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Web Animation / Helluva Boss

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When you want somebody gone, and you don't want to wait too long, call the Immediate Murder Professionals!
I.M.P Company Theme

Helluva Boss is an adult animated musical Horror Comedy web series created by Vivienne Medrano, and is set in the same universe as Hazbin Hotel. It features the voice talents of Brandon Rogers, Richard Steven Horvitz, Erica Lindbeck, and Brock Baker.

The story follows Blitzo (the "o" is silent); an eager imp hitman who owns a startup assassination company in Hell, which specializes in traveling to Earth to kill living humans on behalf of damned souls, as revenge for (real or perceived) wrongs when they were alive. Along with Blitzo's weapons specialist Moxxie, his bruiser Millie, and his receptionist Loona the hellhound, he attempts to manage his business by himself amongst the competitive market of Hell. Together, they all attempt to survive each other as they try to keep their company afloat.


The show's pilot episode was released in November 25th, 2019, and its first season officially premiered on October 31, 2020. The whole series can be found on the creator's YouTube channel.

Tropes in Helluva Boss:

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  • 30 Minutes, or It's Free!: Blitzo tells Mrs. Mayberry that they'll kill her target in 24 hours, or it's free, because Moxxie accidentally set their office on fire in front of her.
  • Actor Allusion: Moxxie refers to the police as "your earthly authorities" in "Murder Family", which is very reminiscent of the way Zim — another Richard Steven Horvitz character — spoke about human institutions.
  • Alien Blood: As first displayed by Blitzo in "Murder Family" before being shown off extensively in "Loo Loo Land", hell-born demons, or at least imps, have near-completely black blood with only a tint of red, unlike humans which bleed a natural full red.
  • All There in the Manual: Just like Hazbin Hotel, the characters' Instagram accounts provide a lot of supplemental insights into them. It is clarified by Vivziepop that they are Loose Canon.
  • Ambiguous Situation: When I.M.P crashes through the hospital window with Eddie in the pilot, it's not clear if they jumped or were thrown out.
  • Amusement Park of Doom: "Loo Loo Land", from the episode of the same name, full stop, when it's not being an example of Souvenir Land with high prices and the like. Besides the obvious of it being an amusement park in Hell, the place is noticeably falling apart and even dares visitors to try and sue if they get injured due to No OSHA Compliance, there are numerous criminals running about the place that try to kidnap Stolas multiple times, and Robo Fizz gets into a fight with Blitzo that quickly sets the entire park on fire.
  • Armor-Piercing Question: Subverted in episode 2. Robo Fizz attempts this on his old coworker Blitzo. It doesn't really work.
    Robo Fizz: Real or not, though, people love me! Does anybody love you, Blitzo?
    Blitzo: No, but I'm really good with guns now. DANCE, BITCH!
  • Art Evolution: The first proper episode contains extremely fluid and clean animation compared to the pilot.
  • Asshole Victim:
    • As it turns out, the kid I.M.P accidentally shot in the pilot actually was their target after all, and despite being a kid, he turns out to be a complete asshole. The moment they realize they have the go-ahead to kill him, they waste no time finishing the job.
    • In the first episode, Moxxie and crew initially believe they're simply targeting the adulterous mother of an innocent family, which makes Moxxie worried that he'll destroy a good family by pulling off the mark. Then it turns out the entire family are psychotic cannibalistic Satanists, which makes Moxxie lose his hesitance in killing the woman. Also, while Moxxie was horrified that the cops he called for arresting them defaulted to blowing up the house in an effort to kill off the remaining family, their aforementioned status makes it fully deserved.
  • Back-to-Back Badasses: Millie and Moxxie get the Battle Couple variation during their song.
  • Be Careful What You Wish For: Before chewing out the staff at I.M.P, the kid they almost killed begs for death because he's sick of being around them while pretending to be paralyzed. Once the staff realizes that he is indeed their target, he gets his wish courtesy of Blitzo.
  • Big, Screwed-Up Family: The family from the first episode, despite seeming innocent enough, turn out to be psychopathic, murderous, cannibals.
  • Bitch in Sheep's Clothing: The eponymous "murder family" from episode 1 start off looking like a regular suburban family just happily going about their days, with the worst thing about them being that the mother frequently cheats on her husband. But then I.M.P misses their initial shot, letting them know somebody's out to get them, and they immediately drop the facade to show they're actually a psychotic Satanic Cannibal Clan.
  • Black Comedy: Same as with Hazbin Hotel, only in the case of this show, there's a LOT more "deadly" humor going around. Even the murder of a child is treated as just another gag when he's revealed to be an ass.
  • *Bleep*-dammit!: Stolas drops a Cluster Bleep-Bomb when talking with Blitzo, about how he gets horny when he is lonely. Words referring to anatomy are censored, but "fucking" is uncensored.
  • Bloody Hilarious: Child murder has never been so cartoonishly funny as when Blitzo shoots the kid after finding out that the kid's a total jerk.
  • Bodyguarding a Badass: Stolas hires I.M.P as bodyguards for when he takes himself and his daughter Octavia to "Loo Loo Land" in the second episode, and the climax shows that he hardly needs the protection, and just wanted an excuse to spend time with Blitzo.
