Phoebe and Her Unicorn is a newspaper comic strip by Dana Simpson, and made its debut as Heavenly Nostrils on Go Comics.com in April 2012 as a webcomic. In January 2015, the comic assumed its present title; on March 30, 2015, it was relaunched as a syndicated comic in nearly a hundred newspapers.
It begins when 9-year-old Phoebe Howell skips a rock across a pond and accidentally hits a unicorn in the face. Freed from her own reflection, the unicorn — named Marigold Heavenly Nostrils — grants Phoebe one wish. After her impractical requestsnote are denied, Phoebe wishes for Marigold to be her best friend. But can a vain mythical beast and a nine-year-old daydreamer really forge a connection? (Spoiler alert: Yes, and their Odd Friendship becomes the heart of the strip.)
The strip has been compiled in a series of collections. An original graphic novel, Phoebe and Her Unicorn in the Magic Storm, was published in 2017. A second, Phoebe and Her Unicorn in Unicorn Theater, followed in 2018.
Now has a character sheet in need of work.
Phoebe, her unicorn, and their tropes:
- Acting for Two: In-universe example in the play Phoebe performs with Sue in the graphic novel Unicorn Theater, where she plays both Queen Vaccuumia and Steve the lake monster.
- Actually Pretty Funny: Marigold admits that the song Phoebe made up at the school talent show, "Unicorns are Stupidfaces", is catchy. She even hums to it later on.
- Adorkable: Phoebe's mom geeking out over art supplies.
- An Aesop: Never explicitly stated, but the general theme is "Appreciate your friends for who they are, not what they can do for you."
- Ain't No Rule:
- The drive-in doesn't say your vehicle can't be a unicorn.
- Marigold votes for Phoebe for Rainbow Sparkle Princess, because no rule says the princess must be a unicorn.
- All Animals Are Dogs: Marigold sometimes displays catlike traits such as purring, basking in sunlight, or poofing out her tail when startled.
- Infernus's tail starts wagging when neigh sees her at a Unicorn Reunion. Neigh does however admit: "It is more of a 'me' thing."
- All There in the Manual: Phoebe's parents' names were only known from the character bio on the syndicate's website for a very long time. A strip from October 16, 2015 mentioned Ethan's name, and August 16, 2016 finally mentioned Emily's, well over four years later.
- The Anti-Nihilist: Marigold cheerfully tells Phoebe life has no purpose but that it's much easier to accept "when one also has sparkles". Phoebe's won over by the argument, saying it's much easier to accept from a unicorn than anyone else.
- She isn't consistent with this position, however. In another strip, she says the meaning of life is to be a unicorn.... or, failing that, to find a unicorn to sit on.
- Apathy Killed the Cat: What unicorns fear most is their boringness spells to avoid detection backfiring and creating the dreaded "Meh", a state of apathy where people don't care if there is or isn't a unicorn standing right in front of them.
- Argument of Contradictions: On whether Phoebe picks her nose.
- Armor-Piercing Statement: In an early strip, Marigold rather pointedly calls out Phoebe for treating her as a prop instead of a friend.
- Artistic License Animal Care: In one strip Phoebe feeds bread to ducks while talking about how they're more interested in the bread than the rainbow she's sitting on. Readers pointed out that bread is bad for ducks, so three years later, a followup strip was made where Phoebe points this out.
- Author Appeal: If you guessed that the unicorn ends up partially shaved at some point, you'd be right. She also ends up completely hairless in a Sunday strip.
- Author Avatar: Phoebe's mom bears a resemblance to Dana minus the dyed hair.
- Awesome McCoolname: Marigold Heavenly Nostrils.Phoebe: That's the best name I've ever heard.
Marigold: Yes it is!
- Background Magic Field: Comes up largely in The Magic Storm, where a dragon working a large spell nearby causes it to go out. It's treated as roughly comparable to the electrical grid; its absence means the Shield of Boringness and other passive spells stop working.
- Bag of Holding: What Phoebe gets when Marigold casts a "spell of enhanced containment" on her school backpack. While trying to investigate exactly how much room is inside, Phoebe falls in.Marigold: I will get a ladder!
Phoebe: Don't hurry! There's CANDY down here.
- Bald of Awesome: Mr. Hart, Phoebe's piano teacher.
- Baleful Polymorph: Marigold is very much into the idea of slowly changing Phoebe into a unicorn. A magical version of a Makeover Montage, if you will. Baby steps, as Marigold's spells are usually short-lived but by encouraging her friend to identify as a unicorn, hopes this transformation will be permanent.
- To get the Unicorn Investigative Agency off their case, she and Lord Splendid Humility give the girl a temporary tail (which Phoebe likes). Marigold offers Phoebe a permanent one someday.
- She gives Phoebe a temporary unicorn muzzle to enable her to smell magical perfumes. Marigold seems genuinely pleased with the result.
- In trying to mend Dakota's broken friendship with the Goblin princess she is changed into a goblin herself, which yields only the expected result.
- The Beautiful Elite: Unicorns. Deconstructed in that unicorns are generally so caught up in themselves that they lack the skills that make a friendship work, like empathy or the ability to apologize. Phoebe is helping Marigold develop these skills.
- Be Careful What You Wish For: Phoebe grouses that she thought having a unicorn best friend would make her awesome; Marigold points out that if she wanted to be awesome, she should just have wished for it.
- Be Yourself: Marigold advises Phoebe to be herself -- and more like a unicorn.
- Bland-Name Product/My Little Phony: Pastel Unicorns, a Shout-Out to My Little Pony.
- Blunt Metaphors Trauma: Marigold frequently understands human expressions literally, much to her confusion.Phoebe: I wanna rub you in Dakota's stupid, snotty face!
Phoebe: Not literally.
- Bowdlerization: The book collection has some dialogue in the first few strips edited from the web version. Most notably, a reference Phoebe makes to Bono and a reference Marigold makes to the PATRIOT Act are removed.
- By the Lights of Their Eyes: in a night scene, where Phoebe and Marigold are otherwise silhouettes.
- The Cameo: Llewellyn from Dana Simpson's previous webcomic Ozy and Millie and Tater and Drizzle from Nicole Johnson's Meadowhawk appear here.
- Cannot Tell a Joke: Marigold, through a combination of being Literal-Minded and unicorn humor being... idiosyncratic.Phoebe: All those jokes about off-brand hoof polish kinda lost me.
Marigold: But its shine is hilariously insufficient!
- Care-Bear Stare: Marigold gives Dakota a literal box of happiness for her birthday, to make up for spoiling Dakota's big entrance with the Shield of Boringness.
- Canon Immigrant: Voltina, the electricity dragon introduced in the graphic novel The Magic Storm, appeared in a Sunday strip a year later and has made occasional cameo appearances since.
- Can't Argue with Elves: Marigold is right most the time — because she says so.
- Catchphrase: Marigold cheers "UNICORN!" whenever she does something awesome... which is fairly frequently.
- Cheated Angle: No matter which way Marigold is turned, the upper part of her mane is always behind her horn. Word of God is that it's magic.
- Chiaroscuro: At night, with Phoebe and Marigold silhouetted against city lights (for the first panel only).
- Chocolate-Frosted Sugar Bombs: In one strip, Phoebe tells Marigold about a cereal called "Organic Kabooms", and that they were called "Sugar Kabooms" (possibly a reference to the trope namer) when her mom was a kid, but were changed to their current title to sound healthier.Marigold: "Kabooms" sounds healthy?Phoebe: One thing you'll learn about humans is, we like explosions.
- Clothing Damage: A downplayed non-fanservice example; when one arc has Marigold give Phoebe a temporary unicorn tail, the tail rips a hole in the back of her skirt when appearing. Phoebe moans a few strips later that she had really liked that skirt.
- Comic-Book Time: While seasonal events happen in 'real time' (summer strips in the summer months, Christmas strips in December, etc.), no one seems to age.
- Covers Always Lie: The cover of Unicorn vs. Goblins makes it look like the goblins will be villainous characters. While they have a somewhat antagonistic role in their introductory arc (kidnapping Dakota for her magic hair), the conflict is easily resolved by Marigold, and the goblins' relationship with Phoebe and Marigold varies from outright allies to frenemies like Dakota, and even then, they are pranksters at worst.
- Creator Cameo: A variation. Dana Simpson's "ponysona", Princess Pedantia, appears in a scene from Pastel Unicorns in this strip.
- Culture Clash: Pops up every now and then.
- Damned by Faint Praise: Phoebe is incensed when Marigold dismisses her new favorite song as "fine."
- Deathbringer the Adorable: Marigold's cousin Infernus, the Unicorn of Death turns out to be a cute nonbinary foal who goes by 'Ferny'.
- Defector from Decadence: ...sort of. During a camping trip, Marigold, Phoebe and Max meet a unicorn named Al (short for Alabaster Goldenwithers-Jones), who finds the Unicorn Lands to have become "stuffy and pretentious" and has taken to "roughing it" in the woods. ("Roughing it" including sleeping on a golden bed of only the second-softest down.)
- Distracted by the Sexy: Max doesn't openly react to Phoebe grabbing his hand during a spelling bee, but he does completely lose his ability to spell.
- Does Not Like Shoes: Downplayed. Phoebe goes barefoot fairly often, though not enough that it's a part of her character.
- Don't Explain the Joke: Phoebe's dad tells her a joke about binary trees, then sees fit to explain a little. Unimpressed, Phoebe tells Marigold, "My dad speaks 'nerd.'"
- Double Standard: Among unicorns, Phoebe is considered special for having a unicorn as a friend, but Marigold is considered weird for being friends with a human.Phoebe: Life's unfair to unicorns.
Marigold: [perturbed] This is the first I am hearing of it.
- Drowning My Sorrows: In The Magic Storm, Phoebe admits to eating an entire tub of ice cream after losing in the spelling bee. This helps her recognize when another character is doing something similar.
- Dynamic Entry/Diving Save: Mare of Action Marigold bravely protects Phoebe... from a dodgeball.
- Early Installment Weirdness: In their first appearance, the goblins were all in shades of green (Dana likened them to the variety of human skin colors). Later, they came in other colors such as blue and orange.
- Easy Amnesia: Marigold's Spell of Forgetfulness. On the other hand, sometimes she erases more than she intended.Phoebe: Every time you cast one of those, you forget your name or you forget how to walk, or you forget what humans are and get super freaked out that I have fingers.
Marigold: I do not remember any of that.
- Embarrassing Middle Name:
- Florence Unfortunate Nostrils. So called because she sneezes spiders.
- Phoebe isn't so fond of her middle name, Grizelda.
- Eskimos Aren't Real: Some unicorns don't believe that humans exist. While Marigold knows better, she — and all unicorns — think the Earth is unicorn-shaped, because unicorn.
- Everything's Better with Rainbows: After Marigold complains of an unrealistic movie, they go outside. As they cross a stream on a rainbow, Phoebe observes that recently, outside has seemed implausible to her.
- Everything's Better with Sparkles: And how! Marigold sparkles constantly. (Though the effect of coffee too many sparkles, even for her.)
- Eye of Newt: Marigold made Phoebe a tiara of morning dew and moonbeams.
- Fairest of Them All: Marigold is the non-villainous variety. She hates being ignored, quickly turning jealous and envying whoever or whatever has stolen Phoebe's attention away.
- The Faceless: Lord Splendid Humility, whose unmatched modesty requires that he never allows anyone to see anything but his horn.
- Fantastic Racism: Sometimes Marigold accuses Phoebe of digitism (favoring fingers.)
- Fantasy Kitchen Sink: Besides unicorns there's also goblins, dragons, fairies, pixies, phoenixes...
- Fictional Counterpart: Aside from Phoebe's "Pastel Unicorns" toys (see My Little Phony, below), there's the cartoon Robots That Are Totally Also Cars, the video games Talking Animals, Portable Hole, Irritated Birds, Dot Eating Circle Man and Cubecraft, and the fantasy TV series Thrones of Ermagard.
- Five Stages of Grief: Phoebe hits all five beats throughout a story arc where Marigold has to leave for a few days to take a vacation at a unicorn spa: She reassures herself that she'll be fine without Marigold (Denial), gets upset because she can't do things that Marigold helps her with (Anger), asks her parents if they can help her bring Marigold back (Bargaining), becomes sad that her best friend isn't with her (Depression), but then realizes that even without Marigold around, she can still go on and be perfectly fine (Acceptance). Of course, her overjoyed reaction when she sees Marigold again implies that she might not even have moved past Denial.
- Flaw Exploitation: Phoebe can silence Marigold at any time by holding up a mirror.
- For Happiness: Marigold can get a bit... unprofessional with her magic, but she's never worse than mischievous. Most of her spells are used to make someone happy, if only herself.
- GASP: Played for Laughs in this strip.
- Get a Hold of Yourself, Man!: How Phoebe brings Marigold out of one of her gazes in this strip.
- Getting Crap Past the Radar: One early strip (which actually got printed in the first book) had Phoebe's mother telling Marigold "For once, I'm glad I made her." Marigold's disturbed expression sells it.
- A Girl and Her X: The strip is centered on the Odd Friendship between Phoebe and a unicorn, and while Marigold is not a pet, she generally tolerates being called Phoebe's unicorn with amused good humor.
- Green-Eyed Monster: There's a lot of envy floating around. Marigold resents anything that seems to be prettier than she is (a fairly common attitude among unicorns), while Dakota has an ill-concealed envy for Phoebe because of her relationship with Marigold.
- Hand Wave: In-universe — any new ability or unexplained feat of Marigold's is brushed off with "Unicorn!"
- Has Two Mommies: Max is being raised by two women.
- Humans Are Ugly: Marigold invokes this from time to time.Marigold: What is a tiny bit of extra pink in a sea of fleshy human disgustingness?
Phoebe: Remember what I said about knowing when to stop talking?
- Humanity Is Infectious: Marigold laments that Phoebe continually exposing her to human trends, activities and cultures means she can no longer find serenity by being alone, or grazing by herself.
- Hybrid Overkill Avoidance: Marigold can't use magic to help Phoebe speed-read her summer reading, because Reading Is Magic and mixing it with other types is dangerous.
- Hypocritical Heartwarming: Marigold's pride and ego demands that whenever Phoebe plays video games with her, her friend must always be the inferior less-attractive looking character. That said, she wouldn't choose anyone else to be her player number 2.
- Hypocritical Humor:
- I Have This Friend...: Phoebe says this to Marigold when fishing for ideas of what to get her for Christmas.
- Immortal Immaturity: Most unicorns. Marigold herself admits that hanging around Phoebe makes her feel like they are growing up together.
- Inept Mage: Marigold once made Phoebe's room disappear with a cleaning spell, and cast a spell of forgetfulness much farther than she intended.
- Inhumanly Beautiful Race: Subverted. How unicorns see themselves, including Marigold. It's not so much Informed Attractiveness, though Marigold's narcissism would make you beg to differ. If she actually dropped the "shield of boringness", it's more of a case of finding her beauty literally blinding, unable to look away and shaken from the experience. They're so beautiful that a unicorn can be captivated by her own reflection.
- Innocently Insensitive: One of the few things that can make Marigold truly depressed, is when she pities all the poor creatures who are not unicorns. Phoebe takes offense, but Marigold's concern is still sincere:Phoebe: We're doing fine, thanks.
Marigold: Your courage inspires me every day
- Insane Troll Logic: Marigold is not above using this, either. Case in point...
- Insistent Terminology: Marigold is a unicorn, not a horse.
- Insubstantial Ingredients: Proposed rainbow gates — for a sand castle.
- Insufferable Genius: Marigold from time to time, though it seems to be a species trait.Marigold: Unicorns invented music. We decided one day that only one thing could make us even more wondrous than we were already.
Marigold: A soundtrack!
- Intergenerational Friendship: Marigold an immortal unicorn, being best friends with a 9-year old human child.
- Interspecies Friendship:
- Phoebe and Marigold the unicorn.
- Dakota and Blartholomew the goblin.
- Sue and Ringo the lake monster.
- Max and Voltina the storm dragon.
- Interspecies Romance: Marigold has developed feelings for Ringo, the camp lake monster. Possibly one-sided, as he seems simply confused about the whole concept.
- According to Marigold, Infernus the Unicorn of Death has a crush on Phoebe. The latter is aware of this, but has not indicated whether she reciprocates neighir feelings.
- Intrigued by Humanity: The Unicorn Investigative Agency will place any human who befriends a unicorn under surveillance, in case the human does something magical or wondrous to be worthy of the friendship.
- Invisible Aliens: Unicorns are everywhere, hiding in plain sight, but as Marigold explains their "shields of boringness" enable them to blend in and appear ordinary and mundane to other living creatures.
- Irony: Phoebe is not sure if winning the spelling bee on "ironic" when she doesn't want Max to lose is ironic.
- I Take Offense to That Last One!: When Phoebe expresses feeling kinship with a leaf, Marigold comments that she agrees they're both orange and flaky. Phoebe will agree to 'orange'.
- It's All About Me: Flashback Marigold's active inner life is simply a Doom-comic-esque repetition of "ME ME ME ME ME". Her outer life...isn't much different.
- Jerk with a Heart of Gold:
- Despite her narcissism and ego (see above), Marigold really does care about Phoebe as a friend.
- Dakota becomes this after befriending Blartholomew and his fellow goblins.
- Kangaroo Court: Every so often the unicorns have Phoebe tried in absentia, for not being a unicorn. The verdict - sentenced to not being a unicorn.
- Large Ham: Marigold, now and again. Also when Dakota tries to out-act Phoebe in the audition for the school play:Dakota: Choke on that, Unicorn girl.
Phoebe: On what, the scenery?
- Limb-Sensation Fascination: Inverted without any body switching or shapeshifting in this strip when Marigold theorizes that having toes must be like having tarantulas on the end of one's legs.Phoebe: That's creepy, but it isn't inaccurate.
- Limited Wardrobe: Averted with Phoebe, but Marigold always seems to wear the same burgundy scarf (and matching Eighties-style leg warmers) in cold weather. She keeps herself warm with magic, anyway — the accessories are just for fashion.
- Literal Metaphor: Phoebe and Marigold give Dakota the gift of happiness for her birthday.
- Literal-Minded: Marigold, having a lack of understanding of human culture, is often subject to this.
- Little Green Unicorns: Since the point of the universe would be missing were not every planet inhabited by unicorns, Marigold pictures these galloping magnificently over other worlds.
- Little "No": Phoebe's response when Marigold suggests that both of them read "Spearhorne's 94-part epic poem Oats, Oats, How Tasty Thou Art."
- Little Professor Dialog: Not to the same extent as Calvin, but Phoebe does this from time to time.
- In this strip Phoebe uses the words "appalling" and "semiautobiographical."
- In a spelling bee, she correctly spells "appoggiatura" — but she was actually asked to spell "hat".
- Major General Song: "I am the very model of a modern magic unicorn...."
- The Masquerade: Marigold conceals her presence, yet at the same time doesn't, with a magical "shield of boringness." This makes it so people see her as a unicorn, but respond to it along the lines of, "Oh, a unicorn. Whatever."
- Master Race: Unicorns have tried to rule the world after seeing the mess humans created, but their attempts were not taken seriously, so they had to settle for merely being a Superior Species instead.
- Mathematician's Answer: Phoebe's response when Marigold tells her that although Dakota is a goblin princess, the position is purely ceremonial.Phoebe: So Dakota is basically a glorified mascot? I have to tell her!
Marigold: Out of kindness, or to see her pained, startled expression?
- Meaningful Name: Unicorn names are their destinies, according to Marigold. This dooms her to having heavenly nostrils. It's a rough existence.
- "Metaphor" Is My Middle Name: In an early strip, Phoebe claims "Danger" is her middle name. It's actually Grizelda.
- The Mind Is a Plaything of the Body: When transformed into a goblin by Marigold, Phoebe goes from being a poorly disguised social misfit, to gradually enjoying the goblin Queen's company. By the time the unicorn returns to her friend she's already devouring her scarf.
- Mind over Matter: Marigold sometimes manipulates things with her horn magic to make up for her lack of fingers.
- Ms. Exposition: Lampshaded here.
- Muggle Best Friend: Phoebe to Marigold.
- Multiple Head Case: Phoebe greedily dreams of Marigold as a two-headed "double" unicorn. Dream Marigold is not immediately satisfied with this, nor do her two heads attain satisfaction at the same time.
- Mundane Utility: A characteristic of the human children who have taken up with magical friends.
- Phoebe rides Marigold to school, among other less glittering uses for a real live unicorn.
- Dakota uses the goblins for transport, especially when her status as goblin princess means she gets enough of them to carry her around.
- Voltina, introduced in The Magic Storm, is not only transportation but a handy source of electric power.
- My Little Phony: Phoebe is a fan of the cartoon Pastel Unicorns and has a bunch of the toys. In a few strips (like on March 17, 2013 and on August 11, 2013) she discusses recent plot developments from the show, and they're barely-veiled references to actual episodes of My Little Pony: Friendship Is Magic. And Dana is a pegasister herself.
- Narcissist: A common trait of unicorns.
- To drive the point home, Marigold was trapped by the beauty of her own reflection in the river, which is what happened to Narcissus in the Greek mythology.
- Averted by Lord Splendid Humility, who is so modest that he refuses to show any part of himself but his horn... though the implication is that he takes pride in being so humble.
- Deconstructed in the graphic novel Unicorn Theater, where it was shown through flashbacks that Marigold was much worse before she met Phoebe. It was also a source of friction between Marigold and her sister Florence when they were younger.
- New Powers as the Plot Demands: UNICORN!
- Noodle Incident: The Thing with the Marbles.
- No Biological Sex: Infernus, the unicorn of death.
- Not Allowed to Grow Up: Phoebe has been in the fourth grade for multiple times in a row. It's unlikely that she was held back, especially since she appears to still be nine.
- Not So Different: Max strikes up an unlikely friendship with Alabaster "Al" Goldenwithers-Jones, a unicorn who shuns his pretentious homelands in favor of the forests to dabble and tinker in Green energy. Both of them find they really love playing video games together.
- No, You: Marigold's usual knee-jerk response to being insulted, although it usually doesn't make sense.
- Oblivious to Their Own Description: Marigold, of course:Marigold: Narcissus Tremendous Pomposity is more of a ME-icorn. So self-absorbed! All day it is just "me me me me meeeeeee!"
Phoebe: *mouth hangs open*
- Oddly Common Rarity: "Unique orns" like Marigold take pride in their beauty and are the typical unicorn. "Common orns" think it's better to indulge in false modesty and are actually quite rare.
- On Second Thought: Marigold's initial reaction to Phoebe wishing the unicorn would be her best friend is "Or maybe... um, some gold?"
- One Mario Limit: Enforced; according to Dana Simpson, Marigold's name came from an online unicorn name generator that took "Dana Claire Simpson" and returned "Marigold Celestial Nostrils." She changed "Celestial" to "Heavenly" to avoid confusion with Princess Celestia from My Little Pony: Friendship Is Magic.
- Our Dragons Are Different: Besides classic fire-breathing dragons, we've encountered two special variations: candy (breathes candy, regurgitates ice cream, small, can only say "Rar") and storm (eats electricity, is a glowing blue, larger than a unicorn, speaks English).
- Our Goblins Are Different: They are basically civilized, but goblin language appears to consist only of "BLAART." Marigold still understands it from context. They also disrupt electronics by laughing.
- Painting the Frost on Windows: Marigold is in charge of quality control on rainbows.
- Painting the Medium: Marigold can tell when Phoebe's not pronouncing The Shield of Boringness with the right accent because of the font being used.
- Paper-Thin Disguise: The male goblin who impersonates Dakota, both online and around the house, simply dons a wig (and eventually clothes) and holds a sign saying "Litl gerl." Evidently, Dakota's own mom falls for it (or possibly thinks it's an improvement).
- Parental Abandonment: Subverted. Marigold doesn't know her parents because unicorn vanity makes it hard to recognize anyone but herself.
- Peerless Love Interest: Lord Splendid Humility is Marigold's hopeless crush because she has never seen him — and the only thing more beautiful than a unicorn is the idea of a unicorn. When she learns that Phoebe has seen his face, she drives herself to distraction between wanting to know and wanting to keep her illusion.
- Pegasus: Subverted. According to Marigold, they're not real due to being vertebrates with six limbs (and yet, the series features other six-limbed vertebrates as dragons and possibly pixies).
- Placebo Effect: Phoebe and Marigold experience strange effects when they swipe some coffee, but it turns out to be decaf.
- Playing a Tree: Inverted. Phoebe had the lead role but felt like the tree would have been a more natural fit.
- Pocket Dimension: Marigold uses one as Hammerspace.
- Pony Tale: In universe, the book Horse Story (though apparently it ends with the central horse suffering Death by Newbery Medal). It (or at least its film equivalent) had a sequel: Horse Story 2: Additional Horses.
- Post-Modern Magik: Marigold can use unicorn magic to send and receive text messages with Phoebe's cell phone. Her horn also amplifies satellite radio signals, is a Wi-Fi hotspot, and functions as a record needle.
- Potty Failure: Implied in one strip when Phoebe is meeting her new teacher; the teacher mentions he's heard about her, and Phoebe worriedly asks if Marigold told him about "that time in the park", after which she hastily tries to assure him that her pants were wet because she spilled lemonade.
- Precocious Crush: Marigold's cousin Infernus, the Unicorn of Death (a.k.a. Ferny), develops one on Phoebe and calls her almost as radiant as a unicorn (which is very high praise).
- Pronoun Trouble: Fortunately averted with the non-binary Infernus, since all unicorn pronouns are 'neigh'. Phoebe adopts this custom to refer to Ferny, which seems to please both neigh and Marigold.
- Puppy-Dog Eyes: Marigold casts her Big Puppy Dog Eyes of Persuasion spell to beg Phoebe for an apple.
- Rapid Hair Growth: The July 16, 2012 strip shows how beholding the glory of Marigold can undo baldheadedness for Dakota.
- Reality Ensues: In this Sunday strip, Marigold tries to walk on two legs while Phoebe walks on all fours. She is having difficulty with it.Marigold: You do this all DAY? And without a tail for balance!
- Really 700 Years Old: Marigold claims she's old enough to have seen "oceans become deserts become forests".
- Red Eyes, Take Warning: Marigold does this in a Halloween-themed strip to prove that unicorns can be scary.
- Releasing from the Promise: When Marigold granted Phoebe one wish, she wished for Marigold to be her best friend. Phoebe released Marigold from her wish as a Christmas gift. Marigold's response:Marigold: It is all right that I still want to, though, is it not?
- The Rival: Every holiday Marigold feels the Howell family Christmas Tree is a threat and trying to best her. She insists on being decorated herself, declaring nothing will out-sparkle her.
- Rule-Breaker Rule-Namer: Several spells that Phoebe asks for are eventually restricted under the "Phoebe Howell Rule".
- Phoebe Two goes as far to possibly steal Phoebe's name out of awe inspired respect for being given the time of day by a fourth grader (who are all ninja) who's also friends with a unicorn.
- Phoebe on the other hand turns into a absolute dork whenever her upperclassman Sam is around, desperately trying to impress her... and failing.
- Sequelitis: Parodied in a strip where Phoebe and Marigold go to see Horse Story 2: Additional Horses.
- "Shaggy Dog" Story: A minor example. One story had Phoebe getting annoyed by her wobbly chair at her classroom, which lead to Dakota calling her "Wobblebutt". She gets Marigold to magically switch chairs with her...only to discover that Dakota's chair wobbles, too. (They eventually settle this by stealing two good chairs from other students.)
- Shaking the Rump: The strip where Marigold performs "The Dance of the Glittering Hindquarters".
- Phoebe's Embarrassing Middle Name Grizelda is a reference to The Monkees' song "Your Auntie Grizelda".
- To Carly Simon, in this strip.
- In this strip, from the 2014 Halloween storyline, Phoebe's parents are going to another costume party dressed as Trinity and Morpheus.
- Phoebe has an Ozy and Millie sticker on her laptop. And here Marigold wears a hat very similar to Ozy's.
- In the first Halloween arc, Phoebe is surprised to see Todd the Candy Dragon vomit a pile of candy much bigger than he is, saying that's physically impossible. Marigold replies with "Anything can happen on Halloween!"
- This strip from the 2016 Halloween arc has Dakota and a goblin dressed up as Sailor Moon and Sailor Venus.
- It's not named, but Phoebe and Marigold are playing Monopoly in this strip.
- This strip shows Phoebe and Marigold watching Disney's Funny Animal version of Robin Hood.
- Sitcom Archnemesis:
- Dakota to Phoebe.
- Marigold has a seasonal rivalry with the Howell family Christmas tree.
- Sleep Cute: Phoebe and Marigold in the last panel of this Christmas strip.
- So Beautiful, It's a Curse: Marigold stuns everyone who sees her true beauty, even herself. When she catches sight of her own reflection, she can be trapped for days.
- So Proud of You: Played for Laughs in this strip; this is Ethan's reaction when Phoebe confesses that she's "an accessory to a minor cybercrime!"
- Something About a Rose: Marigold poses with one with her teeth.
- Spell My Name with an "S": Phoebe gets this, particularly from Dakota, who either doesn't know how to spell her name or doesn't care.Phoebe: My name is spelled with a "P".
Dakota: "Feepy"? That's a stupid name.
- Spock Speak: Marigold has a semi-formal speaking style with an utter lack of contractions. When called on it, she admits she likes to talk fancy.
- Spoof Aesop:Phoebe: I now understand that hair is far more important than pencil toppers.
Dakota: That's a stupid moral.
Phoebe: At least it's not a cliche.
- Stock Ness Monster: Ringo the lake monster.
- Super Senses: Marigold tells Phoebe that unicorns can see magical colors that are invisible to humans, such as blurple, the color of "the songs of spring songbirds". She considers this being Blessed with Suck because blurple is "a gross color".
- Sweet Tooth: Marigold loves candy, ice cream, and sweets. She'll take a sugar cube, but she's dazzled by a massive sugar dodecahedron. (A taste for sugar is a trait of Real Life equines).
- Take That!: When Marigold says that her parents are now living in "the barren lands".Marigold: It is a place elder unicorns go. Warm, bright and empty, and from whence unicorns seldom return.
Phoebe: My grandparents live in Arizona too!
- The Tape Knew You Would Say That: In one strip, Phoebe checks through her dad's browser history, and discovers that his last search was for "hello Phoebe, I know you're reading this".
- This Is My Human: While Marigold doesn't mind being called Phoebe's unicorn, she has too much ego to entirely resist this trope.Marigold: You are not riding me. I am wearing you.
- Time Abyss: Expect Marigold to lapse into this from time to time. She is an immortal unicorn who has seen the very stars themselves live and die. Yet even she agrees that an awkward snapshot of Phoebe's dad sneezing as the funny highlight.
- Thicker Than Water: Lord Splendid Humility urged Florence to reconnect with Marigold because of this trope.
- This Is Reality: Phoebe lets her hair down, causing a younger girl not to recognize her. Phoebe explains that unlike a cartoon character, she doesn't have to look the same all the time.
- Through a Face Full of Fur: Even Marigold can get embarrassed, as when caught singing spontaneously.
- Title Confusion: Sometimes referred to as Phoebe and the Unicorn.
- Toilet Humor: When Phoebe accidentally says "wee wee", she and Marigold both break down in laughter.
- Unicorn: Marigold's design resembles the medieval description of a unicorn, rather than looking like a mere horse with a horn. She's also pretty dangerous with her horn when the situation calls for it.
- Unlimited Wardrobe: Every outfit seen in this image, Phoebe has worn at some point in the strip.
- Unnamed Parent: Averted. Phoebe's parents are named Ethan and Emily Howell.
- Unusually Uninteresting Sight: Justified in-universe. See Weirdness Censor below for details.
- Vegetarian Vampire: Marigold's distant cousin Vlad of the Red Nostrils, who has Blank White Eyes and "sucks the juices out of poor defenseless fruit!"
- Walking Techbane: Goblin laughter causes every app on Phoebe's phone to crash. It also curdles milk.
- We Are as Mayflies: Implied then subverted by Marigold.
- Weirdness Censor: Dubbed the "Shield of Boringness" in-universe, a bit of magic that lets unicorns (and other magical creatures) pass below the threshold of interest. Marigold can raise or lower it (with varying results), and anything close to her tends to fall within its compass and seem mundane as well.
- According to The Magic Storm, Marigold no longer needs the "Shield of Boringness" around Phoebe's parents, Dakota, and Max, because they have been around Marigold enough times that they got used to her on their own.
- What Are Records?:
- Wipe That Smile Off Your Face: Mentioned as a possibility in this strip. Marigold warns Phoebe of the consequences if she keeps "trifling in silence curses":Marigold: I advise caution! It is all fun and games until a curse goes awry, and everyone winds up without a mouth.... Everyone always thinks this time will be different, and before you know it we are plunged into a second Epoch of Mouthlessness.
- Year Inside, Hour Outside: When Phoebe doesn't do her spelling homework, Marigold helps out by sealing her inside a "magic time bubble" where she can spend an hour studying while ten minutes pass in the outside world. While Phoebe mentions that "It's hard to memorize spelling words when [she's] floating in a timeless void", she gets used to it.