — Keijo!!!!!!!!
• "The journey to a hundred friends begins with a single conversation." — Komi Can't Communicate
• "A planet devastated by war. A man on the edge of sanity." — MD Geist
• "Some people are naturally drawn together (and others just draw for a living)." — Monthly Girls' Nozaki-kun
• "A new generation, a new destiny." — the English premiere of Naruto Shippuden
  • "The last story is the first love." — The Last: Naruto the Movie
• "Drop those britches, bitches!" — Panty & Stocking with Garterbelt
• "Where panty shots are the last thing you want!" — Pretty Face
• "The fate of the world rests on the courage of one warrior." — Princess Mononoke
• "One man's desperate race to save the Earth from ancient demons!" — Psychic Wars
• "She will not know yet if this encounter is a mere coincidence or a necessity. Which would be, an encounter that would change her destiny." — Puella Magi Madoka Magica
• "Just one guy, four or five girls, and two thousand panty shots." — Rosario + Vampire
• "Which girl would you choose?" — the English release of SHUFFLE!, notable as fanservice-laden harem series were considered too niche to localize a lot of the time (if it were released ten years after, it would have had a more specific tagline) and this one opened the floodgates.
• "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
• "The tunnel led Chihiro to a mysterious town." — Spirited Away
• "The ultimate anime fighter, uncut & unleashed!" — Street Fighter II: The Animated Movie
• "Winning the war on pants!" — Strike Witches
• Toonami taglines:
  • "Suit up." — Cartoon Network's Toonami airing of Mobile Suit Gundam Wing; proved memorable enough that they repeated it with Endless Waltz ("Suit up, again") and Mobile Suit Gundam ("Suit up for the first time"). They did bring back "Suit Up, Again" (But not without Peter Cullen's voice for this) for Iron-Blooded Orphans.
  • "Good guys still wear black." — Toonami, The Big O; Shout-Out to their Batman: The Animated Series tagline
  • "Love stinks." — Toonami, Tenchi Muyo!
  • "Time to roll the dice" — Toonami, Outlaw Star
  • "This is the end, beautiful friend" — Toonami, the final season of Dragon Ball Z
  • "Burn rubber" — Toonami, One Piece
  • "Toonami's back, bitches" — Toonami, upon being Un-Canceled and aimed at an older audience (the same people who'd watched it as kids)
• "Something wicked this way comes." — Wicked City
• "Enjoy everything." — Yotsuba&!

Comic Books

• Dawn of X taglines:
  • "A new dawn is forged!" — Excalibur (2019)
  • "The dawn does not break for all!" — Fallen Angels (2019)
  • "The X-Men sail at dawn!" — Marauders
  • "The new generation claims the dawn!" — New Mutants (2019)
  • "The high price of a new dawn!" — X-Force (2019)
• "Their love will end worlds!" — Deathmate
• "The world's greatest comic magazine!" — Fantastic Four
  • "The greatest comic magazine in the world!" (Issue #3)
  • "The world's most innovative comic magazine!" (Issue #252)
  • "The world's latest comic magazine!" (Issue #337)
  • "Prehistory's greatest comic magazine!" (Issue #345)
  • "The world's goofiest comic magazine!" (Issue #347)
  • "The world's most commercialest comic magazine!" (Issue #348)
  • "The world's most collectable comic magazine!" (Issue #349)
  • "The world's most confusing comic magazine!" (Issue #352)
  • "The world's fastest comic magazine!" (Issue #354)
  • "This is not your parents' comic magazine!" (Issue #375)
  • "The world's most metamorphic team!" (Issue #378)
  • "The world's most EXPLOSIVE comic magazine!!!" (Issue #383)
  • "The world's most endangered comic magazine!" (Issue #387)
  • "The world's greatest comics!" (Series 2, Issues #10-13)
  • "STILL the world's greatest comic magazine!" (Series 3, Issue #5)
• "Trapped in a world he never made!" — Howard the Duck
  • "Trapped in a world he's grown accustomed to!" — the 2015 run
• "Terror times two." — Friday the 13th: Jason vs. Jason X
• "The next Texas Chainsaw Massacre is on Friday the 13th!" — Jason vs. Leatherface
• "Face the future." — House of X
  • "Fear the future." — Powers of X
• "At some point in their lives, all kids think their parents are evil. What if they really are?" — Runaways
• "Featuring the sensational new adventure strip character—Wonder Woman!"— Sensation Comics
• "We who are about to die." — Strikeforce: Morituri
• "They were normal kids. Until they weren't." — Teen Titans: Earth One
• "Justice, like lightning..." — Thunderbolts
• "The end of today..." — Zero Hour: Crisis in Time!
  • "The beginning of tomorrow!" — Zero Month

Fan Works

• "The enemy within." — Damnatus
• "The story of Gohan that could've been." — Dragonball Z: Legacies
• "It's time to show everyone on this pathetic little planet what a REAL Irken Tallest can do…" — Invader Zim: A Very Tall Problem
• "Count the tropes! Save, collect, trade for swell prizes!" — Kyon: Big Damn Hero
• "A hero isn't born, it is created." — Mega Man Reawakened
• "Are you one of us?" — Pokéumans
• "Find something worth living for." — Razor's Edge
• "This is a colossal waste of time." — Turnabout Musical
• "Just when you thought the Layton crossover was weird." — Turnabout Storm
• "A young boy learns to fly with the world beneath his wings." — Neither a Bird nor a Plane, it's Deku!
• "Heroes lead by Bakugo. Villains lead by Midoriya. Seven days prep time. Three days for Izuku Midoriya to show why they should be glad he's not a real villain." — Hero Class Civil Warfare
• "Are you ready?" — Pokémon × Nimja: Play the Game
• "Minamoto no Yorimitsu ga jikan sokōgun ni nerawareteiru" (Minamoto no Yorimitsu is targeted by the History Retrograding Force) — The First Saniwa (Wattpad posting)
• SOSchip:
  • "Language learning on a cruise ship? What a taal order." (Wattpad posting)
  • "The main characters, places, and flashbacks in this story are all real. The whole 'turning into Pokemon' thing? Not so much."
  • "They'll be fighting 'til the very end... of taal of us." (Archive of Our Own posting; upcoming online readings)
• "This is our calling." — Legends of the Lion Guard Chronicles
  • "No matter where we stand, we will never be divided." — Protectors of the Pride Lands
  • "Destiny can be full of surprises." — Battle for the Pride Lands
  • "Find hope when all is lost." — The Dark Prophecy

