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Hinano Miyako
Hinano Miyako
Voiced by: Madoka Asahina
"The name is Hinano Miyako. I may not look it... Meh, whatever! I'm a veteran Magical Girl, as you can see. You can call me Hinano-senpai if you like?"
"Teehee! Yes! It's perfect! This will do nicely for the next event... Gah! What's your problem?! Coming into someone's castle, eavesdropping on their ramblings?! And what's that look for?! So rude! I happen to be the club leader, Hinano Miyako. Huh? The Chemistry Club! This is our lab."
She may look young but Hinano is a seasoned Magical Girl. She has a mind for science and is president of the chemistry club. Although popular with the younger crowd, she is often made fun of for her childish stature. She strives to be more "mature".
- 10-Minute Retirement: She resigns from the Kamihama Magia Union in despair over Ryou and Ikumi's deaths, but decides to come back in Chapter 7.
- A-Cup Angst: Among her issues with her looks includes a frustration at her flat chest.
- Animal-Eared Headband: In her magical girl form.
- Big Good: Although not to the extent of Yachiyo and Kanagi, she's the closest thing to the head honcho of the neutral Chuo Ward. This is best illustrated in the Breakpoint event, where Hinano does her best to mediate between Yachiyo and Kanagi and to keep the magical girls of the central region out of the East vs. West conflict.
- Chemistry Can Do Anything: Hinano's weapon is a bag of chemicals and test tubes, which she uses to attack her enemies and inflict status conditions.
- Deadly Gas: The reason she became a magical girl. An experiment involving hydrogen sulfide
went so awry that she had to make a contract with Kyubey just to survive. Her doppel is more or less made entirely out of toxic gases. - Deadpan Snarker: A number of her lines are exceptionally dry and sarcastic. It doesn’t help she’s often accompanied by Emiri.
- Experiment Show: Hinano puts these on for elementary school students, inspired by the presentations she saw at a science event as a child.
- Gratuitous Italian: Her Magia name means "Angry Atom", though in earlier versions it used the feminine version of the adjective for a masculine noun.
- Height Angst: Hinano strives to become a "mature, sexy type" of girl, but her petite stature prevents this from becoming a reality (she's short enough to legally fall under dwarfism). Her state of mind is probably not helped by Emiri's constant jokes as well. On the other hand, her doppel is practically a Statuesque Stunner, complete with long, shapely legs, much to Hinano's delight.
- Heroic Self-Deprecation: When she was young, she as inspired to a chemist because she watched a science demonstration and the presenter was an older, beautiful, and tall woman. She wishes to be a leggy, beautiful woman mostly because she thinks she has no charisma looking the way she is and she feel that she can't inspire other people to better themselves like that woman because of it.
- Later Played for Drama in Arc 2, she feels responsible for the death of Ryou and Ikumi, as they're her close comrades and she berates herself for doing nothing to prevent their deaths, especially the latter's Heroic Sacrifice.
- Hypocrite: She hates it when people assume that she's a child from her appearance, yet during Rika's MSS she assumes that Rika is shallow and vain when she first meets her. When Rika stands up for her during their mixer, Hinano chastises herself for not listening to her own advice.
- It's All My Fault: She completely blames herself for Ryou and later Ikumi's deaths during KMU's conflict with Promised Blood. As a result, she effectively steps down from the Kamihama Magia Union in grief and guilt over her failure to protect them.
- Labcoat of Science and Medicine: Part of her magical girl outfit, as her weapons are chemistry-based.
- Large Ham: Hinano turns into one when she does her presentations. Emiri knows something's wrong when Hinano starts saying her lines in a normal indoor speaking voice.
- Mad Scientist: One of her hobbies is doing flashy experiments while laughing maniacally. It even shows up in one of her Memorias. She used to be a more literal example when she was younger, doing dangerous experiments for the thrill of it, but ever since she almost lost her life after such an experiment went horribly wrong (leading to her making a contract with Kyubey to survive), she's become much more careful.
