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"Dangeresque 2: This time, it's not Dangeresque 1!"
Strong Bad Email, Homestar Runner, "stunt double"

A single phrase or sentence, used on its own or as part of a commercial, trailer, or poster to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line.

Particularly famous taglines:

Other taglines:

    open/close all folders 

    Anime & Manga 
  • "The World Has Changed Since You Last Logged On" — .hack//Quantum
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!
  • "Sleepless nights shall begin" — Berserk (2016)
  • "F is for victory!" — Baka and Test: Summon the Beasts
  • "Let the end times roll." — Blood Blockade Battlefront
  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of Toonami! Also an Actor Allusion for bonus points.
    • "You're gonna carry that weight." — Cowboy Bebop, "The Real Folk Blues, Part 2"
  • "The human whose name is written in this note shall die." — Death Note
  • "One truth prevails!" — Detective Conan
  • "Real dragons have curves." — Dragonaut: The Resonance
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "He does not let anyone roll the dice" — Goblin Slayer
  • "The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
  • "Your wish is her desire." — Heaven's Lost Property
  • "Eyes of jewels that shine, glittering with luck and good fortune." — Jewelpet
  • "A sport you can't just half-ass!" — Keijo!!!!!!!!
  • "Some people are naturally drawn together (and others just draw for a living)." — Monthly Girls' Nozaki-kun
  • "A new generation, a new destiny." — the English premiere of Naruto Shippuden
  • "Where panty shots are the last thing you want!" — Pretty Face
  • "She will not know yet if this encounter is a mere coincidence or a necessity. Which would be, an encounter that would change her destiny." — Puella Magi Madoka Magica
  • "Just one guy, four or five girls, and two thousand panty shots." — Rosario + Vampire
  • "Which girl would you choose?" — the English release of SHUFFLE!, notable as fanservice-laden harem series were considered too niche to localize a lot of the time (if it were released ten years after, it would have had a more specific tagline) and this one opened the floodgates.
  • "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
  • "Winning the war on pants!" — Strike Witches
  • Toonami taglines:
  • "Enjoy everything." — Yotsuba&!

    Comic Books 

    Fan Works 

    Films — Animation 
  • Uglydolls:
    • "Things are about to get Ugly." (preliminary poster)
    • "And sew it begins." (teaser poster)
    • "Show 'em what you're made of." (character posters)
    • "A classic underdoll story." (second poster)
    • "Perfection gets stuffed." (character commercial) This one was later modified to the tamer "Perfection can stuff it."
  • "Believe in yourself and you can do anything!" — A Troll in Central Park
  • "After 700 years of doing what he was built for, he's about to find out what he was meant for." — WALL•E
  • "All the world will be your enemy, Prince with a Thousand Enemies, and when they catch you, they will kill you... But first they must catch you." — Watership Down
  • "Wish for a dinosaur and watch all your dreams come true." — We're Back: A Dinosaur's Story
  • "Start spreading the newspaper." — The Wild
  • "You don't need extraordinary powers to do extraordinary things." — The Wild Thornberrys Movie
  • "When the game is over, the adventure begins." — Wreck-It Ralph
    • "When the arcade closes, the fun begins."
  • "Nothing is real." — Yellow Submarine
  • "Welcome to the urban jungle." — Zootopia


    Live-Action TV 
  • 13 Reasons Why:
    • "If you're listening, you're too late." — Season 1
    • "The tapes were just the beginning." — Season 2
  • "Prepare yourself." — Alien Nation
  • "Lost souls saved nightly" — Angel
  • "It's time to test the mettle of man" — Ash vs. Evil Dead
  • "Smart is the new sexy." — The Big Bang Theory
  • Breaking Bad:
    • "Change [the] equation" — Season 1
    • "All becomes crystal clear" — Season 2
    • "Unstable. Volatile. Dangerous. And that's just the chemistry" — Season 3
    • "WARNING: Extremely Volatile" — Season 4
    • "Remember my name". — Season 5
  • "She's armed. He's dangerous." — Castle
  • "He's the secret. She's the agent." — Chuck
  • "This fall, a woman will be President." — Commander in Chief
  • Daredevil:
    • "Justice is blind." — Season 1
    • "No good deed goes unpunished." — Season 2
    • "Do not fear the dark. Become it." — Season 3
  • Doctor Who:
  • "You can't take the sky from me." — Firefly
    • "They aim to misbehave." and "The future is worth fighting for." — Serenity
  • "What did you see?" — FlashForward (2009)
  • "Ordinary people discovering extraordinary abilities", "Save the cheerleader, save the world", "Are you on the list?", "It's time to save the world" — Heroes (Taglines for individual Story Arcs rather than for the whole series.)
  • "The hotel with no reservations." — Hotel Babylon
  • "A Love Story in Reverse." — How I Met Your Mother
  • "The con is on." — Hustle Series One
  • " ̶G̶o̶o̶d̶.̶ ̶C̶l̶e̶a̶n̶.̶ Fun." — It's Always Sunny in Philadelphia
  • Jessica Jones (2015):
    • "Hell's Kitchen has a new hero" — Season 1
    • "No filter" — Season 2
  • "Times change. Families don't." — The Kids Are Alright
  • The Law & Order franchise
  • "Guys... where are we?" — Lost
  • "Hero is you word, not mine" — Luke Cage (2016) Season 2
  • "They'll keep you in stitches." — M*A*S*H
  • "Keep the magic secret." — Merlin
  • "The universe has a crew loose." — The Orville
  • "It's no Place like Home." — Oz
  • "Resist" — The Prisoner (2009)
  • "Fake psychic. Real detectives." — Psych
  • "The truth must be taken." — The Punisher (2017) Season 1
  • Seinfeld — "It's a show about nothing."
    • "No hugging, no learning."
  • Sherlock
    • Series 1
      • "A new sleuth for the 21st century."
      • "The world's favourite detective has emerged from the fog... this is Sherlock for a new generation." (alternate)
    • Series 2 note 
      • "Rush relents rock."
      • "Reckless nor hurt."
      • "Secret horns lurk."
      • "Run rocks shelter."
    • "To be continued..." — Series 3
    • "It's not a game anymore." — Series 4
  • "We can rebuild him — we have the technology" — The Six Million Dollar Man
  • Smallville: "Every superhero has a beginning."
  • The Sopranos:
    • "A family like yours... Almost." (Season 1)
      • "Meet Tony Soprano. If one family doesn't kill him... the other family will."
    • "Family. Redefined." (Season 2)
    • "Hell hath no fury like the family." (Season 5)
    • "Made in America." (Season 6)
  • "MI5, not 9-to-5" — Spooks
  • "Outwit. Outplay. Outlast." — Survivor
  • Teen Wolf
    • "Love. Be Afraid." — Season 1
    • "Trust the Instinct" — Season 2
    • "This Might Hurt" — Season 3A
    • "Lose Your Mind" — Season 3B
    • "Can't Go Back" — Season 4
  • "Protect the past. Save the future." — Timeless
  • "The 21st century is when everything changes, and you gotta be ready." — Torchwood
  • "Humankind's last stand." — V (1983)
  • The Walking Dead
    • "Fight the dead. Fear the living." — Season 3A
    • "An eye for an eye." — Season 3B
    • Season 4B
      • "Don't look back."
      • "Who will arrive?"
      • "Who will survive?"
    • Season 5A
      • "Survive."
      • "Hunt or be hunted."
    • "The new world's gonna need Rick Grimes." — Season 5B
    • Season 6B
    • "We're just getting started." — Season 7A
    • "Rise up." — Season 7B
    • "All out war." — Season 8A
    • Season 8B
      • "The last stand begins."
      • "The last stand."
      • "Finish the fight."
    • "New world. New rules." — Season 9A
  • "Listen Closely." — The Wire (Season 1)
  • "Entertaining the world, one movie at a time." — The Wonderful World of Disney
  • Several Disney Channel KidComs have taglines:
  • Several Kamen Rider seasons also have some of these:
  • "Rules change. The Game remains the same" — The Wire

