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  • Alternate Character Interpretation:
    • Alina raises questions on how much she's a crazy psycho and how much she's a Cool Big Sis. The incredibly different appearances between her Halloween 2017 debut and her main story chapter debut sent much of the fandom into a whiplash.
      • This is compounded in the EN server compared to the original, as while in the JP server Alina's first introduction was in the Magical Halloween Theater event as Karin's aloof yet caring senpai, the EN server's first introduction to her was in Chapter 5 as an Ax-Crazy villain.
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    • How much the relationship between Nanaka and Hazuki is either of Friendly Rivalry or full-blown hostility that both decide to hide for the sake of their less pragmatic-minded teammates? Nanaka, along with Masara, were already shown that they're willing to take a less-than-optimal option to maintain their teammates's peace of mind, however it might be different when it comes to Hazuki, who has a pretty similar temperament with Nanaka. The only thing everyone agrees on is that there's a lot of Foe Yay there.
    • Kanagi's motivation on helping the heroes fighting the Wings of Magius is called to question when it is revealed that she's planning to destroy Kamihama anyway.
    • There are several ways to interpret the reason why Nagisa didn't help her mother when she was fatally injured. Either she was making true of her vow to never again live but for herself to the letter, refusing to obey a request from someone she had disowned, and she was too prideful to take it back even though she knew she really love her mother. Or she was just too much in shock from the extent of the atrocity that she had witnessed that she couldn't help but to just stare in horror, knowing that in some part it was her fault.
  • Author's Saving Throw:
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    • The 2017 Halloween event was a series of PvP fights with special missions attached to them. These missions included things like inflicting a rare status effect, which you couldn't accomplish if you lacked the right Memoria or magical girl. There were also No-Damage Run and "finish in one turn" missions, which are luck-based even with high-power characters. Sometime after the Halloween event started, an update was made to make the missions much easier. For example, there's still a mission where you need to inflict a status effect, but it's on a Memoria you get just for playing the event enough.
      • Subverted on the NA server. Because of a bug in the same Halloween event where memoria didn't have their initial cooldown, the NA server's version of the event banned them entirely. This made the above status effect mission once again require specific magical girls to complete.
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    • Sayaka's debut banner also introduced the guaranteed 4* roll. If you haven't received a 4* magical girl after 9 times of 10 rolls, the next 10 roll will guarantee you a 4* magical girl. Of course, which girl you receive is still dependent on the RNG.
      • Even more notably, the English version, launching into a market that has always been far more skeptical of gacha-esque or "loot box"-esque mechanics, launched with the 4* safety system in place.
      • Later on, the Japanese server added Mitama Coins; you get one for each roll. For 300 coins, you can buy a single copy of the banner girl, meaning if you have saved up enough you are guaranteed to get at least one copy.
    • October 2018 introduced the first "Dungeon" type event. Each level was akin to a game board, where you moved a character from one space to another. Each space had a one-time reward. The issue was that there was no way of telling which spaces were already cleared unless you actually began a level. This fed into another problem: you needed to spend a special point in order to attempt a level. You could only have up to three of these points, after which you would have to wait in real-time for them to regenerate or use a special item. A few days after the event started, an update was announced that would allow to players to view the number of completed spaces before starting a level, as well as increasing the max number of points from three to five.
    • In more general cases, if there is a delay or more serious issue to be patched, players are usually gifted apologems for their troubles.
    • The North American server had been on an accelerated schedule, with back to back events. This caused many fans to complain about their inability to keep up and the difficulty of completing events with limited AP. In response to this, the NA devs introduced the gift of 3 50 AP pots in each daily mission (1 for clearing 2 episodes, 1 for clearing 4 episodes, and 1 for clearing 8 episodes).
    • One could argue that the very existence of the anime and manga adaptations are this for those who want the story without having to play the game. Not everyone is a fan of this move, however.
    • As a response to players being (rightfully) upset about the NA server shutting down, the devs pushed the closure back to the end of October 2020 and pushed out a "gallery" version of the game in mid-October as an update that allows players to view a gallery of their magical girls after the server closes.
    • The release of "Sister Version" Momoko and the "Charge Conservation" buff (along with the other buffs Charge was given like Charge Disc damage up) finally allows Charge to be a viable strategy by allowing the Charge combo to not be used up on Blast and Accel Discs for one turn.
