BoJack helps Todd out after the latter writes a rock opera. Diane's ex-boyfriend, Wayne, is writing an article on Mister Peanutbutter for Buzzfeed.
- Clickbait Gag: Wayne's dedication and skill are portrayed negatively as a parody of Buzzfeed and its alleged use of clickbait. He spends a week writing an article called "Nine Jokes From the '90s We Haven't Stopped Laughing at," only for it to turn out he's been writing gibberish for a week and only intends to put actual words in the article right before submitting it.
- A Day in the Limelight: For Todd, focusing on his rock opera.
- Don't Explain the Joke: The trouble with Bojack's first shot at stand-up comedy.
- Early-Bird Cameo: Emily makes her first appearance, leaving Todd after his addiction. She doesn't get a proper appearance until the third season.
- Fauxshadow: The Beast Buy receipt underneath the couch. Todd does eventually figure out that BoJack sabotaged him, but the receipt never plays into it.
- Flipping the Bird: Todd's girlfriend does this before leaving him.
- "Funny Aneurysm" Moment: The first thing Bojack says to Herb is "Get cancer!".
- I Got You a Drawer: A non-romantic variant. BoJack gives Todd a closet to store his shit after BoJack sabotaged his rock opera.
- Literal Metaphor: BoJack says that he know what happens when a baby bird gets pushed out of the nest too soon because he's actually seen it happen.Mama Bird: I thought he was ready. He seemed ready.BoJack: It's not your fault.
- Malaproper/Mixed Metaphor: This episode has three variations of the "Fool me once" saying.Mister Peanutbutter: "Fool me once, shame on me. Fool me twice, fiddle-dee-dee."Virgil Van Cliff: "Fool me once, shame on you, but teach a man to fool me, and I'll be fooled for the rest of my life."Todd: "Fool me once, fol me twice, fool me chicken soup with rice.
- A Man Is Always Eager: BoJack's two sex scenes ended with immodest orgasms, despite not penetrating Princess Carolyn either time (the second time, she hadn't even come to bed yet!)
- Neoclassical Punk Zydeco Rockabilly: Todd describes his work as "Tommy by cirque de solei,set in space with heavy erotic overtones and a gripping psychodrama of thriller with plenty of heart and more than a little humor."
- Once More, with Clarity!: The end reveals how BoJack managed to put his plan together.
- Series Establishing Moment: This is the first episode to establish the show's Central Theme that, try as they might, people don't simply "get better."
- Pac-Man Fever: The game Todd gets hooked on initially thought to be some sort of dungeon crawler before its revealed to be some sort of Tetris rip-off.
- Red Oni, Blue Oni: Discussed, though not by name. Being a Zelda means you're a sunny, fun-loving extrovert (Red Oni), while being a Zoey means you're a smart, cynical introvert (Blue Oni).
- Sequel Hook: In-Universe example. Todd calls his opera "Newtopia Rising. Book 1: The Search for a New Utopia", to which Mister Peanutbutter immediately thinks that there should be a sequel.