Magia Record Main Cast / Characters

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Iroha's Team / Team Mikazuki Villa

General

Tropes applying to the entire team:

And Then John Was a Zombie: Happens to ALL of them in the first half of chapter 12 of Arc 2, with them succumbing to the Mirror Witch’s corruption. However, Iroha uses the last of her magic to send back a message a few hours into the past before she witches out, allowing everyone to learn about what happened in the first timeline and take precautions to prevent it.
Badass Crew: Don't screw with them. They will and can kick your butt into next week, should you anger them and/or target one of them.
Breaking the Fellowship: In Chapter 6, Tsuruno, Felicia, and Sana are brainwashed into joining Wings of Magius, while Yachiyo announces the team is dissolved. They reunite after Chapter 7.
Bunny-Ears Lawyer: For their own unique reasons. Iroha is naive and clueless, especially with technology, but also extremely loyal and uniquely linked to the strange happenings in Kamihama. Tsuruno relentlessly pushes her mediocre ramen on everyone and brags about being the mightiest magical girl, but she's not kidding about that second part. Yachiyo is emotionally distant at best and cruel at worst, but has more skill and experience with magical-girling than almost anyone. Felicia is unpredictable, childish, and in combat rather psychotic, but like Tsuruno, also incredibly powerful. And Sana is hopelessly lacking in self-confidence, but her invisibility power is rare and often essential for the team's plans.
Family of Choice: The team's relationship ends up like a found-family because of the members', especially Felicia and Sana, dysfunctional birth family issues. In the anime, Yachiyo even takes care of Sana's residential papers.
Four-Temperament Ensemble: Tsuruno is Sanguine, Felicia is Choleric, Yachiyo is Melancholic, Iroha is Phlegmatic, and Sana is a combination of Melancholic and Phlegmatic.
Kindhearted Cat Lover: All of them adored the kitten they babysat for Kaede during the 2019 Golden Week Login story, though the only ones of them to have interacted with cats before are Sana and Yachiyo, whose grandmother had a few.
Occult Detective: Their team's main goal is to investigate the rumors of Kamihama, which have a tendency of turning real.
Never Got to Say Goodbye: The rest of the girls couldn’t say goodbye to Iroha after she overuses her reversal power, as she quickly fades away before they get the chance to.
Not Quite Dead: Touka and Nemu were able to save them from witching out by turning them into Uwasa in the final chapter of Arc 2, and Infinite Iroha restores them to normal in the end.
Putting the Band Back Together: In the plot of Chapter 7, Yachiyo and Iroha try to get the other three girls back.
True Companions: As they come together, Iroha notes her team is starting to feel like a family. Notably, Iroha, Yachiyo, Felicia and Sana end up sharing the same house.

Iroha Tamaki

Voiced by: Momo Asakura (Japanese), Kira Buckland (English), Valeria Mejia (Latin American Spanish)

"I have to. Ui was always the one who would make everyone smile, after all."

Wish: 'Make Ui healthy again!'

Magic: Healing Hands in the sense of 'reversal of damage done'

Doppel: Giovanna

"My name is Iroha Tamaki. I'm new to Kamihama...So I still don't know much about the area. Maybe we can help fill each other in on things we don't know. Oh! And...um, my hobby is cooking. Maybe if you don't mind, I could invite you over for dinner sometime?"

The main protagonist and point-of-view character, she comes to Kamihama City at the beginning of the story to search for a mysterious girl who keeps appearing in her dreams. Determined to search for her missing memories and the identity of the somewhat familiar girl, she unintentionally gets tangled in the fight against the Wings of Magius. Kind-hearted, she tends to worry too much about others; however, Giovanna, being the representative of Iroha's feeling of loss from Ui's possible death, is an isolated cuckoo bird that will attack those that disturb its silence, yet yearning for something to fill the gap in its heart.

Adaptational Wimp: Iroha isn't a particularly strong Magical Girl in the game, but she could hold her own in fights against either Witches, Uwasas, or even other Magical Girls in the game's story. While she can fight on her own, she's more reliant on her Doppel to win her battles for her instead of with her own abilities in the anime. Thankfully, this changes by the second season^note.
All-Loving Hero: Her empathy towards other Magical Girls and inability to completely dislike others is noted to be one of her greatest strengths as a Magical Girl.
Amnesia Missed a Spot: The reason she comes to Kamihama is because she has dreams of a girl in the hospital. She eventually remembers this girl is her sister Ui, who no-one else can remember.
Angst Coma: Falls into one at the end of Season 1 of the anime offscreen, having nightmares of Ui’s potential death and of the girl’s witchifications, resulting in Giovanna trying to rewrite her memories and sealing her in a world of dreams similar to Homulilly in Rebellion. It takes Yachiyo and Kuroe defeating Giovanna in her dreams in order for Iroha to wake up.
Animal Motifs: She has a lot of bird imagery, from her cape making a silhouette of bird's wings when spread and her Doppel Giovanna is the Witch of Cuckoo.
Armor-Piercing Question: When Touka rants that the Magius will sacrifice everything to achieve their goal, Iroha asks her whether she's going to sacrifice even her beloved father. Iroha doesn't get her answer, only angry snarls.
Ascend to a Higher Plane of Existence: By the end of Arc 2, Iroha becomes a godlike being similar to Ultimate Madoka and does this to ensure no other girls become Witches.
A-Team Firing: Iroha suffers from this in the anime only. She tends to fire off a ton of shots with her crossbow, but hardly ever actually hits anything.
Badass Cape: Has one in her magical outfit.
Beam Spam: Her Magia, Strada Futuro, is pretty much a "from above" rapid-fire from her crossbow.
Big Good: Her ascension into Infinite Iroha results in her essentially becomes a goddess of Magical Girls to prevent them from witching out.
Big Sister Instinct: The reason she came to Kamihama City was to try and find her sister Ui. Unfortunately, Yuna ends up exploiting this in Arc 2 by kidnapping Ui, and then subjecting Iroha to emotional duress by pretending that Ui was killed, and this very nearly causes Iroha to turn into a Witch outside the protection of Kamihama's Doppel system.
Blunt "Yes": In Episode 11, Iroha tracks down Tsukuyo Amane, one of the Wings of the Magius, to ask her for information, since she believes that they may know something about Iroha's missing sister. She then tells Tsukuyo that if she doesn't cooperate, she'll tell Yachiyo and the others about her real identity.
Tsukuyo: You would threaten me?
Iroha: (coldly) If that's how you perceive it, that's fine with me.
But Now I Must Go: She has to part ways with her friends at the end of Arc 2 in order to ensure no other girl will witch out.
Character Development: A strange variation; it's implied that when Iroha lost her memory of her sister, she also lost parts of her personality. So the more she regains her memories, she recovers a lot of her more head-strong and decisive demeanor. By the end of the first arc, gone is the shy and easily spooked pushover; what remain is a kind and pacifistic, yet stern and realist leader.
Combat Medic: Is one of the magical girls that can heal teammates, and the only one who can bring back fallen ones.
Cool Big Sis: She has done things for Ui, such as learning how to cook her favorite dish. Her wish was even to cure Ui's illness. It is revealed that both Touka and Nemu also think highly of her. The main reason why the trio contracted in the first place was because they noticed Iroha's magical girl business and found out about the Awful Truth from interrogating Kyubey. Wishing to save Iroha from the fate of a witch, they tandemly made three wishes that would destroy the energy cycle system. It didn't go well.
Dangerous Forbidden Technique: Yachiyo convinces Iroha that summoning her Doppel is dangerous, as something that requires her Soul Gem to be tainted can't be good. This is especially true in the second season in the anime, as Giovanna attempts to seal Iroha in a world of dreams in an attempt to help her.
Declaration of Protection: An odd one. In Chapter 6 Iroha declares that she will save Yachiyo from her belief that she's a Doom Magnet. Iroha then proceeds to beat a Rumor single-handedly in order to prove it.
Doomed Protagonist: Subverted: This is the only timeline where Iroha survives. Her and Madoka’s side story reveals that in all the other timelines before Ui’s death, she dies in a car accident before Kyubey could approach her for a contract.
Extreme Doormat: Back at her old school, she was pushed around by her classmates because she just couldn't say no.
Failure Hero: Done tragically in the anime as Iroha loses everyone from her past, despite all her attempts at saving them. Ui’s body is too far gone, and she asks her sister to destroy her, which she does with Yachiyo’s help. Lil’Kyubey (who contains Ui’s soul), Touka and Nemu all die in a kamikaze attack in an attempt to defeat Embryo Eve. And Kuroe rejects her help and is carried outside of Alina’s barrier by her Doppel, witching out right after.
Fatal Flaw: In the anime, it is ignorance. She’s so focused on fulfilling her own goals and is so driven by her own emotions, she often fails to notice how other people are feeling and how her actions can affect others. And when she is confronted with something she doesn’t understand, she tries to act like she does, which only causes more problems. Giovanna calls her out on this after she accidentally pushes Kuroe over the Despair Event Horizon, resulting in Kuroe witching out.
Point of Divergence:
- In Ultimate Madoka's side story, while the divergence of the Magia Record timeline's focal point is the survival of Ui, Touka, and Nemu from their illness, the divergence actually started when Iroha once tripped on a small pebble and was almost late to school.
- Madoka & Iroha's dual unit's sidestory elaborates further on why the only timeline Iroha makes a contract in is the Magia Record despite harboring the same wish in all of them: she was killed in a traffic accident before Kyubey can approach her and turn her into a Magical Girl. The pebble she tripped on inadvertantly saved her and by extension, Ui, Touka, and Nemu's lives.
Friendless Background: While she wasn't a loner, Iroha had trouble fitting in and making friends with her classmates at her old school.
Girls Love Stuffed Animals: She has a stuffed rabbit plushie (that seems to be awfully remicent of the witch "Candy"), as she usally sleeps while hugging it tight.
Gratuitous Italian: Her Limit Break is called Strada Futuro which means "Future Path," as much as it makes sense.^Note Her Doppel, Giovanna, also has an Italian name.
Hidden Depths: She's rather familiar with the Show Within a Show Mr. Purrs a Lot, which lets her bond with Sana whose a massive fan of the show. She also recreates the character out of sand, showing skills at sand art.
Hidden Weapons: Her character sheet in Magia Archive shows that she has a dagger that she can flip out from her right wrist. In fact, she was originally designed as a dagger-using assassin. While for most part, Iroha doesn't use it, it still exists. In Arc 2, when Hikaru closes in on Iroha's archer safe space, Iroha pulls this out as a sidearm to catch Hikaru off-guard and wrestles her down.
Healing Factor: Her personal memoria grants self-healing.
Healing Hands: Iroha's personal magic allows her to heal others, albeit slowly. Arc 2 Chapter 12 reveals that Iroha's actual conceptual magic is "Reverse"; she can reverse the effects of causality, which includes "healing" injuries by reversing them, and which explains why she was able to heal Mifuyu's cracked Soul Gem in Arc 1. However, if she overuses this power, she would disappear... which is what happens in the end.
The Heart: Iroha arguably brings the group together via befriending Yachiyo and Felicia.
Heroic Sacrifice: She restores all of the Usawa-turned girls back to normal and spreads the Doppel Barrier across the planet at the cost of her psychical existence.
Hopeless with Tech: Downplayed. Iroha needs to be taught how to use a cell phone. She also doesn't know what a phonebook is.
I Will Find You: Iroha's motivation is to find her sister.
In the Hood: Her cape comes with a hood. It makes her visibly smaller than she actually is. In Chapter 10, when she leads the Kamihama raid against the final Boss Rush, she gains an uncap to her 5*, and her battle sprite has her hood down as the sign of her blooming leadership.
Innocently Insensitive: Sometimes comes off as this in the anime, as her pretending to understand something often only makes things worse as she doesn’t really have a clue on what’s going on or how another person is feeling. This ends up being the final factor in Kuroe witching out.
The Leader: Eventually takes over the position of leader from Yachiyo in Chapter 6, and by the end of Arc 1 becomes the leader of the Kamihama Magia Union faction of Magical Girls.
Leeroy Jenkins: In the anime during the Seance Shrine arc, she become desperate to prove herself to Yachiyo, leading to her charging in recklessly despite her weapon being a crossbow.
Long Hair Is Feminine: Though she usually keeps it braided. Character design notes from Ume Aoki claims that she's going to have short hair, but Ume-sensei lengthened it to make Iroha more visibly the main character.
Messianic Archetype: She gives up her psychical existence to save the Usawa-turned girls and spread the Doppel Barrier across the world so no more magical girls will witch out.
Modesty Shorts: As a magical girl.
Morality Chain: Iroha's gentle nature and her refusal to give up on anyone make her a good influence on several characters:
- She acts as a surrogate mother figure toward Felicia and helps rein in her worst tendencies, like her Unstoppable Rage toward Witches.
- She's Yachiyo's moral support and comfort, being the one person who managed to successfully break her out the self-loathing and guilt she's been feeling for years, and helps bring back her kinder personality. When Iroha disappears after the first sesaon of the anime, Yachiyo goes on a vicious rampage in her desperation to bring her back.
  - In turn, when Giovanna uses Iroha’s fears of losing her sister and friends to seal her into a world of dreams and control her, Yachiyo is the one who snaps Iroha out of her despair and witch-induced delusions alongside Kuroe, making her just as much of one to Iroha as Iroha is one to her.
- Like Ui, she's also this to Touka and Nemu, both before they became Magical Girls and after they've turned to her side in the ending of Arc 1, as she's one of the very few grownups they actually listen to and respect. When she disappeared from their life because of Ui's proxy Ret-Gone, their plan for magical girls' salvation gets ugly really fast.
- As of Chapter 7 of Arc 2, she's become this to Yuna, of all people. When they finally have a heart-to-heart and dive into each other's mindscapes, Yuna finally realizes that Iroha's desires to save not only the Magical Girls of Kamihama, but every Magical Girl in the world are completely genuine, and that like herself Iroha is also motivated by the suffering of others. While she still can't forgive the Magius, she decides to believe in Iroha and ends her crusade against Kamihama.
Morality Pet: She is the only person the Kimochi listen to and are unwilling to harm. Which makes perfect sense as they used to be fragments from Ui, her younger sister.
Naïve Newcomer: Being new in Kamihama, she is unfamiliar with how things work in the city. She also lacks information about the ward conflict. This requires her teammates to explain things to her (and to the audience).
Nice Girl: She's a friendly young girl that tries avoiding hurting other people's feelings.
One-Note Cook: Played with; She's too used with catering to Ui's very specific diet that prevents her from eating certain food and spices. To others like Felicia, her cooking is pretty bland. Felicia nevertheless still eats it happily.
Out of Focus: Her second sidestory is more about Tsuruno and Felicia's budding friendship rather than about herself.
The Paragon: Her endless empathy and almost unshakable stubbornness to save everyone ends up pulling people from their major flaws, making them more heroic and upright. Mikazuki Villa team is motivated majorly out of the kindness of their hearts after they've been saved themselves by Iroha. In the anime, Kuroe wishes that she's as strong as Iroha and Yachiyo after they extend their friendship to her.
Pink Means Feminine: Has pink hair and her costume features a lot of pink color.
Ret-Gone: Ui isn't the only one who disappears from people's memory. Touka's sidestory reveals that because Ui is gone, so is Iroha by proxy. Touka and Nemu instead attribute Iroha's deeds to a random nurse whose face they can never remember for some reason. Because they no longer have a face to be emotionally attached with, they waved off their sentiment as irrelevant and they forgot that Iroha would definitely disapprove of their extreme methods for saving magical girls.
- It happens to her again at the end of Arc 2, after she ascends to a goddess like form. Only the other Magical Girls remember her.
Rose-Haired Sweetie: Her pink hair highlights her kind-hearted nature of her personality.
Sheep in Sheep's Clothing: An interesting take of this trope; meta-wise, there's no doubt that Iroha is unambiguously heroic, even after it is revealed that she's one of the Uwasa's creators, because she's the main character and the players follow her story and have the access of her thoughts. However, people in-universe don't have that luxury, and many suspect her motive or think that she's an idiot because she's seemingly too genuine with her "saving everyone" goal, and reasoned that she's must be lying. Yuna's Heel–Face Turn in Chapter 7 is precisely because Yuna finally sees that Iroha's mindscape is an eternally tranquil city submerged in an ankle-deep tears of everyone, even Yuna's herself. When finding out that Iroha also saw her extremely violent mindscape, yet doesn't scorn her, Yuna decides that maybe Iroha truly have everyone's salvation in mind and calls off Promised Blood's hostility against the Magia Union.
Spanner in the Works:
- Yachiyo is the strong, intelligent, experienced, and charismatic Big Good of Kamihama City... if she's not wallowing in her self-loathing. Mifuyu cultivates Yachiyo's infamy as the way to prevent Yachiyo from snooping around the Wings of Magius' activities since, as Mifuyu herself says, "(Yachiyo) is harmless if she's alone." So, when Iroha comes to Kamihama City free from prejudice and sticks with Yachiyo despite people's warnings, she gives Yachiyo someone precious to fight for and thus, her motivation. Iroha basically pulls Yachiyo from her apathy just by being a nice person.
- The Magius' plan never accounted for their self-inflicted memory wipe having another victim. In theory, their plan should have gone without a hitch because while their amnesia caused them to forget the original reasoning behind their plan, their plan's alleged goal is still nevertheless an approximation of it - thus, their forgetting the real reason is irrelevant. However, because Iroha investigates Kamihama and proceeds to be the Magius' biggest resistance because of said amnesia, she successfully talk down the Magius from their extreme method, of which the Magius' hinged the majority of their plan from.
Stripperific: An event-exclusive outfit features her in a skimpy swimsuit. Even her Summer variation has a less revealing swimsuit.
Stepford Smiler:
- The anime reveals that while she took the reveal about Witches better than most Magical Girls when they first hear about it, she's actually burying her distress underneath her assurances that everything's fine towards Yachiyo in Episode 13. This made her susceptible to Giovanna's control during the third episode of the 2nd season, where Giovanna lets her live out an ideal fantasy where everyone's happy with her friends and family at Mikazuki Villa along with Kuroe, Touka, and Nemu.
- In Arc 2 Chapter 7, Iroha uses the Kimochi to gets inside Yuna's heart after she loses control of her own Kimochi. Yuna sees Iroha's mindscape as a tranquil city with bright blue sky, constantly submerged in an ankle-deep pool made from Iroha's tears and the tears of everyone she's trying to save, even Yuna herself. This sight causes Yuna to realize that Iroha had also experienced hardship, yet she continues to keep smiling and trying to help anyone she can.
Super Mode: Achieves a form similar to Ultimate Madoka’s in Arc 2 of the story: Infinite Iroha.
Supporting Protagonist: To an extent. While she's definitely the main character, she isn't the leader of the team she's a part of. This changes in Chapter 6.
Suspiciously Similar Substitute: To Madoka from the main series. Both are pink-haired, pink-eyed magical girls who are immensely powerful but choose to use that power to protect rather than harm, both start the plot by receiving prophetic dreams about a loved one, their wishes both caused a Ret-Gone and both of them become a Living Emotional Crutch to an older, much more experienced Magical Girl with a Sugar-and-Ice Personality. Both of them also Ascend to a Higher Plane of Existence as a side effect of saving all magical girls from becoming Witches.
Take a Third Option: In Chapter 6 Yachiyo reveals her belief that anyone she leads is doomed to sacrifice themselves for her sake. She tells Iroha to stay away from her for that reason. Iroha has none of it and decides to declare herself the leader of the team, and Yachiyo should follow her instead.
Team Mom: Mostly for the Mikazuki Villa team even though she isn't the eldest, but also to other younger characters like her own little sister and to Touka and Nemu after their memories return and they effectively switch to her side. She's also fully capable of giving them all an earful when she's sufficiently angered enough out of worry for them whenever they cause trouble or if she's administering discipline.
Tomato in the Mirror: It's revealed in Chapter 8 after meeting the Uwasa of the Eternal Sakura and regaining her memories that Iroha was actually the fourth 'Magius', the masterminds of the Uwasa, with Ui as the third. Before the Wings of Magius existed, the four were planning and dreaming up for the Wings of Magius' goal of a world without sadness, with Iroha watching over the younger girls so they won't stray.
Tragic Hero: In the anime, as at the end of it, she has lost her beloved younger sister, the two girls that also saw her as a big sister, and two of her friends, Momoko and Kuroe. And she has to live with the fact that all of it happened because Ui, Touka and Nemu just wanted to help her.
Unwitting Instigator of Doom: She accidentally ends up being the final factor of Kuroe’s witch transformation, as she drives her over the edge with her speech on how Magical Girls should be and that Kuroe should embrace being one. However, what Iroha had failed to realize was that Kuroe had lot of regrets and insecurities over being a magical girl, so what she was saying was only making Kuroe feel more like of a failure as she felt like she couldn’t match up to her own expectations. In the end, Kuroe concludes she’ll never be a good Magical Girl and allows Ichizo to take her outside of the Doppel Barrier.
What the Hell, Hero?:
- After the majority of Wings of Magius has their Heel–Face Turn, it doesn't mean that Touka suddenly stops her questionable experiments. When Touka's attempt to tap on and exploit the Law of Cycle to power the Auto-Purification Barrier causes a small crack on reality, Iroha scolds Touka's ears off until she Doppels.
- In Arc 2 Chapter 1, Neo-Magius' attempt to kidnap Touka and Nemu causes them to run to Promised Blood, who proceeds to slaughter them. The Magia Union and Tokime Clan alliance arrive at the bloodbath and the entire thing just devolves into a four-way battle royale with no rhyme and reason. Iroha sees Shigure cries amid of her fallen comrades, and it causes Iroha to scream at everyone to stop fighting because she doesn't understand what's going on and why everyone's killing each other. While her ignorance over Kamihama's role on Promised Blood's tragedy infuriates Yuna at the beginning, Iroha's sincere plead to understand her causes Yuna to calmly explain the reason of Promised Blood's invasion, which prompt the other factions to also explain their goals. While they're ultimately unable to negotiate peace, the factions come out of the discussion with an understanding over their belligerence.
- Is on the receiving end of this from her own Doppel in the final episode of the anime, calling her out on her ignorance of how her actions affect others (eg: Stopping the Magius, thus removing the Doppel System, Kuroe’s despair) and how she pretends to understand while she doesn’t in reality, which only causes more problems.
"Where Are They Now?" Epilogue: Together with Ui, she is still gathering records from across the world and purifying them from corruption, managing the Magia Record until the day she hands it off to someone else.
You Are Too Late: To save Ui and Kuroe in the anime: Ui’s body was mutated into Embryo Eve and her soul joins Touka and Nemu in their kamikaze attack, while Kuroe rejects Iroha’s help from saving her from her Doppel, instead allowing it to take her outside of the Doppel Barrier and hatch out of her Soul Gem just so she could stop being a magical girl.

Yachiyo Nanami

Voiced by: Sora Amamiya (Japanese), Erika Harlacher (English), Maria Garcia (Latin American Spanish)

"I'm already a veteran as a Magical Girl so you can say the experience I have is my strongest weapon. I need to apply that more in battle..."

Wish: 'Please....keep me alive...This unit, I want to survive as its leader.'

Magic: Receive hope from deceased allies

Doppel: Campanella

"Ever since I became a Magical Girl, I've been fighting in Kamihama. Sure, there's been good moments, but I can only seem to remember the hardships and tragedies. Those are the things that leave a mark... But that doesn't mean I'll give up. Because if I do, that would go against everything I've accomplished so far."

Iroha's one-time obstacle before becoming a major ally and leader of the main characters' team. A university student who part-times as a model, she's a hermit who used to lead magical girl teams before she suddenly cut off her connection with her teammates after they found out the truth of the Witch system. Deciding to come out of hiding to search for her childhood friend Mifuyu, she chases after the Rumors for any lead on Mifuyu's current allegiance with the Wings of Magius.

A-Cup Angst: She displays some envy during the second part of Summer Event 2018, being the flattest out of everyone involved.
Achilles in His Tent: The reason why the Wings of Magius could operate for one year without much resistance is because Yachiyo was too apathetic to prevent them after she falls into a bout of self-loathing for causing one of her juniors turning into a Witch.
Action Girl: Being a magical girl for seven years will do this to you.
The Ace: She's been a Magical Girl longer than almost everyone else, and with the possible exception of Touka she's easily the strongest Magical Girl in Kamihama. Not even the Magius are eager to confront her directly, aiming instead to either exploit her guilt-induced apathy or, once she's gotten over that, to go after her companions. Beyond that she's a famous model, studies psychology, is a fishing champion, and can dance and sing among other talents.
Adaptation Dye-Job: Wardrobe example. Her headpiece in her magical girl form was changed from having long white strings with blue gems at the end of each thread in the game to a simple, one-piece fabric cloth in the anime, likely because the smaller amount of line needed to draw them make them far easier to animate.
Adaptational Jerkass: As a result of Iroha going missing after saving her from an Uwasa-controlled Mami, Yachiyo, in her desperation to find her, goes on a violent offensive against the Magius, delivers a scathing speech against Mifuyu after beating her in a fight, and even goes so far as to threaten Mitama for information in the anime.
Adaptational Nice Guy: Doesn't beat up Iroha when she and Kuroe first arrive in Kamihama in the anime unlike in the game.
Almighty Janitor: A ticket-clipper is not a very glamorous profession, but Campanella is not a weak Doppel at all precisely because Yachiyo's guarding the entrance of Kamihama City for magical girls like a bouncer. Besides, who would have thought that the gate guard also doubles as the city's boss?
Amateur Sleuth: She has been investigating Kamihama's rumors for a while now.
Big Eater: The various seasonal events reveal her to be one of these. New Year's reveals that she became Kamihama's resident hanetsuki champion solely to win the mochi that Mizuna Shrine gave out for winning their hanetsuki tournament, and during the Summer with Mikazuki Villa event she both completes Walnuts' super-spicy curry challenge and wins a pasta-eating challenge, putting away at least a hundred plates of the stuff and somehow digesting all of it within a few hours.
Big Good: She's pretty much the Kamihama City's head honcho, even toward other magical girl teams. The Magius's strategy of fighting her is to basically render her impotent psychologically so they don't have to fight her, as fighting against someone who has a lot of connections with various active teams is just asking for the entire city to hunt them down.
Blunt "Yes": In Episode 3, Yachiyo disapproves of letting Iroha come along with the others to save Kaede, since according to Yachiyo, Iroha can't fight.
Rena: Do you consider all magical girls who are weaker than you to be nuisances?
Yachiyo: Yes.
Body Horror: Yachiyo's transformation to Campanella isn't pretty. Her arms grow longer and become the Doppel's legs while her left leg twists backward to form the Doppel's tail, which grows several eyes on it. The anime version of Campanella is somehow even worse; she grows another pair of arms to act as her legs, and her stinger tail gets so large and heavy that she's constantly hunching. As the result, her posture becomes more scorpion-like.
Brainwashed and Crazy: Mitama puts her under some levels of hypnosis to get her in the mood for the second annual fishing tournament she hosts, throwing her off enough to concern those in her friendship circle.
Broken Ace: She's smart, beautiful, strong, juggling three lives around like it's nothing, and there's no one that doesn't at least begrudgingly respect her. She's also an aloof self-hating mess who tortures herself with the memories of her past failures to the point she can't even consciously admit that Iroha is a precious friend.
Brought Down to Normal: During the climax of "Last Magia", she sacrifices much of her magical power—namely, the hope that Kanae and Mel had entrusted to her in death, to help power the final blow. This causes a significant reduction of her in-story power level afterward, though she's still a formidable opponent due to her years of experience.
Bunny-Ears Lawyer: Behind the ice queen persona is a young woman who's obsessed with occult phenomena and an orderly lifestyle, but there's a reason why she's a veteran among magical girl veterans.
Character Catch Phrase: "I don't have to answer that." You'd think she's her own lawyer.
Combat Pragmatist: She isn't above using dirty tricks to win the fight like how she does to Tsukuyo in Chapter 4.
Critical Hit Class: Her Connect increases the target's critical chance.
Cruel to Be Kind: She puts Iroha through hardships because she wants to see if she can handle the city. She gets better after that.
Defrosting Ice Queen: She's initially hostile to Iroha, but eventually warms up to her.
Deuteragonist: She's the secondary main character in the story of Magia Record right after Iroha.
Doom Magnet: Chapter 6 reveals that Yachiyo believes herself to be this, to the point where she thinks her wish causes others to sacrifice themselves for her. It's unclear how true this is.
Elemental Weapon: As a 5-star, her trident gains a watery glow.
Famed In-Story: She's a popular enough fashion model that Iroha's mother recognizes her from a newspaper article. In the magical girl world, she's quite famous for having an exceptionally long lifespan for someone who made her contract when she was 12 years old.
Graceful Loser: Takes losing to Rika in the latter's winter costume event rather well, congratulating her on a job well done.
Hidden Depths:
- It turns out she's very good at hanetsuki because she has a Sweet Tooth for the shrine's mochi since she was a kid, and since the mochi is the prize for hanetsuki match, she trained for a long time just to win it.
- In "Great Banquet" event story, it is revealed that when she was a kid, she dabbled in idol business as a part of her modeling career, and her specialty was cutesy songs about macaron and sweets.
Insistent Terminology: She claims Iroha isn't her friend, but her assistant, although she slips and calls Iroha "friend" at least once. Similarly, she claims Tsuruno is her apprentice, Felicia is just a sell-sword, and Sana is a zashiki-warashi^note.
It's All My Fault: Because her wish is to be a survivor in the cutthroat industry of modeling, when her friends died because they were protecting her, she takes it as her wish makes that she will survive at the expense of people around her. She started pushing people away from her after Mel died a year ago, leaving Momoko and Tsuruno confused of the reason why she suddenly abandoned them.
I Will Find You: The reason Yachiyo hunts down rumors is because she believes they will allow her to reunite with her missing Childhood Friend Mifuyu Azusa. When Mifuyu turns up working with the villains, Yachiyo continues to hunt down rumors so she can get the chance to confront Mifuyu again.
- She spends the start of season 2 of the anime looking for Iroha, even going as far as brutally beating down Mifuyu to get information from her.
I Will Wait for You: Her epilogue in Arc 2 states that she’s waiting for Iroha to return.
Knight in Sour Armor: Her attitude used to be much friendlier than it is now before her friends started dying, though it doesn't stop her from doing her job.
Kuudere: Quiet but sweet when one gets over her icy front.
Making a Splash: Yachiyo's spears are made of water, and in the manga she can create a water shield. Her Doppel, meanwhile, seems to attack by drowning enemies with a whirlpool.
Morality Chain: Serves as one to Iroha in the anime, as she’s ultimately the one to save her from Giovanna’s corrupting influence in Season 2 and in the finale alongside the other girls after Kuroe’s death.
Not So Above It All:
- Gets very intense about a flash sale at a mall restaurant; shopping in general seems to be Serious Business to her.
- Yachiyo can get very obsessed with food. An entire event has her as a super-fan of one curry chain to a point she can count just how many franchises of it are in Kamihama (30), to a point of staking out for the opening of the 30th.
- Her loungewear/alternate pajama set is that of a cat-themed hoodie, the most childish of all the villa residents.
Old Shame: The Macaron song from her idol days is something Yachiyo finds very embarrassing, especially to sing aloud again. When Felicia manages to get a hold of it and starts singing it, Yachiyo is very much not amused.
One-Hour Work Week: Works occasionally as a fashion model. Rarely even mentioned, but this brings in enough money to pay for food, college tuition, and whatever payments she's making on the house her squad lives in.
Prophecies Are Always Right: Has this attitude towards the Kamihama City rumours, though Momoko dismisses it. Yachiyo is quite justified.
"The Reason You Suck" Speech: She gives a scathing one to Mifuyu in the second episode of the 2nd season of the anime after Mifuyu continuously presses an incredibly frustrated Yachiyo's buttons aplenty before snapping out of her Doppel-induced rage.
Yachiyo: When I see how weak you are, it hurts. You become a victim because you're weak. Everything is taken from you because you're weak. You suffer because you're weak. You're helpless because you're weak. Goodbye. Goodbye, weak Mifuyu.
Storm of Blades: Yachiyo can summon multitude of spears out of thin air. In the anime, she uses this to counter Holy Mami's barrage of musket shots, although the latter's Tiro Finale is too much to block.
Sugar-and-Ice Personality: She's aloof and vaguely hostile at first, but then shows a sensitive side.
Super Mode: Gains her Historia form after convincing the Symbol Witch to trust in her.
Supporting Leader: She's arguably the real leader of Iroha's team, as the most experienced magical girl. Subverted in Chapter 6 when Iroha takes leadership.
Survivor Guilt: She saw two friends sacrifice themselves to save her life, and becomes convinced it's her own fault.
Take Up My Sword: The true nature of her personal magic is to inherit the hope of her fallen comrades. Yachiyo's strength comes from Kanae and Mel entrusting their power to Yachiyo before they died.
Team Mom: Towards the younger member of the group. In particular Yachiyo and Felicia's relationship is akin to a stict mother and her mischievous daughter. Several costume and login stories have Yachiyo feel worried about the looming prospect of empty nest syndrome.
Trademark Favorite Food: Yachiyo is shown to particularly like Japanese foods, though Mochi seems to have a particular place in her heart.
Water Is Blue: An Aqua element girl with blue hair and a mostly blue outfit.
Water Is Womanly: She's an Aqua unit and is elegant, fashionable, and motherly.
We Used to Be Friends: Her Childhood Friend Mifuyu turns out to be working with the villains. They eventually make up after Mifuyu's Heel–Face Turn, though in the anime Yachiyo is much slower to forgive her.
"Where Are They Now?" Epilogue: She's expanded her career beyond modeling, and has turned Mikazuki Villa into a refuge for Magical Girls. She is waiting for the day that Iroha will return.

Tsuruno Yui

Voiced by: Shiina Natsukawa (Japanese), Marieve Herington (English)

"I'm gonna become the Mightiest Magical Girl! That's why I gotta keep on fighting!"

Wish: 'I want to win the lottery.' (i.e the 800 million yen lottery)

Magic: Good luck

Doppel: Yu Hong

"Our Chinese restaurant hasn't been too well since Dad took it over. But that hasn't stopped my mom and grandma from spending money, though... You see, that's where I, Tsuruno Yui, come in! I'm gonna become the mightiest and help out the business myself!"

A reckless Magical Girl who's full of energy. Tsuruno loves her family, especially her grandfather and great-grandfather, who lead the Yuis to their former prosperity. She fights to become the strongest Magical Girl in order to restore the Yui name. Her family runs a Chinese restaurant, which is (in)famous for being extremely mediocre. She works tirelessly day after day, hoping to restore the prestige of her family name.

Awesome, but Impractical: Because her Magia gives her a guaranteed Evade, a popular strategy to cheese most difficult content or tackling mirrors is going solo Tsuruno, cram as many MP-related memoriae as possible on her, and then pray she survives the first turn so she can spam infinite Magiae every turn after that and become virtually invincible. However, this strategy has several drawbacks, namely needing her to survive the first enemy onslaught (which isn't easy given her defenses aren't the best) and praying the enemies don't have Anti-Evade or Magia Seal countermeasures, or else she's deader than dead. Oriko can also do this, by the way.
Balloonacy: Tsuruno's doppel is part Chinese Sky Lantern, so it lifts her up in the air whenever she summons it.
Be Careful What You Wish For: Tsuruno wished for her family to win the lottery so they could save their failing Chinese restaurant. Unfortunately, her mother and grandmother took the money and ran away to a pleasure cruise. Tsuruno tries to be the strongest magical girl because it's all she has left.
Blood Knight: Downplayed. In the past, she would challenge any and every magical girl to a duel on the spot.
Brainwashed and Crazy: Touka specifically amplifies Tsuruno's brainwashing because she's very strong a pawn. When Felicia and Sana shrug off theirs quite easily, Tsuruno remains under the Wings of Magius for some time longer.
Broken Ace: She's at the top of her class, super strong, a great fighter, and a very nice person. But she's also terrified that if she doesn't become strong, she'll lose her restaurant, and her mother and grandmother are wealth-obsessed jerks who abandoned the family.
Character Catchphrase: Has a habit of saying "Yep yep!"
Combat Hand Fan: Her weapons are two fans.
Dull Eyes of Unhappiness: An interesting spin of this; Tsuruno only has the dead eyes when she's the most relaxed. Because she feels that she has to be the emotional pillar of everyone else, she's burdened by the thought that if she doesn't stay vigilant with her role, her loved ones will drown in their misery. Thus, her usual look is actually her Dull Eyes of Unhappiness. Her blank eyes instead appear when she no longer cares about maintaining this front and just does whatever she likes. This is the same reason why Rumor Tsuruno has the blank eyes all the time.
Elemental Weapon: As a 5-star, her fans are covered in flames.
Foreign Culture Fetish: She really likes Chinese culture. It's to the point that her Doppel has a Chinese name instead of the others' more European-inspired names.
Friend-or-Idol Decision: Tsuruno and her older sister made promise that they would make their grandfather's restaurant famous. As they grow older, Tsuruno's sister decides that she can't keep her promise and chase after her own dream. It makes Tsuruno has a doubt whether she should continue with her goal, knowing that her mother and grandmother only see the restaurant as a money-making investment instead of a labor of love like her grandfather, or find a new goal that she really wants and abandon the restaurant. She decides that making the restaurant famous is just a side-goal; her true goal to happiness is to help and support her friends.
Genki Girl: Tsuruno is always energetic and upbeat. This is more or less of a facade to hide her problems with her family's restaurant.
The Heart: She acts as a moodmaker and role model in every situation she's in. She defuses fights, teaches schoolwork in a way that even the notorious academically underachieving Felicia understands her easily, is infectiously cheerful, is a model student, and is an honest and loyal friend. The moment she doesn't return home because she gets enticed by the Magius, her school goes into a state of panic because she had a perfect student record for 12 years (since she was a first grader). Her father goes into a bout of depression because he thinks that Tsuruno finally gets tired of her family and runs away, only for Tsuruno to come home one last time and tells him that she found a place for herself. At that point, Tsuruno's father crosses Despair Event Horizon and decides to really close their family's restaurant.
I Let Gwen Stacy Die: She blames herself for Mel's death, since she had had to help out at Banbanzai the day that Mel turned into a Witch. Taken a step further in the anime, where Tsuruno was the one who (unknowingly) destroyed Mel's Witch.
Incoming Ham: You can pretty much guess when she's going to make an entrance because she tends to shout her presence as the "strongest magical girl". When Iroha says that she's searching for the seance shrine rumor with a girl known by said epithet, Yachiyo immediately knows who she's referring to and bracing herself for Tsuruno's glomp, with little success.
Locked Out of the Loop: Because she was busy tending to her restaurant when Mel turned into a Witch, she's the only one of Yachiyo's original quintet who doesn't know about the Witch system.
Modesty Shorts: Under her paltry excuse for a skirt in her magical girl form.
Momma's Boy: Downplayed. Tsuruno's dad is a pretty happy guy... when his wife and his mom/mother-in-law aren't yelling at him. Tsuruno thinks the world of him.
Motor Mouth: Have a tendency to talk really quickly:
"You could say that the future of the Yui family is up to me so I'm gonna get stronger and support the family...! I forgot to take a breath in between..."
Nice Girl: Tsuruno is a very friendly and supportive girl.
Shadow Archetype: Tsuruno has a long conversation with hers when her Soul Gem gets corrupted in her event story.
Smarter Than You Look: She's actually at the top of her class. She also has a tendency to figure things out before the other characters do. It was implied that she was on the cusp of figuring out that Mel had turned into a Witch based on just some deductive reasoning, but she decides not to think about it so that she can focus on cheering up her friends.
Stepford Smiler: She seems like a happy-go-lucky, enthusiastic Genki Girl but she also suffers from Survivor's Guilt over supposedly letting Mel die and she always tries to put up a strong and happy facade in order to support everyone around her even when she is the one who needs help. It's revealed later on is that her default expression that only shows up when she no longer cares about putting up this front is Dull Eyes of Unhappiness.
Survivor's Guilt: She had to help out at Banbanzai the day Mel turned into a Witch. It becomes clear from Uwasa Tsuruno's story that Tsuruno feels a lot of guilt over not having been there to help that day, even though the rest of her team assured her that it wasn't her fault.
To Be a Master: Her goal in life is to be the strongest magical girl. She seems under the impression that if she's strong, then she can make her restaurant better, somehow. When other girls find out her reason of why she's so insistent to be strong, they try to subtly push her to use her energy and aggression to be a diligent employee instead of dueling magical girls for no reason.
Unluckily Lucky: Her power seems to make her this way, instead of an outright good luck. She has to experience a misfortune to balance out the fortune that she's going to get. Her restaurant is not the best out there and it's doubtful that it would get better, but it never goes bankrupt because it's cheap and it has loyal customers - which Tsuruno gets fairly easily because of her extrovert personality. In Mel's side-story, she ate food that accidentally had a laxative poured in and predictably spent the rest of the day in the restroom, but if she hadn't, her restaurant would get a bad press for causing food poisoning. It also can be said that her fairly smooth release from the Rumor she's fused with is because she's lucky enough the influence is just 50%, or she might end up just like Mami.
"Where Are They Now?" Epilogue: She takes over from her father as the chef at Banbanzai, and is waiting for her sister to return from Japan so that they can save the restaurant together.
Worthy Opponent: To say Juri was very excited to learn firsthand that Tsuruno's claims of being "the mightiest" weren't all talk is an understatement when she finally gets to fight her in Chapter 5. Their fight ends in a stalemate.

Felicia Mitsuki

Voiced by: Ayane Sakura (Japanese), Lizzie Freeman (English)

"Well, when it comes to huntin' Witches, it's me, Felicia Mitsuki, you're gonna want!"

Wish: 'I want you to make it so that what just happened, never happened!'

Magic: Memory manipulation

Doppel: Beatrice

"My parents were both killed by a Witch. People in my neighborhood all think they just disappeared one day, but that ain't true. It's 'cause I wished for 'em to think that. But I sure remember! I've been huntin' down Witches and workin' as a merc since then... And I'm not stoppin', ever!"

An energetic, unyielding, and unfettered magical girl. An orphan who thought her parents were killed by a Witch; in reality, her parents were killed in an accident she started. Her misguided perception led to her hate for witches and desire for revenge for her parents, living as a "mercenary" waging war against witches all over Kamihama. Her wild expressions during battle are influenced by shounen manga; however, she is gentle at heart and loves animals.

Animal Motif: She's often associated to a cow (or more precisely a bull) because her hood has two horns on it, her favorite animal is cow, she's strong but not very smart, stubborn and capable of great violence but is actually soft-hearted.
Anti-Armor: Her Magia debuffs target with Defense Down, applying two stacks once sufficiently ranked up.
Awful Truth: Whenever she summons her Doppel it puts her to sleep to prevent her from seeing anything while it's active. Anything it encounters that goes against Felicia's worldview or beliefs gets covered with mud and smashed. This helps her avoid learning the truth behind her wish, which is probably for the best. When she does find out she's the one who accidentally caused her parents' deaths, she does not take it well.
Berserk Button: Just being around witches causes her to enter a berserk rage.
The Berserker: She loses herself to a berserk rage whenever she fights a witch, to the point where she accidentally attacks her allies. Iroha seems to be helping her get over this.
Big Sister Worship: While she has various degree of admiration toward girls who are older than her, Felicia specially looks up on Tsuruno because they "talk the same language", like when Tsuruno taught Felicia her math problems. It didn't start out that way, but Tsuruno patiently dealt with Felicia's antics - with everyone's help.
Birds of a Feather: Ayame and Felicia tend to get along because they are both competitive, fight-liking muscle heads. Though they can fall into Too Much Alike during arguments, such as in Ayame's Magical Girl Story, because of these very similarities making it hard for either to back down from an argument.
Brutish Character, Brutish Weapon: Her Humongous-Headed Hammer pairs well with her excessive bluntness and berserk rages.
The Bully: She essentially bullies the younger Ui in both Ui's sidestory and "A Fledgling's First Flight" event out of petty jealousy towards her, because she's no longer the youngest one in the house. It even almost got physical before Iroha intervened. She does eventually stop at the end of "A Fledgling's First Flight's" story however, after she talks about her feelings with everyone including Ui.
But Not Too Foreign: It's implied that she's half-English. She calls Halloween, "A holiday from where one of her parents came from," and knows what both Halloween and Christmas mean beside the oft-commercialized Japanese traditions.
Cute Little Fang: A very quite little one.
Deadly Prank: Felicia tried to prank her mother by kicking her while she was cooking, but it started a fire that burned down the apartment and killed her parents.
Department of Redundancy Department: Her Magia is called Super Huge Gigantic Hammer, which is as descriptive as it can get.
Dreaming the Truth: The night after Yuna reflects her memory magic-charged attack against herself, she remembers the truth of her parents' deaths in a dream and wakes up crying about it. She doesn't immediately accept it as the truth, though.
Dumb Muscle: She's very strong, but isn't very smart. Yachiyo snarked that the only viable strategy for Felicia is to point her at the general direction of the enemy and let her wreak havoc because any more difficult strategy will just fly over her head.
Fake Defector: Felicia seemingly offers her services to the Wings of Magius, but Yachiyo explained she hired Felicia to spy on them. Subverted when Felicia decides the Wings of Magius offered her a better deal. But she comes back around.
Green-Eyed Monster: In Ui's sidetory, Felicia attempts to play a prank on her because Felicia is jealous that she's no longer the youngest kid in Mikazuki Villa, thus no longer as spoiled by Iroha and Yachiyo as she used to.
- In "A Fledgling's First Flight", Felicia sabotages with Ui's rite-of-passage Witch hunt pretty much for the same reason.
The Grinch: Hates Christmas so much that she temporarily declares war on it. The holiday season only serves as a reminder that she can't spend Christmas with her parents anymore.
Hired Guns: She works as a mercenary, mostly because she's homeless and needs a way to support herself. According to her MSS, her price is either a Grief Seed or 1,000 yen (around 10 USD), the latter of which takes Asuka aback as being way too cheap after hearing the rumors Nanaka spread about her exorbitant prices.
Heart Is an Awesome Power: Her personal magic is to manipulate memories. Very handy when Walpurgisnacht is planning to level the city, and you can alter her memory to make her forget what she was doing there in the first place.
Heel–Face Revolving Door: Switches sides multiple times, sometimes deciding to act as a Double Agent, in her early appearances before dropping the mercenary thing and joining Iroha and Yachiyo's team. Later betrays them again when she's brainwashed by the Magius, but she gets un-brainwashed by Mifuyu and flips back to the good guys in short order.
Heroic BSoD: Breaks down completely upon finding out that she caused her parents’ deaths. She only snaps out of it because Asahi summons her parents’ ghosts, who proceed to tell her they forgive her.
I Reject Your Reality: Her wish turns out have something of this effect; the biggest concern she has for her parents' death is because she was directly responsible of it, and she made the wish out of immense guilt she felt. Because her wish can't revive her parents from death, likely because of the lack of her karma weight, she instead was made by the wish to believe that a witch killed them instead to fulfill the implicit goal of the wish; that she's not guilty of the incident. Her Doppel also always knocks her out when it comes out because she can't stand looking at it, and the whole emotional baggage that comes along.
Ignorant About Fire: When she accidentally caused her mother to set their apartment on fire, she tried to put it out by dumping water on it. While this would have worked on an ordinary fire, this was an oil fire, and the water only spread the burning oil further.
Injury Bookend: The memory barriers created by her magic can be destroyed if she uses it on the same target again. This is how she realizes how her parents really died; Yuna uses her redirection magic to make Felicia hit herself with her memory magic, cracking the barrier enough that Felicia dreams the truth that night.
Innocently Insensitive: In Iroha's sidestory, Felicia ends up insulting Tsuruno's family for falling into hard time because she can't believe that the Yui used to be a prestigious family, not realizing that Tsuruno is largely a Stepford Smiler because her mother and grandmother sabotaged her efforts to restore her family's standing. Everyone appropriately calls her out, which she doesn't get at first because she thinks being as honest as she can get is the better.
Jerk with a Heart of Gold: Felicia is short-tempered, competitive, blunt and often acts without thinking about others. That said, she also loves animals and eventually becomes genuine friends with Iroha and her team.
Leeroy Jenkins: Her berserk rage often makes her run headfirst into enemies and obvious traps. Her almost monstrous strength is quite an asset when pulling herself out of that situation.
Loner-Turned-Friend: Played With. In the main story she's introduced a solo mercenary who Iroha befriends and brings into her team. However, the side stories show she has other friends among Kamihama's magical girls.
My God, What Have I Done?: The main reason why she's swayed by the Magius' brand of propaganda is that she feels guilty for only thinking the witches as mere monsters to exterminate, not knowing that they had died in despair for wishing something that she had also did. In the anime, this is also the reason why she follows Sana to desert Magius; Magius has been capturing Witches in jars and farming them as food for Eve. Seeing the Witches reduced to such state, despite being former magical girls, saddens her greatly.
Parental Abandonment: Her parents are killed by a Witch or so she believes; she played a prank on her parents and caused a fire that killed them, her wish made it so that she believes that a Witch is responsible. However, even when they were alive, they still sort of neglected her. Her parents loved Felicia very much, yes, but they didn't have the best relationship with each other. Because of that, when Felicia did something bad, they would blame each other instead and Felicia didn't like that her parents fight while ignoring her. So she intended to do something so bad, that they had no choice but to scold her. Unfortunately, it Gone Horribly Right.
Power Glows: As a 5-star, her entire hammer has a purple glow.
Rock Bottom: Played for Drama. In Chapter 4, Felicia is cursed by a Rumor to experience misery after twenty-four hours. Felicia doesn't really see the problem because she thinks having dead parents is the worst misery she can experience. Iroha has to convince Felicia that things can get worse, such as her Tragic Keepsake vanishing.
Self-Made Orphan: She accidentally burned down her house, killing her parents. Her wish was to undo this mistake, but due to her ambiguous wording, it instead made her think she got orphaned by a witch.
Temporarily a Villain: Felicia briefly decides to support Wings of Magius because she felt they were offering her a better deal. Iroha is able to convince Felicia that things will be worse if she doesn't help.
Trademark Favorite Food: If Felicia had it her way, and if Yachiyo's budget would allow it, she'd eat meat with every meal. She's particularly fond of beef and other cattle-derived meats such as hamburger steak.
Tragic Keepsake: Her stuffed cow doll, which is a memory of her dead parents.
Uncertain Doom: In the side story of the Madoka/Iroha duo, she can’t be found in the world the girls travel to, making it very uncertain if she’s alive or dead.
"Where Are They Now?" Epilogue: She's taken over Tsuruno's old job as waitress and delivery girl at Banbanzai. However, some customers complain that parts of their meal have already been eaten.

Sana Futaba

Voiced by: Yui Ogura (Japanese), Ryan Bartley (English)

"Nowadays I think... I'm so glad I didn't have to stay alone forever."

Wish: 'Please make me invisible.'

Magic: Invisibility (includes an inability to be tracked)

Doppel: Theresia

"I, um...I'm kind of a bad student, I can't keep up in school... I don't have any real talents, and in the rare case I'm not all bad at something, I still don't shine... The world keeps spinning really fast around me, but I can't move along with it... So I'm always just running in circles, going nowhere... I could just cry... *Sob*"

A pessimistic Magical Girl, Sana was rejected and neglected by her family and those around her, leading to a lack of self-confidence. However, she'll quietly stand by the people who need her, ready to help them when the time comes. She befriends the Anonymous AI Rumor and willingly falls into its labyrinth, before crossing paths with the other main characters who investigate her voice when the Rumor sends out as an SOS message.

Abusive Parents: Her stepdad called her stupid to her face, her stepbrothers thought that she's a nuisance, her mother was said to have chosen her second husband and stepsons over her daughter, and her entire family refused to interact with her directly. No wonder she wished to disappear.
Because You Were Nice to Me: Because Sana shows genuine kindness to the A.I. Rumor, it questions its "programming" and reaches out to Iroha to get Sana out of there.
Boy Meets Ghoul: Sana's predicament in Chapter 5 is that she befriends a Rumor and willingly falls into its labyrinth. The Rumor realizes that she shouldn't be together with it because its nature as a Rumor will have various negative effects on Sana, but Sana doesn't want to leave because of her Friendless Background.
Education Papa: Sana's stepdad was a university professor who had two sons of exceptional talents from his previous marriage. So when it turned out that Sana wasn't as smart or athletic as her step-brothers, he sort of gave up on her while still pushing her to be above average so she wouldn't tarnish the family name. He was so obsessed with her grades that he made her do nothing but study every Christmas.
Friendless Background: It only contributed to her crippling anxiety and self-loathing.
Gratuitous German: Her Limit Break is named Folter Gefängnis, which means "Torture Prison"
Hidden Buxom: Her swimsuit reveals she's actually one of the bustier inhabitants of Mikazuki Villa, its just hard to tell in her regular clothes.
Hidden Depths: She's rather good at making sand art, managing to recreate episode upon episode's worth of Mr. Purrs a Lot characters out of sand.
Hikikomori: Prior to meeting Iroha, she was isolated from everyone, both before and after her wish to disappear from the view of normal people, and stayed that way for a while.
Hyperspace Arsenal: Her shield opens up to release weapons, including a spiked ball, a pendulum, moving pliers, spiked chains...
Invisible Introvert: A shy and nervous girl, who is also invisible, at least to non-magical girls.
Invisible Jerkass: Subverted. Her penchant for torture instruments is likely because of her repressed desire for revenge against those who wronged her. Combined with her passive ability to Invisible to Normals, this will make her skills a perfect crime just waiting to happen. But she doesn't, because she's not that kind of person and her friends are also not those kinds of people. Instead, her fascination for torture instruments becomes a fairly harmless quirk.
- This is elaborated in "Hereafter" event story; she always has the capability to be an Invisible Jerkass, literally and figuratively, but her friendship with Ai and the girls of Mikazuki Villa prevented her from turning that way.
Invisible to Normals: As a result of her wish, only magical girls can see her due to her innate magic. She can activate her innate magic to be invisible even to magical girls. The 2019 Golden Week event shows that this also extends to (most) animals, which sadly includes Kaede's kitten they were babysitting though Sir Purrs a Little is able to see her at the end.
Kindhearted Cat Lover: One of the things that somewhat preserved her self-worth is a back-alley stray cat that she befriended. When the cat was taken away, for an unknown reason, her mental fortitude plummeted significantly. Nowadays, she's satisfied her cat-love withdrawal with a children story about cats and babysitting Kaede's kitten.
Luckily, My Shield Will Protect Me: Her weapon is a giant shield.
Nice Girl: Despite her shyness and pessimism, she happens to be very sweet and kind, to the point where she befriends an A.I. Rumor and ended up having the Rumor question it's own "programming." Her fondness of torture instrument is mostly seen as a harmless quirk, and she's isn't the kind of person that would use them for revenge or pleasure.
Nightmare Fetishist: She really likes medieval torture instruments. Her favorite show is also not the prettiest puppet show out there.
"No More Holding Back" Speech: In Manaka's sidestory, Manaka who had grown disillusioned by her seemingly no success at drawing costumers to her restaurant confides to Sana about her intention to quit selling lunch in school because she sees no reason for it. Sana, who is her bento's fan, proceeds to tell her how her bento makes Sana very happy despite always being alone at lunch, knowing that at least she has something to look forward to now. Sana then reassures Manaka that no matter what kind of restaurant the Walnut's is, it will always exist as long as Manaka cooks. This brought Manaka out of her slump.
Power Glows: As a 5-star, her shield has a green glow.
Shield Bash: For her Charge and Accele attacks, which target a single enemy, she makes a charging slam followed by an overhead smash.
Showgirl Skirt: In her magical girl form.
Shrinking Violet: She's the nervous type. Even her transformation sequence has her hiding behind her shield.
Spotting the Thread: During the Ichi Curry and 10 Spices Crisis login story, she catches after a while that the restaurant owner included her when she counted up the total amount of guests for a table, meaning she could see Sana, and was thus an adult Magical Girl. This would ultimately be a red herring as not only was she not responsible for the missing curry trucks, and neither was her missing Magical Girl sister.
Uncertain Doom: In the side story of the Madoka/Iroha duo, she can’t be found in the world the girls travel to, making it very uncertain if she’s alive or dead.
Undying Loyalty: Towards everyone at Mikazuki Villa, but especially Iroha (because she was the first one to reach out to her and offer her a home and friendship). When Iroha is kidnapped by the Wings of Magius in chapters 8 and 9, Sana stops at nothing to free her. She even sneaks into the Wings of Magius' base by herself and defeats several Feathers to protect Iroha.
Unishment: None of her "bad ends" in the Summer 2018 event really have a bad effect on her other than cutting the event plot short. One ending, where she becomes a famous marine biologist, is an outright Earn Your Happy Ending against her family's constant derision that plagues her backstory.
"Where Are They Now?" Epilogue: She's become a popular picture book author for children, though since she's still invisible she needs her friends to help her deal with her agents.
Wicked Stepmother: When her mother married into the Futaba family, Sana's stepfather was emotionally abusive toward her. Unfortunately, her mother was no kinder, and favored her stepsons over her daughter.

Lil' Kyubey

Voiced by: Emiri Katou (Japanese), Cassandra Lee Morris (English), Susana Moreno (Latin American Spanish)

https://static.tvtropes.org/pmwiki/pub/images/card_10424_c.png

An individual who seems to be a Kyubey found only in Kamihama City. Appearing to be much younger than other individuals, it was first seen wandering around the town, but nowadays it can be seen living with the residents of Mikazuki Villa. The mysterious, strangely small, and unintelligible Kyubey that seems to carry Iroha's memory about her sister. It's unclear what its purpose is, and there are still many mysteries surrounding it.

Adorable Abomination: If Kyubey is already looks somewhat cute by default, the Little Kyubey is even cuter than him because he's more expressive and super-deformed. However, his existence is alien even to the alien Kyubey; he's the corpse of the Kyubey that lost his biological function from Ui, Touka, and Nemu's wishes, then his body became the vessel for Ui's errant soul when the wishes backfired. He has all Kyubey's general traits, like being Invisible to Normals and capable of telepathy. When Touka and Nemu observe him, he's shown to capable of eating food larger than his mass, yet never gains weight. He also walks around the entire Kamihama in one day, yet never get tired.
Ascend to a Higher Plane of Existence: Due to being him a part of Infinite Iroha, he ends up doing this at the end of Arc 2 alongside Iroha.
Assist Character: All his attacks are done by Team Mikazuki. His single target attacks are done by Sana and Felicia, his Blast attacks are done by Iroha, Yachiyo, and Tsuruno, and both his Magias are Combination Attack from all five of them.
But Thou Must!: The player is allowed to choose his dialogue at certain points, but they only alter a few lines of dialogue at best.
Butt-Monkey:
- It's a Running Gag that no matter what choice the Kyubey (read: player) chooses, Iroha will instead Take a Third Option.
- The other less friendly girls tend to treat him like one would to a particularly annoying animal, even if all he wants to make friends with them and brings them gifts. Subverted however, if someone genuinely hurts him with malice, then it's a guaranteed Kick the Dog moment.
Canon Name: Lil' Kyubey, as seen here.
Demoted to Extra: He doesn't disappear, but his importance to the plot decreases after the first chapter, only to be relevant again during the last stretch of the main story. The anime attempts to rectify this by making him Iroha's mysterious guide for the Uwasa.
Developer's Foresight: Like with other characters, there's a battle against a shadow Lil' Kyubey Mirror in the final part of Lil' Kyubey's Second Magia unlock challenge. The Lil' Kyubey Mirror still summons Iroha and co. to attack, but rather than be exact copies the assist characters also have the shadowy Mirror palette.
Empty Shell: The Kyubey is more literal empty shell than a mere player self-insert, he's a body of an Incubator that had been robbed of its sentience when Ui, Touka, and Nemu made their wishes to supplant the witch system. When Ui was on the verge of turning into a witch because she couldn't take the burden of her personal magic, in a last ditch move Touka and Nemu sealed her sentience into the empty Kyubey body to prevent her grief into clouding her Soul Gem. The reason why the amnesiac Iroha, Touka and Nemu get their memories back when they touch him is because that's the memory of Ui that jostles the memories back.
Fantastic Racism: Suffers a great deal of this from some girls in Kamihama city due to still being technically an incubator. Even though in the end of Part 1, it sacrificed its own life to save all magical girls of Kamihama.
Fighting Clown: As a playable unit, he's the closest thing to a playable Kyubey. He's also the smallest playable character, he "fights" by generally being helpless and have other magical girls coming in to actually do the attacks.
Hello, [Insert Name Here]: The player is allowed to choose his name. The name becomes the player's handle name in the game and the name which appears on the bottom of Lil' Kyubey's 4* and 5* cards.
Infinity +1 Element: While Lil' Kyubey is Dark type, he is the first character that can gain the "Variable" buff. While this buff is active a character's attacks will be treated as strong against all elements. Even Void element units will take extra damage from Variable buffed attacks as if they had a type weakness, and Dark element units aren't safe either.
Intelligible Unintelligible: He can only say "Mokyu", but Iroha inexplicably understands him anyway.
MacGuffin:
- Iroha looks for him in the first Chapter because she believes he can help explain her dreams. When she touches him she suddenly remembers her sister.
- In Arc 2, the Kyubey a focus point of the Doppel barrier because he sacrificed himself to replace Ui as the comatose barrier core. The fact that he's no longer comatose is a plot point.
Magic Music: In the anime, he saves Iroha and Kuroe from being killed by a Witch by singing a song that placates it long enough for Yachiyo to show up and kill it.
Mechanically Unusual Fighter: Its Blast Disks attack diagonally, a trait which used to be unique to it before Rabi's introduction. Connecting Blast Disks to and from Lil' Kyubey converts them to a direction the Connected character can use, based on the direction of the Blast Disk used in the Connect.^note
Pokémon Speak: Sorta. All he can say is "Mokyu".
Red Herring: Iroha believes that she regains her memories regarding Ui the first time is because she hugged the Kyubey, so she decides that to make Touka and Nemu come to their senses and remember just how corrupt they became, they have to touch him too. It doesn't work, and Kyubey-kicking ensues. Turns out Iroha's memory returning isn't because the Kyubey touching her per se; it's because he's touching the anchors of the memory-wipe. Because the sisters are basically one package, they both act as the catalyst to complete the Unperson magic, and how to dispell it.
Sheep in Sheep's Clothing: Being a Kyubey, people both in and out of universe suspect his intention - Yachiyo even attempts to kill him at first. But he never does anything that harms the girl and after the reveal that he's housing Ui's memory, he basically functions as a genuinely helpful cute mascot character played straight.
- In his sidestory, Touka, Nemu, and Ryo make separate investigations on him out of the suspicion that he's still doing Kyubey's usual works. Turns out, him walking around Kamihama is genuinely to make friends with magical girls, while avoiding girls with potential but not yet making contract.
Stealth Hi/Bye: In the anime he suddenly shows up while Iroha and Kuroe are fighting a Witch, and just as suddenly vanishes once the Witch is defeated. Episode 3 reveals that he literally disappears into thin air when crisis has been averted.
Super-Deformed: He's basically a super-deformed Kyubey.
Team Pet: He's basically Iroha's pet. After awhile, he becomes Mikazuki Villa's and later, Kamihama Magia Union's mascot.
Token Heroic Orc: While most Incubators are willing to work with magical girls, Lil' Kyubey is different in that he genuinely has the magical girls' best interests in mind.

Ui Tamaki (Spoilers)

Ui Tamaki

Voiced by: Manaka Iwami (Japanese), Lisa Reimold (English)

"This is great. Now I can become closer to everyone at Mikazuki Villa."

Wish: ' I wish for the power of collection! Allow us to take them from you, Kyubey!'

Magic: Collection of impurities of others

Doppel: Shitori Egumo

"My name's Ui Tamaki. I'm still new at all this Magical Girl stuff. I spent a long time in the hospital, so there's a lot I don't know. I might not get how a lot of things work, but I'd be happy to become friends. Oh, and my big sister's a Magical Girl, too. I'll introduce you to her next time."

A Magical Girl who's struggling to figure out what she can do to make everyone happy. She grew up knowing little of the outside, which is why she tries so hard to keep up with the others. Skilled at finding the good in people, she dislikes no one. Touka and Nemu are her close friends, and she is Iroha's long-lost sister, who turns out to be one of the founders of the Wings of Magius before she was sealed away.

Ascended to a Higher Plane of Existence: Due to her being a part of Infinite Iroha, she ends up doing this at the end of Arc 2 alongside Iroha.
Big Sister Worship: For Ui, Iroha can never do wrong.
Broken Record: The false Ui Iroha encounters in Chapter 3. It just repeats the same line about coming to Kamihama City to save magical girls.
Death by Adaptation: Her body was mutated into Embryo Eve right after after she made her contract in the anime ^note and then forcibly fused with Alina in the finale, forcing Iroha and Yachiyo to destroy her. She does accept her coming death with grace, however, asking her sister to stop her, Touka and Nemu and passing on her ability to her.
Death by Despair: Madoka & Iroha's dual unit's MSS heavily implies that Iroha's death in every other timeline barring the Magia Record one exacerbated her illness due to the heartbreak of losing her dear older sister, causing her to die from it later.
Desperately Looking for a Purpose in Life: In her sidestory, she gets an assignment to write what she's going to be when she's grown up. Because she's not as smart as her friends, she doesn't have any strong opinion on anything. So she goes around and asks other girls. She decides to be a music teacher.
Doomed Protagonist: Subverted. According to Ultimate Madoka, since this is the only timeline in which Iroha makes a contract and becomes a Magical Girl, this is the only timeline where Ui survives her illness. Her illness eventually kills her in every other timeline, and both Touka and Nemu die shortly afterward.
Eldritch Abomination: She's Embryo Eve; the giant bipedal moth with eyelids partially sewn shut. She is so large, that Iroha is only about as tall as one of her talons when she is in her first and smallest form. So strong is she, that the Magius are confident that she can win against Walpurgisnacht.
Freudian Trio: She was part of one with her two friends at the hospital. Her scientifically-inclined friend Touka was the superego, while her creative writer friend Nemu was the id. Ui, as the mediator between the two, is the ego.
Foil: To Madoka. Like Madoka, Ui tried to game the Incubator's wish system to make things better for everyone, and in a similar way (Madoka wished to erase all Witches before they were born with her own hands, while Ui wished to gain the Incubator's power of "collection" to gather the impurities of soul gems), but unfortunately, unlike Madoka, she didn't have the capacity to carry it out. Unlike Madoka, who had more than enough power to overcome the resulting curse energy her wish would accumulate, Ui was overwhelmed by the amount of curse energy she collected and almost immediately turned into a Half-Witch that was only saved through Touka, Nemu and Alina's intervention.
Get A Hold Of Yourself Man: In "Dreaming Cherry Blossom", she chastises Touka and Nemu for essentially arranging their own deaths with a rigged trial. When they're still resolute with that goal out of self-hatred, she slaps them both across the face.
Good Counterpart: To Kagari from Suzune. While both are sisters of main heroic characters who were removed from everyone's memories and are tied intrinsically to the villains of the story, Ui is a sweet and kind girl whose actions were not evil and in fact it was her act of vanishing that turned an otherwise benevolent group into the villainous group that the Magius ultimately became. Kagari meanwhile is the true villain of Suzune who is in fact the reason Suzune is a villain in the first place and is anything but sweet and kind.
Gratuitous Italian: Like her sister, her Limit Break has an Italian name. "Luce Speranza" means "Light of Hope."
The Heart: Serves as this to the constantly-bickering Nemu and Touka. She also served as this to the Wings of Magius before the other two were forced to seal her away, and once Touka and Nemu lose their memories of Ui they become more willing to take much darker paths to achieve their goals.
Hidden Depths: Ui feels as guilty for the Magius's actions as Nemu and Touka as revealed in ''Fledgeling's First Flight', she's just not confronted by it by most (outside of Iroha) because she wasn't as directly involved in the same way as Touka and Nemu were.
Improbable Weapon User: She uses a kite for combat. Magia Archive elaborates that the 'kite' is actually her personal magic circle, shaped like a swallow, that she flies out.
MacGuffin Super-Person: In Arc 2, her importance is because her connection to the Kimochi allows her to find them and translate for them. This becomes even more important in Chapter 8, where Kyubey sends the Kimochi after Ui because he's recently realized that she's the only Magical Girl who he knows for certain can safely use the Kimochi to expand the Automatic Purification System, as her connection allows her to bypass the extreme willpower requirement.
Morality Chain: Serves as this to Nemu and Touka, since without her presence, they are willing to take much darker paths to achieve their goals.
Mundane MacGuffin Person: Iroha's role in the plot of Arc 1 is driven by her desire to find her sister Ui.
Mysterious Waif: We really don't know much about her, and she's the reason Iroha came to Kamihama City.
Nice Girl: Like her older sister, she always bring the best out of people around her.
Only Mostly Dead: Her soul was removed from her body before it completed the Witch transformation, and thus it was only a "half-Witch." This is what ultimately allows her to be rescued intact from Eve's body.
Ornamental Weapon: While her Doppel's carrying a sword and shield, they only serve as decorations.
Overshadowed by Awesome: Ui is actually a quite intelligent and bright girl. However, because she's friends with Touka and Nemu, her definition for a self-worth is kind of skewed. Her sidestory is all about how she comes to grips with that, and just follows the path that she wants for herself.
Present Absence: She's completely vanished, but Iroha still remembers and searches for her.
Ret-Gone: Ui hasn't just disappeared; it's like she never existed in the first place. For example, her side of the room she shared with Iroha is now completely empty. Only Iroha remembers Ui exists, and even she forgot Ui at first.
The Unintelligible: Eve speaks like she's halfway talking in witch runes. Her familiars, those large-headed swallows that are seen through the story, are repeating her words and searching for her older sister. It is until she comes directly face to face with Eve that Iroha realizes that those swallows are saying the delirious slurring of her witch-turned sister.
(The text): Hobe-myan! Nyannyomyaemyame!
(Translation): Onee-chan! Yatto aeta ne! (Big Sis! We can finally meet!)
"Where Are They Now?" Epilogue: Together with Iroha, she is managing the records of Magical Girls from across the world and safeguarding them from corruption, until the day they can pass on the Magia Record to a new keeper.

Momoko's Team

General

Tropes applying to the entire team:

Adaptational Villainy: All of the girls are guilty of this in the anime, joining the Wings of Magius. Though to Momoko and Rena's credit, they joined it mostly out of concern for Kaede. It backfires on them when Kaede contracts Doppel Syndrome due to overusing her Doppel, resulting in Momoko pulling off a Heroic Sacrifice to save her.
Chromatic Arrangement: Yellow for Momoko, Blue for Rena, Red for Kaede.
Combination Attack:
- In Episode 2 of the anime, Rena Connects with Momoko, giving Momoko a water aura for her attacks
- Episode 3 has Kaede Connect with Rena, with her staff being enchanted with vines, her summoning mirrors to launch the Rumor up into the sky and shoot multiple tridents at it, and the finishing move growing a tree from the Rumor, with the tree quickly withering away alongside the "life" of it.
Demoted to Extra: Although their group is important in the first two Chapters, they get less screen time as the story progresses. Another Story is partially about what they're up to during the main plot, and they have a larger role as the story progresses further.
Freudian Trio: Rena is the id, Momoko is the ego, and Kaede is the superego.
Honorary True Companion: While Iroha is friends with the trio they don't actually join her team as Momoko still doesn't feel comfortable working with Yachiyo (naturally, some Gameplay and Story Segregation applies, as the other half of the gimmick is that they're in the game's character gacha right from launch). After Iroha assembles her own team, the trio become her team's extension who she can call on speed-dial as allies.
Gameplay and Story Segregation: Applies a bit more to them than to other gacha characters. Momoko in particular plays a reasonably big role in the early parts of the story before the focus falls more heavily on Iroha's "proper" team, and officially Team Iroha and Team Momoko don't merge because of friction between Momoko and Yachiyo. All three girls, however, are permanently available in the character gacha and were available right from the very start of service. As a result, players are likely to end up with them available on the roster sooner or later (particularly launch-window players on any given regional server) and Momoko and Rena are staples of their respective elements.
Never Got to Say Goodbye: Like the Mikazuki girls, they couldn’t say goodbye to Iroha after she overuses her reversal power, as she quickly fades away before they get the chance to.
Not Quite Dead: They nearly succumb to Alina and Mikoto’s influence, only to be saved by Touka and Nemu when they turned them into Usawa. Infinite Iroha restores them to their normal forms at the end.
True Companions: The group is very devoted to each other.

Momoko Togame

Voiced by: Mikako Komatsu (Japanese), Erica Lindbeck (English)

"I've already got a team with some friends who are Magical Girls. Feel free to join up if ya like!"

Wish: 'I want the courage to confess my feelings.'

Magic: Encouragement

Doppel: Elfriede

"Momoko Togame here! I go to school in Kamihama City. I grew up between two brothers, so...well, as you can see, I'm kinda...on the rougher side? Well, anyway, I got real good at sports, so it's got its perks goin' for it. As for things I like, um...w-well, pop stars..."

A Magical Girl and one of the veterans in Kamihama City who is always looking out for rookies. The middle child, Momoko was influenced by her two brothers' boyishness, but she loves cute, girly things like stuffed animals. Because she loves cute things she's also a fan of female idols. She used to be Yachiyo's teammate along with Tsuruno, Mifuyu, and a deceased girl named Mel until she left a year ago because of a misunderstanding and Mel turning into a witch.

Adaptational Nice Guy: In the anime, while things are a bit awkward between her and Yachiyo, she gets along better with her than she does in the game.
Adaptation Relationship Overhaul: In the anime, Momoko still has a decent working relationship with Yachiyo instead of antagonizing her.
All Love Is Unrequited/Be Careful What You Wish For: Her wish was for the courage to confess to the boy she liked. Unfortunately, someone else confessed before she did. Momoko's courage, and the fact that her wish affected herself and not him, presumably keeps her from suffering like Sayaka did.
Armor-Piercing Attack: Her Connect causes the target's attack to ignore defense.
Big Damn Heroes:
- At the end of Chapter 3, Iroha is forced to fight Mami Tomoe. Momoko then arrives and tells Mami to get lost. Unwilling to escalate, Mami complies.
- In Chapter 8, she arrives just in time leading a detachment of Kamihama's Magical Girls to help the exhausted Yachiyo and Kanagi against a mob of berserk Feathers. She even lampshades that she actually had good timing for once.
- In Episode 2 of the anime, she blocks an attack by a Witch directed at Iroha and Kaede. She and the other girls also kill the Witch and bring Iroha back to Mitama's place to keep her safe.
BFS: As big as she is tall.
Cool Big Sis: She's protective of other magical girls.
Dark Secret: She knows where witches come from, as she had seen her teammate Mel turn into one. Taking Mitama's advice, she tells Rena and Kaede in Chapter 6.
Death by Adaptation: Dies in season 3 of the anime to restore all the Doppelized girls.
Goofy Print Underwear: In Chapter 6 Mitama threatens to tell people about Momoko's collection of animal-print panties. This was changed to animal-print socks in the EN version.
Heroes Prefer Swords: A curved sword is her weapon of choice.
Heroic Sacrifice: Overloads her Soul Gem with the despair of Kaede and the other girls in the anime in order to save them from their Doppels, causing it to break.
Informed Deformity: She feels like she should be thinner. You would be hard pressed to tell that there was any such problem.
Literally Shattered Lives: A variant of this in the anime: Her astral body/soul cracks and then fully shatters due to her taking in the darkness of all the Doppelized girls, with her Soul Gem being shattered ^note in reality.
Machete Mayhem: That behemoth is actually a Sugar Cane Machete, though it's used for cutting down witches and Rumors instead.
Moment Killer: Momoko has a tendency to intrude herself into other people's conversations, announcing shocking pieces of information... only after said information has either been revealed by another character or the core issue has been resolved. This gains her a notoriety as "Bad Timing Momoko".
One-Steve Limit: Downplayed. Nanoha's mother is also named Momoko, a fact that gets mentioned when they're first introduced to each other.
Only Friend: To Rena, at first.
Rousing Speech: It's literally her superpower; her personal magic can cause her words to boost the morale of her allies. The ensuing morale boost seems to raise her allies' stats to give them a quite decisive victory.
Showgirl Skirt: As a magical girl.
Sword Plant: Her idle stance is that she's casually leaning on her giant sword.
Team Mom: She's the mediator to the constantly bickering Rena and Kaede, and she needles Rena about her sugar-filled diet so much that Rena complains that she talks like an old man.
Tomboy Angst: Normally she's fine with her boyishness, but her issues with getting a boyfriend will bring this out of her both in her actions and body appearance and attributes.
Tomboy with a Girly Streak:
- She's a tomboy that is fond of cute things and knows how to cook. Judging by early pre-release images that ended up not being used after the story was rewritten, if she were to turn into a Witch, Elfriede's barrier would resemble a makeup shop.
- This is also demonstrated by her personal memoria, titled "I'm a Girl, Too", which features a cute stuffed penguin inside of her handbag.
Tomboyish Ponytail: A waist-long one.
Tsundere: She comes off as this toward Yachiyo at times, as its clear that even though they have a broken relationship Momoko still admires her in a lot of ways. For example, when Mitama recounts how Momoko always "complains" about Yachiyo to her, Iroha can't tell whether Momoko is actually complaining or gushing about how beautiful Yachiyo is.
Virtuous Character Copy: Being the blond cool big sister leader of a team of magical girls who looks out for rookies who used to be close to a spear-wielding Magical Girl, it is easy to draw attention to her similarities to Mami. However unlike Mami, partially as a result of her different wish and circumstances, she lacks the emotional vulnerabilities that Mami does. Notably while Mami basically never takes the truth about witches well, Momoko arguably handled it the best among her former teammates.
We Used to Be Friends: It's shown that she was close to Yachiyo in the past, but in the present they don't get along. Chapter 6 clarifies they used to be teammates, but Yachiyo drove her off after another teammate became a witch. Momoko and Yachiyo reconcile at the end of the chapter.
"Where Are They Now?" Epilogue: She's become Mitama's assistant, and is suffering from her cooking. She feels a little lonely seeing how much Kaede and Rena have grown up.
Wrong Assumption: Momoko is hostile to Yachiyo because she thinks Yachiyo has grown callous. When they witnessed their mutual friend turned into a Witch, Yachiyo started to distance herself from her team. Momoko thought that Yachiyo didn't love them anymore and would no longer feel sad if they're gone, when it's actually the opposite - Yachiyo loves them too much to let them die for her sake because she assumes that her power is sacrificing her friends for her survival. They finally have a talk about it in Chapter 6 and reconcile.

Rena Minami

Voiced by: Kaori Ishihara (Japanese), Erica Mendez (English)

"...You're wrong, Momoko... This is the real me..."

Wish: 'I want to be someone else...Give me the power to turn into other people.'

Magic: Shapeshifting

Doppel: Cendrillion

"Rena Minami. Intro over. What? It's nothing personal, I just don't have anything else to say. Ugh, fine! You want my basic info, right? Is that enough for ya? I'm from Kamihama. Intro over. Huh?! THAT'S not enough? Pfft, fine then, if you're such an expert let's see YOUR self-intro. I'll listen real close."

A Magical Girl who has trouble opening up to others. Rena acts cocky to make up for her lack of self-confidence, which leads people who don't know her well to misunderstanding her. She's a picky eater and loves sweets. She is also a big fan of idols.

Adaptational Nice Guy: While she's still standoffish and rude towards Iroha in their first few interactions together, she doesn't get into a physical scuffle with her as Iroha meets her in slightly more amicable terms earlier in the anime than in the game, where Rena is more hostile towards her.
Anger Born of Worry: Her default emotion. Being the resident Tsundere and having a best friend who's not good in a fight are a terrible combination.
Brutal Honesty: Her habit to run off her mouth to say things the way it is can make her a very scathing, borderline abusive acquaintance. She pretty much always put down Kaede because she's not a very strong fighter and in Kanoko's sidestory, unlike other girls who give subtle insults, Rena tears down Kanoko's design as garbage, while recognizing that those protrusions on the back are supposed to be mushrooms, before she lectures Kanoko for half an hour about what garbage these designs are.
Brainwashed and Crazy: In Chapter 2 after she's captured by the Rumor of the Breakup Staircase.
Bust-Contrast Duo: She and Kaede, though its reversed from what the trope often implies. The flatter Kaede is a lot nicer than the bustier Rena up front, though both are nervous wrecks in their own way. Kaede just manifests it in a less hostile manner than Rena's tsundereness.
Cannot Spit It Out: She has a lot of trouble admitting to herself that she considers Kaede a precious friend. In the anime, after defeating the Uwasa of the Breakup Staircase with Kaede, Rena tries to apologize and ask Kaede to be her friend, only to stutter and then yell at her to be her servant. Kaede and Momoko obviously can tell what Rena means.
Ditto Fighter: In Chapter 10, it is revealed that Rena can use another magical girl’s personal magic when disguising as them. She does this twice to copy Kaede and add more of her vine control: first during Chapter 10 to restrain Eve, then in Last Magia to restrain Walpurgisnacht
Driven to Suicide: She doesn't actively try to kill herself, but after getting mad at Momoko for letting Kaede on their team and running away in a fit of self-loathing, she enters a Witch's barrier and simply gives up, deciding to just let the Witch kill her. Thankfully, Kaede and Momoko are there to save her in time.
Emotionally Tongue-Tied: Even when not under the influence of a Rumor, Rena cannot express herself effectively.
Fairytale Motifs: Her witch's name is the French version of Cinderella. It takes the form of a glass slipper.
Flaw Exploitation: Rena constantly pick fights with her friends due to her Tsundere nature... which makes her an easy target for a Rumor that takes effect when you say a friendship is over.
Friendless Background: Rena wasn't good with people to begin with, and her classmates misinterpreted her shy silence as contempt. To make matters worse, her family moved around a lot when she was young, so this happened over and over and over until she gave up on friendship entirely.
Get A Hold Of Yourself Man: After Momoko's attempt to cheer Kaede up after she finds out about the magical girls system doesn't really show result, Rena steps in to do so... by inciting a catfight between Kaede and herself. It works, as it shows that Kaede still has that fire in her.
Green-Eyed Monster:
- In her side story, when Momoko, Rena's only friend, becomes friends with Kaede. Rena hates herself for this and leaves Momoko's team, figuring that Momoko is better off with a nice girl like Kaede, only for Momoko and Kaede to drag her back.
- In the anime, Rena is shown to shapeshift into Momoko whenever she's feeling especially down, since she both admires and envies her extrovert personality.
Heroic Self-Deprecation: She really doesn't like herself and her wish was to be able to change her appearance.
Imposter Forgot One Detail:
- Her shapeshifting power is top-notch... if Rena knows the person she's turning into. Her transformation is usually tainted by her own perception of that person, so much that she can botch her own disguise by acting out of character of the person she'd disguised as. Since she's also very judgmental and stubborn, she won't change her perceptions easily. The end result is a shapeshifter who's bad at shapeshifting against her target's close acquaintances. For example, when Rena tries to trick Iroha and Kaede by shapeshifting to Momoko, Kaede recognizes her because "Momoko" stands differently, while trying to pretend to be Kaede around Momoko in her side story went badly and Momoko could tell it was Rena immediately, even before she loaded her tea with sugar.
- In Episode 2 of the anime's version of the above scene, Rena transforms into Ren to try and get Iroha and Kaede off her back, but Kaede is able to instantly recognize her thanks to Rena leaving her rabbit accessory on "Ren's" bag.
Inferiority Superiority Complex: She tends to hide her lack of confidence behind a more triumphant attitude.
Jerk with a Heart of Gold: She's a lot nicer than she often gives off, you just have to push past her walls to see it.
Master of Disguise: Thanks to her wish, she changes her appearance to match other people's, though she can be given away by not mirroring specific quirks.
Morphic Resonance: No matter whoever she transforms to, Rena's disguises will always has her blue eyes. This most obvious in anime Episode 2, when she transform to Momoko (who has brown eyes).
Prongs of Poseidon: Her weapon is a trident, though it's somewhat different from Yachiyo's. As an added reference, her Magia is named "Infinite Poseidon."
Really Moves Around: Rena's father moved a lot for his old job, meaning Rena had trouble connecting with others before she moved again. Eventually Rena's father changed jobs after recognizing the constant moving wasn't good for Rena or her brother, though this came at the cost of pay so Rena's mother now has to work, leaving her to babysit her brother.
Screw This, I'm Outta Here: Having joined the Wings of Magius after the first season of the anime, when Kaede begins showing signs of Doppel Syndrome she immediately takes her and tries to get them the hell out of there. Unfortunately, while she does succeed in escaping with Iroha and Kuroe’s help, an attack corrupts Kaede’s Soul Gem and she contracts Doppel Syndrome.
Sour Outside, Sad Inside: Under that proud facade is a lonely, scared girl who constantly insults herself.
Sweet Tooth: Has a fondness for sweets, and puts so much sugar in her tea that Momoko worries she'll get diabetes.
Third-Person Person: Rena talks like this. It meshes with her self-loathing and wish to be someone else.
Tsundere: Rena's pride, hot temper and inability to be honest with her feelings actually get her in trouble with the Rumor of the Breakup Staircase. Kanagi (who would know due to her job at a maid cafe) even calls her a tsundere to her face.
Vitriolic Best Buds: With Kaede. As much as they bicker, Rena doesn't want to lose her.
Water Is Blue: Like Yachiyo, she's an Aqua element girl with blue hair and a mostly blue outfit.
"Where Are They Now?" Epilogue: She's improved her personality and has gotten more friends as a result. She often games with Ranka.

Kaede Akino

Voiced by: Ayaka Ohashi (Japanese), Brianna Knickerbocker (English)

"I guess even being a worrywart has it's sic upside, huh?"

Wish: 'The construction of those buildings...I wish it never started.'

Magic: Temporary deletion (i.e of obstacles)

Doppel: Zola

"U-umm! I'm Kaede Akino! I love animals and, er...plants and nature. I look after the pets at school, and, um, I help the vegetables grow... Oh! Y-yeah, I grow v-vegetables at home! And I've got a lot of pets! L-like, a snake and, um, a spider! W-wait...do you not like those?"

A worrywart, Kaede is easily scared. She is also kind, caring, and ready to take risks for her friends. She loves animals, plants, and insects, and nature in general. She enjoys gardening, and though she's not good at them, she likes UFO Catchers.

Adaptational Villainy: She joins the Wings of Magius in the anime, which she never did in the game's story. She ends up inducing Momoko and Rena to join as well.
And Then John Was a Zombie: Due to overusing her Doppel in the anime, Zola goes berserk and fuses with Kaede, leaving the poor girl as a bloated monstrosity made of rotting moss. She is restored in Season 3, thanks to Momoko’s sacrifice.
Bust-Contrast Duo: She and Rena, though its reversed from what the trope often implies. The flatter Kaede is a lot nicer than the bustier Rena up front, though both are nervous wrecks in their own way. Kaede just manifests it in a less hostile manner than Rena's tsundereness.
Body Horror: When Kaede contracts Doppel Syndrome and is forcibly fused with her Doppel, she’s left as a monstrosity that has her rib cage exposed and mostly made out of Zola’s rotting moss (minus her legs, which stick out of the rib cage.))
Brainwashed and Crazy: In Chapter 2 after she's captured by the Rumor of the Breakup Staircase. Averted in the anime adaptation.
Cowardly Lion: Not exactly the bravest person but it doesn't stop her when it comes to friends.
Cute Clumsy Girl: She ends up being this when temporarily working at Kanagi's Maid Cafe job. Naturally the patrons find it adorable, as Rena would put it the 'helpless moe-blob' archetype is popular.
Extreme Doormat: The amount of verbal abuse Rena gives her is amazing. Even more amazing that Kaede is still friends with her, as Iroha exasperatedly thinks. But it seems that Kaede has a lot of suppressed grief about it; in the Endless Mirror, Kaede finds a Rena copy that acts submissive and she immediately vents by teasing the copy.
Field Power Effect: Her Magia makes targets even more prone to their elemental weakness.
The Gambling Addict: A mild example; she loves playing crane games despite being terrible at them. She spent 5,000 yen (roughly 45 dollars) getting Mocha Rabbit charms for herself and her teammates.
Genius Loci: It is implied from the description that Zola, should Kaede turns into a witch, is both a witch and a witch barrier.
Green Thumb: She loves gardening at home, and her powers seem to create plants.
Heroic BSoD: Between her and Rena, she takes the truth of the magical girl system the hardest. While Rena cries like she had never cried before, Kaede withdraws to herself to the point of Momoko saying that she will keep Kaede company whenever wherever she wants, even if she has to break into Kaede's house at night to do so.
- The anime shifts this slightly; she gets the BSOD when her Doppel manifests as she's fearing for her life. The combination of witnessing what appear to be a Witch bursting out of her and seeing said 'Witch' messily kill the enemy Witch shaken her psyche. This lead Kaede to join the Wings of Magius, because unlike in the game Momoko didn't get to her with an explanation in time.
Heroic Self-Deprecation: A trait she and Rena have in common, though Kaede is more open about it.
Kindhearted Cat Lover: During the 2019 Golden Week event, its revealed she and her family adopted a stray kitten, dubbed Mr. Purrs a Little after she asks the girls at Mikazuki Villa to name him.
Magic Staff: Uses it to summon plants to attack enemies with.
Nature Lover: Her home has a large garden that she grow her food from, some of her and Rena's lines imply that she's a vegetarian, part of her interests on the beach are to look at sea life, and she has a lot of pets that range from a dog and cat to a tarantula and snake. This part of her even extends to her wish, which is for a building to never be built, as it would hinder her home garden's growth.
Nervous Wreck: The stress of being a magical girl and dealing with Rena have not been good for Kaede. In the anime, Kaede ends up using her Doppel too much because it gives her a sense of power she doesn't have otherwise, resulting in her being mutated into a blob-like monster.
Nice Girl: She's quite friendly towards other people.
Power Glows: As a 5-star, her staff has a green glow on the top, where it curves.
Suppressed Rage: It appears that she's actually fed up of Rena's volatile personality; when Kaede meets Rena's Mirror copy that is outwardly a pushover, Kaede ends up teasing it until the real Rena finds her.
Vitriolic Best Buds: With Rena, as mentioned above.
"Where Are They Now?" Epilogue: After buying some land from the city, she's become a vegetable merchant whose produce is known for its high quality. Her parents are surprised at her growth.

Other Main Characters

Mitama Yakumo

Voiced by: Yui Horie (Japanese), Dawn M. Bennett (English)

https://static.tvtropes.org/pmwiki/pub/images/395px_mitama_4_star_card.png

"It's my job to be the Coordinator for everyone. Monopolizing me is a no-no!"

Wish: ' I want to become the existence that destroys Kamihama'.

Magic: Adjustment in the sense of 'tamper with other people's magic'

Doppel: Totentanz

"Why, hello there. This is your Coordinator and ally to all, Mitama Yakumo. I may not look it, but I'm still very young and always ready to party. I can be found strengthening magic with various items and selling wares of my own design. Why not have a look?♪"

A Magical Girl who operates as a Coordinator in the outskirts of Kamihama. Though she usually has a sunny disposition and a friendly smile, very few Magical Girls know her true nature. She is the shopkeeper of Magia Record, accepting Grief Seeds in exchange for items and providing magical adjustments, such as strengthening a Magical Girl's magic, allowing them to fight the stronger witches of Kamihama. Because of this, the Magical Girls of Kamihama refer to her as the Adjuster (Coordinator in the official translation). Her existence is just one more mystery of Kamihama.

Achievements in Ignorance: According to Mikage, her sister's cooking is so bad that it manages to cure her cavities with the sweets she makes. Given Mitama's obliviousness to her cooking, this was probably not her intentionally saving on dentist bills.
Adaptational Backstory Change: The anime leaves out her troubled history from the game that compelled her to make a contract with Kyubey in the first place. Her reasons for becoming an Adjuster were also changed as a consequence as originally, her becoming one was a form of atonement for her wish. Because of this, Mitama's outlook as a Magical Girl is essentially flipped in the anime: in the game, it was Mitama's terrible experiences prior to contracting that turned her into a cynic. It's only after she became a Magical Girl and formed bonds with the others through her job that her outlook was slowly transformed into a more positive one. In the anime, it was becoming a Magical Girl and an Adjuster that turned her cynical in the first place.
The Atoner: She made her wish to be someone who will destroy Kamihama City at a moment of weakness after being maddened into misanthropy, but after she cooled her head and she found people she can genuinely call friends, she seriously nerfed herself into mere support, both to help others preventing her wish from coming true and to protect her friends from the effect of her personal magic.
Berserk Button: Mitama had put up with the taunts and verbal abuse upon returning to Daito Academy, but when someone made a snide remark about how he felt bad for her little sister Mikage, she violently snapped and would've seriously hurt him if Kanagi hadn't intervened. In Arc 2 Chapter 8, she goes through a Face–Heel Turn and join Neo Magius after she witnesses a boy throwing a rock at Mikage for coming from Daito ward.
Big Sister Instinct: As noted in Berserk Button above, she's very protective of Mikage. After Ui gets kidnapped in Arc 2, Mitama forbids her from associating with other Magical Girls out of fear for becoming a target herself. And ultimately, it was other kids throwing stones at Mikage that makes Mitama give up on Kamihama and join the Neo-Magius.
Brilliant, but Lazy: After her contract two years ago, she no longer maintains the perfect student face she had previously and becomes a truant. Her test scores nevertheless are still topnotch.
Face–Heel Turn: The mayoral election in Arc 2 slowly drives her back into cynicism, but after some kids throw rocks at Mikage for being from Daito she decides to defect to the Neo-Magius, having given up on Kamihama and wanting to become a villain to unite people against her.
The Gadfly: She's known to tease her customers. She often provoke of them into doing certain actions by giving them little lies or half-truth, because they often Can't Spit It Out and Mitama wishes to make them talk about their problem. Sometimes it works, sometimes it doesn't - in "Whereabouts of the Feathers", Shizuku takes offense that Mitama makes a game out of her search for a place to belong and in "Summer Treasure", Kyouko ends up piling more and more lies out of fear for Mitama's threat to not changing her magical girl outfit back to normal because she doesn't want to worry her friends for walking to battles in swimsuits.
Improbable Weapon User: She fights by throwing a tablecloth on enemies.
Intimate Healing: A variation. It's Super-Empowering, not healing, and the intimacy comes from Mitama touching a Soul Gem... which is touching a magical girl's soul. It's reinforced by Mitama being able to see the past of the magical girl she's touching.
Lethal Chef: Not only is her food so bad that only Kyouko can finish it and causes other people to faint, but the way she holds utensils is dangerous. Knives have a tendency to go flying when she's in the kitchen. Its also a running joke she uses paint when cooking.
- Downplayed, that this is due to being a Cordon Bleugh Chef. In the "Mitama's Festive Feast" event, she could actually cook Mito, Leila, and Seika's New Year Soup just fine. It's just when Mitama add in Himika's Feral sauce and fried chicken into the mix that things went haywire. Meanwhile in Reaching a Happier Height her energy drink she prepares for Masara and Kokoro is in fact digestible and effective, it just glows neon green.
- In the anime she's shown joyfully putting ketchup and a pickled plum onto a cheesecake, as well as ketchup and mustard into tea. Interestingly, she eats the resultant mess as if it tastes fine.
Madden Into Misanthropy:
- After earning a scholarship to the prestigious Mizuna Girls' School, she ran straight into the city's caste conflict as she was bullied for being from Daito Ward. This culminated in being blamed for another student falling down the stairs (when in truth she was defending herself from another student trying to push her down), and the incident was sensationalized until Mitama was "encouraged" to withdraw. After returning to her old school, her schoolmates ostracized her for betraying them and contributing to Daito's bad reputation. Expelled from the high-class Mizuna Ward, rejected by the low-class Daito Ward, and with no one to turn to, Mitama swore revenge on Kamihama City and made her wish. She regrets it nowadays, though.
- Her backstory is different in the anime: As an Adjuster, she hoped to bring happiness and equality to her fellow Magical Girls. However, her adjustment technique, which peers into a girl's soul and memories, revealed the darkness that laid in many of their hearts; she even saw some girls become Witches as she was adjusting them. Being exposed to this over and over again caused her to put on a smiling, cold veil so that she wouldn't be hurt anymore.
Malicious Slander: The details of her expulsion from Mizuna Girls' School were so twisted by local media that even the current freshmen and sophomores of Mizuna don't know anything about the incident except for mouth-to-mouth rumors.
The Mole: Somewhat. Outside of also providing her services to the Wings of Magius due to her being a neutral party, which was accepted as a matter of course, she was also giving the materials she received as payment for services to the Magius, as well as information on Magical Girls who had summoned their Doppels, in exchange for them giving her the building that she's currently using as her shop. This causes her to also be put on trial along with the Wings of Magius, though she's ultimately only sentenced to probation.
Mystical White Hair: She has white hair and is an extremely unusual and mysterious magical girl.
Necessary Drawback: Mitama's Connect, "It might cost you, you know♪", substantially heals a character and provides them a hefty bonus to damage against enemies with status effects. However, it inflicts a debuff to the character's defense. Similarly, Mitama's Magia inflicts several guaranteed status effects on enemies and boosts the attack of the entire party, which synergizes with her Connect. However, Mitama is inflicted with Curse status. (The Memoria "My Bible" can prevent this however).
Neutral No Longer: She ultimately sides with the heroes against the Magius after they attempt to kill all Magical Girls that's not on their side. She even goes into the frontline and fight off group of Feathers.
Non-Action Guy: Unlike every other magical girl, she can't fight witches. What she can do is strengthen the other girls' powers in exchange for Grief Seeds. Played with now that she's becoming playable - while she can be used in battle she specializes as a Support character. Even her Magia deals no damage.
Non-Elemental: Mitama is the first character to have the Void element (called Null in the official localization), which doesn't interact with any of the Elemental Rock-Paper-Scissors match-ups; it is neither weak nor strong against any other element.
Non-Player Character: Originally unplayable. Justified due to her claim that she can't actually fight. Subverted when she was Promoted to Playable.
Oh, Crap!: Considering that she doesn't actually want to destroy Kamihama anymore, she has this reaction when she learns that the Mirror Witch was born the same day that she made her wish.
Older Than She Looks: She makes allusions to things that no millennial would, like of a TV show that long since ended or using Showa-period jargon. When anyone gets suspicious because of it and asks just how old she is, she immediately answers that she's seventeen years old. Telling her that she's older than that is a recipe for disaster, as Ayame finds out.
Only Friend: After her fall from grace, Kanagi was the only one who supported her through rough times, so she's the only one Mitama values. And then Momoko came, and Yachiyo, and everyone else - as the number of her bonds grow, Mitama's heart thaws.
Painting the Medium: Being the Coordinator gives Mitama a unique relationship with the Fourth Wall. Mitama is the only non-seasonal Magical Girl to speak in any of their transformation sequences, in that Mitama directly speaks to the player character at the end of both of hers (Haregi Madoka also addresses the player in her sequence).
Mitama: Welcome! Want me to adjust your Soul Gem?
Mitama (Haregi Ver.): Happy New Year!
Promoted to Playable: Originally the NPC shopkeeper, she was made into a playable character.
Psychometry: A side-effect of her power is to see the past of the magical girl whose Soul Gem she's touching.
Rage Breaking Point: The extent of verbal abuse from Daito's students got so bad that she almost attacked a boy with a fire extinguisher. Kanagi stopped her before she did something that she might regret, while also protecting Mitama when the boys started to retaliate.
Red Herring: Despite some hints to the contrary, she's just as much in the dark about the mysteries of Kamihama.
The Social Expert: Thanks to her powers, she can see into the pasts of her clients, so she knows their motivations and mental states basically immediately. She's also pretty perceptive in general... unless you're reacting to her cooking.
Super-Empowering: Her magic lets her strengthen the power of other magical girls. She sells this service in exchange for Grief Seeds.
True Neutral: Invoked; her incapability to fight for herself forces her to be neutral for sake of survival, though she's already thinking about taking a side for a long time. While Mitama insists that she impartially sells her services, in practice she can get a little more involved. At one point Mitama claims that she lends her power to bonds, and indeed we see her nudge Masara and Kokoro into becoming friends. She even offers her services to Iroha and Yachiyo for free when they attempt to rescue their brainwashed friends.
- Deconstructed during later story; there's no such thing as true neutral, only seemingly neutral that leans slightly into one side. Eternal Sakura judges her guilty because she aided Magius more by siphoning Grief Seeds she got from her service to them and informed them when a magical girl found out about the Awful Truth of magical girl's curse, adding the number of their mooks. The thing that lightens her sentence is that she finally stopped beating around the bush with her so-called "neutrality" and simply saved magical girls.
Unwitting Instigator of Doom: She contracted around the same time Mikoto witched out and she latched onto Mitama’s wish of being the one to destroy Kamihama. And even though Mitama does watch over her labyrinth, the Mirror Witch ends up becoming more powerful then Emybro Eve and Walpurgisnacht combined over time and ultimately becomes the biggest threat in Arc 2, even forcing Iroha and Kagome to hit the Reset Button in one timeline as they and everyone else were dying or witching out due to her corruption ^note.
Walking Wasteland: Her personal magic is not strengthening other magical girls' power, it's decaying and weakening their power at incredible speed. Looking at the way her power works, it seems Mitama herself isn't immune to the effect as her Soul Gem is also tainted fast every time she uses her power. Her "strengthening" service is actually her deliberately using her power the wrong way as taught by her mentor, so it instead gives the opposite result.
- From the animations, she seems to damage her enemies by a sheer Status Effect that is simply calculated as damage count by the game interface, which explains just how she can attack by draping her targets with silk cloths.
"Where Are They Now?" Epilogue: She's restarted the Adjuster Shop, but Momoko had to become her minder to keep her from getting into too much trouble.
Woobie, Destroyer of Worlds: Invoked and then defied. The trauma she went through after being expelled fueled her hatred towards Kamihama, resulting in her wishing for the city's destruction when Kyubey approached her. After taking some time to calm down and finding people that care for her, she realized how impulsive her decision was and restricts her powers in hopes of protecting her friends from her wish.

Kanagi Izumi

Voiced by: Sayaka Senbongi (Japanese), Jeannie Tirado (English)

https://static.tvtropes.org/pmwiki/pub/images/395px_kanagi_4_star_card.png

"We've been struggling against something grabbing at out heels since long ago."

Wish: 'I want to know why everyone hates Daito.'

Magic: Mind reading

Doppel: Catacombe

"You’ll get to know me as we go along. That is all. Hm? That’s not sufficient? Let’s see... I don’t have any hobbies. My favorite words are “fairness” and “equality”. I might seem uptight, but I’m trying to be kind and sisterly. Also, I used to fight against Yachiyo and Mifuyu as a leader of the East. That’s it, I suppose."

A Magical Girl whose goal is peace and equality. Altruistic and of strong moral character, her powerful words and demeanor lend a certain kind of charisma that draws people to her. She devotes herself to her multiple part-time jobs to help support her struggling family. In the past she and Yachiyo used to compete for territory, but they abandoned hostilities before Kamihama's Witch population increased. Kanagi is also an old friend and schoolmate of Mitama's. Kanagi used to have several Magical Girls under her, but they all defected to the Wings of Magius.

Anti-Hero: Her side-story reveals that while she's still very heroic otherwise and her actions are aligned to do good, she has no love for Kamihama as a city and doesn't really mind if the place itself is destroyed. Later on, her Mirror copy, who got captured from the barrier and used by the Magius as one of the mooks guarding their HQ, comes to face her and confront her with that knowledge in an attempt to break her. Kanagi claims that while she still has the same opinion, she decides to trust Kamihama people to make the city a better place.
Antiquated Linguistics: She speaks like an old-fashioned soldier, like using jibun as her first person and calling everyone except her fellow veterans (Last name)-kun. Himika's siblings even lampshade this.
The Apocalypse Brings Out the Best in People: Invoked. Her side story shows that she has a view that Kamihama City is irredeemable of its class prejudice because the class conflict has been there since the foundation of the city. While she understands that not everyone is like that, the fact stands that most of the city would still propagate the hatred even when the reason of said hatred is forgotten. Thus the only solution of this problem is for Kamihama's segregated wards to be destroyed and the Kamihama people have no choice but to set aside their prejudice to rebuild the city tegether. She's simply against the Wings of Magius because they don't care about Kamihama's people as a whole, which is against even her standard.
Armor-Piercing Question: Asks Tsukasa bluntly if, after clinging to Kyubey's wishes to fix her and her sister's problems, and now the Magius, who'll she will cling to next afterwards.
Asskicking Leads to Leadership: Kanagi originally became leader of the east by stepping up during a dispute back when she was a rookie Magical Girl. What made the majority of the girls in her side of Kamihama start listening to her was beating them when they got out of line and caused problems. In the present she doesn't need to beat up girls on her side as much because they respect her as a veteran and have always known her as such instead of an upstart rookie, though she can still kick ass as her role demands.
Big Good: She's the boss of the eastern side of Kamihama, just like Yachiyo is the boss of the western side.
Big Sister Instinct: One of the reason why she's working in maid cafe is to provide for her younger brother's tuition after her father was injured in a work accident. This ends up fueling her Face–Heel Turn; because of her support for the mayor candidate from East Kamihama, the West candidate send hired thugs to seriously injure Kanagi's family, including her brother. This sets Kanagi off, and she goes hunting the thugs down with intent to kill. They survive but in coma, while Kanagi, losing faith in peaceful reconciliation, turns to Neo Magius.
Chekhov's Gunman: She appears in Tsukasa's and Mitama's sidestories before appearing in the main plot. It's later revealed Tsukasa was part of Kanagi's team.
Combat Pragmatist:
- While using her mindreading power in the middle of a fight is actually more impractical than it looks, her opponents don't know that. Instead, she often loudly declares that she's going to use her mindreading, and thinking that their mind being read breaks her opponents' concentration on the fight.
- In Arc 2 Chapter 6, the Union's strength got divided because of Promised Blood's diversion tactic and Kanagi ends up getting ganged up by Promised Blood's commanders. Outnumbered 1-to-5, Kanagi then invokes the Kimochi's rule of single combat, and proceeds to choose Ao, who is still reeling from Ryo's death, as her opponent. Kanagi picks apart the chinks in Ao's mental armor, causing her to have a nervous breakdown and losing control of her Kimochi. It stalls the battle long enough for the Mikazuki reinforcement's arrival.
Cosplay Café: She works at a maid cafe, of all places. She's pretty bad at it mostly because her personality is closer to the maids in Tsundere Cafe, but she still holds her job and is quite popular, implied because her costumers are a bunch of masochists.
Dark Secret: Knows about the truth of Witches before the events of the game via unknown means.
Demoted to Extra: Despite being an important character in the game starting from Chapter 7 onwards when Iroha and Yachiyo come to her for help against the Magius, she's relegated to brief speaking cameos in the anime where she doesn't figure as much in the plot. While she's shown fighting the Magius forces in the adaptation, there's no indication that she formed an alliance with either Iroha or Yachiyo due to her reduced presence in the anime.
Dramatic Irony: In her side-story she tells Mitama that she wants to destroy Kamihama so the East and West would be forced to work together to rebuild, unaware the person capable of doing that is right in front of her. She later finds out and they end up being partners in crime to destroy Kamihama together.
Excuse Me While I Multitask: Her introduction in the main story has her beating the crap out of some Black Feathers while casually talking with Yachiyo on a cell phone.
Face–Heel Turn: Defects to the Neo-Magius alongside Mitama in Arc 2 Chapter 8, with the mayoral election having convinced her that Kamihama can't change and not wanting to abandon her closest friend.
Fashionable Asymmetry: Her cape is cut diagonally, so one side is longer than the other. Same with her boots.
High-Class Glass: Her soul gem is a monocle over her right eye.
It's Personal: She's pissed off at the Magius because most of the Feathers were from the East, making them her responsibility. The Magius lured them away only to use them as cannon fodder which infuriates her.
Lady of War: Not only she's this in battle, she carries this persona even in her workplace; she's maid whose personality is straight-laced, militaristic badass who likes to make dramatic and heroic poses (the last one is Karin's fault).
Mind Reading: She can read minds when close to her target.
Nice Job Breaking It, Hero: In Arc 2 Chapter 6, Kanagi singles out Ao because she's the most mentally weak of the Promised Blood's leadership, and Kanagi hangs Ao's guilt for killing Ryo. What isn't expected is that Ao takes Ryo's death really hard, and Kanagi's taunt ends up driving her to numb her own emotion in an attempt to stop her crushing guilt. As the result, Ao becomes a cold-blooded killer with Chronic Backstabbing Disorder out of paranoia.
Poke in the Third Eye: In "Flowers' Lament" event story, when it was found out that she had met the culprit but the culprit erased her tracks by subtly mind-controlling her, Kanagi tried to read her own mind inside Mito's own brand of mindreading. She got her answer, but the mental backlash took a toll on her. And then she tried it again with Mitama's adjustment-inducted magic-dispell, and she ended incapacitated for some time.
Reasonable Authority Figure: Her concern regarding the Wings of Magius is that the Magius took a lot of her juniors, especially those from Daito ward, to be their expendable minions. Against her former junior Tsukasa, she simply punishes her no worse than some whip cracks before sending her off with Tsukuyo despite how severe her slight potentially is because Kanagi knows that Tsukasa and Tsukuyo are no more than Magius' chumps in the grand scheme of things. In Mel's sidestory, it is revealed that Mel was originally Kanagi's subordinate and Kanagi was originally forbidding Mel from venturing to the west Kamihama out of fear of class discrimination, but conceded when she knew that Yachiyo was going to take care of Mel.
Secret Test of Character: In Chapter 7 she tries to test Iroha's itentions by not intervening when she fights the Wings of Magius. When Iroha thinks about how she has to save her friend, Kanagi immediately comes to her aid. Kanagi then apologizes, saying that Tsukasa had told her Iroha's group was trying to take her territory and she had to make sure of the truth.
Sixth Ranger: Teams up with both Iroha's and Momoko's groups during Chapter 7, and continues to be their ally in Chapter 8.
Shout-Out: Her doppel description is a reference to "The Cat Office", a short story by famous Japanese author Kenji Miyazawa.
Talking the Monster to Death: Unlike other heroes who defeat their Mirror clones in Fendt Hope, Kanagi instead reason with hers when the clone attempts to Break Her By Talking. The clone decides to see if Kanagi's claim that Kamihama City will get better from its flaws is true, disappearing back to the Endless Mirror by its own volition.
Tranquil Fury: When she confronts Ao who was responsible for Ryou's death, she very calmly tells Ao that she understands that Ryou's death was an accident and that Ao never intended to murder her. However, she quickly adds that despite this, Kanagi is still very pissed at her for killing her despite her reasons and proceeds to break Ao by verbally hitting her where it hurts her the most in retaliation for the deed she committed.
Undying Loyalty: She follows Mitama into the Neo-Magius, unwilling to leave her friend alone.
Well-Intentioned Extremist: She wished to know the reason why the western Kamihama is so marginalized and she found out why; no reason at all. The ward was simply marginalized since forever that no one remember the reason in the first place, and the current citizens simply hate the place because it's the tradition. Denouncing the city as corrupt, Kanagi is bidding her time to see opportunity to destroy the city so the citizens have no choice but to work together.
"Where Are They Now?" Epilogue: She's been officially recognized for helping to bridge the divide between the West and East. She reported this to Ryo and Ikumi's graves.
Weapon Specialization: Her weapon is a riding crop.
Worthy Opponent: Despite being Yachiyo's main rival, she respected her moral character and allowed Mel to join her team since she knew that Yachiyo would take care of her. During the game's story, which takes place after their conflict was essentially rendered pointless, she doesn't hesitate to help Yachiyo against the Magius.

Kanae Yukino

Voiced by: Nanako Mori (Japanese), Abby Trott (English)

"I wanna sing and scream... and burn it all down."

Wish: 'I want to erase this slimy leech's whole syndicate from reality...Immediately.'

Magic: Ignore armor (Armor-Piercing Attack)

Doppel: Gibdaughter

"You had better... keep your distance from me. If people think you’re involved with Kanae Yukino... it’ll be bad news for you... Get in too deep, one fight will lead to another... and get worse day after day... And suddenly... you’ll be caught in big trouble. Before music becomes your only oasis in the world... get away, far away."

Kanae was always quiet and kind since she was a child; however, as she grew older, bad characters flocked to her due to her severe expression. Not one to back down she found herself in fights every day. After discovering music, she started playing the guitar. She was taken in by Yachiyo's grandmother when she had nowhere else to go. Her Soul Gem was shattered while fighting a Witch, causing Yachiyo and Mifuyu to realize that Soul Gems are a Magical Girl's life force.

Balance Buff: As part of the Voices from Beyond rerun in Japan, both Kanae's Connect and Magia were upgraded. Status Ailment Resistance was added to her Connect and it now increases Attack by 40% instead of 37.5%, while her Magia now deals stronger damage against Light element enemies.
Because You Were Nice to Me: She bonded with Yachiyo and Mifuyu after they saved her from Kanagi attacking her (see Mistaken for Thief below). She's especially fond of Yachiyo's grandmother because she was accepted in Yachiyo's home on the grandmother's hospitality.
Big Sister Mentor: She's this to Mel in the "Voice from Beyond" story event, mostly at 'being a ghost' thing.
Chronic Hero Syndrome: She often gets in trouble because of her very stubborn insistence to save just about anyone terrorized by local gangs. She made her wish just so she could destroy one.
Doppelgänger Attack: Her vertical blast animation shows her splitting into three clones.
Face of a Thug: She really looks like a delinquent, with her sharp eyes and pierced ears, but she's not a bad person. If anything, she looks like a delinquent because she wants to discourage the real delinquents from picking fights with her, with minimal results.
Heroic Sacrifice: When a Witch hunt went south, she made one last desperate attack, protecting Yachiyo and destroying the Witch. However, her Soul Gem was shattered in the process. The end of her Magical Girl Story makes it clear that she knew she was sacrificing her life, and that she doesn't regret it.
Incredibly Lame Pun: The name of her witch/doppel is a pun on guitar maker Gibson. It's not Gibson, it's Gibdaughter.
Irony: She was made playable at the same time as Mel. Despite having her Soul Gem crushed, Kanae gets a Doppel while Mel, who actually became a witch, didn't until her uncap much later.
It's Not You, It's My Enemies: Some of her home screen lines have a platonic version of this, telling the player that they shouldn't hang around her anymore since she always has bad people after her.
Knight in Sour Armor: While there are times where it looks like her paranoia would make her snap at anyone, she's always thoughtful, kind, heroic, and loyal without erring.
Lad-ette: Kanae stands out among other characters in Magia Record for being exceedingly manly in physique, manners, and voice timber-wise even compared to the likes of Kyouko or Felicia, which is weird because she uses a girlish atashi as her first person.
Mistaken for Thief: When Kanae first becomes a Magical Girl, she accidentally wanders into Kanagi's territory. Kanagi, who had been having problems with Magical Girls poaching from her territory, delivers a brutal beatdown to her until Yachiyo and Mifuyu intervene, which is how Kanae first met them. Kanagi later sends her a Grief Seed as an apology for her mistake.
Our Ghosts Are Different: During her event, she watches the events of the main story play out from the afterlife. Though it might have been All Just a Dream of Yachiyo's.
Pipe Pain: Her weapon is a rusty metal pipe.
Posthumous Character: She died before Iroha meets Yachiyo.
Promoted to Playable: Appeared in flashbacks before being made playable.
Smoking Is Cool: She doesn't smoke, but her pipe weapon resembles a traditional Japanese smoking pipe that gives off black smoke.
Trademark Favorite Food: Mentions she's fond of tangerines alongside tea in her character quotes.

Mel Anna

Voiced by: Kanon Takao (Japanese), Faye Mata (English)

https://static.tvtropes.org/pmwiki/pub/images/395px_meru_anna_magireco_3_star_card.png

"I’m TELLING you! My predictions always come true!"

Wish: 'I want my predictions to be 100% accurate.'

Magic: Winds of Destiny, Change!

Doppel: Etteilla

"I’m Mel Anna! The fortune-teller who’s NEVER wrong! Yep, 100% right on the nose! What would you like to know about the future!? Anything about today, tomorrow, or even something that’s on your mind right now! Oh, just a heads up, I don’t want to hear it if you don’t like your fortune!"

A cheerful girl with a love of fortune-telling, Mel places great stock in fate and lives by her daily divinations which she tells every morning. If the fortune's good, she's very optimistic. If it's bad, she'll lock herself in her room and won't even go out to hunt Witches. She loves fortune-telling, but as her predictions always come true, she's forbidden to do it by other Magical Girls. Some time before the story begins, she became a Witch after using up all of her magic during a battle in which Tsuruno was absent, causing Yachiyo, Mifuyu and Momoko to learn that Witches are fallen Magical Girls.

Dead All Along: Somehow, given that she's already dead. At the end of of "Voice from Beyond", Kanae reveals that the Mel that has been with her is a mere fragment of Mel's memory Kanae caught when she was dying. When magical girl turns into a Witch and not dying because they broke their Soul Gem, they don't go to the afterlife because their soul is tormented forever as a Witch. Kanae caught some of Mel's memory so Mel can have a way to still support Yachiyo and for both Mel and Yachiyo can have some closure about the entire affair.
Death Dealer: Uses Tarot Cards as weapons.
Dies Differently in Adaptation: She still witches out in the anime but what happens to her witch afterwards differs. In the game, Etteila is killed by Yachiyo and Mifuyu post Arc 1 in order to put Mel to rest while in the anime, Etteila is killed by an ignorant Tsuruno.
Frameup: She's one of many Magical Girls who apparently attacked Western Magical Girls in Chuo Ward during the Breakpoint event, causing Western girls to accuse her of being a fifth columnist as she's a Daito native on Yachiyo's team. However, Mel has a rock-solid alibi which Kanagi confirms, which leads the various city leaders to realize that a Witch is cloning Magical Girls.
Heroic Sacrifice: Used the last of her magic protecting Yachiyo, becoming a witch afterward.
Irony: She was made playable at the same time as Kanae. Despite becoming a witch, Mel had no Doppel upon release while Kanae, who had her Soul Gem crushed, gets one. Mel would eventually get her uncap around the same time that the anime revealed her Witch's design.
Our Ghosts Are Different: During her event she watches the events of the main story happen from the afterlife. Though it turns out the real Mel couldn't become a ghost because she became a witch. The Mel seen in the event is a sort of replica Kanae made from Mel's thoughts and feelings. Then again, it might have been All Just a Dream of Yachiyo's.
Posthumous Character: Like Kanae, she died before Iroha meets Yachiyo.
Promoted to Playable: Appeared in flashbacks before being made playable.
Tarot Motifs: She seems to assign specific Major Arcana on things; the Tower or the Moon for her enemies and the Star for her friends. It's because of her personal magic that she can weaponizes the Major Arcana into making the result that she wants.
The Watson: In "Voice from Beyond" story event, she serves as this to Kanae regarding the mechanism of the magical girl's afterlife.
Well-Intentioned Extremist: It never goes that far, but her insistence that people should listen to her fortune-telling is somewhat overbearing. Her accurate prediction starts to make her a potential fatalist because it validates the You Can't Fight Fate nature of her magic, until her talk with Yachiyo causes her to realize that her magic, thus herself, is at fault when Tsuruno got a severe stomachache from her bad fortune result. Her desire to help other people with her fortune-telling becomes the thing that causes them misfortune, and that is something that Mel will not do.
Winds of Destiny, Change!: Her magic is not that she always accurately predicts the future; it's that she skews fate into making her general prediction true. While this is pretty convenient, she can't really control the results of her fortune-telling thus potentially falls victim to You Can't Fight Fate even worse than any other people, because she would automatically consider her power as infallible. After a talk with Yachiyo, she agrees to never again tell fortunes but secretly made her last prediction that Yachiyo found in her and Iroha's training event, one year later.

Uwasa of the Eternal Sakura (Spoilers)

Eternal Sakura/Sakurako Hiiragi

https://static.tvtropes.org/pmwiki/pub/images/rumor_of_the_ten_thousand_year_sakura_04.png

An Uwasa who awaited the convergence of four girls at her side so that she could burst into full bloom. She is now able to exit her Rumor thanks to some edits to it, but she lacks common knowledge and others see her as unusual. She always wants to return to her mountain or be with the people she loves. She holds the secret of Iroha's missing memories, and eagerly awaits Iroha's arrival within her barrier. Unlike other Uwasa she holds no hostility toward humans.

Artificial Intelligence: In practice, she is essentially an artificial intelligence created by Nemu who can access the internet at will. Her pseudo-Soul Gem even takes the form of a power button.
Bodyguarding a Badass: Her role is to protect the girls responsible for her creation, namely Touka, Nemu, Ui and Iroha. Of course, all four of them are Magical Girls who are more than capable of defending themselves, but things get tricky when those girls are fighting among themselves in her barrier.
Cherry Blossom Girl: She is the Uwasa of the Eternal Sakura, after all.
Emotionless Girl: She speaks in a flat affect, denoted by vertical bars around her speech.
Judge, Jury, and Executioner: Nemu rewrites her rumor to turn her into this for the Magius during the Cherry Blossom Dreams event, an epilogue to the Last Magia. As an Uwasa she cannot go against her directive, and therefore when Touka and Nemu rig the trial to get themselves sentenced to execution, Sakurako is forced to try to carry it out despite her own feelings. Fortunately, Iroha, Ui, and the other defendants manage to hold her back while the statements Touka and Nemu tried to exclude are retrieved.
Laser Blade: Her sword is made of condensed sakura petals, which pretty much function like this because she's a digital sakura tree.
The Needless: Per her quotes, Sakura doesn't need to eat and in fact doesn't eat, partially as her creators have no idea what would happen if she did.
No Social Skills: Because she had limited human interaction prior to the final battle, she has no qualms about going overboard in protecting her creators - when someone rudely bumps into Ui without an apology, she responds by breaking the guy's arm. She eventually gets assigned to join Ryo's newspaper club so that she can observe how human interactions work.
Protectorate: Her main directive is the safety of the four girls who created her. When one of them is threatened, perceived or otherwise, she'll violently attack the offending party and notes several times that she cannot stop herself. When Nemu gets kidnapped by the rogue Feathers in New Beginning event story, Hinano finds her snarling at the Feathers, barely restrained by Nemu's direct order to stay put like an Angry Guard Dog.
- This becomes more complicated in the Cherry Blossom Dreams event, where Touka and Nemu try to manipulate her into killing them. Because they rewrote her rumor to make her serve as executioner, she can't go against their guilty verdict, but because killing them would also violate her rumor, doing so would likely destroy her as well. Iroha, Ui, Kanagi, Mitama, Tsukuyo, and Tsukasa are forced to step in and hold Sakurako back from carrying out the sentence on the spot, only succeeding when they get the idea to have the written statements Touka and Nemu tried to exclude photographed and texted to them.
Temporary Online Content: Exclusive to a limited-time Fate Weave gacha.
Token Good Teammate: She is one of the nicest Rumors because she doesn't have a function that causes harm, as long as you don't harm her creators.
"Where Are They Now?" Epilogue: Her cherry tree remains in Kamihama, but she herself helps out her beloved creators in managing the Magia Record.
Younger Than They Look: Her physical appearance makes her look like a late teen, but she's actually only around a year old.

Anime Characters

Kuroe

Voiced by: Kana Hanazawa (Japanese), Faye Mata (English), Elizabeth Infante (Latin American Spanish)

https://static.tvtropes.org/pmwiki/pub/images/card_10434_c.png

Wish: 'I want to go out with the person I love.'

Magic: Affirmation of existence (attract attention to self)

Doppel: Ichizo

A Magical Girl who lives in Takarazaki City. Kuroe fights alongside Iroha from time to time, but mostly they're acquaintances who get together on a regular basis to exchange information. Kuroe is afraid of fighting in life or death battles and wishes she could be saved from being a Magical Girl. She begins to become obsessed with Kamihama City after hearing a certain rumor and goes on to be one of the Wings of Magius' Black Feather and gets unwittingly dragged, one way or another, into Iroha's crusade against the Magius.

Accentuate the Negative: This turns out to be her biggest character flaw; she's so deep in her self-loathing that she's incapable of seeing any good in herself. While she initially tries to be stronger, she's ultimately blinded by the brilliance of her heroes and decides that maybe she just can't be a better person because she might caused someone's death out of cowardice. Inu Curry describes her situation as someone who got cancelled for what they did in the past and they can never shed that image forever. The notable thing is the one who cancelled her is herself.
Adaptation Relationship Overhaul: In the anime, Kuroe and Iroha were at least acquaintances who would team up together against Witches in their home city of Takarazaki before Iroha eventually moves into Kamihama. In the game, they're complete strangers who'd only just recently met each other by chance in the Little Bird's Star event story. But just like the anime, their relationship improves in a positive direction and they grow closer as friends nonetheless.
And Then John Was a Zombie: She crosses the Despair Event Horizon, with her Doppel carrying her outside of Alina’s barrier in the preultimate episode and promptly witched out, forcing Iroha to put her down.
Because You Were Nice to Me: Iroha's kindness and willingness to accept her as a close friend despite initially keeping her distance from her in the first season is what gets Kuroe to firmly stay by Iroha's side and leave the Wings of Magius to serve as a helpful ally to Iroha in the second season of the anime.
The Bus Came Back: After being absent since the anime's first episode, she finally makes a brief cameo on Episode 13's ending, revealing that she is now part of the Wings of Magius. She becomes a major character going forward in Episode 15 and onward.
Canon Foreigner: She's an original character for the anime, used to show what Iroha's magical girl life was like before coming to Kamihama.
Canon Immigrant: Originally a character exclusive to the anime adaptation, Kuroe eventually makes her debut in the Magia Record mobile game as a playable unit to promote the anime's 3rd season.
Demoted to Extra: Went from a major supporting character in the anime adaptation of Arc 1 to an event-exclusive character in the game.
Dissonant Serenity: Is completely at peace after being dragged out of Alina’s barrier and about to become a witch, smiling at Iroha and saying now she can go back to who she was before she met her.
Foil: To Sayaka Miki. Both are fellow Magical Girls who know the respective protagonists, but unlike Sayaka, who is Madoka's long-time best friend, Kuroe is more of an acquaintance to Iroha; the former pair uses first names, while the latter pair uses last names. Both made wishes for the sake of getting together with the boy they liked, but while Sayaka's was a Secretly Selfish wish, Kuroe made no pretenses about her desire to get together with the boy. Sayaka, who was idealistic to a fault, would never have even considered giving up her status as a Magical Girl or the fight against Witches. Sayaka wields a bladed weapon, while Kuroe uses bludgeoning weapons. And both girls ended up succumbing to their despair and self-hatred, becoming witches. However, Sayaka’s witch took on the form of a mermaid, a mythical ocean creature, while Kuroe’s took on the form of a nighthawk, a creature of the sky that actually exists.
Go Out with a Smile: One of the most disturbing ones to date, as she’s happily smiling when her Soul Gem is about to hatch, knowing she will soon be free from being a Magical Girl through witching out.
Hidden Depths: In "Little Bird's Star", it is revealed that her time as a Black Feather made her a pretty good survivalist. Realizing this aspect of hers makes Kuroe appreciate herself a little more.
Hope Spot: What her arc in Season 2 turned out to be. Despite finding out the dangers of Doppels and leaving the Magius, she is able to reconnect with Iroha after help save her and become an important part of the team, helping to save the others, giving the poor girl some hope that things can get better. Then her Doppel shows up in the form of the girl she didn’t help and drags her away without the girls noticing. By the time Iroha finds her again, she’s too far gone to be reasoned with.
I Just Want to Be Normal: After realizing both her wish and the life of a magical girl were things she didn't truly want, she decides to go to Kamihama after hearing a rumor about how magical girls like her can be "saved" there. However, interacting with the heroes causes her to reconsider her stance, and she ends up going to the opposite direction. Tragically, her guilt over abandoning another girl and her low self-worth once again made her regret becoming a magical girl, this time, with fatal results for her.
Last-Name Basis: Unlike most of the other Magical Girls, she exclusively calls Iroha "Tamaki-san," and "Kuroe" seems to be her last name.
Meaningful Name: Besides her name containing the kanji for "black" (Kuro) and her outfit having a black color scheme, her name also sounds like the Japanese pronunciation of the English word "crow", and her Doppel is crow-shaped.
My Greatest Failure: She encountered another magical girl in the past, who asked her for any Grief Seeds. Kuroe lied to her (she said she had none while she had one in reality) and she ended up never seeing her again afterwards. While the game ultimately reveals that the girl survived anyway, what Kuroe had done to her ate her alive, contributing to her self-loathing, her wish to escape from being a magical girl and ultimately, her witch transformation and death.
My Significance Sense Is Tingling: In the last episode of the anime's first season, she felt something had happened to Iroha while among the Wings of Magius.
No Body Left Behind: Her body is turned into black goop and then torn in half by her witch in one final act of self-loathing.
Only One Name: She only goes by "Kuroe" and isn't referred to by any other name.
Power Gives You Wings: Using her Doppel gives her large black wings.
Pyrrhic Victory: She achieves her wish of no longer being a magical girl…by transforming into a witch. However, at that point, she was so consumed by despair, she wanted to become a witch just to end her suffering.
Spared by the Adaptation: Since Kuroe didn't show up during the game's version of Arc 1, she's spared from being witched out for now.

Event Variants

Iroha Tamaki (Swimsuit ver.)

https://static.tvtropes.org/pmwiki/pub/images/iroha_swimsuit_ver_4_star.png

A Magical Girl who is enjoying summer vacation together with her friends. This swimsuit is a magical girl’s costume and can be used for combat at any time. However, because she’s not very good at swimming, her inner tube can serve as a weapon for underwater combat. In an emergency, her inner tube has the potential to come off so it can rotate like a screw.

Emotional Powers: The fact that Iroha can use Giovanna in this version when she couldn't yet in the main story is explained as Iroha in the middle of her summer festivity is bolder toward her "other self" than otherwise, while Giovanna, being a Shrinking Violet that she is, is carried away by Iroha's wishes.
Fighting Clown: Her weapon is basically a razor-sharp hula-hoop. Also, her doppel has a pirate ship sail.
Forgot About His Powers: Iroha technically can swim, but because she was once drowning, she's too afraid to swim without the inner tube. But when Rena drowns, Iroha without much thought jumps in the water and save her. Only after that act that she remembers that she's supposed to be afraid of water, and proceeds to drown herself.
Improbable Weapon User: She uses a Kyubey-themed inner tube as a weapon.
Making a Splash: All of her attacks use water in some fashion. In her doppel, she literally attacks by jumping from a great height and splashing into water.
Rings of Death: The inner-tube creates a razor-sharp ring of water. Iroha basically turns herself into a walking buzzsaw.
Temporary Online Content: Exclusive to the Summer's event gacha.

Mitama Yakumo (Haregi ver.)

https://static.tvtropes.org/pmwiki/pub/images/yakumo_mitama_haregi_ver_04.png

A Magical Girl who works hard and plays hard from the first day of the year. She is very fond the kimono that she got from Yachiyo, so she infused it with magic in order to wear it in battle. With her cards as her weapon, she attacks those who fail to play her game correctly.

Improbable Weapon User: She uses Memoria cards to fight.
Temporary Online Content: Exclusive to the New Year's event gacha.

Iroha-chan

In order to deliver the charm of Magireco, she grew under the manipulations of Kamihama's Magical Girl Madoka-senpai who is always chasing after the latest information, and Iroha-chan has become proficient at making facial expressions. As a player her pulls are weak, and she is in constant agony at never getting any ★4s.

Attack of the 50-Foot Whatever: She hopes to get a Doppel by using Hinano's elixir, only to grow several feet taller instead, much to her chargin.
Audience Surrogate: Of Magia Record's players.
Butt-Monkey: She is one for Madoka-senpai.
Continuity Porn: Like Madoka-senpai, nearly all of her in-game animations and voice lines reference things from Magia Report.
Covert Pervert: Has shade of this. For example, in one strip, she already checked every frame of her transformation scene.
Hopeless with Tech: She doesn't know how to use a desktop.
Straight Man: Recently, she acts as this toward Madoka-senpai.
Temporary Online Content: Exclusive to the Magia Report's event gacha.

Felicia-chan

A Magical Girl who lives with Iroha-chan in the Magirepo world. Rampaging like a mad dog at times, she occasionally conceals herself in the guise of a beautiful girl apart from her circular mouth that may come into view; she often gazes at the many butterflies.

Continuity Porn: Like the other Magia Report characters, her in-game animations and voice lines reference things from the comic.
Cuteness Proximity: She invokes this in Magia Report version of Yachiyo.
Extreme Omnivore: She eats pretty much anything.
Joke Character: Her Connect seals her skills for 2 turns.
Temporary Online Content: Exclusive to the Magia Report's event gacha.

Iroha & Yachiyo (Final Battle ver.)

Voiced by: Momo Asakura (Iroha) & Sora Amamiya (Yachiyo)

https://static.tvtropes.org/pmwiki/pub/images/yachiiro_edited.png

Magical Girls who temporarily regained the power that supported their backs when they once fought against a powerful witch. During their first encounter they were enemies, but their actions brought them together as friends and they're bound by a connection that can never be cut. The wings appear only for a moment, when they're at full power.

Awesome Moment of Crowning: After the conclusion of the Last Magia and the Magius' Trial, Iroha and Yachiyo open their arms to their allied magical girls and the redeemed Wings of Magius to create a formal alliance. Voted to be the alliance's supreme leaders and blessed by the Law of Cycles, they christen their alliance as the Kamihama Magia Union.
BFG: Their second Magia is the bow that shot down Walpurgisnacht. It's a giant ballista the size of a skyscraper, empowered by the combined magics of all Kamihama magical girls.
Combination Attack: All their skills are the combination of their individual units' skills. This causes them to both hit hard and support their teammates without their most glaring individual weaknesses.
The Dividual: The two girls are a single unit in this case.
Power Gives You Wings: The two of them each has one wing as a sign of the Law of Cycles' blessing. The wings are useless on their own, but capable of flight and empowers them with an offshoot of the Law of Cycles if they're close to each other.
Relative Error: Zigzagged in their sidestory; Iroha is ultimately rejected as Yachiyo's photoshoot partner because they're too casual and "sister-like" for the photoshoot's yuri-baiting purpose. However, Iroha and Yachiyo laughs it off, because they know that they can be so casual with each other precisely because they're closer than siblings.
Weapon of X-Slaying: Their first Magia has a special party-wide buff of dealing extra damage against Witches.

Rena-chan (Idol ver.)

Voiced by: Kaori Ishihara

https://static.tvtropes.org/pmwiki/pub/images/renachan.png

A Magical Girl who plays with Momoko and Kaede in the world of Magia Report. After being scouted, she became a member of the local idol group "Kamiha☆Magica". Nowadays she's working hard in her idol training, despite the stormy waves that stretch between "idol-lovers" and "idols".

Combination Attack: Her fellow members of Kamiha☆Magica join her for her Magia.
Easter Egg: She'll occasionally start the battle as either Kaede or Momoko (or as herself in a SayuSayu shirt) before transforming back into her idol costume.
Wounded Gazelle Gambit: Her idle animation is her pulling a vulnerable pose, then opening one eye to check if its working.

Rena & Kaede (Swimsuit ver.)

Voiced by: Kaori Ishihara (Rena), Ayaka Ohashi (Kaede)

https://static.tvtropes.org/pmwiki/pub/images/1594630071067_edited.png

A pair of close Magical Girl friends who love to play in the summer sea. These two girls are ready to enjoy the waves with their swimsuits; but, whenever they go into the water, they get into trouble and have to be rescued by Momoko. They excel at fighting with aggressive attacks using their beach ball and parasol.

Improbable Weapon User: Rena and Kaede use a beach ball and parasol as weapons respectively.

Uwasa of the Eternal Sakura (Swimsuit ver.)

Eternal Sakura (Swimsuit ver.)

Voiced by: Suzuki Minori

https://static.tvtropes.org/pmwiki/pub/images/sakurakoswimsuit.png

An Uwasa who created an Uwasa Aquarium in an undersea palace for the children precious to her. She is learning about emotions through interacting with others, but she can't understand what's so scary about ghost stories. She fights alongside her ocean friends.

Improbable Weapon User: She uses sea animal holograms as weapons.

Yachiyo & Mifuyu (Origin ver.)

Voiced by: Sora Amamiya (Yachiyo), Mai Nakahara (Mifuyu)

https://static.tvtropes.org/pmwiki/pub/images/1602481994362.png

New magical girls who have teamed up and promised to become stronger together. The first impressions they had of each other were bad, but while being at the mercy of the battle, they held hands and became close friends when they noticed. For the two busy people, they're looking forward to going to the candy store in between.

Abusive Parents: Their sidestory reveals that Mifuyu's mother is stern to the point of callous. When her 12 year old daughter asked her about dream and falling in love, she brusquely claimed that anything of that kind is meaningless. She had no feeling for her offspring beside being an extension of their family's pride, much less acknowledging her as a person with her own free will. She apperently got slightly better after Yachiyo and her grandmother called her out, it obviously wasn't enough to prevent Mifuyu to jump the Magius bandwagon.
Alone in a Crowd: Yachiyo and Mifuyu have this problem with their original social circles. They're noticing each other's issue is one of the basis of their friendship.
- Yachiyo, who lived in a boarding house for college students, always feels like she gets singled out and being babied because she's significantly younger than everyone else. So she aims to be grown up and responsible with her modeling gig unit. Her unit ends up isolating her through the combination of her achievements amplifying her teammates' awe and jealousy and her model agency capitalizing her talent.
- Mifuyu, because of her sheltered background and domineering parents, ends up having no genuine friendship despite being respected in her countless school clubs.
Early-Bird Cameo: Their civilian looks are seen in a flashback in the previous event before the event they debut in, "Girls in the Hood".
Fire-Forged Friends: The first meeting between Yachiyo and Mifuyu wasn't the best because of the combination of Yachiyo being an arrogant brat and Mifuyu being a spoiled crybaby. But after they help each other out fending off hostile older magical girls, they start to see that maybe the other girl isn't that bad.
Forbidden Friendship: Their sidestory reveals that Yachiyo is actually blacklisted from the Azusa's family home because Mifuyu's mother (correctly) guesses that Yachiyo is the reason why Mifuyu becomes slightly rebellious over her stifled lifestyle. They can only meet when they're out of school in Mikazuki Villa.
Kid Hero: This is the version of Yachiyo and Mifuyu back when they were 12 year old girls.

Kanagi Izumi (Vampire ver.)

https://static.tvtropes.org/pmwiki/pub/images/izumi_kanagi_vampire_ver_04.png

A Magical Girl who ended up playing a vampire in a Halloween party play. She really got into her role, apparently something to do with her feelings about how the dead return on Halloween, and was brainwashed by a Witch to infect other magical girls with her bites. Inspired by her maid cafe boss, she orders her brainwashed minions to make sugar skeletons in an attempt to understand her own efforts to mourn her dead comrades. Since she uses blood in combat, she focused so tightly on an anemia-fighting diet that her family started worrying about her.

Arc Villain: She's a somewhat unwitting bad guy in "Halloween Castle" story event.
Bloody Murder: Uses a sphere made of her own blood to attack. According to her description, it causes her to have a case of anemia.
Brainwashed and Crazy: A twofold version; this version of Kanagi got latched on by a very small parasite Witch, and in turn Kanagi infects everyone else into the Witch's pseudo-familiars.
Calacas: Despite being obviously very European Halloween-themed, Vampire Kanagi orders the brainwashed magical girls to sculpt sugar skeletons. One of the the flashback Momoko sees when she temporarily connected with Kanagi through the brainwashing hivemind shows that Kanagi got inspired by her maid cafe boss, who informs her about the Day of the Dead as a cultural equivalent of the Obon festival.
The Cobbler's Children Have No Shoes: The story event of "Halloween Castle" points out that despite being a mind-reader, Kanagi is bad at knowing people's hearts because she can only see the surface memory of the people she mindreads. Because of this, she doesn't really know what other people's or even her own heart actually want. Hearing many conflicting recounts of how she should mourn her fallen comrades puts doubt about her own principle, and she can't get her answer by looking into herself. When she tries to read her own mind, all it serves is reminding her of her various failures.
Combat Medic: She functions as one in a team, with her Connect providing a potent heal, Evade, and an attack-up to her allies. She can also keep herself alive by healing between turns and through her Magia and Doppel, the latter of which especially can still lay the hurt on enemies.
Descending Ceiling: Her transformation sequence has her trapped in box with both the ceiling and walls closing in and crushing her.
Fragile Speedster: Stat-wise, Vampire Kanagi has low HP and middling defense, but compensate those with her ability to evade-tank everything from her Spirit Enhancement's skills. She also builds up MP very quickly, and her Magia/Doppel gives her more evades while simultaneously laying waste on her opponent's lineup. However, if her opponent prepares anti-evade before fighting her, she's pretty much toast from the first turn.
Getting Smilies Painted on Your Soul: The magical girls she'd bitten will turn into her pseudo-familiars, and they become barely conscious, always smiling drones who make sugar skeletons and discussing about how they're going to be mourned when they died. Even when they're surprised, sheepish, or usually rarely cracking a smile (like Masara), they're always smiling despite keeping their exaggerated body languages.
More than Mind Control: The Witch that brainwashing Kanagi is simply using her as a host to protect herself, because it's a very small Witch about the size of a mosquito. But the Witch's influence causes Kanagi to have a lapse in judgment because of her own turmoil, separated from the brainwashing. The whole Halloween castle backdrop and ordering magical girls to make sugar skeletons are all Kanagi's doing, and the Witch has no ability to really dictate her actions.

Momoko Togame (Sister ver.)

https://static.tvtropes.org/pmwiki/pub/images/togame_momoko_sister_ver_04.png

A Magical Girl who ended up playing a sister in a Halloween party play. She doesn't believe the elegant sister look suits her, but the way she seriously faces people in trouble makes it more likely than she thinks. She never fails to practice at home everyday, but being seen by her family is embarrassing.

Mythology Gag: Her crouching pose when she transforms with fire surrounding her is similar to the moment Kyoko surrounds herself in fire when preparing to defeat Oktavia van Seckendorff in episode 9 of the original anime.

Tsuruno & Felicia (Delivery Girl ver.)

https://static.tvtropes.org/pmwiki/pub/images/card_12034_c.png

Two Magical Girls traveling toward the "end of the world" in a mysterious place where Christmas lasts forever. Riding on their customized motorcycle "Super Reindeer No. 2", they continue their journey while delivering smiles to everyone. The carrying box on their backs is specially made with the magic of Christmas. As they travels the world, the two AI slowly gain sentience.

Car Fu: They fight by running over their opponents with the Super Reindeer No. 2, which also spews fire from its tires.
Clones Are People, Too: With the possibility that they would cross over to the real world, Touka gives Ui the possible choices that they can take to prevent that; either destroying the game world or cutting off the path that connect the worlds. Ui immediately rejects the first option, because she considers the game characters as living things from seeing them going through their life. But even the second option isn't good enough for Ui because it would rob the game characters their "hope" to ever cross over; not only Ui considers them sentient, she also considers them sapient enough to feel despair.
Disney Death: At "Angels on the Road" normal end, it seems that they get trapped inside the Great Void in their attempt to cross over to the real world. However, in the true end, it is shown that they ultimately successful after floating for sometimes, and they're now living and surfing in the internet as a non-malignant computer virus.
For Happiness: Their main function in the game is to deliver items that will give happiness to whoever they meet, and use the resultant energy that comes from the happiness they gain to travel further. They initially had the same AI pattern as the other characters in the game, but slowly grows into Santa Reindeer role because of their circumstances.
For Want Of A Nail: They can be seen as the version of Tsuruno and Felicia who doesn't have the other Mikazuki Villa girls as companion. In their lonesome journey with only each other's company, they become more sedated and mature despite still having their basic hotblooded personalities. They grows into a pair of savant mechanics, and Felicia also no longer hates Christmas.
Grew Beyond Their Programming: Touka created a game where people could insert an avatar that mimic their personality, and have them live in a world where it's always Christmas. After an in-universe Game-Breaking Bug, Touka sends the world to languish on its own and proceeds to forget about it. The AIs go on to diverge from their initial personality patterns and create their own society on their own accord, to the point that they starts to wonder about the world they live in and making active attempts to cross over to the real world.
Have You Seen My God?: After hearing about the story of the three Magi that created the world, they start to wonder about the world and wish to meet the Magi so they can explain the world to them. They travel to the Wishing Star, which actually the location of the Game-Breaking Bug that caused Touka to Rage Quit the project, at the so-called "End of the World" in an attempt to reach the Magi.
Leaning on the Fourth Wall: Because of their status as game character, there's a lot of allusions between the in-universe game with the real-life Magia Record, like how the event's screen is an in-universe UI of the game. "Angels on the Road" in particular goes on about the analogy of interactions between the game with its fandom, like when the game's developer gives up with the world they created, the fandom tends to die out from the indifference and lack of content, while those who stay often diverge wildly from the initial premise with their own headcanon.
Loophole Abuse: Touka's solution to prevent the simulation characters from crossing over to the real world is by stretching the energy expense to cross over into practically infinite. What she doesn't expect is that Tsuruno to have an "Eureka!" Moment about the slot machine that just inexplicably multiply things the kids has been only using to make endless candies. Tsuruno puts in a smile energy tank inside and the slot just multiplies it infinitely as long as you can win the slot, so making the required energy practically infinite is not a problem. Maybe having Tsuruno, one of the rare people Touka praised for their intelligence, as one of the game characters is a bad idea...

Iroha & Ui (Miko ver.)

https://static.tvtropes.org/pmwiki/pub/images/iroha_and_ui.png

Kite Riding: Their Magia "Prima Lanciare" has Iroha tied to a kite Ui is holding.

Rumor Sana

Voiced by: Yui Ogura (Sana), Hitomi Sasaki (Ai)

https://static.tvtropes.org/pmwiki/pub/images/card_11044_c.png

A Magical Girl who’s fused with the Rumor of the Nameless Artificial Intelligence (Ai). She wants to take down the lonely Rumor they accidentally created. Having a Rumor’s unique nature of not needing to eat or sleep throws her off, but she’s comforted knowing she can talk to Ai in her mind.

Fusion Dance: She is an Uwasa fusion similar to Uwasa Tsuruno and Holy Mami - in her cause with the Anonymous AI.

Yachiyo Nanami (Tanabata ver.)

https://static.tvtropes.org/pmwiki/pub/images/card_12024_c.png

A Magical Girl who wears the radiance of the stars because she sympathizes with the girl from a certain legend. The stardust that spills from her fan not only gives her power, but also gives a sense of happiness to those who see the glow. After being mistaken for a celestial maiden by those who witnessed her fighting, she became a topic of conversation among magical girls.

Glass Cannon: Her Charge discs are absurdly powerful, especially when upgraded via Spirit Enhancement, and only balanced by her poor defense and her other discs being subpar. Add some useful memoria and a decent team on top of that, and you have a fast killer capable of shredding through nearly every enemy in the game that isn't Forest-attuned or a Damage-Sponge Boss.

Momoko & Mitama (Mermaid ver.)

Magical Girls who gained the powers of a mermaid while investigating the legends related to a shrine. In contrast to Mitama who loves dressing up as a mermaid based on her swimsuit, Momoko on the other hand feels completely embarrassed. At Mitama's suggestion, she promised that when the two of them would become mermaids, there would be no one in the quiet sea.

Improbable Weapon User: Momoko fights with an anchor, while Mitama fights with an oyster and a pearl.

Yachiyo Nanami (Anime ver.)

https://static.tvtropes.org/pmwiki/pub/images/card_13024_c.png

Kamihama City's veteran Magical Girl. University student. She is knowledgable about Kamihama City and Magical Girls, and works alone without a team. She is very territorial, and is harsh towards Magical Girls from other regions who lack ability. She is filing the "rumors" that occur in Kamihama City.

Mythology Gag: She is a character variant based on said character's anime counterpart.

Iroha Tamaki (Anime ver.)

https://static.tvtropes.org/pmwiki/pub/images/iroha_anime_ver.jpg

A Magical Girl who resides in Takarazaki City. She has a strong personality, but she's a little out of place in her class because she tends to worry too much about others. Following a rumor, she heads to Kamihama City to search for her missing sister.

Mythology Gag: She is a character variant based on said character's anime counterpart.

Kuroe (Swimsuit ver.)

https://static.tvtropes.org/pmwiki/pub/images/swimsuit_kuroe.jpg

A Magical Girl drifting in the summer sea. She's an indoor person who prefers to stay home and read books during the hot summer months, but when her brother invited her to a beach house, she found herself SUPing in the ocean. As a former rhythmic gymnast, she can do SUP yoga fairly well. Although, she's not good at swimming.

Improbable Weapon User: She uses a double-ended canoeing paddle as weapons.

Infinite Iroha (MAJOR UNMARKED SPOILERS)

https://static.tvtropes.org/pmwiki/pub/images/infinite_iroha.jpg

A girl who has acquired the power to give tomorrow to the Magical Girls who seek salvation. In this figure, established as a trinity, two of the figures are hidden from view. Normally she lives a hectic life, living communally with other girls, though no one knows the reason for this.

Animal Motifs: Her appearance evokes the image of a silk moth, which Embryo Eve is also themed after.
Foil: To Ultimate Madoka, since both of them are Super Mode variants of their respective existing characters, but the way how they achieved those forms are different: Ultimate Madoka is formed after Madoka blackmailed Kyubey into turning her into a god-like being by wishing to erase all Witches from existence, while Infinite Iroha is formed from a Fusion Dance between Iroha, Ui, Lil'Kyubey, and the Kimochi Stones. They also sought to fix the current system, but Infinite Iroha prefers to turn all Witches into Doppels by spreading the Doppel barrier across the world instead of taking away Magical Girls who were about to witch out like Ultimate Madoka did. Another difference between them is while Ultimate Madoka lacks a Doppel and has a second Magia instead, Infinite Iroha has a much stronger version of her Doppel. Finally, both Ultimate Madoka and Infinite Iroha invoke a sense of Laser-Guided Amnesia on the larger world where their existence has been erased and forgotten about, but it differs between the two; Madoka herself is only remembered by Homura and (through her wish's effect) is known as the Law of Cycles to magical girls, whereas Iroha (along with Ui, Touka, and Nemu) is remembered by fellow magical girls with only Muggles being unaware of her existence and past identity.
Foreshadowing: Her character description mentioned that she and "two hidden figures" have formed a "trinity". Those "two hidden figures" turned out to be Ui and Lil'Kyubey all along, as shown in one of her Memorias and the first half of Chapter 12.
Fusion Dance: Iroha achieved this form by fusing herself with the Kimochi Stones, as well as Ui and Lil'Kyubey.
Light Is Good: She's a Kimochi Stone-empowered Iroha in a white gown similar to Ultimate Madoka's and is obviously the Big Good.
Power Makes Your Hair Grow: Her hair is substantially longer now, similar to Ultimate Madoka.
Rule of Symbolism: Infinite Iroha, Ui, and Lil'Kyubey forming a trinity is basically the game's analogue to "The Father, The Son, and The Holy Spirit".
Super Mode: Is designed to be one for Iroha, just like how Ultimate form was for Madoka.
Walking Spoiler: Her existence spoils the ending of Arc 2.

Yachiyo Nanami (Historia Ver.)

Characters / Magia Record Main Cast

Edit Locked

Iroha's Team / Team Mikazuki Villa

Tropes applying to the entire team:

Iroha Tamaki

Voiced by: Momo Asakura (Japanese), Kira Buckland (English), Valeria Mejia (Latin American Spanish)

Yachiyo Nanami

Voiced by: Sora Amamiya (Japanese), Erika Harlacher (English), Maria Garcia (Latin American Spanish)

Tsuruno Yui

Voiced by: Shiina Natsukawa (Japanese), Marieve Herington (English)

Felicia Mitsuki

Voiced by: Ayane Sakura (Japanese), Lizzie Freeman (English)

Sana Futaba

Voiced by: Yui Ogura (Japanese), Ryan Bartley (English)

Lil' Kyubey

Voiced by: Emiri Katou (Japanese), Cassandra Lee Morris (English), Susana Moreno (Latin American Spanish)

Ui Tamaki

Voiced by: Manaka Iwami (Japanese), Lisa Reimold (English)

Momoko's Team

Tropes applying to the entire team:

Momoko Togame

Voiced by: Mikako Komatsu (Japanese), Erica Lindbeck (English)

Rena Minami

Voiced by: Kaori Ishihara (Japanese), Erica Mendez (English)

Kaede Akino

Voiced by: Ayaka Ohashi (Japanese), Brianna Knickerbocker (English)

Other Main Characters

Mitama Yakumo

Voiced by: Yui Horie (Japanese), Dawn M. Bennett (English)

Kanagi Izumi

Voiced by: Sayaka Senbongi (Japanese), Jeannie Tirado (English)

Kanae Yukino

Voiced by: Nanako Mori (Japanese), Abby Trott (English)

Mel Anna

Voiced by: Kanon Takao (Japanese), Faye Mata (English)

Eternal Sakura/Sakurako Hiiragi

Anime Characters

Kuroe

Voiced by: Kana Hanazawa (Japanese), Faye Mata (English), Elizabeth Infante (Latin American Spanish)

Event Variants

Iroha Tamaki (Swimsuit ver.)

Mitama Yakumo (Haregi ver.)

Iroha-chan

Felicia-chan

Iroha & Yachiyo (Final Battle ver.)

Voiced by: Momo Asakura (Iroha) & Sora Amamiya (Yachiyo)

Rena-chan (Idol ver.)

Voiced by: Kaori Ishihara

Rena & Kaede (Swimsuit ver.)

Voiced by: Kaori Ishihara (Rena), Ayaka Ohashi (Kaede)

Eternal Sakura (Swimsuit ver.)

Voiced by: Suzuki Minori

Yachiyo & Mifuyu (Origin ver.)

Voiced by: Sora Amamiya (Yachiyo), Mai Nakahara (Mifuyu)

Kanagi Izumi (Vampire ver.)

Momoko Togame (Sister ver.)

Tsuruno & Felicia (Delivery Girl ver.)

Iroha & Ui (Miko ver.)

Rumor Sana

Voiced by: Yui Ogura (Sana), Hitomi Sasaki (Ai)

Yachiyo Nanami (Tanabata ver.)

Momoko & Mitama (Mermaid ver.)

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