Films — Animation

• "One great big onederful motion picture" — 101 Dalmatians
  • "It's 'Arf comedy...'Arf mystery...it's HOWLarious!" (1969 reissue)
    • "It's 'Arf comedy...'Arf mystery...and ALL doggone delightful!" (Alternate)
  • "The canine caper of the century" (1979 reissue)
• "Think your family is weird? Think again." — The Addams Family
• "BING and WALT wake up Sleepy Hollow with a BANG!" — The Adventures of Ichabod and Mr. Toad
• "Imagine if you had three wishes, three hopes, three dreams...and they could all come true." — Aladdin
• "The all-cartoon musical Wonderfilm" — Alice in Wonderland
  • "A world of wonders in one great picture!" (Alternate)
  • "'Tis brillig!" (1974 reissue)
• "Nothing warms the heart like a cold nose." — All Dogs Go to Heaven
• "KICKING ASS and EATING BRAINS!" — The Amazing Adventures of the Living Corpse
• "All those years, all those dreams, all those sons...one of them is going to be a star." — American Pop
  • "The state of the art in living animation."
• "Meet Fievel. In his search to find his family, he discovered America." — An American Tail
  • "Look out, pardners. There's a new mouse in town!" — An American Tail: Fievel Goes West
• "Playtime's Over." — The Angry Birds Movie
• "Frenemies Unite." — The Angry Birds Movie 2
• "Every ant has his day." — Antz
  • "See the world from a whole new perspective."
• "An Animated Epic Featuring 3 All-New Backgrounds and Five Characters Then This Chicken." — Aqua Teen Hunger Force Colon Movie Film For Theaters
• "His story became a legend. His adventure is one you'll never forget." — Balto
• "A new Dark Knight, the return of mayhem." — Batman Beyond: Return of the Joker
• "The Dark Knight fights to save Gotham City from its deadliest enemy." — Batman: Mask of the Phantasm
• "The secret lives of animals revealed!" — Barnyard
  • "What happens in the barn stays in the barn."
• "The most beautiful love story ever told." — Beauty and the Beast
• "Coming to a screen bigger than your TV." — Beavis and Butt-Head Do America
  • "The dumbest science fiction movie ever made." — Beavis and Butt-Head Do the Universe
• "Animation with an attitude." — Bébé's Kids
  • "Power to the (little) people!"
• "Hold onto your honey." — Bee Movie
  • "Born to bee wild."
  • "Honey just got funny."
• "They didn't ask to be superheroes." — Big Hero 6
• "Get your buns in theaters." — The Bob's Burgers Movie
• "A hero is unleashed." — Bolt
• "Born leader." — The Boss Baby
• "Plug in to adventure" — The Brave Little Toaster
• "Nature calls." — Brother Bear
  • "The moose are on the loose!" — Brother Bear 2
• "An epic of miniature proportions." — A Bug's Life
• "It's classic encounters of the funniest kind!" — The Bugs Bunny/Road Runner Movie
  • "The movie that leaves all other sequels behind!" — Bugs Bunny's 3rd Movie: 1001 Rabbit Tales
  • "It's everything it's quacked up to be!" — Daffy Duck's Quackbusters
• "50% Cotton. 100% Hero." — Captain Underpants: The First Epic Movie
• "The all new 2006" — Cars
  • "Ahhh... It's got that new movie smell."
• "Going where no car has gone before." — Cars 2
• "From this moment, everything will change." — Cars 3
  • "It's not over until Lightning strikes." (alternate)
• "For a bunch of furry friends trying to break into show business...It's a jungle out there!" — Cats Don't Dance
• "The end is near." — Chicken Little
  • "Something really big is going down."
  • "When it comes to saving the world, it helps to be a little chicken."
• "There's nothing more determined than poultry with a plan." — Chicken Run
• "A love story with music." — Cinderella
  • "For all the world to love!" (alternate)
  • "Bibbidi-Bobbidi-Boo... It's FUN! It's MAGIC!" (1965 reissue)
• "The magic didn't end at midnight." — Cinderella II: Dreams Come True
• "What if the slipper didn't fit?" — Cinderella III: A Twist in Time
• "Prepare to get served." — Cloudy with a Chance of Meatballs
• "Get ready for the ultimate food fight." — Cloudy with a Chance of Meatballs 2
• "The adventure of a lifetime." — Coco
• "Be careful what you wish for." — Coraline
• "There's been a grave misunderstanding." — Corpse Bride
  • "Can a heart still break once it's stopped beating?"
• "Just because they're super, doesn't mean they're heroes." — DC Leagueof Super Pets
  • "Sit, stay, save the world."
• DC Universe Animated Original Movies:
  • "Where were you the day Superman died?" — Superman: Doomsday
  • "Witness Batman's journey to the Dark Knight." — Batman: Gotham Knight
  • "Courageous princess. Fierce warrior. Legendary superhero." — Wonder Woman (2009)
  • "Beware his power." — Green Lantern: First Flight
  • "A meteor hurtles toward Earth. Mankind is on the brink of disaster. The president accuses Earth's favorite son. Superman & Batman are wanted. They are... Superman/Batman: Public Enemies!"
  • "When justice meets its match, worlds collide." — Justice League: Crisis on Two Earths
  • "Dare to look beneath the hood..." — Batman: Under the Red Hood
  • "The end is near." — Superman/Batman: Apocalypse
  • "Saving the world... One last time!" — All-Star Superman
  • "Witness the color of will!" — Green Lantern: Emerald Knights
  • "A merciless crime turns a man into an outlaw." — Batman: Year One
  • "Batman has prepared for the unexpected, but is he prepared for the unthinkable?" — Justice League: Doom
  • "The Elite have no rules. The Elite show no mercy. The Elite answer to no one. Now one hero must stop them." — Superman vs. the Elite
  • "The last fight begins." — Batman: The Dark Knight Returns, Part 1
  • "Justice returns... Vengeance returns... Redemption comes to Gotham." — Batman: The Dark Knight Returns, Part 2
  • "The machine is coming." — Superman Unbound
  • "Fight the future." — Justice League: The Flashpoint Paradox
  • "A time when heroes became legends." — Justice League: War
  • "Vengeance runs in the blood." — Son of Batman
  • "Get ready to root for the bad guys." — Batman: Assault on Arkham
  • "Justice is the family business." — Batman: Bad Blood
  • "When evil is out for blood, loyalty is tested - for justice." — Teen Titans: The Judas Contract
  • "The Dark Knight meets mutant mayhem!" — Batman vs. The Teenage Mutant Ninja Turtles
  • "No one lives forever." — The Death of Superman
  • "Who will reign supreme?" — Reign of the Supermen
• "Superbad, Superdad." — Despicable Me
  • "What if the world's greatest villain, was also your dad?"
• "More Minions, more Despicable." — Despicable Me 2
  • "Back 2 Work"
  • "When the world needed a hero, they called a villain."
  • "Oh snap. They're back!"
• "Oh brother." — Despicable Me 3
• "Scrooge McDuck's First Full-Length Animated Feature Film" — DuckTales the Movie: Treasure of the Lost Lamp
• "Express Yourself." — The Emoji Movie
  • "💩 happens."
  • "An adventure beyond words."
• "It's All About Me" — The Emperor's New Groove
  • "A comedy about standing up on your own four feet."
• "There's a little magic in all of us. ...almost all of us." - Encanto.
  • "Magical house. Magical family." (teaser poster)
• "Be Careful What You Wish For." — The Fairly OddParents!: Abra-Catastrophe!!
• "Walt Disney's Technicolor feature triumph." — Fantasia
  • "Fantasia will amazia!" (1942 reissue)
  • "All the BEAUTY...All the DELIGHT...All the EXCITEMENT of the world's greatest music!" (1963 reissue)
  • "Hear the pictures! See the music!" (1969 reissue)
  • "The ultimate in sight and sound." (1975 reissue)
  • "The most sensational sound you'll ever see!" (1985 reissue)
    • "Where every sound creates a picture."
• "Built to fight. Born to love." — Ferdinand
• "They live in a secret world touched by magic and surrounded by adventure, and the only human who has ever been there, must now fight to save it." — FernGully: The Last Rainforest
• "There are 3.7 trillion fish in the ocean. They're looking for one." — Finding Nemo
  • "An unforgettable journey she probably won't remember." — Finding Dory
• "The end of mankind as we know it." — Fire & Ice
• "Man is faced with the ultimate question, of whether to have a world of Magic or a world of Science. Which will it be?" — The Flight of Dragons
• "Someone's going down." — Flushed Away
• "A story of two friends who didn't know they were supposed to be enemies." — The Fox and the Hound
• "The electrifying dog is back from beyond the grave!" — Frankenweenie
• "In Arendelle's fair kingdom, a ruler did appear. Born with a secret power so great, alone she stayed in fear. Although the force was hidden, one day she let it go. And all the land was covered in eternal ice and snow..." — Frozen (2013)
  • "Let go of the past. Answer the call." — Frozen II
• "Just imagine! They're all in one hilarious movie!" — Fun and Fancy Free
• "Just when you thought it was safe to watch something else!" — Futurama: Bender's Big Score
  • "All the other galaxies will be green with envy!" — Futurama: Into the Wild Green Yonder
• "A single moment can change everything." — The Good Dinosaur
• "It's hard to be cool when your dad is Goofy." — A Goofy Movie
• "Brand new family fun in the finest Disney tradition." — The Great Mouse Detective
• "Scheme big." — The Grinch (2018)
• "Beyond revenge lies redemption." — Heavenly Sword
• "A universe of mystery. A universe of magic. A universe of awesome good... and terrifying evil." — Heavy Metal
• "A comedy of epic proportions." — Hercules
• "A big problem calls for a big head." — Hey Arnold! The Movie
• "Worlds collide." - Home (2015)
• "Bust a moo April 2." — Home on the Range
• "Pack your bags, get away, rest in peace." — Hotel Transylvania
  • "They're back to raise a little terror." — Hotel Transylvania 2
  • "Family vacation. It will suck the life out of you." — Hotel Transylvania 3: Summer Vacation
• "One adventure will change two worlds." — How to Train Your Dragon (2010)
  • "Take flight once more." — How to Train Your Dragon 2
  • "Fly on your own. Find your own way home." — How to Train Your Dragon: The Hidden World
• "Sub-Zero Heroes" — Ice Age
  • "The chill is gone." — Ice Age: The Meltdown
  • "The sub-zero heroes are back, on an incredible adventure... for the ages." — Ice Age: Dawn of the Dinosaurs
  • "This summer, the end of the world is just the tip of the iceberg." — Ice Age: Continental Drift
  • "They're going out with a bang." — Ice Age: Collision Course
• "On November 5th, Expect the Incredible." — The Incredibles
  • "It's been too long, dahlings." — Incredibles 2
• "Meet the little voices inside your head." — Inside Out
• "Bowels will rise!" — Invader Zim: Enter the Florpus!
• "Some secrets are too huge to hide." — The Iron Giant
  • "It came from OUTER SPACE!"
• "The first movie from the family that's truly ahead of its time!" — Jetsons: The Movie
• "Blasting into theaters." — Jimmy Neutron: Boy Genius
• "The jungle is JUMPIN'" — The Jungle Book
  • "Meet Mowgli, the man cub. Baloo thinks he'll make a darn good bear. Shere Khan thinks he'll make a darn good meal." (1978 reissue)
• "The adventure of their lives. A movie that will change everything." — Kim Possible Movie: So the Drama
• "Welcome to the jingle." — Klaus
• "The quest begins." — Kubo and the Two Strings
• "Prepare for awesomeness." — Kung Fu Panda
  • "Ska2oosh!" — Kung Fu Panda 2
  • "Grab destiny by the rice dumplings." — Kung Fu Panda 3
• "His happiest motion picture!" — Lady and the Tramp
  • "BOYSterous DOGS and the DOGgondest BOYS!" (1962 reissue; double feature with Almost Angels)
  • "It's the doggone HAPPIEST!" (1972 reissue)
    • "She's from the leash and licence set...he's footloose and collar free!"
  • "One of the all-time great love stories." (1980 reissue)
• "A new adventure is born." — The Land Before Time
• "A treasured fantasy classic of incomparable charm!" — The Last Unicorn
• "Take flight in 3D September 24." — Legend of the Guardians: The Owls of Ga'Hoole
• "The story of a nobody who saved everybody." — The LEGO Movie
  • "Always be yourself...unless you can be Batman." — The LEGO Batman Movie
  • "Find the ninja within ya." — The LEGO Ninjago Movie
    • "Find your inner piece."
  • "They come in pieces." — The LEGO Movie 2: The Second Part
• "There's one in every family." — Lilo & Stitch
  • "Stitch was Experiment 626...meet the other 625!" — Stitch! The Movie
• "The greatest adventure of all is finding our place in the circle of life." — The Lion King
  • "The king has returned." (2002 re-release)
  • "The circle of life continues..." — The Lion King II: Simba's Pride
  • "You don't know the ½ of it!" — The Lion King 1 ½
• "Infinity awaits." — Lightyear
  • "You know the toy. Now know his story."
• "Somewhere under the sea and beyond your imagination is an adventure in fantasy." — The Little Mermaid
  • "Ten years ago, a mermaid dreamed of life on land. Now her daughter dreams of the sea." — The Little Mermaid II: Return to the Sea
  • "Every tale has a beginning, but only one begins under the sea." — The Little Mermaid III: Ariel's Beginning
• "Someone's got a zoo loose." — Madagascar
  • "They weren't born in the wild... They were shipped there."
• "Still together, still lost." — Madagascar: Escape 2 Africa
  • "You got to move it, move it."
• "They have one shot to get back home." — Madagascar 3: Europe's Most Wanted
• "Hip Hip Poohray!" — The Many Adventures of Winnie the Pooh
• "Mom needs a little space." — Mars Needs Moms
• "Two unlikely people. Two different worlds come together in a story about a most unusual friendship." — Mary and Max
  • "Sometimes perfect strangers make the best friends."
• "A superhero movie with a mind of its own." — Megamind
  • "The superhero movie will never be the same."
• "Before Gru, they had a history of bad bosses." — Minions
• "The ocean is calling." — Moana
• "We scare because we care." — Monsters, Inc.
  • "You won't believe your eye."
• "Ooze going to save us?" — Monsters vs. Aliens
  • "Alien Problem? Monster Solution."
• "Before they were incorporated, they had to get educated." — Monsters University
  • "School never looked this scary."
• "He's leaving his mark on history." — Mr. Peabody & Sherman
• "On June 19th, feel the courage, feel the glory and feel the power." — Mulan
• "The magic of friendship never changes." — My Little Pony: Equestria Girls
  • "To restore harmony, the bands must battle!" — My Little Pony: Equestria Girls – Rainbow Rocks
  • "A new arrival... with a very familiar face." — My Little Pony: Equestria Girls – Friendship Games
• "Discover a different breed of hero." — My Little Pony: The Movie (2017)
  • "Friendship comes in many colors."
  • "Break out of your shell."
• "A ghoulish tale with wicked humor and stunning animation." — Tim Burton's The Nightmare Before Christmas
• "Cometh Soon" — Onward
• "Every body needs a hero." — Osmosis Jones
  • "He's one cell of a guy."
• "Get over it." — Over the Hedge
• "It's all fun and games until someone raises the dead." — ParaNorman
• "Our fate is in their paws" — PAW Patrol: The Movie
• "The story of an underdog, and his dog." — The Peanuts Movie
  • "Find the courage to dream big."
• "The movie event that will blow their cover." — Penguins of Madagascar
• "It will live in your heart forever." — Peter Pan
• "It's an alphabeautiful mathemagical new musical movie!" — The Phantom Tollbooth
• "An adventure so big, one dimension isn't enough." — Phineas and Ferb The Movie: Across the 2nd Dimension
  • "It's her against the universe" — Phineas and Ferb The Movie: Candace Against the Universe
• "For anyone who has ever wished upon a star." — Pinocchio (1992 reissue)
  • "Jiminy Cricket! What a show!"
  • "Pure enjoyment...with no strings attached" (1984 reissue)
• "Adventure. Excitement. Fantasy. One boy has a nose for it all. It's delightful! And that's no lie!" — Pinocchio and the Emperor of the Night
• "An American legend comes to life." — Pocahontas
  • "Two different worlds. One true love."
• "Good Girls. Bad Monkey. Big Movie." — The Powerpuff Girls Movie
  • "Saving the world before bedtime!"
• "Two brothers, united by friendship, divided by destiny." — The Prince of Egypt
  • "The power is real. The story is forever. The time is now."
• "Get ready for an adventure nine lifetimes in the making." — Puss in Boots
  • "Say hola to his little friends." — Puss in Boots: The Last Wish
• "A new connection will change the world." — Ralph Breaks the Internet
• "He's dying to become a chef." — Ratatouille
  • "Dinner is served... Summer 2007"
  • "A comedy with great taste"
• "Saving the world one playground at a time." — Recess: School's Out
  • "Taking recess to the next level" — Recess: Taking the Fifth Grade
    • "Being a big kid has its benefits" (UK tagline)
  • "The kindergarten years" — Recess: All Grower Down
    • "Even kindergarteners deserve a little respect." (UK tagline)
• "Save the universe from yourselves, or you're fired." — Regular Show: The Movie
• "1 out of every 8 Americans is afraid of flying. Most of them don't have feathers." — Rio
• "It's on in the Amazon." — Rio 2
• "They came for the gold. They stayed for the adventure." — The Road to El Dorado
• "The way it REALLY happened..." — Robin Hood (1973)
  • "Join the MERRIEST MENagerie in the world's best loved legend."
• "You can shine no matter what you're made of." — Robots
  • "Repair for adventure."
• "The beauty... The beast... The beat!" — Rock and Rule
• "An adventure for anyone who's ever worn diapers." — The Rugrats Movie
  • "An adventure for anyone who's ever worn nappies." (UK tagline)
• "France never had a chance!" — Rugrats in Paris
  • "New Heights In Adventure!"
• "The family vacation goes overboard." — Rugrats Go Wild!
• "Check out his package!" — Sausage Party
• "What does a scanner see?" — A Scanner Darkly
• "Mystery loves company." — SCOOB!
• "This time, the monsters are real." — Scooby-Doo on Zombie Island
• "Right before your eyes, and beyond your wildest dreams." — The Secret of NIMH
• "Behind every little fish is a great white lie." — Shark Tale
  • "A new school's gonna rule..."
• "The Greatest Fairy Tale Never Told." — Shrek
  • "Once upon another time..." — Shrek 2
  • "He's in for the royal treatment." — Shrek the Third
  • "It ain't ogre 'till it's ogre." — Shrek Forever After
• "The greatest family adventure of all time." — The Simpsons Movie
  • "See our family. And feel better about yours."
  • "For years, lines have been drawn... and then colored in yellow."
• "Wondrous to see! Glorious to hear!" — Sleeping Beauty
  • "Awaken to a world of wonder and enchantment!" (1970 reissue)
  • "Share it with someone you love." (1986 reissue)
• "There's been a big myth-understanding." — Smallfoot
  • "Yeti or not, here they come."
• "His first full-length feature production." — Snow White and the Seven Dwarfs
  • "The one that started it all." (reissue)
  • "Still the fairest of them all." (reissue)
• "Uh Oh." — South Park: Bigger, Longer & Uncut
  • "It's not just another day in the Park."
  • Character posters:
    • "He's doing it for love." (Stan)
    • "He's doing it to make sweet love." (Chef)
    • "He's doing it for the Cheesy Poofs." (Cartman)
    • "He's doing it to save the world." (Kenny)
    • "He's just doing it." (Kyle)
• "On July 18, go bananas!" — Space Chimps
• "Get ready to blast off on a new adventure." — Space Chimps 2: Zartog Strikes Back
• "Get ready to jam." — Space Jam
• "Enter a universe where more than one wears the mask." — Spider-Man: Into the Spider-Verse
  • "What makes you different is what makes you Spider-Man."
• "Bigger. Better. More absorbent." — The Sponge Bob Square Pants Movie
  • "He's leaving his world behind." — The Sponge Bob Movie Sponge Out Of Water
  • "They're not in Bikini Bottom anymore." — The SpongeBob Movie: Sponge on the Run
    • "A huge journey to find a tiny friend."
• "A galaxy at war." — Star Wars: The Clone Wars
• "Everybody deserves to be loved." — Strange Magic
• "Two enemies unite to destroy the Man of Steel!" — Superman: Brainiac Attacks
• "Whiz-bang wizard of whimsy!" — The Sword in the Stone
  • It's Higitus-Figitus for magical mirth and music!"
  • "It's merry old England and a brand new Pooh!" (1983 reissue; double feature with Winnie the Pooh and a Day for Eeyore)
• "They're taking adventure to new lengths." — Tangled
• "An immortal legend. As you've only imagined." — Tarzan
• "The super hero movie to end all super hero movies. Hopefully." — Teen Titans Go! To the Movies
  • "They can't save the world at all."
• "When there's trouble, you know who to call." — Teen Titans Go! vs. Teen Titans
• "East meets West." — Teen Titans: Trouble in Tokyo
• "A cartoon fiesta of fun and fantasy!" — The Three Caballeros (reissue)
• "All-new fun with everyone's favorite little stars!" — Tiny Toon Adventures: How I Spent My Vacation
• "Raising shell in 2007." — TMNT
• "Welcome to the 90s. The Cold War is over. Western Europe is unified. The whole world is a kinder, gentler place to be... almost." — Tom and Jerry: The Movie
  • "To save the life of a young girl, the cat and mouse will have to do the impossible. They'll have to get along."
• "Hang on for the comedy that goes to infinity and beyond!" — Toy Story
  • "The toys are back in town." — Toy Story 2
  • "No toy gets left behind." — Toy Story 3
  • "Get ready to hit the road." — Toy Story 4
• "Beyond good. Beyond evil. Beyond your wildest imagination." —The Transformers: The Movie
• "Believe in yourself and you can do anything!" — A Troll in Central Park
• "Growing up is a beast." — Turning Red
• Uglydolls:
  • "Things are about to get Ugly." (preliminary poster)
  • "And sew it begins." (teaser poster)
  • "Show 'em what you're made of." (character posters)
  • "A classic underdoll story." (second poster)
  • "Perfection gets stuffed." (character commercial) This one was later modified to the tamer "Perfection can stuff it."
• "Individually, they are super heroes. United, they are the Ultimate Avengers."
• "In the grim darkness of the far future, there is only war." — Ultramarines
• "Fly up to Venezuela." — Up
• "A Magical, Musical Adventure... Animaniacs Style!" — Wakko's Wish
• "They've made gadgets, they've made contraptions, and they've made a movie." — Wallace & Gromit: The Curse of the Were-Rabbit
• "After 700 years of doing what he was built for, he's about to find out what he was meant for." — WALL•E
• "All the world will be your enemy, Prince with a Thousand Enemies, and when they catch you, they will kill you... But first they must catch you." — Watership Down
• "Wish for a dinosaur and watch all your dreams come true." — We're Back! A Dinosaur's Story
• "Start spreading the newspaper." — The Wild
• "You don't need extraordinary powers to do extraordinary things." — The Wild Thornberrys Movie
• "Back where they belong." — Winnie the Pooh (2011)
• "A horrifying vision of tomorrow." — When the Wind Blows
• "The ultimate futuristic fantastic epic." — Wizards
• "When the game is over, the adventure begins." — Wreck-It Ralph
  • "When the arcade closes, the fun begins."
• "Nothing is real." — Yellow Submarine
• "Welcome to the urban jungle." — Zootopia

Literature

• "Alex Rider – The Reluctant Teenage Spy." — Alex Rider
  • "You’re never too young to die…"
  • "Action. Adrenaline. Adventure."
  • "Alex Rider – you’re never too young to die…" — Stormbreaker
  • "High in the Alps, death waits for Alex Rider." — Point Blanc
  • "Sharks. Assassins. Nuclear Bombs. Alex Rider’s in deep water." — Skeleton Key
  • "Alex Rider has 90 minutes to save the world." — Eagle Strike
  • "Once stung, twice as deadly. Alex Rider wants revenge." — Scorpia
  • "He’s back – and this time there are no limits." — Ark Angel
  • "Alex Rider bites back." — Snakehead
  • "Alex Rider – in the jaws of death…" — Crocodile Tears
  • "One bullet. One life. The end starts here." — Scorpia Rising [Originally intended to be the last book in the series before Horowitz had a change of heart several years later.]
  • "Get your hands on the deadly prequel." — Russian Roulette
  • "Never give in, never give up, never say die. Alex Rider is back." — Never Say Die [The first book in the series after Horowitz's decision to revive it]
• Animorphs: "Join us" and "Know the secret", usually written in thought speech brackets.
• Isaac Asimov's
  • Asimov's Book of Facts:
    • "3,000 of the most interesting, entertaining, fascinating, unbelievable, unusual, and fantastic facts." — the 1991 edition:
    • "3000 of the most unbelievable, unusual, funny, fascinating, interesting, entertaining, and fantastic facts." — From the 1980 Fawcett Crest edition:
  • Asimov's Guide to Shakespeare: "A guide to understanding and enjoying the works of Shakespeare"
  • The Bicentennial Man and Other Stories:
  • "A dozen dazzling tales by the superstar of science fiction" — Fawcett Crest
  • "The Hugo and Nebula award-winning novelette" — Ballantine, inserted between The Bicentennial Man and ...And Other Stories
  • Black Widowers:
    • "Fascinating tales of mystery by the master of science fiction." — Tales of the Black Widowers
    • "Detection in the classic tradition by the world's master storyteller." — Tales of the Black Widowers
    • "The master of science fiction now creates fascinating tales of mystery." — Tales of the Black Widowers
  • The Complete Adventures of Lucky Starr:
    • "The astronomical adventures of Space Ranger Starr, agent of the Council of Science" — cover of the Box Set by Signet.
    • Most of the covers after 1971 include writing as credits to explain why the books were being republished under Dr Asimov's name.
    • "Two adventures from the master of science fiction" — 1993 Bantam Spectra Omnibus volume 1.
    • "Two complete adventures from the master of science fiction" — 1993 Bantam Spectra Omnibus volume 3.
    • David Starr, Space Ranger: "It was David Starr's first mission, and the assassins were hoping it would be his last" — 1984 Del Rey cover.
    • Lucky Starr and the Pirates of the Asteroids: "The second Space Ranger novel" — 1983 New English Library cover
    • Lucky Starr and the Big Sun of Mercury: "On a planet like Mercury, suntanning could be lethal!" — 1984 Del Rey cover
    • Lucky Starr and the Moons of Jupiter: "When the Sirians took Lucky's secret weapon, they gave him his biggest clue!" — 1984 Del Rey cover
    • Lucky Starr and the Rings of Saturn: "The sixth Space Ranger novel" — 1984 New English Library
  • Earth is Room Enough:
    • "Science Fiction Tales of Our Own Planet"
    • "Mind-Tingling Tales of Tomorrow by the Master of Science Fiction" from the Fawcett Crest cover.
    • "Earth's future in stories by the famous author-scientist who writes of possibilities that might become hair-raising probabilities..." from the Bantam Books cover.
    • "Into deep space... where the unexpected is an everyday happening — and an ever-present danger" from the 1960 Panther cover.
    • "Who owns the Earth? — 10 fascinating and shocking Stories from the World of tomorrow" from the 1966 German translation, Geliebter Roboter.
    • "A collection of Asimov's best Science Fiction stories" from the 1976 Abelard-Schuman cover.
  • Foundation (1951):
    • "An Interplanetary Novel by Isaac Asimov" — Gnome Press cover from 1951
    • "A million worlds made up their society— now the threat of thirty thousand years of anarchy loomed large" — Panther edition from 1960
    • "The Galaxy was crumbling into thirty thousand years of anarchy" — Panther edition from 1964 and from 1965
    • "In a future century the Galactic Empire dies and one man creates a new force for civilized life" — Avon's cover from 1966
    • "Book One of the Foundation Trilogy, awarded the Hugo as Best Series Ever!" — Del Rey's cover from 1983
    • "The first book in the epic Foundation saga" — Panther edition from 1984.
    • "The Foundation Novels" — Bantam Spectra cover from 1991
  • Nightfall (1990):
    • "Writing together for the first time"
    • "The incredible novel based on one of the most popular stories of all time"
  • Nine Tomorrows:
    • "Stories of weird and wonderful futures" — Bantam Books 1960
    • "..876543210 9 tomorrows" — UK science fiction book club 1964
    • "The best science fiction stories of Isaac Asimov" — Moewig 1966
    • "Tales of the Near Future by the Master of Science Fiction" — Fawcett Crest 1969
    • "Author of the national bestseller Foundation's Edge" — Del Rey 1985 (overlapping with Advertising by Association)
  • The Rest of the Robots:
    • "They did Man's dirty work— but could they be trusted?" — 1966 Pyramid publication of Eight Stories from
    • "Science fiction's masterwriter at his most exciting!" — 1969 Pyramid publication of Eight Stories from
  • "A famous author makes the language of science accessible to all" — Mentor's cover of Words of Science and the History Behind Themfrom 1969
• Isaac Asimov and Janet Asimov's The Norby Chronicles: The Omnibus editions include "More Asimov Robots!" as a tagline beneath the title.
• Isaac Asimov and Robert Silverberg's The Positronic Man: "The poignant story of a robot's journey toward humanity" — Bantam Books 1995 paperback cover.
• "Honour has no place in survival" — Carve The Mark
• The Dark Artifices
  • "In a kingdom by the sea..." — Lady Midnight
  • "Would you trade your soul mate for your soul?" — Lord of Shadows
  • "What if damnation is the price of true love"? — Queen of Air and Darkness
• "Duchess or demon slayer — does Lady Helen have a choice?" — The Dark Days Club
• "Fairies. Knights. Princes. True Love. Think you know how the story goes? Think again..." — The Darkest Part of the Forest
• "This unusual book may shock you, will make you laugh and may break your heart, but you will never forget it!”—The Catcher in the Rye (Signet edition)
• "Scientific-fantastic Tales from all over the World" — Das Zeitfahrrad
• "The dreams that you FEAR will come true." — Disney Chills
• Divergent
  • "One choice can transform you" — Divergent
    • "She turns to face the future in a world that’s falling apart"
  • "One choice can destroy you" — Insurgent
    • "Fighting for survival in a shattered world… The truth is her only hope"
  • "One choice will define you" — Allegiant
    • "She must make her final choice…"
• "Would you abandon the world if it abandoned you?" — Eclipse
• "One boy... one dragon... a world of adventure." — Eragon
• The 5th Wave
  • "They are coming for us. All of us." — The 5th Wave
  • "How do you rid the Earth of seven billion human? Rid the humans of their humanity." — The Infinite Sea
  • "The enemy is other. The enemy is us." — The Last Star
• "Reader beware — you're in for a scare..." — Goosebumps
• "Before she was the Queen of Hearts she was just a girl who wanted to fall in love" — Heartless (2016)
• "Hauntings are our business..." — Lockwood & Co., later British printings
• "First friend, first girl, last words." — Looking for Alaska
• Mind to Mind:
  • "Nine stories of science fiction" — 1971 cover
  • "9 Tales of Telepathy" — 2009 cover
• The Mortality Doctrine:
  • "The Game is on..." — The Eye of Minds
  • "The takeover has begun" — The Rule of Thoughts
  • "The Game might just kill you" — The Game of Lives
• "When mice do more than point and click." — Mousenet
• "If not you, who else?" — Only You Can Save Mankind
• Possible Tomorrows:
  • "The outer reaches of space and time" — on the 1964 Pyramid Books cover.
  • "Groff Conklin presents five fabulous novels of tomorrow by Isaac Asimov and four other great science fiction authors" — on the 1971 Pyramid Books cover (incorporating In Case You Forgot Who Wrote It for both Groff Conklin as the editor and Isaac Asimov as the most famous of the five authors).
  • "Five odysseys to the furthest reaches of space and time" — on the 1973 Coronet cover.
• "What happens when the most beautiful girl in the world marries the handsomest [sic] prince in the world - and he turns out to be a son of a bitch?—The Princess Bride
  • "S. Morgenstern's classic tale of true love & high adventure." — In-Universe tagline for the unabridged book.
• "Unlock the magic within!" —Rainbow Magic
• "Power is a dangerous game" — Red Queen
  • "Kneel or Bleed" — Glass Sword
  • "All will burn" — King's Cage
• "They were expendable ... until they started comparing notes." — Redshirts
• "If you could live your life over again...." — Replay
• Spice and Wolf has the tagline of "Merchant meats spicy wolf". The author, Isuna Hasekura, has gone on record to say that the mispelled is intentional, but the exact meaning behind it is a secret.
• "Enter a magical world of friendship and fun!" - The Secret Kingdom
• "There's always a first time to save the world..." — Wonder Woman: Warbringer
• Young Bond
  • "Meet Bond. James Bond." — SilverFin
  • "Death is contagious." — Blood Fever
  • "Bond is back." — Double or Die
  • "Greed is a deadly force." — Hurricane Gold
  • "For king and country." — By Royal Command
  • "Lights, camera, murder." — Shoot to Kill
  • "Risk everything to win. Or lose your life." — Heads You Die
  • "The worst kind of enemy has a new kind of weapon." — Strike Lightning
  • "The dead don't stay buried. The past won't rest in peace." — Red Nemesis
• "I am tired of being used, hurt and cast aside. It is my turn to use. My turn to hurt." — The Young Elites
  • "Once upon a time, a girl has a father, a prince, a society of friends. Then they betrayed her, and she destroyed them all..." — The Rose Society
  • "There was once a time when darkness shrouded the world and the darkness had a queen." — The Midnight Star
• "17 stories and 2 short novels about the world of tomorrow by the greatest names in science fiction" — Operation Future
• Tesseract 1:
  • "Seven Stories of Science Fiction" — Beyond Control
  • "Three original novellas of Science Fiction" — Chains of The Sea
  • "They had not counted on the unrelenting dust and the incredible loneliness of Mars" — The Earth Is Near
  • "Interstellar war catches up with three unusual humans stranded on a backward planet." — The Galactic Rejects
  • "Nine stories of science fiction" — The Science Fiction Bestiary
  • "The unbound possibilities of science fiction" — Tesseract 1
• Science Fiction Special:
  • "Includes full length novels by Philip K. Dick, Gordon Dickson, Irving A Greenfield" — cover of Science Fiction Special 1
  • "Three full length books by Robert Silverberg, A.E. van Vogt, and E Mayne Hull, Charles L Harness" — cover of Science Fiction Special 4
  • "Containing the Murray Leinster Omnibus and the Philip Dick Omnibus" — cover of Science Fiction Special 6
  • "Two full length novels by Murray Leinster, A.E. van Vogt, and ten SF stories edited by Anthony Cheetham" — cover of Science Fiction Special 11
  • "Three books in one bargain volume" — cover of Science Fiction Special 25
  • "Three books in one bargain volume" — cover of Science Fiction Special 38
• Modern Masterpieces of Science Fiction:
  • "A distinguished anthology of Twentieth Century science fiction" — World Publishing Co 1965 cover.
  • "A unique collection of tales that are contemporary classics—from the most productive period of Science Fiction by Edward E. Smith, John W. Campbell, Edmond Hamilton, Robert A. Heinlein, Isaac Asimov, A.E. van Vogt, Arthur C. Clarke, Ray Bradbury, and other great modern writers" — Hyperion Press paperback 1974 cover.
• 18 Greatest Science Fiction Stories:
  • "The best Science Fiction stories of all time - chosen by the masters of science fiction"
  • "The stories the experts picked ..."
• Science Fiction Stories: "Authors Include
  Isaac Asimov
  Brian Aldiss
  H. G. Wells".
• Out of This World: "An Anthology of Science Fiction"
• The Great SF Stories:
  • "36 stories and novellas" — Isaac Asimov Presents: The Golden Years of Science Fiction
  • "28 stories and novellas" — Isaac Asimov Presents: The Golden Years of Science Fiction: Second Series
• My Best Science Fiction Story:
  • "As chosen by 25 outstanding authors" — 1949 Merlin Press cover
  • "The top science fiction authors choose the best stories they ever wrote" — 1954 Pocket Books cover
• "An examination of philosophical themes in science fiction, with seventeen stories by: Isaac Asimov, Robert A. Heinlein, Brian Aldiss, Stanisław Lem ...and others" — Philosophy and Science Fiction
• "You can't change who you are" —- 2012 cover of Red Moon Rising (Moore)
• "The greatest Science Fiction stories of all time, chosen by the members of the Science Fiction Writers of America" — cover of The Science Fiction Hall of Fame: Volume One
• Warrior Cats:
  • "Four Clans. One Destiny." (UK covers)
  • Firestar's Quest:
    • "The greatest adventure ever for ThunderClan's hero." (original hardcover)
    • "An all-new adventure for ThunderClan's hero." (original paperback)

Magazine

• Analog:
  • Some of the covers contain the following self-advertising; "The Largest Circulation of any Science-Fiction Magazine".
  • "Phantoms Of Reality A Complete Novelette of Adventure in the Fourth Dimension by Ray Cummings" and "The Beetle Horde A Startling Story by Victor Rousseau" — January 1930 cover
  • "Spawn Of The Stars A Complete Novelet of an Amazing Invasion of the Earth" — February 1930 cover
  • "Brigands Of The Moon A Thrilling Interplanetary Novel of Intrigue and Adventure by Ray Cummings" — March 1930 cover
  • "Monsters Of Moyen A Complete Novelet of a Miracle Man's Extraordinary Attempt to Dominate the Earth by Arthur J Burks" — April 1930 cover
  • "Murder Madness By Murray Leinster Charley Bell Fights to Stem the Swiftly Rising Tide of a Continent's Utter Enslavement" and "The Atom Smasher An Adventure into Time By Victor Rousseau" — May 1930 cover
  • "The Moon Master A Complete Novelet of an Amazing Lunar Adventure By Charles W Diffin" — June 1930 cover
  • "Earth, the Marauder An Extraordinary Novel of an Interplanetary Hegira from a World Grown Old and Cold By Arthur J Burks" — July 1930 cover
  • "Jetta Of The Lowlands A Thrilling New Novel" — September 1930 cover
  • "The Invisible Death By Victor Rousseau America Strikes Back at the Sinister Invisible Empire" — October 1930
  • "The Pirate Planet A Novel of Interplanetary Adventures and War By Charles Willard Diffin" — November 1930 cover
  • "The Ape Men Of Xlotli An Amazing Nether-World Novelette By David R Sparks" — December 1930 cover
  • "The Fifth Dimension Capsule A complete Novelette of an Extraordinary Interdimensional Rescue by Murray Leinster" and "The Gate To Xoran by Hal K Wells" — January 1931 cover
  • "The Tentacles From Below An Astounding Novelette of the Ocean Floor by Anthony Cilmore" and "Phalanxes Of Atlans by FVW Mason"— February 1931 cover
  • "Beyond The Vanishing Point A Tale of a Golden Atom — an Astounding Adventure in Size by Ray Cummings" — March 1931 cover
  • "Monsters Of Mars A Thrilling Interplanetary Novelette-Complete- by Edward Hamilton" — April 1931 cover
  • "Dark Moon A Novelette of Strange Adventures on a Mysterious New Satellite by Charles W Diffen" — May 1931 cover
  • "Manape The Mighty by Arthur J Burks" — June 1931 cover
  • "The Doom From Planet 4 by Jack Williamson" — July 1931 cover
  • "The Midget From The Island by HG Winter" and "The Moon Weed by Harl Vincent" — August 1931 cover
  • "The Sargasso Of Space An Interplanetary Adventure By Edmond Hamilton" — September 1931 cover
  • "The Red Hell Of Jupiter A Thrilling Interplanetary Novelette By Paul Ernst" — October 1931 cover
  • "...And then his skeleton appeared!" and "Hawk Carse An Exploit of the Greatest of Interplanetary Adventurers by Anthony Gilmore" and "Raiders Invisible by DW Hall" — November 1931 cover
  • "The White Invaders An Outstanding New Dimensional Novelette by Ray Cummings" — December 1931 cover
  • "Maiden Voyage by Vic Phillips" — January 1939 cover
  • "Crucible Of Power by Jack Williamson" — February 1939 cover
  • "Cloak Of Aesir by Don A. Stuart" — March 1939 cover
  • "Worlds Dont Care by Nat Schachner" — April 1939 cover
  • "Coils Of Time by P Schuyler Miller" — May 1939 cover
  • "Hermit Of Mars by Clifford Simak" — June 1939 cover
  • "Black Destroyer by A.E. van Vogt" — July 1939 cover
  • "The Luck Of Ignatz by Lester del Rey" — August 1939 cover
  • "Forces Must Balance by Manly Wade Wellman" — September 1939 cover
  • ""Skylark" Smith" and Gray Lensman" by E. E. Smith, Ph.D." — October 1939 cover
  • ""Skylark" Smith's greatest story Gray Lensman" — November 1939 cover
  • "Discord In Scarlet by A.E. van Vogt" — December 1939 cover
  • "Neutral Vessel, by Harl Vincent" — January 1940 cover
  • "If This Goes On—...," by Robert A. Heinlein" — February 1940 cover
  • ""Cold," by Nat Schachner" — March 1940 cover
  • ""Final Blackout" by L. Ron Hubbard" — April 1940 cover
  • ""Space Guards" by Phil Nowlan" — May 1940 cover
  • "The Roads Must Roll by Robert A. Heinlein" — June 1940 cover
  • "Crisis In Utopia by Norman L Knight" — July 1940 cover
  • "The Stars Look Down by Lester del Rey" — August 1940 cover
  • ""Slan!" By A.E. van Vogt" — October 1940 cover
  • ""Salvage" by Vic Phillips" — November 1940 cover
  • "Old Man Mulligan by P Schuyler Miller" — December 1940 cover
  • ""Sixth Column" by Anson MacDonald" — January 1941 cover
  • "Magic City by Nelson S Bond"— February 1941 cover
  • "Logic Of Empire by Robert A. Heinlein" — March 1941 cover
  • "The Stolen Dormouse by L. Sprague de Camp" — April 1941 cover
  • "Universe by Robert A. Heinlein" — May 1941 cover
  • "Time Wants A Skeleton by Ross Rachlynne" — June 1941 cover
  • "Methuselah's Children by Robert A. Heinlein" — July 1941 cover
  • "Jurisdiction by Nat Schachner" — August 1941 cover
  • "Nightfall by Isaac Asimov" — September 1941 cover
  • "By His Bootstraps by Anson MacDonald" — October 1941 cover
  • "Second Stage Lensman by E. E. "Doc" Smith" — November and December 1941 cover
  • "Breakdown by Jack Williamson" — January 1942 cover
  • "There Shall Be Darkness by C. L. Moore"— February 1942 cover
  • "Recruiting Station by A.E. van Vogt" — March 1942 cover
  • "Beyond This Horizon by Anson Mac Donald" — April 1942 cover
  • ""Asylum" by A.E. van Vogt" — May 1942 cover
  • "Bridle and Saddle by Isaac Asimov" — June 1942 cover
  • "United We Stand" — July 1942 cover
  • "Waldo by Anson MacDonald" — August 1942 cover
  • "Barrier by Anthony Boucher" — September 1942 cover
  • "Lunar Landing by Lester del Rey" — October 1942 cover
  • "Overthrow by Cleve Cartmill" — November 1942 cover
  • "The Weapon Shop by A.E. van Vogt" — December 1942 cover

Music

• The Beatles:
  • "The First Album by England's Phenomenal Pop Combo." — Meet the Beatles! (US)
  • "Remember, Sgt. Pepper's Lonely Hearts Club Band is The Beatles." — Sgt. Pepper's Lonely Hearts Club Band
  • "Nothing is real." — Yellow Submarine
• David Bowie albums:
  • "Wherein Ziggy Stardust makes himself manifest to all." — The Rise and Fall of Ziggy Stardust and the Spiders from Mars
  • "David Bowie is enough to drive 'Aladdin Sane.'" — Aladdin Sane
  • "The year of the Diamond Dogs." — Diamond Dogs
  • "Well worth stopping for." — Station to Station
  • "Two sides of Bowie you've never heard before." — Low
  • "Heroes":
    • "Tomorrow belongs to those who can hear it coming."
    • "There's Old Wave. There's New Wave. And there's David Bowie ..."
  • "David Bowie. Moving on once again. Explore a new quality of life." — Lodger
  • "Just when you think you know David Bowie, there's a new David Bowie to know." — The side project Peter and the Wolf
  • Scary Monsters (And Super Creeps):
    • "Often copied — never equalled." [sic]
    • "Ladies and gentlemen, the show begins..."
  • "The Main Event: David Bowie." — Let's Dance
  • "A night like no other..." — Tonight
  • "'Provocative lyric.' 'Powerful sound.' 'Precisely Bowie.'" — The single release of "Day-In Day-Out".
  • "Bowie. Soul. Period." — 1991 reissues of Young Americans and Station to Station
  • "Transmission of Rock 'n Roll." — Tin Machine II
  • Outside:
    • "There is only 1. David Bowie... or is there?"
    • "The mystery continues..."
  • "Classic Bowie, circa 2002." — Heathen
  • "Your idea of David Bowie here." — The Next Day
• David Byrne:
  • "15 pop songs with a decidedly Latin groove." — Rei Momo
  • "Prepare to get Byrned." — David Byrne
• "She's here." — Kate Bush's Lionheart
• "The truth about Phil Collins." — Phil Collins' Face Value
• Depeche Mode:
  • "Life in the so-called space age." — Black Celebration
  • "Pain and suffering in various tempos." — Playing the Angel
• "Where will you be when your Communiqué arrives?" — Dire Straits' Communiqué
• Peter Gabriel:
  • "Expect the unexpected..." — Car
  • "Which Peter Gabriel?" — Scratch
  • "Learn German the easy way." — Ein Deutsches Album, the German-language version of Melt
  • "Security can be shattering." — Security
  • "'Big Time'. Big tour. Big album. Big C.D. Big Noise." — The single release of "Big Time".
• Genesis:
  • "Revelation is the giving of knowledge to man. Genesis is the source of new knowledge." — From Genesis to Revelation
  • Wind & Wuthering:
    • "Masters of the wonders... weavers of fables... spinners of myths and mysteries... the storytellers of music. Genesis."
    • "Hear Genesis: Genesis Here."
  • "Their unmistakable sound as you've never heard it before." — ...And Then There Were Three...
  • "Expect some surprises." — Duke
  • "The ultimate Genesis album." — Invisible Touch
• Steve Hackett:
  • "And now there is one." — Please Don't Touch!
  • "Take the cure: Steve Hackett." — Cured
• "NO GENRE, ALL DRAMA" — Jhariah
• "Listen to This Ad" — John Lennon's Walls and Bridges.
• "One man... Two albums." — Nelly's Sweat / Suit
• "In the beginning there was Anthony Phillips." — Anthony Phillips' The Geese & the Ghost
• Queen's News of the World:
  • "We bring it to you as it happens."
  • "Current, informative, sometimes shocking, but always brilliant and absolutely up to date!"
• "The Original..." — Lou Reed's Transformer

Pinball

• "The beast is back!" — Alien (2017)'s 2021 remake

Podcasts

• "Do Evil Better." — Kakos Industries

Pro Wrestling

• "Where Future Legends Are Born" — All Pro Wrestling
• "We Can Save Pro Wrestling" — Anarchy Championship Wrestling
• "La Mejor Lucha Libre Del Mundo" — EMLL/CMLL
• "Like Nothing Else" — CZW
• "RINGS will declare the strongest man in the world." — Fighting Network RINGS
• "Pure heart, pure wrestling." — JWP
• "Watch the stars of tomorrow, shine today." — Pure Wrestling Association
• "Creating Excellence" — Ring of Honor
• "Cross The Line" — TNA
• "Where the Big Boys Play" — WCW (specifically WCW Monday Nitro)
• "Un Nuevo Mundo De Lucha Libre" — World Wrestling League
• WWE:
  • "Get The F Out!" — When it stopped being the WWF after losing a lawsuit to the World Wildlife Fund.
  • "Then. Now. Forever. Together." — The current tagline, introduced during the PG Era. The "Together" part was later added in 2021 after the crowds came back to live events.

Puppet Shows

• "Get wild about reading." — Between the Lions
• "You can do big things!" — Donkey Hodie
• "The next big thing." — Dinosaurs
  • "The funniest family in 60 million years!"
• Sesame Street:
  • "Helping kids grow smarter, stronger, and kinder."
  • "Fun, play and laughter. The gang is on the job."

Tabletop Games

• "The world's greatest roleplaying game." — Dungeons & Dragons^note Notice how the phrase "greatest [type of media]" shows up quite a few times on this page. Can't go wrong with a classic—as long as you deliver on your claim.
• "A party game for horrible people." — Cards Against Humanity
• Magic: The Gathering has started to use taglines for each of its blocks and sets.
  • The Alara Block
    • "Five worlds share one fate." — Shards of Alara
    • "The birth of one world. The death of five." — Alara Reborn
  • The Zendikar Block
    • "Deadly Perils, Priceless Treasures" — Zendikar
    • "A World Enraged" — Worldwake
    • "And Carnage Shall Follow" — Rise of the Eldrazi
  • "The Battle Rages On" — 2011 Core Set
  • The Scars of Mirrodin Block
    • "The Corrosion Begins" — Scars of Mirrodin
    • "Steel Yourself for War" — Mirrodin Besieged
    • "The Sharpest Steel is Tempered in Fire" — Mirrodin Pure
    • "The Grand Completion is Achieved" — New Phyrexia
  • "Gather Your Allies" — 2012 Core Set
  • "Ascend into Darkness" — The Innistrad Block
    • "Horrors Lurk Within" — Innistrad
    • "Command the Night" — Dark Ascension
• "Everything has a price." — Shadowrun
• "In the grim darkness of the far future, there is only war!" — Warhammer 40,000. Most armies have their own one too, sometimes doubling as their battle cry or rallying line:
  • "And they shall know no fear." — the Space Marines
  • "Death to the false Emperor!" — the Chaos Space Marines
  • "For every hero commemorated, a thousand martyrs die, unmourned and unremembered." — the Astra Militarum
  • "Blessed is the mind too small for doubt." — the Ecclesiarchy
  • "Their arrogance is matched only by their firepower." — the Eldar
  • "Their number is legion, their name is Death." — the Necrons
  • "Pray they don't take you alive." — the Dark Eldar
  • "WAAAGH!" — the Orks
  • "They are coming for us - flesh, body and soul!" — the Tyranids
  • "MAN VERSUS ALIEN IN DESPERATE BATTLE" - The spin-off board game, Space Hulk
• Most of White Wolf's The World of Darkness gamelines have at least one of these:
  • Old World of Darkness
    • "A Storytelling Game of Personal Horror." — Vampire: The Masquerade, all editions. Also "A beast I am, lest a beast I become."
    • "A Storytelling Game of Savage Horror." — Werewolf: The Apocalypse, 2nd and 3rd editions. "When Will You Rage?" for all editions.
    • "A Storytelling Game of Modern Magick." — Mage: The Ascension 1st edition
    • "... of Reality on the Brink." — Mage 2nd edition
    • "... of Death and Damnation." — Wraith: The Oblivion 1st edition
    • "... of Passion and Horror." — Wraith 2nd edition
    • "... of Modern Fantasy." — Changeling: The Dreaming, 1st and 2nd editions
    • "... of Righteous Fury." — Hunter: The Reckoning. Also "Inherit the Earth."
    • "... of Infernal Glory." — Demon: The Fallen
    • "Don't Look Back." — Orpheus
  • New World of Darkness:
    • "A Modern Gothic Storytelling Game." — Vampire: The Requiem
    • "A Storytelling Game of Savage Fury." — Werewolf: The Forsaken
    • "... of Modern Sorcery." — Mage: The Awakening
    • "... of Stolen Lives." — Promethean: The Created
    • "... of Beautiful Madness." — Changeling: The Lost
    • "... of Light and Shadows." — Hunter: The Vigil
    • "... of Second Chances." — Geist: The Sin-Eaters
    • "... of Immortal Souls." — Mummy: The Curse
    • "... of Techgnostic Espionage." — Demon: The Descent
    • "... of Endless Hunger." — Beast: The Primordial
    • "... of Vengeance." — Deviant: The Renegades
    • "... of Fighting Fear." — Princess: The Hopeful (unofficial fan-made expansion)
    • "... of Divine Right." — Dragon: The Embers (unofficial fan-made expansion)
    • "... of Forbidden Science" — Genius: The Transgression (unofficial fan-made expansion)
    • "... of Biblical Proportions" — Demon: The Redemption (unofficial fan-made expansion)
    • "... of Biological Horror" — Pathogen: The Infected (unofficial fan-made expansion)
• Each of the main books for first edition Scion has one:
  • Hero: "Find Your Destiny."
  • Demigod: "Live the Myth."
  • God: "Embrace Your Fate."
  • Ragnarok: "End the World."
  • Companion: "Master the Unknown."
• "Hope. Sacrifice. Unity." — Trinity
• Isaac Asimov's Robots:
  • "Beginner and advanced levels—fun for everyone" — cover
  • "Within 5 minutes you'll be on one of 356 possible courses to save the galaxy" — cover
• "Your mind is software. Program it. Your body is a shell. Change it. Death is a disease. Cure it. Extinction is approaching. Fight it." — Eclipse Phase

Theatre

• "Discover a whole new world in a whole new way." — Aladdin
• "Journey to the past." — Anastasia
  • "Her past is a mystery. Her future is an adventure."
• "See what all the fuzz is about." — Avenue Q
• "The most beautiful love story ever told comes to life on Broadway." — Beauty and the Beast
• "History just got all sexypants." — Bloody Bloody Andrew Jackson‎
• "God loves Mormons and He wants some more" — The Book of Mormon
• "Now and forever" — Cats
• "It must be believed to be seen" — Charlie and the Chocolate Factory
  • "Every ticket is Golden!"
  • "Imagine the wonders you'll find"
• "It would be criminal to miss it." — Chicago
• "There's only one singular sensation" — A Chorus Line
• "Glass slippers are so back." — Cinderella (Rodgers and Hammerstein) (2013 Broadway adaptation)
• "...try and find one!" — City of Angels
• "Discover your inner elf."— Elf
  • "The musical for every Buddy."
  • "See it with some Buddy you love."
• "It's the musical we had to have!" — Keating! The Musical
• "Can imagination be a souvenir? Actually, yes!" — La Nouba
• "See it now. Remember it forever." — The Lion King
  • "See the pride of Broadway."
  • "I just can't wait to see King."
• "The hardest part of falling in love is taking the first step." — The Little Mermaid (1989)
• Late in its original Broadway run, ads for Man of La Mancha asked "What? You've seen Man of La Mancha only once?"
• "Magical. Mischievous. Miraculous." — Matilda
  • "To change the world, it takes a little genius."
• "Nothing has ever held you like this." — Miss Saigon
• "Pure amazement. Pure imagination. Pure performance. Pure Cirque." — Mystère
• "They delivered the papers, until they made the headlines..." — Newsies
• "Love wins" — Rocky
• "It won the awards. It will win your heart." — The Secret Garden
• "Whos on Broadway." — Seussical
• "It sets entertainment back 1,000 years" — Spamalot (Inspired by one of the taglines of its source material, which "Sets the cinema back 900 years!")
• "So much happened before Dorothy dropped in." — Wicked
  • "The untold story of the witches of Oz."
  • "Everyone deserves the chance to fly."
• "Seriously." — Xanadu
• "Good grief! We're a hit!" — You're a Good Man, Charlie Brown (1999 Broadway revival)
• "5,000 Years of Civilization Reborn." — Shen Yun

Theme Parks

• In the Disney Theme Parks:
  • "Relive Captain Nemo's adventures...journey through liquid space!" — 20,000 Leagues Under the Sea
    • "See the giant squid from..."
  • "Visit the wonderful world of..." — Alice in Wonderland
  • “The imagination of Disney gone wild.” — Disney Animal Kingdom
  • "Climb aboard n' hang on for the wildest ride in the wilderness!!" — Big Thunder Mountain Railroad
    • "The wildest ride in the west!"
  • “A fun new state of Disney magic.” —California Adventure
  • "We are here to change the world." — Captain EO
  • "The Happiest Place On Earth!" — Disneyland
  • "A musical fantasy with an astonishing cast of audio-animatronic personalities!" — The Enchanted Tiki Room
    • "A musical luau with an astonishing cast!"
  • "The 21st century begins October 1st, 1982" — EPCOT Center
  • "It's coming and there is nothing on earth you can do about it." — ExtraTERRORestrial Alien Encounter
  • "A spectacular journey into the movies!" — The Great Movie Ride
  • "They've been dying to meet you at..." — The Haunted Mansion
  • "Take the trip you've always dreamed of." — Horizons
  • "Join the happiest cruise that ever sailed round' the world" — "it's a small world"
  • "For true-life adventure, ride the..." — Jungle Cruise
    • "Explore the mysterious rivers of adventure"
    • "Explore tropic rivers of adventure"
  • "Spin into the fun-filled world of Wonderland at the..." — Mad Tea Party
  • "The Most Magical Place On Earth!" — Magic Kingdom
  • "Race thru alpine passes and ice caverns in..." — Matterhorn Bobsleds
    • "What's gotten into the Matterhorn?" (1978, when the Abominable Snowman moved in)
  • "Take a motorcar to nowhere in particular..." — Mr. Toad's Wild Ride
  • "Discover the secrets of..." — Phantom Manor
  • "Sail with the wildest crew that ever sacked the Spanish Main" — Pirates of the Caribbean
  • "Rocket to outer space and back on thrilling..." — Space Mountain
    • "A journey through time and space"
  • "Explore uncharted seas!" — Submarine Voyage
  • "The Timekeeper would love to take the time to take you on a trip through TIME!" — The Timekeeper
  • "Drop in if you dare!" — The Twilight Zone Tower of Terror
    • "The tower is in control!"
    • "Never the same fear twice!"
    • "Last chance to check in" — Final Check-Out at California Adventure
  • "Celebrating friendship and beyond— Pixar Fest
• In the Universal Studios parks:
  • "It's a blast from the past, present, and future!" — Back to the Future: The Ride
    • "It's the greatest ride of all time!"
  • "Experience the ride of a lifetime." — E.T. Adventure
  • "His journey is now yours." — Harry Potter and the Forbidden Journey
  • "Take the show for a ride!" — Race Through New York Starring Jimmy Fallon
  • "His reign begins." — Skull Island: Reign of Kong
  • "It will blow you away!" — Twister...Ride it Out
  • "Live the adventure" — Universal's Islands of Adventure
  • "Are you ready?" — Universal Studios Escape
  • "Ride the movies." — Universal Studios Florida
    • "Jump into the action!"

