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    A-D 
  • Abandon Shipping: Certain patterns in Seasons 2 and 3 have caused viewers to drop the Love Square, namely the entitlement issues both Adrien and Marinette have regarding each other. Chat Noir has shown to disregard Ladybug's feelings and continues to pursue her despite repeatedly being told she’s not interested and has feelings for someone else, in addition to not supporting Marinette in her conflicts with Chloé and Lila. On the other side of the Square, Marinette's stalker habits and obsession towards Adrien have been heightened from Season 1, to the point that some fans no longer see it as humorous, especially with regards to how she handles her love rivals Kagami and Lila. It seems the writers might agree, as the penultimate episode of Season 3 has Marinette finally give up on her obsession with Adrien, allowing him and Kagami to kiss, before breaking down in Luka's arms after everything that's happened.
  • Accidental Innuendo: Ladybug’s plan to defeat Reverser in his titular episode involves having Cat Noir hold on to the back of a kite (front facing away from it), blindfolded, holding her yoyo between his teeth. The way it looks, one would be forgiven for thinking that she coerced him into doing something… kinky.
  • Alternative Character Interpretation: Has its own page here.
  • Author's Saving Throw:
    • Come "Antibug," Chloé Took a Level in Kindness on Ladybug's advice and starts to warm up to Sabrina, whom she cruelly treated earlier. She is still a bitch to everyone else, but this makes some sense as Chloé does not acknowledge being at fault unless beaten over the head with it, and sometimes not even then. The episodes "Despair Bear" and "Zombizou" in Season 2 develop her character even further, making her more sympathetic and setting up developments in the upcoming "Queen trilogy" of episodes.
    • Likely in response to Squick regarding the images in Marinette's imagination spot when she considers that Hawk Moth may be Adrien in the sneak peek from Korean Comic-Con 2017 (not helped that there was no voice audio, so one could easily mistake the scene as Marinette having a crush on Hawk Moth), the images were changed in the final version to Stylistic Suck edits of Adrien's and Hawk Moth's vector images and effects were added to make it more obvious that Marinette is just slippery-sloping her What If?.
    • Over the course of the series, Hawk Moth had many What an Idiot! moments when it came to ordering his minions on how to obtain the miraculouses. But the "Heroes' Day" special averts that, he planned for nearly every possible move the heroes could make and those plans didn't backfire, at least not due to his poor thinking, but to the heroes' quick thinking.
    • To say that many fans were livid about Adrien’s leniency towards Lila’s manipulations would be an understatement, especially in “Chameleon” where he stops Marinette from (rightfully) preventing Lila from further controlling her classmates. He finally reaches his limit in “Onichan” when her machinations causes emotional harm to his family and friends and almost puts Ladybug in serious jeopardy. He promptly tells Lila where to shove it in both his forms and breaks his ties from her in his civilian identity. However, fans are still frustrated to say the least that he apparently still hasn't warned any of his friends about her.
      • The fans were further pleased in "Ladybug", where he actively did his best to defend Marinette against Lila's accusations. Those mad at Alya and Nino for apparently believing Lila, a relative stranger, over one of their close friends were also pleased with the episode, in which neither of them buy into Lila's claims either. But again, the fact that Adrien still hasn't explicitly warned anyone about Lila while Alya is still choosing to give her the benefit of the doubt has diluted how satisfying this could have been.
    • Several viewers from all sides of fandom were getting annoyed by Marinette’s jealousy and animosity towards Kagami’s relationship with Adrien, and Kagami’s likewise hostility to Marinette being played up for drama in Season 3 despite their civil interactions in Season 2. Come “Ikari Gozen”, the issues are addressed and find a sort of middle ground; Marinette realizes she was wrong to judge Kagami and works to apologize and make up for her behavior from the episode, and Kagami makes a genuine, albeit awkward, attempt to be kind to Marinette, and she is portrayed in a much more sympathetic light. At the end of the episode, the girls set aside their hostility and become friends for real.
  • Awesome Music:
  • Badass Decay: Hawk Moth in season 2 has more difficulty keeping his own villains in line (Robostus and Gigantitan being prime examples), where in season 1, he managed to control his minions without any problem. His Benson-like tantrums in "Gigantitan" didn't quite help his seriousness.
  • Base-Breaking Character:
    • Lila was this from the beginning, as she was subject to fanon months before she made her debut appearance and fans were naturally upset that none of their headcanons were close to the truth, and she's only gotten more controversial from there. As of "Chameleon", the fans are split into three camps: those who absolutely hate her thanks to her treatment of Marinette and the fact that her appearances usually lead to everyone else holding the Idiot Ball (which has only lead to the base around Adrien and Alya breaking further), those who apply the Draco in Leather Pants treatment and continue to insist that she should be redeemed, and those who like her FOR her villainous qualities, seeing her as far more cunning than Chloé had been and a far more personal enemy to Marinette. The section of fans that like her also overlap with Misaimed Fandom, as Word of God has confirmed that she is intended as a Hate Sink.
    • Kagami Tsurugi has been getting divided reactions from the fanbase ever since she was revealed, and it only increased when she made her debut in the show. Fans either see her as a cruel, heartless bitch who's mean to Marinette and doesn't deserve Adrien, or as the best love interest for Adrien at this point because she's the only one willing to be relatively civil with her romantic rivals. The reveal that she would be getting a Miraculous only served to dump gasoline onto the fire.
    • All of the main characters (except Nino) have fallen victim to this:
      • Both Marinette/Ladybug and Adrien/Chat Noir, whose status as this seems to be tied to their relationship with each other. Fans either see Adrien as a woobie due to his upbringing and Butt-Monkey status and believe that Marinette is unnecessarily mean to him and doesn't deserve him, or they think Marinette is pure and selfless and that Adrien is an Entitled Bastard unable to accept the fact that she isn't interested in him and thus doesn't deserve her. Even outside of shipping, Adrien is either seen as a woobie who has done no wrong or a brat who's taking too much after his father, while Marinette is either seen as a sweet, likable character or a boring Flat Character whose obsessive crush on Adrien has gotten way out of hand.
      • Alya is either seen as a likable character and good friend to Marinette or a shameless gossip who treats Marinette horribly. Her getting the Fox Miraculous and becoming Rena Rouge didn't help; she's either seen as perfect for the role or bashed for not being Nathaniel, Lila, or someone else.
      • Chloé, especially after the Queen's Fight trilogy and the Battle of the Miraculous two-parter. Could she still be redeemed at some point in the future, with or without her permanently getting the Bee Miraculous? Or does she not deserve to be redeemed at all any more, considering her constant Aesop Amnesia and stooping to Lila's level to get what she wants?
  • Bizarro Episode: Between the trippiness in relation to the titular akuma, the fact that two Miraculous holders that were meant to debut in earlier episodes that hadn't aired yet appeared alongside the debut of one who only added to the trippiness, and the language barriernote , "Party Crasher" ended up being labeled this by a number of viewers.
  • Broken Base:
    • Whether Ladybug and Cat Noir truly are equal partners. In season 1, detractors pointed out episodes such as "The Puppeteer" where Ladybug managed to defeat multiple villains by herself, in addition to the multiple times Cat was possessed by the Akuma of the Week, and the fact that Ladybug has multiple powers while Cat only has one (Cataclysm). Criticism increased during season 2 when Ladybug became the sole confidant of Master Fu, learning about the ability to craft potions for the kwamis, and becoming the distributor of the remaining Miraculouses to new heroes while Cat Noir remained in the dark. This led many fans to claim that she was now overpowered, especially due to the fact that she has full knowledge of the new heroes' secret identities, while none of them know hers. Other fans, however, point out that since Ladybug is the sole hero capable of healing akumas, she has a much larger target on her back, and must be protected at all costs by Cat, including sacrificing himself. In addition, season 2 episodes such as "The Collector" (which confirmed that Gabriel Agreste is Hawk Moth, creating a much more layered dynamic between Adrien and Gabriel) and "Syren" (Cat Noir complains to Ladybug about him being Locked Out of the Loop, and finally meets Master Fu in person) helped rectify some of the complaints.
    • The Queen's Battle trilogy. Whether it botched Chloé's redemption, showed her in a new light or didn't show her redemption but rather its start is not really decided in the fandom.
    • The events of "Chameleon" and whether or not Marinette, Alya, and Adrien were justified in their reactions are still subject to heavy and volatile debate.
    • Debates over which characters deserve a Miraculous at this point have been running through the fandom since the series began. It doesn't help that, at the rate the show's been going at, every major character around Marinette and Adrien's age is gonna get a Miraculous (even when there are 19 known Miraculouses and many of them already have a wearer).
    • It is still the ship of the fandom, and "She's just a friend" is now a meme, but there is a divide on whether the slow-burning romance between Adrien/Chat Noir and Marinette/Ladybug is still enjoyable or now frustrating. One half of the debate is that their identities complicate the situation, and that their total blindness of one another's feelings is amusing and part of what makes the ship appealing. The other half holds that it has overstayed its welcome, and having the two deny each other's feelings (even in cases where they have point-blank been told what they are) has become an Overly Long Gag that's more annoying than appealing now.
    • Season 3 has proven very divisive for the fandom and is the reason for many of the listed entries. Rule of Cautious Editing Judgment applies.
  • Captain Obvious Reveal: Gabriel is Hawk Moth to the surprise of nobody.
  • Cliché Storm: Aside from the Paris setting, it's a fairly run-of-the-mill teenage superhero series with Magical Girl elements, what with a thematic Monster of the Week every episode, B-plots involving typical school issues, and archetypical characters.
  • Common Crossover: Don't be surprised if you come across any crossover fan media between this and Sailor Moon. Series Director Wilfried Pain even drew Marinette as Sailor Neptune and Adrien as Sailor Uranus.
  • Crack Pairing: The two have shown nothing but contempt for each other so far in canon, but a number of fans ship Chloé and Kagami together. Curiously, this seems to go hand-in-hand with anti-Lila fics, where they're often made two of Marinette's allies against Lila.
  • Crossover Ship: Marinette x Damian Wayne has exploded in popularity on Tumblr, inspiring an entire AU based around the pairing.
  • Die for Our Ship:
    • Chloé and Lila get hit by this hard for their crushes on Adrien. In a bit of a Double Standard, guys who crush on Marinette/Ladybug like Nathanael and Théo escape this entirely (it helps that, unlike Chloé or Lila, those two are nice people), with some fans even rooting for Lila to fall for Marinette only to hate her when she went after Adrien instead. Justified for the two boys escaping this as their attraction showed up in only one episode each and was never referenced again (not even Nathanael's despite being in the same class as them), while Chloé and Lila make moves on Adrien in nearly every episode they appear.
    • Kagami and Luka, being obstacles to the ever-popular Love Square, got hit with this as soon as they were revealed. Arguably, it's worse for Kagami than it is for Luka; while Luka became an Ensemble Dark Horse in his own right whose popularity has only grown, Kagami received a ton of hate from the Ladynoir shippers after episodes like "Animaestro" and "Onichan".
  • Don't Shoot the Message: In "Weredad", Cat Noir comes back to the bakery to apologise after Tom gets akumatised over his rejection of Marinette, but Sabine reassures him that he doesn't have to be ashamed of how he feels, regardless of how Tom chose to react to it. While the advice and who it's given to are fine, the scene has attracted criticism for creating a massive Double Standard considering the treatment of Marinette/Ladybug in previous seasons, especially in the episodes where she rejected Cat Noir and wasn't given any such support.
  • Draco in Leather Pants:
    • Rogercop. Up until he seized control of Paris from the mayor, the worst of his crimes was excessive force; he only attacked people that had been proven to have committed wrongdoing, such as the litterer, the mayor for abusing his powers, and Ladybug and Cat Noir for preventing an officer from making an arrest, i.e. knowingly aiding a criminal. But he is still under Hawk Moth's control, who then orders him to take Ladybugs and Cat Noir's Miraculouses. It can be easy to forget that he approached everything he did with equal amounts of seriousness and punishment, especially since he had a sympathetic motivation.
    • Chloé has a surprising amount of fans for someone who has few Pet the Dog moments in the entirety of the show so far and has singlehandedly akumatized at least nine people with her cruel antics. Being revealed as one of the Miraculous holders for Season 2 only increased her fans' adoration for her, as many see this as a sign of a redemption arc in the future. Then along came "Despair Bear", which gave her some actual character development at last!
    • Gabriel Agreste even prior to being confirmed as becoming Hawk Moth in order to bring back Adrien's mother has a lot of fans and people defending his parenting of Adrien, and his general actions as a supervillain. This often takes the form of people latching onto his Adult Fear reactions regarding Adrien's safety in episodes like "Riposte" and "Gorizilla" as proof of Even Evil Has Loved Ones, while ignoring or at least downplaying the fact that Gabriel put him in danger to begin with.
    • Lila had a lot of Fanon character development even before she debuted on the show, and after "Volpina", there were many sympathetic interpretations of her. Not even the events of "Chameleon" stopped some people's attempts to defend her in a similar vein to Chloé. Others choose to pretend her actions post-Volpina never happened or are hoping for a redemption. Reasons for this are that Ladybug was partly responsible for her downfall as she humiliated her very harshly, that she is manipulated and encouraged by Hawk Moth, that she clearly suffers from her parents constant absence which explains a lots of her issues, that she is impressively cunning and charismatic and the fact that she actually has feelings for Adrien.

    E-F 
  • Ear Worm:
  • Ensemble Dark Horse:
    • The Mime was well-liked in the preview. He is also Thomas Astruc's favorite villain.
    • Nathaniel, one of Marinette's classmates, seems to be quite popular despite being a background character with barely a couple minutes of screentime. Then, in "Evillustrator," he was revealed to have a one-sided crush on Marinette, and served as the Villain of the Week - with a particularly ingenious skillset. His popularity has increased dramatically.
      • To a lesser degree, all of Marinette's classmates have their own little followings (usually around a specific group or couple of characters, be it best friends or a couple).
      • Nino Lahiffe, Adrien's first and best friend and the Spear Counterpart to Alya, makes for a good, growing example. That Nino is, in many ways, the best best friend a person could ask for, from being a ball of positive youthfulness, fervently sincere, non-judgmental, and selfless towards others, right down to the reason he was akumatized in the show being because he was angry over the unfairness that his best friend was dealing with (as opposed to the more typically selfish, internal reasons that lead to akumatization from most everyone else), helps to explain his ever growing fanbase. That, coupled with the reveal that he will eventually inherit the Turtle Miraculous and become the hero Carapace, on which the eve of the lead up to the reveal, between seasons, also saw the creation of a Fanon Miraculous Nino as the "Jade Turtle" in some circles (complete with surprisingly accurate fan design to the real thing), likely foreshadows a steady growth for the character's popularity, especially with Word of God stating that Season 3 will bring Nino more focus in general, including expanding on his family life.
      • Alix Kubdel and her future version became extremely popular since "Timetagger". The same goes for her superheroine identity.
    • Surprisingly, Sentibug, the Sentimonster copy of Ladybug, has gained a following on tumblr, despite only being alive for about five minutes.
    • Rogercop, for his Kick the Son of a Bitch crusade against the Screw the Rules, I Have Connections! Mayor and his Alpha Bitch daughter Chloé.
    • Prince Ali also gets a lot of fan attention for a character who only appears in one episode.
    • After "Riposte" first aired, Kagami was instantly well-liked and welcomed to the Love Dodecahedron. Though her popularity waned a little after “Animaestro” and “Oni-Chan”, she’s re/gained many fans again since "Ikari Gozen". Her hilariously awkward attempts to bond with Marinette, and eventually becoming her friend certainly helped. Taken even further by becoming Ryuko, the Dragon Miraculous hero.
    • Both Markov and his akumatized counterpart, Robostus, the first one for being absolutely adorable and having a sympathetic plight, and the second one for his absolutely brutal but efficient conquest of Paris, near-victory over Ladybug and Cat Noir, and actually turning on Hawk Moth and coming close to murdering him.
    • Luka became one once he made an appearance in the Netflix season 2 trailer, winning the fandom over with his handsome design, music skills, and personality. His fanbase only increased in season 3, where he got A Day in the Limelight via akumatization (and became one of the more sympathetic akumas in the process) and became the wielder of the Snake Miraculous.
    • Marc became popular as soon as his debut episode aired, thanks to his adorkableness, his shyness, and the paper-thin subtext in his relationship with Nathaniel.
    • Mireille Caquet and especially Aurore Beauréal have many fans. Some are even hoping that the latter will get a Miraculous one day.
    • Jagged Stone, his pet crocodile Fang and his agent Penny Rolling are also quite popular.
    • For characters that ultimately never made it into the final show, Felix (the original Chat Noir) and the Quantic Kids (Melodie, Mercury, Sparrow, and Kid Mime) have their own surprisingly strong fanbase. Ultimately, Felix ended up appearing in the show in season 3 — with an episode named after him, to boot.
  • Epileptic Trees:
    • Due to the fact that this is 3D CGI show, fans will theorise from continuity errors and reused item models, even if it's unintentional and just for budgeting purposes. For instance, theories sprung up over Madame Agreste's brooch being the same as the one Chloé gives Sabrina in Antibug, but Thomas Astruc Jossed those on Twitter, explaining they were simply both from the Gabriel brand and were unrelated.
    • There's a fan theory that posits that the Miraculous go to/work best when they are wielded by individuals who lack the traits the respective Miraculous embodies or represents, with the ideal of making the wielder better, more wholesome people. Examples include: the luckless and seemingly "responsibility incompetent" Marinette gaining the lucky charm Ladybug Miraculous, finding her lucky strides and being able to showcase competency and responsibility; the strait-laced, well-to-do, but trapped introvert Adrien gaining the "unlucky" and "destructive" but nonetheless free Cat Miraculous and becoming more extroverted and outgoing, with an emphasis on whimsical freedom. Likewise, the Butterfly Miraculous representing progression, change and transformation fit well with Hawk Moth's powers, as well as its wielder Gabriel's steadfast adherence to the past and inability to move on with his life, which is then contrasted with the reality that Gabriel clearly rejects what his Miraculous symbolizes, corrupting and twisting the nature of its powers to create super-villains who are weighed down by their on-going negativity that they can't move past from.
      • Going from this, this theory is also used to predict new potential Miraculous wielders, by seeing what the Miraculous' animals represents and who best fits the need for those traits in their lives. Nino's now confirmed Turtle Miraculous represents Nino's almost juvenile youthfulness being tempered by a sagacious wisdom and understanding, the likes of which the character has been shown to shun at times, whereas Alya, often self-destructive in the pursuit of truth, would do well to embrace at least a healthy dose of illusion and falseness via the Fox Miraculous. Chloé, in turn, could use, among other things, a nice helping of honey-like sweetness and selfless diligence and dedication in her life, as represented by the Bee Miraculous.
    • Hawk Moth in Season 2 is having a much harder time keeping his akumas in check, does it hint to Nooroo rebelling against him? Is it the consequences of using a Kwami for evil actions? Or is he simply suffering Villain Decay?
      • On the other hand, one might begin wondering just how much control Hawk Moth ever had over his akumas in the first place. After all, the ability of the Butterfly Miraculous is to empower others, not necessarily control them.
    • A rising theory that popped up since the release of "Feast" and "Ladybug" is that Adrien is actually a sentimonster created by Emilie when she was Mayura.
  • Evil Is Cool: The Akumatized villains are quite popular for their unique designs and powers, and the fact that most of these are transformed from recurring characters. Even those who are only in their debut episode are still fun to watch.
  • Evil Is Sexy: Between the number of relatively attractive people that get akumatized and the fact that a number of akuma outfits involve skin-tight bodysuits, plenty of akumatized villains have gotten this reaction from fans.
  • Family-Unfriendly Aesop:
    • Courtesy of "Antibug": even if the local Alpha Bitch is a Consummate Liar and won't admit that her selfish actions caused several people to become akumas, one should acknowledge the only time that she makes a good point since good advice can come from unlikely places. Though it should be noted that while discouraging good behavior by refusing to acknowledge it isn't good, a single good action doesn't make up for repeated wrong-doing.
    • Your direct and indirect actions are going to make someone bitter and even spiteful someday whether you meant them to or not, and likewise, the possibility of you having a bad day while you're striving for a goal is very, very likely. Showcased best in "Gamer" where Marinette effortlessly beats Max fair and square in a fighting game competition in the school library. Whereas Max had trained an entire year putting practice into the game for a district-wide tournament where he'd be representing their school, Marinette is implied to have been gaming with her father (a high skill player himself) as a sparring partner in the same series of fighting game for at least a few years, with her only motivation for participating in the try-outs (something she knew about for all of five minutes after strolling into the library by chance) is a chance to hang out and spar with Adrien for the day, who's the runner up. Despite accepting defeat graciously at the library, the humiliation festered in long enough for an Akuma to take hold of Max. This plot has been repeated at least three times during the show so far, in the akumatizations of Aurore, Max, and Kagami.
    • In the episode "Volpina", Lila is a Consummate Liar and from what we see of her an Alpha Bitch, who has no problem making false promises note  and potentially ruining people's reputations note  as well as theftnote , putting people downnote  and attempting to manipulate her crush into a relationship with her, and yet the episode treats Marinette as being the one who was wrong, calling her "too harsh" when she called her out and making it all about Marinette's jealousy regarding Adrien, even though it was very clear that insulting Ladybug (Marinette herself) was what finally set her off. Keep in mind that the origins episode shows Marinette as having had no confidence or self-esteem at all until becoming Ladybug, so it makes sense for her to be defensive about Ladybug and the sheer fact that no one should have to put up with being badmouthed.
      • There's a bit of Disproportionate Retribution in the negative way Marinette/Ladybug is portrayed. Had she called Lila out on her lies as Marinette rather than feeling a need to do so as Ladybug (admittedly difficult because then she'd have to explain how Marinette knew Lila was lying), she might have been more sympathetic.
    • Just because you have been genuinely wronged doesn't mean that what you do in retaliation is justified. A large fraction of the akuma victims suffer from genuine and undeniable injustices (The Mime lost his job because a friend lied to him, Kung Food's soup was sabotaged, Rogercop was fired for refusing to follow an illegal order, and many more), but that doesn't make what they did as akumas right.
    • "Chameleon" ends with Marinette being persuaded to give up on trying to debunk Lila's web of lies because she's never going to change, and this is presented by the show (through Adrien) as "the right choice" even though Lila went so far as to threaten Marinette with losing all her friends (something the story doesn't allow Marinette to tell him). This moment has pissed off a lot of fans, not least because it flies in the face of the very advice that led Marinette to become Ladybug to begin with: Evil prevails when good people do nothing.
      • On the other hand his reasoning is that she'll just get angry and become Akumatized again, and presumably again and again, so it's better to just let her have her lies than risk her causing serious damage and constant fights with the heroes. So it could be less this and more an example of how bad the Hawk Moth situation is getting that even people that rightfully deserve some negativity have to be left alone lest the situation become even worse.
  • Fanfic Fuel:
    • Several kwamis who have been introduced in the show don't have an owner yet, leaving much room for fans to imagine other heroes.
    • The kwamis and the Miraculouses have existed for millennia long before humans even did (Plagg apparently killed the dinosaurs) and have been used by various people to be heroes over the course of History, with few details given about the previous owners. Have fun imagining previous generations or Miraculous users.
    • The future alluded to in “Timetagger” has lots of potential for fanfics.
    • Since Mayura created a copy of Ladybug some people suspect every character to be secretly a sentimonster. Especially Adrien and Nathalie herself.
  • Fan-Preferred Couple: Marinette/Kagami seems rather popular in some circles. It appears to have grown even more popular with "Frozer", either because of Foe Yay Shipping and/or Taking A Third Option besides Adrien and Luka. The pairing got even more popular after "Ikari Gozen", too, mostly thanks to the two finally setting aside their differences and becoming friends.
    • That being said, Marinette/Luka and Adrien/Kagami have also caught quite a bit during season three, mostly for those who have given up on the Love Square.
  • First Installment Wins: For Zagtoon as a whole; the only other show they currently have out (Zak Storm) is ignored for the most part and considered So Okay, It's Average by the people who have seen it, and most of the shows they have in production have been ignored or accused of ripping off other shows, including this one.
  • Franchise Original Sin: A lot of the recurring complaints about Season 3 have been present since early Season 1, such as Adrien/Cat Noir getting away with his questionable behaviour in "Copycat" while passing the buck to Ladybug, and Alya not learning anything from her poor approach to journalism in "Lady Wi-Fi".
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    G-H 
  • Genius Bonus:
    • Antibug. There really are ladybugs that come in black with red spots, variants of ladybugs known as harlequins. However, they are an invasive species and considered pests in North America and Europe due to their damage to crops, infesting houses, and aggressiveness.
    • In Weredad, the akuma that turns Tom Dupain into the titular villain is a flower. Him becoming a werewolf-like creature is most likely a reference to the curse of lycanthropy being caused by a certain flower and a possible cure for such a bane being the destruction of said flower.
    • The Reflekdoll from the episode of the same name appears to be a reference to the Royal de Luxe “Little Giantess” giant marionette.
  • Germans Love David Hasselhoff: While previous French animated series such as Wakfu had niche English-speaking fandoms, Miraculous has a huge following in the English-speaking world, which goes even further into this trope as many of its fans are also fans of Japanese media (anime and manga).
  • Heartwarming in Hindsight: Possibly unintentional, but the Sailor Moon theme song, "Moonlight Densetsu", is a love song with lyrics such as describing the lovers' relationship as a "miracle romance" and changing their meetings from "coincidences to into chances". Given that Cristina Valenzuela has fandubbed this (as well as being a voice actor for Sailor Mars) and Sailor Moon is a major figure on the magical girl superheroine genre, it's possible this wasn't a coincidence either.
  • Hilarious in Hindsight:
  • "Holy Shit!" Quotient:
    • The season two premiere. You hear that sound? That's the sound of most of the fandom screaming "I KNEW IT!" after Hawk Moth finally reveals who he is. Then he akumatizes himself.
    • Dark Owl started as what seemed to be a lighthearted filler episode, and then the following things happen in succesion: Dark Owl imprisons Ladybug and Cat Noir, threatening to kill them unless they hand over their Miraculouses. Ladybug and Cat Noir unmask, but keep their eyes closed the whole time, causing Tikki and Plagg to not only see each other but see who the other hero's secret identity is (and gives then time to eat and recharge their abilities). And in the final standoff in Monsieur Damoclès' "lair", Dark Owl succeeds in pulling one earring off, causing Ladybug to start detransforming right there and then. The fandom just about had a collective meltdown.
    • "Zombizou". SO! Did you want an in-series confirmation that Marinette and Adrien weren't immune to akumatization? Well, you're in luck! Besides that, Miss Bustier becomes the first person to try and resist the akuma's influence after keeping it from infecting Marinette, Chloé gets some actual Character Development, and we get further confirmation that Hawk Moth/Gabriel's goals involve bringing back Emilie!
    • Judging from the teaser, "Troublemaker" is going to be another episode like this: besides the fact that the Villain of the Week can be seen pulling an earring off of Ladybug (just like what happened in "Dark Owl"), it looks like, thanks to a series of events, Adrien's finally going to figure out Marinette has a crush on him! Though an early script reading for this episode may have already indicated that Adrien still considers Marinette a friend regardless as questioned by Plagg after the television crew filmed Marinette's bedroom walls.
    • The teaser for "Sandboy" is, quite frankly, nuts. We get to see footage of Tikki and Plagg going through a portal in Master Fu's gramophone to some sort of freaky kwami dimension where all of the kwami live.
    • The "The Queen's Battle" duology. Hoo boy. Between the two episodes, we get the following: Chloé getting the Bee Miraculous and quickly breaking the rules by transforming in front of others (including Gabriel); the reveal that kwamis are seriously overpowered (with Plagg unleashing a Cataclysm that, in the past, apparently wiped out the dinosaurs); the reveal of Chloé's mother in all her bitchy glory; Gabriel almost giving up his pursuit of the miraculouses, and Ship Tease between him and Nathalie; the current location and condition of Emilie Agreste; and a confirmation that, not only can people get akumatized more than once, but Miraculous holders aren't immune...even if they're transformed when the butterfly is sent after them.
    • "Catalyst", period. Highlights include Volpina back in action; the first time an akuma voluntarily leaves its target; illusion!Cat Noir being killed by akumatized illusion!Ladybug; Hawk Moth empowering himself via his latest villain which leads to the return of a majority of the past akumatized villains; and the very first time all five of the Miraculous holders gathering to battle!
    • The follow-up episode, "Mayura" is no slouch either. Hawk Moth is finally fought head-on; Nathalie dons the Peacock Miraculous (becoming the titular character), which reveals both its power set and that something happened to it that now causes its powers to be Cast from Lifespan (which paints a good picture of what might have happened to Gabriel's wife to put her in a coma); and Marinette finally acts on her feelings for Adrien!
    • "Party Crasher", partly thanks to a case of Out of Order, gave us the debut of not one, not two, but three new Miraculous heroes, and one of them is the previously-leaked fan favorite Viperion!
    • "Ladybug". HOLY. SHIT. Hawk Moth brings back Catalyst and transforms into Scarlet Moth. He then proceeds to akumatize most of Marinette's class, Sabine Cheng, and (thanks to Lila) Marinette herself, at least until Nathalie's health problems force him to withdraw the butterflies before Marinette gets transformed... which is good, because she'd started removing her earrings the second Hawk Moth gave his get-me-the-miraculous speech. It bears repeating: Hawk Moth almost won. On top of that, what does end up being the plan of the week is darker than usual. Knowing the stakes and risking her life to become Mayura again, Nathalie puts so much power into a sentimonster copy of Ladybug that once she loses the object the feather was placed in, which allows her to control the sentimonster, it proves to be fully sentient. When she chooses to help the heroes defeat her former master, Nathalie simply withdraws the feather, causing the clone to vanish - this time, the death of a human being, or at least someone who was clearly as sentient as one, is not an illusion, not a case of Fridge Logicnote , and not undone at the end. It was treated very seriously by the heroes.
    • "Feast". Not only do we finally learn Master Fu's backstory and how he became the last Miraculous guardian, we also find out that there are more Miraculouses that were eaten by the titular monster, only to be restored when it is defeated. And now Hawk Moth knows who Master Fu is, putting the heroes in more danger. Also, it turns out that there is no time limit on the ability of Ladybug's World-Healing Wave to undo akuma/sentimonster damage. When the title monster is defeated, the temple and all the other Guardians are restored after nearly 200 years! Mind you, that changes the heroes' status quo less than you might think. Hawk Moth still has the Peacock and Butterfly Miraculous, which means there will still need to be heroes to oppose him, so the need for our dynamic duo and Master Fu to keep up their activities and secrets remains.
  • Ho Yay: Has its own page now.

    I-L 
  • Idiosyncratic Ship Naming:
    • Nino, a DJ, and Alya, whose akumatised form is Lady Wifi, are shipped as DJWifi.
    • Nathaniel, known affectionately in fandom as the 'Tomato Son' due to his hair and eyes, and Lila, whose akumatised form is a fox heroine are referred to as Tomatofox.
    • Kim/Alix are called Heartrate.
  • Idiot Plot:
    • "Lady Wifi" stands out as this, relying on Alya being a poor investigator and a Horrible Judge of Character (when she suspects Chloé of being Ladybug) and Hawk Moth being a terrible strategist (when, after Lady Wifi has Ladybug restrained, he tells her to release her, force her to use her Lucky Charm to save Cat Noir, and then let her transformation run out, rather than just pull out the earrings immediately). The former point becomes even stupider after the Origins two-parter revealed that Ladybug saved Chloé from falling on her second day in the suit, which Alya, Nino and Adrien seem to have forgotten about.
    • "Catalyst" reveals that Hawk Moth can call back and detransform his victims without Ladybug's interference. In "Robostus", Hawk Moth is too preoccupied trying not to be blown up by his own lair, but "Gigantitan" could have been avoided if he just remembered to do so.
    • "Chameleon." Lila's web of lies would have fallen apart if Ms Bustier had ever asked her to bring in a doctor's note, if Marinette had contacted Jagged or Penny about whether any part of the cat-rescuing story was true, if Alya had tried to verify Lila's stories the same way she expects Marinette to, if Max (or anyone else) remembered he was wearing glasses when Lila was supposedly trying to shield his face from a scrunched-up napkin, or even if Lila had just not bothered trying to get closer to someone who already knows her to be a liar.
  • Inferred Holocaust: In "Syren", the titular akuma ends up flooding the entire city. How many people drowned? Were the deaths undone with Lucky Charm like the rest of the damage usually caused by akuma, or did everyone who died stay dead?
    • It appears that after the episode, "Timetagger", people who died to akuma related attacks can indeed be brought back to life, as one person who got sent back in time ended up becoming the Mona Lisa.
  • Informed Wrongness: The ending of "Timebreaker" has Alix stating that she should never have asked someone else to hold onto the watch for her, and learning a lesson about her responsibilities. But it's hard to see why this is presented as irresponsible considering that her only other option at that point was to carry the watch while racing Kim, meaning an obvious risk of dropping it and breaking it. At best, you could argue she should have left it with her father at the restaurant to take home, but that just raises the question of why he didn't suggest as much when he knew she was about to leave to go skating. Really, Alix's only mistake was not choosing someone smart enough to remember they have pockets (or a purse, in Marinette's case).
    • "Rogercop" presents Marinette trying to look for other suspects as being no better than Chloé and her father's kneejerk accusations, which isn't entirely fair. It becomes especially jarring when she still gets called out for making non-specific, conditional statements like, "If there's a culprit, they're in this room."
    • In "Malediktator", Marinette and the rest of the class are portrayed as in the wrong for wanting to celebrate that Chloé is leaving Paris. Adrien objects to this because she's his friend, but he's been witnessing her bullying up close for a long time now and the story doesn't allow Marinette to point out that she has been getting away with it for years.
  • Jerkass Woobie:
    • Sabrina. Yes, she's allied with Chloé and occasionally is as much of a jerk as she is, but she also has no idea what real friendship is, and gets easily crushed. Her father gets fired in one episode and turned into an akuma, forgetting who she is, and she can't understand that Marinette needing to handle a personal thing the day before a project is due is not the same as Chloé refusing to do schoolwork. Heck, when she gets turned into an akuma she doesn't even get a cool Evil Costume Switch! She's just invisible, and her outline shows that her outfit hasn't changed.
    • Chloé of all people became one in "Despair Bear": in the past it's revealed that her mother walked out on her when she was just a child (complete with a picture of her crying her eyes out when it happens), stunting her emotional growth and leaving her clingy to Adrien because he was there to comfort her. In the present, Adrien threatens to break up his friendship with her, and the prospect of this turns her into a miserable, anxious wreck, showing just how damaged her psyche is.
  • Just Eat Gilligan: Considering the majority of the people Akumatized in season 1 were because of Chloé, you'd think Marinette would have done more about her.
  • Launcher of a Thousand Ships:
    • Nathaniel may not be a major character, but it doesn't prevent him from being shipped with a lot of other characters in the show. This includes, but isn't limited to, Marinette/Ladybug, Adrien/Cat Noir, Chloé, Sabrina, Lila, and Juleka. As of "Reverser", the list includes Alix and Marc.
    • Marinette herself is shipped with just about all of her classmates, including Adrien, Nathaniel/Evillustrator, Chloé and Lila, Alya and occasionally Nino, usually in polyamory stories. Season 2 has added Kagami and Luka to the list.

    M-R 
  • Memetic Mutation:
    • "Feed Adrien!" or "Let Adrien eat!" note 
    • Marinette's phone kleptomania. note 
    • "Eren, what are you doing in that cat costume?" note 
    • Nino and his potatoes. note 
    • "She's just a friend." note 
    • Adrien “Just a Friend” Agreste. note 
    • "Where is Lila?" answered by "On the Eiffel Tower" note 
    • After the events that caused Dark Owl to be a Wham Episode, memes popped up of Plagg desperately wanting to tell Adrien about Marinette's identity, but Tikki threatening him viciously to keep the secret.note 
    • Breakdance AU note 
    • Season 2 is fanficnote 
    • "The Sandboy just checked in! Now nightmares can begin!" note 
    • Associating Adrien with Adriano Celentanonote 
    • "Super Penguino" note 
    • "Give Juleka her bike back Marinette!" note 
    • Nino is going to kill Gabriel Agrestenote 
    • "Salt Fics"note 
  • Misaimed Fandom:
    • A lot of fans are very supportive of Ladybug's decision to confront Lila and humiliate her in front of Adrien for lying. The episode makes it very clear Ladybug was in the wrong as she gets called out by Adrien and apologizes to Lila about it later.
    • This trope also applies to Lila herself, who, as mentioned under Base-Breaking Character, has a section of fans that actually like her for her cunning and being a far more personal enemy to Marinette than Chloé is, despite Word of God outright confirming that she's intended to be a Hate Sink.
  • Mis-blamed: Some fans complain that the dubbers of the English version ruined the dialogue by putting in ridiculous words and phrases, especially "de-evilize." However, it was the show's writers at ZAG, not English dubbers, who wrote the English version, which the animation of the show was built around. Thomas Astruc even admitted that "evilize" was his idea.
  • Moe:
    • Marinette/Ladybug, of course. She's a Cute Clumsy Girl that's awkward around her crush, gets easily flustered and stammers when she receives any attention in school, and frequently blushes and assumes the worst when things are going bad for her.
    • Sabrina as well. She's something of a jerk, but she really is pretty sweet and supportive when she's not directly aiding in one of Chloé's schemes. With all the suffering she endures from Chloé, you really want to give the poor thing a hug.
  • Moral Event Horizon:
    • Hawk Moth has several contenders for when he crosses the line:
      • His choice of victim in "The Puppeteer" (Manon, a young child) led some fans to believe that he crossed it, and it's kind of hard to blame them, even if he did treat her better than most of his victims.
      • Now that Hawk Moth is confirmed to be Gabriel Agreste, another MEH contender may be the stunt that he pulled in "The Collector": he akumatised himself fully intending to not only attack Adrien, but likely also to guilt trip him over supposedly causing the akuma in the first place.
      • "Riposte" is another contender, since he again had no qualms about sending an exceptionally dangerous akuma after his own son. While subsequent episodes have made it clear that he isn't willing to sacrifice his son for his goal, he still made very little effort to keep him out of the line of fire (such as by redirecting Riposte to look for Cat Noir, which would have given Ladybug more time to hide him).
    • Chloé Bourgeois may often just be an Alpha Bitch, but she has a couple of moments that prove there's something rotten within her.
      • In "Reflekta", locking Juleka, an emotionally insecure girl who has major problems with her image as a whole, inside a bathroom stall, alone and scared, so she can take her place in a school picture, may be the absolute worst thing she had ever done up to that point.
      • Chloé really crosses it in the two-part season 3 finale when she joins Hawk Moth and is willingly akumatized just because Ladybug didn't come to give her the Bee Miraculous when she wanted it (even though Ladybug had previously told her she couldn't because Hawk Moth knew her identity and could use it against her). It certainly doesn't help that she feels no remorse afterwards, instead acting like a spoiled brat, and that her actions lead to all the Miraculous users so far except for Ladybug and Chat Noir (and Bunnyx because Alix in the present hasn't used it yet) having their identities revealed to Hawk Moth, robbing them of the chance to use them again. Although given that Season 4 spoilers reveal she’ll be replaced as Queen Bee, her actions here likely did her in and she isn’t going to get off lightly for this one.
    • Lila's contenders for when she crosses the line:
      • Even people who liked Lila beforehand believe she crosses it in "Chameleon", where she lies about having a hearing disability just to sit next to Adrien, and turns the class against Marinette when the latter tries to dispute it, almost resulting in her akumatisation. And if that doesn't do it, deliberately and unquestionably akumatizing herself just to spite Ladybug and throwing her lot in with a dangerous terrorist/supervillain definitely pushes her over the edge.
      • Another big contender is trying to get Onichan to kill Ladybug by promising to follow her demands.
    • Bob and XY cross it in "Silencer", where they not only plagiarise Marinette and Luka's band, but also threaten to shift the blame onto Marinette when she demands justice, leading to a sweetheart like Luka being akumatized into Silencer. Bob even goes as far as to use illegal techniques and defamation threats in order to promote his son's career for money, which is a new low for him that would've gotten him in legal trouble in a realistic setting. If that doesn't push Bob over the line, using Ladybug as a Human Shield to save his own skin when Silencer attacks almost certainly does the trick. Is it any wonder that Jagged doesn't get along with them?
  • Narm:
    • In "Lady Wifi", Marinette recognizes that Alya is the Villain of the Week by the charm on her cell phone. It may not seem narm-y, until you see that aside from her outfit and mask, she looks exactly the same as she always does. It becomes even more so in "Rogercop" when Sabrina is able to immediately recognize that Rogercop is her dad even though his face and outfit is obscured.
    • Some of the villains can qualify, regardless of if they turn out to be Not-So-Harmless Villains. For example: The Bubbler and Mr. Pigeon: while they both may be legitimate threats in practice - those bubbles could have potentially suffocated every adult in Paris leaving vulnerable children alone, and pigeons and their waste are a genuine health concern, being considered "flying rats" - it's still hard to take their motifs seriously, which really isn't helped by both men's rather embarrassing-sounding monikers, The Bubbler's attempts to be Totally Radical, and Mr. Pigeon acting like a pigeon, complete with cooing and flapping his arms like wings.
    • Princess Fragrance was the audience's first taste of a Musical Episode, albeit not one that could qualify entirely as one (the dialogue was sung but there were no numbers). The musical elements were overlooked. Then the Christmas Episode rolled around, this time a bona fide Musical Episode to boot, with numbers impossible to look away from without missing plot-important sequences. It wasn't... pleasant.
    • The term "de-evilize" can be awkward to listen for some English-speaking people.
    • The spots in Ladybug's costume and the bell in Cat Noir's can be a bit silly to look at for some people.
    • "Sandboy" has Master Fu's greatest fears manifest themselves as tiny floating bedsheet ghosts, greatly lessening their impact and making his fear of them look a bit silly. Of course, given that most of the other nightmares are also rather silly despite also being serious subjects (which makes sense since the Sandboy is a young boy with a basic understanding of psychological fear), this can come off as Narm Charm instead.
    • The Christmas special may be the first example of singing one's attacks, as Cat Noir sings "Cataclysm!" as he rushes to destroy a giant Christmas tree. The angst of his preceding anti-Christmas musical number doesn't help matters.
    • Chris, despite looking no older than 7, is voiced by an adult male voice actor in the English version, and he plays him with such an annoyingly screechy voice.
  • Narm Charm:
    • The use of cheesy one-liners, predictable story beats, and a few truly laughable villains make the show hard to take seriously at times, but it fits well with the classic Magical Girl and superhero shows it's a throwback to. Also, all of Cat Noir's terrible puns.
    • Cat Noir, when under the control of "Princess Fragrance", sings everything he says with the most ridiculously-sounding deep voice.
    • Some people find the songs from "Santa Claws" corny, others however like them thanks to the context behind, especially "Cat in the Night" and "A Brand New Day".
    • Sure, "de-evilize" and "evilize" may be rather corny, but over time, they can grow on you.
    • The costume designs, while ridiculous to an extent, are still fitting for the respective characters.
  • No Yay: The show's handling of Marinette/Ladybug and Adrien/Cat Noir's romantic relationship in Season 3 has been met with negative reception, mainly due to continuing to handle Marinette's infatuation over Adrien as a Loony Fan and apparent Aesop Amnesia of her character development in Season 2 (such as trying to break into his house when Lila was tutoring him instead of trusting that Adrien already knows that Lila isn't trustworthy because of the season's premiere episode, being a Clingy Jealous Girl with rival love interests (particularly Kagami), and taking it to creepy levels when she objectifies a "statue" of him like smelling him and plucking a hair strand for safekeeping (when it really was him)) as well as Adrien continuing to be oblivious towards Marinette's attraction to him (dismissing any hint of it as them just being friends) despite being aware of it at the end of the Season 2 finale when she kissed him.
  • One-Scene Wonder:
    • Chloé's butler in "Antibug" when he's pretending to be an akuma villain while playing with Chloé with a moustache. Eventually becomes an Ascended Extra in Season 2, getting even his own akumatized form and episode.
    • The photographer in "Reflekta" (Vincent) who won't take Chloé's nonsense.
  • One True Threesome:
    • Adrien/Marinette/Nathanael has a good amount of fanworks and followers.
    • Adrien/Luka/Marinette gained popularity after Captain Hardrock aired.
  • Periphery Demographic: The show has a good amount of teen-to-adult viewers, perhaps due to the franchise having been planned for those viewers before it was toned down for a younger audience. Most adult fans seem to like it well enough regardless. It even won the Teen Choice Award for Choice Animated Series in 2018.
  • Portmanteau Couple Name:
    • The characters with Secret Identities add more complexity to the ships:
      • The Love Square, where we have four different ship names just for the two main characters; LadyNoir is a popular term for the pairing in the fandom for Ladybug/Cat Noir, Ladrien for Ladybug/Adrien, MariChat for Marinette/Cat Noir, and Adrienette for Adrien/Marinette. As they act quite differently in their hero roles than they do in civilian life, each of those really is quite distinct.
      • Adrien/Nino = Adrino, while Cat Noir/Nino = Ninoir.
      • Adrien/Alya = Alyadrien
      • Adrien/Nathaniel = Adrinath, while Cat Noir/Nathaniel = CatNath.
      • Adrien/Luka = Lukadrien.
      • Adrien/Kagami = Kagadrien or Adrigami
      • Marinette/Luka = Lukanette
      • Marinette/Kagami = Kagaminette
      • Marinette/Alya = Alyanette, while Ladybug/Alya = Alyabug. Fans who avert the One Mario Limit and use Lila's akumatised name for Fox!Alya refer to Marinette/Fox!Alya as Volpinette, and Ladybug/Fox!Alya as Volpibug, which causes some overlap with the L Square below. Since the TFOU leaks in August revealed Alya's heroine name to be Rena Rouge, it's likely the ship names will change to reflect that.
