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Frederick "Fred" Andrews
Archie's father, who hopes his son will take over his construction business someday.
- Adaptational Attractiveness: Comics Fred is balding and overweight. Show Fred is played by Luke Perry is neither, making it believable that Hermione would have dated him at some point.
- Amazingly Embarrassing Parents: His reaction to finding his son and Valerie hanging out together in Archie’s bedroom is to awkwardly ramble and try to be friendly, and then leave them with the door slightly open so he can look back in.
- Amicable Exes: He admits to it when questioned by Hermione about his divorce from Mary, even using the word Amicable when describing his relationship with her.
- The Conscience: Fred fulfils this role, not just towards his son, but towards the entire town of Riverdale. In Chapter 17, it is he who loudly argues against Alice's blatant hatemongering that the town needs to stand together in the face of the Black Hood's attacks, and not succumb to fear by scapegoating the south side. He succeeds in managing to deflate her entire argument, and gets everyone back on track.
- Death by Adaptation: Narrowly averted. Gets shot in the first season finale, but recovers.
- Family Man: Fred's number one priority is protecting his family, especially his son Archie.
- Generation Xerox: Its implied that, in his high school days, he was split between dating Mary and Hermione, his own version of the Betty and Veronica problem.
- Good Parents: In a series where abuse, manipulation and hidden agendas are common among the parents, Fred sticks out as a dad trying to make the best life he can for his son.
- Like a Son to Me: How he sees Jughead. He clearly plays the role of Parental Substitute to him but considering how much of a dysfunctional family he comes from and how messed up his own father is, Fred probably feels somewhat of a responsibility for him.
- Like Father, Like Son: Archie most definitely took after Fred in many ways. Both Fred and Archie were involved in a Betty and Veronica type of love triangle with Fred being caught in the middle between Mary and Hermione and Archie being caught in the middle or showing interest in Betty and [[Rich Bitch Veronica]. Let's not forget that the two of them also have a love of music since Fred formed a musical band with FP when they were younger and Archie has a passion for music and wants to possibly pursue it as a career. Both Fred and Archie are the typical Nice Guy who are kind hearted, caring and friendly with everyone and give everyone a second chance. Archie is basically Fred 2.0.
- Nice Guy: Even aside from his good parent traits, Fred is a decent friendly person. He’s the only one to give Hermione a chance following her fall from grace with Hiram’s corruption arrest.
- Papa Wolf: An understated example: he's willing to take some morally ambiguous actions to keep Archie safe and provided for. This includes letting Ms. Grundy go free to maintain Archie's reputation. He also justifies firing Jughead's dad as what he had to do to keep his family financially sound, even at the cost of Jughead's expense. He eventually extends this to Jughead by forging documents to provide an alibi for Jason's murder.
- Parental Substitute: Since FP is pretty much an absentee father for Jughead, Fred definitely treats Jughead like he's his own son. Considering that Archie and Jughead call each other their brother, it's definitely believable that Jughead sees Fred as a secondary father. Jughead even lampshades this during a discussion with the Serpents referring to Fred being like a father to him.
- Reasonable Authority Figure: When Archie finally comes clean about his desire to pursue music, Fred doesn't forbid him from doing what Archie thinks is best. Even when he grounds Archie, he still tries to be as accommodating as possible to his son.
- Rich Suitor, Poor Suitor: Back in the day, he was the poor suitor to Hiram's rich. Hermione went with the rich guy.
- Standard '50s Father: Despite the show’s Darker and Edgier status and modern setting, Fred plays this completely straight. In a town full of parents struggling to be good role models to their children and their own demons, he is a solid, decent, upstanding and caring man, who is likewise kind hearted, wise, and rational. Fred is always willing to give his son (and his friends) support, advice and love. He’s even the owner of his small construction company, married his high school sweetheart (although they are presently separated, the two are still close) and had Archie.
- Team Dad: Out of all the parents, Fred is the most paternal and fatherly. He's also protective of all of the kids (Betty, Jughead, Veronica, Kevin) as well as Archie.
- We Used to Be Friends: His relationship with Forsythe. Back when they were younger, he and FP were as close as Archie and Jughead are now: they worked on a van together, formed a band, and even founded Andrews Construction Company together. However, after FP went off the wagon, Fred finally got sick of bailing him out, so instead bought him out of the company and fired him. He and FP manage to more or less patch things up as the series goes on, but there are still tensions between them.
Archie's Missing Mom who returns to Riverdale in light of recent events.
- Actor Allusion: A number of the teen movies Molly Ringwald starred in in The '80s were set in Chicago. Guess where Archie's mom is from?
- Amicable Exes: According to Fred, they hold no ill will towards each other. When she finally appears, she proves it by brushing off Alice's attempts to sow discord between her and Hermione, having truly moved on.
- Good Parents: She is very supportive of Archie's music (even expressing an interest in seeing him perform), and as covered under Amicable Exes she has a decent relationship with Fred despite their separation. She also takes Archie's decision to stay with Fred in stride, hugging him and telling him she loves him.
- Hello, Attorney!: Mary is a lawyer for a living and she's also an attractive redhead who dresses very well.
- Heroes Want Redheads: Clearly, as Fred was attracted to her and married her.
- Irony: She wants to take Archie with her to Chicago because she feels Riverdale is extremely unsafe. Chicago itself has a reputation for being the "murder capital" of the United States ironically enough. But given that Fred was shot at the end of Season One, and it's revealed the Blossoms' maple syrup industry is a front for a major drug trafficking operation, she may have more of a point than one might think.
- Mama Bear: She's shown to be very protective of Archie and his safety. She even wanted him to move to Chicago with her because she didn't believe Riverdale was a safe environment for Archie.
- Missing Mom: She left her husband and son some time before the series begins. She returns at the end of 1.10 to Riverdale.
- Nice Girl: Mary is very kind-hearted, loving and caring, especially towards her son Archie.
- Parental Abandonment: After she and Fred separated, Mary went to live in Chicago and she works as an attorney there. She does come back to Riverdale later in Season 1 to visit Fred and Archie. And even though Mary had moved away, she and Archie are still on amicable terms.
- Reasonable Authority Figure: Mary wanted Archie to move to Chicago with her because she believed that living in Riverdale wasn't a safe place for him. However when Archie told her that he wanted to stay in Riverdale instead because is friends needed him, Mary was very supportive and accepting his decision.
- Action Mom: Downplayed. Hermione doesn't really take action upfront, but she does have a tendency to take action behind the scenes and in a more manipulative and scheming way. So in a way, she is involved in a lot of the action but it's hard to tell because she's so subtle in how she goes about it.
- All Women Love Shoes: Like her daughter, Hermione loves her high heels and she's never not seen wearing them. Considering that she 's wealthy due to her husband, she makes it a habit of dressing up and wearing Nice Shoes as much as possible.
- Aloof Dark-Haired Girl: Hermione is very much an Ice Queen who doesn't show much emotion and she comes off as emotionally distant at times, even towards her daughter.
- Alpha Bitch: Hermione claims that she used to be a mean girl in high school, even calling her fall from grace karmic retribution.
- Amicable Exes: She and Fred seem to be on decent terms—they behave cordially towards one another, at least. As the series progresses they develop further, to the point of more or less hooking up again. That is, until Hermione comes clean about Hiram’s illegal deals and her part in them, at which point Fred calls it off. Despite this they at least try to remain friends.
- Bitch in Sheep's Clothing: She is usually charming and friendly to the people around her, but she is helping her husband in his scheme to devalue all of Riverdale's real-estate.
- The Corruptible: To Hiram. Hermione started the series being one of the kinder and nicer parents on the show, especially in comparison to Alice, who was very controlling and ruthless, and FP, who was a deadbeat dad with a shady past and who battles addiction. But as time went on, Hermione became more and more manipulative and ruthless and this is mostly due to Hiram's indirect influence on her personality. Fred appeared to keep Hermione's good qualities afloat, but Hiram brings out the worst in her.