- Master Poisoner: Her personal Memoria, Connect and Magia all have inflict Poison status as part of their effects.
- Meaningful Name: Her Doppel's name Cyan is actually the short of Cyanide, the chemical compound that is infamous for being highly toxic and volatile.
- Minidress of Power: In her magical girl form.
- Mundane Utility: Suggested but otherwise not done. Emiri suggests Hinano can use her magic to fish. Hinano rejects this because, among other reasons, it is very very illegal and dangerous.
- Not So Above It All: She nearly completed an in the name of the atom speech Emiri set up before she caught herself.
- Older Than They Look: She's actually 18, having been a Magical Girl for five years prior to meeting Emiri before the story begins, and both her underclassmen and magical girl juniors tease her about her childish appearance. Though Emiri tends to mean it far more affectionately.
- Science Hero: Uses her knowledge of chemistry to fight witches and has been doing so for years.
- Skewed Priorities: Apparently, constantly exposing herself and other people to dangerous chemicals is not that high in her list if she can have those long legs to do the Supermodel Strut with.
- "Where Are They Now?" Epilogue: She continues with her chemistry classes for children while studying at university. She recently reported to Ryou and Ikumi's graves that she grew 2 millimeters taller.
- You Wanna Get Sued?: In Chapter 1 of her side story, Emiri compares her to Yonemura Denjirou (a famous japanese scientist among children), but his last name ends up censored. In the NA localization, the same trick is performed for Bill Nye instead.
Kako Natsume
Kako Natsume
Voiced by: Eri Suzuki (Japanese), Deneen Melody (English)
"Um... Is it okay it's me? Oh, yes! My name is Kako Natsume! I'll do my best! ...At what? Um, I mean... I'll do my best, just in general!"
"Um, I'm Kako Natsume! I really recommend you give it a read! I'll read anything that looks interesting! Yesterday I read a mystery novel. It was called "Voldermann's Flying Squirrel Murders"! I really love books... I'm always reading!"
Kako is a bookworm and the only daughter of the family that runs Natsume Books, a used book store in Kamihama. Her mother is a Japanese teacher. Kako's a softy, never acting selfishly, but that doesn't mean she doesn't make herself completely clear when she has to. Her life was turned upside down when her beloved family bookstore was set on fire by a Witch-kissed man, but a chance meeting with another Magical Girl, Nanaka Tokiwa, inspired her to seize her own destiny.
- The Baby of the Bunch: Amongst Nanaka's team, she's the most innocent and inexperienced, so her other teammates tend to feel protective of her. Nanaka decides not to get Kako involved during the events of the Cross Connection event because of how dangerous Suzune is.
- Badass Bookworm: Kako often plows through whole books in one sitting, and she's a capable magical girl. It's more obvious when she meets Umika, who is a quite famous novelist; Kako fangirls at both meeting her idol and fighting magical menaces along side of her.
- Beware the Nice Ones: She's a softie, but she's no less tough than any of her team. She outright admits to Madoka in A La Carte Valentine that if the Sweet Sale's a prank they can just transform and beat up the jokesters, leading Madoka to note Kako as being fierce.
- Big Eater: Kako's other hobby besides books is going on ramen tours. She can put away bowl after bowl of noodles, and during the Summer with Mikazuki Villa pasta-eating competition she's able to give Yachiyo a run for her money (and wins if Yachiyo chooses the wrong sauce to put on her pasta).
- Chest Burster: Andreana busts out of Kako's chest when she summons it.
- Curtains Match the Window: Her hair and eyes are the same shade of teal.
- Deer in the Headlights: Kako is too scared to do anything but watch when someone sets fire to Natsume Library. When Andreana attacks, Kako is left paralyzed in fear and unable to stop its rampage.
- Energy Weapon: Kako can fire a massive one from her staff in her Magia, Page of Twinkle Road.
- Family Business: Her father runs a book store called "Natsume Library", and the family lives upstairs. Kako absolutely adores it, to the point where her exclusive Memoria is just a shelf in the book store. So when it got burned down by a man under the influence of a witch, she wished to bring it back.
- Fashionable Asymmetry: She has a thigh-high stocking on her right leg, and a regular sock and red ribbons on her left.
- Irony: Kako is a book lover yet her Doppel, Andreana, is a cutter. That's right, her Doppel can cut and destroys books.
- Magic Staff: Her weapon of choice.
Word of God says it was supposed to represent a bookmark. - Named After Somebody Famous: Her family name, Natsume, is spelt in exactly the same way as that of the famous Japanese author Natsume Souseki, the writer of under more I Am A Cat, Kokoro, and Light and Dark. It is unknown if this was deliberate, but considering Kako is a Badass Bookworm, it may have been.
- Off with His Head!: Andreana finishes off its victim this way after severing the victim's flesh.
- Only Sane Man: When your best friends are a pair of muscleheads, it's no wonder that Kako can only marvel just how far Felicia and Ayame can go with their competitions.
- Secret Secret-Keeper: Before Felicia herself remembered, Kako was the only one other than Kyubey who knew about the real context of Felicia's wish because Kyubey told her on a whim.
- "Where Are They Now?" Epilogue: She's studying to become a librarian while still helping out at Natsume Books, and her book readings for children are popular in the community.
Konomi Haruna
Konomi Haruna
Voiced by: Suzuko Mimori
"Why don't you try giving some flowers to someone precious in your life? You could give them a nice bouquet of tulips! Wait... are you not interested in flowers?"
"Yes! This flower is called a hyacinth! Lots of people grow them in elementary school... Maybe you did too? They come in red, pink, yellow, purple... all kinds of colors! Hm? Oh, my name? I thought you were asking the flower's name... I'm Konomi Haruna."
A Magical Girl who loves flowers and works at a flower shop. Konomi is kind and works hard for the shop owner, who she respects. She is a great worker, but can at times get distracted by her love of flowers. She is talented at flower arrangement.
- Balance Buff: As part 2019 Valentine event, her Connect was buffed to include HP regeneration, so she can restores her allies' HP without relying on her Magia.
- Fashionable Asymmetry: She has a garter on her left leg, but not her right.
- Frills of Justice: On her skirt, in her gloves and boots, and a frilly garter on her left leg.
- Giant Poofy Sleeves: On her dress in her magical girl form.
- Green Thumb: Konomi can make flowers grow where she walks. She showcases this power in her Magia, Peony Bouquet. A field of flowers grows around her enemies, which she promptly cuts down.
- Innocent Flower Girl: She works part-time in a flower shop, and is kind, caring, and cute. Kyouko even calls Konomi cute when they meet.
- Meaningful Name: Her last name contains the kanji for "spring" (春), obviously referencing the season where flowers are most abundant.
- Red Herring: Despite many, many signs that she should be Gertrud, including using scissors and having a gardening motif, her appearances slowly debunk this theory, culminating with her Doppel being revealed and it distinctly not being Gertrud.
- Shear Menace: Her weapon of choice is a massive pair of gardening shears.
- Showgirl Skirt: In her magical girl form, on top of another skirt.
- "Where Are They Now?" Epilogue: She's taken over as the owner of Blossom, and loves having a place where she can spread flowers around the world.
Mito Aino
Mito Aino
Voiced by: Maria Naganawa
"First's my last, with an "A" then and "i" and a "no", and there's my first with a "Mi" and a "to". And you have me, Mito Aino! Nice to meetcha!"
"I love nature. The trees, the flowers, the animals, and even the bugs. Oh! And I LOVE playing with me friends! Outside, inside, wherever! Studying? Sure...I like it just fine. Really! Really, I do! But if I could, I'd just play with my friends ALL DAY! But I can't...can I?"
An innocent and carefree Magical Girl, Mito isn't afraid to be herself. She's usually laid-back, but there are times when she says things that cut to the core. Mito lives in the same apartment complex as Leila and Seika, her two childhood friends who she truly treasures. She always tries to keep an optimistic outlook on life, and tries her best to mediate between her friends when their relationship begins to crumble.
- Berserk Button: Mito is willing to put up with her classmates teasing her, but she practically explodes in rage when they start to make fun of her friends.
- Cloudcuckoolander: She likes to meow at the neighborhood cats because she really thinks that she can communicate with them that way (she can't). She also has a very extensive imagination; she draws creatures that she dreams up an entire world of, and what a sight it is.
- Dark Secret: Learns about the nature of Soul Gems during See You Tomorrow. She takes it better than Leila and Seika did however, mostly due to being told it instead of experiencing the body-based horrific revelation they did.
- Draw Aggro: Her Connect and Magia have the effects of Provoke/Taunt along with a chance (guaranteed at 5* for the Magia) of Evade, a cornerstone for a dodge-tanking wall that protects the squishier teammates.
- The Empath: Her specific power is "connecting hearts", a power that makes people she's connecting in between share their personal emotions even beyond mind-reading, in that they feel those emotions like it's their own.
- Four-Leaf Clover: Mito has clovers in her hair and on her costume, and a subplot in her debut event is her search for a four-leaf clover, hoping that the luck it brings will help end her friends' fight.
- Despite this, her associated suit is the spade, as seen from her arrowheads, with the club suit is implied belonged to the girl who disappeared along with her parents in the Daitou Apartment Complex.
- Frills of Justice: On the hems of her gloves and shorts in her magical girl form.
- Genius Ditz: While she's pretty childish otherwise, she's very sensitive when it comes to emotion that she's quite impervious to Kyubey's standard MO. When Kyubey approaches her to make a contract, the fact that she can't get a good feel on him causes her to ask too many questions. When she still can't read him despite getting her answers, she makes a wish with a specific power of heart-reading that she immediately uses on Kyubey, realizing that his heart is one black void, and she keeps badgering him with questions until he flees from being overwhelmed.
- The Ingenue: Her optimism is very apparent in that she can never see anything as misfortune, instead thinking that her own shortcoming is the reason why things don't go her way and she should work harder to fix it.
- Shout-Out: Her Doppel is an homage to Nikolai Gogol's short story, The Overcoat. Its name is a Japanese version of the protagonist's, and the doppel's form is literally an overcoat.
- Taken for Granite: Her Doppel has the ability to turn anything, even the immaterial things like memories and emotions, into quartz.
- Touch Telepathy: Mito's ability to read hearts can allow her and others to see into the memories and feelings, so long as Mito is in contact with all above, be it holding the hands of her friends or headbutting Kyubey. She can find the Witch who killed Leila originally even with hazy memories and mental blocks via this power. She does figure out to do so without touch later.
- "Where Are They Now?" Epilogue: She's become famous as a mediator between East and West, because her innocent nature makes her easy for anyone to trust.
Moka Megumi
Moka Megumi
Voiced by: Yui Fukuo
A Magical Girl who puts others around her in danger due to her dangerous behavior. Her hobby is baking sweets and she is said not to be good with horror movies. She likes to go around sweet shops and make her own to give to those around her. She is loved by many and has lived a life unrelated to anything horrible within the real world.
- Character Tics: As seen in her side story and 4-star art, because Moka is afraid of scary things, she tends to close her eyes when fighting Witches and familiars. Because of this, she is not a very good combatant and it takes several strikes to kill a single familiar.
- Hero-Worshipper: Moka is a big fan of Alina, after Alina saved her from a Witch. In reality, Alina was only culling one of her pet Witches that was rampaging and didn't have any intention to save Moka. After she mysteriously vanished following the events of Arc 1, Moka believed her to be dead - and to not hurt the girl's poor mushy heart even more, Meiyui, Hinano and Ryou agree to keep it under wraps from her.
- Horrible Judge of Character: Her passive personality and easily-trusting behavior means that all sorts of shady individuals flock to her in an attempt to extort her out of her money, goods, or even life. She has to be bailed out by Meiyui and co. in her Magical Girl Story several times after encountering distasteful individuals such as a con artist, a molester, and even what seemed to be a human trafficker.
- Lovable Coward: She's extremely cowardly; She doesn't do well in the face of views of horror, so she can't stand to look at witches and their familiars. However, that doesn't make her any less endearing; she's loved in her school and has an entire fanclub dedicated to her, and even some of the more stern magical girls like Meiyui or Ryo end up finding her behavior so pitiful, it's endearing in its own way.
- Sweet Tooth: She loves sweets so much that her wish was for special, limited edition sweets.
- "Where Are They Now?" Epilogue: She's still completely defenseless even after graduating from high school, but her fan club is still working in the shadows to ensure that she has a peaceful life.
Tsumugi Wakana
Tsumugi Wakana
Voiced by: Sora Tokui
A magical girl who loves to eat just about anything. She has a discerning palate with a strong commitment to food, and she believes in eating anything that's delicious. Her hobby is posting reviews on food reporting sites, and she's gained a large following of fans due to her writing which is filled with her love of food.
- Be Careful What You Wish For: Averted. She made her wish for the sake of knowing how she could be of more help to Manaka by her own hands, allowing her to give Manaka more thoughtful critiques to refine her cooking skills. That way she's not blindly hyping Manaka's food and is being a legitimate help to her.
- Big Eater: Her entire theme is based on the fact that she's this.
- Constructive Criticism: Thanks to her wish, her tastes buds become more refined and she's able to pick up on subtle distinctions in how Manaka prepares meals. This allows Tsumugi to give deeper critiques on Manaka's cooking with suggestions and on how she can improve each dish.
- Exhaustion-Induced Idiocy: When she first meets Manaka, she's so sleep deprived from reading food recipes and rushing to get a rare dumpling that when she stumbles into a Labyrinth she believes a familiar is a dumpling and tries to eat it. Manaka stops her before she can however, and is baffled to realize she isn't afflicted with a Witch's kiss.
- Horrifying the Horror: Her ability is to swallow magical attacks and gain power from doing so. Familiars that see their attacks swallowed by an enemy are prone to running away from her.
- Meaningful Name:: Her Doppel's name is the name of a yokai that jumps on traveler's backs, growing heavier with each step and chewing their scalp meanwhile.
- Undying Loyalty: To Manaka and her cooking. Tsumugi wants nothing more than to support Manaka, and made her wish so she would know how to best aid Manaka.
- "Where Are They Now?" Epilogue: She's become a food columnist in a newspaper. Because she tends to write about how much she loves food, she has a good reputation with restauranteurs.
Yuuna Kaharu
Yuuna Kaharu
Voiced by: Sumire Uesaka
A young magical girl who was born to an extremely rich household, which is also one of the most distinguished families in Kamihama City. Having lived in the highest upper class, most things have been solved with money. After meeting the being of her admiration, she is now looking for ways other than money to be in the same standing.
- Benevolent Boss: As the Student Council President and the leader of a small group of Magical Girls, Yuuna always means well even if she's unaware of wider risks. When she noticed her interest in the Kimochi Stones was drawing a lot of eyes, she was more than willing to let her group step away and to spend a day with a VIP pass to Minagi Sealand, a very ticket-backlogged amusement park even for a girl as connected as Yukkika, instead of putting their lives at risk.
- Broken Pedestal: When she learns that her "saint" is just a normal Magical Girl and not the chosen one of the Kimochi stones, she's emotionally devastated to the point of questioning her very existence.
- Rebuilt Pedestal: Chika later takes Yuuna to see Mami in action. Seeing Mami's elegance and grace as she saves a young girl and her mother from a Witch convinces Kaharu that even if Mami isn't the chosen saint of the Kimochi stones, she's definitely a saint after all.