      • Marinette/Chloé = Chlonette, while Ladybug/Chloé = Chlobug. Chloé's Bee heroine Fan Nickname is Queen Bee, Marinette/Queen Bee = Maribee, and Ladybug/Queen Bee = Ladybee. Her official name was leaked in August as Queen B, which may not affect the present ship names.
      • Marinette and Lila constitute the L Square, created before the SDCC 2016 spoilers confirmed Lila wouldn't be the Fox Miraculous holder. Marinette/Lila = Lilanette, Marinette/Volpina = Volpinette, Ladybug/Volpina = Volpibug, and Ladybug/Lila = Lilabug.
      • There is also the massively controversial Sin Square comprising of Gabriel Agreste and Marinette. Gabriel/Marinette = Gabrinette, Gabriel/Ladybug = Gabribug, Hawk Moth/Ladybug = Ladyhawk, and Hawk Moth/Marinette = Marimoth.
    • Juleka/Rose = Julerose
    • Kim/Max = Kimax
    • Kim/Ondine = Kimdine
    • Mylène/Ivan = Myvan
    • Chloé/Sabrina = Chlobrina
    • Chloé/Nathaniel = Chlonath
    • Nathaniel/Marc = Natharc
    • Nathaniel/Alix = Nalix
  • Rewatch Bonus: After learning that Gabriel is Hawk Moth in "The Collector", several of his more overtly rude acts from previous episodes can be read as attempts to create suitable targets for akumatization.
  • Romantic Plot Tumor: The love square between Marinette / Ladybug x Adrien / Cat Noir. While it was a creative aspect when the show first began, after three seasons of the same predictable plots of Will They or Won't They? and close calls in finding out they had been loving their alter egos, many fans have gotten sick of it and just wish the two of them could find out each other's secret identities and wrap this aspect up. It doesn't help that Marinette's paranoia about even them knowing each other's secret identities has led to a lot of trouble when they couldn't contact each other or know where the other was, far more than the potential trouble that could be caused by them knowing, and it's really transparent that keeping the love square alive is the only out-of-universe reason.
  • Ron the Death Eater:
    • While the majority of fanfic depictions of Nathaniel are positive, there are a few where he becomes an abusive Romantic False Lead to Marinette so Adrien can save her. Even stories that don't portray him as outright abusive may show him as jealous or possessive, even in situations where they've been broken up for some time.
      • As of his introduction in "Captain Hardrock", Luka has been given this treatment as well, despite the fact that he's one of the nicest characters in canon (even encouraging Marinette to go after Adrien in "Frozer").
    • Marinette has been getting a lot of this since at least the start of season 2, thanks in part to the increasing number of akuma attacks she's been linked to. Even though none of her contributions to such attacks have been as malicious as the likes of Chloé or Gabriel, and despite being one of the few characters who almost always tries to make up for their mistakes, she tends to gets a lot of harsh criticism in some circles (some of which can be blamed on the actual show, which is far more likely to call her out on her flaws than Adrien).
    • Although he is a bad father, many diehard haters only see Gabriel Agreste as an abusive monster who's always been cold and distant to Adrien (despite the webisodes confirming he changed after his mom left). They rationalize any concern he shows for Adrien must be faked or done with only selfish intentions and dismissive of any canon positive portrayals of him. It doesn't help that he's also the show's Big Bad, though ever since the reveal, he has also consistently shown that Even Evil Has Loved Ones definitely applies to both Adrien and Nathalie; he's chosen their wellbeing over victory more than once.
    • While in the minority the increasing popularity of salt fics in the fandom has led to this treatment being applied to Alya and Adrien quite often. The former is usually flanderized into a shameless gossip who either abuses Marinette's trust or dumps her outright for Lila, often with a heaping dose of Never My Fault; the latter usually gets turned into an Extreme Doormat who refuses to do anything against Lila and guilts Marinette for trying to go up against her, a Entitled Bastard who believes he deserves Ladybug's affections and refuses to take no for an answer, or a combination of the two. Depending on how the author feels about them, the rest of Marinette's classmates can also get this treatment, mainly by becoming little more than Lila's devoted fanbase who shun Marinette the minute she tells them to.
  • Rooting for the Empire:
    • Considering that Evillustrator indulged in Poke the Poodle moments before it seemed that Marinette betrayed him, and he only wanted to take her out for a romantic cruise on the Seine and on his birthday, it is really hard to sympathize with Marinette and Cat Noir's well-intentioned attempt to disarm him.
    • Few, if any, viewers find themselves eager for Ladybug and Cat to hurry and stop Rogercop before he can get to the Mayor. Even more so when Rogercop simply forces the jerk to resign on live television instead of outright murdering him or anything. Though being forced to resign doees make the resignation less legitimate.
    • Some viewers may become tired of the Status Quo Is God aspects of the show after a while, and hope for an ending where The Bad Guy Wins for the sake of variety. Lucky for them, the show seems to be edging in on Nothing Is the Same Anymore for future seasons.
    • Robostus may have started out just like any other akuma in the show, and then he turns on Hawk Moth and starts firing his own security system of missile launchers against him. Many viewers, especially those who despise Hawk Moth, will find themselves finding it hard to wish that Ladybug and Cat Noir take him down quickly.
    • Considering that Bob Roth threatened Marinette in front of him, it's hard not to root for Silencer wanting to get a confession out of him. He doesn't even seem that interested in getting the Miraculous. It also helps that he promises not to hurt Marinette and then confesses his feelings for her. Cat Noir even briefly feels this way In-Universe, but Ladybug shoots him down because she doesn't believe in forced confessions.
    • One of the most popular Fanfic Fuel plots is for an episode where Hawk Moth succeeds in akumatizing Marinette and/or Ladybug. It very nearly happens in "Chameleon" and "Ladybug", but is ultimately subverted, much to fans' exasperation.

    S-T 
  • Scapegoat Creator: Thomas Astruc has become the main target of fans' complaints about the show. His rather controversial behavior on Twitter hasn't helped matters.
  • The Scrappy: Mayor André Bourgeois, Chloé's father and the mayor of Paris. He spoils his daughter rotten, doesn't acknowledge that she causes a lot of trouble, and is as helpless as any authority figure to handle akuma. On top of that, he very blatantly abuses his position to order people around, making it very clear where Chloé gets it from. He seems, however, to get better by "Malediktator", which rescues him for some.
  • Self-Fanservice: Fan-Art of Cat Noir frequently depicts him as much more muscular than in the show itself, and though Ladybug's skin-tight suit is, well, skin-tight, some artists make her bustier and curvier than she actually is. The same applies for the other heroines and a number of akumatized victims.
  • Ship Mates:
    • In a non-romantic example, Alix and Nathanaël are this to all of the platonic relationships in the cast. They are the only two in their class without official best friends, so fans like to make them close so that nobody in the class is alone.
    • It's also popular to pair Nath with Chloé or Lila, taking care of both his crush on Marinette and the girls' on Adrien.
    • Often Myvan, Julerose, and Kimax shippers come hand-in-hand, as ships that involve minor classmates unrelated to the Love Square.
    • Both Luka and Kagami are quite sympathetic even though the Love Square is still the most popular ship. The solution is obvious, occasionally making them a companion ship to our two leads.
  • Ships That Pass in the Night:
    • Chloé/Nathanaël has become a very popular pairing among fans, despite their only interaction being in "Evillustrator", where the latter tries to kill the former as the titular villain. Fanfics, fanart, hell, even fanmade comics based around them have become quite common.
    • And that's not even going into the popularity of Lila/Nathanäel, even before they wound up sitting next to each other in class.
    • Chloé/Luka is a surprisingly popular pairing despite the two never interacting. They've got a bit of an Opposites Attract appeal.
  • Special Effects Failure:
    • The series was animated to English scratch voice dialogue. Being redubbed with the official English cast led to some lines being just a hair out of time, all the more noticeable with the very well-pronounced mouth animation.
    • Paris — a popular tourist destination — is glaringly shown with only about fifteen different incidental characters filling up small crowds. While the show does have a higher budget than most cartoons, it would seem it burnt off most of the money on other special effects and ran out of budget for crowd scenes more accurate to real life.
    • Common consensus has it that the animation has taken a noticeable drop in quality since the start of Season 2.
  • Squick: Theo Barbot's infatuation with Ladybug can fall into this due to her being visibly in her mid-teens and him seemingly in his early-twenties. And even if you assume that people aren't supposed to notice the heroes' ages due to the magic of the Miraculous, the fact that he's also been linked to the similarly-aged Mireille raises some questions.
  • Starboarding: Some fans like the idea of Chloé having a crush on Ladybug, without necessarily having those feelings requited.
  • Strawman Has a Point:
    • In "The Pharaoh" the professor is right to point out Don't Touch It, You Idiot! about the Staff of Anubis because ancient artifacts are delicate and can easily become damaged.
    • In "Darkblade", Armand D'Argencourt's seeming Sore Loser tendencies after losing the Mayoral election. Given his Humiliation Conga from his Jerkass opponent (Chloé's father, of course), it being a textbook Ironic Echo of said opponent's ancestors doing something similar to Armand's family long ago, and the public constantly hounding Armand for said loss, you really can't blame him for being so frustrated - and are probably surprised that he does nothing worse than Poke the Poodle (at least before Hawk Moth turns him into Darkblade) during his Rage Breaking Point.
    • Ladybug not taking Chloé's advice in "The Antibug." As she points out to Cat Noir, Chloé had lied to them earlier about her fight with Sabrina and was otherwise useless in battle as The Millstone and a bystander. She had no reason to trust Chloé's word.
    • Marinette in "Guitar Villain" when producer Mr. Ross wants her to design Jagged Stone's album cover to mimic that of XY's. Although Tikki tells her to stick to her guns and design it the way she would, Marinette has a good point in saying that Mr. Ross told her to design it a certain way; most graphic designers have to compromise their styles to satisfy clients. Marinette was just really lucky that Jagged had enough power as a musician to override what Mr. Ross wanted and tell Marinette to design it in her style.
    • Marinette again in "Chameleon" when deciding to expose Lila as a liar since Lila makes a mistake in keeping her lies consistent. Adrien discourages Marinette from making a confrontation to avoid making things worse, but plenty of fans have pointed out that doing nothing against Lila goes against the lesson of the Origins Episode that "evil only triumphs when good men do nothing." Additionally, doing nothing does not fix the problem since Lila has made it clear to Adrien and Ladybug by continuing to lie when politely discouraged that she will not reform so there is nothing positive to be gained from this option even if the alternative is bad.
    • Lila is very clearly putting on a front, but she is the only one of Adrien's four love interests who tries to make peace with Marinette and befriend her, because "it's not worth fighting over a boy".
    • When making her peace offering to Marinette in "Chameleon", Lila states that all their classmates are idiots. Considering how easily she manipulates them and some of the lies she gets away with, she may have a point.
    • In "Chameleon" when Marinette tries to explain to Nino and Alya about how she knows about Lila's lying, both are quick to accuse her of being jealous of Lila having feelings for Adrien. In all fairness, Marinette's crush on Adrien often causes her to make poor decisions in scenarios relating to him (including her first confrontation with Lila) along with many of her antics falling head first into unhealthy stalker territory.
  • Superlative Dubbing: Thanks in part to the talented English cast, the American dub has a strong reception among fans, and it's generally easier to find episodes in English than the original French.
  • Tainted by the Preview:
    • During the year and a half long hiatus between the end of Season 1 and the start of Season 2, a lot of future canon developments have been spoiled through con previews, leaks, and creator reveals. New character concepts and hinted plots have especially divided the fandom as the show adds more and more Game Changers. This has especially applied to the new Love Interests, Kagami and Luka, to the point that Brand Ambassador Ferisae had to reassure fans to give the characters a chance.
    • A preview clip of the season 3 premiere "Chameleon" outraged a lot of fans due to a scene of the entire class turning on Marinette when she tries to call out the unfairness of forcing her to move to the back of the room to accommodate Lila's (transparently fake) hearing impairment (note that Marinette's seat wasn't even the one Lila supposedly needed, and the only reason she was being moved is because Alya suddenly wanted to sit with Nino). The scene has already inspired a lot of Spite Fics even before the episode aired, including at least two where Marinette resorts to changing schools and will likely never trust Alya or Nino as Miraculous holders again.
  • They Wasted a Perfectly Good Plot:
    • A lot of fans have been left unsatisfied by Chloé's "redemption arc" in Season 2 building up to her getting the Bee Miraculous, thanks mainly to her sheer lack of progress from one episode to the next. "Despair Bear" seemed to be a step in the right direction with her making an effort to be nice to win back Adrien's friendship, as well as saving Ladybug from a possessed Cat Noir, but as soon as she's reconciled with Adrien in the closing scene, she reverts back to bullying her classmates as if nothing had happened, and Adrien's only reaction is an inexplicably fond, "She'll never change." Likewise, "Zombizou" seemed to be a good step forward with her again saving Ladybug and offering a sincere apology to Ms Bustier, but she doesn't apologise to Marinette for ruining her hard work, nor does the story seem to acknowledge that Marinette deserves one, instead focusing on encouraging her to be the bigger person. Lastly, "Style Queen" attempts to give Chloé a Freudian Excuse in the form of her neglectful and equally bullying mother Audrey, but right when it looks like Chloé is going to learn a lesson about how trying to maintain such a toxic relationship with her mother by emulating her abusive behaviour isn't worth it, Marinette instead intervenes and uses this similarity as a starting point for them to bond, persuading Audrey to stay in Paris for a while. So once again Chloé learns nothing about treating others better (as was already shown in the chronologically later episode "Reverser"), and this along with her Engineered Heroics after she accidentally gets her hands on the Bee Miraculous in "Queen Wasp" has only served to convince fans that she has not and may never earn a Miraculous, making it all the more frustrating when Ladybug does recruit her in "Malediktator".
    • "Mayura" has attracted a few complaints about the show bringing back akumas from previous episodes while not showing the heroes having learned much from those battles. One example is when Rena Rouge gets hit by one of Dark Cupid's arrows. In the villain's debut, it was shown that true love's kiss could reverse the effects, but Carapace (despite being Rena's boyfriend) never thinks to try it, leading to both of them being akumatized. There are also people disappointed that their akumatized forms in that episode were just palette swaps of their hero outfits, and not as unique as Queen Wasp had been.

    U-W 
  • Uncanny Valley:
    • Papillon/Hawk Moth, due to his extremely tight face mask, thin face shape and huge eyes making him look decidedly... off. Considering he's the main villain of the series so far, this may be on purpose. He looks especially creepy in “Dark Owl”.
    • Rose falls into this sometimes due to her enormous eyes, which are overly large even compared to the already large eyes of the rest of the cast.
    • Chloé can also be this since some of her expressions, specifically the ones where she narrows her eyes, unintentionally make her skin look really tight and plastic-y. Though some Fridge Brilliance kicks in when you consider she's exactly the sort of person who'd have a lot of 'work' done on her face.
    • The photo Adrien has of his mother as his desktop background, which is clearly his mother's head superimposed on Tara Strong's body, meaning she's a cartoon head superimposed on a human body.
    • Prime Queen's design is great and all, but there is just something off about her, especially the face. It really works.
    • Auguste, the baby in Gigantitan. He's remarkably ordinary in design except for having extremely bright green eyes, almost neon-colored, giving him a slightly artificial and off-setting appearance.
    • Due to the (lack of) detail on some of these models, this moment from Gorizilla is especially unsettling.
    • A few people have been put off by Luka's apparent lack of eyelashes.
    • Audrey Bourgeois, in part due to only having eyelashes on the outer halves of her eyelids, and having lower quality eye textures.
    • Lila, like Audrey, has flat, low quality eye textures, and, unlike Chloé, looks very off-putting when she scowls (which is a lot).
  • Unexpected Character: One of the Akuma in Season 3 is Thomas Astruc himself.
  • Unintentionally Sympathetic: XY in "Guitar Villain". Jagged and Marinette dislike him for being "young" and considered a better musician, having overtaken Jagged on the music charts, and XY makes some catty remarks about Jagged Stone being a dinosaur. With that said, his fear when Guitar Villain kidnaps him and makes him Walk the Plank at the Eiffel Tower makes him endearing; he is also very childlike in his maturity and has a human reaction to Jagged after Ladybug purifies the latter.
  • Unintentionally Unsympathetic:
    • Adrien/Cat Noir can fall into this on some occasions, typically concerning his entitlement issues regarding Ladybug:
      • In "Copycat", Cat Noir smugly lies about his relationship with Ladybug in to Théo, causing him to get akumatized. While he does acknowledge to Ladybug that he got himself into this mess, he deliberately doesn't tell her how, instead deflecting her question by pointing out that she didn't show up to the statue unveiling. He tries to capture Copycat himself in an attempt to hide his lie and fix his mistake, getting himself captured and used as bait in the process, and after Ladybug saves him, he still doesn't own up to his lie or apologize to Théo, leaving her to apologise for her absence as if that had been the cause of the akuma. He exits the scene on a slightly bitter note with a remark about how "his crush got crushed... that makes two of us" (referring to her stated assumption about "which cat was really in love with me".) The context wants the audience to be sympathetic over Adrien's heartache, but it's kind of lost on given how he acts like he's entitled to Ladybug.
      • Several episodes of Season 2 have drawn similar complaints about Adrien's entitlement issues regarding Ladybug.
      • In "Glaciator," while Chat Noir's planned surprise romantic date for Ladybug is sweet and his disappointment understandable, both she and Plagg warn him beforehand she might not attend since she has other plans with friends, and he chooses to get his hopes up anyway. While he acknowledges this to Marinette, by the time the Monster of the Week shows up he seems to have completely forgetten this, cops an attitude with Ladybug, sarcastically asks how her night with her "friends" is (in snarky Air Quotes), and basically acts like she led him on and stood him up. Rather than reasonably point out she never promised to attend (or explain that she honestly didn't realize his offer/flirting was serious), Ladybug racks herself with guilt and apologizes many times while Chat Noir never admits his own part in it again, and to top it all off he decides at the end of the episode to keep pursuing her even after she tells him she's in love with someone else. Not helped by the fact the show itself seems to take Adrien/Chat Noir's side in condemning Ladybug, since future episodes always frame it as "that time Ladybug stood you up." (Even by Plagg, who warned him Ladybug might not attend just before the date!)
      • Some were willing to give Adrien the benefit of the doubt at the end of "Glaciator", where he chose to be hopeful that Ladybug would return his feelings some day but gave the impression that he wouldn't push the issue again. However, "Frozer" quickly proves that hasn't learned anything when he again tries to ask her out in the opening scene, and for the rest of the episode Adrien's persistence in pursuing Ladybug despite Kagami's interest in him is presented as sweet and romantic even though by now Ladybug has repeatedly told him she's in love with someone else, and he's basically leading Kagami on. On top of which Cat Noir cops an attitude while the duo attempts to fight against Frozer, insisting on scouting out the enemy to give Ladybug the cold shoulder.
      • In "Syren", Adrien is feeling like Ladybug doesn't trust him, and goes as far as threatening to remove his ring unless Plagg reveals what he is hiding from him... while Paris is flooded, no less. The episode's position seems to be that Adrien is ready for Master Fu to trust him, but the fact that he does something this immature and unheroic just proves the exact opposite.
    • Also from "Copycat", Théo can fall into this, thanks to just how he expresses his jealousy in the scene before he gets akumatized: he's no better in the Entitled to Have You department than Cat Noir was, and there's something unsettling about the fact that he gets this worked up over a superhero he seemingly hadn't met in person before who is visibly a lot younger than him.
    • Xavier Ramier in "Mr. Pigeon" is presented as a harmless Cloudcuckoolander Friend to All Living Things before he gets akumatised, but considering that he's knowingly breaking the law by feeding the pigeons despite having repeatedly been told that he's contributing to a genuine public health issue by doing so, and that his reaction to being called out indicates that he simply doesn't care about the impact of his behavior on humans, he can come across as one of the least sympathetic akuma victims of the series.
    • Jalil Kubdel in "The Pharaoh". His akumatization was a result of him attempting to perform an ancient spell with a historical artifact... but doing so could've resulted in his and his father's being fired. This is something that Jalil is aware of before he even attempted to do that.
    • Nadja Chamack in "Prime Queen". Sure, you were trying to boost ratings for your new show, but inquiring about Ladybug and Cat Noir's relationship is not the most professional thing to do, at all. Even though you had agreed not to ask about their identity, that is still intruding on their private life. Yes, it may be a seemingly obvious thing to ask, but all the same, it is still their private life, and should not have been pressed as much as it was.
    • Gina Dupain, Marinette's grandmother. In "Befana", it's Marinette's birthday, and she arrives unannounced, and expects Marinette to spend the whole day with her. That's not bad in itself, but is heavily implied that she hasn't visited her family in years and even communication is not all that common, as she doesn’t even know how old Marinette is (her gifts are appropriate for a 5 year old) and instead of trying to become a part of her life she just throw a pity party for herself. And it’s not her fault, but when other people get akumatized out of love, they usually try to protect, or at least not hurt the person they love (Evillustrator, Copycat, Stoneheart, Horrificator, Princess Fragance, even the Bubbler) but her main objective as Befana is to turn Marinette into coal.
    • Anarka Couffaine in "Captain Hardrock", who shows no concern about the damage caused by her speakers (likely adding up to thousands of euros considering how many cars were blown over), pays no respect to Roger when he tries to call her out on violating noise restrictions, and then gets herself into further trouble by revealing she has none of the relevant permits for her houseboat. She ultimately faces no consequences for this, with Roger even pointing out that the speakers are still over the legal limit but choosing to let it slide for no reason beyond "it's the music festival."
    • Chloé during the Queen's Fight trilogy behaves in a very selfish manner, which makes Marinette's decision to pity her and give her the Bee Miraculous more jarring (see They Wasted a Perfectly Good Plot above for more detail), although some may argue that it was more for Adrien's benefit and due to what he told her about how Chloé was in the past than anything Chloé did in the present.
    • As surely as Chat can fall under Entitled to Have You and act in a less-than-heroic manner, Mari can go overboard with her love of - many would say obsession with - Adrien to the point that it stops being funny. Marinette in "Animaestro" as she spends the majority of the episode partnering up with Chloé of all people to keep Kagami away from Adrien. While the viewers are made to sympathise with her because her fears of Adrien leaving are worsened by Chloé's manipulations and Marinette states she would never hang out with Chloé again, Marinette still does some rather cruel things to Kagami, whose only real "crime" was smiling smugly at her (and Chloé) while holding onto to Adrien's arm, which isn't a crime. To recap, Marinette (a victim of Chloé's bullying) decides to partner up with Chloé in order to humiliate another young girl for no actual reason. As such, she helps ruin what was possibly the heirlooms of Kagami's family and doesn't help her parents. And, at the end, she doesn't even get called out for her dubious actions. We do get an episode later when she realizes she's been unfair to Kagami and makes friends with her.
    • Marinette, Alya, and the rest of the girls involved in the plan to get Marinette to confess to Adrien in Gigantitan. Not only is Marinette scarily informed of Adrien's whereabouts at any point in time once more, a sore point for some viewers — and even lampshaded by Alix — their plan hinges on framing the Gorilla for parking someplace inconvenient for Marinette to make a move on Adrien without his intervention. The girls are required to do this three times during the episode, so the Gorilla receives three parking tickets from Agent Roger, all for doing his job, and having done nothing to deserve this. It's perhaps mitigated a bit by the fact that, had the plan gone off without a hitch, he would have been able to move the car without getting any tickets at all, but it still doesn't excuse them manipulating two people trying to do their jobs. Gorilla may not have become akumatized thanks to Adrien's last minute intervention, but one can hardly blame him for being in a poor mood by the end of the episode when he picks up Adrien.
  • The Un-Twist: Gabriel Agreste being Hawk Moth was so blatantly telegraphed throughout Season One that a portion of the fandom didn't believe it was going to be true, since it was far too obvious to be considered a twist. Turns out that the show was just being very heavy-handed, and dropped The Reveal rather unceremoniously in the first episode of the second season.
  • Viewer Gender Confusion:
    • Trixx was introduced to Miraculous fans outside of the context of the show and was mistakenly believed to use she/her pronouns until Trixx' introductory episode where viewers were slightly shocked to hear an unmistakably male voice.
    • The other Kwamis also fall into this, as some of them have visible eyelashes but speak with male voices. It doesn't help that some of their genders are different across dubs. The tiny creatures all have high-pitched voices that make it hard to tell, and actually, they're all sexless, being personifications of whatever it is they represent.
  • Visual Effects of Awesome: As noted on the main page, the CG version of Miraculous Ladybug was produced for $11.5M, more than most Western productions. This has blessed the show with highly-detailed visual design, dynamic battle choreography, expressive animation and particle effects.
  • The Woobie:
    • Adrien, who is a Stepford Smiler about his home life, does a suffocating modeling job to make his dad happy but leaves no time for him to hang out with his friends, and crushes on a Magical Girl whom he thinks is better than he is and rebuffs his romantic gestures. Heck, in his birthday episode only one person remembered to give him a present and his best friend got turned into an akuma on his behalf. He says he only feels like himself when he is Cat Noir in the webisode about his "Double Life".
    • Marinette herself, especially in The Birth of Ladybug Part 1, where she's a completely different person prior to becoming Ladybug. Her lack of self-confidence, uncertainty and self-esteem issues are poignant due to believing she's a klutz who can't do anything right, not helped by Chloé's bullying her for 4 years prior to the story and that's before Adrien came in. She's even a doormat to her bullying, whereas in the present, she does stand up for herself. When she fails to purify the Akuma on her first job as Ladybug, she feels like she has completely failed, to the point that she almost gave up being Ladybug from there. While she does gets better in the present day, there are hints that being Ladybug hasn't completely solved the issue, which show up from time to time.
    • Nooroo, the kwami of the Butterfly Miraculous, is enslaved by Hawk Moth and forced to aid him in a terrorist campaign against Paris against his will. His relationship with Hawk Moth is routinely shown to be emotionally and occasionally physically abusive; he is forbidden contact with the outside world, not allowed to be more than a few feet away from Hawk Moth, and yelled at whenever he questions Hawk Moth's decisions, and he has had his mouth magically shut on two separate occasions when he has truly angered Hawk Moth. Finally, he is completely powerless to save himself and can only wait for Ladybug and Cat Noir to bring him salvation.
  • Woolseyism:
    • Hawk Moth's original name was "Le Papillon" in the French version, which translates to "Butterfly." While it contradicts the Akumas, it would be hard to take a villain seriously if he's named "Butterfly." Plus, the name change does make some sense as Hawk Moths belong to the same Order as butterflies.
    • The use of distinct invocations when Miraculous-Wielders perform their Transformation Sequence such as Marinette's "Tikki, spots on!" is more exciting and iconic than the French's usual "transform me!"
    • Jagged Stone's British accent conveys the kind of foreign rockstar appeal the American French accent goes for in the original. Seeing how they're all in France anyway, the reverse would just be awkward. In addition, since the character's name has obvious references to The Rolling Stones and Mick Jagger in particular, one could argue that a British accent would have been more appropriate to begin with.
    • There's an accent difference between how Lila's name is pronounced in French and in Italian (in French the accent is on the "a", but in Italian is on the "i"). In the Italian dub, most characters pronounce her name the French way, with only the rare Italians pronouncing the Italian way.
    • In "Sapotis", the original French has a doozie of a Bat Deduction where Ladybug figures out that she has to go to Master Fu when Chat says he’s too young to drink tea. The dub changes this line to “My Kung-FU’s getting rusty.”, which seems a lot more plausible for such a leap in logic.
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