Video Games

• The .hack R1 Games
  • "You're in their World Now" — Infection
  • "The Saga Continues" — Mutation
  • "Which Way Now?"
  • "The Last Stand" / "The Final Chapter" — Quarantine
• "Rome has fallen and the world is up for grabs." — Age of Empires II: The Age of Kings
• "A new legend begins." — Alundra 2
• "Your weapon is choice." — Alpha Protocol
• "One champion must stand alone..." — AMID EVIL
• "Welcome to the neon-covered, 2D-meets-3D cyberpunk world." — ANNO: Mutationem
• "You are not here." — Antichamber
• "Two young girls explore a shattered world filled with sound; a past to be uncovered" — Arcaea
• "Rage never dies." — Asura's Wrath
• "It's not always about saving the world." — Atelier Sophie: The Alchemist of the Mysterious Book
• The Azure Striker Gunvolt series:
  • "The evolution of 2D Action games!! When lightning strikes, a new legend will be born." — Azure Striker Gunvolt
  • "The ultra-refined 2D side-scrolling action you remember from 'Azure Striker Gunvolt' is recharged and better than ever!" — Azure Striker Gunvolt 2
  • "Fates are sealed as paradigms shift and a new era unfolds." — Azure Striker Gunvolt 3
  • "Get ready for the apeX of 2D action!" — Luminous Avenger iX
  • "Break into the new apeX of 2D action!" — Luminous Avenger iX 2
  • "From the 8-bit generation. For the 8-bit generation!" — Mighty Gunvolt
  • "Gunvolt and Beck's universes collide in a brand new virtual world!" — Mighty Gunvolt Burst
• "A Slice of Life RPG featuring mysterious worlds within paintings." — Atelier Lydie & Suelle: The Alchemists and the Mysterious Paintings
• "20 years of Atelier history!" — Nelke and the Legendary Alchemists: Ateliers of the New World
• "You will believe a bear can fly" — Banjo-Kazooie
  • "Fly like a bear and climb like a bird"
• "The Bear & Bird are back!" — Banjo-Tooie
• The Batman: Arkham Series:
  • "Welcome to the madhouse." — Batman: Arkham Asylum
  • "Arkham has moved." — Batman: Arkham City
  • "Be vengeance. Be the night. Be the Batman." — Batman: Arkham Knight. The latter third was reused for Return to Arkham.
  • "Your enemies will define you." — Batman: Arkham Origins
• BEMANI series:
  • "A real-time dance music game hard and extreme. That's beatmania!! It's too cool!" — beatmania
  • "The ultimate system beatmania deluxe version." — beatmania IIDX
  • "The latest evolution machine" — beatmania III
  • "Your thundering sound become the flash light that pierces soul of crowd. Get the whole world into the Voltex... Next Generation Music Game." — Sound Voltex
• "Fear the Machine." — Bendy and the Ink Machine
• "The Revolution Begins." — Brink!
• "Shmup for everyone." — Bullet Hell Monday, Bullet Hell Monday Finale
  • "Clear rate less than 1.0%." — Bullet Hell Monday Black
• "Kill with Skill." — Bullet Storm
• "Powerful magic. Massive guns. Extreme destruction." — Bullet Witch
• "The easiest mode is 'Hard'." — BUTCHER
• "There's a soldier in all of us." has been used in the live-action trailers for every Call of Duty since Black Ops.
  • "The future is black." — Call of Duty: Black Ops II
  • "Power changes everything." — Call of Duty: Advanced Warfare
• "Fighting game fans rejoice!" — Capcom vs. SNK: Millennium Fight 2000
  • "Two of the best fighting games come together... again!" — Capcom vs. SNK 2: Mark of the Millennium
• "The love triangle is now a love square!" — Catherine: Full Body
• "Savage by nature!" — Chaos Legion
• "Hunt as a pack or die like a dog." — Chrome Hounds
• "It's about time." — Chrono Trigger
  • "Destiny has but one soul", "The end is coming... which ending will it be?", and "Challenge Fate!" — Chrono Cross
• "What a hell are you gonna make?" (Gratuitous English sic) — Code R
• "Never Drive Alone." — The Crew
• "The real you is not enough." — Cyberpunk 2077
• "John Romero's about to make you his bitch. Suck It Down." — Daikatana
• "The horseman cometh" — Darksiders
  • "What starts with War...Ends with Death" — Darksiders II
• "Prepare to Die" — Dark Souls
  • "Go beyond death" — Dark Souls II
  • "Hunt your nightmares." — Bloodborne
  • "Now only embers remain" — Dark Souls III
• "Rise Up" — Dark Void
• "Death is not an escape." — Dead by Daylight
• "This is what awesome looks like." — Deadpool
• "If at first you don't succeed...die, die again." — Deathloop
• "Tomorrow is in your hands." — Death Stranding
• "Death smiles at us all. Lolis smile back!" — Deathsmiles
• "Danger. Darkness. Dwarves." — Deep Rock Galactic
• "Become Legend" — Destiny
  • "New Legends Will Rise" — Destiny 2
• "One giant step on mankind" — Destroy All Humans!
• "I am one of them. This is our story." — Detroit: Become Human
• "It's not the end of the world, but you can see it from here." — Deus Ex: Human Revolution
• "Revenge solves everything." — Dishonored
  • "Take back what's yours." — Dishonored 2
• "A story waiting for you to make it happen." — Disney's Animated Storybook
• Devil May Cry series:
  • "Part man. Part demon. Pure vengeance." — Devil May Cry
  • "Unleash your inner demon." — Devil May Cry 2
  • "Ladies and gentlemen, welcome to Hell." — Devil May Cry 3: Dante's Awakening
  • "Set free the devil inside." — Devil May Cry 4
  • "Face your demons." — DmC: Devil May Cry
  • "The devil you know returns." — Devil May Cry 5
• "Who's next?" — DNF Duel
• Doom:
  • "Doom...where the safest place is behind a trigger!" — Doom, shareware release
  • "Let the obession begin. Again." — Doom II
  • "This is it. The end. The final chapter in the Doom series. It's Doom with two new 32-level episodes. It's time to finish what you started." — Final Doom
  • "To Hell with you." — Doom 64
  • "True evil never dies" — Doom³: Resurrection of Evil
  • "Fight like hell." — DOOM (2016)
  • "Raze Hell." — DOOM Eternal
• "True power knows no limits!" — Dragon Ball FighterZ
• "One must always reign beneath..." — DUSK
• "Shoot! Snatch! Destory!" — Einhänder (Japanese version)
• "Live another life, in another world." — The Elder Scrolls
• "400 billion star systems. Infinite freedom. Blaze your own trail." — Elite Dangerous
• "See how far a kind word and a gun will get you." — Empire of Sin
• "Unleash the power of the brush." — Epic Mickey
• "Cross the bridge between dreams and reality." — Eternal Sonata
• "Hunt together. Kill alone." — Evolve
• "Welcome to the endangered species list." — Extermination
• "War... war never changes." — Fallout series
  • "But men do, through the roads they walk" — Fallout: New Vegas
• "Anything can happen. Everything will." — Far Cry 5
• Final Fantasy
  • "Learn from the past." — Final Fantasy Anthology (Compilation of Final Fantasy V and Final Fantasy VI)
  • "The birth of adventure." — Final Fantasy Origins (Compilation of Final Fantasy and Final Fantasy II)
  • "The birth of a generation" — Final Fantasy II
  • "A Tale Untold" — Final Fantasy III for Nintendo DS
  • "Bid farewell to your bloodstained past." — Final Fantasy IV
  • "The Wind Crystal Shatters..." — Final Fantasy V
  • "An Ancient War Rekindled" — Final Fantasy VI
  • "The story continues where it all began..." and "Men cry not for themselves but for their comrades." — Crisis Core -Final Fantasy VII-
  • "The story of a love that can never be, and a hatred that always was." and "One man can make a difference that lasts forever." — Final Fantasy VII
    • "The legend returns for all generations." — Final Fantasy VII Remake
    • "Another Possibility for a Remake." — Final Fantasy VII: Ever Crisis
  • "The chequered destiny of two men who continuously plunge their mighty souls into battle..." and "The last great love story of the 20th century." — Final Fantasy VIII
  • "The crystal comes back." — Final Fantasy IX
  • "The world lies on the brink of destruction. Only a select few may be able to save it." — Final Fantasy X
  • "Last time she saved the world. This time it's personal." — Final Fantasy X-2
  • "Discover the secret that will unravel an empire." — Final Fantasy XII
    • "Return to the world of Ivalice." — Final Fantasy XII: The Zodiac Age
  • "The battle within begins." — Final Fantasy XIII
  • "Change the future." — Final Fantasy XIII-2
  • "How will you spend your final days?" — Lightning Returns: Final Fantasy XIII
  • "This is a fantasy based on reality." — Final Fantasy XV
  • "The legacy of the crystals has shaped our history for long enough." — Final Fantasy XVI
  • "Your fantasy. Your fight." — Dissidia Final Fantasy NT
• Five Nights at Freddy's
  • "Can you survive Five Nights at Freddy's?"/"Are you ready for Freddy?" — Five Nights at Freddy's 1
  • "No place to run. And exactly one place to hide." — Five Nights at Freddy's 2
  • "He will come back. He always does. We have a place for him." — Five Nights at Freddy's 3
  • "What is it that you think you see?" — Five Nights at Freddy's 4
  • "Don't hold it against us." — Five Nights at Freddy's: Sister Location
  • "Everything is working as intended!" — Five Nights at Freddy's VR: Help Wanted
  • "With the Fazbear Funtime Service, you'll never be alone again!" — Five Nights at Freddy's AR: Special Delivery
  • "The next chapter in fear." — Five Nights at Freddy's: Security Breach
• "Don't take shelter. Make it." — Fortnite
• "Fight Your Way to Freedom!" — Freedom Wars
• "Destroy Jason... if you can!" — Friday the 13th
• "Their fate is in your hands." — Fuga: Melodies of Steel (PV trailer)
• Fuga: Melodies of Steel 2:
  • "This… is my story!" (pre-release)
  • "From the valley between hope and despair — Make your way forth!" (post-release)
• "Legends don't die, they get better!" — Garou: Mark of the Wolves
• Gears of War
  • "Hope runs deep." — Gears of War 2
  • "Brothers to the End" — Gears of War 3
• "Step into a vast, magical world of adventure." — Genshin Impact
• "What evils will you uncover in the haze of Gloomwood?" — Gloomwood
• "Defy all Gods" — God Eater
• "Give danger a hand!" — God Hand
• "The end begins..." — God of War II
• "Worthy of a Standing Ovation!" — Grand Piano Keys
• "Liberty City, USA, the worst place in America." — Grand Theft Auto III
• "Welcome to the 1980's." — Grand Theft Auto: Vice City
• "What does the American dream mean today?" — Grand Theft Auto IV
• "The real driving simulator." — Gran Turismo
• "ARE YOU GREAT? WE ARE GREAT!" — Great Mahou Daisakusen
• "Go big, or never go home." — Grounded
• "Buckle up, it's time to rock." — Guilty Gear Xrd -SIGN-
• "KICK THEIR ASS!" — Gungrave
• "You are the wild card." — Gwent: The Witcher Card Game
• "Run. Think. Shoot. Live." — Half-Life
  • "Run. Think. Shoot. Live. Source." — Black Mesa
• "Finish the fight." — Halo 3
• "Does love really conquer all?" — Haven (2020)
• "Use your head?" — Head Panic
• "How far would you go to save someone you love?" — Heavy Rain
• "Keep your dignity." — Hellsinker
• "Feel the beat." — Hi-Fi RUSH
• "Rise above our ruin." — Horizon Forbidden West
• "Fight for what's beautiful in the world" — Honkai Impact 3rd
• "May this journey lead us starward." — Honkai: Star Rail
• "Do you like hurting other people?" — Hotline Miami
• "Is there anything you'd give up everything to defend?" — Immortal Defense
• "Being a hero is optional." — inFAMOUS 2
  • "Enjoy your power." — inFAMOUS: Second Son
• "What If? our greatest heroes became our greatest threat?" — Injustice: Gods Among Us
  • "Every battle defines you." — Injustice 2
• "This world is better left to Jak." — Jak II
• "Unite to Fight." — Jump Force
• "Impress the gods!" — Jotun
• "Sweep the heavens. Scourge the earth." — Kid Icarus: Uprising
• The King of Fighters:
  • "Burn To Fight." — The King of Fighters XIV
  • "Shatter All Expectations." — The King of Fighters XV
• "You never know who you'll run into next." — Kingdom Hearts (first game)
  • "What mattered the most was remembered the least." — Kingdom Hearts: 358/2 Days
  • "Adventure is in the cards." — Kingdom Hearts: Chain of Memories
    • "Memory is the key." — Kingdom Hearts: Re:Chain of Memories
  • "The story is not over." — Kingdom Hearts II
  • "Three friends, three destinies. Everything will link back to the beginning." — Kingdom Hearts: Birth by Sleep
    • "Destiny is never left to chance." — alternate tagline
  • "Darkness becomes light, light falls into darkness." — Kingdom Hearts 3D [Dream Drop Distance]
• "The 3-D action fantasy that is attracting RPG players in waves!" — Lagoon, Super Nintendo version
• "Scramble to shooting world!" — Last Resort
• The campaigns in Left 4 Dead:
  • "Curing the infection... one bullet at a time." — No Mercy
  • "Hell has come to Earth. Those four are gonna send it back." — Death Toll
  • "Their flight just got delayed. Permanently." — Dead Air
  • "No hope. No cure. No problem." — Blood Harvest
    • Survival-only campaign: "It doesn't end well." — The Last Stand
  • "Crashing will be the easiest thing they do today." — Crash Course, the downloadable campaign released in 9/2009.
  • "It's your funeral." — The Sacrifice
• Left 4 Dead 2 brings us:
  • "Prices aren't the only thing getting slashed." — Dead Center
  • "You must be this tall... TO DIE!" — Dark Carnival
  • "The only cure is dying." — Swamp Fever
  • "Come Hell and High Water." — Hard Rain
  • "This time it all goes south." — The Parish
  • "No one survives forever." — The Passing
  • "The fields have eyes, the trees have ears... and we have guns." — Cold Stream
• The Legend of Heroes: Trails:
  • "Embark on the largest adventure ever to grace a handheld!" - The Legend of Heroes: Trails in the Sky
  • "Welcome to Crossbell." - The Legend of Heroes: Trails from Zero
  • "A hero's duty, a city's fate." - The Legend of Heroes: Trails to Azure
  • "Rank means nothing. Skill means everything." - The Legend of Heroes: Trails of Cold Steel
  • "Peace is but a memory." - The Legend of Heroes: Trails of Cold Steel II
  • "The legend of Class VII begins anew." - The Legend of Heroes: Trails of Cold Steel III
    • "The embers of war are about to ignite."
  • "In a world ablaze with war, heroes must unite." - The Legend of Heroes: Trails of Cold Steel IV
  • "Where one trail ends, another begins." - The Legend of Heroes: Trails into Reverie
• The Legend of Zelda:
  • "Experience the challenge of endless adventure." (The Legend of Zelda)
  • Zelda II: The Adventure of Link has two:
    • The Hyrule fantasy continues...
    • Another journey of ultimate challenge in the fantasy world of Hyrule.
  • "Fantasy and Reality Collide In a Land of Enchantment" (The Legend of Zelda: A Link to the Past)
  • "Have Ye What it Takes?" (The Legend of Zelda: Ocarina of Time)
  • "The Power is in the Masks." (The Legend of Zelda: Majora's Mask)
  • "Play Both for the Ultimate Adventure!" (The Legend of Zelda: Oracle Games)
  • The Legend of Zelda: The Wind Waker has a bunch:
    • "An evil wind is rising." (From the back of the US game box)
    • "Tragedy strikes a peaceful island, and the Legend of Zelda begins anew!" (From the GameCube menu description)
    • "The legend is reborn." (poster)
  • "One Destiny, Four Links!" (The Legend of Zelda: Four Swords Adventures)
  • "The Magic of the Minish Cap" (The Legend of Zelda: The Minish Cap)
  • The Legend of Zelda: Twilight Princess has two:
    • "Become a Legend" (From the back of the US game box)
    • "As darkness falls, a hero will rise."
  • "Take Control of an Epic New Adventure!" (The Legend of Zelda: Phantom Hourglass)
  • "Ride into adventure with Link and Princess Zelda." (The Legend of Zelda: Spirit Tracks)
