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Web Animation / Helluva Boss

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"Call the Immediate Murder Professionals."

Helluva Boss is an adult Web Animation created by Vivienne "Vivziepop" Medrano, and is set in the same universe as Hazbin Hotel. It features the voice talents of Brandon Rogers, Richard Steven Horvitz, Erica Lindbeck, and Brock Baker. It was released on November 25th, 2019.

The plot follows Blitzo (the "o" is silent), a demon imp who establishes a startup assassin business revolving around traveling to the realm of the living to carry out hits by demons wronged by others (at least in their own eyes) when they were alive. Along with Blitzo's weapons specialist Moxxie, his bruiser Millie, and his receptionist Hellhound Loona, he attempts to run his own small company amongst the competitive market of Hell. Together, they all attempt to survive each other as they try to keep their business afloat.


The trailer can be found here, and the pilot can be found here.

Tropes in Helluva Boss

  • All There in the Script: A couple of portraits in Stolas' bedroom reveal he has a daughter. According to an artist who did some background portraits for the pilot in one of their replies in an instagram post, Stolas' daughter is named Natasha (Tasha for short).
  • Ambiguously Bi: Blitzo is obviously freaked out by Stolas phone-sexing him and makes it clear that he only slept with Stolas to get him to fund I.M.P., but he also apparently has a bad habit of spying on Moxxie in his private moments with Millie. It's unclear whether Blitzo actually gets voyeuristic arousal out of doing so or if he just likes annoying Moxxie.
  • Asshole Victim: As it turns out, the kid I.M.P. accidentally shot in the pilot actually was their target after all, and despite being a kid, he turns out to be a complete asshole. The moment they realize they have the go-ahead to kill him, they waste no time finishing the job.
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  • Be Careful What You Wish For: Before chewing out the staff at I.M.P., the kid they almost killed begs for death because he's sick of being around them while pretending to be paralyzed. Once the staff realizes that he is indeed their target, he gets his wish courtesy of Blitzo.
  • Big, Screwed-Up Family: Blitzo seems to see I.M.P. as a family, despite them constantly getting on each other's nerves, but Moxxie is quick to point out that they're not this.
    Moxxie: We aren't a family, sir. You are the boss, we are the employees.
  • Black Comedy: Same as with Hazbin Hotel, only in the case of this show, there's a LOT more "deadly" humor going around. Even the murder of a child is treated as just another gag when he's revealed to be an ass.
  • Bloody Hilarious: Child murder has never been so cartoonishly funny.
  • Censored for Comedy: None of the profanity in the show is censored, except for when Stolas is describing what he'd like to do to Blitzo at length. Whatever he was saying, it's bad enough that Blitzo immediately smashes his phone, puts in a blender, feeds the soup to Loona, and tells her to take a dump off a bridge with a highway underneath it.
  • Cheating with the Milkman: One of I.M.P.'s clients murdered his wife because he caught her cheating on him with the deliveryman.
  • Cluster Bleep-Bomb: Stolas does this when talking with Blitzo, about how he gets horny when he is lonely. Only words referring to anatomy, and whatever else he might be implying are bleeped, while he still says "fuck" uncensored.
  • Continuity Nod:
    • During the interview part of their commercial there is a billboard of Katie Killjoy and 666 News in the background.
    • Loona is seen watching Charlie’s “Inside Every Demon is a Rainbow” song in one scene.
    • You can also see "Happy Hotel" and "Always Chasing Rainbows" written on a dumpster.
  • Contrasting Sequel Main Character:
    • Blitzo differs from Charlie, in more ways than one. Whereas Charlie is a well-recognized figure of royalty who founds the Hazbin Hotel to change her people for the better, Blitzo is a common imp who founds I.M.P. for the purpose of facilitating Hell's Crapsack World and making blood money by assassinating people in the living world for their clients.
    • The entire cast as a whole can be considered one for the cast of Hazbin; while Charlie, Vaggie, Angel and Alastor aren't exactly getting along right as rain, they all at least have some kind of personal investment for the Hotel to succeed and work together on that basis. The crew of I.M.P, however, seems to be hanging on by a thread, with all of them (save Moxxie and Millie) putting up with more Teeth-Clenched Teamwork than the Hazbin crew.
