Magical Girls (Madoka Kaname, Homura Akemi, Sayaka Miki) | Kyubey and the Witches | Supporting Characters | The Movie Rebellion | Kazumi Magica (Magical Girls | Others) | Oriko Magica | Suzune Magica | Tart Magica | Portable | Magia Record (Main Cast | Madoka Cast | The Wings of Magius | Spinoff Characters | Flame Magical Girls | Aqua Magical Girls | Forest Magical Girls | Light Magical Girls | Dark Magical Girls | Other Magical Girls | Crossover Characters | Witches/Doppels | Uwasa) | Concept Movie Trailer | Wraith Arc
Voiced by: Asami Seto
One of the initial playable characters. Her beloved cousin wanted to be a police officer but because his father, who ran for the Kamihama mayoral election, was caught in an electoral fraud, he could have been disqualified from the police school. Her wish was that her cousin could be a police officer. She makes a magical girl duo with Sasara Minagi.
Her innate magic is 'law enforcement', meaning that she can force her target to be obedient.
- Animal Motifs: Dragons. Both Asuka's last name and the name of her family dojo have the character for dragon in them, and she summons a giant water dragon in battle. Strangely, her Doppel doesn't have a dragon but a pair of carps instead, probably a preference to "Carp jumping the dragon gate" myth.
- Blade on a Stick: Her weapon of choice is a naginata.
- Cloudcuckoolander: She takes the bushido value to a ridiculous extent. She regularly tries to commit seppuku for minor mishaps, and Sasara has to stop her. She gets slightly better, in the New Year event - she only tries to do self-flaggelation after losing her hanetsuki match.
- The Cuckoolander Was Right: The reason why she contracted is because she feared that her cousin would fail his police exam because his father was caught in an election scandal. Sasara laughs off her worry because it's only make sense to not blaming the son for his father's mistake, and the contract is one of Asuka's overreaction. But as shown in later events, Asuka's assumption was correct; her cousin almost failed the exam because the scandal somewhat taints his track record.
- Elemental Weapon: As a 5-star, her naginata is covered in water magic.
- Heir to the Dojo: The only daughter of the "Ryuushinbyu" family dojo. The dojo is where she learned to fight, and she bases her outlook on life around its teachings.
- Instant Awesome: Just Add Dragons!: Her Magia, Shining Dragon Fang, has her summon a giant water dragon, which also appears in her transformation sequence.
- Lady Legionnaire Wear: Her skirt in her magical girl form, styled to look like samurai armor.
- My Friends... and Zoidberg: Asuka, for some weird reasons, has all the signs that make her seems like a major character... but she's not. Just like other major characters, she is designed by Ume Aoki, has a unique transformation music, has the flower field Memoria, and the datamine shows that her sprite ID is right next to the rest of the main characters. The closest thing she has of a major contribution for the main story is that her dojo is chosen as Magia Union's main conference hall when they need to gather their number.
- Naginatas Are Feminine: Her weapon, which she's been trained in her whole life.
- No Sense of Direction: Kyubey points the way toward a witch and Asuka dashes off... in the opposite direction.
- Sarashi: Part of her magical girl outfit.
- Suicide as Comedy: Her announcements that she will self-harm or even kill herself are treated as a joke. Her Doppel also shares her penchant for declaring ritual suicide.
- Water Is Blue: Asuka's outfit is mostly blue, and she is an Aqua-element magical girl.
Voiced by: Mako Morino
- Base rarity: 2*
Disc Layout: ABBCC
School: Sankyoin Educational Academy
Weapon: Large baton/staff
Magia: Go! Fight! Win!
Illustrated by: Nan Yaegashi
One of the initial playable characters. A girl who loves baseball, but can't pursue it because her middle school doesn't allow girls into the baseball club, so she became a cheerleader and found that she loves cheering on her friends more than she loves baseball. Her brother is an ace in his baseball team, but before the Little League tournament, he suddenly collapsed from fever. Unable to find a replacement and risking disqualification, Natsuki wished for her brother's recovery before the game.
Her innate magic is a form of encouragement, increasing the target's abilities.
- Battle Baton: Her weapon of choice.
- Cute Little Fang: Has one.
- Cute Sports Club Manager; She's one for her middle school's baseball team and the cheer team. She even likes to make lucky charms for other magical girls. She wanted to be on the baseball team with her brother and all her friends, but she couldn't because she was a girl.
- Frills of Justice: Fitting for a cheerleader-themed magical girl.
- Gainaxing: The Memoria known as "I'm With You!" in the translation reveals that she doesn't wear a bra with her cheerleading uniform. Which has to hurt.
- Genki Girl: Her most apparent characteristic is that she's constantly cheerful.
- Jiggle Physics: It's most notable in her magical girl uniform, but somebody really wanted to show off Natsuki's figure in her Live2D model.
- Modesty Shorts: Under her cheer uniform.
- Native Guide: While the stereotype is technically reversed, as the 'native' is the more city-savvy one, this still applies. In Shizuka's training event, Natsuki becomes Shizuka's Kamihama guide because she happens to come across Shizuka when she gets caught by a truancy officer. Iroha has informed the rest of the Union about their alliance with the Tokime clan and asked them to help any Tokime who gets in trouble because of their unfamiliarity with the city.
- Quickly-Demoted Woman: Despite her skill as a baseball player, her school doesn't female team so she has to bury her wish to compete in baseball. She doesn't really let that stop her from supporting the sport and becomes the school's team manager and cheerleader. She ends up really good at it because her natural cheerfulness.
- Showgirl Skirt: As a magical girl, over top of another skirt.
- Tomboyish Ponytail: Wears her hair in one.
- Water Is Blue: Blue oufit, Aqua-element magical girl.
Voiced by: Mao Ichimichi (Japanese), Justine Huxley (English)
- Base rarity: 3*
Disc Layout: ABBBC
School: Sankyoin Educational Academy
Weapon: Twin wakizashi
Magia: White Camellia
Illustrated by: Hayami Chika
One of the initial playable characters, she appears as a secondary character in "And So The Azalea Blooms" event. The heir of her family's flower arranging school, but was wrestled away from her birthright by her father's students. Seeing the school was corrupted out of its tradition, Nanaka's father begged her on his deathbed to take back the school. Her wish is to gain power so she can enact revenge with her own hands, which gives her the ability to sense her enemies' hostile intention. The leader of a team consisting of herself, Akira Shinobu, Meiyui Chun, and Kako Natsume.
Her innate magic is to 'see who her enemies are'.
- Abnormal Ammo: Her Doppel uses kenzan, an item used in ikebana, to attack.
- Best Served Cold: Nanaka's father was barred from his own flower-arranging school by his students, and asked Nanaka to take it back before he died. Nanaka didn't know what she could do about it, so she made a contract with Kyubey to become powerful enough to fight back. Her contract allowed her to see that the school was under the influence of a witch, who had also caused numerous other disasters around Kamihama City.
- Becoming the Mask: Nanaka originally formed her team as a vehicle to find the Witch that ruined her life, but she ends up taking a great liking on them. In her training event, her Doppel mocks her for this, claiming that she's lying to herself about genuinely seeing her friends as equal.
- Complexity Addiction: Her largest flaw might be her tendency to think the worst of people. In the "Azalea" event, she isolates Felicia from other girls likely because she thinks that a mercenary with no loyalty can't trusted, and she would soon backstab her allies if given a chance. The probability of such case happening is small simply because Felicia isn't smart enough to plan such thing, but Nanaka doesn't know that for she thinks that other people are as scheming as she is.
- Cultured Badass: She's part of a long line of flower arrangers, and she can hold her own in a fight.
- Good Is Not Soft: The amount of scheming she makes would portray seemingly her like a sinister figure, but each time she appears in the side-story, she's always unambiguously good. While she's not above blackmail and mind-games, unlike Well-Intentioned Extremist magical girls like Oriko, Nanaka always avoid options that is morally black like murder or permanent reputation damage toward her human enemies. Otherwise, she's a very pleasant person to be with.
- Heel Realization: A minor one; in Chapter 8, when Felicia is forced to come to her to warn everyone that the Wings of Magius have gone insane and indiscriminately attacking magical girls not affiliated with them, Nanaka realizes that Felicia is still holding a grudge toward her for spreading rumors that she's untrustworthy and trying to cut off her income, and sees that joining the Mikazuki Villa has managed to tame her wilder impulses. At the end of the day, Nanaka appeared to have bullied a younger girl who has No Social Skills in horrible need of some guidance. She awkwardly tries to apologize, but the situation forces them to forget about about it.
- Hero Antagonist: In contrast to Suzune's Villain Protagonist status in the "Cross Connection" event.
- Katanas Are Just Better: Her weapon of choice in her magical girl form. Her sheath is actually containing twin katanas, both sheathed at each ends.
- Kimono Is Traditional: Her family's flower-arranging school dates back to the Edo period, and the reason Nanaka made her wish was to bring her father's traditional teachings back to it, so her magical girl outfit being a modified kimono makes sense.
- She wears an actual kimono when she arranges flowers, as seen in the Memoria "Hearts and Flowers", officially translated.
- Last Request: On his deathbed, her father begged her to take back the family's flower-arranging school, as he had been kicked out by his students under the influence of a witch. This drove Nanaka to make her contract, so she could fulfill his dying wish.
- Manipulative Bitch: Kyubey notes that she might pretend to have trouble fighting familiars to force Kako's hand into making a contract for the sake of boosting the number of her subordinates. She laughs it off, claiming that she's really not that strong and genuinely having a bad time fighting. That being said, she doesn't involve Kako during Cross Connection due to how dangerous Suzune is, showing that she does care for her subordinates.
- Her Doppel is born of her fear of truly being one of these, someone who manipulates others for the sake of her vengeance. Nanaka tames it by asserting that while it's true that she's using her teammates, it's a mutually-beneficial partnership, and she genuinely wants to protect and be a good leader for her team.
- Meganekko: Nanaka is wearing glasses in her civilian days. Because she doesn't use it when she's flower-arranging, that means she's a hyperopic.
- Petal Power: Her sword slashes tend to have flower petals traits and as a 5-star, she has flower petals surrounding her.
- Pragmatic Hero: She prioritizes keeping her own group safe over necessarily taking the more morally extreme action. For example, instead of taking on Suzune in a head-on fight and killing her (which could result in casualties on her end and possible retaliation if Suzune isn't acting alone), she opts to trick Suzune into believing that she's killed her group and then driving her out of Kamihama by playing on her paranoia, while simultaneously finding a way to warn Magical Girls in other cities about Suzune.
- Proper Tights with a Skirt: In her magical girl form.
- Properly Paranoid: Her personal power is "knowing who her enemies", but it's more like her sensing hostile intention. She realizes that Kyubey is her 'enemy' before knowing the context and her power warns her of Hazuki's mistrust, and thus she's scheming around off-screen to get back at them.
- Secret Keeper: The end of her MSS reveals that she knows the truth about Soul Gems being a Magical Girl's life force. She is waiting for the right time to tell her team, at which point she plans to begin her true revenge against Kyubey. She's in the dark about Magical Girls becoming Witches, although she's suspicious of the contracts Kyubey makes.
- Sheltered Aristocrat: In Hazuki's sidestory, it is revealed that Nanaka had never experienced eating in a family restaurant or going in a cafe.
- Silk Hiding Steel: Underneath her gentle appearance is a pragmatic and calculating young lady. Akira instantly notices this side of her when they first meet.
- The Strategist: Nanaka is always planning and analyzing her surroundings and situations.
- Taking the Bullet: During her training episode, she takes a serious blow for Kako when a Witch hunt goes south. Her Doppel later claims that she did this because of the guilt she feels for manipulating Kako and the rest of her team into her quest for revenge.
Voiced by: Tomo Muranaka (Japanese), Allegra Clark (English)
- Base rarity: 2*
Disc Layout: ABCCC
School: Sankyoin Educational Academy
Weapon: Metal arm guards
Magia: Machinegun Fists
Illustrated by: Ochau
One of the initial playable characters, appears as a minor character in "And So The Azalea Blooms" event. A tomboyish martial artist who feels compelled to help the helpless because of her father's advice. She walked in a Witch's barrier when investigating a missing underclassman, and contracted with Kyubey to gain power to save the trapped people in the barrier. One of the people roped in by Emiri for her "Trouble Consultation Office" because of her reputation for fixing people's problems. She also serves as one of Nanaka Tokiwa's subordinates.
Her innate magic is to identify weak points.
- Bare Your Midriff: In her magical girl form.
- Bokukko: Akira uses "boku", befitting her Tomboy with a Girly Streak nature.
- Chronic Hero Syndrome: She can't refuse anybody in need. She solves so many random problems that she's called the "Troubleshooter of Saikyoin". Her reason to contract and wish is that she stumbled upon Witch-kissed people and she contracted simply to have the power to help them.
- Even the Girls Want Her: Because of her Chronic Hero Syndrome, she's popular in her neighborhood. In her sidestory, her female junior confessed her love to Akira, and she later got trapped in a Witch labyrinth because she's sad that Akira doesn't think her that way.
- Fashionable Asymmetry: In her magical girl form, her shirt is cropped on the left side, but not the right.
- Girls Love Stuffed Animals: One of Akira's Memoria, this one, is her cooing over a teddy bear in a wedding dress.
- Locked Out of the Loop: Akira is actually the person who informed Nanaka that Soul Gem is a magical girl's soul and putting it too far from the magical girl's body will turn the body into a lifeless corpse; she simply did so unwittingly. Nanaka found her Soul Gem stolen by a familiar, and later found her body lie quite a distance away. Nanaka intended to give her Soul Gem back as a sign of respect for a fallen magical girl, and witnessed Akira waking up after the Soul Gem returned to her. Akira doesn't know anything about this because Nanaka herself was still reeling from the revelation and hid the truth from her.
- Nice Gal: She might be the nicest person in the cast, even compared to girls like Iroha. She helps people without any thought, is guileless with no deceit in her bone, is a friendly and protective to any of her acquaintance even if she has just met her not long ago. Another magical girl attacking her after knowing her is a sure sign for her friends that said magical girl is crossing Moral Event Horizon, as seen with Suzune in "Cross Connection".
- Rapid-Fire Fisticuffs: She can do this in her Magia, which is aptly named Machinegun Fists.
- Tomboy with a Girly Streak: Akira's a black belt in karate and has a generally boyish attitude, but she also has a pile of teddy bears in her room, reads Shōjo manga and romance novels, and records television dramas. She also admires Natsuki's cheer uniform.
- Who Wears Short Shorts?: In her magical girl form.
Voiced by: Asuka Nishi (Japanese), Corina Boettger (English)
- Base rarity: 3*
Disc Layout: ABCCC
School: Chuo Academy
Weapon: Tekkō kagi (Ninja claws)
Magia: Hawk Shadow Slash
Illustrated by: Itokuni
One of the initial playable characters, appears as a minor character in "And So The Azalea Blooms" event. The third generation descendant of a China-born Japanese who stayed in China after the World War II, the family established a black market organization that is closely tied to the neighborhood. Meiyui's father was caught by the police on the suspicion of a crime that he had no connection to, and the organization was in danger of dissolving. Meiyui's wish was to protect the Blue Seas Family by exposing the corruption in the law enforcement that frames her father. She serves as one of Nanaka Tokiwa's subordinates.
Her innate magic is 'let them see lies as truth' as clear as it can get.
- All Chinese People Know Kung-Fu: Meiyui certainly does.
- Anime Chinese Girl: She moved to Kamihama City from somewhere in Hong Kong, knows kung fu, and wears a stylized qipao and odango in her magical girl form.
- But Not Too Foreign: As mentioned above, she is part-Japanese despite culturally a Hongkonger.
- Deadpan Snarker: The girl has absolutely no chill about just whatever shenanigans everyone puts themselves in. Yes, even compared to Nanaka.Meiyui: *When asked what's her reason for competing in an eating contest* I'm here because my friends see me not doing anything.