  • Bizarro Episode: The fourth Tart event, "The Masked Student Council Strikes Back," drops the historical fantasy of the previous Tart events for a High School A.U. where the characters constantly break the fourth wall... for example, acknowledging that they're in a High School A.U., or Eliza complaining that Melissa interrupted her text box.
  • Broken Base:
    • The Madoka Magica fanbase seems to be very split on the announcement of the Magia Record anime. Some people are very excited, both because Magia Record has a great story and because we haven't gotten a Madoka Magica anime since 2013 (when Rebellion came out). Others are upset because we've been waiting for years for a sequel to Rebellion and they would rather have that than a Magia Record adaptation (or at least get the sequel to Rebellion first) - as it means having to wait even more. The fact that the Concept Movie was stated to be the core of a new Madoka Magica project isn't helping either, as the anime adaptation of the game could end up displacing attention from the main series.
    • Nagisa's backstory as revealed in Magia Record is... divisive, to say the very least. Some think it's great and fits well in the PMMM canon. Others argue that it's way too dark and edgy even for PMMM and more in-line with PMMM "knockoffs" like Magical Girl Site and Magical Girl Raising Project. The one thing that most people seem to agree on, however, is that the addition of Yu- a Psycho Lesbian, amnesiac, organ trafficker serial killer who also happens to be a magical girl- was over-the-top and detracted from Nagisa's backstory. Even the people who like Yu admit that she should have just gotten her own storyline instead of hijacking Nagisa's.
    • For the North American server, the accelerated schedule has been a point of contention (as well as many of the events being released out of order). Some fans like the back to back events and releases of new magical girls, while others are upset at the fast pace because there hasn't been enough time to accumulate free gems to roll in the gacha for new characters. There's also the issue of limited-time events getting in the way of players completing the main storyline or labyrinth missions, although the addition of AP pots in the daily missions has mitigated this somewhat.
    • Suzuka Sakuya's artstyle particularly her large eyes (even for anime standards) and the lack of sclera. Many find her design jarring despite Magia Record already featuring magical girls with different illustrators. Some find her design unique and endearing though.
    • The anime's focus on Yachiyo versus Iroha. Many find the changes to the story make Yachiyo more likeable than she was early on in the game, while detractors dislike how useless Iroha has been changed to be in a story where she is supposed to be the main character.
  • Catharsis Factor: PvP fights can provide this. For example, were you dissatisfied with the ending to Oriko Magica? Go on, kill Oriko with Homura, or even better, Madoka herself. Or you can kill Mifuyu with Yachiyo in Mirrors. The girls fought in PvP are not the real deal, but it's close enough.
  • Complacent Gaming Syndrome:
    • Like in similar games (such as Fire Emblem Heroes), players tend to reroll (i.e. restart the game from the beginning by reinstalling or erasing data) until they get whatever character they want, possibly a 4-star to make early game much easier. This has mostly stopped with the introduction of ability to pick a free 4-star from a limitedNote  pool.
    • The Mirrors meta tends to revolve around a few types of units. Free-to-play players or occasional spenders will often use Yachiyo and Nanaka (and to a lesser-extent Asuka) for being easily slotted, having 3 Blast discs (which is favored in PvP), and for being in a strong element as powerful Forest attackers tend to be rare. In whale territory are powerful (and often limited) Light units who have great stats and connects, such as Tart, Ultimate Madoka (whose very presence on a team renders any strategy relying on status ailments unreliable), Sakurako and Fate. Glasses Homura became popular on the NA server when her 5-star upgrade was unlocked, not because she's particularly strong, but because she's a base-4-star that everyone has and (unlike other 4-stars) you can buy her Destiny Gems in the shop for extra slots.
    • On the now-defunct NA server, it was unusual to see a team that wasn't using a Tercio formation in Mirrors. These formations offered massive attack boosts to Aqua, Flame, or Forest girls, which allowed the player to rely on advantage more effectively than with just Light or Dark girls, while still boosting a Light or Dark girl. The high stat bonus, multiple type, and lack of blast vulnerability made Brave Echelon and Attribute Deltas, formerly popular options, essentially obsolete.
