Despite the conflict, there is an attraction. This is usually obvious to everyone around except the couple. Confront them with the obvious, they'll deny deny deny. Sometimes they will progress to admitting their friendship but insist they are Just Friends. Eventually, they can admit their feelings to practically anyone except their loved one. It ends up where both characters dance around admitting their feelings as if the words "I love you" are some sort of death curse, much to the frustration of the audience and the other characters.
If there is a Love Epiphany with one of these characters, expect it to change nothing, at least in the short term.
This can even be true in established long-term relationships; see Like an Old Married Couple. If the whole relationship is defined by the belligerence, it can become The Masochism Tango. If a pair of outright enemies has this sort of attraction, it's a case of Foe Romance Subtext and when it ultimately goes from subtext to text, then it's Dating Catwoman. See also Slap-Slap-Kiss, No Accounting for Taste, Well, Excuse Me, Princess! and Defrosting Ice Queen. If we're lucky, at the end we may get to see a moment of Aww, Look! They Really Do Love Each Other.
Expect this couple to be either extremely popular or completely hated by the fandom. For the platonic version, compare Vitriolic Best Buds and With Friends Like These.... Not to be confused with Hate at First Sight, although it may overlap.
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