Follow TV Tropes


Creator / Dan Schneider

Go To
The king of kids' comedy in the Turn of the Millennium.

Dan Schneider (born 1965/1966) is probably best known to adults as Dennis Blunden on the old ABC sitcom Head of the Class. But to millions of children (and kids-at-heart), he is the creator, writer and producer of several of the most well-known and loved Kid Coms. Originally from Memphis, Tennessee, his work portfolio almost entirely is composed of Nickelodeon's premier shows (and vice-versa: his shows make up a very large chunk of Nickelodeon's live-action programming).

His production company is Schneider's Bakery and he loves to put various Easter Eggs among his various shows, such as a Schneider's Bakery can be seen in the stock location footage of the movie theatre in Drake & Josh. His shows tend to use a similar way of talking, a variation on Buffy Speak by finding obscure, unusual or sometimes made-up words to use.


He can be considered to be Nick's sitcom equivalent to comic playwright Neil Simon of The Odd Couple (which Schneider's show Drake & Josh bears similarities to) fame.

On March 26, 2018, after 24 years with the network, Nickelodeon announced it would not be extending its deal with Schneider and his company, also ending the production of his currently-airing Game Shakers.

Shows created and/or produced

Note: A pilot for a Gibby Spin-Off from iCarly was filmed, but not picked up.


Movies produced and written:

He has a blog, which is here.

See also the Nick Verse, a Shared Universe between various Nickelodeon live-action KidCom series - it's also known as the "Schneider Verse" as so far all of the shows in it are his (though that could change in the future).

Not to be confused with the film critic and poet of the same name, whose website Cosmoetica is also subtitled the "Schneiderverse of Schneider Verse."

Dan Schneider and his works contain examples of:

  • Adults Are Useless: Adults in his shows are typically incredibly naive, pushovers, overly underhanded, or just utter morons.
  • Butt-Monkey: Quite a few appear in his works (even including in the main cast).
  • Cold Opening: On almost every show he produces (Zoey 101 and Kenan & Kel are the exceptions)
  • Comedic Sociopathy: By and towards his main characters. The main offenders are Megan from Drake & Josh and Sam Puckett from iCarly. Said recipients are Drake & Josh and Freddie Benson respectively.
  • Cosmic Plaything: Coupled with the above, in every show he's directed. If you're not some sort of hardcore badass who can fight back, chances are the entire universe and its people will try to ruin you in amazing ways despite all the hard work you've done. If you're a Butt-Monkey, you will come close to perishing.
  • Crapsaccharine World: Very common in the Schneider-verse world, especially in his sitcoms. Guest characters who interact with the main protagonists have high chances of being full of Unfortunate Implications.
  • Crazy Homeless People: Most frequently mentioned and seen in the early seasons of iCarly.
    • However after Moral Guardians complained, Nick told him he's not allowed to make fun of hobos anymore, but that doesn't stop him from making hobo jokes by Getting Crap Past the Radar in Sam & Cat.
      • He actually has an explanation for this here (read question #18).
  • Disproportionate Retribution: One of the chief sources of humor in several of his shows.
  • Gosh Dang It to Heck!: There's a lot of strange euphemisms for swears in his works, the most used ones are "skunkbag," "chiz," "jank," and "suckish."
  • Happy Ending: He averts this in most episodes of his shows, to add to the comedic effect. Sometimes results in No Ending.
  • History Repeats: "iParty with Victorious", the Victorious episode starring Jennette, and Sam and Cat all aired on the second Saturday of the month of June.
  • Jerk Ass: Wouldn't be a Dan Schneider show without a couple.
  • Karma Houdini: There usually are a few jerkass characters in his works that receive absolutely no sort of comeuppance or consequences for their behaviors and actions; the most egregious example is Megan, the villain of Drake & Josh who was a borderline sociopath not to mention very well liked by the writers and despised by the fanbase.
  • Laugh Track: Averted Trope for Zoey101, due to it being a single camera work shot on location. Played very straight with every other show he's made.
  • Large Ham: You're gonna see a lot of characters like this in his works. Josh, Chase, Michael, Freddie, Robbie, Trina...the list goes on and on.
  • No Ending: Schneider likes to use this trope often in his more recent works.
  • No Indoor Voice: Schneider loves writing characters with exuberant and boisterous voices. Expect at least two-thirds of all characters on a Dan Schneider-show to frequently shout their dialogue. Also expect a sequence at least once during an episode of any Dan Schneider show where the characters will have an argument - resulting in characters shouting at each other obnoxiously.
  • Old Media Playing Catch-Up:
  • Recursive Canon: Events in Victorious, iCarly, Zoey101 indicate that Drake & Josh is a fictional TV show in the shared universe of the other 2 shows.
  • Running Gag: Plenty of them. Hobos have been one since the days of All That. One of the more recent ones is someone (usually female) making a chicken for someone else.


Example of: