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Web Video / Ami Yamato

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"Videos that confuse people."
Ami Yamato's channel tagline

Ami Yamato is a Japanese YouTube vlogger, who also happens to be a 3D animated character. Her videos have no real ongoing theme, but can be broadly divided into two categories: the first are off-the-cuff vlogs with Ami talking to camera, sometimes from her home in London, other times out and about at various locations; the second are videos where she edits herself into well-known movies and TV shows, conversing with and interacting with the characters.

See her channel here.


This show contains examples of:

  • Adorkable: Ami often comes over as slightly awkward and unsure of herself, sometimes grinning down the camera lens at the end of her videos. She's also a big sci-fi nerd, often cosplaying and talking about (or inserting herself into) Star Wars, Back to the Future, the Marvel Universe, Harry Potter, and other popular series. She also visits conventions from time to time.
  • Animeland: Debunked in "Japan Misconceptions". Ami explains to viewers who get their cultural knowledge of Japan from anime that not everyone there is always cosplaying and eating sushi, and that "there are definitely no giant robots" - as she walks past a gigantic Gundam in the background.
  • Blatant Lies: In her video "True Lies About London", Ami wanders around the city making up stories about the landmarks and people.
    Ami: As you can see, one of the guards is standing outside the gate. He's actually awaiting the very important delivery of the Prime Minister's pizza. And he looks impatient, so it must be late. I expect they're hoping for a discount.
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  • Cheap Costume: The premise behind Ami's two "Cheap Halloween" videos - getting made up for a Halloween party without spending any money on a costume. Particular highlights include a plastic bowl on her head with a black stripe across it for Robocop, and a cardboard box with a crudely-drawn Creeper face.
  • Comically Missing the Point: Responding to the viewer question "How do you animate her?", Ami makes a video showing herself struggling to get to grips with some basic animation software.
  • Crossover: One with Captain Disillusion, where she helps him demonstrate the split-screen techniques used in the Back to the Future movies, and another with TomSka discussing vlogging tips.
  • Kayfabe: All of Ami's vlogs portray her as a real person, and both she and her guests never acknowledge that she is an animated character. The illusion is so thoroughly maintained that she even makes behind-the-scenes videos showing how she inserts herself into other movies - by filming herself against green-screen rigs. The closest she has ever got to acknowledging her status as a 3D animated character is in a makeup tutorial video that's actually a stripped-down 3D texturing tutorial. She says it's "perfect for anyone with a digital complexion".
  • Flipping the Bird: Ami, having lived in Britain for a significant portion of her life, uses the popular British two-fingered variant, complete with raspberry, to taunt Kylo Ren in "Star Wars: Ami Awakens II".
  • Must Have Caffeine: Ami is a bit of a coffee-hound; her title sequence shows her collecting a cup of takeaway coffee, and in her first video she is delighted to discover a Starbucks has opened near her flat. The pinnacle of her coffee addiction has to be "Waking Bad", where she dreams of herself as Breaking Bad's Gus Fring threatening Walter for failing to bring her the double-shot vanilla latte she ordered.
  • Roger Rabbit Effect: Many videos have Ami interacting with real people, and even with characters in movies and TV shows, thanks to some clever editing and visual effects.
  • Rule of Three: Ami trying to pick out her Halloween look:
    Ami: [a single scar drawn on one cheek] Hmm... too subtle.
    Ami: [as a Droog] Too subtle?
    Ami: [in a fully-articulated Xenomorph costume with moving mouth] Too subtle.
  • Running Gag: Both literal and figurative in "Tom Cruise Ruined My Vlog!", where Ami tries to take her viewers on a tour of the Tate Modern gallery, only for Tom Cruise to keep running through the shot and bumping her.
    Ami: [Every time it happens] Damn you, Tom Cruise!
  • Schedule Slip: There is no regular schedule to her video releases, as she herself admits - "New videos every someday".
  • Shout-Out:
  • Stealth Pun: In her makeup tutorial video, Ami recommends "preparing your skin for UV" - in a real makeup tutorial this would refer to protection from ultra-violet rays, but as Ami is a 3D model, she is referring to the UV co-ordinate system used for texture-mapping in 3D software.
  • The Un-Reveal: The video "What I Really Look Like" has Ami teasing the audience that she will reveal her real face, only to appear without her makeup (a less-flattering face texture with patchier skin, and no eyeliner or lipstick).


Example of: