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Characters / Bojack Horseman - Horsin' Around Cast and Crew

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This is a list of the original cast & crew of Horsin' Around 's original run from 1987 to 1996 note  appearing in BoJack Horseman.

For the main character index, see here.

For people related to Hollywoo ventures in any way, see here.

Horsin' Around Cast And Crew
L-R clockwise: Bradley, Sarah Lynn, Joelle, BoJack. Not pictured: Herb and Goo...Rickert? Rick? Randy?
BoJack: Are you scared at all? That if the show takes off, everything's going to change?
Herb: No, I'm not scared, BJ. The future is bright. Just look at it.

A quintessential show of The '90s, Horsin' Around revolved around The Horse, a bachelor partner-to-be at Libertore & Associates, who's life is turned upside down when he adopts three little orphans: Olivia, a blonde girl and the eldest, Ethan, a literal redhead middle child and Sabrina, The Baby of the Bunch. Running from 1987 to 1996, it was the brainchild of Herb Kazzaz, struggling stand-up comic, starring his good friend BoJack Horseman and three child actors: Joelle Clarke (Olivia), Bradley Hitler-Smith (Ethan) and Sarah Lynn (Sabrina). Backstage, the show became the epitome of Troubled Production, with constant fights on set, resentment and backstabbing from all sides, exposure for the child actors to drugs and alcohol and the gradual decay of any good will between the co-stars. By far and large, it stands as a prime example of Hollywood rinse-and-repeat: shows and projects who's emotional impact on its cast matters very little in exchange for instant hits.


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  • Blonde, Brunette, Redhead: Of the child actors: Joelle is blonde, Sarah Lynn is brunette and Bradley is redheaded.
  • Broken Bird: Each and every single one of them have had rough lives, which has only made the few that still remain alive and in the business bitter and self-deluded.
  • Character Death: So far, Herb and Sarah Lynn have been the only two to have died out of the original cast. Three remain as of the end of season 3.
  • Celebrity Is Overrated: See the bad things that have happened to all of these former stars during their peak years listed in here? And those are just the ones that have been revealed. Only God knows what other skeletons in the closet occurred during those years...
  • Corrupt the Cutie: Before entering the show business, the cast was formed by caring, normal people who just wanted to make a show and have fun doing it, with the kids being innocent to the sordid business going backstage and Bojack being an actual Nice Guy, all together similar to a family. Flashforward 20 years later and all of them, save for Bradley and Herb, are attention-starving, selfish and pathetic washouts without any sign improving in the near future.
  • Divided We Fall: After their fallout during The '90s, they rarely see each other, with wounds and vendettas being out in the open. The closest thing that the cast has come to a reunion was at Herb's funeral. And even they admit that they probably will only see each other in the funerals to follow.
  • Dwindling Party: Discussed. Upon their reunion at Herb's funeral, the belligerent cast members can't help but bring up past wounds, even admitting they'll only keep reuniting each funeral. Of course, Sarah Lynn's wake happens offscreen....
  • Fallen Hero: They used to be looked up by people all around the world. Nowadays, they treated as a footnote at best, as a "Do you remember what happened to..?"
  • Family of Choice: Invoked by Herb, who clearly tries to make sure that they see each other as a surrogate family, making sure they remained together no matter what. He failed.
  • Five-Man Band:
  • Former Child Star: All of the kid actors, and true to the trope, they're not the most functional beings. Exactly how truly screwed up they are varies. Ranging from mostly functional (Bradley, who casually is no longer an actor) to somewhat functional (Joelle, who opted for theatre and is a good actress) to complete and utter train wrecks (Sarah Lynn, who plays this so straight it almost hurts to look.)
  • A House Divided: As the years passed and the program stayed on the air, tensions and rivalries started tearing up the cast of Horsin' Around, not the least of which where the increasing antagonism between Joelle Clarke and Sarah Lynn over the latter's Spotlight-Stealing Squad focus her character was having over the former's, Bojack's rampant womanizing and mistreatment of his fellow cast members, to the point of sleeping with Bradley's mother and not remembering about later, despite causing Bradley's parents to divorce. With Herb's outing and exit of the show, things only got worse. In the present day, they barely have any contact.
  • Jaded Washout: The few who have stayed in the business 'have not acclimated to their current situation very well.
  • Nothing Is the Same Anymore: No matter how hard they try or how much they want to mend the bridges, the things they did and said to one another have made impossible a reconciliation. They'll only see each other at another funeral of theirs.
  • Party Scattering: After the show ended, each of them went their own separate ways and have refused or declined to reunite or talk to each other. As they say, they'll only see each other in the next funerals to come from now on.
  • The Primadonna: The ones still in the business pretend to be important and relevant people and make demands as such, much to other people's chagrin.
  • Token Good Teammate: Bradley, in the present. He's the only one who's not screwed and actually cares about how everything's been going on with everybody.
  • Used to Be a Sweet Kid: All of them were decent and caring individuals, until Hollywood put them in the grinder. The only exception would most likely be Bradley.


    Sarah Lynn 

    Herb Kazazz
Herb in the present. 

Played By: Stanley Tucci

Debut: "Zoes and Zeldas"
Last appearance: "Still Broken"

BoJack's old partner in comedy. He created and wrote Horsin' Around which boosted Bojack to his '90s fame.

