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For those who only played the English version, beware of unmarked spoilers from the Japanese version!

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When Pretty Cure meets Persona, The Girl In Twilight, Magical Girl Raising Project, Promare, Muse Dash and Summoners War: Sky Arena and some fanservice and multiverse mind-screwiness are thrown in.

"I=MGCM", or I AM MAGICAMI (read: “Ai-Em-Ma-Jhee-Ka-Mee”), is a Japanese indie Science Urban Fantasy Turn-Based Strategy Magical Girl game by Studio MGCM, which was released in 26th June 2019 on PC and 11th June 2020 on smartphones. The English version was released on 1st September 2020 on Nutaku and Johren. Play the regular Japanese version here and the English version here.

The story takes place in Shibuya, Tokyo.

Ordinary High-School Student Tobio Hakari wakes up from a strange Nightmare Sequence and finds himself in a weird version of his own room located in the middle of a vast mirror-like plane, unable to remember anything about how he came to be there. He's greeted by Kamisaman, a mysterious bossy girl whom he saw screaming for help in his nightmare, who states she owns this place and offers him to become an "Executor". Kamisaman explains that the world is in great danger from human-devouring demons who have appeared on Earth and are hunting people, causing an epidemic of "mysterious disappearances”. They invade the world through zones of distorted reality called "fluxes" that entrap people who enter yet are invisible to normal humans; the demons' victims are not merely killed, but completely Ret-Gone.

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The only thing that can stop the demons' onslaught are magical girls, who can see and enter the fluxes and destroy demons with their powers; when a demon is killed, all the people whom it had caught are restored to the world as if nothing happened to them. Kamisaman can empower girls with potential to become such using Dynamisphere, an impressively multi-purpose smartphone app she had created and installed onto all new phones; prospective magical girls are identified and offered their chance by the app. However, Kamisaman needs someone to directly oversee and guide the magical girls in the field, and that's where the Executors come in.

Before Tobio can ask why and how he ended up here saddled with this knowledge, as if on cue, Kamisaman reveals that two prospective magical girls are about to be attacked by a demon and are doomed without Tobio's intervention. He cannot go to help them directly, but he can still interact with the world as we know it using a proxy avatar in the shape of a blob-like cat-eared Mentor Mascot called Omnis, controlled from a likeness of his computer. Unable to bear leaving innocent girls to die, Tobio readily accepts this mission, becomes an Executor and, armed with instructions on how to awaken the girls' potential, rushes to their aid, unaware of just how deep this rabbit hole can go...

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Will the girls be able to save the world and discover their 'infinite possibilities'?

The game also has a Light Novel adaptation titled "Magicami ~Evil of Tail Court~" with added original side-story episodes coming out 30th September 2020. The second light novel Magicami: Evil of Flower Bad will be released soon.

Not to be confused with a French supply chain institute.

See Noein, The Girl In Twilight and Murasakiiro no Qualia for similar mind-screwy concepts; compare Senran Kagura, a broadly similar franchise but themed around ninjas.

This game was previously named MGCM. But Studio MGCM announces the rename to I=MGCM (also known as I AM MAGICAMI) on 23rd June 2021, with more in-game features and main story expansions.

See the character page for a much more detailed breakdown of tropes as they apply individually to the game's cast!

Editor's note: There's an official NSFW version of the game called I=MGCM DX. However, this version of the game has sexually explicit content, which we cannot discuss in detail due to our Content Policy and No Lewdness, No Prudishness policy. Please use only the broadest and most general of references when listing examples that cannot do without taking features from that version into account.

This game provides examples of:

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  • Affectionate Parody: The Bland-Name Product references made in the game, while humorous, aren't treated disrespectfully. Some of the themed dress sets qualify as affectionate parodies of entire genres and tropes: the Kawaii Warriors, for example, manage to lovingly parody Super Sentai concepts and tropes of the Magical Girl Warrior set to the point of being Exaggerated, for an almost recursive parody.
  • Alice Allusion: The limited-time event "Alice's Hidden World" and Kaori and Marianne's Alice In Wonderland dresses' motifs and designs are based on Alice in Wonderland.
  • Alien Invasion: Demons are dimensional invaders not completely unlike the Combine from Half-Life 2, though, obviously, without any emphasis on technology and instead magic-based. According to the New Year 2021 event, it's implied that demons invade the whole part of Japan. And with the help of the magical girls, it is possible for ordinary people (including Kaiju Defense Force) to recognize the demons and create a front for fighting demons.
  • Alliance of Alternates:
    • According to the Backstory of "Black V (Five)" (Sinister Five in the English version) co-op guild raid battle event, Omnis and the magical heroines have to cooperate with their alternate selves from other alternate universes to prevent 5 outstandingly powerful mutated demons from the Demon Realm from entering the fluxes and wreaking havoc in other universes.
    • The proposed and occasionally fan-preferred alternate, much more humane and less grimdark solution to the same problem the Sabbath battles are stated to be created to counteract, combining in some ways with Composite Character outcomes. The existence of player clans, where each player is supposed to be a version of Tobio/Omnis working in concert with one another, seems to lend this a level of validity.
    • The 2nd arc climax raid event "Raid On The Scramble" (shortened into "ROTS") features massive raid battles against Gerte demons for all players/Executors from various parallel worlds.
  • All There in the Manual: The MGCM Visual Fun Book offers quite a few extra bits that don’t appear in-game, such as:
    • A side story (presumably a backstory) about Lilly's straight-haired alternate self from Chapter 1 of the 2nd Arc in her universe.
    • Tobio and Kamisaman's biodata, which happens to confirm that Kamisaman a.k.a. Isana is Tobio's little sister.
    • Detailed descriptions of the three schools the heroines attend.
    • Many details of the game's setting which are never brought up in-game.
  • All Your Base Are Belong to Us: The events of chapters 7 through 11 deal with having to defend Takeraho Academy and St. Charles Academy from demonic invasions as White Omnis tries to find and kill magical girl candidates who haven't yet awakened to deny Tobio reinforcements. Takeraho in particular gets all but overrun by demons, while at St. Charles, the girls are able to mount a successful counterattack. Fortunately, thanks to demons acting as a Reset Button for all their victims upon death, all the damage is reversed by the end of the war.
  • Alternate Self: One of the major plot points in Magicami. Tobio and the heroines encounter their various alternate selves in the main story.
    • Here are Tobio's alternate selves.
    • There’s Lilly's straight-haired alternate self.
    • Later, the heroines are teleported into a fantasy alternate universe and meet Eeko, Iko's alternate self and Marion, Marianne’s alternate self.
  • Alternate Reality Episode:
    • Everything that isn't part of the main story and potentially limited-time events (Later limited-time events in Japanese version make them clear that the events take place in the main universe) are these, one way or another. Many side episodes are obvious parodies or take place in completely different worlds while keeping the characters, and while limited-time events themselves seem to be entirely in line with the main canon, some of the dresses awarded from them come with bonus episodes featuring this or that Alternate Self of Tobio, which clearly excepts them from the main continuity.
    • Chapter 13 adds a new kind of alternate reality into the mix.
  • Aluminum Christmas Trees: Ao and Aka being twins born at the same time yet having different fathers seems impossible. However, this phenomenon, known as "Heteropaternal Superfecundation", is a documented occurrence, although an extremely rare one.
  • Anti-Frustration Features: The later update allows players to skip replaying some stages as much as they can for Item Farming, unlike Gameplay Automation. There are two conditions to use the "skip stage" button, however:
    • The stages have to have been completed once before.
    • The skip stage system uses the skip meter gauge and staminas. The skip meter gauge depletes depending on both how many times the stage replays and the completion time on a certain stage. The meter gauge can be restored in minutes.
  • And Your Reward Is Clothes: As it so happens, magical girls' power manifests in different sets of clothing which grant their wearer different abilities. Thus, clothes become almost as important to a magical girl as her Magical Instrument; once she'd gained access to a dress, she can select it as the one to transform into using Dynamisphere.
  • April Fools' Day: When you open the game for the first time on April 1 2021, there's a live-action news video of Studio MGCM producer The Absolutely Perfect One (or JibuP) who apologizes a lot while wearing his Omnis head. In the home page, all the heroines are replaced with JibuP bending down his body a lot. Hilariously, there's a special April Fool exclusive quest, in which the players will get 1500 jewels after beating out JibuP.
  • Arc Words: "Do you believe in "Infinite Possibilities"?" note 
  • Artistic Age: The entire cast is effectively a collective Second Year Protagonist, with only two girls a grade lower and half of them actually higher; no other age measurement is given, but from this, it can be inferred that all of them are in the 16-18 age group. However, as is common with Japanese media, visually they seem to vary more, albeit within reasonable, believable bounds: Akisa's body is developing slowly and causes her to sometimes be mistaken for a middle-schooler despite being in finishing grades, while Aka prefers to cultivate the flair and attitude of a 30-year-old woman combined with late-teenage youthfulness. Girls in between these two extremes can also sometimes appear more like early-twenties-somethings.
  • Ascended Fridge Horror: If the demons can devour normal people's existences and magical girls are made different, what happens to magical girls who suffer that fate? The story eventually reveals that magical girls can be directly turned into demons after they're devoured by them.
  • Aside Glance: Occasionally happens both in the visual novel vignette episodes and in the home screen room. In the latter, the characters' animations and lines are sometimes accompanied by them turning their heads to look straight towards the viewer, even when none of their friends are in that direction, which seems particularly apropos when speaking a line that may be construed as aimed at the player; in other cases, this may count as an accidental alignment of eye direction and the camera. In the vignette episodes, however, all such glances are played as per the trope, and at least in the English version, might have an Aside Comment, particularly if it's Akisa.
  • Awesome Mc Coolname: A real-life example, the alias of the producer of Studio MGCM is The Absolutely Perfect One.
  • Balanced Harem: The connections between Tobio and his heroines are implied to be this in both bond episodes and the main story.
  • Battle Intro: Downplayed, it’s just a brief magical girl transformation of the heroines in the party.
  • Beach Episode: The Lost Holiday limited-time event, complete with bikini "dresses" for the magical girls to be obtained.
  • Becoming the Costume: In the collaboration event with The Quintessential Quintuplets, when the 6 heroines get the quintuplets' and Raiha's cosplay dresses, their personalities become like the quintuplets and Raiha.
  • Big Damn Heroes: On multiple occasions!
    • Omnis's initial arrival to empower the first magical girls already counts as an example, as he effectively rescues them from certain death.
    • Seira's first act as a magical girl is to destroy a demon who was about to kill her best friend Cocoa.
    • Akisa becomes a magical girl in order to perform another heroic intervention and save a now-expanded party.
    • The main magical girl force arriving to save the Takeraho girls and Akisa from the demon horde.
    • Prime-world Iroha appearing Just in Time to Megaton Punch a demonic dragon and save the last surviving girl and Omnis.
  • Bleached Underpants: Studio MGCM maintains two versions of the game: an SFW version and an NSFW DX version. The SFW version differs only in its lack of pornographic cutscenes and dialogues, making it more general audience-oriented. However, even the SFW version is full of Fanservice, Sex Comedy like Marianne's NSFW doujin gags and jokes about boobs, BDSM subtexts (in Marianne's, Lilly's and Seira's Sadistic Succubus' dress stories) and visual innuendo. And there's no getting around the demons' featureless yet very suggestive designs and all of the Demon Realm's flora and fauna being shaped like women's breasts, male and female sexual organs and other lewd things. Besides that, the limited-time event title and logo of Valentines Day 2021 is a parody of one of JAVs, ''Oishinbo'', yet that event is available in a regular and a DX version.
  • Bleak Level: Chapters 5 through 7. While they aren't visually darker than most other chapters, emotional tone-wise they're full of despair and can be painful to go through if one cares about the girls as Tobio does. Because of the "Groundhog Day" Loop nature of this part of the story, the chapters' battles also all take place in the same battlefield, which does happen to be fairly dark and ominous, managing to play the trope visually anyway.
  • Boss Tease: In the staff roll credits at the end of 2nd Arc, there's a picture of jumbled Kanji letters. If you understand Japanese, some demons they'll potentially encounter in the 3rd arc are based on devils from the Catholic/Christian Bible, especially Seven Deadly Sins and Legion. There's also a demonic lifeform which is based on Mara, also known as The Devil in Buddhism.
  • Breaking the Fourth Wall:
    • Often done by Kamisaman, who seems to possess Medium Awareness, hence her reason for knowing about and explaining the game's mechanics and functions to the player.
    • Very infrequently used in the form of Aside Glance and Aside Comment in character dialogue in the most lighthearted and funny parts of the game.
    • In the dress viewing room, the chosen girl will engage in idle dialogue with the player/Tobio (it's never made quite clear whether Tobio is supposed to be present as the player's avatar and point-of-view in the room, or whether it's a direct player-to-character interaction) and react to being clicked (referring to clicks as being touched with a hand). The idle dialogue varies per character and the bond level she has achieved, and ranges quite widely, with the the girls able to offer idle remarks and small talk about herself or some situation, reference the current time of day, compliment the choice of her dress and make comments related to it (only for the dresses normally belonging to the girl) or make more personal and romantic inquiries and ask the player out for a date, if the bond levels get high enough.
  • Breast Expansion: Iko and Kaori are both flat-chested, but in their Milky Farm dresses they have anthropomorphic cow designs with big breasts and Absolute Cleavage. It's not clear whether the bust size changes are magical transformations or just Fake Boobs.
  • Bust-Contrast Duo: Iroha and Kaori, two lifelong best friends, one with a great combination of generous size and non-overstated shape and the other afflicted with a perpetual A-Cup Angst.
