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This Loser Is You

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"Wake up, will ya? You're living in some kind of fantasy world! Here's a dose of reality for ya. You're a weakling. You're never gonna be strong no matter how hard ya try. You're a loser! You're always gonna be a loser and guys like me are gonna step on ya for the rest of your worthless life!"

You can't spell sympathetic without pathetic!

In many shows, mostly comedies and children's programs, a protagonist or another major character is an ugly, incompetent, lazy, and near illiterate ditz. This is supposedly to allow the audience (i.e., you) - say for insecurities or arrogance in the face of one's flaws either way - to identify with the character or protagonist. Ergo, the loser protagonist is you. This also allows for more room for Character Development, a lot of Character Development...or none at all. This also makes it easier for writers to come up with the plot of the week.

An alternate theory is that the protagonist is made so dumb so that you feel superior to him, no matter how dumb you might be. Both of these could be true at the same time.

Note that this same person's friends are all clever, athletic, highly competent and, above all, cool. Why such an implausible situation? It's because, while the protagonist sucks just like a lot of people watching should, at least he has friends that are just the kind of people they wish they or maybe you knew. Which is supposed to make you identify with him even more. At least, that's what the network executives seem to think. As far as they're concerned, Viewers Are Morons.


Paradoxically, applying This Loser Is You too accurately or too inaccurately can make the fandom riot to a far greater degree than anything you actually put in the storyline. After all, no one likes it when you imply (or outright state) that he's a loser.

This Loser Is You may lead to Good Is Dumb when the morality of this sort of main character is portrayed as inversely proportional to their capability (especially on an intellectual level). A partial subtrope of Audience Surrogate. Not to be confused with Take That!, when someone openly expresses his hatred for something, often in a witty manner. Also not to be confused with A Winner Is You, which is something else entirely.

Could lead to Fridge Logic when the protagonist wins and the enemies don't suck. An extreme and rather cynical version is Humans Are Morons.


See also I Just Want to Be Special when the character tries to change. Compare Unlucky Everydude.

In short, this is where the everyman character or Audience Surrogate is a "typical" loser like half the audience is imagined to be. This is usually intended to make them endearing. A sub trope is Loser Protagonist.

This trope pops up a lot in Magical Girl shows where the protagonist is described as having been an ordinary girl prior to getting powers and is thus lazy, childish, selfish, etc.

This isn't about, say, a work outright saying that the audience or viewer sucks. Also, this trope is not about hostility toward the audience. For that, see You Bastard!, Viewers Are Morons and/or Take That, Audience!. Also is rarely justified with a "The Reason You Suck" Speech, despite what you might think.


    open/close all folders 

  • Ben Elton has referred to the characters who perform this function in advertisements as "The Farty" or "Farties".
  • One ad that became infamous for pissing off its target audience this way was for the Dead or Alive fighting games. Two ridiculously stereotypical gamer nerds go on about the technical sophistication involved in the visuals and gameplay, while they seem barely able to resist touching themselves over the boobalicious female characters prominently shown in the ad. As one editorial put it, the previous ten years of video games maturing as a medium were completely undone with one line:
    "She kicks high."
  • Vince Offer: "Stop having a boring tuna, stop having a boring life!"
  • Comedy Central got in a bit of trouble with the fans with a Mystery Science Theater 3000 commercial showing a pair of redneck stereotypes nerding it up over the show, implying that the network saw the whole fanbase as such. They didn't help themselves by opening another commercial about the show's return after a long hiatus by literally saying "Quit your bellyaching!"
  • Sony obviously feels this way about their customer base, considering their "All I Want For Christmas" marketing campaign. The rap can be found here. If you turn on the "translate captions" feature, the first thing he says is, "Uh...monies." It really helps drive the point home.
  • Jack Link's has an advertising campaign entitled "Messin' With Sasquatch," which features a number of Jack Links-loving hikers playing various cruel jokes on Sasquatch, only to be beaten up by him. Because apparently people who eat Jack Link's Jerky are moronic little twits who take sadistic pleasure in tormenting someone who had done nothing to them, and who get the crap justifiably beaten out of them on a regular basis. Which may be why they've started to switch to "Snacking with Sasquatch", where the Jack Links-eating people are voluntarily sharing said jerky with Sasquatch whilst performing various activities with him (which go awry due to Sasquatch's unusual sense of humor).
  • The advertisement for Sakuracon 2009 caused much controversy amongst anime fans, many of which were offended by the depiction of their fandom. A discussion about the commercial can be read here.
  • The commercials for have the company's sales representative helping its customers, who are depicted as being really dumb. The first guy is trying to break up the street with a baseball bat. She hands him a jackhammer. The next guy is painting a wall by throwing the paint onto the wall. She gives him a brush. The third guy is trying to send a message by using smoke signals. She gives him a cell phone. The intended message is that signing up for their insurance is really easy. The perceived message is that their customers are really dumb.
    • While everyone seems to love Progressive's bubbly mascot Flo, few notice that the people she helps are often amazingly dorky and uncool (one wears a man purse ["It Was a Gift."] and another is implied to still live with mom at age 40).
      • This varies from one commercial to the next. Some are fools (the guys mentioned above), some are cool (mostly in the motorcycle insurance ones), others are normal (like in "Big Money").
  • Hyundai recently began airing commercials featuring a teenager ramming a wall in Crazy Taxi and a group of teenagers on a giant slingshot, with the emphasis being that teenagers are crazy and don't know how to drive, so you should get a Hyundai to protect yourself from them. Keep in mind, that for most of their history, the vast majority of Hyundai's consumers were young drivers...
  • There's this ad for a site apparently called poor decisions, in which an unshaven man sits on the side of his rumpled bed, holding a cigarette and looking like he's contemplating suicide. There's a blow-up doll behind him. The ad text reads "Does this look like your morning?"
  • Hardee's/Carl's Jr. commercials seem to be pushing the envelope on just how vile, depraved, and wretched they believe their customers are, always depicting some sleazy, unlikable young man in his daily routine, while an incredibly bored voice rambles about something entirely unrelated. Such examples include "having three girlfriends is great...sometimes" while a man paints over the word "cheater" carved into his car, or a group of men watching football until one brings a tray of biscuits into the room, offering them, where they all stare at him as if he had two heads while the voice says "guys don't bake". Perhaps the most alienating, however, has to be "Don't want chili fries with your burger? Too bad, you get them anyway", as a man tries to scrape chili off a counter with his fries. The message seems to be "Are you the slimiest stain on the bottom of society's shoe? So are we. Eat at Hardee's."
  • State Farm has been running a series of commercials that is equal parts this and Take That! to a rival insurance company that claims they'll set you up over a fifteen minute phone call. The earlier commercials saw State Farm taking aim at the rival company and claiming their coverage was of lesser quality, but the recent commercials also stereotype the type of person that would use their rival's service. Most notably, this series of commercials stars a Drives Like Crazy fool who tries to weasel his way back into his previous agent's good graces after getting into an over-the-top accident.
  • A new line of DirecTV commercials starring Rob Lowe as both himself and some sort of Acceptable Target stereotype go pretty deep into this, as they actually do seem more intended to directly insult customers of the competing companies than to win them over to this brand.
  • Restivo Laser Eye Surgery has an ad that depicts their prospective customer as a despicably sleazy cross between Martin Shkreli and Mr. Magoo.
  • The 1990s commercials for Auto Insurance World (a local South Florida company) depicted their target customer as a nerd in a bizarre go-kart who breaks through a police roadblock and somehow ends up in a tree. The accompanying rap just underlined the insult. Presumably they were trying to convey that they would insure anyone, but it didn't come off that way.
    "He ain't got no problems ... 'xcept with girls."

