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Alcohol

Considering that it's of the most widely-used recreational drugs in the world, contains a large amount of the drug ethanol, and offers numerous health risks (such as heart disease, stroke and early death), it's no surprise that alcohol has been the subject of several PSAS.
    Alcohol 
  • This anti-alcohol PSA from Argentina's state-owned educational television broadcaster, SITEA. A man is shown wearing a very unsettling Monster Clown mask, whilst drinking alcohol and laughing as creepy music plays in the background. Eventually, the man stops laughing and turns around, revealing an equally creepy "unhappy" clown mask on the back of his head. At the end of the ad, both masks are shown as the narrator says "These are the two faces of the same problem. If you drink too much alcohol, it will control you." If you're afraid of clowns, then this ad is especially not for you. And if you aren't scared of clowns, this will make you scared of clowns.
  • The last ever PIF made by the British Central Office of Information; a group of girls are leaving a party; one of them is holding a bunch of balloons; she accidentally releases the balloons, they fly up and catch on the scaffolding of a construction site across the street; then a dramatic voice says "Stand Back!"; they turn and see...Daredevil! (Well, sort of — the ad was released to coincide with the release of the film Daredevil); DD proceeds to climb the scaffolding in a series of leaps, but as he reaches the top he slips and falls; when he hits the ground he's just an ordinary teenager; the voiceover says "Too much alcohol makes you feel invincible, when you're most vulnerable."
  • An Australian PSA shows a huge party with plenty of its occupants drinking. A man drunkenly dances about, before accidentally bumping into a pregnant woman; who hits her belly into the corner of a kitchen countertop and collapses to the ground in pain. People rush to her aid, and then the ad cuts to a doctor performing an ultrasound on her, who grimly says, "Karen, I'm really very sorry". We can tell exactly what has happened, as the woman breaks down in tears and is consoled by her friend.
  • This advert from the Queensland Government opens up with showing a girl being assaulted in the middle of a dark alleyway. The creepy-sounding female narrator says, "63% of teenagers have been abused or assaulted ask under the influence of alcohol". The scene then plays out in reverse, showing all of the events in descending order that led up to the girl's fate, including drinking heavily at the party. The last scene shows the girl's father handing her a box of beer, and the camera focuses in on the beer's brand logo, which reads, "Don't Kid Yourself". The narrator ends the ad by saying, "Don't kid yourself. Buy your children alcohol, and they could pay the price."
  • The Alcohol Advisory Council of New Zealand, an anti-alcohol action group, issued at least three commercials in 2008 about the consequences of excessive binge drinking. All of them follow a general pattern: An individual shows up at a social gathering of some kind, and the action follows them from sober to progressively very drunk, and what started out as good times turns bad with severe consequences resulting. "It's not the drinking, it's how we're drinking," the final frame of each commercial grimly states; indeed, the moral of the campaign was social drinking is OK as long as it is done responsibly, and there is a tipping point wherein its long since time for some people to have gone home and instead bad things begin to happen. The commercials were as follows:
    • "Mark", who is a guest at a backyard party. After drinking all day and becoming very drunk (his drinking is left unchecked throughout the party), he staggers into the house, where he is greeted by a young boy (presumably his nephew), who comes up for a hug and asks to have him swing him around. The man awkwardly flings him around but drops him, the boy crashing into the side of an armoire and falling unconscious as a result. The party's hosts finally kick Mark out and he collapses in the yard in a Heel Realization Moment.
    • "Danny", where a simple, lighthearted discussion turns into, as he passes the point of intoxication, an argument. Rather than go home and let the argument go, he continues to drink and eventually gets into a big fight, shoving down the bouncer, who is carrying a tray full of beer, and elbowing the female manager before taking a wild swing at the original waiter but missing completely and falling to the ground. The scene then dissolves into the bathroom at his home, where his daughter finds him waking up, badly bruised and suffering a hangover.
    • "Lisa" (video starts at 3:07) who is celebrating a night on the town with friends. As she becomes completely drunk, she goes out onto the dance floor, where she dances with a seemingly nice guy. It isn't until later, when she is staggering out of the bar, that the young man is revealed to be a predator, who is guiding her away down a dark alley. The commercial ends there, with the girl still squealing and laughing, blissfully unaware of what (presumably) is to come.
  • Drink Aware, an Australian alcohol use awareness group, also issued a series of commercials with a message similar to the Alcohol Advisory Council's PSAs: Social drinking is OK, but know when it is time to stop and go home. One commercial seen here, shows — in order — a group of drunken college-aged revelers hooting and hollering and even trying to make a pass at an attractive young woman; a man witnessing (possibly the same) group of revelers tip over trash bins and walk over parked vehicles, a taxi cab driver bringing home a young woman who begins to vomit in the back seat, an ER nurse who witnesses the results of binge drinking in the waiting room (two couples arguing, a woman passed out on one of the chairs and another woman being carried in by two others, all of them highly intoxicated (and one still drinking)) and a store owner cleaning up vomit from the sidewalk (where someone had thrown up during the overnight hours). "Haven't we all had enough?" suggests the tagline.

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Cigarettes and Tobacco

This drug gets its own section for a reason. Nicotine is one of the most addictive and physically destructive drugs out there, and the most readily available. Ad campaigns need very little exaggeration to make it clear just what kind of toxins smokers invite in themselves and how they ravage the human body.
     truth 
The Truth organization is famous for its anti-smoking ads.
  • One notable ad featured hundreds of mechanical babies scattered across the city streets. It is arguably the creepiest thing ever aired before 6 P.M. on a family network, especially toward the end. The point of the ad? To make reference to what one tobacco executive said in response to a question on how babies would have to avoid secondhand smoke. And what was the executive's response? "At some point, they begin to crawl."
  • There's another ad that plays before some movies in US theaters with a bunch of people on a colorful parade float going through Hollywood, singing an upbeat sounding song about different flavors like chocolate, vanilla, apple, honey, strawberry, mango, etcetera. Cue the shocked reactions of pedestrians when they realize the people on the float are all cancer victims singing about the flavors tobacco companies use in their products. Some of them have tracheotomy scars, some don't have tongues, and some are missing the entire lower half of their face...it's really freaky, but they show it before PG-13 movies.
  • The Truth organization also made a short series of ads depicting the statistic that a third of tobacco users ultimately die from it. They accomplish this by posing as ads for seemingly harmless products...that happen to make every third person who uses them explode. Examples include teenagers using acne medication, bungee jumpers drinking soda, Businessmen trying out a car rental service, and basketball players showing off new sneakers. The sneakers ad is particularly cringe-worthy as it takes place in a stadium, with lots of innocent bystanders around when the third player explodes.
  • One of their more recognizable ads is one where a guy dressed like a cowboy sings a song called "You Don't Always Die from Tobacco" at what looks like a tailgate party...in a Creepy Monotone. Not only that, he's actually singing with his stoma (the hole you get in your throat after needing tracheal surgery due to excessive smoking) with the mic pressed to it. It got the point across, alright. See it here.
  • One of the earliest Truth ads depicted a guy teasing a dog, which suddenly leaps up at him and bites his tongue right out of his mouth then spits it out and leaves it lying on the ground. The message was that you may have to have your tongue amputated if you contract oral cancer from chewing tobacco.
  • In this ad from 2003, 1200 people with numbered shirts all stand outside a major tobacco company and feign death to represent how 1200 people die every day from tobacco. There's some unsettling shots on their still faces on the ground as a man holds up a sign to the company that displays that statistic, before flipping it over to show another message: "Ever think about taking a day off?"
  • Another ad shows a smoked cigarette labeled with a person's lifespan burning, starting from the end of the tobacco rod (marked as "80") and eventually reaches its filtration zone, marked as "Present"— the message being that smoking greatly shortens our lives.
  • Some of their "hashtag" ads are pretty creepy. “#voteGIANT” features a Slender Man-like tobacco businessman animated in stop motion. He enters a dark room and turns on a light. We then see that he’s holding a copy of a magazine article revealing that radioactive Polonium-210 is in cigarette smoke. Several eyes glare at the businessman in the darkness but every time he looks behind him, they disappear. Then the whole room lights up to reveal that behind him is a blobby wall of eyes, staring at him. He quickly hides the magazine in his pocket and pretends like he didn't have it. Chilling whispers accompany the text at the end. The point was that if the article had gotten published, it would’ve been like “waking a sleeping giant”.
  • “#voteDOOMSDAY” begins with the text claiming how a tobacco company in 1989 described the threat of an acute deficiency of young adult smokers as the “doomsday scenario”. Then the ad suddenly shifts to a creepy cartoon woman screaming with explosions, flying bats, floating dead angels and dinosaur claws grabbing humans in the background while zombies and demonic hands attack her, splattering blood on the screen.

    The Real Cost 
The FDA is launching its first nightmare-tastic national public education campaign, called, "The Real Cost" designed to prevent young people from using tobacco and to reduce the number of kids ages 12 to 17 who become regular smokers. One of the ads in the campaign is just horrifying. The employee's face just says it all.
  • And if that wasn't enough, they made one where instead of skin peeling off, it's teeth being pulled out.
    • Another version for both ads also air on TV, but unfortunately only replaces menthol with cigarettes.
  • Another one in the campaign features a teacher dissecting a creature straight out of John Carpenter's The Thing (1982) in front of his class. As he turns around and explains the lesson, listing off all the things cigarettes are made of and what they do to the body, the creature begins twitching. As one of his students tries to warn him, it breaks loose from its restraints and attacks the class, everyone running for their lives. When backed into a corner, the creature crawls into a pack of cigarettes. The narrator explains that if cigarettes looked as dangerous as they are, you'd run like hell too. See it here.
    • There exists a sequel to this one, in which a group of kids find the creature in an eerie place that resembles a greenhouse, only of it to attack one of them in the mouth, which causes all of them to scream and run. Just like the school one, it crawls back into a box of cigs. The fact that it takes place in what looks like a night time setting doesn't help at all.
    • If those two weren't enough, the creature got its own spot and it's ready to attack. Run like hell indeed. The dark setting along with the Jump Scare doesn't help either.
    • Banner ads pop up for The Real Cost on DeviantArt. Several include the creature in them. Age limit notwithstanding (the website is for ages 13 and over), that website is frequented by people as young as 11 years old.
  • And it just won't stop. the 7000 Toxins ad has terrifying creatures coming towards a young teen smoking at night. They all end up jumping inside his mouth as the harmful chemicals that comes from smoking.
  • This one has a teen signing a contract letting someone (or something) have control over her life. Then, she let's go of the paper, and it rolls back into a cigarette. The very idea of doing this is unnerving.
  • The creature comes back yet again to attack a young teen while at the movies to depict the dangers of "dip". For those who don't know, dip is a smokeless form of tobacco. Did we mention that the creature is scarier now?
    • Another ad has a football player be attacked by the now massive sized creature, including being slammed against the bleachers.
  • The Real Cost has also recently produced a magazine ad that has surfaced video game magazines. This is done in a small similarity of video games where we see the inside of a smoker's mouth, with your gun being a pack of cigarettes. The teeth are rotting, the gums are diseased and the outside looks kinda grimy. Here is the ad
    • And if that was not enough for you, they actually made a fully interactive version of this ad on their website.
  • They sponsored The Intruder II, so maybe that'll lead to...
  • The Face Of Dip begins with a teen suffering from mouth cancer looking at himself in the mirror. It then reverses back until he is a normal teen trying out dip for the first time, in which he closes the mirror's door and we get to see another glimpse of his zombie-like face.
  • One campaign, entitled "Don't Search It", depicts teens browsing online for topics related to "dip" (smokeless tobacco), including mandibulectomy surgery, white patches, tooth loss, and gum disease. Graphic shock images depicting such things briefly flash on the screen; the teens log off, visibly disturbed and nauseated.
  • "Jeans" begins with a panning shot of a room that's filled with medals and pictures of a kid playing baseball. We then pan to a shot of a jean with an outline of a dip can, before cutting to a young disfigured man in bed, shaking his head to himself. The saddest part (and the most shocking) is the ending, where the man is revealed to be Gruen Von Behrens of "Truth" fame, a hopeful baseball player turned motivational speaker who started using dip at age 13, before being getting cancer at age 17. The last line reveals that he died at age 38 as we hear him breathe one last time.
  • This ad has multiple people with their mouths replaced with USB ports, making it a perfect example of Uncanny Valley. When one inserts a USB (representing a cigarette) into their mouth, their eyes glitch out, all while a voice explains that nicotine can basically "reprogram," your brain into only thinking about your next cigarette.
  • "Little Lungs in a Great Big World", is a series of stop-motion animated shorts in a world populated by lungs, starring the titular Little Lungs. If the Uncanny Valley of the lungs' designs doesn't scare you, then there's the fact the Little Lungs goes through all sorts of life-threatening situations due to his below-average size, and the other characters barely bat an eye at this or try to help him.
  • "Delivery" has a teen lighting up a cigarette in a park when a UPS-like van and deliveryman comes to hand him a box. He opens it to find a rotten living mouth inside. He looks back at the deliveryman, but he has disappeared. He looks back at the box only to find it empty. It ends with the teen opening his mouth to reveal that his mouth has been replaced by the rotten mouth. It seems to have given the message of don't smoke alone on a park in the middle of the night or a creepy deliveryman will make your teeth rotten.
  • Now the FDA has decided to release a series of ads centering around trapping four teenagers in a sick, twisted compound and killing all but one (based on the statistic that only one in four people who start smoking as teenagers will ever be able to quit.) Sounds like a horror movie, doesn’t it?
    • In this one, a girl named Gabby walks into a room with a table containing human teeth and tongues, which ends up making her choke. It ends with her slamming on a door, saying "Get me out of here!"
    • This one has a girl looking a morgue, opening one of them, revealing nobody inside. A bang is heard as she runs towards a door, but it closes right before she can reach it.
    • A boy named Will tries to open various doors, but all of them are locked except for one. When he enters in the room, the door suddenly closes in on him.
    • Another boy named Rashid bangs on multiple doors, screaming for somebody to let him out, and also crying out for Gabby. He starts running and screaming, although what makes him run is left unknown.
    • A girl named Ellie is trapped on a room with only a dirty bathtub filled with what seems to be blood. Then she pans and sees a shadowy figure standing near her. She screams right before the PSA ends.
    • The two final ones reveal who manages to escape:
      • The 15 second edit shows what happens to some of the teens, including being plugged to a hospital bed and bathing in blood and guts. Rashid finally manages to get out, where it's revealed that he actually walked away from a group of smoking friends.
      • The 30 second edit reveals how they got inside in the first place. They walk into an abandoned hospital where they see a window pane with blood reading, "Only One Leaves". Will suddenly appears on another window, screaming, "RUN!" as they take off. It ends the same way as the 15 second edit does.
    • There's also a 7 second ad that just shows them trying to run out the building.
    • But wait, there's more! They made a video game based off of this commercial! No joke!
  • While the new "Don't Search It" campaign is mostly harmless, if ominous, one ad has a guy looking up "mandiblectomy" and seeing a brief flash of VERY graphic images of the operation, which appears to involve slicing apart the jaw.

