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The major antagonists of Persona 5.

Be aware that there will be spoilers for the game, marked and unmarked.

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    Asmodeus (Suguru Kamoshida) 

See his page here.

    Azazel (Ichiryuusai Madarame) 

Ichiryuusai Madarame

https://static.tvtropes.org/pmwiki/pub/images/madarame.png
False Curator of Vanity
Shadow Madarame 
Azazel Transformation 
"I make the rules of the art scene! I am the supreme being! I AM THE GOD OF THE ART WORLD!"

Sin: Irritum (Vanity)
Shadow: Azazel
Voiced by: Yukitoshi Hori (JP), Kyle Hebert (EN)
Stage actors: Jun Takamatsu (The Stage)

The second major target. He is a famous Japanese painter who adopted Yusuke Kitagawa when Yusuke's parents died. While he used to be a brilliant artist, he developed an artist's block and resorted to adopting disciples and stealing their work to prop up his own fame. He exhibits a total disregard for his students' welfare and self-esteem, and even drove a few to suicide; one of his disciples was Yusuke's late mother, and Madarame allowed her to die solely to be able to claim her work as his own. Madarame's unwillingness to create his own work and his desire for fame combine to create a Palace inside the collective unconscious where he takes the form of Azazel, the demon of Vanity.

Madarame's Palace resembles a massive, gaudy art museum, and it is based in the run-down atelier where he raised Yusuke and many of his other pupils in the real world. In his Palace his Treasure resembles a painting, which is revealed to be the original, unedited Sayuri portrait. The painting in question is what the Treasure manifests as in the real world.