  • Calling Your Attacks: Averted. While all moves are named, the heroines instead accompany their turns and attacks with a Badass Boast and one-liners or issue a kiai.
  • Cast Herd: Downplayed, but still present - the entire 12-girl cast is subdivided into three groups of four girls each, who are each other's closest, best friends and go to the same school together, and have some attitudes in common with one another (the happy-go-lucky, lively Arihane girls, the achievement- and performance-focused go-getters of Takeraho, and the loose, laid-back and occasionally poorly disciplined St. Charles girls). After meeting each other, they do become fast friends and get along very well with those from other schools, and interact freely and frequently, but they still share the closest bonds with their schoolmates. In limited-time event and dress series storylines, different temporary teamups of three to six girls usually form, often unrestricted by their normal school affiliations, and the stories of the related episodes focus on their actions and interactions while others are benched.
  • Cat Girl:
    • Sexy Cat Person. Iko, Iroha and Cocoa's Stray Cat dresses channel catgirls with cat ears, lower arms and feet resembling cat paws and covered with fur, including the lewder parts. Just think of the dress as Felicia-like anatomy.
    • A villainous example. Mao, a demon from some limited time events, has a black nose and both cat ears and human ears, but she doesn't have fur or a tail. You can see her in the official tweet picture here.
  • Cerebus Rollercoaster: The game starts as a colorful, vivid and fairly lighthearted demon-exterminating action game liberally seasoned with Fanservice. However, the story gets abruptly dark in Chapter 4 Episode 5 onwards with one of the heroines getting brutally killed and corrupted into a demon after her death. Omnis, desperately wishing for a do-over, unwittingly starts a "Groundhog Day" Loop, where he's the only one who remembers the previous time-loops, and quickly begins to suffer from heavy Time Loop Fatigue as he keeps seeing his beloved heroines die all over again. After they finally break the time-loop stalemate with all heroines surviving, the levels of grimdark go down a little, but things never get as lighthearted as they were before, with the magical girls constantly having to deal with weird demonic incursions, deadly bosses, the heroines' evil doppelgangers (some of them are already bad, not just corrupted ones), facing the revelation of the Multiverse and having Omnis trapped in a dark alternate universe where the girls' alternate selves are killing each other, etc.
  • Circling Birdies: When one or more heroines or demons receive stun debuff, they don’t just have stars, but also golden Omnises (instead of birds) flying around their heads.
  • Cliffhanger: The final chapter of 2nd arc ends with Vivian revealing her appearance after Nemesis Iroha is successfully defeated by Kaori and the rest of the heroines and turns over new leaf after being approached by Kaori, only to be immediately beaten by Vivian, and is then followed by a message "Arc 3 coming soon in June 2021" and staff roll credits. Many fans are curious what happens to the surviving heroines and Shibuya, and whether Iroha is able to return to her friends, Tobio gets his new Omnis avatar and both reunited with the rest of the heroines after getting killed by Iroha's Ultimate Magica Nemesis self, while Iroha gets stuck inside the White Room after Hakuri and Kokuri seem to have sabotaged the teleportation system of the White Room, right after she refuses to be resurrected back to Shibuya because she couldn't stand watching her Nemesis alternate self suffering, and she doesn't want to kill or be killed by her alternate self. Iroha has a chance to contact with her allies that she's still alive however.
  • Coitus Ensues: It appears that the DX version's NSFW cutscenes in the main story and bond romance arcs were inserted into already complete SFW sequences. As a result, while some of them fit in organically with the story and seem to tie in well with what's said and done by the characters outside of it, quite a few other cases are more awkward and not very well-fitted-in, making a lot less sense for the situation and in dissonance with the dialogue outside of themselves.
  • Color-Coded Elements: Naturally. Each element possesses an immediately obvious stereotypical colour identifier, visible in unit icons and portrait backgrounds and on the demons themselves, and magical girl dresses usually tend to reflect their element in a similar fashion at least somehow. Fire is red/deep orange with yellowish-orange accents, water is deep blue with sky-blue accents, shock is yellow with teal-green accents, light is off-white with some greenish/chartreuse admixture and with cyan-like/deeper yellow accents, and darkness is deep velvety purple with lighter vivid purple accents.
  • Colour-Coded for Your Convenience: A key part of the game's interface design, as is to be expected. Notably, each magical girl has her own fixed "proprietary" colour theme, which the background of the dress viewing room assumes when the respective girl is selected; the portraits of their dresses change colour to fit the dress elements, but they still retain their own theme as well.
  • Comic-Book Time: The heroines don't age or graduate from school, although they have birthday celebrations every year. The heroines' alternate selves in some dress episodes don't age, although they're pirates, brides or leviathans in those parallel worlds, while Tobio has his aged versions in those universes. Unfortunately there are fans who are trying to find any reasons why they never graduate, which leads to several unpleasant theories.
  • Cool Gate: The Abalones are a rather unusual example, but fit the bill entirely.
  • Cool School: Takeraho Academy is an elite school for the rich and overachieving, and seems to offer well-above-average standards as well as commensurate well-above-average expectations. Meanwhile, the St. Charles Academy is a sort of "liberal arts" high school dedicated to creative pursuits for creative schoolkids... and its laxness ends up responsible for shades of Sucky School as well.
  • Composite Character: Tobio/Omnis's Merged Reality-causing powers effectively create a harmonious mix of two universes' versions of the same people, including reconciling whatever's different in their memories. As it later turns out, the girls may have already been this prior to his first use of the power, as they all remember the events of the bond episodes with Tobio, and he had flashbacks to them from the start. Furthermore, this would mean Tobio himself is also this, as he very dimly and vaguely remembers each story from the start, despite them having occurred in alternate dimensions.
  • Concept Art Gallery: The official visual fun book of MGCM can be preordered online. Unfortunately, it's only available for a limited time.
  • Content Warnings: In the DX version, NSFW cutscenes have a distinct icon from normal ones, marked with a pink palette and a heart replacing the Omnis face. The scenes which happen during the story are further prefaced with red warning screens with intensity ratings in various categories informing the player just how horrible the scene about to take place will be (for example).
  • Costume Porn:
    • One of the foundational pillars of the game is the collection of dresses for your magical girls to wear, with each dress granting her a separate moveset and elemental affinity. These come from gacha rolls and limited time events in, and include, but are not limited to: police uniforms, Oni costumes, cheerleader costumes, swimsuits, labcoats, pirate captain dresses, bride gowns, etc. All together there is a dizzying variety of what the girls can end up wearing. Many (though not all) costumes can get fairly revealing thanks to Vapor Wear, general stripperiffic designs and opportunities for Panty Shots.
    • The game comes with a viewing room where any magical girl can try on any of the many, many costumes of the game after they are unlocked, with normal restrictions for each dress to only be worn by the girl it was originally made for lifted. The dresses adjust to fit the girls' occasionally very different physiques.
  • Crossover:
  • Custom Uniform of Sexy: While none of the girls wear their school uniforms the same way, some of them make sure to show off a lot more of themselves in the process:
    • Iroha's skirt is fairly short, with its rear reaching only just below hers. When she sits down in her customary legs-extended-forward pose, it's easy to see all the way along their shapely length. Kaori and Seira wear their skirts similarly short, but tend to assume more modest poses and not show off as much as Iroha does, consciously or not.
    • Aka and Hanabi each wear a warm long-ish top (a sweater and a hoodie respectively) extending below their waists, with a school skirt all but completely hidden under its hem, making it look as if they're going bottomless save for it.
    • Eliza emphasises her legs with garterbelt-suspended stockings.
    • The queen of this, however, is Lilly. She purposely wears a shirt that seems too tight for her ample assets so that it stretches open against them and produces a Cleavage Window offering glimpses of her bra, and furthermore keeps its top side unbuttoned and held up only by her school tie on her neck for a clear view down her cleavage from the top. She also wears her skirt fairly short, and loves to sit and pose in ways that leave her modesty concealed only by the sleeves of a tied-down hoodie she wears around her waist over her skirt. This is Discussed in the game by Seira.
  • Cute Bruiser: The magical girls are granted a limited form of Super Strength and Super Speed, mostly not to true superhero levels but still far eclipsing the physical capabilities of even the best athletes. They're able to lift objects and effortlessly handle weapons that should be far too large and heavy for them and jump across very impressive heights and distances.
  • Dark World:
    • Chapter 13 onwards take place in one. Kamisaman describes that parallel world like this:
    Kamisaman: The world of losers, covered with brilliant red crystals. This is what it means to lose to demons. If you don't want to do this, fight to die. Eh, what are the crystals? Huh, of course it’s natural...
    • The alternate reality of the Gal Army dress line: it takes place After the End due to exponentially growing demons causing the collapse of civilization and exterminating most humans, forcing the few remaining survivors to constantly fight for their lives and lead grim militarized existences. In dress episodes, the girls are actively using (invisible) firearms to gun down demons, and it can be inferred from dialogue that the three dresses of the set are the only surviving magical girls of that world.
  • Darker and Edgier:
    • To an extent, the St. Charles group compared to the Arihane and Takeraho teams. Where Arihane girls are a quirky and sweet Ordinary High-School Student team and Takeraho gives us a magical Student Council, the girls from St. Charles are a lot more disunited and undisciplined, still friendly but with many prickly personal hangups and sometimes bordering on being Japanese Delinquents.
    • Hanabi stands out among the entire cast, even among her fellow St. Charles magical girls. Where others are, at worst, Troubled, but Cute, she also qualifies for that, but takes her bad girl side much further, engaging in illegal gambling, blackmail rackets and acting like a teenage Loan Shark to her fellow schoolkids and even adults. Her personal bond arc is also MUCH darker than any of the other bond stories. She is still ultimately pure at heart and a committed magical girl, but darn can she be dark and menacing in life and on the battlefield.
    • Some of the dress collection themes and limited-time events are lighthearted or funny, but others can be surprisingly grim and rival the Magical Girl Genre Deconstruction main story in darkness.
  • Death by Cameo: In the limited-time event "Manual of The Dead ~Can U Celebrate?~", Studio MGCM producer The Absolutely Perfect One appears as an idol producer who got brought by the heroines in order to fulfill the zombie bride version of Kaori's marriage request. When he refuses, he is Killed Mid-Sentence, complete with a Gory Discretion Shot and horrified reactions from the characters.
  • Debut Queue: Overlaps with Recruit Teenagers with Attitude. Iroha (no, not that Iroha) and Kaori form the foundation of the team, being recruited by Omnis as part of their rescue in the very beginning. As the story progresses, they meet others who display potential to become magical girls, and all of them eventually wind up joining the party little by little over the course of the first arc, with the final girl joining shortly before the conclusion.
  • Decomposite Character: According to the official MGCM Visual Fun Book, Hanabi's early design is a combination of Marianne's glasses and bust size and Hanabi's hairstyle, as seen in a fan 3D model of Hanabi's early design based on the Visual Fun Book.
  • Decon-Recon Switch: MGCM manages to both deconstruct magical girl tropes in a similar vein to Puella Magi Madoka Magica and play them entirely, lovingly straight similar to Pretty Cure. Sometimes it happens to the same tropes, but at different parts of the story, often resulting in direct Reconstruction, while otherwise there are elements which are deconstructive coexisting with elements that are reveling in what's considered "normal" for the magical girl genre.
  • Disc-One Nuke: While some may assume UR dresses always outdo SR ones, the move set each dress grants is ultimately more important, and several of the default SR dresses have impressively powerful ones that make them competitive and sometimes uniquely superior.
    • The very dress you start with, SR Magica Iroha, comes with 3 damaging attacks that can, respectively, inflict a 70% attack debuff, stun and the burn status effect, which makes the target take more damage. The attack-lowering and the fairly reliable burn application combined with its own respectable damage output make it a favoured and powerful choice for the Tsuchigumo battles.
    • SR Magica Ao deals more damage and has a very high chance to apply 70% defense reduction and the silence status, which locks out the target's non-basic moves. Both of these once again make this dress a fixture at the top ranks of the leaderboard for damage dealt to Tsuchigumo thanks to the ability to prevent its turn-wasting stun attack while making it take much more damage.
    • SR Magica Akisa has fairly low attack stats... but can cast a very potent 3-turn 70% attack and defense buff on your team. This can even the odds in cases of bad elemental matchups, debuff spam by enemies and level disparity, and makes this dress a common enough sight in the competitive PvP leaderboard alongside powerful UR options, as PvP battles sometimes don't even last for said 3 turns.
  • Does This Remind You of Anything?: Almost everything related to the Demon World, and to a lesser extent the demons in general, is unquestionably suggestive-looking, being shaped like parts of human reproductive systems or "adult" toys. The colossal mushroom-trees seen in the background at open field battles in the Demon World happen to look like huge streams of white pluming into a fountain high in the sky. The Fool's Abalone/Honey Abalone take the grand prize, however, managing to combine ''many'' layers of suggestive shapes, imagery and properties into one backpack-sized creature that happens to serve as the setting's form of Portal Network.
  • Do Not Spoil This Ending: A Leaning on the Fourth Wall example in Kamisaman's loading screen information:
    Kamisaman: Requirements for becoming a magical girl? Well... only girls who have hidden potential with you... Aah, jeez! I can't spoil that kind of thing now!
  • Double-Meaning Title: There are many ways interpret the title, including Fun with Acronyms and Pun-Based Title:
    • If you look closely, the spacing between "C"-"A" and "M"-"I" is greater than between other letters. If read like normal words, it becomes "Magic Am I" or "I am Magic" in reverse.
    • The title of the original soundtrack album is "The Music and The Game Creates Magic".
    • If you read the title as romaji in Japanese, it becomes "Majikami" ("マジ神")which is slang for "God-like".
  • Dub Name Change:
    • Some event names differ between Japanese and English versions, such as "Black Five"(J)/"Sinister Five"(En) and "Demon's Babel"(J)/"Demon's Tower"(En).
    • The two magical girls with English-based names got a clarified transliteration: Cocoa and Lilly.
    • In the English version, instead of using the original Affectionate Nickname for Marianne (which happens to be Mario), Lilly calls her Mar-Mar. Zigzagged, since some of the episodes also use the original Mario nickname.
    • NPC example, Naitou-san is changed/expanded into Gwen Knight.
    • Woolseyism-style changes to texts and dialogue with Punny Name references to other franchises abound, as the Japanese puns made with them mostly wouldn't make sense in English.
  • Dynamic Entry:
    E-H 
  • Elemental Powers: All magical girl dresses (and some demons) are divided among five elemental affinities: fire, water, electricity, light and dark. Their attacks are accordingly themed and inflict various status effects mostly (though not exclusively) associated with this or that element.
  • Elemental Rock–Paper–Scissors: A core part of the combat system. There are two "sets" of elemental relationships - the triangle of fire, water and electricity, and the two-way street of light and dark; the first set's weaknesses are fire->electricity->water->fire, and light and dark are weak to each other only. Outside their respective sets, the elements are neutral, e.g. a water dress does not resist nor take more damage from light or dark ones, and while "resisted" elements do less damage, they are still possible to use successfully. Each magical girl dress is considered to belong to an element, but demons can be unaffiliated (represented by being monochrome) or have elemental affinity as well.
  • Evil Tower of Ominousness: The Demon's Tower (or "Demon's Babel" in the Japanese version) monthly-reset dungeon, a colossal cloud-piercing skyscraper filled with zombified versions of the heroines, normal demons and powerful bosses.
  • Excuse Plot: Most of the game is the inverse of this, with the plot being a core point of appeal and attraction for the playerbase. However, the Sabbath battles (the game's Player Versus Player mode) is given an attempted justification in the story as a sort of ultimate goal of the magical girl gathering and a required There Can Be Only One-type Deadly Game elimination contest to determine one Executor to be crowned the next Kamisaman, with the Executors' and magical girls' lives on the line. However, it only comes into the fore at the end of the very last episode of Chapter 12, after which the plot abruptly shifts to an Alternate Dimension (whose theme also happens to be a Deadly Game) and leaves no mention of that, making its introduction and explanation abrupt, hurried and very hazy. It doesn't fit well with the rest of the game's thematic emphasis on Merged Reality, demon slaying and the preservation of magical girl lives, and makes for an abrupt darkening of the tone, making Kamisaman seem little better than Kyubey or the Admins and the whole story much bleaker and more Cosmic Horror-esque than it otherwise is. As a result of this combined lack of attention and tonal clash that would risk darkness-induced apathy, players tend to treat the Sabbath subplot as Play the Game, Skip the Story and focus on the rest of the plot instead.
  • Eye Color Change: The heroines’ pupils are dark colored, but when they’re transformed into magical girl warriors, they turn white.
  • Eyedscreen: The action select menu during battles features the bottom left corner of the screen taken up by an eye-focused face shot of the girl you're currently choosing the action for, displaying an expression that exemplifies her personality and attitude: from Iroha's Hot-Blooded stare full of determination, to Seira's aloof half-lidded glance, to Eliza's massive crooked grin full of combative anticipation and Aka almost looking like she's feeling, um, really good.
  • Fan Disservice:
  • Fanservice: A core selling point of the game. It's rated 17+, after all.
    • Several of the girls are very generously endowed for their age, and those who aren't are very shapely in their own ways. Either way, all of them are more than easy on the eyes. The home screen set at the karaoke bar booth can result in plenty of fanservice due to this. Depending on which girls are chosen for the screen and in which order, they can end up giving quite a view with the relaxed sitting positions they assume — after all, from their perspective, nobody's looking.
    • Many, though not all, magical girl dresses tend to the stripperiffic and sexy side of the spectrum, with far too many examples to count. Their basic uniform Minidress of Power and its evolved variants are nothing out of the ordinary for the Magical Girl genre, but a considerable number of event-related dresses do qualify. It's entirely possible to have your magical girls slay demons while wearing nothing but bikinis, should you get the right dresses. On the less skimpy side of the spectrum, all of the dresses are designed to look just plain beautiful, both by themselves and on the girl wearing them. Common standout features can include Showgirl Skirt, Of Corsets Sexy and Zettai Ryouiki.
    • The game is based on 3D models, and all of the girls happen to be blessed with Jiggle Physics. While it's only realistic for the busty Aka, Lilly, Iroha or Cocoa, even the girls on the smaller side or near-flat ones have their tops jiggle if they make sudden sharp movements. Interestingly, this does not apply to the demons, whose bodies seem to be modeled as completely "solid".
    • Some of the camera angles shown when your girls move to attack offer a momentary upskirt glimpse. Cocoa is particularly heavy on this, with her heavy melee attack causing her to completely expose her lower half in a spread-legged jump. Given her personality, this may not be an accident.
    • The game offers a "dressing room" mode, where the player can dress the girls in any of the available costumes, with the usual restrictions on who can equip what lifted. It allows free turning and zoom for the camera, and while its downward range is capped at some 45 degrees, it's still sufficient to get under half the skirts. The girls can also speak to the player of their own volition, and be interacted with in limited ways by clicking on their heads, bodies and chests, resulting in different reactions depending on their character traits, dresses and personal bond level.
    • There's the DX version's additional hentai content, though some of it is much more at home in the opposite trope.
  • Female Fighter, Male Handler: Times twelve, at least on the fighter side. Tobio is eager to help and protect the magical girls under his care however he possibly can... but regrettably for him, all he can do is act through Omnis, using his reality-warping but highly situational powers and providing advice and coordination to the heroines. To their credit, the heroines come to see this and appreciate Omnis's support, understanding he'd love to do more but cannot. At least in one of commercial commemoration skits, Tobio thanked Kamisaman to meet his heroines directly for a day.
  • Festering Fungus: Covers the zombies encountered in the Demon's Tower, to a horrifying effect , as these are supposed to be alternate, formerly normal selves of your beloved protagonist girls incurably enslaved by the fungal infection.
  • Fiery Redhead: Played with, but the three characters whose hair is a shade of red (ranging from soft yet vivid pink to rich reddish magenta to pure deep red) are each a different flavour of passionate, intense and energetic personalities, and in two cases out of three, serve as their respective sub-teams' leaders.
  • Flechette Storm:
    • Enbi, the demon of the week from Magicami ~Evil of Tail Court~ light novel, summons lots of knives to attack the heroines.
    • A heroic example, Demon Suit Enbi dress for Iroha (which can only be obtained by inserting the serial code from the light novel above) grants her "Glint Knife" skill, which allows her to summon knives from all-directions at one target.
  • Flying Brick: Iroha's Ultimate Magica dress lets her fly, fight enemies with powerful punches and kicks, and use magical Beam Spam.
  • Foregone Conclusion: Seira's big sister Aria Sodeshiro died in the car accident some time before the start of the game, which is an important point for her character's psychology. Chapter 10 of the 2nd arc presents an episode about Seira's past between her and her sister when she was still alive.
  • The Foreign Subtitle: "Through the Flux" is appended to the title for the English release.
  • Four-Element Ensemble: At most, four units can participate in a Magicame battle - and all magical girl dresses, as noted above, have an element they're associated with. While Elemental Rock–Paper–Scissors sometimes make it desirable to have one element dominate in a party or have all dresses correspond to it, oftentimes the demon force also fields different elements, and it's very likely that the player's party will end up playing this trope straight.
    • In addition to this, the main dress line (the Magica meta-series) is coded to a specific element per girl, which happens to clearly correspond to that girl's personality traits, their elements directly reflecting their temperaments. While it's possible to end up with multiple of the same element in a party of Magica dresses, their roles also split up so that it's not very common.
  • Four-Temperament Ensemble:
    • The Arihane girls: Iroha is the Choleric, Kaori is the Phlegmatic, Cocoa is the Sanguine and Seira is the Melancholic.
    • The Takeraho girls: Ao is the Phlegmatic, Aka is the Sanguine, Eliza is the Choleric and Akisa is the Melancholic.
    • The St. Charles girls: Lilly is the Sanguine, Marianne is the Phlegmatic, Iko is the Choleric and Hanabi is the Melancholic.
  • Freemium Timer: Two versions of the "regenerating energy" variety govern the game's pacing, one for normal PvE fights and a separate one for Sabbath battles. During the Black/Sinister Five event, a separate energy meter exists for fighting them. As expected, it's possible to regain energy using regenerative items, which can be stockpiled and are (fairly generously) awarded as login gifts and rewards for daily missions or can be bought for premium currency. The PvE meter regains a point every 6 minutes, and the PvP one every 60 minutes; the former has an initial maximum of 30 points but expands the pool for every new level the protagonist gains, also refilling the entire set in the process, while the latter remains fixed at 10 points maximum.
  • Freeze-Frame Bonus: The animated opening for Magicami is impressively action-packed, and it can be hard to pick out specific things from the colourful and vivid insanity before you. However, if you slow it down and check frames more thoroughly, there's a surprisingly vast amount of detail put into shots and scene details that are on the screen for a split second, and quite a lot of Foreshadowing for almost every chapter and Tobio and Kamisaman's identity and relationship scattered all across it.
  • Frills of Justice: The Game. MGCM is built on the premise of collecting a constantly expanding variety of magical girl dresses, ranging all the way from bikini swimsuits to Pimped-Out Dress material that puts wedding gowns to shame. With 12 potential wearers of such dresses each getting their own versions, the potential for dress variety, with and without frills, eclipses any other Magical Girl media made to date.
  • Frilly Upgrade: The difference in dress rarity is made most apparent via this. N-rarity dresses are just the girls' casual home pyjamas, R-rarity dresses are their normal clothing such as casual-day-out wear and gym uniforms, SR-dresses are true magical girl Frills of Justice territory, and UR-dresses are a direct step-up above those with many of the features you'd expect from a post-Mid-Season Upgrade, Super Mode-esque late-arc magical girl dress. The Evo Magica/Magica 2019 is a "spiritual" upgrade compared to the standard dresses, being visually near-completely distinct, but many side-series dresses' SR and UR offerings play this trope 100% straight when set side by side.
  • Fungus Humongous: Much of the Demon World's "plant" life appears to be some form of this, although most of them look decidedly different from what one'd expect from fungi on Earth.
  • Fun Size:
    • Chapter 15 of the main story introduces Mini Omnis/Komnis, the smaller, adorable version of Omnis that Tobio controls with.
    • Every time you participate in the Endless Battle season, you'll get at least one minion aura a.k.a. an aura of the Super-Deformed version of a demon/boss the heroines fight in Endless Battle, depending on the season. For example: the Season 1 enemy is Tsuchigumo, so when the season is over, you'll get minion Tsuchigumo pet aura, etc.
  • Gameplay and Story Segregation: Although some aspects and modes of the game are justified by The Multiverse setting, there are some segregations:
  • Gameplay Automation: The game has an autoplay button, which allows players to engage in Item Farming without having to manually fight the battles. In a way, this is Justified: as the player is represented by Tobio/Omnis and he plays the role of a Non-Action Guy Mentor Mascot strategist with the girls he leads doing all the fighting, this can be seen as the heroines needing no further input from Omnis and fighting on their own without his instruction.
  • Geodesic Cast: Downplayed, but each of the three sub-groups as divided by school affiliation features an impulsive and passionate red/pink-haired fire-wielding girl and a brooding, introspective and introverted purple-haired dark-element girl. While each version differs substantially, the similarities are apparent at first glance.
  • Given Name Reveal: Kamisaman's real name is Isana.
  • Gut Punch: The game starts off in a mystery-tinged, but relatively lighthearted fashion, greatly resembling the tone of a Pretty Cure season beginning. The plot has the time to cover a few lows and highs and thrills and establish an overall consistent tone. Then comes the finale of Chapter 4, fittingly titled "How Normal Ends"/"The End of Daily Life". Kaori is horrifically killed by a stray demon and is transformed into a demon herself due to the party's lax discipline, causing a shocked and despairing Omnis wishing to undo this to seemingly reset the day's events to a couple hours earlier. The next couple of chapters are a nightmarish "Groundhog Day" Loop where, instead of Kaori, first Seira and then Lilly are killed in other, no less disturbingly brutal ways, and eventually all of the girls die every time Omnis wishes to do things over. When the loop is finally broken, it's further revealed that it was not time being rewound, but new realities being superimposed on the world by Omnis's power, and though the deaths have been undone, all the copies of magical girls who were turned into demons did not get undone and still remain in the new world as enemies. Nothing in the game prepares you for this, and the shock can be enough to scare off those who weren't expecting this level of darkness and high-stakes drama from a fanservice-based game.
  • Hair Color Dissonance: Iroha's hair color in her 2D model and most of the 2D art featuring her is caramel brown. However, her 3D model's hair colour is a warm magenta-red.
  • Heroes Gone Fishing: When the heroines don't fight demons, they sometimes go to the mall, Finland, the beach, etc. Though they still fight demons even when they're on vacation.
  • High School Rocks: The Arihane Institute, unlike the more specialized Takeraho and St. Charles, seems to emphasize this instead. It's described as "extremely normal", but is blissfully light on all the usual issues plaguing schools, and most students attending it are entirely happy and joyful.
  • Horde of Alien Locusts: In a way, this is what the demons are. While they don't travel across space, they do shift between dimensions seeking more worlds to consume, infest alternate Earths, and prey upon humans in order to power their Bizarre Alien Biology.
  • Hospital Hottie: Two dress lines, one courtesy of a limited-time event about Nymphs stealing cute nurse and doctor clothing from the local hospital, and the other being Akisa, Eliza and Ao's cosplay of choice for Halloween. Funnily, the two lines share two overlapping members (Ao and Eliza). In Tobio's Imagine Spot for the first line, Eliza plays this to the hilt.
  • Hot Springs Episode:
    • There's a (strange) hot spring at the very top of the colossal Demon's Tower, which is where the final battle against the Griffon takes place. After the fighting, the spring fills up with water, and the magical girls use it to relax, recuperate and titillate the player before they return home. The water also imparts random memories from the victims of the tower's denizens, a different one being seen every monthly dungeon reset.
    • The Onsen Nymphs dress collection, regrettably not encompassing all of the girls.
  • Hot Witch:
    • The theme for the Halloween costume lines, to little surprise for a Magical Girl game. The first line in particular combines some witchy attributes with a getup skimpy enough to look more like a fairly immodest swimsuit.
    • Aka tends to turn any witch-like dress she is given into an exercise in this, in no small part thanks to her attitude and behaviour.
    • In Chapter 13 of 2nd Arc, Vivian, who is a reality-manipulating witch and is responsible for unexplained multiversal teleportations of Omnis and his heroines (including White Omnis incident), is revealed to be this.
    I-L 
  • Idle Animation:
    • All demons (except some bosses in limited-time events) keep on dancing in battles for no apparent reason, which the magical girls sometimes discuss. The girls themselves make do with combat-ready stances unique to each and only shift themselves a little.
    • If a girl gets hit by the Confusion status effect (usually caused by Light-elemental demons), she will also begin to dance like the demons do. However, she'll only attack demons still.
  • Impaled with Extreme Prejudice: A non-sharp weapon example. In Chapter 12 Episode 5 of the 2nd arc, there's a Wham Shot when main universe/prime world Iroha and Omnis both are impaled by a deadly Saint Anger punch through Iroha's chest by her Nemesis self a.k.a. the Ultimate Magica self, who has become a Fallen Hero. You can see the fist emerge from Iroha's back, while Omnis gets simultaneously disintegrated into black liquid and splattered on Kaori. Thanks to Plot Armor and the Death Is Cheap setting, the next episode reveals that Iroha is revived by being teleported into the White Room by Kamisaman, while Tobio is fine, because Omnis is just his Remote Body.
  • Improbable Weapon User: As befits magical girls, each of the twelve protagonists has her own special weapon called a “Magical Instrument”. However, almost none of them are something one'd expect a magical girl to wield:
    • Iroha wields a giant paintbrush.
    • Kaori wields a giant plume pen-shaped sword, the plume forming a kind of blade.
    • Cocoa wields a "No Entry" street sign pole, somewhat bent and with graffiti scrawled across it. Aside from striking with it, she uses it to fire blasts of magic as if it were a Chainsaw Grip BFG.
    • Seira wields an upright vacuum cleaner.
    • Akisa wields a giant old-fashioned bronze key.
    • Eliza wields a retro microphone complete with a stand.
    • Ao wields a massive hunk of metal bashed together from rebar and a steel frame as big as she is tall, making for a cross between a bludgeon and a BFS.
    • Aka wields a giant hairpin.
    • Lilly wields an electric cello, attacking both with its sharp stand tip and by playing magical notes.
    • Hanabi wields a missile, alternating between treating it like a Magic Staff and a bludgeon.
    • Iko wields a giant lollipop.
    • Marianne wields a Parasol of Pain.
  • In-Series Nickname:
    • Omnis accumulates quite a few nicknames thanks to being treated with (various degrees of) affection by the heroines; some of them are Om-om, Ombre, Ommy and Kitty.
    • Kaori is called Kaorin by Iroha; a fairly common Japanese nicknaming pattern for lifelong best friends such as them.
    • Cocoa’s nickname is Coconyan. Unlike all others, it's effectively self-given; Cocoa has quite a thing for nicknaming in general, and loves to weave "-nya" and "-nyan" into her speech whenever she can (including names, resulting in nicknames like "Iko-nyan"). Mostly used by Iroha and the more affectionate girls.
    • Eliza regularly calls herself "Chan-sama" note . She's quite fond and proud of her Ojou traits. Other girls frequently call her Princess/Ojou-sama.
    • Marianne is sometimes called "Mario" by the other team members courtesy of her best friend Lilly. The English version initially replaced it with "Mar-mar", but over time both nicknames ended up in use across different episodes. There's also a third nickname for her occasionally in use, "Mari".
    • In turn, Marianne sometimes appends her Verbal Tic to Iroha's name, resulting in "Irohasu".
    • "Riri-pyon" for Lilly's depressed Alternate Self.
    • "Nabi-pan-pin" for Hanabi, courtesy of Cocoa. Almost surprisingly, hearing it made Hanabi smile.
    • "Tobiocchi" for Tobio, again courtesy of Cocoa.
  • Interface Spoiler: The post-1st anniversary main loading screen image appears to be the demonically corrupted alternate selves of Ultimate Magica Iroha and Magica 2020 Evo Kaori, so many players think that they're the final bosses of the 2nd arc. Subverted, as both Chapter 12 and Chapter 13 of the 2nd arc reveal that "dark" Kaori is neither slain, corrupted or an alternate self. She's actually the main universe Kaori, who earlier gets transformed into "Beast Kaori" after she is splattered by Omnis' black liquid, and the actual Final Boss is Nemesis Iroha a.k.a. the Ultimate Magica self of Iroha, who has become a Fallen Hero.
  • It's Raining Men: Near the end of the opening animation, all the twelve heroines dive into the skies without parachutes or any landing equipments and land on Shibuya Scramble Crossing safely. Marianne, one of the heroines, lands with her parasol weapon.
  • Japanese Delinquents: A theme for one of the dress sets from a limited-time event. While the event is about the magical girls joining the filming of a delinquent-themed show and ending up fending off Nymphs, the dresses' alternate reality episodes present a world where three of them are actual youth gangsters similar to bosozoku.
  • Killing Your Alternate Self:
  • Land of Faerie: A dark, but still fey version in the form of the Demon World: a universe whose possibility is "what if the entire world was demons?" — the demons' home dimension. While it's foreboding and eerie as befits a home of predatory dimensional invaders, it's beautiful in its own way, with mosses and growths in all colours of the spectrum and alien landscapes, and a colossal demonic city mirroring Tokyo.
  • Leaning on the Fourth Wall:
    • Akisa's home screen dialogue, at least in the English version, sometimes seem to display a measure of half-subconscious Medium Awareness, as she complains about an unknown compulsive force making her stay in the karaoke room and driving the magical girls' behaviour in general.
    • Iko remarks on the projector screen in the room showing the weirdest stuff (the screen serves as a Diegetic Interface element displaying current news and event notifications, often featuring images of the girls themselves), and Seira openly wonders who and why could possibly be showing this information, and to whom.
    • In the crossover event with Steins;Gate, Daru, one of the protagonists of said game, says in his first comment when he meets the protagonists from MGCM (that coincidentally fits well, as MGCM is generally labeled as an eroge in both the regular and the DX versions):
    Daru: I can't believe there are so many girls... It's an eroge.
  • Lighter and Softer: Most limited-time events, and certainly the romantic bond stories, are this in comparison to the Magical Girl Genre Deconstruction main storyline. In general, any event where the Nymphs are involved seems to be guaranteed to be this.
  • Location Theme Naming: The main story's chapters are all named after significant streets of Shibuya, Tokyo; the translation to English left some of those titles worse for wear, but the placenames are still readily identifiable and serve as further grounding for this game in its main area of events.
  • Loot Boxes: Gacha is the main mode of acquiring the game's huge variety of dresses (outside of that, limited-time event dresses are gained directly from the event and its reward dispensary, and each newly recruited magical girl immediately grants her default SR dress, meaning the player will have, at the very least, 12 options to choose from at all times). Thankfully, it's fairly bearable - free roll tokens are commonly awarded for winning any battle (sometimes in bulk!), and the game's premium jewel currency is given out as login gifts and daily mission completion rewards, and more rarely, also drops from battles. Formerly limited-time dress collections are eventually added to the common free-roll stockpile. The only difficulty related to it is that dresses work on the basis of Powers as Programs, meaning that a lucky gacha roll can directly affect the power of a player's dress roster and their ability to take on harder challenges.
  • Lovecraft Lite: The game keeps on cool, heartwarming and/or optimistic tone with a Nice Guy player protagonist and virtuous magical girl warriors despite the dark Cosmic Horror aspects of the main story (and the dress stories): dangerous (and some of them resembling humanoid abominations) demons who invade The Multiverse (including the main universe) and eat humans' existences; having more than one heroine from the main universe killed (and occasionally subsequently corrupted into demons) by demons. However, thanks to Kamisaman's techonologies, they get better; massive demon invasions in the main universe and viler demon villains who have human-like intelligence and aren't slain and corrupted magical girls, but instead are from Demon World.
    M-P 
  • Macross Missile Massacre: Downplayed. "Lock-on Missile", the third skill of Hanabi's 2020 Evo dress, can be described as this, as Hanabi summons 4 missiles to attack enemies randomly.
  • Magic from Technology:
  • Magical Girl Genre Deconstruction: Effectively a Spiritual Successor of sorts to Magia Record, and displays clear influences from multiple other deconstructions, such as Magical Girl Raising Project and Magical Girl Site. It tends to be less dark than most of the above, with a much less Cosmic Horror-esque premise, but still goes for a critical examination of the fates of magical girls and has them discover grim truths about the world. That said, it's much more optimistic and hopeful than many deconstructions.
  • Magical Girl Warrior: The parts which are not deconstructed are this type of magical girl story played straight. They combine with deconstructive elements in interesting ways, making for a sort of weird fusion between the approaches and tones of Puella Magi Madoka Magica and Pretty Cure.
  • Measuring Day: Akisa tends to suffer from Appearance Angst due to her slowly growing body, so her student council friends try to fudge her annual measurements by infiltrating the staff. Hilarity Ensues.
  • Mentor Mascot: This is the role that you play in the game's general story. Your avatar is Omnis, a cat-like critter, whose main role is to advise the magical girls.
  • Mercy Kill: The only thing the heroines can do for their alternate selves found as near-mindless zombies trapped in the Demon's Tower.
  • Mind Screw: Quite a lot of the main story, thanks to being set in The Multiverse. Multiverse theory and quantum physics get involved and are directly discussed in-universe. The story also being frequently very bleak doesn’t help ease the burden.
  • Mirror Match: Between the reveal of what some demons actually are and the Sabbath Battles, the magical girls frequently end up fighting alternate versions of themselves.
  • Mirror Self:
    • Chapter 12 briefly introduces a large number of alternate versions of the girls, each of them seeming to have some of her traits and aspects of life swapped around with another cast member.
    • Chapter 13 prominently features a markedly different version of Lilly, whose version of Marianne also seemed to be a Mirror Self swapping their levels of extroversion/introversion around, effectively making them exchange roles compared to the prime world.
  • Multiverse: A lynchpin for the game's concept and story. Tobio/Omnis has the power to create new versions of the universe by wishing hard enough, should he need to. There's effectively an infinite number of versions of the world we live in, from near-identical to completely different ones. The core motivation behind the "Sabbath Battles" is that there're too many universes, which is apparently causing the danger of the Multiverse wearing thin and collapsing upon itself, thus needing to condense the universes into fewer composite worlds.
  • Mushroom Samba: The DX version's cutscenes at the end of limited-time events are effectively NSFW dreams or Visions of Another Self the girls have under the influence of an Abalone's fluids.
  • Musical Spoiler: The game has a nice custom soundtrack that features various themes used as leitmotifs for specific moods and situations. Sometimes they begin to play from the start of the scene or during dialogue, foreshadowing or outright betraying what sort of situation the girls and player have found themselves in; if the default happy-go-lucky battle music underscoring a story episode suddenly grows moody, it's never a good sign, and if it shifts into ominous hard rock, it isn't going to leave anyone happy or pretty.
  • Next Tier Power-Up: The girls go from their more uniform magical girl outfits to receiving more individualistic upgrades thanks to their newfound resolve in 2nd Arc, with Lily receiving the upgrade first of all of the girls rather than Iroha. Starting at the end of Chapter 4 in said arc, the heroines awaken with their dresses from the Magica 2019 to Magica 2020 versions, with the Evo versions as their Super Mode of the latter, thanks to The Power of Love and/or The Power of Friendship or any circumstances that triggers the awakening. New dresses make them stronger and grant new abilities and skills. Unfortunately the awakening scenes are just main story cutscenes, while the actual Magica 2020 Evo dresses can only be obtained by limited-time gachas.
  • Nice Job Breaking It, Hero!: The "Groundhog Day" Loop Tobio had created to try and save all of his girls became more and more of a hopeless battle every time he added another loop because the leftover demons from each previous version of the world were added to the new ones as reinforcements, due to their outside-context dimensional nature.
  • Nightmare Face: Mentor Mascot Omnis, of all beings, has a spectacular one when he's overcome with extreme (and/or desperate) emotion. Displayed in Chapter 14 as he desperately tries to attack a colossal demon in a hopeless situation, as well as by White Omnis in the previous chapters.
  • Ninja Pirate Zombie Robot: This game can be summed up as "an amnesiac teenage boy who "disguises" himself as a Mentor Mascot guiding teenage magical girl warriors to fight sexy, human-devouring demons and zombified alternate selves with random things, such as feathers and traffic signs, etc. and travels across The Multiverse, which has infinite numbers of parallel worlds with various infinite possibilities."
  • Non-Uniform Uniform:
    • The 12-girl team is split into 3 sets of 4 girls attending different schools, each with their own uniforms... and not a single one of them wears hers the same way.
    • The standard magical girl dress sets qualify as well. The starter SR dresses are of a uniform design, but it has 3 variants of skirts, sleeves and gloves/stockings. The "evolved" versions (1884, 2061, Evo Magica etc.) tend to differ a bit more, but very clearly remain parts of the same uniform set while each of them is very visually distinct at the same time.
    • The event dress sets are much the same way, but they can vary more, and UR dresses tend to have additional bells and whistles and visual effects compared to the more understated SR dresses.
  • Off-Model: The 2D character artworks (except Tobio) have legs that are too thin, unlike the rest of their body parts.
  • One-Gender School: The Takeraho Academy only accepts female students. Predictably leads to a presence of Schoolgirl Lesbians - much to Ao's chagrin.
  • The One Guy: Tobio Hakari is the only male character in the entire game, bar a few incidental NPCs in certain side episodes. This actually has a certain level of plot relevance.
  • Ontological Mystery: The core story driver of Magicami in general, and of Tobio's story specifically, is to figure out just what the heck is going on and why, and possibly how to prevent the potential worse outcomes.
  • Our Demons Are Different:
    • All demons are female, shaped like lush women and have Barbie Doll Anatomy. Normal demons are humanlike, while boss types look like progressively worsening walking/floating Freudian nightmares.
    • All demons are either black & white or dual-coloured in the theme of an elemental affinity they have, each type sharing the same skin patterns.
    • Most of the demons speak a Starfish Language that resembles Speaking Simlish. The only exceptions are the seemingly most highly "evolved" humanoid forms, which seem to possess more intelligence and be able to say a few curt Japanese words in a robotic tone, the Arachne type, and the Nymphs, with the latter all able to manage a few words of Japanese, the most frequent one being "Kawaii". A number of much more intelligent humanoid demons like Mao, Demon Twins, Enbi, etc. are able to speak Japanese fluently. There are also other exceptions: corrupted magical girls who still retain memory of who they were. This is particularly pronounced among White Omnis's army, whose leaders are the warped husks of his universe's protagonist girls that still have a shred of Heroic Willpower and are able to communicate with him in a very limited way. The more complete "demonized" girls (that resembles evil counterparts rather than being fully deformed with Body Horror) are fully able to speak, but it appears that their minds remain Brainwashed and Crazy / mindlessly evil.
    • It’s implied that they eat humans alive as food to fuel their Bizarre Alien Reproduction.
    • Some demons have some sort of Animal Motifs, reflected in their interface (and in-game, courtesy of Akisa) names: Serval, Tauros, Falcon, Arachne, etc.; While others are based on Fantasy Character Classes, such as: Priestess, Bishop, Magician, Crusader, Saber, etc.
    • While demons, as a rule, are cruel and brutal predators that seek to kill, the Nymph subtype seems to be markedly less brutally violent and mostly acts out of playfulness and mischievousness, ever in search of something "cute".
    • When killed, demons are Deader Than Dead, at least if it's done by magical girls.
  • Panty Fighter: Downplayed, but Fanservice delivered by the universally cute and beautiful cast, in and out of battles (and indeed, including Panty Shots), is a core part of the game's selling points.
  • Personality Powers: Each girl's "default" dress element (the one she has in the Magica meta-line, to which the standard dress you gain for each girl belongs) happens to clearly correspond to her personality and colour scheme, and to their signature background colours. The fire-wielding girls are very passionate and impulsive; the water-themed girls are gentle but dependable and possess inner fortitude; the lightning girls are flashy, willful and as loud and striking as a thunderclap; the light-wielders are lovers of life and gentle, truly beautiful and creative souls; the dark-element girls are introvertedly intense, given to brooding, and being aloof and intimidating.
  • Player Versus Player: The Sabbath Arena (both solo and Team Sabbath), one of available game modes, is a battle between players' magical girls. Chapter 12 Episode 6 reveals that those battles are actually a system to decide which executor "has the strongest possibility"; the executor who wins the Sabbath Battle rankings will be become the next Kamisaman. Unlike the present Kamisaman, he will have a new ability to Cosmic Retcon all the universes that have been impacted by the demons. So far, only versions of Tobio have been seen as Executors, though not all of those versions have been as kind and noble as the playable one.
  • Power Dyes Your Hair: Magical girl transformations visibly brighten and intensify the heroines' hair colours, and in some cases alter them noticably (Iroha's soft brown hair becomes vivid magenta-red, while Eliza's pure blonde hair turns electric green).
  • Power Floats: Aside from the more powerful demon bosses usually floating, there're many timed events' UR-level dresses, many of which include some sort of element which floats next to or around the magical girl wearing it, such as ribbons, extra items etc.
  • Power Gives You Wings: Some of the most powerful dresses grant the girls wings (which, due to how the game works, are purely cosmetic): the 2019 Magica Evo series, Brunhilde series, Sadistic Succubus series, Aka's Lunatic Succubus dress, Aka's Phoenix dress and Ultimate Magica Iroha.
  • Power Glows: "Limit-breaking" dresses (condensing multiple copies of the same dress into one, up to 5 total for a maximum level of 80) causes the recipient dress to glow with growing intensity for each level of advancement, constantly emitting spectrum-shifting beams and bubbles of energy when maxed out. Fortunately, the dress can still be seen without the extra visual effects in the viewing room.
  • Power Makes Your Hair Grow: Iroha, Akisa and Lilly' Ultimate Magica dress transformations causes her hair to grow slightly longer and lose her signature star hairpins for the former.
  • Powers as Programs: Or rather, Powers as Clothing, Activated by Programs. Specific magical girl ability sets are each tied to a single dress, which, once Omnis obtains it, the respective girl can then select in the Dynamisphere app interface as the one she wishes to transform into.
  • Power Stereotype Flip: Most of the cast's alternate dresses from side collections and limited-time events highlight a different aspect of their personality and embody a different element than their "standard". However, in at least some way, they're still reflective of the wearer's features and traits, just in a different way.
  • Puppeteer Parasite: The Earworms, a species of demonic fauna/flora which is able to burrow into magical girls and mutate them into empty shells under the parasite's control. These supply the seemingly near-endless enemies found in the Demon's Tower.
    Q-U 
  • Reality Warper: In Chapter 7 Episode 2, it's revealed that Omnis's special ability is to "call forth new possibilities", which, in practice, means creating new realities/universes and merging the existing universe he's in with the newly created one, superimposing their features as he wishes — and it works subconsciously, without his knowledge. If he doesn't want to see his heroines die, he simply amends his universe using this, which has the effect of rolling back to before their loss and merging the selves of the girls' copies, so they don't remember dying. This is why every time the heroines die, he wakes up and finds all of them alive and intact like "Groundhog Day" Loop. However, if any girls were killed and then subsequently corrupted into demons, they remain demonic and are replaced by the versions from newly created universes.
  • Red Armband of Leadership: Unsurprisingly, the Takeraho student council team always wears theirs as part of their Non-Uniform Uniform. They gladly lose it in more casual attire and magical girl dresses, however.
  • Red Is Heroic: In true Japanese fashion, the girls whose default power themes are red, Iroha and Lilly, are mostly heroic leader types (Aka being a partial exception, but still displaying consistent heroism alongside her sister).
  • Red Oni, Blue Oni:
    • Iroha from Arihane school is a plucky, sporty and energetic girl who likes Magical Girl anime, and her colours of choice are pink and magenta. Iroha's best friend Kaori, who goes to the same school, is a blue-haired girl who wants to live an ordinary life and loves romance drama. The color code for her transformation is blue.
    • The Ohtori twins from Takeraho Private Academy, doubling as Meaningful Name and Polar Opposite Twins. Aka is a red-haired Girly Girl student council vice president with a sexy appearance and very sensual mannerisms, while the blue-haired Ao serves as student council president and has a cool, assertive, and masculine personality.note 
    • The demon duo Kimberly (a.k.a. Kim) and Nanase (a.k.a. Nana) serve as representatives for the official Japanese social media account and hosts for Magicami Radio. Kim is red-skinned and wild-looking, while Nana is blue-skinned and moody.
  • Relationship Values: Every time your party wins a battle, the bond levels for the heroines present in the party increase. Reaching new bond levels will unlock the respective girls' personal arc episodes from worlds where Tobio became their boyfriend. Kamisaman states that each of them is a "possibility" for Tobio - or rather, that they could only become his magical girls because of the romantic connection they formed in one of the worlds. Tobio seems to have vague recollections of specific important moments that happened in his romance of each heroines when they're met, suggesting that he may be a Composite Character of all those versions of himself. Curiously, when the heroines breach the White Room, each of them also displays recollections of the same stories and vaguely remembers him as her boyfriend, suggesting that all bond stories might also take place in the main story universe.
  • Relax-o-Vision: In pre-2020 limited time events, some scenes involving heroines slaying Nymphs are censored with an image of a person figure watching a picture of flowers. However, you can still hear Nymphs wailing when they're defeated. This applies to both SFW and DX versions.
  • Resurrection Teleportation: In a certain climax episode of 2nd arc in MGCM, the main universe version of Iroha gets killed by Nemesis Iroha, who has become a Fallen Hero a long time ago. Fortunately, the next episode shows that the main universe Iroha gets somehow revived and teleported into the White Room, and her memories are completely intact. Occasionally, though, she's ditzy. It's later revealed that her revival is actually one of the possible outcomes when Omnis gets destroyed, and she's revived because she's just plain lucky.
    Iroha (main universe version): Hello? Am I in Heaven...?
    Kamisaman: Hello there.
    Iroha (main universe version): Who are you?
    Kamisaman: (gets angry) NGGGRRRHHH!! IT'S ME, KAMISAMAN!
  • Ripple Effect-Proof Memory:
    • Tobio is able to remember what happened in the reality he alters to prevent undesirable outcomes, but no one else in it can. Ironically, at the same time, he's unable to remember how he ended up in the White Room. However, both he and the magical girls all have strange flashbacks and vague recollections of the events of their personal bond episodes, which chronicle their respective romances with Tobio. This likely means they are each a Composite Character able to fish out the memory only a specific version of them had.
    • As of Chapter 13, only Kamisaman seems to possess a truly ripple-proof memory, as Tobio forgets how or why he/Omnis ended up in the Dark World Alternate Dimension. The later episodes reveal that a mysterious witch named Vivian is responsible for sudden teleportations, including the "White Omnis" incident.
  • Rooftop Confrontation: Happens a few times early on in the story, and seemingly in the opening animation. The final battle of the Demon's Tower also takes place on its soaring rooftop.
  • Schrödinger's Canon: It's unclear what's canon and what isn't apart from the main story episodes. However, chapter 12 seems to suggest that each girl's bond stories are also canon and takes place in the main universe before the tutorial or having taken place in different universes but somehow possible for them to recall in the same one.
  • Second Year Protagonist: About half the heroines, with most of the others in their third year and only two in their first.
  • Sexy Packaging: All MGCM physical CD albums are so titillating that we cannot show you the covers due to this TV Tropes policy.
  • Sexy Whatever Outfit: This is a Magical Girl game with an emphasis on Fanservice, whose main conceit is that magical girl powersets are tied to a huge variety of dresses. This trope is the natural outcome of such a combination; limited-time events and themed dress sets in particular manage to run with almost any theme and make it look cute, sexy or both at once.
  • Shouldn't We Be in School Right Now?: During the normal school hours of a day, the girls on the home screen can sometimes discuss this. The St. Charles girls are notably more lax and casual about skipping classes than the other two groups.
  • Show Within a Show: Quite a few are mentioned, most of them constituting a Bland-Name Product that still clearly serves as a Shout-Out to the real-life counterpart. Games also appear, mostly coming up in the arcade scenes, many of them fighters.
  • Spoiler Opening: The animated opening for Magicami is remarkably rich in spoilers, big and small, direct and easily inferred. This minute and a half of anime manages to spoil or transparently hint at: the darkness of the story with the cast apparently falling off from height to their deaths and blood on the screen, the transformation of dying magical girls into demons (the very first shot of the animation, the stripping Iroha/demonic body sequence, and the first demon struck by Iko sporting the exact insane grin that zombified Iroha did), White Omnis (the white cat going across the screen, in contrast with black Omnis later), the dark "demonized" versions of full magical girls via the demon Iroha the real one fights, and varieties of demons and bosses the player will not see for a while (the Griffon/Drake-type boss Eliza smashes isn't seen in the main story until Chapter 13!). When playing at the beginning of your foray into the game, however, the cinematic censors out a few of the more sensitive parts, and it helps that it's so action-packed and fast-paced that it's hard to pick out much detail.
  • Spoiler Title: Chapter 4 Episode 5, "The End of Daily Life"/"How Normal Ends". With a name like that, you know something extremely bad is going to happen. And indeed, this is where Kaori suffers a sudden and agonizing death after being fatally ambushed by a demon, and worse, the next scene shows her getting corrupted into a demon herself.
  • Standard Status Effects: A core part of abilities' effects and able to make a game-changing difference on the battlefield. Both buffs and debuffs are present, and most higher-level abilities have both a damage component and a buff/debuff associated with them.
  • Status Quo Is God: The magical heroines might get hit with the Conflict Ball, be separated or die (and sometimes be corrupted into demons after dying), but in the end, everybody will be alive and on friendly terms again. Often, this is thanks to Omnis's time loop or rather, dimension-making and dimension-merging.
  • Stop Poking Me!: In the dress viewing room, it's possible to interact with the chosen girl by clicking on different parts of her. Many of the girls' reactions are some form of this trope verbatim; they tend to warm up to various extent as their bond level with the player is increased (some of them very significantly, while others remain entertainingly Tsundere). At the highest bond levels, however, expect to be scolded at length if you try to click them "indecently".
  • Story Arc: So far, the officials split the story into 2 arcs:
    • Arc 1 has 12 chapters. This arc is about Tobio recruits 12 heroines as magical girls while encountering a serious threat at the same time, and the revelation of The Multiverse.
    • Arc 2 has 13 chapters. This arc is about Tobio a.k.a. Omnis and the heroines are trapped in alternate universes and the revelation of demons that have human intelligence and aren't merely slain and corrupted magical girls, but also lifeforms from another world/Demon World as well.
    • I=MGCM Arc Part 1 has 3 chapters (including the prologue chapter). This arc is about Tobio and his heroines meet the archdemons of Seven Deadly Sins and they'll fight against them.
  • Super Strength: Combined with Super Speed, both in moderately Downplayed form, as Required Secondary Powers for the magical girls.
  • Surprise Creepy:
    • The game look like a cutesy magical girl story, then a sudden dark turn occurs in Chapter 4 Episode 5 of the main story. The fact that some demons are slain and corrupted heroines from both the main universe and alternate universes doesn't help. The game is rated 17+ for another reason besides the heavy fanservice.
    • While the first opening animation is somewhat creepy, the 2021 version of the MGCM opening animation makes it clear with the sharp contrast and shift from colorful cutesy Pretty Cure-esque theme in the first few seconds to a suddenly dark imageries/high stakes battle with demons and other demon villains until the end of the animation. This animation also companied with a metal music with a sudden shout.
  • Technically Living Zombie: Overlaps with Parasite Zombie. The Demon's Tower is full of zombie enemies who're implied to be alternate versions of magical girls turned into near-mindless zombies by a Puppeteer Parasite demonic fauna species. There seem to be very large numbers of them, which suggests a horrific number of worlds whose stories did not end well...
  • There Can Be Only One: The lore for the Sabbath battles is this. Kamisaman wishes to condense realities to avoid dangerously overextending an apparently limited capacity for them, which is accomplished by having Executors battle each other to determine who is going to be the dominant copy. Notably, fans are not completely on board with the idea, with some preferring to think of a multiversal Alliance of Alternates to accomplish the same goal instead of a Deadly Game.
  • This Is a Work of Fiction: The bottom text on the game's main loading screen.
  • Title Scream: Every time when you click/touch the title screen to start the game, one of the characters (the 12 heroines, Kamisaman, Tobio, Kim or Nana) says or screams "Magicami". The character is randomized every time you start the game up.
  • To Hell and Back: In the Demon's Tower and the monthly event "Genius Eliza’s Orb-Spouting Abalone!"/"Eliza's Orb-Spouting Clam", the heroines warp into the demon realm in order to do some demon-exterminating tasks and return to Earth safely. Also, no demon homeworld ever looked so colorful.
  • Tornado Move: The third skill of Cocoa's Magica 2020 Evo dress manifests as this, with giant "No Entry" street sign pole (based on her "Magical Instrument") stabbed on the ground and creates a tornado with random things like traffic cones, gift boxes and soda cans scattering around it.
  • Tragic Monster:
  • Transformation Sequence: Curiously averted. There's no extra cutscene or animation to accompany magical girl transformations — they simply emit a flash of light and energy (in battle, it's styled after their dress's element with the appropriate sounds and flair) and emerge in their transformed magical girl form. Even in the opening cinematic, the closest we get to a henshin cutscene is Iroha's phone turning into the giant brush she wields.
  • Unpredictable Results: In the I=MGCM Arc 1 of the main story, Kamisaman tells Iroha, who gets revived into the White Room after she's brutally impaled by Nemesis Iroha thanks to Omnis' random ability, that her revival in the White Room is just one of possible outcomes when Omnis gets destroyed, which that means that there's a chance that they'll probably die for good until the new Omnis gets created/repaired. So, Kamisaman tells Iroha she shouldn't expect the guaranteed revival when they died. This is true in one of Pretty Warriors' dress stories, where the three Pretty Warrior alternate selves of the heroines tell the Pretty Warrior version of Kaori not to worry about how they came back to life.
    Kaori (Pretty Warrior version): Whaaa? I mean, you three just smoothly came back to life!
    Seira (Pretty Warrior version): Don't worry about it, Kaori. That's what it is.
    Eliza (Pretty Warrior version): That's right, if you care about it, you'll lose.
    V-Z 
  • Versus Character Splash: The intro screen to Player Versus Player and "guild vs. guild" Sabbath battles.
  • Victory Pose: All heroines have different victory poses:
  • Walking Spoiler: White Omnis. Appearing in Chapter 7 Episode 1, by the time of Chapter 11 he ends up revealing Tobio's true powers and quite a few secrets of the setting.
  • Weapon of Choice: Kamisaman’s Dynamisphere technology transform the heroines’ smartphones into "Magical Instruments" based on their personal traits. In a nutshell, it’s a weapon equivalent of Persona companions.
  • Wham Episode:
    • Chapter 4 Episode 5 is the point after which Nothing Is the Same Anymore.
    • Chapter 11: A fully demonic, sentient version of Iroha appears and devours White Omnis, introducing a type of demon/corrupted magical girl threat never seen before.
    • Chapter 12: The magical girls successfully (if accidentally) breach the White Room and meet Tobio face to face for the first time, discovering the secret behind Omnis... and inferring that things may be even more complicated than they seem, when the girls recall memories they have no logical reason to have. Also, other multiversal versions of the girls appear, with personality traits and fates swapped around among them (Iroha with Akisa's life, Kaori with Aka's behaviour and features, etcetera).
    • Chapter 12 of 2nd arc: Iroha gets Impaled with Extreme Prejudice by Nemesis Iroha'snote  Saint Anger punch through her chest, while Omnis gets simultaneously disintegrated into black liquid by that punch attack. This reveals that not only magical girls who are corrupted into demons are evil, but originally bad ones also exist. Fortunately, the next episode shows Iroha gets revived by being teleported into the White Room by Kamisaman.
  • What Measure Is a Non-Human?:
    Eliza: I wonder why I feel a tinge of sadness whenever I see a defeated demon disappears... No, never mind! It's time to show them no mercy!
    • Some Executors (except the Prime World Tobio, since he did it by accident) don't care how many heroines' lives they waste and treat them like expendable clones, which creates some demons from some slain and corrupted heroines' alternate selves.
    • Since Nymphs only get up to some mischief and don't kill people, the heroines don't seem to mind killing them. Studio MGCM is aware of this and manages to reduce using Nymphs as enemies in later limited-time events, in order to prevent giving the impression that Nymphs are expendable.
  • What the Hell, Hero?: In the New Year 2020 limited time event, the heroines want to befriend Mao, the cat demon... only to end up killing Kannagi, her gigantic pet demon. This upsets Mao so much that Lilly (one of the heroines) is disappointed in her friends.
  • Wonder Twin Powers: Because Ao and Aka are half-siblings/twins, certain skills of both Ao and Aka's Magica 2020 Evo dresses require both Ao and Aka to be in the same party, in order to make certain skills be more effective.

Alternative Title(s): Magicami, MGCM, I Am Magicami

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