    • Stolas could be one for Alastor, being the main organization's powerful but mistrusted and resented benefactor. But while Alastor's a young demon who seized his position with sheer power, Stolas is an ancient noble who likes to play politics. Alastor is chummy and informal, but Stolas is aloof and refined. Alastor's an exuberant guy who gets quiet when he really wants to be listened to, but Stolas is a subdued individual who gets loud when he wants people to pay attention. To say nothing of the difference in their sex drives and sexual preferences, what with Alastor being asexual to the point of laughing off an offered blowjob, while the clearly bisexual Stolas is so into the idea he manages to be disturbing about it.
  • Crapsack World: Hell is one (obviously), but the real world appears to be one as well:
    • The staff at the hospital the imps visit are borderline incompetent, treating a gunshot victim by bashing him in the head with a bucket of water and then shocking him with three defibrillators at once (which somehow works). The doctor seems to only care about whether the imps have health insurance to pay the hospital, and when Blitzo asks what health insurance even is, they—along with the kid and his hospital bed—are thrown from a window.
    • When we see a newscast involving the shot kid's mother, the only one shown caring about how he went missing (due to being taken to Hell by I.M.P.) is the mother herself, while the news reporter looks utterly bored, the title of the news bumper makes fun of the mother for being bad at drawing her child, and the news crawl just has the acknowledgement the kid is missing (along with there being more missing kids) on repeat.
    • And of course, demons from hell are capable of entering the real world and murdering people. It's the entire premise of the series.
  • Creator Cameo: The people in the church that I.M.P. accidentally enter are actually all cameos of the crew that worked on Helluva Boss.
  • Creator Thumbprint: Brandon Rogers is the co-writer as well as voice of Blitzo, so it's no surprise that some jokes and archetypes from his videos appear in the pilot:
    • Loona, a sarcastic misanthrope, is the one in charge of talking to customers, like Jimmy Rustler in Magic Funhouse.
    • Blitzo's hypocritical insistence on being inoffensive while calling Moxxie "retarded" is a trait shared by the grandpa in "Grandpa HATES Disneyland", Jürgen in "Beauty is Blind", and Sam in "Sam's NOT Having It".
    • Helluva Boss joins "Is Morphings Time" and the Season One finale of Magic Funhouse in taking shots at the American medical system and its callousness towards those who can't afford it.
    • Nearly every single one of Brandon's videos involves the word asshole, and Helluva Boss is no exception.
  • Darker and Edgier: While both this animation and Hazbin Hotel take place in the same world, the latter is mostly idealistic in tone, with helping others achieve redemption as one of the main goals of the cast. Here, there's a lot more cynical humor, with dysfunctional, unsympathetic characters capitalizing off of vengeance and murder.
  • Dastardly Whiplash: Blitzo dresses the part for a still photo in the I.M.P. commercial (to depict "a piece of shit who got sent to Hell"), donning a monocle, two top hats worn over both his horns, and a fake mustache that he twirls while setting fire to an orphanage for elderly blind newborn dogs.
  • Death as Comedy: As Helluva Boss focuses on an assasin business, there's quite the amount of killing and death. It's however all played for Black Comedy.
  • Denser and Wackier: Compared to its parent series Hazbin Hotel, Helluva Boss is clearly wackier in tone and focus than the former. Hazbin Hotel may be comedic in tone but still takes itself seriously at times, especially in regards to Charlie's quest for redeeming sinners. Conversely, Helluva Boss is much more comedic in tone and mostly doesn't really take itself too seriously as it follows the violently zany workplace antics of a startup assassin business.
  • Destination Defenestration: When the I.M.P. demons reveal they don't have any insurance to pay for Eddie's operation, the doctor proceeds to boot both them and the kid whose life he just saved out the window.
  • Even Evil Has Standards:
    • I.M.P. appears to be distressed when they nearly kill a child who wasn't a target of theirs—Moxxie, the one who shot him, looks particularly horrified—and their immediate reaction is to try and save his life. Subverted when it turns out the child was their target, and they waste no time shooting him, desecrating the body, dismembering it, and stuffing the pieces in a bloody bag that they dump into the arms of his crying mother. Granted, the kid was a right jack off. Though even then, while he pissed them off enough to want to kill him, they didn't go through with it until they learned he was the right target, so they at least have "professional" standards.
    • After Killing said kid Blitzo acknowledges that while they were a target they were still just a kid and resolves to handle the situation in the best way possible. Unfortunately, Blitzo's way of handling it is to dump the dismembered corpse into their loved ones arms with a cheerful "You're Welcome!".
    • Blitzo finds Stolas's flirting to be highly disturbing, to the point where he destroys his phone and has Loona eat it.
  • Filching Food for Fun: Loona has a habit of stealing Moxxie's lunch, judging from the note on the break room fridge visible as she's taking his avocado salad.
  • Flashback: About half the pilot consists of flashback sequences as I.M.P. discuss their problems at a staff meeting.
  • Flashback Within a Flashback: When the sequence of the trouble Loona's caused for I.M.P. gets to her accepting a call from Stolas, it flashes back to when Blitzo slept with him and stole his grimoire, then the initial flashback picks back up with the prince's obscene phone call.
  • Four-Temperament Ensemble:
    • Sanguine: Blitzo is generally optimistic and wants to do what he can to save his failing company. He also thinks of his employees like a family.
    • Choleric: Loona is aggressive towards her coworkers when they try to get emotionally close to her.
    • Melancholic: Moxxie is extremely rigid and straight-laced, and tries to take his work more seriously than his coworkers.
    • Phlegmatic: Millie is overall a total sweetheart (when she's not killing anybody, that is). She is easily the most stable and level-headed of the crew.
  • Freeze-Frame Bonus:
    • The person I.M.P. are hanging in their ad has a sketch of Sir Pentious on the wall of their room - most likely an artist working on Hazbin.
    • Charlie's song, "Inside of Every Demon is a Rainbow" can be seen on Loona's computer at one point; most likely, thanks to the live interview she was on at 666 News.
    • The break room refrigerator has a note from Moxxie asking Loona to stop stealing his lunch, as she's taking his avocado salad.
    • The photos and posters throughout I.M.P.'s office offer little tidbits of information, such as:
      • Blitzo used to work in the circus, and he has two sisters named Barbie Wire and Tilla.
      • Moxxie and Millie's wedding photo is visible in some scenes; Blitzo has added himself into the photo hugging the other two.
      • Blitzo is apparently investigating some kind of conspiracy involving a mysterious stranger in the news (Their picture and title are ripped off of the article), with Stolas being involved somehow.
    • A couple of portraits in Stolas' bedroom reveal he has a daughter.
    • Visible on the dumpster behind I.M.P. while they're putting the kid's body in a sack is graffiti saying "ALWAYS CHASING RAINBOWS" and "HAPPY HOTEL", both references to Hazbin. There also seems to be a drawing of Cherri Bomb's face.
  • Fun with Acronyms: The assassin business run primarily by imps is called I.M.P. (Immediate Murder Professionals).
  • Fun With Blenders: After Stolas calls him, Blitzo puts his phone in a blender and has Loona eat the resulting electronic smoothie.
  • Global Warming: Stolas requests I.M.P. assassinate an activist campaigning against global warming, as it would lead to more people dying and coming to Hell, and Stolas gets so lonely.
  • Guys Smash, Girls Shoot: Inverted; Moxxie is shown preferring guns while Millie uses various bladed or bludgeoning instruments to kill their victims.
  • Happily Adopted: Might be a bit hard to notice with how angry she always is but Loona is shown to be perfectly happy with being adopted by Blitzo, who treats her more like a daughter than a pet.
  • Happily Married: Millie and Moxxie. They're never shown as anything but a loving, functional couple, and only Millie can calm Moxxie down when he's Enraged by Idiocy. Honestly, they only disagree on Blitzo inserting himself into their personal life.
  • Hypocritical Humor: The doctor claims with determination that he will "not lose another [life]" just before getting Eddie stable. However, when he finds out the imps don't have any insurance, he's more than happy to let the kid die. Or more accurately, kill him himself by chucking him out the window.
  • Impossible Insurance: When the hospital asks what insurance the I.M.P. members have, Blitzo doesn't even know what insurance is, implying that it, rather unsurprisingly, doesn't exist in Hell.
  • Insane Troll Logic: The first epsiode features a previous client if I.M.P. who is confused about his damnation. Why? Because he considers murdering his wife for cheating on him with a delivery man to be a loving, husbandly act.
  • Intimate Telecommunications: Stolas calls Blitzo and gives him a heavily bleeped out description of what he'd like to do with him. Leading the imp to smash his phone and feed it to his hellhound.
  • Joggers Find Death: One of I.M.P.'s clients hires them to kill the jogger who caught him trying to hide his adulterous wife's corpse.
  • Kitschy Local Commercial: The I.M.P. commercial we see is cheaply made, features a cheesy musical jingle, and even keeps running to include the company's then biggest mistake ever where they shot the wrong target (or at who they thought was the wrong target) before they get thrown out the window by the hospital staff. For added effect, it's then aired for three hours straight on a TV station nobody watches.
  • Larynx Dissonance: The female nurse at the hospital they take the kid is voiced by Brock Baker, who makes absolutely no attempt at actually sounding like a woman.
  • Lyrical Dissonance: "Oh Millie" is a very sweet-sounding song by Moxxie about his wife Millie and how much he loves the death and destruction she causes.
  • Murder, Inc.: I.M.P. (Immediate Murder Professionals) is the assassin business founded by Blitzo for the purpose of traveling to the living world and killing off those who wronged their clients when they were alive.
  • Never My Fault: The ad Blitzo ran for I.M.P. is specifically targeted towards these kinds of people. Considering it's in Hell, there's probably a healthy market.
    Blitzo: Are you a piece of shit who got yourself sent to Hell, or are you an innocent soul who got FUCKED over by someone else?
  • Never Suicide: One of the lines in the commercial’s jingle says that they can make the death look like suicide; indeed, we see Blitzo hanging a guy while Millie is shown having just finished writing a fake note.
  • No Kill Like Overkill:
    • After a call with Stolas, Blitzo breaks the phone in half, smashes it with another phone, then runs the pieces through a blender, feeds them to Loona, and tells her to shit it off a bridge onto the freeway.
    • After they find out the kid was their target after all Blitzo shoots him and then the whole team takes turns brutally dismembering the corpse.
  • Our Demons Are Different: In an inversion compared to its parent series, the main cast here is more in line with traditional depictions of demons, being horned, red-skinned, tailed fiends that terrorize humans. Furthermore, as explained in a Q&A livestream for Hazbin Hotel, they are specifically imps, naturally Hell-born demons that are different from sinners who've died and become demons.
  • Off-Model: Moxxie shoots Eddie with a shotgun that turns into a sniper rifle in the Reaction Shot.
  • Pardon My Klingon: Appropriately enough for a demon, "Christ on a Stick." Ex: "Christ on a stick, that was a good burger."
  • Pass the Popcorn: Blitzo right before playing an ad of the I.M.P. members unleashing some carnage.
  • Pet the Dog: If you look closely, Loona is visibly touched when Blitzo refers to her as family and how you don't get rid of family.
  • Punch-Clock Villain: Very much downplayed since they're demons living in hell, but I.M.P. are only ever seen killing people on the job and tend to spend the rest of their time acting like assholes at worst.
  • "The Reason You Suck" Speech: The bratty kid I.M.P. accidentally shot during a hit ends up giving a scathing one to just about everyone, except Loona for the reason being that he's a cat person and doesn't talk to dogs (though it still ends up pissing her off). This ends up backfiring as the crew deems him an asshole and offs him the second they get the word that he was the intended target after all.
  • Rewatch Bonus: The oblivious woman in the park when the rude kid gets shot turns out to be his mother, as seen in the last seconds of the episode.
  • Sarcasm Failure: Loona's more than ready to insult anyone nearby, with or without provocation, and answers every barb with another of her own. Except when the asshole kid hits her with "I don't talk to dogs, I'm a cat person". That one just leaves her staring in blank-faced offense before turning back to her phone, clearly seething.
  • Shout-Out:
  • Spell Book: The portals I.M.P. uses to access the living world are generated with spells from an old and very heavy grimoire that Blitzo obtained from Stolas.
  • Take That!: Towards politicians who don't wish to do anything about Global Warming, which will end up killing more people, and the American Health Care system letting people die if they don't have insurance.
  • Teeth-Clenched Teamwork: The I.M.P. staff can barely stand one another, which is the internal conflict that arises in conjunction with actually running their business and carrying out their contracts.
  • Terrible Artist: Near the end of the pilot, we get a newscast where the kid's mom puts out a missing person report on him. The title of the news bumper, rather than saying anything important, instead just points out that the mother sucks at drawing her own child.
  • There Is a God!: Blitzo declares this when he finds out the bratty kid was their target all along.
  • Threatening Shark: One of the images in the montage of kills shown in I.M.P.'s ad features the imps riding a shark, using it to take out a target.
  • Unholy Matrimony: Moxxie and Millie are a Happily Married couple with a stable home life outside of their jobs. They're also unrepentant demons who are part of a company where they kill anybody, including innocent people, for the right price. Moxxie himself sings a love song about how much he adores Millie being a murderous psycho.
  • Unusually Uninteresting Sight: Besides calling them freaks, the human doctor that talks to the Imps doesn't seem to find their appearance that odd, despite them being obviously demonic, being more interested in their insurance information.
    • The kid who turns out to be I.M.P.'s target doesn't seem too disturbed about pretending to wake up in hell in the company of imps and a hellhound. Actually, he's more pissed about not dying than anything.
  • Verbal Backpedaling: After accidentally shooting a kid who wasn't their target and getting kicked out of the hospital they took him to, they cover their slip-up by claiming they do it for free.
  • The 'Verse: Helluva Boss has the same creator and Fire and Brimstone Hell setting as Hazbin Hotel, with disconnected plots that showcase different aspects of the world's society. At one point, Loona can be seen watching Charlie's song-and-dance news broadcast from the pilot of Hazbin Hotel.
  • Vice City: Imp City seems similar in terms of sin to Pentagram City from Hazbin Hotel. We don't actually see as much overall sinning here due to focusing mainly on I.M.P., but we DO see almost as much assholery going on between everybody, especially between the main characters. We also see actual murder of humans, but that mostly happens outside of Hell and Imp City with the exception of the kid they were contracted to kill.
  • Villain Protagonist: Blitzo, the protagonist, is the boss of an organization that murders living people on behalf of their clients for whatever reason, justified or otherwise.
  • Vocal Dissonance: The very girly-looking nurse in the hospital speaks with a very deep, manly voice.
  • Wacky Marriage Proposal: The animatic during the pilot's end credits shows Moxxie proposing to Millie with a grenade, with the pin serving as the ring.
  • When She Smiles: Loona is usually scowling or frowning, but she does manage a small, surprisingly sweet smile when Blitzo insists she's family and they don't get rid of family at I.M.P. while listening to Moxxie's complaints.
  • Work Com: The show is a Black Comedy that generally takes place in the office of an assassin business set in Hell.
  • Worst Aid: When the doctor at the hospital tries to save the kid, who just got shot in the head, he and his nurses use 6 defibrillators at full power to revive him. The doctor is very surprised when that actually works.
  • Worst News Judgment Ever: A child goes missing, but the story the news runs while interviewing the distraught mother is that she sucks at drawing her own kid. The fact that a boy has disappeared is relegated to the Crawl.
  • Would Hurt a Child: Zig-Zagged; I.M.P. will murder children if hired to do so, going as far as including it in their TV ad as a free service, but will avoid it if deemed otherwise. Loona also kicks a baby imp just to "blow off steam".
    I.M.P. jingle: Kids die for freeeee~
  • You Are Fat: Indirectly; Loona faxes Moxxie a weight loss ad as a means of passive-aggressively mocking his weight.
  • Your Cheating Heart:
    • The demon who hired I.M.P. featured in their ad explains his wife fucked a delivery man which is why he "lovingly" killed her.
    • Stolas slept with Blitzo despite being married, and still pines for the imp.


Video Example(s):


Immediate Murder Professionals

Immediate Murder Professionals (or I.M.P.) is an assassination law-firm of demons who are hired to kill people on Earth.

How well does it match the trope?

5 (13 votes)

Example of:

Main / MurderInc

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Main / MurderInc