  • Burn the Orphanage: For the ad promoting I.M.P, Blitzo uses an image of himself in a Dastardly Whiplash villain outfit burning down an orphanage to represent a person who's "a piece of shit" that got themselves sent to Hell. The deviousness of the act presented is turned Up to Eleven as the orphanage being burned down is an Orphanage for Elderly Blind Newborn Dogs.
  • Burn the Witch!: Subverted. An attempt to send Blitzo and Millie back to Hell by burning them at the stake doesn't work because the devils are immune to fire. Blitzo even mocks the person who tried to set them on fire, saying that he can pretend to be in pain if it makes them feel better.
  • Calling Me a Logarithm: When Stolas phones Blitzo in episode, he evokes his grimoire. Blitzo takes offense to it, forcing Stolas to clarify.
  • Cast Full of Gay: Among the four main characters that comprise I.M.P, Blitzo is apparently pansexual based on a post on his Instagram, and Moxxie is confirmed to be bisexual in a tweet for Celebrate Bisexuality Day 2020. Outside of I.M.P, there's Stolas who, while his sexuality has yet to be clarified, shows signs of demisexuality by being completely head over heels in love with Blitzo specifically and can't put to words why he can't find happiness in his marriage with his wife based on a number of posts on his Instagram and in the episode "Loo Loo Land."
  • Censored for Comedy: While all forms of swearing are completely uncensored, any time Stolas goes on a tirade about what kind of sexual stuff he wants to do with Blitzo, the "naughtier" words are completely bleeped out, usually resulting in a Cluster Bleep-Bomb. All of this done simply because it's funnier that way. As episode 1 shows, it keeps going and going even when it's coming out of a phone.
  • Cheating with the Milkman: One of I.M.P's clients murdered his wife because he caught her cheating on him with their deliveryman.
  • City of the Damned: From what little is shown of Imp City, it is implied to be just as much of an Urban Hellscape as Pentagram City.
  • Cluster Bleep-Bomb: Stolas does this when talking with Blitzo, about how he gets horny when he is lonely. Only words referring to anatomy, and whatever else he might be implying are bleeped, while he still says "fuck" uncensored. Episode 1 features him going on such a rant over the phone, where all of his words are bleeped. When Moxxie runs past the phone later, the bleeps are still going on.
  • Continuity Nod: A few supplemental details confirm that this show takes place in the same universe as Hazbin Hotel, and at around the same time.
    • During the interview part of their commercial, there is a billboard of Katie Killjoy and 666 News in the background.
    • Loona is seen watching Charlie's "Inside Every Demon is a Rainbow" song in one scene.
    • You can also see "Happy Hotel" and "Always Chasing Rainbows" written on a dumpster.
    • Robo Fizz steals a few lines from "Inside Every Demon is a Rainbow" for his own song, poses and all.
  • Crapsack World: Hell is one (obviously), but the human world appears to be one as well:
    • The staff at the hospital the imps visit are borderline incompetent, treating a gunshot victim by bashing him in the head with a bucket of water and then shocking him with three defibrillators at once (which somehow works). The doctor seems to only care about whether the imps have health insurance to pay the hospital, and when Blitzo asks what health insurance even is, they—along with the kid and his hospital bed—are thrown from a window.
    • When we see a newscast involving the shot kid's mother, the only one shown caring about how he went missing (due to being taken to Hell by I.M.P) is the mother herself, while the news reporter looks utterly bored, the title of the news bumper makes fun of the mother for being bad at drawing her child, and the news crawl just has the acknowledgement the kid is missing (along with there being more missing kids) on repeat.
    • And of course, demons from Hell are capable of visiting Earth and murdering people. It's the entire premise of the series.
  • Creator Cameo:
    • The people in the church that I.M.P accidentally enter in the pilot are actually all cameos of the crew that worked on the pilot.
    • A number of background imps seen in the second episode are actually the impsonas of the crew and Vivziepop.
  • Creator Thumbprint: Brandon Rogers is the co-writer as well as voice of Blitzo, so it's no surprise that some jokes and archetypes from his videos appear in the pilot:
    • Loona, a sarcastic misanthrope, is the one in charge of talking to customers, like Jimmy Rustler in Magic Funhouse.
    • Blitzo's hypocritical insistence on being inoffensive while calling Moxxie "retarded" is a trait shared by the grandpa in "Grandpa HATES Disneyland", Jürgen in "Beauty is Blind", and Sam in "Sam's NOT Having It".
    • Helluva Boss joins "Is Morphings Time" and the Season One finale of Magic Funhouse in taking shots at the American medical system and its callousness towards those who can't afford it.
    • Nearly every single one of Brandon's videos involves the word asshole, and Helluva Boss is no exception.
  • Darker and Edgier: While both this animation and Hazbin Hotel take place in the same world, the latter is mostly idealistic in tone, with helping others achieve redemption as one of the main goals of the cast. Here, there's a lot more cynical humor, with dysfunctional, unsympathetic characters capitalizing off of vengeance and murder, and their targets are total douche-canoes who always get what's coming to them, often gruesomely.
  • Dastardly Whiplash: Blitzo dresses the part for a still photo in the I.M.P commercial (to depict "a piece of shit who got sent to Hell"), donning a monocle, two top hats worn over both his horns, and a fake mustache that he twirls while setting fire to an orphanage for elderly blind newborn dogs.
  • A Deadly Affair:
    • The demon who hired I.M.P featured in their ad explains his wife fucked a delivery man which is why he "lovingly" killed her.
    • The plot of the first episode is kicked off by Mrs. Mayberry performing a Murder-Suicide on her husband when she found him sleeping with another woman.
  • Deal with the Devil: Blitzo is on the receiving end of one, thanks to a deal he has with Stolas. In exchange for being able to use the Grimoire to access the mortal realm, Blitzo will return it to Stolas on the night of the full moon each month (where they'll also have sex).
  • Death as Comedy: As Helluva Boss focuses on a startup dedicated to assassinations, there's quite the amount of killing and death. It's however all played for Black Comedy.
  • Denser and Wackier: Compared to its parent series Hazbin Hotel, Helluva Boss is clearly wackier in tone and focus than the former. Hazbin Hotel may be comedic in tone but still takes itself seriously at times, especially in regards to Charlie's quest for redeeming sinners. Conversely, Helluva Boss is much more comedic in tone and mostly doesn't really take itself too seriously as it follows the violently zany workplace antics of a startup assassin business.
  • Destination Defenestration: When the I.M.P demons reveal they don't have any insurance to pay for Eddie's operation, the doctor proceeds to boot both them and the kid whose life he just saved out the window.
  • Double-Meaning Title: The title for the first episode, "Murder Family", refers to not only what happens in the episode, in which I.M.P essentially murder a family, but also to the fact that the family in question is a family of murderers.
  • Embarrassing Ringtone: Blitzo's ringtone for Stolas is a digital ring interspersed with screaming.
  • Empathy Doll Shot: Seconds after a police helicopter blows up Martha's house with her family in it, a scorched teddy bear flies out of the carnage and hits Moxxie in the face.
  • Even Evil Has Standards: I.M.P doesn't simply kill for shits and giggles, though most do have fun regardless. They are a professional assassination agency that only kills assigned [living] targets. Anyone who is affected by their death is irrelevant unless they are targets as well.
    Moxxie: Wait, are we actually killing a family?!
    Blitzo: No, don't be a puss. We're just killing a mother. We're ruining a family.
    • Unless it involves actually killing someone and getting paid for it, the agency won't deal with any other job, such as security.
  • The Family That Slays Together: The target in the first series episode has a husband and two kids who turn out to be far from innocent. After Blitzo's shot is messed up, they all pull out guns and go chasing after the devils. The kids in particular have trophies of things they've killed on the wall, like something out of The Texas Chainsaw Massacre.
  • Fictional Counterpart: The titular theme park of Loo Loo Land can best be described as "Rip-off Disneyland in Hell."
  • Fictional Currency: The second series episode shows that the money in Hell is called "souls", is green like US dollars, and the 100 soul notes show Mammon's face. Also, the shooting game at Loo Loo Land costs 100 souls a shot, but the whole park is said to be overpriced.
  • Filching Food for Fun: Loona has a habit of stealing Moxxie's lunch, judging from the note on the break room fridge visible as she's taking his avocado salad.
  • Five-Second Foreshadowing: The "murder family" have a couple bone-framed pictures, a spine and patchwork lamp, a mounted child's head, and several guns and axes hanging their walls, all of which gives a heavy hint about what they're really like shortly before they reveal their true natures. There is also arm hanging from a fridge when Martha takes her shotgun.
  • Flashback: About half the pilot consists of flashback sequences as I.M.P discuss their problems at a staff meeting.
  • Flashback Within a Flashback: When the sequence of the trouble Loona's caused for I.M.P gets to her accepting a call from Stolas, it flashes back to when Blitzo slept with him and stole his grimoire, then the initial flashback picks back up with the prince's obscene phone call.
  • Flipping the Bird: Loona flips off Moxie with her right hand after he insults her, and Millie later flips Loona off with both hands after she insults Moxie.
  • Foreshadowing:
    • An early part of Episode 1 has Moxxie arguing about why they would ever need to kill a family, as outside shitty parents and The Mafia, most families are primarily made up of innocent people. Loona counters him by pointing out that some families only look innocent, when in actuality every one of them, including the children, are complete monstrous scum. Sure enough, it turns out the entire family of the current target are actually a psychotic Cannibal Clan that practices Hollywood Satanism underneath the fake wholesome family look, with the kids even keeping a collection of taxidermied humans.
    • The entire conflict of the second episode is foreshadowed in the opening scene. Octavia has a nightmare about trying to find Stolas, but can't and Stolas assures her he'll be there no matter what happens. At the end of the episode, realizing her parents marriage has pretty much crashed and burned, Octavia asks if Stolas is going to abandon her for Blitzo, which Stolas assures her will never happen. As an added bonus, both scenes have Stolas carrying Octavia in his arms, though as a teenager is more of a Bridal Carry.
  • Four-Temperament Ensemble:
    • Sanguine: Blitzo is happy-go-lucky and optimistic and wants to do what he can to save his failing startup. He also thinks of his employees like a family.
    • Choleric: Loona is aggressive towards her coworkers when they try to get emotionally close to her.
    • Melancholic: Moxxie is extremely rigid and straight-laced, and tries to take his work more seriously than his coworkers.
    • Phlegmatic: Millie is overall a total sweetheart (when she's not killing anybody, that is). She is easily the most stable and level-headed of the crew.
  • Freeze-Frame Bonus:
    • The person I.M.P are hanging in their ad has a sketch of Sir Pentious on the wall of their room - most likely an artist working on Hazbin.
    • Charlie's song, "Inside of Every Demon is a Rainbow" can be seen on Loona's computer at one point; most likely, thanks to the live interview she was on at 666 News.
    • The break room refrigerator has a note from Moxxie asking Loona to stop stealing his lunch, as she's taking his avocado salad.
    • The photos and posters throughout I.M.P's office offer little tidbits of information, such as:
      • Blitzo used to work in the circus, and he has two sisters named Barbie Wire and Tilla.
      • Moxxie and Millie's wedding photo is visible in some scenes; Blitzo has added himself into the photo hugging the other two.
      • Blitzo is apparently investigating some kind of conspiracy involving a mysterious stranger in the news (Their picture and title are ripped off of the article), with Stolas being involved somehow.
    • A couple of portraits in Stolas' bedroom reveal he has a daughter.
    • Visible on the dumpster behind I.M.P while they're putting the kid's body in a sack is graffiti saying "ALWAYS CHASING RAINBOWS" and "HAPPY HOTEL", both references to Hazbin Hotel. There also seems to be a drawing of Cherri Bomb's face.
    • In the first episode, Mrs. Mayberry starts getting hostile with Blitzo, who presses a button that causes a light labeled "Deranged Client" to light up before quickly cutting away; a quick pause button will see that the other lights are labeled "More Coffee," "Soiled my Pants," "Horny Client," "Client Giving Birth," "Ghost," and "Stolas."
    • Before the target's family are shown to be Satanic cannibals you can see a Human Head on the Wall and a lamp made from a human spinal column. Also a human arm sticking out of the fridge, and tons of weapons and bones hung up on the wall as decor.
    • "Loo Loo Land" is apparently a rip-off by Mammon of "Lu Lu World", a more popular amusement park by Lucifer, and there's a few visual signs of this, particularly in Robo Fizz's song which points out the non-copyright violating difference, and the posted signs around the park that says they are NOT Lu Lu World.
    • The season 1 trailer has a large number of blink-and-miss-it moments.
  • Fun With Blenders: After Stolas calls him, Blitzo puts his phone in a blender and has Loona eat the resulting electronic smoothie then tells her to shit it out off a bridge over a freeway.
  • Funny Background Event: In the first episode, a horribly misspelt billboard for I.M.P with the arrow to their building pointing in the wrong direction can be seen behind Blitzo and Loona after the fire.
  • Furry Reminder: A bag of dead mice can be seen in Stolas’ fridge, next to the plant food.
  • Global Warming: Stolas requests I.M.P assassinate an activist campaigning against global warming, as it would lead to more people dying and coming to Hell, and Stolas gets so lonely.
  • Groin Attack: Played with. When Moxxie attempts "target practice" on the photo of a suburban family, the aim of his crossbow hovers around the father's crotch...
  • Guys Smash, Girls Shoot: Inverted; Moxxie is shown preferring guns while Millie uses various bladed or bludgeoning instruments to kill their victims.
  • Happily Adopted: Might be a bit hard to notice with how angry she always is but Loona is shown to be perfectly happy with being adopted by Blitzo, who treats her more like a daughter than a pet.
  • Happily Married: Millie and Moxxie. They're never shown as anything but a loving, functional couple, and only Millie can calm Moxxie down when he's Enraged by Idiocy. Honestly, they only disagree on Blitzo inserting himself into their personal lives.
  • Hold Your Hippogriffs: In "Loo Loo Land", Moxxie uses "Heaven" where we would use "Hell" when he gets frustrated by a carnival game.
    Moxxie: The Heaven's wrong with this thing?
  • Hollywood Satanism: I.M.P gets captured by a family of Satanists, whose kids have a playroom full of stuffed corpses, and who guess somewhat correctly that the imps are there to drag them down to Hell, and then attempt to send them back by burning at the stake while saying praises to Satan.
  • Human Head on the Wall: One early indicator that Martha's family isn't as wholesome and innocent as it seems is the fact that somebody's severed head can briefly be seen mounted on a wall near their kitchen like a hunting trophy.
  • Hypocritical Humor: The doctor claims with determination that he will "not lose another [life]" just before getting Eddie stable. However, when he finds out the imps don't have any insurance, he's more than happy to let him die. Or more accurately, kill him himself by chucking him out the window.
  • Impossible Insurance: When the hospital asks what insurance the I.M.P members have, Blitzo doesn't even know what insurance is, implying that it, rather unsurprisingly, doesn't exist in Hell.
  • Insane Troll Logic: The pilot features a previous client of I.M.P who is confused about his damnation. Why? Because he considers murdering his wife for cheating on him with a delivery man to be a loving, husbandly act.
  • Intimate Telecommunications: Stolas calls Blitzo and gives him a heavily bleeped out description of what he'd like to do with him. Leading the imp to smash his phone and feed it to his hellhound.

  • Joggers Find Death: One of I.M.P's clients hires them to kill the jogger who caught him trying to hide his adulterous wife's corpse.
  • Kinda Busy Here: Stolas calls Blitzo at the worst possible timing in Episode 1, giving away his position while on the run, with the implication that Blitzo can't refuse the call or else Stolas may revoke his grimoire privileges.
  • Kitschy Local Commercial: The I.M.P commercial we see is cheaply made, features a cheesy musical jingle, and even keeps running to include the company's then biggest mistake ever where they shot the wrong target (or at who they thought was the wrong target) before they get thrown out the window by the hospital staff. For added effect, it's then aired for three hours straight on a TV station nobody watches.
  • Larynx Dissonance: The female nurse at the hospital they take the kid is voiced by Brock Baker, who makes no attempt at actually sounding like a woman whatsoever.
  • Lyrical Dissonance: "Oh Millie" is a very sweet-sounding song by Moxxie about his wife Millie and how much he loves the death and destruction she causes.
  • Magical Defibrillator: The doctor who tries to resuscitate Eddie in the pilot is genuinely surprised.
    Doctor: Holy shit, it actually worked.
  • Malaproper: Blitzo tends to use these on occasion, such as saying "lick some ass" (instead of "kick some ass"—he likes his way better), and "let's get off" (instead of "let's be off" or "let's get on").
  • Man-Eating Plant: Stolas has several potted plants that have jawed buds. One of which is bigger than himself, has eyes on its' leaves, and gets affectionately hand-fed raw zebra steaks.
  • Mood Whiplash: "Loo Loo Land" opens with a flashback of Stolas comforting Octavia as a child and singing a Parental Love Song to help her go back to sleep. Soothed by her father's love, Octavia closes her eyes...cut to a teenage Octavia being woken up by the sound of her furious mother smashing things and yelling obscenities at her father for cheating on her with an imp.
  • Murder, Inc.: Blitzo's Immediate Murder Professionals agency, or I.M.P, specializes in assassination gigs on the living world (usually the revenge-fueled kind). Doesn't matter if the client is evil or (remotely) good, as long as there is a target to kill.
    Blitzo: We're assassins, not bodyguards, okay? Don't invite us to shit unless someone's gonna die.
  • Murder-Suicide: The client in the first series episode murdered her husband and then killed herself, went to Hell, and hired I.M.P to finish off her husband's mistress.
  • Never My Fault: The ad Blitzo ran for I.M.P is specifically targeted towards these kinds of people. Considering it's in Hell, there's probably a healthy market.
    Blitzo: Are you a piece of shit who got yourself sent to Hell, or are you an innocent soul who got FUCKED over by someone else?
  • Never Suicide: One of the lines in the commercial’s jingle says that they can make the death look like a suicide; indeed, we see Blitzo hanging a guy while Millie is shown having just finished writing a fake note.
  • No Such Thing as H.R.: Or Blitzo would be in serious trouble, boss of the company or not, as would Loona. Then again, it is a four-person startup, and Hell likely doesn't have HR to begin with.
  • No Kill Like Overkill:
    • After a call with Stolas in which he quite graphically describes what he wants to do with Blitzo, Blitzo breaks the phone in half, smashes it to pieces with a landline phone, then runs the pieces through a blender, feeds them to Loona, and tells her to shit it off a bridge onto the freeway.
    • After they find out the kid was their target after all Blitzo shoots him and then the whole team takes turns brutally dismembering the corpse.
  • Noodle Implements: Stolas is rather... creative with his plans for Blitzo.
    Stolas: (over the phone) ...[inaudible], which I'll use while you and I and [bleep] and jelly sandwiches all night...!
  • Old-Fashioned Rowboat Date: One part of the "Oh Millie" song has Moxxie rowing a gondola with him and Millie on whilst singing the eponymous love song.
  • Off-Model:
    • Moxxie shoots Eddie with a shotgun that turns into a sniper rifle in the Reaction Shot.
    • The Loo Loo Land mascot's tooth gap moves from the right side of his mouth to the left while he's offscreen.
  • Pale Females, Dark Males: Inverted with Moxxie and Millie. Millie is a slightly but noticeably darker shade of red than Moxxie.
  • Pardon My Klingon:
    • Appropriately enough for a demon, "Christ on a Stick." Ex: "Christ on a stick, that was a good burger."
    • Additionally, they say "What the Heaven" instead of "What the Hell."
  • Pass the Popcorn: Blitzo right before playing an ad of the I.M.P members unleashing some carnage.
  • Pet the Dog: If you look closely, Loona is visibly touched when Blitzo refers to her as family and how you don't get rid of family.
  • Pin-Pulling Teeth: Millie does this during the "Oh Millie" animatic at the end of the episode, after Moxxie "proposes" to her with a grenade.
  • Pink Girl, Blue Boy: The two nurses helping to revive Eddie with the doctor are this — The male has blue hair and the female has pink.
  • Plagiarism in Fiction: Several blink-and-you'll-miss-it moments in "Loo Loo Land" suggest that the titular theme park is actually a plagiarized version of another theme park in Hell, "Lu Lu World", which is owned by Lucifer, which would certainly explain the heavy apple motif when it's supposedly run by Mammon. All over the entirety of the park are signs saying they're legally required to say that they are not affiliated with Lu Lu World. Additionally, Robo Fizz steals a line from "Inside Every Demon is a Rainbow" for his own song immediately after singing how there's "no copyrights infringements even seen", even making some of the same poses Charlie was.
    Octavia: This whole place reeks of insecure corporate shame.
  • Psycho Electric Eel: In Episode 1, Blitzo keeps a tank of them in the office. After Moxxie misfires an arrow and knocks the tank over, their electricity ends up setting the place on fire.
  • Punch-Clock Villain: Very much downplayed since they're demons living in hell, but I.M.P are only ever seen killing people on the job and tend to spend the rest of their time acting like assholes at worst.
  • Reality Ensues: Stolas' absolutely depraved obsession with Blitzo is Played for Laughs in the pilot and first episode. This continues into the second episode, except we also see that it isn't a complete laughing matter, at least for his daughter Octavia. She already lives in a household where her parents hate each other, and seeing her still-married father very blatantly flirt with someone else is so upsetting that she runs off crying.
  • Revenge Before Reason: I.M.P's clients tend to fall into this mindsight, prompting them to put down the person who screwed them.
  • "The Reason You Suck" Speech: The bratty kid I.M.P accidentally shot during a hit ends up giving a scathing one to just about everyone, except Loona for the reason being that he's a cat person and doesn't talk to dogs (though it still ends up pissing her off). This ends up backfiring as the crew deems him an asshole and offs him the second they get the word that he was the intended target after all.
  • Rewatch Bonus:
    • The oblivious woman in the park when the rude kid gets shot turns out to be his mother, as seen in the last seconds of the pilot.
    • Seemingly wholesome Martha and Ralphie's home decor becomes much more interesting to look at during a second viewing after it's revealed that they're Satanist cannibal serial killers.
  • Romantic Rain: A bloody version of this trope happens during the "Oh Millie" song sequence. After Moxxie and Millie spell out the song's title with a trail of blood, the blood drips down and proceeds to rain in the next scene onto the couple while they share an Umbrella of Togetherness as Moxxie continues romantically singing about his wife.
  • Ruder and Cruder: The cartoon uses more profanity than the cartoon it spun off from.
  • Running Gag: Blitzo has a habit of either losing or destroying the phones he uses to talk with Stolas:
    • In the pilot he utterly pulverized it into a smoothie out of disgust at Stolas' excessiveness, before having Loona drink it and shit it off a bridge.
    • In episode 1 he dropped it during a fight with the mother of the "murder family" and forgot to grab it again, leaving Stolas to obliviously continue talking about having his way with Blitzo.
    • In episode 2 he accidentally smashes it into his desk after excitedly agreeing to bodyguard Stolas and Octavia in exchange for money.

  • Sarcasm Failure: Loona's more than ready to insult anyone nearby, with or without provocation, and answers every barb with another of her own. Except when the asshole kid hits her with "I don't talk to dogs, I'm a cat person". That one just leaves her staring in blank-faced offense before turning back to her phone, clearly seething.
  • Secondary Sexual Characteristics: From the main cast and the background imps that been seen scattered around, it appears that female imps have black hair and black segmented horns, while male imps (when they have hair) have white hair and black-and-white striped horns. This doesn't seem to be a hard set rule though as apparently seen in some imps such as with the female imp meant to be Vivziepop's impsona who has primarily white hair as well as black hair, and a number of Stolas' would-be-kidnappers in "Loo Loo Land" who despite having black segmented horns, appear to be otherwise generic male imp goons based on their very simple designs.
  • Scary Teeth: The "Murder Family" have normal-looking teeth while pretending to be a normal family, but once their true psychotic nature is revealed, from that point forward all four are depicted with jaws full of sharp fangs, which is especially prominent when they smile.
  • Sex Equals Love: In the pilot, Stolas seemed like a depraved creep who took advantage of his providing the grimoire I.M.P needed for their business in order to ask sexual favors alongside hits. In the series proper it's revealed that he actually caught feelings for the imp after their night together, and while he's still very forward on his advances, he (sorta) asks for Blitzo's consent to his "new deal" for the book, his flirting is less intense when they're not talking sex, and in his Instagram he's shown to be more innocently playful. It's significant because, despite interacting more and having a daughter with his wife, he never grew to love Stella but he still pines over Blitzo despite the imp's coldness towards him.
  • Shoddy Knock Off Product: Loo Loo Land is a shoddy knockoff theme park of Lucifer's Lu Lu World, with Robo-Fizz claiming repeatedly through his routine that they're legally distinct. They have signs all over that says they legally have to say that they're not affiliated with Lu Lu World.
  • Shout-Out:
  • Small Role, Big Impact: The unnamed Dunce Cap wearing kid in Mrs. Mayberry's class is a very minor character. However, it's thanks to him mentioning that it was Mr. Mayberry's birthday that lead to the series of events that happened in the first episode, from Mrs. Mayberry's Murder-Suicide to her hiring I.M.P to kill Martha who had survived her wrath.
  • Spell Book: The portals I.M.P uses to access the living world are generated with spells from an old and very heavy grimoire that Blitzo obtained from Stolas. Episode 1 reveals that Stolas is supposed to use the book to complete his own job, he doesn't actually own it, and that his lending the book to I.M.P is illegal.
  • Spit Take: Stolas' phone call to Blitzo makes both Blitzo and Octavia spit out their drinks.
    Stolas: Hello, my big-dicked Blitzy...
    (Both Blitzo and Via spit out their drinks)
    Blitzo: WHAT-
    Octavia: -THE-
    Blitzo: -FUCK-
    Octavia: -DAD!?
  • Spoof Aesop: The end of "Murder Family" has Blitzo and Millie give some mock aesops summarizing the episode. That "Moxxie finally learnt not to fuck up" and "killing people isn't that big a deal if they try to kill you back".
  • Souvenir Land: Loo Loo Land can basically be described as "Disney Land in Hell", but the park itself straight-up challenges its visitors to try and sue them for their No OSHA Compliance. They charge $20 for a novelty cup that will only get used once, they have a rollercoaster with a sudden sharp 90 degree drop called "The Lawsuit", and the games are rigged. One carnie barker in particular scams Moxxie out of all of his cash before allowing Millie to win and starts flirting with her. There's also Fizzarolli's Circus show, which embraces the unholy combination of Suck E. Cheese's and Circus of Fear together. Octavia says the whole place reeks of insecure corporate shame after they deny being a spin-off of the more successful Lu Lu World.
    Loo Loo the mascot: Welcome to Loo Loo Land. If you get hurt here, just try and sue us!
  • Stock Scream: Part of the Insane Tantrum Scream can be heard when Blitzo looks at footage of I.M.P killing people in the beginning of the pilot.
  • Super Cell Reception: Apparently cell phones work between Hell and Earth with no loss in audio quality.
  • Take That!: Towards politicians who don't wish to do anything about Global Warming, which will end up killing more people, and healthcare systems that are willing to let people die if they don't have insurance.
  • Technicolor Fire:
    • In "Murder Family", the candles surrounding Stolas' bathtub have bright blue flames.
    • In "Loo Loo Land", a vendor in the park is selling torches lit with green flames. During Blitzo's fight with Robo Fizz, he crashes into said cart and accidentally sets the entire park on fire.
  • Teeth-Clenched Teamwork: Aside from Millie and Moxxie, the I.M.P staff can barely stand one another, which is the internal conflict that arises in conjunction with actually running their business and carrying out their contracts.
  • Terrible Artist: Near the end of the pilot, we get a newscast where the kid's mom puts out a missing person report on him. The title of the news bumper, rather than saying anything important, instead just points out that the mother sucks at drawing her own child.
  • There Is a God!: Blitzo declares this when he finds out the bratty kid was their target all along.
  • Thousand-Yard Stare: Blitzo, as he hangs up on Stolas, snaps the phone in half, smashes it, and runs it through a blender; only breaking out of it when he feeds the resulting plastic and silicon slushie to Loona.
  • Threatening Shark: One of the images in the montage of kills shown in I.M.P's ad features the imps riding a shark, using it to take out a target.
  • True Love Is Boring: Averted. Moxxie and Millie are Happily Married, and that's the joke. The rest of the humor and drama around their relationship comes from their quirky personalities, their deadly jobs, and the fact that other characters like to heckle Moxxie about how he could land a babe like Millie.
  • Unholy Matrimony: Moxxie and Millie are a Happily Married couple with a stable home life outside of their jobs. They're also unrepentant demons who are part of a company where they kill anybody, including innocent people, for the right price. Moxxie himself sings a love song about how much he adores Millie being a murderous psycho.
  • Unusually Uninteresting Sight:
    • Besides calling them freaks, the human doctor that talks to the imps doesn't seem to find their appearance that odd, despite them being obviously demonic, being more interested in their insurance information.
    • The kid who turns out to be I.M.P's target doesn't seem too disturbed about pretending to wake up in Hell in the company of imps and a hellhound. Actually, he's more pissed about having to listen to them bitch at each other than anything.
  • Unwitting Instigator of Doom: The first episode has a kid in a Dunce Cap mention during all the singing that it's Jarold Mayberry's birthday. This prompts Mrs. Mayberry to realize and declare to her class that she had forgotten that it was her husband's birthday and that she hadn't gotten him anything special. To solve this, another one of Mrs. Mayberry's students suggests calling him up via video chat so that they could do a Happy Birthday surprise. Unfortunately, this leads to the whole class catching him in the act of cheating which in turn causes Mrs. Mayberry to go on a vengeful rampage against her husband and Martha, the woman he was sleeping with, that ends in a Murder-Suicide.
  • Uptight Loves Wild: Moxxie and Millie, full stop. Moxxie is a Consummate Professional who has some neuroses and panic attacks, while Millie is a Cute But Psycho Genki Girl. Yet, they are Happily Married.
  • Verbal Backpedaling: After accidentally shooting a kid who wasn't their target and getting kicked out of the hospital they took him to, they cover their slip-up by claiming they do it for free.
  • The 'Verse: Helluva Boss has the same creator and Fire and Brimstone Hell setting as Hazbin Hotel, with disconnected plots that showcase different aspects of the world's society. At one point, Loona can be seen watching Charlie's song-and-dance news broadcast from the pilot of Hazbin Hotel.
  • Vice City: Imp City seems similar in terms of sin to Pentagram City from Hazbin Hotel. We don't actually see as much overall sinning here due to focusing mainly on I.M.P, but we DO see almost as much assholery going on between everybody, especially between the main characters. We also see actual murder of humans, but that mostly happens outside of Hell and Imp City with the exception of the kid they were contracted to kill.
  • Villain with Good Publicity: Martha, the mistress from the first episode managed to survive when the man she was having sex with was killed by his jealous wife, making a lot of cash and becoming famous as a result, even though she and her family are actually total psychopaths.
  • Villain Protagonist: Blitzo, Moxxie, Millie, and Loona are the main protagonists in this series. As demons working in an agency in Hell that specializes in assassination, they are far from good guys.
  • Vocal Dissonance: The very girly-looking nurse from the pilot speaks with a very deep, manly voice.
  • Vocal Evolution: In the first episode, Millie's voice starts out deeper-sounding than the pilot, due to having a different voice actress. By the end, it's higher-pitched, sounding much closer to Erica Lindbeck's performance in the pilot.
  • Voice of the Legion: One of I.M.P's previous clients briefly lapses into this twice as he recounts how he murdered his cheating wife and ended up in Hell.
  • Wacky Marriage Proposal: The animatic during the pilot's end credits shows Moxxie proposing to Millie with a grenade, with the pin serving as the ring.
  • What You Are in the Dark: A group of morally bankrupt imps take care of a possibly dying child when they could've left him seemingly dead in the regular world. Proves that they're not wanton killers.
  • Win Her a Prize: During their free time exploring Loo Loo Land, Moxxie and Millie come across a shooting gallery with a stuffed "thing" offered as one of its prizes that Millie notices and takes an immediate liking for. Seeing how much his wife really wants it, Moxxie decides to win her the toy, reasoning that it's a thing that he can finally handle in the theme park. Unfortunately, the game is rigged by the crooked booth worker and Moxxie ends up wasting a lot of money trying to win the prize in several attempts. Millie then tries a whack at the game and misses the target but the booth worker makes the target drop anyway so he can hit on Millie. Certain events ensue however and Moxxie winds up giving Millie the "thing" that she wanted.
  • Work Com: The show is a Black Comedy that generally takes place in the office of an assassin business set in Hell.
  • Worst Aid: When the doctor at the hospital tries to save the kid, who just got shot in the head, he and his nurses use 6 defibrillators at full power to revive him. The doctor is very surprised when that actually works.
  • Worst News Judgment Ever: A child goes missing, but the story the news runs while interviewing the distraught mother is that she sucks at drawing her own kid. The fact that a boy has disappeared is relegated to the Crawl.
  • You Are Fat: Indirectly; Loona faxes Moxxie a weight loss ad as a means of passive-aggressively mocking his weight.


Immediate Murder Professionals

Immediate Murder Professionals (or I.M.P.) is an assassination law-firm of demons who are hired to kill people on Earth.

How well does it match the trope?

4.9 (30 votes)

Example of:

Main / MurderInc

Media sources:

Main / MurderInc