Certain words are just not spoken. Beyond Speak of the Devil, past the Brown Note, you never, ever say the true name of The Scottish Trope! Just saying its true name once is enough to break your fine china, cause Dramatic Thunder, make all the nearby dogs howl, cause milk to sour, and trigger a mild itching sensation.
The title of a certain play by Shakespeare, for example. The Scottish Play, so called because thespians believe that just saying the word "Macbeth" in anything but in-character rehearsals is bad luck and will ruin the play or even curse the troupe/theater. The explanations behind this vary, but if you dare say it inside a theater cast and crew will inevitably slap your mouth shut and give you days if not years of dirty looks if something bad does happen.
It's a rather basic and common superstition. Ever heard of a "Spell"? That is, the notion that if a particular set of words is spelled out, magical things happen? It's exactly this.
- When General Foods introduced Crispy Critters in its line of Post Cereals back in 1963, its spokescharacter, Linus the Lionhearted, would get stampeded by the cereal's animal shapes whenever he said "Cripsy Critters." Similarly in 1966, Kellogg's introduced Froot Loops, and Toucan Sam (voiced then by Mel Blanc) insisted that it be verbally called out in Pig Latin ("Oot-fray Oops-lay"). Not doing so gave him conniptions, and one of his nephews would yank Sam's chain by deliberately saying "Froot Loops."
- Fanon often attributes this to Happōsai in Ranma ½. Possibly because Sōun and Genma refer to him obliquely in his very first appearance, mentioning some similar Japanese superstitions in the process, while an anime-only episode has Sōun make the joke "talk behind his back, master comes back" — and Happōsai does promptly appear. Saying Happōsai's name does not summon him from nowhere, though, and nor do Sōun and Genma try to discourage others from saying it in fear of him. In fact, they only get fearful of him when he gets unusually happy (or angry, but that's to be expected).
- Literary genius Kaitou from YuYu Hakusho has the power of Taboo: within his Territory, he can set any word or sound as the Taboo, and if you say it, you lose your soul (for example, when the taboo word is "hot", Kuwabara loses his soul from merely saying "each other"). This applies to him, as well. Kurama defeats him by getting him to gradually make every letter of the alphabet as the Taboo, and then scaring him... but since Kaitou expected that and controlled himself, he made him laugh instead.
- In Slayers, no Mazoku ever speaks the name of the Lord of Nightmares, always referring to it as "that being". In the light novels, the only time that dissonantly serene Xelloss ever shows visible anger is when Lina speaks the name in his presence.
- In Naruto, Ginkaku and Kinkaku have a ninja tool that causes people's souls to get absorbed if they say the word they said most in life. Unlike the Yu Yu Hakusho example above, remaining silent for too long also results in one getting absorbed. Ginkaku ends up having his own tool turned against him.
- In the beginning of One Piece, Luffy and Koby are at a restaurant, just before they start their respective careers. Luffy mentions that he wants to see this bounty hunter held at the local Navy base, Roronoa Zoro, and everyone else in the diner cling to the wall like Luffy and Koby are plague-carriers. Then Koby mentions that the base CO is called Captain Morgan and the locals react again, hinting that something is dreadfully wrong here. After all, a fiercesome Pirate Hunter is one thing, but why would anyone be scared of a Navy captain...?
- In Bleach, anybody who speaks Ichibei Hyosube's name without his permission loses their voice.
- The first time the Mark Twain Prize was awarded since Bill Cosby lost his in mid-2018, even Mark Twain himself (portrayed by Keegan-Michael Key) invoked this in regards to Cosby, whose very image frightened Twain before Twain, without mentioning his name, burned him thus:
Mark Twain: It's OK, he's not watching. It's not like PBS is the first choice on the motion picture box in the recreational room of the penitentiary!
- In The Sandman, none of the other Endless ever addresses Death by her name, or even refer to her by name. In conversation, it's always "Sister"; by reference, it's always "our oldest sister." Always.
- Similarly, Destruction, who gave up his title and decided to create things rather than destroy them, is referred to as either "our lost brother" or "the Prodigal." Their argument is that since he's no longer representing his sphere, he can't be called by the name "Destruction".
- In the classic Superman comics, Mr. Mxyzptlk returns to his home dimension by pronouncing his name backwards. When you're in his dimension, you return by pronouncing yours backwards.
- An Archie Comics story has Reggie find out Jellybean's (Jughead's baby sister) real name, but Jughead points out that it's apparently bad luck to say it. Reggie does indeed have several runs of bad luck, including being abducted by a runaway elephant, but he never actually gets to utter Jellybean's real name. After Jug reveals the name in question, which is Forsythia, to Archie and Betty, and they repeat it aloud, they get abducted up by runaway elephants.
- In Transmetropolitan, a police dog (who is intelligent) was castrated by Spider Jerusalem and has a breakdown when Spider's name is mentioned in his presence.
- The Mighty Thor introduced the Disir, who are something like zombified Valkyries. Name them and you will die instantly. And then they will eat your soul.
- The Defenders once battled an alien evil entity that could control anyone who learned its name.
- It is nearly taboo in the Warhammer 40,000 community to mention the story Squad Broken, which is about A space marine scout being raped to death by an ork, before being resurrected as a Necron.. Part of this is because of, well, Brain Bleach needed after the story, but also because a) Orks do not reproduce that way (they are fungoid life forms and reproduce via spores), b) only certain humans can become Necrons, and not like how the story depicts it, and c) It has a Space Marine being raped to death.
- My Little Pony: Friendship Is Magic
- In the community, the fan fiction Cupcakes is considered this. It is thus far the only story on the site "Equestria Daily" to receive the label "GRIMDARK AS FUCK." It's about Pinkie Pie murdering her friend Rainbow Dash in a fit of insanity, with massive amounts of gore and vivid descriptions of the process by which she is skinned alive. Though on the other hoof, it's also become somewhat fandom tradition to reference the fic in some fashion. A common one is to have Rainbow Dash jokingly ask Pinkie Pie when they're alone if she's going to take her to her basement and murder her or simply some kind of Take That! at the fic. Still, the name is rarely actually mentioned.
- Inverted with another infamous fanfic, unnamed my little pony fanfic, which is referred to exclusively as "Ten Pounds of Fetus and Mouthwash", as the original "title" would make discussion of it awkward (not that the fan name for it is less awkward).
- And then there's Sweet Apple Massacre. I do dare speak its name. It's Big Mac raping, murdering and raping (in that order no less!) the Cutie Mark Crusaders because they were noisy. The reason it's this is that few will dare speak its name and fewer have actually read it.
- Rectified Anonymity, a profoundly horrible and unspeakably horrifying Fan Fiction of Pokémon, is invariably referred to as just "The Pokémon Story".
- In Children of an Elder God, one of the Angels (actually a Lovecraft-canon creature) can possess anyone who knows her name (even by simply seeing it written down), and will be almost guaranteed to do so if the possessee-to-be speaks it out loud. After Ayanami Rei defeats her, she gains this power and applies it to her own name. Did you read that spoiler?
- In A.A. Pessimal's Discworld thriller Why and Were, a sub-plot deals with Olwen Vitoller's Players who are putting on a production of Felmet, Pretender King of Lancre. Nobby Nobbs realises the actors can only refer to it as The Lancre Play. As this is the Discworld, terrible things happen every time Nobby innocently speaks the play's full title. But the terrible things only happen to actors. Not Watchmen. So Nobby speaks the name quite a lot just to see what happens next. Well, a copper has to get job satisfaction somewhere.
- In An American Tail, mice are afraid to say "cats" out loud, lest the cats actually come to get them.
- In Looney Tunes: Back in Action, Daffy tries to save Bugs by assuming the persona of Duck Dodgers, but whenever he says his name his jet pack blows up. Eventually he gets the hang of it.
Daffy: Aha, it's You-Know-Who to the rescue! It helps if you don't say the name.
- In Pinocchio, all the fish swim away whenever Pinocchio mentions Monstro the Whale.
- The evil M (voiced by David Bowie) in Arthur and the Invisibles.
- Dr. Facilier of The Princess and the Frog cast Instant Runes when using his magic, which were based on real Vodou symbols, known as Vévé. However, the animators took care not to use actual Vévé, only their design style. They most likely did this to avoid offending Vodou practitioners, but it's more fun to think that they didn't want to incur any bad juju.
- The "Z" word in Shaun of the Dead — and the same word in many other works relating to the dead that walk.
- In Young Frankenstein, saying "Blücher" (whinny) — as in Frau Blücher (whinny) — anywhere in the castle causes horses to whinny ominously.
- Saying the name of The Land Of Faraway's Big Bad, Kato (thunder and lightning)... well...
- In Candyman, saying the name Candyman five times in front of mirror will cause him to appear.
- The eponymous "Ghost with the Most" of Beetlejuice.
- Monty Python and the Holy Grail: "I am a Knight who says, "Ni!" And if you want to pass, you must go and fetch me a shrubbery! But don't say that word! I cannot say the word! Suffice to say, that is one of the words the Knights of "Ni!" cannot hear!" (The word is simply "it".)
King Arthur: But what kind of word is it?
Knight who 'til recently said "Ni": AHHH! I implore you, do not say the word again!
King Arthur: Well how the hell are we supposed to figure out what it is we can't say in front of you if you won't tell us what it is! It's very silly to not reveal it so we can stop saying it!
Knight who 'til recently said "Ni": AHHHH!!
- Stoning scene in Monty Python's Life of Brian: anyone saying "Jehovah" must be pelted with rocks.
- In The Producers the taboo of saying good luck is explained to Bloom. Hilarity Ensues as Bialystock spends the entire song telling the entire cast good luck as they enter the theater as they're secretly trying to make the play fail.
- In the original The Producers 1968, Bloom wishes him good luck and Max nearly kills himself, saying theatre people say "Break a leg". Bloom does so - and Max nearly breaks a leg.
- At the beginning of Cecil B. Demented, Honey Whitlock gets pissed off when someone tells her "Good luck."
- In The Phantom Tollbooth, the mountains light up with thunder and lightning every time the main character says that he's going to "the Castle in the Air."
- In the A Nightmare on Elm Street series, Freddy gains more control over dreams and power by feeding off of the fear of his targets and the general populace. The only way the town manages to completely de-power Freddy is to give medicine to their kids to keep them from dreaming and to make absolutely no mention of his name at all until he is forgotten. This works pretty well until Freddy vs. Jason.
- "Niagara Falls!? Sloooowwwlly I turned..." This one stems from an old vaudeville routine, and was reprised by The Three Stooges and done on I Love Lucy, among others.
- In extended edition of The Lord of the Rings at the council of Elrond, Gandalf recites the words written on the one ring using the black speech itself. This is after he adamantly refused to utter them to Frodo in his own home. Speaking the words causes the sky to visibly darken and the earth to shake along with violent thunderclaps. Elrond admonishes him that the black speech has never ever been spoken in Rivendell before.
- The Dresser: When an addled Sir quotes from Macbeth Norman freaks out, yelping "You've quoted from the Scottish tragedy!" He makes Sir do some dumb ritual where Sir has to leave the dressing room, turn around three times, and knock to gain re-entry.
- "Eight" in some places of the Discworld. The number eight is a powerful magic and saying it can attract trouble, so they work around it with "twice four" and other descriptions. This applies exclusively to the first handful of novels, however, and hasn't been brought up again since. (Except that in some editions of Going Postal, the chapter between Chapters 7 and 9 is "Chapter 7+1" or "Chapter 7A". It was also brought up in the Science of Discworld 2, to demonstrate that magic didn't work where they were.) Also note that whilst saying "8" is taboo, saying "ate" is perfectly fine. Apparently horrors from beyond the abyss can tell the difference between homophones.
- Note that Rincewind, while lamenting his chew toy status, notes that his room at Unseen University was room 7a.
- Saying the name of Lady Luck is bad luck indeed; she doesn't like being intentionally invoked. She herself said speaking her name would force her to leave.
- Also "The Fair Folk." "The Shining Ones." "The Gentry." "The Lords And Ladies." Those names were originally used in place of "Elf" because saying Elf would draw their attention, but as the Elves drew near even saying "The Gentry" or "The Lords and Ladies" would do the job.
- In Making Money the chef can't stand to hear the name of a certain onion-like vegetable.. He can eat the actual allium in question, and is fine with the words far lick, tar leak, but any mention of the word itself will make him freeze, throw his knife straight ahead of him, then speak in fluent Quirmian for roughly 8 seconds before going back to normal.
- Harry Potter
- Saying "Voldemort". Most adults who had to live through his reign will call him "He Who Must Not Be Named" or "You-know-who", while his followers call him "The Dark Lord". Dumbledore is the only one who consistently calls him Voldemort, to which most people's reaction is "Alright for him - he's the most powerful wizard in the world." (Though face to face he calls him by his Muggle name, Tom) Harry also refuses to avoid his name, and as the series progresses more and more people follow Dumbledore's lead.
- In Harry Potter and the Deathly Hallows it really DOES bring misfortune, in a very immediate and lethal form. When the Death Eaters take over the Ministry of Magic, they set up a spell that lets them know if anyone anywhere says "Voldemort", and they will teleport there to arrest everyone in case they were plotting against the Death Eaters. Part of the reason this works is because Voldemort has wised up to the fact that only his enemies use his name (his followers invariably call him "the Dark Lord").
- In an interview with Pottercast, Rowling called her Harry Potter Encyclopedia "the Scottish Book" (which may instead take the form of the website Pottermore); it's a double joke as she is English, but Hogwarts is in Scotland, and Rowling was living there while conceiving of and writing the first book.
- "Rumpelstiltskin". This is paid tribute to in Shrek the Third.
- The Thursday Next villain Acheron Hades can hear his name spoken (but not written down) anywhere within at least half a mile, though he isn't summoned by it. However, speaking it will get his attention, and you do not want him paying attention to you.
- The Big Bad of Garth Nix's Old Kingdom trilogy Orannis, the Ninth Bright Shiner. The protagonists are warned not to speak its name when it is close to breaking free, and instead call it "the Destroyer" or similar.
- The evil M in Arthur and the Minimoys and its sequel.
- In The Wheel of Time, one should not say speak the real name of The Dark One. (It's Shai'tan). Doing so will bring his attention to you. The only time it is ever stated outside of battle caused a horde of trollocs to over run the city the heroes were in, and steal an incredibly valuable magical artifact.
- One of the worst Librarians in the Alcatraz versus the Evil Librarians series is known as "She Who Cannot Be Named". Not because her name is cursed or anything, don't be silly — it's just that nobody can pronounce it.
- Entire passages in House of Leaves concerning the Minotaur are struck out, perhaps to avoid a grisly fate. They were restored by Johnny Truant when he annotated the manuscript. But still other passages were burned off the page with some sort of acid. Given that Truant is an Unreliable Narrator, it's entirely possible he destroyed other parts of the book to keep them from seeing the light of day. He would have good reason.
- The "Triple Thee" in the Apprentice Adept series: Saying "thee" to someone three times in a row is a pledge of deepest love and devotion and it carries the power of an magic oath, so saying it casually is A Bad Thing. (Like most oaths and promises in the Adept series, the consequences of breaking an oath are never even hinted at. Probably terminal loss of honor)
- The short story "Taboo", by Enrique Anderson Imbert, the entire text of which is:
His guardian angel whispered to Fabian, behind his shoulder:
"Careful, Fabian! It is decreed that you will die the minute you pronounce the word doyen."
"Doyen?" asks Fabian, intrigued.
And he dies.
- H.P. Lovecraft's Cthulhu Mythos:
- Robert W. Chambers' The King in Yellow, a major inspiration for H.P. Lovecraft that was eventually absorbed into his mythos, was all about this. There's a reason the King's name, is rarely used, and a reason that the play about him has never been produced.
- In Mythos works by August Derleth, the King in Yellow's name is said to be Hastur, and speaking it out loud risks summoning an Eldritch Abomination. However, the word "Hastur" is used freely in Chambers' short stories — in one it's the name of a quite human servant! The idea that it shouldn't be spoken out loud is later Memetic Mutation caused by August Derleth's creative interpretations. Even the protagonist of Lovecraft's "The Whisperer in Darkness" didn't see a need to avoid mentioning the word. Incidentally, the word's exact meaning is left deliberately unclear in most contexts, and may just as well refer to a place as to an entity.
- According to Ramsey Campbell's Mythos story "Cold Print", there's one deity that is so hated and horrible, that even C'Thulhu and his followers fear even the writing of his name! Mentioning his name, or even thinking of it correctly, is enough to summon this freak who will fulfill your squickiest desires in exchange for complete servitude. His name is Y'golonac.
- In Raymond E. Feist's novels, the god of evil's name cannot be said because saying a god's name gives that god their power. Spoiler ahead: it's Nalar. One character even has it as a name, only backwards.
- The Lord of the Rings
- Aragorn spends a great deal of time in The Fellowship of the Ring telling the hobbits not to use Sauron's name because something vague and bad might happen. Furthermore, he tells Frodo not to speak of wraiths, and Merry and Pippin know that "the Ring is no laughing-matter."
- People of Gondor generally do not name either Sauron or Mordor, and Sauron himself forbids his servants from using his own name. This is because Sauron is what the Elves named him after he turned evil (Quenya for "The Abhorred"). His original name was Mairon (Quenya for "The Admirable"), but we don't know what he calls himself. His servants refer to him as "The Eye".
- The Mouth of Sauron, however, happily refers to his master as "Sauron the Great".
- In The Magician's Nephew, the witch Jadis speaks the Deplorable Word, a magical incantation "which, if spoken with the proper ceremonies, would destroy all living things except the one who spoke it." Unlike conventional examples of this trope, this word actually was used to kill everyone on her planet. Scholars had been aware of the Deplorable Word for centuries, but Jadis was the only person on her world ever evil enough to actually use it. And that's saying something, considering how ruthlessly ambitious, corrupt, and prone to wholesale slaughter the royal family of Charn was.
- In Astrid Lindgren's "Mio My Son", the evil of the villain, the literally stone-hearted Sir Kato, is so strong that saying his name aloud causes the sky to darken, birds to stop singing and plants to wither and die. As a result, the entire land around his castle has ended up barren and covered in constant darkness. At one point, a seamstress who creates capes out of moonlight has to stop the protagonist from mentioning Kato, since that would ruin both her garden and the clothes she is working on.
- The Dresden Files
- In the book Turn Coat, the skinwalker gets more powerful from feeding off fear, so mentioning it makes it more powerful. Harry being Harry, he compensates by renaming it "Shagnasty."
- Near the end of the book Summer Knight, Harry yells "I don't believe in faeries!" as a battle cry during the war between the faerie courts of Summer and Winter figuring, "What the hell."
- Saying Mab's name three times apparently summons her, at least once Harry becomes the Winter Knight; in Changes, Harry accidentally says it twice and needs to be warned that doing so again would be a bad idea.
- In Cold Days, Harry learns that the Black Council may actually be an infectious Outsider called Nemesis. However, speaking its name risks drawings its attention, so even Mother Summer and Mother Winter (fairies several orders of magnitude beyond Harry's power, even with the Winter Mantle) call it "the Adversary" instead.
- The following book, Skin Game, mentions that saying any supernatural being's name sends a ping for their attention, kind of like sending them a text. To really get someone's attention, you should intentionally say their name three times. Therefore, he's warned against saying the name of Hades when planning to rob his vault. As it happens, it's a waste anyway-Hades, along with Mab and Marcone, set the whole thing up.
- Heroes participating in the South Seas Treasure Game from Dream Park were barred from speaking the name of the enemy New Guinea tribe, as using an enemy's name or magic without permission would invite retribution by supernatural horses. Subverted in that the players could name the Fore tribe as much as they liked, so long as they did so when the Game was on hold for time-outs or overnight.
- In Margaret Atwood's Cat's Eye, a character acting in the play has to refer to it as "The Tartans".
- In Diane Duane's Young Wizards series, specifically mentioned in High Wizardry, saying the Lone Power's full name in the Speech is said to get Its attention. Nita, who is using the name to track Dairine, tells Kit that It was already paying attention anyway, so it wasn't going to make much of a difference; in fact, it might even help Dairine.
- In the Gaunt's Ghosts novel Blood Pact, Ayatani Zweil doesn't want to hear of his terminal condition and insists that it be called "The Concern". Problem is, it's not his... but Dorden's.
- Light Thickens, by Ngaio Marsh, is about a production of The Scottish Play. Some actors are skeptical, some superstitious, all notice some strange events occurring during rehearsal. And then once it's in production, that isn't a prop head coming out impaled on the claymore ....
- In The Watershed Trilogy by Douglas Niles, it is forbidden in Faerine for anyone to say the name of a Lord Minion unless they're in a special, magically protected area.
- Spoofed in X-Wing: Iron Fist when Warlord Zsinj tells General Melvar never to say the name of the town New Oldtown again because it annoys him. After which, Melvar calls it "the town-whose-name-is-nevermore-to-be-said".
- In the short story "Almost Perfect" by Lawrence Block, a baseball pitcher named Tommy Willis is pitching a perfect game, and the catcher/narrator explains (after the fact) the taboo of mentioning this. An opposing batter who happens to be having an affair with the pitcher's wife loudly declares the pitcher to be "almost perfect". The perfect game is spoiled by the next pitch which hits the batter in the head, killing him.
- Jorge Luis Borges observes that every word is The Scottish Trope. In "The Library of Babel," the narrator/librarian points out that in the infinite labyrinth he oversees, stuffed with books containing every possible permutation of letters and spaces, any word can be this in one of the Library's infinite languages. "No one can utter a syllable that is not charged with tenderness and fear; that is not, in one of these languages, the powerful name of a god."
- Most of the poems in the Vita Nuova go out of their way not to mention Beatrice's name to keep Dante's love for her a secret. The only time he writes down her name is in his Grief Song for her and in the last poem of the collection, when Dante relives his first sight of Beatrice in a vision.
- In The Well of Moments, Jasmine won't utter the name of the Affix or let anyone else say it either. After her experiences with it in the first book, she's justified in not wanting to wake it up again.
- On Action, lightning and thunder accompanied every mention of the name of Peter Dragon's publicist, Connie Hunt (and occasionally showed up when she was just standing around).
- Referenced in an Are You Afraid of the Dark? story, where a woman (who turns out to be a ghost) warns a boy not to say "Macbeth". After he does so she makes him turn around three times and leave the room. She goes on to say that there is a ghost haunting the theatre (other than her) and if he says that word the ghost will come out. The boy yells "Macbeth" anyway and the ghost comes out to haunt his performance.
- J. Michael Straczynski got in trouble with Michael York on the set of the Babylon 5 episode in which York was guest starring, by mentioning The Scottish Play by name.
- JMS was also informally banned from mentioning any part of his characters' bodies in the script, after separate incidents where both Claudia Christian (Ivanova) and Jerry Doyle (Garibaldi) suffered injuries after he did just that.
- This trope gets invoked in the third-season episode "Exogenesis", with Marcus referring to the play as "The Scottish Play", and quoting a portion of it, substituting his own name for the title character's.
- The Blackadder the Third episode "Sense and Senility" parodies the superstition about the trope name-avoider, adding in pat-a-cake, hand-twirling and nose-twisting:
Blackadder: By "the Scottish play", I assume you mean "Macbeth"?
Mossop & Keanrick: Aahhhhh! Hot potato, off with his drawers, Puck will make amends. Ooh.
Blackadder: What was that?
Keanrick: We're exorcising evil spirits. Being but a mere butler, you will not know the great theatre tradition that one does never speak the name of the Scottish play.
Blackadder: What, Macbeth?
Mossop & Keanrick: Aahhhhh! Hot potato, off with his drawers, Puck will make amends. Ohh.
Blackadder: Oh, you mean you have to do that every time I say "Macbeth"?
Mossop & Keanrick: Aahhhhh! Hot potato, off with his drawers, Puck will make amends. Owwww.
Mossop: Will you please stop saying that. Always call it the "Scottish Play".
Blackadder: So you want me to say the "Scottish Play"?
Mossop & Keanrick: [shout] Yes!
Blackadder: Rather than "Macbeth"?
Mossop & Keanrick: Aahhhhh! Hot potato, off with his drawers, Puck will make amends. Owwwwww.
Prince George: I say, what is all this hullaballoo, all this shouting and screaming and yelling blue murder. Why, it's like that play we saw the other day, what was it called, uh...
Blackadder: "Macbeth", sir?
Mossop & Keanrick: Aahhhhh! Hot potato, off with his drawers, Puck will make amends!
Prince George: No, no, no, it was called, uh, "Julius Caesar".
Blackadder: Ah yes, of course. [beat] "Julius Caesar". [beat] Not "Macbeth".
Mossop & Keanrick: Aahhhhh! Hot potato, off with his drawers, Puck will make amends!
- An episode of Castle has Castle getting the chance for a three-book deal writing about a certain British spy. He and his actress mother Martha even get into a discussion about doing this and the trope non-namer Macbeth, where she mentions speaking it and having to make penance for doing so.
- Daredevil (2015):
- Throughout all of the Netflix shows, the alien invasion of Manhattan is only ever referred to as "The Incident". As said by the realtor showing Matt and Foggy their new office space in "Into the Ring", the generic name sounds so much better than "death and destruction raining from the sky nearly wiping Hell's Kitchen off the map".
- Wilson Fisk. Saying his name is treated as worthy of a death sentence.
- His right hand / mouthpiece James Wesley only ever refers to him as "my employer" in meetings.
- In "Rabbit in a Snowstorm", John Healy, a hitman in Fisk's employ, gives up Fisk's name to Matt Murdock. Healy then immediately impales his head on a fence spike so that Fisk won't go after everyone he ever cared about.
- When Vladimir tries to refer to Fisk by name, Wesley interrupts "We don't say his name," but an agitated Vladimir eventually just says Fisk's name anyways. Anatoly is more accepting of Fisk's anonymity, much to Vladimir's chagrin, and Vladimir speculates that Fisk doesn't like his name being said because it would betray that he's just an ordinary person.
- In "World on Fire", Piotr, one of Vladimir's lackeys, is picked up by the police. Facing a potential 30 year sentence, he tells Detectives Christian Blake and Carl Hoffman about Fisk, and says that he'll tell them everything he knows about the man for a plea deal. Unfortunately for Piotr, Blake and Hoffman work for Fisk, and they decide to kill him. After briefly debating which one will do the deed, Blake suddenly punches Hoffman, who screams "He's going for my gun!", and then draws his pistol on Piotr.
- Doctor Who:
- "Bad Wolf": The Controller of the Gamestation, while the transmissions are cut off by solar flares, tells the Doctor that she would like to tell him the name of her masters (the Daleks), who fear him, but she can't, because:
"They've wired my head. The name is forbidden."
- During the Eleventh Doctor's tenure, it was claimed the Doctor's name must never be said. Much of the plot of the era is set up by a Church Of Evil trying to stop the Doctor from saying his name. In "The Time of the Doctor", Eleven's Grand Finale, it is revealed this is because the Doctor saying his name will cause Gallifrey to return and a new Time War to begin (because the Time Lords are listening through a crack in the universe).
- "Bad Wolf": The Controller of the Gamestation, while the transmissions are cut off by solar flares, tells the Doctor that she would like to tell him the name of her masters (the Daleks), who fear him, but she can't, because:
- Nickelodeon's Kids Choice Awards 2006 had slime drop down whenever someone said "April Fools". (This is because it aired on April 1st in America.)
- An episode of Midsomer Murders starts with a performance of said play. Apparently, the idea of not mentioning the name off-stage hadn't gotten through to everyone on the set yet. Someone promptly is murdered on stage (and stays dead).
- Monty Python's Flying Circus: When buying a bed from Mr. Lambert, you cannot say the word "mattress". You must say that you want to see the "dog kennels"note . If you do say "mattress", he'll promptly stand up and put a paper bag over his head and respond to nothing, and the only way to snap him out of it is to stand in a tea chest and sing Elgar's "Jerusalem" a capella. It's nothing he can help you understand, but apart from that, he's perfectly all right.
- Mystery Science Theater 3000
- In one episode, Tom tricks Mike into saying "Lost in Space", which he and Crow use as carte blanche to dress up as the robot and Dr. Smith and goof around. At the end of the episode, Tom tries to trick him into saying "Gilligan's Island", but Mike has gotten wise to the whole thing.
- An earlier episode started with Tom and Crow asking Joel, "What was that word that Mr. Moose tried to get Captain Kangaroo to say all the time?" Joel answered, "Oh yeah, I remember, it was 'ping-pong balls'." Joel then gets pelted with a shower of ping-pong balls. This was an homage to a Running Gag from Captain Kangaroo.
- In the final season of Oz, the prisoners put on a performance of Macbeth. During rehearsals every prisoner who's given the title role gets murdered. Eventually Vern Schillinger takes on the part, because he wants to prove he's got "bigger balls than everyone else", only for him to get murdered on performance night when the prisoner playing MacDuff "accidentally" has his prop knife switched for a real one.
- QI: In the 'I' series episode "Immortal Bard", Stephen Fry challenged the panelists to name "the Scottish play". After a few false guesses to avoid the klaxon, Bill Bailey gamely announced "Macbeth", which of course was the right answer. Fry noted that the klaxon would have gone off if they claimed they couldn't say "Macbeth" to avoid the curse, which led to a spirited discussion of the origins of the Macbeth "curse". David Mitchell suggested that theater people should claim that it's bad luck to have a cell phone on during a play.
- Some fans of Quantum Leap believe that the episode "The Boogieman" is cursed (with discussions of VCRs shorting out while recording it, etc.) and will refer to it as "The Halloween Episode" instead.
- Any time someone mentioned the word "audit" in the tax day episode of Roseanne a cliché Scare Chord would play and Roseanne (the only one who could hear it) would look around nervously.
- In the ShakespeaReTold adaptation of the Scottish Play, the title character was a famous chef who flew into a rage if anyone ever mentioned Gordon Ramsay in his presence. In an amusing piece of Lampshade Hanging, his staff got around this by calling Ramsay "The Scottish Chef".
- The Sister, Sister episode "Put to the Test" has thunderclaps occur every time someone mentions the SATs. The test was so intense for the students that by the time it was over, they were put in a zombified state.
- The second season of Slings & Arrows had an opening title sequence built around this trope. In the show itself, Geoffrey is contemptuous of the curse; Oliver reasonably points out that, for someone who sees ghosts, this is a little absurd...
- The West Wing
- In "Election Night", even though it's a fairly safe bet that President Bartlet is going to win re-election (in fact it ends up being a landslide), Toby and Josh are scandalized when Sam suggests out loud that they already know the outcome.
Sam: You wrote a concession?
Toby: Of course I wrote a concession. What possible reason would I have for not writing a concession? You wanna tempt the wrath of the whatever from high atop the thing?
Toby: Then go outside, turn around three times and spit! What the hell's the matter with you?
- Being angry about premature celebrations was a Running Gag with Toby. On the night their first supreme court justice was confirmed he refused to let the staff drink (or even decorate) until the 51st "yea" vote was recorded.
- There was also the time Ed & Larry tried to give Josh some news about a recession. Josh said that the R-word was forbidden in the White House, and they ended up calling it a "bagel". (The news was good; they expected that the bagel would be mild.)
- In "Election Night", even though it's a fairly safe bet that President Bartlet is going to win re-election (in fact it ends up being a landslide), Toby and Josh are scandalized when Sam suggests out loud that they already know the outcome.
- An episode of the The X-Files has girls saying "Bloody Mary" thirteen times in front of a mirror for her to appear. This is actually a real Urban Legend, although somewhat dated nowadays even among schoolkids.
- You Can't Do That on Television has water dumped on people who said "water" (or, during early seasons, "wet") or slime when they said "I don't know". This was played with several times:
- In the episode "Future World", Christine tried to avoid it by saying, "Insufficient data." Following the sliming, Lisa said that the slime dispenser was now computer-controlled.
- In "Revenge", Lisa was caught off guard when saying "water" did not trigger a drenching. Thinking the word no longer worked, she tried "H2O", "Wasser", and "Agua"... which finally brought down a bucket of water. Alasdair noted that she had not met Julio, the new stagehand.
- In an opposite sketch in the episode "Heroes", saying "I know" triggered the slime... to the amazement of several kids who said "I don't know" and avoided the slime.
- "The Not-So-Fair Show" had Christine get water dumped on her for saying "Eau de cologne". An amused Alasdair explained that "'eau' is the French word for 'water'"... and got drenched himself.
- In a similar vein, in the "Hobbies" episode, Christine said "Oh no you don't!" when Lisa tried to trick her into saying "water", only to get soaked. Lisa explained that the water dumper was French, and "'eau' is the French word for 'water'"... and promptly got soaked herself.
- Also from "The Not-So-Fair Show", the Unfairy Godmother slimed all of the kids except Christine for saying "We know".
- In the episode "Fashions & Fads", Christine, having subscribed to a fashion trend of wearing scuba gear, tried unsuccessfully to trigger a water drop by saying "water". Apparently, it only falls if the kids aren't expecting it.
- The episode "Enemies and Paranoia" referred to a Soviet version of the show where one gets covered in red slime whenever one said "free".
- The episode "Weather and Seasons" featured a heat wave where Christine and Lisa tried to invoke the water drop, only to learn that all the water had evaporated.
- Greek Mythology
- It's fine to refer to a certain trio of ladies as the "Kindly Ones" (Greek Eumenides), or the "Venerable Ones" (Semnai). But call them the "Furies" (Erinyes) and you're on your own, you rude, rude person.
- The ancient Greeks did not generally speak Hades' name, for fear of attracting his attention. He was often called by euphemisms (e.g., the "Host of Many"), or by complimentary nicknames such as "the rich one" (Plouton, which the Latins spelled Pluto).
- Older Than Dirt: In Kemetic (a.k.a. Ancient Egyptian) religion, written words were considered a form of magic in themselves. Thus the true name of personification of the opposite principle to Ma'at was never to be written down. Even writing the thing's alias (isfet) is/was considered risky.
- Due to strict reverence for the name of the Judeo-Christian God, the actual name itself has been lost to the mists of time. The name is written down in The Bible, but since the Hebrew writing doesn't indicate vowels, all we have are four consonants (often transliterated in English as YHWH). This is rendered by some English speakers as "Yahweh" (or sometimes "Jehovah", based on the Latin transliteration IHVH), but when read aloud in Hebrew it is rendered as "Adonai", meaning "Lord," or "Hashem," "the Name." Though the consequences of speaking God's true name are not stated in the Bible, "taking the Lord's name in vain" (i.e. frivolous use of the name and/or swearing of false oaths by it) is forbidden in the Ten Commandments, and some legends hold that Moses killed the Egyptian overseer by speaking the true name of God, suggesting that hearing the name of God has a similar effect as being exposed to (or perhaps may even bring about) His full, unveiled presence.
- Certain English-language translations maintain this convention by rendering instances of the Tetragrammation as "LORD" (in capitals), mimicking the use of "Adonai" in Hebrew.
- Also, similar to the Roman example below, the numbers 15 and 16 would normally be written as a combination of the 10th and the 5th or 6th letters of the Hebrew alphabet. However, since these combinations are too similar to God's name, the 9th and 6th/7th letters are used instead.
- Similarly, traditional Jewish kabbalists avoid uttering the names of demons or even angels, for fear that they'll turn up, angry at being summoned by a mortal.
- The ancient Romans did not want to start to spell Jupiter's name (IUPITER or IVPITER) whenever they used numbers, and so the number 4, which should be IV, was always written IIII.
- According to some interpretations of Judaism, the name of God is sacred and anything with the name "God" on it must be treated respectfully and disposed of in a particular ceremony. To this end, some believers will be careful to always spell it "G-d" when writing casually, so whatever they're writing on can simply be thrown away normally.
- If you stand in front of a mirror in the dark and say "Bloody Mary, Bloody Mary, Bloody Mary!" she'll appear and scratch your face off. Who is "she", you ask? Mary Worth, and no, not that one.
- TV Tropes
- There is, in fact, a trope that qualifies as The Scottish Trope. Many of you will remember, with either fondness or horror, a certain page on this wiki by the name of I Am Not Making This Up.
- This now also goes for tropes which have been moved to the Darth Wiki. We'd name some, but they're not supposed to be linked on the main site.
- Also, Flame Bait tropes, which aren't even allowed in the YMMV tabs anymore.
- According to Godwin's Law, if you want a discussion to keep going, never, ever mention Hitler.
- Surprisingly averted with Indians, particularly those based in Maharashtra state and Mumbai. Bal Thackeray, well-known thug and deceased leader of the powerful Hindu theofascist group Shiv Sena, was an admirer of the person in question, and extolled this person's virtues when orating to his fellow Marathas, replacing Jews with Muslims as the ones deserving death. It has reached a point that Marathas are known to choose said person over Gandhi as someone to admire.
- To get around the Great Firewall of China, some websites that reference Tiananmen Square/the June Fourth Incident will refer to the event as "you know when, you know where." In the context of a given site, it's pretty obvious what they are talking about. Also a case of Getting Crap Past the Radar.
- This trope is common in a wide variety of sports. Taboo topics can include:
- Hockey: Saying "shutout" in ice hockey when a goaltender has yet to surrender a goal
- Baseball: talking about a perfect game/no hitter in progress, especially to the pitcher. In the latter innings of a perfect game, the other players will refuse to speak or even sit anywhere near the pitcher for fear of letting anything slip.
- Basketball: Saying anything nice about the free-throw shooting prowess of the player at the line will put a hex on his next shot attempt.
- Bowling: Talking about a perfect game in progress, or, back when one could find bowling alleys without automatic scorekeeping machines, even writing down the 30-60-90-120-etc. scores in each frame until the game is over or the bowler throws a non-strike (quite a few of the automatic machines will do this too).
- Auto Racing: Mentioning "this race has run caution-free" is all-but-guaranteed to result in a crash, or mechanical failure, which will require the yellow flag be thrown.
- American Football: Momentum. Many fans fear the momentum will shift away from their team if anyone dare speak the word.
- For various forms of football, saying that the player hasn't missed a kick. Example.
- All of the above is likely due to confirmation bias, but to many fans this is Serious Business in the utmost.
- If you happen to be in Winnipeg, the team in Phoenix, formerly the Winnipeg Jets, will not be mentioned by name. And if you live in Atlanta, the team in Winnipeg will not be mentioned by name... at least by the people in Atlanta who actually cared about the Thrashers.
- Many soccer fans in Germany will not utter the actual name of a team they hate. To fans of Schalke 04 and Borussia Dortmund the other team is Lüdenscheid-Nord and Herne-West respectively, to fans of Nuremberg rival and neighboring town Fürth is Westvorstadt (Western suburb, a strange name for a city of 100 000.) Also, everybody who dislikes RB Leipzig simply call them "Dosen" (cans) or "Lawnball" (the literal translation of "Rasenball," what the RB technically stands for in its name) due to their sponsorship deal by Red Bull.
- In tabletop games in general, many superstitions about the Random Number God take the form of things you're not supposed to say, such as "anything but a 1".
- In BattleTech, one of the original twenty Clans was subject to a Trial of Annihilation (exactly what it sounds like) and all mention of it was removed from official records. Bringing up the Clan in any way (even to ask if it ever existed) is a Berserk Button for other Clanners. The most notable example is Clan Wolverine, which the Clans refer to as the Not-named-Clan. The exact reason for their annihilation are scarce (ilKhan Kerensky needed a scapegoat to cement his rule), the Clans removed all traces of their existences from Clan Space. When the invading Clans discovered a man who's DNA matches that to a member of Clan Wolverine, they killed him, and hunted rest of his family to eliminate their trace from existence.
- In Demon: The Fallen, demons can feel it if you say their name. Strong ones can get a sense of what you're saying, making it a useful messaging service. Very strong ones can get a compass bearing or more...
- Dungeons & Dragons
- Fiendish Codex 1: saying Pazuzu's name 3 times will cause him to appear and offer the character a wish. Making said wishes is not recommended. On the other hand, it worked out really well for Pun-Pun.
- Hastur works on similar principles, except instead of wishes, you get death. As something of a joke, dying player characters will state as their dying words, "Hastur Hastur Hastur". Invoked in The Binder of Shame, where El Disgusto's character is about to be killed by another PC for thieving, so he screams "You'll pay for this! You'll all pay for this! Hastur! Hastur! Hastur! Hastur! Hastur!" Also mentioned in The Canonical List of Famous Last Words: "What a useless scroll. It just says 'Hastur Hastur Hastur' over and over ..."
- Demogorgon works on the same principle as Hastur. Put together, they're a pretty good way to get out of a boring session...
- Mentioning Orcus's name is not a good idea, either. In fact, most august malign outsiders and deities in D&D or D&D-esque games seem to have pretty good hearing. Speaking of Orcus (dammit! I've doomed us all!), there's also the Last Word that he used to know while an undead demon lord that could kill most anything that heard it, even gods.
- In Planescape, the city of Sigil was ruled by a mysterious (and very dangerous) entity known only as the Lady of Pain. Those who gain her attention, either by upsetting the status quo of the city or by worshipping her as a deity, quickly come to an unspeakably gruesome end. To be on the safe side, people don't give any specific name to "Her Serenity".
- The Arthaus Ravenloft supplements refrain from naming Lord Soth, former darklord of Sithicus, by claiming that the domain's elven inhabitants fear that invoking their old ruler's name will call him back from wherever he vanished to.
- This is Enforced on a meta-level by the Open Gaming License, which allows third party authors to build on the mechanics and content of official third edition D&D, but (due to a quirk of the license) forbids them from saying the names of the sourcebooks and rulesets they're drawing from. Various workarounds have been used, including referring to "the third edition of the world's most popular roleplaying game", and using abbreviations for the books that can't be named without actually spelling out what the abbreviation stands for.
- Hearing the name of one of the Yozis can grant her or her Exalts control over you. Unusually for this trope, her name is never actually given. She's generally known as She Who Lives In Her Name.
- Abyssal Exalted are a subversion. Saying their former name doesn't do anything, but if they answer to it they'll gain Resonance, which can turn them into a Walking Wasteland.
- While probably just a fiction even within the setting, the Unknown Armies cabal known as Mak Attax never speak the name of the fast food restaurant they all work for. You may call it Mickey-Ds, Maccas, the Golden Arches, Mc Do, Placcy-Ds, Mc Dicks, Makku, or most commonly The Scotsman (how appropriate!) but never, ever call it by the name on the sign. Like the name of God, it has power, and you don't want to invoke it. Also a possible example of Writing Around Trademarks.
- Warhammer 40,000
- It's probably not a good idea for anyone to say the names of the Chaos Gods, but for the Eldar in particular, whose souls are said to be as bright as those of a thousand humans and who have a strong divine link to Slaanesh, saying his/her name will at the least reveal their exact location to their ancient enemy, and will probably have results more along the line of Slaanesh itself tearing loose their souls and drinking them. In consequence, s/he is referred to by the Eldar as "She Who Thirsts" or "The Bright God".
- There are also two original Space Marine Legions who have been completely removed from all Imperial records, along with their Primarchs. Naturally, the reason they were removed is also kept secret, so they must have done something horrible, which is impressive, considering that Horus himself wasn't even removed. (Though there is a theory that they defected and then rejoined the Imperium, and for this service were "rewarded" with Unpersoning and allowed to join the Ultramarines.) The out-of-universe reason for this is Games Workshop wanted to leave a piece of lore blank so that players could fill it in themselves if they wanted to.
- On the other side of the fourth wall, there's a very persistent superstition revolving around a particular type of ranged heavy weapon. Call it a rocket launcher (even if it isn't), or just point to the model holding it, but don't call it a missile launcher or it will.
- Also, it's a commonly shared joke that your must never mention the horribly mutated things of Chaos known as Chaos Spawn or you'll turn into—oh no ARGHBLGRBLGR...
- The trope non-namer for this one is a certain play by William Shakespeare about regicide and Scottish royal succession, which is kinda probably cursed such that even mentioning its name in a theater, or quoting dialogue from it if not actually rehearsing or performing it, can bring ruin, let alone trying to actually stage it. A number of historically documented productions of The Scottish Play have been notoriously unlucky. There are legitimate reasons The Scottish Play has more than its fair share of accidents — much of the play's action taking place at night and outdoors, which increases the chance of somebody tripping over something; there's more sword fighting than the average, which always brings the chance of an accident; and most importantly it's a very cheap play to run (a guaranteed crowd pleaser with no performance rights to buy, does not require too many actors, and needs few props and little scenery) and is therefore often put on when the theater group is in hard times, which is also the time when people are more likely to skip the usual safety measures (the tendency to put on The Scottish Play when facing bankruptcy means that it usually ends up being the last play that a company puts on, further cementing the play's cursed status as a company ender). Still, it doesn't hurt to be superstitious.
- As a play on this trope, "Mmmbeth" is a one-act comedy version of the Scottish Play. Early on the weird sisters establish that they should just say "Mmmbeth" for safety's sake. The play ends abruptly when one of the witches says the actual name, in the context of "Hey, we can actually say the name now!"
- For those Shakespearian and Medieval/Renaissance history buffs among us, the opening spell chanted out by the Weird Sisters at the beginning would have been considered a curse in period. Supposedly that's where the curse on the Scottish Play comes from,.
- This history of bad luck began with its first performance on 7 August 1606 at the Globe Theatre, when the boy-actor playing Lady Macbeth died of a sudden fever in the middle of the play. More recent years have seen the postponement of Olivier's first production at the Old Vic due to the death of Lilian Baylis on the opening night (1937), three deaths in the company during the first production with Gielgud (1942) and, on an eventful tour in 1954 — an attempted suicide, an accident in which the company manager broke both legs, the electrocution of an electrician, and the death of a visitor from a blow by a stage spear after a member of the crew uttered the fateful word to him in conversation.
- In Richard Nathan's parody "Scots on the Rock," this is actually the reason so many characters die— they pick the wrong moment to say "Macbeth", and immediately suffer fatally bad luck.
- One of the main reasons actors are so superstitious is because something almost always goes wrong. Since nobody particularly enjoys having to take the blame, it's much easier to say that someone's cursed the performance and that's why the line was dropped/the prop broke/all of the hairspray is completely used up/the microphones are not working.
- Double Subversion in Hamilton. In the song "Take A Break," Hamilton quotes Macbeth, then sings "I trust you'll understand the reference to another Scottish tragedy without me having to name the play." He then immediately refers to himself as Macbeth. As many fans have pointed out, after this song, everything in Hamilton's life goes to shit. Hamilton cheats on his wife, is blackmailed for years by both his lover's husband and then by Burr, Jefferson & Madison, loses his job when Washington leaves office, is the subject of a sex scandal when his affair is leaked in a document that he wrote and published to clear his name of a different crime that permanently wreckshis prospects of becoming President, being estranged from his wife, having his son killed in a duel in his honor, and ultimately being killed in a duel himself.
- There's a similar taboo in theater regarding the phrase "good luck" (because it's considered Tempting Fate). Saying "good luck" to an actor supposedly curses their performance, causing dropped lines or unfortunate accidents. Instead, actors tell each other to "break a leg", under the assumption that if wishing someone good luck brings them harm, wishing someone harm will certainly bring good luck.
- Though the origin of the term "break a leg" actually comes from wishing the actor performs so well, the audience will rush the stage in admiration and in the ruckus the actor's leg would get broken. It apparently made sense when they came up with the idea.
- The leg is also the name of the rope that opens ad huts the stage-front curtains. If the performance is good enough to merit multiple curtain calls, the leg might break from all the opening and shutting.
- Dancers follow the same taboo, but you don't want to tell a dancer to break a leg (it happens to them too often); instead you say "merde", which is French for "shit".
- Musicians have borrowed "break a leg", and sometimes vary it into "break a string" or "break a reed", as applicable. On the other hand, they'll also say things along the lines of "good luck" or "you'll do great" with impunity.
- In German the actor's version of "good luck" is "Hals- und Beinbruch" (meaning neck and leg breaking) which may or may not come from Yiddish "hatslokhe u brokhe" which actually means luck and blessings
- The writer of A Shoggoth on the Roof is referred to as "He Who [For Legal Reasons] Must Not Be Named". This is partly because the play borrows the music (if not the words) for its songs from Fiddler on the Roof and thus can't be performed, at least in the United States. Mostly, though, it's because he was driven insane by perverse dreams of non-euclidean geometry and whispers of names the human tongue could not bear, and now resides in an asylum, which also [For Legal Reasons] must not be named. Similarly, nonprofit performances are technically legal (or, at least in a slightly more legally grey area), yet tend to meet with mysterious accidents. Unfortunately, we can't be sure if that's due to sabotage, or more likely simply by the natural Brown Note effects of the play.
- The magician act of Penn & Teller had a tradition where they would shout "Good luck, Macbeth!" before every show they performed in defiance of this trope. They eventually realized this was becoming their own little superstition and began opening it without any announcement.
- Alluded to in Drakengard. A message written in the blood of a deceased soldier of the evil army mentions several ways of speaking of or depicting the Watchers that are not to be done.
- In Runescape, speaking the name of the evil God Zaros gives him power. Except it's never stated that Zaros is evil. He's mostly unmentioned by the NPCs in the game, and the majority of people that do talk about him in a bad way are followers of the other deities, so it makes sense they don't like him.
- In Sam and Max 203: Night of the Raving Dead, this happens as a Shout-Out to Young Frankenstein, every time one mentions the name "Superball" (*thunderclap* *NEIIIGH*). Sam can exploit this fact by simply saying the name "Superball" on its own.
- Baldur's Gate II features class-specific quest chains; if you play as a bard, you can acquire the deed to a playhouse and supervise the production of a play called "The Sorcerer's Bane". But there's a rumor saying that the sorcerer it's supposed to be about really existed and he cursed the play for mocking him, resulting in ill fortune befalling anybody who says the name of the play out loud. The actor who plays the sorcerer insists that it be referred to only as "The Turmish Play".
- In both Drakensang games though most notably in the second game's expansion, there's a reason why the incarnation of evil opposing the Twelve Gods is called "The Nameless One" through all the series, even by Tharkath, who's at his service.
- In the video game based on the Discworld series, the Librarian's aversion to the word monkey is taken Up to Eleven. Anyone who says it, even if the Librarian isn't there, will have the Librarian come out of nowhere and hit them on the head. This happens to Rincewind quite a bit.
- In Ōkami, Waka cautions Issun not to speak the name of Orochi lightly, as that alone is enough to curse a lesser mind (of course, he then goes on to say it several more times in the same conversation). Despite this, no one speaking Orochi's name comes to a bad end because of it in the game.
- Pony Island: To say Lucifer has a negative relationship with his father, is putting it rather lightly. He never speaks his actual name, and gamers who sift through the code long enough discover he only refers to him as "father, pure evil". Baphomet warns the player not to go around uttering that slanderous nickname, since he is always watching and listening.
- SOON: People in the future are very afraid to say the name of the organization that created the evil robots.