- Friendly Neighborhood Gangster: Her organization is allied with the police and operates more like a civil organization than a crime mob. When she finds out that Homura is stealing weapons from her organization, she lets Homura go because the guys she's stealing from were trying to cause trouble. She also uses her connections to get Tsuruno a job in a factory that is in debt to the Blue Seas.
- Frills of Justice: They're on her skirt, spilling out from her sleeves, and even in her hair.
- I Work Alone: She's the only one from Nanaka's team that doesn't immediately join from her initial recruitment, rejecting her because of a combination of distrust and loyalty to her own organization. It's only when Nanaka shows that she's not all talk by helping Meiyui in a Witch fight that Meiyui agrees to join.
- Lap Pillow: On one of Meiyui's Memorias, she's falling asleep on her mother's lap.
- Master of Illusion: Her magic causes her target to believe a lie. The target can still act in certain way to achieve their objectives, like when Suzune attempts to kill the magical girl by breaking their Soul Gem, but the end result of their action will turn into a 'lie' - that is, a life-like illusion.
- Not So Above It All: She comes across as a very serious young lady, but in Hazuki's sidestory, she quarrels with Ayame for a petty reason - she doesn't like to lose in rock-paper-scissor. When their teams gather to negotiate the way to call dibs on Witches, one of the suggestions is to use rock-paper-scissor. Ayame's rock wins against Maiyui's scissor, but Meiyui is so indignant that she kung-kus Ayame's rock into paper with her scissor. And she proceeds to catfight with a girl four years her junior over the legitimacy of her victory.
- Odango Hair: Wears her hair like this all the time.
- Qipao: A very, very frilly one in her magical girl form.
- Water Is Blue: Aqua-element magical girl and has blue outfit.
- Wolverine Claws: Her weapon of choice. They've got diamonds printed on them.
- Yakuza: A member of the Blue Seas Family, who have allied themselves with the police. Meiyui is very protective of them, since they're also her family. Both her sidestory and her 5* uncap scenario basically Genre Shift into Noir Episode because they have something to do with gangsters, Corrupt Cop, and government conspiracy.
Voiced by: Lynn
- Base rarity: 4*
Disc Layout: AABBC
School: Sankyoin Educational Academy
Weapon: Double-bladed staff
Magia: Butterfly Tempest
Illustrated by: Yuugen
Debuted on October 10, 2017 along with Hazuki and Ayame as one of the main characters in the "And So, The Azaleas Bloom" event. She came to the Azalea House after her family's fortunes turned and her parents died of stress, and after leaving the Azalea House she helps raise Ayame together with Hazuki. When the three of them learned that their beloved orphanage would be torn down, they made their wishes together to save it. Konoha's wish was to eliminate all threats to the Azalea House. Distrustful and hostile toward strangers, she acts as the main hurdle for Hazuki and Ayame's attempts to work with local magical girls solving the fainting incident.
Her innate magic is illusion and fog creation.
- The Ace: She's good at everything (except for cooking). One throwaway line in the story is that she provides for her and her friend's needs by playing with the stock market.
- Animal Eyes: Konoha gains these whenever she summons her doppel.
- Animal Motif: Butterflies. They appear in her transformation sequence, her staff has butterfly-shaped blades on both ends, and she summons a swarm of butterflies in her Magia, "Butterfly Tempest."
- Brainwashed and Crazy: In the event story, by the mystery villain.
- Defrosting Ice Queen: After "Azalea" event, she appears in other event stories and is less hostile there. While still an introvert, she's shown to be very warm toward Ayame and Hazuki, and later opens up to Ayame's friends.
- Double Weapon: A staff with two butterfly-shaped blades on the ends.
- Ineffectual Loner: Konoha's constantly suspicious because the Vice-Director of her orphanage, someone she should trust, betrayed her beloved deceased Director and tried to shut down the orphanage. She's always on the move because she can never feel safe anywhere, with Hazuki and Ayame being the only people she trusts. If the player decides to choose her route, unless you choose favorable dialogue options beforehand, her decisions will default to turning against other magical girls, and it always leads to a bad end. She and Hazuki both distrust people, but Hazuki is pragmatic enough to work with others for the sake of survival. Konoha isn't, but will listen to Hazuki's advice. The way her decisions often gravitate to Honor Before Reason, it's almost like diplomacy is her Dump Stat. She gets better at the end of the event.
- Kitsune: Her dopppel, Tagori, takes the form of a three-headed fox monster. The heads are modified kitsune masks.
- Lethal Chef: Her cooking is so bad that it makes people pass out. She's trying to work on it, with little success.
- My Beloved Smother: She really loves Hazuki and Ayame, but her actions tend to alienate them from others despite their wishes. The entire point of Hazuki's side story is that she's meeting with Nanaka behind Konoha's back, and Ayame's route in 'And So the Azalea Blooms' story arc starts because Ayame decides to befriend Kako of her own volition. Unless Hazuki and Ayame succeed in convincing Konoha in their respective routes, Konoha will cow them with her sheer overbearing presence into a bad end.
- Orphanage of Love: Raised in one.
- Proper Tights with a Skirt: In her magical girl form.
- Sanity Slippage: The further you are into the 'Azalea' event, the more unreasonable she becomes. When the three are implicitly accused by several local magical girls of causing an incident where other magical girls are found unconscious, she blindly accuses them of putting her and her friends on the spot just because they're newcomers. It gets to the point where she, alone, tries to kill Yachiyo, Momoko, Rena and Kaede, not caring that she has to harm Hazuki and Ayame in the process when they try to stop her.
- Saving the Orphanage: Why she and her friends became magical girls.
- Took a Level in Kindness: In the New Year 2018 event, she notably lightens up toward Ayame's friends, treating Felicia to festival foods.
- True Companions: With Ayame Mikuri and Hazuki Yusa. They grew up in an orphanage together and made their wishes together.
- Villain Protagonist: While she's undeniably a main character of the "Azalea" event, she's also the most obviously hostile of all characters in the event beside the unseen culprit of the fainting incident. The trio would not have any problem integrating themselves with Kamihama's magical girl population if not for Konoha's constant antagonism toward everyone.
Voiced by: Azumi Waki
- Base rarity: 2* (event limited)
Disc Layout: AABBC
School: Kamihama City University Affiliated School
Weapon: Jeweled whip
Magia: Tidal Wave
Illustrated by: Hanokage
Seika is an introverted Magical Girl who has social anxiety. She lives in the same apartment complex as Leila and Mito, and keeps her distance from anyone but them. People think her to be cold and uninterested, but she secretly has a deep passion for teen dramas.
Debuted on March 12th, 2018 as one of the main characters in the "See You Tomorrow" event. An introverted girl who lives in the Daito Apartment Complex along with her best friends Leila and Mito. After becoming a Magical Girl, she investigates the family who went missing in her apartment complex while desperately trying to keep her friends from finding out about Magical Girls, even at the cost of their friendship. Her wish was to revive Leila after she committed suicide under the influence of a Witch's Kiss. Her personal magic allows her to teleport between any two bodies of water.
- Closet Geek: Despite looking like a cold person, she really likes books and TV series that have hot-blooded storylines. Her favorite show is a Bland-Name Product of a highschool rugby story. No one knows about it except her family and friends.
- Face of a Thug: Seika has a particularly characteristic intense glare as her regular expression. When Shizuku finds her leering at Ayaka, Shizuku initially thinks that Seika is planning something bad at Ayaka. Seika, on the other hand, is just trying to gather her courage to ask Ayaka to teach her how to do stand-up comedy.
- Failure Is the Only Option: Congratulations, Seika! You successfully prevented your friends from selling their souls to a space ferret. Too bad that you have to destroy your friendship with them, you suck at magical-girling that you'll die soon, and you still can't find out the truth about that girl who disappeared in your apartment complex.
- Fog of Doom: Her general battle strategy is her deployment of Fog of War against her opponents. Her Connect and Magia are associated with Fog debuff and her standard attack animations have her surrounded herself with cold mist to mask her movements.
- Shrinking Violet: Her dialogues are mostly coming out as stutters. It causes her to unable to talk about her feelings to her friends, something that often frustrates Leila.
- Support Party Member: In a case of Gameplay and Story Integration, even more so than the other Support-types, Seika really sucks at fighting solo but shines when with her friends. She breaks her arm fighting familiars, which means she's even worse than Sayaka. In the endings where Seika continues working solo, the implication makes it seems that she won't be alive for long.
- Take Me Instead: What she does, she does it for her friends. When Leila died from a witch-kiss, Seika made her contract to revive her and tries her damnedest to prevent both Leila and Mito from knowing about magical girl life by taking any witch hunt herself because she thinks this kind of life is "just like hell", despite not being that strong a magical girl. She fails at that, for her own good.
- Temporary Online Content: She is exclusive to the "Bye Bye, See You Tomorrow" event, though you can get her through normal gameplay rather than the gacha. This is by earning and exchanging exclusive event items in a limited-time shop.
- Water Is Blue: She has a blue outfit and she is an Aqua-element magical girl.
- Whip It Good: Her weapon of choice.
Voiced by: Yuka Aisaka
- Base rarity: 4*
Disc Layout: AABBC
School: Mizuna Girls' School
Magia: Watercolor Rain
Weapon: Giant paintbrush
Illustrated by: Ryo Ueda
An alluring magical girl who draws in the attraction of men without realizing it. Her desire for a father figure, which gives her a habit of letting down her guard to older males, is most likely the reason. The influence of her late father led her to a love of art. She works part-time at an art gallery, with a goal of a job of art reparation.
She made her playable debut on March 23th, 2018 as one of the main characters in the "Wait, You've Got It Wrong!" event. A girl as beautiful as she is innocent, her love for her late father has led her to search for someone to fill the hole in her heart, but this is often misinterpreted as sexual advances by the men she interacts with. Her wish was for her boss' family to stop breaking apart.
Her innate magic stuns enemies, making them unable to attack for some time.
- Afraid of Their Own Strength: Mayu really doesn't like her Charm Person magic and she feels only embarrassment toward her Doppel.
- Art Attacker: Her weapon is a giant paintbrush and she attacks by painting rainbow projectiles onto her enemies.
- Charm Person: She was a Dude Magnet even prior to her contract, and her personal magic downright weaponizes it, though she mistakes it as a binding power. Her Doppel escalates this power into charming everyone regardless of gender.
- Daddy's Girl: She looked up to her deceased father a lot, but his death causes her to search for a surrogate father figure and looks up to dependable older men. The men meanwhile often misunderstand her intention, thinking that she's accepting their sexual advances, and she would unintentionally stray them to infidelity.
- Disappeared Dad: Her father has passed away, and it affects her greatly because she idolized him.
- Dude Magnet: She effortlessly attracts males, especially older ones, even before she made her contract. When Ria saw Mayu's married boss corner her in an attempt to ask her out, she intervened and advised Mayu that she might turn into a homewrecker if she doesn't speak up. Mayu was horrified, because she had lost her father and knows just what kind of hardship a broken family causes.
- It Was with You All Along: In "Wait, You've Got It Wrong!" story event, a Witch is stealing people's most treasured items. Mayu, who has a pendant that her deceased father made for her, understands the feeling of losing something with sentimental value for them and decides to take upon herself to defeat the Witch so everyone can have their things back. She ends up luring the Witch with her pendant, and the pendant got lost among mountains of junks the Witch collected. With no time to search for it before the Labyrinth dissipated along with its content, Mayu ends up just taking people's belonging outside with her. While at first she's upset, seeing other girls helping her makes her realizes that It's the Journey That Counts and the sentimental memory she had with her dad exists in her heart. Ria disagrees with this a little, but relents because Mayu is happy with the outcome anyway.
- Nice Girl: She is sweet and kind to everyone she meets.
- Oblivious to Love: She has no idea that the men she tries to make father figures out of are actually attracted to her. It gets gross really fast.