- The Dragon: For Hiram. Throughout Season 1, Hermione has been working for Hiram to help him continue running his businesses and ventures behind bars.
- Everyone Has Standards: She's willing to go along with Hiram's illegal deals and his hiring men to sabotage Fred's equipment, but admits in "To Riverdale and Back Again" that if turns out he did hire someone to kill Jason that she'll permanently cut all ties with him.
- Evil Matriarch: Due to being a Bitch in Sheep's Clothing and The Corruptible for Hiram, Hermione is slowly starting to shape up to be more on the villainous side. The fact that she's willing to threaten and manipulate her daughter to do what she wants and to fall in line with embracing her criminal father and all his misdeeds also makes her appear to be more villainous.
- Fanservice with a Smile: She looks very fetching in her uniform when she gets a job at Pop's.
- The Fashionista: Similar to her daughter, Hermione has a love of fashion and wearing fashionable and expensive clothes. There's never a time when Hermione isn't wearing expensive high heels or wearing an expensive dress. It comes with having money to spend and having the luxury of buying the finest clothes possible.
- Foil: Toward Alice Cooper. Both were former high school mean girls who chose partners that would improve their social and financial situation, and had to live with the consequences and how this shaped them into adulthood. As Alice slowly becomes a better person, Hermione starts to display her worse traits.
- Gratuitous Spanish: She'll sometimes call Veronica "mija."
- Ice Queen: Hermione appears as if she's nice, but she's actually very cold, aloof and ruthless underneath that fake friendly facade if the way she coldly manipulates and threatens Veronica like it's no big deal is any indication.
- Iron Lady: Hermione has turned out to be cold, ruthless, and manipulative and in some ways, she's just as bad as her husband Hiram. Maybe even worse than him because of how much of a Bitch in Sheep's Clothing and Lady Macbeth she is.
- Lady Macbeth: Veronica accuses her of being one to Fred and by the end of the season, she isn't exactly wrong.
- A Lighter Shade of Black: Compared to some of the other moms like Alice Cooper (at least until 1.08) and Penelope Blossom, she's this. She does have her flaws and she's involved in some very shady dealings but compared to Alice and Penelope, she's significantly nicer of a character and isn't half as overbearing or as obnoxious as they are.
- Manipulative Bitch: Hermione is definitely shaping up to be this along with being a Bitch in Sheep's Clothing. Her manipulative traits are clearly as result of her being indirectly influenced by Hiram.
- Nice to the Waiter: She treats Smithers like a valued friend rather than an employee.
- Old Flame: She and Fred used to date.
- Race Lift: Just like her daughter, she's white in the comics, but Latina here.
- Reasonable Authority Figure: She does all she can to help her daughter and when they disagree, they literally set up a "negotiation" in order to solve their differences. She also agrees to hide the pregnant and recently escaped Polly Cooper from both the Coopers (minus Betty) and the Blossoms (possibly minus Cheryl).
- Rich Bitch: Double Subverted. Hermione is married to Hiram, who's very wealthy and is a billionaire. But despite the amount of money that she has, she was still a very nice person. However, it's later revealed that she is more of a Bitch in Sheep's Clothing and she's really not so nice after all.
- Riches to Rags: Well, "rags" is overstating it, but following Hiram's arrest and incarceration, she has significantly less money to play with, and is forced to pick up a job so she can have an income of her own.
- Spicy Latina: Averted. Like her daughter, she is very even-tempered.
- Sugar-and-Ice Personality: Hermione can easily switch from being nice, cheerful, and friendly to someone very cold, aloof and distant. It turns out her true personality is that of a Bitch in Sheep's Clothing and that her nice persona was all a facade and that underneath, she's just as cold and ruthless as Hiram. She does show more vulnerability towards her daughter but at the same time, she can be very manipulative towards her when she wants something from her.
- Took a Level in Jerkass: Hermione starts the series as one of the kinder and clearly better parents. However, toward the end of the season, prompted on by Hiram’s influence, her more ruthless and manipulative side starts to become more prominent, damaging her relationship with Veronica.
Hermione's husband and Veronica's father.
- Adaptational Dye Job: Hair is jet black unlike his white-haired comic counterpart.
- Adaptational Villainy: Unlike his comics counterpart, this version of Hiram is a crook who is in jail awaiting trial from fraud and embezzlement.
- Ambition Is Evil: Hiram's greed and ambition regarding his illegal and criminal business dealings is what caused him to spend time in jail for fraud and embezzlement. Hiram's sense of ambition and his willingness to do whatever it takes to get what he wants is why he's a criminal in the first place.
- Big Bad: Is this starting in season 2.
- Big Bad Ensemble: As of the second season finale, he's this with Malachi, Penny Peabody, Sheriff Manetta and Penelope & Claudius Blossom.
- Con Man: Hiram went to jail for fraud and embezzlement. Conning people is one of his specialities.
- Corrupt Corporate Executive: While the details remain unknown to the audience, his White Collar Crimes were of such magnitude that they landed him in jail and ruined the Lodges' reputation. His covert real estate dealings in Riverdale are even more transparently criminal.
- The Corrupter: To Hermione. It's clear that Hermione has pretty much done a Face–Heel Turn because she is strongly being influenced by Hiram and his slimy ways. Hermione's personality has gotten even worse since Hiram has been released from jail and has come home to Hermione and Veronica. Hiram has basically exposed that Hermione is really not that different from him because they are both cunning, scheming and manipulative.
- Disappeared Dad: He was missing from Veronica's life for a long time period because he was serving time in jail for his corrupt business deals.
- The Don: In Season 2 it is revealed that his White Collar Crimes are only the tip of the iceberg and Hiram is is a full-blown crime boss.
- Even Evil Has Loved Ones: He's a slimy dude, but he truly loves his mija (Veronica) and will do anything to protect her. It's why he tries to see Nick St. Clair killed, and why he starts grooming Archie as his protege in order to shape him up into someone that he feels is worthy of her.
- Frame-Up: Clifford tries to frame Hiram as the mastermind behind the Riverdale drug ring using a monogramed bag.
- The Ghost: Hiram is mentioned constantly throughout the first season and he plays an active role in the show's plot without ever showing up, due to his being in jail awaiting trial.
- Gratuitous Spanish:: Like Hermione, Hiram will call Veronica "Mija" which is an affectionate Spanish term for daughter.
- Ice King: Hiram comes across as very cold, aloof and ruthless. It's hard to see how Veronica could be so much of a Daddy's Girl when Hiram comes off as anything but affectionate and loving towards her.
- Jerkass: Hiram is NOT a nice person at all. It doesn't help that he's also a criminal and had went to jail for doing underhanded business deals.
- Manipulative Bastard: Definitely not above using manipulations to get what he wants even at other peoples expense. It's why he ended up in jail in the first place.
- Might as Well Not Be in Prison at All: Despite being in jail he is still able to continue running his business ventures, much to Veronica's surprise.
- Overprotective Dad: By the way that Veronica talks about Hiram, he's clearly a very protective father.
- Papa Wolf: Do anything to harm Veronica and Hiram will end you. A plot point in Chapter 19. Veronica is afraid to tell her parents that Nick tried to force her to sleep with him, fearing that Hiram will kill him. She eventually admits it when it becomes clear Nick’s getting away with trying to date rape Cheryl. Hiram responds by ensuring Nick ends up in a horrible car accident.
- The Patriarch: Of the Lodge family. Not only is he Veronica's father and the primary breadwinner of the family, but he absolutely oozes authority and dominance in everything that he does. As he himself tells Archie, "I always win."
- Pet the Dog: He really does love Veronica, and tries to come to an understanding with Archie so that she'll be happy.
- Race Lift: In contrast to his comic counterpart, he is Hispanic like his wife and daughter.
- Screw the Rules, I Have Money!: Now that Hiram is out of jail and wants to rebuild his reputation in Riverdale, he decides that the best way to do that is to shell out a large donation of money to keep Pop's Chock'lit Shoppe open. On top of it, Hiram actually owns the shop now and other people don't even realize it.
The doorman at the Lodge's apartment building.
- Cool Old Guy: Smithers is a genuinely nice and helpful person. Even after escaping the Lodges' reach and clearly fearing for his life when he's in the bus terminal, he makes a point to ask Jug how Veronica's coping.
- Damned by Faint Praise: While he openly calls Hermione "unequivocally good," he refuses to comment on Hiram's character when asked by Veronica.
- The Jeeves: As we've seen so far, he is very competent and helpful to the Lodge women.
- Put on a Bus: Disappears in Chapter 15. Whilst Hiram claims he’s had to temporarily leave to look after his ill mother, it’s implied he fired him in response to his trying to warn Veronica about her father.
- The Bus Came Back: Quite literally; when he appears in town briefly to give Jughead information on Hiram's criminal past, it's revealed he secretly fled the Lodges and has gotten employment as a bus driver.
- Old Retainer: He has apparently worked in that building since Hermione was a kid.
Betty's mother and editor of the local newspaper.
- Abusive Parents: Betty blames her sister's breakdown on her parenting, saying that while Jason Blossom didn't help, Alice did most of the damage. Her relationship with Betty also reeks of emotional abuse. That's not even getting into how she had Polly put into a home for 'troubled youths' against her will, because she was going to run away with Jason Blossom. She (mostly) reforms though, see Character Development.
- Action Mom: Alice is a very hands on mother and is always getting involved in the drama and action that surrounds Riverdale. She also likes to figure out the mysteries of the town, very much like her youngest daughter. In addition, she's also an editor for the Riverdale local newspaper so she's always busy and aware of what's going on around her.
- Adaptational Jerkass: In the Comics, Alice is very warm hearted, kind and loving towards Betty. However, in the show Alice is much more demanding, manipulative and controlling towards Betty. It also dramatically changes the dynamics of their mother-daughter relationship since Betty is extremely close with her mother in the comics but has a rather strained, tension filled relationship with her on the show. However, despite her controlling attitude at the start, Alice Took a Level in Kindness later on.
- Almighty Mom: Alice is always successful in calling out anyone, whether it's Hal, Betty, or Archie. She's an expert at putting people in their place and she doesn't blink when she does it because she's so ruthless.
- Alpha Bitch: Mary states that Alice used to be one in high school, even in the present she can still be incredibly petty, catty and smug towards others. Even after developing into a better person, she still can display these traits.
- Break the Haughty: The humiliation she receives after the Black Hood forces Betty to publish her mugshot in the "Blue and Gold," from her Serpent Days, is this. Even Betty, despite being forced by the Black Hood, and the slight guilt she feels, mention's that it's fitting retribution for Alice's "Holier than thou," attitude against F.P., Jughead, and the Southside.
- Character Development: Originally a nasty helicopter mom who emotionally abuses her daughters, she realizes how badly she's screwed up her family due to Hal's controlling nature, and softens up in the middle of the first season, even helping Jughead and Betty with their investigation of Jason's killer.
- Control Freak: Alice is extremely controlling over Betty, so much that she basically tries to control every aspect of Betty's life. Betty even calls her out on trying to controller because she has such a strong few that she's going to become Polly and repeat her mistakes.
- Drama Queen: She has strange over-the-top beliefs about the Blossoms, and a deep hatred for Veronica and Archie for some reason, even holding a mini-cleansing ritual with sage and candles in Betty's rooms after Cheryl visits, and highlights Jason's death as a national conspiracy.
- Education Mama: Alice puts a lot of emphasis on Betty's education and her performance in school, which is why Betty always makes sure that she has stellar grades and straight A's since her mom expects it of her.
- Everyone Has Standards: Even she is enraged and disgusted by Hal trying to force Polly into getting an abortion.
- Female Misogynist: A great deal of Alice's undeserved vitriol about Veronica is tied into her being a "bad girl" and a "slut"—Alice also seems to resent Polly for her sexuality and, as much as she hates Jason, places some blame on her daughter for letting him have sex with her.
- Freudian Excuse:
- She didn't like the Blossoms before their son was dating her daughter and she holds him responsible for Polly's breakdown, which explains the sheer level of spite she has in regards to his death. Becomes considerably less justified when its revealed most of Polly's "breakdown" is a cover-up for her pregnancy.
- She also seems to think that Archie, much like Jason, will lead Betty astray like Jason apparently did to Polly, and spends most of her onscreen time trying to make Betty give him up as a friend.
- A lot of Alice's controlling nature could stem from her youthful pregnancy and subsequent giving up for adoption (despite Hal's idea)-she has a severe insistence on controlling everything in her life due to what she sees as her own mistake and this directly ties into how rude she is to other women especially as a sort of misplaced guilt/regret.
- Foil: Towards Hermione Lodge. Both of them went on to marry men who offered them a higher social and financial situation, the consequences of which hounded them into their adult life and families. While Alice starts off quite mean and Hermione appears kind and motherly, as Alice becomes a better person Hermione starts to display her nastier side.
- The Fundamentalist: Initially teased, but downplayed as the series goes on and as her more respectively cynical and sensitive aspects are revealed. She is still moralistic and self-righteous to absurd extremes, but doesn't quite check the boxes for the stereotype at its worst.
- Heel–Face Door-Slam: She eventually realizes how horrible she's been to Polly and even kicks Hal out of the house upon learning he tried to make Polly get an abortion, but it's too late to repair that shattered trust, and even after an impassioned plea from Betty, Polly decides to live with the Blossoms rather than going back home. Subverted later on when it turns out the real reason Polly went to live with the Blossoms was to spy on them.
- Heel Realization: Finding out that her husband almost forced Polly to go through with an abortion seems to sober her up. She finally opens herself to her daughters and throws Hal out.
- Holier Than Thou: Whilst not religious, Alice fits this trope to a tee. She sees herself as the town's patron of moral virtue and constantly lords it over everyone else, especially the Southside. This is despite her blatant arrogance, hypocrisy and occasional hatemongering. Betty outright lampshades and names this trope in "When a Stranger Calls" whilst calling her mother out.
- Ignored Epiphany: Downplayed. Whilst she’s nowhere near as bad as she used to be, Alice starts to regress from her character development in season two, becoming more judgmental, distrusting, catty and smug, including towards her daughters. Polly lampshades this in Chapter 16 after Alice’s latest mistake, claiming that she’ll be remorseful right up until she’s forgiven, then she’ll make the same mistakes again at some point in the future.
- Immigrant Patriotism: Alice is the town’s loudest critic of the South Side, and especially the Serpents. This is despite the fact she grew up on the South Side and used to be a Serpent.
- Jerkass: Spiteful, controlling, and continues trash-talking Jason even after it's just come out that the kid's been murdered. She also views the whole thing as more of a business opportunity than a tragedy. Towards the end of Season 1 and into Season 2, however, she gradually sheds off a lot of her nastiness.
- Jerkass Has a Point:
- She is not the least bit objective about Jason's death due to holding him responsible for her older daughter's mental breakdown along with some implied prior issues with the Blossom family. But it's shown in 1.03 that Jason did engage in unseemly behavior towards Polly, making her open hatred towards him somewhat understandable.
- Averted when it comes to confronting Miss Grundy and Archie about her affair. While she claims that it's the right thing to do to haul a 'child predator' into the authorities, it's made pretty clear that she sees the affair as a sure way to sever Betty's ties to Archie and even wants to pin the blame on him rather than the adult involved, leading to Betty and Archie's dad negotiating instead to let Grundy go free.
- Jerk with a Heart of Gold: Since 1.08, she's been slowly turning into this. She finally opens up to Polly and genuinely welcomes her and her baby back at their home even though Polly later chooses to stay at the Thornhill, and she even kicks her husband out of the house when she finds out he's been secretly planning for Polly to get an abortion.
- Mama Bear:
- She goes completely berserk upon finding out that Hal wanted Polly's unborn child aborted, to the point that she throws him out of the house herself.
- She is likewise angered at Hal's increasingly poor treatment of Chic, and coldly threatens to kick Hal out a second time.
- Manipulative Bitch: Can be a very manipulative and cunning person and at times, she will resort to manipulating her daughter Betty by trying to control her life. Betty, of course, calls her out on her treatment of her. Despite being a Foil for Hermione Lodge, she definitely shares the manipulative, cunning trait in common with her.
- My Beloved Smother: She's very controlling. Considering how controlling she is towards Betty and how she tries to take over every aspect of Betty's life, she most definitely fits. But Alice's controlling behavior and treatment towards Betty is moistly based out of love and concern as she fears that Betty would end up screwing up her life similar to how Polly did and she doesn't want what happened to Polly to happen to her youngest child.
- Pet the Dog: In "A Kiss Before Dying". Despite showing nothing but contempt for Archie up to that point, she sincerely comforts him at the hospital after Fred's been shot, telling him not to worry, and that his father is strong and will make it.
- Rags to Riches: 'Riches' is overstating it, but as a former Southside girl who used to be a Serpent, she did move up the socioeconomic pole by marrying Hal Cooper.
- Straw Character: Alice has plenty of nuance and depth beyond this, but she does also possess a number of stereotypically extreme conservative traits. She’s disparaging of female sexuality to the point of open misogyny, denounces Rose Blossom’s harmless Romani tradition as occultism, and is openly suspicious and disparaging towards FP and Joaquin (to the point of trying to force the former to leave his own son’s birthday party), just for being from the Southside. (This last one may just be overcompensating though, considering she herself is also from the Southside).
- Took a Level in Kindness: After 1.08, she becomes much gentler. She's still tough as nails, but she's more protective of Betty and the kids than being outright nasty.
- Walking Spoiler:The amount of secrets she has and the changes she goes through are why half of her character sheet is marked out.
- Wrong Side of the Tracks: 1.10 reveals that she was once a Southside Serpent, and grew up in that part of town herself.
Harold "Hal" Cooper''
Betty and Polly's father and Alice's husband, co-editor of the news.
- Action Dad: Broke into Sheriff Keller’s home to steal his case files on Jason's murder, as part of a twisted attempt to protect his daughter and family name.
- Bitch in Sheep's Clothing: Early on, Hal comes off as far more reasonable and easygoing than his wife, and shows tenderness toward Betty. However, he quickly grows hostile with Betty when she presses him for more information about Polly and Jason, warning her in a mildly threatening tone to stay out of it. It becomes clear soon after that, underneath it all, there's a nasty streak when it comes to certain issues that even surpasses Alice's.
- Dark Secret: He and Clifford are actually cousins, as the Blossoms and Coopers actually descend from the same family that split due to a murder in the family.
- Didn't Think This Through:
- His attempts to break up Polly and Jason. If he had just told his daughter the truth about her lineage, she might have agreed (especially considering how horrified she is when it finally comes out), but his own shame meant he instead tried to force them apart, which just pushed them closer together and severely damaged his relationship with his daughters, and eventually his wife.
- On a lesser scale, after Alice makes it clear she doesn't care about appearances anymore, he tries to quietly remove her from their business. She immediately throws a rock through the window.
- Easily Forgiven: A variation in that while he's not guaranteed to be free from Alice's henpecking behavior in the future, she still lets him back in the house eventually and carries on with their family life as if nothing's happened.
- Henpecked Husband: Alice clearly rules over him just as much their daughters.
- Jerkass: He has an incredibly sneaky, underhanded, and occasionally malicious side to himnote , is often prickly and in a bad mood, is petty and judgemental, and simply isn't a very pleasant person all around. And then it turns out he's also the Black Hood.
- Not So Above It All: Despite trying to be sympathetic, he hates the Blossoms even more than his wife. He eventually reveals that this is because he himself is a Blossom. His branch of the family changed their name after his great uncle murdered his own brother (Hal’s grandfather) for the maple syrup fortune.
- Parents as People: Hal tries to be a good father for his daughters, but throughout the first season he lets his hatred towards the Blossoms blind him. This ends up almost destroying his relationship with both daughters and his wife.
- Sins of Our Fathers: His hatred and family rivalry with the Blossoms stem from a decades old blood feud.
- Would Hurt a Child: As the Black Hood, who is responsible for the death of Midge Klump, and attacked Cheryl Blossom.
Betty's older sister, who suffered a breakdown and currently lives in a group home.
- Dating What Daddy Hates: Hal and Alice Cooper hate the Blossoms, and had before Polly an Jason were dating. To say that Hal disapproved would be an understatement.
- Good Bad Girl: Cheryl describes her as a party girl, and she was certainly "bad" enough that she got pregnant and planned to run away with a guy her parents hated. Polly herself even says her parents "couldn't control her." Despite this, when we meet her, she comes off as sweet and loving to her sister Betty, and she really loved Jason.
- Locked Away in a Monastery: Polly is sent away to a church-run facility for "troubled youths" after being impregnated by Jason Blossom.
- The Ophelia: According to her mother, but when Betty finally finds her, she has trouble deciding if the assessment is correct or if being kept away from society for months in a institution-like "group home" has taken a strain on her.
- Psycho Ex-Girlfriend: Cheryl believes she is this to Jason and tries to manipulate Betty into giving up information to prove that Polly killed Jason. Cheryl realizes she was wrong when she discovers Jason basically used Polly just to win points for the football team's book of sexual conquests.
- Pregnant Badass: Not so much badass as "super brave." When talking with Archie at a party thrown by the Blossoms, Polly reveals that she suspects they had a role in Jason's death, and is going undercover, which is also the reason she refuses to answer Betty's attempts at communication.
- Properly Paranoid: As revealed in 1.12, her suspicion that the Blossoms had something to do with their son's death is confirmed to be true. Clifford was the one who killed Jason.
- Screw This, I'm Out of Here!: In Chapter 16, decides to leave Riverdale (where the Black Hood is hunting sinners), to protect herself and her unborn children.
- Shotgun Wedding: Jason and Polly's engagement seems like a self-imposed example of this, considering her pregnancy.
- Shrinking Violet: Jason noted, in the book that the football team kept, that she was "shy and reserved".
- Star-Crossed Lovers: She and Jason. Their families despise each other, to the point of the Blossoms forcing Jason to dump her, and Polly's parents throwing her into a monastery. Despite that, the two seemed to really love each other.
- Surprise Incest: It is revealed that the Cooper family used to be a part of the Blossom family, and that Jason and Polly's great-grandfathers were brothers. This makes them third cousins. Third cousins share less than 1% of their genes (0.78% exactly) and can legally marry everywhere. The Blossoms don't think it's really a big deal; the Coopers still find it very squicky.
- Teen Pregnancy: She's pregnant with Jason's twin children.
Mayor Sierra McCoy
- Played by: Robin Givens
Josie's mother, and the mayor of Riverdale.
- Action Mom: Double Subverted. Even though she's the Mayor of Riverdale, she doesn't seem to get too involved in the drama that goes on in the town right up until Chapter 19. Upon finding Josie has been affected by the sudden surge of jingle-jangle throughout the town, she outright declares war on the Southside and personally leads Sheriff Keller and deputies on a surprise raid of Southside High.