  • Darkness-Induced Audience Apathy:
    • The Azalea event is so full of the heroes, especially Ayame, dying for the stupidest reasons in its bad ends. It's so bad that Ayame dying is somewhat a minor Memetic Mutation that persisted after the event, as seen in Mitama's debut event. The subsequent Gamebook events end up decreasing the effect of anti-climatic deaths by making them implied while increasing the poignancy of their nuanced Downer Ending.
    • The Myth Arc subplot regarding Kei and Yu. First appeared in the first part of Summer 2018, the two are yandere in a mutually abusive relationship that ended with a suicide pact. Kei died while Yu survived the attempt, and it'd driven Kei to possess Madoka and mistakenly attack Homura in an attempt to kill Yu. Nagisa's event reveals that Yu lost her memory from the suicide's trauma and wandering around Mitakihara as serial killer who pilfer her victims' organs for a living. The second part is especially egregious because Nagisa's story is already horrible enough without an organ trafficker serial killer mixed in.
  • Demonic Spiders: The Brainwashed and Crazy Feathers in Chapter 8. They hit really hard, always fight in groups of 6, and they can buff their attacks, use Counter, and even reduce your defense. They can wreck your team if you don't quickly take them out. After you defeat the Uwasa, they become much easier to defeat.
  • Difficulty Spike:
    • Another Story battles are much harder than Main Story when you first unlock them.
    • Side story battles also spike with each section.
    • "Howa Howa Girl"/"Wait, You Got It Wrong!" event, which introduced Mayu, was this to the entire PvE aspect due to its nature. The event had also self-contained difficulty spikes when stages involved mostly magical girls, and once again for the last 10 stages.
  • Draco in Leather Pants: Alina has found herself a lot of fans thanks to her being a Large Ham Mad Artist whose Doppel pose is a Jojo reference. Her much more humanizing relationship with Karin also makes her a popular target of shippers. However, her fans tend to gloss over her wanton cruelty and disregard for human life.
  • Ensemble Dark Horse:
    • The random NPC giving out water bottles in Chapter 4 became relatively popular, to the point of being part of a Japanese popularity poll which otherwise featured only magical girls.
    • The random Black Feather in Homura's Valentines story, to the point she was made playable, as weak as she is.
    • Ren was the star of the game's first event, and even long afterward has remained beloved for her adorable design and Shrinking Violet personality as well as an extensive character arc where she grows as a person and learns that You Are Not Alone. Her Two Girl Romantic Friendship with Rika is also full of heartwarming moments and makes her very popular with shippers. Even now, she tends to rank very highly on popularity polls in both the Japanese and Western communities.
    • Rika has a lot of fans in the Western LGBT fanbase for being a very sympathetic portrayal of a young lesbian coming to grips with her sexuality, as well as being the one to pull Ren (herself a very popular character) up from rock-bottom.
    • The Rumor of the Anonymous A.I. is the most popular of the rumors by virtue of the heartwarming, yet bittersweet story she shares with Sana. She was further given a popularity boost after being given an appearance more in line with Ume Aoki's style in the anime. One year later, she finally becomes playable in a duo with Sana during the 2021 Valentine's event, forming Rumor Sana.
  • Epileptic Trees: Not about the game itself, but the announcement of the anime and manga adaptations; some fans speculate that it is an indirect method of either testing the waters for the theoretical Rebellion sequel or a way to finance said sequel.
  • Esoteric Happy Ending: Chapter 10, the last chapter of Part 1, ends with the magical girls of Kamihama defeating Walpurgisnacht and the Doppel system remaining in place in Kamihama City, thereby saving the magical girls in proximity from becoming witches. There's just one problem, though; the Doppel system is only active in Kamihama City, meaning that every single magical girl outside of that very small radius is still doomed. To make matters worse, the Magia Record universe remains a timeline in which Ultimate Madoka cannot intervene and save magical girls, meaning that there is absolutely no salvation for magical girls outside of Kamihama City. Oddly, this isn't brought up and the ending is treated as unambiguously happy. That being said, some events after this ending show Touka and Nemu trying to expand the barrier beyond Kamihama, as well as the Magius' actions having consequences such as drawing in a vengeful invasion force from another city whose Witches were all lured to Kamihama, who want the Doppel barrer for themselves.
  • Fridge Brilliance:
    • Ever wonder why the uwasas' barrier have Japanese characters instead of runes? It's because uwasa are not creations of incubators like witches. They were made by the Magius.