  • All for Nothing: See Shoot the Shaggy Dog below.
  • All Gays Are Promiscuous: Averted. While Herb is portrayed as gay, he's never really shown as having that much of an active sexual life. Part of why his cover as "straight" works is that one might confuse him as such and he never bothers correcting them. If anything, he's extremely discreet about it, partly because of personal reasons and partly to avoid unwanted attention brought to him from the public and the network alike. Of course, there's so much he can do to drown those primal urges and the moment he gives in (a public toilet, nonetheless), he's discovered and outed.
    • Further evidence happens during his meeting with BoJack for support. Despite knowing him, the horse thinks this trope might be into play. Herb's reaction when he mentions a "party train" clues him otherwise.
  • Ambiguously Gay: Initially, since his origin story in "The Telescope" is told from Bojack's POV and he comes across as strangely affectionate, but not in a sexual fashion. As the narration continues, Herb starts showing more and more signs of being uninterested in women and more eager to spend time with Bojack. It's further muddled when Bojack is almost kissed by him and Charlotte leaves Herb, arguing "she's not the one he's looking for". It's finally revealed he is at the worst possible time.
  • Ashes to Crashes: His ashes end up going to Princess Carolyn after her speech at his funeral, and the urn is broken at some point.
  • Badass Beard: Only on flashbacks. In present, he has little to no hair at all.
  • Bald of Awesome: Well, even with chemotherapy, he's still a pretty cool guy, BoJack hate not withstanding.
  • The Bear: The personification of a Big Beautiful Man (even if he was quite short) and with such a grip on his Straight Gay persona nobody could predict until his own indiscretions caught up with him.
  • Big Beautiful Man: In The '80s, Herb was chubby but far from being overweight, with his jolly energy, acerbic wit and easy going personality giving him a larger than life aura that naturally would attract many toward him, either as admiration or just plain attraction, even if he'd often fail to care the appreciation others gave him or be blind to those who would be fond of him in different ways than those he'd prefer.
  • Big Fun: He used to be a little chubby and with an easy-going and friendly personality to accompany it.
  • Black Sheep Hit: In-Universe. On his last days, he has come to regard Horsin' Around as this.
  • Celibate Hero: Invoked. Herb never made much of love and sexuality, only having Charlotte as a girlfriend on-screen and as The Beard to top it off. He did this by necessity as he needed to have a squeaky clean image to run his show and being gay in The '90s was an execution order for any career and social life. Deconstructed later on, as being in the known of his sexuality and forced to repress it causes Herb to explode at the worst possible moment and the worst possible place.
  • Character Death: He ends crashing into a truck loaded with peanuts just mere minutes after being informed that he no longer has cancer. Talk about Death by Irony.
  • Confirmed Bachelor: Bojack cites this as one of the clues for him finding out he was gay: Herb never married at any point, seems more interested at work and one-night stands and the only woman he had as girlfriend was Charlotte, whom he barely paid attention.
  • Cool Old Guy: On his later days, Herb has really changed that much.
  • Creator Backlash: In-universe. By the time of season 2 (slightly before his death), he hates "Horsin' Around" with a passion, wanting to leave something more meaningful as his legacy.
  • Crippling Overspecialization: Seems like all of those years writing hacky comedy for his sitcom affected his writing style. Everybody agrees his novel is terrible.
  • Cruel and Unusual Death: Dying from crashing into a truck, then surviving long enough to succumb to peanut allergy while being unable to move is not a good way to go.
  • Deadpan Snarker: An aficionado in his younger years, a master in his old age.
    Please, come in. You're letting out all the cancer.
  • Death by Irony: His cancer was finally in remission...until he crashed into a truck full of peanuts, which he was deathly allergic to.
  • Deconstructed Character Archetype: Of The Mentor, the Old Master and the Obsolete Mentor. To be specific, how one goes from being the first to the second to the last.
    • Herb starts as only slightly more experienced than BoJack in the L.A. comedy scene, which doesn't take away the fact that he's far more mature and stable which enables him to learn the trade faster. As such, he sees himself as a guide for those who might have talent, but need encouragement. Both, as mentor and apprentice, navigate the waters to find success.
    • As Horsin' Around begins production, he takes upon himself to be the show runner and keep the show (and the cast) on track. Besides his friendship (and mentorship) with BJ, Herb gets to know the child actors Sarah, Bradley and Joelle and emphasizes the idea of the cast being a family with everyone having each other's back. However, as reality sets in, stress and responsibilities make Herb increasingly lose himself. He's getting fatter, balder and more demanding of each aspect of production: he's cut out to pull this through, but increasingly sees little reason to do so beyond the cast and the money. Eventually, he's kicked out by giving into weakness in a one-time, but major way. And little to nobody stands up for him because they need the jobs (practical reasons) and his status as the boss has cracked the relationships between him and the cast and crew (personal reasons).
    • Even as Herb was kicked out, he still kept in touch with everyone (except BoJack). As years went on, however, Herb's old fashioned values crashed with everyone's development as they leaned more and more to personal self-interest rather than ideals of "compassion" and "family": Joelle became resentful of being out of the spotlight, Sarah Lynn felt isolated and unloved and Bradley wished he had a meager light to flash on to him. All of this mashed up for them to ignore Herb and his solid, but unpractical advice. Of course, Herb may have gone for ideals, but he was never fully proved wrong as in spite of being exiled and seeing as his former friends didn't have use for him anymore, Herb just kept growing in other areas away from showbiz, even if he grew increasingly frustrated and bitter at his wasted years. Both sides were headed toward different directions and while one side learned to juggle his crappiness in an intimate level, the others could have done better balancing their Enlightened Self-Interest with confronting their issues and hanging on to their better sides.
    • By the end of his life, Herb has become bitter, reclusive, a curmudgeon whose mirror reflexion lives on the L.A. hillside, forever resentful of who he was, the things he did and how he was screwed by people and life. His novel was in private a cringe embarrassment who'll burn to retain his "poor" legacy in his eyes: H.A., a sitcom from which he was fired and lost all form of control and effective contact with his castmembers. In paper, it sounds a bitter end to a bitter life. Except he never fully lost contact with the H.A. crew...even if he gradually saw little point in trying to do so and dish out advice unless he needed them. He took part in events and N.G.O.s...even if he went there to shoot the shit rather than any activism. He continued living...even if he made no secret how much of a snarky, grumpy ass he had become. Becoming a washout in the eyes of the public, Herb never really burn out or lost any of the much needed wisdom nobody might needed but could use to listen if they had the chance. Nor does this take away from his senseless death and meaningless body of work besides a classic sitcom. Not one or the other, just a mentor who'd grown old and learned his lessons very well, even if he knew nobody would ever pay attention.
  • Depraved Homosexual: Far from the image, but the time period being The '90s and the panic massive, this is how the public ends up perceiving Herb like. During the interviews shown in MSNBSea, one of the conservative rallied people comments on how "[his] family should be able to watch [Horsin' Around] without men like perv Kazzaz flaunting their alternative lifestyles and ruining America".
  • Due to the Dead: Even if one hasn't seen him in a while, the other three intermittently and the last one wasn't welcome on his last days, Charlotte, Bradley, Joelle, Sarah Lynn and BoJack still show up to pay their respect to Herb.
  • The Eeyore: Oddly mixed with Sad Clown (which he always was). Herb makes a big deal when BJ and Diane show up at the door, joking about his disease and just acting like it's just like old days. However, in between the lines, there's clear bitterness and resentment ooze in every line, even if he doesn't let it drag him down completely (key word: completely). His decayed appearance and generally joyless disposition just hammers it home.
  • A Father to His Men: Best shown in the flashbacks the cast of Horsing Around have of him after his demise.
  • Forced Out of the Closet: He never intended to reveal his sexuality, only doing so after being arrested on indecency charges.
  • Formerly Fit / Formerly Fat: Relatively thin in the 80s, he gained a fatter appearance in the 90s only to become very skinny in his final years due to his body deteriorating from cancer.
  • Gay Best Friend: To BoJack, although he was initially unaware of it.
  • Get Back in the Closet: The minute Herb's sexuality ends up being revealed in a quite unfortunate manner, thousands of people protest his employment and work on a family-friendly Sitcom like Horsin' Around, arguing that children shouldn't be exposed to the "kind of depravities homosexuals do", culminating in the studio firing Herb to save face.
  • Giftedly Bad: He was deeply passionate about the book he was writing despite the fact that everyone who read the manuscript agreed that it was terrible. He even writes out ellipses as "Dot Dot Dot".
  • Have I Mentioned I Am Heterosexual Today?: When he almost kisses BoJack after the studio executives pick up Horsin' Around, he immediately backpedals, arguing it was just the "excitement of the moment".
  • The Heart: Herb was the glue that held Joelle, Bradley, Sarah Lynn, and Bojack together as a sort of surrogate family. After he was kicked out of the show and isolated from the Hollywoo bubble, each cast member's bitterness causes everything to fall apart. What's sadder is before that, BJ and him had drifted so far apart and the children had grown so far apart that this was bound to happen one way or the other.
  • Homoerotic Subtext: With BoJack. It's one-sided, though, since he's gay.
  • The Heckler: Plays the part of one during BoJack's first stand-up night to see if the New Meat is gonna collapse the first chance he gets.
  • Hope Spot: He managed to beat cancer, only to die in a car accident as he tweeted while driving.
  • In Memoriam: In-universe example with the orphanage Bojack (badly) names after him.
  • Incompatible Orientation: During the excitement of a network picking up "Horsing Around", Herb tries to kiss BoJack. He declines, citing that he's heterosexual.
  • Interrupted Intimacy: The reason behind Herb fall from grace in Hollywood and firing was being arrested for indecent exposure by going down in a lemur in a public bathroom.
  • I Was Quite a Looker: Not handsome, but definitely attractive, at least compared to what he looks like now.
  • Knight of Cerebus: While the series started out as a comedy with some dramatic moments, Herb Kazzaz was what started the show's transition into a dramedy that deconstructed television tropes and dealt with issues such as existentialism and mental illness. While not a villain per say, his refusal to forgive Bojack for stabbing him in the back all those years ago, even as he's dying of cancer, as well as calling him out on his behavior, was undoubtedly the heaviest the show had gotten at the time. And to make matters worse, this was their last interaction before Kazzaz died. Despite having passed away by Season 2, the encounter would stick with Bojack throughout the series and kick start his Character Development, as well as his doubt as to if he's a good person; leading to even more depressing and devastating storylines along the way.
  • Life Will Kill You: Herb was originally diagnosed with rectal cancer and as he made a turnaround, he died in a (weirdly normal) car accident. Besides natural death, it doesn't get any more average than that.
  • Looks Like Cesare: His appearance in later years. Cancer has done a job on his looks.
  • The Mentor: He was this to Bojack on his early days of stand-up.
  • Nice Guy: At least when he was younger, he was very kind and friendly to Bojack. He also had a soft spot for the child actors on his show. Even in the present, he admits that he was willing to accept being fired, and was genuinely crushed about being abandoned by everyone, including Bojack.
  • Nothing but Skin and Bones: His appearance in 2014 is phantasmagorical to say the least. He is sickly pale, thin as a stick and has to hold on to his IV drop as a makeshift cane to even walk.
  • Old Master: Older than Bojack and more experienced, he took him under his wing for the art of stand-up and lampshaded his status as one.
  • The Password Is Always "Swordfish": When BoJack and his former co-stars try to access his computer, Joelle has a flashback to a conversation she had with him over the phone shortly after he was let go from the show. In it, after he overhears Joelle blow Sarah Lynn away, he tells her to be nice to her, and to always remember the word "family". This leads her to have an epiphany and to confidently say out the correct password: password. This technically still plays it straight, being a far more mundane example.
  • Posthumous Character: As of Season two, although he continues to appear in several flashbacks.
  • The Power of Legacy: His desires be damned, Winkler and Tina decide to steal and make sure Herb's novel is never published, to let people remember him fondly as the creator of Horsin' Around instead of a shitty writer no one wants to read. Of course, the line between this and Horsin' Around is very thin, with public acceptance being the key difference.
  • Precision F-Strike: Gives one during his first "The Reason You Suck" Speech to BoJack about how the horse is only apologizing to make himself feel better and how BoJack's betrayal truly hurt him, before telling the horse to get the fuck out of his house.
  • "The Reason You Suck" Speech: Gives Bojack a particularly brutal one.
    Herb: I'm not gonna give you closure. You don't get that. You have to live with the shitty thing you did for the rest of your life. You have to know that it's never, ever going to be okay! I'm dying! I'm not gonna feel better! And I'm not gonna be your prop so you can feel better! Do you know what it was like for me? I had nobody. Everybody left! I knew all those showbiz phonies would turn on me, sure. But you? I don't care about the job! I did fine! I had a good life, but what I needed then was... a friend. And you abandoned me. And I will never forgive you for that. Now get the fuck out of my house!
    • He also gives BoJack a second, more bitter one, before BoJack leaves, along with a comeback to his spiteful response.
      Herb: Know what your problem is? You want to think of yourself as the good guy. Well, I know you better than anyone, and I can tell you that you're not. In fact, you'd probably sleep a lot better at night if you just admitted to yourself that you're a selfish goddamn coward who just takes whatever he wants and doesn't give a shit about who he hurts. That's you. That's BoJack Horseman.
      BoJack: I don't know why I came here.
      Herb: Yeah... You do.
  • Rejected Apology: Included in the speech. Wanting to teach BoJack the hard way that in real life, he can't expect what he's hoping for.
  • Rule of Symbolism: In "Still Broken", there are four individual flashbacks from the POV of the Horsin' Around cast about a heartfelt talk each of them had with Herb at different points in time. The earliest is the one with BoJack, where both of them were still idealistic and free about making the show and the cast treating each other as family. The second one is with Bradley, when cracks have started to surface between the cast, Bradley's preoccupations about the closeness of his mother with BoJack implying darker days to come. The third one is with Joelle, as Herb has been fired from his show and his voice of reason is fading away with the vendettas between the cast only getting deeper. The last one is with Sarah Lynn, which shows Herb slowly decaying from cancer with Sarah Lynn too wrapped up with her business to pay him any attention to what he's trying to say. Beginnings, peaks and decay.
  • Shoot the Shaggy Dog: He recovers from his cancer? He crashes into a truck and dies a painful death. His legacy? A crappy, yet beloved sitcom he grew to hate and a bunch of characters who despite his best intentions, haven't talked to each other in years. And his book, whom he hoped could revindicate him, is considered garbage and will probably burn in a fire, never to be published. Yeah. That last one was done by some big-name celebrities who just wanted to keep his reputation from getting even worse.
  • Sink-or-Swim Mentor: Be it ordering Sarah Lynn to clean up for an important matter, giving space to Joelle for sorting out her issues with Sarah Lynn or just plain telling the truth to Bojack about not being a great actor, Herb never goes for temporary solutions.
  • Straight Gay: And the discovery of his sexuality led to him getting kicked out of showbiz.
  • Sudden Sequel Death Syndrome: Dies off-screen between seasons, but still appears in flash-backs as a Posthumous Character.
  • Teacher/Student Romance: It's implied that he was aiming for this with BoJack when he tried to kissed him. When rejected, though, they still remain friends.
  • This Is Unforgivable!: He refuses to give BoJack any closure due to BoJack's abandonment of him.
  • Too Dumb to Live: Texting while driving? Really, Herb?
  • Took a Level in Jerkass: Years after breaking their friendship, Herb became very bitter towards BoJack, and doesn't hide his deep disdain for him, but not his reasons for why, either.
  • Tough Love: In BoJack's first night as a stand-up comedian, he booes and heckles him to see how he handles the pressure.
  • Transparent Closet: Even before being outed, Herb didn't make a lot of effort on putting appearances, as detailed on Confirmed Bachelor above.
  • True Companions: He tried to be this with the cast of Horsin' Around, emphasizing that they needed to be a family both on and off camera.
  • We Used to Be Friends: Herb and BoJack's friendship dissolved when the former was caught in a scandal and BoJack failed to convince the higher-ups from firing him. In Herb's words, it wasn't the fact that BoJack didn't stand up for him to the execs, but that afterwards he never supported him in his time of need that hurt the most.
  • You All Share My Story: Bradley, Joelle and Sarah Lynn's memories of their last talk to him help them discover what was the thing Herb wanted them to do after his death: publish his novel.
  • Your Days Are Numbered: He's dying of cancer, which is why BoJack wants closure before he loses the chance.