- Black Boss Lady: Sierra is the Mayor of Riverdale after all.
- Corrupt Politician: 1.04 reveals she's working with Hiram Lodge and, by extension, the Southside Serpents, in exchange for money for her reelection campaign.
- Ice Queen: Sierra appears to be a very emotionless and aloof person who may be somewhat emotionally distant from her daughter. However, it's shown that she does love Josie and that she has plenty of Pet the Dog moments where it proves she does care.
- Iron Lady: Sierra is an Ice Queen who is tough as nails and is a little on the corrupt side. She's also got a manipulative and ruthless side to her as well. Plus, she's the Mayor of Riverdale.
- It's All About Me: Downplayed. She tends to be a little more focused on what the Pussycats can do for her image than for Josie, but she knows to support her daughter when she needs it.
- Mama Bear: When she discovers her own daughter has been affected by the sudden rise of jingle-Jangle affecting the town, McCory outright declares war on the South Side Serpents
- Pet the Dog: Stays through her daughter's entire performance at the Variety Show and provides a crying shoulder when Mr. McCoy fails to do the same.
- Stage Mom: She's always pushing Josie to perform her hardest, but she's also insistent that Josie be in the spotlight over anyone else in the band.
- Selective Obliviousness: When faced with the truth of Jason's death, she begins a campaign to root out all the corruption in Riverdale. As Betty notes she never once mentions the Blossoms, focusing more on the (largely) innocent Serpents. Its implied its more politically motivated than a mental block.
- Played by: Reese Alexander
Josie's father, a jazz musician who is often on tour.
- Disappeared Dad: It's evident that he's not really there emotionally for Josie. The fact that he doesn't seem to show any support for Josie and her singing adds to the fact that he's an emotionally absentee father. And considering that Miles thinks that jazz music is more important to him than his daughter, it definitely proves the point that Miles is not that good of a father.
- Doing It for the Art: He is a firm believer that the real struggle in the music business is between art and commerce.
- Establishing Character Moment: The first time we meet him is over a course of a dinner at the Lodge’s place, during which he insults his hosts, condescends and later insults the Andrews, belittles his daughter’s music and leaves his stupid hat on while they’re eating at the table. Later, he walks out in the middle of his own daughter’s performance because he disapproves of her music.
- Jerkass: Miles is a complete asshole to everyone he interacts with in Riverdale.
- Meaningful Name: Probably named for Miles Davis, probably the most influential Jazz musicians of all time.
- Recovered Addict: Apparently struggled with a drug addiction at some point at the past. It is due to this that his wife reacts so badly when she discovers Josie took jingle-jangle at a party.
- Serious Business: For him jazz seems to be more important than his own daughter.
- Starving Artist: His passive-aggressive exchanges with his wife imply he doesn’t make much money from his music, and that he looks down on those who do.
- Played by: Nathalie Boltt
The wealthy mother of Cheryl and Jason with a seething hatred of the Lodge and Cooper families.
- Abusive Parents: She's at least partially to blame for Cheryl's poor behaviour, as she verbally and occasionally physically abuses her daughter, going so far as to tell her that nobody wants her daughter around, and refuses to let her daughter speak at Jason's funeral. When Cheryl does anyways, Penelope threatens to ship her overseas. In the season 1 finale, she even inadvertently pushes Cheryl to attempt suicide.
- Big Bad: Becomes one of the main villains in Season 2.
- Big Bad Ensemble: As of the season 2 finale, she's a member of this alongside Claudius Blossom, Penny Peabody, Malachi and Sheriff Manetta, all of whom are working under Hiram Lodge.
- Bitch Alert: Is introduced by ripping up Cheryl's planned speech for her brother, claiming that it would embarrass the family.
- Break the Haughty: In "A Kiss Before Dying", she ends up seriously injured thanks to her own greed, and at the mercy of Cheryl, who calls her out for all her years of abuse, and lets her know things will be very different from now on.
- Broken Bird: Often hinted at. Penelope can move from relentlessly icy and near emotionless to a screaming, out of control wreck and back again at the slightest provocation, and just about every word and deed in between is underscored by a deep sense of sadness and despairing apathy. Judging by what other characters have to say about her, she was this way before Jason's death as well.
- Even Evil Has Loved Ones: Emotionally abusive to Cheryl and very sharp-tongued to everyone else. However, she did genuinely love her son. When face-to-face with Alice Cooper, who published Jason's autopsy without permission and came to Penelope just to boast about it, Penelope snaps and breaks down into tears.Penelope: [crying] They tortured him and threw him in the river like trash!
- Hate Sink: Penelope was initially thought to be a rather cool character after she slapped Alice across the face for slandering her son's name. Then come "Heart of Darkness", where we learn she's a much worse mother than Alice, where despite Alice's moments of emotional abuse towards Betty and Polly inexcusable, she does love her daughters. Penelope on the other hand isn't just emotionally abusive towards Cheryl, but also physically. The season 1 finale only made it worse. She couldn't care less about her obviously clinically depressed daughter, and refuses to even comfort her, let alone try to give her the help she clearly needs. In one scene, she more or less even suggests that Cheryl commit suicide, and that there is no point in (her) living. Many fans have pointed out that it really says a lot about what a godawful person and parent Penelope is that she's hated more than Clifford, who killed his own son.
- Iron Lady: Penelope is cold, icy, and stern. She's especially cold and ruthless in her treatment towards Cheryl, even more so than her father Cliff.
- Jerkass: She and Clifford have the audacity to make fun of Veronica's father's arrest... to her face. Overall, Penelope is not a nice person at all. She's cold, mean, ruthless, and manipulative. The manner in which she treats Cheryl, her only surviving child, and one that has gone through significant trauma, is abhorrent.
- Jerkass Has a Point: Penelope is an awful person and a worse mother, but Alice Cooper absolutely deserved that slap to the face.
- Outliving One's Offspring: Together with and courtesy of Clifford.
- The Paranoiac: Very much: she invites every member of the town that she even thinks may have been involved in Jason's death to his funeral.
- Rich Bitch: At least Cheryl has a reason for being bitchy (see Abusive Parents above), whereas Penelope has zero excuse.
- Wouldn't Hurt a Child: A variant in "To Riverdale and Back Again". After Polly discovers that the engagement ring Jason had at the time of his disappearance is in his parents' possession, Penelope believes that she would tell her parents and Betty about this at the homecoming dance. Penelope drugs Polly, rendering her unable to do so, and it's implied the only reason she didn't use a potentially lethal one on her was because Polly was pregnant with Blossom children.
- Played by: Barclay Hope
The equally wealthy and nasty father of Cheryl and Jason, with a long and bitter family feud against the Coopers.
- Arch-Enemy: To Hal, on two fronts. One due to the long-standing enmity between their families, and another due to the romance between Jason and Polly. And Archie inadvertently overhears a conversation between him and Penelope that implies they were responsible for Veronica's father Hiram being in jail.
- Big Bad: For Season 1. He is the murderer of Jason, his own son, and thereby the reason for the plot.
- Everyone Has Standards: He's marginally nicer than Penelope, and lets Cheryl give her speech during Jason's funeral without much fuss. He also doesn't appear to be abusive, unlike Penelope. Subverted in "Anatomy of a Murder" where its revealed he killed his son Jason.
- Jerkass: Much like Penelope, he has no qualms about mocking Veronica about Hiram's imprisonment.
- Offing the Offspring: He personally murdered Jason.
- Rich Bastard: He has shades of this. He's not as outwardly mean as Penelope, but he still carries a snobby, stuck-up air to him.
- Sins of Our Fathers: Has a bitter hatred of Hal Cooper, dating back to his (Clifford's) grandfather murdering Hal's grandfather over the town's maple syrup cache (and thus inheriting the fortune).
- Strong Family Resemblance: His brother Claudius looks almost exactly like him (they're played by the same actor), to the point it causes Cheryl to pass out when they meet.
- The Sociopath: Is basically a requirement to be able to kill your own son without even blinking.
- Would Hurt a Child: He murdered his son Jason in cold blood, and coerced FP into falsely confessing to the crime by threatening to do the same thing to Jughead.
Cheryl and Jason's grandmother, who's much kinder and more reasonable than their parents.
- Cool Old Lady: She's probably the only nurturing force in Cheryl's life.
- Nice Girl: She seems to be very kind, and even gave her blessing to Polly and Jason.
- Reasonable Authority Figure: Towards the kids; unlike their parents, she has no ill will towards any of them.
- Shipper on Deck: For Jason and Polly.
- Strong Family Resemblance: She lampshades it: whether it's through senility or not, she mistakes Betty for Polly.
- Token Good Teammate: To the Blossoms. Cheryl's the Alpha Bitch, Jason had at least some Jerk Jock moments, Penelope is an Abusive Parent, and Clifford comes off as a male Rich Bitch. Nana Rose, on the other hand, seems kind and supportive, if a bit senile.
Sheriff Tom Keller
- Played by: Martin Cummins
Kevin's father and the head of the local law enforcement.
- Clueless Detective: Downplayed. He's not incompetent, but Jughead and Betty have discovered much more than he has within the same time frame. Justified Trope since he has protocol to adhere to, while the teens are free to investigate any leads they find.
- Dirty Cop: Downplayed. It's not that he's particularly corrupt, just that he seems to be in the pocket of the Blossoms. Ultimately subverted, as the second it becomes clear Cliff is the murderer, he turns up with every officer in Riverdale to arrest him.Jughead: [exasperated] No offence, Kev, but your dad answers to a higher authority than God... the Blossoms.
- Good Parents: Sheriff Keller is supportive of his son, Kevin, wanting him to find a nice boy to date.
- Only One Name: For the entire first season, his first name was unrevealed, everyone simply called him by his title or his title and last name. Its revealed in season two, to be Tom.
- Open-Minded Parent: He's supportive of his gay son.
- Reasonable Authority Figure: He believes Jughead and Betty when they come to him with evidence, and follows the leads they provide.
- By the end of the season, he's considerably less reasonable when he becomes convinced that the Serpents are involved with the heroin ring.
- The Sheriff: Of Riverdale. He spends the first season trying to find and apprehend Jason’s killer.
Terry "Pop" Tate
- Played by: Alvin Sanders
The previous owner and face of the Chock'lit Shoppe, a much loved diner.
- Cool Old Guy: Everybody in Riverdale loves the man, and he prides himself in the role he plays in the community.
- Family Business: As Pop admits, the Chock'lit Shoppe was owned and operated by the Tates for over eighty years, meaning that it not only was able to thrive in the midst of segregation, but is older than the town of Riverdale itself. This made selling it to Hiram against his mother's wishes especially heartbreaking for him, and he asks Jughead to not reveal it until she dies, for her sake.
- Nice Guy: Pop never loses his temper and is gentle and kind to everybody.
- Race Lift: He's white in the comics and a black man in this series.
- The Vietnam Vet: The second season suggests that he served his time with the US Army in Vietnam.
Forsythe Pendleton "F.P." Jones II
Jughead's father, who runs the local biker gang the Southside Serpents, and is working with Hermione Lodge to further her husband's plans for Riverdale.
- Adaptational Attractiveness: In the Comics Forsythe is usually portrayed as an older version of Jughead, balding and with a mustache. Here, he's played by Skeet Ulrich.
- Adaptational Villainy: Unlike his comics counterpart, this version of Jughead's father is the head of a notorious street gang known for drug dealing and theft.
- The Alcoholic: Jughead states he "fell off the wagon" after being fired, and we see Jughead trying to prevent him from drinking. He sobers up toward the end of the first season.
- Alcoholic Parent: To Jughead. His home is literally littered with bottles, he is seen drunk twice in the span of two days and Jughead outright states he "fell off the wagon."
- Big Man on Campus: Fred Andrews calls him a "BMOC". According him, FP was very popular in his high school glory days.
- Deadpan Snarker: He's every bit the snarky and sarcastic individual that his son Jughead is. In fact, Jughead probably inherited his sense of sarcasm from FP.
- Family Man: Goes straight and starts working with Fred again, because he wants his son to start respecting him. He also takes the fall for Jason's murder in order to protect Jughead.
- False Confession: Gives an extraordinarily detailed one claiming he killed Jason after being arrested.
- Frame-Up: The gun used to kill Jason Blossom is planted in his trailer, leading to his arrest for his murder.
- Good Parents: Was one to Jughead and Jellybean at some point. He still tries to be in the present, and while his problems sometimes get in the way, he sincerely tries his best, and overall he and Jughead have one of the better parent/child relationships in the show.
- Jaded Washout: Formerly a very popular football player in high school, now FP is a man who’s lost control of his life and his addictions, causing him to mostly lose his family.
- Jerk with a Heart of Gold: Is aggressive and short-tempered at times, but legitimately loves his son and isn't actually that bad of a guy.
- Jock Dad, Nerd Son: Downplayed. FP was a popular student athlete while his introverted son is more concerned with writing—though FP remarks that he's proud of Jughead's intelligence and creativity.
- Like Father, Unlike Son: He's much more boisterous and talkative than his serious, snarky son, and is definitely more irresponsible. FP claims that Jughead takes after his mother instead.
- Off the Wagon: He promises to clean up his act for the sake of his family, but it's ambiguous whether he actually will commit.
- O.O.C. Is Serious Business: In 1.11, he shaves for the first time in ages, cleans his house up, doesn't binge in day-drinking and generally starts acting more upbeat and focused, claiming to want to get his act together, have Jughead live with him again and get the family back together. Jughead's pleasantly shocked by the positive change until FP is arrested and confesses to Jason's murder, when he assumes the change is because FP was intending to flee to Toledo.
- Papa Wolf: He was furious to learn that Jughead was taken in and questioned by Sheriff Keller and wanted to angrily confront Keller before being talked down by Jughead. He also won't stand for anyone physically hurting his kid, as Chuck can attest to. He also took the fall for Jason's murder from Clifford for his threats against Jughead. FP might not be the best parent in the world, but do not go near his kids.
- Parental Abandonment: Inverted. While he knows about Jughead's homelessness, it's eventually revealed that Jughead left on his own, due to being unable to deal with the turbulent state of his home life, and because of FP's alcoholism. FP himself is visibly frustrated when Jughead once more goes off on his own and later cleans up his act with the intention of getting Jughead to live with him again. Getting arrested throws a wrench into that plan.
- Parents as People: FP genuinely wants to restore his family, go straight, clean up his life and be a good father to his son, but his issues and vices always get in the way.
- Shoo the Dog: He tries to do this to Jughead when he visits him in jail. It's what tips Jughead off to the fact that FP was lying about killing Jason Blossom.
- Wrong Side of the Tracks: Runs the Southside Serpents, the local biker gang from the poorer side of Riverdale.
- We Used to Be Friends: When they were younger, he and Fred Andrews were very close. However, after events got out of control, Fred bought him out of their company, and then fired him. As the series progresses, they more or less manage to patch things up.
- All Bikers Are Hells Angels: The Serpents are a biker gang who regularly dress in leather and are associated with theft and drug dealing.
- A Lighter Shade of Black: The Serpents are a gang of thieves, drug dealers, petty criminals and thugs. However, they still value loyalty towards each other and help each other out (though not without a price). They come across as decidedly better than show’s main antagonists (Jason’s killer and the Black Hood) as well as their rival gang the Ghoulies.
- Even Evil Has Standards: According to FP Jones, whilst the serpents are involved with drug dealing, they never touch anything more serious than marijuana, and having nothing to do with heroin smuggling.
- Gang of Hats: Most Serpents were the insigna of a circled Serpent on the back of their Jackets, while Jughead and FP havd the double headed design.
- Gang Initiation Fight: The final “trial” to become a Serpent is to withstand an outright brutal beating from several other members. Jughead goes through this in Chapter 18, climaxing with Sweat Pea hitting him in the face with a pair of brass knuckles.
- Greaser Delinquents: Season two reveals that teenagers are part of the serpent’s gang. All of them carry this image with slick black hair, leather jackets and other such accessories.
- Honour Among Thieves: The Serpents fully believe in loyalty to each other and the gang, with members regularly helping each other out, and they have the reputation of never snitching on each other, even when facing serious jail time. They also give Jughead several favours in season two, simply because he’s FP’s son.
- Undying Loyalty: All Serpents possess this towards to FP Jones, as he is their leader. They even help him guard and work on Fred’s construction site, when it gets hit by vandals. After his arrest, they turn to helping Jughead.
- Scoundrel Code: Despite being a gang of thieves and thugs, the Serpents all follow a very strict set of rules, such as never snitching upon each other even when facing serious jail time and supporting the families of arrested gang members until they get out of prison.
- The Scapegoat: A plot point throughout the second season is that the north side regularly blames the Serpents for anything that goes wrong in the town, to the point that Sheriff Keller and Mayor Mc Coy outright refuse to consider that the other gangs could be responsible for distributing the heroin and jingle-jangle, focusing all their attention on the Serpents. This does nothing but fuel the Serpent’s hatred towards the north side.
A member of the Southside Serpents. He starts a secret romance with Kevin Keller in 1.04.
- Canon Foreigner: He has no counterpart from the Archie comics.
- Dating Catwoman: Since Joaquin is a Southside Serpent and Kevin is the Sheriff's son.
- Honey Trap: Is actually this for the Serpents, because FP wants a connection with the sheriff.
- In Love with the Mark: Implied. He is seemingly reluctant to continue with the Honey Trap plot on Kevin.
- Put on a Bus: Literally. Hops on a bus out of Riverdale after the cops start closing in on the Serpents.
- Straight Gay: If he hadn't started making out with Kevin, you'd never guess.
A senior member of the Southside Serpents and FP Jones' right-hand man.
- Affably Evil: For the most part, he's not shown to be that bad a guy, despite being a Southside Serpent. Being friendly and giving Jughead several favours. Doesn't mean he'll hesitate to beat a person senseless even on a chance they know something.
- Dragon Ascendant: Following FP being arrested, Tall Boy has taken to running the gang’s matters. However, he’s well aware that FP’s word still carries more weight and thus tries to get Jughead to agree to his plan to unite the Serpents and Ghoulies in Chapter 19.
- Dropped a Bridge on Him: The season 2 finale has it revealed that he was acting as a decoy Black Hood, and that he's been killed.
- I Gave My Word: When Jugheads finds that he and a younger, as-yet unnamed member were roughing up a fellow Serpent they suspected of being The Black Hood, Tall Boy states that they were keeping their promise to look out for Jughead.
- Number Two: FP's main enforcer and de facto leader of the gang in his absence.
- Only Known by Their Nickname: Everyone calls him Tall Boy. His actual name is never even mentioned.
- The Starscream: Implied. In Chapter 19, he tries to organise a unification of the Serpents with the Ghoulies, despite the Ghoulies not only being their rivals, but willing to commit crimes the Serpents steer clear of. Jughead believes he’s using the situation to take over the gang whist FP is in prison, and speculates he’s being planning to for a while now.
- Villains Out Shopping: When Pop's Diner is saved during the Retro Night party he and another are present, but do nothing outside unnerving Mrs. Cooper.
A student of Southside High and a junior member of the Southside Serpents.
- Adaptation Personality Change: Her comics counterpart was merely a rival to Jughead’s eating contest crown, a far cry from her personality on the show.
- Betty and Veronica: Briefly played the Veronica to Betty's Betty for Jughead's Archie.
- Bi the Way: She is interested in both girls and boys.
- Deadpan Snarker: Is constantly sarcastic and quick witted, especially when describing the state of Southside high school. She could rival Jughead himself in this regard.
- Good Bad Girl: Toni is a proud member of the Serpent’s gang, but apart from this she seems to be an overall friendly, cheerful and nice girl.
- You Gotta Have Blue Hair: She has light pink highlights in her hair.
- Women Are Wiser: She is often the voice of reason when the other Serpents are about to do something stupid.
A student of Southside High and a leader among the high school aged members of the Southside Serpents.
A student of Southside High and member of the Serpents
- Adaptation Personality Change: His comics counterpart was often the main antagonist in the "Little Archie" comic series and boyfriend of Penny Peabody, neither of which applies to the show's version of him.
- Alliterative Name: Fangs Fogarty.
- Killed Off for Real: Dies on the penultimate episode of season two of the gunshot wound he suffered. Subverted in the season 2 finale, as FP reveals to Jughead that Fangs is actually alive and he lied about his death to motivate the Serpents to fight.
- Number Two: Appears to be Sweet Pea's right hand man.
A shady lawyer who often works for the Serpents and is a member of the gang.
- Alliterative Name: Penny Peabody.
- Amoral Attorney: She is the in-house lawyer of a criminal biker gang, and even one of the leaders of said gang is terrified of owing her a favor.
- Big Bad Ensemble: As of the season 2 finale, she's in this with Hiram Lodge, Penelope & Claudius Blossom, Malachi and Sheriff Manetta.
- Bitch in Sheep's Clothing: Penny comes across as a cheerful and friendly woman, who seems happy to help Jughead keep FP from facing a long stint in prison. However, FP himself, the leader of the Southside Serpents, is clearly terrified when he learns that his son has been talking to her and Strongly warns Jughead to stay away from Penny. Then she tricks Jughead into doing a drug delivery, uses it to blackmail FP, and almost takes over the Serpents.
- Create Your Own Villain: She eventually joins the Ghoulies after being expelled from the Serpents by Jughead and threatens to lead the former to destroy the latter late in season 2.
- The Dreaded: Even a hardened criminal like FP is absolutely terrified of owning her a favor.
- Evil Is Petty: In "Judgment Night", after Jughead gives himself up in an attempt to avert a bloodbath between the Serpents and the Ghouls, she mutilates Jughead's arm in retribution for his earlier payback for her blackmail, and for added insult, she refuses to honor the deal and still plans on attacking the Serpents anyway.
- The Exile: After Jughead forcibly expels her from the Serpents he forces her to move to Greendale.
- Hello, Attorney!: For a back-room lawyer, she is extremely attractive.
- In-Name-Only: Her counterpart from the Little Archie comics is Fangs Fogarty's girlfriend. Otherwise has no connection whatsoever.
- Insignia Ripoff Ritual: After the Serpents transport her to Greendale for blackmailing Jughead into drug trafficking, she reminds them that they cannot harm her as long as she has her Serpent tattoo. Jughead lets her know that she hasn't been honoring the Serpent code, and with that, he skins the tattoo off with a knife.
- Red Baron: She is better known as The Snake Charmer.
- Revenge Myopia: The first time she returned in Chapter 25, it was to do what Jughead did to her: have him expelled and his Serpent tattoo skinned. Except, of course, that she brought it on herself by blackmailing Jughead into being a drug courier.
- You Owe Me: Penny’s MO is dealing in favors. She’ll help with legal matters but in return you have to do a favor for her at some point down the line. Jughead ends up unwittingly agreeing to these terms when he goes to her for help with FP’s case, and FP himself implies it’s a very bad idea to do so.
- Cool Car: Compared to the Serpents, who are a motorcycle gang, the Ghoulies have a thing for classic cars. FP outright states that apart from their illegal deals, they’re mostly held together out of a love of street racing.
- Eviler Than Thou: Compared to the Serpents. The Serpents are a gang of drug dealers, thugs, thieves and petty criminals; however, they abide by a strict code and stay clear of more serious crimes like dealing heroin. The Ghoulies don’t seem to possess any code of behaviour and are the distributers of jingle-jangle throughout the town.
- Greaser Delinquents: Much like the Serpents, the Ghoulies give off this aesthetic, with gelled hair, leather jackets and 50’s greaser style.
- Big Bad Ensemble: As of the season 2 finale, he's in this with Hiram Lodge, Penelope & Claudius Blossom, Sheriff Manetta and Penny Peabody.
- Politically Incorrect Villain: A gang leader who is responsible for the distribution of drugs throughout Riverdale. Malachi also openly calls Veronica and Betty “bitches” and “skanks” to their faces upon first meeting them.
- Smug Snake: Throughout his appearances he just oozes arrogance, clearly believing he’s a big player in local events. In reality his gang is smaller and has a lot less territory than the Serpents, and his chance of advancement stems entirely from him benefiting from events he played no hand in.
A mysterious man introduced in the season one finale, and the focus of a now hellbent Archie' quest for revenge.
- Adaptational Villainy: This version of the character is much more sinister than any of his counterparts in Archie comics, and that's including the Darker and Edgier 2015 reboot of the character.
- Ax-Crazy: He's shot four characters, one of whom died from the shooting, and another one who initially survived but was tracked down later and killed with a whole array of cutlery. He's had two other victims; one strangled with a cello bow, and another whose throat was slashed open. Sane this guy is obviously not.
- Big Bad: One of the main villains for Season 2 and one of the causes of all the chaos ensuing in Riverdale.
- Canon Character All Along: He isn't referred to as the Black Hood when he first shows up in the season one finale, but is later called such in season two.
- Evil Wears Black: A murderous serial killer who is terrorising the entire town of Riverdale and executing anyone he deems a sinner. He also dresses all in black, complete with a large black mask, hence his name.
- Exact Words: As Chapter 19 reveals, when he claimed to be cleaning up Riverdale he specifically meant he was only targeting the citizens of Riverdale, letting Nick St. Clair go because he was not a native to the town.
- Expy: The production crew said that he's influenced by the Zodiac Killer. Lampshaded in Chapter 17, when Jughead outright compares him to the Zodiac Killer and starts researching him, hoping to finding a clue to stopping the Black Hood.
- The Faceless: His major trait thus far is his face-covering mask.
- Green Eyes: His other main identifying characteristic.
- Hero Killer: Narrowly averted. He shoots Fred in the season one finale, but Fred recovers. Then played straight in season two, where he kills Midge.
- Hypocrite: Claims to purge only the town of Riverdale and refuses to go after Nick St. Clair despite him being a date rapist, because he’s not a native to the town. However, he still murdered Miss Grundy, despite her not being a native and not even still living in Riverdale at the time. He also claims to have targeted Fred Andrews, "the adulterer" (which itself is only sorta true, as (divorced) Fred had a brief affair with (married) Hermione), but he himself is having an affair with Penelope. This is Lampshaded by Alice.
- Improvised Weapon: Kills Miss Grundy with a cello bow.
- In-Name-Only: He doesn't bear much resemblance to any Black Hoods who've appeared in comics. He's been a classic superhero as well as a modern anti-hero vigilante, but never an outright serial killer.
- In-Series Nickname: Is dubbed "The Angel of Death" due to how little is known about him outside his actions.
- Kick the Son of a Bitch: Honestly, after all she's done and gotten away with it, killing Miss Grundy doesn't seem that bad. On the other hand, he did shoot Fred, so we're clearly not supposed to root for him.
- Knight of Cerebus: While the show was already pretty dark, his introduction is when things really got edgy.
- Malevolent Masked Men: Hides his identity with a mask, leaving everyone with nothing close to a clue about his identity.
- Movie Superheroes Wear Black: Instead of the traditional black-and-yellow costume, this Black Hood wears a crude black balaclava and dark civilian clothes.
- Serial Killer: Whilst his MO is somewhat flexible (generally he shoots his victims), he fits the mission based variety, being a Knight Templar who believes he's cleaning up Riverdale by killing those he considers "sinners".
- Stalker Without a Crush: He takes to stalking Betty, having been inspired by her speech at the Jubilee as to how the town needs to confront the evil lurking under the surface. He takes her as a kindred spirit and proceeds to start playing mind games with her, forcing her to break her relations with her closest friends, constantly stalking her and threatening to kill her entire family if she steps out of line.
- There Is No Kill Like Overkill: Kills Miss Grundy by simultaneously strangling her and slitting her throat.
- Windows of the Soul: Everyone who has managed to look him in the eyes and survive has described how fundamentally wrong he looks. Pop Tate outright compares him to "The Angel of Death", and Midge claims his eyes were "black and empty" like Michael Myers.
- Would Hurt a Child: He holds his gun to Archie's temple. Immediately after shooting the boy's father, no less. He also tries to murder Moose and Midge, the latter of whom he later does kill.
An English teacher at Southside High school and the editor of the school's newspaper the Red and Black, secretly he is also the Sugar Man.
- Asshole Victim: Considering he was responsible for distributing serious drugs like heroin and jingle-jangle throughout Riverdale, which in turn caused multiple serious problems for the south side, it's a bit hard to feel sorry for him when the Black Hood murders him.
- Bitch in Sheep's Clothing: Lampshaded by Jughead in Chapter 19. On the surface he comes across the kind and caring high school teacher. In reality, he is a ruthless drug baron.
- The Dragon: Was Clifford Blossom's front man in his heroin empire, and responsible for actually getting it out on the street.
- Dragon Ascendant: Following Clifford's suicide, he takes over running his drug empire.
- The Dog Was the Mastermind: Appears to be an ordinary school English teacher, in reality he is the source of the town’s drug crisis.
- Evil Teacher: Is responsible for supplying virtually all the drugs throughout the town of Riverdale. He is also Southside High’s English teacher.
- Legacy Character: Penelope confirms to Cheryl that Clifford had many front men during the running of his drug empire, each of whom took the moniker “the Sugar Man.” Robert is simply the last one.
- The Red Baron: Goes by “the Sugar Man”, which Sheriff Keller claims is just one of his many aliases. Others include “the Maple Man”
- Token Good Teammate: Subverted. He initially comes across as the one voice of reason at Southside High School, with his strict anti-drug and anti-gang rules. In reality, he is responsible for distributing jingle-jangle to the Ghoulies and flooding the town with drugs.
General Augustus Pickens
The man who led the settlement of the Sweetwater River valley, he is considered Riverdale's founding father.
- Broken Pedestal: The townspeople’s opinion of him takes a nosedive when his role in massacring the Uktena tribe was brought to light.
- The Dragon: He was actually being bankrolled by Colonel Blossom, who pulled his strings.
- Founder of the Kingdom: The was responsible for the settlement of the Sweetwater River valley.
- Our Founder: There is a statue honoring him prominently displayed on a Park also named after him.
Colonel Barnabas B. Blossom
Jason and Cheryl's great-great-great-grandfather. He was also responsible for bankrolling General Pickens's settlement of the Sweetwater River valley.
- Alliterative Name: The most salient example in a series full of them... Barnabas B. Blossom.
- Broken Pedestal: Cheryl spent years trying to get Pickens Day renamed after Barnabas, until she found out about the Uktena Massacre.
- Famous Ancestor: The earliest known ancestor of the Blossom and Cooper family.
- The Man Behind the Man: He financed General Pickens' actions in the Sweetwater River valley, becoming the largest landowner in the region.