- Dramatically Missing the Point: Yuuna thinks that Mami is a saint of the Jewel land and that she could be like her if she gathers all of the Kimochi stones. She doesn't know that Mami is just a regular Magical Girl and she could get in trouble with various factions if she keep on looking for the Kimochi.
- Early-Bird Cameo: First mentioned and appeared in Moon Viewing is After an Elegant Tea Party event. However, the player only got to see her back on the event's Memoria.
- Gemstone Assault: She summons gemstones to attack.
- Gratuitous Italian: Fitting for a girl who idolizes Mami, her Magia's name is in Italian, meaning "The Fool's Weapon".
- I Know You're Watching Me:
- During the Hollow Heart event, Shigure and Hagumu try to tail her to try and get any leads she finds on the Kimochi stones for themselves, and then realize that the restaurant that they followed her too is incredibly expensive. After panicking, they learn that Yuuna had already paid for their meals. While unstated, it also likely applied to the other Magical Girls following them, such as Yozaru and Sudachi, as she covered everyone's bill on the way out.
- She's also perfectly fine with Chika being a Tokime agent who's keeping tabs on her.
- Money Mauling: Her Magia involves her summoning a gigantic wad of yen bills to slap her target around with.
- Muggles Do It Better: Among the advantages of her wealth is that she gets to use a get away car to escape Promised Blood in The Great Banquet that Transcends Time. Ao notes that this makes her much harder to track than if she used magic, meaning they are no longer able to pursue her.
- Naïve Newcomer: Being a Magical Girl who only contracted due to the events of Act 1, Yuuna is missing a lot of context for the city's Magical Girl structures. This, combined with her mistaken beliefs of the nature of the Kimochi Stones, put her in the crosshairs of several groups in Kamihama simply from not knowing any better.
- No Challenge Equals No Satisfaction: Similar to Masara, she's virtually struggled with nothing in life when it comes to what she's tried, and unlike Masara she's so well off that anything she could want was easily obtainable. While she's not emotionally hampered the way Masara is, Yuuna admits she's a bit hollow insde from the lack of true struggle in her life. Part of why she admired Holy Mami, and later sought to become like Mami, is because its something she can aspire to be instead of just getting it easily on account of being both talented and rich.
- Ojou: She is very rich and is the president of St. Liliana Academy.
- Spoiled Sweet: Rich enough to take helicopter rides on a moment's notice, takes said helicopter rides to be there for dying children she befriends at hospitals to play games with and bring them tea and cookies.
- Stalker without a Crush: She really admires Holy Mami and Mami in general and on one of her Memorias, is seen admiring Mami her from afar.
- "Where Are They Now?" Epilogue: She's become a figure in both Kamihama politics and business while still studying at university, to the point where she's known as the "Young Empress" by local media.
Konoha & Hazuki
Konoha & Hazuki
Voiced by: Lynn (Konoha), Haruka Yoshimura (Hazuki)
Overcoming hardships in Kamihama together with Ayame, these magical girls have found a new place to belong. Though they've been busy day after day working as bodyguards, they always keep their promise to eat dinner together with just the three of them, cherishing their private time together as a family.
- Fusion Dance: Their Doppel is a fusion of Konoha's, Hazuki's and Ayame's Doppels, the first such Doppel since the Amane Sisters' summer version.
- Team Switzerland: Discussed in the Our Beginning is an Recurring Dream event. They're not aligned with the KMU and are neutral in the Kimochi conflict, but Ayame wants to protect her friends if they're attacked, and some of them, like Felicia, are KMU members. Konoha and Hazuki realize that this doesn't make them look very neutral at all, and they either need to take a stance or forbid Ayame from helping her friends and stay completely neutral (which leads to Ayame running off on her own and getting killed in a Bad End). They eventually decide to become bodyguards, allowing them to help people without casting their lot in with one side or the other.