    Anime & Manga 
  • In Cardfight!! Vanguard, Aichi has actually lost more matches than he has won. However, this trope has officially come into effect as of episode 32. Not only does Team Q4 get knocked out of the nationals, but Team AL4's leader Ren Sugimori proceeds to rub it in his face (and possibly starting him on the path to Wangst). Then in the next episode, Team Q4 has to watch as Team AL4 completely devastates the other Teams...
  • Chaos;Head: The main protagonist is a senior high school student who lives in a giant storage crate and is an Otaku who collects female Anime dolls and pretends to have real romantic relationships with them, because he doesn't trust "3D" (real) girls. It's so bad that the whole Anime is based on rather what he sees is real, or part of his disillusions.
  • Choujin Sensen: Tomobiki Rinji represents frustrated youths in all of Japan, if not the whole world: He couldn't get into university, he's stuck with a dead end part-time job, he has an unrequited love interest, and he feels like just about anything pisses him off (including his nonchalant family).
  • Doraemon: This is the point of the series. Doraemon is sent back in time to change Nobita's life — namely, he turns out to be such a loser that his entire family tree is ruined because of it. Contrast with his good friend Shizuka, who is a smart and kind young girl, Gian who is strong and good at sports, and Suneo, who is a genuinely talented artist and designer, as well as being fairly good at science. And then there's Dekisugi, who is the best student in the school and The Ace at everything. It must be noted that while the nature of the "future" depicted changed from time to time, most often Nobita becomes a responsible salaryman, devoted husband, and cool dad. He also manages to bag Shizuka somewhere along the line.
  • Mayo Sakaki of the Fushigi Yuugi: Eikoden OVA. She was intended as a surrogate for fans who wanted to go into the Universe of the Four Gods, and therefore was designed as an ordinary girl with human weaknesses. Instead she became one of the most widely reviled characters in the FY universe, probably because she went way the hell beyond "human weaknesses," crossed the Moral Event Horizon, and went straight into unintended Villain Protagonist territory. To the further fury of the fans, she pretty much got away with it all because all the other characters felt sorry for her.
  • Gintama:
    • Shimura Shinpachi is designed to look like a Ridiculously average japanese teenager (even the pattern of his kimono evokes a jersey), and other characters will often joke about how his glasses are his only defining characteristic. And he is the one to act the most often as the Audience Surrogate and Only Sane Man.
    • Even Gintoki Himself, when he is not being badass. He is a lazy and childish twenty-something guy living on odd-jobs for cash who can never pay his rent...and an avid reader of Shonen Jump, the very magazine in which Gintama is published.
  • Gundam:
    • Mobile Suit Gundam 0080: War in the Pocket ends on a very famous quote that can easily come across as the director complaining that fans enjoy the robot fights in the series' tragic war dramas too much for him.
    • Saji Crossroad during Season 1 of Mobile Suit Gundam 00 only cares about getting a happy life of his own, ignorant of the large causes of the world - hell! He even blindly hates the Gundams after first Nena Trinity blasted an arm out of his girlfriend, and then his sister Kinue, in her quest for getting info about Gundam, was killed by Ali Al-Saachez. It is not until Tieria Erde delivers him a Bright Slap in Season 2 does he gets better.
  • Haruka Nogizaka's Secret: Yuuto is an average everyday dude with average aspects and almost zero personality, till he meets cute Otaku Haruka...
  • Hetalia: Axis Powers features personified countries, and most of these countries are made fun of a lot, so it could count as this to anyone from any of the featured countries.
  • Infinite Ryvius: Kouji Aiba, who despite having two Love Interests, never does anything important, gets constantly beat up by his Aloof Younger Brother Youki or others, and doesn't seem to be particularly skilled and is constantly in the shadow of his younger brother The Ace.
  • Initial D's Itsuki, not the protagonist but his tolerated sidekick, is an uncontrollably emotional, self-aggrandizing, insecure, lustful, remarkably ugly Everyteen.
  • Kaiji's title character is an unemployed bum who spends his time drinking cheap beer, losing cheap gambling games, crying over the fact that he doesn't have any money, and slashing other people's tires and stealing car ornaments. To his credit, he gets it together once the events of the series kick him into action.
  • Kamichama Karin: The titular Karin takes this trope Up to Eleven. Her only good feature is her fairly-cute looks. She's terrible academically, routinely scoring a flat 0 on tests, and celebrating wildly when she got through a test as the 30th-worst in the school (after weeks of Studying From Hell). She's also terrible at athletics, including combat-training. And yes, even when she summons the unlimited power of the Goddess Athena, she continues to suck at using it. She's not even good at making friends - before the story started, her only friend was her cat. Arguably, the only reason why she's the central character is that the antagonists wants a Goddess Ring, and she's by far the easiest target. Even towards the end, she never really recovers from her suckitude - she wields The Power of Love, but What Kind of Lame Power Is Heart, Anyway?
  • Kenichi: The Mightiest Disciple begins as this trope, being the proverbial "97 lb weakling," but becomes an inversion thanks to hard work, determination, and strong ideals begins this series' crash course in Charles Atlas Superpower. Kenichi and the reader are repeatedly told that he has zero natural talent for martial arts, but he doesn't stay this way for long.
  • Kinnikuman: Kinnikuman and his son Mantaro Kinniku are extreme examples of this; at the beginning of their respective adventures, they are both impossibly stupid, hideous and pathetic in almost every way, only ever succeeding through dumb luck. However, due to Cerebus Syndrome, this is slowly peeled away to reveal competent, yet silly, characters.
  • Love Hina: While Keitaro is, as mentioned above, undeniably of the "loser everyman protagonist" type, it's pretty evident from day one that everyone else at the Hinata Inn is a mess of problems, and the series is as about much their Character Development as it is Keitaro's.
  • Lucky Star: Though obviously not created for an American audience, Patricia is possibly one for American viewers. She is an American exchange student who only understands Japanese culture through what she saw in anime.
  • Märchen Awakens Romance: Ginta at the beginning but quickly grows out of it around episode 10 (volume 3 of the manga).
  • Maria Watches Over Us: Yumi is described as being a plain, non-athletic girl of average intelligence, who berates herself constantly for being insignificant. Still, she has one of the most popular girls of her school chase after her and drag her into the Absurdly Powerful Student Council. She befriends most everyone there, which even culminates in a declaration of love of sorts from one of the coolest persons in the series. Later she is shown to have pretty good people skills, but that still doesn't convincingly explain why everybody chases her.
  • Jiro "Roji" Kusano, half of the titular Muhyo and Roji, despite being assistant to genius executor Muhyo, starts out as a Second Clerk who failed his application exams to the Magical Law School, and is often unable to understand basic texts on Magical Law (he did not even know the difference between Magical Law and Magic). However, he has a large amount of tempering, and as time goes on, becomes very good at using magical seals in desperate situations.
    • Also, Muhyo chose Roji because Roji actually cared about spirits, as opposed to other candidates who saw the assistant position as a way to improve their resume.
  • Naruto:
    • Naruto starts off as overconfident in his abilities, obnoxious, a poor student and having few usable jutsus. He gradually matures, broadens his arsenal and becomes able to use his abilities better.
    • Sakura and Rock Lee are rare non-main character examples, as Word of God even stated that they were suppose to embody human weakness (at least pre-Time Skip). Oddly enough, Rock Lee is arguably a successful example, as he manages to be quite popular despite his general lack of success, while Sakura manages to be decidedly unpopular in many circles, no matter how often Masashi Kishimoto tried to fix that.
  • Neon Genesis Evangelion's protagonist Shinji Ikari, believed by many to be a critique of the Otaku culture, is a fearful, frail, young boy with quite a few social phobias who hates getting involved in conflicts and, rather than facing his problems, prefers to isolate himself and drown out the world with his SDAT. And yet he is tasked with saving the world.
  • No Matter How I Look at It, It's You Guys' Fault I'm Not Popular!: Fan reactions seem to point this way towards Tomoko Kuroki, the main protagonist. Interestingly enough, it seems the majority of these feelings come from the western fans. However, this changes as the series goes on, as she makes a healthy social circle filled with all types of girls and even manages to mature out of some of her worst flaws, while still remaining a perverted and awkward girl.
  • Ojamajo Doremi: Doremi gets terrible grades, constantly screws up spells, is an athletic failure, is greedy and self-centered, and just is an all-around Ditz. So naturally the Queen entrusts her with the newborn next heir to the witch kingdom. In contrast, her five-year-old sister is prodigiously competent and mature, and her friends include a lovable, rich genius, an athletic prodigy, and an Idol Singer. It gets better as the series goes on with Doremi learning to be more mature with both her magic and personal life.
  • One Piece: Usopp. How can a shounen fan who joins a shounen team survive against his enemies? By using random weapons, tricking his enemies and hiding during the battles, of course.
  • Osomatsu-san has the titular character and his 5 brothers. Like their young adult audience, they're twenty-somethings worried about adult life, and each has an interest that might resonate with them (Choromatsu's being into idols, Ichimatsu's unenthusiasm and love of cats, etc.). They're also petty, selfish, egotistical, perpetially horny, and lonely, to the point that it's repeatedly shown that neither of them would find success if they struck out on their own. They deliberately stay at home with their parents to mooch off of them instead of helping them out, and when one of them does try to find a way out of their rut, their plan is either to use slimy tactics to raise themself up (while keeping the others from repeating the same success) or drag everyone else down with them, only looking less bad by comparison.
    • Season 2 adds a further dig at both them and their out-of-universe Estrogen Brigade. On one hand, the boys are protrayed as gross, hedonistic jerks who would abuse their fame the second they find out they have fans, making the audience wonder who would ever give them that attention in the first place. On the other hand, the fangirls are portrayed as those exact kind of people, who are either oblivious to how disgusting and exploitative the brothers are or deliberately ignoring those qualities out of manic obsession and brand loyalty.
  • Paranoia Agent: Played depressingly straight with the unnamed Otaku.
  • Pokémon:
  • Pretty Cure:
  • Reborn! (2004):
    • Tsuna Sawada, the main protagonist, is regularly mocked by his peers for being a loser in just about every endeavor. He does get several moments of awesomeness, but only when he gets "touched" by Reborn's Magic Bullets. And then things begin to get weird. Of course, as the series goes on, he becomes less of a living incarnation of This Loser Is You and more of a typical optimistic, naive Shōnen hero. Though, he still shows signs of this trope at times.
    • Kozato Enma, the leader of the Simon family. Appropriately enough he's basically Tsuna's counterpart, being the same age, nationality, and within the same position in the mafia. They also become great friends.
  • Re:Zero: Deconstructed to the nth degree with Subaru Natsuki, who embodies all the core traits of this. And with his eventual "Groundhog Day" Loop levels of suffering, eventually shows how such a person would actually work in real life, culminating into one hell of a tearjerking Self inflicted "The Reason You Suck" Speech in Episode 18. All the suffering he goes through up till then has been, to his self-loathing and realization, to be the result of his rotten character, a person who has done absolutely nothing productive his whole life, in spite of having all the time in the world, foolishly thinking that all the knowledge he gained from doing nothing but gaming and bingeing on anime, manga and Light Novels, that it could get him a better life in another world simply by being teleported there, only to find this to be not at all what happens. He states multiple times at that point that he hates himself for it. Case in point:
    Subaru: Before I got into the situation that led me to all of you, do you have any idea what I did? I did nothing. I've never done a single thing. I had all that time, all that freedom... I could have done anything, but I never did a thing! And this is the result! What I am now is the result! All of my powerlessness, all of my incompetence, is the product of my rotten character. That's right. I have no character. Even when I thought I could live here, nothing changed. At heart, I'm just a small, cowardly, filthy piece of trash, who's always worried about how others see me. And nothing... Nothing about me has changed! ...I absolutely hate myself...
  • Sailor Moon: Usagi Tsukino is a gentle, compassionate, selfless and friendly teenage girl. She's also clumsy, lazy, childish and spoiled. And her friends and love interest, much as they love her, aren't shy about lampshading the trope frequently. Of course, with her being an Author Avatar, Naoko Takeuchi might actually be saying "This loser is me."
  • Sayonara, Zetsubou-Sensei occasionally makes potshots at society and its readers often making an example out of a one-shot character or someone from the existing cast using their negative traits to describe something you potentially have done.note 
  • Sgt. Frog: With his obsession with Gundam models and bouts of childishness, it's not hard to argue that Keroro is a parody of otaku.
  • Strawberry 100%: Manaka Junpei seems to be good for nothing. Low grades, not that athletic and he even fails at moviemaking once (which is his one passion). On the other hand, he is good at making girls fall for him. Panties first.
  • Tengen Toppa Gurren Lagann: Simon is a mild example of this. Having lost his parents (seeing them be crushed when he was seven,) he's pretty meek and doesn't believe in himself. However, he has Kamina to inspire him and it's revealed he has amazing potential. He overcomes adversity and grief to become a very strong and kind young man. Rossiu is pretty close to this before the time skip as well.
  • Welcome to the N.H.K.'s protagonist Tatsuhiro Sato is a nerdy social outcast and unemployed college dropout, who spends almost all of his time inside his cramped apartment, with nothing better to do than watching anime and porn all day long. Probably meant as a satirical representation of certain viewers who may be nerdy losers like him.

    Comic Books 
  • Marvel always tries to sell their characters as "relatable" heroes, and some feel they sometimes goes too far in that direction. Every unambiguous good guy in the New Avengers, for instance, either has Joss Whedon levels of "issues" or is just a bit of a jerk.
    • A riff on DC's Superman called The Sentry (with the Power of a Million Exploding Suns!), despite apparently being the most powerful man on the planet, is pretty much incapable of doing anything without sitting in a corner rambling incoherently for at least 4 issues first.
    • While Spider-Man is considered an archetypal Everyman superhero, he's usually not an example of this trope as he has above-average intelligence and just enough luck with girls to get caught in Love Triangles. Usually. Sometimes the old Parker luck hits him a little too hard. The One More Day storyline is a prime example, as it infamously tried to make him more appealing to a younger audience by having his marriage magically annulled and moving him back into Aunt May's basement, even though he's no longer the fifteen-year-old he was when he started. Editor Joe Quesada even said an ideal Spidey story would involve him trying to download porn without Aunt May finding out.
  • Mark Millar
    • Wanted has Wesley Gibson, an Eminem look-a-like who is saddled with a dead end job, and an annoying, cheating girlfriend, bullied by assorted townfolk, and in general is shown to be practically spineless in regards to his life. Of course, afterward he breaks the fourth wall to tell you that you suck even more than he does. The idea is that Gibson is one of the people making life actively worse for anyone who isn't a super-villain - and yet the structure of the story encourages you to root for him as the underdog hero. He's reminding you, metatextually, that he's the bad guy.
    • Kick-Ass is not subtle about this. The story is about a pathetic, sometimes egotistical, American comic book nerd trying to be a superhero, and follows as he starts off getting his ass kicked, constantly humiliates himself and only manages by sheer luck and the intervention of the more successful heroes, Hit-Girl and Big Daddy. His crush only pays attention to him because she thinks he's gay, and when she finds out he's not, she tosses him aside, after he gets beat up by her boyfriend and left with a picture of her going down on said boyfriend for him to wake up to. The story is designed as a deconstruction on the teen superhero concept, but it crosses realistic and goes into mean spirited with how it is in making the Dave as 'normal' as it can. His friends, who're also comic fans, aren't shown any better, and even Big Daddy, revealed to be a comic book fan himself instead of being an ex cop, is depicted as a pathetic loser who decided to become a superhero and train his daughter to be one after his marriage broke down.
  • Captain Haddock of Tintin fame is an overly verbose, recovering alcoholic, amazingly clumsy disaster magnet. The Castafiore Emerald in particular seems to be Herge running through the many ways he can possibly torment him. More than anything, he represents how everyday people suck- and the readers love him for it. Primarily because he's the only person to ever get away with using the phrase "Ten thousand blistering barnacles in a thundering typhoon!" without looking like a maniac. Much. The good Captain also showed some moments of competence and actually contributed to the action, such as in The Red Sea Sharks and The Crab With the Golden Claws. Although on the latter occasion he was already drunk off the fumes emanating from some broken wine barrels...
  • Since Infinite Crisis, Superboy-Prime has been an unsubtle jab at fanboys and people who hate change, and because of it was a unique villain. His ultimate fate, however, was something of a kick in the balls as he ended up on Earth-Prime (our Earth), reduced to typing angry posts on the DC Comics forums from his parents' basement.
  • Scott Pilgrim:
    • On the one hand, he's a jobless college dropout who lives in a windowless hole in the wall where he has to share a bed with his gay roommate. . On the other hand, he plays bass in a Garage Band, has a pretty good circle of friends and is a pretty good guy who just made mistakes and wasn't able to learn his lessons from them until later on.
    • In a subtle example of Take That!, the author has mentioned this was his hypothesis why some fans wanted Kim Pine to end up with Scott instead of Ramona, they saw themselves in the 'outwardly misanthropic, plain and somewhat washedout' Kim.
    • All of Scott's friends are this, barring Wallace Wells and a few others. However, its also played with in that compared to the more successful Evil Exes, they are genuinely good people and real while the Evil Exes are pretentious with nothing of value (or perhaps sinister) underneath (except possibly for Lucas Lee).
  • Despite a persistent false urban legend that the Finnish government banned him because he doesn't wear pants, Donald Duck is actually adored in Finland to the point many children (and adults) distinctly remember learning to read from Carl Barks' Donald Duck comics, which remains the most read weekly magazine in the country. Mickey Mouse doesn't get much fandom because of his goody-goodiness, Donald is loved precisely for his utter loser status and for his guts that rarely allow him to give up.
    • The same is true in Germany, where Donald's loser status, yet willingness to work hard, hit a positive nerve with the country who were trying to rebuild themselves after World War Two.
  • The issue 3 bonus comic of the My Little Pony Micro Series focuses on a character named Hayseed Turnip Truck, a redneck window washer who is in love with Rarity but somehow screws up every time he tries to confess his feelings. He moves to the city and starts a successful business in hopes of impressing her. He is finally going to ask Rarity out, when Spike shows up and tells Hayseed that she's already got a fiancee. Hayseed leaves heartbroken, while Spike takes his discarded flowers and tickets so he can give them to Rarity.
  • Suske en Wiske: Wiske and Lambik are the most popular characters, precisely because they are so much more human than other characters. Wiske is jealous, vain, temperful and too curious for her own good. Lambik is idle, arrogant, clumsy and stupid. Yet despite all their bad character traits they have a heart of gold.
  • Nero: An egotistical, greedy, dumb, naïve and vain man, yet also noble of heart.
  • Gaston Lagaffe: An employee who is clumsy, naïve, lazy and causes more trouble to his fellow co-workers than any other colleagues, but who always means well.

    Comic Strips 
  • Wonderfully done in Peanuts, where Charlie Brown's particular negative traits are indecisiveness and self-loathing. Although usually rejecting complaints he was cruel to Chuck, Charles Schulz admits properly balancing This Loser Is You is difficult: "You feel sympathy, but you can imagine him being tiresome to other people." Oddly enough, Schulz seemed to get just as many complaints about Peppermint Patty's troubles. Schulz explained that was probably because she was a rather inoffensive character, but admits that removing these traits simply makes her not funny anymore.
  • Pluggers, a Funny Animal comic about rural working-class America, is a strange case, as the traits depicted are supplied by readers of the comic. It may be thought of, perhaps, as Self-Deprecation.
    • It's more of a "working-class hero" comic, but one which (unintentionally) makes the "pluggers" look rather pathetic to people already dismissive of Flyover Country.
  • Ruben Bolling parodies this with the recurring character of "Dinkle, the UnLovable Loser" strips in his comic, Tom the Dancing Bug, wherein Dinkle portrayed as not just a loser, but also a rude, racist, vaguely sociopathic alcoholic and narcotics abuser with extremely bad personal hygiene, and is in addition implied to also be violently mentally ill, a kidnapper, and an arsonist. It is probably for the best that he never wins.
  • Luann:
    • The title character is depicted as lazy, sloppy, jealous, clingy, angry, vindictive, dimwitted, and horribly insecure on a regular basis.
    • Her friend Bernice and older brother Brad are worse. Bernice is relatively unattractive, constantly puts down Luann, looks down her nose at everyone around her, and even got jealous when Luann became too close to her long-lost older brother. Brad used to be lazy and antagonistic towards his sister; he then Took a Level in Badass and became a firefighter, but then became supremely unconfident about his disproportionally attractive girlfriend Toni ("Is it me or Santa she's kissing?"). That aspect of his personality has been toned down lately, though.
  • Cathy is meant to be relatable to the reader because of how she struggles with workplace frustration, low self image, emotional insecurity, overeating, poor impulse control, an overbearing mom, and a hapless romantic life.
  • Dilbert is stuck in a meaningless, dead-end job for an incompetent and unethical corporation. Also, he's fat and ugly, and women find him dull and disgusting. Dilbert also has an example where the audience did it to themselves. In the 7th anniversary book, Scott Adams tells about how he considered having Dilbert lose his virginity to his then-girlfriend Liz, and polled the readers of his newsletter for opinions. The female readers almost unanimously wanted it to happen, while most male readers said, in effect, "I don't think Dilbert should get lucky until I do", which made Adams realize they were using Dilbert's love life as a measuring stick for their own. (If you're curious, the storyline had an Ambiguous Ending so readers could decide for themselves if Dilbert and Liz had done it or not.)
  • Monty Montahue in Robotman and Monty is a bumbling nerd who is socially awkward and failing in both love and work.
  • The Dinette Set depicts the misadventures of a group of vapid, boorish, self-absorbed, materialistic, overweight, middle-aged clods as representative of contemporary suburban Middle America. It's telling that the comic was initially published under the title Suburban Torture.

    Films — Live-Action 
  • About Schmidt : Warren Schmidt's situation in life is quite relatable to many individuals who achieved outward success materially but completely failed to find much meaning in what they did and who wound up completely alienated from family members and (alleged) friends due to a lack of genuine personal connections.
  • American Beauty shows a man who has an awful job, awful wife and a daughter who doesn't respect him. Yet he has a sympathetic appeal to him, because we can all imagine how bad such a life can be.
  • Crimes and Misdemeanors: Cliff is the stereotype of the idealistic artist whose misplaced ideals have made it impossible for him to be gainfully employed.
  • Fight Club: This trope is the reason is that the nameless narrator is never named - he's too damned average to have such a distinguishing feature as a name. At least, he is at first.
  • The Forbidden Kingdom: Features a subtle example of the trope. The plot originally featured an Asian main character learning about his roots. Jackie Chan suggested the change to a white character whose only experience with Asian culture comes from the wuxia movies he watches since this was more reflective of the type of audience the movie would attract.
  • Idiocracy, another gem by Mike Judge that openly targets its audience.
  • The King of Comedy: while Rupert Pupkin and Masha take their celebrity stalking to criminal extremes, they differ in degree rather than substance from the millions of other people who are preoccupied with celebrities and fame. This is highlighted throughout the film by showing that Rupert and Masha aren't the only ones obsessing over Jerry Langford, they simply take their obsession further than most.
  • Neighbors: Teddy. As Pete points out, Teddy has no real plans post-college, none of the frat's accomplishments were real, and he accuses Teddy of starting the war out of fear that he'll end up like Mac.
  • Tim Avery from Son of the Mask. The guy's adversary is his own infant son.
  • Sucker Punch doesn't quite follow this trope, because it isn't the protagonist (necessarily) that is the loser. It's various other characters, and the audience, itself. Bob Chipman did a very good job of putting it into layman's terms.
    They're basic literal live-action recreations of the sub genre of anime, video games, and fantasy art that drop heavily fetishized female characters into archetypal sci-fi action scenarios wherein the male gaze exploitation of said characters is to be excused by how "empowered" they are. [...] The movie takes it to a whole-nother level, not only criticizing the genre, but explicitly criticizing its target audience. Whenever the movie cuts back from the metaphoric dream sequences to the guys drooling over Babydoll's dancing, those guys are awful. Rotten, disgusting, boorish, slimy, evil monsters. The worst possible human beings. Think about that. What is the movie saying here? [...] Its target audience is the male geek culture. [...] The movie is saying, or at least attempting to say, "Hey, hey you. Yeah, the one sitting there and gawking at girls in little outfits? Well, this is you. This is what we think of you. And you know how those slimy disgusting dudes are getting robbed and subverted while they're busy slobbering over Babydoll? Yeah, that's me — the movie — getting you into the theater just to look at the girls so I could mock you to your face for doing it."
  • The Toxic Avenger takes this to such an extreme, one suspects it's parodying the trope. The protagonist, Melvin, is described as "A 98 pound weakling". The announcer forgets to mention the fact that he also seems to be somewhat mentally disabled. He's bullied by literally everyone in the health club he works at, to the point where he's chased out the second story window and into a barrel of chemical waste that causes him to burst into flames. Apparently he's so reviled that the people continue to laugh at him for this. Then he turns into a suave (if nightmarishly ugly) mutant monster and becomes beloved by everyone in the town after he rips criminals limb from limb. It's about at this point that the message becomes somewhat garbled.
  • No Holds Barred was ostensibly made to appease wrestling fans and create new ones. However, wrestling fans within the film are almost exclusively portrayed as cartoonishly disgusting hicks, degenerates and psychopaths. This also happened in Ready to Rumble, where the two main characters are portrayed as idiotic manchildren who believe that wrestling is real (though their hero Jimmy King was legitimately screwed out of his world title and fired).
  • Save Yourselves!: Su and Jack are meant to be somewhat of a mockery of the film's target audience, being a millennial couple who is addicted to technology and is awkwardly unskilled when it comes to performing various tasks that don’t involve technology, such as chopping wood.
  • Transformers: Sam Witwicky is supposed to be the "everyman" in the Transformers movies, but he's entitled, unsympathetic and self-centered, and intended to be an Audience Surrogate.
  • The live-action Netflix adaptation of Death Note has protagonist Light portrayed this way. Yes, THAT Light. There's a reason the series has a Broken Base.
  • Gang-du from The Host (2006) is an absent-minded, clumsy everyman who gets thrown into conflict, practically by accident. What makes him stand out, however, is his tremendous physical strength and unshakeable determination to make sure his life goes back to being ordinary and unremarkable.
  • Uuno Turhapuro, the "hero" of a Finnish series of films, is a Jerkass and an enormous Lazy Bum. His face always looks like he was badly beaten up, and his clothes look at least as bad. He's not quite as dumb as Homer Simpson and not quite as selfish as Andy Capp, but even those two might look down on him for sheer lack of class. This time, though, the loser is also a winner: Uuno tends to be very successful and get the better of people who are considered better than someone like him (so basically everyone), even though he logically shouldn't, which can mostly attributed to his ability to talk his way into and out of almost any situation he wants to and his and his friends' ability to come up with ridiculously elaborate schemes together to scam his father-in-law out of his vast fortune or just to screw over his lucrative business deals for their own amusement when he's being particularily difficult.

  • The War of the Worlds by H.G Wells contains the Trope Maker of the Alien Invasion story, where Martians attack Earth in order to exploit its resources, including its people, for their own survival. Wells' story is a scathing allegory of imperialism where industrialized nations ravaged foreign lands for their own gain, with their victims usually unable to fight back. The story turns the tables, as despite Britain being the most advanced nation on the world at the time, it is unable to fight back and becomes a victim of Martian imperialism the same way other peoples fell victim to their own empire. The irony is never lost on the Narrator himself, and notes that his people aren't the moral authority on the subject of invasions at all.
  • The Catcher in the Rye: In a way, Holden Caulfield is like any other teenager, thinking everything sucks, and he's the Only Sane Man.
  • Alan Campbell's Scar Night: Dill is an angel, but a really pathetic angel who spends most of the book angsting over his own uselessness. His incompetence even gets him killed. But he comes Back from the Dead.
    • An alternative view is that Dill is an idealist who wants to live up to the heroism of his predecessors but is seen as nothing more than a propaganda tool by the church and thus has no training, real world experience or even the freedom to leave his temple, there really is nothing he can do except angst until he's given a chance.
    • Averted in the sequels, though, when he winds up in Hell a second time and Takes A Level In Badass from Hasp.
  • Many of Fyodor Dostoevsky's characters, particularly the narrator of Notes from the Underground and Raskolnikov in Crime and Punishment, are representative of a common type among young, educated intellectuals of the time - cynical, nihilistic, alienated from mainstream society, and ultimately self-destructive.
  • Dr Watson of Sherlock Holmes fame. Watson, originally depicted as Doyle's Author Avatar, is really quite charming, far more human and likable than Holmes. If anyone's the audience identification figure, it's him. Unfortunately, adaptations (and even, later stories in Canon) miss the point and make him out to be a complete doofus.
  • Many, many romance/chick-lit novels in the vein of Bridget Jones' Diary. Bad at their (dead end) jobs, klutzy, overweight and/or Weight Woe (and cranky about it), ditzy, neurotic...All in the name of allowing the audience to identify. When overdone, it just makes the audience wonder what the hell the perfect hero sees in her.
  • Bella, from Stephenie Meyer's Twilight. The intent was apparently to portray her as someone who thinks of herself as unattractive, uncoordinated and basically less than average (as many teenagers often do), while actually receiving more attention than she herself notices from everyone, including the males in her school. Whether it worked or not is open to much heated debate.
  • Mildred Hubble, heroine of The Worst Witch, is gangly, funny looking- and no bloody good at anything. Even her cat, the imaginatively named Tabby, is a misfit. One can't help but wonder- if there's an entrance exam to Cackle's Academy, how did she manage to pass?
  • Older Than Feudalism: Aristotle wrote that the hero of a comedy should be worse than the average and rise up. The second part is often forgotten now.
  • Arthur Dent from The Hitchhiker's Guide to the Galaxy Trilogy, at least in the earlier books. He spends a good part of the books confused and distressed. Later, however, learns how to fly and even saves the galaxy.
  • Five words: Diary of a Wimpy Kid. Readers are clearly supposed to identify with Greg Heffley, who is often the passive victim of the torment and ridicule he receives. On the other hand, Greg's friends Rowley and Fregley are even more pathetic.
  • Protagonists of the various Goosebumps books were often unathletic, dorky, bully magnets. Rarely if ever was a Goosebumps protagonist either tough or more capable in their everyday dealings in the human world than they were when they encountered the supernatural.
  • In Game Slaves, much fun is poked at the kill 'em all kinds of players that populate MMOs.
  • 1984 has Winston Smith. His name is a mix of "Winston Churchill" and "John Smith", the latter referencing his role as representing the everyman and the fact that even with all his problems he's what any of us would be like if we lived under the Party.
  • The Hunger Games: The Capitol, on a societal level. Many aspects of the Capitol are satire or social commentary on the contemporary United States.
  • The first line of The Divine Comedy makes it clear that the story begins "midway through the journey of our lives," making it clear that the middle-aged protagonist stands in for the audience. And to further show his humanity in the face of his fantastic travels, Dante faints, weeps, kicks the heads of incapacitated shades, and lambastes in the narration things his character self almost immediately does.

    Live-Action TV 
  • Married... with Children's Al Bundy is a Jaded Washout who lives a humdrum life as a working-class slob, still pining for his Glory Days in high school.
  • Lead protagonist Doug in the sitcom The King of Queens is also a classic example of this trope. He is shown to have aversion to reading anything other than cereal boxes, and watches way too much TV. He avoids healthy food like the plague, and makes fun of people for trying to eat healthy and makes fart noises at anyone trying to say remotely intellectual. Also the finer aspects of this trope apply to the character as he has friends and wife who are much more attractive and cool compared to him.
  • A few Kamen Rider heroes have been like this, including:
    • Shinji Kido from Ryuki, to some extent.
    • Takumi Inui from ''Faiz, a drifting loner who keeps himself away from any relationships as well lacking any confidence or dreams of his own
    • Kenzaki Kazuma from Blade, which actually broke 4th wall in terms of you suck.
    • Asumu Adachi from Hibiki.
    • Arata Kagami from Kabuto, to some extent.
    • Ryotaro Nogami from Den-O is perhaps the most egregious example. He is also the Butt-Monkey.
      • Subverted by the series end, or at least once Liner Form was obtained
  • iCarly is quite fond of making fun of its audience using in-universe Audience Surrogate characters who are fans of the web-show. Gilbert, the guy in the yellow shirt who yells "SEDDIE!" constantly in "iStart A Fan War" and "iLose My Mind" is a blatant parody of a specific fan who has had some memorable and not always positive interactions with Dan Schneider in the past and was well known for spamming "SEDDIE!" into every Word of God blog post.
  • Scrubs
    • JD was written as a representation of most single men in Los Angeles, and some of his quirks, such as his inability (and refusal to learn) to understand sports were based off of his actor's own quirks.
    • Elliot in the first two seasons. She was very neurotic, and her insecurities and awkwardness made her relatable. Averted in later seasons after she becomes much more confident and hotter, while still keeping a few of her initial quirks.
  • House goes to great lengths to show that aside from his incredible diagnostic skills, House is even more of a loser than most of us: lives alone, has only one real friend, is a drug addict, his sexual encounters limited to prostitutes and masturbation to Internet porn...
  • Red Dwarf:
    • The lead character is Dave Lister, a crass, uneducated, lazy slob who was the lowest ranking crewman on the ship and whose highest ambition in life was to live in Fiji and own a hotdog stand.
    • Ditto his hologram bunkmate Arnold J. Rimmer (BSC, SSC), second lowest ranking crewman, unable to achieve anything higher, no matter how bad he wants it.
  • Jim and Pam on The Office (US) spent a large part of the show acting as the audience surrogates, generally snarking about their situation or at the craziness around them. But beginning with season 5 and especially in season 6, they have been getting rather frequent Kick the Dog moments. It's telling that their UK Spiritual Predecessors, Tim and Dawn, did not have such moments. Certainly related to their much shorter time of exposure but may have a deeper meaning as well.
  • Stanley Tweedle from Lexx is a pathetic bureaucrat, slovenly, perverted, sexually frustrated, selfish, and cowardly to the very end. Did we mention he's also meant as the most relatable character?
  • The Inbetweeners lives on this trope. Four loser teenagers attempting to lose their virginity and failing spectacularly in the process; ring any alarms for anyone?
  • Susan Whitfield on MADtv.
  • Todd of Outsourced is apparently supposed to reflect how an average American would handle the Culture Clash in India. Apparently, the average American would constantly assume India is exactly like America and learn otherwise repeatedly, all while acting like he's just so tolerant and open-minded.
  • Former daytime Talk Show host Charles Perez calls the daytime talk shows that showcase dysfunctionality like his a "mirror of America".
  • From Almost Live!: This commercial for Loser magazine.
  • In the early 1980s Doctor Who introduced a regular character named Adric, a teenage alien maths prodigy who was meant to be an identification figure for the fanboy audience. (The actor himself was a Promoted Fanboy.) Unfortunately the character wasn't written as an idealised cool genius, but as a socially-inept nerd with frequent flashes of whininess, arrogance and sexism. This led to a fan backlash, and when he was killed off in what was meant to be a shocking tragedy, some fans outright celebrated.
  • The main cast of Friends goes through several hardships throughout the series. When the series started, Rachel had just ended her engagement, got cut off from her dad's money and was employed as a waitress. Before returning to Days of Our Lives, Joey was frequently low on cash, borrowing money from Chandler, and had to work several part-time jobs. Monica had to work at a diner in between chef jobs, Chandler was unemployed before entering advertising and Ross was fired from the museum because of anger issues.
  • Supernatural had many ways of making fun of their audience. One of the biggest examples being Becky Rosen, an avid fangirl of the in-universe Supernatural novels, an erotic Sam/Dean author, and an Abhorrent Admirer of Sam Winchester. It should come as a surprise to no-one that she was designed as a massive Take That! to some of the shows more rabid fangirls.
  • Star Trek:
    • Lt. Reginald Barclay from Star Trek: The Next Generation was created to give the fans someone to relate to. What's he like? Shy, awkward, socially inept, afraid of transporters, and addicted to fantasies (in the form of the holodeck).
    • The Ferengi were originally intended to be a reflection of the worst aspects of 20th-century humanity. Once a few of them were introduced as key characters in Star Trek: Deep Space Nine however, a lot more depth was added to them as a race. Quark even discusses this trope at one point and points out its flaws.
    "The way I see it, humans used to be a lot like Ferengi: greedy, acquisitive, interested only in profit. We're a constant reminder of a part of your past you'd like to forget. ... You're overlooking something. Humans used to be a lot worse than Ferengi: slavery, concentration camps, interstellar war. We have nothing in our past that approaches that kind of barbarism. You see? We're nothing like you... we're better."
  • Kenny Powers of Eastbound & Down. A washed out former MLB star pitcher with a heaping helping of narcissism (he constantly listens to the audiobook of his own philosophical/inspirational novel, You're Fucking Out, I'm Fucking In, which he narrates himself), an ego whose size could make any planet feel like Pluto, and is an all-around ignorant bigot who believes himself better, stronger, and sexier than everyone he's ever met, and everyone else, too.

  • "The Story of an Artist" by Daniel Johnston. If you haven't heard it yet, go listen to it now! It's the most heartbreaking song ever written about struggling artists like you and me. Johnston also has a song called "Poor You" from Hi, How Are You which is actually about himself, but nevertheless very recognizable.
  • "Everyday Normal Guy" by Jon Lajoie.
  • "Mr. Sheep" by Randy Newman plays with this trope, although Newman says it's about the pity and contempt rock stars feel for their audiences.
  • The music video for Vengaboys' 'Up and Down', which is like an infomercial for some trippy glasses.
    Asian guy: Are you sick of your boring life?
  • Odds are, one of the people mentioned in a given rendition of "I've Got a Little List" from The Mikado will apply to you.
  • "Online" by Brad Paisley is all about this trope. The main protagonist is a geek who delivers pizzas, drives an old Hyundai and still lives with his parents. He's also an asthmatic who stands 5'3" and has "never been to 2nd base".
  • The main protagonist's boyfriend in "He's Sure The Boy I Love" by The Crystals:
    ''He doesn't look like a movie star
    He doesn't drive a Cadillac car
    He sure ain't the boy I've been dreaming of
    But he's sure the boy I love''
    • By the end of the song, we learn the boyfriend's collecting unemployment.
  • "In Bloom" was aimed at all the assholes who bullied Cobain in high school and later became Nirvana fans. The essential message of the song is "you don't even understand what the lyrics mean and just listen to the music, and the joke's on you because this song is about morons like you".
  • "Money for Nothing" was made up of quotes that Mark Knopfler overheard from an employee at an appliance store; the racist, homophobic, misogynistic, and otherwise ignorant and loutish statements that the employee was uttering struck Knopfler as being emblematic of everything that he hated about rock fans, and the inclusion of some of the more offensive quotes ("see the little faggot with the earring and the makeup", "look at that mama, she got it stickin' in the camera, man, we could have some fun", "Hawaiian noises", etc.) was intended to hammer home just how much of a boorish loser the man was.
  • Blues Traveler does this in the music video for their song "Hook." The protagonist (played by game show host Ken Ober) is a schlubby, overweight, unattractive guy sitting alone in his house watching late-night TV. As he mindlessly flips through the channels, he's shown as easily manipulated by the things he sees, including a beauty pageant and political speaker, and then starts rapidly changing the station in an attempt to feel any sort of emotion. It's fitting, as the song mocks the listeners of popular songs as unthinking drones who will pay money for anything with a catchy tune ("the hook brings you back"). Interestingly, though, the video ends with a subversion, as the guy realizes the TV (and by extension the song) is trash and starts reading a book instead.

    Print Media 
  • This was a recurring theme in MAD, where the reader was very often directly referred to as a loser, mostly in the stories of George Woodbridge. The most defining example of this is in Woodbridge's and Larry Siegel's book Mad's Cradle to Grave Primer (1973) that had the protagonist - openly a stand-in for the reader - live through a whole life of being a born loser, fully exploring the absurdity and tragedy that comes with this trope though playground, school, work and retirement home to a point where it becomes grotesque.

    Pro Wrestling 
  • Dusty Rhodes was always a far more positive portrayal of the archetype.
  • Former Ring of Honor World Champion Nigel McGuinness invoked this trope, making "acne-riddled fat boy" Kevin Steen the audience surrogate en route to Steen's three title shots against McGuinness.
  • WWE has had two wrestlers who were originally presented as being big wrestling fans. Santino at least manages to be a legitimately funny guy. Eugene is less... Positively presented.
  • WWE has also in the past had background characters who were supposed to represent the average wrestling fan, ranging from the irksome Charlie Minn (hyperactive excitable fanboy) to the loathsome Jamison (greasy, repugnant, socially inept nerd)
  • After ending Joey Janela's CZW Wired Championship reign for the second time, Lio Rush said he doesn't have anything against Janela personally but would be sticking around CZW despite his recently signed ROH contract to prove his superiority to Janela as an extended insult to CZW's fanbase, who he was projecting onto him.

    Video Games 
  • Ernie Eaglebeak of The Spellcasting Series; a scrawny geek in Nerd Glasses who is obsessed with sorcery and sex.
  • In the MMO City of Villains, one mission you can get is to kidnap a snitch named Joshua who saw you committing a crime from his apartment while he was "staying up late playing dOs". The Joshua NPC character model is fat, balding, frumpily dressed, and has a decidedly unintelligent-looking face.
    • And to add injury to insult, his pathfinding sucks, which not only makes him really annoying during the mission, but making him look extra idiotic as every twenty feet you have to go back for him and find him standing there staring around as if he had no clue where you went.
  • In the point-and-click adventure game Disco Elysium you play as an amnesiac alcoholic homeless cop.
  • Final Fantasy VII starred Cloud, who started tough and independent but turned out to be the exact opposite of what you thought you were getting. When he was younger, he picked fights with the other kids to hide his insecurities and decided he would join SOLDIER in order to impress the girl he'd had a crush on for years but never had the courage to ask out. When this attempt failed due to his stated insecurities and mental fragility, followed by his hometown being burned down by the man he idolized, followed by his best friend in the world — an actual member of SOLDIER — being gunned down before his eyes, he lost his mind and believed he was that best friend, with all his memories and triumphs. The Cloud we play as for most of the game is a shell of a man who believes he is a great hero because that's the only thing keeping his mind intact at all. Many people missed the point of this.
    • The same people forget that Cloud pretty much started the stereotype of the angsty brooding hero in JRPGs.
    • Even though he was hardly angsty or brooding during the game. He was just really serious, even though he did plenty of goofy things during the game, such as cross dressing (albeit unwillingly).
    • He does face his problems eventually and become the supreme Ascended Fanboy, capable of taking Sephiroth one-on-one. It's a positive message overall. It's about admitting you suck and overcoming it to be awesome.
  • Lester the Unlikely is the embodiment of this trope. He's an overwhelmingly Flanderized, mid-20th century nerd stereotype who takes damage from falling off a small distance off a cliff and runs away scared from every new creature he encounters, even a turtle! Undoubtedly, gamers either saw too much of themselves in him, or saw too little, which is probably why the game has so much hate, as The Angry Video Game Nerd pointed out:
    "Who wants to play as a weak, pathetic character like this? Wouldn't you rather be a tough guy? Isn't that the whole point of playing a game? To feel empowered? To be someone you're not? I mean, I get it. He's supposed to be a nerd. Well, this nerd makes me look like Charles Bronson. Steve Urkel could beat the shit out of this guy!"
    • Then again, he slowly evolved into a tough hero towards the end of the game, losing his awkward stance, his fear of creatures, and he even got to use a sword! He even gets the girl in the end. Two of them, in fact.
  • The protagonist, Vyse, can become this if you get a low Swashbuckler Rating in Skies of Arcadia. The complete embodiment of this trope is having between zero to five points (and it does take some effort to sink that low) thus earning you the title "Vyse the Ninny." The result of this will be ridicule from NPCs, higher store prices, and the inability to access certain features, such as crew members (one of them needs a high rating to get).
    • The absolute lowest is actually implied to be "Vyse the Fallen Pirate," but this is only triggered in the remake via an in-game event and doesn't affect you in the same way the regular ratings do. When you defeat three particular enemies, your rating skyrockets.
  • Metal Gear's Raiden. While he is beautiful rather than ugly, this is a side-effect of him being made deliberately androgynous so that both sexes identify with him. While he is fairly book-smart, he lacks common sense and does everything extremely by-the-book. He is routinely humiliated, mocked, and has a great sense of smallness and lack of control against the huge Government Conspiracy plot. The coolest man on the planet develops a liking for him, but, even so, hides information from him and says things deliberately to rile him up and humiliate him. His CO patronises him, his girlfriend nags him, and he experiences all manner of humiliating circumstance, such as slipping on bird droppings or getting urinated on by a guard. Word of God has it that all this was designed to make the player identify more with him. Naturally, everyone hated him (though he did get a better reputation later on). One blogger even went so far as to call him Robo-Shinji.
    • It's an actual plot point in Metal Gear Solid 2 that Raiden did everything Snake did with more emotional baggage. He also had to go through more crap, from being pissed on to watching a young girl die, finding out his enemy is his godfather, discovering his dark past that haunts his PTSD-fueled nightmares, discovering his support team were all AI, he was being manipulated all along, his girlfriend may be faking her love for him, and it very well could be that nothing he knows is real. He and the player both end up on the receiving end of an epic Mind Screw. They even spell it out for you at the end, when Raiden looks at the dog tags he was wearing for the whole game, notices that they have the player's name on them, and throws them away after saying he has no idea who the name belongs to.
    • Also from Metal Gear Solid is Otacon, who, well... says it better than us:
      Otacon was named after the nutty computer in 2001. He was seduced by his stepmother, which made his father kill himself. He accidentally designed Metal Gear Rex as a tool of the apocalypse. His stepsister died hating him. He named himself after an anime convention. He peed himself in terror when he first met Snake. He wondered aloud if love could bloom on the battlefield. Worst of all, Hideo Kojima designed Otacon as someone that you, the player, could relate to. You are the real loser.
  • Travis Touchdown of No More Heroes is... well... every negative stereotype of an otaku there is. Suda51 is not subtle. And then No More Heroes 2: Desperate Struggle has him undoing all of that, becoming a character worthy of actual respect... or at least approaching it. And even then he's still way more of an otaku than most.
    • And yet, he calls the player out on their perverted love of violence in video games in the opening to the sequel. And then again after finishing off Alice, he calls them out again. The second time comes after some much-needed character development, where he starts to realize he's getting sick and tired of mindless killing.
    • Hell, the gameplay itself is considered to be an allusion to the (stereotypical) player. From the Headscratchers:
      No More Heroes is a satire of the outlook one who collects video games would have. Travis represents a gamer, and the assassination missions, with their stylized, hyperviolent nature, represent videogames. The rest of the world, on the other hand, is monotonous and contains dull jobs which Travis is motivated to do only so he can get back to the missions. In other words, it is a satire of the sort of otaku whose only interaction with the outside world are purely for the purpose of acquiring more videogames/anime/etc or more money as to buy more videogames/anime/etc.
  • Despite being a Heroic Mime, Link semi-qualifies in The Legend of Zelda: The Wind Waker and The Legend of Zelda: Phantom Hourglass due to how the games cutscene-humor tends to abuse him (at least until he gets badass later on). It is very easy to picture him scoring 10% on a math test, despite being able to take on the most complicated dungeons and puzzles known to man. His often very, very clueless expressions really don't help. To quote King of Red Lions: "You are... surprisingly dull witted..."
    • The interesting thing about this example in Wind Waker is that the game repeatedly shoves in the player's face that this Link IS NOT THE HERO OF TIME NOR HIS REINCARNATION....that's right, you're effectively some nobody kid dressed up in garb in remembrance of the Hero of Time, but nothing dreams about you kicking evil dark lord ass, no prophecy about how you'll save the land, nothing. And after all that, this Link...goes on to meet his own destiny, not as a prophesied hero, but the Hero of Winds through sheer will and perseverence alone.
  • Lose enough units to get enough replacement characters in Fire Emblem: Shadow Dragon, and eventually you'll get ones with insulting names. Note that to get the best secret characters, you have to keep your army small, and there will be some times where picking up replacement characters (which happens automatically) will put you over the desired army size.
  • Forum Warz can't quite make up its mind. On the one hand, you're fat and living in a basement, and you spend most of your time either Trolling message boards or masturbating to bizarre pornography. On the other hand, you're the Only Sane Man in a spectacularly messed-up world.
  • Part of the Justified Tutorial in Splinter Cell: Conviction involves the protagonist giving explanations to his young daughter about light and shadow and why the latter isn't as scary as she thinks. The guys at Unskippable point out the implications:
    Paul: It is refreshing, though. This is the game literally explaining the combat mechanics to you as if you were a child.
  • Possibly the oldest examples of this in video gaming are Roger Wilco and Larry Laffer.
  • This is a selling point for Zettai Hero Project: You (as in, you the player) are the most pathetically weak protagonist of all time, and the world's greatest hero has just died and passed on his mantle to you. Better start grinding.
    • Subverted in the Wham Episode that reveals that the Heroic Mime actually has a past, and at least one personality trait, upgrading him to Iron Woobie status. His entire family has hated him for his weakness for the past eight years thanks to an incident where, unbeknownst to them, he saved his sister from a cannibal by letting himself get beat up over and over again.
  • The Secret of Monkey Island has the pathetic Guybrush Threepwood. He knows about piracy about as much as you do, but he does know that he wants to be a pirate. Continued to some extent in Lechuck's Revenge, where Guybrush is apparently a realised pirate, he just doesn't get any respect and is on his way to discover the Big Whoop, an alleged immense treasure to fix that problem.
  • In Divine Divinity your diary contains some observations on your stats, which were uniformly insulting until you got them fairly high, which took grinding and focusing on only a few. As a starting character, even though you look and act like an average person, your diary paints a portrait of a crippled, bumbling simpleton who gets winded from getting out of bed and has trouble forming sentences longer than three words. Made worse when you realize it's your own diary, meaning the person who wrote those horrible things was you.
  • World of Warcraft introduced a new quest in the Cataclysm Expansion that consists of the player hopping on an NPC's horse and becoming an actual questgiver while 3 NPC PCs approach to accept a quest. The first is named Dumass and is a perpetual moron who speaks in all caps and behaves like the players everybody loves to make fun of. The second is Kingslayer Orkus, who is a fully decked out, high-end raiding warrior who comes looking for stuff to do, and despite being geared to the high heavens, balks at even the slightest bit of danger. and the third is Johnny Awesome, who is that one pompous dirtbag in heirloom gear with a real money mount who brags of his awesomeness, everyone wishes would shut up, and leans on and occasionally punches holes in the fourth wall. Bonus points for Johnny Awesome actually referencing 20 Bear Asses.
    • Inverted and played straight by the quests Mystery of the Infinite and Mystery of the Infinite Redux. The former includes a Future You NPC, and latter a Past You NPC. Both state they are kind of ashamed of you... while looking exactly like you, implying you don't improve at all, and goes about combat in a way that would pretty much be very incompetent if a player actually did that (as in they just run up and hit stuff).
    • The Legion expansion has a quest where you play as Illidan Stormrage defending the Black Temple. The developers made a raid of characters (including Johnny Awesome) who are well... as bad as most players in 2007 actually were, but a lot worse than anyone wants to admit they ever were. Also, you have to lose to these schmucks, because the plot says so. To make matters worse, they take your cool warglaives, the bastards.
  • Pretty much the whole point of Vincent, the weak-willed, cheating protagonist of Catherine.note 
  • Takeshi's Challenge is a game which involves making a Salaryman get drunk, divorce his wife and quit his job. The game even makes fun of you for actually trying to beat the game pointing out that you have just wasted your time getting trolled.
  • Normally, most people from SNK don't fit this trope. Unless you're Iori Yagami. If being possessed by Orochi, failing to beat his rival Kyo, and being forced to turn into a girl isn't enough proof, go play a challenge of Iori vs Homer in M.U.G.E.N. Homer will sum Iori up in 9 words.
    Homer: (after seeing Iori fall on his back from laughing too hard) Do you know how stupid you look right now?
  • The actions you commit in Spec Ops: The Line are basically one long string of the game saying, "You suck for buying\renting this game, you suck for playing it, you suck for liking it, you suck for buying\renting other shooter games, you suck for playing them, you suck for liking them..." This is best summarized with a line that is Leaning on the Fourth Wall.
    Konrad: The truth, Walker, is that you're here because you wanted to feel like something you're not - a hero.
    • Captain Martin Walker is a ruggedly handsome, physically imposing US officer in Delta Force, exactly the kind of character who is normally a projection of a usually male power fantasy. The game uses this trope in a meta way, as Walker's desire to be a hero and quasi-fourth wall breaking certainty that the events going on around him are a Hero's Journey just waiting for him to go through it proves to be his - and the player's - undoing. Word of God is the only way to "win" is to not play at all.
  • Captain Blubber from Banjo-Kazooie can be viewed as this. For one thing, he cries because when he loses his gold in the first game.
  • Your Player Character in Freedom Wars is treated like this, due to your being a prisoner in the dystopian Panopticon. You get no shortage of flack for being so selfish as to be born, lose your memory, and take more than five steps in your own cell.
  • Stream from Divekick is a goofy-looking, hate-filled demon in a straight jacket who spends all of his time on the Internet and only derives pleasure from trolling people. He is meant to mock the typical viewer of fighting game streams, known as a stream monster.
  • Moneybags from the Spyro the Dragon series. He was never treated with respect in the third game.
  • Taken literally with the nameable protagonist of the Visual Novel Go! Go! Nippon!, a dorky, socially awkward Occidental Otaku Manchild who goes to Japan without knowing anything about it, thus implying that his only learning materials were manga, anime and games. Because the game was made with a foreign audience in mind (an unusual case in the mostly Japan-only world of VNs), and the Featureless Protagonist is supposed to be an avatar for the player, This Loser Is literally You, the player! He still gets the girl in the end, though.
  • In Poker Night 2, most of GLaDOS' dialogue directed at The Player indicate this, but then again, so does her dialogue with just about ALL of the characters.
    I wouldn't be ashamed about losing. You have plenty of other things to be ashamed about.
  • Trevor, one of the main playable characters in Grand Theft Auto V is psychotic, brutally violent, a sexual deviant, and constantly threatens his friends with sexual and violent acts if they keep pissing him off. He's (supposedly) a representation on how a typical GTA player acts in the game. On a similar note, Jimmy, who is the son of Michael, is a young adult in his early twenties that refuses to get a job, mooches off of his parents, smokes weed all the time, masturbates constantly, and plays video games all day while telling other players that they're gay and how he'll rape them and their mothers.
  • Arthur Hastings of We Happy Few is a skinny and meek office worker who constantly sounds like he's on the verge of a panic attack. Even when he is (seemingly, in the case of his peers) on the Joy, his "friends" dominate him. Unlike Sally and Ollie, Arthur is clearly out of his depth. Later, Arthur's cowardly streak is shown in a much darker light: when the Nazis were rounding up the children of Wellington Wells, he tricked his brother Percy into coming to the station with him and then switched their identification cards, so Percy got dragged off in his place.
  • Nikki from HuniePop is a stereotypical Gamer Girl and not even a particularly flattering one at that. She is a misanthropic NEET who works part-time as a barista (and is rude to her customers) and spends her days playing video games and eating junk food. Yet she is a firm fan favourite, and even major streamers like TotalBiscuit found her the most endearing heroine.

    Web Animation 
  • Zero Punctuation: Ben Croshaw invokes this in his Final Fantasy XIII video when talking about Hope Estheim.
    "This Hope guy has been established from the start as a whiny, weak, inept, cowardly, socially retarded Mummy's Boy. So presumably, he's the character the audience is meant to project themselves to."
  • Shoutan Himei in Sailor Nothing, for always complaining about things not limited to just fighting Yamikos.
  • In Red vs. Blue the New Republic tries to recruit the Blood Gluch Crew to their side during the Chrous Civil War trilogy, believing them to be the "galaxy's greatest soldiers" for having taken down Project Freelancer. After they succeed in recruiting Tucker, Caboose, Grif, and Simmons, General Kimball quickly realizes that they aren't the soldiers she thought they were; they're misfits and oddballs. However, this works out even better, because the New Republic soldiers can relate to them and have a major boost in morale because of it. It is implied this also happened to the Federal Army after Agent Washington, Sarge, Donut, and Lopez joined their side in the war, and it becomes a plot point when Felix is gloating that the crew gave the citizens hope, and just made them fight harder and die faster.

  • Used in Not Quite Daily Comic's Magical Girlfriend Story Arc.
  • Everyman Marten Reed from Questionable Content is very likeable but is a chronic under-achiever and self depreciates constantly. Justified in that he started out as author Jeph Jacques' attempt to make fun of himself.
  • Trevor from EVIL serves as the Audience Surrogate and is a total slacker who isn't very good at being a villain.
  • Ethan from Shortpacked!! seems to be shaping up to this. The comic establishes that while he has a moral and up-right character, he's a hopeless nerd trapped in a dead-end job who devotes his life to what's portrayed out as pointless hobbies. When the strip makes it look like he'll pull out of it (by getting a boyfriend, pursuing his dreams) or he has a realization about his life, it's just ignored and he goes on as he always had been. eventually he gets his happy ending/
  • Ctrl+Alt+Del: Another Ethan is said to be a portrayal/caricature of gamers. The secondary one, Lucas, is much closer to a normal human being. He's somewhat flawed, but he's not nearly as screwed-up as Ethan is, and he's probably closer to what the author thinks gamers really are rather than a Flanderization thereof.
  • The last panel of this Original Life strip is apparently the main character. Even ignoring the obvious, the one bit of personalization we can see in his room is a Halo poster, whereas the girls have a map and trophies.
  • Garfield Minus Garfield takes Garfield strips and removes all the main characters except Jon, making him seem even more pathetic and weird. Often he'll just talk to himself and nothing will happen. Maybe no-one is actually saying people are supposed to identify with such a hopeless loser apparently struggling with depression, but apparently people find their lives resemble his anyway.
  • Done unintentionally in College Roomies from Hell!!!. Dave was meant to be unsympathetic and expendable but the fandom found him easier to identify with then the rest of the cast. Although he's not nearly as much of a loser as most of the characters he's listed alongside. Kind of a Butt-Monkey, but not overwhelmingly terrible or anything.
  • Ménage à 3 has Gary as probably the most important of its nominal three lead protagonists, and as a comics-and-anime-loving geek, he seems set up to be the character with whom many readers will identify. But at the start of the story at least, he's also passive, pliable, severely short on confidence, and a 29-year-old virgin, and surrounded by cooler and much more sexually active characters. (The comic owes a serious debt of inspiration to all those "harem" animes, too.) The writers don't actually seem to have that cynical a view of their audience — Gary has his good points, and the comic isn't entirely seen from his point of view — and he not only eventually has sex with a couple of very attractive women, but some last-volume Character Development eventually makes him a bit more proactive and assertive. Still, the writers seem to have some difficulty in getting rid of his painfully passive approach to life, and geeks who identify with him too much might feel teased.
  • No-one-likes-you comics: [1]
  • Matthew Inman, the creator of The Oatmeal, is a fitness buff, but he draws his characters as lazy blob-people to be "more relatable" for audiences.
  • Just about every human in Cthulhu Slippers (not to mention some of the Eldritch Abominations) but Mal in particular fits this trope.

    Web Original 
  • Encyclopedia Dramatica loves this trope.
  • Ben Croshaw of Zero Punctuation fame takes the this to the extreme with the game concept of No Experience Necessary. Where the player character is abducted into a dangerous secret military weapon testing project not because of any special background or skills, but because he wouldn't be missed.
  • SCP Foundation:
    • The writer of SCP-231 seems to have taken this attitude toward reader speculation on "Procedure 110-Montauk". It's the worst thing you can think of... and if you're thinking of it, you are basically doing it to this poor girl yourself. You Bastard!.
    • SCP-1230 pulls an in-universe example. It's a book that produces an extremely complex dream world where the reader is the main character when they next go to sleep. These dreams are fully immersive adventure settings that are tailored personally for the reader and years or even centuries can pass inside them. However the book (which has a benign consciousness that appears as an old man and talks to the reader) is insistent that while it is happy to provide people with these fantasy dreams, they are not replacements for the real world and readers should not try to pull an I Choose to Stay. One researcher got so enamoured with his fantasy world that he didn't want to leave, so he forced the book to keep it going for two hundred years, until the book couldn't keep going anymore and the researcher immediately went into the bathroom and hung himself on his belt. The book... did not take that well.
  • The somewhat famous "Imagine a world" image.
  • The Virgin vs. Chad memes revolve around comparisons between a wimpy, loser Virgin and a loud, confident Chad.

    Web Videos 

    Western Animation 
  • Beavis and Butt-Head. Mike Judge's seminal series was a particularly ruthless deconstruction of the lifestyle of its own target audience.
  • In The Boondocks, Riley Freeman is the author's go-to example for lampooning everything he hates about "gangsta" culture. Throughout the series, Riley is shown to be a willfully ignorant, foul-mouthed, sexist troublemaker who is squandering his potential to admire brainless criminals, often making himself look incredibly stupid in the process.
  • One common complaint about Captain Planet is that Wheeler, the token American on the Multinational Team, is portrayed as being hotheaded and less knowledgeable than the rest of the team, with the show acting like he's the bad guy even when he's right. However, this didn't stop him from being the most popular character (possibly a case of Misaimed Fandom), in part because he's the only character who seems flawed and grows over the course of the series. It's also worth noting that while every other Planeteer's Ring of Power had a variety of uses, Wheeler's was only good for setting things on fire or blowing them up.
  • The Critic: Though film critic Jay Sherman hosts a critically acclaimed though commercially unsuccessful TV series, has won multiple prestigious awards (including two Pulitzer Prizes for criticism, a People's Choice Award, five Golden Globes, an Emmy Award, a PhD in film, and a B'nai B'rith Award), was adopted by upper-class East Coast socialites, and can afford to send his son Martin to the exclusive United Nations International School, his achievements are eventually all irrelevant as he is treated like scum by his coworkers, family, and significant others, and despite his high intelligence, is unexpectedly comparable to Homer Simpson due to his gluttony and overall slobbish mannerisms.
  • Danny Phantom: Danny, in order to move the plot. Almost all the time prior to learning his Aesop at the end of an episode (only to forget it by the next), he serves to show how much teenagers suck, i.e. blowing off his homework, stuffing his face with corndogs, calling everything lame or crud, playing mindless video games, acting like a jerk, wanting to make-out with the Romantic False Lead, perpetually being a C-student, etc. He gets better though.
  • Chuck Jones explained many times his interpretation of Daffy Duck defined human characteristics, especially selfishness. Many of his later shorts involved the character being placed in a "hero" role and being pitted against a villain (usually one Bugs Bunny defeated several times over without even trying) and getting the stuffing beaten out of him, largely due to the fact he was a pompous, cowardly bumbler with few redeeming aspects, at which point a much more competent true protagonist would take his place. It is worth noting in his autobiography Chuck Amuck, Jones explained the use of perspective and one person's incompetence being obscured by another even more bumbling adversary (this would certainly explain Porky's near opposite role in his pairings with Daffy to those with Sylvester during that same period or the two largely different versions of Nasty Canasta used against both Bugs and Daffy). Daffy sucked so much he made other hapless fools look extremely competent.

    This obviously varied depending on how other directors interpreted Daffy: Friz Freleng and Robert McKimson often interchanged between Jones' version and the earlier interpretation famed by the likes of Bob Clampett, or placed him as an anti-hero or outright hero or villain. McKimson's "Ducking the Devil" can almost be considered a subversion of his Chuck Jones role, with Daffy cowering before the Tazmanian Devil, until money is brought into the situation.
    Daffy: [leaving a beat-up Taz heaped in the corner] I may be a coward, but I'm a greedy little coward!
It should be noted that in contrast he put heroic, or at least positive, characteristics in Bugs Bunny ("Bugs is what I wish I was; Daffy is what I fear I am.") It's also worth noting that Daffy's frequently portrayed sympathetically, and unlike Bugs, can actually lose. Daffy may be emblematic of neuroses about failure, but a lot of people find him funnier than Bugs for just that reason. Amusingly during the odd occasions Bugs lost, his character was inexplicably converted to this, quickly losing all his composure at the premise of someone actually managing to outdo him (perhaps most evident in his rivalry against Cecil Turtle) where HE was the Villain Protagonist. Daffy was the more consistent loser, but at least that meant he was slightly more accustomed to it than Bugs, who couldn't take it back at all.
  • The Dreamstone:
    • In a similar premise, the Urpneys are a result of giving the villains Sympathetic P.O.V. to convey them as fairly normal (but exaggeratedly luckless and incompetent) people who like so many, are just doing a dead end job that they regularly despise, leading them to come off as far more rootable characters compared to the heroes of the privileged, utopian Land Of Dreams.
    • Out of the hero squad, Rufus probably qualifies too, being the most incompetent of the team, having no defining powers and most likely to do something stupid that causes trouble or gets the stone stolen. The key reason he doesn't look too pathetic is because his enemies are designated to be even worse.
  • The Fairly OddParents: Timmy Turner. However, sucking does not prevent him from defeating multiple enemies with or without Functional Magic.
  • Family Guy:
    • Peter Griffin, in the same vein as Homer Simpson, albeit dumber, fatter, and less sympathetic.
    • It sometimes looks as though post-renewal Meg is this in regards to her fanbase of actual teen girls that she got back when she was, y'know, just a normal teen girl.
  • Futurama: Philip J. Fry. One of the main cornerstones of the series is for Fry to be a loser and either never succeed in anything he attempts or, if he does, for something to go horribly wrong to set things back to normal by the episode's end (or else there will be little or no mention of it ever again, Roswell excepted). Whether relationships, money (he was a billionaire for exactly one episode before he lost it all by revealing his secret PIN), or anything else, Fry will invariably screw up. He also Took a Level in Dumbass as the series went on, and absolutely will not get better permanently unless the series is ending (and will be just as quickly undone if it is renewed).
  • Hey Arnold!: Helga Pataki is ugly, scrawny, socially inept, rude, sarcastic and violent-tempered. But there's a reason why she's the most popular character on the show. She lives with two emotionally abusive parents and a Stepford Smiler sister, possesses near-genius level intelligence and a knack for poetry and literature and has a secret crush on Arnold that she keeps to herself out of fear of rejection, making her easily relatable to anyone who has ever had Abusive Parents, an unrequited crush or been too afraid to be true to themselves (the latter two apply to almost everyone in the world at some point).
  • Kim Possible: Ron Stoppable is pretty much this in various actions including fighting, picking up girly signals from girls who actually like him, his schoolwork, his parents. The times he isn't sucky usually ends up with him having to give up whatever he doesn't suck at (e.g. his job at Bueno Nacho). The titular Miss Possible is occasionally this, usually in relation to boys, and dating.
  • King of the Hill largely subverts this. Hank has his flaws, but is a decent, hard-working human being and the Only Sane Man. However, there was an episode where Peggy, Mihn, and Dale decided to play the stock market, and who did they research to find out what the American public wanted? Bill. Fat, bald, ugly, lonely, unlovable Bill, with the overall implication that the things that Bill likes are the things the American populace overall would want. It's an... interesting choice on their part.
  • Megas XLR:
    • Although he has a giant robot car and kicks butt with it, Coop lives in his mom's basement watching wrestling and playing video games.
    • And if Coop is not This Loser Is You enough for you, you have Jamie, who is the ultimate slacker, lacking even the limited ambition and drive Coop is shown to have, he is shown to have no talent at anything and to be nothing but an opportunistic waste of space.
  • Metalocalypse: Dethklok's "Fan Song" is a massive, scathing criticism directed to their very fans. Surprisingly (or unsurprisingly, considering how hardcore their fans are), they loved it.
    • GWAR had a similar song, "Bohab". In fact, 'bohab' is an insult the band invented to describe stereotypical basement dwelling, unhygienic metal fans. (The word comes from a guy named Bob who allegedly pronounced his name that way).
  • My Gym Partner's a Monkey: Adam Lyon. An ordinary kid hopelessly trapped in an insane school and never to get what he desires without some terrible consequence.
  • The Powerpuff Girls: The episode "Collect Her" had a fat, bald nerd obsessed with the Powerpuff girls as the villain, who captures the girls because he's obsessed with his collection. He is defeated when the citizens of Townsville start getting all his toys out of the packages.
  • Robot Chicken: In the Season 9 finale, the Nerd volunteers to perform a death-defying stunt to save the show from cancellation since he best represents their target demographic.
    Nerd (to the camera): It's true. You should- you should stop lying to yourself.
  • The Simpsons:
    • Pictured above is Homer Simpson. And while he is fat, ugly, lazy and stupid, there's enough of a good human being in there for him to get some successes over time, and for him to be sympathetic and identifiable.
    • Frank Grimes was intended to be an 'ordinary person' in order to demonstrate that an ordinary person would be unable to survive in The Simpsons universe and befriend the likes of Homer Simpson without going crazy. It's also a subtle satire and "screw you" to fans who complain about the show's general lack of realism.
    • Comic Book Guy represents the hyper-critical fan that obsesses about continuity or whines about when shows jumped the shark. He’s also Matt Groening's Author Avatar.
  • South Park: Randy Marsh, the main adult character, is a merciless evisceration of its older Periphery Demographic of middle-aged, white collar males.
  • Static Shock: Given how amazingly prevalent it is in children's entertainment, it's worth noting that this is averted. Virgil was generally portrayed as intelligent and a good student — one relatively early episode involved him getting into a program for gifted students, and it wasn't in the "Main Character is the Dark Horse" way — while his friend Richie eventually gains super-intelligence as a superpower. Even despite still being an open comic book geek, Virgil almost virtually never acted the way a stereotypical geek would, instead expressing an impressive amount of street smarts on a regular basis. In one episode he was mocked by Sharon because a speech he had prepared was too tedious and morose. In the comic book predecessor, Richie's even more of a subversion — he's not only all of the above, he's also bitterly either in a Transparent Closet or in denial about being gay. Sure, the bad guys got Anvilicious, but Richie acts like any high schooler with an obvious "secret" he's uncomfortable about, without the attendant Aesop.
  • The titular Tom from the Tom and Jerry cartoons. Not everyone has rooted for Jerry anyway.
  • Total Drama: Sierra largely exists to be a Take That! at the fanbase, Cody fangirls in particular. The Action special established her as being an obsessive Straw Fan, while the entirety of World Tour generally has her as a crazed Stalker with a Crush to Cody.
  • W.I.T.C.H.: Will Vandom is often shown getting terrible grades. To make matters worse, the first season of the television series actually had her lack the energy powers she had in the comics, just to add to her insecurity and self-esteem issues.

Alternative Title(s): You Suck, A Loser Is You