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Puppy in My Pocket: Adventures in Pocketville (Italian: "Cuccioli Cerca Amici: Nel Regno di Pocketville"note ) is a 2010-2011 animated TV series based on the popular toys. It features whimsical adventures as Flo (Kate in the English version) and her puppy Magic must help the animals of the Pocket Kingdom make their way to children in the real world and try to get Princess Ava (Ami in the original), who was teleported to the real world by her sister, Eva (Ima), back to Pocketville.
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The English dub was directed by Mark Hanna, who also provides the voice for Magic. This show was produced at Cinecittà film studios located in Rome, Italy. It is produced by Giochi Preziosi, MEG Entertainment Groupnote , and Mondo TV. The series premiered on Boomerang in the United States on January 2, 2012. As of this writing it can also be seen online on the Popcornflix website, Amazon Prime, and on Mondo TV's Mondo World and "L'Angolo delle Ragazze" ("Girls' Corner") YouTube pages.


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This Show Provides Examples of:

  • A Boy and His X: Kate and her dog Magic.
  • Accessory-Wearing Cartoon Animal: Nearly all the Pocketville residents wear a collar with a pocket-shaped name tag. Holiday the Rooster even wears a vest, which makes him close to a Half-Dressed Cartoon Animal.
  • Adoptive Name Change: After Oristolfo gets in Kate's possesssion, he allows her to find another name for him. She renames him Magic, which the dog likes.
  • All Animals Are Dogs: Some of the non-canine animal characters such as cats exhibit some seriously canine actions, like licking people instead of nuzzling like real cats, and a bunch of them growl more like a dog than an actual cat, especially Eva.
  • All Animals Are Domesticated: Even wild animals like certain types of birds are chosen for Friendship Ceremonies. Take a look at Robbie, a robin who was chosen for a boy who would rather play video games than to play outside with his classmates.
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  • Animal Talk: All the animals talk to Kate.
  • Animesque: Nearly all the characters have rather stylistic proportions, which looks close to an anime style.
  • Arc Words: "My puppy/Katie and I, together forever! That's all that I want!"
    • "Let the Friendship Ceremony...begin!" in the case of said ceremony.
  • Artistic License – Animal Care: Numerous times throughout the series, animals are shown eating things that would be bad for them in real life. A good example would be Magic eating a bowl of fruit that contains grapes which are highly toxic to dogs. Granted, it's due to all the flouride grapes can collect in them, not the grapes themselves, but still.
  • Anthropomorphic Zig-Zag: This occasionally happens among some of the minor characters, where they sometimes appear to be upright instead of on all fours. Also, usually when one of the Pocketville characters raises their paw or grabs something, they have an actual human-like thumb. It is speculated to be a dewclaw, which both dogs and cats have in real life, but it is too close to the other toes, making it look rather like a human thumb.
  • Be Careful What You Wish For: Eva, who kept scheming to obtain the other half of the Friendship Heart and to become queen of the Pocket Kingdom, ends up in the Pet Buster’s cage in the final episode.
  • Beware of Vicious Dog: Zull and Gort themselves.
    • All the stray dogs of the Big City with the exception of Wallace are known to be very mean to him and Ava.
  • Big Bad: Eva is the Evil Twin sister of Princess Ava who sent her to the real world and had her captured to rule the Pocket Kingdom herself, sparking Kate and the Royal Guards to rescue her.
  • Big Friendly Dog: Magic, William, and Danny are all members of large dog breeds, and they also happen to be good-natured.
  • Big "NO!": Ava has let out a huge "NOOOOO!" in a few scenes of the episodes, when she was about to be teleported to Kate's dimesnion and when she finds out she was going to be sold in an auction.
  • Birthmark of Destiny: Ava has a five pointed star-shaped birthmark on her right paw (which is, strangely, an unrealistic yellow), which is both proof that she is of royal blood, AND that she deserves to be the monarch.
  • Breaking the Fourth Wall: In the second episode “The Unexpected Guest”, it seems as if William breaks the fourth wall by looking straight at the viewers, telling them “That will make it easier to keep an eye on her”.
  • Cain and Abel: Ava, the Princess Classic, is Abel, while Eva the Big Bad, is Cain.
  • The Cameo: Many animal characters from Mondo TV's other works appear throughout this show.
  • Canine Companion: Magic is respectively Kate’s own companion.
  • Cats Are Mean: This trope is played straight with Eva, as well as a few of the stray cats in the Big City.
  • Cat Stereotype: The Siamese stereotype is played straight with Eva (Ima), but averted with Princess Ava (Ami).
    • Also, the Calico stereotype (“Tortitude”) is averted with Mela.
  • Cerebus Rollercoaster: This happens from time to time during the episodes, as the happy-go-lucky theme of Pocketville may turn dark when the antagonists are involved.
  • Chekhov's Gun: The Friendship Heart was briefly this to Kate.
  • Chosen One: All the pets chosen for their respective Friendship Ceremony are one.
  • Civilized Animal: This is played straight with the citizens of Pocketville. They have civilized manners like humans, as they are part of a kingdom with a hierarchy, but retain their animalistic behavior. Some of the characters, such as Holiday, Doctor Copper, and Leo even wear uniforms.
  • Creepy Crows: Villainess Eva has a crow named Krakia as a lackey.
  • Cute Kitten: When the terrible animation doesn't get in the way.
  • Dark and Troubled Past: Averted for all the characters, as they all have unknown or vague backstories ready for fans to fill in (as they would also do with plotholes). However, Eva may be hinting at a dark past she may have.
  • Dark Is Evil: Eva is the main antagonist of the series, and she has a dark color scheme.
  • Death World: The Big City is this to Ava, especially with all the unfamiliar and hazardous surroundings she meets.
  • Distinguishing Mark: The birthmark Ava has on her paw as mentioned from above, as well as Eva’s beauty mark on her left cheek.
  • Dog Stereotype: Magic (original name, Oristolfo) is a protagonistic German Shepherd. Also, Zull the Rottweiler and Gort the Pitbull are sidekicks to the main villain, Ima.
  • Does This Remind You of Anything?: There are people who draw parallels to Polly Pocket, My Little Pony: Friendship Is Magic, and Littlest Pet Shop (appropriately enough, seeing as all said toy lines were big at around the same time).
  • Dub Name Change: Two of the three English dubs did this, possibly because of localization.
    • Flo was changed to Kate.
    • Ami was changed to Ava.
    • Ima was changed to Eva.
    • Spot was changed to Wallace.
    • Clelia (the Persian cat teacher of the Pocketville School) was changed to Claudia.
    • Cippy (the robin from the episode “New Friends”) was changed to Robbie.
    • Ginevra (the horse from “A Bad Fall”) was changed to Jenny.
    • Pinna (the fish from “Sweet Dreams”) was changed to Flipper.
  • Earn Your Happy Ending: The Friendship Heart merges back into one piece, Ava safely returns to Pocketville, Eva ends up being the one captured, and Kate and Magic are given the Friendship Heart while Ava is bestowed a new jewel called the Ocean of Friendship.
  • Eldritch Location: The Ever Grey Swamp
  • Even Evil Has Loved Ones: Averted. Eva is one feline full of hatred, as she shows aggression to everyone in the Pocket Kingdom especially her own sister.
  • Evil Cannot Comprehend Good: Eva has that problem.
  • Evil Laugh: Eva and all three of her lackeys, as well as the Pet Buster has laughed a couple of times in the show.
    • However, Eva and her gang's laughing is more mocking rather than maniacal.
  • Feather Fingers: Krakia and Holiday grab items using their wings, which is very unrealistic as the bones in birds’ wings in real life are too weak to lift up items. If anything, they should be using their beaks!
  • Female Feline, Male Mutt: The animals pictured with Kate. Ava is female and Magic is male.
  • Fisher King: Most of the Pocket Kingdom appears to be orderly but peaceful while Ava is reigning, and if Eva successfully steals the title from her twin, then the whole kingdom may turn into something reminiscent of a dystopian world.
  • Five-Man Band:
  • Fun Size: All the citizens of Pocketville are tiny cute animals including dogs, cats, and other animals. Despite this, it throws any realistic factors out the window as they all appear to be the same size and height regardless of breed (In real life, many dog breeds like Golden Retrievers and Mastiffs are much larger than most cats).
  • Generic Cuteness: Almost all the characters look adorable, with the exception of the Pet Buster.
  • The Glorious War of Sisterly Rivalry: Between Ava and Eva.
  • God Save Us from the Queen!: In Season 2, Eva states she wants to become queen of the Pocket Kingdom instead of princess, which could allude to this trope.
  • Green-Eyed Monster: Eva. She is jealous of her sister Ava’s position of power.
  • Half-Dressed Cartoon Animal: Some of the Pocketville residents wear some sort of uniform at their respective workplaces.
  • Harmless Villain: Eva and her gang aren’t entirely harmless, as they caused a few pets’ lives to be in danger such as when they pushed Sketch into the well or when Eva caused Ava to injure her paw by a falling branch (or maybe in the latter, she tried to kill her...).
  • Heterosexual Life-Partners: Balloon and Mela.
  • Hong Kong Dub: This is one of many noticeable issues in the show. Sometimes the dialogue doesn’t begin or end at the same time as the characters’ mouth movements, and sometimes they say something without even opening their mouth at all.
  • Human Ladder: More like "Animal Ladder". In the episode "Heads Up!", Zull and Gort form some variation of a ladder to cross the huge hurdle.
  • Informed Flaw: Ava being sent away by Eva is treated as a horrible event that must be fixed. Despite this, everybody in Pocketville seems to be doing just okay, considering their own monarch is missing and her Evil Twin is rapidly gaining power.
  • Inter Species Romance: Ava and Wallace's friendship grew to be this, especially when they both share a kiss (even though dogs and cats in real life can't move their lips independently). However, their romance did not last for long in the final episode.
  • Jerk With A Heart Of Jerk: Eva told Ava that she is this, despite it being too unrealistic.
  • Jerkass: Eva and her lackeys in a nutshell.
  • Karmic Rape: This is what happened to Eva: she wanted the Friendship Heart to herself and become the new monarch of the Pocket Kingdom so badly, and then she ended up in her sister Ava’s place as the Pet Buster’s new prisoner.
  • Keep It Foreign: This is the case with a lot of foreign dubs of the series. Many dubs such as French, Spanish, and Chinese use the English title of the show with the exception of Italian, which obviously uses “Cuccioli Cerca Amici”.
  • Knight of Cerebus: The Pet Buster. Although Eva caused many problems in Pocketville already, this man caused even more things to take a dark turn in this saccharine series.
  • Land of One City: Pocketville. Sometimes Pocketville is said to be the entire kingdom instead of the actual Pocket Kingdom.
  • Limited Wardrobe: Averted with Kate, though she only has five different kinds of outfits she wears throughout the show. Played straight with the rest of the characters, including Kate's parents.
  • Lip Lock: The UK dub is terrible with this.
  • Magic Mirror: In the second episode, the Royal Guards use a handheld mirror to keep an eye on Kate and Magic while they were in a separate room from them.
  • Mass "Oh, Crap!": All the pets’ reactions when Ava accidentally gets teleported to the Big City.
  • Meaningful Name: Many of the characters happen to have this.
    • Ava’s original name “Ami” means “friend” in French, and she happens to be in charge of the Friendship Ceremony and the former bearer of the Friendship Heart.
    • Magic was named by his owner Kate after she explains that “magical things have happened” ever since she teleported to Pocketville.
    • Mela means “apple” in Italian.
    • Eva is a female given name, but it could also refer to how the character is “evil”.
  • Merchandise-Driven: The series is based on several animal themed "...in My Pocket" lines of toysnote .
  • Missing Mom: Kate's mother Maria has only made appearances in four episodes, but her absence is because of her work being located in a faraway location prior to the final episode.
  • Moral Myopia: In "Operation Princess" Ami objects to stealing a mook's keys to rescue Ava because stealing is wrong. However, it's apparently okay to take his keys if he accidentally leaves them on a counter and you return them after using them to break in.
  • Mood Whiplash: A lot of episodes end with Kate and Magic joyfully uniting a pet and a human child, and everybody in Pocketville cheering... then immediately cutting to Ava scared and alone in the human world... then the happy and upbeat outro music plays.
  • Multi-Part Episode: A few of the Season 1 episodes are part of a two-parter, but all of the Season 2 episodes make up 13 two-parters.
  • My God, What Have I Done?: Kate has this moment after she attempts to free Ava from the abusive shelter the Pet Buster owns...and gets caught by her own father of all people...and gets grounded.
  • National Animal Stereotypes:
    • Played straight with Koty, as he is a koala who speaks with an Australian accent.
    • However, it is averted with the bald eagles that make up the Winged Guards. Theirs is straight up flipped over: when someone would expect them to speak with grandiose American accents, they instead all speak in over-the-top British accents.
  • Never Say "Die": Somewhat subverted, as the characters don't use the words "dead" or "death" in the literal tense. Instead they use them metaphorically, such as "You scared me half to death!" or something about the environment being dead (as in "barren" or "empty").
  • Never Trust a Trailer: In the prototype trailer of the show, the Dalmatian is sent to Kate, and Magic already wore a copy of Ava’s collar. However, in the actual show, Magic obtains the collar after Ava disappears, and the Dalmatian is sent to a different girl.
  • Nightmare Sequence: Kate has a nightmare about Eva capturing her and Magic via a net trap and stealing the Friendship Heart from herself.
  • No Name Given: The bear chef of the Bear Inn, the Dalmatian seen in the first episode, the Yorkshire Terrier choreographer, etc.
  • Obviously Evil: Eva. Just watch her hostile mannerism in the first episode, and you won't be fooled into thinking she's not the main antagonist.
  • Oh, Crap!: When Ava suddenly sees Zull running up behind her in the first episode of the series, and when she sees him breaking the Friendship Heart in half.
  • One-Word Title: "Frisbee", "Patience", and "Nearly!"
  • Only the Pure of Heart: This is Exactly What It Says on the Tin for Pocketville when it comes to outsiders (visitors from another dimension, to be exact) calling out to their denizens.
  • Open the Iris: Multiple characters have done this when in a state of surprise or terror, especially Ava.
    • However, there is one scene in the first episode where at first Ava tries to make her pupils narrow, but then they widen to the point Ava is making Puppy-Dog Eyes.
  • Polar Opposite Twins: Ava is kind and gentle, while Eva is cruel and rough. Ava is also a bright brown-pointed Siamese cat, while Eva is a dark gray-pointed one.
  • Pounds Are Animal Prisons: The setting of the Pet Buster’s house, which appears to be some sort of pound that stores all the dogs and cats he finds on the streets, gives off a prison-like vibe, at least to Ava. Just look at all those iron bars.
  • The Power of Friendship: It's blatantly obvious in the Friendship Heart.
  • Precious Puppies: Again, when the Limited Animation doesn't create any unpleasant images.
  • Princess Classic: Ava in general.
  • Princesses Rule: Ava, as she is the ruler of the Pocket Kingdom. There has been no mention of her parents and she is never referred to as “Queen Ava” due to unknown reasons.note  In one episode, she is only referred to once as “Your Majesty” by Magic, which is how someone would address a king or queen instead of a prince or princess, and the Dalmatian in the first episode addresses Ava as “Your Royal Princess” (Princes/Princesses are traditionally addressed as “Your Royal Highness”).
  • The Queen's Latin: In the UK dub, the Pocket Kingdom denizens all speak with different kinds of accents of the British Isles.
  • Quirky Town: Pocketville is literally one.
  • Real-Place Background: Although the Big City is a fictional city (though it is inspired by the real-life New York City), the city of Tuscany, which is located in Italy, is mentioned in the show.
  • Reasonable Authority Figure: Ava. She is the monarch of the Pocket Kingdom and she presents Kate and Magic with an award after rescuing her: the Friendship Heart itself, since she now has a new jewel of her own called the Ocean of Friendship.
  • Ridiculously Cute Critter: Every animal in Pocketville is one. Not even the villains can help but be adorable.
  • Rule of Cute: Same as above.
  • Same Language Dub: An odd case in that there are three English dubs. One is overall more faithful to the Italian version but has more stilted acting (relatively speaking - neither dub is exactly Oscar material) and some questionable voice choices, while the other two dubs (one has its cast completely speak with British accents while the other has some characters having American ones) are a bit looser with the translation (see Dub Name Change) but has slightly better acting and better voices for most of the characters.
  • Sanity Slippage: Eva seems to be pretty insane when she’s doing her evil deeds, almost always having a sinister smile and such.
  • Schizo Tech: Even though Pocketville looks quite rustic and a bit baroque, there are many modern things there such as a motorboat, modern medicine, electric lights, and other aspects relating to The New '10s.
  • Sdrawkcab Name: Ima is backwards for Ami and Gort is backwards for "trog."note 
  • Shout-Out:
    • The scene in the episode “Finally Free: Part 2” when the Pet Buster breaks into Kate’s house looks like something straight out of Home Alone.
    • The group of Eva, Zull, and Gort draws parallels to Diesel 10 and his lackeys Splatter and Dodge from Thomas and the Magic Railroad.
  • Speaks Fluent Animal: Kate can speak to animals as long as she wears the Friendship Heart.
  • Speech-Impaired Animal: All the Pocketville residents are capable of human speech as long as the Friendship Heart is worn.
  • Spikes of Villainy: Eva, Zull, Gort, and Krakia all wear collars adorned with spikes.
  • Sugar Bowl: Although the villains have some seriously dark motifs, the show overall is very bright and colorful.
  • Swamps Are Evil: The Ever Grey Swamp is known to be a dark, dreary, mucky place, and serves as a hideout for Eva and her lackeys.
  • Terrible Trio: Eva, Zull, and Gort were briefly this until Krakia joins them.
  • Token Human: Kate, if she's in Pocketville.
  • Toyless Toyline Character: Kate is the only human character who has a doll made of her.
    • Also, many of the minor characters such as Steel Wool, Holiday, the gift shop hens, Doctor Schwartzer, and the Puppy Trotters do not have toys made of them.
  • Trapped in Another World: This is what happened to Ava. After a mishap happened at the Magic Fountain, she was accidentally teleported to the Big City with no magic to get her back.
  • Two Shorts: Originally produced as a 15-minute series, this is how it aired on TV in the United States.
  • Unholy Ground: The Valley of No-One is the place where Eva performs the Unfriendliness Ritual, and it is said that not many are brave enough to approach said area.
  • Vague Age: The show does not state the ages of the characters, but they are implied by some fans.
    • Since Kate seems like she is attending some sort of private school (because uniforms) with tween-age classmates, she is implied to be 12, which means that she would probably be 11 prior to the events of the Season 2 premiere.
    • Although animals age differently, Ava and the Royal Guards are implied to be around young-adult aged because of their occupations and adult voices.
    • The Chosen Pets' age range would be from tween to young adult, depending on their voices and jobs they had prior to being sent to their rightful owners.
  • Vile Villain, Saccharine Show: This show, main setting, and main protagonists themselves are very lively, bright, and colorful, but when it came to the villains, especially the Pet Buster, things make a dark turn.
  • We Will Meet Again: Eva after her plan is foiled by her numbskull lackeys.
  • What Happened to the Mouse?: There was no mention of what happened to Krakia after her final appearance, no mention of or reason why Eva came to be evil and jealous of Ava, and no mention of what happened to Wallace after the Pet Buster attacked him while trying to get to Ava in the final episode of the series.
  • Year Inside, Hour Outside: In the second episode, William mentions that time is different in the Pocket Kingdom, which could mean that one year there may be equal to one week in Kate’s dimension. However, it may or may not have been retconned.

Alternative Title(s): Puppy In My Pocket, Puppy In My Pocket Pocketville

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