  • "The Birth of the Legend." (The Legend of Zelda: Skyward Sword)
  • "A New Adventure in the Beloved World of Hyrule!" (The Legend of Zelda: A Link Between Worlds)
  • "It's dangerous to go alone... so don't!" (The Legend of Zelda: Tri Force Heroes)
  • "The shadow of Calamity Ganon rises over the ashes of Hyrule..." (The Legend of Zelda: Breath of the Wild)
• "You're gonna need a bigger imagination." — LEGO Dimensions
  • "Break the rules."
• "Kick some bricks in I through VI!" — LEGO Star Wars: The Complete Saga
  • "The galaxy is yours." — LEGO Star Wars: The Skywalker Saga
• Leisure Suit Larry:
  • "Looking for a good time?" — Leisure Suit Larry 1: In the Land of the Lounge Lizards
  • "If you look up the word "nerd" in the dictionary, you're liable to find Leisure Suit Larry's picture as a definition." — Leisure Suit Larry 2: Looking for Love (in Several Wrong Places)
  • "Are you a smooth, suave, single guy on the make, or maybe you fancy yourself the sleek, sexy femme fatale?" — Leisure Suit Larry 3: Passionate Patti in Pursuit of the Pulsating Pectorals
  • "Sex, thugs and rock 'n roll." — Leisure Suit Larry 5: Passionate Patti Does a Little Undercover Work
  • "Play this game. Play it hard." — Leisure Suit Larry 6: Shape Up or Slip Out!
  • "Will Larry hit bottom? Or dock his little dinghy?" — Leisure Suit Larry 7: Love for Sail!
  • "Help Larry earn a BA in T&A." — Leisure Suit Larry: Magna Cum Laude
  • "Larry is back! And this time, he's on the silver screen!" — Leisure Suit Larry: Box Office Bust
  • "Hey ladies, I'm back in business!" — Leisure Suit Larry: Wet Dreams Don't Dry
• "Ship just got real." — Leviathan: Warships
• "Forget reality. Surrender to your darkest dreams." — Limbo of the Lost
• maimai:
  • "maimai is a new type dance game from sega corporation. Are u ready? Lights! Camera! Action!!"
  • "Clean up all stereotypes"
• "11 psychics with MATERIA venture into a mysterious tower to stop 'THE END' an agent of the apocalypse." — Lost Dimension
• "Many decisions lie ahead. None of them are easy." — Mass Effect
  • "They say it's a suicide mission. Prove them wrong." — Mass Effect 2
  • "Take Earth back." — Mass Effect 3
• "New York. Fugitive. Undercover cop. Nothing to lose" — Max Payne
• "Melty Blood is reborn." — Melty Blood: Type Lumina
• "War has changed." — Metal Gear Solid 4: Guns of the Patriots
  • "Cut at will. Cut what you will." — Metal Gear Rising: Revengeance
  • "In Outer Heaven, men become demons." — Metal Gear Solid V: The Phantom Pain
• "Fear the future" — Metro 2033
  • "Enter the Metro" — Metro: Last Light
  • "The future is still all I fear" — Metro Exodus
• "Evil must be destroyed. But first, it must be found." — Metroid Prime
  • "Let there be light." — Metroid Prime 2: Echoes
• "Classic Japanese side-scrolling action... transformed!" — Mighty No. 9
• Parodied by Minecraft with its pulsing title screen "splashes". Notably, one of the phrases that can appear is "Less addictive than TV Tropes!"
• "Biggest danger. Smallest hero." — Mini Ninjas
• Mr. Do!:
  • "Eating, throwing or crushing... Mr. Do! is very active!"
  • "...The apple of your eye!" (alternate)
• "In the world of Monster Hunter, you are never alone." — Monster Hunter
• "Every adventure has to pay off." — Moonlighter
• Mortal Kombat:
  • "So real, it hurts." — Mortal Kombat (1992)
  • "Nothing, nothing can prepare you." — Mortal Kombat II
  • "There is no knowledge that is not power." — Mortal Kombat 3
  • "Hand to hand Kombat was only the beginning." — Mortal Kombat 4
  • "Who's next?" — Mortal Kombat X
  • "You're next." — Mortal Kombat 11
  • "It's in our blood." — Mortal Kombat 1
• Mother:
  • "No crying until the end." — EarthBound Beginnings
  • "This game stinks." — EarthBound (1994)
  • "Strange. Funny. Heartrending." — Mother 3
  • "Truancy, adventure, and an aversion to business suits!" — Mother 4 (Fan Sequel)
• "Stop watching. Start winning. Take control." - Motorsport Manger (PC version)
• "Back to the nightmare." — NAM-1975
• "Embark on a clay adventure that breaks the mold." — The Neverhood
• "At the end of everything, hold on to anything." — Night in the Woods
• "Adventure that turns fear into fun." — Nightmare Ned
• "RETAIL IS HELL." — Night of the Consumers
• "An epic tale of two intertwined worlds starts now." - Ni No Kuni: Cross Worlds
• "Make, Play, and Discover." — Nintendo Labo
• "Every planet procedural. Every planet unique. Every planet unexplored." — No Man's Sky
• "A nice game for cute children." — OFF
• "God. Hero. Hunter. Savior." — Ōkami
• "One man. One solution. One state of mind." — One
• "Welcome to the future. Try not to break it." — The Outer Worlds
• Overwatch:
  • "The world needs heroes."
  • "Chase the truth." — Storm Rising campaign
• "Release your PAC-PASSION in the MUSEUM+!" — Pac-Man Museum+
• "Heaven's got a hitman." — Painkiller
• "Stick the world together!" — Paper Mario: Sticker Star
• "The worst foe lies within the self..." — Parasite Eve
• Like the campaigns in Left 4 Dead, the heists in PAYDAY: The Heist:
  • "Time to cash out." — First World Bank
  • "Stay off the streets." — Heat Street
  • "The definition of safe house is changing." — Panic Room
  • "Take no prisoners." — Green Bridge
  • "20 million reasons to avoid guards and gunfire." — Diamond Heist
  • "All that stands between them and 16 bars of gold is a lot of dead pigs." — Slaughterhouse
  • "Everything is fake." — Counterfeit
  • "Nothing is certain but death and taxes." — Undercover
  • "Spilling some blood can't be the end of the world." — No Mercy
• "Reach out to the truth." — Persona 4
• "You are a slave. Want emancipation?" — Persona 5
  • "Changing the world takes heart." — Persona 5 Royal
  • "Strike fast. Strike smart. Strike back." — Persona 5 Strikers
• "You are not the only hero." — Phantasy Star Online
• "Get bigger kicks fighting phantoms!" — Phantom Fighter
• "Ancient Archrivals on a Rampage!" — Pigskin: 621 AD
• "What can change the nature of a man?" — Planescape: Torment
• "Get ready to soil your plants!" — Plants vs. Zombies
• Pokémon:
  • "Gotta Catch 'Em All" — although it was not used during Generations III, IV, and early Generation V
  • The Japanese tagline is "Get more Pokémon."
• "This is not a game about ponies." — Pony Island
• "Welcome to the nightmare of Ramses' tomb." — Powerslave
• "Now you're thinking with portals." — Portal
• "Every life is precious. Except his." — Prinny: Can I Really Be the Hero?
• "Two new episodes. Sixteen new levels. One way out." — Quake: Dissolution of Eternity
• "A new cyberpunk adventure." — Read Only Memories
• "Would you stake your life on a world that cannot be saved?" — The Reconstruction
  • "Where were you when the universe ended?" — I Miss the Sunrise
• "This is a story of the fight of the resistance military forces and the earth military forces." — RefleX
• Resident Evil:
  • "The door to safety is now shut." — Resident Evil 0
  • "Before the mansion. Before the disaster. Evil is born." — Resident Evil 0
  • "They escaped into the mansion, where they thought it was safe ... yet ..." — Resident Evil
  • "Enter the survival horror." — Resident Evil 1
  • "Remember. Reality. Rebirth." — Resident Evil (Remake)
  • "Can you survive the horror?" — Resident Evil 2
    • "A rookie cop's first day on the job. A student searching for her missing brother. A city on the verge of collapse." — Resident Evil 2 (Remake)
  • "It's in your blood." — Resident Evil 3
  • "Don't be afraid of the dark ... be afraid of what it hides ..." — Resident Evil – Code: Veronica
  • "Evil evolves." — Resident Evil 4
  • "A fear you can't forget." — Resident Evil 5
  • "No hope left." — Resident Evil 6
  • "Horror comes home." — Resident Evil 7: Biohazard
  • "His story comes to a close." — Resident Evil Village
• "Music is the weapon" — Revolution X
• Rock of Ages:
  • "Rock beats everything." — Rock of Ages
  • "Now 40% less historically accurate!" — Rock of Ages 2: Bigger and Boulder
  • "Fortune favors the bould...er." — Rock of Ages III: Make & Break
• Saints Row:
  • "Sinners welcome." — Saints Row
  • "East side. West side. Your side." — Saints Row 2
  • "Strap it on." — Saints Row: The Third
  • "From the Crack House to the White House." — Saints Row IV
  • "Bad Versus Evil." — Agents of Mayhem^note spin-off sequel of the Saints Row series
• "Write anything. Solve everything." — Scribblenauts
• "Thousands stand before you. Thousands must die!" — Sengoku Basara: Samurai Heroes
• "No cover, all man." — Serious Sam 3: BFE
• "Some mountains are scaled. Others are slain." — Shadow of the Colossus
  • "The final blow is the hardest." ^note "Saigo no ichigeki wa, setsunai." (Japanese tagline)
  • "How far will you go for love?" (Alternate English tagline)
• Silent Hill:
  • "Every town has its secrets. Some are just darker than others." — Silent Hill
  • "The fear of blood tends to create fear for the flesh." — Silent Hill 1
  • "Some fear death. Others pray for it." — Silent Hill 2
  • "The silence is broken." — Silent Hill 2
  • "If you think it's scary being lost, just wait 'til you're found." - Silent Hill 3
• "Save Springfield! By foot. By car. By the seat of your pants." —The Simpsons Hit & Run
• "Play with life." — The Sims
• "Go ahead. Play God." — SMITE
• "There's a new thief in town!" — Sly Cooper and the Thievius Raccoonus
  • "He's one cunning, devious, Thievius Raccoonus!" (alternate)
• Sonic the Hedgehog:
  • "Super Speed! Super Graphics! Super Attitude!" — Sonic the Hedgehog
  • "ARE YOU UP 2 IT?" — Sonic the Hedgehog 2
  • "It's 3 times the fun!" — Sonic 3 & Knuckles
  • "Blue is back!" — Sonic 3D: Flickies' Island
  • "Race for the goal with Sonic and his pals!" — Sonic R
  • "The Original Hero Is Back!" — Sonic Adventure
  • "What kind of hedgehog are you?" — Sonic Adventure 2
  • "A Tough Team for a Tough Job." — Sonic Heroes
  • "Sonic and pals are gearing up for some brawling action!" — Sonic Battle
  • "Hero or villain? You decide." — Shadow the Hedgehog
  • "Double the screens... Double the excitement!" — Sonic Rush
  • "This time, speed won't be enough..." — Sonic the Hedgehog (2006)
  • "The land of mystery meets the legend of speed." — Sonic and the Secret Rings
  • "The difference is night and day." — Sonic Unleashed
  • "Are you worthy?" — Sonic and the Black Knight
  • "3 Eras, 2 Sonics, 1 Epic Adventure!" — Sonic Generations
  • "Rise against the Deadly Six!" — Sonic Lost World
  • "By the Mania, for the Mania." — Sonic Mania
  • "Join the uprising." — Sonic Forces ^note "Join the resistance" has also been used.
    • "Ready, set… Sonic!" — Sonic Forces: Speed Battle
  • "Gear Up. Speed Up." — Team Sonic Racing
  • "Forge a new frontier." — Sonic Frontiers
• "COGNITO ERGO SUM" — SOMA
• "Let's Go Tenjiku!" ^note "Tenjiku" (天竺) is the archaic name for India used in Journey to the West. — SonSon
• "Welcome to the stage of history." — Soul Edge (introduced in the PS1 port, named Soul Blade overseas)
  • "Transcending history and the world, a tale of swords and souls, eternally retold." — Soul Blade (reused in Soulcalibur II and trailers for SCIV)
  • "Welcome back to the stage of history." — Soulcalibur (reused in III and V)
  • "The legend will never die." — Soulcalibur (originally the announcer's Game Over quote in Soul Edge and reused as such in most of the sequels)
  • "Chosen by history, a man becomes a hero. Engraved into history, a hero becomes a legend." — Soulcalibur Legends
  • "What's within your soul?" — Soulcalibur IV
  • "Two swords, two generations, one destiny." — Soulcalibur V
  • "Bring more than your fists to the fight." — Soulcalibur VI
• "An epic quest to become... cool." — South Park: The Stick of Truth
• "30 years old and still worth every point!" — Space Invaders Extreme
• "How will you create the universe?" — Spore
• "War is coming. With all its glory — and all its horror." — Starcraft II
• "The human adventure is just beginning." — Starfleet Adventures, borrowing from Star Trek: The Motion Picture
• Street Fighter:
  • "Who is the strongest Street Fighter?" — Street Fighter II: The World Warrior (European flyer)
  • "The legend lives on..." — Street Fighter Alpha: Warriors' Dreams (American flyer)
  • "The new fierce battle is about to begin...!" / "Let your mighty fist shine!" — Street Fighter Zero 2
  • "Better increase your occupancy permit." — Street Fighter Alpha 3
  • "Fighting is my nature." — Street Fighter III: New Generation (European flyer)
  • "You can't escape!" — Street Fighter III: 2nd Impact: Giant Attack (European flyer)
  • "Prepare to strike... Now!" — Street Fighter III: 3rd Strike: Fight for the Future
    • "Strike up the profits!" (American flyer)
  • "Each with the will of their own, they rise again." — Street Fighter EX2 (European flyer)
  • "Struggle! Journey! Resurface! ...and Reunite!" — Street Fighter EX2 Plus (European flyer)
  • "Let's take this outside." — Super Street Fighter IV 3D Edition (the first portable version)
  • "Rise Up!" — Street Fighter V
  • "Your Moment. Your Fight." — Street Fighter 6
• "Anyone can make it. Everyone can play it." — Super Mario Maker
• "Settle it in Smash!" — Super Smash Bros. for Nintendo 3DS and Wii U
• "Wanted on the Endless Frontier." — Super Robot Wars OG Saga: Endless Frontier
• "Everyone is Here!" — Super Smash Bros. Ultimate
• "Be a King rather than Expert!" — Tatsujin Ou^note 達人王, lit. "Expert King", hence the slogan / Truxton II
• "The best fights are personal." — Tekken 7
  • "Fist meets fate." — Tekken 8
• "Live by honor. Kill by stealth." — Tenchu 2
• "The spaceship delight of the century. And you're at the controls!" — Terra Cresta
  • "Dock in, form up, and FIRE!" — Sol Cresta
• "Adorable animals, serious combat." — Them's Fightin' Herds
• "In war, not everyone is a soldier." — This War of Mine
• "A rhythm violence game" — Thumper
• "Become a Tiger for the Win!" — Tiger Road
• "A survivor is born" — Tomb Raider
• "Your World Will Burn." — Total War: Attila
• "Sometimes, Evil Wins." — Tyranny
• "Mankind is dead. Blood is fuel. Hell is full." — ULTRAKILL
• Uncharted:
  • "One ordinary man... one extraordinary adventure." — Uncharted: Drake's Fortune
  • "There is no trust, no loyalty, no honor among thieves." — Uncharted: Among Thieves
• "Rule the Night." — Under Night In-Birth (English version of Exe:Late [cl-r])
• "The friendly RPG where nobody has to die." — Undertale
• "Come dance on your grave." — Vampire: The Masquerade – Bloodlines 2
• "Don't beat 'em, join 'em!" — Viva Piñata
• "Roar through at over 300 km/h" — Wangan Midnight Maximum Tune
• "If death couldn't stop him, can you?" — Warcraft III: The Frozen Throne
• "Ninjas play free" — Warframe
• "Be the bad guy." — Wario Land: Super Mario Land 3
• "Some lies are worth living." — Wild ARMs XF
• "A Dangerous Game." — The first game in the Wipeout series.
• "The world doesn't need a hero. It needs a professional." — The Witcher 3: Wild Hunt
• "You are not prepared!" — World of Warcraft: The Burning Crusade
• "Drive hard. Die last." — Wreckfest
• "Trade. Fight. Build. Think." — X-Universe series
• "Join us or become them." — XCOM 2
• "1988, Japan..." — Yakuza 0
• "Don't let Senpai notice you!" — Yandere Simulator
• "The return of the swordsman." — Ys III: Wanderers from Ys
• "Your greatest challenge lies ahead—and downwards." — Zork

