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Clockwise from top: Stolas, Loona, Millie, Blitzo, Moxxie.

When you want somebody gone, and you don't want to wait too long, call the Immediate Murder Professionals!
I.M.P Company Theme
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Helluva Boss is an adult animated musical Horror Comedy web series created by Vivienne Medrano, and is set in the exact same universe as Hazbin Hotel. Brandon Rogers co-wrote most of the episodes alongside Medrano (and his Creator Thumbprint is very noticeable), Richard Steven Horvitz handled voice direction, and Jefferson Friedman composed the soundtrack (with additional music composed by Parry Gripp and Sam Haft).

The story follows Blitzo note  (Rogers); an energetic, slightly dim imp hitman who owns a startup assassination company in Hell, which specializes in traveling to Earth to kill living humans on behalf of the dead, as revenge for (real or perceived) wrongs when they were alive. Helping Blitzo on this as he attempts to manage his business is Moxxie (Horvitz), a weapons expert with a rather uneasy relationship with his superior; the Cute and Psycho bruiser Millie (Vivian Nixon), who strives for a balance between the thrill of the job and her love for Moxxie; and the receptionist/Blitzo's adoptive-daughter Loona the hellhound (Erica Lindbeck), who quite frankly, would rather be anywhere else.

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Together, they all attempt to survive the mayhem that follows them, as well as each other, as they try to keep their company afloat amongst the competitive market of Hell. Their actions won't go unnoticed, not least of which by Stolas (Bryce Pinkham); an owl-like prince of Hell that provided Blitzo with access to the living world through rather... questionable means that left him hungry for more. They also find rivals in the form of C.H.E.R.U.B., a trio of, well, cherubs from Heaven whose job it is to save mortals from eternal damnation, and D.H.O.R.K.S., a pair of...humans (who are dorks) who are intent to prove the existence of not only demons but afterlife creatures in general to the living world.

Additional cast members include Cristina Valenzuela as Verosika Mayday, James Monroe Iglehart as Asmodeus, Alex Brightman as Fizzarolli, Don Darryl Rivera as Wally Wackford and Barrett Wilbert Weed as Stolas' daughter Octavia.

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The show's pilot episode was released in November 25th, 2019, and its first season officially premiered on October 31, 2020, with the rest of the episodes periodically releasing over the following year. A second season is confirmed to release some time in 2022. Unlike its sister show (which was picked up by A24), the whole series can be accessed for free on the creator's YouTube channel.


Tropes in Helluva Boss:

    open/close all folders 

    A-I 
  • Acceptable Professional Targets: The series has taken multiple shots at the police.
    • In "Murder Family", the police are shown destroying a home merely based on Moxxie's testimony. Even Moxxie, a professional killer, looks shocked at how callous the police are.
    • In "Spring Broken", there is a literal clown interspersed among the police. Verosika also tells her crew to "get ready to suck a lot of pig dick" in order to get out of trouble, suggesting that the cops are easily swayed.
  • Alien Blood: As first displayed by Blitzo in "Murder Family" before being shown off extensively in "Loo Loo Land", hell-born demons, or at least imps, have near-completely black blood with only a tint of red, unlike humans which bleed a natural full red.
  • All There in the Manual: Just like Hazbin Hotel, the characters' Instagram accounts provide a lot of supplemental insights into them. It is clarified by Vivziepop that they are Loose Canon.
  • Art Evolution: The first proper episode contains extremely fluid and clean animation compared to the pilot.
  • Author Filibuster: Downplayed and Played for Laughs, but still used. Vivienne Medrano knows that with a series directly aimed at adults that Rule 34 would be inevitable, and generally doesn't have any issues with it. However, less-than-flattering artworks and portrayals of characters like Loona, and the inappropriate shipping of Stolas and Octavia resulted in the Octavia Instagram being set to private. In Episode 3, Vivziepop poked fun at the audience while Breaking the Fourth Wall in the process by having the characters give an Aside Glance after Blitzo mentioned the "freaks" on Earth who would drool all over Loona.
  • Back-to-Back Badasses: Millie and Moxxie get the Battle Couple variation during their song.
  • Bait-and-Switch: The episode "OZZIE's" initially looks like it's going to be about Blitzo trying to wedge himself into Moxxie and Millie's private date, until it slowly turns out into Blitzo and Stolas's relationship falling down once Asmodeus and others learn about Stolas's shame of falling for a mere imp and Blitzo having enough of being seen as just a person Stolas likes to have sex with.
  • Bait-and-Switch Compassion: In the sixth episode "Truth Seekers", the I.M.P. are caught by a government agency bent on discovering their secrets. Stolas then comes to the rescue by terrifying the living daylights out of the two agents who tried to interrogate Blitzo and Moxxie. Stolas then comes up to Blitzo and asks if he's all right. After the imp replies that he is, Stolas lingers on his face in relief...before he immediately scolds him and the gang for getting caught by humans.
  • Bathos: Quite a bit of it. Besides the truckloads of Black Comedy involving death, murder, sex, and swearing, there's also a lot of drama mixed in.
    • Episode 2 balances the silliness of I.M.P fighting clowns, demons, and clown demons with interpersonal drama between Stolas and his daughter Octavia over the Awful Wedded Life that Octavia's parents have with each other.
    • Episode 3 features comedy with the petty bet between Blitzo and Verosika over a parking space with drama between Blitzo and Loona over her adoption and Overprotective Dad tendencies, including a "You're Not My Father" moment from Loona.
    • Episode 5 alternates between the slapstick comedy of Moxxie getting Amusing Injuries as he tries to impress Millie's parents, who disapprove of him due to his tactical combat prowess clashing with their strength-based ideals for an imp. Opposing this is Moxxie's withering self-esteem when he fails to impress them, and the suspense of finding out that someone might be trying to take out one of I.M.P's high profile friends.
  • Battle Couple: Moxxie and Millie are both members of I.M.P, and both of them are the heavy hitters of the group — Moxxie is the long-range fighter who is skilled with his guns and his wits, and Millie is the short-range fighter who assassinates her targets up close and personal. Moxxie even once wrote a song about how much he loves Millie for being such a badass killer.
  • Beta Couple: Moxie and Millie's happy, loving and equal romance serves as a foil for Blitzo's history of dysfunctional and broken relationships, particularly the mutually-selfish nature of his Unequal Pairing with Stolas. This juxtaposition is best displayed in episode seven, where Mox and Mil defy Asmodeus' lewd peer pressure and re-affirm their wholesome love for one-another on their anniversary. Blitzo, meanwhile, invites Stolas on a false date purely for the sake of entering the club, leading to the two of them being publically humiliated by Asmodeus and Fizzarolli, and they end the night struggling with the lack of trust and honesty in their relationship.
  • Black-and-Gray Morality: I.M.P and C.H.E.R.U.B have this dynamic. I.M.P are undoubtedly a villainous organization who have no qualms about killing innocent people, but that doesn’t necessarily make C.H.E.R.U.B heroes either, as while they have good intentions, their actions tend to fall from Good Is Not Nice at best to Well-Intentioned Extremist at worst. That, and allocating the fact that the higher-ups are unpleasant and passive-aggressive Celestial Bureaucrats who expelled C.H.E.R.U.B from Heaven over an accident.
  • Black-and-White Insanity: As revealed by Episode 4, Heaven refuses to acknowledge the greys of morality, at least in regards to angels. Either you're a completely sinless saint (vulgarity and jerkassery don't count as sins here), or you get permanently banished and left either on Earth or in Hell. Even being manipulated and framed for sinning is apparently good justification for being kicked out.
  • Black Comedy: Same as with Hazbin Hotel, only in the case of this show, there's a LOT more "deadly" humor going around. Even the murder of a child is treated as just another gag when he's revealed to be an ass.
  • *Bleep*-dammit!:
    • Stolas drops a Cluster Bleep-Bomb whenever he has "chats" with Blitzo, every time being about how horny he is. This censorship is only for when he's directly talking about sex, as usage of "fuck" in any other context is left completely uncensored.
    • In episode 3, when Blitzo barges into the headquarters of Verosika, he says "Alright, [bleep]s!" What exactly the censored word is left ambiguous, but it's the only censored word in the entire episode and the only time in the series where somebody other than Stolas is censored.
  • Brick Joke:
    • In the pilot, Blitzo is asked if he has insurance, and doesn't know what it is. In Episode 4, after Loopty Goopty busts through the wall of the office, he asks Loopty if he has it, indicating he did eventually find out.
    • While Blitzo is being hunted down by Martha, Stolas calls him and eventually begins one of his sexual fantasies. At this point Martha catches Blitzo, causing him to drop his phone. At the end of the episode when Moxxie is walking back to the house, he passes by the dropped phone, still broadcasting Stolas who never stopped fantasizing.
    • In the pilot, a poster for The Phantom of the Opera can be seen on the wall next to Moxxie's bed. Two episodes later, Millie mentions his fantasy of sleeping with Michael Crawford. A further three episodes later, during Moxxie's and Blitzo's dueling hallucinations, Moxxie sees the two of them in a cavern similar to the Phantom's, with Blitzo wearing his mask and sitting at an organ; while Blitzo at one point sees Moxxie in a dress similar to Christine's.
    • In "Spring Broken," when Moxxie is drunkenly praising Millie, Blitzo says, "Oh, she totally pegs you, doesn't she?" Three episodes later, in "Truth Seekers," he gets the answer (yes).
    • In "Ozzie's", the real Fizzarolli comments on what happens with Loo Loo Land, and notes that he wants to sue the one who burned it down due to the profit losses from Robo Fizz.
  • Cast Full of Gay: Among the four main characters that comprise I.M.P, Blitzo is apparently pansexual based on a post on his Instagram, and Moxxie is confirmed to be bisexual in a tweet for Celebrate Bisexuality Day 2020. Outside of I.M.P, there's Stolas who, while his sexuality has yet to be clarified, shows signs of demisexuality by being completely head over heels in love with Blitzo specifically and can't put to words why he can't find happiness in his marriage with his wife based on a number of posts on his Instagram and in the episode "Loo Loo Land." The episode "Spring Broken" also shows Loona acting as a Honey Trap to both men and women, and the crowd that gets enchanted by a succubus song includes multiple same-sex couples. In "The Harvest Moon Festival" Millie's sister Sallie-May has male imp horns, white (male) hair showing at her roots, and was confirmed by her voice actress as transgender.
  • Censored for Comedy: While all forms of swearing are completely uncensored, any time Stolas goes on a tirade about what kind of sexual stuff he wants to do with Blitzo, the "naughtier" words are completely bleeped out, usually resulting in a Cluster Bleep-Bomb. All of this done simply because it's funnier that way. As episode 1 shows, it keeps going and going even when it's coming out of a phone.
  • Circles of Hell: While Word of Godinvoked already stated, and Stolas' song in Episode 2 mentioned, that the Hell of this story and Hazbin Hotel was divided into 7 circles corresponding to the Seven Deadly Sins, Episode 3 fully confirms that said Hell is genuinely structured in verticle layers that can be traversed by hellborne demons.
  • City of the Damned: From what little is shown of Imp City, it is implied to be just as much of an Urban Hellscape as Pentagram City.
  • Cluster Bleep-Bomb: Stolas does this when talking with Blitzo, about how he gets horny when he is lonely. Only words referring to anatomy, and whatever else he might be implying are bleeped, while he still says "fuck" uncensored. Episode 1 features him going on such a rant over the phone, where all of his words are bleeped. When Moxxie runs past the phone later, the bleeps are still going on.
  • Content Warning: The pilot has a crudely-drawn disclaimer, apparently drawn by Blitzo, at the beginning warning that the animation is for adults and viewer discretion is advised, in case the kids (and COPPA filter) were fooled by Blitzo's cute look on the thumbnail. Subsequent episodes have a more traditional warning at the beginning, and an inaccurate gag warning in the description.
    WARNING:
    The following cartoon contains graphic violence, flashing lights, naughty language, horny humans, horny demons, and is intended for mature audiences.note 
    Viewer discretion is advised!
  • Continuity Nod: A few supplemental details confirm that this show takes place in the same universe as Hazbin Hotel, and at around the same time.
    • During the interview part of their commercial, there is a billboard of Katie Killjoy and 666 News in the background.
    • Loona is seen watching Charlie's "Inside Every Demon is a Rainbow" song in one pilot scene.
    • You can also see "Happy Hotel" and "Always Chasing Rainbows" written on a dumpster.
    • Robo Fizz steals a few lines from "Inside Every Demon is a Rainbow" for his own song, poses and all.
  • Couch Gag: Starting from "Murder Family", the content warning at the beginning of each episode slightly changes every time. The warning goes "The following cartoon contains (flashing or bright) lights, naughty language, (insert horny species here), and is intended for mature audiences." The "horny" part is the main difference:
    • Episode one is simply "horny humans and horny demons".
    • Episode two is "sad horny demons".
    • Episode three is "horny demons and very horny humans".
    • Episode four goes back to "horny humans and horny demons".
    • Episodes five, six and seven go with "Rampant demon horniness"
  • Crapsack World: Hell is one (obviously), but the human world appears to be one as well:
    • The staff at the hospital the imps visit are borderline incompetent, treating a gunshot victim by bashing him in the head with a bucket of water and then shocking him with three defibrillators at once (which somehow works). The doctor seems to only care about whether the imps have health insurance to pay the hospital, and when Blitzo asks what health insurance even is, they—along with the kid and his hospital bed—are thrown from a window.
    • When we see a newscast involving the shot kid's mother, the only one shown caring about how he went missing (due to being taken to Hell by I.M.P) is the mother herself, while the news reporter looks utterly bored, the title of the news bumper makes fun of the mother for being bad at drawing her child, and the news crawl just has the acknowledgement the kid is missing (along with there being more missing kids) on repeat.
    • And of course, demons from Hell are capable of visiting Earth and murdering people. It's the entire premise of the series.
  • Crapsaccharine World: "C.H.E.R.U.B" implies that Heaven is this, at least to angels, considering C.H.E.R.U.B is Barred from the Afterlife for the crime of a single act of Accidental Murder (that was partially the fault of I.M.P) with nothing but an insincere apology from one of the higher-ups, with zero hope of being able to return.
  • Creator Thumbprint: Brandon Rogers is the co-writer as well as voice of Blitzo, so it's no surprise that some jokes and archetypes from his videos appear in the pilot:
    • Loona, a sarcastic misanthrope, is the one in charge of talking to customers, like Jimmy Rustler in Magic Funhouse.
    • Blitzo's hypocritical insistence on being inoffensive while calling Moxxie "retarded" is a trait shared by the grandpa in "Grandpa HATES Disneyland", Jürgen in "Beauty is Blind", and Sam in "Sam's NOT Having It".
    • Helluva Boss joins "Is Morphings Time" and the Season One finale of Magic Funhouse in taking shots at the American medical system and its callousness towards those who can't afford it.
    • Nearly every single one of Brandon's videos involves the word asshole, and Helluva Boss is no exception.
  • Cross-Popping Veins: In episode 6 "Truth Seekers" has Millie get one on her arm when grabbing Loona and demanding she reopen the portal to Earth to try and rescue Blizto and Moxxie from D.H.O.R.K.S. agents.
    • In the above episode D.H.O.R.K.S. Agent 1 gets one on his forehead in frustration for Blitzo and Moxxie refusing to cooperate in the interrogation.
  • Darker and Edgier: While both this animation and Hazbin Hotel take place in the same world, the latter is mostly idealistic in tone, with helping others achieve redemption as one of the main goals of the cast. Here, there's a lot more cynical humor, with dysfunctional, unsympathetic characters capitalizing off of vengeance and murder, and their targets are total douche-canoes who always get what's coming to them, often gruesomely.
  • Deal with the Devil: Blitzo is on the receiving end of one, thanks to a deal he has with Stolas. In exchange for being able to use the Grimoire to access the mortal realm, Blitzo will return it to Stolas on the night of the full moon each month (where they'll also have sex).
  • Death as Comedy: As Helluva Boss focuses on a startup dedicated to assassinations, there's quite the amount of killing and death. It's however all played for Black Comedy. Episode 4 relishes in it, with I.M.P trying to drive an old man to suicide and the members of C.H.E.R.U.B trying to convince the same old man to live.
  • Denser and Wackier: Compared to its parent series Hazbin Hotel, Helluva Boss is clearly wackier in tone and focus than the former. Hazbin Hotel may be comedic in tone but still takes itself seriously at times, especially in regards to Charlie's quest for redeeming sinners. Conversely, Helluva Boss is much more comedic in tone and mostly doesn't really take itself too seriously as it follows the violently zany workplace antics of a startup assassin business.
  • Disneyesque: Parodied in Episode 6, where Moxxie's bad acid trip sequence is rendered to that of a Disney movie from the art, animation and music.
  • Early Installment Weirdness: Pops up twice in the pilot regarding the Masquerade:
    • While the imps always had a spotty track-record and are particularly reckless in regards to keeping a low profile, Spring Broken would establish that it's more due to the lack of disguises and that at least Blitzo follows a policy of killing any humans that might expose them. Here, they're much more careless, openly talking to a human doctor in a hospital and later dumping Eddie's corpse to her mother in broad daylight right in front of a news camera and a reporter.
    • At the end of the pilot, the imps open a portal in full view of a news camera and a reporter to dump the child's corpse to the mother. This moment isn't referenced again by anybody, with the D.H.O.R.K.S in Truth Seekers somehow not having the video in their possession and needing more evidence to convince corporate (and possibly the world at large) that demons are real.note 
  • Easy Road to Hell: This appears to be the case.
    • Mrs. Mayberry spent her life being a good person, but the murder of an adulterous spouse and subsequent suicide was enough to damn her to hell.
    • Up to Eleven with C.H.E.R.U.B, who end up being kicked out of Heaven and banned for life, and bluntly told that there's nothing they can do about it, just because of a single Accidental Murder that was more I.M.P's fault than theirs.
  • Embarrassing Ringtone: Blitzo's ringtone for Stolas is a digital ring interspersed with screaming.
  • Fantastic Racism:
    • Heaven and Hell's creatures can't stand each other. Angels view demons as unrepentant troublemakers, and demons view angels as annoying Holier Than Thou paragons. At best, they call each other out for meddling in the lives of humanity. At worst, they try to kill each other.
      Keenie: You [demons] are all such disgusting, loathsome beasts! Your kind is nothing but dirt that shitty dead people tread on!
    • Imps are often lower-class citizens in Hell. Stolas's wife, Stella, appears less offended about her husband's homosexual affair with Blitzo and more angry about the fact that he cheats on her with an imp. When we see the seemingly farm dominated Wrath Ring where Millie's family has their farm, the visiting Loona and Stolas are the only non-imp demons there, and Striker makes a point that imps who leave to seek their fortunes elsewhere often have a hard time of it.
  • Fictional Currency: The second series episode shows that the money in Hell is called "souls", is green like US dollars, and the 100 soul notes show Mammon's face. Also, the shooting game at Loo Loo Land costs 100 souls a shot, but the whole park is said to be overpriced.
  • Four-Temperament Ensemble:
    • Sanguine: Blitzo is happy-go-lucky and optimistic and wants to do what he can to save his failing startup. He also thinks of his employees like a family.
    • Choleric: Loona is aggressive towards her coworkers when they try to get emotionally close to her.
    • Melancholic: Moxxie is extremely rigid and straight-laced, and tries to take his work more seriously than his coworkers.
    • Phlegmatic: Millie is overall a total sweetheart (when she's not killing anybody, that is). She is easily the most stable and level-headed of the crew.
  • Freeze-Frame Bonus: The season 1 trailer has a large number of blink-and-miss-it moments.
  • Furry Reminder: The Goetia's owlish appearance doesn't get much reference, but there are occasional examples of their heritage; particularly in Loo Loo Land, in which a shot of Stolas' fridge includes a plastic bag full of mice and a scene where Octavia appears to be eating birdseed for breakfast as if it were cereal.
  • Good Adultery, Bad Adultery: There's more than one instance of the adultery in the series and how each one is potrayed as varies, ranging from sympathetic to unsympathetic:
    • Stolas is cheating on his wife Stella with Blitzo, but he's shown to be such a Henpecked Husband trapped in an Awful Wedded Life after presumably entering a Marriage of Convenience. Stella herself is also shown to be such a shrewish, temperamental Rich Bitch and Hate Sink that it's hard for the audience to sympathize with her. In "Loo Loo Land," Stolas even implies to Octavia a few times that he tried to make his marriage work, while we see no such effort from Stella.
    • In "Murder Family", Mrs. Mayberry is introduced as a friendly and sociable teacher who was loved by her students so when she accidentally discovers her husband's tryst with Martha, the adultery is portrayed as negative and Mrs. Mayberry's reaction justified even if it does get her sent to Hell. As for Martha, she's further portrayed in a negative light beyond her affair with Jarold as she not only cheated on her own husband but after all that had happened, she continued cheating anyway, clearly not having learned from surviving Mrs. Mayberry's rampage. It's then later revealed that she and her family are Satan worshiping cannibal serial killers thus further vilifying her.
    • On I.M.P's ad from the pilot episode, the client featured mentions how he "lovingly" killed his wife for cheating with a deliveryman. While it's clear his actions obviously got him sent to Hell after the state of Ohio executed him, no further details were given other than his wife cheated to concretely determine whether the affair was sympathetic or not.
  • Graying Morality: The conflict between Heaven and Hell is shown to be morally blurry.
    • For Hell: While I.M.P are assassins, they are at least devoted to their clients, are affectionate toward one another, try to behave professionally, and their targets aren't exactly sympathetic people. There is also heavy discussion that demons have certain laws to abide by. For instance, those who cause trouble on Earth are required to blend in with human society with a disguise of sorts (costume or transformation) to avoid being exposed, with the implication of consequence in facing punishment from Hell's authority figures, if not Satan himself.
    • For Heaven: The trio of C.H.E.R.U.B are supposedly devoted to protecting humanity, but are pretty arrogant and self-serving in how they go about things. Additionally, they are far from infallible, as they also end up (indirectly) getting other people killed in a fit of pique. Their own boss (and by extension God) outright bans them from Heaven for that mistake with no way of coming back, showing Heaven itself is an incredibly strict place.
  • Guys Smash, Girls Shoot: Inverted. Moxxie specializes in ranged weapons like firearms, while Millie excels at hand-to-hand combat with her dagger clenched between her teeth.
  • Hammerspace: Seems to be a common attribute of demons.
    • The imps regularly pull long-barreled guns or massive battle axes out from under their tailored suits.
    • Loona’s outfit doesn’t leave much to the imagination, but she manages to pull a grimoire wider than her waist out from behind her back.
    • Moxxie’s fanny pack sprouts several giant syringes of morphine while offering Octavia “headache medication”.
    • Blitzo’s “emergency bag” is a grimy little backpack that contains an armory’s worth of weapons, including a bazooka named “My Dick” that's longer and thicker than the backpack by itself.
  • Hot in Human Form: This is a plot point during Spring Broken. In order to win a bet with Verosika that the I.M.P can kill more people than she and her succubi have sex with, they have Loona, a hellhound, use her human disguise to seduce targets and lure them away to be assassinated. The trouble is, the succubi also have incredibly attractive human forms and are easily able to seduce numerous humans.
  • I Was Quite the Looker: Before they were prematurely aged into old men, Loopty Goopty and Lyle Lipton were shown to be rather dashing.
  • Immune to Fire: Downplayed with imps. While it's shown that Earthly fire can't hurt them, hellfire very much can.
  • Interplay of Sex and Violence: Moxxie and Millie's loving relationship places a lot of focus on just how much Moxxie loves Millie for being an absolute psychopath who loves to kill. The two synergize best when the opportunity to cause violence also results in the opportunity to celebrate their love for each other, which only leads to them being even better at causing violence.
  • Intimate Telecommunications: Throughout the series, this is the main form of communication between Blitzo and Stolas. While Blitzo only does so to discuss targets and deals, Stolas fully abuses each chance to quite thoroughly describe everything he wants to do with "Blitzy" when they have some time alone.
  • Irony: Octavia is afraid that her father would leave her to run off with Blitzo. This would never happen, given that Stolas has so badly traumatized the hell out of Blitzo more often than not, that it's pretty much a given that he'll never return Stolas' romantic interest. Meaning that while they will still have liaisons due to Blitzo's need for Stolas' grimoire, the chances of Blitzo wanting to run off with Stolas are pretty much zero. There's also the possibility that, being a father himself, Blitzo would never put someone else's child in that position. In short, while Octavia's fear of being abandoned is very real, the circumstances around Stolas and Blitzo's monthly sex sessions means her fear is — for the moment at least — unlikely to ever come to pass.

    J-R 
  • Lyrical Dissonance: "Oh Millie" is a very sweet-sounding song by Moxxie about his wife Millie and how much he loves the death and destruction she causes.
  • Man-Eating Plant: Stolas has several potted plants that have jawed buds. One of which is bigger than himself, has eyes on its' leaves, and gets affectionately hand-fed raw zebra steaks.
  • Masquerade: It is revealed in "Spring Broken" that demons who operate on Earth are supposed to keep a low profile. Failure to do so can lead to panic and the violators supposedly facing consequences from authority figures in Hell. The imps of I.M.P have been ignoring this rule until Loona finally calls them out on it. The only reason they got away with it is thanks to Refuge in Audacity while on Earth and the usual practice of killing anyone who might see them.
    • Loona points out how she can disguise herself in human form to come up to their world, and then berates the others for not knowing that such a thing was possible. The fact that Blitzo, Millie, and Moxxie don't disguise themselves in the human world ends up leading to further trouble in episode 3, "Spring Broken". Verosika tries calling the members of I.M.P out for going around without disguises, but the threat fizzles because all of the humans were either drunk and couldn't tell that Moxxie or Blitzo were demons, or Blitzo killed anyone who saw them.
    • Verosika accidentally creating a giant sea monster with her demonic booze is also something that would break the masquerade, as Blitzo uses it as blackmail to get his company parking space back.
    • Episode 4 shows that I.M.P still doesn't grasp the idea of using magic to make them look human, but rather they go about their business heavily dressed up in wigs and costumes while making no effort to hide their red skin.
    • This comes full circle as a massive plot point in "Truth Seekers", where D.H.O.R.K.S have been tracking their undisguised sightings throughout the last few episodes and finally capture Moxxie and Blitzo for information on who they are. Stolas even calls them out on this horrendous blunder when he saves I.M.P at the end, although he spares the two agents under the assumption that nobody will believe them. Unfortunately for the demons, their actions were recorded on the cameras, implying that their existence might not remain a secret for much longer.
  • Murder, Inc.: Blitzo's Immediate Murder Professionals agency, or I.M.P, specializes in assassination gigs on the living world (usually the revenge-fueled kind). Doesn't matter if the client is evil or (remotely) good, as long as there is a target to kill.
    Blitzo: We're assassins, not bodyguards, okay? Don't invite us to shit unless someone's gonna die.
  • Never My Fault: I.M.P's clients tend to fall into this mindset, prompting them to put down the person who screwed them. The pilot has a demon complain that he was executed by the state of Ohio because the demon killed his wife for cheating on him with a deliveryman, saying he was totally justified and doesn't know why he's in Hell. He then says he wishes he could kill the jogger who saw him hide his wife's body.
  • No Such Thing as H.R.:
    • Or Blitzo would be in serious trouble, boss of the company or not, as would Loona. Then again, it is a four-person startup, and Hell likely doesn't have HR to begin with.
    • Played for Laughs in Episode 3, when the company parking spot is swiped by Verosika, Blitzo threatens to call H.R., prompting him, Verosika, and Vortex to burst out laughing for a couple seconds.
  • Oh, My Gods!: A drunk Moxxie in "Spring Broken" and a sober Blitzo in "C.H.E.R.U.B." both use the name of Satan in variants of swears that normally invoke God, such as "Oh Satan" instead of "God Damn" and "Satan's Balls" instead of "Jesus Christ".
  • Old-Fashioned Rowboat Date: One part of the "Oh Millie" song has Moxxie rowing a gondola with him and Millie on whilst singing the eponymous love song.
  • Our Imps Are Different: Imps are the lowest class of demons in Hell, and are not really treated well by many higher-class demons, often being used as servants for higher demons.
    • As a race, imps are physically very diverse, an example being their legs, as aside from normal ones they can have goat-like legs.
      • Secondary Sexual Characteristics is also present, both in hair color and horn markings. Female imps have black hair as opposed to white for males. Horn-wise, females have predominantly black horns with thin white stripes, while males have black-and-white stripes of similar thickness.
      • Additionally, it is possible for imps to have wings for flight.
      • Uniquely, imps are implied to heal differently from other demons, with scar tissue becoming white marks upon their skin.
      • Imps also seem to have some abilities related to fire. In episode 1, Millie and Blitz proved impervious to normal fire ei. non-infernal flames when Martha tried to burn them on a stake. Additionally, one imp in "Loo Loo Land" showed the ability to produce a small fire from his fingers.
  • Pardon My Klingon:
    • Appropriately enough for a demon, "Christ on a Stick." Ex: "Christ on a stick, that was a good burger."
    • Additionally, they say "What the Heaven" instead of "What the Hell."
  • Pink Is Erotic: While many succubi appear in the series, one notable example is Verosika Mayday a famous succubus celebrity who organizes concerts on Earth where she uses her succubus nature to charm humans into lust and her normal form has bright pink skin with pink clothing. She also implies that her former relationship with Blitzø was a thing thanks to the latter's "talents".
  • Pin-Pulling Teeth: Millie does this during the "Oh Millie" animatic at the end of the episode, after Moxxie "proposes" to her with a grenade.
  • Pronouncing My Name for You: Blitzo introduces his name with the clarification, "the 'o' is silent!", often to the confusion of the other party, who just assume his name is "Blitz" since he never bothers to spell his name out anyways.
  • Protagonist-Centered Morality: Kind of inevitable given that this is a show where the main characters are all hired assassins. While the plot doesn't shy away from presenting the protagonists' troubles as Played for Laughs, it's just as likely to have them Played for Drama and this is the main source of the viewer's knowledge of each character's Hidden Depths. But the suffering they cause while doing their job is barely given any attention, and even then it's usually Played for Laughs. It is however subverted in that the plot also doesn't try to sugarcoat that the imps are not necessarily good people for doing what they do, which is something that Moxxie in particular feels conflicted about, but as the series goes on it's simply accepted as the show's status quo.
  • Psychopathic Manchild: Most of the cast save for Octavia since she is an actual teenager and does not demonstrate violently destructive immaturity unlike her parents and IMP. One poignant example being both Blitzo and Verosika causing mayhem to a beach over their petty gripes and act like high-schoolers that didn't grow up.
  • Punch-Clock Villain: Very much downplayed since they're demons living in hell, but I.M.P are only ever seen killing people on the job and tend to spend the rest of their time acting like assholes at worst.
  • Romantic Rain: A bloody version of this trope happens during the "Oh Millie" song sequence. After Moxxie and Millie spell out the song's title with a trail of blood, the blood drips down and proceeds to rain in the next scene onto the couple while they share an Umbrella of Togetherness as Moxxie continues romantically singing about his wife.
  • Ruder and Cruder: The cartoon uses more profanity than the cartoon it spun off from.
  • Running Gag:
    • The synopsis for each episode on Youtube ends with "Things sure do happen", likely to prevent any hints that would potentially spoil the plot or its twists.
    • Blitzo has a habit of either losing or destroying the phones he uses to talk with Stolas:
      • In the pilot he utterly pulverized it into a smoothie out of disgust at Stolas' excessiveness, before having Loona drink it and shit it off a bridge.
      • In episode 1 he dropped it during a fight with the mother of the "murder family" and forgot to grab it again, leaving Stolas to obliviously continue talking about having his way with Blitzo.
      • In episode 2 he accidentally smashes it into his desk after excitedly agreeing to bodyguard Stolas and Octavia in exchange for money.

    S-Z 
  • Secondary Sexual Characteristics: From the main cast and the background imps that been seen scattered around, it appears that female imps have black hair and black segmented horns that grow from their skin, while male imps have white hair and black-and-white striped horns that seem to merge into their hair. This doesn't seem to be a hard set rule though, as apparently seen in some imps such as with the female imp meant to be Vivienne Medrano's impsona who has primarily white hair as well as a large-ish stripe of black hair (along with spots of pink hair), and a number of Stolas' would-be-kidnappers in "Loo Loo Land" appear to be generic male imp goons despite having black segmented horns. That said, this is actually used as a subtle sign that Millie's sister Sallie Mae is a trans-woman as her hair is dyed black (you can see white roots), and her horns are black-and-white striped like male horns.
  • Sex Equals Love: In the pilot, Stolas seemed like a depraved creep who took advantage of his providing the grimoire I.M.P needed for their business in order to ask sexual favors alongside hits. In the series proper it's revealed that he actually caught feelings for the imp after their night together, and while he's still very forward on his advances, he (sorta) asks for Blitzo's consent to his "new deal" for the book, his flirting is less intense when they're not talking sex, and in his Instagram he's shown to be more innocently playful. It's significant because, despite interacting more and having a daughter with his wife, he never grew to love Stella but he still pines over Blitzo despite the imp's coldness towards him.
  • Short-Range Guy, Long-Range Guy: This is the general setup of Battle Couple Moxxie and Millie. Moxxie is the ranged specialist, while Millie is the melee master. Both can use the combat style outside their specialization, but it's pretty clear they're only passable in those areas while they excel within them.
  • Smash Cut: The show excels at this.
    • In the pilot, Blitzo loudly responding to Loona's summons to the phone cuts to him attempting to sound calm and polite while answering Stolas on it.
    • Also in the pilot: Blitzo asking the doctor what insurance is cuts to the I.M.P crew and the injured boy being thrown out the hospital window.
    • Blitzo's threat to call HR on Verosika and Vortex cuts to the three of them uproariously laughing for a couple seconds, then cuts back to the original hostile confrontation.
  • Spell Book: The portals I.M.P uses to access the living world are generated with spells from an old and very heavy grimoire that Blitzo obtained from Stolas. Episode 1 reveals that Stolas is supposed to use the book to complete his own job, he doesn't actually own it, and that his lending the book to I.M.P is "less than legal". It's unknown what other spell are contained for Blitzo to use, but it seems that the portal spell is the only one needed and the reason why I.M.P continues to run business.
  • Super Cell Reception: Apparently cell phones work between Hell and Earth with no loss in audio quality.
  • Teeth-Clenched Teamwork: Aside from Millie and Moxxie, the I.M.P staff can barely stand one another, which is the internal conflict that arises in conjunction with actually running their business and carrying out their contracts.
  • True Love Is Boring: Averted. Moxxie and Millie are Happily Married, and that's the joke. The rest of the humor and drama around their relationship comes from their quirky personalities, their deadly jobs, and the fact that other characters like to heckle Moxxie about how he could land a babe like Millie.
  • The 'Verse: Helluva Boss has the same creator and Fire and Brimstone Hell setting as Hazbin Hotel, with disconnected plots that showcase different aspects of the world's society. At one point, Loona can be seen watching Charlie's song-and-dance news broadcast from the pilot of Hazbin Hotel, and the logo for Channel 666 News appears in Episode 4.
  • Vice City: Imp City seems similar in terms of sin to Pentagram City from Hazbin Hotel. We don't actually see as much overall sinning here due to focusing mainly on I.M.P, but we DO see almost as much assholery going on between everybody, especially between the main characters. We also see actual murder of humans, but that mostly happens outside of Hell and Imp City with the exception of the kid they were contracted to kill.
  • Villain Protagonist: Blitzo, Moxxie, Millie, and Loona are the main protagonists in this series. As demons working in an agency in Hell that specializes in assassination, they are far from good guys.
  • Vocal Evolution: In the first episode, Millie's voice starts out deeper-sounding than the pilot, due to having a different voice actress. By the end, it's higher-pitched, sounding much closer to Erica Lindbeck's performance in the pilot.
  • Wacky Marriage Proposal: The animatic during the pilot's end credits shows Moxxie proposing to Millie with a grenade, with the pin serving as the ring.
  • Work Com: The show is a Black Comedy that generally takes place in the office of an assassin business set in Hell.
  • Yin-Yang Bomb: A technological example: Moxxie reveals in Episode 5 that Hell incorporating Angelic technology in their lead to massive, game-changing advancements in the gun-warfare.
  • Your Size May Vary: The heights of the characters can change from scene to scene, or even several times throughout the same scene. Blitzo and Loona are a good example, as sometimes Blitzo can be around half the size of Loona, while in other shots he's less than a head shorter.

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Asmodeus

Asmodeus is the Demon Prince of Lust and ruler of the Lust Ring, but he also owns a nightclub that he sings his Villain Song in.

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