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Characters / BoJack Horseman - The Main Group's Social Circles

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This is a list of supporting characters on the show who are closely associated with the Main Characters in some way or another, but who are technically not members of their families. This includes current/former love interests (both unmarried partners and ex-spouses), current/former friends and acquaintances, and also their respective family members.


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BoJack's Lovers

    Sarah Lynn 

Sarah Lynn (born Sarah Himmelfarb)
"Suck a dick, dumbshits!"
At the height of her singing career 
As a preteen 
As a child on Horsin' Around 

Voiced by: Kristen Schaal
Debut: "The BoJack Horseman Story: Chapter One"
"I can constantly just surround myself with sycophants and enablers until I die tragically young."

The actress who played Sabrina, the Horse's younger human daughter on Horsin' Around. After several attempts to stay famous, including a pop career and fashion line, she ends up burnt out and drug-addicted. In Season 1, she and Bojack reconnect and reestablish their friendship.

  • Actor Allusion: In-Universe. Bojack's Affectionate Nickname for her in Horsin' Around was "Prickly Muffin". When Sarah became a one-time pop star, one of her most successful singles was named "Prickly Muffin" complete with suggestive lyrics.
  • Ambiguously Bi: While she's only shown in relationships with men onscreen, she also makes statements about not really caring about gender.
  • Ambiguously Jewish: Her original surname was "Helmulfarb", according to the captions, which seems to be a garbled version of "Himmelfarb", a generally Ashkenazi Jewish surname. Also, she mentions that she doesn't want her body to be a temple because she's been to Temple and it's boring; using "Temple" in that context implies a Jewish service.
  • Amicable Exes: Despite their very nasty break-up, she at least cared enough about Andrew to visit him in the hospital during the Season 1 finale.
    • She and BoJack also seem to have a somewhat friendly - if unhealthy - dynamic after they discontinue their sexual relationship.
  • Attention Whore: She wants to be the center of attention at all times, and she's willing to go to extremes, including self-mutilation, to achieve that. Deconstructed in "The View From Halfway Down", in which she reveals that in her mind, she's given her entire life to her fans, the only reason she resorts to sexual outbursts and attention-grabbing gimmicks is to cater to their expectations. That being said, the whole thing did happen in BoJack's mind, so we're not sure as to how accurate the whole thing is.
  • Bare Your Midriff: As a pop star she wore a white crop top.
  • Big Sleep: After all of their misadventures, Sarah Lynn just dozes off peacefully at the planetarium and never wakes up.
  • Body Motifs: Her stage outfit has hands as part of the design. In life, the hands were painted black, likely representing the lack of control she had over her own life and her sexualization from the media. In Bojack's dream, the hands are painted white, symbolising the freedom of the afterlife.
  • Cast Incest: An in-universe example. In a drunken stupor, Sarah Lynn and Bojack, who played her foster father in Horsin' Around, have a blow-out argument, then have sex. It appears as if their sexual relationship continues for a while after this, as well.
  • Catchphrase:
  • Cheerful Child: She used to be an extremely sweet-natured child who just wanted to be loved. The juxtaposition of the genuine Nice Girl she was in flashbacks and the jaded, spoiled adult she eventually became is at the heart of her relationship with BoJack, who both sees her as something like his own daughter as well as seeing much of his own life and many regrets in how she turned out.
  • Childish Tooth Gap: Had a tooth gap as a child which symbolized her child-like innocence.
  • Children Are Innocent: Deconstructed. Sarah was a curious, kind child who just wanted to please the people around her — which ended up destroying her as she tried to live up to Hollywood's impossible standards and the adults around her taught her she was only valuable as long as she was popular.
  • Christmas Cake: Invoked by the media on her 30th birthday, with A Ryan Seacrest Type all but saying that her sex appeal has worn off with age, before introducing fourteen-year-old Sextina Aquafina as her essential surrogate.
  • Clothing Reflects Personality: Her default outfit is an endorsement rather than one she chose herself, showing she's sold out her spare time and interest to pleasing Hollywood critics and gaining fame.
  • Cloud Cuckoolander: She has a... different perception of things when she's on drugs. She even describes herself as eccentric.
  • Contractual Purity: In-Universe example. Her contract for Horsin' Around was written to preserve her family-friendly, innocent image. After the show ended, she was desperate to shed her squeaky-clean image, and ended up Jumping Off the Slippery Slope in the other direction.
  • Corrupt the Cutie: Sarah Lynn started out her career as a sweet, eager-to-please child, but abuse from her parents, neglect from her costars, and terrible advice from the one person she looked up to put her on a path to become a nihilistic, reckless and erratic hedonist.
  • Creator Backlash: In-Universe, Sarah Lynn has a tortured relationship with her Teen Idol/pop star career — proud of the work, but disgusted by perverted fans telling her how she was the first girl they ever masturbated to every day.
  • Cynicism Catalyst: Her reunion with Bojack in 2007. At that point, Sarah Lynn was extremely famous and understood that people mainly cared about her image, but still hardworking, intelligent and charitable. When BoJack visits her, she sees it as a chance to reconnect with someone who really care about her. Then, he lets it slip he wants her to appear on The BoJack Horseman Show to boost ratings. Seeing that even her close friends just see her as someone to exploit, she tells BoJack to leave, and later decides that nothing really matters, including her own life.
  • Dark and Troubled Past: Exposed to the toxic culture of Hollywoo as a child star where she was under the "guidance" of her self-absorbed co-star, overbearing Stage Mom, and heavily implied sexually abusive stepfather.
  • Dead Artists Are Better: In-universe, after her death, her innocent waif image is extolled more than her party girl lifestyle, and she is remembered fondly after all her attempts to stay relevant.
  • Descent into Addiction: After Horsin' Around ended, Sarah Lynn struggled to keep herself relevant through launching a clothing line and becoming a pop star. The failure of these attempts, along with the awareness that people only cared about what they could get from her, lead to Sarah Lynn turning to drugs.
  • Desperately Craves Affection: As a child, Sarah Lynn just wanted the approval of the adults around her, even when they blatantly ignored her wishes or taught her terrible lessons. As an adult, this desire for love mutated into an unhealthy hunger for fame and attention.
  • Died in Your Arms Tonight: Falls asleep curled up with BoJack at the planetarium and never wakes up. BoJack is deeply traumatized by her death, and blames himself.
  • Dissonant Serenity:
    • While she's stabbing herself in the hips with the bayonets, all she mutters are a few sedated if pained grunts. Even after starting to bleed and everyone looking at her horrified, Sarah Lynn asks calmly (even with difficulty) if someone would like to see her take a dump in some of the furniture. When almost bleeding to death in BoJack's car, she's treating the whole thing like a minor mishap.
    • She identifies the bear fur in Herb's suitcase by licking it, and casually says she can recognize the taste because her stepfather was a bear. Everyone else is taken aback, but Sarah Lynn is completely casual about it.
  • Drama Queen: When she's not too hopped up on drugs to care, Sarah Lynn flies off the handle at the smallest thing. Her Establishing Character Moment is her screaming and stabbing herself at the mere suggestion her boyfriend might leave her.
  • Former Child Star: Of the "drug-addled trainwreck" variety, capped off with a pushy Stage Mom and having several terrible role models (including BoJack himself).
    Sarah Lynn: Oh, you 'know what I'm going through'? Why? Because you were on some dumb kids' show a million years ago? I had my own fashion line when I was ten. By 20, I was packing stadiums. I get letters every day from boys telling me that I was the first girl they masturbated to. Literally, someone tells me that every day!
    BoJack: That is gross.
    Sarah Lynn: Oh-ho, I know!
  • Freudian Excuse: Most of her flashbacks include trying to be friends with Bojack or her other co-stars and always getting rejected. There's also her stepfather who took advantage of her, and her mother was a very pushy Stage Mom. It didn't help that she was introduced to alcohol at a young age.
  • Friendless Background: Because she grew up a child star with an exploitative Stage Mom, she's never formed a relationship that went beyond the superficial.
  • Functional Addict: More so than Bojack. She takes whatever drug she can find, but she still leads a (semi) normal life, at least by Hollywoo standards.
  • Genki Girl: As a young girl, Sarah Lynn was bouncy, energetic, and extroverted. After losing her relationships to the pressure of the entertainment industry, the destruction of her career, and her descent into addiction, Sarah Lynn still has her effervescence, but it's been redirected into a constant need for stimulation and gratification in the form of drugs, partying, and other excess.
  • Go Out with a Smile: After a series of drug-fueled misadventures, winning an Oscar and finally going to the planetarium like she wanted, she dies peacefully in Bojack's arms.
  • The Hedonist: Sarah Lynn lives for her pleasure. In Season Three, she manages to go sober for nine months just so her high will be intensified once she goes off the wagon.
  • Hidden Depths: Expresses an interest in being an architect that she quickly dismisses as a joke, and yet demonstrates an actual appreciation and knowledge of architecture. She wants to go to the planetarium because of how trippy everything gets if you're there while high. Later, she reveals that it's actually because she loves the amount of effort that goes into making a domed building.
    Sarah Lynn: (regarding a playhouse they smashed) You gotta use parallel joints to support that foundation, dumb-shit!
  • Hotter and Sexier: Reinvented herself as a sexy teen pop star in a desperate attempt to shed her squeaky clean sitcom child star image.
  • I Am What I Am: Sarah Lynn is aware that her lifestyle and abuse of drugs will catch up to her at some point, and she's quite accepting of that fact.
  • Icy Blue Eyes: She has these and they fit her cold, self-absorbed personality pretty well.
  • Innocence Lost: She was a sweet kid, until the entertainment industry took everything from her and discarded her, leaving her a jaded mess..
  • Innocent Blue Eyes: As a child, her blue eyes signified her innocent, hopeful outlook.
  • Jerkass: Sarah Lynn is rude, abrasive, self-centered and frequently manipulative.
  • Jerkass Has a Point:
    • "Still Broken": Sarah Lynn calls out BoJack for trying to absolve himself of guilt for what he did for Herb, something that hits home.
      Sarah Lynn: Oh, I get it. You just don't wanna be here.
    • "That's Too Much, Man!": She points out the ethical issues with letting children act.
      Sarah Lynn: You know, it's amazing that it's legal for kids to be actors. How is that not child labor? I didn't know what I was signing up for. I was three.
  • Kick the Dog: She pawned Bojack's TV Guide award which he gave to her in a moment where he said she was Like a Daughter to Me because she "needed" drug money. The lady is a celebrity and can easily afford drugs. While her telling Bojack she was a bigger celebrity was a legitimate point, her rejecting his kind gestures wasn't.
  • Kill the Cutie: After going on a massive six week binge with Bojack, she ends up falling unconscious at the planetarium and dies once she gets to the hospital, possibly because Bojack waited 17 minutes to call 911 so he could pretend he wasn't with her when she overdosed.
  • Lack of Empathy: She'll play on others' emotions for her own benefit but goes out of her way to ignore anyone's suffering but her own. Interestingly, she does seem to expect the same treatment in return — she'll pawn a keepsake for drugs, but instantly forgive someone for using her.
  • A Lesson Learned Too Well: The crux of her character. During a Flashback in "Prickly Muffin", BoJack gives her a little advice on life. She takes it to heart.
    BoJack: Hey, you see those people?
    Sarah Lynn: Yeah.
    BoJack: Those boobs and jerkwads are the best friends you'll ever have. Without them, you're nothing. Remember that. Your family will never understand you. Your lovers will leave you or try to change you, but your fans, be good to them and they'll be good to you. The most important thing is, you got to give the people what they want, even if it kills you, even if it empties you out until there's nothing left to empty. No matter what happens, no matter how much it hurts, you don't stop dancing, and you don't stop smiling, and you give those people what they want.
  • Lust Object: Deconstructed. She's this for a lot of teens who grew up in The '90s and still send her love letters that detail how she was the first girl they masturbated to. She thinks this is disgusting, but she doesn't want to disappoint people by saying so publicly.
  • Major Injury Underreaction: Barely bats an eye when she stabs herself.
  • Morality Pet: Zigzagged with Bojack.
    • When he was filming with her, he was dismissive and gave her Anti-Advice that would shape her worldview. Then he wanted to use her when she was a pop idol, which sent her further down the path of self-destruction.
    • As an adult, however, BoJack's nicer side tends to come out around her. He lets her stay in his house for several days and tells her to go to rehab. Todd even noted that Bojack has never been that "nice" to anyone using him.
    • But then BoJack gives up and convinces her easily to go Off the Wagon in Season 3 which leads to her death after he takes her to the planetarium. Nevertheless, when Sarah Lynn dies, Bojack is genuinely motivated to clean up his act and become a better person and apologizes to her in his Dying Dream for letting her succumb to the overdose.
  • Ms. Fanservice: While she oscillates between flaunting her figure and being disgusted at people's reactions, Sarah Lynn is very attractive indeed and can be quite open about her figure when she feels like it, using it for her Hotter and Sexier revamp.
  • Naïve Everygirl: When younger, Sarah Lynn entered show business with nothing more than the desire to have fun and make friends. No need to say how that turned out.
  • Never Speak Ill of the Dead: After Sarah Lynn dies from a heroin overdose, the public sees her more as the innocent waif she was before her party-girl and drug-fueled lifestyle. In fact, this is one of the reasons why the public turned against Bojack when word gets out that he was responsible for her death.
  • No Celebrities Were Harmed: Is based off of many former child stars who took on more sexual images as they reached adulthood, had Stage Parents, and/or are infamous for erratic behavior and drug use due to the toxicity of the entertainment business, including Judy Garland, Britney Spears, Miley Cyrus, and Lindsay Lohan. Design-wise Sarah Lynn resembles Lohan the most.
    • Her character, Sabrina, on Horsin' Around is also reminiscent of Michelle Tanner from Full House, who was played by the Olsen Twins.
  • "Not So Different" Remark: Sarah Lynn, with BoJack. Both are washed-up, self-absorbed celebrities who bury their deep-seated parental issues and resentment towards Hollywood under heaping mounds of substance abuse as a way to run from their problems. One of the main differences is that Sarah Lynn started earlier, crashed harder, and was more famous than BoJack ever was. Lampshaded:
    Diane: [Sara Lynn] is the one with substance abuse problems and daddy issues.
    BoJack: Hey, we BOTH have substance abuse problems and daddy issues!
  • Obfuscating Stupidity: She tends to act mostly like a deranged drunken lunatic with little understanding of the world, but she uses this as a shield to protect herself from people who extort her. She also has a passion for architecture and is quite knowledgeable on the subject. Her mother however forces her to be a pop star against Sarah Lynn’s will, so she turns to alcohol and drugs to cope with having a lifestyle she never wanted or asked for.
  • Only a Flesh Wound: When BoJack tries to send her to rehab for a second time in "Prickly Muffin", she claims she's fine, and shows him that she fixed her stab wound with duct tape.
  • Passed in Their Sleep: After too much drugs and recklessness, Sarah Lynn dies after falling unconscious at the planetarium in "That's Too Much, Man!".
  • Please, Don't Leave Me: In her introduction episode, Sarah Lynn's On-Again, Off-Again Boyfriend, Andrew Garfield, tries to walk off on her. At first frantic, she immediately threatens to kill herself right there to stop him, then follows through with it by stabbing herself in the gut with a rusty bayonet.
  • Plot-Triggering Death: Her death turns out to be the lynchpin of season 6, serving as the catalyst of the weight of all of Bojack's past mistakes and abhorrent behavior crashing down on him in the worst ways possible.
  • Pretty Freeloaders: Takes advantage of BoJack's offer to stay at his house by partying and destroying the place. When called out on it, she plays the guilt card, then goes right back to it.
  • Promiscuity After Rape: Heavily implied that she was molested by her stepfather. She currently engages in a great deal of casual sex.
  • Rape as Backstory: Implied, what with her being familiar with bear fur because of her bear stepfather, and saying she was "homeschooled" by him while mentioning he's a photographer.
  • "The Reason You Suck" Speech: Sarah Lynn gives Bojack a pretty harsh (if not justified) one:
    Sarah Lynn: You sit up here in your little house and feel sorry for yourself? Ugh, guess what, Bojay: in order to be a has-been, you actually have to have, y'know, BEEN!
  • Recognition Failure: It takes her several hours (and a lot of paint huffing) to realize the weird redhead that's been following them at Herb's funeral is her former co-star Bradley Hitler-Smith, even when he was standing in front of her and it was their first "unofficial" reunion in years.
  • Safety in Indifference: She doesn't care about anything anymore, not if she can help it. Intensely jaded and constantly high, she uses her entitled tabloid antics to distract herself from the emptiness of her life.
  • She's All Grown Up: Savagely deconstructed, Sarah Lynn's arc serves as An Aesop on how damaging showbiz can be to child stars. She started off as an innocent child with a cute lisp who was pushed into the limelight by her Stage Mom into a self-destructive hedonistic megastar whose fans have fetishised her for most of her life (she regularly receives messages from fans telling her that she was the first person they ever masturbated to) and who has surrounded herself with sycophants and enablers that let her get away with literally everything short of murder. In the end, the logical conclusion to the death-spiral of her life is so obvious that even she sees it coming.
  • Spotlight-Stealing Squad: In-Universe. In a flashback, Joelle recalls that in the later years of Horsin' Around, the show would often focus on Sarah Lynn and her coming of age experiences. This would ignite the feud described above.
  • Surprisingly Realistic Outcome: She had a system of going sober for a few months to shed her drug tolerance, to regain her beloved highs when she went back on. Before Bojack called her, she was at nine months, the longest she'd ever gone. When she gets off the wagon, the same amount of alcohol and heroin that she could handle in the past was enough to give her an overdose.
  • This Is for Emphasis, Bitch!: She often uses it at the end of her sentences or insults.
  • Took a Level in Jerkass: From sweet, innocent child actress to tantrum-throwing, entitled fading former pop star.
  • Trauma Conga Line: A distillation of the abusive childhoods and erratic adulthoods of various real Former Child Stars: Pushed into showbiz by her overbearing Stage Mom when she was three. Implied to have been sexually molested by her photographer and stepdad. Brushed off when she tried to connect with her Horsin' Around coworkers. Received horrible Anti-Advice from her surrogate father figure BoJack about how no one would ever love her except an audience, so she must play to them all the time no matter what. As a result, she threw herself into fame and celebrity, becoming a pop star, fashion icon, and drug-addled Hard-Drinking Party Girl before she even hit 18. At some point, "the light inside [her] died," and she Stopped Caring, embracing her Drama Queen celebrity image. And then BoJack came back into her life, eventually pulling her out of rehab/recovery on a weeks-long bender before she eventually overdosed and died.
  • Two First Names: Sarah and Lynn. Not that it's confusing for anyone, since she's carved out a niche for herself as a world-famous pop star.
  • Used to Be a Sweet Kid: From a charity-running Teen Idol to a sultry pop star sex symbol. As a child, Sarah Lynn was as sweet and friendly as the character she played on Horsin' Around. She lost her innocence early, and a life of Hollywood/music industry excess have turned her into a spoiled Drama Queen.
  • Womanchild: At thirty, she still dresses and acts like a spoiled teenager.
  • Youthful Freckles: Which represent her lost innocence and stunted maturity.

    Wanda Pierce
"Of course, I haven't had sex in 30 years. I hope."
Played by: Lisa Kudrow

An anthropomorphic owl that recently awoke from a 30-year coma. She is Head of Programming for the Major Broadcast Network (MBN) because of her 30 year service with the company, and everyone above her kept getting fired while she was comatose. BoJack is immediately attracted to her because she has no idea that he is famous, having missed his entire career, and they enter a relationship that lasts most of the season.

  • Almighty Idiot: Played With. Wanda has been named Head of Programming in MBN at the start of Season 2, giving her auteur license regarding green-lighting shows, full staff control and final word in all important decisions concerned with the future of the network; this due to a special loophole involving a long career courtesy of a coma and issues with her primacy rather than any indication of real boss material, not to say her rather outdated and outlandish concept pitches which aren't hindered nor given breathing space to develop or object by a bunch of butt-kissers and her undeterred optimism about them. However, she's rather savvy when it comes to what people want to see and what are the commodity shows that will ensure people will keep tuning in next time as well as hiring people efficient in ways she's lacking expertise in. And as shown below in Beware the Nice Ones, when she gets serious, she gets fucking serious.
  • Ambiguous Innocence: She's certainly nice, full of energy and unwilling to be rude or harm anyone. Still, someone who's more than willing to resort to some less-than-noble tactics to achieve a constant flow in her job, especially in light of moral conundrums, knows far more than she lets on.
  • Anguished Declaration of Love: While Wanda resists BoJack's attempts to get a Love Confession out of her after an awkward I "Uh" You, Too moment in "Higher Love", when the horse goes too far and is nearly choked by an Erotic Asphyxiation machine (long story), Wanda immediately rushes worried to his side and tells him that she does love him as well.
  • Angst? What Angst?: Wanda often remains positive and cheerful through the second season, not letting things like an uncertain future for the network or her feeling out of place get her down. She even chastises people for being negative, which makes it doubly ironic that she's dating BoJack. It turns out that part of it is a facade, with the main reason why she doesn't like hanging out with negative people is because she doesn't want to be reminded of her own problems. She breaks up with BoJack once it becomes clear that he is every bit of negative as Diane, leaving her to face reality alone. invoked
  • Animal Stereotypes: She hoots, flies and turns her head 180° in everyday situations. Her first line is even a rather on the nose "who".
  • Anti-Villain: Type III, bordering in Type IV. Wanda has a rather amiable personality, but her alliances and retrograde way of thinking (in more than one way) cause inconveniences, if not trouble for the main characters on several occasions.
  • Bad Boss/Benevolent Boss: Oscillates between the two. She's peppy and benevolent and always nice... to a point. She'll threaten you if you step out of line, as Mr. Peanutbutter finds out.
  • Beware the Nice Ones: Her personality notwithstanding, being a person who woke up from a 30-year-old coma, Wanda is still a network TV executive. This side of her bares its fangs (or, in her case, talons) when she responds to Mr. Peanutbutter's hesitation to patch things with Bojack, shortly after their all-too-real confrontation centering the dog's wife and Bojack's ghostwriter, Diane.
    Wanda: You want to host a game show where everyone feels bad at the end? You can get in your little car, drive to Santa Monica and pitch it to AMC. But these people want resolution, okay? So you get your little butt back on that stage and you resolve.
  • Born Lucky: Oh, yes. There's absolutely no reason why any of Wanda's actions or ideas should land on their feet, take hold and become successes, but they do. To almost to a cosmic degree. Sure, she's got professional counselors and even a consigliere in the form of emotional wreck Pinky Penguin, but most of her whims receive no bounds in terms of budget, even if the concepts are outdated, worn out or just plain nonsensical. No reason to be original or productive in a meaningful way; just pump out rehashes (or at least revolutionary programs whose importance has diminished over the years). And it goes beyond the lucky shots during her stint as Head of Programming at MBN: she manages to keep the teetering network afloat through sheer will, an iron fist and friendly, obligatory reminders to everyone involved, avoids being dragged down by the Hippopopalous scandal while maintaining their main figure of popularity and eventually is recruited by another company before MBN loses its mascot program, HSAC: WDTK? DTKT? LFO! because of creator demands, all fault falling toward her successor Pinky.
  • Break Up to Make Up: "Start Spreading The News" reveals that after breaking up with BoJack and falling into an emotional slump for a while, Wanda has put her life together again, gotten a better job at another TV network on Detroit and moved from her sister's house to her own.
  • Brooding Boy, Gentle Girl: The Gentle Girl to Bojack's Brooding Boy. A Deconstruction of this trope as well, since rather than complementing each other, their personalities don't exactly blend together because of their differences.
  • But Now I Must Go: Once her life picks up again after her break up with BoJack and the network stabilized, Wanda is approached by another company and after striking a deal, leaves Hollywoo and appoints Pinky as her replacement.
  • Can't Catch Up: Sometimes, the advances become a little too much for her. She takes in stride, though.
  • Cliché Storm: In-Universe and Justified. The majority of the programs green-lighted during Wanda's time as Head of Programming are simply played out cliches out of tired ideas, since being from a different time, she has to do a lot of catch up.
  • Closest Thing We Got: The reason why Wanda was chosen to be the Head Of Programming wasn't because she was the most capable, or the most prepared, but because she was the one with the most seniority out of the network, since everyone else kept getting fired or retired.
  • Convenient Coma: A variation. It's convenient for Bojack, since she has no idea who he is, giving him a chance to start fresh.
  • Cute Owl: She's really good-looking.
  • Damned by Faint Praise: Done as a quick demonstration of who's Wanda: after having sex, she tells BoJack "that was amazing", only to backpedal when she remembers that since she's been in a coma for the past 3 decades, she hasn't had any so that may not be true.
  • Darkhorse Victory: Because of her coma, she outlived every other executive, making her the default to go for MBN CEO, regardless of her talent or ideas.
  • Deadpan Snarker: Despite being out of the game for 30 odd years, she can snark with the best of them.
  • Dude, She's Like in a Coma: Discussed. Wanda admits not having had sex in over 30 years due to her coma unless of course something happened while she was incapacitated. She seriously hopes that's wasn't the case.
  • Earn Your Happy Ending: If you believe the offscreen exposition after she and BoJack broke up, another company poached her and made her head of production. This decision suited her very well.
  • Fish out of Temporal Water: She dresses in 80s style clothes and spends most of the season adjusting to the technology of 2015.
    "Give me your fax and pager number so I can add them to my Rolodex!"
  • Foolish Sibling, Responsible Sibling: Played With. Wanda has a sister with darker brown feathers not involved at all in showbiz with whom she's crashing before meeting BoJack. Her sister is often seen as a sensible owl who is always there for her little sister; regardless, neither of them is irresponsible in the least, rather, it's their different personalities that make them seem like that: Wanda is loud, energetic and strange in dissonance to the new era, while her sister is more quiet, reserved and reliable.
  • Genki Girl: Very much so. She's peppy, always energetic and ready to tackle whatever happens, be it new experiences, plans improvised in the moment or just plain work. This creates friction at times with BoJack since she usually sees the bright spot where he can only see a black hole. They later break up over it, since from Wanda's perspective, she needs someone who can be open to possibilities and not as full of cynicism. However, judging from her last scene in season 2, it might be that Wanda, despite her attitude, actually needs someone who can support it when it's crumbing instead of contributing to it.
  • Going Down with the Ship: Averted. Wanda is approached by another large media corporative between seasons 2 and 3, eventually leaving the helm in the hands of Pinky... just in the nick of time as J. D. Salinger pulls the plug on one of their top-rated programs as an artistic whim. Seems like she caught a lucky break there.
  • Good Is Not Soft: She's nice and understanding, but that doesn't mean she will take everything Bojack gives her. Or show much sympathy towards her employees should they not comply to what the network wants.
  • Green-Eyed Monster: Subtle, but it's there. For starters, there's the way Bojack connects better with Diane. Then, how he talks to his girlfriend about talking to her because Diane isn't there. Oh, how about finding out he kissed her? Piling it up, Wanda slowly starts distrusting Diane around BoJack, even if she's too nice to show it openly. This is not helped by her new found rock-bottoming nihilism when she crashes in the house and starts ebbing away the feel-good attitude in both BoJack and Wanda.
  • Guilt by Association: The ensuing scandal of Hank Hippopopalous' supposed abuse of his assistants ends up bringing bad publicity to MBN Network, since their involvement with such a person puts some bad light in the company. The potential blowback of the continuing scandal causes Wanda, who's already experiencing tension at work, to try (and fail) to convince BoJack of not supporting Diane's crusade.
  • History Repeats: A FreezeFrameBonus of the newspaper in "Nice While It Lasted" reveals some time between seasons 3 and 6, she fell into a second shorter coma, and woke up to become the president of Gronkle.
  • Hopeless with Tech: Due to her missing out on several decades, she only knows technology from the 80s.
  • Hope Spot: After breaking up with Bojack, she moves back with her sister, having nowhere else to go. Suddenly, there's a knock at the door. Wanda immediately goes to open it... and it's the pizza guy.
  • I Can Change My Beloved: She has this kind of attitude towards Bojack, wanting to get the best out of him. It fails.
  • Iconic Sequel Character: Introduced in season 2, one of the Ur Examples of BoJack's Love Interests and certainly the first and most perfect example of a stable girlfriend for the force of nature horse. She's certainly popular with the fandom at least due to her effervescent charm.
  • Improbably Quick Coma Recovery: She was in a coma for about three decades, but quickly regains full mobility after waking up.
  • Irony: Wanda is cheerful, bubbly, has a hidden cynical side and always tries to see the silver lining in situations where logically it would be best to assume otherwise, making BoJack fall head over heels with her. That's right: the resident grouch enters a relationship with a Distaff Counterpart of Mr. Peanutbutter.
  • It's Personal with The Dragon: Averted. Out of all of BoJack's Love Interests, Wanda is the only one Princess Carolyn has never had any disagreements or being vehemently opposed to (even if her squabbles with Diane were somewhat minor).
  • Late to the Tragedy: One of her suggestions was for David Copperfield to disappear the World Trade Center. Yeah...
  • Let the Bully Win: Once BoJack starts getting ahead of Daniel Radcliffe in Hollywoo Stars And Celebrities: What Do They Know? Do They Know Things? Let's Find Out!, Wanda off-camera asks him to give Radcliffe the game since he's the audience's favorite and after all he's not really interested in winning, just showing up the smarmy shortie. And then a Secretariat question had to pop up.
  • Love at First Sight: Bojack and Wanda met each other through Pinky and fell in love the first time they talked and laid eyes on each other, which only increases when Bojack finds out that Wanda might be the only woman in all Hollywoo who doesn't know who he is, believing her to be a chance to start anew, since they clearly love each other. This instead blinds them to each other's flaws and different personalities, which only exacerbate the other's life. Eventually, they realize that although they still care about one another, they rushed things and can't be together anymore.
    Wanda: It's funny. When you look at someone through rose-colored glasses, all the red flags just look like flags.
  • Love Makes You Uncreative: By way of being The Obstructive Love Interest, Wanda starts valuing the relationship in terms of easing BoJack on the idea of caving in to Hollywoo's demands to avoid him any possible conflicts and make him happy with what he's got, although this trope is more fleshed by virtue of having both good and bad reasoning. First stop is positive reinforcement and ruling out negative emotions, capped off with a supportive appearance in one of MBN's recent shows and letting him become a jobber for PR sake. More sympathetic are her attempts to stop him from angsting about Secretariat's Adaptation Decay and slipping into self-loathing again with Diane's help. It's this last gesture that makes him think she's trying to influence her to dropping any sort of individuality and desire of how his dream project should be and let the crappy product so far to proceed, leading to a rather hurtful argument and inevitable breakup.
  • Mundane Object Amazement: Due to her missing out several years of technological advancement, she's amazed by everyday artifacts and social media. This is her reaction to a second screening:
    Wanda: I love stupid bullshit like this!
  • Nice Girl: Deconstructed. Wanda tries very, very much to be this to everyone she meets. While she's nice in a personal level, that doesn't mean she's completely understanding or good: she has flaws after all and not pleasant ones. If anything, she can be a tad vindictive and non empathetic to situations that affect others, especially when those situations work in benefit of the people around her and herself. She does try to understand and can have serious discussions about important personal issues but rather than digging deeper, she'd prefer if everyone would settle into accepting an unmoving reality rather than acting for a change, especially when doing so could be problematic. She chooses not to show these traits, better to hide them out of tact or concern about how it will affect other people but they crop up from time to time which happens at really a bad time.
  • No Good Deed Goes Unpunished: This ends up breaking her and BoJack up. She can see that a drunk Heroic BSoD Diane is a bad influence on him, that his mistake in insulting Abe caused the Secretariat filming to stress him out, and that his dream of being his hero is dying. Instead of confronting them and delivering any ultimatums, Wanda says she has a surprise for BoJack: pack his bags, because they are going to Santa Barbara for a weekend! She promises there will be lots of good wine, sunshine, and plenty of loving from her, to give him a proper vacation. Rather than appreciate the kind gesture, BoJack was insulted and started a fight with her. Wanda is shocked but accepting when she realizes they were never going to work out because he had too many red flags.
  • Older than They Look: No wrinkles on sight, peppy attitude, and good looks, you'd think she's nowhere as close to BoJack or Mr. Peanutbutter's age. Maybe the coma kept her body on stasis.
  • Official Couple: With Bojack in season 2. At least until episode 10.
  • The One That Got Away: Eventually to BoJack, in a different sense than Charlotte: instead of wishing to have done something to strengthen their relationship, he wishes to have been a better, different, more positive person as to not have broken their relationship apart.
  • Opposites Attract: BoJack falls head over heels with Wanda. This is later deconstructed as they both come to realize and resent their polar opposite personalities, until they finally break up.
  • Ping Pong Naïveté: Can be as dull as a burnt-out bulb one moment and sharp as a tack the next.
  • Pointy-Haired Boss: Normally, she would be this, given her played-out ideas. The fact that her shows are succeeding speaks clearly of Hollywoo.
  • Pop-Cultural Osmosis Failure: Due to having been in a coma for 30 years.
  • Put on a Bus: By the third season, she's become a bigshot executive for a broadcast network in Detroit.
  • Reasonable Authority Figure: Played With. She's friendly, reasonable and benevolent, but as Mr. Peanutbutter finds out, she's not above coercion or threats to get what she wants.
  • Rummage Sale Reject: Her normal outfit seems to be an odd combination of different outfits.
  • Second Episode Introduction: Her first appearance is in the 2nd episode of season 2, "Yesterdayland".
  • "Seinfeld" Is Unfunny: In-Universe. Many of her programming ideas would have been revolutionary back in the 80s. Now they're simply current and arguably played out.
  • Silver Vixen: Despite being closer in age range to 50 just like PB and BoJack, Wanda most definitely doesn't look like it, much less act as such. While her dress hints at a major dissonance in terms of recent fashion and her age could be determined to be much more than 30, she could be easily mistaken for a really good-looking older woman, though not as old as she really is.
  • Single Woman Seeks Good Man: She calls out BoJack on his jealous, neurotic attitude, wondering what happened to the more reasonable side of him she had seen until then.
  • Smoking Hot Sex: Has sex this way with BoJack in "Yesterdayland".
  • Stepford Smiler: In an unusual way: Wanda is a genuinely happy and cheerful individual... BUT she's not without moments of sadness, self-doubt and introspection. Still, being part of the grand cog machine that is Hollywoo means she can't let such emotions come in the way of working in Tinseltown. Which is not to say outbursts of such kind do not occur, just that she tries to steer away from any torque that isn't emotionally positive, including possible reminders in the form of situations or people. While successful for the most part, getting involved with BoJack starts bringing up some of those darker aspects of her personality including jealousy at his relationship with Diane, sadness over her stressful job and anger over his overly needy personality and bursts of impulsiveness. This convinces her neither of them can coexist together.
  • Stranger in a Familiar Land: She is an executive from MBN... who has been in coma for 30 years.
  • Sugar-and-Ice Personality: For the most part, Wanda is a fairly reasonable, if a bit absent minded boss who can be talked to and is always nice to her employees. However, when she commands you to do something, she fully expects you to do so and poor you if you refuse.
  • Temporary Love Interest: For BoJack through season 2.
  • Totalitarian Utilitarian: Wanda is a more nuanced, complex believer in this trope. On one hand, following one's personal interests indiscriminately can develop conflict in more than one field, especially when working within an established system, reason why being part of such overarching machine she's against such collapse, and doesn't necessarily ensure things and circumstances will get better. Quite the opposite can happen. Add the pressures of her job, the trapeze act that is her constant livelihood and how often she's seen self-interest get in the way of happiness and comfort. On the other, her response to all that philosophical pondering is "keep going and think nothing about it" which if applied in the right circumstances would be what an Anti-Nihilist would say, except she refers to keeping the status quo, horrid parts and all, while ironing everyone's disagreements of it into eventual acceptance and search of a comfort place within. She's not completely convinced of it, though, and her time with BoJack awakens slowly that independent part of herself which enters conflict with her previous ideology.
  • Womanchild: A woman in her 50s who acts about half her age if not less at times due to being stuck in a coma since the 80s.
  • You Are in Command Now: The most senior member of MBN by virtue of the rest of her contemporaries either let go or retired. As such, the only viable choice as Head Of Programming.
  • You Never Did That for Me: An emotional, unstated example. Wanda can't help but notice how for all of their love toward each other, BoJack'd rather be there for Diane's sake and even talks more freely to her than with Wanda herself, his girlfriend. Even with any advice she gives him has no comparison to the influence Diane has on him or how in spite of telling him to talk Diane out of facing Hank Hippopopalous, Bojack is instead swayed toward "[her] corner". The last straw, however, comes when BoJack decides not to go back to the Secretariat set after being disillusioned about how it's turning out and outright ignores her.

    Ana Spanakopita 
Played by: Angela Bassett

Debut: "Out to Sea"

A Hollywood film publicist known as "The Oscar Whisperer", she's known to correctly predict (and influence) one person's probability to win an Academy Award for a performance.

  • Almighty Janitor: Doesn't seem to hold an "official" position in the Hollywoo machine, but is highly revered as the go-to person when you want your star to win an Oscar.
  • Beneath the Mask: When she's not a cold, hard, scarily-competent publicist, she's a sad, lonely Missing Mom spilling mac 'n cheese mix on herself in her rumbled pajamas, living alone in a one-room apartment.
  • Broken Win/Loss Streak: With BoJack failing to get even a nomination nod at the Oscars, this marks the first time Ana has faced failure at her job in 10 years of grooming would-be nominees.
  • Bunny-Ears Lawyer: Effective as an influence for an Oscar campaign, but she has a love for the dramatic presentation.
  • The Bus Came Back: Her return in season 5 reveals the New Mexico incident to Diane, worsening the Diane-BoJack conflict in the second half of the season.
  • Challenge Seeker: She's a hard and savvy worker, but she's gotten to where she is by playing it safe vis-a-vis acting as a publicist for most of the Oscar nominee roster. Tired of this, she decides to represent BoJack exclusively midway through Season 3.
  • Characterization Marches On: In her first appearance, Ana was presented as eccentric and with a grand sense of theatrics, even going as far as Milking the Giant Cow through mannerisms alone. Contrasts heavily with the no-nonsense, down to earth and deadly serious woman whose level of competence rivals that of Princess Carolyn. Then again, it could be presented as Obfuscating Stupidity or even insanity on her part and it would be totally in character for her.
  • Edible Theme Naming: Ana's surname is Spanakopita, which is also the name of a Greek dish (better known as a spinach pie).
  • Freudian Excuse: Barely escaped drowning in a car accident when she was 17. This and some sobering advise she received from a life guard played a heavy part in her desire for control over her own life and her predilection for ditching self-destructive situations.
  • Friends with Benefits: Has a sexual relationship with BoJack before the horse asks their relationship to be something more. She also implies that she has had these kinds of relationships with previous men before.
  • Groin Attack: Was impressed by BoJack's moxie, but nearly crushes his groin in retaliation.
  • Hypercompetent Sidekick: To protagonist BoJack in season 3. Ana is his hypercompetent publicist, scheduling interviews, coaching, and cleaning up his messes.
  • I Love You Because I Can't Control You: While "love" might be a strong word for it, she hooks up with BoJack after he'd told her off, explaining that no one ever dares talk to her that way and she finds it really hot.
  • Ink-Suit Actor: Bears a resemblance to her actress Angela Bassett.
  • Jerkass Has a Point: When BoJack calls her out on only being interested in him as a client when she thinks he's going to win an Oscar and then dumping him when it turns out he wasn't even nominated for an Oscar, she explains her reasoning with a metaphor she learned on her first day of training as a lifeguard in college: there are some people you want to save, but you can't. They're just going to thrash and struggle, and they're going to take you down with them. She recognizes BoJack is one such person, and has no intention of being dragged down with him. Considering how many hearts BoJack has broken and how many lives he's ruined over the course of the series, it's hard to blame her.
  • Jerk with a Heart of Jerk: Zigzagged. After coming off as interested in only maintaining her career before showing a more vulnerable side to BoJack when they decide to officially date one another, she appears to have only kept a tender façade after she drops him as soon as she's aware that he wasn't nominated for an Oscar. However, once BoJack comes over and over to her house to demand an explanation over why she left, Ana explains her reasons through a harsh metaphor of her time as a lifeguard: she's learned over and over not to help people who are only interested in sinking and she's not going to be insisting on their case after a certain point, instead leaving them to their fate since she'd drown alongside.
  • Kick the Dog: If Ana getting to the point towards Bradley about BoJack not wanting to do his show wasn't harsh enough, then needlessly calling him a "talentless loser" was.
  • Last Episode, New Character: Appears in the last episode of the 2nd season and has a bigger role in the 3rd one.
  • Missing Mom: Ana briefly mentions she has a son that, for some reason, she's not allowed to see.
  • Red Baron: Known as "The Oscar Whisperer" in the business as her clients tend to win big at the awards.
  • Rousing Speech: A master at these, oddly overlapping with Bastardly Speech, New Era Speech, Blatant Lies... a bit of column A, B, C or all. E.g. her speech in "Start Spreading The News" that brings BoJack out of his funk.
    Ana: Stop punishing yourself.
    BoJack: I was in New Mexico.
    Ana: None of that matters. All that matters now is the story. We get to decide what our story is. Nobody else gets to tell you what your story is.
    BoJack: What is my story?
    Ana: I'll tell you. This has been your dream for the last 30 years. You made it happen. An Oscar won't make you happy forever, it won't solve all your problems. You win that Oscar, the next day you go back to being you. But that night is a really good night. I think you deserve a really good night, and I know how to get you there. Do you want that?
    BoJack: Yes, I do.
    Ana: Go introduce your movie. Tell your story. Tomorrow we fly to Chicago.
  • Sharpshooter Fallacy: The secret to her success: she simply takes ALL of a given year's Oscar favorites as clients and ditches the ones that don't make it.
  • The Social Expert: Her job involves grooming nominees to become ultimate Hollywood Hype Machine bait for press, public and authorities. A knack for social interaction, pragmatism and presence to ensure things go her way are only some of the weapons in her bag. Aside from scheduling meetings, Ana coaches on what to say at the exact moment, has a tight grasp on tailoring her help to her client, nips every possible obstacle with right tools and incentives and generally offers a "stick" approach to motivate. Becoming one for BoJack in time for his Oscar nomination puts her at odds with Princess Carolyn due to their similar roles in his life.
  • Trademark Favorite Food: She mentions that she likes eating honeydew to BoJack, which disgusts the horse.

    Gina Cazador
No, I love being alone. I wish I were alone right now.

Bojack's fellow costar (and eventually girlfriend) on the set of Philbert. She's a 39-year-old actress who's experienced with playing forgettable roles in TV shows that quickly get canceled. But despite her cynicism, she still dreams of rising to stardom in Hollywoo.

  • Ambiguously Brown: She's very likely Latina with her Hispanic-sounding surname and her tan skin, but her background is never specified.
  • Broken Bird: She used to have big dreams and aspirations of becoming a big Hollywoo star or even getting to be on Broadway, but over years of getting side roles in failing shows, she's lost faith in herself and believes that, at best, if she's very lucky, she could get an Emmy when she's 60 for playing Benjamin Bratt's mother. Not to mention that she's also resigned herself to never having a real romantic relationship and only having flings with her co-stars. Bojack actually gets her to believe in herself again and Philbert turns out to be her big break. Unfortunately for her, in order to keep her career on its upward trajectory, she has to hide the fact that BoJack nearly strangled her to death when high on prescription drugs when filming the second season, rather than trying to bring him to justice. And as Season 6 shows, the after effects of the incident make her more anxious and difficult to work on other projects
    Gina: When I was a little girl, my mom took me to see A Kernel of Truth on Broadway. It wasn't a big hit.
    BoJack: Yeah, I know. I Googled the reviews so I could mock you. That Frank Rich could be a real frank bitch, am I right?
    Gina: Well, I was six and it blew my mind. I spent my childhood dreaming of, one day, getting to sing on Broadway. But, I guess, I wasn't good enough. So now I get steady TV work, which is fine, and I'm fine, but I still listen to that musical because it reminds me of a time when I was less jaded, when I believed I could do anything, and that makes me feel good.
  • Christmas Cake: She's spent her younger years without getting a starring role and believes Philbert to be her last chance at stardom, since she's now pushing 40. It's why she tells BoJack not to take responsibility for strangling her: it would ruin Philbert and forever tarnish her career.
  • The Cynic: Spending years in Hollywoo only managing to get bit roles in shows that never last past one season has caused her to become rather jaded.
    Gina: The key is to have zero expectations, and then you'll never be disappointed.
  • Deadpan Snarker: She is highly sarcastic.
  • Earn Your Happy Ending: A poster in the background of the finale shows that she got the part in the Super Hero movie she was looking for, and Kelsey saw her potential.
  • Every Year They Fizzle Out: Philbert is said to be her 28th attempt at a series, and the first to make it past one season. Too bad it doesn't last.
  • Friends with Benefits: All of her previous relationships have been nonromantic flings with past co-stars and her relationship with BoJack starts off like this, as well. However, she's so touched by the fact that BoJack comes over to her house in "Ancient History" after shooting for Philbert's first season has wrapped up to ask to continue their relationship that she agrees to move their relationship into genuine romantic territory. Of course, she didn't know that the only reason he asked to continue their relationship was because he was trying to stall to give Hollyhock enough to time to grab pills for him from Gina's place.
  • Hidden Depths: BoJack is surprised to learn that she's a fan of musicals, a corn-themed musical in particular. Of course, being BoJack, he relentlessly makes fun of her for this.
    BoJack: Are you into musicals?
    Gina: I sense you'll make this a thing.
    BoJack: Well, well, well, the stone-hearted cynic, who thinks feelings are for suckers, has a secret soft spot for sappy musicals.
    Gina: Okay.
    BoJack: When you say, "Okay," do you mean okay like "correct," or okay like "OK-lahoma"?
  • Hoist by Her Own Petard: Her decision not to speak out about BoJack strangling her on set brings more problems to her career. In A Quick One While He's Away, she grows anxious and stressful over last-minute changes to a script, and freaks out when a co-star introduces an unchoreographed dip to a dance routine. Since she never told anybody about the strangling incident, nobody knows the reasons behind this behaviour, and they treat her like a prima donna. This even causes her director to call her "difficult to work with" in a discussion with Kelsey, potentially derailing her career — luckily, Kelsey ultimately disregards this advice.
  • Hollywood Tone-Deaf: Downplayed. She's not the best singer, mostly due to nerves and being untrained/unprepared, as shown in the mortifying singing audition she performs for Flip and Princess Carolyn. Averted during BoJack's dream sequence in "The Show Stopper," where she proves to be quite skillful, as her voice actress is a trained singer.
  • Jerk with a Heart of Gold: She's cynical, acerbic, and aloof—Bojack even calls her a "sentient wall of spikes"—but as season 5 progresses, she opens up and reveals a softer and surprisingly dorky side to BoJack.
  • Lesser of Two Evils: After BoJack strangles her, she asks him not to admit what he's done, because Philbert is her big break, and revealing that and taking responsibility would ruin her.
  • Love Interest: To BoJack in Season 5.
  • Love Martyr: Comes with being BJ's girlfriend.
  • Morality Pet: She became one for Bojack.
  • Ms. Fanservice: She expresses no problems with getting naked in front of the camera whenever she's ordered to do so.
  • Once Done, Never Forgotten: Defied; The reason why she willingly goes along with covering up Bojack strangling her, even when he offers to come clean about what happened, is because Philbert was her big break. If the incident was revealed to the public, not only would it ruin the show, but it would also taint her reputation as an actor to the point that she would solely be known as "The Girl Who Got Choked By BoJack Horseman".
  • Romance on the Set: In-Universe. She's cast and hired to play Philbert's Friend on the Force and this leads her to become involved with BJ herself. It doesn't end well.
  • She's Got Legs: They're very long and athletic, and Gina often wears tight legwear that shows them off.
  • Spicy Latina: Well, Ambiguously Brown, but her name indicates Hispanic or Latin descent. She's also set to portray a "sassy" cop who is the show's Ms. Fanservice due to having a lot of nude scenes. However, when not in character as Sassy, she's more deadpan than "spicy".
  • Temporary Love Interest: She becomes involved with BoJack in Season 5, but it ended when BoJack got so strung up on painkillers that he strangled her.

Carolyn's Lovers

    Ralph Stilton
Voiced by: Raúl Esparza
Debut: "Love And/Or Marriage"

"I could use a bite to eat, though. There's this great place around the corner. It's a little hole in the wall, but they do a nice cheese plate."

Heir to the Stilton Hotel Family Business and Stefani's brother, Ralph often proudly boasts his Self-Made Man status with his gift card company. Initially Princess Carolyn's 3rd blind date on a row during season 3, he and PC hit it off well enough only to find her schedule wouldn't allow her to see him that often. Once VIM goes under, Ralph and PC begin dating all through season 4, where a series of hints lead them to try to have a baby. Things might be more complicated than previously thought...

  • Affectionate Nickname: His mother, Mimi, refers to him as "little city mouse" at the end of his visit to his parents' mansion. He doesn't mind unless she starts insulting his girlfriend...
  • Birds of a Feather: He and Princess Carolyn hit it off because of their similar sense of humor.
  • Bad Date: Discussed. Like Carolyn, he's had his fair share of them, courtesy of choosing to go on Blind Dates. Although they have low expectations for their first date, they hit it off and date for a while.
  • Blind Date: How Ralph and Princess Carolyn (accidentally) meet. It's the only bright spot in their experience with the formula.
  • Calling the Old Man Out: After spending most of their visit to his parents' house keeping mum about his family's Fantastic Racism as an attempt to maintain the peace, Ralph eventually tells everyone off for being rude to Princess Carolyn since he's dating her AND THEY ARE HAVING A CHILD.
  • Color Motif: Courtesy of his suit.
    • His green suit alines perfectly with a part of his personality: tranquility, relaxing and representing new beginnings. Ralph's basically PC's desire for a decent boyfriend come true or, at least, what she claims she wants in a guy.
    • His button-down shirt is sky blue, which represents calmness and serenity, pretty much qualities from a Mellow Fellow.
  • Dating What Daddy Hates: Downplayed. Ralph, subconsciously at least, is aware his family comes from a lineage of mice that was persecuted by a tyrannical madcat called King PussPuss and such, they're not fans of any feline, which makes him worried this trope will come in play when they and Princess Carolyn meet during the "Squeakivus" festivities reunion. While these concerns prove to be unfounded, the celebrations are anti-cat, which makes PC uncomfortable, and she's treated by Ralph's mother Mimi as a temporary fling due to her perceived disrespect of the holiday, something which angers him.
  • Deadpan Snarker: Very quick with the snappy comebacks.
  • Innocently Insensitive: Invites Princess Carolyn over to spend "Squeakivus" holiday with his family... which mainly involves hating on cats. To his credit, he lampshades it when he remembers that this kind of tradition is prejudiced against cats rather than just some "innocent" tradition.
  • Interspecies Romance: Him (a mouse) and Princess Carolyn (a cat). This proves to be the first obstacle for them when they meet, since being literal cat-and-mouse is a deal breaker for both. Ironically, it's their mutual joking about it and trading Elefante for a smaller, intimate restaurant what hooks them up.
  • Love Martyr: Not to begin with, but this is the logical conclusion of his Understanding Boyfriend act toward Princess Carolyn.
  • Maligned Mixed Marriage: His family hates cats, and he plans on having a baby with one.
  • My Card: After PC realizes she doesn't have the time to go on a second date with him, Ralph simply gives her his card and tells her to give him a call if she finds some time to spare. She eventually does.
  • Nice Guy: One of the nicest in the show.
  • Nice Mice: A mouse and a total Nice Guy.
  • Nice Mean And In Between: The "Nice" out of the sibling trio. Charming, accommodating, tactful and nice.
  • Noodle Incident: In their first encounter, Ralph agrees with PC's view of blind dates being awful, simply saying he's "been there".
  • A Shared Suffering: He dislikes blind dates due to previous bad experiences, something he finds out to have in common with Princess Carolyn when they meet face-to-face. Might as well be because they didn't expect themselves, a mouse and a cat, to be hooked up on a date due to their species.
  • Sharp-Dressed Man: Anywhere he goes, he's wearing his green suit and flannels. Even in photos of his and Princess Carolyn's trip to Egypt, he doesn't change clothes.
  • Shout-Out:
    • His name comes from two children's book characters who happen to be mice, Ralph S. Mouse and Geronimo Stilton. He even has a fashion sense very much like the latter.
    • His surname and status as a hotel heir bring to mind the Hilton Hotels.
  • Strong Family Resemblance: He takes after his father in the physical looks.
  • Uptown Guy: Zigzagged. He and Princess Carolyn don't have an extreme difference in financial standing, but he was born into wealth, while she was born into a family that served the wealthy and became a Self-Made Woman. While Ralph makes a point to distance himself from his wealth in Princess Carolyn's eyes, this only becomes more and more poignant when they start dating: PC's constantly showered with gifts – personalized greeting cards just for her, one every day; not to say, Ralph's family has an elegant mansion with lobsters gardeners, a hedge maze with sugar water as a reward, a rollercoaster and lots of antiques, something which partly contributes to Princess Carolyn's uneasiness during their visit.
  • Yank the Dog's Chain: Invoked by him as a practical joke and then, done to him.
    • When Princess Carolyn finally plucks up the nerve to call him after their amazing first date, he launches into a whole story about how he eloped with a ballerina at the opera and they had an amazing honeymoon and—he's just kidding. He'd love to see her again.
    • During "Ruthie", Ralph has to concentrate on creating a new greeting card to play with the "big boys", while PC heads off to work on VIM, now pregnant with their child. During the rest of the day, Ralph calls PC constantly, believing her to still be pregnant and meeting with her during dinner, excited to talk about "Philbert" and how he can't wait to "pinch his little cheeks". As such, it comes as quite a shock when he discovers PC not only has miscarried, but she has done so more than once and she's been lying to him about it. After a squabble, Princess Carolyn breaks up with him; this after Ralph having confronted his family over their treatment of her and renouncing "Squeakivus". No family, no girlfriend and still no definitive greeting card idea.

Diane's Lovers


Played by: Wyatt Cenac

A writer for Buzzfeed (and Diane's ex) who's writing an article on Mr. Peanutbutter in "Zoes and Zeldas". Author of the dichotomy and famous Meme "Are you a Zoey or a Zelda?", based on the Polar Opposite Twins featured in Mr. Peanutbutter's House.

  • Amicable Exes: Subverted. Try as he might, he and Diane are not in a good stance about their previous relationship. Double Subverted in "One Trick Pony" when she asks his help for publishing Bojack's biography behind his back.
  • Black and Nerdy: Well, he'd argue it's more of an "intellectual" look, but it still fits, even if it's just in appearance and intelligence, not attitude.
  • Chekhov's Gunman: While his first appearance in "Zoes and Zeldas" seemed like a one-shot, he returns in "One Trick Pony" to assist Diane.
  • The Cynic: One of the reasons why Diane broke up with him. He just can't see past the flaws of people and accept the good things. Another reason may be because Diane's secretly afraid they're Too Much Alike.
  • Five-Second Foreshadowing: Just when Diane is about to confront him over the real reason he's been around Mr. Peanutbutter and her after most likely finishing his article, a Freeze-Frame Bonus reveals that in-between the gibberish he's been writing, there's a sentence: "dianeiloveyouleavethatdumbdogalready". Guess why he was so intent in getting close to Diane and demeaning Mr. Peanutbutter.
  • Foil:
    • Like BoJack. he has a crush on Diane and doesn't respect her wishes about the matter. Unlike BoJack, Wayne is refined and intellectual. He was unable to stay friends with her but to his credit he didn't traumatize her with his shenanigans the way the horse did.
    • He and Guy were both boyfriends that understood what Diane needed and that sheer oblivious optimism wouldn't cut it. The thing is that Wayne felt that he was the best thing Diane would ever get so she should return to him. Guy knew when to set boundaries with Diane, and he would consistently consider her feelings on every matter. He understood that knowing how the world works doesn't mean you have to make yourself miserable.
  • Hipster: Implied with his clothes and personality.
  • Jerkass: He's exactly as smug and self-righteous as anybody gets, especially when it comes to high-brow subjects of which he considers himself an specialist. This is one of the reasons why Diane got quickly tired and broke up with him: he's too willing to accept the negativity and criticize everyone without any basis.
  • Jerkass Has a Point:
    • Looking back, he's right about Diane's inability to accept she's unhappy in a life giving everything she has ever wanted and how every step she takes is one of obliviousness to avoid breaking up with Mr. Peanutbutter.
    • He was also right about Diane's desire for fame being more important than any friendship, seeing as how quickly she turned on BoJack once he refused to approve an advance of One Trick Pony.
  • Jerk with a Heart of Jerk: While it seems that he is a cynic, Mr. Peanutbutter notes that he and Diane have a bit in common and jokingly asks why they broke up. Diane finds out that Wayne wasn't really writing the article, but using it as an excuse to hang out with her more. She calls him out for the lies, and he launches into a filibuster that she and Mr. Peanutbutter are too different, and one day that will all come crashing down.
  • Kirk Summation: Doubles as a pretty harsh "The Reason You Suck" Speech. However, it doesn't come out of bitterness, but as an attempt to make Diane wake up about her situation:
    Wayne: You know what your problem is? You're trying to be a Zelda but you're so obviously a Zoe.
    Diane: Ugh! Don't label me. You don't know who I am.
    Wayne: You can live your happy Zelda life in this happy Zelda town and pretend you're a happy Zelda, but I know you, and this isn't you. People don't change, Diane, not really. Mr. Peanutbutter's a Zelda. He's happy and he's carefree and he's loving, but you and me, we're Zoes. We're Zoes, Diane. We're cynical and we're sad and we're mean. There's a darkness inside you, and you can bury it deep in burritos as big as your head, but someday soon, that darkness is gonna come out, and when it does, I want you to call me.
  • Knight of Cerebus: His speech at the end of the episode about people not being able to change, coupled with the events intersected along with it, are the specific moment where the series starts delving deeper into the dark state of its characters.
  • "The Reason You Suck" Speech: See Kirk Summation above.
  • The Reveal: He finished the article about Mr. Peanutbutter a long time ago, and it's far from flattering.
  • A Wolf in Sheep's Clothing: Turns out he finished his article about Mr. Peanutbutter a while ago, and he's just starving off to get close to Diane.
  • Writers Suck: A writer for Buzzfeed and definitely a sad jerk.


A buffalo cameraman who works with Diane during Season 6, before becoming romantically involved with her.

  • Amicable Exes: Downplayed, as he and his ex-wife do have some tension among them in regards to Guy spending time with Sonny, but their relationship isn't expanded on.
  • Badass Baritone: As befitting his appearance, he's a Gentle Giant buffalo with a deep voice.
  • Family Theme Naming: He and his family all have names that are exactly what they say on the tin; he's a guy named Guy who has a son named Sonny and an ex-wife named Lady.
  • Foil: To Mr. Peanutbutter — Mr. Peanutbutter was a rich and famous Pollyanna who treated Diane like a princess, but this was ultimately an overcompensation for his inability to connect with her on a deeper level. Guy is much more down-to-earth, works in a blue-collar profession, and forms a genuine connection with Diane.
  • Gentle Giant: He's a big, muscular buffalo, and a very caring father and boyfriend.
  • Good Parents: Guy has shown to be a caring and attentive father to his son, Sonny.
  • Has a Type: According to his son, Sonny, Guy tends to go for emotionally damaged women (like Diane) whom he nurses back to health, then they leave him once they've regained their confidence. Given his turbulent relationship with his ex-wife, one can infer that's what happened to them, unless Sonny was just told that by his mother, as he apparently wasn’t even aware his parents fight constantly and borderline hate each other. Ultimately Averted with Diane, whom he ends up Happily Married with by the end of the series.
  • Huge Guy, Tiny Girl: Naturally with Diane, given she's a Vietnamese-American human and he's a big buffalo man.
  • Interspecies Romance: He's a buffalo who becomes romantically involved with Diane, who's human. By the end of the series, they've gotten married.
  • Last Guy Wins: He's introduced in the final season as a love interest for Diane. They're married by the final episode.
  • Meaningful Name: Guy is a guy.
  • Nice Guy: He's almost always calm, easygoing, and a very kind and loyal lover to Diane.
  • Only Sane Man: He is the most normal boyfriend that Diane has. As she's struggling on her book, he suggests solutions.
  • Red Herring: Early in their relationship, Guy has Diane literally climb down a drain pipe from second story window and wait in the freezing cold for him to bring her stuff down to avoid letting his son see her, and introduces her as a "woman he works with" to his buddies, which seem like red flags to the viewer. However, when Diane calls him out on it several months later he introduces her to Sonny, who starts off hostile to Diane but slowly warms up to her over time, their relationship becomes loving and serious, and they become Happily Married by the end of the series.
  • Relationship Upgrade: He and Diane start off as boyfriend and girlfriend in his debut episode. The series finale reveals that they got married.
  • Strong Family Resemblance: He and Sonny look nearly alike except for their different fur colors and Guy being a bit bigger.

Peanutbutter's Lovers

Click for Katrina in 1993. 

Played by: Lake Bell

Diane: "What did we say about knocking?"
Katrina: "It wastes vital seconds we'll never get back? Anyway, everyone who isn't me needs to shut up right now."

First appearance: "Hank After Dark"
Official Debut: "That Went Well"

Mr. Peanutbutter's first ex-wife, as revealed in a Flashback in "Hank After Dark". She was highly manipulative, condescending, treated the Labrador like shit and would openly cheat on him, even in public.

  • The Alcoholic: Heavily implied during her first appearance, but this line towards Erica says it all:
    Katrina: (cheerful) Erica! Throw me a raft. I'm dying.
  • Aloof Dark-Haired Girl: An unsympathetic example. In her flashback appearance in "Hank After Dark", she had brunette hair when younger and a pretty icy, irascible attitude at everything and everyone, her husband especially.
  • Ascended Extra: Originally one-shot character, Katrina has a much larger role in season 4.
  • Awful Wedded Life: She disliked being married to Mr. Peanutbutter just as much as he disliked being married to her. Unlike Mr. Peanutbutter, she wasn't afraid of showing it in public.
  • Bitch Alert: Mr. Peanutbutter mentioned being married before, but Katrina's introduction of her berating and threatening her husband while looking for some alcohol in the afterparty of the Oscars shows that his previous marriage wasn't a happy one.
  • Chekhov's Gunman: After a one-off appearance in a season 2 flashback, Katrina shows up in the season 3 finale to announce to Mr. Peanutbutter intentions from some of the higher-ups to make him a governor candidate. Of course, this'd mean working with her, which neither of them are comfortable with.
  • Determinator: Credit where is due, Katrina works hard to get Mr. Peanutbutter elected, even if she doesn't personally like him or thinks he's capable of leading (though she keeps the charade going to better control the clueless candidate). When PB drops from the race, the Sunk Cost Fallacy and sacrifices she's made to get him that far makes it far more personal for her, and with Jessica Biel as her 2nd puppet, she tries to sink PB and Woodchuck.
  • Easy Evangelism: Played for laughs as part of her Start of Darkness. A single lengthy conversation with Tim Allen and Ben Stein at a Halloween party years ago was enough to turn her into a hardline conservative.
  • Evil Duo: With Jessica Biel, after Katrina becomes her campaign manager. Being both exes of PB, they're joined by their lust for power and their hatred (or in Jessica's case, love-hate) of him.
  • Hard-Drinking Party Girl: Yes. She's clearly aching for a drink the entire time she's with Mr. Peanutbutter in the after awards party, as she directly tells him she's going to find someone with booze and whether that "embarrasses" him.
  • Hate Sink: Little to no redeeming qualities, being an insufferable person to be around, treating Mr. Peanutbutter like an annoyance, a hard headed alcoholic and openly cheating on her husband. No wonder Mr. Peanutbutter is so hung up and needy on Diane.
  • Ice Queen: She's really a cold-hearted individual.
  • Interspecies Romance: She, a human, was married to Mr. Peanutbutter, a yellow anthropomorphic Labrador.
  • Jerkass: She's an enormous bench to everyone she meets, her husband most of all. Except Erica. She's a mutual friend. Other than that, drunk, unpleasant, bitter and unfriendly by default.
  • Jerkass Has a Point: While her "The Reason You Suck" Speech to Diane may been scathing, she was right that Diane never supported Mr. Peanutbutter's run for California Governor.
  • Lady Drunk: A mean one at that. It's clear during the entire talk with BoJack that she's going cold turkey without a drink. Thankfully, Erica comes to her rescue.
  • Really Gets Around: Implied to be cheating on her husband frequently, who being the doormat he is, just prefers to ignore it.
  • Start of Darkness: Season 5 reveals that she became the colder, cynical, right-wing Katrina that the audience knows because she was forced to talk politics with Ben Stein and Tim Allen after Mr. Peanutbutter abandoned her at BoJack's Halloween party.
  • Villain Ball: Beyond any reasoning, Katrina is one of the main culprits when it comes with the situation going From Bad to Worse in "Underground". As a campaign manager, she can't let the fundraiser for Mr. PB go sideways, so she tries to find a way to spin the whole thing into a possible win scenario where he played the reliable leader. When Woodchuck arrives with an effective rescue plan, Katrina can't accept defeat, so she keeps inserting Mr. Peanutbutter into the situation, who being who he is constantly screws it up. It gets to the point where she could easily give up, making everything easier for everyone but her desire to win gets the better of her.
  • Villainous Cheekbones: She's a mean drunk ex-wife who is drawn with sharp cheekbones.
  • White Hair, Black Heart: Well, she hasn't lost her shirtty attitude even when her hair color has faded away.
  • Working with the Ex: In season 4. As part of a possible governor candidature for Mr. Peanutbutter, she now has to work hand in hand with him. Neither is very thrilled with the idea.

    Jessica Biel 
Played by: Jessica Biel

Noted Hollywoo actress and Mr. Peanutbutter's second wife.

  • Adam Westing: Biel plays herself as a rude egotist who is implied to be cheating on Mr. Peanutbutter with her "very good friend Justin Timberlake" and is utterly oblivious of the sorry state of her own filmography. According to Word Of God, Biel pushed the writers to be meaner about her, which might explain her role in Season 4.
  • Ascended Extra: She only appeared in one episode in season 3, but becomes a major character in season 4.
  • Ax-Crazy: Goes completely off the deep end in "Underground", screaming about burning people as soon as the crisis starts, eventually succeeding in doing so to Zach Braff, cannibalizing the latter's corpse and attempting to sacrifice Mr. Peanutbutter.
  • Best Known for the Fanservice: In-Universe. Twice.
    • Diane doesn't know who Jessica is after she names several films she's been in, and it isn't until she says she was "the girl from 7th Heaven who took her clothes off for that one magazine" that Diane recognizes her.
    • Later, Mr. Peanutbutter is unsure whether she was in The Illusionist (2006) or The Prestige, and she rightfully calls him out on it.
      Jessica: Do you know which one I was in?
      Mr. Peanutbutter: Do you?
      Jessica: Ugh!
  • Does Not Like Spam: Exploited. Diane exposes Jessica's dislike of avocados to the public to turn California voters against her, foiling Katrina's plan and ensuring Woodchuck's victory in the special election.
  • Foil: To Katrina. Both are the career driven, ex-wives of Mr. Peanutbutter (with both cheating on him during their own marriage to him). However, while Katrina is serious and icy, while Jessica is an Ax-Crazy Large Ham.
  • Hypocritical Humor: She is constantly putting down Mr. Peanutbutter for taking every offer he gets regardless of how much he enjoys it, calling them "beneath him", yet keeps bragging about her own participation in critically reviled films (Stealth, Summer Catch, The Rules of Attraction, I Now Pronounce You Chuck & Larry) apparently oblivious to their reception.
  • Incredibly Lame Pun: Has gotten the habit of saying "un-Biel-livable" from Justin Timberlake.
    • "Our marriage is over! Biel with it!"
    • She has a new perfume in Season 4 - "Biel-ist", which Diane rightfully confuses for "B-List".
    • Subverted by her Governor campaign slogan: "Change you can Jessica-lieve in".
  • Let Us Never Speak of This Again: Regarding the events of "Underground".
  • Karma Houdini: Not only does she suffer no consequence for murdering and cannibalizing Zach Braff, she even runs for Governor!
  • Overcomplicated Menu Order: A Running Gag is her very pedantic, overly specific way of ordering anything.
    • "The Bojack Horseman Show": Take for instance a normal day with her (then) husband Mr. Peanutbutter at a Starbucks. So punctilious even her husband has it memorized.
      Jessica: Oh, I usually like a cool drink when it's hot outside and a warm drink when it's cold outside. But today is a perfect day, so—
      Mr. Peanutbutter: One lukewarm coffee for my gorgeous spouse!
    • "lovin' that cali lifestyle!": Several years later (season 5, to be precise), behold her menu order while on an interview with Diane.
      Ugh! I'll have the avocado toast. But instead of the avocado part, I want fresh sea air, and instead of the toast, I'll have a single grain of rice.
  • This Is Going to Be Huge: Apparently she was "told" that I Now Pronounce You Chuck & Larry was going to be "a very important gay rights movie"

    Pickles Aplenty 
Played by: Hong Chau (Season 5), Julia Chan (Season 6)
A pug waitress and Mr. Peanutbutter's new girlfriend after his divorce from Diane.
  • Betty and Veronica: The cheerful, optimistic Betty to Diane's snarky, jaded Veronica.
  • Big Eater: One of the perks of her job is that at the end of her shift, she gets to take everyone's leftover scraps, put them in a trough, and eat them.
  • Birds of a Feather: She has quite a bit in common with Mr. Peanutbutter; they're both dogs (albeit different breeds), they both have cheerful, scatterbrained and immature personalities, and their canine behavior is played up for humor.
  • The Cutie: She's friendly, supportive, has a soft, high pitched voice, and displays even less negativity than her boyfriend. Doesn't hurt that she's a little pug.
  • The Ditz: Very scatterbrained and forgetful, but a real sweetheart.
  • Distaff Counterpart: Of Mr. Peanutbutter, down to her enthusiasm toward BoJack. Unlike PB, BJ doesn't remember her name.
  • Dogs Are Dumb: Much like Mr. Peanutbutter, she's not terribly bright and can be forgetful.  In "Mr. Peanutbutter's Boos", it's suggested that she might be more intelligent than the ditzy, happy-go-lucky persona that she puts on, and instead plays it up in order to stand out from his more jaded ex-wives.
  • Furry Reminder: Like Mr. Peanutbutter, her dogginess is very much played up.
  • Genki Girl: Very upbeat and cheery.
  • Hidden Depths: "Mr. Peanutbutter's Boos" shows that she's more aware of the pressures of being Mr. Peanutbutter's girlfriend than she lets on, and she intentionally plays up the ditziness because she's afraid of being compared to his ex-wives.
  • May–December Romance: She's twenty-five, making her twenty four years younger than Mr. Peanutbutter, a power imbalance which Diane calls him out for when he seeks her advice.
  • Nice Girl: Pickles is the female equivalent of Mr. Peanutbutter.
  • Punny Name: When you add her last name. Pickles-A-Plenty!
  • Puppydog Eyes: In a very literal sense. They provide the final push for Mr. Peanutbutter to propose to her rather than admit he cheated on her twice.
  • Put on a Bus: She decides to put the engagement on hold in order to take a lucrative job opportunity with Joey Pogo on his tour. She permanently breaks up with Peanutbutter an offscreen text message and starts dating Joey Pogo in the next episode.
  • Really Gets Around: Sleeps with over 30 people in an effort to even things out between her and Mr. Peanutbutter after the latter cheats on her with Diane, as per their mutual plan. Mr. Peanutbutter, bizarrely enough, is cheerfully encouraging of this.
  • Vocal Dissonance: For a pug, you might expect a deeper or rougher voice, but she has a cute, high pitched voice that sounds odd coming from a pug.
  • Who Names Their Kid "Dude"?: Even with the ridiculous Theme Naming of canines in the series, Pickles takes the cake (biscuit?) of having the punniest name so far.
  • Womanchild: She's childish and innocent — perhaps intentionally so, in order to keep Mr. Peanutbutter from getting bored with her — which is part of the reason she connects so well with Mr. Peanutbutter.

Todd's Lovers


Played by: Abbi Jacobson
First appearance: "Zoes And Zeldas"
Official Debut: "Love And/Or Marriage"

Todd's high school girlfriend who, after being ignored too many times due to his video game addiction, dumped him. In Season 3 she returns and reunites with Todd when they reunite at a wedding rehearsal. They found "Cabracadabra", a taxi service with women drivers, later on. They don’t rekindle their relationship, despite their mutual feelings, due to Todd realizing he’s asexual.

  • Alcohol-Induced Idiocy: Emily's fling with BoJack started with them meeting at the hotel bar where the wedding rehearsal Emily's friend ensued. They briefly talk and she orders a whiskey. Cut to them in bed together.
  • Ascended Extra: Starting with a quick cameo in [[one episode in season 1, Emily has a larger part in Todd's storyline in season 3.
  • Bare Your Midriff: Two instances.
    • Her original wardrobe, as shown in "Zoes And Zeldas" and "The Bojack Horseman Show", involved a small white t-shirt stopping midways through the torso.
    • Her dress in "Love And/Or Marriage" exposes her belly button by an aperture in the middle of it.
  • The Bus Came Back: Returned midway through Season 5 after being absent for most of Season 4.
  • Cannot Keep a Secret: And if she attempts it, she'll be as conspicuous as possible. Ask BoJack. Or Todd even.
  • Character Development: During the 2007 flashback, Emily wasn't convinced that Todd couldn't just not like anyone. But the season 3 finale has her fully accept Todd coming out as asexual.
  • Clothing Reflects Personality: A mild example, but her original outfit was quite revealing and exposed her midriff, hinting at the desire for sex that puts her at odds with the asexual Todd.
  • Early-Bird Cameo: In "Zoes and Zeldas". She has a much larger role in season 3.
  • Flipping the Bird: In their teenage years, after getting fed up with Todd's blatant disregard of her, she flips him off and goes on her own way.
  • Hairstyle Inertia: Has had pretty much the same hairstyle since she was a pre-teen/teenager.
  • Incompatible Orientation: Emily and Todd care about each other very much, but she has very strong sexual needs while he's asexual.
  • I Want My Beloved to Be Happy: Emily really cares about Todd, which is why she tells him BoJack "hasn't been a good friend to him" which eventually pushes Todd to finally leave that toxic friendship, is supportive of his asexuality and his relationship with Yolanda (even if the latter doesn't work out in the long run), and creates an asexual dating website for him.
  • Nice Girl: Her desperate need for sex aside, she is really sweet, supportive, and nice who genuinely cares about Todd and immediately accepts him as who he is when he finds he may be asexual.
  • New Old Flame: To Todd. Emily used to be his girlfriend and their encounter sets them to be a potential couple, until it's subverted when Todd's reticence in sealing the deal leads him to come out as asexual.
  • Ostentatious Secret: Deconstructed. While they slip right through Todd, Emily's attempts to cover up her workout session with BoJack involve being as suspicious as possible, stuttering and avoiding questions about betrayals. People suspect something, sure, but not the ones she's hiding the secret from. Gets worse after she comes clean about it: Todd still doesn't know what happened, but for her to get so upset, it must have been something big. She doesn't say it, which makes Todd's imagination to run wild. This leads to a tragic falling out between the friends.
  • Relationship Revolving Door: Emily has this kind of relationship with Todd, dating back to 2007 when his irresponsibility drives her away and they get close again in 2015 when they reencounter in a restaurant and connect again. Then, it's "off" again when Emily leaves Cabracadabra and "on" when they bury the hatchet and start over as Just Friends. They briefly toy with the idea of getting back together against in Season 5, but agree they're Better as Friends.
  • Screw This, I'm Outta Here: Does this after getting fed up with Todd's irresponsibility. And she does it again to Todd in season 3 after the guilt gets the better out of her. So much that she even suggests Todd should cut her off from the company's earnings. He's having none of it.
  • Single Woman Seeks Good Man:
    • Even though she left Todd because of his addiction to a game, she really appreciates how sweet and thoughtful he is.
    • Come Season 4, the Incompatible Orientation with Todd's asexuality has caused them to drift apart, as she's only seen in the first episode, and her parting words (aside from sending Todd a gift of a "Drone Throne") were that she does need sexual gratification in a relationship to be happy, which Todd was unable to provide.

    Yolanda Buenaventura
Played by: Natalie Morales

An axolotl girl who dates Todd after informing each other of their mutual asexuality.

  • Always Identical Twins: With her sister Mindy. The only way to tell them apart is Yolanda wears a purple sweater and blue lipstick, while Mindy wears purple lipstick and a blue sweater.
  • Amicable Exes: She and Todd realize rather quickly that they're too different to make a good couple, but worry they won't be able to find anyone else. They make a pact that if they haven't found love by the time they're 100, they'll give it another shot.
  • Brutal Honesty: She does not mince words and says the facts as they are.
  • Black Sheep: While her family members are all extremely promiscuous with careers in pornography and sex advice, Yolanda is completely asexual with a career in business investigation. She hides her asexuality from her family for a long time due to her fear of ostracization, but they constantly coax her to discuss her sex life with Todd. They do accept her after a long discussion.
  • Go-Getter Girl: A more down-to-earth example. It's also what separates her from her family. She's a young woman who's very goal- and career-focused, wanting to look back at the end of her life at all the things she's accomplished academically and professionally. Her family is more interested in having mindbogglingly good sex (and building careers around it). This is also why she and Todd are not compatible romantically.
  • Literal-Minded: When Emily says she's glad to finally meet the "famous Yolanda," Yolanda informs her she is not famous and Emily must have her confused with a different Yolanda who is famous. When Emily clarifies that she meant Todd talks about her so much she feels like she's famous, Yolanda says that that was not made clear.
  • No Sense of Humor: Yolanda is genuinely humorless, not finding most of Todd's antics funny or even that amusing. Even she admits she's a "tough crowd", which is why she warns Todd to make an special effort in making his "clown dentists" act hilarious or she'll close it down. While this doesn't stop her from asking Todd out, it does no favors for their actual relationship, and they break up on the grounds that they have nothing in common apart from their asexuality.
  • Opposites Attract: Deconstructed. She thinks it's a good idea to date Todd for a while since being so different means they can help each other grow and become well-rounded people. Eventually, she realizes they have nothing in common apart from their asexuality, and it's not enough to hold a relationship.
  • Polar Opposite Twins: Yolanda is an asexual young professional while Mindy is a forward sex advice columnist.

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Played by: Echo Gilette
A rabbit barista at Cinabunny who becomes involved with Todd.
  • Interspecies Romance: She's a rabbit and she enters a relationship with Todd, who's human.
  • Last Girl Wins: Todd's final love interest and who he stays with by the series finale.
  • Nice Girl: Maude is shown to be a friendly and sweet young woman.
  • Satellite Love Interest: She's introduced to be a companion for Todd, and due to her late arrival on the show, we don't get to see much of her apart from Todd barring her first appearance at Cinnabunny (which mostly serves to establish the traits that convince BoJack to hook them up to begin with).
  • Stereotype Flip: Rabbits are infamous for their promiscuity and sex drive. Maude is asexual.
  • Women Are Wiser: A downplayed example. Maude is only slightly more serious than Todd but her silliness still exceeds her common sense.

Other Families

Sarah Lynn's Family

    Carol Himmelfarb-Richardson
Mommy didn’t do what she did to the Star Search producer so that you could be an architect

Sarah Lynn's mother who pushed her into show business.

  • Abusive Mom: Of the psychological variety. She aggressively pressured her daughter into becoming an actress/singer, despite her stated desire to be an architect, and even scolds her for saying so. Even after Sarah Lynn became a world famous pop star nothing was ever good enough for her mother. It's also heavily implied that she was in someway complicit regarding Sarah Lynn being molested/raped by her stepdad.
  • Adults Are Useless: It's implied that she was aware of her husband molesting Sarah Lynn when the latter was a child and didn't do a thing about it.
  • Fat Bitch: Had a noticeable double chin when Sarah Lynn as a child and has become obese by the present day, and is an aggressive stage mom who exploits her daughter and her fame even after she died.
  • Financial Abuse: It's heavily implied that she and her bear husband were living off Sarah Lynn's royalties. They continue to profit off her after her death as well.
  • Ignored Epiphany: Carol broke down when Sarah Lynn died, in a private moment with BoJack and her husband so it wasn't to gain fame or sympathy points. She said It's All My Fault and walked sobbing to her daughter's deathbed as her husband comforted her. Come a few episodes later, in the present day she's using Sarah Lynn's image for advertising and blaming BoJack for her death, deflecting from any responsibility on her part. Which, it was BoJack's fault for her death but everyone could see Sarah Lynn was a ticking time bomb, plus she was the one who pushed her into the toxicity of Hollywoo in the first place.
  • Karma Houdini: She exploits her daughter long after Sarah Lynn has overdosed and no one makes her pay for the consequences.
  • Opportunistic Bastard: She uses Sarah Lynn as a means to get fame and money vicariously. When she finds that Bojack was responsible for Sarah Lynn's death, she wastes no time in filing a lawsuit.
  • Outliving One's Offspring: She outlives her daughter and seems to get a brief Heel Realization that it was partly her fault. Unfortunately, an Ignored Epiphany ensues.
  • Pet the Dog: Before she realized she could use BoJack as a scapegoat, Carol seemed to truly grieve when Sarah Lynn died. She aptly said It's All My Fault, to the horse and her husband, without any cameras or press and talked to the coroner without her usual manipulations.
  • Stage Mom: Carol entered Sarah Lynn as a child into television and singing, not caring when her daughter fell to drugs and flippantly said one day she would get an overdose.

    Sarah Lynn's Stepfather

Sarah Lynn's stepfather, a bear who is a professional photographer and implied to have sexually abused his stepdaughter during childhood.

  • No Celebrities Were Harmed: His outfit, last name and occupation (photographer), are clear references to real-life alleged rapist Terry Richardson.
  • Parental Incest: It's implied in several episodes that he sexually abused Sarah Lynn as a child. He spent time alone with her in her homeschool, and in one flashback, Sarah Lynn has to be removed from her dressing room because her stepdad is "being weird" in there. As an adult, Sarah Lynn mentions she recognizes the taste of bear fur because of her stepdad. He's also based off Terry Richardson, a photographer infamous for sexual assault allegations.
  • Wicked Stepfather: He's strongly implied to be a pedophile who forced unspeakable sexual acts on his stepdaughter.