  • David Bowie albums:
    • "Well worth stopping for." — Station to Station
    • "Tomorrow belongs to those who can hear it coming." — "Heroes"
      • "There's Old Wave. There's New Wave. And there's David Bowie ..."
    • "David Bowie. Moving on once again. Explore a new quality of life." — Lodger
    • "Just when you think you know David Bowie, there's a new David Bowie to know." — The side project Peter and the Wolf
    • "Often copied — never equaled" — Scary Monsters (and Super Creeps)
      • "Ladies and gentlemen, the show begins..."
    • "The Main Event: David Bowie" — Let's Dance
    • "Bowie. Soul. Period." — 1991 reissues of Young Americans and Station to Station
  • "Listen To This Ad"— John Lennon's Walls and Bridges.
  • Nelly's Sweat / Suit: "One man... Two albums."

    Pro Wrestling 
  • "Where Future Legends Are Born" — All Pro Wrestling
  • "We Can Save Pro Wrestling" — Anarchy Championship Wrestling
  • "La Mejor Lucha Libre Del Mundo" — EMLL/CMLL
  • "Like Nothing Else" — CZW
  • "RINGS will declare the strongest man in the world." — Fighting Network RINGS
  • "Pure heart, pure wrestling." — JWP
  • "Watch the stars of tomorrow, shine today." — Pure Wrestling Association
  • "Creating Excellence" — Ring of Honor
  • "Cross The Line" — TNA
  • "Where the Big Boys Play" — WCW (specifically WCW Monday Nitro)
  • "Un Nuevo Mundo De Lucha Libre" — World Wrestling League
  • "Get The F Out!" — WWE, back when it was the WWF

    Puppet Shows 
  • "Get wild about reading." - Between the Lions
  • "Helping kids grow smarter, stronger, and kinder." — Sesame Street
    • Fun, play and laughter. The gang is on the job."

    Tabletop Games 
  • "A party game for horrible people." — Cards Against Humanity
  • "Don't split the party." — Dungeons & Dragons
  • Magic: The Gathering has started to use taglines for each of its blocks and sets.
    • The Alara Block
      • "Five worlds share one fate." — Shards of Alara
      • "The birth of one world. The death of five." — Alara Reborn
    • The Zendikar Block
      • "Deadly Perils, Priceless Treasures" — Zendikar
      • "A World Enraged" — Worldwake
      • "And Carnage Shall Follow" — Rise of the Eldrazi
    • "The Battle Rages On" — 2011 Core Set
    • The Scars of Mirrodin Block
      • "The Corrosion Begins" — Scars of Mirrodin
      • "Steel Yourself for War" — Mirrodin Besieged
      • "The Sharpest Steel is Tempered in Fire" — Mirrodin Pure
      • "The Grand Completion is Achieved" — New Phyrexia
    • "Gather Your Allies" — 2012 Core Set
    • "Ascend into Darkness" — The Innistrad Block
      • "Horrors Lurk Within" — Innistrad
      • "Command the Night" — Dark Ascension
  • "Everything has a price." — Shadowrun
  • "In the grim darkness of the far future, there is only war!" — Warhammer 40,000. Most armies have their own one too, sometimes doubling as their battle cry or rallying line:
    • "And they shall know no fear." — the Space Marines
    • "Death to the false Emperor!" — the Chaos Space Marines
    • "For every hero commemorated, a thousand martyrs die, unmourned and unremembered." — the Astra Militarum
    • "Blessed is the mind too small for doubt." — the Ecclesiarchy
    • "Their arrogance is matched only by their firepower." — the Eldar
    • "Their number is legion, their name is Death." — the Necrons
    • "Pray they don't take you alive." — the Dark Eldar
    • "WAAAGH!" — the Orks
    • "They are coming for us - flesh, body and soul!" — the Tyranids
    • "MAN VERSUS ALIEN IN DESPERATE BATTLE" - The spin-off board game, Space Hulk
  • Most of White Wolf's The World of Darkness gamelines have at least one of these:
  • Each of the main books for first edition Scion has one:
    • Hero: "Find Your Destiny."
    • Demigod: "Live the Myth."
    • God: "Embrace Your Fate."
    • Ragnarok: "End the World."
    • Companion: "Master the Unknown."
  • "Hope. Sacrifice. Unity." — Trinity
  • Isaac Asimov's Robots:
    • "Beginner and advanced levels—fun for everyone" — cover
    • "Within 5 minutes you'll be on one of 356 possible courses to save the galaxy" — cover

  • "Discover a whole new world in a whole new way." — Aladdin
  • "Journey to the past." — Anastasia
    • "Her past is a mystery. Her futrure is an adventure."
  • "See what all the fuzz is about." — Avenue Q
  • "The most beautiful love story ever told comes to life on Broadway." — Beauty and the Beast
  • "History just got all sexypants." — Bloody Bloody Andrew Jackson
  • "God loves Mormons and He wants some more" — The Book of Mormon
  • "Now and forever" — Cats
  • "It must be believed to be seen" — Charlie and the Chocolate Factory
    • "Every ticket is Golden!"
    • "Imagine the wonders you'll find"
  • "It would be criminal to miss it." — Chicago
  • "There's only one singular sensation" — A Chorus Line
  • "Glass slippers are so back." — Cinderella (2013 Broadway adaptation)
  • "...try and find one!" — City of Angels
  • "Discover your inner elf."— Elf
    • "The musical for every Buddy."
    • "See it with some Buddy you love."
  • "It's the musical we had to have!" — Keating The Musical
  • "Can imagination be a souvenir? Actually, yes!" — La Nouba
  • "See it now. Remember it forever." — The Lion King
    • "See the pride of Broadway."
    • "I just can't wait to see King."
  • "The hardest part of falling in love is taking the first step." — The Little Mermaid
  • Late in its original Broadway run, ads for Man of La Mancha asked "What? You've seen Man of La Mancha only once?"
  • "Magical. Mischievous. Miraculous." — Matilda
    • "To change the world, it takes a little genius."
  • "Nothing has ever held you like this." — Miss Saigon
  • "Pure amazement. Pure imagination. Pure performance. Pure Cirque." — Mystère
  • "They delivered the papers, until they made the headlines..." — Newsies
  • "Love wins" — Rocky
  • "It won the awards. It will win your heart." — The Secret Garden
  • "Whos on Broadway." — Seussical
  • "It sets entertainment back 1,000 years" — Spamalot (Inspired by one of the taglines of its source material, which "Sets the cinema back 900 years!")
  • "So much happened before Dorothy dropped in." — Wicked
    • "The untold story of the witches of Oz."
    • "Everyone deserves the chance to fly."
  • "Good grief! We're a hit!" — You're a Good Man, Charlie Brown (1999 Broadway revival)

    Theme Parks 
  • In the Disney Theme Parks:
    • "Relive Captain Nemo's adventures...journey through liquid space!" — 20,000 Leagues Under the Sea
      • "See the giant squid from..."
    • "Visit the wonderful world of..." — Alice in Wonderland
    • "Climb aboard n' hang on for the wildest ride in the wilderness!!" — Big Thunder Mountain Railroad
      • "The wildest ride in the west!"
    • "We are here to change the world." — Captain EO
    • "The Happiest Place On Earth!" — Disneyland
    • "A musical fantasy with an astonishing cast of audio-animatronic personalities!" — The Enchanted Tiki Room
      • "A musical luau with an astonishing cast!"
    • "The 21st century begins October 1st, 1982" — EPCOT Center
    • "It's coming and there is nothing on earth you can do about it." — ExtraTERRORestrial Alien Encounter
    • "A spectacular journey into the movies!" — The Great Movie Ride
    • "They've been dying to meet you at..." — The Haunted Mansion
    • "Take the trip you've always dreamed of." — Horizons
    • "Join the happiest cruise that ever sailed round' the world" — "it's a small world"
    • "For true-life adventure, ride the..." — Jungle Cruise
      • "Explore the mysterious rivers of adventure"
      • "Explore tropic rivers of adventure"
    • "Spin into the fun-filled world of Wonderland at the..." — Mad Tea Party
    • "The Most Magical Place On Earth!" — Magic Kingdom
    • "Race thru alpine passes and ice caverns in..." — Matterhorn Bobsleds
      • "What's gotten into the Matterhorn?" (1978, when the Abominable Snowman moved in)
    • "Take a motorcar to nowhere in particular..." — Mr. Toad's Wild Ride
    • "Discover the secrets of..." — Phantom Manor
    • "Sail with the wildest crew that ever sacked the Spanish Main" — Pirates of the Caribbean
    • "Rocket to outer space and back on thrilling..." — Space Mountain
      • "A journey through time and space"
    • "Explore uncharted seas!" — Submarine Voyage
    • "The Timekeeper would love to take the time to take you on a trip through TIME!" — The Timekeeper
    • "Drop in if you dare!" — The Twilight Zone Tower of Terror
      • "The tower is in control!"
      • "Never the same fear twice!"
      • "Last chance to check in" — Final Check-Out at California Adventure
    • "Celebrating friendship and beyondCreator/Pixar Fest
  • In the Universal Studios parks:

    Video Games 

    Visual Novels 
  • "Immoral Hardcore ADV." — Euphoria
  • "Crawl, like the maggots you are." — Maggot Baits
  • "Be your worst self." — Monster Prom
  • "A Tale of Love, and Cutthroat." — Nemurenu Hitsuji to Kodoku na Ookami
  • "I wish we could have stayed friends." — Room No. 9

    Web Animation 

    Web Comics 
  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "A Comic about things happening" — Antics
  • "Random nonsense three days a week" — Bug Martini
  • "Odd stuff happens; it's normal." — Com'c
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "Relax, we understand j00" — MegaTokyo.
  • "If people are monsters, monsters are people." — Nightmarish
  • "Revenge is like a plume of smoke." — Plume
  • "Because knowledge is a weapon!" — Precocious
  • "Is it not nifty?" — Sluggy Freelance

    Web Original 
  • "Where bad comics burn." — Atop the Fourth Wall
  • "No movie is without sin." — CinemaSins
  • "Because liking things is more fun than not liking things." — Cinema Wins
  • "Real news. Real funny". — Fark
    • "It's not news, it's Fark."
    • Similar to the Minecraft example above, Total Fark subscribers can find one of numerous rotating taglines at the top of the screen everytime they refresh. Unfortunately, none mention TV Tropes...yet.
  • "Keit-Ai finds a way" — Keit-Ai
  • "Do Evil Better." — Kakos Industries
  • "Serious analysis, silly behaviour" — SF Debris
  • "The Internet makes you stupid" — Something Awful
  • "Spare the snark, spoil the networks" — Television Without Pity note 
  • "Define your world" — Urban Dictionary
  • "Love will have its sacrifices." — Carmilla. It even doubles as the Theme Song and the Epigraph — the line is from the original book!
  • "The world is about to hit reset!" — Mega64

    Western Animation 

  • In-Universe from Calvin and Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
  • "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
  • "Take Hollywood home!" — Columbia TriStar Home Video
  • "You Should Be Watching" — Funimation (as of 2010)
  • "Where books come to life." — Golden Book Video
  • "If it's a Paramount Picture, it's the best show in town!"
    • "The eyes (and ears) of the world." — Paramount News
  • "The magic lives on... Walt Disney Home Video" (early 80s)
    • "Bring the magic home." (mid 90s)
    • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
      • "A golden opportunity rarely knocks twice." — Limited Gold Edition II
    • "Family keepsakes for every generation." — Walt Disney Masterpiece Collection
      • "After all, some memories are too precious not to share."
    • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
  • "Where the magic begins" - Disney Junior
  • "We know a thing or two because we've seen a thing or two." - Farmers Insurance


Example of: