Authored by the guys behind Tengen Toppa Gurren Lagann and Kill la Kill, Promare is the third collaboration project of Director Hiroyuki Imaishi and Scriptwriter Kazuki Nakashima. Like their former two series, the film is expected to showcase nonstop, over-the-top action sequences. Only this time, it's with firefighters against flame-throwing terrorists.
The setting takes place where humanity has undergone a sudden mutation, and transformed a good portion of the human population into uncontrollable Flame Mutants, labeling them as Burnish; sending half of the Earth into flames.
30 years later, a group of highly developed Burnish titled as "Mad Burnish" began to create riots against their society in voicing their rights to survival; and the special unit of firefighters formed specifically to deal with these mutants— "The Burning Rescue" is there to stop them.
Promare brings back the heavyweight cast and staff of past Imaishi works; including Hiroyuki Sawano on the soundtrack, and welcomes screen, and stage actors who had performance experiences with Nakashima's scripts to mesh a new level of acting performance, and audience experience fit for the big screen.
Official sneak-peeks were released for PROMARE's various promotional programs. For the audience who pre-ordered their tickets, or amongst the opening wave of moviegoers were treated with the first wave of Bonus Material—a special animated short titled PROMARE: Side Galo; revealing what went on a few days before the time setting of the feature film. The second wave of bonus material is also an animated short released starting June 7, 2019, titled PROMARE: Side Lio—retelling the same day of the first animated short; only this time, through the eyes of The Mad Burnish.
For international releases, Taiwan is among the first to be licensed, announcing PROMARE to debut in August 2019. North American license is confirmed to be picked up by GKids, and is scheduled to roll in selected theaters on September 20, 2019.
On the gaming side, XFlags flagship pinball-mechanisim mobile game—Monster Strike held their PROMARE x Gurren Lagann x Kill la Kill collaboration event from June 4th to June 17th, 2019; bringing all three of Imaishi-Nakashimas works together for one blast of a celebration.
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Promare provides examples of:
- Aerith and Bob: There's definitely more Aeriths than there are Bobs.
- An Ice Person: Burning Rescue and Freezing Police can shoot ice out of their weapons in order to counter The Mad Burnish's fire powers.
- Angst Nuke: The Burnish were revealed to be regular humans at birth, but mutated when undergone a certain length of severe stress.
- Arc Symbol: Triangles seems to be the shape that represents the Mad Burnish while squares represent Burning Rescue.
- Boss Subtitles: Much like its predecessors, Promare has characters and gadgets introduced with big black English text right behind them. However, they take it a step further by having the Japanese translation in front of the text in a red, stylized font, all the while moving with the objects described.
- Creative Closing Credits: Long-time Trigger cast member and current Lucia Fex's actress Mayumi Shintani recommends everyone to sit through the movie's closing credits, hinting Studio Trigger showcased a lot of love, tributes, Easter Eggs, and gratitude towards their cast and crew for all to see.
- Good Colors, Evil Colors: The Burning Rescue mechs seem to be done in bright colors, mostly orange. While the Mad Burnish heavily use black.
- Humongous Mecha: The "Matoi-Tech", named after the "matoi" banners that Edo-period firefighting units used.
- Muggle Power: The setting takes place in a social norm where mutated humans—The Burnish are captured, and suppressed by their non-mutated brethren.
- Noodle People: The members of Mad Burnish are very lanky.
- Playing with Fire: The Mad Burnish, an organization whose goal is to scorch everything.
- Shout-Out: Being a product of Studio Trigger, this is a given.
- Technicolor Fire: All the fire in this movie's world seems to be bright purple with touches of bright green.
- Trademark Favorite Food: Team Voice Actors hinted that the audience might want to order "pizza" to binge through, or after the movie, since there's something about pizzas in the film that would make people want to grab a few slices.
- Trailers Always Spoil: The long version of the PV spoils the existence of the true main villain and Galo and Lio joining forces.
- You Gotta Have Blue Hair: And pink, and green