This is a listing of citizens of Hollywoo unaffiliated to any group, business, agency or unrelated to showbiz altogether, all of which appear in a major and minor role or just mentioned by passing in Bojack Horseman.
For the main character index, see here.
For people related to Hollywoo ventures in any way, see here.
Youth of Hollywoo
Final Appearance: "After The Party" (official); "Higher Love" (cameo)
An adult who goes out with Princess Carolyn. Allegedly, but only according to Bojack, he is actually three kids in a trenchcoat. Claims to have a son named Kevin, although if the three kids theory is true, Kevin is actually just the kid playing his head.
- Ass in a Lion Skin: It's obvious that "Vincent" is basically three kids on top of one another in an attempt to get in a bar and get some alcohol. Their right arm is a broom, for Pete's sake. Nevertheless, everyone who meets "him" not only doesn't question him about this, but easily accepts and believes what they pretend to be.
- Blatant Lies: After being seen as his "actual" self - Kevin - Princess Carolyn angrily confronts him over having seen what was obviously his son.P.C.: Are there other secrets I don't know about?
Vincent: Uhhh nope!
- Children Are Innocent: Despite the fact that "he" snuck inside a bar to get alcohol, Vincent is probably the most idealistic and caring person in Hollywoo. He's also clueless when it comes to adult relationships or exactly how wrong in reality is that he and Princess Carolyn are dating, but he still gives the old college try.
- Clark Kenting: Vincent? Three children stacked on top of each other in a trench coat? Ha! Pull the other leg! Even after Princess Carolyn sees the top child, Kevin, without the trenchcoat, she becomes convinced that Kevin is "Vincent's" son. Kevin decides to roll with that.
- Conspicuous Trenchcoat: In this case, for being used by three kids.
- Damned by a Fool's Praise: As it turns out, Vincent used to be the consultant for PB Livin when it came to when to invest. This explains why the company ends up wasting a lot a money and ultimately goes bankrupt.
- Given Name Reveal: The kid on top of the other two is named Kevin.
- Hidden Depths: You wouldn't expect three kids in a trench coat pretending to be an adult turn out to be a decent person and earn a happy ending, but "he" does.
- Irony: The three kids in a trenchcoat are more emotionally mature than the bunch of grownups they hang out with. Then again, considering what a Dysfunction Junction the cast is, it's probably intentional.
- Hugh Mann: Vincent Adultman.
- Kid Has a Point: Part of the reason why nobody believes Bojack's (rightly) claims of his disguise and child-like appearance is that Vincent often shows enough emotional maturity and gives sensible advice.
- Masquerade: Everyone thinks he's a real adult. The only one who sees him for who he is is Bojack and he's ignored when he brings it up.
- Nice Guy: Very much so. The "guy" is hardly malicious and always willing to give people advice and consolation.
- Not What It Looks Like: When Princess Carolyn sees a kid who looks just like Vincent and concludes that Vincent must have a wife and kid he's not telling her about, "Vincent" rushes over to explain: he's divorced, and the kid she saw is his son. Vincent is definitely not the same person as that kid, because that would be crazy!
- Obliquely Obfuscated Occupation: His job making "business transactions" at the "business factory."
- Old Man Marrying a Child: With Princess Carolyn. An unique variation in that she is unaware of it and he (they) are too innocent to fully understand what's happening.
- Paper-Thin Disguise: Despite how flimsy his disguise is and how transparent his lies are (claiming to work at a "Business factory"), which only BoJack ever calls out, he somehow maintains a relationship with Princess Carolyn.
- Pet the Dog: At the end of "Horse Majeur", Vincent pats BoJack in the mane with his broom hand. BoJack begrudgingly admits that he rather likes it and that it kinda tickles.
- Precocious Crush: Considering that Vincent seems to be happy with Princess Carolyn, it may be possible that Kevin has one on her.
- Put on a Bus: He disappears during season 2 after Princess Carolyn breaks up with him. He makes a cameo in the next episode, though, as PB Livin's "Business advisor".
- Second Love: To Princess Carolyn, at least until they break up.
- Simple-Minded Wisdom: Being literally three kids in a trench coat, Vincent "Adultman" approaches most adult problems before him in terms and solutions a child can understand. Like taking a time-out from his relationship with Princess Carolyn to understand why he was so cranky with her, causing him to realize he was wrong and that he loves her.
- Totempole Trench: He's three kids in a trench coat with a broom and a prop hand for arms.
- Understanding Boyfriend: To Princess Carolyn, after she breaks up with BoJack.
- Wise Beyond Their Years: Played with. The three boys in a trench coat are definitely children, with children's limited understanding of adult business and relationships, but their Simple-Minded Wisdom impress the adults around them so much that nobody (save BoJack) ever suspects that "he" might not be an adult. How could someone so wise just be a kid (or kids)?!
Kelsey Jannings's daughter, who ends taking a ride along with Diane while her mother and Bojack finish the Secretariat shots. Later, they become fugitives when they help Todd hide a chicken from the slaughterhouse.
- Adorably Precocious Child: Well, "adorable" wouldn't be the right world to describe her, but her attempts to present herself as a grown-up despite signs of immaturity and strict design of her future as she tells Diane earns her points.
- Adult Fear: Having your child being chased for being part of a crime, with a savage chicken along the ride and the police on their tail? Yep. BoJack lampshades this in the worst way possible:
- Be Careful What You Wish For: During their brief time together, Irving boasts about wanting to help and make a change in the world, while chastising Diane about her "playing it safe" attitude. By the end of the Chicken 4 Dayz incident, she's scared out of her mind and ends in the Police Station handcuffed alongside Diane and Todd.
- Bratty Teenage Daughter: One of the reasons why Kelsey passes her towards Diane. She loves the kid, but she inherited the family attitude of being an active smartass and Kelsey really needs to finish today's work.
- Break the Believer: By the end of her only appearance, she seems to be coming to terms with how little she can do in the world:
- Irving: So, after all that, the only thing that saved Becca was that BoJack was friends with Drew Barrymore?Bojack: Yep.Irving: So, did anything we did matter?Bojack: Nope.
- Thankfully, Diane and Todd pull her out of this state shortly after.
- Gender-Blender Name: Irving is 'not a name usually used for women. Then, again, since Kelsey seems to have feminist views, it may have been intentional.
- Has Two Mommies: Her mother, Kelsey, is a variation of a Butch Lesbian. Then, there's the fact of her unseen other mom..
- Innocent Bystander: Just like Diane, she's kind of dragged into the chicken hiding plot. Unlike Diane, she embraces the possibility and tries to help as much as she can.
- Jerk with a Heart of Gold: Like mother, like daughter.
- Like Parent, Like Child: It's fairly easy to see Irving is Kelsey's daughter: age and approach besides, they have some facial similarities, same temperament, usually frowny faces and pretty cynical attitude with a greatly disaffected view of the world, although Kelsey still has some hope for the world.
- Morality Pet: Besides Todd, Irving is the only person Kelsey's constantly nice to.
- Multicolored Hair: The top part of her hair is blonde while the bottom part is brown.
- Phoneaholic Teenager: Before her attention is picked up by the Chicken plot, Irving spend most of her time during the carpool with Diane texting and watching her phone instead of making conversation.
- Prim and Proper Bun: A rare teenager example, which also exemplifies her stern and completely disconnected attitude towards most things in Hollywoo.
- Soapbox Sadie: Very passionate about the things she believes in. In fact, most of the actions Diane takes about Becka in the latter half of the episode happen because of a subtle pushing from Irving's part.
- Take Care of the Kids: The original plan was for Irving to spend a day with Diane, going anywhere as long as they stayed out of trouble while Kelsey would finish work on the Secretariat movie. And yet, things aren't meant to go as planned.
- Wise Beyond Her Years: Very much. Or at least she tries to.
Official Debut: "Love And/Or Marriage"
Todd's girlfriend who, after being ignored too many times, abandoned him. In Season 3 she returns and gets back together with Todd when they reunite at a wedding rehearsal. They found "Cabracadabra", a taxi service with women drivers, later on.
- Adorkable: Self-important, yet with enough innocence that she'll gush about whatever idea she comes up with, especially when it involves her crush Todd. Also, don't mention her about any of her Dark Secrets; she'll get flustered and lie badly.
- Alcohol-Induced Idiocy: Emily's fling with BoJack started with them meeting at the hotel bar where the wedding rehearsal Emily's friend ensued. They briefly talk and she orders a whiskey. Cut to them in bed together.
- Ascended Extra: Starting as a background character in season 1, Emily has a larger part in Todd's storyline in season 3.
- Bare Your Midriff: Two instances.
- Her original wardrobe, as shown in "Zoes And Zeldas" and "The Bojack Horseman Show", involved a small white t-shirt stopping midways through the torso.
- Her dress in "Love And/Or Marriage" exposes her belly button by an aperture in the middle of it.
- The Bus Came Back: She'll reappear in season 5, which doesn't bode well for Todd and Yolanda's relationship. Well, that and Yolanda's mother....
- Cannot Keep a Secret: And if she attempts it, she'll be as conspicuous as possible. Ask BoJack. Or Todd even.
- Character Development: During the 2007 flashback, Emily wasn't convinced that Todd couldn't just not like anyone. But the season 3 finale has her fully accept Todd coming out as asexual.
- Early-Bird Cameo: In "Zoes and Zeldas". She has a much larger role in season 3.
- Flipping the Bird: After getting fed up with Todd's blatant disregard of her, she finally flips him off and goes on her own way.
- Henpecked Husband: Gender Inverted, courtesy of Todd and his playing addiction and her failures at trying to get his attention. After her return, she briefly sinks in this again after she fails to get Todd to notice her as a woman.
- Incompatible Orientation: Emily and Todd care about each other very much, but she has very strong sexual needs while he's asexual.
- I Want My Beloved to Be Happy: Emily really cares about Todd, which is why she tells him BoJack "hasn't been a good friend to him" which eventually pushes Todd to finally leave that toxic friendship, is supportive of his asexuality and his relationship with Yolanda (even if the latter doesn't work out in the long run), and creates an asexual dating website for him.
- Nice Girl: Her desperate need for sex aside, she is really sweet, supportive, and nice who genuinely cares about Todd and immediately accepts him as who he is when he finds he may be asexual.
- New Old Flame: To Todd. Emily used to be his girlfriend and their encounter sets them to be a potential couple, until it's subverted when Todd's reticence in sealing the deal leads him to come out as asexual.
- Not Listening to Me, Are You?: Well, of course not. Doesn't stop her from trying like hell.
- Ostentatious Secret: Deconstructed. While they slip right through Todd, Emily's attempts to cover up her workout session with BoJack involve being as suspicious as possible, stuttering and avoiding questions about betrayals. People suspect something, sure, but not the ones she's hiding the secret from. Gets worse after she comes clean about it: Todd still doesn't know what happened, but for her to get so upset, it must have been something big. She doesn't say it, which makes Todd's imagination to run wild. This leads to a tragic falling out between the friends.
- Playing the Victim Card: Unwittingly. Emily willingly slept with BoJack after failing to get through Todd, but through a mixture of guilt, responsibility and friendship started to feel the burden of keeping quiet about it especially when the Abracadabra business took off and she was forced to see him every day. Eventually, Emily couldn't handle it and vaguely hinted Todd what had happened while acknowledging she and BoJack "hadn't been good friends to him". The ambiguousness of her expressions made it seem like he took advantage of her in Todd's eyes, although he was willing to give it the benefit of doubt. It's rendered moot anyway since what implodes the relationship between them is BoJack justifying himself and failing to admit his part of the guilt.
- Rage Breaking Point: After time and time again trying to get him to notice her and to get up and stop playing with the game, she finally realizes that Todd is not gonna do any of those things, so she gives him the finger, gets her stuff and cuts the ties.
- Relationship Revolving Door: Emily has this kind of relationship with Todd, dating back to 2007 when his irresponsibility drives her away and restarted in 2015 when they reencounter in a restaurant and connect again. Then, it's "off" again when Emily leaves Cabracadabra and "on" when they bury the hatchet and start over as Just Friends. They briefly toy with the idea of getting back together against in Season 5, but agree they're Better as Friends.
- Screw This, I'm Outta Here!: Does this after getting fed up with Todd's irresponsibility. And she does it again to Todd in season 3 after the guilt gets the better out of her. So much that she even suggests Todd should cut her off from the company's earnings. He's having none of it.
- Single Woman Seeks Good Man:
- Even though she left Todd because of his addiction to a game, she really appreciates how sweet and thoughtful he is.
- Come Season 4, the Incompatible Orientation with Todd's asexuality has caused them to drift apart, as she's only seen in the first episode, and her parting words (aside from sending Todd a gift of a "Drone Throne") were that she does need sexual gratification in a relationship to be happy, which Todd was unable to provide.
- So Bad, It's Good: In-Universe. Her opinion on BoJack's failed 2007 show.
- Suddenly Voiced: In season 3, after a silent cameo in season 1.
- The Voiceless: In her first appearance, Emily doesn't utter a single word.
- Wet Blanket Wife: The girlfriend variation. Justified, since playing Decapathon really is affecting Todd's life. His refusal to listen to any kind of advice leads to her leaving.
A pair of Recurring Extras that are often seen together in the background, talking and gossiping about anything that pops into their heads.
- The Ditz: They're not very smart, to say the least. As for their survival rating, one only has to look at their favorite foods to know.
- Fat and Skinny: One is a pink, slim Poodle with a quite nice figure. The other is a slightly overweight Corgi with curves abundant. They're also best friends.
- Heterosexual Life-Partners: They're rarely seen apart, save a few occasions.
- Larynx Dissonance: They are voiced by men.
- No Name Given: Their names are never mentioned onscreen.
- Recurring Extra: Often seen in the background of many episodes, such as in "Bojack Hates The Troops" when discussing their love for chocolate, only seldomly interacting with the main characters as in "Out To Sea" when talking to BoJack about how they loved Secretariat.
- Sweater Girl: The pudgy Corgi never goes out without her lavender patterns sweater.
- Those Two Guys: Whenever they appear, it's for a one-off joke playing on their Animal Stereotypes or just a Funny Background Event, never interacting directly with any other character.
- Trademark Favorite Food: Chocolate. Yep. They simply love it, despite being very aware it might kill them, and just can't stop consuming it.
- Too Dumb to Live: See Trademark Favorite Food above. And even when nothing has happened to either, they still dig into it, regardless of possible health concerns.
- Valley Girl: Not the wardrobe, but certainly the accents.
- You Gotta Have Blue Hair: The skinny dog lady has pink hair.
A long time friend of Mister Peanutbutter. He keeps bumping into her nearly everywhere, yet she never appears on screen.
- Dark and Troubled Past: Implied to have dealt with several severe injuries and a criminal record. She may or may not be a convicted sex offender.
- Mister Peanutbutter: ERICA! You know you're not allowed to vote in national elections!
- Noodle Incident: Oh so many. Mister Peanutbutter brings several up, but never elaborates.
- Mister Peanutbutter: ERICA! You can't be here! This place is filled with children!
- Phrase Catcher: "ERICA!"
A baboon who frequently jogs by BoJack's house in the Hollywood Hills.
- Cool Old Guy: Seems to be quite elderly, but is in excellent physical shape and offers good advice to fellow joggers.
- Funny Background Event: He goes jogging past BoJack's house in almost every establishing shot in Season Two. Turns out to be a Meaningful Background Event in the season finale.
- Holy Backlight: The sun behind him gives him this effect as he speaks to BoJack at the end of Season Two.
- The Mentor: Unintentionally. He only means to give BoJack some advice on jogging, but said advice also happens to be applicable to the horse's deeper issues.
- Small Role, Big Impact: He only speaks once, but it's to give BoJack some very wise advice.
Independent "Legal" Ventures
Todd's new girlfriend in "Bojack Hates The Troops" who turns out to be a scam artist.
- All for Nothing: All that time invested into scamming Todd into delivering his funds and as she finds out too late, he only has at best 83 dollars in his bank account.
- Bitch in Sheep's Clothing: In her first appearance, she comes off as a charming and nice woman who is talking through web cam with Todd, even if she already wants to know Todd's mother's maiden name. Later, she drops the sweet façade and yells at him for lying to her about being rich while only having a bit less than a hundred dollars.
- Con Artist: One of her part time jobs, the other being a call center girl. Even then, she often uses her day job to give a more legal look to her scams.
- Fauxreigner: She pretends to be actually living in Asia as part of the scam, even going as far as to pretend she doesn't speak English. When the plan goes sideways, she drops the act altogether and speaks with her normal voice.
- Hypocrite: When she finds out that Todd lied to her about being rich, she's furious... even though she also lied to him, with far worse motivation.
- Karma Houdini: Downplayed. She never faces any repercussions for stealing money from Todd's (and possibly other people's) accounts, but given how little she gained from it and how furious she is at having wasted time and being lied to, it's safe to say she didn't get away with a lot either.
- Kick the Dog: She's needlessly cruel to Todd once the gig's up and she doesn't get the money she thought she would.
- Laser-Guided Karma: As it turns out, her scam doesn't go the way she intended: she receives little money for it and has wasted a lot of time in planning. Sure, she isn't caught, but she has little to show for her actions.
- Yamato Nadeshiko: Invoked by her carefully prepared appearance and movements.
Two very dumb and cruel papparazo who constantly try to take compromising pictures of celebrities to get a juicy settlement. Their pictures of BoJack and Sarah Lynn lead them down a very troubling road.
- Aborted Arc: Their compromising pictures of BoJack and Sarah Lynn having sex are set up to play a big part in events to come. Then, it turns out that because they took the pictures without any sort of permission, they can be an easy target to Blackmail into delivering the pictures.
- All for Nothing: After all the pains they have gone through to get in contact with BoJack to discuss a possible settlement for the pictures, they finally get to talk to his agent, who then calls their bluff and scams them out of the photos with no monetary compensation. Back to square one it is!
- Animal Stereotypes: These two birdies hold jobs as paparazzi and often use their normal abilities as such to snoop around private properties, gather dirt on celebrities and then offer a quantity of money in exchange for keeping the secret and not letting the pictures go public, just like real life paparazzi.
- Asshole Victim: The way they're treated by Vanessa and easily dismissed as nuisances is really harsh and normally, this would qualify for a Kick the Dog moment on her part, but these two are so inept, pathetic and cruel that it's kind of satisfying.
- Astonishingly Appropriate Appearance: It seems like a fitting metaphor has been settled for those moochers. Only by making them vultures would this be more appropriated.
- Beat Them at Their Own Game: When the bird paparazzi show up at her office wanting to talk to BoJack's agent about some possible compromising photos, Vanessa (temporarily being BoJack's agent) owns them by pretending to cave onto their demands, then instead point out the several legal issues that would arise for this two for invading private property, then adds the possibility of pining on them the murder of Tupac Shakur and finally forces them to give her the pictures in order to get the charges dropped.
- Bit-Part Bad Guys: While they'd rather think themselves as masterminds and bigger threats, they're nothing but petty, opportunistic sleaze bags whose combined power barely edges toward being more than a nuisance in the midst of bigger beefs for BoJack and Co. to squish and making some of the series' Starter Villains look better by comparison.
- Blackmail: The main purpose of the photos is to coerce BoJack, who appears in them, to pay a fee in exchange of keeping them under wraps. Of course, they didn't count on not being able to reach the guy or having his agent blackmail them instead.
- Butt-Monkey: In their short screen time before becoming Recurring Extras, they go from one humiliating situation to another; first, they fail to get in contact personally with BoJack about the pictures, and when they do, they're not taken seriously or simply rebuffed; and finally, when they manage to get in touch with his agent to negotiate a kind of agreement, not only are they instead the ones being blackmailed, but they barely escape being framed for a murder and are forced to give the pictures and some money themselves.
- Comically Small Demand: What's their demand in order for the photos go away? $150, each. Needless to say, the means in which they got the pictures end up biting them in the ass.
- The Chew Toy: See Butt-Monkey as for the details and Asshole Victim as to why they kind of deserved it.
- The Ditz: They're not that smart when it comes to shrewd business like extortion, specifically knowing the possible legal concerns that might arise from their actions. For future reference, getting an actual permission for entering a property instead of breaking in illegally before presenting any possible Blackmail material is advised. Also, don't try to outsmart a Hollywoo agent who knows the laws and how to exploit them better than you. Or just don't blackmail anyone, okay?
- Early-Bird Cameo: During Ayako's tirade against Todd, the blue bird's picture appears in her monitor as one of her victims. Given how stupid he proves to be later on, it should come off as no surprise he fell for the scam or that he completely deserves it.
- Faux Affably Evil: They will often pretend to act civil in order to get something they want (money or just plain food), but their conniving, greedy nature oozes through every single word and action they do. Even then, they return to being unpleasant jackasses or trying to play the victim card the moment things don't go their way.
- Goldfish Poop Gang: Even Neal McBeal put up a bigger fight and had better resources.
- Jerkass: Unpleasant, opportunistic douchebags with a serious entitlement attitude and smugness.
- Kick the Son of a Bitch: Two instances, with the bastards in question being themselves- first, when one of them is tricked into giving away personal information and probably gets his bank account robbed, and second, when they are threatened with legal action and scammed out of some additional money to add insult to injury.
- Laser-Guided Karma: See above at some of the misfortunes they face and then look at some of their more charming qualities listed in here and then ask yourself if they didn't had it coming.
- Manipulative Bastard: Not very good at it. Alas, points for trying, however futile it might be.
- No Sense of Personal Space: Well, there's their pestering of BoJack for bird seed, for starters and what gets them in trouble. Turns out, not only did they take the pictures of the deed between Sara Lynn and BoJack without any form of permission into private property, but they expected people to pay them in exchange for it. Then again, since they are paparazzo, Truth in Television.
- Paparazzi: Their main line of working and boy, are they terrible at it.
- The Peeping Tom: Well, it's in their line of work to provide particularly sleazy pictures of celebrities that might stir controversy. Then again, there are permissions for such activities..
- Reality Ensues: Taking pictures of someone else, violating his privacy, is an illegal felony and is bound to cause you problems.
- Slimeball: Not subtle or charming enough, these two are easily identified as scumbags with just money in their minds.
- Smug Snake: As smug as completely out of their depth in what they do.
- Stupid Crooks: At this point, this should go without saying. How else would you call someone who does an already morally questionable decision without getting the proper permit? Or one who proceeds to spill the beans about the picture without any form of legal protection? Or one who doesn't consider doing all of these things a really stupid idea?
- Stupid Evil: They're seriously the most stupid people in the show. Even some of the most incidental villains were marginally smarter than these two.
- Villain of Another Story: Could easily fit into Hero of Another Story if they didn't deserve it. As it turns out, one of Ayako's co-workers is targeting the blue one for a scam.
Fictional Counterpart to Quentin Tarantino. Big time producer who ends up involved into production of "Mr. Peanutbutter's Hollywoo Heist", regarding Mr. Peanutbutter apparently stealing the "D" out of the Hollywood sign as a marriage proposal for Diane.
- Adaptation Decay: In-Universe. Tarantulino becomes the director of "Mr. Peanutbutter's Hollywoo Heist", a documentary about Mr. Peanutbutter getting married to Diane with Bojack as a minor character gets derailed as Mr. Peanutbutter is given a single catchphrase of dialogue, Diane spends most of the movie giving long monologues about her own mental issues, and turns into a B-Movie alien flick. Which is then scrapped in favor of an interactive smartphone app, re-imagined as a series of bimonthly-released packages of snacks.
- Fictional Counterpart: BoJack Horseman 's version of Quentin Tarantino.
- Keet: Very excited and easily drawn into promising movie projects, just like the real Quentin.
- Kick the Dog: When one of his employees suggests an idea for his movie, he first calls it stupid before firing her.
- Multi-Armed and Dangerous: Well, he's a tarantula. A very friendly tarantula, but still.
- No Celebrities Were Harmed: An obvious parody of director Quentin Tarantino.
- Pet the Dog: In contrasts to his earlier Kick the Dog moment, he acts supportive and welcoming to all of Todd's movie ideas.
- Reasonable Authority Figure: Unlike most celebrities or producers are portrayed in here, QT is as considerate as he's respectful and analytical of people's suggestions.
- Slow Clap: Quentin Tarantulino, being a tarantula, is able to start and escalate one on his own.
- Spiders Are Scary: Averted. He may be a tarantula, and have a Kick the Dog moment, but his Pet the Dog moment towards Todd shows he's not bad.
- Strange Minds Think Alike: He's very much on board with whatever ideas Todd proposes for the film, which explains the weird Genre Shift the film goes through production.
A Hollywood film publicist known as "The Oscar Whisperer", she's known to correctly predict (and influence) one person's probability to win an Academy Award for a performance.
- Almighty Janitor: Doesn't seem to hold an "official" position in the Hollywoo machine, but is highly revered as the go-to person when you want your star to win an Oscar.
- Badass Bureaucrat: Ana's far from a physical brawler, but her job involves grooming nominees to become ultimate Hollywood Hype Machine bait for press, public and authorities. A knack for social interaction, pragmatism and presence to ensure things go her way are only some of the weapons in her bag. Aside from scheduling meetings, Ana coaches on what to say at the exact moment, has a tight grasp on tailoring her help to her client, nips every possible obstacle with right tools and incentives and generally offers a "stick" approach to motivate. Becoming one for BoJack in time for his Oscar nomination puts her at odds with Princess Carolyn due to their similar roles in his life.
- Beneath the Mask: When she's not a cold, hard, scarily-competent publicist, she's a sad, lonely Missing Mom spilling mac 'n cheese mix on herself in her rumbled pajamas, living alone in a one-room apartment.
- Broken Win/Loss Streak: With BoJack failing to get even a nomination nod at the Oscars, this marks the first time Ana has faced failure at her job in 10 years of grooming would-be nominees.
- Brutal Honesty: With a molecule-thin candy coating.
- Bunny-Ears Lawyer: Effective as an influence for an Oscar campaign, but she has a love for the dramatic presentation.
- The Bus Came Back: Her return in season 5 reveals the New Mexico incident to Diane, worsening the Diane-BoJack conflict in the second half of the season.
- Challenge Seeker: She's a hard and savvy worker, but she's gotten to where she is by playing it safe vis-a-vis acting as a publicist for most of the Oscar nominee roster. Tired of this, she decides to represent BoJack exclusively midway through Season 3.
- Characterization Marches On: In her first appearance, Ana was presented as eccentric and with a grand sense of theatrics, even going as far as Milking the Giant Cow through mannerisms alone. Contrasts heavily with the no-nonsense, down to earth and deadly serious woman whose level of competence rivals that of Princess Carolyn. Then again, it could be presented as Obfuscating Stupidity or even insanity on her part and it would be totally in character for her.
- Cloudcuckoolander: In "Out To Sea", her first appearance. She's presented as incredibly eccentric, speaking in a low whispering tone and doing hand movements that mimic those of a magician. Later episodes however subvert this at least to an extent.
- Dreadlock Rasta: Not of the "cornrows" type. This contrasts with her attitude, which could be described as anything but "anti-authority", "relaxed" and "counterculture".
- Fake Ultimate Hero: Claims that 9 years out of her decade-long career, her client has won an Oscar. This is true. She never said she was exclusive to one client at a time though.
- Freudian Excuse: Barely escaped drowning in a car accident when she was 17. This and some sobering advise she received from a life guard played a heavy part in her desire for control over her own life and her predilection for ditching self-destructive situations.
- Friends with Benefits: Has a sexual relationship with BoJack before the horse asks their relationship to be something more. She also implies that she has had these kinds of relationships with previous men before.
- Groin Attack: Was impressed by BoJack's moxie, but nearly crushes his groin in retaliation.
- Hypercompetent Sidekick: The Season 3 successor following in Diane, Wanda and Princess Carolyn's thankless footsteps.
- Iconic Sequel Character: Introduced in the season 2 finale "Out to Sea", yes, but her character dominates most of season 3 with her relationship with BoJack and no-nonsense attitude which clashes with the rest of the group.
- I Love You Because I Can't Control You: While "love" might be a strong word for it, she hooks up with BoJack after he'd told her off, explaining that no one ever dares talk to her that way and she finds it really hot.
- Ink-Suit Actor: Bears a resemblance to her actress Angela Bassett.
- Jerkass Has a Point: When BoJack calls her out on only being interested in him as a client when she thinks he's going to win an Oscar and then dumping him when it turns out he wasn't even nominated for an Oscar, she explains her reasoning with a metaphor she learned on her first day of training as a lifeguard in college: there are some people you want to save, but you can't. They're just going to thrash and struggle, and they're going to take you down with them. She recognizes BoJack is one such person, and has no intention of being dragged down with him. Considering how many hearts BoJack has broken and how many lives he's ruined over the course of the series, it's hard to blame her.
- Jerk with a Heart of Jerk: Zigzagged. After coming off as interested in only maintaining her career before showing a more vulnerable side to BoJack when they decide to officially date one another, she appears to have only kept a tender façade after she drops him as soon as she's aware that he wasn't nominated for an Oscar. However, once BoJack comes over and over to her house to demand an explanation over why she left, Ana explains her reasons through a harsh metaphor of her time as a lifeguard: she's learned over and over not to help people who are only interested in sinking and she's not going to be insisting on their case after a certain point, instead leaving them to their fate since she'd drown alongside.
- Kick the Dog: If Ana being getting to the point to Bradley about BoJack not wanting to do his show wasn't harsh enough, then needlessly calling him a "talentless loser" was.
- Knows a Guy Who Knows a Guy: Implied. She has a big influence reach when it comes to the Oscar committee decision and Turtletaub seems to know she probably has some men in the voters.
- Last Episode, New Character: Appears in the last episode of the 2nd season and has a bigger role in the 3rd one.
- Missing Mom: Ana briefly mentions she has a son that, for some reason, she's not allowed to see.
- Phony Psychic: Has a reputation for being a psychic; in this case, for future Oscar winners. It's hard to say though, since the majority of the wins she has apparently predicted have proven correct, but by the looks of it, it may be that she also had a hand in making them come true in the first place.
- Red Baron: Known as "The Oscar Whisperer" in the business.
- Rousing Speech: A master at these, oddly overlapping with Bastardly Speech, New Era Speech, Blatant Lies.....a bit of column A, B, C or all. E.g. her speech in "Start Spreading The News" that brings BoJack out of his funk.Ana: Stop punishing yourself.
BoJack: I was in New Mexico.
Ana: None of that matters. All that matters now is the story. We get to decide what our story is. Nobody else gets to tell you what your story is.
BoJack: What is my story?
Ana: I'll tell you. This has been your dream for the last 30 years. You made it happen. An Oscar won't make you happy forever, it won't solve all your problems. You win that Oscar, the next day you go back to being you. But that night is a really good night. I think you deserve a really good night, and I know how to get you there. Do you want that?
BoJack: Yes, I do.
Ana: Go introduce your movie. Tell your story. Tomorrow we fly to Chicago.
- Sharpshooter Fallacy: The secret to her success: she simply takes ALL of a given years Oscar favorites as clients and ditches the ones that don't make it.
- Trademark Favorite Food: Discussed. She mentions that she likes eating honeydew to BoJack, which disgusts the horse.
Katrina: "It wastes vital seconds we'll never get back? Anyway, everyone who isn't me needs to shut up right now."
Mr. Peanutbutter's first ex-wife, as revealed in a Flashback in "Hank After Dark". She was highly manipulative, condescending, treated the Labrador like shirt and would openly cheat on him, even in public.
- The Alcoholic: Heavily implied during her first appearance, but this line towards Erica says it all:Katrina: (cheerful) Erica! Throw me a raft. I'm dying.
- Aloof Dark-Haired Girl: An unsympathetic example. In her flashback appearance in "Hank After Dark", she had brunette hair when younger and a pretty icy, irascible attitude at everything and everyone, her husband especially.
- Amicable Exes: Averted. Prior to the governor campaign in Season 4, Mr. Peanutbutter didn't mention her at all (at least directly) in his marriage with Diane, her first appearance being through a Flashback. Given what kind of person she is, it could be understandable that he didn't want to remember that part of his life.
- Ascended Extra: Originally one-shot character, Katrina has a much larger role in season 4.
- Awful Wedded Life: She dislikes being married to Mr. Peanutbutter just as much as he dislikes being married to her. Unlike Mr. Peanutbutter, she isn't afraid of showing it in public. This complicated relationship is bound to make their fragile association and partnership in season 4 more shakier and unstable than ever.
- Betty and Veronica: In terms of being married to Mr. Peanutbutter, Katrina is the cold, distant and haughty Veronica to Diane's firm but gentle and kind Betty.
- Big-Bad Ensemble: Being the antagonist in Mr. Peanutbutter/Diane Nguyen's arc, she shares this role with Beatrice Horseman, herself the antagonist in BoJack's arc for season 4. However, while Beatrice remains a corrupting influence, her dementia and wheel-chair confinement means that she's mostly tame with her most harmful actions psychological while Katrina is grooming Mr. Peanutbutter as a Puppet King to be used by prison lobbyists and is implied to be highly corrupt with her actions affecting California long-term.
- Bitch Alert: Mr. Peanutbutter mentioned being married before, but Katrina's introduction of her berating and threatening her husband while looking for some alcohol in the afterparty of the Oscars shows that his previous marriage wasn't a happy one.
- Butt-Monkey: Downplayed still, she hardly gains anything from being Mr. Peanutbutter's and later Jessica Biel's campaign manager, who constantly bungle most of her attempts to raise them in the polls. Matter of fact, she probably loses way more: those politicians are expecting a candidate aligned with their goals. When they find out Katrina failed to deliver...
- The Bus Came Back: Returns at the end of "That Went Well" to make Mr. Peanutbutter a proposition.
- Chekhov's Gunman: Katrina returns in the season 3 finale to announce to Mr. Peanutbutter intentions from some of the higher-ups to make him a governor candidate. Of course, this'd mean working with her, which neither of them are comfortable with.
- Cuckold: Heavily implied to have been doing this behind Mr. Peanutbutter's back. And possibly in front of him as well. Katrina clearly dislikes being married to Mr. Peanutbutter and constantly looks for opportunities to escape him at any cost or let him known how badly she resents him in the most blunt, hurtful way possible. If sticking her hand in a busboy's pants is any indication, she's fairly uninterested in whether he finds out or not, and is quite willing to do it in public if that's what she wishes.
- Crooked Contractor: By proxy, as her real intent in doing a PR-conscious campaign for Mr. Peanutbutter is to put a populist Puppet King who'll mindlessly approve funds for jails and tax exemptions for very powerful clients. Even before her true intentions are revealed, her legislation "I ♡ California" carried certain agreements regarding "vaping for babies" and "more funds for different districts" which reeks of this trope.
- Determinator: Credit where is due, Katrina seeks like here to get Mr. Peanutbutter elected, even if she doesn't personally like him or thinks he's capable of leading (though she keeps the charade going to better control the clueless candidate). When PB drops from the race, the Sunk Cost Fallacy and sacrifices she's made to get him that far makes it far more personal for her, and with Jessica Biel as her 2nd puppet, she tries like here to sink PB and Woodchuck.
- Easy Evangelism: Played for laughs as part of her Start of Darkness. A single lengthy conversation with Tim Allen at a Halloween party years ago was enough to turn her into a hardline conservative.
- Evil Duo: With Jessica Biel, after Katrina becomes her campaign manager. Being both exes of PB, they're joined by their lust for power and their hatred (or in Jessica's case, love-hate) of him.
- Evil Counterpart: Zigzagged. As it turns out, she is this to Ana Spanakopita, in a Black and Grey Morality sense. While Ana was far from a saint, she often did what was best for her clients (as many as there were) and had firm, if twisted scruples; Katrina, on the other hand, does this as a way to ensure her paycheck and to gain notoriety as a go-to crooked fixer; both, however, can be governed by pride and Both have less than stellar clients, which they handle differently, with Ana enforcing discipline, encouragement and occasionally tough love and Katrina preferring logic, insults and pure hatred. Guess which has a more sympathetic stance?
- Happily Married: Shockingly, "Mr. Peanutbutter's Boos" reveals that Katrina used to be happily married to Mr. Peanutbutter, which does explain why he was marry to her in the first place.
- Hard-Drinking Party Girl: Yes. She's clearly aching for a drink the entire time she's with Mr. Peanutbutter in the after awards party, as she directly tells him she's going to find someone with booze and whether that "embarrasses" him.
- Hate Sink: Little to no redeeming qualities, being an insufferable person to be around, treating Mr. Peanutbutter like an annoyance, a hard headed alcoholic and openly cheating on her husband. No wonder Mr. Peanutbutter is so hung up and needy on Diane.
- Ice Queen: She's really a cold-hearted individual.
- Interspecies Romance: She, a human, was married to Mr. Peanutbutter, a yellow anthropomorphic Labrador.
- Jerkass: She's an enormous bench to everyone she meets, her husband most of all. Except Erica. She's a mutual friend. Other than that, drunk, unpleasant, bitter and unfriendly by default.
- Jerkass Has a Point: While her "The Reason You Suck" Speech to Diane may been scathing, she was right that Diane never supported Mr. Peanutbutter's run for California Governor.
- Kick the Dog: Literally, just by being married to one, treating him like shirt and guilt tripping him at every turn.
- Lady Drunk: A mean one at that. It's clear during the entire talk with BoJack that she's going cold turkey without a drink. Thankfully, Erica comes to her rescue.
- Last Episode, New Character: Played With. Her first appearance is in "Hank After Dark", season 2's middle and it initially seems it's only a one-time appearance to showcase Katrina's unpleasantness and why Mr. Peanutbutter's marriage to her didn't work. Then, in "That Went Well", Katrina reappears as a reintroduction of her character and proposes Mr. Peanutbutter run for Governor of California.
- Obliquely Obfuscated Occupation: Her first appearance didn't specify where did she work, which makes her second appearance even more jarring: If she's in a high enough position to receive feedback about who might be a good choice for next governor, there she must have a certain grasp and influence on the outcome as well as whatever government organization she's in. Yet exactly what's her position? And if she volunteered to be the one to say it to Mr. Peanutbutter, how much reach does she have?
- Really Gets Around: Implied to be cheating on her husband frequently, who being the doormat he is, just prefers to ignore it.
- Start of Darkness: Season 5 reveals that she became the colder, cynical, right-wing Katrina that the audience knows because she was forced to talk politics with Ben Stein and Tim Allen after Mr. Peanutbutter abandoned her at BoJack's Halloween party.
- Used to Be a Sweet Kid: Shockingly, "Mr. Peanutbutter's Boos" reveals that Katrina used to be a fun and cheerful person who was happily married to Mr. Peanutbutter.
- Villain Ball: Beyond any reasoning, Katrina is one of the main culprits when it comes with the situation going From Bad to Worse in "Underground". As a campaign manager, she can't let the fundraiser for Mr. PB go sideways, so she tries to find a way to spin the whole thing into a possible win scenario where he played the reliable leader. When Woodchuck arrives with an effective rescue plan, Katrina can't accept defeat, so she keeps inserting Mr. Peanutbutter into the situation, who being who he is constantly screws it up. It gets to the point where she could easily give up, making everything easier for everyone but her desire to win gets the better of her.
- Villainous Cheekbones: Quite strong factions you have on your cheeks, huh, Katrina?
- White Hair, Black Heart: Well, she hasn't lost her shirtty attitude even when her hair color has faded away.
- Working with the Ex: As part of a possible governor candidature for Mr. Peanutbutter, she now has to work hand in hand with him. Neither is very thrilled with the idea.
- Your Cheating Heart: And not just that, but very open about it. She really doesn't care if Mr. Peanutbutter finds out.Mr. Peanutbutter: Okay, I gotta go. My wife's hand just disappeared into that busboy's pants. Treasure? Sweetheart? We're in public.
Played by: Paul F. Tompkins
Elefante's charmingly quirky chef, and a first-generation Italian immigrant. After he gets "fired" and Elefante closes, he opens up his own restaurant, Sandro's Place, which becomes the new usual dinner hangout for everyone
- Ascended Extra: Had just a couple of appearances towards the end of season 3 (and before that, he didn't appear at all, despite being the guy running Elefante at least since BoJack bough it way back in season 1), but starting with season 4 he becomes a pretty regular character.
- Berserk Button: Hearing the word "fired" has him fly into a loud rampage, even though he was not the one getting fired (at first, anyway). Hard to blame him, since he was heavily overworked at the time.
- I Resemble That Remark!: After arguing with the sea captain who's bringing him his shipment of spaghetti, she comments about him probably having ties to the Italian mob, judging by his stereotypical Italian accent. So, how does he call out that blatant case of stereotyping?
- Funny Foreigner: An over-the-top Italian chef with an overblown Italian accent.
- Malaproper: Several, and apparently on purpose to uphold his image as an Italian immigrant.
- Poirot Speak: Combines copious amounts of this with an overblown Italian accent. Even in-universe, people find it a bit too over the top. It's implied he exaggerates it on purpose to keep up his image as an Italian chef (a rarity according to him), since he's ben living in America for several decades now.
- This results in him having the rather unfortunate quirk of pronouncing "Miss Carrie/Carey" as "Miss-Ah Carrie", much to the consternation of Princess Carolyn who had just lost a baby that same day.
The Buenaventura Family
- Always Identical Twins: With her sister Mindy. The only way to tell them apart is Yolanda wears a purple sweater and blue lipstick, while Mindy wears purple lipstick and a blue sweater.
- Amicable Exes: She and Todd realize rather quickly that they're too different to make a good couple, but worry they won't be able to find anyone else. They make a pact that if they haven't found love by the time they're 100, they'll give it another shot.
- Asexuality: As it turns out, she's asexual like Todd. They date for a while.
- Brutal Honesty: She does not mince words, that Yolanda.
- Consummate Professional: Part of her presentation card. She takes her job as part of the Better Business Bureau very seriously and has full intentions of improving struggling business (and closing down any business that doesn't have license to practice nor any added value). Oddly enough, this makes her have a good working relationship with Todd.
- The Glorious War of Sisterly Rivalry: With her identical twin sister Mindy, whose boyfriend Yolanda tried to seduce high school while trying to figure out her sexuality (or lack thereof) and who now wants to get even by having sex with her boyfriend Todd. In Yolanda's words: "typical sister stuff."
- Go-Getter Girl: A more down-to-earth example. It's also what separates her from her family. She's very goal- and career-focused, wanting to look back at the end of her life at all the things she's accomplished academically and professionally. Her family is more interested in having mindbogglingly good sex (and building careers around it). This is also why she and Todd are not compatible romantically.
- Literal-Minded: When Emily says she's glad to finally meet the "famous Yolanda," Yolanda informs her she is not famous and Emily must have her confused with a different Yolanda who is famous. When Emily clarifies that she meant Todd talks about her so much she feels like she's famous, Yolanda says that that was not made clear.
- No Sense of Humor: Up to Eleven. Yolanda's attitude is Consummate Professional incarnate: stern, no-nonsense and stoic at all times. Thing is, she doesn't even have to keep her mask on during work hours: she's genuinely humorless, not finding most of Todd's antics funny or even that amusing. Even she admits she's a "tough crowd", which is why she warns Todd to make an special effort in making his "clown dentists" act hilarious or she'll close it down. While this doesn't stop her from asking Todd out, it does no favors for their actual relationship, and they break up on the grounds that they have nothing in common apart from their asexuality.
- Opposites Attract: Deconstructed. She thinks it's a good idea to date Todd for a while since being so different means they can help each other grow and become well-rounded people. Eventually, she realizes they have nothing in common apart from their asexuality, and it's not enough to hold a relationship.
- Polar Opposite Twins: Yolanda is an asexual consummate professional while Mindy is a forward sex advice columnist.
- Seldom-Seen Species: She's an axolotl.
- White Sheep: She's the one asexual in a family full of very, very sex-positive (and sex-obsessed) people.
- Always Identical Twins: With her sister Yolanda. The only way to tell them apart is that Mindy wears purple lipstick and a blue sweater while Yolanda wears a purple sweater and blue lipstick.
- The Glorious War of Sisterly Rivalry: With her identical twin sister Yolanda. This apparently started when Yolanda tried to seduce her boyfriend (although unbeknownst to her, Yolanda never went through with it since she's, y'know, asexual) in high school. Mindy, of course, sees the opportunity to get even by having sex with her boyfriend Todd. In Yolanda's words: "typical sister stuff."
- Good Bad Girl: Very open about her flings, which she often mines for her sex column.
- Identical Twin ID Tag: Contrasting Yolanda's Color Motif, Mindy wears purple lipstick and a blue sweater. Exploited later when she dresses like Yolanda to trick Todd into sleeping with her.
- Polar Opposite Twins: Mindy is a forward sex advice columnist while Yolanda is an asexual consummate professional.
- Big Breast Pride: She's got one of the biggest cup sizes in the series and is very glad to show it off to anyone interested.
- Buxom Is Better: She's got huge tracts of land.
- Dirty Old Woman: She comes to Todd in sexy lingerie with very clear intentions.
- Good Bad Girl: Nice, accommodating, tactful, loving toward her daughters and a proud porn star with a rampant libido.
- Grandma, What Massive Hotness You Have!: She's not bad looking at all. Shame she picked Yolanda's asexual boyfriend.
- Mrs. Robinson: An older axolotl who's related to Yolanda and tries to seduce Todd. Yep, she fits like a glove.
- Ms. Fanservice: A renowned adult film star with generous assets who in spite of being in more ripe years, still carries her rocking body with throbbing grace and retains the sex drive of a vixen.
- My Girl Is a Slut: In spite (or because) of her rampant sex drive, she's Happily Married to an erotic novelist, with the additional kink of their open relationship adding to their intimacy.
- Stacy's Mom: A twisted example. While still attractive, she's considerably older and more aggressive than a straight example; furthermore, her target is a young man who's not only dating her daughter but doesn't feel any sexual attraction whatsoever.
A pug waitress and Mr. Peanutbutter's new girlfriend after his divorce from Diane.
- Betty and Veronica: The cheerful, optimistic Betty to Diane's snarky, jaded Veronica.
- Big Eater: One of the perks of her job is that at the end of her shift, she gets to take everyone's leftover scraps, put them in a trough, and eat them.
- Birds of a Feather: She has quite a bit in common with Mr. Peanutbutter; they're both dogs (albeit different breeds), they both have cheerful, scatterbrained and immature personalities, and their canine behavior is played up for humor.
- The Cutie: She's friendly, supportive, has a soft, high pitched voice, and displays even less negativity than her boyfriend. Doesn't hurt that she's a little pug.
- The Ditz: Very scatterbrained and forgetful, but a real sweetheart.
- Distaff Counterpart: Of Mr. Peanutbutter, down to her enthusiasm toward BoJack. Unlike PB, BJ doesn't remember her name.
- Dogs Are Dumb: Much like Mr. Peanutbutter, she's not terribly bright and can be forgetful.
- Furry Reminder: Like Mr. Peanutbutter, her dogginess is very much played up.
- Genki Girl: Very upbeat and cheery.
- Hidden Depths: "Mr. Peanutbutter's Boos" shows that she's more aware of the pressures of being Mr. Peanutbutter's girlfriend than she lets on, and she intentionally plays up the ditziness because she's afraid of being compared to his ex-wives.
- MayDecember Romance: She's thirty years younger than Mr. Peanutbutter.
- Nice Girl: Pickles is the female equivalent of Mr. Peanutbutter.
- Punny Name: When you add her last name. Pickles-A-Plenty!
- Puppydog Eyes: In a very literal sense. They provide the final push for Mr. Peanutbutter to propose to her rather than admit he cheated on her twice.
- Who Names Their Kid "Dude"?: Even with the ridiculous Theme Naming of canines in the series, Pickles takes the cake (biscuit?) of having the most punny name so far.
- Womanchild: Part of the reason she connects so well with Mr. Peanutbutter.