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"Guided by strange power, magical girls gather in this town.
There is a place where a magical girl can stay as she is.
They're fighting with a new power from witches."
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Magia Record: Puella Magi Madoka Magica Side Story — also referred to as simply Magia Record — is a Free-to-Play game in the Madoka Magica series that was released on iOS and Android platforms on August 22, 2017. An NA-based English version was announced in April 2019, and released on June 25th of that year. The game features many new characters as well as some returning ones.

Due to returning characters from main show and many of its spinoffs, unmarked spoilers are present. You have been warned.

The game is set in Kamihama City, a city to which witches and magical girls are being drawn to in large numbers. The story revolves around Iroha Tamaki, a magical girl who teams up with Kamihama's local magical girls in search for her lost sister. Kamihama is an unusual place, with large numbers of powerful witches, a magical girl who strengthens others for a price, and rumors becoming reality. The original Madoka Magica cast finds themselves drawn into the city as well.

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The game is a hybrid of Visual Novel and turn-based RPG where the player controls a team of up to 5 magical girls on a 3x3 grid, fighting off waves of familiars, witches, and other magical girls (also featured on a 3x3 grid). In between battles, the player gets more of the story. While the game used to be only in Japanese, much effort has been made to translate the plot into English before the official translation.

The final chapter (of the first story arc, at least), "Last Magia", was released on March 22nd, 2019. Service, as well as new events and plotlines, continued after this point.

A manga was announced on July 24th, 2018; and a 2019 TV anime adaptation was announced on September 1st, 2018.

Compare Fate/Grand Order and Granblue Fantasy.

Needs Wiki Magic Love.


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Magia Record provides examples of:

Tropes specific to gameplay

  • Absentee Actor: Downplayed with Haruka, Matsuri as they appear only in story flashbacks. This used to be the case with Elisa until the second Tart event featured her.
  • Always Accurate Attack: By default, attacks will always hit. Magia and Doppel, as well as attacks triggered by Chase or Counter status will hit regardless of any buffs or debuffs. The same applies to attacks that are received due to Guardian status.
  • Ambidextrous Sprite: Justified. Only the asymmetrical magical girl sprites that appear mirrored are those from Mirror Witch's barrier, as the in-universe explanation of their existence is that they came from the magical girls' reflection that makes up the Mirror Witch's home defense. Those with asymmetrical designs that appear in story battle (e.g Yachiyo's dress slit, the Amane sisters' thigh-highs) are properly depicted.
  • And Your Reward Is Clothes: Some of the prizes for completing challenges are school uniforms or other outfits for specific characters.
  • Anti-Frustration Features:
    • If a PvE battle is interrupted for whatever reasons, upon returning to the game, it will ask you if you want to continue where you left off.
    • Once a star in battle is earned, it's kept forever, meaning one can simply create separate teams for each of the objectives.
    • The shops related to events stay up for few days after their event ends, which gives time to use the currency up while still being able to focus on grinding.
    • The last fight against the Commoner's Horse Rumor forces you to fight it only with Iroha. The Rumor suddenly stops spamming its stacking poison bubble status ailment in that fight.
  • Anti-Grinding: Zig-Zagged. The amount of regular EXP girls receive per battle is pitiful and the player is better off using Strengthening Gems... which can be grinded as random drops from daily battles. Then there's the Episode Levels, which the player must grind.
  • Arbitrary Headcount Limit: You're limited to having up to five girls per battle.
  • Area of Effect: Blast attacks (row or column) as well as some of the Magia are this (various), hitting more than one target.
  • Art Shift: Because of the character designs depending on the illustrator, their 2DLive school uniform dialogue sprites can be wildly dissonant with each other despite looking similar from neck down. Kanoko, for example, has highly detailed irises compared to other girls while Momoko and Hazuki have similar physical appearances, but look different anyway.
  • Awesome, but Impractical: Due to the fact that in PvP, skills start at half of their cooldown rather than ready to use like in PvE, any skills with high cooldown are this due to rarely reaching zero on cooldown. Also the Doppels used to be this before they were buffed due to being an advanced Limit Break that requires 200 MP to use which means one could potentially use Magia twice instead of a Doppel. However Doppels deal more damage at once which is more useful in certain situations.
  • Badass Adorable: The game has an all-female cast which during battles is portrayed in deformed chibi style.
  • Badass Crew: Your team can be this when properly strengthened.
  • The Battle Didn't Count: Since gameplay and narrative aren't always connected, expect bosses to do this.
  • Beach Episode: There were two separate Summer events in 2018. The first stars the Madoka Magica cast, while the second stars the Magia Record main characters.
  • Boring, but Practical: Investing on 2* and 3* is more viable than investing on 4* magical girls because of one feature, equipping multiple Memorias. Getting multiple copies 2* or 3* magical girls allows you to unlock more Memoria slots for your magical girl and it's very easy to get Destiny Gems to unlock their memoria slots (especially many of their Destiny Gems can also be obtained via Magia Chips). Getting Destiny Gems for 4* characters require less Destiny Gems than their 2* and 3* counterparts (1 Gem as opposed to 10 and 3 gems respectfully), but the player needs to work with a 1% chance of getting the specific 4* magical girl for the gem or use the safety net of a guaranteed 4* magical girl after 100 rolls and even so, the player needs to work with a 60% chance of getting a particular 4* magical girl they want (especially limited 4* magical girls, since getting Destiny Gems for 4* magical girls cannot be obtained via Magia Chips). The awaken system allows any 2* or 3* magical girl to promote to a 4* magical girl (and possibly 5* if uncapped), making them just as strong (if not, stronger) than their 4* counterparts promoted to a 5* star since the boost from Memoria will make up for the weaker stats when compared to their 4* counterparts when awakened to the max level.
  • Bribing Your Way to Victory: Player can buy gems with real-life money to have better chances at getting characters.
  • Cap:
    • Depending on the girl's current star rarity, her level caps at 40, 50, 60, 80 or 100, while Magia and Episode Level cap at 5.
    • Similarly, Memoria have level cap depend on their rarity and upgrade level; starting at 10, 15, 20 and 30, depending on the rarity.
    • There's no known cap for the player's Rank, but after a certain point the experience needed for next Rank starts approaching tens of thousands and eventually more than a million. while a single battle in best conditions still gives only few hundred EXP per run. AP has a hard cap at 300, however; anything over 300 gets wasted.
  • Can't Drop the Hero: Averted. You're not required to use Iroha in any of the battles at all, except for the few battles that specifically require you to use her and the first few battles, when you don't have anyone else.
  • Character Class System: Each girl has one of the six classes that describes how they work in battle. These are Attack, Defense, Magia, Balance, Support, and Heal.
  • Character Select Forcing: A low-key example. Some of the star missions require you to use a certain character, or exclusively use a certain element in the battle. You don't have to do it, but you miss out on rewards if you do.
  • Charged Attack: Obviously, the Charge disks. They make the next Accele or Blast attacks stronger by increasing damage (and MP gain in the case of the former).
  • Choose Your Own Adventure: Story Branching events have route splits depending on the player's choices. In the Azalea event, the in-universe explanation is that the storylines are Konoha's visions. There is no similar explanation for the Residential Complex event. This is also used for Chapter 8 for the purpose of portraying concurrent events that are Iroha and Sana searching for the Sakura rumor and the Magius attack on Kamihama.
  • Class Change Level Reset: Awakening magical girls works somewhat similar to promoting units in Fire Emblem, resetting units all the way to back to Lv. 1 (with appropriate stats), as well as removing the buffs from using materials (while keeping everything else). In exchange, Connect and Magia are made stronger, the level cap is raised and the stat growth is improved. As the game went on, girls initially capped at 4-stars (or lower) were given further awakenings.
  • Color-Coded Elements: Downplayed, as it only applies to Aqua and Forest, being the only two elements with a recurring color theme among their magical girls (blue for Aqua and green for Forest).
  • Combat Medic: All characters are capable of dealing damage, so this applies to all character who can heal their teammates.
  • The Computer Is a Cheating Bastard:
    • In the early versions of the game, AI-controlled girls, be they on your or the opposing side, were able to use disks that did not correspond to what they actually have.
    • Holy Mami's fight in Christmas 2017 is against 6 magical girls (Holy Mami + Iroha's team). The maximum number of magical girl the players can field is 5 girls.
    • Interestingly, this is inverted for most mooks (excluding bosses and Mirrors opponents) in one respect—their attacks-per-turn is limited by their numbers, so if only 1 or 2 are left, their team only gets 1 or 2 attacks, instead of the usual 3. You always get 3 attack discs even if you only have 1 magical girl still standing. This is mainly so that there's a benefit to clearing out most of the enemies quickly.
  • Critical Hit: They exist, but basic critical hit rate is 0% meaning the chance has to come from a Memoria or a buff.
  • Damn You, Muscle Memory!: Unlike other similar games, such as Fire Emblem Heroes, none of the characters are 5-star by default (some can be upgraded into 5-stars, however). Cue a rerolling player not knowing any better abandoning a 4-star character.
  • Difficulty Spike:
    • Another Story battles are much harder than Main Story when you first unlock them.
    • Side story battles also spike with each section.
    • Mayu's event was this to entire PvE, due to its nature. The event had also self-contained difficulty spikes, when stages become mostly magical girls, and once again for last 10 stages.
  • Disc-One Nuke: 4-star characters are powerful enough to carry you through most of the early battles. The English version has a free 4-star "Glasses Homura" in the shop, and it's possible to get any other 4-star from a lucky draw.
  • Double Unlock: Unlocking a character's Doppel requires you to complete their fourth personal story. To do that, you have to do three things: Upgrade the character to five stars, upgrade their Magia to level 5, and complete their first three personal stories. Unlocking the three personal stories requires you to increase a character's Episode level. Episode level also caps their Magia level, so you have to have to bring that to level 5 also. Finally, bringing a character to five stars requires them to be able to reach five stars in the first place. Nearly all base four stars can reach that rank, and the game periodically adds a five star rank to other characters. Of course, even after this five star rank is unlocked the character must be leveled up, given upgrade items, and Awakened until they reach that rank.
  • Dramatic Irony: There's nothing stopping players from invoking this in PvP by doing things like defeating Oriko with Madoka or Madoka with Homura. Downplayed in that the PvP opponents are mere copies of magical girls created by the Mirror Witch.
  • Duel Boss: A battle in Chapter 3 requires you to fight a boss with Iroha alone, but it turns out to be a Hopeless Boss Fight that becomes a Zero-Effort Boss. However, in Chapter 6, there's another battle where Iroha must fight a boss alone, and this one has to be beaten legitimately.
  • Elemental Rock–Paper–Scissors: The game features five elemental types by which magical girls are categorized: a Flame-Aqua-Forest triangle, working similarly to the triangle found in Pokémon and a Light-Dark pair, which are strong against each other. Later, a Void element was added, which is neutral in every relation.
  • Equipment Upgrade: By enhancing Memoria to each other, you increase their experience. By feeding dupes by Ascension (up to 4 times), you also increase level cap (by 5 each) and eventually make their effects stronger.
  • Excuse Plot: The "Mirror Layers" mini-story is just there to explain PvP battles (as an unusual witch labyrinth where you fight copies of yourself).
  • Experience Booster:
    • Selecting a girl as a leader and/or using them in their story boosts the amount of Bond EXP they get. Additionally, one of the Memorias boosts Bond EXP even further when equipped.
    • Occasionally, there are events that double the amount of Rank EXP you get and make Strengthening multipliers more likely, as well as training events that allow particular girls to gain both kinds of EXP very quickly.
  • Friending Network: Each group of magical girls naturally cluster together, with 1 or 2 having friends in other magical girl groups.
  • Flavor Text: Each girl has a bunch of voiced flavor text, mostly for the purpose of fleshing out characters outside of actual story.
  • Gameplay and Story Integration: The girls that have relationship with others usually have special boons with each other;
    • Certain Connects have special effects if used on specific character(s):
      • Tsukasa's Connect gives extra MP to Tsukuyo, which is advantageous to charge up Tsukuyo's Doppel. In-story, the twins' synergy revolves around Tsukuyo's Doppel because it doesn't have the twins' glaring weapon weakness and it grants the twins protection against outside attacks. Similarly, Tsukuyo's Connect has an extra effect for Tsukasa.
      • After their uncap training event, which is released in conjunction with Chapter 6 where they finally get to be honest with each other, Iroha and Yachiyo's Connects have extra effects on each other after reaching the new star rarity.
      • Kuro's Connect has a hidden modifier that will buff Homura's attack, reflecting the Valentines story.
      • Homura herself gains a secondary effect upon reaching 5* which gets stronger for the rest of Mitakihara Quintet, as this Homura hasn't given up yet on saving everyone yet. On the flip-side, Madoka's Connect restores slightly more MP for 5* Homura.
    • Yuma's personal Memoria 'Encounter with a Hero' has a Blast Draw effect, ensuring Kyouko's Blast Chain. Indeed, Yuma's world revolves around Kyouko and how Yuma has to be useful to her.
    • Ren's personal Memoria 'The First and Last Page' will have 100% chance of Covering Adept if the attack is aimed at Rika, even to her detriment. Not only does Ren clearly adore Rika, she's also has very little self-worth and has been outright suicidal.
  • Gameplay and Story Segregation:
    • Every sub-episode includes a battle, but many of these, narrative-wise, do not exist. When the story does justify a battle, it will often play out over several ingame battles, creating an odd procedure of beating the same boss multiple times before the plot declares it defeated. All of this mainly serves to keep giving you items and exp as you play through the Visual Novel sections.
    • Story narratives often limit the combat-ready magical girls, like how in Tart's event has only Iroha and Yachiyo fight in Medieval France, but you can take any girl you have to the battle.
  • Guest-Star Party Member: One of your party slots in PvE is dedicated to these, from a pool of other players or plot-relevant NPCs. You get Support Points, a form of in-game currency, for using these characters or having your characters used.
  • Hard Mode Perks: Many events have a series of plot-irrelevant challenge battles with a harder difficulty than the story battles but better rewards.
  • Healer Signs On Early: Iroha, the game's main protagonist and thus the first character you will use is capable of healing teammates.
  • Hello, [Insert Name Here]: The player can name the little Kyubey that is found during the game's first Main Chapter. Their Canon Name appears to be "Lil' Kyubey", according to merchandise.
  • Hold the Line: Some of the battles pit player against an enemy with huge HP pool on a tight time limit, where the goal is to survive the battle rather than defeat the enemy. It's possible to defeat these enemies within the time limit, but required resources are likely going to be outside of an average player's realm.
  • Level Grinding: As the battle mechanics are that of a turn-based RPG, it's to be expected, though making characters stronger also involves grinding items.
  • Limit Break: Each of the girls can use a Magia, a special type of attack with added effects and various targeting for the cost of 100MP, which is gained, among other things, from taking hits, dealing damage (mostly from Accele disks), certain Connects and Magia, as well as from equipped Memoria. A girl that has reached 5-star rarity, among other various requirements, is capable of using a Doppel, a stronger special attack costing 200MP.
  • Limited Loadout: Each girl starts with a single Memoria slot and can have up to 4, as well as being limited to two Active and two Passive Memoria and no duplicates.
  • Luck-Based Mission: Getting new characters and Memoria, as one would expect from a game of this kind. Portrayed as literally drawing cards.
  • Money Spider: Zig-zagged; most enemies can drop parts of themselves as items, but they can also drop "curse chips" (i.e. gold coins) and other arbitrary things. In addition, all item drops appear as Inexplicable Treasure Chests, to conceal them until you complete the level.
  • Me's a Crowd: Downplayed. You can have duplicates of a character on the team using the support slot or their alternate versions.
  • Meta Multiplayer: Mirrors uses a variant of Recorded/Ghost Matches where players save a team of magical girls for others to select and battle.
  • Mythology Gag: There are only three Magias in the game that have detrimental effects, two of which count as this:
    • Mami's Magia, Tiro Finale, inflicts Defense Down buff on herself for one turn, likely as a reference to Episode 3 of the show where Mami let her guard down against Charlotte.
    • Tart's Magia, La Lumière, inflicts guaranteed Curse status on her (unless she's straight up immune to the status), likely referencing to Tart's insane magic usage in the manga.
  • No Casualties Run: Most of the time, a battle has nobody dying as one of its star missions.
  • Non-Combat EXP: Each girl has Bond EXP on top of regular EXP, which is related to Episode Level.
  • Obvious Beta: The NA version as of release is incredibly unstable, guaranteed to crash every few story missions, during PvP, and often crashing on the front game screen at random. Furthermore, people have struggled with broken menus, inability to equip memoriae, and/or leveling up their magical girls.
  • Point-and-Click Map: Used to navigate single-raid events and Chapter 7.
  • Play Every Day: Besides daily quests and free goodies, daily battles rotate every day (assuming you count the weekend as one).
  • Power Equals Rarity: Played With. Higher-star memoria and magical girls are less likely to be obtained than lower-star memoria but there are useful abilities on all rarities.
  • Random Drop: The materials used to upgrade magical girls are this, though they can also be bought from shops to decrease grinding involved.
    • Impossible Item Drop: Averted with the non-elemental materials (other than rainbow orb), as they are clearly part of a Witch/familiar they drop from.
    • Rare Random Drop: Some of the materials are this due to the fact they're only on maps with low drop rates but Rainbow Orbs are by far the worst offender, dropping only from a rare enemy.
  • Rare Candy: Memoria Circuits are two kinds of Memoria (a 2-star and 4-star one) specifically existing to be used to level up other Memorias. They come maxed out and give experience in thousands. They are vital for leveling Memorias to higher levels, once their experience curve spikes and using regular Memoria stops being feasible.
  • Recurring Boss: Gameplay-wise, many of the witches appear in more than one battle, while some of the plot fights are spread throughout more than one battle, effectively making them this. Some of the bosses like Yachiyo or Amane twins are recurring narrative-wise.
  • Rule of Three: Each side is allowed three attacks (by default), there are three types of basic attacks, using a Connect requires three charges, each battle has 3 extra objectives...
  • Scissors Cuts Rock: If the power gap between user and enemy is large enough, type advantage won't mean too much.
  • Shout-Out: This post on April Fools' Day 2018 from the official twitter is a reference to the character previews from Super Smash Bros..
  • Slap-on-the-Wrist Nuke: Some of the Magia and Doppels are very flashy, but due to Gameplay and Story Segregation as well as Elemental Rock–Paper–Scissors, it's possible for more mundane ones (as much as mundane the latter are) to deal more damage.
  • Sliding Scale of Turn Realism: Turn by Turn, with each side having three attacks to use per turn (by default).
  • Standard Status Effects: The game has its fair share of effects, both debuffs and buffs, which can be stacked in amount and types and cause various things, such as redirecting attacks, healing the user, enduring a fatal attack, giving an ability to Counter Attack, or making cooldown run out faster. There are some buffs that can be grouped together:
    • Damage Over Time: Poison, Burn and Curse do this. Burn also makes elemental advantages stronger on the target while Curse prevents any healing on top of that.
    • Charm, Stun and Bind make characters unable to move, with Stun and Bind being upgraded versions like Burn and Curse, respectively.
    • Fog, Darkness and Dazzle decrease accuracy, with Darkness and Dazzle being the upgraded versions as with the two previous debuff trios.
    • Power Nullifier/Anti-Magic: Magia Seal prevents those afflicted from using Magia and Doppel while Skill Seal does the same for Skills.
    • There are buffs and debuffs that change Attack, Defense, extra damage damage from Magia, resistance to debuffs or MP gain, as well as buffs that make a given disk type stronger.
    • Some of the skills grant temporary immunity to receiving a given status or ignoring enemy defensive buffs.
    • There are skills with incredibly high cooldown that replace disks with specific ones and will pull disks that a magical girl doesn't have access to if needed.
  • Stealth Pun: During weekdays, the Labyrinth of Awakening has materials from only one specific attribute in a way that makes for this: for example the Aqua materials drop during Wednesday which can be literally read as "water day" in Japanese. This is less direct with Dark and Light, which correspond to the moon and gold, respectively.
  • Super-Deformed: All characters appeared as chibis on the battlefield.
  • Temporary Online Content: Happens to anything that was featured as part of an event or limited offer. Magical girls and some memoria featured in events may have a higher draw chance only during such events, while other memoria is only available in limited-time shops.
  • Timed Mission: The battles in single raid-type events (like the Kazumi event); though unlike most examples, running out of time merely ends the battle early rather than causing a loss. Somewhat of an example are the star missions in battles, with one of them usually involving clearing the battle within a specific amount of turns.
  • Title Scream: The game's title is spoken by one or several characters at once on the title screen.
  • Wake-Up Call Boss:
    • The third type of rumor you face in story in Chapter 3-6 is likely to be troublesome, as it inflicts a poison stack on your entire team every so often.
    • The fight against Mami in Chapter 3 might trip you up. You think piling her with Fire-attribute girls would solve the problem? Too bad, Mami has a passive Memoria that will boost her MP every time she gets attacked with her elemental weakness. Enjoy getting stun-locked by her Tiro Finale.

Tropes specific to the story

  • Adults Are Useless/Competence Zone:
    • Averted. Some of the magical girls have been in the business long enough to be currently 18 or older, technically making them magical women (though this is possibly due to Japan's age of majority being 20 rather than 18).
    • Played straight with Mifuyu. She feels that her power is diminishing when she gets older, barely keeping up her transformation now. Part of her resentment toward Yachiyo is because Yachiyo can still keep her strength despite her being the same age as Mifuyu, never seemingly decayed by age and instead keeps getting stronger.
  • All Myths Are True: Subverted. While several of Kamihama's rumors have some basis in fact, the ones that spawn monsters are spread by a bizarre creature that has a Perception Filter To Normals.
  • All There in the Manual:
    • Being a game adaptation of a series consisting mostly of anime and manga, it ends up naming certain things that used to have no canon name. For example, Kirika's witch was thought for a long time named Margot based on the signs in her labyrinth, but this game named Kirika's Doppel Latria.
    • According to the staff's interview, the reason why Akira has such a compromising Soul Gem position (she's a martial artist with Soul Gem at the back of her hand) is because her artist, Ochau, didn't know about the truth of the Soul Gem, which at this point is a Late-Arrival Spoiler.
  • Alternate Universe: The April Fools' Day FM Kamihama event indicates that the parody webcomic Magia Report happens in a separate dimension from normal Magia Record. A Rumor threatens a Crossover between the two, with disastrous results if it's successful.
  • Ambiguous Situation: Because of the way the event is written, it is not clear within "Voice from Beyond" story event whether there's really an afterlife for magical girls whose Soul Gem shattered or that Yachiyo is only imagining the entire thing to cheer herself up.
  • Amnesiac Hero: Iroha is an interesting play of amnesiac in that she’s not a blank slate like many cases of Amnesiac Hero, it’s just her memories about her sister that disappeared along with said sister (she remembers her parents and the reason why she’s transferring to Kamihama, for one). But since she has a lot of those, her memory is like a cloth with so many holes it barely holds together.
  • Anachronic Order: As more magical girls and storylines are released, it becomes clear that many of the side stories and events are not chronologically coinciding with the current main story at their release date, and the audience is expected to put together the timeline themselves. For example, in the "Azalea" story arc, Yachiyo and Momoko are still on good terms while in the present, it's common knowledge that they're not friendly with each other because of a certain incident a year ago. There're no other indications that the "Azalea" story arc is a past event.
  • ...And That Little Girl Was Me: Touka tells a story about the truth of the magical girls' fate to the heroes sans Yachiyo. A year ago, A along with her friends B and C were a magical girl team. One day, C suddenly died in a Witch battle even though she wasn't harmed physically. Noticing that C had fallen on her Soul Gem, A and B realized that Soul Gem are literally their souls. Despite that, A and B continued fighting, hoping that they at least could survive if they were careful. A and B made a new team with D, E, and F. In a fight against a strong Witch, the team was on the verge of being wiped out. F protected A from a fatal blow. The Witch fled, thus leaving no Grief Seed, while the strain of healing her own body caused F's Soul Gem to expend more magic than its limit. F turned into a Witch in front of her friends. Mifuyu then elaborates that A was Yachiyo, B was herself, D was Tsuruno, and E was Momoko. C and F were girls named Kanae and Meru respectively.
  • Another Side, Another Story: As you progress through the main story, you will unlock the aptly named Another Story which shows how exactly the original quintet got involved in the main story.
  • April Fools' Day: The 2018's April Fool's event had a special cutscene, and a mode where players could take real-world pictures with their cell phone camera and add one of the magical girls they have to it. However, certain characters were replaced with their designs from the official parody webcomic Magia Report. The official twitter account also changed its banner and profile pic to use these designs. A Magia Report event then started on April 2nd, adding a Magia Report version of Madoka and a character illustrated by Magia Report's artist.
  • Arc Words:
    • For the Rumors: "My, have you heard? Who’d you hear it from?"
    • As with the Witches, the Doppels are also have two main lines of description, but reversed - instead of Witch of X; her nature is Y, it's Doppel of Y; her form is X, putting more emphasize on the Doppel's owner's personality.
  • Badass Normal: While magical girls and witches are beyond their league, the French Army soldiers are capable of fending for themselves against the familiars when left alone by the powerhouses.
  • Beach Episode: 2018 summer event which involved the main quintet staying at a hotel, and added Swimsuit ver. Homura to the game. The variant's personal story focused on Mitama's fishing contest.
  • Bowdlerise: In Tart Magica, Melissa is a strong drinker, downing several pints of beers without being visibly winded, and while Tart Can't Hold Her Liquor, she still can drink a glass. In "The Chiming Bell that Transcends Time" event, Melissa doesn't drink at all and Tart gets drunk from smelling the wine.
  • Cassandra Truth: Before she's proven right, Yachiyo's obsession of the Rumor are infamous among the magical girl community as a sign of her being an overzealous Cloudcuckoolander Conspiracy Theorist.
  • Cast Herd: Most of the magical girls are generally depicted as part of a group. They can be teammates, a group of friends, or a loose circle of acquaintances. Often, these groups have someone who's not really part of their group but interacts with them anyway.
  • Chekhov's Gun: In Chapter 3, the fake Mifuyu "proves" her identity to Yachiyo by referring to a coffee mug that only they would know about. The signifance of this mug is explained in Chapter 6.
  • Christmas Episode: The 2017 Christmas event introduced Holy Mami as well as an event where the main characters prepare for Christmas. There was also a special cutscene shown on Christmas Day itself.
  • City of Adventure: Kamihama City. For currently unknown reasons, it's experiencing a massive uptick in the number of witches, even as other cities see less witches. This drives magical girls to come to the city. Then there's the Rumors, the Doppels, and the hooded girls who guard the Rumors with Doppels...
  • Crapsaccharine World: Kamihama City is a city where witches are abundant to be preyed on, a lot of magical girls to make friends with, a magical girl that can make your magic even stronger, and you can escape the fate of turning into a witch if your Soul Gem tainted to its limit. Sounds like a heaven for a magical girl, especially when witches start to get scarce in other cities? Too bad that you have to deal with witches and familiars more powerful than the usual, pseudo-witches and their own familiars that also just as strong and leave no Grief Seed if killed, a social conflict that divides the city's wards and propagates school bullying, a cold war between magical girl groups and stray Ax-Crazy lone wolves prowling in between them, and a magical girl death cult that capitalizes all of the above for their own end.
  • Dark Is Not Evil: Some of the friendly magical girls are Dark element. Not to mention the Doppels, where a magical girl summons her own witch.
  • Defense Mechanism Superpower: In Kamihama, a magical girl can summon their own witch, which is called a "Doppel". They can only be summoned when a magical girl's Soul Gem is fully tainted, meaning they're out of magic. Use of Doppels cleans the Soul Gem afterwards. It is currently unclear why this happens.
  • Does This Remind You of Anything?:
    • The Azalea trio's relationship is very reminiscent of a dysfunctional family; Konoha is a Control Freak and neurotic father, Hazuki is a well-intentioned but reluctantly cheating mother, and Ayame is their child who falls into delinquency and even makes friend with a subordinate of the person her mother is cheating with.
    • While it's already vaguely seen from Kazumi Magica, the relationships between hostile magical girl teams are pretty much like Gang Bangers, complete with hired guns (Felicia) and black market (Mitama), even with Kamihama's unique situation makes them better at working at a common cause.
    • Mitama's job to make girls stronger involves fiddling with their soul gems, which has been proven in the main series to be able to make the girl feel pain, and considering the truth about soul gems, she might as well be touching the girls themselves. It also doesn't help that she jokingly asked Iroha to undress.
    • The way Mifuyu intrudes Yachiyo's house and taunts Iroha with her familiarity with Yachiyo's personal life in Chapter 6 is closer to a bitter ex-girlfriend passive-aggressively intimidating the new girlfriend than a We Can Rule Together propaganda of the Wings of Magius.
    • Touka explains that Tsuruno's brainwashing is actually a enhanced stimulation of her A10 cells in her ventral tegmental area to produce dophamine every time she's doing the Magius' bidding. That's right, Touka has just describe, in great detail, that she makes Tsuruno sexually aroused by being her slave in a similar way Yukizome turned into Ultimate Despair.
  • Early-Bird Cameo: In the NA server only, Black Feathers. They appear in one of the challenge nodes in Ren's event, but aren't mentioned in any form plot-wise until Chapter 4, which wasn't released at the time. Due to NA server not following JP server's schedule perfectly, this is likely just an oversight.
  • Expanded Universe: Evoked by the side stories. While most of the new magical girls are irrelevant to the main plot, the side stories reveal a large web of relationships between the magical girls of Kamihama. Then all these side characters start appearing in Chapter 8...
  • Everyone Is Related:
    • Because of the way their social structures work, practically everyone knows everyone else. For example Sayuki, the idol singer that Rena is a fan of, is a classmate of Mayu who works part-time in an art gallery where Alina is putting up her works.
    • More literally, Chiharu, Shizuka and Sunao are all distant cousins, being members of the Tokime clan along with the other villagers.
  • Faceless Masses: The non-magical people are depicted as solid color silhouettes; blue for male, pink for female. This even works on people we know the appearance of from other spin-off works like Gilles de Rais and La Hire, though the player can still identify them from their haircuts.
  • False Flag Operation:
    • The Hidden Villain does this in the Azalea event. They caused Momoko to faint, spread rumors blaming the Azalea trio for it, and then made it look like Rena caused Ayame to faint herself. All to drive Konoha into a Freak Out!. And the only reason seems to be It Amused Me.
    • The cold war between the Eastern and Western Kamihama that is started by claimed unprovoked attacks from each other turned out to be the Mirror Witch's defense mechanism against intruders spewing magical girls' clone had caused misunderstanding between East and West magical girls who thought they were attacked by the other side.
  • Final Boss: Walpurgisnacht, as she did in the original series, serves as the final boss.
  • Foregone Conclusion: It goes hand-in-hand with Anachronic Order; you can tell that some things are just going to happen from the side-stories. Shizuku's side, for example, shows that Iroha and Yachiyo are in First-Name Basis. In the main story, it isn't until Chapter 6, where they have a heart-to-heart Declaration of Protection, that they go First-Name Basis. This also means that the Wings of Magius' plan to shatter the main characters' team by brainwashing Tsuruno, Fecilia, and Sana ultimately fails because they are fine and united in the side-story but the Wings of Magius is still active because Yachiyo finds that Shizuku is working freelance for a 'shady group'.
  • Foreshadowing:
    • The Memoria She'll Definitely Be Happy is telling a memory of Iroha that Ui is suddenly asking her for a sketchbook. Not only it gives a general image of the three Magius' dynamic after Ui's disappearance, in Chapter 8, we finally see the context of that memory; Ui is the one who drew the Rumors.
    • The Memoria As A Fashion Model foreshadows the reason why Yachiyo made her contract. But why she would feel miserable and sad, yet happy if she quits? Chapter 6 explains that.
    • The unused mugs in Yachiyo's cupboard is always treated like they're belong to someone even before Mifuyu's bold intrusion in the Mikazuki House.
    • Tsukuyo and Tsukasa's sidestory is giving the first sight of the widespread class segregation in Kamihama City which, along with the context of Mirror Witch' story, gives political context of the city's magical girls' general inaction against the Wings of Magius.
    • The formation of the main characters' mug in Chapter 7 gives a symbolism of which girl can save Tsuruno from her brainwashing.
  • God's Hands Are Tied: Ultimate Madoka has become aware of this timeline; and is concerned at how it is being influenced by an unknown force. She's going to wait and see how it goes before blessing it or breaking the timeline.
  • Gondor Calls for Aid: In Chapter 6, after Touka of the three Magius successfully sways Tsuruno, Felicia, and Sana with brainwashing, Mami is sent to finish off Iroha and Yachiyo. Sayaka ends up rescuing the two, witnessing the first hand just what kind of danger the Wings of Magius pose and reporting it to her friends. The chapter ends with Momoko finally reconciling with Yachiyo. She promises to bring her own team to help Iroha and Yachiyo rescue their friends, Madoka agrees to join in with the remaining Holy Quintet (even if Kyouko insists on doing it solo), and Mitama decides to be Neutral No Longer.
    • In Chapter 7, Kanagi, the head honcho of eastern side of Kamihama decides to forgo her rivalry with Yachiyo and joins this alliance.
  • Guardian Entity: Many magical girls summon their Doppels as a seperate entity, though they're usually attached to the magical girl somehow. Kyouko's Doppel is currently the purest example of this trope, as Ophelia is not attached to anything of Kyouko's.
  • Halloween Episode: For Halloween in 2017 the game introduced the Halloween-themed Karin (who is not a limited character, funnily enough). It also a special event where characters put on a play for some young children; Kyoko and Felicia got special Halloween costumes.
  • Heroes Unlimited: Outside the ones who only appeared briefly or were implied to exist in the past, the original series only had five magical girls; with some more in related spin-offs. The game introduced twenty-two entirely new magical girls on its first day, with more being added as the game progresses. However, most of them are irrelevant to the main plot... until the very end.
  • Hidden Elf Village: Tokime Village, introduced in The Green Jasper Diviner, is an isolated rural village where the existence of Magical Girls is well known to everyone and where Kyubey is worshiped as a god. The reason why the village is so isolated is due to a Witch that the village elder controls, and after the elder dies and the Witch is defeated, the epilogue of the event shows that Tokime is slowly beginning to modernize.
  • Improbable Weapon User: Some of the girls' Weapon of Choice tend to fall into this, such as a frying pan, large garden scissors or a pair of fans.
  • Indian Burial Ground: In Mizuna Ward, there's a legend about two lovers separated by social status and one half of the pair was killed because of it. His killing ground turns out to be the place where Mizuna Girl's School stands now. The social caste bullying continues on in the school and many of the victims like Sana, Mitama, and Hanna made their contracts under the duress and despair from the abuse, bringing misfortunes to their tormentors and left with varying degrees of darkness in their personalities.
  • Ironic Echo: In the beginning of Rika's sidestory, when a guy makes fun of Hinano's height and mannerisms for being weird, Rika asks him if it's really so funny if somebody isn't ordinary. Later, when Rika tells Hinano about her sexuality and asks Hinano if she thinks she's gross, Hinano uses the exact lines that Rika used when defending her earlier.
  • Late-Arrival Spoiler: The game doesn't bother with avoiding spoilers for old characters. As early as the tutorial, which is the game's first minutes, you are presented to Homura's original self, a Walking Spoiler that in the anime was not revealed until the last quarter of the show.
    • Trailers Always Spoil: In fact, this self of Homura (referred in-game simply as her glasses version) was advertised as the game's pre-registration bonus.
  • Left Hanging: The Residential Complex event leaves behind more questions than answers. The magical girl Nanaka talks about at the end of Part 1 is never revealed - though it's hinted that she has some connection to the missing girl from the apartment complex. Of course, that is also unexplained. But see Sequel Hook.
  • Let's You and Him Fight:
    • In Chapter 1, Yachiyo makes Iroha fight a witch to prove herself capable of handling the threat level of Kamihama's witches.
    • At the end of Chapter 3, Mami sees Iroha summon her Doppel, and assumes she's some sort of witch. This leads to Iroha and Mami fighting because the previous fight against the Rumor drains Yachiyo and Tsuruno, with only Iroha being battle-capable from the taint-drain of the Doppel transformation.
    • Rena challenges Konoha to a fight in the Azalea event, mostly because Rena has Anger Born of Worry.
  • Lighter and Softer:
    • The series' aversion of teaming up is inverted due to a mysterious abundance of witches and the fact they're noticeably stronger; magical girls are better off teaming up.
    • Most of the events' plots often put the Myth Arc regarding the Wings of Magius on the backseat, even when members of the organization appear in them.
  • Magnetic Plot Device: Something in Kamihama is bringing magical girls there. In Oriko's side story, she sees Mami and Kyoko arriving in Kamihama via a spatial anomaly, something the two are unaware of. (This is referenced in Another Story, when Mami enters Kamihama without realizing it). Also, Homura sees a girl telling her to come to Kamihama...while in her own time stop.
  • Milestone Celebration: invoked The 1-year anniversary has a number of additions and special events. Perhaps the most notable event is the anniversary gacha for Ultimate Madoka.
  • Mood Whiplash: The 2018 summer event changes from more lighthearted tone to horror-esque once Homura gets haunted by a mysterious force and Madoka gets possessed. It turns out to be an actual ghost of a dead person, who thought they killed her lover.
  • Myth Arc: The overarching plot is Iroha trying to find her sister. She comes to believe the mysteries of Kamihama are somehow involved in her sister's disappearance.
  • Mythology Gag: The game has begun referencing its parody comic, Magia Report. Some event challenge battles are inspired by scenes from the comic.
  • Narrator All Along: At the beginning of the Residential Complex event, someone narrates about how they enjoy the apartment complex, ending by saying that it's their home and an important place to them. Near the end of the event the characters discover a video of a girl who went missing some time ago. The video shows the girl making a speech, and the speech is the event's introductory narration. Also, at the end of Part 1, Nanaka says her impression of the magical girl she met at the apartment complex was that the complex was their home and an important place to them. This would imply it was the same missing girl, in a variation of Something Only They Would Say.
  • New Year Has Come: The 2018 New Year Event introduces a special holiday-themed version of Madoka, as well as plots where the characters say their New Year's wishes...and participate in contests!
  • Once More, with Clarity!:
    • Tsukuyo and Tsukasa's sidestories are telling the same event, but from the point of view of the respective twin. Only in Tsukasa's story Tsukuyo introduces herself with her mother's surname, which gives context of why in Tsukuyo's story it is said that they have different names despite being twins and why they make a big deal of taking their birth names. It is also revealed that the one who saved and brought Tsukasa to the hospital is a magical girl named Kanagi and the voice that guides Tsukasa to consciousness is Mifuyu's when she talks to Tsukuyo.
    • The story of magical girl system Touka tells in her lecture is of Yachiyo's groups, but with the name replaced with alphabetic codename. Later, Mifuyu uses her power to make a visual projection of the event, showing who's who in that story.
  • One-Winged Angel: Certain Doppels manifest less as Guardian Entities and more as parts of the magical girl's body. Yachiyo's Doppel is a good example, as some of her body parts are replaced by those of her witch. It is explained that older girls are less likely to "separate" from their Witch form when summoning a Doppel.
  • Race Against the Clock: In Chapter 4, Iroha, Felicia, and Kyoko are cursed by a Rumor that will bring them misery in twenty-four hours. The time they have left is revealed by paper periodically falling from the air. The girls are able to beat the Rumor just as time runs out.
  • Retcon:
    • In Sana's sidestory, the student who bullies her is a boy until someone in the staff remembers that Mizuna High is a girls-only school and fix the scene in an update.
    • In Chapter 3 main story, a screen's text that is showing Ui's Broken Record is changed with the addition of the voice-acting; it instead shows a Morse code-like lines and dots while the Broken Record is voice-acted, streamlining the depiction of the Rumors and Rumormongers' alien language from previous chapters.
  • School Bullying Is Harmless: Averted; a lot of magical girls' backstory are motivated by school bullying. The Kamihama University-Affiliated is especially bad at this; Ren tried to commit suicide twice, Rena is very high-strung, Mito is a social outcast - all because their classmates are quite cruel.
  • Sequel Hook:
    • None of Nanaka's group's sidestories gives the conclusion of their fight against the witch that brainwashed people to do evil in Kamihama City. Nanaka's in particular reveals nothing about her revenge plan against Kyubey. The subplot instead continues on to their appearance in events.
    • The Azalea event's Epilogue shows that someone was responsble for the whole thing.
    • The end of the Residential Complex event shows the trio meeting the Azalea trio, implying their stories will entwine in the future. Also see Left Hanging.
  • Set Right What Once Went Wrong: The premise of "The Chiming Bell that Transcends Time" event is that Iroha and Yachiyo are somehow transported into medieval France where it's slowly being engulfed by The Night That Never Ends and an infestation of blatant witch attacks instigated by someone off-railing history, and they find out that in the present, what happened in France has devoured the entirety of the world.
  • Shout-Out:
    • A lot of major characters' Doppels make allusions to Kenji Miyazawa's stories, especially but not limited to Night on the Galactic Railroad.
    • During the Hinano part of Valentines event, while trying to talk to her crush, she instead spurts out "ata" a few times, on which Akira comments it's like "a legendary martial art."
  • Spell My Name with an "S": Since there is no official translation, fan translators can...disagree on some things.
    • There's a Memoria that can be translated either as "Magical Girls Who Define Causality" or "Magical Girls Who Weave Their Fate With Madoka". This is the result of a pun with Madoka's name.
    • The horse Rumor's name stumped many fan-translators. The sticking point was the word "Machibito" which means either a person who is waiting, or the person being waited for. One wiki decided to just translate it as "Rumor of the Machibito Horse", another called it the "Rumor of the Awaiters' Horse", and one fan translator decided to abandon a literal translation and called it the "Sweetheart's Steed Rumor". The official localization settles with Commoner's Horse.
  • Status Quo Is God: The event stories of spin-offs' character are taken from before their story takes place. Oriko is just in her early stage of serial-killing plan, there's no mention of Pleiades Saints or Yuuri's rampage from Kazumi's group, and in Tart's event Melissa isn't even a magical girl yet.
  • Storming the Castle: In Chapter 9, the heroes are attacking the hotel complex where the Wings of Magius are making their home base. It's a well-defended place full of Black and White Feathers, with its interior Bigger on the Inside because the Magius are using the Queen Bear Rumor's barrier to both defend and confine their super-witch Eve with the intention of letting Eve collapsing the entire place with her sheer size when the Rumor's barrier disappears.
  • Superman Stays Out of Gotham: Brought up during the Residential Complex event. At the end of Part 1 Nanaka and her team discuss the disappearances occurring at the complex. However a magical girl at the complex asked Nanaka not to get involved. Nanaka decides to comply, not wanting to get involved in a conflict over territory. The catch is that this magical girl isn't one of the main characters of the event; the apartment trio meet other magical girls for the first time in the Epilogue.
    • Ultimate Madoka herself is staying her hand because she doesn't know who is writing this timeline
  • Town with a Dark Secret: The Tokime Village in The Green Jasper Diviner, to the point where many of the Bad Ends involve Chiharu being murdered for digging too deep. As it turns out, the village elder has been selling Magical Girl wishes to politicians across Japan for cash, and once the Magical Girls "mature", they're told the truth of the Witch system to hasten their Soul Gem's corruption and thrown into the river to either drown or become witches, in which case they become food for "Yurayura-sama".
  • Two Lines, No Waiting: Several storylines end up having two main plot threads;
    • The main story plot: Iroha and her attempt to find out why her sister Ui suddenly disappeared from everyone's memory by trying to find anyone who has connections with Ui like Ui's friends. Said friends turned out to be villains whose evil plot may or may not caused Ui's disappearance.
    • The members of Nanaka's group have a shared side stories' plotline of a witch causing people to do malice on the community while they went to do their own personal businesses.
    • "And So Azalea Blooms" story event: the main trio's attempt to settle down in Kamihama City and the local magical girls' investigation of the multiple fainting incidents in the city. They come to conflict because of that.
    • "Bye, Bye Tomorrow" story event: Seika's efforts to protect her friends from finding out about the magical girl world and the mystery of a family who suddenly vanished in the Daito Apartment Complex.
    • "Cross Connection": Suzune comes to conflict with Kamihama's magical girls while Chisato and Arisa go their merry way to search for Chisato's father's old storybook. Both plots are independent with each other, but they serve as the prologue to Suzune Magica.
  • Valentine's Day Episodes: The 2018 Valentine's Day Event had special event stories for certain characters, and a cutscene that played on the holiday itself.
  • Wham Episode:
    • Chapter 6: One of Ui's friends is a leader of the Wings of Magius, Iroha's group learns the truth about witches (except Yachiyo who knew already), some of Yachiyo's past is revealed, Tsuruno, Felicia and Sana are brainwashed into joining Wings of Magius, Mami turns out to have joined Wings of Magius herself (as Holy Mami, who is not just a Christmas event costume), and Sayaka finally shows up.
    • Homura's story in Valentine 2018 is a lot darker than the others. While Madoka's story is slightly unsettling because of its general atmosphere and foreshadowing, Homura's gives a Black Feather of the Wings of Magius A Day in the Limelight. It ends with Homura having to kill the girl when she becomes a witch.
    • In August 2018, a website was created. This website said something would be announced shortly before the anniversary. Most players thought it was either "normal" Homura being added, or a Walpurgisnacht event. But few players were expecting Ultimate Madoka.
  • Wham Line:
    • From Nanaka's sidestory, where she reveals a secret she's kept to herself.
    ''Kyubey...you are also a target that I'm supposed to exact revenge on!
    • During April Fools it's revealed that Magia Report supposedly co-exists alongside the actual world in another dimension.
    Magirepo!Yachiyo: The [FM Kamihama] Rumor's radio waves are becoming tinged with magic and overcoming dimensions... And now it's interfering with the main Magireco Kamihama!
    • Walpurgisnacht being name dropped at the end of Chapter 7.
  • Wham Shot: Touka and Nemu suddenly appearing in Alina's personal story.
  • Zettai Ryouiki: Many characters have this either in the school uniform or magical girl costume or even both.
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