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William Afton
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William Afton/The Purple Guy (video games version)

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"With all due respect, those aren't the design choices we were curious about, Mr. Afton."
Board Member

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Voiced by: PJ Heywood
Due to the character being a Walking Spoiler, all spoilers are unmarked. You Have Been Warned!

The co-owner of the pizzeria, or at least used to be. Best known for being a serial child murderer, and might have stuffed them into the animatronic suits. Though he makes minimal appearances in the actual games, he appears prominently in most of the minigames, depicted solely as a tall, grinning purple man.

Five Nights at Freddy's: Sister Location reveals more information on him. He's William Afton, owner of the company, Afton Robotics. He designed the animatronics for Circus Baby's Pizza World, secretly giving them features that would allow them to kidnap and murder children. Unfortunately, his daughter became one of the first victims of the "Funtime Animatronics".

For his other forms see Springtrap, Scraptrap and Glitchtrap.

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    A-H 
  • Abusive Dad:
    • While how much he cared about his daughter is unknown, he clearly hates Michael, as he seemingly sent him to die in his place.
    • It's also possible that he was on the receiving end of this, growing up with a physically abusive and alcoholic father. If you buy the theory that the orange man from Pizzeria Simulator is his father, of course.
  • Accidental Murder: While his other child murders are very intentional, his daughter's death at the hands of Circus Baby was a complete accident. Maybe.
  • Alas, Poor Villain: Played both ways: his demise in FNAF 3 is nowhere pretty, and after that, there's no indication that what's left of him is something more than a mindless monster and, if he is still consciously there, that he may be happy of what he ends up becoming. However in the sixth game, not only we learn that he is still 100% himself and completely in control of Springtrap (to the point of being able to talk, repair himself, and remember his past) but that he is mostly unconcerned by his new form and STILL out for children's blood.
  • Ambiguous Situation:
    • In the fourth game, we see him putting someone in a suit. Whether this was him framing someone or helping someone while doing his day job is unknown. Knowing just who Afton is, it's probably the former... someone was arrested, after all, and it wasn't him.
    • He's heavily implied to be the father of the Child from 4.
    • After the Custom Night update for Sister Location, a debate was sparked, as to whether he, or his son, Michael, was possessing Springtrap... although Word of God implicitly confirmed William as the one inside Springtrap in response to MatPat's "final" FNAF theory.
    • Did he really love his daughter, or was he planning on making her his successor? He is a sociopath, after all, and Pizzeria Simulator's cartoon cutscenes imply that he has problems in forming a genuine smile, so he might not actually feel anything. Baby's motive in PS doesn't exactly help his case.
  • And I Must Scream: His agonizing death was slow and painful, but afterwards his soul was left trapped in Springtrap's suit, which was barred up and left to rot for three decades.
  • Animal Motif: Rabbits, his main costume is the Spring Bonnie suit as he uses it to gain the trust of children before killing them. When he dies in Five Nights at Freddy's 3, his soul becomes bound to the Spring Bonnie springlock suit and he becomes Springtrap. In Five Nights at Freddy's VR: Help Wanted, Glitchtrap is a malware replica of William Afton that presents itself in the form of Spring Bonnie.
  • Arch-Enemy: To the Puppet who is presumably his first victim and has been trying to stop him from killing kids for years.
  • Ascended Extra: His role seems to become larger with each game (with the exception of the fourth game). In the first game, he is only mentioned in newspaper clippings that you are unlikely to look at in one of the rooms. In the second game, he appears in several minigames you may end up playing after you get killed, and is alluded to in Phone Guy's phone calls. In the third game, he is the Big Bad. In the fifth game, he designed the animatronics trying to kill you — and the one animatronic who's not trying to kill you engulfed a young girl against its own will, meaning he literally designed them to kill people. And lastly, in the sixth game, he is one of the two Big Bads and has influenced his daughter to follow his murderous ways. And in the VR game, he's the sole Big Bad once again, and actually wins.
  • Asshole Victim:
  • Ax-Crazy: From what we can tell, he seems to be very violent and sadistic. Contrary to what his actions might imply, however, his sole appearance in Sister Location depicts him as Faux Affably Evil, and he maybe deeply cared about his daughter.