- Self-Deprecation: Whenever she's complimented on something, she tends to downplay or protest it.
- Sheep in Sheep's Clothing: Ria initially dislikes her because she thinks Mayu hides ill intents beneath her cute looks, calling her an "annoying girl playing innocent." However, after actually talking with Mayu, Ria realizes that Mayu genuinely is sweet, innocent, and oblivious to the effect she has on men. This causes her to become fiercely protective of Mayu.
- Shout-Out: Her Doppel's name Naomi is the titular Villain Deuteragonist of Junichiro Tanizaki's novel, as Naomi is, just like the Doppel, a beautiful young girl who manipulates older men's affection into obsession toward her.
- Water Is Blue: A blue oufit and is an Aqua-element magical girl.
Voiced by: Yukari Anzai
- Base rarity: 3*
Disc Layout: AABCC
School: Kosho Academy
Magia: Remains of Dreams
Illustrated by: Yuka Nakajima
First introduced on November 29, 2019 as a main character of the "Rondo of Oblivion Sleeps for Eternity" event. A member of the History Research Club along with her friends Mikura and Seira, the three of them create a movie in order to keep their club alive. She works as the scriptwriter, using the tragic tale of lovers from the opposing wards in Kamihama as her plotline. An old literature fan, she's an eccentric girl who look up to writers forgotten by history. Her wish is so the words she weave to reach somebody's heart.
Her innate magic is to cause people's behavior to follow any script that she writes.
- Abnormal Ammo: Temari usually throws her brushes at her foes to attack.
- Compelling Voice: Her friends start to have a suspicion that her power has something to do with her ability to dictate human behaviors when they realize that they've been following her suggestions without protest. It's implied that Temari herself isn't immune to her own power, because she suddenly starts target-fixating to something when she previously known to change her literary interest on a whim, likely from her own self-suggestion as a literary scholar who likes what she's doing.
- Fan of the Past: She's all about period piece. Once, Mikura catches her trying to buy an expensive, troublesome-to-use quill pens because it would fit the aesthetic. Not that it stops her; one of her other voiceline says that she carries brush and inkstone around to write notes.
- Genre Savvy: Because she's an avid reader, she actually already has a feeling that Kyubey's contract will have a significant drawback on them. She even namedrops Goethe's Faust as an example of Deal with the Devil that Kyubey's contract most likely an equivalent to. Because of that, she makes a wish that most likely will not backfire on her. Unfortunately, while her wish doesn't backfire, her personal magic does.
- Heroic RRoD: Her power causes people to follow her script. Changing the script will expend her strength that she'll get sick. If the change is significant, she'll pass out and the actors might go berserk in their roles. If she destroys the script, it is speculated that she most likely will go insane or braindead. Upon realizing that the period piece she wrote is turning into a very dangerous Hate Plague, Temari decides to rip the script as the last resort, despite knowing the drawback, to stop the potential catastrophe from engulfing Kamihama. Fortunately, it doesn't come to pass because everyone else work together to solve the crisis.
- How Do I Shot Web?: Even at the end of her sidestory, she still can't figure out what her magic does while Seira and Mikura do. It isn't until "Rondo of Oblivion", when her magic backfires, that she finally figures it out. She also ends up deliberately testing the extent of her power by putting herself in danger with her magic, so she can stop herself from unwittingly misusing it.
- Last-Name Basis: She calls everyone by their last name. Not even Mikura is exempt; despite they're being childhood friends, Temari still calls her "Komachi".
- Lost in Character: Her personal magic makes the actors in her play to do this. This becomes dangerous when the play is about hostile rivalry and, when resonating with Mikura and Seira's own magic, will basically make the actors have a collective Demonic Possession.
- Mood-Swinger: She tends to change her literary interest at whims. One day, she likes classical literature. She proceeds to buy a bunch of paraphernalia and related to said genre, like antique feather quill and its inkwell. The next day, she likes waka poetry. She proceeds to buy a brush and inkstone to write whatever she writes. Because of that, Mikura is sometimes exasperated at just how much money she wasted.