    Joelle Clarke
Played by: Alison Brie

The actress who played Olivia, the Horse's teenage adopted human daughter, on Horsin' Around. After the show ended she went to England to become a stage actress.

  • Always Second Best: A constant in her life. Back when Horsin' Around was just starting, Joelle didn't mind sharing the fame with Sarah Lynn, BoJack and Bradley, even acting as a surrogate sister toward Sarah Lynn; when the latter gained the public's love and adoration, Joelle grew resentful of her popularity and success because it meant she was often shoved into the spotlight and given the best material to work with. Nowadays, however, she's shown to still be second fiddle to other stars, something she has bitterly come to accept as her impossibility to be lead in any form.
  • Bait-and-Switch: During "Still Broken", Joelle remembers one of her last talks with Herb when trying to find the password to his computer. Herb ends up mentioning that "family" is the most important thing, leading Joelle to discover the real password: password.
  • Big Sister Bully: As her character Olivia receded into the background while Sabrina was given more focus, Joelle started behaving more condescending and dismissive of Sarah-Lynn, even as the latter tried to keep things friendly with her. Eventually, both mutually hated each other, with Joelle acting more cold and haughty and Sarah Lynn hot-tempered and hateful.
  • Big Sister Instinct: How Joelle would feel and act in her relationship with Sarah Lynn in the early days of Horsin' Around. Then, the years passed and Sarah Lynn took away the attention...
  • Chewing the Scenery: She always does this. At every opportunity.
  • Classically Trained Extra: Ever since the end of the show, Joelle moved from the small screen to stage productions in London. Unfortunately, in spite of her taking on a British accent and boasting about her importance on any kind of theatre play, she's mostly relegated to supporting roles.
  • Country Matters: She insults Sarah Lynn this way. She defends its use by saying that it's more common on England.
  • Culture Clash: No one took well Joelle's choice of words toward Sarah Lynn during their tense reunion.
  • Drama Queen: Since the show ended, she's been making a living at theater. If she was already a bit melodramatic back in the day, her hammy tendencies and overreactive nature has been amplified. Add a little bit of Classically Trained Extra and resenting issues with her co-star Sarah Lynn and you've got a shrieking actress who thinks no kind of work is above her, regardless of how fit she's to play it.
  • Fake Brit: In-universe, in her adult life as a stage actress she has adopted a British accent.
  • Fat Bitch: Has gained a bit of weight in the present and become quite haughty.
  • For Want of a Nail: Her whole feud with Sarah Lynn was kickstarted because the latter was given way too much focus in the show and the former was jealous of it. In the present, it's hard not to read both of their behaviors as two cats fighting for a toy neither want or can get anymore.
  • Formerly Fit: As Sarah Lynn notes in Season 2, Joelle has put on a significant amount of weight.
  • Good Smoking, Evil Smoking: She smokes from a holster like a high class woman and she's a jerkass.
  • Green-Eyed Monster: Her dismissive attitude towards Sarah Lynn can be seen as pettiness over her popularity during H.A. 's heyday.
  • Immigrant Patriotism: Given her accent and defensive attitude towards the Country Matters above, she seems to have embraced the British way of life. A lot of good it has done to her career.
  • Jaded Washout: An actress with a poor résumé of stage roles, metric tons of self-delusion and a buried self-awareness of how much her life is but a shadow of her hopes when younger.
  • Large Ham: Mostly by profession, always by choice.
  • Milking the Giant Cow: Courtesy of being a Large Ham by profession.
  • The Password Is Always "Swordfish": She finds out that Herb's password is simply "password".
  • Sibling Rivalry: With Sarah Lynn, due to the excessive (in Joelle's eyes) focus the show had on her in later years. Years later, they haven't let go and still behave like competitive sisters.
  • You All Share My Story: Bradley, Joelle and Sarah Lynn's memories of their last talk to him help them discover what was the thing Herb wanted them to do after his death: publish his novel.
  • You Are Fat: It really says something about her relationship she has with Sarah Lynn that this is the first thing she tells her when they see each other after 17+ years. She's less than amused, to say the least.
    • Given a slight Cerebus Retcon in Season 3 where after filming one episode built on fat-shaming jokes, she developed an eating disorder that got so bad she missed five episodes during her time in a clinic.

    Bradley Hitler-Smith
Played by: Adam Conover

The actor who played Ethan, the Horse's adopted human son, on Horsin' Around. After the show ended, he became the owner of the largest hardware store in Olympia, WA.

  • Arch-Enemy: Jeff from Hammers and More, judging by his resigned tone when he thinks he's called him again to mock him over his proposed idea of Ethan Around.
  • Back in the Saddle: He's pushing for a comeback at the small screen in season 3.
  • Butt-Monkey: Initially downplayed, this comes in full force when he tries to pitch his idea for a Spin-Offspring Sequel Series to Horsin' Around. It's clear he doesn't have what it takes to make it into Hollywoo and is often given false starts only to have the rug swept from underneath at the last moment, with bad consequences. As a certain veteran'd put it, he's just out of his element.
  • Distracted by the Sexy: Why he preferred being in the background during the episode where Baywatch's Erika Eleniak appeared....holding on his groin with a firm grip.
  • Excited Show Title!: The name of his hardware store: Tools!
  • Former Child Star: He managed to avoid the pitfalls of this by getting out of show business after the show ended and ended up as a relatively successful business owner.
  • Forgettable Character: Not on the level of Goobeaahh—Ricky? Reggie? Y'know, the other guy, but it's not difficult for him to tether closely with the Goob not part of the group anymore.
    • It takes a while for Sarah Lynn to remember who he was and why he was following them (though the ketamine was losing its hook, so it could be taken with a grain of salt) and BoJack has a hard time remembering who his mother was, let alone he did the deed in spite of having banged her somewhere like two decades ago.
    • Ana actually invokes this against him: Since he's so bland, there's no possible way for him to sell a show based around his character Ethan and she tells him in no finite amount of details.
  • Formerly Fit: Downplayed. He's not fat, but he's gained some weight since his teenage years.
  • Hair Today, Gone Tomorrow: In the present, he has a receding hairline.
  • Hilariously Abusive Childhood: Besides having the role most could describe as their least favorite of the orphans in Horsin' Around with an unpopular catchphrase to boot, his parents divorced when he was little due to his mom sleeping with BoJack (something the horse doesn't even remember!). Not to say of how he was ignored and humiliated by his co-stars, with the Raging Stiffie incident on set an embarrassing example.
  • I Banged Your Mom: The reason why his parents divorced was because BoJack slept with his mom. When Bradley casually confronts him about it, he doesn't remember how did his mother looked.
  • My Friends... and Zoidberg: Not as isolated as Goober and sadly not as wacky and more out of the game than the rest of the cast, Bradley is often the one left in the corner while the rest argue, talk or discuss inside Hollywoo(d) knowledge and/or rumors. It doesn't help that compared to them, he's been long out of the business, his character of Ethan was never as popular as The Horse, Sabrina or even Olivia (partly because of an awful catchphrase he often had to utter to the annoyance of the rest and his character being perceived as an uninteresting egghead) and because of his unassuming appearance (he looks more like a slightly chubby family man than the Hollywood Nerd he used to be). Tellingly, it takes for Sarah Lynn to come down to realize he's been following them and the rest often forget he's there (except BoJack who speaks to him to find out who was his mother and to see if they can get his pitch off the ground).
  • Nerd Glasses: A pair that only accentuate his "normal" or "average" status in Hollywoo, contrasting his image in The '90s when he was a Hollywood Nerd.
  • Not So Above It All: Season 3 reveals that despite his seeming acceptance of his new life outside acting, he's secretly been wanting to get back in the spotlight by writing a sequel series to Horsin' Around focused on Ethan and is willing to throw away his entire life to accomplish that dream.
  • Only Sane Man: Of all the former Horsin' Around cast, Bradley grew up to be the most well-adjusted of the group, lacking any real eccentricities compared to the others. Helps that he's the only one who's no longer an actor.
  • The One Who Made It Out: The only one who retired as an actor after the show and as such, the one with the least issues.
  • Raging Stiffie: Apparently had a Celebrity Crush on Erika Eleniak and when she guest starred on an episode of one of the later seasons of Horsin' Around he had a boner for the entire episode.
  • Self-Made Man: He runs a pretty successful hardware store in Olympia. And he seems quite well off economically.
  • The Smart Guy: Of the group formed by Joelle, Sarah Lynn, BoJack and himself, he's the one who operates the computer.
  • Unfortunate Name: In interviews, the creative team said the idea of someone with the name Hitler marrying someone and then actively choosing to not only keep their name, but add to it and then give it to their child who would then go on to have an acting career was too hilarious not to include in the show.
  • What Happened to the Mouse?: The fate of Ethan Around gets absolutely no follow-up in season 4 after BoJack ran off the set in the season 3 finale and vanished for over a year.
  • You All Share My Story: Bradley, Joelle and Sarah Lynn's memories of their last talk to him help them discover what was the thing Herb wanted them to do after his death: publish his novel.