    Miscellaneous 
  • Most television anti-smoking PSAs in the 21st century are surprisingly graphic, airing inside footage of brains, lungs, etc. affected by cancers created by smoking. These appear on various channels, even before the watershed.
  • In the early 1990s, Charles "Mac" McLaren, brother of the late Wayne McLaren (one of many Marlboro men employed during the cigarette brand's "Marlboro Country" ad campaign), appeared in a PSA imploring children not to smoke. The commercial opened with video and photos of a young, vibrant Wayne McLaren in one of the Marlboro magazine ads, after which video footage of him appears, showing him suffering from the final stages of lung cancer, presumably hours before his death. See the commercial here.
  • A 1994 anti-smoking ad from the Ontario Ministry of Health features a young woman named Joanne as she walks into a bathroom. She then unpacks a pack of cigarettes and then smokes one. As she looks at herself into the mirror, she coughs as she starts aging quickly. Her hand drops to a table as the text "SMOKING - IT'LL SUCK THE LIFE RIGHT OUT OF YOU" fades in while ominous music plays.
  • A nightmarish anti-smoking PSA from the National Council Against Smoking in South Africa shows a beautiful woman standing in a forest while heavenly music plays. As she starts to smoke a cigarette, the camera pans behind a tree to reveal that her face is plastered with black tar and empty eyes while the music turns dark and ominous. The ad then changes to a text asking the viewer if they would continue to smoke if what happened on the inside of your body happened outside of your body. After this, we get one final shot of her face as she sucks in smoke.
    • One with the same tagline shows her smoking in a club bathroom, while her flesh blackens and leaks tar and grows tumors.
  • An anti-smoking PSA from the late 1960s from the American Cancer Society narrated by Gene Wilder showed a smiling cartoon guy smoking in a bright pastel landscape by a pond, where a cheerful fish kept easily dodging the paw of an equally happy cat. A soft-spoken, sing-song Gene explained that everything was safe here because it was all make-believe, and in the real world, the smiling guy would be risking lung cancer or emphysema. The voice took on an unbelievably chilling tone for the closing lines: "Do you know why we talk to you like this? Simple. When we talk to you like adults, you don't listen." Guaranteed to keep you from ever touching a cig, ever. A similar newspaper ad was also made.
    • Feared by his friends and enemies alike. Feared by all who come to know the name of...JOHNNY SMOKE!
    • This early '90s PSA by ACS to promote its Great American Smokeout campaign is similar to the National Council Against Smoking one. It shows a shows a woman smoking and little by little, she is covered in tar and nicotine until she is completely covered and screaming. The tag line is simple and effective: “If what happened on your Inside, happened on your outside, would you still smoke?” Sadly though, the PSA was so effective and frightening, it was pulled from TV.
    • The poster version of the ad, however, outlived the TV version and still appears in public places. See it at your own risk.
    • An exceedingly disturbing 1984 PSA, also produced by the American Cancer Society and directed by David Fincher, shows a fetus smoking a cigarette inside its mother's womb. The already-creepy music becoming more unsettling as the ad continues, along with the sound of the mother's heart in the background, doesn't help much.
      • The ad was so controversial that several TV networks decided against showing the PSA, and it was even the subject of a news story.
  • This horror from the Philippines about the dangers of secondhand smoke. The music is unsettling, but it only gets worse near the end...
    • It even shows the children exhaling smoke, as if they grew up to be smokers.
  • This anti-drug PIF (NSFW) begins with a naked woman smoking a cig. The camera then pans down to reveal that she is pregnant, and she then sticks the cigarette into her navel, where her belly proceeds to inhale and exhale—revealing that her unborn child is smoking the cigarette. Sure, if you watch closely the picture noticeably distorts as her belly inhales, but the concept and execution are very, very unnerving. easportsbig899 has said in his "Top 10 Unintentionally Hilarious PIFs" that "it's like the baby needs a smoke after spending a long and hard day in the womb".
  • There were a series of anti-smoking PS As from the USA featuring an animated crocodile (representing tobacco companies). Normally there is no nightmare fuel in these ads, but one ad, "Crocodile Tears" the crocodile says he is turning a new leaf, and asks the man to ask him any questions. The cameraman asks him, "Are you going to keep selling cigarettes?" prompting the crocodile to...well...see for yourself.
  • Britain's NHS has made several memorable anti-smoking PIFs.
    • This ad about a man called Anthony who is suffering from cancer and had to have his voice box removed. He talks about how his daughter is coming to visit. The ad ends with a caption informing the audience that he died ten days after filming... and he never got to see his daughter.
    • A few years back there was this anti-smoking advert in the United Kingdom. It had a bunch of people smoking, and the smoke makes a skull shape. It was really creepy at the time.
    • A print advert, featuring the sinister expression of a toy Monster Clown (though might drift into Narm territory for some, due to how much it feels like they threw in a creepy clown in the ad for the sake of having a creepy clown).
    • 'Mutations' shows tumors caused by smoking appearing on the lit cigarette.
  • The Australia Quitline possibly has some of the scariest anti-smoking ads in the world, with some of their ads also airing in Canada. Amongst the ads are: cameras zooming down people's throats to show cancer forming; cutting brains in half; and a gangrenous leg about to get sawed off. Thailand and Hong Kong are the same way.
    • What is perhaps their most iconic ad features a woman with mouth cancer, complete with rotting lips. Her face will definitely haunt your dreams.
      • In Singapore, they did a remake of this commercial, and it is arguably even more gruesome.
  • This anti-smoking PSA which seems to imply that smoking is a one-way ticket to hell, with demonic skeleton creatures ready to drag you down should you choose to light up a cigarette. The skeletons have stereotypical chain-smoker voices, making them all the more eerie.
  • This depressing anti-smoking PSA is also part Body Horror, showing Terrie Hall, a former chain-smoker turned anti-tobacco advocate going through the extra steps she takes in her morning routine (putting on her dentures, wig, and speaking device) due to having throat cancer and a laryngectomy. The saddest part of this commercial is knowing that Terrie died in 2013 at merely 53 years old.
    • This PSA is part of a 2012 series of anti-smoking PSAs from the CDC called "Tips from Former Smokers" that show various people with stomas explaining how their lives have been affected by smoking. Some of them were shown individually, but the most commonly aired one showed several people speaking through their voice boxes giving tips on living life with a stoma. See it here.
    • For some, the ads might qualify as jump scares; one moment a normal advertisement might play, only to be followed by — without warning — the very unsettling sound of the smokers' voice boxes speaking right as the PSA begins. And if you happen to be watching it at night? Well, you can then kiss your sleep goodbye.
  • Similar to Terrie Hall's story, there is the story of Debi Austin. She appeared in this 1996 commercial talking about her struggles with tobacco addiction that continued even after being diagnosed and treated for throat cancer. The ad is infamous for depicting Debi smoking a cigarette through her stoma at the end.
    • She later appeared in a 2010 PSA that was even more haunting—she appears against a black background, the scenery being lit only by a single candle. What makes it so harrowing is that we see her struggling even more to breathe, imploring you to quit before the same thing that happened to her happens to you. She then breathes and coughs loudly, making the candle in the center of her go out.
      • A later variant of the ad upon her passing is even worse, ending with a saddening "In Memory of Debi Austin: 1950-2013" message when the candle is extinguished.
  • This anti-smoking commercial shows a man stomping a lump under the rug he believes is a pack of cigarettes... it was actually his daughter's runaway hamster.
    • It's worth mentioning that the aforementioned plot twist is taken from an urban legend.
  • In the early 2000s, an anti-smoking ad featured a cigarette on trial, all done in claymation. The cigarette would say about how he killed aunts, uncles and parents while the jury would gasp and reaction in shock. And if that wasn't scary enough, the camera would cut to a close up of the cigarette's face, looking at the viewer, saying "And if you light me up, I'll kill you, too." It also didn't helped that it aired late at night.
  • The famous British '80s campaign "Natural Born Smoker", depicting a horrifying humanoid who smokes constantly and has all sorts of abilities that prevent him from dying, set against the backdrop of an eerie cyberpunk environment reminiscent of Blade Runner. If you don't plan on sleeping tonight, here it is. And if you'd like to stay awake even longer, you can watch the followup ad featuring his beautiful parenting skills.
  • During the late 1980s and early 1990s, a series of radio PSAs from the Ad Council featured young children whose fathers had died of lung cancer, brought on by heavy smoking ... all of them at a young age. The children all somberly relate their experiences, with a little girl's voice intoning repeatedly, "It's like going to sleep forever" (a common explanation children get when they go to their viewings and see the deceased body in the casket). At the end, a little boy's voice cries out, "Daddy, don't!" (As in, don't smoke.)
  • A few days before he died, Yul Brynner made an anti-smoking PSA. Unlike most of the ones listed above, it doesn't try to gross you out or scare you—it's just a man who is very clearly dying, talking about himself in the past tense because he knows he won't live to see the ad air, imploring you not to make the same mistake he did. For that very reason, it might be the most haunting of all the anti-smoking PSAs listed here, and also one of the more effective examples of The Dead Rise to Advertise.
  • This anti-smoking ad from Poland titled "Have a smoke". A cigarette is lit by a person offscreen, only for it to turn into a burning candle wick. The camera reveals that the candle is placed on a gravestone in a cemetery. The fact that it takes place at night and that you can hear the unsettling noise of crows in the background does not help at all.
  • "Devil", a Norwegian cinema PIF, has the Devil himself asking the audience if anyone smokes, before flipping a coin to determine which half of the smokers will eventually die from it.
  • Tobacco Free New York State is currently (as of summer 2016) running an ad campaign that claims kids have seen too much tobacco, specifically cigarettes. Case in point, there are two ads up as of June 11. They are weird and scary. What's worse is that at the end of the latter video a kid takes out a cigarette.
  • The California Department of Public Health has made a series of disturbing PSAs:
    • "Trapped": We see the disturbing scenes of people trapped on burning cigarettes, with screams constantly heard during the PSA. At the end, one person manages to break free, as we get the phone number to quit.
    • "Day of the Dead": This ad, targeting Latino smokers with the theme being the Day of the Dead, begins with the date of "Dia de Los Muertos", with a shot of a sugar skull. But then, it shows us other days of the year, calling them the Day of the Dead, as we get more shots of sugar skulls. Then it tells us that every day is Day of the Dead for the tobacco industry. Right after this, we get a shot of a real skull staring at us. It ends with the phone number again. (The linked video cuts after the phone number, but the last shot is the real skull staring at us.)
  • These distressing print ads by the Chilean Corporation Against Cancer warn against secondhand smoke, portraying crying, frightened children with smoke clouds shaped like plastic bags over their heads. The tagline's the best part: "Smoking isn't just suicide. It's murder."
  • This PSA from The Breathe Free Foundation in Singapore actually encourages suicide, claiming that there's cheaper ways of killing oneself than smoking cigarettes.
  • These PSAs, which the American government ordered various cigarette companies to air in late 2017. These are simple, with black text on a white background, no music, and a monotone voice over. What makes them so chilling is that they are an admission that cigarette companies have been deliberately killing people for decades. It is a simple, emotionless rundown of all the effects nicotine has on the body, and a later PSA has them admit they designed cigarettes to deliver even more nicotine.
  • These PSA's from Ireland have tobacco personified by a handsome American model named Nico who talks at length and in a creepily cheery tone about cigarettes as though they were a fashion choice. The second one, shot in the style of MTV's Cribs, has him bragging about all the young women he's got addicted to his product and shows models and athletes suffering from the effects of cigarettes. By the end of the ad, his eyes and teeth have turned brown and the way he tells the viewer to "come back anytime" can make the skin crawl.
  • A Tobacco Free Florida ad called "Icons" featured various tobacco company mascots (including the Malboro Man, Virginia Slim and the Camel Cigarettes camel) discussing how tobacco companies create the illusion that smoking makes you a hard worker, cooler, or more beautiful. All the while, a rhythmic beeping sound is heard with the background music. Suddenly, the music stops, but the beeping doesn't; we're treated to Virginia Slim turning into a shriveled, wheelchair-bound man on life support (the source of the beeping) who warns that in reality, you'll end up like him.
  • The New Zealand campaign, "Every Cigarette Is Doing You Damage" shows autopsies of real life parts that belonged to a smoker. They include an aorta filled with fatty substances, a lung being cut open and having tar poured on it (the exact amount of tar it takes to kill a person) and a brain with holes in it that belonged to a cancer victim.

Advertisement:

Drugs

As the Baby Boomer generation came to a close and pop-culture bloomed in a big way, so did the need to warn our youth about the dangers of drugs. And by "warn", we mean "make it clear they were wrought by the hands of demons".
    Partnership for a Drug-Free America 
The "Partnership for a Drug-Free America", currently known as "Partnership for Drug-Free Kids", has proven itself time and time again to be a constant manufacturer of nightmare fuel with their PSAs.
  • Snake: Perhaps one of their most notorious ones, this PSA famously scared both The Nostalgia Critic (in his "Top 11 Anti-Drug PSAs" video) and JonTron (in his "Anti Drug Games" video). A drug-dealer named Snake, half-hidden in shadow, introduces himself and spoke of how much you'd be willing to go to get more drugs from him. His voice becomes more and more distorted as he moved in a fluid manner, saying how we would "steal from your parents, lie, cheat on your homeboys" to get drugs. And as he's talking, his body shape becomes less and less human. He finished up by saying, "Now, some folks will tell you that I'm dealin' in poison. But hey, do I look like the kind of guy who'd do that to a kid like you?" He then appeared in the light, revealing he is a human snake and hissed in a distorted voice, "Yessss!" The ad ends with a freeze-frame of Snake hissing at the camera with his long, forked tongue flailing about.
    The Nostalgia Critic (hiding under the camera at the end of the commercial and raising a finger pointing right): "Go to the next one!"
    JonTron: YOU LOOK LIKE A SNAKE! WHAT? WHAT THE FUCK?!
  • Diving Board: Another terrifying PSA shows a woman standing on a diving board, ready to jump off into a pool. The narrator talks about the popularity of drugs and it's effects. In the background, echoing voices can be heard encouraging the woman to jump. ("It'll be fun"..."It's cool"..."Try it"...) Near the end of the ad, the narrator tells you to "know what you're jumping into" before you try something new as the woman jumps off the diving board. The scary part? The pool is empty. The fact that we hear a thud near the end doesn't help. Much like the "Snake" above, this PSA also freaked out Nostalgia Critic when he featured it in his top drug PSAs video:
    NC: OH MY GOD! THERE'S NO WATER! THERE'S NO WATER IN THE POOL! OH MY GOD! THERE'S NO WATER IN THE POOL! OH MY GOD! WHAT A TWIST!
  • Tracks: A woman is standing in the middle of train tracks at night. Near the tracks, another woman talks about how her friend has been taking a lot of drugs lately, and it's catching up to her. We notice a train on the tracks headed towards the first girl, who seems completely unaware of it. The woman off the tracks says she wants to talk to her friend about her problem, but worries if she does "she'll think I'm not cool." Just as the train is about to run over her, the scene freeze frames as the narrator says "If you have a friend who's in trouble with drugs, don't just stand there, do something".
  • Drowning: This PSA about the effects of huffing (meaning inhaling poisonous household chemicals to get high) shows a girl trapped in her room as it becomes flooded, as an allegory for how huffing deprives the brain of oxygen and is, thus, similar to drowning. The girl's dead corpse even floats by the camera at the end (right before the "Partnership for a Drug Free America" text fades in).
  • Final Lesson: This somewhat saddening PSA features a narrator telling the story of a girl named Susie and the different things her parents taught her through her childhood. As he speaks, the camera passes by related objects in her bedroom (a telescope, tennis trophies, etc.). As the camera moves down the hall, the narrator says that the girl's parents never taught her that drugs can kill. At this point the camera enters the bathroom, where a broken crack pipe can be seen on the floor as he says "So Susie learned one final lesson on her own." The ad ends with a shot out of a window of an ambulance speeding away from the house, sirens going off, as the narrator warns parents to talk their children about how dangerous drugs can be. It's tamer than the other ads, but the way it pulls no punches in its message makes it effectively disturbing.
    "When you don't say 'no' to your kids about drugs, it's the same as saying 'yes'."
  • Everybody's Doing It: This PSA pretends to be a commercial for heroin. However, this is not the case as it shows an unattractive shot of a heroin-addicted man twitching and about to puke in a dirty public toilet. All while a catchy upbeat song plays "advertising" heroin.
  • Grave Words: We see a close-up shot of a man who appears to be talking to someone about drugs. Everything seems normal... until the camera zooms out to reveal that he is in a cemetery, and he is talking to his son's tombstone, meaning he regretted not talking to his son about drugs before he died. The PSA ends with a message similar to that of Final Lesson above.
    "If you don't teach your kids to say 'no' to drugs, it's as good as saying 'yes'."
  • Lab Rat: shows a rat inside a cage being fed small white tablets while scary music plays. A narrator says that there’s a drug so addictive, “Nine out of ten laboratory rats will use it...and use it...until dead”. As the music becomes more tense, we can see the rat wildly shaking. A loud roar plays, and we see that the rat is dead. The announcer concludes "It's called cocaine, and it can do the same thing to you." as the screen fades to black, with the tagline "Face the facts: drugs are a dead end".
  • This is your Brain on Drugs: This legendary PSA can qualify in a certain way. While the actual imagery, narration and overall idea of the PSA is pretty non-frightening, the music sting at the beginning as well as the sound of the eggs being cooked on the pan is very unsettling, giving off a rather ominous kind of feeling.
    "What did you expect, a metaphor or something?"
  • Grow Up: This series of ads is meant to drive home the point that you can't do the things you dream of doing if you do drugs. As the voices of children talk about what they want to be when they grow up, we see a man running from a cop ("a track star"), a woman dancing around in circles until she suddenly collapses ("a ballerina"), a woman pounding hysterically on her unconscious (or dead) boyfriend's chest ("a nurse"), and a homeless guy in the street begging for change ("a millionaire"). These aired as individual spots, but there was also an ad that combines the first three, all set to an ominous background music that gradually builds up throughout, culminating into something of a Last Note Nightmare at the very end.
    "No one ever says 'I want to be a junkie when I grow up'. Don't let drugs get in the way of your dreams."
  • Surgeon: "What if the joint were in someone else's hand? Would you still say marijuana is harmless?" Cut to a young man Strapped to an Operating Table... and then a stoned surgeon, with a scalpel in one hand and a joint in the other. The young man repeatedly has to remind the surgeon why he's there (Surgeon: "I've never had anybody die of tonsillitis before." Patient: "Appendicitis...") and no one else in the ER seems bothered by this. As the young man is put under, the surgeon looks down at him and says, "Now let's see if I can make a straight line!", laughs maniacally, and begins to bring the scalpel down on the patient.
    Jon: You know what, I think you've got a point there, it would be bad if my surgeon was smoking pot while operating on me. Here's a list of other things I wouldn't want him doing: ANYTHING ELSE BUT MY FUCKING SURGERY. Hahaha, you're really a piece of shit, aren't you?
  • Faces: What is arguably the most terrifying of all the spots made by the company starts with a young woman staring straight at the camera while "Happy Birthday to You" plays faintly in the background. Then some spooky voices sing "How ooollld arrre youuu nowww, la dee dee dee deeee." And her face begins to morph and disintegrate until she becomes a lifeless corpse with empty blue eyes, and it ends with someone throwing a sheet over her face.
    • There was another version made that was just as frightening, if not more, since the person doesn't throw a sheet over her face so her lifeless corpse is on the screen for a few seconds longer.
  • Circles: "I do coke, so I can work longer, so I can earn more, so I can do more coke... so I can work longer, so I can earn more..." Followed by "The End" as the the man disappears. Unsettling vagueness at its finest. It was also featured in The Nostalgia Critic's "Top 11 Drug PSAs" video.
  • An anti-drug ad that showed a montage of people partying, dancing, etc. while a voice narrates how "he's your friend", "I make everything better"; but all the while the voice grows more menacing and the people in the montage change from happy partygoers to frightened/injured victims; at the end the voice growls, "You want to know who I really am?"
  • This one from 1989 starts with someone putting on a suit and tie as an upbeat party-type song plays ("Life is Like" by The Suburbs, to be specific). "When Warren turned 16, he smoked crack to celebrate", a narrator tells us. "He wanted to start a new life." Judging by the eerie music that drowns out the song, and the reveal that the clothes are being put on a young man by a mortician preparing for his funeral, it didn't go as he planned.
  • This 1998 PSA was allegedly done in response to claims that the fashion industry at the time was promoting heroin use in young people. It features an attractive model sitting down in front of a mirror, letting her hair down and removing her fake eyelashes, makeup, etc. Finally, she removes a set of false teeth from her upper mouth that she uses to cover up the teeth she lost due to heroin abuse.
  • Vegetable: The Nightmare Fuel in this one is more subtle than most. It features Sasha Mitchell (known for his roles on Dallas and Step by Step) sitting in a hospital room and talking about how two years ago, his brother and his best friend, Rick, used crack to celebrate his birthday. The commercial is vague, but it seems that they both overdosed. Mitchell says to the viewer, "You know, sometimes I think Rick was the lucky one. He died." He looks over to the bed and wishes a happy birthday to his brother, who is in a vegetative state.
  • Puppet Boy: This particularly creepy one features a kid (with strings attached to his limbs like a puppet, and is controlled as such) lighting a blunt (while the kid narrator explains that people telling you that doing pot is okay are "pulling your strings"), while carnival music plays in the background... which cuts out after the kid takes a puff, which causes his body to seize up. The commercial ends with the body now limp and one of the arms now waving goodbye.
  • Brainwaves: This anti-drug PSA from 1989 against marijuana. Needles are placed on paper (like the tools people use to measure EEG, or a seismometer) and are moved up and down rapidly. The narrator explains that this is the brain of an active 14-year-old. It then takes a dark turn—the music gets more ominous, the picture fades to black, and when it fades in, we see the needles barely moving, the lines nearly flatline. The narrator says that "so is this—after using marijuana." It then fades to black again with the text (and voiceover) "If you use pot, you're not using your brain." Doesn't help that this was played during most children's shows. It's not so much the visuals as it is the music that makes this PSA scary.
  • Rodney On Heroin: This 1998 PSA features actor Rodney Harvey. At the beginning of the ad, in a vein similar to the "This is your brain on drugs" ads, we hear a man's voiceover say, "This is my friend, Rodney" featuring a very handsome, black-and-white headshot of him, then the VO says "This is my friend Rodney on heroin", which then switches to a mugshot of him badly scratched about the face and chest. He then switches back to the good-looking headshot and says again, "This is my friend, Rodney." Then he switches to another unattractive mugshot of him and repeats "This is my friend Rodney on heroin." The scene then keeps switching between the black-and-white headshot of him and another horrible mugshot of him and some other pictures of him strung out on drugs as the VO goes between saying "Rodney" and "on heroin" to compliment his status before the final picture is revealed him to be passed-out (and presumably dead) as the male voiceover finishes with, "That was my friend, Rodney" before the picture fades with white lettering on a black screen saying "Rodney Harvey, July 31, 1967-April 11, 1998".
  • "Crackhead Bob" features Bob Harvey (real name: George Harvey) in a school classroom struggling to recite the alphabet. Some text reveals that people call him Crackhead Bob, and that cocaine use has left him with permanent brain damage. The sudden introduction of context is what makes this PSA so shocking, and the close up of his face at the end doesn't help either.
  • Jamie: The inside of a meth lab is shown as a voiceover talks about "Jamie", a habitual meth user whose lungs are slowly being destroyed because of her drug use. After the VO goes into excruciating detail about all the damage done to her body, the camera shows that Jamie is actually a little girl living on the floor above, whose mother is apparently unaware that they are close to a meth lab.
  • Welcome To Heroin: This PSA from the late 90s immediately opens with someone from a first-person perspective falling through a frozen pond that cracks open. We then are subjected to the person, revealed to be a teenaged boy, desperately fighting in vain to break through as he's now trapped underneath the ice and slowly drowns/freezes to death. It ends with a man's apathetic voiceover (who appears to be the same one from the Partnership's later "They'll understand" campaign) saying, "Welcome to heroin. Enjoy your stay."
  • PDFA made a series of ads which involve scenarios of what happens when people get high on drugs that range from Adult Fear to Fridge Horror. Perhaps the most horrifying and saddest one of all depicts an unsupervised toddler dropping her float toy into a pool, and then presumably drowning while attempting to retrieve it. The sarcastic and condescending narrator then says, "Just tell her parents you weren't watching her because you were getting stoned. They'll understand."
    • Another one shows a little boy waiting past dark and alone for his big brother to pick him up from Little League practice. The narrator says "Just tell your little brother you forgot to pick him up because you were getting stoned. He'll understand."
    • The third entry in the series shows an elderly woman sitting at her kitchen table with an anxious and sad look on her face, as the narrator says, "Just tell your grandma you blew off the dinner plans you made with her because you were stoned. She'll understand."
    • Another features a little girl at a carnival standing alone in a crowd, with a balloon, waiting for her older sister to meet up with her there.
  • As hilarious as the one meth cleaner girl ad is ("Ahh, meth! Mmm, meth!"), there's a rare, alternate version which has the same imagery, but with a slower, disembodied-sounding female voice singing the song instead, which makes the ad anything but funny. Also, the "METH" she cleans up at the end is more scrubbed out than usual and the words "The Partnership for a Drug-Free America" appears in a different-looking text.
  • Needle: This delight produced by Partnership is downright morbid. We see a young man in a dark, dilapidated bathroom looking at himself in the mirror as an unsettling, almost serene-toned narrator says, "These days, most people who get addicted to heroin start by snorting it." The man does just that, and we watch him fall to the floor on his back. Upon impact, however, the floor shatters like glass, and the man continues to plummet down into a dark abyss. The narrator chimes in, "They think it's not as dangerous as using the needle. But the fact is... that's right where you'll end up." Cue the man gasping and widening his eyes before getting impaled on a gigantic needle, accompanied by a horrible Scare Chord. The text "No matter how you do it, it's still heroin" in a creepy font is displayed at the end.
  • Nowhere: This early 90's PSA depicts a boy in his bedroom, as he prefers to spend time alone smoking pot rather than spending time with friends. The narrator then states that doing pot will get you nowhere. The camerawork and music don't help at all.
    "You thought smoking pot would take you places you've never been. So how come you're going... nowhere?"
  • Heads, a rare PSA from the 90s, is... somewhat indescribable. It features a crazed-looking bald man in a dark room, holding a machete and licking it, while a chilling voice-over describes what meth does to the brain. Things take a turn for the worse when it mentions an Arizona man who decapitated his child while high on meth.
    "The tough part won’t be what you tell the judge. It’ll be what you tell God."

    Miscellaneous 
  • A PSA from Enterhealth compares a melting ice cube to a human brain with drug abuse. The music is quite ominous. However, the rest of the PSA is lighthearted, ruining the suspense.
  • The Partnership for a Drug-Free Singapore is also known for making very terrifying ads that will scar you for life.
    • Guinea Pig: An eerie-sounding narrator explains about how nobody knows the effects ecstasy can cause on the brain, with creepy visuals of a man trapped in a chair while he is being force fed ecstasy, then seizing violently as the drugs take hold. The narrator says in a sinister voice "Try ecstasy and you're the guinea pig" as an old record plays in the background.
    • Blender: This short but effective PSA shows a person putting a brain into a blender. The narrator says "Ecstasy... Ever wondered what it does to your brain?" Right after he finishes, the person turns the blender on, but the picture cuts to black right after... but you can hear the blender smashing the brain into little pieces.
    • Rats: "In the Middle Ages, death by torture was an art form," begins the narration for this ad. In the ad, we see a prisoner being slowly eaten alive by hungry rats. The narrator points out that the victim's body would begin to decay while they were still alive. After the prisoner is stripped to the bone, we cut to a junkie writhing in pain as the narration states "Now, people just take heroin."
    • Faces: Another PSA shows eerie close ups of people's faces sweating. The sound effects are already scary enough, but the shocking part is when the text explains that feces and urine are released in the sweat of people addicted to heroin, as the body's ability to effectively process waste chemicals is severely damaged by addiction to the drug.
  • The Australian National Drugs Campaign did a remake of the above "When I Grow Up" PSA, called Lost Dreams. This version depicts several alternate scenarios, such as:
    • Instead of becoming a high school English teacher, before being married and having three children, she prostitutes herself for drugs.
    • Instead of becoming a firefighter who saves people and stuff in burning buildings and drives a fire engine, he becomes a drug addict.
    • Instead of running her own bakery with her friends due to helping her mother bake scones and cakes, she ends up having a fight with her husband over what seems to be drugs.
    • Instead of playing football for his homeland as long as he's good enough and due to repeatedly scoring a goal in every match he's played in, he is a lifeless corpse being zipped up in a body bag.
  • This anti-drug ad features a rather creepy young boy "burning" every time his older sister smokes marijuana.
  • Anti-steroid PSAs have featured: things fading away into nothingness (in the last one, it's actually a person disappearing); a statue's limbs crumbling away (as a metaphor for what will happen to those who use), and in a supreme example of a scary metaphor, a deflating football, basketball and volleyball and a baseball being crushed like a soda can They're not allowed to say it on TV, but we all know exactly what they're saying. Talk about "scared straight".
  • This surprisingly well-animated PSA by Hanna-Barbera, where a dude wanders through a psychedelic landscape of pills and spliffs, and walks into a closet full of zombies, which grab him and age him 50 years in two seconds while a Scare Chord plays.
  • This anti-drug PSA from Canadian's Concerned Children's Advertiser (currently known as Companies Committed to Kids) features two extremely creepy puppets being offered drugs by a third. The commercial gets scary near the end when the kids refuse the drug dealer's wares. Defeated, he removes his sunglasses, revealing the horrific toll his puppet narcotics have taken on him. A less-creepy alternate edit had to be used for later airings.
    • Another variant manages to be more terrifying than the original version. It plays out as the previous two, but at the part where the puppet drug dealer removes his shades, the image lingers on his eyes, and then the camera zooms in closer to them.
  • Another PSA from Concerned Children's Advertisers/Companies Committed to Kids explaining talk of disgusting chemicals being added to drugs shows quick-cut, slow-motion shots of a needle being tossed into the air before smashing onto the dark, filthy road in a nighttime setting. Even worse, it aired on YTV commercial breaks at one point.
  • This New Zealand anti-drug PSA show a man snorting a piece of his own brain.
  • A terrifying PSA in the 1970s was very much the first example of a Screamer Prank. It showed a wind-up monkey while a young girl's voice intoned, "They say, that people addicted to heroin have a monkey on their back. Isn't that cute?" Right as she finishes, the camera zoomed in on the monkey, which transformed into a freeze-frame image of a real monkey screaming at the camera, with the text "Why do you think they call it DOPE?".
    • Another 70’s anti heroin PSA by the same ones that did the screaming monkey above (National Clearinghouse for Alchohol and Drug Information) It shows a young man, eyes closed, stretch out on a table with a sheet over his waist. The camera slowly does a side pans over the body from the head downward as one heard the voice over saying that heroin gives the person a calm, relax feeling, like you’re floating, etc. Suddenly, the table moves forward with the sounds of wheels as the body slab rolls into the morgue drawer, followed by the slamming of the metal door(with echoes). National Clearinghouse for Alchohol and Drug Information shows up at the bottom of the screen. Short and brutally effective.
  • The PSAs for the Montana Meth Project (see the page for descriptions of each of the ads).
  • An over-the-top drugs-prevention ad from the UK's "Talk to Frank" campaign: Pablo the drug mule dog, featuring the voice of comedian David Mitchell. You need to see it for yourself. It's typical of the darkly humorous tone that the Frank ads aim for, but it's still creepy. The advert delves into the horror of drugs through the misadventures of Pablo, a drug mule who recently had his cargo cut out of his abdomen. The humour coupled with the straight-talking nature of the ads meant that the campaign became extremely popular and surprisingly effective too.
    • Another of Frank's greatest hits is the deeply disturbing Brain Warehouse. It's not the products as such (nor the fact that they can be freely handled by all the customers) that's scariest. It's the salesman's smile.
      • The massive scar on the back of his head doesn't help either, as it suggests he's either had one of his own brain transplants or has been lobotomised.
  • From the same people who brought you Broken Toy comes The Boy Who Was Swallowed By the Drug Monster. The hand-drawn illustrations throughout are pretty unsettling, but the real kicker is when the main character Vince starts tripping out on crack. He first experiences a peaceful euphoria... but then suddenly —accompanied by some really creepy background music— has a terrifying hallucination in which he helplessly floats above himself getting devoured by the titular Drug Monster in his dark bedroom, all while desperately calling for himself to wake up and run away. And then we see his sister silently watching it all, to which the narrator reminds us that she didn't tell anyone about his drug problem.
  • This anti-coke ad by British West Indian Airways (BWIA). A man sitting in his car while a decaying zombie dances around him. If that's not bad enough, we also get a closeup of his rotting teeth.
  • This delightful little film from the Russian Ministry of Health plays on a slang phrase for delerium tremens; featuring a downright ugly CG animated squirrel that through his mannerisms proves himself to be outright Axe-Crazy. Horrifying enough as it is if you don't understand Russian, but the advert becomes really disturbing you select the captions and read the translated text, as the squirrel rants about spiders crawling everywhere and the need to kill someone's wife.
  • One campaign showed stoned teens getting up to various antics, with "replays" of the scene each time to show different outcomes, the final one always tragic or fatal (running over a child, raping one's girlfriend at a party, playing around with a gun that goes off, being busted by the cops, and walking out of a babysitting job leaving the screaming baby alone in the house.) The "drive-thru" one was parodied by Dave Chappelle. While nothing visually graphic happened, the Mood Whiplash and Adult Fear were more than disturbing enough. What's your babysitter doing while you're not there?
  • One poster advert from Crimestoppers (which focused on drug dealers rather than the drugs themselves) featured the bleak image of a very young girl in an empty field reaching down to pick up a syringe, with the caption reading, "Drug dealers don't care where dirty needles end up. Do you?". It is the epitome of Adult Fear.
  • There is an ad from Scotland Against Drugs that shows a normal-looking photograph of a raver. Then, as the ad progresses, the man's face in the photo gradually turns uglier and angrier until it becomes a horrifying devil spawn straight out of the Uncanny Valley, before melting away. Watch it here. YouTuber easportsbig899 who uploaded that video - along with many others on this page - titled it simply "I Just Shit Me Pants" and proclaimed it the scariest PIF he's ever seen, to the point that he says he doesn't want to see it in a lit up room in the middle of the day, let alone in a darkened cinema. People in the comments say that the thumbnail was enough for them.
    • Another Scotland Against Drugs ad that was scary for a different reason featured a couple coming home after a night out. Both have apparently taken drugs and the guy becomes more and more aggressive towards his girlfriend (who seems too intoxicated to fight back), eventually dragging her inside their bedroom and ominously closing the door.
    • A less successful, Narm-filled ad by Scotland Against Drugs was widely mocked in the press - so they then made a much scarier follow-up, which re-plays the first few seconds of the first commercial, but then zooms out to show an old lady watching it on the TV at home. As a voiceover reminds us that there's a good reason why they campaign against drugs, we see that a drug addict has broken into the old lady's house to steal for his next fix. He then heads towards the room she's sitting in ...
  • There was a series of anti-drug PSA's from Italy made in the early 90's from the Italian Ministry of Health which featured a closeup of a person's head spinning around while a voiceover talked about drug use. At the end, the head stops spinning to reveal the person with Blank White Eyes similar to the 1989 Partnership For A Drug-Free America PSA "Faces" mentioned above. It's quite terrifying. You can watch someof themhere.. Can you believe that this not only had billboards around the country, but that it was shown during Mickey Mouse. It's slightly Nightmare Retardant when you see the comment that says that they're going into Avatar Mode or even turning into Herobrine from Minecraft.
  • Australia has been going through an epidemic of the drug ice lately. But it's the ads where a man is being escorted into a clinic by police, before going on a psychotic rampage that are the true terrifying aspect.
    • Aussies being who they are, many find some Nightmare Retardant or (at least some dark comedy) in the man's narmy, spontaneous actions (He randomly headbutts a doctor) and the fact that a receptionist appears to be screaming horrifically before the man hurls a chair into the window. But it's still disturbing.
  • Several law enforcement agencies in the Rolla, Missouri area collaborated to produce this freaky billboard. The text "Drugs Ruin Lives" is accompanied by the haunting image of an eerie, grief-stricken blue facenote . The fact that one of these billboards is located right next to a hotel and lights up at night doesn't help much either.
  • An unpleasant series of PIF's show text on a black screen saying what is happening while audio of a child overdosing on solvents, and one of someone with whooping cough., following the aftermath.
  • A horrifying PSA from the Spanish Foundation Against Drug Addiction (FAD). It was produced by Spanish film director Álex de la Iglesia, who was known for his very dark and grotesque horror films. The PSA rightly demonstrates this, playing out as a trailer for a fictional horror movie called "Bad Night". It depicts a woman hanging out with her friend at a bar. One of them accidentally knocks over the drinks with her elbow, and a man stares at them from the crowd. Next thing we know, they're both pursued by a shadowy, slender creature, who then finally catches one of the women on a bed... and her fate is left unknown. The tagline is worse: "Tonight, it could be your turn."
    • The tagline also translates to Tonight it will touch you. which is even more horrifying.
  • In Nebraska, there's an ad campaign called Dose of Reality related to prescription drug abuse.
    • "Overdose" It shows a man, named Michael, passed out or dead from a drug overdose, Either his girlfriend or a family member enters the room, and begins to cry after he doesn't wake up.
    • "Pharm Party" It shows a woman, named Brittany, passed out or dead from a drug overdose, while her friends try to look for help, one leaves the room to call 911, while her other friends try to wake her up while help arrives.
  • Bath Salts: It's Not a Fad but a Nightmare. Ever wanted to see a first-person depiction of someone getting high off bath salts, hallucinating horrifically, and then being brought into the emergency room for an overdose? Here you go. The creepy faces the girlfriend and roommate make are particularly bad.
    • On the plus side, you might get a dose of Narmy Nightmare Retardant at one point, as it's clear that in the scene where the person vomits over a bridge, someone in the film crew just poured a bottle of juice over the edge.
  • Truth has now gone from ads about how bad tobacco is to how bad opioid dependence is, by airing a series of ads from real people who purposefully injured themselves to get opioids. One such ad shows a man named Joe, going out to fix his car. He explains how he got Oxycontin for his neck, and how he kept on taking them. He grabs a wrench and slides under the car, then kicks out the jack holding the car up, making it fall on top of him and ultimately crushing him. Text onscreen, layered above an X-ray of what is presumed to be Joe's broken spine, reads how he broke his back purposefully to get opioids, then goes on to explain how opioid dependence can happen after five days. The music doesn't make this ad any better, nor does the sound of Joe's spine cracking--or his distorted scream.
  • Right before Rodrigo Duterte began his War on Drugs campaign, the 2004-2005 Coalition's Crusade Against Fake Medicines had their Wa Epek Ang Peke movement years ago note . It tackles on the dangers of medicines that weren't real or BFAD registered. Meaning, instead of taking the medicines that would treat your sickness, fake medicines makes it worse that will lead to your untimely death because of the illegal substances contained in them. Similar to a drug overdose. Just be thankful it doesn't air it anymore in the recent years. But when you watch it online, be sure to have someone with or not watch it on daytime.
    • One of their PSA was aired on GMA-7. It started with a slight jumpscare of showing two medicine bottles with a text written in English stating "Can you spot the difference?" with the narrator talking about how hard it is to distinguish the two of them. Afterwards, a hand tips one of the medicine bottles indicating the fake one. The fake medicine bottle reveals the skull and crossbones symbol behind it. It gives goosebumps especially if that bottle keeps on rolling while etching the Scare Factor of it like death stares right in your face.
    Narrator: Fake medicines are made to look real.
  • This 1982 Japanese PSA, made by the Government Public Relations, starts off with a baby and its mother sitting next to each other on a table, with the mother's face lying on the table. The mother pulls herself up, revealing her face, grabs a heroin needle and proceeds to jab it into her right arm and inject herself with it on-screen with the most chilling electronic tune ever, then fades away. The last we see of the PSA is the mother's baby, all alone, crying out to its mother against a black background. PSA reviewer Hello Im A Pizza considers this the most disturbing drug PSA he's ever seen, and fellow PSA reviewer Emi Lightning considers this one of the scariest PS As she's ever seen as well.
    Narrator: Recently, stimulant drugs are destroying housewives, young people and salaried workers. Half of people are interested in stimulant drugs. However, not only will you destroy yourself, your family will also be destroyed.
  • This Brazilian PSA titled Rewind, starts off with 'a woman being graphically shot in the head', before showing the chilling domino effect that lead to the event taking place. The shooter is shown to have taken a gun from a pool table that was put there by a man, who then proceeds to take the gun from a table and leaves some money on it. He then proceeds to approach a presumably young man and hands him some money, who proceeds to give the money to a dealer that hands him some cocaine. All of this is filmed backwards so you know exactly which events happened first and happens last.

Diseases and Illnesses

Just because you know to steer clear of drugs doesn't mean you're out of the woods yet.
    Diseases and Illnesses 
  • "Watch Your Own Heart Attack" was a short TV film run by the British Heart Foundation, a charity that funds research into heart disease and promotes prevention. Rather graphically showed you in first person the symptoms of a heart attack and what to do if someone is having one, and all presented by a ghoulishly-cheery Steven Berkoff, capitalising on his psycho bad guy screen image to great effect.
  • There is an ad from the ALS Society of Canada featuring a man giving hugs to his family, a horse, a tree, and even complete strangers. The message is clear, especially as the text reads, "Most people with ALS lose the use of their arms in the first two years of the disease". The ad then goes on to ask, "What would you do while you still could?" Absolutely heartbreaking. The music doesn't help either.
  • This scary 1980s PIF from One Small Step about awareness of cerebral palsy shows a shot of a staircase at night. Text appears saying that a child with cerebral palsy would have great difficulty climbing a staircase. The camerawork makes it uncomfortable and rather ominous. At least it ends on a happy note.
  • An Australian charity ran a PSA that started as a cartoon showing Alice in Wonderland riding through a field of flowers on the White Rabbit's back. Unfortunately, the rabbit's fur causes her to have an asthma attack, and the scene changes to show a real child struggling for breath (implied to be fatal by the caption on screen) and unable to reach her beloved toy rabbit which is only a few inches away from her. The whole thing ends with a caption: "ASTHMA CAN KILL. END OF STORY."
  • Two particularly nightmarish ads concerning Motor Neuron Disease, both from the same association:
    • The first one is simply the face of a man with MND fading away into a white screen, with the aural accompaniment of said man talking in a painful tone about how there is no cure for his disease, and no hope for him. To quote easportsbig899, "...there's absolutely no way a kid wouldn't be shaken up by this." It simply shows that minimalism can sometimes be scarier than anything else.
    • The second one, "Sarah's Story", is equally scary, and far more dramatic. It concerns a woman in an empty room being assaulted, her body contorted and warped by some invisible force, ending with her confined to a wheelchair. The ad is inspired by the real life story of Sarah Ezekiel, a woman who became an advocate for MND research after being diagnosed with it in her mid 30s. Though an actress is used in the ad, her face is superimposed on the real Sarah's body near the end to illustrate the effects of the disease. It really goes to show that MND will fuck you up.
      • Motor Neuron Disease is an Eldritch Abomination that simply manifests itself as a nervous disease. Pure and simple.
  • The American Stroke Association's "Time Lost is Brain Lost" campaign series features various celebrities in a darkly lit room threatening to cripple and/or kill you in the most menacing, downright disturbing way possible. These aren't incredibly fun at 3:00 A.M.:
    Patrick Dempsey: There's something you should know about me. I'm not easy to live with. In fact, I have a really ugly side. I don't always let you speak when you want. I can leave you feeling shaken, and confused, and if you ignore me, I might lash out, leaving you... dead. I am a stroke.
    Michael Clarke Duncan: I don't care if you're rich or poor, young or old. I will come after you. I will hit you so hard, you won't know what day it is. You'll want to scream for help but you won't be able to. I'll cripple an arm or a leg, or maybe, just maybe, I will kill you. I am a stroke.
    Don Rickles: Nobody likes me, nobody. Maybe it's because I like to attack people. Men, women, kids, I can reduce them to weak, stammering, confused, scared imitations of their former selves. If they don't stop me, I just might leave 'em that way for life. I am a stroke.
    Sharon Stone: There's something you should know about me. I'm cold, I'm calculating, I get what I want. If you get in my way, I'll wreak havok upon you. I can leave you weak, limp, twisted, confused... If you want to live to see tomorrow, you answer to me, and you answer quickly. I am a stroke.
  • This German tanning bed PSA about skin cancer, made popular as a screamer video called "Hot Blonde in Tanning Bed", is a strange mix of horror, Bloodless Carnage and Narm. It depicts a girl sitting on a tanning bed. The camera lingers on her for a few seconds before it suddenly shuts on her.
  • Anti-AIDS adverts understandably generate plenty of Nightmare Fuel:
    • The defining anti-AIDS campaign for the UK featured these apocalyptic nightmares narrated by John Hurt that effectively declared the world was being eaten alive by a monster you couldn't see. Recent studies have shown that this campaign was so scary it actually increased STDs among its target audience because people became complacent when the world didn't actually end.
    If you ignore AIDS, it could be the death of you. So don't die of ignorance.
    • These AIDS PIF's from Health Educational Authority around 1988 are very terrifying, showing footage of a disco/house dinner which frequently cuts to a black screen with text warning about the dangers of AIDS with screeching noises. Near the end of the ads, a closeup of a man or a woman appears saying "will you stay/you're coming home with me." After that, music right out of a horror movie plays as we get a closeup of a woman/man as the screen fades to black with the tagline "Aids. You know the risks. The decision is yours."
    • The Australian NACAIDS had a landmark 1987 AIDS education ad which portrayed The Grim Reaper going bowling...with people as pins. The reaper once even used to be the Image Source. This ad, written by Simon Reynolds, shouldn't be watched before bed.
    • this 1990 Italian PSA was one of the biggest nightmare of '90s children due to the combo of Laurie Anderson's eerie song "O Superman" and the purple halo.
    • The "Don't Inject AIDS" PIF shows off the perspective of an HIV infected man in an incredibly nightmarishly surreal way, as well as showing a flashback to when he first discovered that he was infected. The ad managed to show all too effectively how bleak the lives of infected people were in the 80's, and if you're in the mood for cringing, the PIF also has a shot of the man injecting drugs into his arm with an infected needle all in its glory. It's not surprising that many people complained about this PIF due to the graphic imagery and the questionable message, which seems to say "If you inject heroin, don't share needles because HIV spreads that way". As the result, the maker decided to make a sequel of this PIF one year after with a more clear anti-heroin message.
    • This AIDS awareness ad from Medecines sans Frontieres (Doctors Without Borders) begins with a man suddenly falling to the floor and starting to roll, gathering other people as the growing ball moves through a village. Eventually, a giant rolling ball of infected people sweeps through the countryside, eventually making it to the city, where we see it crush a mother and destroy buildings as she sings to her child. Sadly, however, it becomes Nightmare Retardant if you remember one thing: NAAA! NA NA NA NA NA! NA! NA NA KATAMARI DAMASHII!
    • This German PIF (NSFW) starts out as essentially softcore porn, where a man and a woman go to the bathroom in a club and essentially get it on to the tune of some eerie music. The horror (or humor) doesn't come until the very end, where we see the man banging this woman is in fact Hitler. The message: "AIDS is a mass murderer."
    • There was a pro-abstinence sex education PSA series called Sex Can Wait back in the late nineties and early 2000's, and most were pretty alright, however one in particular was pure horror. This PSA concerned not just the threat of AIDS but many other STIs (then called STDs) like Hepatitis that one might catch if they have unprotected sex. The ad starts with seductive but ominous music in the background as we enter into a bedroom. A dead serious narrator tells us that when we don't use protection during sex, we're "one step closer" to getting infected with a life-changing and devastating disease. The ad ends by telling us, as we climb into the bed and the sheet flies up that having unprotected sex puts us one step closer to catching AIDS, and the next thing we see is the sheet coming down to cover a corpse in the morgue. They did change the narrator's voice to make it more sultry and less ominous later, and even changed their logo at the end to be a little more bouncy-looking, but the horror remains.
    "So think before you jump into the sack. Sex Can Wait."
    • This PSA features a man with Stage 9 AIDS.
    • These PSAs from Teen Aids.org (NSFW) feature naked 18 year olds killing themselves in stupid ways. The girl stabs herself while running with scissors, and the boy sticks a knife in a toaster.
    • One PSA showed a number of young people having a wild party. The camera pans the crowded room, eventually focusing on one couple starting to get hot and heavy. As they gradually inch their way toward an exit, a voiceover asks, "Can you find the one person in this room who has AIDS?" (Freeze frame on the amorous couple in the doorway, hands all over each other.) "She did."

  • There's a radio ad in the US about childhood pertussis that frequently cuts between the celebrity spokesman, and the very sudden (and very loud) sounds of what is clearly an infant coughing its lungs out and struggling to breathe, all while ominous music plays in the background. Here's the video version of the ad in question.
  • A Hemophilia Foundation PSA from the '70s: eerie, distorted visuals of a hand-held camera traveling around a house, with sudden extreme close-ups on ordinary objects that would be very dangerous to a hemophiliac like knives, the corners of a table or a cat scratching at the camera. All the time there is the sound of a Creepy Child laughing in the background.
  • There was a PSA about early detection of pancreatic cancer. A man is in a car behind a similar looking man and goes, "That's Jim and I'm Jim's pancreatic tumor." He goes on to talk about the onset of the man's pancreatic cancer. It's creepy to imagine your health problems, personified and discussing their onset.
  • "Schizophrenia: A National Emergency". Quite possibly the most ominous mental health awareness PIF you are ever likely to see.
  • A PIF from 1992 about the Toxocara parasite, in which a children's nursery rhyme takes a sinister twist. The simplistic visuals don't help either.
  • The Fat Files was a series of animated PSAs that aired on the British version of Nickelodeon during the early 2000s, whose purpose was to teach children about unhealthy habits and the effects they have on the body. One in particular discusses heart attacks, and depicts an obese person over-eating, with their arteries being clogged up, followed by said person ending up in a hospital. Granted, it's far tamer than most of the examples on this list, but still.
  • This one about Childhood Asthma has a kid talking about how an asthma attack feels like, along with clips of a fish who has been taken away from it's fishbowl and is trying to get air. Sure, at the end the fish is placed back in it's fishbowl, but the concept of the ad is very disturbing.
  • This Canadian PSA for Asbestos has a pale man in the hospital remembering his previous experiences with asbestos in which he lacked safety gear need to protect himself, with Scare Chord along the way. It ends with someone putting a breathing mask in his face.
  • "Taming the Crippler, portraying polio as the Grim Reaper, was shown in movie theaters beginning in 1948, especially during Saturday matinees when it could induce pants-shitting terror in the audience, encouraging them to put the money they'd saved for snacks into the March Of Dimes can being passed around instead.
    • Autism Speaks' 2009 ripoff of this classic, "I Am Autism", included such lines as:
    "If you are Happily Married, I'll make sure that your marriage fails."
    "I will bankrupt you for my own self gain."
    "You will cry, wondering 'who will take care of my child after I die'."
    • This went over like a lead fart even with some cure-autism types. It's still notorious among autistic people, who create parodies showing that the real horror is not autism, but Autism Speaks, which has no autistic people on its board of directors. The PSA was pulled but you can still see a transcript.
  • This PSA starts out subtle and normally with a pretty woman who has a fashion/personal video blog where she talks out various items of clothing she bought and just how happy she is with her life. Throughout the video, however, she mentions how tired she is and after taking a blood test, it's discovered that she has breast cancer. Afterwards, she continues with her blog, only this time it's focused on her illness and her continued physical deterioration. After it is discovered that her condition is apparently now terminal (complete with an occasionally heard "vacuum suction" soundtrack heard throughout), she turns off the camera.
  • Kylee's Story begins with a cheerful 7th grader telling you about her school, telling you where she keeps her books, where she goes to math class, etc. Then she stops in the middle of a hallway, turns to the viewer, and in a serious face, tells you, "This is where I died." The video then cuts to show actual footage of the girl having a cardiac arrest at the same place, while the narrator talks about how, with the help of her friends and teacher, she survived.
  • This terrifying Rabies Awareness PIF. We see a woman at an airport, carrying a bag and about to board a plane as she notices an already creepy poster about the dangers of smuggling animals into Great Britain. We see her look down at her bag nervously. In today's culture, with the fear of terrorism in the air on everyone's minds, that's bad enough. What's even worse is the real life footage of a young boy in a hospital, spasming violently with painful-looking breathing due to the effects of a late-stage Rabies infection. This footage is intercut with the woman's story as she makes her way through the line, only to reveal a cute little Siamese kitten inside her bag, which does absolutely nothing to alleviate the absolute horror of seeing a little boy spasming and slowly dying from Rabies. The horrific, distorted screaming noise over the clips of the rabid little kid doesn't help at all.
  • The horror of this PSA begins with a teenage girl, from first-person perspective, being told by a concerned friend how she is gradually showing signs of an anaphylactic allergic reaction, as evidenced by the large, red rashes on her arms and her increasingly ragged breathing. She unknowingly ate brownies that were made with peanut butter and even asked another friend who made the snack if there were any inside before eating them, only for the friend to have forgotten there was peanut butter in them. As her worried friends call 911, the only time we do see the girl is when she looks in the mirror and we see her swollen, rash-covered face. Now struggling to breathe, she faints as her friends try to console her and her vision grows more and more hazy, and her fate is left unknown at the end of the PSA.
  • The National Multiple Sclerosis Society came up with two ads back in 1994, depicting the effects of the disease on a woman as rusty chains, rope, peeling of her skin like paper, and barbed wire wrapping around various places on her body, complete with Scare Chord each time and solemn/ominous narration. They were aired during the daytime on several family-oriented networks and most certainly scared many children in the process.
  • A creepily-animated PSA encouraging abstinence from Campaign For Our Children Inc. depicts a young couple about to have sex, when suddenly the camera zooms into the girl's eye and through her brain. The girl now being represented as a talking heart, she is informed by her brain cells about the various risks of underage sexual intercourse (including STIs and pregnancy). All with Deranged Animation running throughout. The ad ends with the girl telling her boyfriend "I wanna wait."
  • This PSA from India to raise awareness for breast cancer shows nothing but two oranges beside each other, obviously meant to represent someone's breasts. The horror comes in when someone peels one of the oranges as a horrifically Sickening "Crunch!" is heard, showing the orange's insides are completely rotten and dried out. A caption appears telling viewers that breast cancer can be gotten by anyone. The uploader's description for this video really says it all; "In its silence this ad speaks tonnes".
  • This PSA from Canada from the Heart & Stroke Foundation shows the two perspectives of an elderly man, one of him enjoying his life at home and the other of him languishing in a hospital with everyday activities mirroring one another from different viewpoints. The end shot of both scenes has his wife lying her head on his shoulder; while the former has her savoring the tender moment with their family and the latter has her weeping over his state.
  • Another PSA from the Heart and Stroke Foundation has a man, from first-person perspective, sitting at home with his family as he then suffers a stroke. We see his wife and daughter’s terrified reactions as they summon help for him but he is eventually seen in a hospital, on his way to recovery. There’s another ad that is possibly even scarier than the first one, because this time it’s from the first-person perspective of his wife, allowing us to witness the man’s physical effects from the stroke.
  • This PSA dealing with obesity has a man being wheeled into a hospital room, diagnosed with a heart attack. The camera then shifts to a first-person perspective showing all the unhealthy habits he has made in his life that contributed to his fate: guzzling sodas, chowing down on fast food, and playing video games. The dramatic piano music and amplified breathing make it all the more disturbing. Although this PSA was aimed primarily at parents, it can make anyone think twice before opening that bag of chips.

Medical Awareness and Donations

With all that, it sure is a good thing we have doctors and hospitals to keep us from dying, right? Well, that's as long as they have the necessary supplies...
    Medical Awareness and Donations 
  • Once again, we have the NHS.
    • This public information film starts with a teenage girl staring blankly at the camera as text on the screen telling us that she wants to have a conversation. The problem is that while the girl’s lips are slowly moving, no sound comes out of her mouth. Eventually, the text returns asking if we’ve already grown impatient waiting and then says that the girl had been involved in an accident eight months prior, but that a dedicated nurse named Nurse Robinson has been working with the girl, named Rachel, and knows that it could take up to nine months before it’s a two-way conversation. Also, as a last nod to the story someday getting a happy ending, Rachel even slightly blinks in recognition to the nurse’s voice.
    • This other PIF from the NHS Careers features a man walking at night as we hear a voiceover of various people and the labels of medical occupations flashed on the screen. As the words and voices continue, we then see the man fall down a flight of stairs in slow-motion and we soon learn that he has epilepsy and the voices heard were from the people helping him get through his diagnosis and their respective medical professions.
    • This ad about the importance of using the right medical advice service is one of the most horrifying things ever. We are shown different people looking guilty as voice-overs talk about how they should have dialed 111 to find the right service instead of going to A&E (Accident and Emergency- a medical service intended for potentially life-threatening incidents that require immediate care only). One is a mother with a mildly sick infant. Another is a young man who admits to calling an ambulance because he had a sprained wrist. At the end, we hear a flatline as a little girl is shown lying on a bed motionless, wondering why the others thought they were more important than her as a doctor covers her with a sheet. The implication being that since all these people misused emergency medical services, they inadvertently caused the death of someone who urgently needed care.
  • This UK ad from 2001 about blood donation shows a man talking about how blood donation is not just used for emergencies; there are many people who need it whether they are giving birth, cancer patients etc. but there are not enough people giving it. Except that while he's talking, he's slowly being drained of blood, and the ad ends with him staring straight at the camera with deathly pale skin and lifeless eyes with black circles underneath them.
  • A scary animated 1984 PIF by Blood Transfusion Service shows a drawing of blood donor bags hanging on a wire as they gradually fall one by one. A child sings a tune about blood donation...which is then drowned out by a screeching siren at the end just when the last bag falls.
  • This Scottish ad for organ donation is chilling to say the least. A young girl named Jill stares at the camera smiling. A woman's voiceover asks the audience if they would like to use their organs to save someone's life and that they have thirty seconds to decide. The girl's stare gradually becomes more unnerving as her face slowly sinks into the shadows while the voiceover asks if Jill should die, then waits for five seconds before deciding for the audience.
  • In comparison, this advert from 1998 by Spanish organ donation organisation, ALCER, starts off with a surgeon delicately placing a liver in an organ dish. As time progresses, the liver becomes a swarming mess of maggots, which is what happens when you do not donate your organs. Adding to its creep factor, a speech plays... "...and if you don't make it to tomorrow, will you have enjoyed today?"
  • This Public Information Film from 1989 features Rowan Atkinson literally trying to get blood from a stone by talking to it about blood donation and how helpful it would be and how it would assist people of all ages. After his spiel, the stone begins to bleed, which causes him to mercifully thank it.
  • This harrowing PIF from Help the Sick Kids Edinburgh just shows footage of a baby crying, all while the narrator explains that there’s so little space in the Sick Children’s Hospital that doctors have to cram “twice as many” babies into the intensive care unit. He then urges the audience to donate money toward the creation of a new hospital wing to provide more room for future infant patients entering the hospital. As the donation hotline is shown, we can still hear the baby, only its cries have turned to coughs. To put a cherry on top of it: the PIF cuts back to the baby, who suddenly goes still and quiet...
  • This 1984 PSA, featuring creepy puppets straight out of the Uncanny Valley discussing organ donation.
  • This Cinema PIF from London Lighthouse has an announcer giving AIDS symptoms and people saying nasty things about AIDS victims. The scariest part is that this received a U rating from the BBFC.
  • The March of Dimes has had a few over their several decades of service.
    • One was a black-and-white ad from the late 1990s featuring an infant crawling out in the middle of a busy highway where several cars are speeding by and can easily hit or run over the child. It was made to illustrate the level of peril that a woman goes through to ensure own life and the life of her child, even as early as the third week of pregnancy and how careful she must be in her condition.
    • Another one made around the same time that also was to illustrate that point featured a group of heavily pregnant women up high as one of them began to cautiously and nervously walk on a tightrope as the other women look on in fear and huddle together as they both hope for the first woman's safety and the fact that they'll have to do it as well.

Dental Care

    Dental Care 
  • The American Dental Association created the public service film, The Haunted Mouth. Who knew that a haunted house would be the perfect way to scare you into brushing and flossing more often?
  • In 1998, the WWE created "Mommy", a PSA about oral cancer. It features a nightmare in which a man gets beaten by little girls and given oral cancer.
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