  • Friendly Fandoms: It's not uncommon for Magia Record and Fate/Grand Order fandoms to be on good terms with each other due to the gameplay similarities with each other and both being distributed by Aniplex.
  • Game-Breaker:
    • In PvE, using double Madoka (one of your own and one Support unit) and nothing else allows you to spam Magia and/or Doppel attacks at a ridiculously high frequency, after only three or four turns of prep time. Madoka's Connect restores MP, and having no other fighters lets you use Puella Combos with one Madoka while MP-charging the other almost every turn, and her Magia/Doppel restores MP for both of them. In addition, her Connect heals and her Magia/Doppel give a 3-turn defense boost, letting them sponge up damage almost indefinitely. Suffice to say, this simple strategy is capable of cheesing most of the battles, including events' hard modes.
    • Alternatively, if the battle prevents cheesing with double Madoka due to something like Magia Seal or reduced MP gain, one can always use two of Kanoko/Mami to stunlock enemies. It's not as straightforward as double Madoka due to relying on RNG but it's still noticeably good.
    • Yozuru might be the best offensive unit because of the combination of multiple factors. She's a Blast Gorilla, which means she can hit a lot of enemies with for a lot of damage with a Puella Combo, and personal Memoria gives her Attack Up VI and Blast Damage Up IX (VII and X when Max Limit Break) passive. For reference, in other passive Memoria, the highest Attack Up is V and the highest Blast Damage Up is VI; the higher stat of those buffs exist only for active Memoria that's only up for one turn. This means Yozuru can hit harder than most girls for the entire battle simply by doing her sidestory (which automatically gives you a copy of her personal Memoria). Her Spirit Enhancement skills are all about hitting things even harder, destroying enemies' defense, a chance to ignore evade buff, and a chance for DoT poison debuff. Her Connect uniquely gives herself a Chase buff instead to the Connect's recipient, which means no matter which teammate attacking in that turn, Yozuru and her aforementioned massive attack stat will follow up the teammate's attack in case the enemy is still alive. Her biggest weakness is that she's relatively fragile, but she's Void-attributed so she takes no extra damage from Elemental Rock–Paper–Scissors, which also advantageous to her offensive-wise because nobody can resist her. Pair her up with Yachiyo that has a Taunt Memoria on to shield Yozuru, and watch the enemies melt when they Connect each other every turn.
  • Goddamned Bats:
    • The 2-star Memoria "What's Right Before My Eyes" and "A Once Empty World" each give 20% passive Evade when fully ascended—which isn't hard to do, since they're so common—causing normal attacks to miss you a full 20% of the time (as evade is, alongside critical hit rate, one of the few things that doesn't stackNote ). Despite the low chance, these memoria equipped on enemy units can turn any mirrors battle into an exercise in frustration because of the way they disrupt just about any plan of attack and allow the enemy units survive longer than expected, leading to undesirable scenarios where a single enemy magical girl survives to use a high-damaging puella which often ends matches in a loss. This can be countered with anti-evade effects, but many of those are still highly situational and the only passive source is on a limited availability fate weave. Considering that almost every other 2-star memoria is practically useless, this is an impressive feat for the two listed above.
    • Dark-attributed Uwasa of Anonymous Mail really like to inflict Curse to a random target. Because Curse leeches off HP by a pretty significant amount and deny any healing to its victim, with limited Memoria options to negate the debuff, the harder stages with these goats will often cause casualties among your party because they're sometimes too tanky to kill quickly. Double the frustration when the stage's 3 star condition is to keep your party in certain health.
    • Blessed Witch (Shitori Egumo/Eve) Familiar in Chapter 10. Their ability is to remove at least 10 of your MP every turn. Their presence basically prevents you from building your MP and unleashing your Magia against the boss.
  • Goddamned Boss: Breakpoint Challenge Tower Floor 34 has you fighting 9 Madoka-senpais. They don't have much HP and don't hit particularly hard (With the exception of her Magia which can one hit kill Dark Magical Girls), but there's 9 of them and all of them casts Taunt every turns, making your attack goes everywhere. If you don't blast them with Magia immediately, prepare to fight a long annoying against all of them.
  • Good Bad Bug: The Great Rainbow Orbing of 2019. On August 26, 2019, there was a bug in the North America server which gives a guarantee rainbow orb drop in the Labyrinth Awakening Quest. When the bug was fixed any rainbow orbs gained from the exploit were removed, any upgrades players made with them were kept. Fortunately apologems were given to all players depending on how much rainbow orbs they were able to retrieve from the players.
  • Harsher in Hindsight: Ashley Taylor being created as an original character for the NA server became this after the announcement of the end of service, with people fearing that she will end up as Permanently Missable Content who will not appear in both the JP and TW servers. This would end up being averted when she was announced for the JP server in February 2021.
  • Hilarious in Hindsight: Chisato Shion and Arisa Narumi are a duo consisting of a gun wielder voiced by Nao Tōyama and a twintailed tsundere voiced by Kana Ueda respectively. A couple of years later Fate/Grand Order released Calamity Jane and Space Ishtar who share the same traits and voice actresses as Chisato and Arisa. The real kicker of this is that both the second Suzune event in Magia Record and the Saber Wars II event were released around Halloween.
  • Memetic Loser:
    • Momoko has become a meme in the fandom due to many players getting "spooked" by her when trying to roll for other 4*s. This is because, as explained under Tier-Induced Scrappy, having three Charge discs makes her a lot less viable in combat than other 4*s.
    • Tsuruno does well enough in combat, but is best known for her extremely mediocre cooking. The Magia Report comic also makes fun of her for this.
  • Memetic Molester:
    • Mitama, due to her job involving fiddling with a girl's soul gem and jokingly asking Iroha to undress. Then there were the Iroha Potions from the first Mitama Special Training event...
    • Kako has come to be seen to be a lesser shade of this, given how she quickly forms very close friendships with Ayame and Felicia on the basis that they're thirteen years old like her. Some have come to see her as preying on any thirteen-year-old girl she comes in contact with.
    • Yachiyo, for being one of the very few girls over 18 and her enthusiasm about inviting younger girls to live with her. There's also that one scene where she keeps gleefully poking a sleeping Felicia's face. Jokes about the Mikazuki house gang being her underaged harem abound.
    • Alina, due to her obsession with Mifuyu's body, her suggestive facial expressions, and her borderline predatory behavior towards Felicia and Sana in Chapter 9. She's also revealed to be breeding witches in her holy form's side story.
  • Memetic Mutation: Has its own page.
  • Only the Creator Does It Right: How many Madoka Magica fans feel about the Magia Record anime when it was revealed that Gen Urobutchi was not involved.
  • Scrappy Mechanic:
    • Let's just say the way PvP matchmaking works isn't exactly good. It gets worse when there's a leaderboard ranking because you might be unlucky enough to fail the opponent's evasion check.
    • The cap on DoT debuffs like Poison and Curse basically makes the debuff-focused girls like Hinano and Hazuki nonviable against bosses; while the debuffs normally leech HP by percentage, it caps on 10k damage per tic. Because the bosses usually have inflated HP to the point of 10k damage isn't even putting a dent on their bulk, and the cap doesn't stack between different DoT debuffs unlike the percentage sap for your girls. Add to that, a lot of debuff-focused girls are Glass Cannon that they might not survive for long to pull the trick over a sustained battle, so the DoT strategy is Awesome, but Impractical at best.
    • Unlike the Awakening improvement, raising Magia level doesn't allow you to allocate the materials into slots - you need to have all the materials on hand before you can raise the level. This sometimes causes you to forget your personal target milestone and slot the materials for another girl's Awakening, only to realize that you need those materials for Magia level.
    • The 2020 Christmas event came with an update that lowered the MP cap from 200 to 150 MP, which makes Doppel spamming more viable but not Magia spamming. This has been controversial since it makes characters who are used to stack buffs with Magia less viable. This includes Valentines Nagisa and Sudachi, two of the best units for Ranked Mirrors.
  • Shocking Moments: After Arc 1 ended with the main cast alive and Disney Deaths from Mifuyu and Nemu, a lot of fans were expecting Arc 2 to do the same. That was the case until Chapter 4 where Ryo Midori is accidentally killed by Ao and it's made clear that she's gone for good.
  • Squick:
    • The circumstance of Alina's personal Memoria. Alina threw herself off a building while filming it with the implicit intention of letting herself rot on camera.
    • Mayu, in her side story, almost got molested by her infatuated, significantly older, married superior if Ria didn't interfere.
    • Touka explaining just what exactly the mechanic of Tsuruno's brainwashing is in Chapter 7, mostly through Fridge Horror with a dash of Genius Bonus.
    • Shin the Babysitter Witch has too many allusions of infant abuse and abortion than most people would like.
  • Suspiciously Similar Song:
  • So Okay, It's Average: The general consensus for those who watched the Anime adaptation and don't outright dislike it is this. For those who have watched the original Madoka Magica series but haven’t played the game, it’s been widely criticized for not living up to the original series as well as its follow-up movie adaptation, ultimately failing to recreate the magic that made Madoka Magica so popular. The fact that it strayed from even Magia Record’s original story as well as left the original show and games writer Gen Urobutchi out of the writing staff further soured opinions for fans.
  • That One Achievement: The "Connect 1 time" requirement to get bonus Magia Stones from main story missions, while not difficult on the surface, can be pretty irritating because it's so easy to forget to do it. In some cases, if you're too overleveled and using too many characters, it may end up being impossible because you can't help beating all the enemies before you get a Connect charged up, forcing you to switch to a one-girl party and redo the quest. Needing a do-over because your team is too strong is a unique sort of frustration.
  • That One Boss: Eve/Shitori Egumo in Chapter 10 is a witch that can be comparable to Walpurgisnacht. It has huge stats all across the board, hits like a freighter train, heavily resists status effects, and it casts Curse and Dispel to everyone every turn. Due to it's resistance and Dispel, Game-Breaker strategies like double Madoka or double Mami are useless against it. And it's fought multiple times in Chapter 10. The only consolation is that it only moves once per turn and it occupies all 9 tiles, making Ao E Magia very damaging against it.
  • That One Level:
    • The last challenge battle in "My Diary With You" event. It had very high difficulty, so muscling it out was just not possible, and on top of that the last wave had an enemy that cast Curse on your entire team, effectively putting you on a time limit. The only efficient way was to make them skip turns, which only few girls can reliably do. One of the viable strategies boiled down to "use Mami and pray you can Tiro Finale the last wave on turn one."
    • Also, the second half of Extra battles in Amane and Tsuruno training event. They can't be outmuscled either, and depending on the battle, you will either face familiars that hit hard and can dodge attacks, familiars that can inflict Bind or Magia Seal on you or familiars that hit hard and can curse you on top of a boss that every three turns can one-shot single magical girl.
    • Mayu's event was on its own harder than most events due to its premise, but the last stages take the cake as they start throwing magical girl teams with specific teams at you every battle, and two witches with more debuffs as the last two bosses for good measure. Some nodes could likely depend on whether or not you were able to use Magia or Doppels turn one.
      • Events like Mayu's are called accomplish events, and they are generally regarded as the most difficult event type due to health not regenerating between battles. It takes a lot of strategizing, time, and effort to clear these events due to the high difficulty of the later challenge quests.
    • Many of the Advanced-difficulty battles in Another Daze can fall under this, but special mention goes to Chapter 8-2. It's you vs. Iroha's team. On the surface it doesn't look to be any worse than the other Advanced battles, but then you almost immediately meet a barrage of skills that seems to be custom-built to protect them and cripple you. Iroha's skill gives her 20 MP each turn, which doesn't sound too bad until you realize Sana will literally protect her with her life, no matter the cost note . Felicia will debuff a random target with Defense Down, which can easily lead to them being taken down in one turn. Tsuruno will sometimes give herself Evade which can and will buy time to pick off a weakened Magical Girl. Yachiyo is the only one without a skill, but she can take out a non-Forest Magical Girl if you don't keep her in check. Combine all of that with their already high stats, and you're in for one magical hell where your only hope is absurdly powerful Support units giving you much-needed Connects and/or MP boosts note .
    • Main Story Chapter 8 Yachiyo Part 11. It's a 4-wave battle against the Feathers which are Demonic Spiders in their own rights, the Amane sisters, Holy Mami, and the Uwasa of the Flower Speaker. It's 3 boss fights in a row. Not even Events Challenge mission throws Boss Rush at you. It is so difficult even the game doesn't expect you to win without losing any Magical Girls. The heroes ended up completely exhausted after this fight.
  • That One Sidequest: The NA version of Magical Halloween Theater disabled Memoria use entirely, apparently as a response to a bug in the JP version where Memoria would lack an initial cooldown. As a result, some mission requirements were changed to not need status effects... but not all. The player is required to stun the enemy to fulfill one of the criteria, which is easier said than done: at the time of the event, there were only two girls, Alina and Hinano, that were capable of inflicting stun. Hinano has stun as a Magia effect, but that both requires building MP and having the enemies survive her Magia—a surprisingly difficult task since the enemy teams are severely nerfed, and Hinano has to be awakened to at least 4-star to get the stun effect, meaning she's probably at least level 80. Pulling this off essentially requires Madoka to charge Hinano's Magia quickly, or have her levels low enough that you could stack three Defense candies so she could set it up herself before the enemy team dies. Alina, whose connect causes about a 1/3 chance of stun upon attack, is a bit easier to work with, but good luck having this very specific 4-star girl on hand. To sum it up, you either need to have Madoka or Alina, both of which are 4-stars; or have managed to avoid leveling Hinano to the point where she can destroy an entire Fire team by herself; to have any hope of success, making this task needlessly difficult for non-paying players.
  • They Wasted a Perfectly Good Character:
    • Kuroe, a Magical Girl that Iroha knows in the anime, makes for an interesting Foil to Sayaka from the original series, particularly in their relationships with the respective leads, their wishes and how they view being a Magical Girl. Unfortunately, Kuroe is never seen again after the first episode.
    • On paper, Nemu has an interesting back-and-forth with Touka because of their personality; Touka is a very emotional prodigy scientist, while Nemu is a stoic but imaginative writer. This should've make Nemu an opposing force against Touka's claim of the hard fact that Iroha's memory about them is false because Nemu should be the one who will listen to this supposed 'delusion'. Not only Nemu is somewhat forgotten until her entrance in Chapter 7, despite being Iroha's first lead, Nemu also dismisses Iroha's claim about Ui for the same reason as Touka (in spite of aforementioned conflicting views between those two). This causes her to be a 'lesser' villain compared to Touka, and later Alina, and is basically only functioning as the antagonists' Mook Maker.
    • The Puella Magi Oriko Magica trio's side stories show that the beginning of the plot of Oriko Magica has begun in the Magia Record universe, and that Oriko is aware of Kamihama's anomalous status. At one point, Iroha and Team Mikadzuki Villa save Yuma's life. After this, Oriko, Kirika, and especially Yuma (being the adopted daughter of a major character) are conspicuous in their absence. There's speculation that they were intended to be event-limited characters, but the event couldn't be finished before the game launched so they were made unlimited.
    • A common opinion regarding Himika Mao, due to her April Fools release and the fact that she debuted in the parody webcomic Magia Report causing the game to treat her as a Joke Character.
  • They Wasted a Perfectly Good Plot:
    • While battles can be unrelated to narrative as not all stories involve battling anybody, some of them fall under this; for example the battle related to Mami sparring with Homura at the end of Homura's third sidestory is just another fight against a witch's familiars.
    • Most of the quests for unlocking Doppels are completely story-less; you just fight random familiars and then a shadowy version of the magical girl whose Doppel you're trying to unlock. There is no story involving how a magical girl unleashes her Doppel or how she reacts to it (which is full of unrealized potential seeing as how Doppels are considered a reflection of their magical girl). This is averted in a couple of cases involving magical girls who were initially low rarity and then uncapped; they're given events where they are shown awakening and interacting with their Doppel, but this is far from the norm.
    • Karin unknowingly feeding into Alina's madness has a lot of potential drama when the Wings of the Magius attack the rest of Kamihama magical girls, causing them to retaliate against the Magius in a climactic marathon battle. Karin would have the front row seat when her beloved senpai goes completely insane, and she can either strike Alina down or stop her from her path of villainy with the Power of Friendship. What happens that chapter? Karin is conspicuously absent from the final battle, fighting outside Kamihama, while Alina goes on to be Kamihama magical girls' public enemy. The thing that makes it egregious is that the story proceeds to avoid that subplot until much later - Karin has a role in one event after the chapter, and she makes no mention about any of this detail whatsoever.
    • Kuro's "Side Story" is devoid of any storyline. While it's intentional as a meta commentary on how in the grand scale of things she is an insignificant character, her side story could have given her back story on what kind of magical girl she is prior to meeting Homura.
  • Tier-Induced Scrappy:
    • Dodge Memoria were hated for how they completely dominated the PvP meta before they were hit with the nerf-bat. The issue was that there was no easy way to counter the Dodge effect and when a second Dodge Memoria was added, they could stack.
    • Defense-type magical girls are hampered by their limited use, often because they (except for Kirika) can't reliably Draw Aggro for their teammates without corresponding Memoria. As the result, their utility is hampered unless they are multi-slotted, which can only gained by rolling multiple copies, which is very expensive for higher rarity girls.
    • Charge disks are considered noticeably inferior to other two types due to the fact that charge stacks are used up all at once for a single attack, with underwhelming effects. As a consequence, many Charge-focused units perform worse than if they had more of other disks.
    • For a very long time Mitama Yakumo, the very first Void-element Magical Girl, was not considered to be worth the investment. Not only does she have low offensive capabilities while not having the defensive Connect of a tank, but said Connect actually inflicts a defense debuff on its recipient. What's more, her Magia is the only one in the game that does no direct damage, only inflicting several status effects and also inflicting Curse on herself. However, both the changes to Mirrors scoring to favor Magia teams as well as the introduction of Kimochi raids, in which her ability to build up Magia fast and debuff the Kimochi to increase your burst damage, have turned her into a very valuable asset.
    • While Fire Magical girls and the type as a whole aren't neccesarily bad, many Mirror Tier list consider being a Fire type as a downside due to the existence of strong and accesible Water type magical girls for Mirrors such as Yachiyo and Nanaka. This is mitigated somewhat on the NA server, which has "Tercio" formations that give a 30% attack boost to two girls of either Fire, Water, or Forest (and an attack/defense boost to a Dark or Light type); though this obviously makes those Water types even better, it also makes a Forest counter-team more viable, which in turn makes Fire useful. Even so, Yachiyo remains the most popular fighter by far.
  • Unexpected Character:
    • Players suspected that Magia Record would release a special character for the first anniversary, and tried to guess who it would be. Mitama was a popular candidate until she was released months before the anniversary. Then players started guessing regular Homura would be the anniversary release. Very few expected the actual anniversary character, Ultimate Madoka.
      • This character actually managed to pull this off twice. As she was the first anniversary character in the JP game, NA players assumed they were safe until the NA game's anniversary, which is in late June. It turns out that #NATempo slows for nobody, and the character was first released in late February 2020, a full four months before her expected arrival date and (as it turns out) subsequent reappearance. Cue Freak Out from the entire player base as people scrambled to get enough rolls to pull for her in February.
    • The third anniversary character was also met with widespread fandom speculation. The leading guesses were Devil Homura, who was absent thus far but had been teased in Valentine Nagisa's event; Kuroe, the anime-original character who hadn't yet been introduced in the game; and an Ui alt, on the basis that the anniversary unit has always been the magical girl in the last panel of the accompanying Magia Report (which in this case was Ui drawn as a tarako). Notably, the JP server built up the hype for the anniversary by teasing a mystery card that was a dark-type four-star (this was the first time they'd ever done this), and the game shut down for sixteen hours of extended maintenance. As the anniversary came closer and closer, diagonal Blast discs were datamined (a common meme in the months before the anniversary was that when Devil Homura came she would have 3 or 4 diagonal Blasts), followed by an icon appearing to represent every element at once.Note  Very few people expected that the anniversary magical girl would actually be not a magical girl at all, but the Lil Kyubey themself, whose card uses the player's name.
    • The release of Ashley Taylor as an exclusive character for the NA server could also apply.
    • Also applies to the crossover characters, especially the ones from Lyrical Nanoha which, unlike Bakemonogatari, isn't even a Shaft property. The Nanoha event in particular was this for the NA game, as not only were players unaware the event would even happen (due to licensing issues between countries), it happened much earlier in the NA game than it did in JP.
  • What Measure Is a Non-Badass?: Iroha gets this from some anime watchers, who dismiss her as a weak Vanilla Protagonist who generally can't win any fights by herself.
  • The Woobie:
    • Poor Sana. Abusive Parents, no friends, and a tendency to isolate herself has left her a quivering, self-loathing mess. She deserves all the hugs.
    • Also, Ren Isuzu. She has trouble speaking, and she was teased so much for it that it drove her to attempt suicide. Twice.
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