Visual Novels

• "Third time's the charm." — Danganronpa V3: Killing Harmony
• "Will you write the way into their heart?" — Doki Doki Literature Club!
• "Immoral Hardcore ADV." — Euphoria
• "Crawl, like the maggots you are." — Maggot Baits
• "Be your worst self." — Monster Prom
• "A Tale of Love, and Cutthroat." — Nemurenu Hitsuji to Kodoku na Ookami
• "I wish we could have stayed friends." — Room No. 9
• "Welcome to Rokkenjima." — Umineko: When They Cry

Web Animation

• "A dog whose destiny is to get the rabies and die." — Alfred's Playhouse: The Movie
• "What would you give to know the truth?" — Broken Saints
• "The Emperor speaketh about shit." — If the Emperor Had a Text-to-Speech Device
• "Because games matter!" — Extra Credits
• "Cute, cuddly, and horribly wrong." — Happy Tree Friends
• "A show about everything." — Minilife TV
• "Victory lies in a smaller, more honest soul." — RWBY

Web Comics

• "A momentary diversion on the road to the grave." — Achewood
  • Wins the prize for most honest tagline ever.
• "A Comic about things happening" — Antics
• "Random nonsense three days a week" — Bug Martini
• "Odd stuff happens; it's normal." — Com'c
• "Mad Scientists rule the world. Badly." — Girl Genius
  • "Adventure, Romance, MAD SCIENCE!"
• "Two xennials live in sin!" — Joyce and Walky!
• "Relax, we understand j00" — MegaTokyo.
• "If people are monsters, monsters are people." — Nightmarish
• "Revenge is like a plume of smoke." — Plume
• "Because knowledge is a weapon!" — Precocious
• "the comic with a tagline that is this tagline" —Webcomic/Qxlkbh
• "A story for boys, girls, and everyone in-between..." — Rain (2010)
• "There Will Be One Last Perfect Day" — Shot and Chaser
• "Is it not nifty?" — Sluggy Freelance
• "It's Men in Black meets Dawson's Creek." —It's Walky!
• "A webcomic of romance, sarcasm, math, and language." — xkcd

Web Original

• "TV Tropes will ruin your life." — This Very Wiki
• "The heroes are real, but the story is fictional." — Dogengers
• Fark:
  • "Real news. Real funny."
  • "It's not news, it's Fark."
  • Similar to the Minecraft example above, Total Fark subscribers can find one of numerous rotating taglines at the top of the screen everytime they refresh. Unfortunately, none mention TV Tropes...yet.
• "Keit-Ai finds a way" — Keit-Ai
• "Serious analysis, silly behaviour" — SF Debris
• "The Internet makes you stupid" — Something Awful
• "Spare the snark, spoil the networks" — Television Without Pity ^note The site was once known as Mighty Big TV and the tagline was Television without pity, which became the new site name.
• "Define your world" — Urban Dictionary

Web Videos

• "Where bad comics burn." — Atop the Fourth Wall
• "No movie is without sin." — CinemaSins
• "Because liking things is more fun than not liking things." — Cinema Wins
• "Love will have its sacrifices." — Carmilla. It even doubles as the Theme Song and the Epigraph — the line is from the original book!
• "...for the preservation of security." - Mandela Catalogue
• "The world is about to hit reset!" — Mega64
• "Fair and Balanced™©®." — Some More News^note Originally the tagline of the Fox News Network until 2017.

Western Animation

• "Every legend has a beginning." — Arcane: League of Legends
• Archer:
  • "Espionage never tasted so salty." — Season 1
  • "The spy who loved himself." — Season 2
  • "Counterintelligence" — Season 3
  • "Quantum of Mediocrity" — Season 4
  • "Sex. Drugs. Espionage. Animation." — Season 5 (Vice)
  • "Archer faces his most difficult mission yet!" — Season 7
  • "Just say noir" — Season 8 (Dreamland)
• "The legend of the Avatar begins... whether he likes it or not." — Avatar: The Last Airbender
• "Coming of Age...all over the place." — Big Mouth
• BoJack Horseman:
  • "Meet the most beloved sitcom horse of The '90s... 20 years later." — Season 1
  • "Don't look back. You're not going that way." — Season 2
  • "Soprano. Draper. Underwood. Horseman." — Season 3
  • "Where's BoJack" — Season 4
  • "This is going to be a sensational season of television." — Season 5
  • "It's safe to say Horsin' Around won't be BoJack Horseman's only lasting legacy." — Season 6, Part 1
  • "See how it all ends." — Season 6, Part 2
• "Non-Stop Comedy Cop!" — Bonkers
• "You've never met a girl like her." — The Buzz on Maggie
• "Growing up is the greatest adventure of all!", sometimes shortened to "Growing up is the greatest adventure!" — Caillou
• "Little guys who live with the big cheese." — Capitol Critters
• "Caring is the key." — Care Bears: Unlock the Magic
• "Bruised egos are the least of their concerns." — Celebrity Deathmatch
• "It's Worth It!" — Clarence
• "Not the perfect family, but they're Close Enough."
• "Can you keep a secret?" — Code Lyoko
• "Either you're in, or you're old." — Codename: Kids Next Door
  • "Every hero starts from zero." — Operation: Z.E.R.O.
• "Fighting crime in a future time." — C.O.P.S.
• "Shake, Courage. Shake". — Courage the Cowardly Dog
• "Not seeing is believing." — Danny Phantom
  • "There's a ghoul in the school!"
  • "Has Danny finally met his match?" — The Ultimate Enemy
• "Dave's family is just like yours... A bunch of barbarians!" — Dave the Barbarian
• "An epic tale of growing up in the dark ages." — Disenchantment
• "TV's first animated reality show." — Drawn Together
  • Reality sucks. That's why we created our own."
• "If he's our future, we're history." — Duck Dodgers
• "It's an Ed thing." — Ed, Edd n Eddy
• "Becoming a leader will be her greatest adventure." — Elena of Avalor
• "Freakin' Sweet!" — Family Guy
• "High school soaks." — Fish Hooks
• "Stopping Evil... Stone Cold!" — Gargoyles
• "Typical teenager. State of the art weapon" — Generator Rex
• "Weekdays just got goofier!" — Goof Troop
• "Just west of weird." — Gravity Falls
• "It's good grim fun." — The Grim Adventures of Billy & Mandy
• "Nothing to see here." — Inside Job (2021)
• "Where cartoons and comics collide!" — KaBlam!
• "Homework. Girls. Anti-gravity." — Lloyd in Space
• "10 sisters? No problem." — The Loud House
• "They put criminals on ice." — Mighty Ducks: The Animated Series
  • "Just your typical hockey-playing, crime-fighting ducks from outer space!"
• "It's a whole new sandbox." — Mike, Lu & Og
• "Think your school's a zoo?" — My Gym Partner's a Monkey
• "Explore, rescue, protect!" — The Octonauts
• "With cops like these, who needs criminals?" — Paradise PD
• "Too cool to be twelve." — Pepper Ann
• "No such thing as an ordinary day." — Phineas and Ferb
  • "The best sun-chasing, globe-hopping, adventure-filled vacation day ever!" — Summer Belongs to You!
• "Saving the world before bedtime." — The Powerpuff Girls (1998)
• "Best bros to the end. (Which could be today)" — Randy Cunningham: Ninth Grade Ninja
• "A kid's place is exploring space." - Ready Jet Go!
• "Regular Show: It's anything but."
• "Grown-ups got you down? Switch 'em around!" — The Replacements
• "Only a show this smart could be this stupid." — Rick and Morty
• "Discover the sploshibilities." — Rubbadubbers
• "Small is powerful; believe it!" - The Save-Ums!
• "One cool cat. One hot dog." — The Shnookums & Meat Funny Cartoon Show
  • "Tell your parents they followed you home."
  • "Don't worry, they've had all their shots!"
• "Finally... A television family you can believe in." — The Simpsons
  • "Sunday nights will never be the same."
  • "America's most Nuclear Family."
• "She's the new girl in crown." — Sofia the First
• "Why they created the V-Chip." — South Park
  • "Playtime is over. The kids are going to 4th grade." (Season 4)
  • "For them, it's all a part of growing up in South Park."
• "The only late night talk show host with his own death ray. (Eat your heart out Dave and Jay)" — Space Ghost Coast to Coast
• "Be there and be square." — SpongeBob SquarePants
• "A war left unfinished....until now" — Star Wars: The Clone Wars (Season 7)
• "Believe in Steven." — Steven Universe
• "Growing better all the time." — Strawberry Shortcake (2003 series)
• "Clash is in session." — Sym-Bionic Titan
• "Fighting for truth, justice, and the last slice of pizza." — Teen Titans (2003)
• "Your new favorite show." — Teen Titans Go!
  • "Your new best friends." (with We Bare Bears)
• "More than Meets the Eye" and "Robots in disguise" — Transformers
• "Same dog, new tricks." — What's New, Scooby-Doo?
• "Where words come alive" — WordWorld
• "Giving evil a wedgie." — Yin Yang Yo!
• "Don't call them sidekicks." — Young Justice (2010)

Other

• In-Universe from Calvin & Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
• "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
• "Take Hollywood home!" — Columbia TriStar Home Video
• "You Should Be Watching" — Funimation (as of 2010)
• "Where books come to life." — Golden Book Video
• "If it's a Paramount Picture, it's the best show in town!"
  • "The eyes (and ears) of the world." — Paramount News
• "The magic lives on... Disney" (early 80s)
  • "Bring the magic home." (mid 90s)
  • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
    • "A golden opportunity rarely knocks twice." — Limited Gold Edition II
  • "Family keepsakes for every generation." — Walt Disney Masterpiece Collection
    • "After all, some memories are too precious not to share."
  • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
• "Where the magic begins" — Disney Junior
• "We know a thing or two because we've seen a thing or two." - Farmers Insurance
• "Sew Magical! Sew Cute!" — Lalaloopsy (2010-2016)
  • "The magic of creativity." —2017 reboot
• "You have no idea what's in store for you! — Ωmega Mart
• "Sharing your stories with Gia Thành Show! — Gia Thanh Show
• "Only 6 weeks to live!" — Suzy Puppy (Yes, really.)
• "More to squish!" — Squishmallows
• "Flick to stick, stick to score!" — Flick-to-Stick Bungees^note The phrase "Flick to Stick", without "Stick to score!", features prominently in European Bungees advertising. The American Bungees immortalized it as part of the name.

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