  • Abusive Parents: Despite having adopted Yusuke, he exploits the hell out of him, barely furnishing him while leeching off his talent. However, he treats Yusuke with enough kindness to earn his deep respect until the full extent of his corruption is revealed, and Sojiro wonders whether Madarame actually cared for Yusuke to some extent. Yusuke's confidant reveals that he did in fact genuinely care for Yusuke deep down in his greed blackened heart, at least before he openly turns against him, although what happens is heavily implied to be Stockholm Syndrome on Yusuke's part, and it's also implied that the man does genuinely care for his pupils enough to prevent them from speaking against him so he can fleece them whatever way he wanted to without their knowledge. Furthermore, in Strikers, Yusuke also implies that he doesn't even bother giving all of his pupils a proper bed and some pupils have to sleep on the ground.
  • Agent Peacock: His Shadow wears garish robes and makeup that are meant to look revolting.
  • Animal Motifs: Peacocks, fitting with him representing Vanity. Peacock feathers feature in a lot of his artwork and his Palace, along with a heavy blue and gold color scheme.
  • Archnemesis Dad: He adopted Yusuke after the boy's parents died, and serves as the boss of the dungeon where Yusuke gains his Persona.
  • Armor-Piercing Attack: The Artist's Grace makes all attacks become Armor Piercing Attacks. It makes the target enemy weak to all affinities by covering them in paint. True Artist's Grace is a version that affects the entire team, though he will very rarely use that.
  • Artistic License – Religion: Azazel isn't typically associated with any particular one of the Seven Deadly Sins, though myths describe him as having taught women how to use makeup, which makes him a decent enough fit for a villain representing vanity.
  • Bad Liar: Ann points out several contradictions when he tries to cover up his multiple copies of Sayuri. When Madarame claims the original was stolen and he had to sell copies to make a living, Ann points out that he couldn't have made copies if the original was stolen. Madarame then claims he got a high-quality photograph from an art book, but Ann shoots that down too when she points out Madarame himself said his clients have a keen eye for fine art; they'd know if he was selling them a copy of a copy. Then, when Ann and Yusuke uncover the real Sayuri moments later, Madarame claims it was a counterfeit that he bought. Ann points out that this excuse is "pushing it," since an artist wouldn't knowingly buy a fake of his own work.
  • Bait the Dog: His introduction presents the impression of a Humble Hero who kindly took Yusuke in when he had nowhere else to go. It doesn't take long for cracks in the facade to show when his shadow outright brags about them, especially in the finale before facing him at his palace.
  • Break the Haughty: While most targets have this to some extent, it's most pronounced with Madarame. In his palace, his Shadow boasts about how easy it is to take the futures of kids who can't fight back and how he only cares about money and fame, using stolen art to do so. After his defeat and his change of heart, however, he breaks down in tears as he admits to his crimes.
  • Big Ol' Eyebrows: His Shadow has them.
  • Bitch in Sheep's Clothing: Unlike the other targets, who are openly hostile to the protagonist and friends right away, since they trust their influence to protect them, Madarame at least pretends to be nice and personable on the outside. He has several "logical" excuses prepared to cover his tracks if exposed and it's only when the party keeps pressing the issue and forcing their way past his facade that he finally drops it. It's his Shadow that blatantly flaunts his arrogance and exposes his humble demeanor for the lie it truly is. This is part of why Yusuke has such a hard time understanding the truth and takes it so badly.
  • Brilliant, but Lazy: He indeed used to be a famous artist and his work is not terrible at all, but he decided abusing his pupils and stealing credit from them was a simpler way to maintain his artistic success instead of, well, actually making art.
  • Bourgeois Bohemian: Despite his international renown as an artist bringing him considerable wealth, he lives in a run-down shack and dresses in simple clothes, lifestyle choices which he claims contribute to his artistic creativity. In reality, it's all an act. His shadow reveals he has a separate, much more luxurious home under a mistress' name, and is primarily driven to exploit art for profit.
  • Broken Pedestal: Yusuke initially deeply respects him and finds it hard to believe that he'd do any wrong. By the end of the arc, Yusuke's faith in him is completely shattered.
  • Captain Ersatz: Invoked. In Royal, he summons fake elemental copies of himself that are explicitly called Ersatz (Anger/Joy/Sorrow/Mirth) as offense.
  • Card-Carrying Villain: His Shadow, in complete contrast to how he appears in person, has absolutely no shame in his evil deeds, fitting for the sin of Vanity.
  • Child Hater: According to his old acquaintance, Madarame hated children, which made it odd for him to even adopt Yusuke in the first place. Turns out the reason was to leech off of their talents. However, it's implied with Yusuke that guilt over what Madarame did prior to taking him in played a part of it.
  • Clone Degeneration: In his second phase in Royal, he spawns elemental copies of himself. If the fight drags on long enough, they spawn at low HP and have status ailments, ready to be killed in one hit.
  • Cognizant Limbs: In order to get at the real Azazel, you have to destroy four portraits - two eyes, a nose and a mouth - each of which attacks separately, and each of which has its own unique resistances.
  • Consummate Liar: He's capable of deceiving anyone who had never met his Shadow or personally lived with him as a disciple long enough to witness his true nature.
  • Creative Sterility: He became so enthralled with plagiarizing his students' works that he no longer makes his own paintings.
  • Cut Lex Luthor a Check: His own talents as an artist weren't terrible (based on the fact that he can actually teach pupils how to draw), meaning that if he hadn't decided to run a scam by exploiting his pupils to cover for a slump, he could've had a successful legitimate career.
  • Dirty Coward: His Shadow is possibly the most undignified and cowardly of all the Palace Rulers, begging for its life and groveling all the way to the end unlike most Shadows that ultimately take their fates in stride.
  • Driven to Suicide: Not him, but Nakanohara (one of Madarame's former pupils) informs the Thieves that another of Madarame's pupils found Madarame's conditions untenable and left, later finding out that Madarame had been using pupil's art for master's own gain; said ex-pupil subsequently ended his own life.
  • Elemental Powers: Madarame's portraits form can use renamed versions of Bufula and Garula. His human form uses Madara-Megido.note 
  • Evil Counterpart: To Sojiro. Both are older men who have taken in youths and looked after them, but while Sojiro is a Jerk with a Heart of Gold who genuinely cares for his charges, Madarame is a Bitch in Sheep's Clothing who abuses the students he takes under his wing. The similarities run deeper when you take the child they've adopted and their relationship with that child's mother into account. Sojiro laments not being able to prevent Wakaba Isshiki's death and adopted Futaba as a way of atoning for it, while Madarame let Yusuke's mother die so he could profit off of her Sayuri painting, and exploits Yusuke's artistic talent in the present day.
  • Even Evil Can Be Loved: To a lesser extent than Okumura, but Yusuke wants to love Madarame, since despite the abuse he was still effectively his father. The best evidence of this is in the Third Semester, where Yusuke's ideal world is having Madarame as a supportive and kind parental figure who can guide him.
  • Even Evil Has Loved Ones: Despite his disdain for children, it's revealed that Madarame did genuinely care about Yusuke, even though he exploited the hell out of him and his talents and had no issues throwing him under the bus when he was in danger of being exposed.
  • Evil Old Folks: He's the oldest of the targets.
  • Exactly What It Says on the Tin: Unlike all of the other treasures which take some form appropriate to the Palace note , Madarame's treasure (the original Sayuri) is the only one that is the same in the Metaverse as in the real world (aside from a more ornate frame). It's fitting since Madarame's Palace is a Museum and stealing a painting is something to be expected, and that painting just happened to also be the source of his distorted desires.
  • Fake Special Attack: "Madara-Megido", Shadow Madarame's signature move in his human form. Most people who have played the Shin Megami Tensei series games would be worried to see a Megido attack that hits everyone and cannot be resisted (let alone nullified, repelled or absorbed), especially this early in the game... except that it does pitiful damage when it hits.
  • Fallen Hero: According to Kawanabe, Madarame was at one point a legitimately passionate artist before his spirit was crushed by the politics of the art world.
  • Five-Second Foreshadowing: His first appearance, talking to some of the characters on a sidewalk from a car, is framed largely the same way as Kamoshida's introduction, as a visual cue that he's your next target. It's subtle, but the fact that that his car is also a luxury car is the icing on the cake — this tells you that he isn't as impoverished as he seems to be before you even know anything about him.
  • Flunky Boss: Madarame's second phase in Royal is spent summoning his Ersatz copies on each of his turns (if there are less than 4 of them).
  • Forgiven, but Not Forgotten: At the end of his Confidant, Yusuke no longer calls Madarame master but seems to come to peace with what Madarame sincerely did good for him. Even if this is quite twisted considering the circumstances.
  • Foreshadowing: After his Shadow is defeated he mentions a Metaverse user with a "black mask" that he believes the Phantom Thieves are affiliated with. While small this is one of the first hints that a conspiracy is targeting the Phantom Thieves, and there is another character with the ability to use the Metaverse.
  • Freudian Excuse: Downplayed. While it is terrible to hit an artist's block when your livelihood depends on it, unused content in Royal and other implications indicate Madarame still had friends and a shot at life. When his Shadow feebly lays out his flimsy excuse to Yusuke, he has nothing but contempt for his former master.
  • Gameplay and Story Integration:
    • During his boss battle, all of his "unique" attacks are the game's basic elemental spells with different names and less impact. Perhaps the most blatant and pathetic is Madara-Megido, one of the most powerful attacks in the series which he renamed after himself, and yet does very light damage. Even in his own palace, the man can't come up with anything original.
    • In Royal, he is somehow made even more pathetic, as after the painting is removed, he will start summoning clones of himself that cast the same "unique" attacks in his painting form that somehow do even less damage. Your area-of-effect spells are more of a threat than the clones are. In fact, when he summons too much clones, somehow they will be summoned with status conditions on them and very low HP that they can be killed in 1 hit.
  • Gameplay and Story Segregation: In Royal he says a specific phrase directly at Yusuke during the boss fight, even if Yusuke is not in the party and was not talking to him at all during the fight.
    Madarame: N..Ngh! Stop this...Is this how you show your gratitude to the man who raised you!?
  • Genre Savvy: While Madarame's own artistic talent is questionable, he certainly has an eye for what will and will not become popular in the art world. For instance, by painting over baby Yusuke in the original Sayuri, making it so that the woman in the painting is looking and smiling at nothing in particular, he not only obscures the painting's true origin, but also creates a Mona Lisa Smile situation that causes the painting to skyrocket in popularity.
  • A God Am I: As shown by his quote and fitting with his sin of Vanity, Madarame considers himself to have godlike authority over the world of art.
  • Gold Makes Everything Shiny: His Palace and a lot of the things inside are gold or painted gold. Shadow Madarame wears robes like his real self entirely of gold. All of the gold is considered a gaudy eyesore by the phantom thieves.
  • Hate Sink: Madarame is a very detestable man for abusing his own students, to the point of one committing suicide, as well as leaving Yusuke's mother to die to steal the 'Sayuri' so he can forge it as his own work. Played with somewhat after his defeat, as Yusuke's Confidant reveals that a part of him genuinely did care about his pupil, in spite of continuing to exploit him, even if that in no way excuses his many crimes.
  • The Hedonist: Before his fight with the Phantom Thieves, Madarame's Shadow goes to great lengths to explain Madarame's love for money and excessive lifestyle behind his pupil's back, including living in a mansion and having an unknown mistress. This along with the revelation he murdered his mother is what causes Yusuke to deem Madarame less than a human.
  • Heel–Face Turn: In the new bad ending of Royal where the player cuts a deal with Maruki, Madarame is seen working with Yusuke on a new painting.
  • Henohenomoheji: He plants a fake treasure as bait for the thieves. It's a painting of this with a cover on it. Shadow Madarame brings the real treasure to the boss fight.
  • Hoist by His Own Petard: While it's in its four portraits form, Azazel can cover a party member in ink, which gives them a weakness to every attack. If you don't take him down when he returns to his portrait form for the third time, a special operation unlocks where you can send a party member to cover him in the ink, allowing you to make short work of him. For an extra layer of irony, this also mirrors his MO in the real world; he's serial thief of other artists' ideas, but is defeated by someone stealing his powers.
  • Hypocrite: Practically everything about his initial characterization is a facade. He acts like a humble, self-deprecating artist and in fact explicitly claims that the key to his success is his detachment from worldly desires such as fame and fortune. His Palace ends up revealing that fame and fortune have been all he's cared about for a while, and only convinces his students not to profit from their art, so he can instead.
  • Ironic Name: His given name "Ichiryusai" means "Top artist." While he might once be, he now is simply reduced to scamming his pupils and plagiarizing their work. Some cut content in Royal for his Palace shows that his actual given name was the more mundane Ichitaro note .
  • Inelegant Blubbering: When confessing his crimes at a press conference, his character portrait shows him openly weeping with streams of tears and snot running down his face. Several pedestrians later mock him for it, with a comical drawing of his wailing showing up on the class blackboard.
  • Inferiority Superiority Complex: He exhibits this during his boss battle. At first he laughs maniacally then seemingly melts into his demon form, which speaks in a high and mighty Large Ham tone. Once the portraits are destroyed and the real Madarame appears, he looks extremely terrified and seems to be talking big just to deny that he can hold his fort no longer, and it's revealed that he's not transforming into the portraits, he's just hiding behind them.
  • It's All About Me: His sin and motif, an older sin (Vainglory) that would be folded along with Pride. For years he has not made a single piece of art on his own, taking credit for his disciples'. The resulting fame has given way to self-idolatry on his part, using his status for money and to stroke his ego (his Palace, a grandiose art museum, is based in his own run-down house in the real world, is proof that his humble behavior is little more than an act, as his Shadow claims he has a grander house under a mistress's name). His refusal to make any work of his own also gives him elements of Sloth.
  • It's Personal: Yusuke feels deeply betrayed after discovering Madarame's true nature in his Palace. And then he reveals he essentially murdered Yusuke's mother in order to steal the painting she made for Yusuke as a baby.
  • Jerk with a Heart of Gold: A microscopic example. He is nothing but a hideously evil Jerk with a Heart of Jerk in the story, but toward the end of Yusuke's confidant, the sympathetic and tragic sides of Madarame's personality are discussed. Joker and Yusuke conclude that deep, deep down, Madarame still had some good in his heart through sincere concern for Yusuke.
  • Kick the Dog: To a sociopathic degree. Although only audible in the game through Will Seeds, an unused scene in Royal fully depicts Madarame's last moments with Yusuke's mother. It's revealed an unhinged, envious Madarame stood over her dying and ranted over what he planned to do with her gone. After she dies, he smirks.
  • Laborious Laziness: He goes through a great amount of effort to find and mentor pupils, and even let a woman die so he can steal her masterpiece and take her son as well, rather than make good art on his own.
  • Laser-Guided Karma: The whole reason why the Phantom Thieves found out for sure that he was taking advantage of his pupils is because one of them, Natsuhiko Nakanohara, started to stalk his ex-girlfriend after having his dreams crushed and she posted about the harassment on the Phansite.
  • Master of All: His reputation is partly due to mastering all forms of Japanese art, although this is a lie- he's simply stealing the credit from his apprentices, who bring a variety of styles to the table.
  • Money, Dear Boy:invoked His shadow claims that there's no purpose for art except as a brand or as a way to make money. After he's beaten, he confesses that he's scared of being a Starving Artist again. Yusuke has little sympathy for his plight, given what he did for the sake of it.
  • Murder by Inaction: Yusuke's mother had a seizure in front of him. While Madarame didn't cause the seizure, he did let her die when he could've saved her in order to exploit the Sayuri for profit.
  • Off Stage Villainy: Surprisingly, despite being touted as one of the most heinous targets in the game's setting, the worst thing from Madarame we do see the consequences of is his enabling of Yusuke's mother's death and stealing her masterpiece to create forgeries of. The suicides and abuses of his pupils are only mentioned in passing, and we only see a mere two victims of his, Nakanohara and Yusuke. Yusuke doesn't seem to suffer from any visible forms of abuse, either. Compare this with Kamoshida, where you can see him leaving many bruised students in his wake and one victim even attempting suicide on-screen.
  • One-Winged Angel:
    • Subverted in Vanilla. While he has a dangerous painting form that you must kill, he's just hiding in these paintings (similar to wearing a suit of armor); it's his Shadow form that you have to defeat to win the fight.
    • Inverted in Royal. The painting does not regenerate; instead, he can actually fight on foot by summoning Ersatz copies of himself.
  • The Paranoiac: In contrast to Kamoshida before him and most others after, Madarame's Palace is already highly fortified with guards on high alert and security traps, surprising the Phantom Thieves on their first tour of it. All of this illustrates the measures Madarame goes to protect his lies and dark secrets in reality.
  • Pet the Dog: While Yusuke resolves to change Madarame's heart as soon as he encounters his Shadow, he does note that Madarame at least had the heart to adopt and care for him for most of his life. It's subverted when Madarame's Shadow reveals that he let Yusuke's mother die to steal her work, and in fact adopted Yusuke for the express purpose of covering this up. Yusuke pointedly tells the Shadow that he has no reason left to forgive him. A potentially straight example, though, is when an old acquaintance of Madarame recalls how Madarame once called him, desperately trying to find someone to treat Yusuke when he fell ill with a fever as a young boy.
  • Plagiarism in Fiction: He steals the credit for his students' work. The most prominent among them is a painting titled Sayuri, which is seen in-universe as his greatest work. In reality, the painting was a self-portrait of Yusuke's mother holding him when he was a baby, and knowing that she would likely die young due to her illness, she intended it to be a parting gift for her son. When she did die, Madarame gave the painting a name and painted over the baby in order to make it a shallow sensationalist piece. The untouched painting is what his Treasure manifests as in the real world, likely because he either saw it as a stepping stone to his rise to fame or was unable to kill his admiration for the original's artistic merit.
  • Pragmatic Villainy:
    • He waits until after the art exhibit ends to press charges against the party, knowing that doing so during the exhibit would only damage his reputation. Ironically, this restraint gives the Thieves time to steal his heart, and ends up being his undoing.
    • While it is treated as a potential Pet the Dog moment, him trying to save Yusuke as a child could easily be seen as him not letting his potential golden goose die. Ultimately, the intent of this action depends on when Madarame realized Yusuke's talent.
    • While Kamoshida and Shido are also Bitches in Sheeps' Clothing, Madarame is more consistent in maintaining his friendly facade and never drops it until he actually feels threatened, allowing him to create fewer enemies and to make it harder for his apprentices to realize they're being exploited. He's also more subdued in ruining those who stand up to him; rather than openly flaunting his power, he directs the art scene to blacklist the pupils who'd had enough of him, resulting in their careers being ruined without leaving a clear trail back to him.
  • Properly Paranoid: In spite of his apparently friendly demeanor toward the protagonists, and that he has no real reason to consider them a threat, his Palace's security already considers them enemies the first time they enter, resulting in them immediately changing into their thief costumes. His suspicions are correct since they did come with the intention of stealing his heart.
  • Screw the Rules, I Have Connections!: He has a great deal of influence in the art world, and uses it to retaliate against anyone who speaks out against him by having them blacklisted. He all but names the trope at one point.
  • Secretly Wealthy: Despite claiming to be a Starving Artist, he actually has an extra apartment registered under the name of a mistress. An even more subtle hint is that even before the Thieves know anything about him, in the first scene he appears on-screen he's sitting in a luxury car.
  • Self-Deprecation: He's willing to pretend to do this in order to further his facade. When Yusuke gets angry as the party reveals their suspicions to him, Madarame tries to get him to calm down, saying that it's natural that not everyone would like him. When Ann breaks into his private room, causing Yusuke to discover Madarame's counterfeiting racket, he makes up another lie on the spot about how having his painting stolen, as well as his own financial irresponsibility, landed him in a tough position and pushed him into doing this kind of shady work.
  • The Sociopath: Other than the implications he felt guilt over his role in Yusuke's mother's death and has a sliver of genuine affection for the boy, Madarame is an egotistical and manipulative hedonist that cultivates a lifestyle abusing and exploiting children. The fact one of his victims committed suicide from this never even registers on his radar, hence why the Phantom Thieves fail to mention it in the calling card- the target has to be aware of the crimes.
  • Stern Teacher: Despite his artist's block, Madarame was respectable enough to still judge and teach younger artists according to an unused scene in Royal. He was noted by Yusuke's mother to be very harsh, so it naturally came as a surprise to her when he was in complete awe of her Sayuri painting.
  • The Svengali: A manipulative, exploitative figure who is using Yusuke for his own gain while claiming Yusuke "owes" him for taking him in. And he killed his student's mother too.
  • Time-Limit Boss:
    • Madarame's boss fight is an interesting inverted example, as dragging his fight out long enough for him to regenerate his painting form twice makes it a near guaranteed victory for the player. At this point the player can steal his Signature Move that makes the target weak to all forms of damage, including basic physical attacks. While not a guaranteed victory for the player, it makes the fight much easier as you can pretty much knock out all of his paintings in one turn. In Royal, since the painting form is gone after the first phase and does not come back, the time limit is instead his Fake Clones becoming extremely weak and having Ailments on them after he keeps summoning them.
    • Played more straight in his second phase in Royal, where if you do not kill any of the Ersatz copies in 5 turns, Shadow Madarame uses True Artist's Grace, making the whole party weak to all affinities. This can easily lead to a party wipe from the copies, depending on the difficulty of the game.
  • Took a Level in Badass: As the Royal trailer shows, rather then being defenseless when taken out of his Azazel form, he summons 4 elemental copies of himself to keep fighting.
    • Eventually subverted, as the clones don't do anything other than spamming his portrait form's elemental attacks that hit for pitiful damage because they have very low stats, and they can be easily defeated and abused for 1 mores. Just don't group target them however since they repel attacks of the same typing as them. They can also sometimes be summoned with aliments if he does it too much.
  • Two-Faced: The real Madarame acts quite calm and collected for such a twisted person. It is impossible to know what he's actually like before you end up crossing him.... or you meet his Shadow, who blatantly spills everything about him without remorse, and he even looks proud of it.
  • Villain Ball: Shadow Madarame was able to dupe the Phantom Thieves by letting them steal a decoy of his Treasure. Rather than let them escape and waste their one chance (not that he would know It Only Works Once), Shadow Madarame confronts the Phantom Thieves and brings his actual Treasure with him to gloat. But naturally, gloating and showing off are a key part of his sin, Vanity.
  • Villainous Legacy: While not on the same level as Kamoshida, he still plays a significant role in Yusuke's Confidant.
  • Wake-Up Call Boss: In the original game, Madarame is a tough opponent and much more tactically challenging than the bosses up to that point, especially compared to Kamoshida. His paintings use the main 4 elements, buffs and debuffs and unlike Kamoshida (who uses almost entirely physical attacks) he will attempt to get One Mores from both using elemental weakness and his "The Artist's Grace" making one member of the party weak to all affinities (which he always follows up with Rakunda). His paintings each absorb a different set of elements, which makes it harder to knock them all out note . Since there are 4 paintings (which means up to 4 turns, same as the player) he also has noticeably high damage output if you don't neutralize 1 or 2 of the paintings quickly. He mostly loses this status in Royal, since the paintings do not come back after the first phase and are replaced by the Ersatz copies (though it is possible to get stuck on the paintings phase). The Ersatz copies, despite punishing group magic spells, are easily exploited for baton passes and there is a much smaller emphasis on buffing and debuffing.
  • Wants a Prize for Basic Decency: Madarame feels entitled to profit from the works of his pupils and that they should feel grateful towards him for providing something as basic as a roof over their heads despite the abuse he puts them through.
  • Was It All a Lie?: Discussed during Yusuke's Confidant. Yusuke acknowledges that Madarame took care of him from infancy despite there being no evidence that he would have any artistic skills and Kawanabe recalled a time where he was desperately looking for a doctor after hours when a baby Yusuke caught a fever. This suggests that he wasn't always as awful as he's seen in-game.
  • We Used to Be Friends: He was once friends with Kawanabe from Yusuke's Confidant, but they stopped speaking years ago. One of the last times Kawanabe heard from Madarame was when Yusuke fell ill.
  • Wham Line: "She just so happened to have a seizure in front of me."
  • Wicked Pretentious: He's this, as he watched Yusuke's mother have a seizure and has decayed to the point that he no longer demonstrates any actual talent or appreciation for art.
  • You Have Outlived Your Usefulness: Nakanohara and eventually Yusuke realize that Madarame's modus operandi involves disposing of his apprentices once he no longer needs their talents. He's even willing to go as far as to let Yusuke's mother die in order to steal her masterpiece and exploit her son.
  • You Killed My Mother: To Yusuke's mother, via Murder by Inaction.

