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Creator / Dan Schneider

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The king of kids' comedy in the Turn of the Millennium.

Dan Schneider (born January 14, 1966) is an American actor, writer and producer born in Memphis, Tennessee. He's probably best known to adults as Dennis Blunden on the old ABC sitcom Head of the Class. But to millions of children (and kids-at-heart), he is the creator, writer and producer of several of the most well-known and loved Kid Coms. His work portfolio is primarily composed of Nickelodeon's premier shows (and vice-versa: his shows make up a very large chunk of Nickelodeon's live-action programming).

His production company is called Schneider's Bakery and he loves to put various Easter Eggs among his various shows, such as a Schneider's Bakery can be seen in the stock location footage of the movie theatre in Drake & Josh. His shows tend to use a similar way of talking, a variation on Buffy Speak by finding obscure, unusual or sometimes made-up words to use.


He can be considered to be Nick's sitcom equivalent to comic playwright Neil Simon of The Odd Couple (which Schneider's show Drake & Josh bears similarities to) fame.

On March 26, 2018, after 24 years with the network, Nickelodeon announced it would not be extending its deal with Schneider's Bakery, also ending the production of Game Shakers.

Shows created and/or produced:

Note: A pilot for a Gibby Spin-Off from iCarly was filmed, but not picked up.


Movies produced and written:

He has a blog, which is here.

See also the Nick Verse, a Shared Universe between various Nickelodeon live-action KidCom series - it's also known as the "Schneiderverse" as so far all of the shows in it are his (though that could change in the future).

Not to be confused with the film critic and poet of the same name, whose website Cosmoetica is also subtitled the "Schneiderverse of Schneider Verse."

Dan Schneider's works contain examples of:

  • No Ending: Schneider likes to use this trope often in his more recent works.
  • No Indoor Voice: Schneider loves writing characters with exuberant and boisterous voices. Expect at least two-thirds of all characters on a Dan Schneider-show to frequently shout their dialogue. Also expect a sequence at least once during an episode of any Dan Schneider show where the characters will have an argument - resulting in characters shouting at each other obnoxiously.
  • Old Media Playing Catch-Up:
  • Police Are Useless: Police officers are often portrayed as either apathetic, idiots, or apathetic idiots.
  • Recursive Canon: Events in Victorious, iCarly, Zoey 101 indicate that Drake & Josh is a fictional TV show in the shared universe of the other 2 shows.
  • Rule of Funny: There's no sense of logic in any of his shows.
  • Running Gag: Plenty of them. Hobos have been one since the days of All That. One of the more recent ones is someone (usually female) making a chicken for someone else.


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