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Immediate Murder Professionals

    In general
"When you want somebody gone,
And you don't want to wait too long,
Call the Immediate Murder Professionals!"

A startup assassination business in Hell that carries out its services on Earth.

  • Big Red Devil: Aside from Loona, they have the look of traditional demons with their red skin, horns, hooves, and pointed tails.
  • Big, Screwed-Up Family: Played With. Blitzo clearly believes that I.M.P is a family and tries to treat his employees this way, which is one of the only times Loona actually seems happy about something he does, but Moxxie (who is married to his co-worker Millie) outright tells him they are not a family but a business.
  • Bodyguarding a Badass: They're hired to be Stolas and Octavia's bodyguards on their trip to "Loo Loo Land", not that the former really needed it. As his swift dispatching of his final attacker revealed, Stolas could have dealt with the problem himself, but just wanted an excuse to have Blitzo around.
  • Contrasting Sequel Main Character: To the Hazbin Hotel crew. The former are demons of human origin (except Charlie, who is the Princess of Hell) and are trying to reform sinners; the I.M.P crew are natives to Hell who abuse their home's toxic environment to gain money. They are also this in terms of class - a lot of the Hazbin crew are either powerful (Charlie as Princess of Hell and Alastor as the Radio Demon) or famed in-universe (Angel Dust is a famed adult entertainer who works for no less than one of the Overlords of Hell), whereas I.M.P are a group of demons just trying to run a business and are not particularly rich or powerful, outside of Stolas from the extended cast.
  • Dark Is Evil: All of them wear dark clothing and are assassins for hire.
  • Even Evil Has Loved Ones: All of them are unrepentant assassins willing to even kill children for free if they're hired to do so, but they each show a capacity for love.
    • Blitzo thinks of himself and his employees as family, being particularly affectionate with his adopted daughter, Loona. He also has a giant picture of him and his sisters.
    • Millie and Moxxie are in a happy, stable, love-filled marriage. On the latter's end, he presumably has a good relationship with his parents as he had a nightmare of them being murdered.
    • Loona is the most bratty and immature, but she does genuinely care for Blitzo. She just hates showing it.
  • Even Evil Has Standards:
    • They're murderers for hire, not wanton killers, and they don't like causing collateral damage if they can help it. When they accidentally shoot a child who wasn't one of their targets, they're clearly distressed and try to save the boy's life. Even when they murder him and mutilate his body at the end of the pilot, it can still count as a case of "Even Evil Has Professional Standards", as while they found him to be an insufferable jackass once he started talking, they only actually killed him when they learned he was indeed the target they were paid to take out.
    • In "Spring Broken", Moxxie points out they can't go around killing people at random just to win a bet against Verosika unless they have the clientele to cover the kill count. Blitzo agrees with him, and instead the organization releases a discount ad to attract a lot of clients so that the people they kill do fall under their purview.
    • The group are explicitly about killing people in exchange for money, mainly in the form of assassination contracts. If a job involves killing without money or money without killing, then they'll refuse. Anybody wanting to hire them must confirm to Blitzo that both killing and money payment are guaranteed details for the job.
  • Fingerless Gloves: All of them wear a pair, each one with a different design but all incorporating the color black.
  • Fragile Speedster: Episode 1 shows Blitzo, Moxxie and Millie are all quite fast, especially compared to humans, but can be rather easily subdued.
  • Fun with Acronyms: The assassin business run primarily by imps is called I.M.P (Immediate Murder Professionals).
  • Gender-Equal Ensemble: Made up of two men (Blitzo and Moxxie) and two women (Millie and Loona).
  • Guys Smash, Girls Shoot: The group as a whole Gender Inverts this. For the guys, both of them are highly proficient in long-range sniping, alongside Moxxie being a Multi-Ranged Master and Blitzo favoring a Flintlock pistol. For the girls, while Millie is capable of killing using guns, its not her forte, primarily acting as a Multi-Melee Master who favors knives, and the only times Loona has been shown attacking people involved using her claws, fists, fangs, and strong legs.
  • Laughably Evil: For a bunch of unrepentant killers, they're really damn funny with how dysfunctional and argumentative they are.
  • A Lighter Shade of Black: They're demons that'll kill anyone they're hired to (even kids), but they're not relentless mass-murdering monsters like a vast majority of Hell's population, and they try to refrain from killing anyone that's not their target, even going as far as doing their best to save the life of a person when they think they got the wrong one.
  • Murder, Inc.: I.M.P (Immediate Murder Professionals) is the assassin business founded by Blitzo for the purpose of traveling to the living world and killing off those who wronged their clients when they were alive.
  • Never Suicide: If the client wants, they can make their target's death look like a suicide. Their TV commercial shows Blitzo hanging someone and Millie writing a fake suicide note.
  • Nice, Mean, and In-Between:
    • Out of the I.M.P in the pilot: Millie is nice, as she is the most kind-hearted out of all of them. Moxxie is mean, as he is very aggressive, especially towards Blitzo and Loona. Blitzo is in-between, as his personality fits between the other two.
    • Episode 1 shows that in regards to their sense of morality: Moxxie is nice, preferring to only kill genuinely evil targets while sparing innocent ones. Blitzo is mean, only caring about killing his targets and getting paid, regardless of how innocent or guilty they are. Millie is in-between, as while she appreciates Moxxie's strong moral compass, she makes a point that killing people is their job that they get paid for, so innocence or guilt is irrelevant in regards to who they kill.
  • Noodle Incident: The first episode shows that Blitzo has a button for clients giving birth in his office.
  • No-Sell: The first episode reveals that fire is completely ineffective against them when someone tries to burn Blitzo and Millie at the stake, and it does nothing to them. Blitzo is even able to joke about faking being in pain if that gets his target's rocks off. That said, while they're immune to Earth fire, episode two shows that Hell-Fire is at least capable of singeing them.
  • Normal Fish in a Tiny Pond: They have been shown to be fairly formidable in their own right when killing humans but it's been stated that imps are actually the lowest class of demon in the infernal hierarchy and they appear to be noticeably weaker and lack the special powers of other demons. It's also shown that humans are actually quite capable of beating them if they lose the element of surprise.
  • Not-So-Harmless Villain: Yes, they're all various flavors of Laughably Evil and constantly bickering with one another, but they're still legitimately dangerous and not to be underestimated. Episode 1 sees I.M.P going toe-to-toe with a family of violent rednecks and winning, and Episode 3 has them effortlessly trick people with a Honey Trap.
  • Our Demons Are Different: Unlike most of the characters from Hazbin Hotel, who were mortal souls turned into demons, the imps and Loona are naturally Hell-born demons like Charlie.
  • Paper-Thin Disguise: With the exception of Loona, who has a genuinely convincing Human Disguise, the rest of the team don't as established in "Spring Broken". Come the next episode, they actually don some disguises, but they still look very much like imps due to the disguises consisting of simply wearing wigs and human clothes. Like when they didn't use disguises though, nobody bats an eye.
  • Pet the Dog: For what it's worth, they do try to save the life of a child they accidentally shot, even giving him medical care in Hell after the human doctors threw the kid out the window for having no insurance. Though once they find out the kid actually was the correct target, they're more than happy to finish the job, especially since Eddie proved to be such a tremendous Jerkass.
  • Pragmatic Villainy: Since they're only paid to take out certain people and need to maintain the masquerade, they try to limit themselves to doing their job with as little collateral damage as possible. In Episode 3, Moxxie notes that Blitzo's bet with Verosika is doomed to fail without enough clients, because "we aren't just going up to massacre" random people. Once they get to Earth, I.M.P has Loona act as a Honey Trap to lure people away, all so they can kill only their targets and avoid any unwanted attention. They do all of this less out of a sense of morality or decency, and more because they don't want the consequences of killing the wrong people to come back to bite them in the ass.
  • Punch-Clock Villain: I.M.P are only ever seen killing people on the job and tend to spend the rest of their time acting like assholes at worst. They also refuse any deranged client demands to do hits on demons residing in Hell.
  • A Real Man Is a Killer: While they're all killers, everyone except Moxxie prides themselves on being able to kill people regardless of what they may have done to warrant it. Blitzo in particular chides Moxxie for not having this mentality.
  • Red and Black and Evil All Over: All of them are remorseless killers who have varying degrees of black and red in their design.
  • Signature Team Transport: The I.M.Pmobile, a run-down old van with their logo painted onto the side of it.
  • Stylistic Suck: The I.M.P commercial's quality isn't exactly very good, being rather grainy, among other things.
  • Super Toughness: They have the regular-issue durability that comes with being a demon, which comes out in full force when they go to the living world, as they retain that durability up to the point where only blowing out their brains will send them back to Hell, whereas the humans they go to kill are just as squishy by comparison as you'd expect. They are also completely immune to fire, as revealed when Blitzo and Millie are burned at the stake. That said, while destroying their brains is the only thing that will re-kill them, being shot, stabbed, or smashed can still hurt and incapacitate them.
  • Teeth-Clenched Teamwork: The I.M.P staff can barely stand one another, which is the internal conflict that arises in conjunction with actually running their business and carrying out their contracts.
  • Villain Protagonist: An organization that murders living people on behalf of their clients for whatever reason, justified or otherwise. They're also the main protagonists.
  • Would Hurt a Child: Zig-Zagged. I.M.P will murder children if hired to do so, with the jingle itself even saying they'll do it for free, but they are horrified when they shoot a child who seemed to just be in the wrong place at the wrong time and even tried to get him medical care. Of course, once they learn he was the target, they have no issue finishing him off, especially since he had just insulted all of them.
  • Would Hit a Girl: Naturally, as they target just about anyone a client pays them to, so gender is completely irrelevant.
  • Would Not Shoot a Civilian: They have no real rhyme or reason to take out anyone who they aren't paid to deal with, and so they try to avoid collateral damage. When they shot a kid accidentally in the pilot episode, they rush to try and save him. When Blitzo, Moxxie and Millie are all beaten and captured by a murderous cannibal family, they decide to leave as soon as their target is dead rather than take out the rest. When Blitzo challenges Verosika that he can kill more people than she can screw, Blitzo makes it so all the people he kills were targets.
  • Yellow Eyes of Sneakiness: Aside from Loona, they all have yellow sclera, and make a living as an incredibly shady organization of hitmen.

"Have you guys forgotten what service we provide?"
Voiced by: Brandon Rogers (English), Sébastien Mineo (French)

The founder and manager of Immediate Murder Professionals (I.M.P). An energetic but incompetent boss, Blitzo tries to motivate his employees to do a better job, but his methods leave a lot to be desired. The "o" in his name is silent.

  • Abhorrent Admirer: He veers into this territory in his relationship with Moxxie and Millie. He stalks them outside of work and invades their home constantly, much to Moxxie's outrage. He's also really, REALLY into the idea of having a threesome with the couple. What keeps it from being a straight example is that Millie doesn't seem to mind too much and, despite their antagonism, Moxxie still has a few moments where he's shown to genuinely care about his boss. Becomes darkly hilarious when you remember that Blitzo has his own Abhorrent Admirer in the form of Stolas.
  • Affably Evil: For a demon that decided to start up an assassination business killing people in the living world for the denizens of Hell, Blitzo comes off as pretty chummy and nice on a personal level while invested in his employees' well-being (if somewhat lacking in understanding social cues).
  • Affectionate Nickname:
    • Stolas calls him "Blitzy."
    • Calls Moxxie and Mille "M and M".
    • On the rare occasions she is in a good mood, Loona calls him "Dad".
    • Millie occasionally calls him “B”.
  • All Girls Like Ponies: Gender Inverted - Blitzo adores horses. His Instagram account (itself named "blitzorodeo") not only features frequent mentions of Blitzo's horse (see Hellish Horse below), but frequently features doodles of himself riding horses or doodles of horses in general; he possesses a number of horse figurines and plushies (one of which he pulls from his coat pocket near the end of "Murder Family"), and his favorite movie is Spirit: Stallion of the Cimarron. His love of horses is also well known amongst the cast, as Stolas's Instagram has him also sketching Blitzo with horses; and Moxxie's account shows him making Horse-Shaped pasta as a gift for Blitzo, as well as topping food made for Blitzo with horse-shaped decorations. In the episodes proper:
    • "Murder Family" has him briefly pull out a squeaky toy pony out of his coat that he looks at with joy before putting it back.
    • "Spring Broken" mentions him having maxed out Verosika's credit card on horse riding lessons when they were dating, having a list of potential horse names surrounding by several drawing of horses on the company white boardnote , and when confronting Loona talking to Vortex he briefly holds up a piece of paper that shows crudely explains that he uses the money from killing people on horses.
    • "C.H.E.R.U.B" has him blow all of their client's advance payment on a jewel entrusted horse figurine named "Mare-ajuana".
  • Animal Motifs: Aside from the aforementioned obsession with horses, Blitzo has been shown to act a bit like a cat. The pilot features him waking up Moxxie by sitting on his chest and purring while "C.H.E.R.U.B" at one point shows him watching a would-be victim while swaying his tail from side to side, like a cat getting ready to pounce.
  • Arrow Catch: Catches a ricocheting crossbow arrow mid-flight in "Murder Family".
  • Badass Longcoat: He always wears a tattered greatcoat on the job, in the pilot he specifically draws attention to it.
  • Bald of Evil: Not a hair on his head and he’s almost devoid of morals.
  • Benevolent Boss: Some off-putting habits aside, Blitzo truly cares for his employees and thinks of them as family. In "Loo Loo Land", he takes the first shift of bodyguarding Stolas, and encourages Moxxie and Millie to have some fun at the titular amusement park in the meantime. In addition, while already mad about her stealing his parking spot and setting up an office directly across from his, the last straw that causes him to challenge Verosika to a Demon Duel is her and her employees harassing/molesting Moxxie.
  • Berserk Button:
    • He does take his job seriously, and gets noticeably pissed at Moxxie's screw-ups in Episode 1.
    • While he's fine with people mistakenly doing so as long as they don't do it again after he corrects them, Blitzo gets particularly riled up when others deliberately pronounce the "o" in his name, as it reminds him of his heavily despised past. It makes him even angrier when the ones pronouncing it are people from his past, as he knows full well they're doing it purely to spite him.
  • Beware the Silly Ones: Blitzo is... out there. However, he's still the ruthless head of an assassination company, and he isn't afraid of getting his own hands dirty.
  • Bigger Is Better in Bed: "Loo Loo Land" has Stolas call him "my big-dicked Blitzy".
  • Bizarre Taste in Food: Blitzo happily eats a dog treat when Loona refuses to.
  • Calling Me a Logarithm: He's offended when Stolas refers to his grimoire, apparently unaware what that means.
  • Character Blog: He has an Instagram account called blitzorodeo.
  • Characterization Marches On: The pilot originally portrayed him as a goofy incompetent leader that cares more about maintaining I.M.P as a sort of family than actually succeeding at his business, while also being a major optimist to contrast Moxxie's more grounded realism. The series proper has it where, while he still views I.M.P as the closest thing he has to genuine family, he's generally much smarter about keeping his business afloat, is willing to outright threaten Moxxie and Millie when they risk ruining their reputation or screwing up a job, and has swapped his viewpoints with Moxxie, seeing all people as parasites from the moment they're born in contrast to Moxxie's hopeful belief in there being more good people than bad.
  • Circus Brat: Going by a family picture with him and his siblings, Blitzo apparently grew up in the circus. Episode 2 at the very least strongly implies that he spent most of his life in the business before he decided to start being an assassin for hire.
  • Cloudcuckoolander: He's not so much abusive as he's just terribly weird. His idea of a gift for Loona is a box full of spiders, and his idea of bonding with his employees is to stalk them at home. Oh, and just check out his Instagram page.
  • Contrasting Sequel Main Character:
    • Blitzo differs from Charlie in more ways than one. Whereas Charlie is a well-recognized figure of royalty who founded the Hazbin Hotel to change her people for the better, Blitzo is a common imp who founded I.M.P for the purpose of facilitating Hell's Crapsack World and making blood money by assassinating people in the living world for their clients.
    • As a viewer once commented, Blitzo and Charlie are essentially polar opposites in terms of how they view Hell. Charlie's goal is to rehabilitate sinners and get people into Heaven, while Blitzo is content with dishing out even more punishment. He's inadvertently become another spirit of vengeance, like the angels in the opening to the Hazbin Hotel pilot. We're seeing two clashing beliefs, one of forgiveness, and one of retribution. You can also tell through what they say. "Inside of every demon is a rainbow" from Charlie. "From the moment of birth you're already a parasite" from Blitzo. It's like Charlie is the good, Blitzo is the bad, and Alastor has a morality that is neither. They also both love musicals!
  • Cool Guns: Blitzo owns a flintlock pistol with engraved grip and barrel as his main weapon. It has been shown to pack a powerful punch, as it can destroy televisions in a single shot, though it's too bad that after one strong shot it requires a long and complicated process to reload.
  • Crazy-Prepared:
    • His office desk has emergency buttons for "more coffee", "soiled my pants", "horny client", "deranged client", "client giving birth", "ghost", and "Stolas".
    • He seems to keep a cache of cell phones handy, seeing how he keeps losing/destroying them, though this is mostly Played for Laughs.
  • Creepy Souvenir: in "Loo Loo Land", it seems Blitzo has kept Martha’s eyeball from "Murder Family" in a bottle in his office.
  • Crouching Moron, Hidden Badass: Despite Blitzo seemingly being incompetent with his questionable choices in how he acts and his rather lax way of handling things, he is rather good with guns, and has proven himself to be quite competent at stopping multiple kidnapping attempts of Stolas during his time in Loo Loo Land. It's noteworthy that the imps who are trying to assassinate Stolas throughout the trip are immediately scared away from attacking whenever Blitzo is around despite outnumbering him 6 to 1.
  • Daddy Issues: Apparently, his father wasn't very impressed by his childhood dreams of getting into musical theatre and decided to "crush them".
  • Dartboard of Hate: Blitzo seems to have one of these in his office, though it’s thus far unknown who is on the two pictures upon it.
  • Depraved Bisexual: He's pansexual (as confirmed here), and while he's an Affably Evil Benevolent Boss, he's still a demon that started up a business for assassinating humans and threatens Moxxie that he'll fuck him and Millie if he ever screws up another job.
  • Disguised in Drag: At least one of his human-world disguises in "C.H.E.R.U.B" is as a woman, and one that wouldn't look out of place in Verosika's posse.
  • Do Not Call Me "Paul": It was initially implied through Insistent Terminology during the pilot before being made quite clear in later proper episodes that he strongly dislikes having the "o" in his name pronounced. The Malicious Misnaming he gets from Fizzarolli and Verosika, the former even having him reply with "the 'o' is silent now", makes it obvious that the proper pronunciation brings up bad memories of his past before becoming an assassin. At one point, he even takes someone asking "what 'o'?" as a compliment.
  • Doting Parent: Towards Loona, though this comes with the consequence of him constantly overlooking/excusing her general jerkass behavior.
  • Early-Bird Cameo: An early design of him can be seen in the crowd during the "Inside of Every Demon is a Rainbow" segment in Hazbin Hotel. He looks different, having one white horn and one red horn, the mark on his forehead being heart-shaped, and having red sclera. Blitzo actually addresses this look in a post on his Instagram account. According to him, it was a Halloween costume.
  • Even Evil Has Standards:
    • Blitzo may stalk his employees and even invade their homes, but even he’s disturbed with how graphic Stolas’ "flirting" is and hates how Stolas keeps calling him.
    • While he likes screwing around on the job and messing around with his employees, he's actually very serious about getting the job done and maintaining a good impression to his clients, since more jobs done properly means more clients and more money. When Moxxie nearly screws up the job in Episode 1, he gets genuinely angry, and when Moxxie makes up for it and finally kills the target, Blitzo "forgives" him before threatening that if Moxxie ever screws up again, he's going to fuck him and Millie.
    • Despite him being a demon that normally considers brutal violence towards other demons funny, he absolutely despises the sight of anybody harming his employees, since he views them as the closest thing to a family that he has. Blitzo was already angry at Verosika for stealing I.M.P's parking space, but when she and her team (potentially sexually) assault Moxxie, he absolutely explodes in anger.
  • Evil Has a Bad Sense of Humor: He tells Moxxie that homeless people bring him joy and laughter to his life, as if he was describing clowns.
  • Evil Is Hammy: Blitzo is normally a very excited and enthusiastic fellow, which translates to him often being loud, bombastic, and overall very energetic, exacerbated by having a flare for theatrics. He applies all of this to his assassin business, often playing around and making jokes about all the death his business brings.
  • Evil Virtues: Blitzo is shown to have several of these, though to varying degrees.
    • Ambition: In the pilot, Blitzo states his goal with I.M.P is to show that Imps (who are the bottom of the pecking order) can do what everybody else can. He is implied to have other aspirations though, as shown from his chart labelled “Boss Goals” which, while unspecific and very rough, centers around Blitzo associating with several individuals that are close to the top of Hells’ hierarchy: Katie Killjoy (a rich and famous News Anchor), Rosie (one of Hells’ many Overlords and owner of Rosie’s Emporium) and even Lilith Magne (the Queen of Hell and wife of Lucifer). Considering he, as an Imp, is at the bottom tier of said hierarchy, this can come off as extremely optimistic dreams, but it also shows that Blitzo has some grand endgame with the firm.
    • Equality: Downplayed, the I.M.P boasts a 50/50 gender ratio amongst its’ employees, but Blitzo frequently uses disparaging comments about women around him, such as calling them “ho” and “tits” to their face or dishing out extremely misogynistic insults to those he is feuding with (Verosika) or is simply annoyed by.
    • Love: Though his random shows of affection and lack of respect for boundaries often makes him unwelcome, there’s no denying that Blitzo cares deeply for his adopted daughter Loona, and for his employees as well (despite not holding back when insulting Moxxie).
  • Foil: To his ex Verosika. Blitzo runs a fairly unpopular company with annoyed employees and can't seem to stop pampering his adopted hellhound daughter. Verosika is a very popular popstar, her employees follow her words no questions asked, and she isn't nosy about her own hellhound's life (because she didn't adopt him).
  • A Fool and His New Money Are Soon Parted: In episode 4, Blitzo spends the entire salary that the client paid in advance on a green, gem encrusted horse-toy.
  • The Gadfly: He's a bit less mean-spirited about it than Loona, but he has a habit of saying and doing a lot of things towards Moxxie which most of the time can be construed as simply doing whatever he can to get under Moxxie's skin and see how he reacts.
  • Half-Identical Twins: As shown in one of his old circus posters in episode 4, Blitzo has a twin sister named Barbie Wire.
  • Hellish Horse: On his Instagram, Blitzo frequently mentions he has a horse for which he originally made his account to share with. Despite his claims, it was a long Running Gag that his horse is never seen clearly either in the photos he takes or by other characters. This along with the similar Running Gag of him constantly renaming his horse with all sorts of nonsensical names gave the impression that his horse was nonexistent, a notion which Moxxie upheld until the imp encountered said alleged horse itself as revealed in a post that Millie uploaded to her husband's account after the apparent encounter. Going by how traumatized Moxxie was and further comments by him on multiple posts, it was implied that Blitzo's horse was no ordinary horse and in reality some sort of hellish thing. This was further corroborated in a couple of posts by Blitzo, one in which he finally took a direct pic of his horse but produced instead a distorted image as well as distort his message, and another in which he related how he met his horse and noted how everyone in the coffee shop he took his horse to was running away screaming for some reason. Blitzo's horse eventually was properly revealed in a post when she rescued him after he was apparently kidnapped. There it's revealed that she's a skeletal shadowy mare and that she's been renamed to Spindle, both of which essentially making her a reference to the logo and name of Spindlehorse, the company that Vivienne Medrano founded for Hazbin Hotel and Helluva Boss. Sadly after rescuing Blitzo, a later post revealed Spindle decided to leave, her reason being she had finally repaid Blitzo for the coffee he had given her so now they're even.
  • Hidden Depths:
    • He is skilled enough to catch a bolt from a crossbow with his eyes closed.
    • His favorite movie of all time is Spirit: Stallion of the Cimarron.
    • It is shown that Blitzo is aware of his poor drawing ability and he seemingly wants to improve, but can’t due to the high cost of arts classes (and his own poor money managing skills).
  • Hypocritical Heartwarming: He frequently insults and belittles Moxxie for laughs, and occasionally indirectly insults Millie about her interest in Moxxie, but when push comes to shove he shows that he genuinely views them as family alongside Loona, and will take on anybody that genuinely does anything to harm them, such as Verosika and her group assaulting Moxxie, potentially sexually, which makes him go from pissed off about their presence to utterly enraged at their actions.
  • Hypocritical Humor:
    • He gets snippy at Moxxie when Mox says that Loona is more like "a meth-addicted homeless woman you let man the phones" than a troubled teenage girl who needs patience, accusing him of being offensive in meaning that comparison badly (granted, because "without homeless people, I wouldn’t have half the joy and laughter I do in this world!")... and then he goes on to diss Moxxie by telling Millie "your husband is just... how do I say this without being offensive? Retarded."
    • When the group start pestering him for details about when he dated Verosika, he tells them to mind their own business and says he never butts into their personal lives. All three of them immediately call him out on the fact he does that all the time.
  • I Just Want to Be Loved: Blitzo shows signs that he needs to feel wanted. He insists on referring to the I.M.P coworkers as a family, basically adopted Loona as his daughter, and stalks Moxxie and Millie at all hours, implying he Hates Being Alone. He casually answers Fizarolli’s taunt about whether anyone loves him with a simple 'no', but looks genuinely upset when Loona says he's not her real father and she doesn't need him.
  • It Is Pronounced "Tro-PAY": As explained by Blitzo himself in the ad for I.M.P, the 'o' in his name is silent. Old circus co-worker Robo Fizz and old flame Verosika deliberately pronouncing it as spelled out of spite, with him even correcting the former that "the 'o' is silent now", makes it clear this is a very deliberate spelling-to-pronunciation oddity. He even half-jokingly takes someone asking "what 'o'?" as a compliment.
  • Kavorka Man: While it's difficult to judge how attractive he is to other demons, since Hell's beauty standards may be different, his personality isn't exactly one that seems likely to attract sexual or romantic attention. Moreover, being an imp, he is pretty much at the bottom of Hell's food chain. Even so, he's currently in a (mostly) consensual relationship with Stolas, a very powerful and revered Hell prince, and was previously the boyfriend of Verosika Mayday, a famous Hell popstar and succubus, much to the shock of his employees. Not to mention he apparently gets propositioned by clients enough to need an alarm button specifically dedicated to such a situation. Though given a comment made by Stolas in "Loo Loo Land", it might have something to do with, well, a certain feature of his anatomy.
    Moxxie: I just... is she blind? Suffering some form of brain damage?
  • Know When to Fold Them: Blitzo’s response to being shot by Martha in "Murder Family" is to call for I.M.P to scatter. Not a foolish decision since they were outnumbered, Blitzo himself was already injured and Moxxie wasn’t too keen on shooting their target (and was unlikely to attack the rest of the family).
  • Large and in Charge: Downplayed, Blitzo is the boss of I.M.P and stands about a head taller (not counting his larger horns) than both his subordinates Millie and Moxxie, but Loona towers over him.
  • Large Ham: He's incredibly loud and energetic, courtesy of being voiced by Brandon Rogers.
  • Malaproper: Tends to use these on occasion, such as saying "lick some ass" (instead of "kick some ass"—he likes his version better), and "let's get off" (instead of "let's be off" or "let's get on").
  • Meaningful Rename: His usual clarification of "The 'o' is silent" is rendered as "The 'o' is silent now" when directed at someone from his past at the circus, indicating that he used to pronounce his name as spelled. Since "Blitzo" as spelled sounds very much like a clown's name, it makes sense that the change in pronunciation is a recent development associated with trying to distance himself from that career and the past that comes with it.
  • Monster Clown: His face is partially white, has black diamonds painted on his eyes, his horns look like a jester's hat, while flashbacks and posters around the office imply a circus career in his past. He also currently runs an assassination business and can be as ruthless and violent as other demons. Eddie also calls him a clown, specifically a creepy one. What's more, Blitzo being a demon clown of some sort is further implied in a tweet by Viv which has him dressed as Pennywise from It (2017). "Loo Loo Land" shows that he did work as an actual circus clown in the titular amusement park in the past, though he seemed to have been neither happy with nor successful at the job.
  • Narcissist: Can be a tad self-absorbed. At one point he tries to steer the conversation towards his outfit.
  • No Sense of Personal Space: He really doesn't seem to even know what boundaries are, let alone how many he crosses on a given day. He basically stalks Moxxie and Millie, and even Loona isn't exempt from his love of uncomfortable hugs.
  • No Social Skills: He doesn't seem to understand why Moxxie would have a problem with him repeatedly invading his and Millie's home life, for one thing. "Murder Family" shows that Blitzo isn't too much better at talking to his clients, considering he didn't find anything inappropriate about casually addressing Mrs. Mayberry as "tits" right to her face.
  • Offscreen Teleportation: When he gives Loona a gift that turns out to be a box of spiders, in the literal second or so he's out of view as the spiders cover her, he's somehow gotten outside the window, which is closed.
  • The One Who Wears Shoes: He's the only member of I.M.P who wears any kind of footwear, sporting a pair of boots instead of going barefoot like everyone else. This remains even once they start using an Unlimited Wardrobe of Paper Thin Disguises after taking Loona's advice, since no matter what oufits they wear, Blitzo is still the only one that ever wears proper footwear, with the closest Moxxie and Millie get being the paws of cat fursuits.
  • OOC Is Serious Business:
    • He's hardly ever truly angry, with him most of the time simply getting offended by things he dislikes, but when he yells at Moxxie out of rage that he gave their client a bad first impression and potentially set fire to their portal book, and when he speaks with sheer seething venom about what he'll do if Moxxie ever screws up again, it really does a good job demonstrating that, no matter how silly or lazy he acts, he's actually very serious about maintaining good relationships with his client-base and getting their jobs done.
    • Later, he even comes to Moxxie's defense after Moxxie is physically (and very heavily implied sexually) assaulted by Verosika and her gang. Before, he was merely annoyed that he had to give up his parking space and share a floor with his ex, but he doesn't get royally pissed until Moxxie is accosted; at which point he initiates the Demon Duel.
    • When Loona tells Blitzo that he's not her "real dad", adoption or not, Blitzo is genuinely upset by Loona's outburst. Even when she briefly tries to reconcile, he just walks off to sulk.
  • Overly Long Tongue: Has a long chameleon-like tongue that snaps out to grab a dog treat after Loona refuses it.
  • Overprotective Dad: In "Spring Broken", he gets significantly angry and annoyed when Loona starts to express interest in Vortex, another hellhound and bodyguard of an ex-girlfriend, and acts like any dad would when his daughter has her first crush. He also refuses to bring Loona on missions because he's aware that multiple "freaks" would drool all over her.
    Loona: Is there any chance I could come with you guys this time?
    Blitzo: Absolutely not, I forbid it. Not gonna happen. Sorry, sweetie. Spring Break is no place for young vulnerable goth girls.
  • Papa Wolf: Blitzo is Loona's adoptive father and will not tolerate Moxxie or Millie either blaming Loona for their screw-ups (even if she was the cause of said screw-up) or yelling at her (even if she started the verbal fight first).
  • Parental Substitute: He's Loona's adoptive father, and despite whatever misgivings they might have, he fully treasures her.
  • Pet the Dog:
    • Literally, in Loona's case, since he's genuinely nice to her. He also makes Moxxie employee of the month despite their usual animosity, although this was probably just an attempt to guilt-trip him.
    • In "Loo Loo Land", he takes first watch bodyguarding Stolas and Octavia so Moxxie and Millie can have some fun time together at the park.
    • Also in "Loo Loo Land", his treatment of Octavia is closer to Loona than the way he treats his clients, going so far as to call her “sweetie”.
    • When Moxxie gets drunk and nearly eaten by a sea monster in "Springbroken", Millie goes to kill the thing and Blitzo catches Moxxie before he hits the ground, then proceeds to continue holding him in his arms until Millie comes back.
  • Pointy-Haired Boss: The pilot portrays him as a terrible company manager, being rather incompetent as an assassin and frequently doing things that run his company into the ground, such as blowing everybody's salaries on a badly-made commercial nobody watches. The series proper downplays this, as while he overall still sucks as the group's leader, often requiring his employees to handle the finer details for running the place, he's a lot smarter when it comes to maintaining the business profit-wise, and he's leagues more capable at killing than originally portrayed.
  • Politically Incorrect Villain: He casually uses the word "retarded" to insult Moxxie’s intelligence. He also shows some misogynistic tendencies by casually addressing Mrs. Mayberry as "tits" in "Murder Family", referring to Millie as "[Moxxie's] ho" in "Loo Loo Land" (though in that example Millie doesn't seem bothered by it at all and Moxxie doesn't protest either, so it may just have been Blitzo's obnoxious way of trying to be friendly) and calling Verosika Mayday's car a "tampon racecar" and "pussywagon" in "Spring Broken".
  • Poor Communication Kills: The hit job in "Murder Family" would have gone a lot more smoothly if he had just told Moxxie about Martha's true nature instead of painting her as an innocent woman. This results in the second and third acts.
  • Pragmatic Villainy: In "Murder Family," He offers Mrs. Mayberry a deal that I.M.P will kill Martha for free if they can't get it done in 24 hours. He explains that this is to ensure that they get paid after Moxxie set the office on fire in front of her.
  • Prehensile Tail: Uses his tail to pass around a bowl of popcorn, and to give his employees a group hug.
  • Psycho for Hire: His work motivation begins and ends with "someone dying" and "money". When Stolas asks him to bodyguard him and Octavia, he tells him that "[I.M.P] are assassins, not bodyguards", only to change his tune on a dime when Stolas promises to pay him with cash.
  • Running Gag: He has one with the phones he talks to Stolas with, which either end up destroyed or abandoned depending on the episode.
  • Sex for Services: He agrees (while distracted) to this arrangement with Stolas in the first episode. Since Stolas needs the grimoire for his own duties, but only sparingly, he agrees to let Blitzo keep it most of the time. But once a month, on the full moon, Blitzo has to return the book to Stolas so he can do his job and sleep with Stolas that night.
  • Sex God: Subtly Implied. Stolas is a rich, influential demon, but still lusts after Blitzo after their night together, with episode 2 implying that Blitzo is the only man Stolas finds attractive. He also has an emergency button labelled "horny client", meaning he probably attracts more people than just Stolas. Notably, he has separate buttons for "horny client" and "Stolas", meaning that he gets propositioned by clients just as much as by Stolas. On "Spring Broken" it's revealed he used to date a famous popstar succubus, though it's unclear if he did before or after she got big, it is strongly implied she dumped him after she got famous which is why he's so bitter towards her.
  • Shipper on Deck: Seems genuinely enamored by Moxxie and Millie's relationship, to the point where he essentially stalks them everywhere.
  • Sibling Team: Blitzo has a twin sister named Barbie-Wire who, back in Blitzo's carny days, he performed with under the shared gimmick name of 'The Amazing Imp Twins'. It appears his time spent performing with his sister is about the only thing about Blitzo's past life as a carny that he doesn't regret and want to bury, as he keeps a poster of him and his sister on full display in I.M.P's board room.
  • Sir Swears-a-Lot: Even in this Ruder and Cruder spinoff, Blitzo has the biggest potty-mouth in the cast.
  • Spell My Name with an "S": Formally, his name is spelled as "Blitzo". To emphasize the "o" in it being silent however, his name has also been spelled in various other ways. These include spelling his name as is but visibly crossing out the "o", replacing the "o" with a different similar-looking vowel such as "ō" as in "Blitzō", and spelling his name simply as "Blitz" without the "o" altogether.
  • Stalker with a Crush: Blitzo shows himself as quite interested in the general lives of his employees Moxxie and Millie, especially their love lives, and occasionally expresses how he's sexually interested in them as well. "Loo Loo Land" even has him engage in A Date with Rosie Palms with crudely-made dolls of Moxxie and Millie before Stolas calls him.
  • Suddenly SHOUTING!: Blitzo isn't afraid to use his commanding presence at those who annoy him, as best evidenced by the shenanigans at the end of episode 4 which immediately caused everyone in the room to pay attention.
    Blitzo: No, I'm serious. Get the FUCK OUT!
  • Terrible Artist: Whenever situations arise that involve showing off his drawing skills, it's shown that, while not outright horrible, Blitzo sucks at drawing, with everything being sketchy and poorly designed. This is actually justified, though, as he mentions how art school is expensive, implying that he's been trying to improve his art skills but the lack of money prevents him from getting professional lessons.
  • Thousand-Yard Stare: He understandably has one as he listens to Stolas giving a very graphic description of his desires towards him. He maintains it throughout breaking his phone down to a slurry for Loona to eat.
  • A Threesome Is Hot: When having some... alone time in “Loo Loo Land,” he fantasizes about having a three-way with Moxxie and Millie.
  • Trademark Favorite Food: Coffee - when he's not posting about horses, Blitzo's Instagram account is posts of the various coffee drinks he buys at all hours of the day.
  • Tsundere: For a while on the Instagrams, which saw him insistent that Stolas is an asshole and their one-night stand was just that, even as said Instagrams showed him making a care package for Stolas... and then launching it through his window.
  • Unsympathetic Comedy Protagonist: He's a self-absorbed, comically-inept manager of an assassination company in Hell who stalks his employees relentlessly out of some misplaced fascination with their domestic life, and he's downright hilarious.
  • Unwitting Instigator of Doom: After he sneaks away from Stolas in the pilot following sleeping with him, he crashes into Stella's tea party and admits he slept with Stolas. While this is Played for Laughs in the moment, him revealing the affair lead to Stolas' family breaking down even further and straining his relationship with Octavia in "Loo Loo Land".
  • Uptown Girl: So far everyone he's confirmed to have had a relationship with (Verosika the popstar succubus and Stolas the demon royalty) has been of a much higher social standing than him.
  • Villain Has a Point: Blitzo isn't wrong when he refers to Stolas as a "privileged asshole", as the latter is shown to be a narcissistic Rich Bitch.
  • Villainous Friendship: Contrary to the pilot, Stolas and Blitzo are on surprisingly good terms with each other on the Instagram accounts, and Blitzo in the series seems more annoyed or exasperated by Stolas' pompous attitude than genuinely disturbed.
  • Weapon of Choice: While Blitzo has and is skilled with a multitude of guns, his signature weapon is his Flintlock Pistol.
  • What Does She See in Him?: Blitzo is not only a Jerkass, but an imp, one of the, if not the lowest demon class in Hell. Even so, he managed to get more tail than anyone expected from demons who are otherwise higher-up than him:
    • Stella is irate about her husband Stolas cheating on her with Blitzo, though their off-putting marriage may be part of it.
    • The rest of I.M.P are shocked and confused that their boss used to date superstar Verosika Mayday, though the question is if it was before or after she became famous.
  • Why Did It Have to Be Snakes?: It's implied that Blitzo is scared of ghosts and has a specific alarm for ghosts and how he reacted to Loona's ghost costume on her Instagram.
    Blitzo: LOONA?! GHOST?!
    Loona: Boo.
  • Wicked Cultured: Expresses a love of musical theatre at numerous points.
  • Wicked Heart Symbol: He had a heart-shaped marking on his forehead in his debut in Hazbin Hotel. Here, it's shaped to look like a cross between a heart and a demon's skull.
  • Would Hurt a Child: While he was caught off guard that a client wanted a child murdered, he didn't have a problem going through with it. Mostly because the kid in question was quite the little jerk.

"We aren't a family, sir! You are the boss! We are the employees!"
Voiced by: Richard Steven Horvitz (English), Rémi Gutton (French)

An assassin and I.M.P's resident weapons expert, as well as Millie's husband. Despite sticking out like a sore thumb amongst the generally murder-happy I.M.P team, he serves as the voice of reason among I.M.P - or, at least, he tries to. Blitzo never seems to actually heed any of his advice, much to his increasing frustration.

  • Absurd Phobia: He admits to Millie that he's disturbed by theme park mascots, easily being scared by one in "Loo Loo Land".
  • Affectionate Nickname: Millie tends to call him "Moxx".
  • Amazon Chaser: While he overall loves everything about her, the thing Moxxie finds most sexually attractive about Millie is that she's a tough and strong woman who's highly skilled at murder, being capable of easily and bloodily killing anybody she goes against. He's often at his most in love with her when she's showing off her fighting abilities.
  • Aw, Look! They Really Do Love Each Other: Gives a very slight smile after Blitzo embraces him, Millie and Loona in a group hug.
  • Badass in a Nice Suit: His regular outfit consists of a snazzy black & white suit with red buttons and a big red bowtie. He's also the most "professional" of the killers in I.M.P, along with being quite skilled when it comes to using firearms.
  • Back-to-Back Badasses: He and Millie are doing this while shooting their respective guns in the "Oh Millie" song.
  • Battle Couple: An Unholy Matrimony variant. He's a co-worker to his wife and they go on hired assassinations together.
  • Being Personal Isn't Professional: He vehemently disagrees with Blitzo's insistence that I.M.P is a family and would prefer to just have an employer-employee relationship with his boss. It doesn't help that Blitzo's ideas of familial relationships include hiring his hellhound daughter despite her complete apathy for the job, and stalking Moxxie and Millie relentlessly outside of work.
  • Berserk Button: Goes from "passive-aggressive" to "aggressive-aggressive" whenever Blitzo stalks him and Millie, or when someone makes a thinly-veiled joke about him having a Teeny Weenie.
  • Beware the Nice Ones: As "Murder Family" shows, he's a really good shot when he wants to be, putting a bullet through someone's head and out of their eye socket. While shooting them from behind, no less. It's just that most of the time, Moxxie would rather do things with as little of a mess as possible.
  • Catchphrase: "Oh, crumbs." Used in times of worry, such as when seeing Millie's favorite ride at Loo Loo Land, or realizing that the family whose matriarch he refused to kill is full of murderous cannibals.
  • Celebrity Crush: According to Millie, Moxxie has always wanted to fuck Michael Crawford.
  • Character Blog: He has an Instagram account called simply_moxxie.
  • Characterization Marches On: His character is mostly the same between the pilot and episode one, but one big difference is his stand on morality. In the pilot, he's completely unconcerned about the innocence or guilt of a target, only caring about whether they are the target, something shared with the other I.M.P members, to the point where he's completely unperturbed by joining the others in killing the kid once they found out he's both a jerk and their target. In the first episode proper, he heavily dislikes the idea of killing innocent people even when they are his targets, greatly preferring to only kill people that deserve it, and even then his moral compass is so strong that after killing his target, he chooses to call the police on the target's family rather than kill them, despite them trying to kill I.M.P earlier and being cannibalistic Serial Killers, and is mortified when the police immediately blow up the house to kill them instead of arresting them.
  • The Chew Toy: While all the characters get their fare share of slapstick torment, the universe appears to have designated Moxxie as a magnet for the worst abuse. Situations constantly pop up that bring him immense heart-troubling stress, and he's frequently getting hurt as a byproduct of everybody's insanity, particularly by having heavy objects crush him. All of this is played for major Black Comedy, as his Comically Serious attitude makes for very amusing reactions from him.
  • Cold Sniper: As the weapons expert of I.M.P, he primarily kills people through long-range gunning like with a sniper rifle, and he's the most reserved and professional among the entire company.
  • Covert Pervert: Moxxie is quite professional and uptight but sang in his song to Millie that she's a "maniac" when it come to sex and he loves it. In "Spring Broken", when Millie asks Blitzo what sex with Verosika was like, given that she's a celebrity, she points out to an angry Moxxie that he'd want to know what sex with Micheal Crawford was like, and he can only give a Touché in reply.
  • Crazy-Prepared: Him being both the Only Sane Employee and Team Mom of I.M.P results in him always coming to a job overly prepared for any possible situation, such as carrying an unnecessarily large amount of antacids, ibuprofin, and morphine to Loo Loo Land just in case things get stressful, and when on a kill-job he makes certain to pack enough of a Walking Armory to weaponize a small platoon just in case he needs the firepower.
  • Disguised in Drag: One of his mortal realm disguises while I.M.P is showing Lyle the horrors of life is that of a blonde woman, complete with black lipstick and a blazer.
  • Early-Bird Cameo: A silhouette of him appears in Hazbin Hotel at one point, though unlike Blitzo, he's not immediately obvious.
  • Even Bad Men Love Their Mamas: He murders people for a living, but describes a dream he had of his parents being murdered in a context that clearly indicates it was a pretty bad dream (albeit preferable to waking up with Blitzo looming over him).
  • Even Evil Has Standards
    • He may give Blitzo hell for his incompetent, inappropriate, and disgusting behavior, but even Moxxie finds Eddie's insults towards his boss uncalled for.
    • The first episode shows that he isn't very comfortable with the thought of wiping out an entire family. He only lets up on his hesitation after seeing the true colors of his current targets as psychotic Satanist cannibals. Though even after killing the wife (his intended target) of said family after they tried to kill him, he still calls the police on the husband and children rather than kill them in retribution and is utterly horrified when said police blow up the house with the family in it.
    • In "Spring Broken", while he learned his lesson from the first episode about the irrelevance of innocence when it comes to targets, he's still the first to point out that their business is taking out specific targets in exchange for money, and slaughtering random people on Earth without guaranteed compensation just for the sake of their Demon Duel against Verosika would be counterproductive to their moneymaking efforts.
  • Evil Genius: The weapons expert and the Only Sane Man of I.M.P who makes valid points throughout the pilot.
  • Extreme Doormat: Eddie calls him this, although it's subtler than most examples; unless his Berserk Button is pressed he'll usually swallow his pride, as seen with Loona eating his lunch.
  • Gender-Blender Name: When one thinks of "Moxxie", it's usually given to a girl. This Moxxie is a guy.
  • Good People Have Good Sex: He has the strongest morals among the demons, while his wife is at worst a Punch-Clock Villain who can get along with people who aren't threatening them, and both of them have the happiest and most loving sex life amidst the whole cast.
  • Gosh Dang It to Heck!: While he does occasionally belt out actual swears, it's only rarely, with them mainly slipping out when he's angry. He otherwise sticks to exclaiming tamer stuff like "oh crumbs" or "gosh" when in situations where they're appropriate. The fact he switches to much more frequent genuine swearing when he gets drunk in Episode 3 implies he deliberately tones down his language when he can help it, likely as another way of maintaining a "professional" image.
  • Happily Married: Moxxie is happily married to Millie, and pretty much worships the ground his wife walks on. They are the only two members of I.M.P who get along swimmingly, and have a stable home life outside of their jobs.
  • Hammerspace: He apparently has the ability to make anything he wears hold a lot more inside than should be physically possible:
    • While the initial amount of pill-bottles full of antacids and ibuprofin he pulled out could feasibly have fit into the fanny-pack he wore to Loo Loo Land, the bunch of morphine syringes he brings out next is bigger overall than the bag even without the aforementioned bottles.
    • He carrie his Walking Armory of weapons inside his coat, pulling them out one after the other despite how the combined size and weight for all of them once present is bigger than his entire body.
  • Hidden Depths: His house, awards, and song to Millie show that Moxxie is a talented musician.
  • Hitman with a Heart: He may be a hired killer, but he's one who wants to limit the amount of people they kill at a time and would rather have even unrepentant murderous cannibals get a fair trial than having them be killed.
  • Improbable Aiming Skills: He can calculate a shot, in mid-fall, to cut the string of a sandbag and have it land on someone wrestling with his wife without touching a hair on Millie's head. With the same amount of effort someone might put into shooting a tin can.
  • Informed Deformity: Loona occasionally insinuates in intentionally insulting ways that he's slightly overweight, even though he has no more fat on him than Blitzo or Millie. Granted, this is coming from Loona, who even at her nicest singles him out as her main abuse and insult target, so she's likely just doing it to be a Jerkass.
  • Informed Flaw: Is called spineless multiple times, but he calls Blitzo and Loona on their faults rather forcefully. Of course, they could be referring to his comparatively strait-laced attitude towards their profession and constant (justified) complaining. It's later shown in Episode 1 that Blitzo and Loona are both disapproving of his hesitation when it comes to killing people who he doesn't think deserves to be killed.
  • In Love with Your Carnage:
    • As shown by his serenade song towards Millie, and elaborated on in later episodes, Moxxie gets really turned on when seeing his wife being psychotically murderous.
    • It’s not just for Millie, though; when Loopty shows off his high-tech arsenal while declaring his intention to torture Lyle, Moxxie declares the idea “kinda hot.”
    • When he and Millie are swinging through the opera-gone-wrong battling C.H.E.R.U.B, the duo get so into all the chaos and mayhem caused by their fighting, they start making out with each other. In fact, based on the bra and bowtie that go flying off shortly after, all the carnage happening arouses them so much they decided to go even further.
  • In Vino Veritas: As shown by his bout of Intoxication Ensues in Episode 3, when Moxxie gets shit-faced drunk, he loses all seriousness and aggression, turning into a giggly and incredibly friendly guy who is very nonchalant towards any kind of craziness, even more blatant about his love for Millie, and drops his deliberate avoidance of cursing to become a Sir Swears-a-Lot.
  • Iron Butt Monkey: Being The Chew Toy for the story means the imps' Super Toughness is put on full display for him, as he repeatedly ends up injured at varying levels of intensity, from concussions to being crushed, but the demon-issue durability means that shortly afterwards he'll be fine, though occasionally incredibly angry, or at least annoyed, that it happened at all.
  • Irony: The pilot heavily portrays Moxxie as the serious, responsible one to Blitzo's nonsensical, incompetent approach. Episode one shows Blitzo taking the job much more seriously than Moxxie and the latter causing more damage and trouble than the former.
  • Ironic Name: "Moxie" is a term used to describe someone with a strong force of character, who has nerve and determination. Moxxie doesn't quite live up to those parameters.
  • Jerk with a Heart of Gold: He's very to the point with both Blitzo and Loona, and he's a killer who takes out anyone the denizens of Hell pay him to. But at the same time, he's actually pretty mindful of both his wife and the humans that he's paid to take care of, outright botching a job because he believed their target didn't deserve death.
  • The Klutz: Downplayed. He trips over the grimoire while jumping through a portal, gets knocked back by a shotgun blast, accidentally shot a child, and accidentally sets the office on fire by misfiring a crossbow, causing it to knock over a tank of electric eels. Granted, that last one was caused by him getting startled by Blitzo, so it's not entirely his fault.
  • Lame Comeback: He absolutely sucks at making up comback insults, with Loona saying "sit on a dick" having him start replying with No, You before telling her to do her job, and Blitzo slinging a string of insults about his intelligence getting retorted with an insult at Blitzo's art skills. The fact that Blitzo takes the insult very personally does not change the fact that it was lame.
  • Large Ham: When he really gets worked up, he tends to lose any semblance of subtlety. He's played by Richard Horvitz, so this is not a surprise.
  • Loves the Sound of Screaming: According to his song for Millie, he loves to hear her victims screaming.
  • A Man Is Not a Virgin: Blitzo finds a t-shirt reading "Virginity Rocks" in his closet, so he was evidently this before meeting Millie.
  • Masculine Girl, Feminine Boy: His incredibly meek and rather submissive personality, combined with having a few normally feminine hobbies, puts him in direct contrast to the bombastically aggressive and decently masculine personality of his wife Millie. As a result, Blitzo regularly maintains the belief that Millie "pegs" him, and others that know him for long enough start thinking that Millie most likely wears the pants in their relationship.
  • The Medic: Implied to be one of his roles, based on Millie calling I.M.P dispatch to send Moxxie her way when she's stabbed and the fact that he carries basic medicines and tons of morphine with him on the job.
  • Multi-Ranged Master: Unlike Blitzo, who only has his Flintlock pistol for close-range and a sniper rifle for long-range, Moxxie utilizes a wide variety of ranged weaponry for assassinations, including pistols, shotguns, rifles, tommy guns, crossbows, regular bows, etc. If it can kill from a distance, even if that distance is point-blank without being melee-based, Moxxie knows how to use it and has used it.
  • My God, What Have I Done?:
  • The Napoleon: Noticeably shorter than Blitzo, and noticeably angrier. Although given the antics he has to put up with, who can blame him?
  • Nice Job Breaking It, Hero!: At the end of "Murder Family", he decides that, rather than killing Martha's husband and children, he'll call the cops on them so they'll have a chance to change for the better. Unfortunately, their house gets blown up by a helicopter, seemingly killing them. Had he simply left, this wouldn't have happened.
  • No Respect Guy: Of all the workers at I.M.P, he puts up with the most abuse from both Blitzo and Loona, despite being, or likely because he's the only employee who takes his job seriously.
  • Not So Different: To Charlie, surprisingly enough. When speaking to Martha's serial killer family, he calls the police on them so that they have the opportunity to change for the better, much like Charlie's belief in rehabilitating sinners.
  • Only Sane Employee: Among the demons in I.M.P, he seems to be the one that's the most on-track when it comes to their actual work, trying his best to keep everybody else in line and get their jobs done right. It's even implied that he has heart problems due to all the insanity constantly going on around him.
  • Pale Females, Dark Males: Inverted with his wife. Millie is a slightly but noticeably darker shade of red than him.
  • Pay Evil unto Evil: As episode one shows, this is what he would prefer to do when it comes to their targets, despite they're working for demons of Hell. As such, he struggles to complete the job in the episode because the mother and her family seem so wholesome and not follow this trope. It's only after they're revealed to be cannibalistic Satanists that he has no qualms killing Martha, and even then he ends up calling the police with the intent on giving the rest of the family a fair trial.
  • Precision F-Strike: He's normally the one demon least likely to swear, but sometimes he can't contain himself:
    • His professional demeanor goes right out the window when he discovers Blitzo spying on him through the window while he serenades his wife.
      Moxxie: Are you fucking filming us right now?!
    • Just before they go to do their job in episode 1, he lets out a single "fuck" in anticipation of how badly things are probably going to go for him.
  • Punch-Clock Villain: Just like his wife Millie, he's only working for Blitzo as an assassin because it gives him a paying job where he can use his skill to kill with guns, though he also likes that it gives him plenty of opportunities to watch in loving awe how skillfully murderous Millie is. However, he initially had some difficulties accepting the "villain" part due to his strong sense of morality, which risked ruining a job during Episode 1. While he comes around to accepting that he needs to leave innocence and guilt out of the job, he still prefers getting things done quickly and efficiently so that he can get his paycheck sooner, having no interest in torturing or tormenting targets.
  • Real Men Cook: Skilled in the culinary field.
  • Serenade Your Lover: Moxxie's "Oh Millie" song is a romantic love song for his wife, Millie. The end credits of the pilot show he apparently made the song for her before they married.
  • A Sinister Clue: He's a remorseless assassin who holds a knife, a gun, and a guitar left-handed.
  • Straight Gay: He's a bisexual man, but he doesn't display any form of stereotypes for the sexuality, never stooping to the Depraved Bisexual attitudes of Stolas or Blitzo, nor does he express any sort of Anything That Moves mentality. Even the sexuality itself is quite downplayed, as while his love and lust towards Millie is quite blatant, his interest in men is subdued and only rarely mentioned, such as admitting to Millie saying he'd want to fuck Michael Crawford if he had the chance, politely turning down sex offers from guys solely due to being married, and noting how the male Loopty torturing the also-male Lyle would be "kinda hot".
  • Strong Girl, Smart Guy: With Millie, as he's the intelligent Only Sane Man and she's the main bruiser.
  • Suddenly SHOUTING!: Courtesy of being voiced by Richard Horvitz, Moxxie has a tendency of suddenly shouting especially when pushed to the limit by his co-workers' unprofessional antics.
  • Supreme Chef: One of the episode flashbacks shows Moxxie cooking. His Instagram has several pictures of the latest dish he's made and they all are expertly presented.
  • Surrounded by Idiots: Millie is the only one he enjoys being around; Blitzo's extreme incompetence and lack of boundaries and Loona's rudeness and unprofessionalism cause Moxxie no end of stress.
  • Team Mom: Though more in a "frustrated with bratty kids" vein, Moxxie is easily the most mature and sensitive of the I.M.P employees. In "Loo Loo Land", when Octavia says she's "literally" going to be sick, Moxxie immediately reaches into his fanny pack and offers her medicine to help (including morphine he promptly dumps in a baby carriage when she refuses it). On Instagram, he's shown to constantly be chiding Blitzo about his dietary habits, especially how much coffee he drinks.
  • Teeny Weenie: Blitzo and Eddie insult him by claiming he has a small penis, though when Loona does so as well Millie speaks up for him and denies that it is. It's unknown if he's actually really small down there, or if Blitzo, Eddie, and Loona just wanted to insult his pride. Blitzo makes this into a Running Gag on his Instagram streams; he also claims to have seen it, so go figure. It should also be noted that both Blitzo and Loona have made comments about his weight as well, despite him being just as slim as Millie and Blitzo, so...yeah.
  • Token Good Teammate: Moxxie is the only one out of the cast who has qualms about killing an "innocent" family. He would rather only kill those who deserve it, instead of just killing whoever the client wants to be killed.
  • Unholy Matrimony: While he initially has a few difficulties willing himself to kill innocent folk, he eventually comes around to Blitzo and Millie's advice about not letting that get in the way of his job, and regardless of personal morality he never had any actual compunctions about killing people in the first place. He's also in a lovingly stable relationship with Millie.
  • Uptight Loves Wild: The straight-laced and Only Sane Man Moxxie is Happily Married to the Cute and Psycho Millie.
  • Villain Has a Point: Moxxie makes valid points throughout the pilot in regards to Blitzo's poor managerial skills along with his inappropriate stalking and Loona's unprofessional attitude.
  • Why Did It Have to Be Snakes?: He is heavily unnerved by theme parks, seeing them as somewhat disturbing, and is outright terrified by mascots, to the point of threatening one. Going by him calling the first one he sees (Loo Loo, the mascot of Loo Loo Land) a "pervert" shortly after his terrified screaming, it's strongly implied he had a bad experience with them in the past.
  • Walking Armory: As I.M.P's resident weapons expert, it makes sense that he carries a lot of killing tools at his disposal. Episode 4 shows that the weapons he carries includes (but isn't limited to) assault weapons, a crossbow, a hunting bow, a tommy gun, an old fashion shotgun, revolvers (in three colors), chainsaws, and katanas.
  • Wicked Cultured: An assassin with a talent and love for music and cooking.
  • Would Not Hurt A Child: Has some serious reservations about killing innocent children, as he's horrified when he accidentally shoots one in the pilot (though he changes his mind when the child is both the correct target and an asshole). Despite the family from "Murder Family" being monstrous cannibals, he still makes an effort to spare the father and kids, and he's horrified when the police end up blowing everyone up anyways.
  • Would Rather Suffer: During a Flashback in the pilot, he wakes up to find Blitzo staring at him. He then states that he just had a nightmare about his parents being murdered, and admits that he would prefer to go back to that.
  • Youthful Freckles: He's a heavily downplayed case. He has some splotches of freckles on each cheek, and while he's a near-inversion of most qualities, being the Only Sane Man instead of expressing naive innocence, he does possess a notable case of idealism about the potential good in humanity that the other members lack.

"Guilty and innocent aren't our business, Mox. Killing who we're paid to is. Our. Business."
Voiced by: Erica Lindbeck (pilot), Vivian Nixon (series) (English), Carol-Anne P. (French)

The bruiser of Immediate Murder Professionals and Moxxie's wife. While outwardly sweet and calm, she has a rather violent side to her that comes out at work.

  • A-Cup Angst: One of the things she insults Keenie for, along with her hypocritical nature and her judgemental attitude towards imps, is having tits.
  • Affably Evil: She comes off as friendly — even sweet — for the most part, but she's still willingly and unrepentantly involved with the murders her company commits, and doesn't concern herself with whether or not the client might have been a genuinely good person, unlike her husband.
  • An Axe to Grind: Episode 4 has her brandishing a fire axe to deal with a sudden intruder in the office.
  • Art Evolution: In the pilot, Millie's skin is a brighter shade of red similar to Moxxie's, and she has a white patch on her hair. In the series proper, her skin is darker than the rest of I.M.P and the white patch is gone.
  • Ax-Crazy: Millie loves her job. Her husband has an entire song dedicated to how murderous she is...and how much he loves her for it.
  • Badass Adorable: In both looks and personality, she's the cutest, cuddliest, and overall friendliest member of the main cast, with the only secondary characters rivalling her in cuteness being the cherubs. Her status as both a Dark Action Girl and The Brute also makes her among the most badass, able to utilize various melee weapons to slaughter targets with greater ease than everybody except Stolas, and oftentimes she's still capable of looking cute during her slaughters.
  • Back-to-Back Badasses: With Moxxie during the "Oh Millie" song, as they are shown shooting guns together while back-to-back.
  • Battle Couple: An Unholy Matrimony variant with Moxxie, her husband. They're co-workers and assassins for hire.
  • Beauty Mark: Has one underneath her right eye.
  • Berserk Button: Under normal circumstances (outside of her job) she's shown to be a lovely, friendly woman to everybody around her. However, two things have been consistently shown to rile her up:
    • Threatening or insulting Moxxie in any way. In the Pilot, she outright swears and flips the other employees off when they imply Moxxie has a Teeny Weenie. In "Spring Broken," the normally sweet and bubbly Millie coldly threatens to report Verosika and her entourage for creating the giant monster fish that almost ate her husband.
    • "C.H.E.R.U.B" reveals that Millie hates Holier Than Thou Hypocrisy and Fantastic Racism against demons. She's the first to get riled up whenever the cherubs imply they're morally superior to the imps, angrily calls them out on their hypocrisy many times, then is the first to outright attack when Keenie openly insults the group just for being imps.
  • The Brute: Millie is the main physical muscle for her assassin organization.
  • Character Blog: She has an Instagram account called beautymarkbabe666.
  • Characterization Marches On: She has one of the most subtle changes between the pilot and series among the main cast, which in her case is simply growing beyond being a Moxxie-focused Satellite Character, getting character interactions and receiving Hidden Depths that show her having an existence outside of being Moxxie's wife.
  • Childish Tooth Gap: Millie has a small but noticeable gap and is a Cute and Psycho woman.
  • Covert Pervert: Not only does she apparently have a rather active sex life with her husband, she asks Blitzo what sex with Verosika was like.
  • Cute and Psycho: She's an absolute sweetie who can often be seen acting adorable, especially when it involves Moxxie. She's also the main muscle in I.M.P when it comes to murdering people. Moxxie himself absolutely adores this mercilessly monstrous aspect of her going by the song he wrote.
  • Cute Monster Girl: A sexy, Perky Goth imp from Hell.
  • Cuteness Proximity: She squeals and gushes over the stuffed animal at Loo-Loo Land and is thrilled when Moxxie wins it for her.
  • Dark Action Girl: The main muscle of an organization that does assassinations for hire. She even takes down a giant fish monster by herself!
  • Dude Magnet: Downplayed. Her husband Moxxie loves her unconditionally, her boss Blitzo seems VERY interested in having a threesome with her and Moxxie, and in episode two one of the Loo Loo Land park employees tries to flirt with her.
  • Flipping the Bird: Flips off Loona with both hands after she insults Moxxie.
  • Fragile Speedster: She takes this even further than Blitzo and Moxxie, as while she's just as vulnerable to being easily taken out by bullets and normal human punches, she has even greater speed and agility than both of them, along with having a high enough amount of physical strength to qualify her as a Glass Cannon too.
  • Girls Love Stuffed Animals: She gets excited about one of the Loo Loo Land stuffed animals in episode 2.
  • Good People Have Good Sex: While she's not as strongly moral as her husband Moxxie, who is the Token Good Teammate, she's still a close second in that she doesn't get kicks out of abusing and murdering people like Blitzo and Loona, treating the killing of innocent folk as Nothing Personal while otherwise getting along with most people outside the job. She and Moxxie also have the healthiest and happiest sex life out of everybody.
  • Happily Married: Millie is happily married to Moxxie, with his safety and happiness meaning the world to her. They are the only two members of I.M.P who get along swimmingly and have a stable home life outside of their jobs.
  • Hartman Hips: A downplayed version. It's not as extreme as most examples, but Millie's hips are notably curvy.
  • Hidden Depths:
    • She's very fond of Loo Loo Land, since her parents would bring her and her siblings there as children, when they could afford to.
    • It is implied that she possibly comes from a low-income family, as she mentions that her parents only took her and her siblings to Loo Loo Land when they could afford it.
  • Hot as Hell: She's a Cute Monster Girl with a very feminine look and Hartman Hips that looks like an archetypal demon.
  • In Love with Your Carnage: While Moxxie's normally subdued personality means Millie doesn't get to express it often, and the main thing she likes about him is how much of a good-hearted guy he is, whenever situations arise that bring out Moxxie's violent side, Millie shows that she's just as attracted to Moxxie being incredibly skilled at killing as he is to her.
  • Knife Nut: While her husband prefers guns, Millie has knives as her weapon of choice, which she can fight off a giant fishmonster with.
  • Let's Get Dangerous!: She's normally really sweet, peppy, and delights in causing carnage, but when a drunk Moxxie almost gets eaten by a giant mutant fish, she drops her bubbly demeanor and completely demolishes the Kaiju with cold fury.
  • Masculine Girl, Feminine Boy: She's an incredibly strong and tough woman that is also quite emotionally enthusiastic, strongly contrasting her meek and subdued husband Moxxie. The massive gender-role reversal has resulted in everybody that knows them concluding that she's the top in their relationship.
  • Meaningful Name: Her name could be a pun of "Melee" as Millie mainly uses close-ranged weapons for her job.
  • More Deadly Than the Male: In every single way, she is leagues more dangerous than her husband Moxxie, something that Moxxie outright finds very appealing, even sexy. She's Ax-Crazy, a Pint-Sized Powerhouse skilled with various melee weaponry, and when her husband is threatened becomes a Violently Protective Girlfriend who can take on Kaiju to protect him, to contrast Moxxie being relatively sane and emotionally grounded, Weak, but Skilled while wielding various guns that don't require being strong or tough, and hasn't really gotten the chance to need getting angrily protective about his wife.
  • Multicolored Hair: Millie's hair is mostly black with notable white spots.
  • Multi-Melee Master: As a contrast to her husband Moxxie's skill with guns and such, Millie has shown herself to be incredibly capable at killing using various forms of melee weaponry, whether for stabbing, slashing, or smashing. For the most part she favors herself a Knife Nut, but she's also used axes, machetes, maces, hammers, and more when the situation has called for them.
  • Pale Females, Dark Males: Inverted with her husband. She's a slightly but noticeably darker shade of red than Moxxie.
  • Perky Goth: Comes off as one with her completely black wardrobe, black hair, black make-up, and cheerful personality.
  • Pint-Sized Powerhouse: She's about equal with Moxxie in regards to being one of the shortest non-child demons around, but unlike him she packs a pretty impressive amount of strength in that frame, able to utterly slaughter beings bigger and stronger than her, such as the mutant fish Kaiju from episode 3, which she utterly butchers while simultaneously saving her drunk husband from being eaten with barely any real effort, just a little molotov MacGyvering and Tranquil Fury. In episode 4, she can even lift Blitzo from the back with just one arm. That said, she's a Glass Cannon since she's just as fragile as the other imps when it comes to taking a hit.
  • Punch-Clock Villain: While she works for an assassination business, along with finding murder and mutilation to be incredibly fun, she otherwise doesn't have any serious interest in killing people. If she's neither payed to kill nor pissed off, she's quite capable of being friendly to people outside I.M.P, including living humans. That said, unlike her highly moral husband, she still maintains the attitude of a contract killer, pointing out to Moxxie that their job is to kill for money, and any concerns about innocence or guilt are irrelevant to that work.
  • Satellite Character: She initially had almost her entire character completely revolve around Moxxie, with the pilot taking it so far that everything, from her character interactions, to her conversations, to the insults directed at her, had something to do with Moxxie. That said, starting from the second proper episode, the show has been gradually developing her in ways that don't revolve around Moxxie. Sure, most of her character interactions still include Moxxie, but she's started interacting with other characters in ways that don't specifically relate to him, and has been gaining various examples of Hidden Depths.
  • Screw You, Elves!: In "C.H.E.R.U.B" Millie is the most vocal about her dislike of angels, frequently calling out their Holier Than Thou attitude and Moral Myopia against imps.
  • Single Woman Seeks Good Man: Somewhat ironic since she is a demon from hell, but it is implied that this is one of the aspects that she likes about her husband, since in the first episode she tells him that he has a good heart, he just has a fluffy head, before affectionately squeezing his cheek.
  • Strong Girl, Smart Guy: With Moxxie, as she's The Brute while her husband is a weapons expert plus Only Sane Man.
  • Southern Belle: A malevolent variant. Millie has a Southern accent and while she's a sweetie, she's also an unrepentant killer. Florida native Vivian Nixon voicing her makes the accent more obvious.
  • Tattooed Crook: Millie has a black colored, heart-shaped tattoo on her right shoulder. She's also a psychotic murderer.
  • Tranquil Fury: In "Spring Broken," when a giant mutant fish monster almost eats her husband. Millie drops her normally bubbly demeanor and single-handedly slays the monster with ruthless efficiency, then cooly blackmails Verosika and her enterage into forfeiting the Demon Dual by threatening to expose how they created said monster.
  • Unholy Matrimony: She's a Punch-Clock Villain who is completely unrepentant about killing people, regardless of innocence, and she's in a lovingly stable relationship with Moxxie.
  • Unusually Uninteresting Sight: Unlike her husband, Millie is fairly laid-back whenever Blitzo decides to suddenly intrude on their personal life.
  • Villain Has a Point:
    • Millie stopping Moxxie from continuing his rant to Blitzo because the latter is their boss makes perfect sense. He may be a complete Jerkass but, as their superior, Blitzo can have them fired.
    • She also has a point when trying to help Moxxie get over his nerves regarding killing a (seemingly) innocent family: Their primary job is killing whoever their client is paying them to kill. The guilt or innocence of their targets really isn't their concern.
  • Violently Protective Girlfriend: One of the most surefire ways of making her genuinely, violently angry is seeing anybody either insult or threaten her husband Moxxie. When it comes to insults, like people calling him a spineless whimp or saying he has a Teeny Weenie, she speaks louder while swearing and flipping off the offender. For threats, she switches from bubbly niceness to Tranquil Fury as she methodically butchers whoever harmed him. When Moxie nearly gets eaten alive by a giant mutant fish in Episode 3, she wastes no time in brutally slaughtering the creature.
  • Vocal Evolution: The first episode gives her voice a more obvious Southern twang than the pilot.
  • What Does She See in Him?: Loona and Eddie's insults for Millie aren't so much directed at her but that she would marry someone like Moxxie.
  • Wicked Heart Symbol: A Cute and Psycho murderer with a black heart tattoo.
  • Wingding Eyes: She gets happy sparkles in her pupils when Blitzo tells her they're going to Loo Loo Land.
  • The Worf Effect: Suffered this in "Murder Family". Despite being incredibly skilled at killing and violence, she is rather easily knocked out by Ralphie.

Click here to see Loona's human disguise 
"I'm hungover from this morning, dumbass."
Voiced by: Erica Lindbeck (English), Jeanne Tymen (French)

The receptionist of Immediate Murder Professionals. Loona is an apathetic, lazy, mean-spirited hellhound who would rather be doing anything but work, but she manages to keep her position thanks to Blitzo's incessant coddling.

  • Actually Pretty Funny: She's seen snickering when Blitzo accuses Moxxie of being a "baby wiener-haver".
  • Advertised Extra: In-Universe; the commercial for I.M.P shown in the pilot depicts Loona engaging in assassination duties, despite her being a receptionist rather than a field operative. Episode 3 also shows that Blitzo usually doesn't like Loona going on missions due to the danger and the fact she is an attractive young woman and Earth is full of perverts.
  • Affectionate Nickname: Blitzo lovingly calls her "Loonie".
  • The Alcoholic: In the pilot it's shown that she loves her drink, managing to get a hangover from her morning drinking alone.
  • Ambiguous Situation: While it was clear from the beginning that Loona had been adopted by Blitzo, it was initially uncertain whether she was meant to be his daughter, his pet, or something in-between due to the way he treats her. There were some moments which could be interpreted as Blitzo either being an over-affectionate father or an over-affectionate pet owner. How hellhounds seem to be treated in general also further muddied the waters. However, "Spring Broken" clears up the ambiguity, making it clear that Loona is indeed Blitzo's adopted daughter; not only did Loona nearly call Blitzo "Dad", but the argument they had indicated that her adoption was a familial one.
  • Aura Vision: She's capable of tracking specific people by sniffing their names from a list, causing her to see them in a red color.
  • Aw, Look! They Really Do Love Each Other: Loona almost calls Blitzo "Dad" until she catches herself and calls him by his name. After her argument with Blitzo she tries to apologize to Blitzo, and when he walks away she looks genuinely upset.
  • The Baby of the Bunch: The imps of the group are vaguely implied to be very old, with them at the bare minimum being mature adults, whereas her stating she was "almost eighteen" when she got adopted implies that she's in her late-teens or early-twenties.
  • Barefoot Cartoon Animal: Wears a half-shirt and pants, and has socks that leave her paws uncovered.
  • Bare Your Midriff: Her regular outfit leaves her belly completely exposed, though the heavy coat of fur in her regular form hides her navel. Her Instagram account shows she has several other outfits that do this.
  • Berserk Button: While she already has a Hair-Trigger Temper, being called a "furry" pisses her off even more than usual (since she's the real deal and dislikes being compared to "freaks").
  • Bratty Teenage Daughter: She's effectively Blitzo's adoptive daughter, and she's a surly girl vaguely implied to be in her late-teens or early-twenties.
  • The Bully: She's an extremely toxic employee in general, but she seems to especially have it out for Moxxie - she eats his lunch, faxes him a weight-loss ad, tapes a "Kick-Me" sign on his back, and has a phone app dedicated to Photoshopping ridiculous costumes on him, with another one that simulates all sorts of nasty scenarios on him. Anywhere else but Hell, and she would've been reported and fired 30 times over.
  • Calling Parents by Their Name: Blitzo is her adoptive father, but she almost always refers to him by his name since she doesn't like showing the fact she cares about him. That said, there are times where she slips up: on Instagram, she was so worried about him being kidnapped that she straight out called him "dad", though she immediately tried to walk it back out of embarrassment by claiming she was just upset that food was running low in their home. In Episode 3, she was so flustered with seeing Vortex that she almost slipped and called Blitzo "Dad" before catching herself.
  • Character Blog: She has an Instagram account called moonlight_howling_666.
  • Characterization Marches On: Loona was initially shown in the pilot as apathetic to her co-workers, selfish, ungrateful, and a generally unpleasant alcholic who was implied to have slept around. The series proper tones down some of this nasty personality, making her much more mellow and giving her some Hidden Heart of Gold moments while still keeping the angry goth teen asthetic.
  • Crush Blush: She gets one around Vortex, another hellhound, in "Spring Broken". When Blitzo sees it, he immediately steps between the two hellhounds to tell off Vortex.
  • Dark and Troubled Past: Implied in "Spring Broken," which reveals that Blitzo adopted her when she was "almost 18," and she's so angry and guarded all the time. She also implies she had to look after herself before Blitzo adopted her, and she's not ready to rely on others yet.
  • Deadpan Snarker: While in the pilot all of her aggression was channeled into being a surly Hair-Trigger Temper Jerkass, the series proper changes it into most of her insulting attitude being passive-aggressive in nature, meaning she regularly acts incredibly snarky towards things that annoy her, such as sarcastically saying she "feels so loved" when Millie tries to stop Moxxie from shooting her since she's "their only hellhound", or understatedly expressing how peeved she is that Loopty smashed through the wall to get in when there were perfectly functioning doors he could've used.
  • Delinquent Hair: She has long messy hair swept to the left side of her head, with her bangs sometimes obscuring part of her left eye. This is furthered in her human form, with the right side of her head being shaved to mimic her hellhound form's style.
  • Ear Notch: Her right ear has a couple of tears.
  • Embarrassing Ringtone: Her desk phone barks like a Chihuahua, and has a receiver shaped like a bone. One presumes Blitzo bought it for her.
  • Even the Girls Want Her: In "Spring Broken", Loona's Honey Trap routine lures in a number of women as well as men.
  • Extreme Omnivore: She eats what's left of Blitzo's cell phone after he destroys it. It was at his request, but she drinks it with no comment on its taste or texture and was in the room to see the red slurry she just drank was the remains of Blitzo's phone.
  • Flipping the Bird: Does this when Moxxie insults her, and in some of her Instagram photos.
  • Foil:
    • To Octavia, both are young goth teens with Daddy Issues, but where Octavia is afraid of losing her dad, Loona has a very hard time even admitting she considers Blitzo to be her dad. Octavia is also quiet, moody, and prefers to keep to herself, while Loona is snarky, sassy, and doesn't hesitate to insult anyone who bothers her.
    • To Vortex. Loona is hard to work with and is very dismissive about Blitzo and the rest of the company, while Vortex is actually pretty nice and doesn't give his boss Verosika trouble.
  • The Friend Nobody Likes: The only member of I.M.P who likes her is Blitzo, and even he is quick to get the Hell out of her way when she's sufficiently angry with him. Moxxie and Millie don't seem to like her at all by contrast. In "Spring Broken" she flat-out admits to Vortex that she doesn't have any friends.
  • Friendless Background: Says she doesn't have any friends in "Spring Broken" during her Gibberish of Love around Vortex.
  • Furry Reminder:
    • In the I.M.P commercial, she grabs a demon in her mouth and violently shakes it like a dog playing with a chew toy.
    • Her hair puffs up if she is in dangerous situations or is angry. Real life dogs raise their hackles when they are feeling extreme emotions like fear, anxiety, excitement, nervousness or anger.
    • Occasionally, she is seen wagging her tail or doing a whining noise, such as when she gets a Crush Blush near Vortex.
    • Her lip curls whenever Blitzo hugs her, showing off her fangs. Dogs (and wolves) who hate having their personal space invaded reflexively expose their fangs as a warning that they're about to bite.
    • When their new client barges in through the windows instead of going through the wall in "C.H.E.R.U.B", Loona is seen dropping on all fours with her fangs out.
  • Gibberish of Love: She starts awkwardly stammering and going on long tangets when she's talking to Vortex in Episode 3. She reveals that she doesn't have any friends by accident this way.
  • Hair-Trigger Temper: She has a serious nasty temper that doesn't take too much effort to enrage. She was at her absolute worst in the pilot, living in a constant state of being on the verge of emotionally exploding, but even her tamer and toned-down series self is only marginally more collected, dropping her Deadpan Snarker attitude and bringing out the abusive aggression when it comes to anything that genuinely pisses her off, no matter how minor it might be.
  • Hammerspace: At one point she pulls Stolas's grimoire seemingly from out of thin air behind her back despite not having a waistline nearly wide enough to conceal it.
  • Happily Adopted: Double Subverted. While Blitzo is her adoptive father, Loona always acts surly and distant from him, with a particularly notable case of Blitzo butting into her personal life causing her to outright declare he's not her real dad. However, various points through both Episode 3 and their Instagrams show that this is really being embarrased about showing affection, and that Blitzo was the first person to care for her after spending most of her life in the hellhound adoption circuit. Whenever she gets really emotional, Loona can show that she's grateful for Blitzo having come into her life. It just takes quite a bit to get there.
  • Hartman Hips: Due to being a wolf and the species' hind leg strength, along with how tall she is, her design draws attention to her hips and powerful legs. This even carries over to her human form.
  • Hates Being Touched: Starts growling when Blitzo gets in her face at the meeting in the pilot episode.
  • Hellhound: An anthropomorphic example. Billboards show hellhounds are treated like real-world dogs, in that hellhounds are pets. However, both Loona and another hellhound named Vortex show that hellhounds are perfectly capable of making their own choices.
  • Hidden Depths:
    • She and Blitzo state that she's "sensitive" - which might have some merit given her genuine anger when Eddie states he won't talk to her because he's a cat person, whereas before she only seemed to be capable of expressing general apathy.
    • In "Murder Family", when Moxxie says that I.M.P shouldn't kill an innocent family, Loona looks at the photo she was holding for target practice with a sad expression as if agreeing with him, before harshly doubling down on it.
    • In "Spring Broken", she admits to Vortex she doesn't have any friends and seems bothered greatly by that, and perks up when Vortex suggests she come to one of his parties so she can make some. (Even if she was upset he had a girlfriend.)
  • Honey Trap: Serves as this in "Spring Broken". To get I.M.P's targets isolated, Loona puts on a human disguise with magic, leads people away from the crowds with the implication that they're going to have sex, then has the rest of I.M.P kill the victim.
  • Human Disguise: She's capable of using magic to transform herself into a human-like appearance that's similar to her look as a hellhound. In "Spring Broken", multiple demons are shown to be capable of this, and Loona yells at everyone else in I.M.P for killing people on Earth without maintaining the masquerade.
    Millie: You have a human disguise?
    Loona: Yeah! Don't you?
    (everyone else at I.M.P looks around nervously)
    Loona: You three have been screwing around on Earth this whole fucking time... without human disguises?!
  • Jerk with a Heart of Gold: While the pilot had her at her most Jerkass, being a literal bitch that treats everybody around her as little more than nuisances, even her heavily implied adoptive father Blitzo, there were still a few scenes here and there that implied a Hidden Heart of Gold. The series proper amplifies that heart, still having her be a major literal bitch, but toning it down to where she occasionally expresses actual concern and helpfulness towards others, albeit hidden behind a major Tsundere facade, and deep down she genuinely appreciates how Blitzo took her in and gave her a home to belong, even if her Bratty Teenage Daughter persona makes it hard for her to show it.
  • Jerkass to One: Whether it's her more Jerkass pilot self or her more gold-hearted series self, one consistent aspect of her jerkassery is that she uses Moxxie as the designated target for her worst attitude. Even when she's being nicer to him, she's still more aggressive and abusive than when she acts nicer to others like Blitzo or Millie.
  • Kick the Dog:
    • In the pilot, she kicks a baby carriage to "blow off steam".
    • In the same pilot, she hangs up on Millie when she calls her for help after she's been stabbed.
  • Lack of Empathy: Par for the course for a resident of Hell. In a flashback, Millie calls her to ask for help because she was stabbed. Loona's response? Immediately hanging up on her.
  • Love at First Sight: Loona immediately goes ga-ga for Vortex when she sees him for the first time. After stepping off the elevator to get to I.M.P's office, Loona laments that her makeup is "shitty today", and gets a Crush Blush when she sees Vortex again. Too bad she found out he already has a girlfriend.
  • Meaningful Name: Her name is an alternate spelling of Luna, the Latin word for the Moon, fitting for a werewolf-like character with mostly white fur.
  • Morphic Resonance: Her Human Disguise retains the white fur her hellhound form has by giving her an albino-esque skintone, and her hair is in a shaved undercut style to mimic how her hellhound form’s hair is swept to the right to reveal her ear. The type of shoes she wears while human also evokes her original hellhound form's hind paws with the tips of the shoes in particular designed in way to resemble her typically exposed hellhound toes.
  • Nepotism: She's flippantly open about how much she hates her job, hardly puts in any effort, and doesn't respect her boss and co-workers, but keeps her position because of Blitzo's affection for her.
  • Non-Standard Character Design: She stands out compared to her coworkers, with a contrasting color-scheme, unmatched height, and the fact that she's basically a humanoid wolf.
  • The Nose Knows: Quite fittingly for a literal hellhound, she has an incredibly keen sense of smell, with it being so strong she's able to sniff a list of names and immediately pinpoint down every person on the list in an Aura Vision way.
  • Out of Focus: Despite having equal prominence alongside the imps during the pilot, when the series proper started it heavily lessened her presence, since as the company receptionist she doesn't get involved in assassination missions, with Episode 1 only giving her a few minutes total of screentime, while in Episode 2 she only had a faceless voice cameo. That said, Episode 3 reversed this by making her front and center for A Day in the Limelight, which also explains the reason she's been out of focus is because Blitzo's an Overprotective Dad, believing that there are too many dangers, both from threats and perverts that are interested in lupine goth-girls, for him to be willing to risk her coming along.
  • Pet the Dog: She's genuinely touched when Blitzo calls her family. She also attends the after-party in the first episode of the series proper after the target is killed. She has a smile on her face the whole time.
  • Phoneaholic Teenager: While her age is unknown, she looks like a teenager and Moxxie mentions that Blitzo treats her like one. In any case, Loona is frequently more busy with her cellphone than properly attending meetings (like in the pilot episode) or listening to Blitzo's plan to win a bet in Episode 3. Even when she is paying attention, Loona nearly always has her cell phone in her hand.
  • Red Eyes, Take Warning: She has blood-red sclera, switching to blood-red irises when in her human disguise, contrasting the Yellow Eyes of Sneakiness the imps have, and she's also the most jerkass and emotionally volatile among the group.
  • Sassy Secretary: She's the sassy receptionist of I.M.P who is constantly faxing Moxxie weight loss flyers, eating his lunch, and generally doing absolutely nothing.
  • Savage Wolves: A hellhound from Hell who works for an assassin company and is shown to be quite the temperamental jerk.
  • Sexy Secretary: She's a receptionist with a relatively curvaceous body, being attractive enough that the first time she went on a job to act as a Honey Trap, she easily lured in numerous men and women.
  • Statuesque Stunner: A tall, attractive hellhound with Hartman Hips.
  • STD Immunity: Averted as seemingly implied in the flashback where Blitzo gives her a gift for her adoption anniversary. She asks if the gift's a cure for syphilis and angrily rejects it when she learns it isn't, implying she has the bacterial infection.
  • Stock Animal Diet: Averted. Despite being a hellhound, Loona does not like dog treats and is quite off-put by Blitzo offering her one.
  • Suspiciously Specific Denial:
    • Refers to Blitzo as "dad" in one post on her Instagram. When Blitzo takes notice, she responds by insisting that it was a "stupid typo".
    • When Blitzo returns home from being kidnapped, she insists that the only reason she was worried was that they were running out of food in the house.
  • Team Pet: This is basically her role in the group. She's a hellhound that Blitzo adopted as his pet, though he treats her more like a daughter, and Blitzo's Overprotective Dad nature means she usually is left out from doing jobs, normally sticking to a receptionist role.
  • Teens Are Short: Averted or even outright inverted: she's implied to be a teenager, yet she's the tallest member of I.M.P.
  • Through a Face Full of Fur: She can be seen blushing after she bumps into Vortex in Episode 3, despite being in her furry hellhound form at the time.
  • Troll: Faxes Moxxie an ad to a weight loss program for seemingly no reason other than to insult him. She also makes similar comments on his weight on Instagram.
  • Tsundere: A parental variation; she's Happily Adopted by Blitzo, but doesn't like showing it. She refuses to call him "Dad", and the one time she did on Instagram, she insisted that it was because they were running low on food. In Episode 3, she almost calls him "Dad" but catches herself.
  • Vague Age: Moxxie compares her to a teenager at one point, and she certainly acts like one, but it's not clear if she actually is one. Her being an anthropomorphic hellhound only muddies the waters further. In "Spring Broken" she says she was "almost 18" when Blitzo adopted her, implying she's in her late teens or early twenties, but her actual age is never stated.
  • Villain Has a Point:
    • Like her adoptive father, Loona's blunt statement of Stolas being a "clingy, rich asshole" is not untrue in the slightest.
    • When Moxxie shows hesitation over the possibility of killing an innocent family, she points out that Moxxie has no way of knowing for certain that they're truly innocent, and that they could, in fact, be very terrible people. Sure enough, Loona is proven right when the imps encounter a seemingly innocent family who turn out to be Satanic, cannibalistic psychopaths.
    • In "Spring Broken", she expresses frustrated shock that Blitzo, Millie, and Moxxie have been carrying out assignments on Earth without human disguises, pointing out that they could get in serious trouble if they get caught.
  • When She Smiles:
    • Loona is usually scowling or frowning, but she does manage a small, surprisingly sweet smile when Blitzo insists she's family and they don't get rid of family at I.M.P while listening to Moxxie's complaints.
    • There's also this selfie after Blitzo bought her a bacon-flavored boba tea.
    • She lets out a few adorably goofy smiles when interacting with Vortex, who she's smitten with.
  • Wolf Man: A very lupine-appearing anthropomorphic Hellhound.
  • Would Hurt a Child: She vents her frustration in the pilot by kicking an imp baby carriage into the sky. She also doesn't have any compunctions about killing children if that's what the client wants, since their innocence can be questionable.
  • You're Not My Father: She yells at Blitzo that "you're not my real dad" in Episode 3, and that Loona was "almost eighteen" when Blitzo adopted her. Additionally, Loona refuses to call Blitzo "Dad"; the few times she has on Instagram, she insisted it was a mistake. Apparently, the subject is still a sore spot for her.


Goetia Royalty

"We're rich and we're hot. People want our money and our bodies."
Voiced by: Brock Baker (pilot), Bryce Pinkham (series) (English), Joris Georges (French)

An Owl-like demon prince who is responsible for granting I.M.P the grimoire required to access Earth. (Un)fortunately for Blitzo, however, the way he initially acquired said grimoire also left Stolas deeply infatuated with him, and he doesn't intend to quit anytime soon.

  • Abhorrent Admirer: The pilot originally depicted him this way, with him acting incredibly sleazy and possessive towards Blitzo while "flirting" with him in such a disturbing manner that Blitzo dreads talking to him even on the phone. Both the show proper and his Character Blog serve to downplay this somewhat, with Stolas' aggressive attitude lessened to simply being very forward about his interests and Blitzo appearing more annoyed about Stolas' timing than anything else.
  • Animalistic Abomination: He’s an anthropomorphic owl demon, and while not as blatant about the eldritch side of himself as other examples, the fact that he’s powerful enough to kill an attempted kidnapper by simply glaring at him, along with being able to survive in deep space with no issues whatsoever, indicates something very off about him as a whole.
  • Affably Evil: Being a member of Hell's nobility, he has a vested interest in getting as many souls into Hell as possible, and "Murder Family" shows that he's not above moving a few goalposts in order to get what he wants. To his credit, however, he's shown to genuinely care about his daughter Octavia, and his Instagram shows that when confronted with a drunk Blitzo, his first instinct was apparently to put him to bed rather than try anything else.
  • Aggressive Submissive: Despite calling up Blitzo about sex, a good deal of his comments are about Blitzo being inside of him.
  • Amazingly Embarrassing Parents: Several pictures on his Instagram show him being obliviously embarrassing to his daughter Octavia. He also likes to post Octavia's baby pictures and gush about how cute she was as an owlet. Octavia is less than amused when he does this.
  • Ambiguously Bi: He's in an unhappy marriage with his wife and head-over-heels in love with a male imp, but it's unclear whether he's gay and has been repressing his sexuality for years, or he's bi/pan and Blitzo's gender has nothing to do with his attraction to him.
  • Ambiguous Syntax: He calls Blitzo "the only man who can f*** [him]", which could be taken to mean that Blitzo is the only male he will sleep with, or the only male allowed to dominate him in bed.
  • Awful Wedded Life: His marriage with Stella is anything but happy; "Loo Loo Land" shows him getting into what is implied to be yet another fight with his wife over his affairs. It's implied at the end that it was bad long before he started sleeping with Blitzo, and that they never really loved each other to begin with. It's heavily implied that the only reason he stays with Stella is for Octavia's sake.
  • Badass in Distress: Subverted. He hires I.M.P to act as his "bodyguards" while spending the day at Loo Loo Land, but never actually seems bothered whenever he actually does get attacked by assassins. In fact, the one time he gets attacked when no one from I.M.P is around, he casually kills the attacker himself with a look, implying hiring I.M.P had less to do with any fear of danger than it did with having an excuse to hang out with Blitzo.
  • Batman Can Breathe in Space: He and his daughter can apparently breathe in the vacuum of space on a planet with no atmosphere. In "Loo Loo Land", Stolas wakes up to console a young Octavia of the nightmare she just had by singing her a lullaby. He uses the grimoire to transport them into space where they both witness meteors crashing into planets, planetoids breaking up, and even a star going supernova before he brings her back to tuck her into bed.
  • The Beautiful Elite: A high-class demon, and a looker at that. He lampshades this in "Loo Loo Land", explaining that his family's money and bodies are reasons for being targeted by potential assailants. His daughter Octavia believes it's only the former, but his response after heavily implies it's mostly the latter.
  • Beware the Silly Ones: With how dramatic, pompous, and lustful he acts, it's easy to forget he's a powerful prince of Hell who can turn demons to stone with a simple glare. In a BLM charity livestream, Vivienne has even said that, although their powers work differently, Stolas is even more powerful than Alastor.
  • Blue Blood: He's a high ranking royal within Hell's hierarchy with the power and charisma to match.
  • Bumbling Dad: While there's no question that Stolas loves Octavia, he doesn't understand her and well-intentioned attempts to bond with her rarely work out. It's not just because she's a teenager, since he also assumed she loved Robo Fizz's show as a little girl when it really scared her to tears.
  • Bunnies for Cuteness: When Octavia was a little owlette, Stolas wore a pair of bunny slippers around the house.
  • Caring Gardener: In one Instagram post, he is shown to have a garden which he personally tends to. He also gives Moxxie advice on growing sunflowers. In episode 2 he's shown to have several plants about the palace and affectionately hand-feeds a large carnivorous plant a slab of steak.
  • Censored for Comedy: A lot of his dialogue is filled with bleeps, especially when he describes what he wants to do with Blitzo (or vice versa) in great detail. He is the only character so far to be enforced with this, and notably the F-word is left uncensored whenever he's not using it in the context of sex.
  • Cerebus Retcon: His earlier Depraved Bisexual moments which were Played for Laughs are hit hard by this in "Loo Loo Land". Not only is his wife angry with him sleeping with someone else who is also Hell's equivalent of a peasant, his daughter is living in a broken home while constantly fearing that her father will leave her for Blitzo.
  • Character Blog: He has an Instagram account called daddy_hoothoot.
  • Characterization Marches On: Initially depicted as an obsessed Depraved Bisexual who makes graphic advances on an unwilling Blitzo, Stolas is later depicted as clingy and pompous but slightly more reasonable about his demands, ensuring that Blitzo at least gets some perks out of putting up with him. He also comes off as more outright malevolent in the pilot than in the series proper.
  • Complaining About Rescues They Don't Like: In Loo Loo Land, Stolas response to being saved from an imp assassin by Millie instead of Blitzo is to complain in an annoyed and condescending tone. Admittedly, Stolas was stressed out from searching for his daughter and his bodyguards were nowhere in sight when the assassin jumped him, so he has reasons to be annoyed.
  • Contrasting Sequel Main Character: One for Alastor, being a prominent demon who acts as the main organization's powerful but mistrusted and resented benefactor. But that's where the similarities end. While Alastor's a relatively young demon who seized his position with sheer power, Stolas is an ancient noble who likes to play politics. Alastor is chummy and informal, but Stolas is aloof and refined. Alastor is generally loud and exuberant but revels in using Tranquil Fury to get his point across when he's serious, while Stolas is a subdued individual who gets loud when he wants people to pay attention. To say nothing of the difference in their sex drives and sexual preferences, what with Alastor being asexual to the point of briefly getting disturbed at an offered blowjob before laughing it off, while Stolas is so into the idea that his spiel ends up getting a Cluster Bleep-Bomb.
  • Crouching Moron, Hidden Badass: Foppish personality and infatuation with Blitzo aside, he is still a prince of hell and the end of "Loo Loo Land" implies that he is more than capable of protecting himself.
  • Crystal Ball: Uses the bubbles in his bath to scry on Blitzo, calling him up to renegotiate their deal while Blitzo himself is very clearly not in a position to talk. Stolas either doesn't notice or doesn't care as long as he can get Blitzo to agree to his terms.
  • A Day in the Limelight: Stolas is a major supporting character, but his relationship with his daughter, Octavia, is the main focus of the second episode, "Loo Loo Land".
  • Deadly Gaze: Can turn someone into stone with his eyes if sufficiently annoyed.
  • Deal with the Devil: Is implied to be a "dealmaker" like Alastor. And in "Murder Family" he presents Blitzo with a positively Faustian bargain when the imp has no time to argue with him.
  • Demon Lords and Archdevils: Like the Ars Goetia demon he's based after, he's a prince of Hell.
  • Depraved Bisexual: It's uncertain whether he's this or a Depraved Homosexual, but he was originally portrayed as quite sexually obsessive in the pilot, having called up Blitzo specifically because he's horny and lonely regardless of how willing the imp is to hear what he had to say. Later content once again slightly downplays this. While he's still very interested in Blitzo sexually and completely clear about it, he's shown to be much more reasonable, patient, and rational, only going into the "details" once a business deal (that includes sexual favors) that benefits them both has been made.
  • Doting Parent: He adores his daughter Octavia.
  • Even Evil Has Loved Ones:
    • Despite being a prince of Hell who actively seeks to cause more large scale deaths on Earth, Stolas' has repeatedly shown both on Instagram and in the series proper that he absolutely adores his daughter Octavia, always doing his best to try and make her happy, even as his deteriorating marriage cause difficulties for their family.
    • He also shows that, while their relationship was started through a one-night-stand in exchange for his grimoire, Stolas feels genuine affection for Blitzo, as he's shown to be much happier around the imp than with his wife. Even beyond the affection he feels, Stolas' also maintains a general Villainous Friendship with Blitzo, occasionally expressing worry about his wellbeing.
  • Even Evil Has Standards:
    • His Instagram shows him happily going to see Blitzo with dirty thoughts clearly in mind, realizing Blitzo is drunk, and tucking him into bed with water and some aspirin. He reacts very frostily to the implication that he would have done anything else.
    • Despite being an Abhorrent Admirer to Blitzo, he really doesn't like Valentino, a pimp who abuses his employees and friends, based on various comments made by Stolas on a number of posts found across the various character Instagram accounts. In fact, he doesn't like the three closely associated overlords, Valentino, Vox, and Velvet, in general however it's Valentino that Stolas has the most scorn for.
    • For all of his supposed debauchery and the like, his daughter Octavia is a line he will never cross. In "Loo Loo Land", Blitzo misinterprets Stolas' call for protection to mean that he wants Octavia to be involved in their affair, to which Stolas is both disturbed and a tiny bit angry, prompting to clarify his request.
  • Evil Is Petty: The pilot has him wanting Blitzo to kill a human climate change activist to help ensure nothing is done about global warming so more people will die as a consequence of it and end up in Hell. Despite being a powerful demon with a vested interest in sowing chaos on Earth, instead of giving that as his reason for wanting such a thing, he requests it just simply because he's lonely and wants more people in Hell to interact with.
  • Expressive Accessory: The Loo Loo Land hat he wears while visiting the park occasionally changes its expression along with Stolas. Most notably, it is sad when Stolas discards it or notices his daughter crying.
  • Extra Eyes: He has a second pair of eyes on top of his head. These are most apparent whenever he doesn't wear headwear that obscures the fact that he has them.
  • Foil:
    • Highlighted by the comment interactions they have had with one another on the character Instagram accounts and etc., Stolas is a foil to Valentino. Both are demons with homosexual leanings and are in relationships with other male demons distinctly below them in terms of power (and who do not reciprocate their affections). But while Valentino is a totally unsympathetic Bad Boss who abuses Angel Dust financially and sexually, Stolas seems to limit himself to just giving Blitzo creepy calls. Additionally, Valentino appears to treat his boyfriend Vox poorly, while Blitzo and Stolas have a genuine Villainous Friendship. Going further, Valentino doesn't appear to have any healthy relationships, while Stolas is a Good Parent to his daughter.
    • To Lucifer Magne. Both are obscenely powerful demons of Hell's aristocracy from classic demonology. While Lucifer is implied to be an aloof parent (at best) who is trying to toughen up Charlie, his daughter chomping at the bit for his approval, Stolas is a doting father to Octavia who is herself aloof to him. While Lucifer and Lilith are Happily Married, Stolas and Stella are implied to have a Marriage of Convenience and loved each other so little that Stolas is having an affair with Blitzo, Stella more upset that it is with an imp (code: peasant) than the fact that he's cheating on her in the first place.
  • Furry Reminder:
    • His family refrigerator has a baggy full of dead mice in it, obviously because they're all owls.
    • Some imp assassins trying to kidnap him place a bag over his head, which is an actual method used to keep birds from getting aggressive.
    • Also like owls, Stolas can turn his head 180 degrees.
  • Good Parents: He certainly tries his best to make his daughter happy: Comforting her with a song when she's scared, attempting to distract her after having caught her parents in a fight, and reassuring Octavia that he has no plans to abandon her when she voices her worries on the matter. That's not even including his Papa Wolf tendencies towards her.
  • Henpecked Husband: "Loo Loo Land" implies this is his relationship with his wife. Notably, while Stella is busy shouting loudly at Stolas for cheating on her with an imp, Stolas doesn't raise his voice to counter hers but rather meekly alternates between downplaying his actions and trying to calm her down.
  • High Collar of Doom: Appropriate for a high lord of Hell, he wears a long, high-collared cape. While it's patterned like a classical royal cape, the fluffiness of it also resembles a bird's plumage.
  • Hypocritical Humor: In "Loo Loo Land", Stolas chides Blitzo and Octavia to watch their language while in the first two episodes, the majority of his dialogue was a Cluster Bleep-Bomb and Censored for Comedy.
  • If It's You, It's Okay: He is a married man with a wife and daughter, but is constantly flirting and propositioning Blitzo, and "Loo Loo Land" has him call Blitzo "the only man who can fuck me!", which implies that he isn't usually into men.
  • Large and in Charge: Is twice as tall as Blitzo, who is of average human height. He is also one of the most powerful authority characters in the overall setting barring Lucifer, his family and the Exorcists.
  • Lean and Mean: Is impossibly thin and orders hits on politicians who say that global warming exists.
  • Marriage of Convenience: He never outrights states it, but when talking about his marriage in "Loo Loo Land" to Octavia, he heavily implies that he didn't marry Stella out of love.
  • Modest Royalty: When not performing his royal duties or posing for family portraits, Stolas is shown to be very casual and laid-back. He wears a simple bath robe and bunny slippers around the house, happily wears Loo Loo Land suveniere clothes at the titular theme park, and his Instagram shows him wearing casual everyday wear as often as he can. This causes a lot of friction with his Socialite wife, who wears a Pimped-Out Dress even at home, as she finds his lack of propriety to be "a goddamn embarrassment!"
  • Monochromatic Eyes: Zig-zagged. His four eyes are a solid red color, but when sufficiently excited or startled, his primary set of eyes gain a pair of little white pupils, though the eyes atop his head remain the same regardless.
  • Mundane Utility: The flashback that starts off "Loo Loo Land" shows that when he had the grimoire, he was quite open to using it for some personal fun when he didn't have a job involving it, such as teleporting himself and a young Octavia to the location of a dying star simply to act as a fitting backdrop for his lullaby to her.
  • Narcissist: His house has a number of portraits of himself scattered along the walls.
  • Nice Hat: He typically wears a uniquely designed hat that can be described as a combination of a top hat and a royal crown.
  • No Celebrities Were Harmed: Stolas' voice in the pilot is extremely similar to Anthony Head as proven in these clips.
  • Ominous Owl: Stolas is an owl demon, and is based on the likewise named prince of Hell listed in the Ars Goetia, who's frequently portrayed as a long-legged owl. Meanwhile, his dark plumage and white, heart-shaped facial disc seem mostly based on Sooty Owls, a pair of Australian Barn-Owl species.
  • Papa Wolf: Stolas is very protective of Octavia. Despite his own rather perverted nature, he threatened on Instagram that if anyone even thought inappropriate things about his daughter they would beg for death. In the "Loo Loo Land" episode, Stolas pretended to be helpless against the kidnapping attempts, up until one threatened his bonding with his daughter, at which point he petrified the imp with just a look.
  • Parents as People: While he genuinely tries to be a good father to Octavia, he's far from perfect, having to juggle his duties in Hell and his deteriorating marriage alongside that.
  • Pimped-Out Cape: Wears one that's trimmed with fur at the top.
  • Precision F-Strike: He yells "fucking" while talking to Blitzo during his obscene rant.
  • Red and Black and Evil All Over: The two most prominent colors in his appearance are red and black, and he's definitely not a good person, since he's willing to order assassinations with the explicit intent of causing the deaths of even more people.
  • Red Eyes, Take Warning: His eyes at all times are primarily red, and he's a prince of Hell who's implied to be rather high up on the totem pole when it comes to power, at least of the political kind. His eyes also glow a brighter shade of red when he's being passionate about something.
  • Rich Bastard: Blitzo calls Stolas a "privileged asshole", and between his sexual depravities and casually ordering the assassination of politicians he dislikes, it’s not hard to see why.
  • Shown Their Work: If not for certain...quirks, he could have easily been the real Stolas and no one would have noticed the difference:
    • He's a long-legged, owl-like demon with a crown on his hat. The demon from the Ars Goetia that he's named after is often portrayed in art as a long-legged owl wearing a crown.
    • The walls of his castle and corners of his balcony are decorated with the seal of the Ars Goetia demon he's based on.
    • Him being shown as a Caring Gardener and his mansion being filled to the brim with various Man Eating Plants coincides with the fact that in demonology he is stated to be knowledgeable about herbs and plants.
    • His bathtub is surrounded by moving constellations, and he shows Octavia a dying solar system during his song. The real Stolas teaches astronomy.
  • Shout-Out: His Instagram username might be a reference to Hoothoot, a species of Pokémon.
  • Single-Target Sexuality: It's implied that his marriage to his wife wasn't exactly based on love, meaning the only character he shows any attraction to is Blitzo.
  • Sophisticated as Hell: He sounds and acts like he has the proper amount of class his position demands... right up until he goes into an overly horny and very graphic rant about what he wants to do with Blitzo.
  • Sympathetic Adulterer: He suddenly found himself in love with Blitzo, after what it seemed like just a typical deal for the possession of the grimoire, despite or even thanks to being stuck in a rocky (at best) marriage. "Loo Loo Land" revealed his marriage with Stella was deteriorating long before he even met Blitzo, and he confesses to his daughter he did try to make it work with Stella for Via's sake, but he just can't fool his heart anymore.
  • Taken for Granite: Can do this to lesser demons with just a glare.
  • Too Much Information: Gives outright filthy descriptions of having sex with Blitzo as a closing statement whenever he calls him.
  • Villainous Friendship: Contrary to the pilot, Stolas and Blitzo are on surprisingly good terms with each other on the Instagram accounts, and Blitzo in the series seems more annoyed or exasperated by Stolas' pompous attitude than genuinely disturbed.
  • Villainous Widow's Peak: His heart-shaped facial disc creates this effect, with his darker plumage plunging to a sharp point between his lower set of eyes.
  • Wicked Cultured: A refined and aristocratic individual who's willing to order assassinations simply to help slake his loneliness. That's not to say he can't get crude, however, as shown by his phone calls with Blitzo.
  • Wicked Heart Symbol: His overly-amorous personality is complemented by a white, heart-shaped facial disc characteristic of Barn Owls.
  • Willfully Weak: In "Loo Loo Land" he requests I.M.P to serve as his bodyguards, despite being a demon prince even more powerful than Alastor. He does indeed almost get kidnapped several times, but if his frequent flirting with Blitzo (who is the one who pulls his ass out of danger most of the time), as well as him turning a would-be kidnapper to stone with just a gaze at the end of the episode is any indication, he probably just wanted an excuse to see Blitzo again.

"This song is called 'My World is Burning Down Around Me', it's by 'Fuck You Dad'. It's a band."
Voiced by: Barrett Wilbert Weed, Juliana Sada (Child)

Stolas's teenage daughter.

  • Affectionate Nickname: Her dad calls her "Via", "my little owlette", and "starfire".
  • Aloof Dark-Haired Girl: She's very sullen and moody, mostly as a way to attempt to cope with the chaos of her home life.
  • Brain Bleach: She calls for this on an Instagram post after witnessing her dad accidentally post a horny picture meant for Blitzo to his public account.
  • Bratty Teenage Daughter: She's something of a brat towards Stolas, being highly annoyed with his constant attempts at bonding with her. "Loo Loo Land" reveals that a lot of this stems from her feelings about her parents' deteriorating marriage.
  • Character Blog: She had an Instagram account called gothchk17. It originally went by another name but after the post in which Stolas shared her celebrating her birthday, it was changed. Unfortunately, the manner the art on Octavia's account was being used and how some people were addressing her were making things uncomfortable for the actual real life people running the various character accounts, in particular, the artist who made the pics. In response, all of Octavia's posts were archived and removed. While the initial explanation given for this decision was made in character via Instagram stories from both Octavia and Stolas, the actual people running the accounts apologized for causing a stir and gave proper explanations for what happened, further saying that they're trying to keep the accounts fun and urging people not to harass anyone for what transpired.
  • Collector of the Strange: Implied, at the end of the "Loo Loo Land", Octavia wants to go to Stylist Occult with Stolas, because they have “weird” taxidermy there. Stolas' subsequent instagram update shows her with said taxidermy, being quite happy holding it.
  • Cool Crown: She wears a small tiara over her beanie.
  • Cute Bookworm: In a gothic sense of cute, her Instagram account has books that she's currently reading.
  • A Day in the Limelight: Her debut is also her focus episode that deals with her strained familial relationship with Stolas.
  • Daddy's Girl: Is shown to be much closer to her father than her mother, even worrying that her father would abandon her more than the actual possible divorce her parents may get.
  • Early-Bird Cameo: Appears in a picture in the pilot.
  • Emo Teen: Played With. While she is angry with Stolas for cheating on her mother and throwing her home life into disarray and is embarrassed by his dorky personality, under the snarkiness her relationship with her father is actually very strong. In fact, her main fear is that he will run away with Blitzo and abandon her.
  • Foil: To Loona. Both are young goth teens with Daddy Issues (particularly, doting yet amazingly embarrassing dads who treat them like they're way younger than they are), but where Octavia is afraid of losing her dad, Loona has a very hard time even admitting she considers Blitzo to be her dad. Octavia is also quiet, moody, and prefers to keep to herself, while Loona is snarky, sassy, and doesn't hesitate to insult anyone who bothers her.
  • Furry Reminder: Her breakfast consists of eating "Greed Seed" out of her hand without milk.
  • Goth: She predominantly dresses in black, reflecting her moody side, outside of a larger version of the pink, star-covered dress she's worn since being a child.
  • Like Father, Unlike Son: A father-daughter example. While Stolas is shown to have an affinity for plants (having a garden he tends to himself and hallways full of carnivorous plants), Octavia seems to have a burgeoning fascination with animals, visiting Stylish Occult for their "weird taxidermy" and buying a fauna book there.
  • Limited Wardrobe: Played With, her dress under all her goth wear is the exact same style she wore as a little child, pink with stars, just without puffy sleeves.
  • Meaningful Name: Octavia is probably named after the minor planet called 598 Octavia.
  • Modest Royalty: As Stolas' daughter, she's technically a minor royal of Hell, although she dresses like a typical teenager, tiara aside.
  • Nice Hat: Octavia wears a black beanie with a small gold tiara on top.
  • Nightmare Fetishist: She has an interest in taxidermy.
  • Nostalgia Filter: Octavia initially believes that her parents' marriage was far happier when she was young and that it is falling apart now due to her father's affair with Blitzo, but Stolas implies that there was never any spark to begin with. Justified, as it is also implied they tried to hide it for her sake.
  • Ominous Owl: She's an owl demon like her parents, with her face and plumage reminiscent of Sooty Owls like her father.
  • Parental Abandonment: Discussed to be her biggest fear, as she is more attached to Stolas than she is to Stella. She worries that her dad would leave her behind, and Stolas assures her that that will never happen.
  • Parental Sexuality Squick: Gets annoyed with her dad's absent-minded hitting on Blitzo in front of her.
  • Phoneaholic Teenager: She's shown to be on her phone a lot in her dad's pictures on Instagram.
  • Ridiculously Cute Critter: Based on the flashbacks in "Loo Loo Land" and the baby pictures Stolas posts on Instagram, Octavia was an extremely adorable little owlet.
  • Shout-Out:
    • One of her father's nicknames for her is "Starfire."
    • The pink dress she wears with a yellow star pattern looks similar to Steven's shirt.
  • Sour Outside, Sad Inside: Though she acts like a stereotypical surly, brooding teenager, she's deeply upset at her parents' failing marriage and fears her dad will abandon her and run away with his new paramour.
  • Stepford Snarker: Her method for dealing with her family's difficulties and other problems she dislikes is by adopting a heavily snarky and sarcastic attitude, especially towards her father.
  • Strong Family Resemblance: Between her father and mother, Octavia gets most of her looks from the former. Her eyes are much more her mother's though, not least of which the fact that she only has two.
  • Symbol Motif Clothing: Stars, which goes with Stolas' being a master of astronomy and one of her nicknames being "starfire".
  • Troubled Teen: Her parents' dysfunctional marriage has done a real number on Octavia, enduring their fighting in the morning as though it was a regular thingnote . By the end of "Loo Loo Land", she confesses that she's worried that Stolas's affair would have him leave and she would never see him again.
  • Used to Be a Sweet Kid: She was fairly cute and well-behaved when she was a little girl. Years later of putting up with her parents' rocky relationship only soured her into an Emo Teen.
  • Why Did It Have to Be Snakes?: Octavia was deeply afraid of the Loo Loo Land clown Robo Fizz as a child, and that fear doesn't seem to have gone away even at 17, having a clearly negative reaction to the idea of having to see him again.
  • Wicked Heart Symbol: Far subtler compared to her father, but she possesses the same heart-shaped facial disc as Stolas. It's clearly visible as a child and when she's just waking up at the start of Episode 2, but made much less obvious due to her bangs and beanie covering the widow's peak that forms the top portion.

"You are a goddamn embarrassment! I'm not spending another moment looking at your pathetic, imp-sucking face!"
Voiced by: Georgina Leahy

Stolas's wife and Octavia's mother.

  • Ambiguous Situation: Let's just say, Stella isn't on-screen long enough to draw any definitive conclusions.
    • It's unclear if Stella's fury at Stolas' affair with Blitzo is purely due to class snobbery, or if she was already furious by the cheating itself and learning it was with an imp on top of that was further salt in the wound.
    • Did Stella notice Octavia walking into the room during her tirade against Stolas and simply didn't care, or did she honestly not notice Octavia and stormed out before she could find out? (It doesn't help that Octavia entered the room quietly outside both her parents' line of sight, and even Stolas didn't notice Octavia until Stella had already left the room.)
  • Art Evolution: Starting with the episode "Loo Loo Land", she's been given a different design and color scheme than how she was initially portrayed in the pilot.
  • Awful Wedded Life: Based on what Octavia expressed, Stella and Stolas can't stand each other anymore and don't bother hiding it. Stolas later admits to Octavia that their marriage has been falling apart long before he started cheating on her with Blitzo.
  • Bad Boss: During a fight with Stolas, Stella picks up an Imp servant by the horns and throws him at her husband, though it may be part of her Fantastic Racism/Classism.
  • Bad People Abuse Animals: As opposed to Stolas's Caring Gardener, when Stella learns of Stolas' affair with an imp, she's so furious that she throws several of his carnivorous plants around, causing the pots to shatter and leaving them sorry heaps on the floor.
  • Cluster F-Bomb: She goes on an expletive-riddled tirade against her husband when she discovers his infidelities.
  • Evil Brit: She's a powerful denizen of Hell with a British accent that's only been portrayed in harsh light.
  • Fantastic Racism: She's absolutely furious when she discovers that Stolas has been cheating on her with an imp of all things. She goes as far as to sarcastically suggest or accuse him of doing the same with their imp servant. As a whole, her anger towards her husband's infidelity seems to stem more from class discrimination and her concerns over the family's reputation than him being unfaithful.
  • Foil: To Lilith Magne. Both are members of Hell's Aristocracy with an absent presence in their daughter's lives. While Lilith is Happily Married to Lucifer, it is implied that Stolas and Stella never loved each other and are in a Marriage of Convenience. While Charlie is starving for affection from Lilith, Stella and Octavia were never close, with Stella never acknowledging Octavia's presence and Octavia more concerned with her relationship with her father than her mother.
  • Jerkass Has a Point: She's a heavily corrupt hell noble and an extremely neglectful parent, with her main problem about Stolas sleeping with Blitzo being that the latter is an imp, but she does have a point that sleeping around with other people, especially those of lower class, would negatively reflect on their whole family, including the daughter she doesn't show affection toward.
  • Kicking Ass in All Her Finery: A bit downplayed, but her furious rant at Stolas, with much throwing of plants and servants, is all done in an elegant white dress.
  • Light Is Not Good: Has white/pale coloring and attire, but has been portrayed to be neglectful to Octavia and violent when angry. Plus the fact that she's a member of demonic royalty.
  • Marriage of Convenience: Implied based off of Stolas' disinterest in her. He mentions 'trying' to love her to Octavia, but just being unable to truly commit to the marriage. In fact, during one of their fights, Stella's anger doesn't seem to be because Stolas was cheating on her so much as it was with an imp and that they did it in Stolas and Stella's bed. When Stolas tries explaining that it was unexpected and that he didn't have time to go to a motel, she expresses further anger more at that he considered going somewhere low class like a plebeian than about the affair itself. She ends the argument calling him an embarrassment, showing that all she cares about is how this affects their public standing.
  • Meaningful Name: Her name means "star" and her husband's powers are celestial.
  • Ominous Owl: Like her husband and daughter she's an owl demon, though a bit less blatantly ominous with the white coloring.
  • Parental Neglect: When Octavia cries for her parents as a child, Stella sends Stolas to calm her down to go back to sleep, and though it might have been simply a matter of it being Stolas's turn or him being better at that sort of thing, it bears mentioning that none of the pictures on Octavia's wall feature her mother. Octavia's presence also isn't acknowledged by Stella at all when she's screaming at Stolas and throwing things around. Though to be fair, Octavia entered the room outside Stella's line of sight, and Stolas didn't notice Octavia either until after Stella left the room.
  • Rich Bitch: She's a wealthy, powerful citizen of Hell, and she's not exactly a peach to deal with. The main source of her fury when she discovers Stolas's affair isn't so much about the act of cheating itself and more about how he slept with someone of lower status.
  • Socialite: Cultured, wealthy, Pimped-Out Dress, and very status-conscious. In the pilot, she learns of her husband's affair when the imp he slept with literally crashes her garden party. Stolas's Instagram also includes an instance of him attending one of her high society tea parties, and being bored silly. A dark take as her obsession with status is a huge part of her fury at her husband's affair, and is implied to be why she's not close to her daughter.
  • Spot of Tea: She's an Evil Brit and Rich Bitch who is shown having tea on at least two occasions. In the pilot, Blitzo crashes one of her garden parties where she and other high society demon ladies were having tea and cake. Stolas's Instagram also shows him attending one of her high society tea parties, and being bored silly by it.
  • Woman Scorned: She is shown to be extremely violent and loud when discovering that Stolas has been cheating on her with an Imp of all things.



    Mrs. Mayberry
Click here to see her when she was human 
"So that's why I'm here. To get my revenge."
Voiced by: Mara Wilson

A former teacher who ended up in Hell after a murder-suicide. She ends up conscripting I.M.P to murder Martha, her husband's mistress and the only survivor of said murder-suicide.

  • Amazing Technicolor Population: Becoming a demon turned her skin mauve.
  • Ambiguous Disorder: Something was clearly wrong with her mind before she died.
  • Burning with Anger: When she's ticked off, her body and eyes glow red and her hair sticks up while flowing in the shape of a flame.
  • Casting Gag: In life, she was a young blonde teacher who cared for and loved her students, similar to one Miss Honey (minus the psychotics, of course). Now, what movie is Mara Wilson most famous for starring in, again?
  • Chainsaw Good: During her rampage at her cheating husband and Martha, a chainsaw is heard over the computer as her students watch on in horror, implying that Mrs. Mayberry used one against her victims in addition to shooting them.
  • Cool Teacher: As a human, she was a friendly and sociable teacher who was close enough to her students that they often engaged in group singing, and was apparently open enough with her life that one student knew her husband's birthday. That said, the general reactions from said student (suggested to have been held back from graduating her class based on the Dunce Cap) subtly hint that, while she never got murderous before, she seemingly always had a temper, though that didn't keep her from being a good and lovable teacher normally.
  • Cute Monster Girl: Despite becoming a purple-skinned Big Red Devil-esque demon, she mostly retained her cute looks from when she was a kindhearted school-teacher, with her visual appeal getting an upgrade by having the lower half of her skirt torn off, showing her demonic yet decently-shaped legs.
  • Easy Road to Hell: She was a kind and loving person her whole life, before getting sent down to Hell for shooting her cheating husband and his mistress in a fit of rage, and then committing suicide. Justified by theology in that murder (regardless of the justification) and suicide are heavily damning sins.
  • Even Evil Has Standards:
    • She may be mentally unstable and has zero regrets about killing her adulterous husband, but she was genuinely horrified about traumatizing her former students by showing them her killing her husband, which was the reason she chose to kill herself.
    • A downplayed variant. During the party celebrating I.M.P fulfilling their contract for her, she admits that the Spoof Aesop Millie mentions that Moxxie apparently learned in which "killing people isn't that big a deal if they try to kill you back" is messed up. However, she then immediately shrugs it off, saying that she paid for it.
  • Famous Last Words: Her last words on Earth were to her students after realizing she killed her husband and his mistress in front of them, before shooting herself.
    Oh, dear God, what have I done? In front of you all? I'm so sorry, my children. Don't forget to work on your times tables. (BANG)
  • Freak Out: Despite appearing to be an all-around loving teacher, seeing her husband having sex with Martha broke her so much that her murder-suicide immediately tossed her into hell.
  • Hair-Trigger Temper: Her mental instability in life becomes an outright rage disorder in Hell, angrily snapping at anybody and anything that triggers her. It doesn't help that the woman her husband cheated on her with survived the Murder-Suicide and ended up being treated with sympathy and admiration, meaning her rampage was All for Nothing.
  • Humanoid Abomination: Her demon appearance is incredibly close to how she looked before death, with her simply taking on generic Big Red Devil traits while keeping her general body shape, clothing, and hair. Given examples from other Earth-born demons, her being a mostly good person who simply was heavily mentally unstable and only killing one person before dying resulted in her retaining most of her original human form.
  • Insane = Violent: She is shown to have been rather unstable mentally, and she immediately resorts to Murder-Suicide when seeing her cheating husband. In Hell, her violent tendencies are amplified to have her snap at anything that riles her up. That being said, she actually seems to have stabilized somewhat in the face of becoming a demon; she still has her violent and angry side, as seen during her meeting with Blitzo in the beginning, but in her defense, she did have cause to be pissed, given the circumstances, and she also seems a lot more well-adjusted in Hell than she was in life, and even seems to embrace how "messed up" hell can be in the end.
  • The Mentally Disturbed: While she spent most of her life appearing as a perfectly normal Nice Girl before she snapped, her twitching and trembling when one student reminds her that she forgot her husband's birthday shows she was already pretty mentally unstable, but did her best to keep it under control. Seeing her husband cheating on her is what broke her remaining sanity.
  • Murder-Suicide: When she catches her husband Jarold cheating with Martha via video chat, she immediately drives back home and shoots them both as well as attacks them with a chainsaw to some degree. Upon realizing what she had just done in front of her students via the still on video chat, she decides to shoot herself.
  • Nice Girl: She was incredibly cheerful in life and claimed that she was good all throughout it before the incident that led to her Murder-Suicide. She was also incredibly nice to her students. Sadly, she Took a Level in Jerkass after ending up in Hell, likely due to being bitter about the whole situation.
  • Pet the Dog: After the mission to kill Martha is successful, she joins the rest of I.M.P in congratulating Moxxie, appearing to be genuinely happy for him in sharp contrast to the perpetual rage that she was in earlier in the episode.
  • Red Eyes, Take Warning: Becoming a demon gave her red eyes that glow when she's mad, and she's a violently unstable woman with a short temper.
  • Stronger Than They Look: She has a negligible amount of visible muscle on her, and when alive had the looks and attitude of a harmless, albeit unstable, schoolteacher. However, when she enters a Tranquil Fury while going after her husband, she ends up tossing one of her students straight through the school roof, showing that even without the use of guns and chainsaws, she was somebody incredibly dangerous.
  • Took a Level in Jerkass: Following her Murder-Suicide sending her to Hell, she completely abandoned her old cheerful Nice Girl personality, becoming surly and letting her rage flow freely. Ironically, becoming a Jerkass seems to have actually mellowed out her old mental instability, as it now only flares up when she's mad rather than at random.
  • A Tragedy of Impulsiveness: She was seemingly a strait-laced Nice Girl her whole life...until she caught her husband cheating on her. After which she killed him, tried to kill his partner, and then killed herself all in front of her elementary school-aged students. This was apparently sufficient to damn her to Hell.
  • Tranquil Fury: After seeing her husband cheating on her, she goes silent as she leaves the school.
  • Unfinished Business: After finding out that one of the targets of her vengeful Murder-Suicide is not only still alive, but famous for surviving the ordeal, she hires I.M.P to finish what she started from beyond the grave.
  • Villain Has a Point: While it's largely defined by personal bias, Mrs. Mayberry is absolutely right in claiming that Martha is no hero, especially once we discover that she's a cannibalistic, Satan-worshipping serial killer.
  • Woman Scorned: When she found out her husband was cheating on her, she shot him and his mistress in a fit of rage. Then she hired I.M.P to finish off the mistress when she found out she survived.
  • Would Hurt a Child: While she did her best to teach and care for children, snapping after seeing her cheating husband made her fully willing to grab one of her students by the neck and launch them through the school roof into the atmosphere when they try to stop her. Thankfully, the child is shown alive later in the scene.

"Real or not though, people love me! Does anybody love you...Blitz-o?"
Voiced by: Alex Brightman

A jester demon who's in the employ of Mammon as a mascot and spokesperson. An animatronic replica of him known as Robo Fizz that Blitzo has a past with from his time as a clown appears in the episode "Loo Loo Land" as an attraction in the titular theme park.

Fizzarolli in general
  • Early-Bird Cameo: A picture of him, be it Fizzarolli or Robo Fizz, is shown to have been used for Moxxie's target practice on the I.M.P office wall in "Murder Family".
  • Happy Harlequin Hat: As a jester, Fizzarolli wears the hat typically associated with one.
  • Mascot: Fizzarolli and his likeness in general serve as the mascot for a variety of products sold by Mammon, ranging from breakfast cereal to beverages.
  • Monster Clown: Fizzarolli is a demonic circus jester.
  • The Rival: It's implied the real Fizzarolli was this to Blitzo, and the robot one definitely was when they worked together. Robo Fizz's barbs towards Blitzo focus largely on how he's more successful than Blitzo ever was as a clown.
  • Sell-Out: During the dialogue between Robo Fizz and Blitzo, the latter calls the real Fizzarolli a sell-out. Based on Fizzarolli's likeness being featured on products and as an attraction in Loo Loo Land of which all appear to be owned by an apparent character named Mammon, who's typically known in demonology as the personification/ruler of the sin of greed, Blitzo's comment appears to have some weight.
  • Wicked Heart Symbol: The demonic jester has a heart symbol on his forehead as well as a number of other hearts adorning his costume.

Robo Fizz specifically

  • Actor Allusion: This isn't the first time Alex Brightman played a stripe-covered singing demon-clown with stretchy arms that gets eaten by an otherworldly monster.
  • Armor-Piercing Question: Subverted. Robo Fizz attempts to do this by pointing out that people adore him, and asks if anyone loves Blitzo, who has shown to be a Stalker with a Crush and have signs of I Just Want to Be Loved. Blitzo gives him a quick and succinct "no" as a response before trying to gun down the demonic jester.
  • Asshole Victim: Robo Fizz is devoured alive by a giant dragon. It's hard to feel anything for him considering how many consider him a prick.
  • At Least I Admit It: Robo Fizz has no problem admitting to being a copy of the original Fizzarolli, as he is still just as popular as him who is, in turn, more popular than Blitzo who worked with him back then.
  • Beware the Silly Ones: Despite being primarily an entertainer, Robo Fizz easily tosses Blitzo around like nothing.
  • Blatant Lies: The song that Robo Fizz sings has him mention a number of things about Loo Loo Land, such as the absence of any copyright infringement at all. His actions however tell that he's obviously lying.
  • Bullet Catch: Robo Fizz catches a bullet Blitzo shoots at him with his teeth.
  • Continuity Nod: In episode 4, the markerboard inside I.M.P's meeting room has a doodle that laughs at Robo Fizz being eaten by a dragon.
  • Eaten Alive: The last we see of Robo Fizz is him being gobbled alive by a multi-eyed dragon ridden by Moxxie.
  • Electronic Speech Impediment: Robo Fizz's voice constantly glitches out, making him incredibly unnerving.
  • Exorcist Head: Robo Fizz's head can do this two different ways: the normal head spin-around 360 degrees on his neck way, and the head spin upside and around 360 degrees way.
  • Hostile Animatronics: Robo Fizz is an animatronic replica of the real Fizzarolli at Loo Loo Land. Upon spotting Blitzo in the tent, the robot immediately antagonizes the imp and the two soon get into a fight that ends up setting the entire theme park on fire.
  • Hypocritical Humor: During Robo Fizz's song about Loo Loo Land, he reiterates the point that there isn't any copyright infringement going on in Loo Loo Land. Immediately after saying so, he's shown ripping off the opening sequence of Charlie's song "Inside of Every Demon Is A Rainbow" from the Hazbin Hotel pilot. The piano set is the same and Robo Fizz practically copies Charlie's choreography and sings an almost exact copy of her lines.
  • It Can Think: Outside of some background hints, there is nothing suggesting that Robo Fizz has a mind of his own until he starts insulting Blitzo.
  • Jerkass: Robo Fizz's completely shameless about and outright reveling in how much of a ripoff Loo Loo Land is, both design-wise and money-wise, grabs some children during his song while calling them ugly before throwing them head-first back into their seats, and taunts Blitzo purely for the sake of being a malicious asshole.
  • Jerkass to One: While Robo Fizz is rather unpleasant in general, when it comes to Blitzo he's an utter bastard to the point of outright hostility, because of the history they share from Blitzo's time working at Loo Loo Land.
  • Laughably Evil: Robo Fizz's about on par with I.M.P when it comes to being both utterly depraved and absolutely hilarious.
  • Laughing Mad: When he's set on fire and his synthetic skin is burning off, Robo Fizz just laughs. When he continues his fight with Blitzo, his laugh plays repeatedly regardless of what he's doing.
  • Malicious Misnaming: Starts off just pronouncing Blitzo's name as it's spelled, but after Blitzo tells him that the "o" is silent these days, he instead pronounces Blitzo's name as it's spelled and with clearly malicious intent.
  • Meaningful Name: May or may not apply to the real Fizzarolli, but malfunctioning electronics (like the shoddily-constructed Robo Fizz) are known to spark, or "fizz." In combat, he also uses a Rolling Attack similar to a Spin Dash.
  • Out of the Inferno: Walks out of the ablaze Loo Loo Land, Robo Fizz's covering burning off to reveal his inner endo-skeleton.
  • Perpetual Smiler: Robo Fizz almost always has a smug, sharp-toothed Slasher Smile on his face, signifying both his utter confidence and the sadistic joy he takes in his job. It's especially notable as he's the only robot in Loo Loo Land capable of making other facial expressions, such as going "ooh", so his near-permanent smile is intentional on his part. It turns into a full-blown malevolent Slasher Smile after his face burns off, with it still never changing no matter what is done to him. It's to the point that him being Eaten Alive by a dragon is done while he's in the middle of laughing psychotically.
  • Red Eyes, Take Warning: As revealed when his Fizz-based covering gets burned off, Robo Fizz has glowing red eyes on his endo-skeleton. He's also at his most malevolently violent and destructive when they're showing.
  • Robot Clown: As an animatronic modelled after the real Fizzarolli who's a demonic jester, Robo Fizz is a robotic jester.
  • Robot Me: Robo Fizz is a robot version of the real Fizzarolli.
  • Rolling Attack: While it's not clear if the real Fizzarolli can do this, Robo Fizz is able to perform one similar to Sonic the Hedgehog's spin dash.
  • Rubber Hose Limbs: Robo Fizz at the very least has rubber hose-like limbs that often appear unjointed. It's unclear yet if this is also true for the real Fizzarolli.
  • Sexbot: A Freeze-Frame Bonus on one of the posters in Loo Loo Land featuring Robo Fizz reveals that the animatronic also has some sex providing functions.
  • Sexy Jester: Robo Fizz is described on background posters as being sexy, and also has Sexbot functions.
  • Shout-Out: Robo Fizz's Monster Clown attire, bouncy movements and squash-and-stretch action are reminiscent of rubber hose cartoons, while his spin-dash attack is similar to Sonic the Hedgehog's.
  • Super-Powered Robot Meter Maids: Robo Fizz is seemingly just a robotic circus clown and sexbot that's modelled after the real Fizzarolli, but not only does he apparently possess genuine sapience unlike the other robots, he is instilled with ridiculous levels of speed and agility, a high level of physical prowess, and an absurd amount of durability.
  • Swallowed Whole: This is how he's ultimately defeated at the end of "Loo Loo Land"; a dragon catches him when he was about to hit Blitzo with his spin attack and ate him in one gulp.
  • Token Robot: As of his introduction in "Loo Loo Land", Robo Fizz is the only sentient robot shown so far, with anything close being either barely functional animatronics or demons with a distinct technological theme.
  • Uncertain Doom: Robo Fizz is eaten alive by a dragon at the end of "Loo Loo Land". Since he's a robot it's unclear if this is necessarily fatal to him, and it's possible more of his model could be built. In any case a Robo Fizz appears briefly in the season trailer.
  • Villain Song: The song "Loo Loo Land" is Robo Fizz singing praise about the eponymous theme park.
  • Would Hurt a Child: Robo Fizz's a children's entertainer who has no qualms about picking his audience up and throwing them around like ragdolls with no regard for their safety. It's downplayed, though, as he doesn't deliberately go out of his way to hurt children, he just doesn't care if they get injured.

    Wally Wackford
"Name’s Wally Wackford, and I am looking for creative new people to exploit! I mean employ..."
Voiced by: Don Darryl Rivera

A recurring imp businessman with a very distinctive Southern United States accent who often has jobs involving selling things.

  • Ain't Too Proud to Beg: He outright admits that his Wacky Idea "Factory" exists so he can make money off people's ideas and inventions, and even emphasizes how desperate he is.
  • Alliterative Name: Wally Wackford
  • Bad Boss: He’d likely be a horrid boss if he actually had any employees. When trying to recruit Loopty and Lyle to work for him, he explicitly says he plans to exploit their talents for his benefit, and he states in his commercial that he fully intends to take all the credit and profit from others’ ideas.
  • Dastardly Whiplash: While far from the most evil character in the show, he’s a shifty and duplicitous man with a black top-hat and curly mustache.
  • Expy: His name, attire, eccentric personality, and mannerisms hearken to Willy Wonka.
  • Freudian Slip: In his attempt to hire Lipton and Loopty for their robotics skills, he says he looks for “people to exploit”, before backpedaling to say “employ”.
  • Hoist by His Own Petard: He originally had a modestly paying job at Loo Loo Land, but he got a bit too greedy and tried making money on the side by selling "inconvenient" torches. Said torches end up accidentally burning down the park, putting him out of a job and forcing him to set up a sales business out of desperation for ANY money.
  • Laughing at Your Own Jokes: He makes a joke about Blitzo’s operation being “holey” in regard to both their recent encounter with angels and that other demons continue to smash through the office walls. Wally’s rolling around on the floor in laughter and even repeats the joke, though no one joins him.
  • Recurring Extra: He has appeared in a number of episodes.
  • New Job as the Plot Demands: A fully justified example. He originally sold "inconvenient torches" at Loo Loo Land, but after he accidentally burns down the park with said torches, he was forced to set up his own sales business where he desperately begs people to let him make money off their ideas.
  • Verbal Tic: Highlighting his distinctive Southern accent, he has a tendency of saying "I say, I say" or some similar variation of it in a manner similar to Foghorn Leghorn.
  • Villain in a White Suit: He wears a fancy, mostly-white ensemble, but he’s more a nuisance than an actual villain.

    Verosika Mayday
Click here to see her human disguise 
"They let me out because I'm still famous, and rehab is for sad, loser wash-ups. So your sister says hi."

A famous succubus popstar that Blitzo once dated in the past.

  • The Alcoholic: Is frequently seen drinking from a flask in "Spring Broken", and it's mentioned that she just got out of rehab. Said flask becomes a Chekhov's Gun when the hellish drink turns a fish into a monster.
  • Ambiguous Situation:
    • It's not clear if Blitzo was involved with her romantically before or after she became famous. When I.M.P brings it up, Blitzo just dodges the question.
    • It's never explained how she's able to travel to the human world to tempt humans into lustful sinning, whether it's a magic artifact like I.M.P, inherent succubus powers, being handled by the company hiring her, or some other method for entering the mortal realm.
  • Bare Your Midriff: The outfit her human form wears exposes the upper half of her waist.
  • Beauty Mark: She has a heart-shaped mole under her right eye. She retains this in her Human Disguise.
  • Charm Person: She, along with her fellow succubi and incubi, are able to magically enthrall humans to become sexually obsessed with them, which is represented by clouds of hearts that act similarly to Bishie Sparkles. She personally utilizes it in a Magic Music manner, infusing the charm spell into her songs in order to enthrall entire crowds at once. That said, it only works on humans, as when Josh the incubus tried to charm Loona, she shrugged it off, punched Josh in the face, and walked away.
  • Dark-Skinned Blond: Her Human Disguise is an Ambiguously Brown woman with long blonde hair.
  • Didn't Think This Through:
    • Verosika and her crew entice an entire concert crowd into an orgy to win the bet against Blitzo. Except they wind up getting arrested by the police for public indecency, whereas Blitzo and his crew got away scot-free with wanton murder because they stuck to both stealthily doing so and making sure to Leave No Witnesses.
    • She threw her flask of Beezle-juice in the ocean, forgetting that alcohol from Hell could lead to nasty side effects in the human world.
    • Her trying to blackmail I.M.P over making a clear violation of the masquerade by killing a giant fish monster in broad daylight backfires, because the direct cause of the monster is Hell-based alcohol that came from a flask which is quite clearly hers. This allows I.M.P to blackmail her instead.
    • Her counter-blackmail attempt by mentioning I.M.P being undisguised among humans falls flat because their chosen avenue for the Demon Duel was a beach full of drunk-out-of-their-minds humans that repeatedly mistook them for everything except demons.
  • Embarrassing Tattoo: She has a heart tattoo with Blitzo's name on her right shoulder, but it's been crossed out.
  • Even Evil Has Standards: Played for Laughs. When her and her posse are surrounded by police at the end of "Spring Broken", she tells them "alright sluts, get ready to suck a lot of pig-dick". They groan in response.
  • Even the Girls Want Her: Par for the course being a succubus, but women cheer for her as much as men do and get just as into her song "Vacay to Bonetown".
  • Evil Diva: A hypnotic pop star who is also a demon from Hell.
  • Evil Is Petty: She steals I.M.P's parking spot and has her entourage harass Moxxie, solely to piss off Blitzo. During her concert in the human world, she even puts "Fuck You, Blitzo" on the screen, knowing he's probably there and watching.
  • Fashionable Asymmetry: Her regular dress has different markings (X and O) across the breasts, while in her human disguise she wears a top that leaves one shoulder bare, a skirt that shows off more of her left leg than right, and has a star above the left hip.
  • Horny Devils: She and her entire business serve as succubi, which are sex-providing demons. Verosika herself incites lust in people by singing onstage as a popstar.
  • Hot as Hell: She's a demon with one of the sexiest designs among the cast and an incredibly sexual personality, quite fitting for a literal succubus.
  • Human Disguise: Much like Loona, she's capable of taking on a more human appearance while on Earth. She uses it while onstage to incite ravenous lust in a Spring Break crowd.
  • Leitmotif: A dark, aggressive-sounding EDM tune plays whenever she's on screen.
  • Long Hair Is Feminine: Her already feminine looks are added to by having hair so long and voluminous that it looks more like a mane.
  • Malicious Misnaming: Pronounces the "O" in Blitzo's name, despite him wanting the "O" to be silent. Considering she's an abrasive ex-girlfriend, she's doing it just to get him angry.
  • Morphic Resonance: She retains her distinctive heart-shaped Beauty Mark and pink Skunk Stripe when in her Human Disguise.
  • Ms. Fanservice: Being physically attractive and sexually alluring comes with being a succubus, and boy does the show make that very clear. Her attitude is near-permanently sultry and sensual even when acting as an insulting bitch, she's one of curviest and bustiest females among the entire female cast, and every one of her outfits is deliberately designed to bring focus to her sexy body.
  • Multicolored Hair: Her hair is a mix of light pink and regular pink, the latter color present on her forehead and in a large Skunk Stripe that runs down her back.
  • Pink Is Feminine: She is one of the most feminine, and overall womanly, demons in the series, and not only is her hair a blend of two pinks, her very skintone is a very dark pink bordering on the regular demonic red.
  • Rape Is a Special Kind of Evil: While the tone of the story means their actions are played as Black Comedy Rape, the fact Verosika and her crew assault Moxxie in a way that's implied to be sexual, along with using their Charm Person powers on humans to coerce them into sex regardless of if they would actually consent otherwise, is used to portray them as morally worse than I.M.P and deserving of being blackmailed by them, even though I.M.P are technically more villainous since they actually kill people, innocent folk included.
    • Of course, if Blitzo is accurate about Succubi being asymptomatic carriers of dangerous sexually-transmitted diseases, that causes far more painful and unjustified deaths in the long run,
  • Really Gets Around: Unsurprisingly for a succubus, she's heavily implied to be very promiscuous.
  • Rich Bitch: She's a wealthy pop star with a nasty attitude who uses her influence in Hell to get whatever she wants.
  • Screw the Rules, I'm Famous!: She says she got out of rehab early by virtue of being a famous singer.
  • Statuesque Stunner: To complement her attractive Horny Devil appearance, Verosika is taller than even Loona, with Blitzo's head barely reaching her stomach.
  • STD Immunity: If some of Blitzo's insults towards her and her entourage are him being Brutally Honest and not just trying to rile her up, she and her group heavily avert this and are utterly riddled with numerous venereal diseases, though there's some implication that being sex demons makes them unaffected by the worst aspects, simply acting as carriers for spreading them.
  • Villain Song: "Vacay to Bonetown", which also appears to be Mind-Control Music. It's a not-very-subtle song about Intercourse with You, which gets the humans who listen to it very horny.
  • Wicked Heart Symbol: Befitting for a lust-inciting succubus, she has a number of heart imagery both on her person and the accessories she dons. To name just a few among the many seen on her, she has a heart-shaped Beauty Mark, the tip of her tail is shaped more like a heart rather than a stereotypical spearhead, and she has a pair of glasses with hearts on the lenses.
  • Winged Humanoid: She and her fellow succubi and incubi have noticeable bat wings.
  • White Hair, Black Heart: Downplayed, Verosika's hair is light pink and while she's a grade A jerkass, she at least has understandable reasons for being angry at Blitzo.
  • Your Mother: When she mentions that rehab is for "sad, loser wash-ups", she acidly tells Blitzo that his sister says "hello", likely trying to rile him up.

Click here to see his human disguise 
"It's cool, her beef ain't mine. I'm not paid enough to care."

A hellhound who works for Verosika as her bodyguard.

  • Ambiguously Bi: Working as a bodyguard for a succubus and her group who don't sexually discriminate, he sometimes becomes part of their escapades despite having a girlfriend. Although Played for Laughs, Episode 3 ends with a scene where the group is getting ready to have sex with a bunch of cops, mostly male, and the group is only slightly annoyed including Tex. Whether this means he has sex with men and women from personal taste or "just business" is unknown.
  • Anti-Villain: He's quite friendly, even towards I.M.P after they meet. The only time he does something actively antagonistic is when he makes a thinly-veiled threat towards Blitzo, and that was only because Blitzo was bothering Verosika. Interactions between Vortex and Loona on Earth also establish him as doing this because Verosika is paying him to do it, and that it's Nothing Personal.
  • Badass Baritone: Has a booming deep voice and is a bodyguard who protects his boss at all costs by knocking people out with a single punch.
  • Bare Your Midriff: Wears a small loose-fitting black tattered tank top and thin-crotched hole-filled pants that combine to expose his stomach. In hellhound-form it only provides a sliver of midriff, but the slight differences in pelvis and leg structure when taking human form makes his pants go even lower, exposing more of his belly. Unlike Loona, he never exposes his navel area.
  • Bouncer: He works for Verosika as the typical celebrity protecting security guard. He provides protection for the pop star from unruly fans and anyone in general who maybe perceived as a threat.
  • Chick Magnet: He has a girlfriend, Loona develops a crush on him without them even talking to each other, and is part of a group of demons who make a living inducing lust in and having sex with people, both women and men.
  • Cute Little Fangs: As to be expected of a hellhound, he has four prominent fangs, which are still present even in human form. While he sometimes bares them to invoke Scary Teeth, most of the time he exposes them when acting silly or being friendly.
  • Dark Is Not Evil: He has a predominantly dark color scheme and dresses mostly in black, but he's very friendly and polite, along with not doing anything to display him as morally corrupt like his employer or I.M.P.
  • Ear Notch: He has a few small notches in both ears.
  • Face of a Thug: While he looks intimidating and even menacing in both his natural form and his Human Disguise, he's a chill, friendly guy.
  • Friendly Address Privileges: He lets his friends call him "Tex".
  • Handicapped Badass: His left eye may be scarred over and blank-white-blind, but that does nothing to prevent him from being an effective bouncer and bodyguard for Verosika, knocking out and dragging away a Loony Fan using just one hand.
  • Hellhound: He's a dark-furred wolf hellhound just like Loona which is what immediately attracts her to him.
  • Heroic Build: Although "heroic" is a bit of a stretch, he has a muscular build, and is pretty pleasant for a man in his profession.
  • Human Disguise: Has one like Loona and Verosika, to protect the latter from any overly horny humans.
  • Morphic Resonance: His Human Disguise retains the dark fur colorization of his hellhound form by being a black man. He also retains his tattoos, scarred eye, and ear notches in his disguise.
  • Nice Guy: Especially in comparison to Verosika, he's very nice to Loona and invites her to his girlfriend's parties so she can make some friends. He's also polite to Blitzo even when the latter remains rude to him.
  • Noble Wolf: He's a wolf-looking hellhound who is very protective of his boss and is very kind and easygoing to others, even her enemies.
  • Nothing Personal: He holds no personal animosity towards any of the main cast, saying that Verosika's personal beefs and feuds don't concern him because he's not paid enough to care. Vortex also ends up going so far as to invite Loona to a party his girlfriend plans on throwing. That being said, Vortex will still defend Verosika because he's being paid to defend her.
  • Oblivious to Love: Played With. He's seemingly unaware that Loona has a crush on him, likely due to already having a girlfriend, though he may actually be feigning it as a means to let her down gently.
  • Punch-Clock Villain: He's only working as Verosika's bodyguard because she quite literally bought him for that exact purpose. He otherwise doesn't care about her desires or interests, and gets along quite nicely with people that Verosika hates because she doesn't pay him enough to care about her grudges.
    Vortex: Oh hey, you're the hound working for my boss's freaky ex.
    Loona: Yeah. Sorry if that's weird.
    Vortex: It's cool. Her beef ain't mine. I'm not paid enough to care.
  • Red Eyes, Take Warning: Downplayed. He has red eyes in both his hell hound and human forms, and as Verosika's hellhound bodyguard he's not a person to mess with, but he's generally a nice guy, especially in comparison to his boss.
  • Rugged Scar: Has a scar over his left eye, and it simply makes him look even more badass and attractive.
  • Scary Black Man: Downplayed with his human disguise. While he's tall, intimidating and heavily scarred, he doesn't seem to go out of his way to scare people. The most he does is rough up people who get too close to his boss.
  • Token Good Teammate: While his boss and co-workers are all various forms of unsavory, he's far more pleasant, coming off as a Punch-Clock Villain at worst. He strikes up a genuine friendship with Loona (while also seeming oblivious to her rather obvious crush on him) and he offers to let her come along to a party so she can make friends.
  • Top-Heavy Guy: He has a buff and well-built upper body, but regardless of what form he's currently in, his pelvis and legs are absolutely tiny by comparison.

    Loopty Goopty
Click here to see him when he was young and human 
"I am eccentric and must therefore do eccentric shit!"
Voiced by: Brandon Rogers

An eccentric robotics inventor who ended up in Hell after being accidentally turned old from a machine that he and his business partner created and dying from a heart attack. Upon arriving in Hell, he immediately hires I.M.P to kill his business partner who survived the accident and became the sole beneficiary of their technological empire.

  • Ambiguously Gay: In the cut to how he died, he slaps Lyle's ass. He never shows any form of affection, lustful or otherwise, to anybody else of either gender in the entire episode. Especially notable at the end, where after being reunited with Lyle in Hell, he drops the fake hatred and resumes acting happily chummy towards his partner.
  • Badass Mustache: In life when he was originally young, he had a heroic-looking mustache that matched the super heroesque front which concealed his actual sinful nature. When he became a demon, his mustache became more sinister looking to match his appearance of when he died and to properly reflect his evil character.
  • Berserk Button: A downplayed example, but he reacts with a sneering correction when Blitzo accidentally calls him the wrong name.
  • Big Red Devil: What little of his skin visible in his demon form is red.
  • Card-Carrying Villain: Refers to himself as “dastardly inventor of all things loopty and goopty” and freely admits he usually tested his inventions on the poor.
  • Cloudcuckoolander: He deliberately invokes this mentality, with him considering his status as already being a kooky and deranged robotics inventor to make it mandatory that he play it up by acting like an eccentric bastard, doing crazily random shit like breaking down walls to enter a building instead of using the door just because it's expected of him.
  • Combat Tentacles: His demon form comes equipped with four retractable Doctor Octopus-like metallic tentacles, which he can use in a number of ways, such as wrapping into a ball to smash through walls, quickly move around better than if he used his legs, and potentially torture people with various implements while leaving his hands free.
  • Dastardly Whiplash: As a demon, he's depicted as a typical top hat wearing villain with a Sinister Schnoz and a curling black moustache.
  • Evil Is Hammy: He is very upfront about his eccentricities, and milks it for all he's worth, with every word out of his mouth being loud and dramatic, while every movement he makes and action he takes is excessive and absurd, all of which is for the sake of maintaining a memorable image. He dials it up when mentioning his evil deeds, going Cold Ham while casually mentioning how he normally used the poor in his often-lethal experiments and when smugly expressing his completely false plans to torture Lyle in Hell.
  • Evil Is Petty: He ordered a hit on his business partner because Lyle survived the accident that killed him, and took over the technological empire that they both built. He didn't like the idea that with him no longer around to share it all with, Lyle would make all the money in the world, becoming the fourth trillionaire, and get all the credit. Subverted in the end, as it turns out he actually wants him in Hell because he missed his old friend, and knowing he'll end up in Hell sooner or later, he lied and tricked I.M.P into believing he was petty enough to hold a grudge for such a minor thing so that the guy would die and join him within a day.
  • Evil Old Folks: Played With. In life, Loopty was an inventor who often immorally tested his creations on the poor. Thanks to an accident with one of his inventions however, he was rapidly aged into an old man and shortly died from a heart attack. He ended up in Hell for his sins, and he's noted as looking very old in his demon form.
  • Eye Glasses: The goggles he wears as a demon emote.
  • Fat and Skinny: In his demon form (as well as his form just before dying), he is the "Skinny" to Lyle's "Fat".
  • Formerly Fit: Before his Rapid Aging he had a well-built muscular body. Afterwards all of his muscle atrophied in an instant, turning him rail-thin, which is reflected in his demon form.
  • Fountain of Youth: Loopty and his business partner, Lyle, created a machine called the De-age-ifier whose intended purpose was to stop or reverse the aging process. Unfortunately, it was accidentally set forward and instead rapidly aged both of them.
  • I Was Quite a Looker: The flashback to his time in the living world showed him at first to be quite dashing with a Heroic Build. However, when the experiment goes wrong and Rapid Aging ensues, he becomes sickly, decrepit, and unhealthily thin. That said, his demon form dials the aging back somewhat, making him look roughly as if he’s between those two stages of aging, still not a pinnacle of attractiveness anymore but nowhere near as disturbingly freaky as his pre-death human appearance.
  • Laughably Evil: He proves to be very funny from the moment he is introduced, especially with his hammy and overly dramatic recounting of how he died and why he's ordering a hit on Lyle.
  • Lean and Mean: He's an utterly unrepentant Mad Scientist who regularly used poor people for his experiments, and while he originally had a hunky body, his case of Rapid Aging caused him to become Nothing but Skin and Bones before his death, which is reflected by his demon form being close to a Noodle Person.
  • Only in It for the Money: Everything he and Lyle did was because of this, and had built a technological empire over the lower class which they experimented on. Their purpose for the de-age-ifier machine was to save the three trillionares in the world, and they were hoping to follow suit. When Loopty died, the elderly Lyle would be the sole owner of their business and would become the fourth trillionare.
  • Professor Guinea Pig: He and Lyle tested their Fountain of Youth machine on themselves.
  • Rapid Aging: Thanks to their invention, the De-age-ifier, being accidentally set forward, Loopty and his business partner Lyle were rapidly aged into old men. In the process, Loopty died from a heart attack.
  • Rhyming Names: His name is Loopty Goopty, and fitting for the goofiness of both the name itself and how it rhymes, he's very eccentric and quite physically and verbally bombastic.
  • Rich Genius: He and Lyle built a technological empire together with their inventions which made them filthy rich.
  • Shout-Out: He has mechanical tentacles on his back, much like Doctor Octopus, and his question-mark logo resembles that of The Riddler.
  • Sinister Schnoz: As an effect of the accident in which the De-age-ifier rapidly aged him into an old man, his nose became extremely thin and elongated. When he went to Hell and became a demon, his nose retained this shape and now best reflects his actual villainous nature.
  • Villainous Friendship: It's revealed that he lied to Blitzo about wanting Lyle dead to torture him for an eternity. He just wanted to be reunited with his best friend.
  • Younger Than They Look: As a result of the De-age-ifier accident which rapidly aged him into an old man, he's actually much younger than what he appears to be and technically died and went to Hell at a chronologically younger age.


    Eddie (Pilot Spoilers)
Voiced by: Richard Steven Horvitz (English), Harry Botinelly (French)

An extremely mean kid that Moxxie accidentally shot on one of I.M.P's jobs.

  • Asshole Victim: He's a foul-mouthed brat who was one of I.M.P's targets. By the time he's finished being a little asshole to everyone in I.M.P, it comes as a relief when Blitzo and company are given the go-ahead to kill him.
  • Bratty Half-Pint: This kid has one hell of a mouth on him, insulting everybody in I.M.P in ways that really get under their skin. It just makes them even more eager to kill him and mutilate his corpse after being given the go-ahead from their client.
  • The Cameo: Has a brief appearance in Holidaze, reacting to Jangle's ineffectual attempt at scaring him with a kick to the shins.
  • Childish Tooth Gap: To further emphasize that he's a child, Eddie has a noticeable gap in his teeth. Other than one moment where he's inconsistently depicted with buckteeth instead, he's depicted with this throughout the pilot.
  • Death of a Child: He is brutally murdered at the end of the pilot.
  • Death Seeker: He initially pretended to be paralyzed so I.M.P wouldn't kill him. Only to get so sick of listening to them all the time that he actually wants to die just so he doesn't have to listen to them. Though he might not have been serious given his expression when Loona says he was their actual target.
  • Did You Just Flip Off Cthulhu?: He initially pretends to be paralyzed, but has enough of the imps' arguing and chews them all out, not caring if they kill him.
  • Dirty Kid: An implied version. During his takedown of the I.M.P crew, Eddie mockingly calls Millie "a slut" and attempts to hurt Moxxie's pride by implying that he has a small penis.
  • Famous Last Words: When Loona tells the rest of the imps that the kid is the target.
    Eddie: Me?
  • From the Mouths of Babes: For a kid who doesn't appear to have started going through puberty yet, he's awfully foul-mouthed and aware of a lot of sexual subjects.
  • Hate Sink: Once he actually gets to speak, he's made to be as annoying and despicable as a normal human child can be, insulting every one of the main characters in ways that seriously piss them off. All so that it would be VERY satisfying when I.M.P murder him and desecrate his corpse after learning he's their actual target.
  • Jerkass: Eddie is a bratty, smart-mouthed little punk who is even worse than Loona in the jerk department.
  • Jerkass Has a Point: Zigzagged. While he's meant to be absolutely intolerable, he's technically not wrong when he gives each member of I.M.P brutal reminders of how horrible they are as people. But, he also goes out of his way to level petty insults at them, such as calling Millie a slut and refusing to talk to Loona because she's a dog-person.
  • Killed Off for Real: The pilot ends with him shot (again), brutally dismembered, stuffed into a bag piece by piece and given back to his mother.
  • Kindhearted Cat Lover: An inversion. Eddie states that he's a "cat person" but is a despicable brat.
  • Laser-Guided Karma: His tirade against the main characters bites him in the ass when it turns out he is the target after all, which naturally leads I.M.P to brutally murder and dismember him. Granted, they were probably going to kill him anyway once the word got out but he certainly didn't do himself any favors by being such a little asshole.
  • Nice Hat: A blue cap he wears backwards.
  • Noodle Incident: What exactly did this kid do to warrant somebody in Hell putting a hit out on him?
  • "The Reason You Suck" Speech: He ends up giving a scathing one to just about everyone, except Loona for the reason being that he's a cat person and doesn't talk to dogs (though he says it in a way that's clearly meant to be offensive). This ends up backfiring as the crew deems him an asshole and offs him the second they get the word that he was the intended target after all.
  • This Is Gonna Suck: Though it's blink and you'll miss it, after hearing he was I.M.P's target after all, just before he gets shot he dons an expression that just says, "Well, shit".
  • Youthful Freckles: He has noticeable freckles that remind the audience that he's still a child.

    Martha and her Family (Episode 1 Spoilers)
"I just hope that sick woman finally found peace. "
"Whatever it is… They’re gonna be tomorrow night’s dinner!"
"It’s nice to have a new critter to play with."

Martha voiced by: Jerick Hoffer (Credited as Jinkx Monsoon)
Ralphie voiced by: Maxwell Atoms
Children voiced by: Juliana Sada and Dashiell McGaha-Schletter

A woman who was considered a hero after she survived being shot by Mrs. Mayberry, alongside her loving family. The mother's actual personality is... far less morally upstanding in reality, and that's not even getting into their family pasttimes

General Family Tropes
  • Asshole Victim: All of them are revealed to being psychopathic Satanic cannibals. Martha gets her comeuppance by having her eye shot out her skull, while Ralphie and the kids are (supposedly) blown up by the police.
  • Ax-Crazy: The whole family, once their true nature is revealed, are shown to utterly revel in murdering and eating people before using their corpses as decor, making their utter lack of sanity quite clear.
  • Big, Screwed-Up Family: They initially seem like a normal and wholesome family unit, but it turns out they're actually a bunch of mentally deranged monsters.
  • Bitch in Sheep's Clothing: They all put on the image of being a wholesome and normal country-side family, but not only is Martha a serial-cheater against her husband, the family as a whole are psychotic murderous Satanic cannibals.
  • Cannibal Clan: They secretly are a family of cannibals who like to kill people in order to eat them and use their leftover body parts as home decoration.
  • Even Evil Has Loved Ones: The family overall seems to genuinely love each other, with Martha and Ralphie being Happily Married despite Martha's Really Gets Around status, and the children utterly adoring their parents.
  • The Family That Slays Together: They're a loving family that consider murder, cannibalism, and Satanic Human Sacrifice to be fun pasttimes.
  • Game Face: They start out wearing faces that make them look normal and somewhat cute, but shortly after the reveal of their evil, said faces gain glowing red eyes, mouths full of monstrously sharp teeth, and a propensity for smiling psychotically.
  • Hollywood Satanism: Clearly worship Satan via Human Sacrifice, but are neither too knowledgeable of how Hell actually works nor too keen on going to Hell yet.
  • Horrifying the Horror: I.M.P are literal demon assassins born and raised in Hell, but this family still has them running for their lives.
  • Red Eyes, Take Warning: Both Martha and the daughter notably have red irises, and all except Ralphie have them glow brightly after revealing their true nature.
  • Scary Teeth: They initially are shown with normal teeth, but after showing their true colors, they switch to having mouths filled with sharp fangs.
  • Slasher Smile: After revealing their true selves, all of them frequently display incredibly psychotic smiles as they have fun hunting down the imps.
  • Unholy Matrimony: Martha and Ralphie are a Happily Married couple, and both are vile, cannibalistic, Satan-worshiping murderers.


  • Boom, Headshot!: She ends up biting it by way of Moxxie shooting through the back of her skull, destroying her brain and popping out an eye.
  • Evil Laugh: She lets out an extremely menacing cackle while chasing after Blitzo. She lets out another right before trying to blow Blitzo and Millie's brains out in order to send them back to Hell.
  • Eye Scream: Her eye pops out when Moxxie shoots her.
  • Famous Last Words: "Oh. Shit... Well, I'll just shoot ya in yer smartass mouth!"
  • Hair of Gold, Heart of Gold: Subverted. She has blonde hair and puts on a fake Southern Belle persona, but underneath it all, she's an adulterous, Ax-Crazy psycho that raised her children up to be just as terrible as she is.
  • Hate Sink: Fake Nice Girl persona aside, there's really nothing likable about her from what we've seen in the less than 13 minutes of screentime she had. Even her loving marriage to Ralphie is undermined by her cheating ways.
  • Hypocrite: She calls Mrs. Mayberry a "sick woman" when she is being interviewed, while being a crazy, cannibalistic Satanic worshiper in private.
  • I Have a Family: It's not her but Jarold who invokes this trope. When Mrs. Mayberry discovers Martha having sex with Jarold and shoots her, he yells "Oh, God! What have you done? She had a family!" Mrs. Mayberry responds "We could have had a family!" before shooting him as well.
  • Impossible Hourglass Figure: Complete with large, Gainaxing breasts and Hartman Hips.
  • Karmic Death: After ruining Mrs. Mayberry’s marriage and becoming a celebrity for surviving the resulting attempt on her life, she finally gets what’s coming to her when Mayberry hires I.M.P to exact her revenge from beyond the grave and finish the job.
  • Ms. Fanservice: She's quite attractive and is seen in revealing work-out gear at one point. She also Really Gets Around.
  • Not Quite Dead: She survived being shot by Mrs. Mayberry and got praise for it. It's the reason why I.M.P comes after her to kill her for real.
  • Really Gets Around: Despite being Happily Married, she still has affairs with at least two other men. It's unknown whether or not Ralphie knows this, but since the entire family is complicit in murder and cannibalism, it probably wouldn't be an issue.
  • Scars Are Forever: Depending on how long ago Mrs. Mayberry tried to kill her, she never fully healed her injuries, since she still has her bandages from the hospital.
  • Southern Belle: She pretends to be one, but the fact that she sleeps with a married man in the beginning of episode 1 tips the viewer off immediately that she isn't a good person. The second half of the episode reveals that she's actually an Ax-Crazy psychopath and so are her husband and children.

Ralphie and the kids

  • Ambiguous Situation: It's unclear if Ralphie is aware of Martha sleeping around or not.
  • Badass Normal: In contrast to Martha who consistently has Blitzo on the run, Millie manages to lure Ralphie into an ambush and turn the tables on him. He's still able to out fight and knock her out.
  • Enfant Terrible: The kids are just as invested in murder and cannibalism as their parents, and also like making people into "pets" that they "play with" by skinning and mounting them or turning them into "toys".
  • Eyes Always Shut: Whether in normal father mode or psycho mode, Ralphie never opens his eyes.
  • Gold Tooth: Ralphie has a single gold canine on his upper jaw.
  • Hair Color Dissonance: Ralphie's hair is brown, but looks more auburn in some shots.
  • No Name Given: Unlike Martha and Ralphie, the kids are never named, with the credits simply listing their voice actors under "Children".
  • Shout-Out: The son's design makes him look like he came out of Captain Underpants.
  • Uncertain Doom: While they seem to have died when their house blew up at the end of the episode, we never actually see their bodies. Furthermore, Moxxie straight-up told them he was going to call the police, meaning they might've fled their home before it exploded.
  • Unmoving Plaid: The plaid pattern on Ralphie's shirt never changes no matter how he moves.

    Lyle Lipton (Episode 4 Spoilers)
Click here to see him as a demon 
"I’ve never wanted to die more than I do now!"
Voiced by: Michael James Ruocco

The business partner of Loopty Goopty, who survived being accidentally turned old from a machine that killed his business partner. He becomes I.M.P's target as issued by Loopty.

  • The Anti-Nihilist: Though he was a Death Seeker most of his debut episode, seeing I.M.P and C.H.E.R.U.B, literal angels and demons, in a gunfight over his life made him believe that his life must have meaning. Plus, he remembers he's still rich, so he can just "buy all the things". He does also realise that he must cherish his life since everybody only gets one, but that's quickly subverted with the knowledge that the afterlife exists.
  • Ain't Too Proud to Beg: Lipton is not too happy with C.H.E.R.U.B’s repeated attempts to convince him to keep on living and desperately pleads them to let him die.
  • Alliterative Name: Lyle Lipton.
  • Child Hater: He's not too fond of teenagers either, though he's not above finding childlike joy touching. If only to acknowledge their innocence is yet to be trampled by people like him. For proof, look no further than Lipton's reaction to seeing many happy children eager to sit on a Mall Santa's lap:
    Lyle Lipton: "Why, look at all those sweet, disease ridden vermin."
  • Dastardly Dapper Derby: When he arrives in Hell, he’s shown wearing a black bowler hat.
  • Dastardly Whiplash: Like Loopty, he was an openly corrupt and unempathetic villain with a prominent nose and a bushy mustache. His demon form accentuates this by giving him upscale, old-fashioned clothes.
  • Death Seeker: When I.M.P arrives to kill him, they find him ready to commit suicide. When C.H.E.R.U.B arrive to convince him to keep on living, I.M.P steps in to convince him to keep wanting to die.
  • Even Evil Has Standards: Quite horrified that the Mall Santa is actually a colossal pervert who enjoys Cuties.
  • Evil Old Folks: Like Loopty, he's only physically old due to the Rapid Aging, and also like Loopty he's a completely unrepentant bastard who's only care in the world was how much money he could make and using it for his own selfish desires, to the point he becomes a Death Seeker solely because his physical frailty prevents him from actually enjoying his money.
  • Famous Last Words: "I no longer crave death!"
  • Fat and Skinny: He is the "Fat" to Loopty's "Skinny".
  • Fat Bastard: His Rapid Aging caused him to become bloated and fat, which does well to reflect how, even in spite of C.H.E.R.U.B's efforts to have him live and contribute to society, he was always a complete bastard who only cared about how he could profit from his work. This is reflected in his demon form by becoming a One-Wheeled Wonder, with around 75% of his body being taken up by a literal ball.
  • Formerly Fit: Like his partner, his original appearance was well-built and muscular, though his aging went the opposite direction by making him fat and utterly bloated.
  • Greed: Lyle sees money as life's greatest gift, and the free stock market as his one true love.
  • Hidden Depths: Despite his greed and immorality, he's given thought about what being in love feels like.
  • Ignored Epiphany: Realizes the angel's and imp's struggle for his one single soul makes life worth living, as everyone only gets one shot. He no longer craves death... only to have a piano fall on him.
  • I Was Quite a Looker: Like Loopty, he was a handsome young man before Rapid Aging made him fat, bald, and so gonkish that lustful young couples flee the scene when Blitzo asks if any of them would even consider fucking the old man. His demon form is still very odd looking, but far less ugly than his human appearance.
  • Little "No": Lipton's response to C.H.E.R.U.B's suggestions on what he can do if he remains alive, like sharing his money with the world to help people and feel "so fulfilled", is a quite defiant "No".
  • Love Redeems: Subverted. Though he admits that he's never been in love and hopes it feels quite nice, which C.H.E.R.U.B take as a possible reason to keep living, Blitzo very quickly shows that no person would ever fall in love with someone as old-looking as him, making him depressed again.
  • Money Fetish: His first scene is him looking at a stock photo of money and declaring it as his "one true love".
  • The Nose Knows: Somehow Lyle can detect the scent of teenagers within a few miles of him, despite otherwise being disabled from extremely advanced physical age.
  • Pet the Dog: He was honestly touched by the happiness of children seeing a mall Santa and thanked C.H.E.R.U.B for showing him it.
  • Piano Drop: Dies from this due to I.M.P and C.H.E.R.U.B's fight, right after he decides he doesn't want to kill himself after all. His demon form reflects this with his teeth looking like piano keys.
  • Professor Guinea Pig: He and Loopty tested their Fountain of Youth machine on themselves, only because they had no one else around.
  • Rapid Aging: Just like his dead partner, Lyle was aged into an old man by their de-aging machine, though while his partner dies of a heart attack, he ends up barely surviving. However, he is so old and feeble that he actually wants death afterwards anyway.
  • Rich Genius: He and Loopty built a technological empire together with their inventions which made them filthy rich.
  • Screams Like a Little Girl: He lets out a feminine-sounding scream shortly before he dies.
  • Shout-Out: His personality and demon appearance are a combination of Bigweld from Robots (Rich near-trillionaire who focuses on the advancement of robotics and, after being sent to Hell, taking a One-Wheeled Wonder form where his entire lower body is a giant ball to move around with) and Dr. Eggman (his large nose, spiky mustache, and goggles after being sent to Hell, and general mad-scientist-who-makes-robots vibe).
  • Villain with Good Publicity: His and Loopty's inventions have apparently been so helpful to mankind that Heaven deemed him worthy of being saved. Of course, said inventions were created by experimenting on the poor.
  • Villainous Friendship: It's revealed that Loopty wanted him dead because he wanted to be with his best friend again.
  • Would Hurt a Child: His immediate response to seeing C.H.E.R.U.B is exclaiming how he's now being haunted by the ghosts of "ugly orphan children", making it clear that the kind of poor people used in his and Loopty's robotic experiments had no age limits.
  • Younger Than They Look: His case of Rapid Aging had it worse than Loopty, as his Fat Bastard appearance makes him look even older than the Nothing but Skin and Bones appearance Loopty had before his heart-attack, whereas pre-accident Lyle looks to have actually been slightly younger. Even as a spryer-looking demon, he still appears significantly older than he actually was chronologically when he died.



    In general
"Luckily for you,
There's something we can do.
We can help keep them alive,
So you can watch them thrive!"

An organization run by Cherubs that serves as the opposite of I.M.P, in that it protects humans from dying.

  • Accidental Murder: Accidentally cause Lyle's death fighting I.M.P, which gets the angels kicked out of Heaven.
  • Anatomy Anomaly: Both Collin and Keenie are sheep-like cherubs who have human-like hands, making them stick out from Deerie and her cherub entourage, all of whom otherwise have even upper-torso limbs be based on their animal inspirations, such as hooves or insect fore-legs.
  • Anti-Hero: Their job is to save people at the requests of their clients, and it's implied most of their charges are beneficial enough to both humanity and Heaven to be worth keeping alive, but they don't actually do the jobs for the goodness of it, barring Collin, and don't actually care about the guilt or innocence of the humans they protect, overall mostly doing it for the fame and recognition.
  • Barefoot Cartoon Animal: The only one among them that wears shoes is Cletus due to his baby-like Putto design. Collin and Keenie have no form of footwear at all, which is justified since them having hooves makes shoes unnecessary.
  • Barred from the Afterlife: C.H.E.R.U.B are thrown out of Heaven by higher-ranking angel Deerie, for accidentally killing Lyle, leaving the trio stranded on Earth.
  • Bestiality Is Depraved: Blitzo accuses Cletus (who looks like a human baby) of sleeping with Collin and Keenie (two anthropomorphic sheep) as part of his Screw You, Elves! against the cherubs Holier Than Thou attitude towards the imps. It's not clear if this is true, though Keenie gets very riled up by the accusation.
  • Beware the Nice Ones: The trio may be cute little angelic creatures who view all life as precious, but they are completely capable of, and willing to if necessary for, attacking anyone that gets in the way of their job.
  • Destructive Saviour: The trio tries to save Lyle from suicide. After I.M.P's antics gets someone killed, they start a fight with I.M.P, which ends up killing far more people in collateral, including Lyle.
  • Dude, Where's My Respect?: None of them even get a Grudging "Thank You" from their superior Deerie for all the human souls they have saved over eternity while being cast out. In Heaven's eyes - they're only as good as their last mistake.
  • The Fake Cutie: They have the appearances of looking like babies (Cletus being a Putto while Collin and Keenie are lambs), and for most of their debut display cutesy and childlike personalities. The very end of said debut reveals that this is deliberately invoked, as they utilize their cute looks and fake friendly personalities as a way to coerce evil and/or suicidal people into reforming and staying alive, and even that isn't done because it's right, instead being because their reputation hangs on saving people for their clients.
  • Fallen Angel: The trio are barred from Heaven after accidentally killing their charge while fighting I.M.P, demoting them to this.
  • Fantastic Racism: It doesn't take long for the cherubs to express their hatred of demons after their Rage Breaking Point.
    Keenie: You are all such disgusting, loathsome beasts! Your kind is nothing but dirt that shitty dead people tread on!
  • For Happiness: The antithesis of I.M.P, being a non-profit organization that aims to keep their clients in Heaven, and mortals on Earth, happy.
  • Fun with Acronyms: Fitting for the Good Counterpart of I.M.P, they're a group of cherubs whose group name shortens to the acronym C.H.E.R.U.B, though the exact words that form said acronym have not yet been mentioned.
  • Good Cannot Comprehend Evil: Subverted. At first, it seems like their moral virtues are honestly basic and they're genuinely naive to the nuance of what potentially less-than-virtuous people like Lyle might view as "good". By the end of their debut, it's clear that they do understand that some people simply aren't good and don't see the same value in conventionally-pleasant things like they do. They just don't seem to care, either in denial about it or simply ignoring it because they're Punch Clock Heroes.
  • Good Counterpart: Just like I.M.P, they access the living world and interact with mortals. But unlike the imps, C.H.E.R.U.B seeks to protect humans. They even have their own jingle, much like I.M.P does.
  • Good Is Dumb: While they aren't quite as innocent & naive as they seem, their approach to convincing people to keep living is still pretty shortsighted from what we see. They thought the best way to instill a desire for romance in an child-hating elderly man was to take him to a makeout spot for teenagers.
  • Gory Discretion Shot: Their advertisement censors all violent deaths any unfortunate humans should suffer.
  • Gosh Darn It to Heck!: Zigzagged. They start swearing once things progressively get worse, but as creatures of Heaven, using God in any sort of swear, explicit or otherwise, is completely unacceptable.
    Collin: Oh my gosh oh my gosh oh my God!
    Keenie: (slapping Collin) Get a hold of yourself, Collin! And do not use the Lord's name in vain!
  • Guardian Angel: Being a human protection service, this is to be expected. Per requests made by people up in Heaven, they help the living from dying from unfortunate fates. Who they help however is based more on requests made by their clients and not necessarily on the morality of those they're requested to help, meaning those who they help out may not necessarily be innocent souls.
  • Guys Smash, Girls Shoot: Gender Inverted as yet another parallel to I.M.P. While all three each have a Sacred Bow and Arrows, when fighting seriously the female Keenie gets into a physical brawl with Millie, while the male Cletus and Collin use their bows to shoot at Blitzo and Moxxie.
  • Hero Antagonist: All they do is try to prevent people from dying from untimely fates. They don't even want money for it, simply doing it because it's right. But since I.M.P are the protagonists of the story, that lands them squarely in the antagonist category.
  • Horrible Judge of Character: They see fit to save Lyle's life even though, as Moxxie points out, he's a greedy hypercapitalist who spends pretty much all his interactions disparaging orphans, the poor, and children. Not to mention he performed unethical experiments on humans. However Cletus admits later that he is a shitty person, they are just required to save people.
  • Hypocrite:
    • They harshly criticize I.M.P for meddling with the lives of humans when that's exactly what they do, and have a Holier Than Thou attitude about it to boot. Millie even points this out to them.
    • They have Fantastic Racism towards demons, condemning them as lowly evil monsters, but they have no problem with saving humans like Lyle, who they are completely aware of being just as evil.
  • Innocent Blue Eyes: All three cherubs have bright blue eyes (though Keenie's are half-red), and all of them act incredibly sweet and naive in their efforts to convince Lyle to live. However, while Collin is a genuine example, Cletus and Keenie are invoking this for their The Fake Cutie image, as when they drop the act, Cletus' become Icy Blue Eyes while Keenie's have the red become more prominent as she shows her more violently angry true self.
  • Law of Chromatic Superiority: In addition to their Primary-Color Champion status, the overall presence of the color red is used to denote the hierarchy of the group.
    • Cletus always wears outfits with heavy amounts of red, which signifies him as The Leader.
    • While Keenie is mostly yellow, she has a decent amount of red present in both her eyes and outfits, signifying her being the Number Two for Cletus.
    • Collin has no red whatsoever in any of his outfits, always being various shades of blue, signifying how he's more of a minion to Cletus and Keenie, having no real say in anything C.H.E.R.U.B does.
  • Letter Motif: All three of them have names that start with a "K" sound.
  • Licked by the Dog: Invoked in their commercial. They help clients who got into Heaven save the life of someone they care about on earth. Even if said person on earth is complete garbage (like Lyle), the rationale is if someone with enough goodness to get into Heaven cares about them, then they must have good enough qualities to be worth saving.
    Cletus: Welcome to Heaven! Guess you did something good to get here, and good people deserve to give loved ones special blessings!
  • Moral Guardians: Rather than acknowledge I.M.P's counterarguments about the rotten state of reality, they instead go into denial, trying to prevent Lyle from witnessing anything violent or gruesome about the Earth when it inevitably starts turning crapsack. Even their commericals in Heaven censor violence, which has bigger implications for what paradise is really like for the series.
  • Nice, Mean, and In-Between: Collin is the nice one, being the Token Good Teammate who genuinely means good by the job, Keenie is the mean one, being a Bitch in Sheep's Clothing who can barely hold back her contempt towards others, along with frequently abusing Collin, and Cletus is the one in-between, being a lot more professional and mindful than Keenie while hiding a personality much more self-serving and angry than Collin.
  • Non-Governmental Organization: Their jingle says they don't ask for a fee for any of their services, implying that C.H.E.R.U.B is a non-profit organization that simply does the right thing by nature.
  • Not So Above It All: As Holier Than Thou as they may act, even they are aware Lyle is a piece of shit and Cletus flat-out calls him that during his Freak Out. Keenie is also not shy about expressing her deep-seated Fantastic Racism towards imps when provoked enough. There's also a hint of hypocrisy to their cause, since they view demons like I.M.P meddling with human affairs as wrong, when they themselves are also meddling in human affairs.
  • Oh, Crap!: When they off Lyle by accident, since it's as unthinkable as it is forbidden for Cherub angels to commit murder even indirectly.
  • Primary-Color Champion: To contrast the Red and Black and Evil All Over of I.M.P, and to compliment their status as Hero Antagonists, the C.H.E.R.U.B trio have a color scheme of primary colors, with Cletus being red, Collin being blue, and Keenie being yellow. Cletus is especially notable, as he has a decently even amount of yellow and blue in his color-scheme that compliments the red, fitting for the leader.
  • Punch-Clock Hero: Regarding Lyle, they know full well that he's a piece of human garbage, and that he only got people in Heaven asking for his health because his inventions helped people, but try to inspire him to live again because they were hired to do so.
  • Sacred Bow and Arrows: Appropriately for angels, they fight with gilded crossbows that shoot holy-magic arrows. They also can make said crossbows appear out of thin air.
  • Small Steps Hero: While trying to convince Lyle not to kill himself, they simultaneously encourage him to repent and use his wealth and inventions to better mankind, like donate to orphanages and hospitals, and share his inventions to help the masses rather than just the already wealthy. This implies that while they are Punch Clock Heroes who save the lives of potentially awful people that don't deserve their kindness, they also use the opportunity to try to improve the human world one saved life at a time.
  • Sweet Sheep: Collin and Keenie look and act like friendly sheep. While Collin fully plays this straight at all times, Keenie isn't as sweet when pushed too far, along with reacting negatively towards inappropriate or blasphemous commentary.
  • Thinking Up Portals: All Cherubs are shown to be able to teleport across Earth and Heaven with ease. After the trio get cast out by Deerie they lose the ability to teleport to the latter destination.
  • Two Guys and a Girl: They consist of Cletus and Collin who're both male and Keenie who's female.
  • Utopia Justifies the Means: While overall pretty self-righteous and self-serving Punch Clock Heroes who save potentially awful humans just because their clients asked for it, they justify their hypocritical meddling in human affairs by convincing the people they save to use their second chance at life to make the world a better place.

"Welcome to Heaven! Guess you did something good to get here."
Voiced by: Don Darryl Rivera

The baby-like cherub leader of C.H.E.R.U.B who's essentially Blitzo's parallel.

  • Cry Cute: He bawled his eyes out when he realized the trio and he weren't ever going to be allowed back into Heaven for indirectly ending Lyle.
  • Foil: Cletus and Blitzo are both the leaders of the group, and are the most vocal when it comes to frustration, but when faced with consequences, Blitzo would find a way around it, while Cletus reacts with tears.
  • Ocular Gushers: At the end of C.H.E.R.U.B's debut episode, he cries heavily with these.
  • The One Who Wears Shoes: As the only human-like member of the group, and the only human-like cherub shown in their debut episode, he's fittingly also the only one that wears footwear, in this case small and thin shoes that barely cover the heels. Works as a good parallel to Blitzo, who is also the only member of his group that wears shoes.
  • Putto: Cletus looks like the winged babies Cherubim tend to be depicted as.
  • Rage Breaking Point: Unlike Collin, who never breaks mentally since he has no rage to enflame, or Keenie, who is constantly on the brink of emotionally exploding out of hatred, Cletus does his best to remain professional despite growing annoyance towards I.M.P. He eventually reaches and surpasses his limit after one ruined Lyle reform attempt too far, dropping the niceness and bringing C.H.E.R.U.B to try killing the imps.
  • Token Human: A slight variant. Him being a Putto means he has a human baby-like appearance, which makes him really stand out compared to the other Cherubs, especially Collin and Keenie, as all the rest have animal-like appearances.
  • We Will Meet Again: Threatens the battle with I.M.P (and by extension the war with Hell for people's souls) isn't over, but then is abruptly Barred from the Afterlife by Deerie.

"We're just trying to do our j-j-j-job!"
Voiced by: Jayden Libran

A blue/purple anthropomorphic sheep cherub in the employ of C.H.E.R.U.B who essentially serves as Moxxie's parallel.

  • Big Ol' Eyebrows: His are at least thrice as big as the other cherubs’ are.
  • Blue Is Heroic: With the constant presence of Red and Black and Evil All Over negating the very idea of Red Is Heroic, the fact Collin has his entire color scheme utilize various shades of blue is used to subtly signify right from his first scene that he's the nicest, most moral, most overall heroic character in the whole show. He also fits the specific trope connotations of being calmer and more down-to-earth than his red-colored companions, who are more aggressive and commanding. Ironically, he takes his calmness too far, as he's extremely weak willed and allows his teammates to trod over him with barely any complaints.
  • Butt-Monkey: Naturally, being Moxxie's counterpart, he suffers the most physical and verbal abuse of the three cherubs. Unlike Moxxie, he doesn't really try to fight back against it.
  • Extreme Doormat: He's incredibly wimpy and rather lacking in a spine, never making any serious attempts to stand up for himself when either the story or Keenie beats him down, simply taking it and waiting for it to stop. It's a good contrast to Moxxie, who while normally somewhat submissive, refuses to take his abuse without either a fight or at least some complaints.
  • Foil: Collin and Moxxie are both Token Good Teammates and Butt Monkeys who often get the short end of the stick in life due to their morality, but Moxxie is at least able to find middle ground with the rest of I.M.P, along with being able to stand up for himself against most things, whereas Collin is so lacking a spine that he just takes all the abuse the story piles on him for his desire to truly do good.
  • Good Is Not Soft: As the Token Good Teammate, he's the only one in C.H.E.R.U.B that is shown to be completely sincere in his protective efforts, with his Nice Guy personality being genuine, but said niceness doesn't keep him from being just as willing to kill murderously evil demons when he's left no other options.
  • Hidden Depths:
  • Long Pants: Due to his general color scheme, it's a bit confusing what is going on with Collin's lower body while wearing his first outfit. Either he wears pants with four buttons that seamlessly blend with his leg fur, or he's a Half-Dressed Cartoon Animal with four prominent nipples. The fact the buttons/nipples vanish while wearing his opera-watching outfit does nothing to lessen the confusion, since the potential pants STILL perfectly blend with his fur.
  • Only Sane Employee: While he may be just as much of a Punch-Clock Hero as Cletus and Keenie in regards to not caring how innocent his charges are, his complete lack of Fantastic Racism and other vices means he is the only one who does the job for the sake of goodness instead of personal gain. Unfortunately for him, and as yet another parallel to Moxxie, him being the only sane one among them paints a target on his back as a magnet for abuse by both the story and his less sane colleagues, and him being an Extreme Doormat means he's unable to do anything to counter said abuse.
  • Speech Impediment: Collin has a noticeable stutter that sounds similar to the baa-ing of a sheep, which becomes more prominent when he gets emotional.
  • Thousand-Yard Stare: Collin gets these on occasion.
    • A downplayed example is when Blitzo claims Cletus has sex with him and Keenie.
    • A more serious one is when Collin sees just how nasty and brutal nature can be.
  • Token Good Teammate: As yet another parallel to Moxxie, while C.H.E.R.U.B as a whole is at the very worst a group of Good Is Not Nice Punch Clock Heroes that still do their job for the sake of good, Collin is the only one among them that completely lacks any of the negative qualities Cletus and Keenie have, such as devolving into frequent swearing when pushed or exhibiting Fantastic Racism. The worst he gets is simply joining the other two in trying to kill some genuinely evil demons for ruining their life-saving efforts.
  • Youthful Freckles: He has three light ones on each cheek like his foil Moxxie, fitting for having a childlike sense of innocence and idealism, including a genuine belief in the potential good of humanity.

"That is so inappropriate!"
Voiced by: Vivienne Medrano

A yellow anthropomorphic sheep cherub in the employ of C.H.E.R.U.B who essentially serves as Millie's parallel.

  • Bitch in Sheep's Clothing: A near-literal example. She puts on the persona of being a Sweet Sheep for her clients, but unlike genuine example Collin, her sweetness is just a facade she uses to coerce her targets into living and reforming, as in reality she's a Good Is Not Nice Jerkass who, even before their Rage Breaking Point, is struggling to hold back her utter contempt and hatred towards both I.M.P and Lyle himself.
  • Berserk Button: Taking God's name in vain enrages her enough to slap her co-worker Collin.
  • Foil: Keenie and Millie are both The Chick of their groups, but while Millie is Affably Evil and only throws insults when she absolutely needs to, Keenie is a Bitch in Sheep's Clothing that makes no real effort to hide her Fantastic Racism. Also, while Millie clearly wears the trousers with Moxxie, she's still shown to be very caring toward him, whereas Keenie is repeatedly shown to abuse and mistreat meek Collin.
  • Good Is Not Nice: She's sincere about wanting to save humans on Earth, but shows some unpleasant traits, especially when pushed too far.
  • Hartman Hips: Has some noticably wide and round hips.
  • Jerkass: By far the biggest jerk of the trio, being easily angered and provoked to violence. In the advertisement intro she shoves Collin to a pack of ravenous animals, and later slaps him for saying "Oh my God" during his Freak Out.
  • More Deadly Than the Male: Keenie is the only girl in C.H.E.R.U.B, and is shown to have far more rage and violent Fantastic Racism under her sweet demeanor than her two male coworkers.
  • Non-Mammal Mammaries: They're only noticeable in certain side-shots due to being quite small and her wearing poofy outfits, but as pointed out by Millie (who is flat-chested and somewhat envious), Keenie has a pair of human-like breasts placed on her upper torso, despite being a sheep cherub.
  • Pint-Sized Powerhouse: While it might have just been a Literal Metaphor display of "heavy-lifting", if the C.H.E.R.U.B commercial is to be taken at face value, Keenie has enough strength in her body to lift up rocks more than twice her size and weight. Such potential strength would be handy as the melee specialist of the group, providing another parallel to Millie, who is also a Pint-Sized Powerhouse.
  • Red Eyes, Take Warning: Unlike Cletus and Collin, her Innocent Blue Eyes are half-red, subtly hinting at how she's much more violently aggressive than the boys. The red becomes more prominent when she breaks character, and after she drops the Bitch in Sheep's Clothing facade to let loose her true Jerkass personality, her eyes turn near-completely red.
  • Sleeping with the Boss: While Blitzo's Bestiality Is Depraved insult is directed at both Keenie and Collin, Keenie getting flustered and enraged at the insinuation implies that it might actually be true between her and Cletus.


"Yeah, um, sorry... Yeah... no."
Voiced by: Vivienne Medrano

An anthropomorphic deer cherub that appears near the end of C.H.E.R.U.B's debut episode to ban them from heaven.

  • All Crimes Are Equal: The fact that Lyle was a horrible person bound for Hell, with not much longer to live, and his death was accidental are all irrelevant to the Cherubs in general. She won't tolerate or forgive any Angel killing humans.
  • Barefoot Cartoon Animal: Just like Collin and Keenie, Deerie and her angelic entourage are animal-like cherubs that don't wear any form of footwear, which is especially notable since she herself is otherwise near-fully clothed.
  • Bitch in Sheep's Clothing: Her cutesy face, Minnesota Nice voice, and choice of words provides a thin veneer of only kicking out C.H.E.R.U.B through obligation from Heaven, but her overall attitude strongly implies that she's actually very amused by and gets a major kick out of seeing the trio banned.
  • Black-and-White Insanity: She has C.H.E.R.U.B kicked out of Heaven, without any way of coming back, because of what happened to Lyle. While C.H.E.R.U.B are technically guilty of offing Lyle, it was an accident caused largely by I.M.P. Not to mention Lyle wasn't exactly the most pleasant human being in the first place, and was himself on the brink of death.
  • Expy: Of Bill Lumbergh, a character from Office Space , gender-reversed and changed into antropomorphic deer. Very similar speech manerisms and clothes. Becomes obvious while she is reading from the rule book and telling C.H.E.R.U.B their sentence, because she is wearing glasses.
  • God and Satan Are Both Jerks: While she isn't God, she is an angel of a higher ranking than C.H.E.R.U.B and has the ability to ban them from Heaven. She is also a massive jerk, albeit in a very passive-aggressive way.
  • Ironic Name: Her name, Deerie, sounds like the affectionate term "dearie", which is normally used to describe somebody a person finds nice and lovable. What little has been shown of her so far points to her being anything but "nice and lovable".
  • Jerkass: Can't get any more assholish than to kick the C.H.E.R.U.B trio out of Heaven without giving them a chance to explain themselves and telling them in no uncertain terms that they will never be allowed back in Heaven again, all in as smug and condescending a tone as possible and while insincerely apologizing about the circumstances.
  • Jerkass Has a Point: Well, she is right that C.H.E.R.U.B. royally messed up by accidentally killing the person they were supposed to save, so its not like their exile is completely unwarranted.
  • Kick the Dog: Is utterly unsympathetic to C.H.E.R.U.B being kicked out of Heaven, and rubs the news (and her feet) in their faces.
  • Lack of Empathy: She seems completely apathetic to the trio's plight, expelling them from Heaven while filing her hooves. If she is actually pissed off they failed her and has to report their failures to their clients, she's doing a remarkably good job of hiding it.
  • Light Is Not Good: Deerie may represent Heaven, and she has a sugary exterior, but it's only skin-deep. She kicks the three cherubs out of Heaven and gives them no way back, all because of an accident.
  • A Lizard Named "Liz": She's a deer cherub named Deerie.
  • Minnesota Nice: She has as thick of a Minnesotan accent as humanly possible, but any niceness she shows is just thinly-veiled malice and passive-aggressive sanctimony.
  • No Sympathy: She casts out C.H.E.R.U.B from Heaven for accidentally killing Lyle, giving the trio no means whatsoever of redemption or forgiveness.
  • Pure Is Not Good: Her obsession with moral purity means she ends up expelling three well meaning cherubs over an accident.
  • Sarcasm Mode: She makes a very sarcastic apology to C.H.E.R.U.B when telling them they won't get back into Heaven.
  • Small Role, Big Impact: She only gets a small amount of screentime during a scene near the very end of her debut episode, but said scene provides strong implications that Heaven isn't much better than Hell in this universe, which has major potential ramifications for not just this series, but also the very plot of Hazbin Hotel.
  • Soft-Spoken Sadist: Kicking C.H.E.R.U.B out of Heaven, albeit for an accident, is somewhat understandable. But smiling while telling them there is no way to come back is, eh...
  • Sugary Malice: Deerie oozes this, booting C.H.E.R.U.B out of Heaven while sounding cheerful about it. Comes as no surprise as the trio just killed a human their clients in Heaven explicitly asked them to protect.
  • Thou Shalt Not Kill: She and her entourage are big, uncompromising sticklers for the rules, and killing humans is a big no-no that apparently deserves permanent banning from Heaven regardless of context or reasons.
  • Verbal Tic: She tends to punctuate her sentences with drawn out "yeahs," repeating this tic in combination with little nos and a Rapid-Fire "No!" while telling C.H.E.R.U.B they can't reenter Heaven.
  • What Measure Is a Mook?: Even though C.H.E.R.U.B. picking a fight with I.M.P resulted in several opera audience members getting killed in the crossfire, Deerie only mentions the death of a single human (Lyle) as the reason they're Barred from the Afterlife. In other words: Deerie was fine with the random slaughter so long as the angels weren't technically the cause of their deaths.


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