  • Badass Normal: Seemingly normal, at any rate. As much of a monster he was, he still single-handedly dismantled all of the original animatronics while they were actively hunting for him. Unfortunately for him, this ended up biting him in the ass by releasing the children's spirits, thus allowing them to kill him and move on. This gets even better in World, where he's a playable character — and a pretty good one at that.
  • Big Bad: He is the main antagonist of the entire series, killing multiple children at the Fazbear establishments, therefore kickstarting the events of the entire franchise. He's also the Greater-Scope Villain and The Heavy.
  • Big Bad Duumvirate: He returns as Springtrap once again in Pizzeria Simulator, alongside his daughter, Elizabeth, who possesses Baby, and desires to be a serial child murderer like William.
  • Blank White Eyes: Many of the minigames have him with distinct white irises. It's downplayed (and overlaps with Glowing Eyelights of Undeath) when he's seen inside Springtrap, as he still has black pupils.
  • Brain Uploading: Help Wanted implies that the circuit boards uploaded into the VR game somehow contained pieces of William's soul, allowing him to manifest as the glitchy Spring Bonnie animatronic.
  • Bring It: The shape is deliberately vague, but either Purple Guy is holding some sort of weapon as he pounces on Freddy (see the first image), or holding his palm out in a beckoning gesture. Either one fits a predator who leads children astray. After the third game's reveal of the springlock suits, it's also possible that he's holding the hand-crank used to switch the suit into "costume mode". This is made more likely by the knowledge that the springlock suits were part of Purple Guy's M.O.
  • Catchphrase: "I always come back", or some variation thereof.
  • Composite Character: Post-Springtrap, it's almost like Dr. Frankenstein and Metallo had a grandson.
  • Corrupt Corporate Executive: CEO of a robotics company, and a serial child killer.
  • The Corrupter: A possible theory as to the reason why Baby/Elizabeth now aspires to be a Serial Killer like him. It's also heavily implied that he is responsible for Vanny.
  • Cruel and Unusual Death: Getting slowly crushed by faulty springlocks in an animatronic suit can't be pleasant. This video makes it worse as we see it more explicitly and listen to his agonized screams.
  • Cut Lex Luthor a Check: Downplayed, since the animatronics he creates are at least superficially part of an (loosely) honest business, but the fact still stands that the end goal that he puts his practically revolutionary skill in mechanics towards is killing people, usually ruining the credibility of the business said skillset goes towards in the process.
  • Cutscene Boss: After terrorizing players for five nights as Springtrap and in numerous minigames as the 8-bit Purple Guy, the final minigame sees him driven back into his costume room by the ghosts of children he killed and stuffed into animal suits. With nowhere to run, he jumps into the Springtrap suit... which immediately breaks the spring locks due to the moisture from the rainwater in the dilapidated room, making him die gruesomely as the ghosts look on.
  • Dead All Along: By the events of the third game, William's corpse has been rotting inside Springtrap for a long time. His spirit still haunts it, though, and it seems like he only kicked the bucket after the first game was over.
  • Death by Irony: In a number of ways:
    • William killed children and destroyed animatronics while disguising himself with one of the animatronic's suits — he was also killed by one of those suits.
    • William disguised himself with the Spring Bonnie suit and used it to kill six children without setting off the springlocks that kept the endoskeleton in the suit from skewering him. Then in a fit of panic, while being cornered by the ghosts of the first five children he murdered, he hides in said springlock suit. The same suit that goes off with just the slightest bit of breath and moisture. In a dilapidated room filled with rain and rainwater.
    • Throughout the minigames of the third night, he uses a room hidden from the animatronics to keep himself safe. He ends up dying in that room, and spends the next couple decades in it.
    • The ghosts of the children tried to kill adults by stuffing them into dangerous suits. He killed himself by hiding in one of those suits in an attempt to escape the ghosts.
    • Sister Location amps this up a bit; it is implied that his daughter also suffers a nasty one, as she is killed by her father's child-murdering animatronics that he had so desperately tried to keep her away from. Even more ironically, as far as we can tell, she was the only child whose life they've ever claimed.
  • Death Is Cheap: He's been killed at least two times, first by being crushed inside a metal animatronic suit and left to rot for thirty years, only to then burn in an electrical fire. And, as Sister Location reveals, he's still alive after that. Subverted in the sixth game, where he finally meets his end and is sent to Hell. And then double subverted when it turns out his soul was attached to a circuit board which allowed him to come back as Glitchtrap.
  • Demoted to Extra: Appears briefly in the fourth game, simply doing his day job as a security guard. Justified, as he has no role in torturing the child and whoever we play as in the nights... but he is heavily implied to be their father.
  • Determinator: Credit must be given where it is due - the guy is an absolute monster, but he simply won't stay down. He managed to come back after dying. Twice. It takes being completely incinerated to finally destroy him for good and send him to Hell. Apparently not even falling into the deepest part of Hell can keep him down — his soul lives on as Glitchtrap, the creepy bunny that targets you throughout Help Wanted.
  • Dragged Off to Hell: Is finally completely incinerated in the sixth game and the Cassette Man makes it clear this is what's waiting for him instead of the peace awaiting his victims on the other side. He got better.
  • Dying Alone: William's eventual fate as revealed in the pixelated ending movie of 3. The revenant children scare him into donning the defective Spring Bonnie suit, the locks fail when he mocks the ghosts from inside a wet room and a possibly wet suit, and he is mangled from the inside out — still twitching even as the children fade away. No one is there to witness his final, agonizing moments. He dies for the second (but not final) time in Pizzeria Simulator, but he's accompanied by his daughter, his son, his old business partner, one of the children he murdered, and Molten Freddy.
  • Even Evil Has Loved Ones: In Sister Location, it is revealed that William had a daughter who was killed by Baby. He warned her not to get close to Baby, possibly because he knew she was an unassuming murder weapon. PS throws this into question with the implication that he just wanted an heir and was The Corrupter to her.
  • Evil Brit: As of Sister Location, his voice is known, and it has a clearly British accent.
  • Evil Genius: As of Sister Location's intro, he's smart enough to build high-tech intelligent robots that can dispense ice cream, inflate balloons, and grab children inside them and kill them. Heck, this is just building upon FNAF 2, which heavily implies that he tampered with the animatronics' facial recognition.
  • Evil Is Bigger: Relative to the other characters — especially his cameo in 4, where we see him next to another adult — his sprites indicate someone tall.note 
  • Evil Is Not Well-Lit: In the 8-bit minigames his appearance is only seen in purple, hence his nickname Purple Guy. A dark colour, but only enough to distinguish him from the mostly dark background. The only thing to glow are his white eyes.
  • Evil Gloating: Simply grins at players' vain attempts to rescue the children. In the "S-A-V-E T-H-E-M" game, there's a random chance of him intercepting Freddy and causing it to crash, followed by the words "you can't" flashing in the corner.
  • Evil Laugh: The only instance in which William shows any emotion other than menace occurs in his appearance in 3, when he cowers in terror from the ghosts of his victims. Once he dives inside the Springtrap suit, he has the temerity to laugh at them… which, alongside the moisture within the room filled with rain, only aggravates the weakened support locks, causing the suit to crush him.
  • Evil Sounds Deep: In Sister Location, he has a deeper voice than most other male characters in the game. Coupled with his Evil Brit accent, he sounds quite menacing. His voice sounds even deeper in the sixth game, where he is already Springtrap.
  • Expy:
    • Strikingly, of Freddy Krueger. Both are child killers who enjoy what they're doing (the Murderer is always seen with a smile on his face). And in death, they became even more powerful than they were in life.
    • If he is the reoccurring man in a purple suit in Pizzeria Simulator's cutscenes, he looks a lot like Jack Nicholson's Joker in Batman (1989). The cutscene is rendered in a 50s style cartoon, but it's still the most we have on his appearance.
    • According to PJ Heywood, his voice was inspired by Hannibal Lecter, in that he is always unnervingly calm even when about to kill someone.
  • Eyes Are Unbreakable: The images in 3 with Springtrap pulling his head off, effectively showing the face of the murderer's corpse, show that his eyes are still pretty intact. Although they're oddly bulging and cartoony looking, which could be a stylistic choice... or a sign that they've been replaced in some way by the eyes of the Spring Bonnie costume.
  • Faux Affably Evil: Wears a smile wherever he goes, and death usually follows. When we finally hear him speak, his voice is full of this too.
  • Foil:
    • To Phone Guy. They're polar opposites in many respects. William's actions would imply he detests and despises everything Fazbear Entertainment stands for. He cunningly murders children out-of-sight in a place where they are supposed to be happy, all with a constant smug grin. He's the CEO of a robotics company, and carefully chooses his words with a menacing voice. Phone Guy's lectures, however, show he adores the animatronics and the establishment, knowing they hold a special place in children's hearts. He breaks no rules and enjoys reminding others about the rules. He's only a lowly worker and while his speech is informal, it's very cheerful. And they both die because of what they do.
    • He's also this to Cassette Man, Henry. While Henry is doing what he does to release the soul of his daughter and the other troubled souls in the animatronics, William accompanies Baby/Elizabeth in trying to kill Mike and several more children. Afton is also an example of the worst of humanity (violence, jealously, and selfishness), while Henry demonstrates the best of humanity (atonement, justice and sacrifice).
  • Freudian Excuse: If - repeat, IF - he is the child of the abusive orange man in the Midnight Motorist minigame, it could come to show how he slowly but surely grew to become The Sociopath he is now. This of course hardly if at all excuses his actions, however.
  • Generic Doomsday Villain: He was one for a long time, as he was largely The Ghost, and even when he did appear, he didn't speak or show any significant characterization. Sisters Location and Pizzeria Simulator finally avert this by having him speak and delving into who he is.
  • Genius Bruiser: Smart enough to build animatronics that count how many children are in the room and capture them if alone, and strong enough to overpower and disable the animatronics, though he had the element of surprise.
  • The Ghost: In the first two games, we only have the sketchy purple 8-bit sprite, which leaves a lot to be desired (it doesn't tell body features or clothing, unlike the animatronics). The third game does show him as a rotting corpse inside Springtrap. We might see his real appearance (albeit stylised as a 50s-esque cartoon) in Freddy Fazbear's Pizzeria Simulator's cutscenes, where he wears a purple business suit, is constantly smiling, has a cleft chin just like Springtrap's, and even wears what looks like a night guard's uniform in one picture.
  • Greater-Scope Villain: He manages to be this, the Big Bad, AND The Heavy all at once:
    • He's the main antagonist of the entire series, killing multiple children at the Fazbear establishments, therefore kickstarting the events of the games.
    • He's the Big Bad of the third game and the VR game.
    • He's part of the Big Bad Duumvirate in the sixth game.
    • He's the Greater-Scope Villain of the first two games and Sister Location.
  • Hate Sink: He's far more detestable than the animatronics, being a six-(at least)-time child murderer. He is easily the most evil character in the franchise, and is responsible for the existence of most of the other antagonistic characters.
  • Hidden Depths: For a brutal and sadistic Serial Killer, he appears to be one heck of a technician, if Five Nights at Freddy's: Sister Location is of any indication.note  He's also not completely heartless, since it's revealed he had a daughter that he loved enough to try and keep safe from his murderous creations. He failed.note 
  • Hoist by His Own Petard: Ultimately killed himself attempting to hide in the Spring Bonnie springlock suit, stuffing himself into one of the suits like he had done to the children he was hiding from. He apparently built Baby and possibly the other Sister Location animatronics with a feature that would make them horrifically murder children provided that no one else is looking. To our knowledge, the only kid ever killed by this was his own daughter, whom he specifically warned to stay away from Baby.
  • Hope Spot:
    • As he's being cornered by the ghosts of his past victims, he sees possible salvation: his old trusty tool of murdering, the Spring Bonnie suit! He hops inside to save himself… and only succeeds in orchestrating his own demise. Whoops.
    • After surviving the third game, he managed to stumble upon yet another pizzeria which could contain possible victims, accompanied by his equally bloodthirsty daughter. However, it was all a ruse by his "old friend" Henry/Cassette Man and Mike to end his reign and legacy of terror once and for all. Or so everyone thought, at the very least.
  • Humans Are the Real Monsters: Beyond all the electronics, beyond all the supernatural occurrences, this asshole is the cause of everything.

    I-W 
  • Iconic Sequel Character: Though his appearance as the Purple Guy is almost as well-known as Freddy and friends, it's easy to forget that he only first made an appearance in Five Nights at Freddy's 2, with allusions to him only existing as very well-hidden secrets in the first game.
  • Invincible Villain: Afton is just too integral to the series' lore to be killed off permanently and every time he's "killed", he comes back stronger than ever. Gets crushed by the springlock suit? He comes back as Springtrap. Gets burned alive in the third game? He comes back as Scraptrap. Gets burned alive again? Golden Freddy keeps him alive and then tortures him in his dreams. Seems that he is now cursed to being tortured forever? Fazbear Entertainment scans Scraptrap's remains for their new VR game, inadvertently creating a digital version of his soul called Glitchtrap. Manage to force a hard reset when Glitchtrap tries to possess your body? It doesn't kill him; it just traps him in the game and it's implied he'll find some way out eventually, and the Halloween DLC implies that he has an accomplice ready to help him. To quote the man himself:
    Afton: I always come back!
  • Ironic Hell:
    • His ultimate fate has shades of this. He's crushed to death in the Springtrap suit, just as he did to his child victims. After this, his spirit is left trapped in Springtrap and left locked in a room at Freddy's for decades, leaving him trapped in his preferred method of murder and entombed in the place he'd committed his crimes at. Whether it is ironic or what he actually intended to is up to speculation.
    • It's implied in Ultimate Custom Night that the game is William's personal hell, as he is tormented by the animatronics (both real and imagined) that he helped create, his various victims for all eternity, and two versions of himself, cursing the names of Henry and Michael or screaming for Mike to help him for eternity. A horrifying fate, but for him, fitting. However, it's later implied that this is actually a nightmare.
  • Karma Houdini / Karma Houdini Warranty: Zig-zagged between the two. Faced no punishment for murdering children, and possibly framing the day shift guard in 2 (assuming the two aren't one and the same), and ultimately went completely unpunished... and then his last trek on covering his tracks ended poorly. Very poorly. His actions also caused Elizabeth, the only person he may have cared about, to die. He doesn't care about his fate, though, but Henry kills him in a fire. And then he comes back, gets Vanessa on his side, orders her to murder children, and is at his strongest since pre-Springtrap.
  • Karmic Death:
    • In the final cutscene in FNAF 3, you play as one of the dead children. You can find and corner William, along with the souls of the other four children. In a panic, he will jump into the Spring Bonnie suit that he wore while luring the children away. Everything seems fine and dandy for him, until... well, let's just say there's a reason it's now called Springtrap. Though, death turns out to be more of an inconvenience for him.
    • Dies for the second time at the hands of Henry/Cassette Man (the father of the Puppet, one of William's victims) and Mike, his own son, in Pizzeria Simulator. Cassette Man even states there's a special place in Hell for his kind of evil. Not like it lasted.
  • Karmic Transformation: More like a Karmic Reincarnation, actually. He ended up condemned to the same fate his victims were left in: becoming the very animatronic that he was crushed to death in.
  • Killer Cop: He was with the company since Fredbear and Spring Bonnie were in operation, and was ultimately, seemingly, the day shift security guard at Freddy's during Jeremy's week. From what Phone Guy tells Jeremy his first night, he was the Night Guard before him, but got saved by being moved to the day shift after complaining to management about the Animatronics' murderous tendencies.
  • Knight of Cerebus: Gains the distinction of being this without actually appearing. The fact that he exists at all gives a much darker turn to the story and its lore, whereas even the animatronics can, for the most part, be considered Black Comedy. When he does appear, things go even further south.
  • Laser-Guided Karma:
    • He programmed the animatronics in Five Nights at Freddy's: Sister Location to kill children when they're alone. Baby accidentally killing his daughter could be seen as this.
    • When cornered by his victims' ghosts, he hides inside the same Spring Bonnie costume he used to lure them to their deaths. However, his haste + the passage of time + his Evil Laugh + the moist and wet room = several broken springlocks and one dead serial killer.
    • He betrayed the trust of his friend Henry/Cassette Man and sent his own son to die in Sister Location. That more than comes to bite him in the ass when Henry orchestrates a plan that kills him for the second time. Michael, even if unaware of the plan, was also involved.
    • While it's not clear which position he had in Freddy Fazbear's Pizza besides co-founder (he was probably the day shift security guard), it's very likely that he took full advantage of the very lax policies of the management regarding injuries and disappearances, even possibly getting away with his murders and causing someone else to took the blame for them. This however ends up biting him back when the management decide to wall his corpse in the safe room instead than retrieve it, effectively forcing him into to languish there for decades in the guise of an undead monstrosity.
  • Lean and Mean: One of the only features that has remained constant throughout the games is that he's tall enough to outright dwarf most, if not all of the animatronics.
  • Luke, I Might Be Your Father: The most likely candidate for the Child's father.
  • Mad Scientist: He held full responsibility for the creation of the respective animatronics and how he got hired to the Pizzeria to get his funding for it. Not to mention the camera system in the Private Room, which shows footage of the fourth game's bedroom and Plushtrap area, implying that he watches children in these rooms, observing from the Private Room, which is most likely his office. Freddy Fazbear's Pizzeria Simulator definitively establishes him as one, as the Scooper's blueprint reveals a reservoir for a substance known as "remnant", which is implied to be what allows a soul to remain after death.
  • The Man Behind the Man: He is directly behind the entire situation with the animatronics, as they are haunted by his victims, and he ultimately died and wound up haunting the Springtrap suit, lasting longer than any of the others. He also might be the Child's father from 4, is confirmed to be the father of "Eggs Benedict" from Sister Location and is the creator of the animatronics from the same game.
  • Manipulative Bastard:
    • William is somewhat presented in this light in Sister Location, in that he preferred to have his creations murder for him, and that it's implied that he used Michael as a scapegoat to go to the underground facility the game takes place in.
    • As shown in the Freddy Fazbear's Pizzeria Simulator Fruity Maze minigame, this is part of his MO as a serial killer— gaining the trust of children so they would follow him, allowing him to kill them without alerting anyone. It's implied that he's been observing the little girl who frequents at the pizzeria's arcade, exploiting the child's emotional vulnerability over the tragic death of her dog by telling her that her dog's not dead and he can show her where her dog is if she follows him...
    • When looking at the circumstances for Elizabeth's villainy in Sister Location and Pizzeria Simulator, one interpretation is that William wanted Elizabeth to continue his legacy by orchestrating more tragedies in the Fazbear Entertainment chain. This opens up the possibility that he may have used reverse psychology to tempt Elizabeth to go to Baby, in order to immortalize her by trapping her soul in the animatronic.
  • My Death Is Just the Beginning: One interpretation of him, if he's somehow still alive or in full haunting control of Springtrap, considering the number of years that passed since his demise.
  • Mysterious Past: Nothing is known about his earlier life.
  • Mysterious Watcher: Spends much of FNAF 2 casing the joint for future crimes, and always portrayed with a Slasher Smile.
  • Nice Job Fixing It, Villain!: By destroying the animatronics, he ended up releasing the spirits of the children he killed, which eventually led to his own death.
  • No Name Given: In the first four games, all we know about him is that he's male and was at one point employed at the restaurant. He was later given the name "William Afton" in The Silver Eyes, however, which carried over into the main games with Sister Location; Pizzeria Simulator even calls him such in the credits instead of Springtrap.
  • Not Me This Time: He has no (direct) connection to the events of the fourth game. He only makes a minor cameo. Similarly, he has nothing to do with the Circus Baby animatronics' psychotic tendencies; though he did design them, and designed them to kill children at that (and lost his daughter because of it) it is left ambiguous as to whether he had any clue that they were sapient.
  • Not Quite Dead: Fazbear Frights heavily implies this to be the case, as it's revealed in "The Man in Room 1280" that William (or rather, someone heavily implied to be him, or a metaphor for William) survived the fire at the fake pizzeria, courtesy of a spirit represented by Andrew (possibly Golden Freddy) possessing his body and forcing his soul to remain in his horrifically burned corpse, even long after it should no longer have been able to sustain him. He seemingly loses his body for good come the end of the story...but a certain game from 2019 already tells us his soul wasn't as dead as his body.
    • However, this is all under the assumption that the Fazbear Frights aren't an alternative universe.
  • Overdrawn at the Blood Bank: Explodes in a fountain of pixellated blood once the suit caves in on him. Of course, given the actual amount of damage the suit did to him, the size of the pool of blood under him is fairly realistic for someone killed while surging on adrenaline.
  • Promoted to Playable: In World. He keeps his Badass Normal status there as well. He's also an In-Universe Game-Breaker, which was why he was sent to the Halloween Update.
    • If you take the theory that Ultimate Custom Night is an Ironic Hell for Afton into account, then he becomes playable in the main game line for the first time.
  • Purple Is Powerful: In the minigames, the murderer's sprite is completely purple save for his eyes, mouth, and occasionally a badge.
  • Rage Within the Machine: While an employee and co-founder of the Fazbear restaurant chain, he maintains a pathological hatred of the establishment. This ultimately kills him when he returns to the last restaurant, which had been closed for some time, specifically to dismantle the animatronics.
  • Rasputinian Death: He is crushed to death with several of his limbs exploded or torn apart, his skull is split open down the middle, and his eyes have been pushed out in favor of the bulging eyes of the animatronics. After decaying in a sealed room for anywhere from a few months to decades, he is eventually freed. Unfortunately for him, his freedom is short-lived, as the attraction ignites from faulty electrical wiring and burns down, presumably with him still inside it. And the ending of Sister Location reveals that he survived that. And then, another building (the setting of Pizzeria Simulator) burns down, this time a maze with no exit so he can't escape, to do him in. And even then, "The Man in Room 1280" implies that that still wasn't enough to kill him (although in that case his survival was due in large part to Andrew's spirit keeping him alive to continue suffering). And in the same story, he fucking exploded (however, this could have been an alternative universe). His soul, despite all that, is still alive.
  • Returning to the Scene: He returns to the FNAF 1 location to destroy the animatronics and therefore rid himself of any remaining evidence. This ultimately led to his death.
  • Robot Master: Sister Location's intro reveals that the animatronics of Circus Baby's Pizza World were built by Mr. Afton. Dialogue from Baby and information gleamed from unlockable blueprints heavily implies that they were built to assist him in his killings, with (among other things) Funtime Freddy's blueprints including, "Voice Mimic/Luring".
  • Sadist: He clearly enjoys killing children, judging by that sadistic smile he's seen with.
  • Sanity Slippage: Turns out he didn't take the events of Sister Location — and the death of his daughter — well. William Afton (pre-SL) is still a killer, but he seems more affable and prefers to let his creations do the killing (or at least most of the work). The Purple Guy (post-SL) is more psychotic and a lot more unstable, preferring to kill his prey himself, and his sanity as Springtrap isn't much better either. That's of course implying his daughter died before the five children of Freddy's or the Puppet, or that he cared about her in the first place, all of which aren't confirmed.
  • Secondary Color Nemesis: He's famously portrayed by a purple sprite, owned a purple car, and as Springtrap, the color of the Spring Bonnie suit has decayed into a sickly green.
  • Self-Disposing Villain: He was never caught by the police (or, if he was, he managed to escape), and if he hadn't come back to destroy the animatronics, then he would most likely have gotten off scot-free for his crimes.
  • Serial Killer: One of the most notable things — that is, one of the only things — we know about him. He's murdered anywhere from six to a grand total of eleven children, and is directly responsible, one way or another, for pretty much all of the bad things that happen in the franchise, thanks to said murders and other actions.
  • Slasher Smile: He's only ever not smiling if he's working or being cornered by the spirits of his victims.
  • The Sociopath: Mr. Afton ticks off all the boxes: Lack of empathy? Check; he doesn't care who he kills, and even his friends and family are at most pawns to be used (with the possible exception of Elizabeth). Lying manipulator? Check; his intro speech in Sister Location is really well composed, but also doesn't address the question asked of him at all. Constant need for stimulation? Check; the only reason that seems to be given why he kills children is because he likes it and he's able to. Brilliant but also lacking foresight? Check; while he is behind the creation of the animatronics and springlock suits, he displays a severe lack of forward thinking: he decides to run inside the springlock suit even when the condition it's in makes it highly likely to kill him, and even as Scraptrap knows the pizzeria isn't what it seems but can't resist the opportunity to kill more kids. Both of these examples lead to his death.
