It appears that The Reveal is being set up... but there's no reveal in the end.
Can be either frustrating or hilarious, depending on how badly the viewer wants the reveal, and how far the viewer was strung along expecting it.
If The Reveal is canceled because the revealer suddenly dies, it's His Name Is.... If the character about to make the reveal is interrupted by some external incident before he could talk, it's a Moment Killer.
A Sound-Effect Bleep can be used to create an Unreveal. Another weapon in the Unreveal arsenal is the end-of-episode cutoff.
A special case of Un-Reveal is when we think that the info withheld in an Unreveal earlier in the episode is finally going to be revealed now... only we're frustrated again.
A last type of Unreveal is the "you know the rest" gag: A character is giving historical information to another character, and ends by saying "you know the rest," even though the viewer does not. Usually done for comedic effect, since it's a good way to create outrageous Backstory without having to make it fit continuity. If this becomes a Running Gag, it's the Noodle Incident.
What should be noted is this trope does not apply if something is simply never revealed to the audience, or is teased about being revealed only to be truly revealed later on. If something isn't revealed, it's simply not revealed. An Unreveal is when it seems that crucial detail the characters and audience has been longing for is finally going to be shown, only for it to turn out to be a giant tease (for example, a character who always wears a mask finally takes off their mask, only for it to turn out they wear a mask under their first mask. If they simply never take off the mask, that is not an Unreveal.)
May come in a combo with a Cliffhanger, for greater effect. The reveal is set up to finally take place, and the episode ends: come back tomorrow to see what happens now! And, when the episode starts the next day, there is no reveal after all.
See also Unreveal Angle, Missing the Good Stuff, Riddle for the Ages. Regularly used to add fuel to a Driving Question. Contrast Emerging from the Shadows. Not to Be Confused with Everybody Knew Already, which is when a character thinks they're making a reveal, but the other characters already knew. Also don't confuse with The Un-Twist, unless you expected The Unreveal to be subverted.
Because of the nature of this trope, spoilers ahoy, both marked and unmarked.
- Old Jungle Saying: He who sees The Phantom's face unmasked will die a horrible death. In nearly 70 years of publishing, the only ones who've seen it and lived have been his family and associated hangers-on.
- Used in this◊ comic strip of Calvin and Hobbes. Calvin's show-and-tell, in which he neither showed nor told. Given that it's Calvin, he probably did not in fact have anything, and this was his way of getting out of it.
- Frequently done in Footrot Flats. Whenever anyone is about to say the Dog's first name, the dog actively prevents it from being said or revealed in any way.
- Pearls Before Swine:
- A gag on how The Sopranos ended.
Rat: I can't believe it... all this time has passed and I still can't get over the Sopranos ending... how the screen just went black...
Goat: Wow, you should have said something...I'm personal friends with the writer David Chase. Matter of fact, he's here now.
Rat: OH MY GOD! DAVID CHASE! I CAN'T BELIEVE IT! YOU'VE GOT TO TELL ME WHAT HAPPENS! PLEASE PLEASE PLEASE PLEASE PLEASE!
David Chase: Hahaha...No problem...Well, after the fellow in the "Members Only" jacket makes that turn to the restroom, he—
(the next panel is almost completely covered by a black smudge)
Stephen Pastis: (looking at the comic) Heckuva time for an ink spill.
Rat: (very pissed off) I'M... GONNA... KILL... YOU...
- Another strip has a very similar joke.
A Croc: Hullo, zeeba neighba... How is you?
Zebra: You know, I've been wanting to ask you this for a while. What is that stupid accent you guys have?
A Croc: Oh... You not know? We is speaking [word whited out]
Stephan Pastis: (looking at the comic) Stupid liquid paper.
- A gag on how The Sopranos ended.
- Beetle Bailey: Sarge and the Captain once conspire to see Beetle's eyes by scaring him so that his hat will jump off. When they do, it turns out he's wearing shades underneath.
- The wise man from Hägar the Horrible is seen sitting on his mountaintop meditating when he suddenly has a revelation. He announces "I've got it! The meaning of life is.." He's interrupted by a buzzer from the sky and a voice that says "I'm sorry, your answer must be phrased in the form of a question."
- One short story from Nodwick had the party try to reclaim the scroll of "That Which Man Was Not Meant To Know" (on pain of causing the reader's head to explode), which was taken by the sorceress She-Who-Must-Be-Obeyed. Piffany convinces her that women can know the secret just fine, so she reads it. We're never shown what it is, but it causes the sorceress to burst out laughing, and she can hardly look at a man again without cracking up, now that she knows. (Piffany points out that it's "something they're sensitive about".)
- In this promotional comic strip◊ for Punch-Out!! Wii, Piston Hondo is practicing Zen meditation when he is hit with a realization of what the ultimate key to victory is. However, just before he can say it, he winces in pain, as his legs are numb from meditating for so long.
- We have this with a Kill la Kill fic, titled Asuka, in which it was never made clear if its either Ryuuko or Satsuki who's terminally ill and nicknamed "Asuka" or which of the sisters was narrating and, after "Asuka" dies of her illness, we still never find out who's who, let alone how old she was. The fact that 'Asuka" is never called by her real name, if she's referred to by such, in the narration doesn't help this.
- In The Captain of the Virtual Console, despite catching a Dugtrio, Red and Gancena never find out what its body looks like.
- The Fairy Godfather and Lady Delphine are original characters in the Contractually Obligated Chaos series. Beetlejuice and Lydia meet them independently of one another, but eventually discover that they are longtime acquaintances who apparently enjoy playing Monopoly together. However, it's never revealed just how they met or why they play that game - nor is it likely to ever be revealed, because the author says that they won't even tell her.
- It hasn't been revealed (yet) how Verity Carter from The Conversion Bureau: The Other Side of the Spectrum was ponified without becoming a Technically Living Zombie and Extreme Doormat. Other stories have been incredibly tight-lipped about whatever it was that ponified her, to the point of it almost becoming a Running Gag.
- In Children of Time, Dr. Kit Bennett appears to know the Tenth Doctor, Sherlock Holmes, and Dr. John Watson in their futures. At the end of her introductory episode, she shows the Doctor a locket that seems to tell him exactly who she is, but Holmes and Watson are left in the dark... and so are the readers.
- The Naruto one-shot Family Resemblance is about Naruto, Sasuke, Hinata, and Sakura arguing about whom a newborn Sarada looks like. When Sasuke tries to give his opinion, he stops himself mid-sentence. It's unclear if Sasuke thinks Sarada looks like his brother Itachi or his mother Mikoto.
- The Great Starship Battle ends abruptly without revealing who the "mysterious benefactor" is.
- The Hate Game never reveals why America is mad at England, and everyone England asks has no idea why either. Though America does explain why at the end, he does so while eating, causing England (and the audience) to be unable to understand what he's saying.
- The first half of the RWBY / Star Wars crossover fic Jaune Arc, Lord of Hunger teases the possibility of learning Darth Nihilus's real name by having Nihilus's spirit censor any mention of his original name in the flashbacks that Jaune sees while Dreaming of Times Gone By. In the chapter "Gnawing", it seems that Nihilus is finally about to do a Given Name Reveal during a flashback where he's introducing himself to Darth Traya... only for Traya to cut him off at the last second and tell him that she doesn't care about his former identity.
Nihilus: My… name is…
Darth Traya: No. Who you were is irrelevant. That person died on Malachor, another unknown casualty in a war that killed millions.
- In My Dream Is Yours, neither the correct recurring dreams nor the swapped recurring dreams of Olive, Otto, Oprah and Oscar while sick with Dream-Transfer-itis are never revealed. Oscar's correct dream just has something to do with the Star Trek: The Original Series episode "The Gamesters of Triskelion".
- Naru-Hina Chronicles: Kakashi doesn't wear a mask in Chapter 44. However, his face is always obscured. In one panel, it's hidden by a menu he's reading. In another, it's hidden by a waiter's arm.
- In Patterns of the Past, Olesya's life after retiring from Odd Squad and promoting Oprah in her place is never mentioned in dialogue. It's just in passing as part of the conversation that the two girls hold as they catch up on their lives.
- Profesor Layton Vs Jack The Raper does this with Jack The Raper at one point, where his Face Framed in Shadow is revealed, except the characters don't recognize it.
- Episode 2 of Sonic Destruction has no less than two instances of a build-up to important information going nowhere.
- After Silver reveals that he's actually Shadow, Knuckles asks how that can be possible. Silver gives his backstory, which involves him being the prince of Soleanna, with Gerald as his father and the king, and the king and queen of another country dying in a meteorite crash when he was visiting. And before he can get to anything resembling a point, he just says that he doesn't want to talk about it anymore.
- After Shadow tells Rouge about the Harbingers being a Dark Gaia-worshipping cult from the Middle Ages, Rouge asks for further elaboration. Shadow's reply? "I dunno, that's all it says."
- Similarly to the Disgaea example below, we never find out just what were in the photos Rainbow Dash was being blackmailed with in Turnabout Storm.
- Shego's real name isn't revealed in The Touch of Green Fire or its two sequels. It's only hinted that it begins with an "s" but isn't "Shannon".
- Dipper Pines' given name has been revealed internally several times in Universe Falls, but only in circumstances where the reader doesn't get to learn it (such as in "Forever Alone", when Steven and Dipper learn they can read each other's minds while fused into "Stepper"). The audience doesn't learn his real name until "Theory of Weirdness", when he reveals to Stanford (in a scene based on Gravity Falls: Journal 3) that it's Mason.
- Who We Are is centered around Twilight and the other Mane Six learning that one of them (besides Twilight) has been a changeling the whole time. Halfway through, it becomes apparent that the real point is that, after everything they have gone through together, their personalities and friendships are completely genuine, and when Twilight is finally able to unmask the changeling, she refuses to look and so does everypony else. The changeling reveals herself to the others of her own volition later, and the others reaffirm their love and acceptance, but the narration does not display who she is.
- In chapter 54 of There's More Magic Out There, Mylene starts to mentions to the others that Ivan is magical like the rest of the main cast. Though before she could clarify what he is, Juleka under the influence of expired fae food, exposes the Mystery Gang to the brainwashed staff at KidsTv while trying to call Rose and letting go of the invisibility charm Alix made.
- Big Hero 6: What really caused the fire that set the second act into high gear? Callaghan or something else? We never find out.
- Played for Laughs in The Emperor's New Groove:
Kuzco: No! It can't be! How did you get back here before us?
Yzma: ...how did we, Kronk?
Kronk: Well, ya got me. (pulls up a chart of the preceding chase scene) By all accounts, it doesn't make sense.
Yzma: Oh well. Back to business!
- Kung Fu Panda:
- In a hilarious moment, just before the final fight with Tai Lung, Po is given a pep talk from his adoptive father — and just when it seems Mr. Ping is about to admit that the panda is not his biological son (presumably to suggest he doesn't have to limit himself to a future in noodle-making), he instead reveals the secret ingredient of his special recipe. To clarify: the panda's adoptive father is a goose. However, in the sequel, Po trying to figure out how and why his birth parents abandoned him becomes one of the twin engines driving the story.
- From the same movie we have the Wu-Shi finger hold. When it's first demonstrated, we don't find out what happens when the user flexes their pinkie; all we know is that Po is terrified of the move. In the movie's climax Po uses the move on Tai-Lung (who, despite being a formerly unstoppable badass, is similarly frightened of the move and claims it is impossible for Po to pull off), and it looks like we're going to be getting answers...then the camera cuts away into the distance and all we see is a massive pulse of golden...something. When next we cut back, Tai Lung is nowhere to be seen. In the third movie, it turns out that it sends someone to the spirit realm.
- In Lady and the Tramp, there's a running gag in which Trusty the Bloodhound is about to mention some sage-like advice his grandfather Old Reliable used to give him, only to be told that he's already told it to the main characters some time before. At the very end, when he's about to tell it to Lady and the Tramp's puppies, he realizes that he's completely forgotten what Old Reliable said to him now, so we the audience never learn what the advice was.
- The Little Mermaid (1989): Whatever reason why King Triton sees humans as "barbarians" and forbids merpeople from going above water. This is answered in the semi-canon third film: he hates humans because his wife was accidentally killed by a ship.
- The bulk of Meet the Robinsons has Lewis searching for his biological mother. He never finds out what happened to her beyond his abandonment. Of course, this doesn't really matter because he gets adopted in the end.
- In Monsters vs. Aliens, evil alien Gallaxhar begins his backstory while being cloned, but the copy-machine cloning process frequently interrupts him during all the meaningful parts. He ends with, "But I've told you too much already!", drawing a confused look from Susan.
- Phantom Boy: Multiple times the audience is set up to hear how The Face's face came to look like a Picasso painting, only for it to be foiled. It happens one last time at the end.
- The carriage at the end of Robin Hood (1973). For some reason, they never show who or what was pulling it in the first place given the fact that everyone in this version is an anthropomorphic animal…
- One of The Twelve Tasks of Asterix from the movie of the same name is to venture in the Cave of the Beast, supposedly some horrific creature. We never get to see or hear it at any time, and it's implied that Obelix ate it.
- In Encanto, we are never given a concrete explanation for why Mirabel wasn't given a gift.
- In his 1956 novelty hit, Jim Lowe never does find out what's going on behind "The Green Door". Neither do we.
- The 1965 song Night Of The Phantom by Larry And The Blue Notes tells a story about a couple on a stroll one night when a masked figure appears and tries to attack the couple with a knife. Unexpectedly, the mysterious figure eventually just runs away leaves the couple to wonder why he attacked them and what made him leave, though it is implied he's just a rowdy kid playing pranks.
Then something happened to him, he had a funny glareHe turned away, I could almost smell death in the airThankful [as] I am, I'll never know to this dayWhat made him turn and slowly walk away//
- Similarly, in Tom Waits's "What's He Building In There?" from Mule Variations we never find out what he's, well, building in there. It's sort of the point, because the song is about suburban paranoia. He asserts "we have a right to know", but in fact we don't.
- Faith No More's song "Epic" repeatedly refers to "it" without ever explaining what "it" is.
- What is it? It is it!
- In "Fillmore Jive" by Pavement, the song cuts off before Stephen Malkmus ever tells us what their throats are filled with. Either that or they're filled with an A bass note.
- "The Mariner's Revenge Song," by The Decemberists ends with the eponymous Mariner telling the target of his revenge "now lean in close/and I will whisper the last words you'll hear". Although the music goes on for another minute, there are no more lyrics to the song, leading the Mariner's final words to his victim unknown. However, the notes that play here are the same ones that played earlier in the song when the Mariner's mother tells him as her dying wish to exact vengeance on the man, so presumably he just repeated that.
- In one of the promotional videos for Nightwish's album Human. :II: Nature, Troy Donockley claims that the song "Harvest" contains the secret to the whole album and is about to explain what it is... when somebody offscreen tells him to put a mask on because of the COVID-19 pandemic. After that, you can't understand a thing he says for the rest of the video. Well played, Troy...
- A "Pigs in Space" skit on The Muppet Show features the Swinetrek approaching the edge of the Universe, beyond which lies The Meaning of Life. Unfortunately, it's interrupted by a Muppet News Flash to announce that they're close to discovering The Meaning of Life. When we return to the sketch it's over, and the crew missed it as well (it was lunchtime, and apparently swill stroganoff is more important than the Meaning of Life). The narrator then reveals that he saw it, but when pressed further he chants, "I know something you don't know!"
- Another Muppet Show episode featured Fozzie performing the world-famous "Banana Sketch" by legendary writer Gags Beasley. Kermit's never heard of it (to the amusement of his co-stars), and when he prompts Fozzie and guest star Sandy Duncan to perform it, they start laughing and can't collect themselves to tell the joke, leaving the audience just as much in the dark.
- On I'm Sorry I Haven't a Clue, there's a round called Closed Quotes. The chairman says the beginning of a quote, the panellists finish it in a humorous way, and the chairman reveals the real answer. At least once, Chairman Humph has neglected to give the answers because they're too boring, at one point just saying "Sod the answer, buy the book". On another occasion, after not bothering with the real answers for several questions, he said "The producer's just told me I should read out the real answers if they're funny. That's what I've been doing!"
- And of course there are the rules to Mornington Crescent. Though they can be found in these days of the internet, it is considered bad form just to let anybody know.
- Opie & Anthony sometimes have a tendency to discuss various top-10 or top-20 lists... but decline to state what number 1 on that list is (either tossing it to the side and going on to something else or cutting to commercial).
- Jon Dore has an Overly-Long Gag where he starts telling a joke, but forgets the punchline. After trying to remember it for several minutes with no luck, he tells the audience that he likes to record his sets on tape to listen to later, and he just so happens to have one with him, so he'll just play that into the microphone for everyone. He skips through the tape until he reaches the joke... and then Recording!Jon also forgets the punchline... and pulls out his own tape recorder. The Jon on this recording actually starts into the punchline... and then Live!Jon's tape craps out and becomes unintelligible static, much to his frustration.
- Several Artix Entertainment games have an NPC named Galanoth, an Author Avatar for a member of the dev. team. Galanoth almost constantly wears a helmet that obscures much of his face, and the players never get to see just what he looks like without his helmet on. A running gag seen frequently throughout each of the games is to have his face obscured by something else, like a temporary replacement mask or something in the foreground, or for Gal to be offscreen entirely when his helmet is off, but at least one event in DragonFable had a more traditional Unreveal, with a setup.
- In The Stranger's Dream in Bastion, all you learn is that Rucks once wrote an alphabet book.
- In the Command & Conquer series... hope you weren't expecting Tiberian Twilight to actually answer any of the big questions from the series. All the game reveals is that Kane is an alien, and a very old one, which the previous game had blatantly alluded to anyhow.
- Disgaea: Hour of Darkness Episode 5 starts off with a photo being mailed to Laharl as part of a blackmail. Apparently, it shows Laharl in an embarrassing situation (take Flonne and Etna's words for it) and Laharl is mortified at the possibility of the photo being spread all over the Netherworld. We never know exactly what was in the picture.
- The Elder Scrolls:
- The Night Mother is a mysterious figure who leads the Dark Brotherhood, an illegal assassins guild whose members typically take a sadistic glee in killing and who practice a Religion of Evil, worshiping the "Dread Father" Sithis, the primordial "Is-Not" antithesis of creation. Despite making four appearances in four different games in the series, as well as mentions in in-game books, we still aren't completely sure who or what she is. (There have been a few hints dropped, but so far, not enough to piece together anything close to a complete picture.)
- Several plot points of the main quest fall into this. To note, something happened 4000 years ago which caused the Dwemer to disappear, Nerevar to die, and the Tribunal (and Dagoth Ur) to achieve godhood. Speaking with those who know much about the situation, including the last living Dwemer, mortals who've spent their lives researching, and even a few of the deities involved leads to Rashomon style contradictory accounts from all of the parties. While there is enough evidence to form some decent theories, the game ends without revealing the truth.
- Is the Player Character really the reincarnation of Nerevar and The Chosen One of prophecy? Or is he/she merely a convenient pawn of Azura? Or has the Player Character, by fulfilling the conditions in the prophecy, become the Nerevarine? Again, no definitive answer is ever given.
- In The Force Unleashed II, you keep on being tugged back and forth between whether this Starkiller is the real one or a clone. You never get a straight answer.
- Several times throughout Half-Life 2, various characters seem to fully assume that Gordon is clued up on everything that is going on in the world, and make constant references to wars, characters and events that you have no explanation of. You can eventually piece together some of the info from newspaper clippings on various notice boards or listening to Dr. Breen's interminable speeches, but the game is pretty obtuse. It's not until Episode One that you lean the fairly basic fact that twenty years have passed since the events of the original Half-Life, for example.
- Master Chief takes off his helmet at the end of Halo: Combat Evolved just in time for the cockpit of his ship to obscure his face as the camera pans upwards. However, in the PC version it's possible to take control of the camera. Leaving it in the ship results in MC revealing his head to be graphically represented with another helmet, like this.
- The opening cutscene of Halo 2 plays this a similar way — Master Chief, who has just finished suiting up, picks up his helmet and puts it on as the camera pans upwards from his chest — just not fast enough to catch a glimpse of his face.
- The Halo 3 Starry Night trailer features a first-person view of an unmasked Chief reaching for his helmet. Fans went over stills with a fine-toothed comb, hoping to catch the Chief's face reflected in the visor, but the helmet is tilted at just the wrong angle to see anything.
- At the end of Halo 4, the Chief gets his armor removed, and just as his helmet is taken off, as per tradition, the scene goes black. Halfway averted in the Legendary ending, where the area around his eyes is shown (though the eyes themselves are mostly shadowed out).
- During the Last Stand in the epilogue of Halo: Reach, Noble Six discards his/her damaged helmet, but his/her head remains out of view.
- The Happyhills Homicide: The Clown is never unmasked in the present, so his appearance remains a mystery.
- In Hector: Badge of Carnage's first episode the main character poses as the middleman in a shady deal, where something called the "Thing" is exchanged for a suitcase of money. Hector doesn't know what the "Thing" is, and as he has to keep up his cover he can't ask the gang members he is conducting the deal with about the details, forcing him to improvise his way through the deal, eventually convincing the crooks that they can pick up the "Thing" at an appointed location later. In the second episode Hector's partner, Lambert, meets the actual middleman from the deal, but he is just as ambiguous about what the "Thing" is, so Lambert quickly gives up asking.
- Nintendo Power's Howard and Nester comic series usually gives you straight hints and tips on one of the latest games that month. For the Startropics comic, they spent the comic building up to how to submerge Sub-C. While Nester is screwing around trying to get the submarine to go underwater, Howard Phillips explores a cave and finds a note within a bottle. He comes back out saying he found the code to submerge Sub-C, only to find that Nester used a six-inch drill with a carbide tip to sink the ship. Note that the code itself was not actually revealed through all of this. The answer is 747, if you were wondering.
- In Kingdom Hearts, Mickey Mouse is never seen properly. His voice is heard a few times, but even in the final cutscene you can only see his silhouette before he locks himself behind the Door to Darkness. And we never find out how he got out!
- There's actually a behind the scenes reason for that. One of Disney's rules they set for Square was that Mickey Mouse could not be featured prominently in the game, as they didn't want the game to piggyback off his popularity. They could show him, at most as a quick cameo for a few seconds. Square got around that by making him the "King" who Donald and Goofy are searching for, but never manage to catch up to until the very end of the game, where he is still in shadow except for one brief (i.e. the cameo) moment where he turns and you can see his face. It works too, because even though the "King" is obviously Mickey (personal seal is the Mouse symbol, Minnie is his queen and Donald, Goofy and Daisy are his court) his name is never mentioned and he never shows up until that one scene. If Disney was mad about Square playing around with their rule they never said as much, because KH was such a massive success they gave Square unrestricted access to Mickey from that point onwards, hence Mickey becoming a major player in later games.
- This is ultimately subverted in Kingdom Hearts 0.2: Birth by Sleep -A fragmentary passage-, which shows what Mickey was doing in the Realm of Darkness, and how he got behind that door.
- In the original Kingdom Hearts: Chain of Memories, Zexion was The Unfought, with not even as much as his weapon being revealed. There's a room in the final world of Kingdom Hearts II that displays the weapons of each Organization XIII member... except for Zexion's, as his stand is broken. Eventually subverted in Re: Chain of Memories, which gave him a proper boss fight.
- In the final scenes of Kingdom Hearts χ Back Cover, the Master of Masters entrusts Luxu with a mysterious black box engraved with the words "X Super", warning him that he must carry it with him and never open it. To assuage Luxu's curiosity, the Master of Masters reluctantly agrees to tell him what's in the box, but naturally the audience doesn't get to hear it; all we get is Luxu's shocked reaction and the Master of Masters mischievously responding to Luxu's confused questions with "You'll see."
- The Re:Mind DLC of Kingdom Hearts III teases at the Master of Master's real name in a flashback seventy-five years before the game takes place. Young Master Xehanort outright asks what is name is, but all the Master of Master's says is "My name is-" with the name itself the subject of Plot-Based Voice Cancellation. And judging from Xehanort's expression, whatever the name is, it looks like he's heard it before.
- Knights of the Old Republic II: The Sith Lords:
- The build-up to what happened to Revan, or for that matter what exactly he saw that was such a threat he had to abandon everything and everyone he loved, ends on a less-than-satisfying note either resulting from or aided by a rushed release and an unfinished end game. The fate of Revan (and the Exile) are finally revealed in the backstory to Star Wars: The Old Republic. They died fighting the Sith Empire in the Unknown Regions.
- The Old Republic eventually revealed that Revan was in fact alive and had been trapped in stasis by the Sith Emperor
- After defeating Darth Nihilus, you get the option to remove his mask or let one of your companions do it. If you do it yourself, his cloak simply collapses, revealing nothing beneath, implying that Nihilus' physical body has long corroded. If your companion does it, the body remains, but his face is hidden by Scenery Censor. If asked, your companion will say that Nihilus looked like "A man. Nothing more."
- The game utilized this trope in the final confrontation with Kreia / Darth Traya. The notes for their voice actor in the script even explicitly spelled out the lack of a Luke, I Am Your Father moment.
- The build-up to what happened to Revan, or for that matter what exactly he saw that was such a threat he had to abandon everything and everyone he loved, ends on a less-than-satisfying note either resulting from or aided by a rushed release and an unfinished end game. The fate of Revan (and the Exile) are finally revealed in the backstory to Star Wars: The Old Republic. They died fighting the Sith Empire in the Unknown Regions.
- The Legend of Zelda: A Link to the Past: We never do learn exactly what Link wishes when he touches the Triforce. Clearly it involves restoring Hyrule to its former glory, but it would have been kind of neat to see his actual choice of words.
- In Loom, even the other characters in the game are curious as to what a Weaver's face looks like, despite the rumors that to gaze upon one means death. However, when one character finally looks under Bobbin's hood for himself, the camera cuts away to another location. Screaming is heard in the background, and when the camera returns, Bobbin is re-hooded and the other character is simply gone. The expert mode of the game reveals the character's fate, but hides Bobbin's actual face behind glowing light. Interestingly, Bobbin's dialogue in the original game implies that the answer as to what lies beneath his hood may be "Nothing." The re-released version removed this line.
- The same thing as in the Halo ending happens in Mass Effect 2, when Tali takes off her helmet. People have made so many speculations about what Quarians look without their suits, that the designers decided that nothing they could come up with would really do it justice. Which, considering the reaction to the reveal in Mass Effect 3, was correct.
- The Mega Man X series is confirmed to take place after the Mega Man (Classic) series, but the moment one starts to transition to the other has never been officially shown. When Dr. Wily "took over" the official Mega Man Twitter to hold a Q&A session, one fan attempted to get an answer to this by asking him what "Zero" is. His response?
- Otter Island: In both endings, it's never explained what the creature is. In the bad ending Connor is dead while in the the good ending he survives but refuses to tell his friends anything, merely saying it's "old family stuff". It's also never explained why the creature has emerged now, as Connor states it usually doesn't appear until autumn.
- Follow the right path in Planescape: Torment, and the Nameless One can remember his first life, shrug the grip of his own torment off from his soul, and learn his name. For the player, just knowing that he has one will have to do, well that and the 2 million experience that comes with it.
Suddenly, through the torrent of regrets, you feel the first incarnation again. His hand, invisible and weightless, is upon your shoulder, steadying you. He doesn't speak, but with his touch, you suddenly remember your name... and it is such a simple thing, not at all what you thought it might be, and you feel yourself suddenly comforted.
- In a similar way, you never find out exactly what it was you did that lead you to seeking immortality. Depending on interpretation, if you see finding out what you did as being the important part, you might possibly be missing the point...
- There are a few hints that suggest it was to win time - the First Incarnation's crimes were so great, he wouldn't possibly have been able to atone in just one lifetime, and would have gotten stuck in the Blood War forever but it's still never revealed what they were. Of course, it's also pointed out that even if it hadn't backfired, it wouldn't have worked.
- Also, the repeated question, "What can change the nature of a man?" You get to answer it yourself, but whether it's the right answer is anyone's guess. Possibly the best and most thematic answer is that anything can change the nature of a man, as long as you believe in it.
- Diglett and Dugtrio are specifically programmed within the Pokémon games to have animations that avoid or get around situations where they would have to appear fully above ground, thus revealing what they look like underneath the ground. Things like going either underground instead of jumping or simply refusing to jump within the Pokéathlon, running between bushes within the Poké Transfer capture minigame instead of jumping between them like the other Pokémon, be the only Pokémon to fade into the battlefield instead of dropping onto the ground within the Generation V games, etc. Even within the 3D games (including the sixth generation), this trope applies — if they somehow managed to either perform moves that involves them soaring into the air or get hit by moves that lift them up into the air, only the visible part of their body goes into the air. That, and also the rubble by their neck (or whatever part of their body that's supposed to be), as if said rubble's part of their body. They can learn several claw based moves, hinting that they at least have front limbs, but these are never shown, even when they use the moves. Pokémon Mystery Dungeon: Rescue Team has a Diglett claim he's so happy it "feels like his feet are walking on air", leading to other characters to mentally express shock or confusion about it even HAVING feet. The fans has made numerous depictions of what they might possibly look like, including a infamous drawing of Dugtrio being three muscular men hugging underground.
- Sanitarium prominently features a number of references to Aztec culture, repeatedly shows a flashback of a "Eureka!" moment involving the discovery of a cure to a disease, the researcher deriding himself for not seeing this simple solution that had been staring him right in the face the whole time, and a number of other flashbacks showing said researcher performing archaeological and field studies in Aztec ruins. While you do get to see the photograph that seems to spark the insight, which is just a picture of the researcher standing in the jungle, the nature of the insight is never communicated to the audience.
- Every time the Pyro's gender is teased in Team Fortress 2. Apparently, not even Valve themselves know.
- In Undertale, after you fall down a waterfall, a mysterious voice that knows your name calls out to you in the darkness, and in very slow Scrolling Text says "My name is..." just before the screen whites out completely. It is only made clear much later in the True Pacifist route that Frisk is flashing back to Chara/The Fallen Child's, well, fall — since they land in the same bed of golden flowers — and that the speaker is Asriel. The voice shows up again in the mysterious phone call Frisk gets on the elevator, during the True Pacifist ending, but it's not until the very end that Frisk and the player can make the connection.
- Shy Guys, recurring enemies in the Super Mario Bros. series, wear masks, and many games at one point mention what their identity would be. In Mario Power Tennis, if Shy Guy wins a match, he will step up to get the trophy, but trips and falls down, his mask falling off. He is facing the other way, but Luigi, being able to see his face perfectly, looks astonished. This again happens in Mario Strikers Charged, except no one appears to have seen it. In Luigi's Mansion, Shy Guy-like ghosts appear as enemies. Their masks can be removed, and seen perfectly, although it is merely black space with two glowing yellow eyes visible.
- A discouragingly large amount of the plot of Vagrant Story goes unexplained, despite constantly dropped hints that the next bit of dialogue or the next cutscene will explain something important, and the game being made by Squaresoft, a company that loves its exposition so much its works will usually go into detail about anything and everything they can. The biggest unreveal, and the only one the game goes out of its way to point out to the player, is the significance of Ashley's dead family; maybe he genuinely had a wife and son who were killed by thugs during a family picnic... or maybe he murdered an innocent family in the course of his duties as a soldier, and through a combination of his own grief and advanced brainwashing techniques, managed to convince himself they were his family rather than face up to the truth.
- The ending of The World Ends with You shows a panning shot from the bottom-to-top of Shiki's true appearance, but cuts off before we get a full look at their face. Even the "Another Day" bonus chapter still has them looking like Eri, which, in an optional conversation with Joshua, is bluntly stated to be because the developers didn't have time to make all new assets for them. Players would have to wait (and wait) for the sequel to get a full look at them.
- In Yoshi's Island, the end credits sequence shows the stork returning baby Mario and Luigi to their parents, but all that's shown is their feet. However, in Yoshi's New Island, this is the plot point that starts the events of the game. It turns out the stork had delivered Baby Mario & Luigi to the wrong parents, who are Toads, of all things. This trope is used AGAIN at the end of the game.
- Zeno Clash: Subverted. Ghat refuses to speak of why he broke with Father-Mother, no matter how much he is prodded, with the intention seemingly being to allow the audience to draw their own conclusions, much as with the rest of the story. With a minute left of the game Golem decides to tell everyone against Ghat's wishes: that Father-Mother is neither their father nor their mother.
- Ace Attorney:
- In the first case of the second game, you receive the Judge's business card, but examining it reveals that Phoenix can't read the fancy calligraphy it's written in, thus, not revealing the Judge's name.
- In Dual Destinies, the phantom is shot by a sniper right as he takes off his final mask and collapses into the shadows of the courtroom, leaving his true face obscured.
- In Katawa Shoujo, Kenji asks protagonist Hisao to pick up a box at the post office for him. It is implied to be something important for Kenji, but at no point in the game its contents are revealed. On the official Katawa Shoujo forum, in response to questions about the box (and fans' repeated desire for/questions about a route for Misha), a member of the dev team (jokingly) responded "The box contains Misha's route."
- When late for school one day in A Profile, Rizu accidentally puts on some underwear that doesn't belong to her. We're not told what it is, but we're told that it's not a thong. It's implied to be more embarrassing than that.
- There are a decent amount of things that go unrevealed in Shikkoku no Sharnoth. Among them, we never learn the original identity of Jane Doe.
- In Sugar's Delight, just when Chocoa is about to reveal her real name, Ichigo falls asleep from exhaustion. And so, neither her nor us ever find out.
- There are a few in Umineko: When They Cry. The first in Episode 4 when Ange sees "something" in Kawabata's house that shocks her and makes her have some revelation about magic, though this is averted in the Playstation 3 version as you can see it in one of the backgrounds. The second occurs in the last arc when the same Ange opens Eva's diary, containing the truth of Rokkenjima… showing us wordless, quickly flashing images that don't reveal anything significant. We just know that the contents of the book are shocking enough to drive Ange to suicide and stubbornly deny everything in it, though it is implied to be the events that we saw in the Episode 7 Tea Party. Most importantly, the true identity of the Big Bad and why they did what they did is never clearly revealed (although it's heavily hinted at). And, even though the game is ostensibly a mystery story and has quite a lot of murders, no outright explanations are revealed for how most of the murders were perpetrated, although vague hints are given. However, the manga adaptation reveals clear answers to most of these questions.
- Virtue's Last Reward:
- On Luna's path, the protagonist Sigma finds a key-like object in the GAULEM Bay. Later, when he and Phi find K, whose identity is obscured by a robotic suit and mask, dead in the Rec Room, Phi realizes that this is the key to unlock K's suit and remove his mask. She inserts and turns the key, only to discover that because there is an ax buried in the back, the suit is powered down and will not unlock. Ultimately subverted, because we do get to unmask K in another ending: his.
- In the Tenmyouji ending, after returning to the previous puzzle room where Tenmyouji and his group were to retrieve a misplaced memento, he states that he discovered who Zero is, confirming that he was indeed among them all this time... And this is quickly cut short by Tenmyouji and Quark escaping through the number 9 door, leaving everyone else behind forever, before he says who it is. And like the example above, its revealed in a different ending: said room activates a hologram projection of Zero himself, face revealed and everything, a few minutes after the completion of the puzzle inside. Sigma, however, doesn not recognize the person at all. This is only explained during the Golden Ending however, after the player themselves might have noticed that they never took a look at Sigma's face or heard how his voice sounds in present time, only via flashbacks...!
- In the Dingo Doodles Fool's Gold campaign the witch doctor Quinn-Ora was responsible for Sips being Awakened. She is however shocked when she learns he is a sorcerer but eventually works out how. While Quinn-Ora offers to explain this and reveal things Sips had forgotten from his Awakening, Sips refuses in favor of killing her.
- In the French short film Fat a farmer's dog, livestock, tractor, pitchfork and wife all spontaneously inflate for no given reason.
- On Homestar Runner, in the Strong Bad Email the chair, Strong Bad rips off his mask, gurgles in pain, says he'll never do it again (understandable, if one takes into consideration that Strong Bad's mask is actually his face, and Strong Bad just ripped his face off. Shortly, he offhandedly shows a picture of his parents. The catch? A new, high-backed chair means the audience can't see any of it. Even using a flash decompiler on the cartoon is of no help, as the photo is revealed to say "Nice try, dodongo!".
- In one e-mail, Strong Bad asks Coach Z if his skin is green or if he just runs around wearing footy pajamas all the time. Coach Z responds with "Oh, I've got footies all right. Airthlete's footies."
- In another e-mail, the secret to Strong Bad's typing with boxing gloves on is revealed... by The Cheat, who can only use squeakish noises. For all we know, The Cheat could've said "Just fudge it! You know, like you do everything else!"
- Everyone else in Free Country understanding The Cheat's squeaking perfectly is just one of the running gags of the site. Mostly used for implied cuss words a la Kenny McCormick.
- In "Best Caper Ever", Homestar is stranded on an ice floe in the middle of the Atlantic Ocean. The entire cartoon (other than a bunch of Homestar non-sequiturs and a brief run-in with Strong Sad) is Strong Bad and The Cheat hashing over the one thing they remember about this incident and lamenting that they don't know any more. We never find out how Homestar ended up on that ice floe. Or how Strong Bad and The Cheat got satellite footage of Homestar on that ice floe. Or if there ever was any caper, for that matter. Just par for the course.
- During the Volume 2 climax, Velvet starts to reach for a box she carries at her waist, but is stopped by Coco. Coco tells her that she's spent all semester building up her weapon and not to waste it here. Velvet puts it away and continues fighting unarmed. What her weapon actually is only gets revealed during the Volume 3 climax.
- During Qrow's arrival at Beacon in Volume 3, he picks a fight with Winter and they tear up the courtyard fighting each other. However, despite it having been mentioned in both Volumes 1 and 2 that he fights with a scythe, Qrow uses a huge sword that transforms into a gun. When Winter begins summoning her ice-avatars against him, he unlocks his sword, which begins to break apart and bend into a scythe shape. However, before the transformation can get very far, he abruptly stops it, puts his weapon away, and simply beckons Winter to come after him. She takes the bait, but the fight is stopped by Ironwood, whom Qrow had spotted approaching. His scythe is only revealed in the Volume 3 climax.
- In the video for "Experimental Film" by They Might Be Giants, there's a scene with a picture of a guy captioned "Our Gracious Host". In one of the commentary tracks available on the Homestar Runner DVD, Strong Sad asks The Cheat who he's supposed to be. The only part of The Cheat's response Strong Sad bothers to repeat for the audience reveals that the guy's name is Stephan. Strong Sad's response to The Cheat's explanation for why he's in the video is "Okay, whatever keeps you off the streets."
- Double-subverted at the very end of The Adventures of Dr. McNinja, when Doc finally removes his mask... offscreen. But then, the last few pages Time Skip to a hospital, where a doctor who resembles him (same eye and eyebrow color) appears with gunk on his face. He cleans himself off, and his face is shown... and then he meets another doctor. The second guy just finished putting a nameplate on his door that says "Patrick Goodrich" so it's undoubtedly Doc and, of course, we don't get to see what he looks like after all.
- In Blip, Bang nearly revealed K's full name to her boyfriend, Bishop. Unfortunately for Bishop (and the audience), Bang is massively drunk, and starts vomiting in mid-sentence.
- The reveal of Meta Knight's mask in Brawl in the Family has been treated this way multiple times:
- In the second-to-last part of the Gooey Bomb arc, Dedede suggests taking Meta Knight's mask off while he's asleep, to which he wakes up and threatens them. They ignore this, and the camera cuts to the back of Meta Knight, stabbing the Gooey Bomb as Adeleine takes the mask off. Aftermath, for the curious
- In the Turnabout Kirby arc, Meta Knight references the incident and shows the judge the "scars" from it, although again the camera shows the back of him.
- Subverted (partially) at the end of the Cocoon Academy arc, where Meta Knight's eyes are seen in full, with everything below them obscured by a bedsheet.
- Finally averted with the Final Destination arc, where he throws his mask at Kirby and King Dedede to get their attention. His maskless appearance is the same as in his official appearances — the same as Kirby, with dark blue skin and yellow eyes. Although...
- Commander Kitty himself is only known by his nickname, and at one point tries to reveal his real one on Twitter, only to run out of space before he can say it.
- Subverted in an arc of Count Your Sheep. Despite revolving around Aunt Karla, who has been The Ghost like most of the supporting cast members, she has been conveniently off-panel the entire time… until this strip, where we finally do see what she looks like, now that we're expecting it to be The Un Reveal.
- The cast of Cuanta Vida does some investigation into the nature of the nonsensical war they're fighting, but ultimately come up completely empty. Word of God is that the comic takes place twenty years after Team Fortress 2, so the automated nature of the war's recruitment and supplies really has just been left on after the end, and there isn't anything to find.
- In this Darths & Droids strip, Annie is cut off before (presumably) saying the GM's name.
- Fire Emblem Heroes: A Day in the Life: A Running Gag involves the other heroes trying to get a peek at what's under the Summoner's face-concealing hood, always ending in failure. "Unending Nightmare" takes this to its logical conclusion, reenacting the end of Book IV Chapter 12 in Fire Emblem Heroes with one major difference: when the group attempts to unhood an unconscious Summoner, another hood takes its place, repeating ad nauseum.
- In Frankie and Stein, Karl's going upstairs, thinking there's an intruder in the house, and we all know what he's gonna find up there is a Frankenstein's Monster, and he's probably going to freak out... but then this happens instead.
- In A Girl and Her Fed, we still don't know the identity of the ghost who set the Pocket President program in motion. We've seen him, but the art style made his identity ambiguous . When Ben is told (off-panel) who the ghost was, he expresses dismay that "a nobody... a drone" would move against him and the other more famous ghosts like that. All we really know is that psycho ex-agent Claire (Who's working with the antagonist ghosts) calls "her" ghost (Who looks like the same ghost) "Henry." Many readers thought that meant "Henry" was Henry Kissinger. Many more readers pointed out that that would be impossible, given that Kissinger was alive and in good health at the time.
- In Girl Genius, when the extradimensional Kjarl Thotep introduces himself to Agatha, he calls himself "A simple vozzler and friend to smeerps". A later scene opens with him in mid-conversation with Dimo, saying "...And that is what a vozzler does!"
- In Goblins: Life Through Their Eyes, when Kore finally takes his completely face-concealing helmet off to tend to an injury, the comic's viewpoint cuts away from him until he puts it on again.
- Annie from Gunnerkrigg Court asks Coyote "What is Gunnerkrigg Court?" His response… yeah…
- And then there's the mystery of exactly what nature of being Jones is. Annie reveals that Ysengrin gave her the basic idea… off-panel. The Rant then teases the reader by saying, completely unhelpfully, "And that clears up The Mystery of Jones". Then when Annie asks Jones directly, we get a bunch of flashbacks of Jones going back through time to the literal creation of Earth. And Jones apparently explaining them all to Annie… off-panel again. Eventually Jones explains that she doesn't actually know what she is, but theorizes that she was brought into existence retroactively by human intelligence, or...something. MYSTERY SOLVED!
- Tom Siddell loves this trope. Chapter 38: Divine opens In Medias Res with an Annified Zimmie running through a dreamscape, and goes on to be about Annie being in some sort of coma hooked up to a heart monitor, and Zimmie entering her mind to wake her up and encountering a lot of symbolic stuff. The bonus strip, "Important", is Tea offering an explanation… of how a heart monitor works.
- Chapter 42: Catalyst also opens In Medias Res with Annie and Smitty running away from something ("That didn't exactly go to plan!"), meeting up with Mr Eglamore and Parley, and them all running. We then cut to Annie telling the story to Kat. When Kat asks what they were running from, Annie says she'd rather talk about Kat's Secret Admirer. Eventually, we get a flashback to shortly before it happened... and then we see the scene from pretty much the same perspective, still with no sign of what they're running from.
- Genuine big reveals, on the other hand — like the cause of Surma's death — usually come out of nowhere.
- In Homestuck, fans demanded to know what Gamzee's title was. When he later talks about it with Dave, he's actually forgotten half of it. This was later given a proper reveal as the Bard of Rage.
Suddenly it becomes painfully clear that we aren't going to get a look at this thing. At least not for a while. How typical.Why don't we stop wasting everyone's time, shut the lid on this lousy MacGuffin, and get on with it.
- In Act 6 Act 3, we almost get a look at Calliope's Juju. And then this happens:
- Slightly later, Vriska's discovery of another juju, which could be used to defeat Lord English is handled with a Call-Back to the above scene. This trope is then defied when Vriska manages to yank the narrative back to her perspective and dumps the thing on the ground so everyone can see what it is. Unfortunately, it remains unclear how it works.
- Lackadaisy: Lampshaded when Zib tries to get Rocky to answer a question in Hallelujah:
Zib: But before you hightail it out of here, humor me - just what made a lad like you volunteer to go running hooch around in the dead of night?Rocky: Well, I — oops. Did you see that? One of my strings is broken.Zib: Alright. I'm glad we settled that.
- We are introduced to a "secret becoming unrevealed" in this Megamanspritecomic strip, but the rest of the comic never reveals what the secret even is.
- Misfile fans got a tease of what boy-Ash used to look like. We do get to see Male!Ashnote in the final chapter.
- The Order of the Stick
- Vaarsuvius's gender is left ambiguous, and multiple attempts by other characters to discern their gender end in unreveals. For instance, when they're turned into a lizard, Belkar lifts their tail and comments: "You know, if I knew more about reptilian reproductive anatomy, I'm sure this would answer a lot of questions." When V's application to join the adventuring party is shown, there is an ink smudge in the blank for "Gender", which they refuse to correct, citing the possibility of getting ink on their robe, and remarking that the question is irrelevant anyway. When the other characters stop to use the men's and women's bathrooms, V doesn't have to go, and later it's mentioned that, while camping, V always turns invisible before peeing, to annoy Belkar.
- Later on a dragon attempts to get revenge on them by killing their "mate" who appears to be just as ambiguously gendered. This is made more complicated by their children being adopted (and who refer to V and "mate" as "Parent" and "Other Parent").
- However, the gender debate was semi-resolved late into the series' run, albeit through the usage of author commentary. Word of God implied (and then later affirmed a few years later) that V is genderqueer.
- Xykon's pet "Monster in Darkness" is being saved up for a reveal when it's "dramatically appropriate". He's been planning this reveal since strip #23, almost eighteen years ago real time.
- In the prequel book Start of Darkness, Redcloak and Right-Eye's real names are nearly stated more than once.
- Daigo is saving his last name for an emergency. When an emergency arose, he started to announce his last name… and was promptly interrupted. (Someone has started to say it twice now, getting one more letter each time.)
- One story arc has Haley start speaking in a cypher as a result of trauma partly caused by her (at the time) unrequited love for Elan. A cleric tells her that her affliction will clear up when she is ready to reveal the secret, so in this strip, she tries to tell Elan various secrets (but none of them is the secret that will cure hernote ). Decrypted, her secrets are: "Elan, I'm in love with you. Completely in love. My dad is being held ransom by an evil dictator. I'm not really in the Thieves' Guild anymore. I cheat at solitaire. I have a tattoo you've never seen. I kissed a girl once. OK, OK, more than once! Elan, it turns out I may not be exactly what you would call..." before being interrupted. Whatever the last secret was, it was something even V didn't know, and it still hasn't come up again.
- There's an in-universe version here. The readers already know it's Tarquin, but the characters don't. In an interesting twist, it doesn't really help— Roy reveals a few strips later that he's guessed Tarquin's identity anyway, in part because of his employment of this trope.
- A common source of speculation on the forums is what level the characters are, what feats they have and so on. So, naturally, this strip starts In Medias Res of a planning meeting, with the following dialogue:
Roy: OK, we're really making progress. Now we have a complete list of all of our exact skills, feats, spells known, and magical items posessed on these sheets of paper in front of us.
O-Chul: I find much of this surprising and informative, and yet for security we should never discuss any of it out loud ever again.
- In the Paper Mario fan comic A Castle Divided, Yoshi Kid (a.k.a. the Great Gonzales Jr.) is about to tell Goombario what his real name is when he gets cut off. This was done because in Paper Mario: The Thousand-Year Door, the Yoshi partner is named by the player, and thus has no official real name.
- White Dark Life: Matt is eventually asked about his parents in a crossover RP. However, he only remembers that they were normal people. Cosmo surprisingly ends up being the most annoyed.
- The Wotch loves this one. The meaning of the last three letters of D.O.L.L.Y. (the first two are "Daughters of") is Unrevealed three times, as is the explanation of Dee's tail.
- Sleepless Domain:
- A brief scene in Chapter 11 ends with Zoe's younger cousin Claire asking to see the former's magical girl form, which had not yet been shown to the audience. The last panel before the end of the scene is a shot from the hallway outside the room, with the glow from Zoe's offscreen Transformation Sequence just visible inside.
- Anemone is one of the only characters who seems to know about the mysterious woman who grants powers to the magical girls of the City — while every magical girl encounters the woman in a dream before awakening her powers, most find themselves mysteriously unable to remember her, or anything related to her, upon awakening. In Chapter 12, Anemone reveals the true identity of the woman to Tessa in order to invoke this amnesia effect on their previous conversation; to simulate the in-universe effect, her speech bubbles are covered by static.
- On a related note, it is known to the characters and the audience that the Great Barrier keeps monsters out of the City during the day and recharges at night, leaving the City vulnerable to monster attacks for several hours each night. The exact nature of this barrier, however, is left ambiguous, as is whatever exists outside of the barrier, if anything. In Chapter 17, Bud and Harley end up near the Outer Barrier while on patrol one night, and the following page reveals what they see: a short wall overgrown with flowers, with everything above concealed by static, indicating that the Great Barrier is under the same amnesia effect mentioned above.
- Ami Yamato, an animated virtual blogger, teases a video where she will reveal what she really looks like... only for it to be her without makeup (a less-flattering face texture with patchier skin, and no eyeliner or lipstick).
- Anytime The Annoying Orange sets up to reveal whether Marshmallow's a boy or a girl.
- The Lay Of Pau L Twister has an in-universe example. At the climax, Paul knows why Ken'tu Kel's plan failed despite the oracle's prophecy, but he refuses to tell him so as to not give him the satisfaction of knowing. The reader finds out the secret in the epilogue, though.
- Episode #68 of Marble Hornets contains this, due to the style of film it is.
- One of the many Tumblr blogs for My Little Pony: Friendship Is Magic, Junebug Answers, had everyone asking what Junebug's cutie mark is, since it didn't appear in the show, being obscured by her saddlebags. She decides to reveal it, only to have Spike jump in front of the camera and block our view of her flank.
- RinkWorks Computer Stupidities has some examples:
- A tech support specialist tries to help an elderly man with a computer issue, but the man keeps referring to the problematic program as "Truman". After some conversation, the specialist realizes the program in question is Textbridge OCR. He's then able to help the man with his issue, but never figures out where he got "Truman" from.
- A woman calls in for help with an issue, but gets very evasive when the tech tries to get the details of the problem. After several minutes, the tech tells her that her computer seems to be working now and she can resume normal operations. He admits at the end that he never found out what her issue was.
- A college professor calls for help with his computer. The tech tries to find out what his operating system is, but the professor gives a description that combines a number of them while also insisting that his computer is not obsolete. At the end of the story, the tech reveals that he never did find out the professor's operating system.
- That Guy with the Glasses music reviewer Todd in the Shadows has The Gimmick of never revealing his face by doing his reviews in silhouette and wearing a mask for appearances elsewhere. When The Nostalgia Chick's Makeover Fairy tries to improve his image, she lifts up his mask, screams in terror, and replaces it. All shot from behind Todd, of course.
- Done again in To Boldly Flee, where both Lupa and The Nostalgia Chick see what is behind the mask, but the audience doesn't. Lupa is mildly surprised, the Chick is so frightened it shatters her brainwashing. According to Word of God, his face is a mirror of your soul, so the more horrible your soul, the more horrifying whatever lurks behind the mask is.
- A more humorous example occurs in the previous anniversary special, Suburban Knights. Jew Wario wonders what Todd's face looks like and tries to pull up his mask, only for Todd to pull out a gun and cause Jew Wario to instantly back away.
- Intern Vithya of Night Vale Community Radio discovered the true identity of The Man In The Tan Jacket and is about to reveal it to the town, but she ascends to Heaven before she can.
- The Autobiography of Jane Eyre: The Unreveal was a Running Joke for several episodes of this Setting Update adaptation of Jane Eyre, and most viewers actually suspected the teasing would continue for a rather long time. Viewers who read the book were looking forward to Jane's meeting Mr Rochester. First teasing appeared in Episode 8 when Jane went for a walk because they met outside in the book, but Jane was only shooting her walk. She really met him on her next walk in Episode 10 but he was shown only for a brief moment from a big distance, and then his legs and funky socks were seen: Jane let her camera running while she was examining his sprained ankle. In episode 11, Jane accidentally let her camera on while he was talking to her about her photographs, and the angle was really tricky: it revealed his torso, arms with a tattoo and hands, and then half his face. In Episode 12, Adele tried to record their formal family dinner, but unfortunately, she aimed the camera at her father's back. In episode 13, Mr Rochester walked on Jane who was shooting an entry for her vlog, and it looked like the audience would be torsoed again and would see just his body up to his neck, but actually, Jane made him sit down, and his face was finally revealed. And the fandom rejoiced...
- In the fourth episode of Don't Hug Me I'm Scared, Colin asks the characters where they live, what they like to eat, and what their names are. Duck Guy answers "I live in my house" and Red Guy almost reveals his name, but he's interrupted.
- Gamingandstuff: In Episode 13 of the Pokémon Mystery Dungeon: Explorers of Sky, he is using a webcam... but only features his neck and below.
- The Final Episode of WWE Slam City has The Finisher about to reveal his true identity, but he is attacked by a wild raccoon before he can.
- Annoyingly, Shaggy Dog Stories sometimes end this way:
- A man goes on vacation to France and someone drops a note on his table. He can't read it due to it being in French and asks the waiter to translate it. Upon reading it, the waiter angrily asks him to leave the restaurant. Every time the man asks someone to translate the note, the person he asks becomes angry with him. Years later, he makes friends with a man who speaks French and after building up enough trust, asks his friend to translate it without becoming mad at him. As he's handing the note to his friend, a gust of wind blows it out of his hand.
- A leprechaun checks into an inn and asks the innkeeper for a piece of banana. After that, his room is rocked by a powerful explosion. Every night, the leprechaun asks for a smaller piece of banana and the following explosion increases in violence. Finally, the innkeeper asks the leprechaun what he's doing in his room that's causing the explosions. The leprechaun agrees to tell him, but only if he promises not to tell anyone else. And to this day, he never has.
- A boy is born with a genetic abnormality that will eventually lead to an early death. Every year on his birthday, the boy asks his father for a small, yellow ball. Eventually, the boy's disease becomes too severe and he ends up on his deathbed. Knowing his father is curious about his birthday requests, he tells his father, "The reason I always asked for a small, yellow ball was..." then dies.
- A man is lost and hungry and comes upon a monastery. The monks agree to let him stay there for the night as long as he doesn't go into the tower. That night, he's woken by a horrible sound coming from the tower and asks about it the following morning. The head monk says that what's in the tower is a secret among the monks. A year later, the man returns to the monastery and asks to join them. After a long, difficult series of tasks, he finally is accepted into the order. As part of his acceptance, he's shown what is in the tower. However, the person being told the story can't be told what it is because he's not a monk.
- A young boy decides to make his own lunch for school and makes a meal of little purple grapes. Whenever someone asks what he has, he tells them "little purple grapes" and gets some severe backlash for it. By the end of the story, he's been beaten up, expelled, disowned, and finally arrested. He relates his story to his cellmate who promises to tell him why the phrase "little purple grapes" has caused him so much misfortune if he sneaks out and steals him some cigarettes. The boy does so but gets hit by a car and killed before he returns.
Examples of "Sound-Effect Bleep"
- The 1950's novelty song by Phil Harris, "The Thing", has the protagonist struggling to rid himself of a !!!, which is drummed over every time it is mentioned.
- Her Name Is by George Jones replaces any personal details of the woman in question with music - except for the fact she's married.
- The liner notes for KMFDM's Symbols album show the 5-symbol title in the lyrics for "Down and Out", but it's bleeped on the recording.
- On the title track of Pink Floyd's The Final Cut, Roger's reveal of what he'll tell us once in the priest hole is drowned by a shotgun blast, Roger having obviously not navigated the shotgun in the hall. (The lyric sheet, however, reveals that he'll tell us "what's behind the wall" - a shout-out to TFC's predecessor album.)
- In the video to Radiohead's Just, a man spontaneously stops mid-walk in a street and lies down on the pavement. An ever-growing crowd of passersby assembles and tries to figure out why is he doing it, via unheard but subtitled dialogue. When the man finally reveals the reason he's lying down, the subtitles no longer appear. The next time we see the scene, the entire crowd lies down on the pavement as well.
Examples of "end-of-episode cutoff"
- In a Geico commercial, a question comes up as to whether the Gecko is British or Australian. The scene cuts out as he answers the question.
- At the end of ''Toons for Europe'' event long promo on European version of Cartoon Network based on Space Ghost Coast to Coast setting, Space Ghost asked Moltar what species he is. The signal cuts of just as the latter started to explain.
- Space Ghost: Hey, what is a Moltar?
Moltar: Err, you know, I'm like the...
(the signal cuts off)
- In The Firesign Theatre's parody of radio drama "The Further Adventures of Nick Danger", the hero is about to announce his plan to solve a time-travel crisis, but he only gets as far as "All right, everyone, take off your—" before he's cut off by Franklin Roosevelt, announcing the attack on Pearl Harbor — and the United States' immediate and unconditional surrender to Japan.
- Tweenies, "Being Really Old": The last lines of dialogue are the titular characters (kids not more than 5 years old) asking one of their caretakers at playgroup (he's really old): "How old are you?" "Well, if you must know..." Cut to credits.
- In an episode of the short-lived sketch show The Long Hot Satsuma, there's a Running Gag of a failed investigative journalist trying to find the true identity of one Adolf Hitler. At the end of the episode, he bursts into the BBC, and accuses one of the announcers. She says "Don't be stupid. Mind you, it's one of my colleagues..." "Which one?!" "This one." We hear the sound of a door creaking, and...the episode ends. (Which means every announcer who'll ever announce after that is accused of being Adolf Hitler...)
- In Harold Pinter's Celebration, the Waiter concludes his closing soliloquy with "one final interjection"... then Fade to Black.
- Ecco the Dolphin: Tides of Time ends with Ecco disappearing into time. Word of God says he indeed had a specific idea in mind, and it involved the Atlanteans... but then there was no Ecco 3.
- The Kalm flashback in Final Fantasy VII ends this way. It's set up as The Reveal, especially after what happened at Shinra Tower, but the story ends on a cliffhanger right before Cloud attacks Sephiroth. This actually upsets Barret and Aerith with them demanding an actual ending, only for Cloud to say that he doesn't remember what happened afterward.
- In The Godfather, when you meet The Trojan for his last contract hit, Aldo comments on how he still doesn't know The Trojan, prompting The Trojan to say that they will get better acquainted. It seems to set up the reveal of his name, but after you complete that hit, he disappears and is never seen again.
- Iron Helix: While it's eventually revealed that the crew of the Jeremiah Obrian were accidentally infected with the Iron Helix weapon which is why the ship would no longer accept their commands, it's never revealed what caused the ship to reroute itself to Calliope in the first place.
- In Jak and Daxter: The Precursor Legacy getting every Power Cell before or after you defeat the Big Bad Duumvirate lets you watch a cutscene where the gang unlocks a giant Precursor vault, but all we see are their awestruck reactions and the game cuts to the credits before we see what's behind it.
- Psi-Ops: The Mindgate Conspiracy:
Nick Scryer: I remember everything now! (cuts to "To Be Continued")
- The game has the cliffhanger Unreveal:
Voice: Oh God, Nick Scryer, HE'S DEAD!
- The game didn't sell well enough, so we will never know what he remembered. It is heavily implied in the story that the big reveal was that Nick was killed and resurrected with no memories. In fact, during the hallucination scene, it is explicitly stated by a nameless voice as one of the distant memories deep in his brain.
- Events in the real world conspired to produce a sort of unintentional Unreveal in the premiere episode of CSI: NY, as The Summation was unexpectedly cut off by the announcement of Yassir Arafat's death. Of course, this has been known to happen in fictional TV shows: an episode of the original Teenage Mutant Ninja Turtles opens with the gang watching a mystery series when their friend April O'Neil breaks in over The Summation to bring in a special report.
- In an episode of the 1990 The Flash (at least in the Eastern time zone), two characters were in a Gun Struggle, the gun went off between them, both characters froze for a beat — and then Dan Rather cut in with a special report about then-President Bush being hospitalized for an ultimately inconsequential heart problem. The report lasted nearly half an hour and pre-empted almost the whole remaining episode.
- The so-called "Heidi Game" of American football, where the game was cut-off with 65 seconds to go and the score 32-29, Jets-Raiders, in favor of NBC showing Heidi the movie. What happened in those final 65 seconds, you ask? The Raiders score 14 points and win the game.
Examples of "you know the rest"
- Penn & Teller: Fool Us, a television series in which they guess how various magic tricks were performed, often invoked this. In theory, if a contestant didn't fool them the secret to their trick was revealed to all. In practice, several times Penn deliberately gave a vague comment that proved they knew the secret, without actually giving anything away. Any time Teller's diagrams were used to reveal the trick, they were shown to the magicians, and then disposed of in various novel ways before either the studio or TV audience saw them.
- A Real Life example occurred when Alistair Cooke had to record an episode of "Letter from America" dealing with the impending resignation of Richard Nixon from the Presidency. The show was scheduled for broadcast after Nixon made his announcement but had to be recorded beforehand, so the only thing Cooke could do was to give a summary of the mounting Watergate scandal and then, with tongue planted firmly in cheek, declare: "... and the rest — you know."
- Dave Barry once did a column about the presidential election in which this was supposed to be the joke. (He didn't want to stay up to find out the outcome and asked the editor to fill in the blanks with the appropriate name). Unfortunately, this was the 2000 presidential election, and you know the rest.
- In Pogo, the result of the election of 1952 is announced by a character who can't quite make out the name, but is fairly sure that it contains the letters E, E, N, O, S — the intersection of "Stevenson" and "Eisenhower".
- On the morning of the 1996 US presidential election, The New York Times crossword puzzle contained this clue: "Lead story in tomorrow's newspaper (!)". The remarkable feature of the puzzle is that the clue could be answered either "CLINTON ELECTED" or "BOB DOLE ELECTED" (minus the spaces), because all of the clues and answers that crossed it would work either way (e.g. "Black Halloween animal" could be either BAT or CAT for the first letter). The complete crossword is available here.
The real reason for The Great Crash is—