Atlas: [narrating] The name of this place stills the heart of all who have encountered the brutal regime that had its genesis here. The research and development arm of... SANDY'S TOYS. Brr. Just the thought of the name sends a chill down your spine.
- The Demented Cartoon Movie
- ASDF Movie: Saying that you like trains summons... guess what?
- Camp Camp has thunder striking whenever "Spooky Island" is mentioned.
- Resonance Ben from Keychain of Creation fuels his Magic Music with Abyssal Resonance. As a result, every time someone calls him 'Ben', his attacks get stronger.
- Goblins: Temps Fate once encounters a dragon whose name is censored by Powers That Be, lest he be swallowed by a black Plot Hole from which space, time and bad writing cannot escape.
- In The Order of the Stick, Roy had a code word that would activate a Mark of Justice curse on Belkar if spoken aloud. Belkar managed to trigger the curse by himself anyway, so Roy mentioned the word to satisfy readers' curiosity "squiddleydoodlefluffer" and then the matter was dropped.
- PvP: The Office Panda attacks (usually Brent) when someone mentions it.
- Most hospital staff in Awful Hospital have this for many words relating to the Parliament, not being able to comprehend when those words are spoken.
- In Elsewhere University, wariness of the Scottish Play actually takes a backseat compared to the feelings around A Midsummer Night's Dream, which is referred to as "Their Play". It's not that it offends the Gentry - as far as They're concerned the Royals are far too different for it to risk catching Their attention - but it's more the fact that, despite no one ever planning to put it on, it always ends up happening every few years. Everyone always tells the Theatre majors that it was their best play yet, but none of those involved ever seem to remember exactly what happened.
- The Protectors of the Plot Continuum avoid uttering the names of certain badfic. Of Warlords And Pleasures is always darkly referred to as "That Series", and the equally horrifying Celebrian is always typed as "C*l*br**n" or "C*l*b*i*n". Cho Chang's Desires is referred to as Ch* Ch*ng's D*sires.
- Inverted by the Scottish Falsetto Sock Puppet Theatre.
- Some LiveJournal communities have gotten to the point in which a certain movie is only to be referred to as "The Movie Which Must Not Be Named", for obvious reasons.
- Subverted in one Text Adventure pastiche of Hamlet. Shouting "Macbeth" inside the theater will result in a rope coming loose, which you need in order to progress. Doing it again will make the ground shake for a few seconds, but has no other consequences.
- The people who did the infamous Let's Play of Sonic the Hedgehog (2006) refer to it as "that other game" in their later Lets Plays.
- Thomas Sanders, being an actor in his community theater, made a YouTube video talking about his personal experiences with the lore around Macbeth.
- The Scandal That Shall Not Be Named, as it's only ever euphemistically referred to around here, if at all, and for good reason, has had this effect on This Very Wiki. It even got to the point where the very mention of its name caused an Example Sectionectomy.note
- SCP Foundation: The Special Containment Procedure that can't be called 4000 is full of this, since referring to anything or anyone involved by a name, any name or title even if it's not theirs (and being referred to by one in turn by those entities and actually responding to it) is bound to have deleterious effects, including Body Horror, teleportation, and identity theft. As a result, if you wish to talk about the extradimensional, anomalous forest, the various beings that dwell in it, the only path that can get you anywhere within or even the well from which one starts any journey in there, you must use descriptive phrases like those, and you can only use each once before you come up with the next.
- Dexter's Laboratory
- In his debut episode, saying "Mandark" would cause a slideshow of animals being scared and bad things happening. His Ensemble Dark Horse sister Lalavava had the exact same thing happen in her only episode.
- One episode has everyone in earshot panic whenever Deedee mentions "El Chupacabra".
- In one episode, saying "Camelot" would cause the title character to get stampeded by camels.
- In the episode "Beauty And The Beetle," the title character pretends to be an Indiana Jones parody named Grimdiana Bones. Saying that name (or even writing it out) causes him to be flattened by a giant boulder.
- In the same episode, the villain kidnaps Lydia and takes her to his "Mountain Retreat". Every time he says "Mountain Retreat", the mountain grows legs and walks away from him, prompting the villain at one point to comment, "It takes me longer to get home every day."
- The Fairly OddParents!
- In "The Big Problem", saying Vicky's *parrot dies* name would do this in one of the show's trademark Overused Running Gags.
- Later, in part 1 of the Wishology movie, when someone says "Timmy Turner", it alerts the Eliminators to his presence. However, this is just because they have excellent hearing.
- In Freakazoid!, Candle Jack kidnaps you if you say his naIt's because they never say "Sir". But at least Candle Jack is nice enough to always hit the "submit" button before he leavWell, I was raised with manners.
- Saying "Lord Moldybutt" in The Grim Adventures of Billy & Mandy makes stuff break. In consequence, people call him "he-who-should-never-ever-be-named". This is used to comedic effect such as when Billy kept saying Moldybutt non-stop and everything around started breaking and falling apart. Even better, Moldybutt himself isn't immune to the hazards of saying his own name. Even EVEN better, this episode aired before the character he is a parody of actually jinxed his own name.
Mandy: Billy, don't sit on that toadstool. You'll get a moldy butt.
- Also parodied in South Park, "Hell on Earth 2006". To summon Biggie Smalls, people stand in front of a mirror and say his name three times. As Biggie wanted to make it to Satan's Halloween party, he gets PISSED whenever one of the boys says his name three times, and starts shooting them. This situation is resolved when Butters does it in front of a hand mirror in front of Satan's party. This was tied to the Movie Candyman that was inspired a little by the Urban Legend of Bloody Mary — and a bit by a Clive Barker short story.
- In The Boondocks, after saying the word "kumite", a martial arts-related noise is heard.
- The Simpsons
- The actual Scottish Trope was played with in "The Regina Monologues" when the family meets Sir Ian McKellen in England; any time anyone mentioned Macbeth, some horrible injury was visited upon McKellen. When the Simpsons wished him good luck before his performance, he said that was bad luck as well and a piece of the marquee promptly fell on him.
- Saying good luck is bad luck too, resulting in the expression "break a leg" being used instead.
- When Homer is on a game show and says he's happy he's past the lightning round, he gets shocked. When he decides to talk about an ice cream round, he gets hit by more lightning.
- In The Mighty B!, Bessie's middle name (Kajolica) causes bad things to happen if you say it. The problem is that the name is so weird and funny that no one could stop.
- The Powerpuff Girls has, as one of their Rogues Gallery of villains, a being so evil and fearsome, he's referred to simply as "Him". This being is skinny, red, and talks in a lisp commonly associated with metrosexuals. According to Word of God (two of them), saying Him's true name will either cause you to explode, or you'll be Driven to Madness.
- An episode of American Dad! had an appearance by Karl Rove. A wolf would howl in the distance every time his name was mentioned.
- The British Christmas Special Robbie the Reindeer: Hooves of Fire had a Running Gag of Blitzen stopping anyone from saying the name of Robbie's father, Rudolph, since he hated him so much (the real reason was to avoid paying for the rights).
- In Drawn Together, saying Ling-Ling's name three times is a declaration of battle. But only if he tells you to say his name three times.
- In The Marvelous Misadventures of Flapjack, saying "west" causes weird things to happen.
- In a scene near the end of Mighty Max, Virgil would cringe every time Max said "Stonehenge". He had good reason, as Stonehenge was the place where Virgil was destined to die.
- In the Futurama episode "War is the H-Word," Bender can't say "ass" because it'll set off a bomb inside him (the word was chosen because it's his number one most-said word), and later he apparently can't say "antiquing" because the bomb was "stuck in there with glue or something, I don't know!" and they just had to change the word to something he never says.
- Recess features this for one episode, whenever anyone mentions the deadly-good dodgeball player El Diablo. (whip cracks)
- The Adventures of Jimmy Neutron: Boy Genius uses the actual Scottish Trope in "Out Darned Spotlight". Whenever someone said "Macbeth", something bad would happen, like lead actor Nick falling off his skateboard and breaking his leg the day of the recital of Macbeth in Space!
- In The Smurfs episode "The Kaplowey Scroll", the word "kaplowey" (which made things disappear when said) proved to be dangerous when Grouchy used it on Jokey after being the butt of one of his pranks, and after that every Smurf feared to say anything ever again.
- The Emperor's New School plays with this trope as well with the "Condor Patch" (dramatic music backdrop) in Chipmunky Business. Kuzco gets a bit of fun saying it repeatedly.
- In Darkwing Duck, an eerie music piece starts playing every time somebody says "The Library of Forbidden Spells". Its discussed by Darkwing and Morgana's father.
- In VeggieTales, the best way to get a certain song sung, either by the same a capella recording or by existing characters, is to say some variation on the line "And now it's time to talk about what we've learned today."
And so what we have learned applies to our lives today
God has a lot to say
In His book
You see, we know that God's word is for everyone
- Lampshaded in one of the videos when it's specifically mentioned when it's time for the trigger phrase to be spoken.
Now that our song is done
We'll take a look
- Among the showrunners of My Little Pony: Friendship Is Magic, Derpy has become this. Ever since the uproar over the one episode in which she was voiced and its Orwellian Retcon, they only refer to her using periphrastic terms like "a certain gray pegasus mare". This extends to official merchandise as well, in which her name is replaced with a cartoon drawing of a muffin.
- When the character returned to the show in Season 4 in a surprising secondary role as part of the Ponyville Equestria Games team, she was not named by any of the other characters and never interacted with anyone.
- And when she spoke again for the first time since "The Last Roundup" in 'Slice of Life', she continued to not be named in the show until the credits where she is named "Muffins."
- In Gravity Falls, one of Bill Cipher's fellow demons is "the being whose name must never be said", but Bill cheerfully introduces him as "Xanthar" anyway.
Time Baby: He is a threat to the universe! His name must not be spoken aloud, Alex!
- In the "Between The Pines" special, Time Baby tries to invoke this for Bill, but Alex Hirsch ignores him;
Alex Hirsch: Bill
Time Baby: Seriously?
- Frequently, objects that conjure up negative associations are subject to this trope; one of the most frequent is the place (and the specific appliance used) where people eliminate waste. The most frequently used words for them are often evocative of other tasks to be done in about the same area — haircare (toilet), cleaning (bathroom, washroom, lavatory) or a central point for water flow in general (water closet and its translations/abbreviations). Moreover, the euphemism treadmill eventually results in those words becoming similarly taboo (notably, "toilet" went from referring to the washbasin to the toilet seat itself — facial cleaning products, oddly, are still referred to as toiletries), which results in new phrasing for the purpose of preserving this trope.
- In the 15th century, syphilis was such a terrifying disease that physicians would represent it with the Greek letter Σ (Sigma).
- After U.S. President George W. Bush's approval rating dropped to an abysmal 19% near the end of his final term (and as the economy began to collapse), the Republican party started to distance themselves from Bush and his administration. The unwritten policy of refusing to mention Him or His Time As President has continued since then, though by the 2012 U.S. Presidential race it became ludicrous: traditionally, the most recent U.S. President from each party is made a major guest and gives some sort of speech at their respective presidential conventions. While Bush was technically invited, he was heavily pressured by the party bosses to not show up at the 2012 convention, which he ultimately didn't. Republican Presidential nominee Mitt Romney gave a speech in St. Petersburg, Florida where he made many references to Bush, but was evidently so afraid of saying his name outright that he just referred to Bush as "predecessor", in what ended up being one of the most awkward speeches in the history of U.S. politics. In the 2016 campaign, Jeb Bush averted this a bit by praising The Former Republican President's accomplishments, likely at least in part because it would be impossible to avoid mentioning his own brother. Notably, though, his campaign slogans were all along the lines of "Vote for Jeb!" rather than the more obvious "Vote for Bush!"
- In Emergency Rooms at the hospital, two words are never allowed to be uttered within the walls of the ER. Those two words are "quiet" and "slow." Using these words in another context, such as "Hey, you're making a little too much noise, could you please be quiet" or "When is the food going to get here? They sure are being slow" will merely earn you a glare and shush. Daring to utter these words while in context such as "Wow, it sure is quiet tonight," or "I can't believe how slow things are in here," may precipitate a projectile being thrown in your direction or other physical contact by a staffer. The reason for this is the anecdotal, yet seemingly verifiable phenomenon that when these words are said, the doors will burst open with a load of bus accident victims who were hit by an airplane that was struck by lightning while everyone involved was also having a heart attack during active labor.
- Also applies to just about any arm of emergency services. These words are taboo anywhere police, fire, or EMS personnel are based, and especially at the communications centres that dispatch them.
- The same idea is also common amongst those who work in a retail environment. Mention that the store is slow at the moment and then wait a few minutes. Sure enough, customers will start pouring in.
- Happens in Tech Support as well. It's the Unmentionable Law; if you talk about it, if it's good it goes away, if it's bad, it happens. There's also a dash of He Who Shall Not Be Named; there's usually one or more Known Problems that will appear if you speak the name.
- Bears. The Proto-Indo-European word for "bear" was h₂ŕ̥tḱos, which became ursus in Latin, arktos in Greek and rkṣah in Sanskrit. But Indo-European peoples who lived closer to bears feared that if you said h₂ŕ̥tḱos, a h₂ŕ̥tḱos would hear you; so in the Germanic languages, they were called "brown ones" (*beron, thus German Bär, English bear* ); in the Slavic languages, "honey-eaters" (Russian medved); in the Celtic world, "honey pigs" or even "good calves"; in Lithuania, "lickers." And the Proto-Indo-European word might have been a euphemism, too* ...
- Wolves have been treated similarly too. The Swedish word for wolf, varg, is Old Norse for something like "manslayer" or "destroyer", as speaking the word "ulv" was believed to call their attention.
- Foxes as well. In Sweden, foxes used to be called by the name Michael or its variations (Mickel being the most common) since speaking the real name, räv, was similarily believed to attract foxes looking for hens to eat.
- The way some Germans dance around words connected to Nazi Germany. Helmut Schmidt (a former chancellor) once spoke of "Adolf Nazi." Many times allusions are made in the vein of "Das hatten wir schon mal" (we've had that before), though this may also be attempts to invoke Godwin's Law without invoking Godwin's Law. Just ask any German how many synonyms for various Nazi terms they can come up with. There's 1933-45, the NS-time, the darkest era of German history, the Third Reich, the thousand-year Reich, the dozen-year Reich and many other terms of various euphemistic or even humorous sound. Even seemingly innocuous words like "Volk" (people, cognate of "folk", used by the Nazis to mean "the Aryan race") were suspect during a time and oft-replaced by "Bevölkerung" (population).
- During the division of East and West Germany, the East German government used very specific phrasing whenever speaking of its Western counterpart. The most common was "the government in Bonn", due to a belief that by referring to it as a "German government" of any sort would undermine their position that it was an illegitimate government. The West German government (and many newspapers) also engaged in some word acrobatics, like referring to "Pankow" (an East-Berlin neighborhood that "just so happens" to sound pretty Russian) when talking about the East German government.
- If two factions each refer to something by a different name, using either name is often tantamount to "picking a side" — which can and will start a Flame War. For example, should you refer to That Southeast Asian Country as Burma or Myanmar? And regarding The Troubles, should you refer to "Stroke City" in Northern Ireland as Derry or Londonderry?
- Swedish military training during the Cold War taught defense against the enemy, which just happened to use Soviet equipment and organisation.
- Russian government-controlled media and official politicians try their hardest to avoid saying the name of Alexey Navalny - opposition leader and anti-corruption activist. If they have no other option they usually say "this bloger" or "that activist" or even "that known criminal".
- Some politicians have an annoying habit of not mentioning the name of their opponent, saying "my opponent", "the other side", "certain parties" and so on instead of "Mister X" or "Senator Y". It can get particularly bizarre in three-way races or parliamentary systems where it becomes increasingly unclear just who is being smeared right now.
- Given the supporters of Brazilian right-wing politician Jair Bolsonaro are overtly defensive of him, the opposition started to use alternate spellings ("Bozo" being one of the most popular for obvious reasons; "Bonossauro" and "Bolsolixo" - Bolsotrash - also caught on) to avoid unwanted "Bolsominions" in their replies. It became so prevalent that a newspaper triggered Twitter bots spewing defensive responsives when they posted tweets with the words "bolso" (Portuguese for "pocket") or "bolovo" (Scotch egg).
- Similarly to Bolsonaro, Donald Trump himself has become subject to this trope, especially among Democrats, whether as a means to avoid pro-Trump trolls or out of mere dislike. A number of epithets have sprung up to refer to the current US President, ranging from simply "45" (his ordinal number), to "Drumpf" (thanks to John Oliver) to the more fanciful appellations "Cheeto," "The Orange One," or the various Big, Stupid Doodoo-Head insults that happen to rhyme with his surname.
- Voice recognition software that activates with a name like Alexa, since even if you're not using a device that picks up voices from across the room to purposely activate the device, it may just hear you (or whatever is speaking that name from recorded media) saying the name and activate itself anyway.
- Sort of a bizarre inversion: When talking about poison ivy while it was nearby, the Cherokee would refer to it as "my friend" so as to not piss it off. And this was back when poison ivy and related plants would not have been anywhere near as big or scary as they are today.