  • The Spook: Who is he? Where did he come from? Why does he kill children? Why does he target a very specific pizzeria for his murders? Why does he come back to destroy the animatronics? Why/how does he come back as Springtrap? Sister Location adds a little more information on him: his name is William Afton, he built the Circus Baby gang (to abduct children, of course) and he had a daughter. Had being the keyword here. That said, his motives are still a mystery.
  • Suddenly Voiced: At the beginning of Sister Location, in the very same cutscene that names him, he speaks aloud, explaining some of the new features of the Funtime animatronics.
  • Too Clever by Half: Shows this quite frequently. While incredibly cunning and manipulative, a prodigy in mechanical engineering, and scarily competent at everything he does, his overconfidence and lack of improvisational foresight is his downfall many times throughout the series. Perhaps his two most glaring instances include hiding in the Springlock suit while literally surrounded by moisture that could (and does) loosen the locks and investigating the pizzeria from the sixth game even when he knew something was up. Also, the fact that he uses his prodigious skill as a mechanic as a means to murder people instead of literally anything else, although it's suggested he has a Freudian Excuse as to why he acts this way (however flimsy it may be).
  • Too Dumb to Live:
  • Trauma Conga Line: A villainous version. First, his daughter died simply out of curiousity, by meeting a specific animatronic while she was completely alone — allowing it to kill her (and to add insult to injury, the animatronic was one of his own killing machines). Second, he got found out by the ghosts who he murdered and met the same fate as with his own children. Third, the restaurant he worked with turned into a scare mansion, turning his life's work into nothing more but a widely-hated urban legend and a mere profit scheme. And finally, karma comes back to bite him in the form of Cassette Man/Henry, his old friend, and by extension Mike, his own son he left to die, when Henry leaves him and his daughter Elizabeth/Baby in an inescapable maze to be immolated, with Mike bringing them there in the first place. Let's just say there is no sympathy to the monster to begin with.
  • Unwitting Instigator of Doom: Played with. Whilst the stuff that happens during gameplay and the story are as a result of his actions, apart from killing the children, he has nothing to do with the Bite of '87 and had absolutely no clue about the haunted animatronics... until the third game, possibly. Although, considering what's shown in SL, it's possible that the children's possessing the animatronics was intended after all.
  • Villain Ball:
    • Averted for most of the saga; William covers his tracks well. The only reason he gets caught is because he goes back to the pizzeria after it shut down, to destroy the bots for some reason. Then he's confronted by the ghosts of the children he killed. In a moment of panic, he jumps into the Spring Bonnie suit — but notice his surroundings. There is water from rain leaking through the roof, to the point there are even large puddles on the floor… which he ran through several times while running from the pursuing ghosts around the room. This man knew full well the risk of moisture on the spring locks, but went for it anyway. Snap. It's a miracle the locks held out long enough for him to laugh at his assumed victory.
    • Played straight in Pizzeria Simulator. Unlike Molten Freddy, Scrap Baby, and Lefty, he knows full well that the pizzeria is a ruse, but plays along anyway, because he regards it as "interesting". It doesn't end well for him.
  • Villainous Breakdown:
    • When finally cornered by the ghosts of the children, he FLIPS OUT.
    • The face that Springtrap makes in Pizzeria Simulator when being cooked alive says it all.
  • Villain Protagonist: Easter eggs suggest that Ultimate Custom Night is his personal Hell after Pizzeria Simulator. If this is true, he's this in Ultimate Custom Night.
  • Villains Out Shopping: His appearance in the fourth game show him putting someone in a suit... but seeing how there's another person wearing a Fredbear suit nearby, it's entirely possible that William is simply helping out a fellow employee.
  • Would Hurt a Child: Six of them. There is a possibility that it extends to eleven (to account for the ambiguous placing of the minigames in 2 and the Toy animatronics), but after 2, the idea seems to have gone nowhere.note  Probably because the Toys aren't as important.

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