Carson Family

    Carson Family (in general)
L to R: Kyle, Trip, Penny, Charlotte

  • Bragging Theme Tune: As it details below in Leitmotif, "Kyle and The Kids" is basically a description of the life of Charlotte's family and how they're perfectly happy with no one to ruin their happiness. Ouch.
  • Chubby Mama, Skinny Papa: Inverted with Charlotte and her husband, Kyle. She's slim and fit, while Kyle's a Big Beautiful Man.
  • Dysfunctional Family: Not overtly or completely so, but there were problems with the family before our "hero" arrived. He just had to make them worse.
  • Gender Equals Breed: Penny, the daughter, is the same species as her mother yet has her father's hair color in the fur. Trip is a human like his dad and clearly has the same hair.
  • Happily Married: Charlotte is in a stable, loving, and and secure marriage with Kyle; this reveal to BoJack in "Escape From L.A." makes him very shocked and regretful.
  • Inferred Holocaust: After BoJack leaves, the disasters he caused around people, especially the Carsons, are left unsolved.
  • Leitmotif: "Kyle And The Kids", an upbeat 80's style sitcom song containing Lyrical Dissonance and Mood Dissonance considering how bleak is the episode in which it plays.
  • Missed Him by That Much: One of the pictures from the Photo Montage in "Escape From L.A." shows the Carson family vacationing at Todd's Disneyland. Since that park burned down at the end of "Yesterdayland", they were attending at the same time BoJack and Wanda were.
  • Photo Montage: At the beginning of the episode, in order to explain who's who in the family.
  • Two First Names: "Carson" can also be used as a first name.
  • Walking Spoiler: Since they basically spoil what Charlotte has been doing since last seen by BoJack, so yeah.

    Charlotte Carson 

Charlotte Carson (née Moore)
In Bo Jack's dream/Herb's photograph 
In her youth 

Voiced by: Olivia Wilde
Debut: The Telescope

An old friend of BoJack and Herb (whom she briefly dated) from before they made it big. Despite some chemistry with BoJack, Charlotte left L.A. shortly before the creation of Horsin' Around, and becomes The One That Got Away for him. They catch up at Herb's funeral, where Charlotte, now married with two kids, invites BoJack to visit her in New Mexico whenever he has the chance. This sets up crucial events near the end of Season 2.

  • Ambition Is Evil: Subverted. She believes Los Angeles is a tar pit, where people get so caught up in chasing dreams that they drown themselves. Charlotte notably wound up with a humble, showbiz-free life compared to Herb or BoJack. However, she later states that she doesn't really believe Los Angeles is the problem, but the people who let themselves drown.
  • Bambification: Charlotte is a deer, and her presence often exudes an aura of hope and innocence in BoJack's life, be it in Flashbacks, hallucinations or just plain fantasies of life outside Hollywoo. This only serves to contrast her presence in "Escape From L.A." as even more jarring - she's unwilling to be that crutch to BoJack and it leads to a moment so horrifying that shakes her to the core.
  • The Beard: Herb dated her before he was outed as gay.
  • Beware the Nice Ones: Despite her genial personality, she threatens to kill Bojack if he shows up around Tesuque or near her family again.
  • Brutal Honesty: She doesn't hesitate to be blunt about what she wants to say. For example, one of the first things she says to BoJack when meeting in Tesuque after a while?
    When's the last time you slept? You look like shit.
  • Chekhov's Gunman: She is mentioned and shown in a Flashback in "The Telescope" as Herb's girlfriend and someone who BoJack had a secret (and unconfessed) crush on. She returns for a brief cameo at Herb's funeral, exchanging some catch-up with BoJack and suggesting that he may visit her some time. Then comes the 2nd season episode "Escape From L.A."
  • Cigarette of Anxiety: Smokes as an excuse to skip the rest of Herb's funeral in "Still Broken", since she doesn't want to stay and be reminded of him. That's when BoJack catches her and they start to reconnect.
  • Deadpan Snarker: Her sarcasm is rather deadpan, but still good-natured.
  • Desperately Looking for a Purpose in Life: She moved to Maine to figure out what she wanted in life. It doesn't last long, as she moved to New Mexico about a month later.
  • Due to the Dead: She returns briefly to L.A. to attend Herb's funeral.
  • Establishing Character Moment: Her first appearance in "The Telescope" pretty much lay the foundation of her character: she salutes BoJack upon his entrance in the Laugh Shack, tries to slip him a beer when she thinks he might nervous about his act while playfully bantering with him and then makes thinly-veiled suggestions about wanting the horse to accompany her (and Herb, of course!) to see Back to the Future.
  • Foil: To BoJack and Herb:
    • Like Herb, she has a deep attachment to BoJack and her friends, but while Herb has ambitions and follows them, she comes to the realization that she's coat tailing someone else's without stopping to think about her own.
    • She has a family, is perfectly happy and stable and is simply able to live a normal, uneventful life due to having left BoJack and L.A. behind. BoJack's life is completely out of control, has no children, family or stable friendships all because he chose a life in L.A. instead of going with Charlotte.
  • A Friend in Need: She allows BoJack to stay with her family because she knows he needs support.
  • Horrible Judge of Character: Zigzagged. Charlotte's glad to see BoJack visiting her, which makes her ignore some of his questionable actions like moving next to the Carson house for two months and taking Penny to the prom. She does, however, notice something is troubling him and even has a heart to heart with BoJack in which she realizes how sad and lonely he is and how much trouble he could cause if he stays.
  • Incompatible Orientation: She used to date Herb, who was Straight Gay. As she slowly realized that they had different goals, Charlotte decided to leave Hollywood since she noted that "she isn't the person Herb is looking for".
  • Interspecies Friendship: With BoJack (a horse) and Herb (a human). She remained friends with Herb after their breakup until his death from cancer and a peanut truck crash, while her friendship with BoJack hit an stagnation point after The '80s and was put to rest after the incidents of "Escape From L.A.".
  • Interspecies Romance: She (a doe) was in a relationship with Herb (a human), and now is married to Kyle, another human.
  • Irony: Charlotte's idyllic life in New Mexico is ruined by BoJack trying to impose his own version of an idyllic life together.
  • Just Friends: Despite their past chemistry, she tries to remain nothing more than a supportive friend to BoJack after reuniting in "Escape From L.A.", but through a mixture of him trying to replicate his dream life with her by hanging on to her Family and her unwillingness to think too hard about the past and what could have been, it collapses instead.
  • Leaving You to Find Myself: The breaking point for Charlotte's decision to say good riddance to L.A. was realizing she was in a loveless relationship following around two guys whose dreams weren't the same as hers, so she goes to Maine and then New Mexico to build a good life.
  • Liquid Courage: Invoked from her part in "The Telescope". When BoJack's about to go up on stage to do his stand-up act, Charlotte secretly slips him a beer behing her boss's back for some reassurance. He refuses. Go figure.
  • Lust Object: For BoJack, although unlike other examples of the trope, he is genuinely interested in Charlotte, even if it's made painfully clear that he's interested in who she was rather than who she is now.
  • Mama Bear: Although she's a civilian shopkeeper, she threatens to kill Bojack if he tries to contact her daughter again after he nearly sleeps with her. Later, she calls BoJack in a fury when journalists come to ask Penny some questions about the horse and Sarah Lynn; Charlotte found out that BoJack went to Oberlin to apologize, and tells him to deal with the journalists.
  • Mellow Fellow: Gender Flipped version. Very calm, rarely gets worked about something and tries to defuse conflicts as much as she can. That being said, when the fuse is short of exploding, this trope goes out of the window and it shows.
  • Minor Major Character: She doesn't appear as often as other important supporting characters like Sarah Lynn, yet nevertheless she's one of the biggest influences in BoJack's life and each of her appearances often result in big changes for the series. Without her, BoJack would probably have no other alternative than Hollywoo and might have not committed one, no, check that, two of his greatest failures.
  • Mum Looks Like a Sister: Aside from some natural signs of aging, she is drawn very similarly to how she used to look in her youth, and as a result looks similar to her daughter Penny. BoJack, who’s three years older than her, even notes in "The Telescope" that she’s aged really well
  • My Card: She gives Bojack her card and direction after Herb's funeral in case he wants to visit.
  • New Old Flame: Played With. Charlotte appears once again in season 2 and once she talks with Bojack and gives him her card suggesting he visits her at New Mexico sometime, the show appears to be setting them up as a possible couple, only to then subvert it when it turns out she's now married and has no outward interest in taking a trip down memory's lane like BoJack'd wish. Of course, it's not like she had been waiting him all those years.
  • Nice Girl: She's always helpful, kind and caring. When BoJack shows up at Tesuque to visit her, she offers him to stay a while at her house after seeing how tired he is. Of course, that doesn't mean she won't threaten to kill you if you try to sleep with her daughter.
  • Older and Wiser: Somewhat. She's certainly accommodated into normalcy, is more mature than she was back in the day and has a better grasp on people around her than 20 years ago.
  • Old Friend: One of BoJack's friends from The '80s, as well as an Old Possible Flame. By season 2, she's the last friend he has left from around that era. Deconstruction ensues that inevitably lead to its collapse in "Escape From L.A."
  • One-Hour Work Week: She handles personally a textile shop and judging by her informality when it comes to work hours, she can come and go anytime she pleases.
  • The One That Got Away: Bojack is still incredibly hung up on her to the point that he eventually goes to New Mexico just to find her and realizes that she has truly gotten away for the better.
  • The One Who Made It Out: Out of the three friends from Hollywood, she's the only one who was smart enough to leave Hollywood when she could, and turned out all the better because of it. Too bad she invited that toxic side back into her life when the horse reappeared.
  • Parents as People: Kind, friendly, and looks out for her kids. However, she ignores some of her old friend's questionable actions like moving next to the Carson house for two months and taking Penny to the prom, which leaded to... Even so, in "Good Damage" when Penny is thinking of telling journalists how she almost slept with Bojack, Charlotte advises her daughter to take a few days to decide if she wants to, and then call them; while Penny thinks it could turn her trauma into something better, Charlotte tells her the world doesn't work like that and it may make her feel worse. Then Charlotte proceeds to call BoJack to handle this mess so her daughter isn't unfairly pressured.
  • Present Absence: Even 20 years after having seen her for the last time, she's still fresh in BoJack's mind.
  • Pun-Based Title: Her shop is called "Your Deer Friend".
  • "The Reason You Suck" Speech: Before leaving L.A., Charlotte gave BoJack a short, but painful and accurate one. Worst of all, it didn't came out of hatred or exasperation, but of disappointment:
    Hey, do you ever wonder what would have happened if you'd met me before Herb did? Would you have made a move on me? [...] I don't think you would have. You know why? I think you're a coward.
  • Rebel Relaxation: During her re-introduction in "Still Broken", as she unwinds with a smoke under the fresh cover of a tree after Herb's funeral.
  • Shout-Out: She's named for Charlotte Haze, the stepmother from Lolita who finds out that her lover was preying on her daughter. Similarly, Charlotte Carson finds her daughter in a compromising position with someone she considered a friend and was hitting on her. Unlike Mrs. Haze, however, Charlotte is able to take charge of the situation by sending Penny to her room before kicking BoJack out of their house. She also has serious, nonjudgmental talks with Penny about what happened so that her daughter's trauma doesn't overwhelm Penny.
  • Saw "Star Wars" 27 Times: In her first Flashback appearance from The '80s, Charlotte mentions to BoJack that she and Herb later are heading to watch Back to the Future again when passing through the comedy club.
  • Screw This, I'm Outta Here: Her reaction to Herb scoring the television project and BoJack simply being content with what he has. Since they both seem to have their own plans and they deviate from any kind of group thing, Charlotte decides she has to leave in order to find her own path.
  • Secondary Sexual Characteristics: A Humanoid Female Animal with Furry Female Mane, curvy figure, breasts and groomed style.
  • Self-Made Woman: Nowadays, she owns and works in a textile store in the streets of Tesuque, New Mexico and seems to get a reliable income from it, even if she admits it's not the only textile store in town. She tells BoJack that she worked very hard to build her life.
  • Ship Sinking: Any chance Bojack had to reunite with Charlotte was shot and left to bleed out when he discovered she was married. And it was put out of its misery when she caught him with her daughter.
  • Ship Tease: Charlotte's interactions with BoJack back in the day had shades of this, with her often dropping hints about a reciprocating attraction towards him and often hanging out with him more than Herb. One interpretation for her final speech to him before leaving L.A. and before discovering him with her daughter is Charlotte reminding herself that as much attraction as there is between them, BoJack is not a viable romantic partner.
  • Single Woman Seeks Good Man: In the present, she has settled down with Kyle Carson, a good guy and supportive husband who clearly makes her happy. This is why she refutes BoJack's attempts to get her to run away with him.
  • Textile Work Is Feminine: Charlotte now owns a hand-woven crafts shop filled with blankets and other stuff called "Your Deer Friend" in Tesuque, although she's not over enthusiastic about it and admits that there are a lot of shops like that around.
  • Tranquil Fury: When she's rattled enough, as BoJack finds out. She never really raises her voice, but it's clear that every word she's spitting is meant to the fullest extent possible, and there's no doubt to anyone that she'll keep her promise of trying to kill BoJack if he ever returns.
  • Unresolved Sexual Tension: Had this with BoJack back in The '80s, since it's clear from their interactions that Charlotte and him have much more chemistry than she and Herb, not to say about how she often confides more into him than Herb. From their last interaction, it's revealed that Herb spotted her first and actually had the guts to go talk to her (despite being gay), while BoJack who was interested, never moved a finger. Charlotte catches around this and decides to shoot down a possible relationship when she decides to leave L.A. based on his supposed cowardly nature. When they're reunited 20 years later, she seems to be a little more supportive of him than she should, and when his attraction is made evident, the arguments she gives to stop are more like reminders for herself rather than outright dismissals.
  • Your Makeup Is Running: Discussed. She explains to BoJack that this is the reason why she doesn't like attending funerals: the tears that swell up in her eyes usually ruin her mascara and she doesn't want to make an scene at Herb's funeral.

    Kyle Carson 

Kyle Carson
Voiced by: Ed Helms
Debut: "Escape from L.A."

Charlotte's human husband, and the father of Penny and Trip.

  • Big Beautiful Man: He's a bit overweight, but otherwise, has a relatively good physique.
  • Brutal Honesty: Downplayed. Kyle's not confident about his son entering the school team but is not willing to say so to him. He is willing to tell this to Charlotte.
  • Bumbling Dad: Zigzagged. He is certainly goofy and laid-back, but knows when to put his foot down and isn't stupid or gullible at all.
  • Chubby Mama, Skinny Papa: Inverted with his wife, Charlotte. She's slim and fit, while Kyle's a Big Beautiful Man.
  • Happily Married: Kyle is in a stable, loving, and secure marriage with Charlotte. "The Showstopper", however, had Kyle admit their marriage hit a rough patch, but according to him they worked it out.
  • Interspecies Romance: He (a human) is married to Charlotte (a doe).
  • Irony: Kyle didn't trust BoJack when he first arrived, believing the latter in having an ulterior motive for visiting. After he's stayed for over 2 months, at which point any good intentions he had with the family have long since vanished.
  • Locked Out of the Loop: Just like Trip, Kyle is busy sleeping while the Drama Bomb is going off in BoJack's boat. Of course, one can only imagine what will happen when he wakes up and Charlotte tells him what happened...
    • He's also made unaware by Charlotte of the two "refrigerator repairmen" being reporters asking Penny about Bojack and Sara Lynn in "Good Damage". With the way he doesn't suspect anything about or Penny's distress, it's left ambiguous if Charlotte ever told him what happened with Bojack at all.
  • Mellow Fellow: Kyle's down to earth, personable and non-confrontational.
  • Motivational Lie: Encourages Trip to continue his attempts at the tryouts for the high school team, only to then confide to Charlotte that he's never going to make it.
  • Negated Moment of Awesome: When hearing about Penny's prom problem, Kyle tries to cheer her up by dressing and going as her date as a father-daughter bonding activity. However, BoJack offers and Penny accepts and a dejected Kyle simply accepts it.
  • Nice Guy: If the rest of the tropes listed in here aren't proof, nothing is.
  • Shoo Out the Clowns: Charlotte mentions that Kyle's sleeping in the last third of "Escape From L.A.". Not that it's gonna be easier when he wakes up.
  • Stiff Upper Lip: Often maintains a calm demeanor even when feeling mad or hurt. His reaction to Penny going with BoJack instead of making it a father-daughter dance seals it:
  • The Stoic: Not unfeeling by any case, but Kyle keeps his composure and he only has subtle mood changes.
  • Unknown Rival: Kyle has no idea that BoJack has an unresolved attraction towards his wife or that he sees him as a hindrance. Ironically, he only starts trusting him after he has stayed 2 months with the family. When he first arrived, he was highly suspicious.

    Penny Carson 

Penny Carson
Penny in college 
Penny in Season Six 

Voiced by: Ilana Glazer
Debut: "Escape from L.A."

A young doe and Charlotte's daughter after settling down in New Mexico and getting married.

  • Adults Are Useless: Penny's perception of her parents, although it's presented in a more realistic way than usually presented. Charlotte is clearly trying to connect with her daughter Penny in such turbulent times like adolescence, but The Generation Gap makes them see the world differently: Charlotte thinks that Penny needs to listen and understand that she has lived through the same thing, while Penny thinks the best course of action is try to establish her independence and from her own path away from other influences. It only gets worse when BoJack arrives, since their rift is intensified by both being ignorant about him in their own ways: the mother thinks he's a returning friend and the daughter that he's a kindred soul. The former's beliefs leads her to trust the horse far more than her own judgement, allowing him to get closer to Penny.
  • Appeal to Popularity: Like most teenagers, Penny follows the crowd and tries to keep up appearances for the sake of popularity and self-esteem. Hell, the reason why she has pressured her dad to give her driving lessons is because she's the only senior who hasn't got a driving license. A unique approach, since the episode shows that this attitude is nothing more than a façade of her rampant confusion of what she doesn't know and that establishing herself as a moral center is bad when you're vulnerable, unable to grasp the whole truth and a Horrible Judge of Character.
  • Because You Were Nice to Me: She bonds with BoJack because he's the first one to have treated her like an adult.
  • Birds of a Feather: With BoJack, since he still has the mind of a teenager.
  • Big Ego, Hidden Depths: She acts all confident and haughty, but she has a surprising amount of vulnerability typical of a teenager.
  • Bratty Teenage Daughter: A realistic portrayal, with a dumbass teenage brother to boot.
  • Break the Cutie: Two instances of her life in this trope:
    • A lighter example: When Diego rejects her and goes to the prom with Lyla K., Penny goes on a brief slump.
    • A darker/more extreme example: When she spots BoJack at her college in Ohio, a year after the boat incident. Her increasingly frightened attitude and backing away makes it clear she has absolutely no interest in reliving that moment, let alone see him. The fact he somehow knew where she was (thanks to Sarah Lynn), and the trench coat he wore made the encounter even more terrifying.
  • Broken Pedestal: BoJack. Penny becomes good friends with him during his time in Tesuque and even takes her to the prom after Diego, her crush, turns her down. However, the tragedies surrounding the evening become more and more troubling for her (drunk driving, possible alcohol poisoning, irresponsibility galore), until she almost sleeps with BoJack believing he's the only adult who understands her, something he avoids until he's too depressed to even care. By the time they re-encounter, Penny is now scared of BoJack and is traumatized by the possibility that he's been following her..note 
  • Cannot Spit It Out: Towards her crush, Diego Mendoza. She prefers to stalk him rather than speak face-to-face.
  • Character Development: In the season 3 episode "That's Too Much, Man!", Penny is revealed to have entered an university in Ohio and has gained enough common sense and maturity to deal with her personal life out of home. Further reinforced by her reaction to seeing BoJack again: first surprised, then repulsed and scared because of what they almost did together. It continues in "Good Damage," where she talks with her mother about what happened and if it may be worth telling her story so other people won't feel bad about their traumatic experiences. Penny regrets nearly sleeping with BoJack but knows that he was an adult who should have said no and she was a confused teen. Charlotte doesn't forbid Penny from talking to the reporters investigating Sarah Lynn's death, but she suggests Penny think about it before calling them. We don't know for certain if Penny talks to them since Paige's priority was about why BoJack left Sarah Lynn to die, but she does think about it.
  • Cool Kid-and-Loser Friendship: Played With. She's most definitely this with Allison Flierl, the school's resident nerd. However, Allison, judging by comments, is more of a Cool Loser and Penny, while higher in the social hierarchy, is not that popular. After two months and being with the cool kids, Penny eventually denies being friends with her at all, putting the state of their current relationship in question.
  • Commonality Connection: Bojack and Penny don't start on the right foot, but after they come clean to each other about certain things, they become as thick as thieves.
  • Daddy's Girl: Implied to have been this somewhere in the past. Not so much nowadays.
    Penny: If there's anything I can do to help around here, Mom. Dad was supposed to take me driving after school today, but now he's gotta take Trip to his dumb-ass basketball game.
    • When she's lacking a date to the prom, BoJack offers - only for Penny's father to walk in dressed in a tuxedo and a bouquet of flowers behind his back, obviously willing to accompany his daughter to the dance as moral support.
      Kyle: Oh, yeah, well, that's definitely the better idea.
  • Deadpan Snarker: She has her moments.
    Trip: (arguing about why he needs to go to the game) It's the quarter-finals.
    Penny: You'll just get a hard-on in the game.
  • Decoy Protagonist: In "Escape From L.A.". Once the story kicks in, Charlotte recedes into the background while her daughter, Penny and her own issues take center stage. Yet, for how much focus the little doe receives in the episode, Charlotte still remains at the center of the story as the major catalyst of two major events in it.
  • Designated Driver: Leads to her being the Only Sane Woman in regards to Bojack getting bourbon to replace the Red Bull and Vodka mix that Maddy had in a flask.
  • Do You Want to Copulate?: She offers herself to BoJack in a rather clumsy way.
  • Dogged Nice Girl: When she finally musters the courage to ask her crush, Diego Mendoza, out, he rejects her and goes to the prom with another girl. Happens again with BoJack... at first.
  • Drives Like Crazy: Penny's alibi to get out of the house is to get BoJack to teach her how to drive. Downplayed given she's not that bad, except when bothered or embarrassed.
  • Earn Your Happy Ending: Turns out her experiences in "Escape From L.A." haven't affected her that much and has matured into a young adult now going to college. Too bad BoJack wanted to make amends. With that said, she seems to be fine as of "Good Damage" and willing to process the trauma.
  • Erotic Eating: Discussed when in an attempt to convince BoJack to have sex, Penny mentions her ability to put a condom in a banana.
    Bojack: With your mouth? What kind of health class was that?
  • Establishing Character Moment: Once the entire Carson family is presented in "Escape From L.A.", Penny's first line involves asking who BoJack is with some distrust and then following with wondering why he's here in the first place. He's mom's old friend. What, he came all the way down here just to see her? Is he expecting something, hoping she was still single after more than 20 years and start dating? And then, after he takes her driving and both come clean about their respective secrets (she was driving near her crush's house [spying on him] and he is running away from the person he was back in L.A. [he wants to restart anew with Charlotte and even have a new life away from Hollywoo]), she changes her tune to "Maybe he's not so bad after all".
  • Expospeak Gag: When Bojack asks for context on her "relationship" with Diego, Penny starts explaining it... by talking about how her friends counseled on what to do to ask him out, while failing to provide any context for the people she's mentioning.
    Penny: So, anyway. My best friend, Alison F. was talking to Rachel Kaplan....
    Penny: Rachel heard from Ray-Ray and the Bean that Diego said if prom happened right now he'd want to go with Ali Sandler...
  • Expository Hairstyle Change: Her tuft of bangs are now styled down when we see her as a young adult in Season Six, possibly as a sign of how she’s more mature now as opposed to when we first saw her at age 17.
  • Foolish Sibling, Responsible Sibling: Played With. While she starts as a sort of Responsible Sibling to Trip's Foolish Sibling, the events of the episode "Escape From L.A." focus on her and some of her less wise decisions, while less focus on Trip makes him come off as the (relatively) sane one.
  • Friendship Denial: After the Time Skip, Penny denies been friends with Alison Flierl when talking with Maddy. Whether they're still in a good standing and she's just saving face or she's really no longer friends with her isn't revealed.
  • Friendship Favoritism: While Penny is smart enough to know better than choose sides, she's passive and insecure enough to embrace the relationships that will make her life better and have a perception of life she'd like. This has backfired on her in several occasions:
    • For starters, her relationship with BoJack, contrasting that of her parents, comes first even at the cost of practical advice and knowledge from Charlotte and Kyle. Being of similar minds, Penny believes BoJack to be more understanding, less judgmental and because of her naïvety and arrogance, to be the only adult with some sense of how serious everything in her life is. As such, even if her common sense tells her otherwise, she just follows his lead and considers him a good influence for her. It couldn't be farther from the truth, but It Seemed Like a Good Idea at the Time. Of course, once innocents get hurt and hormones get in the way, things get a lot more murky. Now, Penny has learned to do better the hard way.
    • Pre-Time Skip, she was often implied to be good friends with Alison Flierl, the school resident Cool Loser, much to the chagrin of the popular clique like Maddy Ginsburg. Seeing the chances of raising in status fly by, Penny distanced herself from Alison, preferring to hang with Maddy, even neglecting any time spent together with Alison. Post-Time Skip, Penny denies ever being friends with Alison to Maddy as they head to the prom. As they never speak directly neither before or during the prom, it's dubious if they remained in touch, but it's clear they're not as close as they used to be.
  • Gender Equals Breed: She is a deer just like her mother.
  • The Generation Gap: Deconstructed in her relationship with Charlotte, her mother. Charlotte, being older and wiser, knows exactly what's going through her daughter's life and mind, but because of her rather peaceful approach and Penny's impulsiveness and chaotic feelings, she's unable to reach out to her no matter what she does. And Penny's not going to start listening anyway, so any advice is branded as typical "parents don't understand" clueless advice, disregarding any merit the advice has. Being similar, yet in different stages of life also shows in rather terrifying parallels: Charlotte keeps BoJack at bay during most of the time he's visiting and argues against his impulsive decision of them eloping together despite still (possibly) attracted to him; Penny, due to her inexperience and similar taste, becomes smitten with BoJack and due to them having the same mindsets with none of the foresight, they propel each other's bad decisions without stopping to think about the consequences. Needless to say, neither of these choices turn out to be wise, colliding in a life-changing incident.
  • Generation Xerox: Looks like a younger version of Charlotte with a different fur color. BoJack ends up noticing the parallels.
  • Go to Your Room!: A darker example than the rest. Penny gets yelled by Charlotte to go to her room not because she misbehaved, but because she just caught her daughter and BoJack in some rather intimate circumstances and wanted Penny in a safe place before letting BoJack have it.
  • Have I Mentioned I Am Sexually Active Today?: For all her bravado, she acts kinda clumsy and inexperienced when trying to convince Bojack to have sex.
  • Held Gaze: She and BoJack share one, right before things go horribly wrong.
  • Horrible Judge of Character: Played With. She is smart enough to initially mistrust BoJack, but eventually becomes close friends with him. It gets to the point that while hesitating to leave her possibly intoxicated/alcohol-poisoned friend, she changes her mind when he tries to justify it, seeing him as a trustworthy person. Justified, since she's a teenager and it doesn't help that he is not the classic type of monster.
  • The Ingenue: She fits it to a T. She's cheerful, somewhat innocent, idealistic and quite more trusting than an average person ought to be. This only makes it easier for her and BoJack to get close, bond and almost have sex.
  • I Can't Believe a Guy Like You Would Notice Me: Penny is surprised and delighted when an adult like BoJack actually pays heed to her problems and afflictions and tries in his own way to help, finding it a nice change of pace from her parents' constant dismissals. Eventually, this leads her to confuse these feelings with love and try to seduce BoJack.
  • Intergenerational Friendship: She develops one with Bojack, an old friend of her mother. It goes bad places.
  • Interrupted Intimacy: She tries to have sex with BoJack but is interrupted by Charlotte walking onto the scene, horrified..
  • Irony: Penny wants to distance herself from her family in order to stand out and become an independent person. Her way of doing so is getting involved with a man who coerces her into making some very irresponsible mistakes.
  • Jailbait Taboo: For BoJack. Although when he tries to argue this as a reason to not sleep with her, Penny tells her that her age, 17, is of legal consent in New Mexico.
  • Loving a Shadow:
    • Since this is Penny we're talking about, it's clear from her reasons to chase after and stalk Diego Mendoza, that there's no true connection between them other than the whims of an emotionally unbalanced teenager. She has no idea of his character and he's not aware she exists.
    • She ends up falling for BoJack because he treats like an adult, but mistakes that for romance, especially since she knows very little about him.
  • Made of Temptation: Penny represents a chance for BoJack to have his cake and eat it after finding out Charlotte is married: she looks just like her mother, Charlotte; she's single and, more than that, trusts and considers him a true friend. It doesn't take a lot for Bojack to reject her (at first), but it's clear it's more out of scruples than not having interest.
  • Maintain the Lie: After BoJack confesses to her that he just wants to stay a bit to figure things out, Penny tells him that lying about the boat show will backfire when the family realizes it doesn't exist. She redirects him to a shop and helps him buy one to keep them from suspecting.
  • My God, What Have I Done?: She regrets asking BoJack to sleep with her, even if he was obviously more at fault as the adult in the situation. Later, she does consider talking to Paige and Max may make her feel better about it; Charlotte points out that it may go the other way and make her feel worse.
  • Not Quite the Right Thing: One of her main flaws. For as much as Penny tries to be morally upstanding or as morally upstanding as a teenager can be, her sense of right and wrong is determined by what she can do to help her friends for better or worse, regardless of the morality of their actions. She just can't turn down helping her so-called friends out of fear of being ostracized and her compass is guided more by "what can hurt us?'' rather than "is this the real good thing to do?". Even when Maddy starts drinking way too much and everyone except her is okay with it, Penny doesn't say anything about it other than a few passive remarks because BoJack actually approves and she clearly trusts his judgement, even if she starts feeling uncomfortable about it. Even when she collapses, Penny is convinced to go through BoJack's plan of leaving her at the entrance of the hospital... as long as there's someone looking out for her like Pete. She seems to have grown out of this by the time of her appearance in season 3.
  • Operation: Jealousy: She and BoJack plan for him to go as her prom date as a way for her to stick it to Diego for not going with her, as well as not losing out on having a great time.
  • Precocious Crush: As the months pass, she develops feelings for BoJack. To be fair, they stem out of the fact that he treats her with respect, as an adult, unlike her parents. This eventually turns a lot less precocious when she tries to get BoJack to sleep with her.
  • Rebellious Spirit: She always tries to rebel or go against her parents' advice or wishes, often acting standoffish and plain demanding when things don't go the way she wants them to go. It's mostly to affirm her own identity, though.
  • Replacement Goldfish: For BoJack , as Penny is nearly the splitting image of Charlotte, The One That Got Away and for which BoJack still feels something. Cemented when after having his hopes crushed by Charlotte, he subtly allows Penny to have her way with him.
  • Secret-Keeper: Briefly becomes this for BoJack, since out of all the Carson family members, she's the only one BoJack confesses his real motives behind his arrival at New Mexico. Once she helps him keep up the façade out of sympathy, she ascends to even The Confidant. And, then their mutual immature minds start confusing everything and it all blows to hell.
  • Single Girl Seeks Most Popular Guy: This is her main purpose towards her classmate, Diego, with shades of Loving a Shadow since it's clear that the connections she often tries to find between them are nothing but simple imagination and the image she has of him is quite exaggerated.
  • Smitten Teenage Girl: Her crush on Diego makes little sense, being based on nothing except a few amiable conversations they've had and skipping altogether how Diego truly feels about her. Penny clearly idealizes the idea of them being together to the point it exceeds anything resembling reality. Her crush on BoJack also has shades of this. Despite arguing that she really wants this, that she's old enough to make her own decisions and she sees things clear enough for a relationship to work, the reason why she likes BoJack is because he treats her with the respect she feels her parents don't give her.
  • Squaring the Love Triangle: Penny's relationship with BoJack evolves into this as his stay prolongs itself, even if only Penny notices at first and from a wrong perspective nonetheless. The great resemblance she has to her mother Charlotte, his increasingly desperate desire to redeem what he sees as his biggest mistake and Penny's naivete when it comes to relationships and the nature of people come to a boiling point when Charlotte rejects BoJack and Penny offers some comfort in the form of sex. The fact that this almost happens between him and Penny is enough to kill any sense of lasting friendship with Charlotte and, after a Time Skip, any camaraderie with Penny, once she has had time to reflect on how messed up the whole situation was.
  • Strong Family Resemblance: She is physically identical to Charlotte. While dancing with BoJack, he lampshades their strong resemblance.
  • Tantrum Throwing: When she's rejected by Diego, she throws a hissy fit during a family dinner.
  • The Tease: While trying to convince BoJack, Penny shows a more flirty side of herself.
  • Textile Work Is Feminine: Her room, besides having some posters of Llama Del Rey, has some hand-woven blankets covering the wall. Then, there's also her typical dress, with specific patterns of the culture of New Mexico.
  • Trademark Favorite Food: Discussed. When Sarah-Lynn reads Penny's twitter account, it states she likes Thai food.
  • Walking Spoiler: Penny's existence reveals a lot about BoJack's past relationships and how they have changed.
  • We Used to Be Friends: With Allison Flierl, the school's Cool Loser. Judging by the conversation Penny has with Maddy after the Time Skip, she would prefer if Allison was never mentioned and denies ever having contact with her.
  • What Happened to the Mouse?: In "Good Damage", Penny is approached by Paige Sinclair and Maximilian Banks about her history with Bojack. She tells them about Bojack getting Maddy alcohol poisoning, but she doesn't get to say much more before Charlotte kicks them out of the house. Later on, Penny thinks of calling them and telling them the full story, though Charlotte voices concern that it won't be good for Penny's mental health and that people might see the family in a negative light since the story would have also revealed the mistakes they made, too. However, that's the last time we see Penny, and the audience never finds out if went through with calling the reporters, and we never see how she reacts to Bojack's fall from grace or if she got caught up in the story since all his misdeeds were exposed as part of it. Though considering how the public was much more focused on Bojack's Murder by Inaction of Sarah Lynn, it's very likely that what happened to Penny was overshadowed by that.
  • You Remind Me of X: BoJack tells her she looks a lot like her mother, and that's just the tip of the iceberg...
  • Youthful Freckles: She has tiny dots of pigment below her eyes and is just a teenager.

    Trip Carson 

Trip Carson
Voiced by: Adam Pally
Debut: "Escape from L.A."

Charlotte's human son with Kyle and Penny's younger brother.

  • Dumbass Teenage Son: Along with Penny being the Bratty Teenage Daughter.
  • Flat Character: He's got no distinct character traits to make him stand out among the family, and doesn't even return for a second appearance after his debut. Even his father has some decent humorous scenes a Hidden Depths.
  • Foolish Sibling, Responsible Sibling: Played With. While he starts as a sort of Foolish Sibling to Penny's Responsible Sibling, the events of the episode "Escape From L.A." focus on Penny and some of her less wise decisions, while less focus on Trip makes him come off as the (relatively) sane sibling.
  • Gender Equals Breed: He's a human, just like his father.
  • Hormone-Addled Teenager: He's known for "popping boners" suddenly. His sister frequently mocks him about it.
  • Locked Out of the Loop: While shit hits the fan back at his house, he's sleeping peacefully at some friend's house. Is he going to be glad to have been there when he discovers what happened..
  • Lovable Jock: He is a quarterback for his school, but unlike a stereotypical Jerk Jock, he's quite a Nice Guy.
  • Only Sane Man: He's the only one who doesn't get involved with the BoJack situation in "Escape From L.A.", just living his normal life. Seems like he gets the temperament from his mother.
  • Raging Stiffie: The bane of all teenaged boys everywhere.
  • Satellite Character: The least developed of the Carson family, and just a teenage boy living his life away from Bojack's situation. Notably, unlike his family members, he never appears again after "Escape from L.A.".
  • Shoo Out the Clowns: He goes to a friend's house in the final act of "Escape From L.A.". Whelp, dodge a bullet there.
  • Sibling Rivalry: With his sister, Penny, mostly for their parents' attention.
  • Sibling Yin-Yang: With Penny. Which one is which is debatable.
  • Strong Family Resemblance: He's a younger, slimmer version of Kyle with freckles and his mother's eyes.
  • You Just Had to Say It: Right after Penny's Deadpan Snarker moment above:
    Trip: Now I will get a hard-on because you made me think about it. Thanks a lot.
  • Youthful Freckles: Has them on his face which serve to represent his energetic and lovable nature.

Stilton Family

    Stefani Stilton
"You don't care if people read your work and that's what so cool about you"
Played by: Kimiko Glenn

"Diane, I'm rich. I'm not doing this to make money. I'm doing this to make connections with real women and extend my personal brand as a real down-to-earth chica who cares about real women."

First appearance: "That Went Well"
Official Debut: "See Mr. Peanutbutter Run"

Ralph's sister and a born entrepreneur, Stefani runs her own web magazine GirlCroosh with the same aggressiveness as her personality. After a meeting with Diane over the Hank Hippopopalous' incident and mutual interests, she becomes Diane's new boss.

  • Alliterative Name: Stefani Stilton.
  • Attention Whore: A justified variation. Stefani doesn't want the spotlight for her social media, but demands clickworthy content for her social media site at every opportunity (as clicks = revenue).
  • Bad Boss: She outright murders her own cockroach IT team for trying to unionize by hiring exterminators to fumigate them.
  • Benevolent Boss: Played With and Subverted. She has a flashy modern Wacky Startup Workplace to cultivate productivity and is generally pretty relaxed with her employees. However, she's also pretty amoral in the pursuit of revenue-generating content, with at least some of her geniality coming off as self-interested and PR-obsessed at worst. Oh, and not to mention having her cockroach employees exterminated just for trying to go on strike.
  • Birds of a Feather: Exploited. Stefani appeals to superficial similarities between Diane's cause and her own to convince her to accept the job.
  • Bourgeois Bohemian: A millionaire heiress and a feminist hipster whose website is dedicated to self-righteous causes.
  • Comedic Sociopathy: One memorable instance comes when the cockroaches working at GirlCroosh as IT start to unionize. Stefani's response is to tent and fumigate the building with them still inside. She then calls their anguished screams "negotiations".
  • The Confidant: On account of BoJack's absence for a year and a half, Stefani gradually fills this role for Diane in season 4, being the person who is most attuned to Diane's personal struggles.
  • Cool Kid-and-Loser Friendship: Downplayed. Stefani and Diane's Odd Friendship mirrors a grown-up version of this. Stefani is the cool, tech-savvy go getter with Diane the nervous, intellectual and serious writer.
    Stefani: You seem tense. Have you been eating gluten and also not having sex with your husband?
    Diane: Whoa, Stefani, that's not—
    Stefani: Diane, relax! This is not a conversation between an employee and her superior. This is a conversation between a friend and her superior.
  • Condescending Compassion: She may be willing to give people the benefit of doubt when it comes to discussions and even agree with a few opposing opinions but Stefani mostly does token, half-hearted efforts to truly empathize with others' plights, especially when it's much easier to just do lip service to a cause.
  • Conflicting Loyalty: Stefani asks Diane directly if she'd be willing to write about any of Mr. Peanutbutter's actions in abrasive terms if it came down to that. While hesitant, Diane's expressions give her the answer she needs.
  • Cute, but Cacophonic: Her high standing, power, authority and business acute contrast with the high pitch in her voice.
  • Da Editor: Rare Female Example. She's got a say in the final edition of all articles and is Diane's superior in season 4. That being said, she occupies a much higher rank since she's the owner and CEO as well. Let's just say she takes Hands-On Approach in a more guru-like direction.
  • Deadpan Snarker: More covert than other examples, but she still can go for some good quips.
  • Did You Just Have Sex?: Inverted. As Diane finds out much to her embarrassment, Stefani can tell when a woman hasn't been satisfied lately. Of course, Diane wasn't been that subtle about it...
  • Establishing Character Moment: Stefani is introduced pitching the concept of GirlCroosh to Diane in a seemingly reasonable tone... only for her to backpedal with a dissimile and start peppering her speech in a Derailed Train of Thought filled with Buffy Speak, Newspeak and a complete failure to use even Layman's Terms.
    As I was saying, I don't think the site needs to be just one thing. I think it can be a big umbrella, but, like, also not an umbrella. That's GirlCroosh.
  • Foil: To Diane Nguyen herself. Both are involved in feminism (sort of), both have strong beliefs (which they're willing to sacrifice for fame), but different mindsets (Diane genuinely believes her drive to support women comes from a genuine passion and desire for change while Stefani is cynical enough to know it's just another demographic to exploit and its importance is just based on how important it makes them feel). Furthermore, Stefani is an embodiment of what some could call corporate feminism, in that she supports the amoral Jessica Biel for Governor of California, only under the grounds that she can write about a female governor alongside gassing cockroach workers that tried to unionize. Meanwhile, Diane is thrown against numerous issues women face physically and emotionally, especially with the intersection of their class and race.
  • Glurge Addict: She's a sucker for mushy shit or teenage interests, even using a spin on her everyday Newspeak.
  • Hidden Depths: Despite Stefani coming off as a hipster-y girl with a head in the clouds, she actually has a good head on her shoulder, both managing a successful business with Girl Croosh and giving plenty of helpful advice to Diane, even if they are a little condescending. This includes her telling to not let Mr. Panutbutter's campaign take over her life and to learn to forgive herself more.
  • Hipster: Of the "flower soul bohemian entrepreneur". Stefani's interest lies in "topical" and "important" issues (while reaping the benefits, publicity and followers gained by writing about those subjects in the first place). While she compliments Diane's persistence in writing about real problems, she prefers shallow, profitable content.
  • Inherently Funny Words: In-Universe. She thinks this of the word "frack".
    "People do love fracking. It's fun to say! "Frack! "Frack! Fricky-fricky-frack"
  • Innocent Bigot: Just like the rest of her family, Stefani is pretty nonplussed about participating in the cat-hating "Squeakivus" festival and singing the feline dissing song in front of Princess Carolyn, even though she had been quite nice to her during the ride to the Stilton manor. She believes it's tradition and as such, Princess Carolyn should be perfectly understanding.
  • Interspecies Friendship: With Diane Nguyen, a human.
  • Karma Houdini: She faces no repercussions for slaughtering the IT cockroaches for trying to unionize.
  • Kick the Dog:
    • Unlike the rest of the family, Stefani is aware the song commemorating Squeaky and dissing King PussPuss is making Princess Carolyn uncomfortable and clearly rubs it in.
    • This just barely covers the extent of Stefani's solution to GirlCroosh's IT team strike.
  • Last Episode, New Character: She first appears in "That Went Well", the season 3 finale.
  • Literalist Snarking: Regarding Diane's Sexless Marriage and her reticence to publish an "anti-frack" article.
    Stefani: I always say, you gotta do you. And if he's doing him, then who's doing you? Because right now, it seems like no one's doing you.
  • The Man Is Sticking It to the Man: Stefani comes from a rich and well-positioned family and has enough money to her name to never have to work a single day of her life. So what does she do? She invests and becomes the CEO of a blog meant to tear down systematic misogynistic values through which affluent socialites similar to her have prospered. She's quite aware of the irony and deception, though.
  • Mean Boss: Of the "passive-aggressive" kind. She's competent and reasonable up to a point, but if you don't publish and get her some social network movement, soon you'll be hearing her nagging squeaky voice in your ear.
  • Money Is Not Power: Stefani's already an heiress, but her belief in power lies in the public's love, trust and support. First and foremost, her goal is to impact society and gain followers with the same mindset, which Diane contributes with her articles. She ultimately sells the company for a profit when she gets bored of it.
  • More Deadly Than the Male: In keeping with the series' themes, Stefani has certainly more bark and bite than her calmer brother Ralph.
  • Nice Mice: Played With. From Diane's perspective, she's never rude or willing to play her reputation beyond the necessary to gain enough credibility within web journalism. She accepts Diane for her portfolio, especially her work on the Hank Hippopopalous scandal, regardless of her professional inexperience and accommodates to her needs within reason during season 4 (although with a bit quid-pro-quo). She's not fully altruistic, however: she wants top stories from her writers and she'll get them. Encouragement and passive aggressiveness are accepted, but big click articles are norm, whatever morals need to be stepped on.
  • Nice Mean And In Between: The "Mean" out of the sibling trio. Self-conscious, amoral, a jerk and having little empathy.
  • Non-Idle Rich: As she bluntly tells Diane in their first meeting, she doesn't need the money, not now, not ever. She works hard at her company for favorable public opinions.
  • Odd Friendship: You wouldn't expect an elitist, self-righteous, cool mouse and a feminist, dorky, nice woman to get along as well as these two, would you?
  • Pet the Dog: Her interactions with Diane, while still showcasing her media mogul perfectionism, mostly consist of both having a genuine chat with clearly good intentions on her part.
  • Phoneaholic Teenager: When she's on her phone she won't stop texting, not even when Princess Carolyn pokes her in the eye. Justified since as head of a social media company, she has to be.
  • Spoiled Brat: Not a particularly extreme example, but she herself freely admits that she was never told "no" as a child, even from her own parents, and as a result literally can't even process the concept of rejection.
  • Wealthy Philanthropist: How she portrays herself and how her audience sees her as part of her role as GirlCroosh's head. In a way, she allows writers to post their articles, confides and cheers on Diane to publish an article regarding women's empowerment through weaponry for safety purposes, provides a comfortable environment, etc. Then again, she's just as egocentric as the rest, just in a more positive way.
  • "Yes"/"No" Answer Interpretation: Exaggerated. Diane clearly says "no" as a response to her proposal of being GirlCroosh's face, but because she doesn't understand the concept itself, it takes her a while to understand it.

    Sissy Stilton 
  • Alliterative Name: Sissy Stilton.
  • Flat Character: Unlike his brother and sister, he's not focused on and just seems to be a mellow sibling on good terms with the rest of the family.
  • Gender-Blender Name: "Sissy" is usually a female name.
  • Happily Married: What little we know of him includes that he's in a stable relationship with his wife Missy.
  • Nice Mean And In Between: The "In-between" out of the sibling trio. Not as nice as Ralph, not as abrasive as Stefani, just a middling mellow guy.

    Poppy Stilton 
Played by: Martin Short

  • Cool Old Guy: Approachable, offers rollercoaster rides to guests, does a ton of cocaine and clearly loves his kids.
  • Drugs Are Good: Sort of. He calmly offers some to Princess Carolyn as a welcoming gift like it's nothing (a ton, no less) and he's clearly a Functional Addict. Then, again, he's rather retrograde mouse regarding his attitude toward felines, which doesn't make him the best judge regarding good behavior.
  • Functional Addict: For someone who possesses a large quantity of cocaine, it doesn't seem to affect him much.
  • Happily Married: He and Mimi Stilton are old, rich, and have clearly spent many years together.
  • Nerd Glasses: Wears the "old grandpa" type of glasses.
  • The Patriarch: The patriarch of the wealthy Stilton family.
  • Punny Name: "Poppy" is the name of a flower used in the creation of opium; in this case, it can also refer to his status as the patriarch of the Stilton family.

    Mimi Stilton 
Played by: Patti LuPone

  • Happily Married: She's clearly been with her husband for a long time, has had three kids with him, and still loves him.
  • My Beloved Smother: She's very attached to Ralph and hugs him shamelessly in front of everyone; girlfriends included, to the point of calling him "little city mouse". She's also shown to be very picky and critical of his girlfriends in the most elitist way possible, especially if she perceives any transgressions to their traditions. Ralph finds it hard to confront her about this unless pushed to the breaking point.

Buenaventura Family

    Mindy Buenaventura 
Played by: Natalie Morales

Yolanda's sister.

  • Good Bad Girl: Very open about her flings, which she often mines for her sex column.
  • Identical Twin ID Tag: Contrasting Yolanda's Color Motif, Mindy wears purple lipstick and a blue sweater. Exploited later when she dresses like Yolanda to trick Todd into sleeping with her.

    Angelica Buenaventura 
Played by: Eva Longoria

Yolanda's mother.

  • Big-Breast Pride: She's got one of the biggest cup sizes in the series and is very glad to show it off to anyone interested.
  • Dirty Old Woman: She comes to her daughter's boyfriend Todd in sexy lingerie with very clear intentions.
  • Good Bad Girl: Nice, accommodating, tactful, loving toward her daughters and a proud porn star with a rampant libido.
  • Mrs. Robinson: She tries to seduce her daughter's boyfriend Todd and is otherwise very promiscuous. Yep, she fits like a glove.
  • My Girl Is a Slut: In spite (or because) of her rampant sex drive, she's Happily Married to an erotic novelist, with the additional kink of their open relationship adding to their intimacy.
  • Silver Vixen: She has two adult daughters and is visibly older but still has a good, curvy body.

Alternative Title(s): Bojack Horseman The Moore Carsons, Bojack Horseman Stilton Family And Associates, Bojack Horseman Sarah Lynn, Bojack Horseman Charlotte Moore Carson