    Richie Osborne 
Played by: Fred Savage

The actor who played Goober on Horsin' Around, now the owner of Whale World.

  • Affably Evil: Zig-Zagged. He has come a long way from the Lovable Rogue Goober to a threatening drug dealer. His charm hasn't gone away, even it's diluted with a slimy aftertaste. Personable and professional, so long as he presents himself as such in an indirect way: TV ads can add a drop of friendliness to even the most brightly seedy of nightclubs. In person, his moral ethos can go either way: he can be disappointed someone he thought close doesn't remember him just as much as he can hold them hostage at gunpoint.
  • The Aggressive Drug Dealer: In spite of handling large scale drug distribution, Osborne deals personally with threats and acts more like a low-level soldier with a anxious but nasty streak, even if he mostly uses proxies and handles out samples in his joints.
  • And Zoidberg: Always left out of any Horsin' Around meeting.
  • Arc Villain: Of "BoJack Kills".
  • Bad Boss: He's very tight around his strippers/hookers' schedules (e.g. refusing to let Skinny Gina use her cellphone during working hours) and supplies them with drug samples (usually intended for customers) to sell to patrons without checking out their personal consumption.
  • Bald of Evil: Long gone is his teenage blonde mullet, replaced with a shaved head worthy of a skinhead.
  • Beard of Evil: A goatee with a contrasting shiny head, the perfect look for a strip club owner/drug dealer.
  • Black Comedy Rape: He became infamous (and a laughing stock) for his scandal of flashing a group of Laker girls.
  • Butt-Monkey: He's not really in a better position than the rest, despite appearing to be doing well: besides his scandals like the Laker girls indecent exposure incident, he was one of the few in the H.A. cast who never found any kind of support or legal and professional success like the others (tellingly, he's the only one Herb never really mentored or interacted with). His later actions suggest he grew desperate to get any kind of money beyond show royalties to the point of becoming a career criminal. To all of this, he's haunted by his failures, constant need to scrape cash and the fact nobody, even the cast he worked with for 9 years, remembers who he is. That, and his schemes keep him in a constant in-and-out of jail.
  • Chekhov's Boomerang: His drug, BoJack. The actual horse keeps one of the samples in the glove compartment, which is where Sarah Lynn finds it when she and BJ go on a bender and it's this precise dose that kills her. Nadia was right: BoJack kills.
  • Cool Shades: Still rocking them after all these years. Not so much in sunlight but an accessory is an accessory.
  • Devil in Plain Sight: From the moment he appears on-screen, there's no doubt he's a bad guy. When he turns out to be tangentially involved with Nadia's death and the drug BoJack, it's only a matter of time before his full complicity is revealed.
  • Due to the Dead: No matter how much they distanced from each other, Richie still shows up at Herb's funeral to pay his respects.
  • Early-Bird Cameo: He first appears as an adult in "Still Broken" at Herb's funeral.
  • Everyone Calls Him "Barkeep": "Goober". Always "Goober". He has even used it as part of his commercials for Whale World, but he doesn't really like it, being frustrated by the fact his co-stars have never learned his real name.
  • Evil Former Friend: Then again, he was never that much of friends with the rest of the cast.
  • Former Child Star: Went from a Drop-In Character on a cheesy sitcom to the owner of a (somehow family-friendly) strip club/drug ring.
  • The Friend Nobody Likes: After the show ended, everyone went their separate ways and rarely met for the next 20 years, fighting whenever they had to interact for more than 10 minutes. That Osborne was the only one never included in their reunions or discussion of future projects speaks by itself, not figuring as part of the "family". They didn't, don't and never care what he does and haven't even learned his real name, Richie, instead preferring to refer to him as "Goober".
  • Given Name Reveal: As underwhelming as you can get. When he's arrested, Officer Meow Meow Fuzzyface reveals Osborne's real name as he's handcuffed. BoJack, failing to get it right the first few times, then remembers that was his name and then:
    BoJack: Oh, right, Reggie.
    Richie Osborne: (dismayed) Richie.
    BoJack: That's what I said. I said Rickie.
  • Harmful to Minors: He promotes his "gentleman's club" Whale World as a family affair where kids and adults can come to appreciate the curves and voluptuousness of scantily dressed orca whales, where they won't learn "commodification of gender" or any "kind of assimilation of the perceived roles in society", especially for little girls. It doesn't help the commercial is full of Preemptive Shut Ups to any critics and presented by a bearded sleaze ball whose record includes flashing a group of women.
  • Hair Today, Gone Tomorrow: He may be fully shaved, but his receding lines don't trick anybody.
  • I Am Not Spock: In-Universe, even his co-stars call him "Goober".
  • Laughably Evil: Mostly because of his paper-thin excuses for his shady businesses practices, his over the top actions and how pathetic, desperate and sad he can get even when holding someone hostage.
  • Obviously Evil: Leather jacket, chains, handler of a kid-friendly strip club who seems involved in some drug trafficking, Former Child Star? Yeah, this guy's clear.
  • Slimeball: Yeah, he oozes every time he speaks and walks on-screen.
  • Token Evil Teammate: A borderline example. Richie is the only one of the cast involved in (openly) criminal activities, in as much as he can be defined as amoral rather than evil, yet he still remains pitiable and as much as a Jaded Washout as the others.

Executive Crew

    Angela Díaz
Played by: Anjelica Huston

One of the chief executives of the network that produced Horsin' Around. She played a key role in BoJack and Herb's estrangement.

  • Ambiguously Evil: She's just trying to do her job and expects everything in the show to go smoothly. In similar vein to Turtletaub, the firing of some of their staff was cold, but justified given the circumstances.
  • Being Personal Isn't Professional: She holds nothing against Herb, really. It's just a necessary move because of the public outcry against his sexuality.
  • Big Bad: How BoJack sees her, or pretends to remember her as, since it was her who talked him down from stopping Herb's firing. In truth, she wasn't completely to blame. It was kind of a complicated situation.
  • Breaking Speech: Folded alongside False Reassurance and Your Approval Fills Me with Shame on BoJack's part. She gives one to BoJack, which effectively shatters any illusions of Hollywood he may have held once:
    Angela: Look, you're a star, but this is really just the beginning of the BoJack Horseman story. You can choose whatever path you want, but I'll tell you right now. You don't win awards and you don't get to be on the cover of magazines and you don't get to play the lead role in the Secretariat movie by being a good friend. What's that old expression about how "The Show Must Go On"? Oh, right, it's "Don't be an idiot". So what do you think, BoJack? That's a courtesy question. I already know what you think because I have conversations like this five times a day. I know who you are and I know you've already made your decision. But if you want to surprise me, now's the time to do it. That's what I thought. You're doing the right thing. I know it's hard. But if Herb's really your friend, he'll understand. Now, you've got a show to put on, so let's get you ready. This was a good conversation. Productive. If you're lucky, I'll never talk to you again.
  • Brutal Honesty: No beating around the bushes for her, straight and to the point. When BoJack tries to argue in favor of Herb, Angela shuts him down immediately:
    Angela: "I can't do that [fire Herb]" I'm not asking you.
  • But for Me, It Was Tuesday: Her Breaking Speech is one of the key contributions to BoJack's jaded and pessimistic outlook on life and fame in the present, and ultimately convinces him to carry out the decision that ruined his friendship with Herb forever. By her own admission, she gives similar speeches regularly (her estimate is five times a day), presumably all of them with the same uncaring, monotonous tone.
  • Consummate Professional: Well dressed, authoritative demeanor and a detachment from all emotions in the workplace environment in order to make clear headed and sometimes painful decisions.
  • Deadpan Snarker: Her conversation with BoJack has degrees of this, albeit in more subtle, passive-aggressive ways, used more as a means to exert authority and make others feel inferior, as a sort of preemptive strike.
  • Dragon-in-Chief: It's clear that the decision to fire Herb comes from the higher-ups and that Angela is just the messenger. BoJack would prefer if it was her fault.
  • Evil Pays Better: Invoked by her to argue to BoJack why standing for Herb is a bad idea: Everything he's worked for would be taken away, plus being chased by the public as a result of the ensuing controversy, getting him fired as well as the people in the show; cast and actors included. Playing nice and letting his friend be fired would ensure the prizes would remain and everything would continue flowing smoothly.
  • Nothing Personal: It's nothing to do with Herb, really. Angela even admits that he's a good guy. It's just business and in a business there will always be difficult decisions.
  • An Offer You Can't Refuse: While the decision could not be carried out if everyone wasn't completely on board with the idea, it's heavily implied from Angela's tone that Herb's firing would have happened anyways and refusal would have caused trouble for BoJack, his fellow stars and the network all. In other words, he either went with it or expected cancellation in order to avoid bad publicity. And he just couldn't risk that with the Secretariat movie offer..
  • Pragmatic Villainy: As noted in Nothing Personal, Herb's firing is less the studio sharing the views of the public and more a move to avoid all association with him in order to stop bad press and Win Back the Crowd.
  • Sadistic Choice: She forces BoJack in a verbal way, rather than actual threats, by appealing to the things he wants and how standing for Herb may hinder his dreams. His dreams or his friend.
  • Shoot the Dog: Firing Herb could be seen as a serious Kick the Dog moment, but coming from Angela, it's more of a full, necessary measure, if quite cold-blooded.
  • Small Role, Big Impact: Notice how large this entry is? Now couple that with the fact that Angela has less then two minutes of screentime as of the end of Season 2.
  • The Social Expert: Her conversation with BoJack goes into detail showing how much is she able to perceive out of him, judging by his facial expressions and the situation in which he's trapped, as well as what he would like to do and how much does he want to have both things at the same time, but can only have one, as well as how to deal with him, convince him and get him to back down on his posture. Her comment about having "conversations like this five times a day" also explains her ability on how to handle such situations and how experience is major factor in winning such arguments.
  • There Are No Good Executives: BoJack takes her actions and their consequences on his life, as well as Turtletaub's as cue that every producer has underhanded motives and are nothing but untrustworthy money grabbers. This eventually also leads him to have this thought about Wanda, which causes their breakup.
  • Villain Has a Point: Regardless of what happened later and the very biased reasons why she was forced to announce the departure of Herb, Angela had a point in admitting that it needed to be done and there was little to be done otherwise, since other options would be of limited success.


Example of: