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Creator / Boomerang

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Originally launched in 1992 as a four-hour weekend programming block on Cartoon Network note , Boomerang serves as a channel to showcase Warner Bros.'s extensive animation archives, including pre-1986 MGM (Tom and Jerry), Hanna-Barbera (The Smurfs, Scooby-Doo, The Snorks, The Flintstones, the list could go on and on), and older Warner Bros. Animation material (Looney Tunes, at least until Cartoon Network started showing it again). Of note is that, like its corporate sibling Turner Classic Movies, Boomerang didn't run any outside advertising, only stuff for its sister network and music videos featuring Boomerang's classic programming.

Eventually, Boomerang started adding more recent material to its schedule, mostly from Cartoon Network's Cartoon Cartoons era shows, as well as acquired shows such as Pokémon. While some have cried foul, it is sort of fair to remember that some of these shows are nearly 20 years old, and a good majority of the Cartoon Cartoons were at least a decade old by the time they started running them.

Starting in 2014, Boomerang became an ad-supported network that ran outside advertising, as well as finally being acknowledged by Turner in its channel lineup. All this culminated with a complete rebrand in 2015 (though it re-launched internationally in 2014), where the network became a family-oriented animation network aimed at parents, children and girls, as opposed to its boy-slanted parent channel. With its rebrand, Boomerang began broadcasting original series (such as Wabbit: A Looney Tunes Production, Bunnicula, and Be Cool, Scooby-Doo!) and downplayed its archival programming in-favor of shows starring the most popular characters from the Turner libraries (and reruns of recent Cartoon Network programming during prime-time hours).


But there was a catch. On top of being placed on a higher-tier on some providers (owing to the network's original commercial-free format), Boomerang was still in far fewer households then Cartoon Network. note  As a result, each of Boomerang's original shows first premiered on Cartoon Network through very long "sneak previews", which was the only other way most viewers would have been able to watch them.

On April 11, 2017, Boomerang launched a subscription-based streaming service with 1,000+ classic and modern titles from the Turner/Warner Bros. library. Not long after launch, new episodes of the cable network's programming, and several new shows, began airing on the streaming service. In 2018, Boomerang would launch their own channel on VRV.


As part of a corporate restructuring following the 2018 AT&T-Time Warner acquisition, Boomerang (along with the rest of Cartoon Network) was moved under the oversight of Warner Bros. in 2019 as part of the newly-rebranded WarnerMedia.

A list of shows that have aired on Boomerang:


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