    Bael (Junya Kaneshiro) 

Junya Kaneshiro

https://static.tvtropes.org/pmwiki/pub/images/junya.png
Money-Devouring Banker of Gluttony
Shadow Kaneshiro 
Bael Transformation 
Piggytron 
"The strong and the smart devour the weak. That is the natural order of things."

Sin: Gula (Gluttony)
Shadow: Bael
Voiced by: Kazunari Tanaka (JP, original game), Takahiro Fujimoto (JP, anime and Royal), Jalen K. Cassell (EN)
Stage actors: Yuya Matsushita (The Stage)

The third major target. He is a mafia boss and extortionist who was infamous for his pitfall scams targeting high school students for money. His indifference toward his victims and overindulgent lifestyle creates a Palace inside the collective unconscious, where he takes the form of Bael, the demon of Gluttony.

His Palace is a massive floating bank, and in the real world it is imposed across the entirety of Shibuya, as he runs many of his operations out of it. His Treasure, which resembles a massive stack of gold bars in the Palace, is a gold plated suitcase filled with stacks of fake currency in the real world.


  • Achilles' Heel: While his Bodyguards-for-Hire are incredibly tough, resist everything and prevent your attacks from hitting Kaneshiro, a simple Dormina or Makajam will disable them and let you go straight for him, in addition to letting you hit the guards freely. Furthermore, they're Only in It for the Money, so once he uses up all of his money to fund his Desperation Attack, the Guards flee and never come back.
  • Adaptational Jerkass: As bad as he is in the original game, his Animation counterpart is even worse. When blackmailing Makoto, he orders his men to forcefully strip her naked before having her pictures taken. Fortunately, they were stopped by the timely intervention of the Phantom Thieves.
  • Amazing Technicolor Population: Kaneshiro's shadow has purple skin.
  • And Your Little Dog, Too!: Declares his intent to make Sae his "personal slave" to Makoto's face. It ends badly for him.
  • Animal Motifs: Pigs and flies, both animals often associated with gluttony. Piggy banks appear all over his Palace, and both are visible during his boss fight, with him assuming a fly-like One-Winged Angel form in combat and piloting a giant mechanical piggy bank for his second phase in Vanilla and first in Royal. Pigs also fit with his general appearance, and in Royal, his bodyguards are giant flies.
    Kaneshiro: Yeh called my Piggytron a pig earlier, right? Were yeh talkin' about me too when you said that?!
  • Artistic License – Religion: Played with; even though his design is based on Beelzebub, Kaneshiro's Shadow uses the name Bael, the name of the original ancient god that was demonized in Judeo-Christian traditions into Beelzebub.
  • Badass in a Nice Suit: Shadow Kaneshiro wears a gray three-piece suit, and is the only Shadow aside from Shido to directly engage the Phantom Thieves on foot (though not for long...)
  • Bad Boss: After receiving the calling card, he orders his goons to hand over their earnings or he will kill them for no reason except to apparently salvage his wounded pride. His Shadow threatens the guards he sends at Makoto after her Awakening in a similar manner.
  • Bait-and-Switch: His treasure in the real world is a golden suitcase full of money...which is completely fake. The case that the money came in, however, is made of actual gold. The Thieves sell that off in order to fund an expensive dinner at a high-end sushi restaurant.
  • Bait-and-Switch Boss: In the vanilla game, he starts off on foot and the track "Keeper of Lust" plays, usually reserved for mini bosses, before the second phase begins proper with Piggytron, which plays "Blooming Villain" like it does for the other bosses. In Royal, the fight starts with "Keeper of Lust" like in the vanilla game...until it suddenly changes to "Blooming Villain" and the Piggytron phase starts right away.
  • Balance Buff: In Royal, Piggytron's Super VIP form only takes one turn (instead of 2 like in vanilla), and Kaneshiro can no longer be damaged to stop the attack. This forces the player to give Kaneshiro an expensive item to prevent March of the Piggy instead of Cutting the Knot.
  • Big Creepy-Crawlies: Bael is based on Beelzebub (The lord of the flies)/Baal, so of course Kaneshiro's Shadow turns into a bugman.
  • Blackmail: Takes photos of the protagonists inside his club, with alcohol and cigarettes in the shot when they try to confront him, and threatens to release the pictures in three weeks they don't pay him 3 million yen. The party has to clear his dungeon before he makes good on this threat.
  • Blatant Lies: He says that his Piggytron "ain't a pig, yo!", even though it looks like a cross between a bank vault and a giant mechanical pig. And he referred to it as "swine-model".
  • But for Me, It Was Tuesday: In contrast to Kamoshida's volleyball team slaves and Madarame's painting cognitions of his pupils, Kaneshiro's walking ATMs are all virtually identical to each other.
  • Break the Cutie: His Shadow threatens Makoto with this, which leads directly into her Awakening.
    Kaneshiro: Then you better start taking customers tomorrow. All you gotta do is endure it and do as you're told. You'll earn three million yen in no time. Although, your life and everything along with it will be a complete wreck by then! Gwahahahahaha!
  • Card-Carrying Villain: Kaneshiro is an extremely wealthy and powerful gang leader and proudly makes no effort to pretend he is anything but that. Much unlike the other targets.
  • Conspicuous Consumption: Gives 3 million yen to his mistress basically for the hell of it. It's why his sin is Gluttony and not Greed - he wants money solely to show off that he has it, rather than harboring greater ambitions like Okumura.
  • Corrupted Character Copy: A Fat Bastard with his claws deep in his hometown's criminal underworld, viewed as The Dreaded by both civilians and his underlings alike, and practically untouchable by any conventional form of law enforcement. Perhaps the only thing separating him from The Kingpin of Crime is the fact that while the Kingpin does genuinely love New York (or at least, some variations of him do), Kaneshiro is ultimately out for himself.
  • Disproportionate Retribution: He orders the party to hand him 3 million yen after he gives the same amount to his mistress. And he only wants the party to pay that money because they interrupted him from sexually exploiting Makoto.
  • The Don: He's evidently the head of his own Yakuza family, although it is mentioned that he has his own superiors.
  • The Dreaded: It's stated that very few people know who he actually is, but that everyone fears the shadow he casts over Tokyo with his gang activities. After Ohya finds out more about his personal details, she suggests the protagonist not get involved further for his safety.
  • Even Evil Has Standards: Slightly. When hinting at the Antisocial Force to the Phantom Thieves, the tone in which his Shadow describes how there is no low they won't sink to implies even Kaneshiro thinks they're in a different league of depravity. That said, based on his reaction to the Phantom Thieves' ideals, it's made clear Kaneshiro would enjoy using the supernatural gifts of those around him for his selfish benefit if he had them.
  • Evil Cannot Comprehend Good: He's genuinely befuddled that the Phantom Thieves aren't exploiting the hell out of the Metaverse to enrich themselves like Shido.
  • Evil Sounds Deep: A gluttonous, blackmailing, sex-slaving oyabun with a deep voice.
  • Expy: To Horkos from Shin Megami Tensei: Strange Journey. His Color Motif is green, his Animal Motif is a pig and his Palace even represents Gluttony.
  • Fartillery: Piggytron's Fear Gas attack comes out of its exhaust port.
  • Fat Bastard: Take a good look. Also, he's extremely touchy about it.
  • Faux Affably Evil: In the Japanese version, both Kaneshiro and his Shadow have a very polite and "proper" manner of speaking until the boss fight. In the English version, this doesn't apply to the real Kaneshiro, but his Shadow speaks formally and eloquently unless he's angry.
  • Filler Villain: Downplayed. The only major events that happen during his arc are Makoto becoming your ally, and learning more about Black Mask. He has no personal connection to anyone in or out of your party, his boss fight is fairly straightforward, and his confession happens entirely off-screen, with Sae and Akechi recounting it. It's pretty likely he's just here to demonstrate the Phantom Thieves' powers. On the other hand, he's tied to the Antisocial Force as one of its financial backers, and because he had been notorious for evading the police for so long, his change of heart is what truly puts the Phantom Thieves on the map. Furthermore his actions actually have a severe effect on Shujin Academy by spreading drugs and criminal behavior to the students, making him one of the more important Targets the heroes go after.
  • Flaw Exploitation:
    • Late into the fight against Piggytron, the Thieves distract him by giving him valuable items, allowing them to wail on Piggytron while Kaneshiro is obsessing over his new possession and not paying attention to the fight.
    • In Royal, the Piggytron is actually his Phase 1, and during his Phase 2, he fights on foot and summons a pair of incredibly tough fly guards for hire. Once the bodyguards block an attack directed to him, Morgana will tell you to put them to sleep so they can't block attacks and can be hit extra hard for technical damage.
  • Foreshadowing: After his Shadow is defeated, he comments how the Phantom Thieves are wasting away their extraordinary powers to uphold a "naive sense of justice" and could instead exploit them to take control of the world. This is what the the protagonist sinks into doing in the ending should he side with Yaldabaoth after concluding society cares nill for their justice and isn't worth saving.
  • Freudian Excuse Is No Excuse: Kaneshiro thinks that he can extort the poor and gain money from them because he himself grew up in poverty. This does nothing to gain any sympathy from the Phantom Thieves.
  • Gluttonous Pig: With his round and squat figure and his Piggytron superweapon, it's clear that Kaneshiro has a distinct pig motif going on. That paired with his desire to get more money regardless of means as a Villainous Glutton, makes him a clear take on the connection between greediness and pigs.
  • Good Hair, Evil Hair: His shadow has a Hitler mustache and he’s one of the only major targets who doesn’t even try to hide that he’s evil.
  • Gonk: He's distinctly uglier than the other targets, who go more by They Look Just Like Everyone Else!.
  • Hand Rubbing: Shadow Kaneshiro's fly form does this a lot. It's a gesture fitting for both money-grubbing villains and actual flies.
  • Hate Sink: Despite his minimal screentime, by comparison, Kaneshiro tails behind Kamoshida and Shido as the most despicable villain in the game. He doesn't even have a Bait the Dog moment like Kamoshida does, being introduced a remorseless career criminal who will hurt anyone for money. Even after his Shadow is defeated, he still acts smug, unrepentant, and condescending towards the Phantom Thieves, something that not even Shido's Shadow did.
  • The Hedonist: As the representation of Gluttony, Kaneshiro indulges in spending frivolously without a regard for the consequences. He doesn't spend money because he wants something, but rather he spends money for the sake of spending money.
  • Hired Guns: His Elite Mooks are Only in It for the Money and leave if they are still alive when Kaneshiro runs out of money.
    Kaneshiro: Wha- Hey! Where'd everyone go!? I'm just a little short on funds at the moment! C'mon, come back, yo!
  • Hoist by His Own Petard:
    • Played for the laughs for Piggytron; do enough damage to him when he starts up Piggytron's "Super VIP Form" Rolling Attack, and he'll fall off and be squashed himself. It has no effect on gameplay, however.
    • Played straight during his on-foot phase in Royal; if you drop his HP low enough there, he rains all the cash in his vault to severely damage you with around the same power as Hassou Tobi. Unfortunately, the money doesn't come back and since his bodyguards are Only in It for the Money, they flee if they are still around and don't return, leaving him open for assault.
  • Humongous Mecha: Pilots a giant mechanical Piggy Bank named Piggytron in the second phase of his fight.
  • I Have You Now, My Pretty: Wants to make Sae his "personal slave", and intends on forcing Makoto into prostitution to recoup the 3 million yen. The latter occurs if the player misses his Palace's deadline, though (thankfully) not actually as it's a product of Joker's drug induced stupor.
  • Irony: In Royal, he summons an incredibly tough Hitman-for-Hire and Bodyguard-for-Hire and claims that he can do anything with money while boasting about their toughness. It just takes one Dormina or Makajam to disable them and hit them for extra huge damage.
  • Inferiority Superiority Complex: For all his smugness and confidence, his Shadow is shown to be extremely insecure especially when concerning his weight and wealth. This is what drives his obsession with money, due to being mocked for his weight and poor background.
  • Kick the Dog: Saddling Makoto and the Phantom Thieves (when he thought the latter were still ordinary high-schoolers) with a 3 million yen debt basically out of spite, and then threatening to make Sae and Makoto Sex Slaves if they can't pay. That last one ends up triggering Makoto's Awakening.
  • Laughably Evil: He may be a heinous criminal, but seeing his Shadow's goofy little mustache and use of Totally Radical slang, as well as him piloting a giant mechanical piggy bank makes him come across as one of the sillier villains.
  • Loan Shark: His Shadow alludes to it, cheerfully offering the party a loan at an interest rate of 10% per day.
  • Meaningful Name: Kaneshiro literally means "Money Castle". Nothing could be more appropriate for a target whose Palace is a bank.
  • Money Fetish: Should be obvious, but his Will Seeds really hammer it in.
    Money is Life...
    Give me money...
    Money...is power..
  • Money Is Not Power: He's obsessed with money, thinking that having enough of it will let him do anything and shield him from all consequences. The Phantom Thieves prove this completely wrong. Royal plays the trope even straighter, when he uses his Make It Rain attack to drop his vault's money on the Phantom Thieves it leaves him broke, at which point his powerful hired goons instantly desert him.
  • Money Mauling: In Royal, his "Make it Rain" attack deals a lot of Physical damage by dropping mountains of coins on the Phantom Thieves. However, It Only Works Once, since he exhausts his vault to do it. When Kaneshiro tries the attack a second time, only a single coin falls. This not only does absolutely nothing to the Phantom Thieves, but it makes his guards run if they're still there since they're both Only in It for the Money.
  • Morally Bankrupt Banker: Kaneshiro isn't actually a banker, but he sees his scam as the equivalent of running a bank. For this reason, his Palace is a bank of which his Shadow is the President.
  • The Napoleon: It is never discussed in game, but Kaneshiro is noticeably shorter than all his goons in both the real world and in his Palace. Only his Hitman-For-Hire is smaller than him. It also explains why he would overcompensate with a Humongous Mecha.
  • Never My Fault: Claims he's just a victim of society after losing to the party since as a poor, ugly man he had to do evil deeds to get to the top! The party doesn't show him any sympathy after what he's done.
  • Nice Job Fixing It, Villain: Twice. Blackmailing Makoto and the team lets them enter his Palace, and his Shadow's threats towards Sae help trigger Makoto's Awakening.
  • Nouveau Riche: He exemplifies the obnoxious mannerisms and greed typical of the Nouveau Riche, on top of being a criminal.
  • Obviously Evil: While other Targets at least have a good reputation to cover themselves (though Kunikazu Okumura's reputation takes a nosedive even before his heart is stolen), Kaneshiro is the only Target whose job is criminal by nature and also a target of police, and the other reason why the Phantom Thieves targeted him (aside from Makoto's request and getting blackmailed) was to show the world that the Phantom Thieves will also target corrupt people who are also on the police's radar, to show they're not 100% against law enforcement.
  • Off Stage Villainy: Despite Kaneshiro being a dreaded crime lord infamous in Shibuya, the player only meets one actual victim of his, an extremely minor NPC who drops out of the plot thereafter, and his known crimes are merely standard underground extortion pitfalls with predictable consequences. He does try to blackmail the Phantom Thieves and his Shadow reveals that he wants to turn Makoto and Sae into his sex slaves, but the worst consequences of that only occur if his Palace isn't completed on time and even then it didn't actually happen.
  • Oh, Crap!: Makoto's awakening and direct assault on his Shadow's guards leave this impression on his face. He regains his composure quick, though.
  • One-Winged Angel: Transforms into a more fly-like version of himself as Bael. This form isn't much of a threat on its own though. Instead, the real threats in his fight are his robot Piggytron and his Hired Guns in Royal.
  • Orcus on His Throne: The Thieves only meet the actual Kaneshiro once, and the only other time he appears is after the Thieves sent him the calling card. He's never even seen appearing out of his nightclub.
  • Personal Mook: In Royal, the Piggytron goes first and he fights on foot once it's destroyed, summoning two flies that are known as Hitman-for-Hire and Bodyguard-for-Hire, which he claims to be hired with money to protect him. True to the word, they are incredibly tough due to resisting everything, but it just takes a simple Dormina or Makajam to neutralize them and go for Kaneshiro
  • Politically Incorrect Villain: When the party first encounters his Shadow, he states that young women are the easiest to target because they lack strength and brainpower and that they only exist to be 'devoured'. Makoto's awakening is largely triggered by the glee he expresses over the prospect of making her and Sae Defiled Forever by having them work as prostitutes.
  • Psychopathic Manchild: Kaneshiro cultivates a mysterious image as a dreaded Shadow Dictator of one of the most untouchable and terrifying gangs in Japan. When the Thieves meet him, however, he proves to be nothing like what's expected of such an individual. Kaneshiro introduces himself throwing a ridiculous temper tantrum over his guards letting kids into his den, then anxiously claims he must spend a lot of money now to relieve the "stress" of such a situation. Just like Okumura, his Palace is also one of the more aesthetically childish ones compared to the deeply twisted natures of the rest, illustrating Kaneshiro as a deeply insecure manchild under all the bluster.
  • Purple Is Powerful: Kaneshiro’s suit jacket and his Shadow counterpart's skin are purple, fitting someone of Mafia "Royalty".
  • Rags to Riches: He was once poor, and "worked" his way up to the top.
  • Rape Is a Special Kind of Evil: He is not as lustful as Kamoshida, but Kaneshiro is still considered one of the most deplorable targets of Phantoms Thieves due to his desire of wanting to force both Niijima sisters to a life of sex slavery. He even stated that he was planning on making Sae his "personal slave", something that greatly angered Makoto. The Yakuza is known for their sex trades, after all, so it makes sense.
  • "The Reason You Suck" Speech: Does this to Makoto, calling her useless in comparison to her sister, whom he also wants under his thumb. Like Kamoshida, he ends up triggering Makoto awakening her Persona.
  • Retail Therapy: He claims that he spends money to relieve stress and that the 3 million yen he demands from the protagonists is to pay for a present he gave to one of his mistresses in anger over his subordinates allowing someone to find him.
  • Robbing the Mob Bank: He's a mob boss and his Palace takes the form of a bank.
  • Rolling Attack: Piggytron's most dangerous move, though you can make it backfire on him.
  • Sadist: His Shadow laughs maniacally at the thought of destroying Makoto's life by forcing her into sex trafficking. On top of that, most of the ATM people in the Palace are either begging for mercy or lamenting ever getting involved with him, implying that on some level Kaneshiro enjoys the process of grinding people down to their last penny.
  • Screw This, I'm Outta Here: He elects to skip town when his calling card arrives. It doesn't help him.
  • Slimeball: A greedy, greasy, ugly Jerkass who tries to blackmail Makoto into prostitution and isn't even that tough on top of it all - yep, Kaneshiro checks all the boxes.
  • Smug Snake: For all his Shadow's intimidations, he's really a blustering coward who's completely helpless without his money; see him essentially having to jump inside a giant mechanical piggy bank to actually pose a threat, and hide behind bodyguards who are Only in It for the Money in Royal. His real self, for the few times the party meets him doesn't act that better either.
  • The Social Darwinist: Believes those at the top of society should oppress the weak. Ironic, seeing as he used to be poor himself.
  • The Sociopath: Much like Madarame, Kaneshiro cultivates profit from exploiting children and has absolutely no qualms over it. And say whatever you will against Kamoshida and Shido, at least their cognitions of other people indicate they recognize them as human beings if only for their own gain. Kaneshiro not only puts up no facade, his cognitions of the people of Shibuya are walking, talking Automatic Teller Machines, indicating he sees every living person around him as things to exploit for money.
  • Soft-Spoken Sadist: His shadow (and to a lesser extent with his real self) speaks very softly, barely above a whisper most of the time, except during a rant or if he's giving a Breaking Speech. However after transforming into Bael, he is extremely over-the-top in his mannerisms and speech, shouting most of his dialogue.
  • Squashed Flat: This happens to him if you mess up his Rolling Attack by attacking him while he's on top of it. This is only possible in the vanilla version of the game, and is removed in Royal.
  • Stealth Pun: His shadow gains fly wings and eyes when it turns into Bael, and he speaks in Totally Radical lingo. In other words, he's acting fly.
  • Straw Misogynist: His Shadow derides women as weak, stupid and powerless and all but says they're only worth anything as Sex Slaves. Makoto soon makes him eat his words.
  • Teen Hater: One of his reasons for creating drug trafficking schemes targeting high school students is because he thinks the youth are just stupid and naive saps who will believe everything told to them by the Internet.
  • Terms of Endangerment: Refers to Makoto with terms like "pretty little student council president" and "Miss Beautiful President".
  • That Makes Me Feel Angry: Combines this with Tranquil Fury after realizing his men got followed by the Phantom Thieves. When Ryuji asks him why he's giving money to his mistress seemingly out of the blue, Kaneshiro responds with a ghastly smile and this line:
    Kaneshiro: I'm royally pissed right now. Can you tell? You know how spending money relieves stress? [...] See this empty space? I'm so pissed that now there's a three million yen gap here.
  • Totally Radical: Once Shadow Kaneshiro does his transformation into a human fly, he starts speaking with a lot of slang and moving his hands like he's a rapper.
  • Tranquil Fury: When he receives a calling card from the Phantom Thieves, he nonchalantly dismisses it, but he's obviously seething with anger given the terror coming the goon who passed the calling card to him and Kaneshiro's vow that "they'll pay for this..."
  • Trick Boss: In Vanilla, at first he's pretty weak and only fights on foot. The standard boss music also does not play and the mid-boss theme plays instead. But after you beat him, he instantly hops onto his Piggytron and fights at full force, with the music becoming the actual boss theme. In Royal, this is reversed, as he fights on foot with a pair of bodyguards after you beat the Piggytron and the music is the actual boss theme on default.
  • Villain's Dying Grace: Not exactly dying for real, but once his Shadow is defeated, he decides to throw the Thieves a major bone on the mysterious conspiracy without dropping any names.
  • Villainous Breakdown: When the calling card arrives, he threatens his men to hand over everything they've earned at once lest he kill them while he and his mistress intend to skip town. Like this helped him in the end.
  • Villainous BSoD: In Royal, at the end of his second phase. Once he runs out of money, Kaneshiro's goons abandon him and he stops fighting back. He starts using all of his turns "being remorseful".
  • Villainous Glutton: His sin and motif. He's a Yakuza boss who flaunts his power with money and objects and isn't afraid to trample over others to gain even more of it. In fact, he becomes incredibly distressed when his bank runs out of money after using all of them to finish the Phantom Thieves in Royal. His Palace being a massive bank ties to Greed as well, but the main difference between him and Okumura (who better embodies the latter sin) is that Kaneshiro is satisfied overindulging as an oyabun, whereas Okumura has ambitions beyond being president of his company. His need for overindulgence can be tied to having grown up poor.
  • Visual Pun: Both of his battle forms are based on a pun relating to their name. Piggytron is a mechanical piggy bank, it is piloted by Bael and it can convert into a ball. Also, during his boss fight, he sprouts bug eyes and wings, while speaking more casually and with slang. In other words, he's literally acting fly.
  • Wicked Pretentious: His Shadow affects the mannerisms of an upper-class bank president, though he abandons it for his boss battle.
  • Wolfpack Boss: Kaneshiro's second phase in Royal has his flanked by two Elite Mooks, Hitman-for-Hire and Bodyguard-for-Hire. Individually they are all weaker than Piggytron, but together they form a powerful team. Knocking either of the guards out of the fight makes it easier, and when it's down to just Kaneshiro the fight gets very simple.
  • Xanatos Speed Chess: Despicable as he is, it takes a special kind of criminal to go from having his hideout discovered by a bunch of kids to fabricating blackmail material on the five of them by simply pulling out his cell phone and taking a photo. Furthermore, his Shadow revealed that extorting money out of them wasn't his real objective; Kaneshiro was hoping that Makoto would fail to pay him and then use her as leverage against her sister the prosecutor, who he knew was trying to send him to prison, a chance he spotted the moment his men brought Makoto to him.
  • Yakuza: An oyabun, to be precise.
  • You Fool!: Right before his boss battle, he stops trying to justify himself and breaks out a long string of childish insults.
    Kaneshiro: It's always the fools who get tricked! Fools who have to pay for their foolishness! And if those fools don't learn, well they have to suck it up and stay as plain, stupid fools!

    Shadow Futaba (Futaba Sakura) 

Shadow Futaba

https://static.tvtropes.org/pmwiki/pub/images/futuba_s.png
Self-Loathing Pharaoh of Wrath
"You were used! They forged her suicide note and laid the blame of her death upon you! They trampled all over your young heart! Get mad! Don't forgive those rotten adults!"

Sin: Ira (Wrath)
Boss: The Sphinx
Shadow voiced by: Aoi Yūki (JP), Erica Lindbeck (EN)
Sphinx voiced by: Minako Arakawa (JP), Erin Fitzgerald (EN)
Stage actors: Mei Fukuda (Shadow, The Stage)

The fourth major target. Futaba Sakura's feelings of Survivor Guilt and self-hatred creates a Palace inside the collective unconscious, where her emotions manifest as the Sphinx, avatar of Wrath. Unlike the other Shadows, Shadow Futaba isn't the Sphinx. Rather, Futaba's Shadow represents her suppressed positive feelings about herself. Meanwhile, the Sphinx is Futuba's misguided projection of her dead mother, whose passing has been driving Futaba deeper and deeper into self-loathing. After realizing the Thieves are trying to help Futuba, she willingly aids them, and eventually becomes the Persona Necronomicon to protect her other self.

Futaba's Palace resembles an Egyptian pyramid meant to serve as a tomb, and it is based in her and Sojiro Sakura's house in the real world. Due to the unique circumstances surrounding her and her Palace, her treasure turns out to be herself. While Morgana suspects that a "traditional" Treasure lied in a massive sarcophagus at the top of the Pyramid, Futaba enters her Palace herself, and subsequently becomes the Treasure instead.

For tropes pertaining to the real world Futaba, see here.

  • Already Done for You: Futaba accepts her Shadow on her own, without the party's help.
  • Anachronism Stew: Paired with Retro Universe. Her palace is in the form of an ancient Egyptian pyramid, albeit with the hieroglyphs being replaced by binary code, and various statues and displays swapped with holograms and other computer tech.
  • Bait-and-Switch:
    • The dungeon is based on Futaba's thoughts and controlled by her Shadow, so things are expected to occur like they did in Persona 4, right? Nope, Futaba's Shadow is not the boss of the dungeon, and Futaba accepts and converts into a Persona without a fight, using it to pull a Big Damn Heroes on the real boss: a false version of Futaba's mother created by her mind, a manifestation of her belief that her mother blames her for her death. To top off the switch, Futaba herself is the treasure of her palace: by "stealing" her own heart, she is able to reform from a suicidal shut-in to a happier and more confident young woman who overcomes her fear of her mother. It also prevent her from suffering the usual fates of those who have their treasure stolen as she was able to maintain her free will instead of ending up being in the prison of regression as a docile and eerily tranquil girl and oh, getting arrested as Ali Baba.
    • Futaba's acting as a shut-in will lead players to assume her sin motif is Sloth, which is what the Phantom Thieves put on her calling card. Except her true sin is actually Wrath, representing her self hatred in the form of blaming herself for her mother's death, as well as unintentionally enabling a group of government hacks to impersonate her group Medjed to resort to a nationwide hacking spree that endangers not just her, but the identities of people like Joker and the rest of the Phantom Thieves.
  • Bare Your Midriff: Her stomach is completely bare in her pharaoh outfit.
  • Break Them by Talking: She does this to her true self a few times to get her to think harder about her mother. Futaba starts out sad and emotional until she recognizes what her shadow is doing. Eventually it becomes a Rousing Speech that spurs Futaba to righteous anger, awakening her persona.
  • Build Like an Egyptian: Her palace takes the form of a desert and massive Egyptian pyramids and temples.
  • By the Lights of Their Eyes: Shadow Futaba's security level icon takes the form of white eyes, which glow upon the Thieves being spotted.
  • Does Not Like Shoes: In keeping with the Build Like an Egyptian motif, Shadow Futaba is dressed like an Egyptian priestess and is completely barefoot.
  • Enemy Without: She's a Shadow Self, what did you expect? Well, joke's on you. Shadow Futaba and the Sphinx are two different people, with Shadow Futaba embodying Futaba's remaining hope and desire to come out of her depression.
  • God Save Us from the Queen!: The Shadows in the palace call her "Queen Futaba" during negotiations, but it's played with in that while she's antagonistic to the party at first, Futaba herself is a significantly better person than the other targets, and her Shadow reflects that.
  • Good Counterpart: Unlike the Shadows in Persona 4, who was born of the repressed negative feelings of their hosts, Futaba's Shadow is her hidden positive feelings, since Futaba outwardly is filled with self-loathing.
  • Good Is Not Nice: Despite wanting Futaba to live and overcome her grief, the first time they meet, she asks Futaba how long she's going to to ignore the truth and rely on the Phantom Thieves. She then says that if Futaba keeps acting this way Shadow Futaba will just kill the Thieves in the Palace, and insinuates it would be the real Futaba's fault.
  • The Heartless: Shadow Futaba is the first Shadow in the series to actually invert this trope as she was born from Futaba's positive feelings instead of her negative ones.
  • The High Queen: Is described as "Queen Futaba" by the shadows of her palace, and while she's antagonistic at first, Both the shadow and Futaba herself are significantly better people then the other palace rulers.
  • Hero Antagonist: Shadow Futaba, born as she is of the real one's survival instinct and attempts to talk herself out of suicide, is actually a Jerk with a Heart of Gold - Futaba's own (understandable) anxiety at having outside forces meddling with her heart is the reason she's hostile to the Phantom Thieves, instinctually trying to protect her. The enmity disappears once it's demonstrated that the Thieves mean no harm.
  • Ineffectual Loner: Shadow Futaba doesn't initially realize she needs the Thieves' help to save Futaba from herself.
  • Meta Twist: As explained above, the fact that she is a Shadow borne of Futaba's positive emotions was a rather unexpected plot twist at the time, to the point where the entire folder used to be spoiler-marked because of this.
  • Nepharious Pharaoh: Futaba's antagonistic Shadow dresses like an ancient Egyptian Pharaoh. Actually, she's not nearly as antagonistic as most Shadow Selves are.
  • The Power of Hate: Fittingly for the palace that represents the sin of wrath, Futaba's Shadow encourages IRL Futaba to vent her anger at the adults responsible for not only killing her mother, but also faking a suicide note which mentally wrecked her for years under the pretence that she was responsible.
  • Pyramid Power: The dungeon's Boss Battle hides at the top of a massive pyramid.
  • Seven Deadly Sins: The palace overall has two of them. One is the Sphinx, which to summarize is Futaba's perception of her mother's hatred against her, representing the dungeon's main sin, Wrath. The other is Sloth, represented by Shadow Futaba, or moreso her IRL counterpart, as she was looking for an easy way to recover from her trauma and being a Hikikomori, her shadow never actually fights you (in fact her overall resistance is comparatively token to the other palace rulers), let alone take a monstrous form (a feature only shared with one other palace ruler) and the persona Shadow Futaba turns to doesn't fight much either, being a Support Party Member, and sloth would be the dungeons dedicated sin if not for the Sphinx and Mementos. As you can tell, they directly oppose each other. The trophy for completing the Palace refers to it as the "Pyramid of Wrath," since Sloth is associated with the people of Tokyo.
  • The Stoic: Shadow Futaba is completely controlled and measured at all times, even as the Phantom Thieves grow more and more frustrated with her riddles and games. The Sphinx, on the other hand, screams every line at the top of her lungs and attacks savagely and constantly unless stunned by a catapult shot.
  • Sugar-and-Ice Personality: One moment she asks the party for help, only to immediately let them fall into a death trap afterwards. This is a representation of the real Futaba's desire to be saved and her instinct to push people away as a defence mechanism.
  • Survivor Guilt: Her isolation is due to her mother dying due to mental shutdown followed by a car accident, which people falsely said was suicide due to the stress of raising Futaba. And she's so depressed she thinks her mother blames her for it.
  • Tarot Motifs: The Reversed Hermit, representing unhealthy and excessive isolation, symbolized by Futaba's Palace being on the other side of a massive desert, even when the gang enters the Metaverse right outside her room. The actual Sphinx, not Shadow Futaba, represents this. Shadow Futaba represents the upright Hermit, the ability to grow emotionally from introspection and finding inner balance and stability.
  • Token Good Teammate: Whereas most of the other Palace Rulers are portrayed as unrepentantly evil (and the two that aren't, Sae and Royal's Maruki, are still only Anti Villains at best), Shadow Futaba is instead revealed near the end of the Palace to actually be a heroic Shadow that actually represents Futaba's repressed positive emotions rather than her negative ones, and is really trying to protect Futaba.
  • The Unfought: Because she was Good All Along. She instead transforms into Necronomicon to help fight the real boss of the dungeon.
  • Unstoppable Rage:
    • Her sin and motif is Wrath - The Sphinx, that is, as she appears to Futaba as a massive beast fueled with anger and a need for vengeance stemming from Futaba being born. The Wrath also manifests herself in the real Futaba - in an ironic twist, her anger and hatred is directed towards herself. Shadow Futaba herself does not embody Wrath at all, but is instead accused of Sloth (in it's despair and fear aspects) by the Calling Card-and even that's a bit downplayed, as Shadow Futaba's initial antagonism is born of Futaba's social anxiety, and she actually wants Futaba to break out of her isolation and shell. However, the organization that she led and is impersonated by Shido's cronies, Medjed represents this as the Cleanse is utterly indiscriminate in whom it targets and that includes her and everyone she knows.
    • Shadow Futaba encourages Futaba to embrace her anger before she awakens, stating that she shouldn't forgive the adults who made her life a living hell.
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    Mammon (Kunikazu Okumura) 

Kunikazu Okumura

https://static.tvtropes.org/pmwiki/pub/images/okumura.png
Star-Reaching Dictator of Greed
Shadow Okumura 

"The cold reality of kicking people down is a part of business! Virtue and sentiment are for losers."

Sin: Avaritia (Greed)
Shadow: Mammon
Voiced by: Hirohiko Kakegawa (JP), Christopher Corey Smith (EN)
Stage actors: Hiroya Matsumoto (The Stage)

The fifth major target. He is the president of Okumura Foods, a fast food company most famous for the Big Bang Burger chain you can find in various places in the game, and he is Haru Okumura's father. His selfish ambitions to enter the political world at the cost of both his company and employees' livelihoods creates a Palace inside the Metaverse, where he takes the form of Mammon, the demon of Greed.

Okumura's Palace is a Space Station, and it is based in the Okumura Foods World HQ in the real world. His treasure resembles a mysterious orb with a metallic shell, while in the real world it manifests as a model toy kit of a spaceship he wanted as a child but was too poor to buy it.


  • Abusive Parents: Forces his daughter into an Arranged Marriage with a man he knows is sexually predatory, solely for political gain and while treating Haru like she’s dead to him if she doesn’t go along with it without question. In Royal his cognition of Haru is a mindlessly subservient Corporobo that he orders to suicide bomb the thieves as a last resort without hesitation, showing that he is fully willing to sacrifice Haru for his own gain.
  • Action Bomb: He will order his robot minions to self-destruct during his boss battle. He orders Cognitive Haru to do this as a last resort in Royal.
  • Adaptational Badass: In Royal, not only do his robots leave after 2 turns, getting replaced by fresh ones, but he also gains the ability to order his robots to target a specific party member. Inverted with himself, though, as he goes down in a single hit of any damage.
  • Adaptational Jerkass: He's arguably even worse in Royal, having a cognitive copy of Haru as an android completely loyal to her father. Once the Execurobo is defeated, he orders her to step in and turns her into a robot that self destructs after two turns. This means that if there is nothing left for him, he's not above throwing his own daughter under the bus to save his own skin. In addition to this, when he is referring to the real Haru during the whole fight with him, he even calls her an imitation that looks like his daughter, indicating that if she didn't go by the arranged marriage at that point, she is no longer his daughter, or even human for him.
  • Adaptational Nice Guy: The anime removes his I Surrender, Suckers moment and has him make a more genuine apology to Haru. After Black Mask shoots him dead, his last words are reminiscing about happier time with Haru, rather than lamenting the loss of his utopia.
  • A God Am I: One of his Will Seeds echoes him proclaiming something along the lines of being revered as a god.
  • Alas, Poor Villain: His business practices are hard on his employees, and he puts Haru in an arranged marriage with an abusive spouse who happens to be the son of a member of the Diet to give himself a political boost, but Haru still legitimately cares for him and believes he can be the good man he once was... and so none of the Thieves think he remotely deserved his fate, never mind the effect it has on poor Haru. The anime also gives his Shadow a sad death scene, with his last thoughts being dedicated to his daughter.
  • Amazing Technicolor Population: His shadow has blue skin.
  • Ambition Is Evil: His wishes to expand his wealth and his influence through becoming the prime minister and arranging the marriage between his daughter and a sleazy playboy, completely ignorant of the suffering he inflicted on his daughter. However, his political opponent is known for ordering mental shutdowns on people he doesn't like, and so he paid dearly for it with his life.
  • Archnemesis Dad: He is Haru's father while also serving as the boss of her dungeon, since she wants to change his heart so that she won't have to get married. Played with, in that he would be an example of Good Parents were it not for his willingness to sacrifice Haru's happiness for his political ambitions. His Shadow is horrified upon realizing Haru has turned on him, but quickly declares her worthless and leaves her to Cognitive Sugimura.
  • Asshole Victim: Deconstructed. While Okumura is shown to be a terrible person who has done horrible things to many people, including his own daughter, it does not mean he deserved to die a horrible death. This is even brought up in-universe when the incident was broadcasted live. Initially, many people on the Phansite disturbingly rejoice at his fate for all the crimes he had done, but once the euphoria dies down their mood shifts to that of horror.
  • Back from the Dead: In Royal's third semester, he is inexplicably alive and back in Haru's life. It turns out Maruki resurrected him as part of his Lotus-Eater Machine.
  • Badass Fingersnap: His shadow snaps his fingers when summoning his minions or casting spells on the party. It's evocative of a master telling their servant to hurry up.
  • Bad Boss: Orders his robot minions to self-destruct to damage the party. To a lesser extent, the real Okumura is highly exploitative of his employees, which is why they're represented as robots in the space station.
  • Big Bad Wannabe: Okumura tries to climb his way up to the political ladder, and its even implied that he plans on running against Shido in the elections. Unfortunately, he's nothing more than another loose end for the Antisocial Force to tie up.
  • Closet Geek: While Okumura puts up a front of a respectable man in a business suit, his shadow seems to relish in theatrical villainy and wears an obvious Darth Vader knockoff suit, and his Palace has an outlandish sci-fi theme that turns out to be directly based on his treasure, a model spaceship kit that his father refused to buy him when he was a kid.
  • Control Freak: A very negative take. He is completely controlling of Haru's life and almost every little thing she does.
  • Contrived Coincidence: His mental shutdown occurs right as he was about to reveal that Shido was the ringleader of the Antisocial Force. This is despite his shadow being killed anywhere from the day beforehand to several weeks prior.
  • Cool Chair: His shadow sits in a futuristic hoverchair during his boss battle.
  • Corrupt Corporate Executive: He is the head of a fast food empire who overworks his employees to dangerous levels, puts profit over the quality of his products, and is a member of The Conspiracy overtaking his country.
  • Cruel and Unusual Death: Upon his Shadow Self being killed, in the real world he oozes out sludge from his mouth and eyes on live television in a way that looks extremely painful.
  • Even Evil Can Be Loved: Despite being an overall horrible person, his daughter Haru truly loves him, and is horrified when he has a mental shutdown on live TV.
  • Even Evil Has Loved Ones: In contrast to Madarame (mostly) and a true monster like Shido, Okumura genuinely cares for Haru despite his willingness to put his ambitions first, and genuinely begs for her forgiveness once he's defeated. It makes her reaction to his death considerably more tragic.
  • Fatal Flaw: Greed, obviously. Literally in this case, as it's implied his political ambitions put him into conflict with Shido and partly fueled the decision to knock him off.
  • Flunky Boss: The flunkies he summons form the main part of the fight (the last of which is essentially a King Mook), with Okumura himself hanging out of reach, supporting them with buffs and debuffing your party. Once his flunkies are all gone, Okumura himself turns into a Zero-Effort Boss, since he'll never attack, and he'll go down with just a few regular hits.
  • Food Fight: His King Mook has an attack which involves a cartoony tray of a Big Bang Burger meal which explodes.
  • Foreshadowing:
    • During the interrogation room segment, Sae warns Joker about how his testimony towards what happened with Okumura will be taken very seriously. This is a hint towards him getting killed during the course of the story.
    • Throughout the year if you watch the TV in Leblanc you’ll notice a lot of people in the fast food business having psychotic breakdowns or mental shutdowns, His overuse of Akechi drawing too much attention towards himself was likely part of why he was killed along with his political aspirations.
  • Four Eyes, Zero Soul: Wears glasses and happens to be a villain targeted by the Phantom Thieves. Played with, in that he's one of the more sympathetic ones.
  • Freudian Excuse: Haru notes that when he was a child, his father/her grandfather was a kind businessman, but was often in debt due to his lack of financial skills. Kunikazu had to watch his father undergo this and thus shaped himself to become the opposite; a shrewd and ruthless businessman with little kindness. His Treasure manifested in real life is actually a spaceship model kit he desperately wanted, but could not afford, which also explains the theme of his palace.
  • Gratuitous English: In the Japanese version, he gives Morgana ten seconds to choose between him and the Thieves, saying "Time is money!" in English.
  • Greed: His sin and motif. His business practices (overworked employees and unsanitary working conditions among them) are unethical and driven by profit, and he put his daughter in an Arranged Marriage with the son of a member of the Diet so that he can enter the political world, not only knowing that the younger man would likely take mistresses but consenting to let Haru be one of them should she become unsuitable for marriage. His space station palace embodies both his ambitions and his tacit ignorance of his sacrificing Haru's happiness.
  • Hated by All: Okumura is infamous among the public for the treatment of his employees, which is why he topped the polls on the Phansite as the Phantom Thieves' next target. Even when it's later revealed that the Antisocial Force rigged the polls, it ultimately mattered little considering the public's initial opinion towards his death. This is likely one of the reasons why the conspiracy had him pegged for death, as his infamy would bring bad publicity to the other members by association. Since his entire motive is to run a campaign against Shido for the prime ministership, it's also very likely a move for the Antisocial Force to make sure that Shido becomes the prime minister uncontested.
  • Hate Sink: Downplayed significantly compared to the other Palace Rulers. Okumura is a terrible man guilty of rampant worker abuse, corrupt business practices, and trying to marry his daughter off to an abusive spouse for political power, but he is framed more as a man who lost his way a long time ago and could've been genuinely good had things gone differently, unlike the vile bastards Kamoshida, Madarame, Kaneshiro, and Shido are shown to be. This makes his death considerably more tragic, as unlike them there was a genuine chance of him turning over a new leaf.
  • Heel–Face Door-Slam: He could've ended up in the Prison of Regression, but is killed by Black Mask before that could happen. This is more pronounced in the anime, as after Haru leaves, Okumura vows to prioritise people over profits from then onward before being shot dead mid-sentence.
  • He Knows Too Much: As he's about to reveal the ones behind the Antisocial Force, his Shadow is shot and destroyed, causing his real self to die during a press conference soon after.
  • His Name Is...: Black Mask kills him before he can reveal Shido is leading an antisocial conspiracy.
  • Hoist by His Own Petard: One of his attacks, Big Bang Challenge, deals a ton of Almighty damage. While it may seem bad, it actually helps out any party members affected with Hunger; instead of being hurt, the attack fully heals them and removes Hunger.
  • Informed Kindness: Okumura supposedly loves Haru deep down, but other than a gesture of apologizing once his Shadow is truly beaten, this is never remotely made apparent or implied even in Haru's Confidant. Even Madarame is revealed to have cared more for Yusuke than Okumura was revealed to with Haru. In his palace there isn’t a cognitive version of Haru in Vanilla (implying that he doesn’t even remotely care about her) and in Royal he does and not only is she mindlessly subservient, he doesn’t hesitate to order her to suicide bomb the Phantom Thieves as a last resort. In the third semester in Royal, while he is a compassionate man who spends a lot of time with Haru, this is an illusionary construct of Maruki's.
  • Ironic Echo: Early on in his dungeon, he says that he believes that the Okumura way involves avoiding failure at any cost, even if it means betraying others. At the start of the final confrontation, he traps the party except for Haru and Morgana in a force field, and then repeats those lines when giving the two of them an ultimatum- betray their allies or share their fate. Then Shido decides to betray and dispose him to take down an annoyance against his road to power, frame the Phantom Thieves and to prevent his poor business records from tainting his Antisocial Force's reputation.
  • Irony:
    • One of his moves during his boss fight is "Sacrifice Order", which forces one of his mooks to self-destruct the next turn. The Conspiracy he is financially backing does away with him the exact same way to prevent him from revealing their existence and harming Shido's chances at winning the election.
    • His philosophy is to sacrifice others to get ahead in life and he was noted to treat his workers pretty badly. During the boss fight with him, he eventually runs out of Shadows to use for his "Sacrifice Order" ability because of said beliefs and actions.
  • I Surrender, Suckers: At the start of the fight, he tricks the Phantom Thieves into thinking he's surrendered by apologizing to Haru, then when Haru approaches him, traps the others besides her and Morgana (who manages to get out in time) in a force field.
  • It's All About Me: His normal self tells Haru that her marriage with Sugimura will be an important connection for his company, "and more importantly, for me."
  • It's Personal: With Haru, who he planned to force into an abusive arranged marriage for his own profit. In fact, when Sae asks you why he was singled out when there are multiple Corrupt Corporate Executives guilty of similar sins, you can explicitly say that it was because Haru was in trouble.
  • Karmic Death: He requests the services of the Black Mask to eliminate competitors and disgruntled employees. Black Mask does the same thing to him at the behest of Okumura's co-conspirators.
  • Kick the Dog:
    • When the cognitive version of Haru's fiance complains that Haru has been Defiled Forever because of her association with other men and says his own father may not approve of her, Kunikazu's Shadow says that he can simply take her as a lover. Haru's horrified to hear that her father knows her fiance is this kind of person and still would go through with the deal, and thus awakens her Persona.
    • Dancing in Starlight reveals Haru used to enjoy ballet dancing and wanted to make her father proud. Okumura was simply proud of the fact she had that talent and bragged about it to his co-workers. He never actually attended her dances, causing her to give up the hobby.
    • In Royal, he uses various insulting epithets when ordering his workers to attack the party members. Most of them aren't too bad, but calling Haru "the phony with the face of (his) daughter" is downright cruel.
  • King Mook: The last robot he summons is a large and black robot that resembles some of the robots fought as minibosses, as well as in earlier waves in the Mammon battle.
  • Large Ham: Shadow Kunikazu is prone to making grandiose soliloquies about his ambitions and motives.
  • Mammon: Mammon is the demon name of his Shadow, matching his willingness to sacrifice anything, including his daughter Haru, in order to climb up the political ladder. He represents Greed of the Palace Rulers, though Shadow Okumura is one of few bosses who doesn't transform into a demon, instead employing his Corporobo to fight for his stead.
  • Manipulative Bastard: His Shadow, by insincerely apologizing and recounting memories of the past, is able to lure Haru away from the other thieves, allowing him to spring a trap on them.
  • Mook Depletion: After his King Mook is defeated, he'll try to summon more robots... and none arrive. Having thought he had an infinite number of disposable lackeys at his beck and call, Okumura is faced with the logical conclusion of his treatment of his minions: All who blindly followed his orders are dead, and any who could possibly be left refuse to help him.
  • The Neidermeyer: While he is a businessman and nothing in the game gives any indication of military service, his shadow hits all the points for this trope's application. He sends wave after wave of minions to attack the P-Thieves, and from an armchair no less in his boss fight; cares nothing for their well-being, is utterly useless in combat himself, and consistently talks about using his company as a stepping stone to greater glory, namely the political sphere.
  • Non-Action Big Bad: Prefers to support from afar while his minions do his work for him. When all his robots are gone, he does nothing and goes down in one hit in Royal (in Vanilla he has 200 health which is about 2-3 normal attacks at that point in the game)
  • Obliviously Evil: His major problem is that he refuses to see how much his shady business practices are hurting Haru. Then subverted when his Cognitive Sugimura turns out to be just as vile as the real thing, leading to Haru's Awakening.
  • Obviously Evil: Played with. His corrupt business practices are very well-known among the general public by the time the thieves target him, making him the only target other than Kaneshiro who isn't a Villain with Good Publicity. Additionally, nearly everyone is begging the Thieves to take him down. This hints at something suspicious going on, as no previous target had their secrets revealed until after the Thieves exposed them. The Antisocial Force wants the Thieves to rush into taking him down, for good reason.
  • Off Stage Villainy: It's often mentioned that he sentences his workers to extreme, overbearing workloads with a severe disregard for their welfare, but this isn't visible in the real world. Joker can visit his fast food branch almost daily, but none of the clerks there act erratically or show any signs of fatigue/work overload, nor are they subject to the Phantom Thieves' investigations against him. Him commissioning the Black Mask to kill his fellow competitors is also only mentioned in-passing, with not a single victim or eyewitness to back it up. The most visibly awful thing he did on-screen was Haru and Sugimura's arranged marriage, and in the game's setting this is (relatively) trivial compared to the heinous things committed by Kamoshida or Kaneshiro.
  • Oh, Crap!: After his most powerful robot is defeated, he tries to summon another, but is unable to do so, and is shocked to realize that it's now him against the Thieves. In Royal, he still has his cognitive Haru as a last ditch attempt, but after he suicide bombs it up in front of the Thieves and Joker still survives the attack, he makes the same reaction.
  • One-Winged Angel: Averted. Unlike every other target besides Futaba, Mammon does not undergo any sort of transformation.
  • Politically Incorrect Villain: Aside from his treatment of his daughter, his boss fight in Royal has him derogatorily call Ann a slut. Her aside, he also throws other incredibly derogatory insults against anyone whom he wants to target with his robots.
  • Poor Communication Kills: His Villainous BSoD prevents him from answering any of the Thieves' questions about the identity of the Black Mask. This leads to the Black Mask killing his shadow after they leave, causing a lethal mental shutdown in the real Okumura.
  • Pose of Supplication: His Shadow does this immediately before and after his fight- the former is a trap and the latter is genuine.
  • Reasonable Authority Figure:
    • While in the events of Persona 5 he very obviously isn't, both him and Haru had stated that he used to be one a long time ago. By the events of Strikers, his trade partner Mariko Hyodo even confirms that Okumura used to genuinely care for Haru instead of treating her as a political pawn.
    • If one takes the time to eavesdrop on him near the Shibuya Big Bang Burger during the brief week where he's revived by Maruki, he will be seen personally inspecting that branch for his employees' well being and the quality of his products.
  • The Scapegoat: He was deliberately chosen by the Antisocial Force to be targeted by the Phantom Thieves, only because Shido believed Okumura wasn't good enough for politics. They had to get him out of the picture since he still knew too much. According to the TV Station executive, Okumura ended up drawing too much attention to himself, and became a liability to Shido, hence why he was "let go."
  • The Sociopath: Seemingly of the utterly unfeeling and greedy variety, kind of like Kaneshiro up to even sharing inhuman cognitions of other people. Haru says that she "saw no remorse in him" when preparing to send the calling card to him. Possibly subverted with his love for Haru deep down. It should be noted he only realizes he wronged Haru after his forced reformation; before that, he was knowingly going to sell her into an abusive marriage for his gain and refused to hear her pleas.
  • Spared by the Adaptation: Is revived by Maruki in Royal, though this gets undone if you oppose Maruki and go for the true ending.
  • Start of Darkness: There are several lines in-game that imply that Okumura was never as shrewd, ambitious or corrupt as he is before his burger chain became famous and he tried to politically compete with Shido. At least, even if he didn't take care of his employees, he wouldn't even have considered selling Haru to an abusive fiance.
  • The Starscream: It's implied that he was planning on running against Shido for Prime Minister, and this was the original reason Shido wanted him dead — framing the Thieves for his murder was a convenient second bird to kill with that stone.
  • Status Effects: He and his robot minions inflict Hunger, which lowers damage output.
  • They Look Just Like Everyone Else!: He looks like your average Japanese businessman, but he's very corrupt.
  • Time-Limit Boss: He must be defeated within thirty minutes after his battle starts. In Royal, his robot waves have a 2 round time limit, otherwise he will redeploy the wave. In addition, there's a time limit of ten minutes to reach him once his ship starts to take off.
  • Trash Talk: In Royal, he signals his robots to attack a certain party member with a nickname for the party member he's targeting, most of them insulting:
  • Unknown Rival: Unlike every other major target, Okumura does not meet any of the Phantom Thieves in person (except his daughter Haru of course). During his arc, the Thieves only have a tense meeting with Sugimura, then learn about Okumura's real life plans entirely from Haru. Okumura does eventually meet Joker in the Third Semester for the first time, after being revived and modified into a decent person by Maruki.
  • Violation of Common Sense: In Royal, one way to make the Okumura fight easier if you're stuck is to turn the difficulty up to Merciless. Due to Merciless multiplying weakness targeting, critical, and technical damage by 3x, the robot waves go down a lot more easily than on the other difficulties. It does not help with the Executive Director battle right after the waves, but that fight is the more straightforward part of the boss battle. This is perhaps the most severe situation that Merciless falls into Non-Indicative Difficulty.
  • Virtue Is Weakness: Has this mentality, expressed in his quote. He's willing to trample over others in order to increase and expand his wealth.
  • Wake-Up Call Boss: While relatively easy in the original game, in Royal he can easily become this. The robots he summons now flee and refresh themselves if you don't kill all of them within two turns, which is further worsened by the fact that Okumura will throw buffs and debuffs around a lot more frequently to make sure you can't easily kill the robots. There is no warning before the robots flee and the battle becomes a hopeless dead lock. The fight is also dialogue ridden, forcing the player to spend extra time on it. It basically boils up to a combination of Trial-and-Error Gameplay and a fundamental understanding of buffs, debuffs, weaknesses and the Baton Pass mechanic to not get stuck in front of the stronger robots he summons.
  • Walking Spoiler: He's the only Palace ruler to die after having his treasure stolen, although it's a False Flag Operation set up by The Conspiracy to get rid of someone who was no longer useful and frame the Phantom Thieves for it.
  • Wealthy Yacht Owner: While it didn't come up in the game, in Persona 5: Dancing in Starlight Haru comments that her father owned a yacht and that she's not sure what to do with it after his passing.
  • We Have Reserves: During his boss fight he continually throws employee robots of increasing rank at you, culminating in the cognitive version of the company's second-in-command, and demands they give up their lives for him if necessary. Unfortunately for him, there's only so many troops in his arsenal, and once the Phantom Thieves destroy them all he's left defenseless. Royal shows that not even his cognitive version of his own daughter is exempt from this, as he uses her as a suicide bomber once he runs out of robots.
  • Wham Episode: His unexpected death marks when things start to go to shit for the Thieves, and the point at which they seriously stake their lives to fight the Antisocial Force.
  • You Have Outlived Your Usefulness: The Antisocial Force has him killed when he's a liability, hacking the Phan-Site so that they set him up to have his heart stolen, leading the Thieves into their trap and being framed for his murder.
  • Zero-Effort Boss: Without his minions to fight for him, he stops attacking and goes down in no more than a couple of hits. The only way to lose once Shadow Okumura can be targeted is to intentionally let the timer run out. In Royal, the way the boss fight works this time can make finally reaching him considerably harder, but he still goes down in one hit.

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