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Bitch Alert

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"I'm so, so sick
Can't handle it?
Yeah I talk shit
Just deal with it."
P!nk, "Cuz I Can"

Sometimes writers love to tease us a little with who's nice and who's not so nice in the story. Not this time, though.

The character enters the scene and she's clearly trouble. Tall, slender, regal bearing, pretentious walk, looking down on everyone, long stiletto nails, wears all black, maybe with hints of red and pulls an icy, cutting sarcasm the minute she opens her mouth... That's right, we have a Bitch Alert and it's so blatant that you couldn't make it more obvious by having the words "Bitch Alert" flashing on the screen the moment she arrives.

Usually applies to the Alpha Bitch, Rich Bitch, Femme Fatale and many other types of villainesses. Often associated with Noblewoman's Laugh to really drive the point home, usually to introduce the character without showing her in person.

This is a very obvious type of Establishing Character Moment.


Never applies to a Bitch in Sheep's Clothing, since this one isn't hiding her bitchiness behind a sweet, welcoming face. Au contraire, she is rather pretty upfront and direct about it.

Compare Make Way for the Princess, the typical High School variation.


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    Anime & Manga 
  • In Inu × Boku SS, Ririchiyo acts this way to every new person she meets.
  • Belarus from Axis Powers Hetalia is every bit as Ax-Crazy, pushy, sadistic, possessive and prone to childlike fits as her beloved brother, Russia, if not moreso. The thing is, Russia is a manipulative Cute and Psycho Stepford Smiler, while Belarus is always scowling, always says what vile things are on her mind, and threatens little Latvia with a knife before she's even officially introduced! Lithuania still remains oblivious though. Even after she breaks his fingers.
  • Summer Polanski, the resident Hate Sink of Hollow Fields, makes her debut sucker punching Lucy with an Extendo Boxing Glove. This won't be the last time she torments Lucy.
  • Boa Hancock, from One Piece, makes her grand entrance by kicking a kitten and demanding to know who placed a kitten in her path. Her debut only gets bitchier from there.
  • "Campus Queen" Sayoko Mishima, from Ah! My Goddess. Her very first appearance consists of her leaving a trail of increasingly elegant suitors behind her without sparing so much as a glance, and mentally demeaning every single one of them. And that was before she got knocked down a peg by Belldandy.
  • The Errand Boy and the Delinquent Leader in Love makes it clear Youdou is nothing but bad news from her introduction alone. On the last day of the summer break, Unoki happily reminices about the time he's spent with Toramaru, and realises this is the first time he's ever looked forward to a new school term. Then he hears a girl's voice from behind him; one he's all too familiar with, and freezes in terror. The girl laughs and asks him if he's finally found someone who doesn't treat him like dirt. He urges himself not to turn around, but as she gets so close he can feel her breath on the back of his neck, he reflexively turns his head and is met with an eerily calm, smiling face. The next day, when Toramaru comes to Unoki's house to pick him up, he's too afraid to even open the door.

    Comic Books 
  • The Legend of Wonder Woman (2016): As soon as she's introduced it's clear that Pamela Smuthers is a bitch. She poses with her hips canted, her arms crossed, her nose in the air with a sneer on her face and is flanked by her Girl Posse as she talks to down to Etta Candy.

    Fan Fics 
  • Angie Fujioka in Pretty Cure Mother Nature sets herself up as quite a bitch (and Chiyo acknowledges it) in her very first scene.
  • Fire Emblem Awakening: Invisible Ties: In chapter 3, Maribelle's prissy, snobby attitude does not make a good first impression with Robin.
    Robin: [thinking] Yep. Definitely don't like her.
  • Bitches of this nature are rare at the Assassins' Guild School. Possibly because when the girls at this school all have access to sharp edges and are taught how to use them, a lot of necessary detente happens. Every so often there's a slow learner who can't get with the programe and tries to lord it as Bitch Queen. As Deborah Rust quickly discovers, they don't last long.

  • 17 Again has Naomi, Scarlett's best friend. Stays quite nasty.
  • Brian's scumbag mother from The Breakfast Club has only two lines and establishes herself as this so it comes as no surprise when we find out later on how bad his home life is.
  • The trio of Heather, Bridget and Kelly in The Final. They're established as very nasty from their first dialogue not even interacting with anyone. Then they act mean towards Emily. However it gets turned on its head when Emily becomes the real villain and Bridget turns out to be not so bad.
  • The Trope Namer is Heartbreakers when Max as "Olga" meets Tensy's housekeeper and says the line. The housekeeper does indeed become quite the problem for the women and they have to plant Tensy's jewels and cigarettes on her to get her fired.
  • Legally Blonde gives us Enid Wexler, who introduces herself as a Straw Feminist and punches a nerdy guy. She's later one of the notable group who snubs Elle and accuses her of being homophobic. Professor Stromwell is a subversion; she's given this introduction but it's revealed that she's really a Cool Teacher.
  • Holy hell, Dizzy from Starship Troopers. It's not until halfway through the film that she actually does something un-bitchy.
  • Taylor Fisher in Detention introduces herself with the following line:
  • The Girl Posse from Jawbreaker gets this introduction. Played straight, as the original Token Good Teammate, Liz, breaks formation to help poor stomped-over Fern, who dropped her books.
  • Carrigan from Casper.
  • In The Hunger Games, the actress playing Glimmer manages to convey this just through the condescending smirk she gives Peeta when he's training.
  • The Abyss: Lindsay's arrival is heralded by a literal Bitch Alert from one of the other characters.
    Bendix: Oh no, look who's with them. The Queen Bitch of the Universe.
  • Carolyn from American Beauty gets hit with this hard. Her first line to her daughter is, "Jane, honey, are you trying to look unattractive today?"
  • Minnie from Ten Murder Island is basically this. Not right away, of course, but...about three minutes into the movie, if that, she makes it pretty clear. And it just gets worse as the movie progresses.
  • In Girl House, Kat introduces Kylie to Devon—the most popular girl in the house—while Devon is sunning herself by the pool. Devon immediately establishes her bitch credentials by cattily putting Kylie down; saying she looks far too wholesome to belong in the house.

  • Lavinia from A Little Princess. One film adaptation shows her looking furious when Miss Minchin announces to the class how wealthy Sara Crewe is,note  as well as pranking Ermengarde by dipping her hair in pen ink.
  • Carrie: Most of the girls in Carrie White's class, given that our first impression of them is seeing them throwing tampons at Carrie in the school showers while she's having her period. Only Chris is truly nasty, though — Sue in particular spends the rest of the story trying to make up for what she did. The effectiveness of this trope is so pronounced in the first film adaptation, that many were convinced that Sue actually was a villain and in on the prank at the end.
  • Sandpaw's first appearance in the Warrior Cats series. She snarls that Firepaw smells revolting, and then makes a comment about how he's a kittypet.
  • Elizabeth Elliot is a completely rude, pushy bitch who treats Jack Ryan with total hostility in her first appearance in the Tom Clancy book Clear and Present Danger. In fact, in the followup book (for those who didn't see her the first time) she gets a similar moment.
  • There's no doubting what kind of person Amoral Attorney Judy Sherman is in Year Zero.
  • Kolkhis's entry to the Stag and Candles in The Virtu. Dressed as a lady, tall, slender, pale, and utterly cold. First question out of her mouth: "Is it true you're sleeping with him?" And it just gets worse from there.
  • In Companions of the Night, Regina doesn’t hide her true colors when she first meets Kerry, Ethan on the other hand…
  • It doesn't take two seconds from Maeve's introduction in The Dresden Files for Harry to peg her as a sadistic, shallow, oversexed, immature, vapid monster. He's right about all but one of those. And the crime he's investigating is probably the only thing she's innocent of.
  • A Song of Ice and Fire has a few bitches and bastards who are generally unafraid to broadcast the news, but the norm is for most of them to dig the smiles and Sheep's Clothing out when at official or public events, at least. Or when at the "selecting targets" stage. Outside of that? There is no possible way to misunderstand who you are dealing with, from the aggressive use of fashion onwards.
    • The Royal Brat and Rich Bitch who is Cersei Lannister is an undisputed Queen Bitch who mostly takes the above route, for instance. So is Margery Tyrell, for that matter, even though Cersei out-bitches and out-spoils her on a regular basis by going for every soft target in the vicinity with a small or large sneer on her face, while Margery generally reserves her more overt claws for people like Cersei.
    • Olenna Tyrell gave up on the subtle approach decades ago: you know she's in the room when other characters start to work hard at preventing themselves from reflexively wincing at her verbal put-downs. She's very generous with her exceedingly blunt, quick-fire observations.
  • Rare Male Example: Draco Malfoy of Harry Potter fame. His first scene is him insulting the Weasleys and then offering friendship to Harry showing that not only is he a bitch, he's a Bitch in Sheep's Clothing.

    Live Action TV 
  • Buffy the Vampire Slayer:
    • Delayed but ultimately played straight by Cordelia Chase. Her first scene is to helpfully share a textbook with Buffy in class and make friends with her. Then immediately after, she mocks Willow for having an unfashionable outfit — solidifying herself as the Alpha Bitch.
    • This trope also applies to Buffy's psychology professor, who introduces herself as "the evil bitch-monster of death."
  • Cordelia's carried over to Angel once, though in more of a good way. "Room W/a Vu", when Cordelia finally stands up to the evil ghost of Dennis's mom.
    Cordelia: Here's what you're going to do. You're going to pack your little ghost bags and get your wrinkly, translucent ass out of MY HOUSE! 'Cause the bitch is back!
  • Every time Morgana entered a room in series three of Merlin you could almost hear the alarm bells go off. Ironic in a way, considering her role was also an inversion of Bitch in Sheep's Clothing: despite the evil smirk, no one ever noticed that she was plotting their deaths right under their noses.
  • Northern Rescue: Mostly subverted with Gwen (whose also more of a Delinquent at worst than an Alpha Bitch). She's introduced honking her horn at Maddie on the way to school and trading insults with her, and they later have another insult-match in the hallways at school. Then, a bit later in the episode, both of them are going for a meeting with a mutual friend and formally meet each other for the first time, both are a little embarrassed and defensive, but become more friendly by the end of the episode.
  • Happens a lot on Reality TV. For example, Ivy Higa, on eighth season of Project Runway, declared from the get-go that the show should be called "Project Ivy". The editors clearly signaled this as a Bitch Alert. She proceeded to act as in a particularly bitchy fashion, even by the show's standards. She also never won a challenge.
  • Libby in Sabrina the Teenage Witch. Her first appearance is when Harvey looks like he's about to ask Sabrina to be lab partners - but she immediately butts in and says "I'll be your lab partner," establishing herself as not only a jerk, but Sabrina's rival for Harvey. Her next scene has her antagonising Sabrina in the bathroom and telling her "from now on, you use the freaks' bathroom".
  • Quite a few characters on Scrubs, notably Dr Miller. Special mention, though, has to go to Nina the Malpractice Attorney whose first scene involves hospital-wide panic at the mere thought of her arrival. Not long afterwards, she's given a musical number where she dances down the hallway of the hospital literally and viciously busting the balls of every male unlucky enough to be in her eyeline. She does so while smiling. She actually becomes one of the main characters' girlfriend, but remains a massive bitch throughout the (short) relationship.
  • In The Durrells, new landlady Vasilia, the antagonist of Series 2, announces her presence in the series by repossessing the Durrells' furniture on account of their not having paid the rent — and in an unnecessarily puppy-punting manner, to boot.
  • The Kill Point: The female FBI hostage negotiatior. As soon as she walks into the room, it's obvious that she's desperately trying to prove her credentials but in the process just comes across as being unable to deal with the Hostage Situation intelligently.

    Professional Wrestling 
  • Luna Vachon would announce that "The Bitch Is Back" on Monday Night Raw after revealing herself as the manager of The Artist Formerly Known As Goldust. Jazz would also state this upon her return and entry into Theodore Long's Thuggin and Buggin Enterprises.
  • Ivory has done a photo shoot wearing a shirt that read bitch.
  • Nurse Veronica, Traci Brooks, Cheerleader Valentina and Trinity, the TNA quartet known as "Bitch Slap".
  • Holy Joe, Melina. From her earliest days managing MNM, she never so much as tried to hide how nasty she was, which was pretty much the only good thing one could say about her for a while. Her "MNM" entrance said it all: strutting down a red carpet with two equally arrogant males in fur coats; that obnoxious, squealy, "Paparazzi" theme didn't help either.
  • Lin "Bitch" Bairon of SMASH and later, Wrestling New Classic. But she'd make the distinction that she was a "beautiful bitch", not a "shit bitch" like The World Famous Kana.
  • Mickie Knuckles proclaimed herself "the baddest bitch here" at PGWA A Call To Arms
  • On SHINE 9, Kimberly crossed out the letters on her Thing 2 shirt and marked on "Bitch 1".
  • Ivelisse Vélez calls herself "The Baddest Bitch" in Lucha Underground.
  • Those girls don't know what they're talking about. Rick Cataldo is a man, making him the baddest bitch of pro wrestling.

  • Katisha's melodramatic entrance in The Mikado's act one finale:
    Katisha: Your revels cease! Assist me, all of you!
    Chorus: Why who is this whose evil eyes
    Rain blight on our festivities?
    Katisha: I claim my perjured lover, Nanki-Poo!
  • La Bohème has Musetta's fancy-dress entrance in the middle of Act II, with her dragging along her human lapdog Alcindoro and doing everything she can to get Marcello's attention.
    Marcello: Bring me a glass of poison! It's her!
  • Fiddler on the Roof has Fruma-Sarah's entrance in the Dream Sequence, which according to Word of God is a homage to Katisha's entrance. Being a ghost doesn't make her any less haughty.

    Video Games 
  • Nina Williams from the Tekken series. Her ending (when we first get a sense of her character) has her stealing one of her sister's shoes and slapping her in the face when the sister gets upset about it. Wow.
  • Trisha of Bullet Storm shows right from the go that she's one of these, after beating a mook to death bitching out Grayson in the worst way.
  • Enter Kira Nakazato (A.k.a. Kamikaze or "Kaze") from Need for Speed: Most Wanted who is one of the craziest members of the Blacklist the player has to go through to take down Razor. Hell, her potrait picture says it all. Kaze is extremely aggressive behind the wheel and doesn't mind indulging in Car Fu, and her forte - Cost to State, stands out.

  • Tripp visualizes Delia with snakes for hair when he meets her for the first time.
  • WooHoo Subverted: Amy's first appearance is basically this, with glowing-evil eyes and all, but she turns out to be one of the more helpful characters.

    Web Original 
  • The Hire: Star, has the Driver describing The Star's "galaxy of talents", while we are treated to a closeup of her glove-bound hands, her sunglasses, and part of her face. If it wasn't clear from that, the Driver then goes on to explain that she is a "cu-""CAAAAAAAAARL!!!"
  • In Edgar Allan Poe's Murder Mystery Dinner Party, Charlotte Brontë's introduction has to be one of the most unexpected examples, and it efficiently tells us everything we need to know about her character.
    Charlotte: (looking at her character's card for the murder mystery roleplay) Ugh, she sounds poor! (to Poe) Did you write this? Is this going to take very long?
  • Mai Valentine's first conversation with Yugi in Yu-Gi-Oh! The Abridged Series prompts Tea to appear behind him and proclaim "Back off, bitch, he's mine!" with a Voice of the Legion.

    Western Animation 


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