Since the late 1990s it's been almost mandatory that an animated show that stays on air long enough will have a Charlie and the Chocolate Factory parody episode. Such parodies usually explicitly mimic the 1971 adaptation Willy Wonka & the Chocolate Factory, owing to its memorable and easily repurposed musical numbers and the idiosyncracies of Gene Wilder's Willy Wonka. Beyond out-and-out retellings of the storyline, spoofs of specific scenes and other shorter-form parodies are popular in all media.
They usually include at least one, if not all, of the following plot points:
- There is a contest for a very limited number of people to win a tour of a major factory or prominent location that is shrouded in secrecy. The Plot Coupons that grant entry can only be found by purchasing a specific product that might have one of them tucked inside, leading to a public craze for said product.
- A character, often the lead but it could be a secondary one, finds the Plot Coupon — usually the last one.
- The factory is an enormous complex, and the tour guide is the head of the factory: a very eccentric, proper host, but with logic and mannerisms that confuse outsiders (basically, The Wonka, obviously).
- The staff of the factory are unnamed short, orange-skinned workers in lederhosen-esque outfits with rhyming names (ala the Oompa-Loompas) and a predilection to sing choruses. Colors and clothes may vary.
- The factory is more a surreal wonderland than an actual production facility, with nonsensical architecture, whimsical and fantastical products, and wildly varied atmospheres/set pieces. If any room from the Wonka factory is directly pastiched, it's usually the Chocolate Room.
- At least one musical number crops up, usually in the style of one of the songs from the 1971 movie.
- A possibly surreal boat ride down a river is always taken (but Wonka's monologue in the darkness is usually omitted).
- The Play By Mail Games comic strip ads in Dragon once ran a story entitled "Gamer Kids And The PBM Factory" ("It's our cheesiest comic yet!"). A chessmaster, a videogamer, a D&D player and an MMO player (each representing a different aspect of gaming: strategy, action, rules, and social interaction, respectively) are taken on a tour of PBM by a talking envelope in a purple top hat. Abandoned after two strips, supposedly because the claim that they sorted their letters via waterfall was untrue.
- Episode 185 of Gintama has Hijikata trying to get a golden ticket for a tour of a mayonnaise factory. He resorts to creating a new rule that every member of the Shinsengumi is required to use five bottles of mayonnaise in order to find one and does manage to do so, only to be horribly disappointed when the factory is completely ordinary, rather then mayonnaise-filled wonderland the TV commercial made it out to be.
- Of all places, happens in chapter 82 of the Sayonara, Zetsubou-Sensei manga, where the guys receiving golden tickets are all virgins (the chapter is referencing the Japanese custom of guys receiving chocolate on Valentines Day from girls who have a crush on them).
- The 36th issue of the comic book continuation of Invader Zim by Oni Press revolved around Zim exploring an abandoned candy factory owned by a Willy Wonka pastiche named Doolan Dilby.
- One issue of The Simpsons is about the Krusty Brand Fun Factory, with Krusty hiding four golden straws in his Cherry Soda. It all goes wrong, with Sideshow Bob being the main villain.
- In Out of the Gene Pool, Jackie dreamed of visiting a chocolate factory owned by Zoogie. Imagine her disappointment that she didn't get the factory for being the last guest left — and Zoogie's incredulity that she asked.
- Real-Person Fic "John Lennon and the Hit Factory" (address lost—Fan Fics of The Beatles have an alarming tendency to go out of print) had John Lennon as the Willy Wonka expy, giving tours to his Hit Factory from special copies of Double Fantasy; the contestants (except for the Charlie expy) were meant to represent types of In Name Only Lennon fans.
- ASBusinessMagnet's Post-SCrash Session 3: Spectators of the Host features Violet Beauregarde as an adult and the CEO of "Beauregarde Chewing Gum Industry". She runs a Wonka-esque tour, no matter for the fact that she has already decided on a heir. Wonka himself hears of it, and invites the other original Golden Ticket winners as well. Hilarity Ensues.
- Davina's House Party Episode 5 starts the Trip Around The Great House segment with this. Sophie Dahl has 'won' the vote, and now has to take the trip. It involves Alexandra Burke dressed as Wily Wonka singing a 'Pure Imagination' parody telling her that she'll be gunged, several batches of pies by Little Mix and Tulisa, the river made entirely of chocolate, and the Wonka Wash.
- Pokemon Mystery Dungeon What Came After has a non-canon chapter posted on April Fool's Day 2019. A Chapter that is Very Legitimate, a Compressed Adaptation of the 1971 film (it starts on the day of the tour, the Fizzy Lifting Drinks incident and the Slugworth subplot are omitted, and scenes are drastically shortened) featuring the cast of Pokémon Mystery Dungeon: Explorers. Wigglytuff (named Wiggly Wonka) replaces Wonka, while Steenee, Alesia (a human-turned-Eevee and the main protagonist of the main story), Tyrunt, Riolu, and Popplio replace the five Golden Ticket (simply Gold Ticket in this version) winners (in order of elimination), the Guild members replace the Oompa-Loompas, the children's parents are omitted, and Chatot, while not replacing anybody, is thrown in to be the subject of Amusing Injuries. At the end, it is revealed to be a production filmed by the author's Author Avatar (a Totodile), and that the same applies to the main story.
- Epic Movie was first to pastiche the 2005 movie specifically, and by using Fergie's "Fergalicious" in a Willy Wonka context ended up spoofing the music video for that song too. Such Narrow Parody is par for the course with Seltzer and Friedberg, of course.
- In Thor: Ragnarok, Thor's introduction to Sakaar is a direct parody of the 1971 film's boat ride as he is strapped to a chair and travels down a psychedelic tunnel of colorful lights and imagery informing him of his new role on Sakaar. On top of this, the actual main title music from the film is serving as the underscore. As it continues, the ride becomes more and more visually frantic — Thor even starts shrieking like Wonka does in response — until there's an abrupt Smash Cut and he finds himself in the Grandmaster's throne room.
- While not parodying its plot, My Name Is Earl parodied a scene of it.
- Chuck: Golden ticket hidden in a CD case.
- Saturday Night Live:
- A sketch with Al Gore as Willy's accountant brother, Glen.
Glen: What I'm saying, William, is that, thanks to your wizwarbulous ideas, this factory is hemorrhaging money!! You have a chocolate river running through here! And I'm pretty sure earlier today a fat kid drowned in it. You tell me how that's helping our bottom line!
Wonka: Glen, please, take it easy!
Glen: Wait! I almost forgot! There's that billion dollars you spent on that machine that turns giant candy bars into tiny chocolate bars. Help me wrap my brain around that one 'cause I'm missing the big profit opportunity!
- When the film had its first special edition DVD release in 2001, SNL had a mock trailer that had a hodgepodge of fake making-of material for it, such as "Christopher Walken's" audition reel for the lead role and the filming of the boat ride scene inspiring the question What Do You Mean, It's for Kids?
- In Season 37, the monologue in the Ben Stiller episode had him cavorting with "Jewish Willy Wonka" (Andy Samberg) in a Yom Kippur-themed musical number. (It's pointed out that technically, since he was Jewish, Gene Wilder beat them to this one.)
- In Season 42, guest host Kristen Stewart played a Charlie Bucket dismayed to learn that Grandpa Joe and the other grandparents, contrary to what he'd long believed, could get out of bed whenever they wanted to.
- In Season 44, guest host Claire Foy plays Charlie as he and the rest of the family tries to ignore exactly what Grandpa George and Grandma Georgina do in that bed all day.
- A sketch with Al Gore as Willy's accountant brother, Glen.
- The Victorious episode "Ice Cream for Kesha" is based around a contest to win a private concert from the singer.
- Zeke and Luther had an episode where Zeke's little sister found a golden golf ball. The donut shop's owner then made her his heiress and started teaching her the trade. However, it all ended when he learned she intended to tear it down in favor of a more profitable venture. In the end, she found another golf ball. Not wanting to invoke the Here We Go Again! trope, she gave the ball to a customer standing near her.
- One episode of Drake & Josh had one episode where the two titular characters bet that they can go longer without their particular pleasure than the other can. Drake's pleasure is junk food and after a certain point, Josh tries to tempt Drake into giving into his junk food addiction by turning their bedroom into a candy paradise complete with a chocolate milk swimming pool. Josh even wears a brown top hat similar to the one Gene Wilder wears in the 1971 version!
- The Office has Michael show up to work dressed up and acting as Willy Wonka to promote his Golden Ticket promotion, explaining that he hid five golden certificates in random paper boxes giving the holder 10% off their next order. The idea backfires when all five end up at the head office of Blue Cross Insurance, their largest client, and it turns out Michael forgot to write "limit 1 per customer" on the tickets. Oscar's quick calculation showing that Dunder-Mifflin stands to lose thousands of dollars, Michael swiftly sets up Dwight to take the fall. This backfires again when David Wallace shows up to congratulate Dwight over the idea after Blue Cross called Wallace to let him know they loved the idea so much that they are now transferring all their paper business to Dunder-Mifflin.
- In one of the last episodes of 30 Rock, "A Goon's Deed in a Weary World", Jack decides to give the applicants for his old job a tour of NBC as a Secret Test of Character. When the candidates arrive, they're all adult lookalikes of the children from the 1971 version. If you look at their name tags, you can make out the names Charlie MacGuffin, Augustus Blorch, Veruca Saline, and Mike Webb (the Violet lookalike's name tag is never legible). The Charlie lookalike comes off as genuine, so Kenneth "disguises" himself as a CBS executive in order to give him the Slugworth test. Charlie passes and Kenneth happily endorses him. Then Charlie continues talking and reveals he's actually a ruthless businessman who only cares about money...The following exchange explains Jack's thinking behind the contest:
Jack: I do admire Wonka. He's a true capitalist. His factory has zero government regulations, slave labor, and an indoor boat. Wonderful. During the tour, the candidates will drop their guard and show their true selves without even knowing it.
Kenneth: And then you choose the one whos purest of heart!
Jack: What? No, Kenneth, this is broadcast television. It's a nasty, ruthless business.
Kenneth: No, sir. It's a magical, ruth-filled business!
- Though more of an homage than a parody, Top Chef: Just Desserts had a challenge where the chefs had to recreate the "Pure Imagination" scene from the original movie, ending up with a room full of chocolate waterfalls, edible flowers and trees, etc. The winning entry was a garden of carrot-shaped carrot cakes (that had to be individually pulled out of the "ground"). And they had the (former-)child actors from the movie come to help with the judging.
- In the runup to the debut of The Late Late Show with Craig Kilborn in 1999, one of the ads had Kilborn dressed as Willy Wonka and performing a parody of "Pure Imagination" describing what his talk show would be like.
- 16 years later, future Late Late Show host James Corden parodied Willy Wonka in his premiere episode from March 2015, with a pre-taped video showing CBS head Les Moonves inserting a golden ticket into chocolate bars, with the winner becoming The Late Late Show's new host. Numerous comedians and actors were shown opening bars with no ticket, while Corden received the ticket in a bar accidentally dropped by Chelsea Handler (who was among many speculated candidates for the gig.)
- The opening sequence of the World's Dumbest... episode "World's Smartest Inventions 12" has panelist Kevin McCaffrey find the Golden Ticket to the Smartest Inventions Factory, where a Wonka expy (fellow panelist Mike O'Gorman) reveals that the ticket was only one-way and Kevin now has to work for him, whereupon Kevin is dropped through a trap door.
- In the runup to the 2016 U.S. presidential election, Jimmy Kimmel Live! occasionally featured the singing Trump-a-Loompas, little people made up to resemble Donald Trump, working off of the similarity of his overly-tanned skin to the bright orange skin of the 1971 film's Oompa-Loompas.
- On the July 16, 2018 episode of Late Night with Seth Meyers, a list of President Donald Trump's faux pas on his first presidential visit to the United Kingdom included "Kept drinking from Willy Wonka's [chocolate] river despite being told not to".
- The video for Marilyn Manson's "Dope Hat". Manson is a big fan of the 1971 film, to the point that he wanted the Wonka role in the 2005 version.
- The music video for a hip-hop song called "I Don't Like the Look of It" references the movie (while the song itself samples the title lyric from the Oompa-Loompas' song).
- The setup occurs in the video for Craig David's "What's Your Flava?", with four girls winning golden CDs.
- The Bob & Tom Show cashed in on the 2005 film with "Charles Barkley and the Chocolate Factory", a skit in which the surly basketball star has the Wonka role and won't let anybody touch anything even if it's safe.
- There was even a pair of Dave Arneson's Blackmoor modules that used this device: Confectionery King and Confectionery King 2.
- The Lamentations of the Flame Princess adventure module Blood in the Chocolate has a band of adventurers thrown into the Wonka-esque candy factory of Lucia di Castillo, described by the author as less Willy Wonka and more Wilson "The Kingpin" Fisk.
- The 2014 London edition of Forbidden Broadway spoofed the then-recent stage musical of Charlie and the Chocolate Factory with "No Imagination", a parody of the story's Bootstrapped Theme "Pure Imagination" (which was incorporated into the otherwise new song score of the musical). Gags included West End musical stalwart Elaine Paige turning up as an Oompa-Loompa, a malfunctioning Great Glass Elevator (referring to real life issues the show had with that particular effect), and the show being accused not only of being unoriginal but a Follow the Leader to Matilda, another musical adapted from a Roald Dahl novel (though well before Matilda opened, Charlie was in the works).
- Runescape's 2016 Easter event; Sliske and The Chocolate Factory, complete with Golden Tickets (from chocolate butterflies), Everlasting Gobstoppers and even the fact that there are 5 golden tickets. the punishments being Wendy falling down a pit (Veruca Salt), Farquie gets caked with chocolate (Augustus Gloop), Gilly Willikers folds on himself into nothing from eating spatially-folded chocolate (Violet Beauregarde eating experimental gum, however shrinking may partially be based on Mike Teevee shrinking). Farmer Jimbo floats up to the top of the room from drinking Eaglade. best of all is the Oompa Loompas, here called the Bobble-numbskulls with a parody song. (they can't even allow the song to be permanently unlocked for free listening due to copyright issues.)
- Sinfest did this once... in four-panel format. 'Slick and the Cocaine-Factory', starring Satan as the eccentric factory owner here.
- The The Perry Bible Fellowship had one of these - it's even in the style of Roald Dahl's regular artist Quentin Blake (and, being PBF, twisted in the most horrifying way possible, taking place in a Sickening Slaughterhouse instead of a whimsical chocolate factory).
- Goats has a version with "humpa lumpas" that are not to be confused with the characters of other parodies with erotic themes. The storyline (about the perils of parody) starts here: 
- Roger & Dominic had the storyline ''Roger and the Chocolate Factory Massacre'', which is Exactly What It Says on the Tin.
- Murry Purry Fresh And Furry has a straight up parody - it doesn't even bother to set it in something other than a candy factory.
- Planet of Hats: Adapted the Star Trek: The Original Series episode "The Apple" into a parody based on the resemblance of the Vaalians to Oompa Loompas.
- Comic Relief has Billy Blonka, a candymaker who acts as a clear reference to the original and 2005 movies...in a self-styled parody of Live-Breaking Bad, where he muscles in against competition, has his "Voompa-Boompas" punch out his enemies, and has stolen an invention Zero designed to create food to solve world hunger. The cast do visit the factory he runs, but with the intent to destroy it.
- How Willy Wonka Should Have Ended pokes fun at the psychedelic boat trip.
- The Onion, in the runup to the 2nd U.S. war in Iraq, featured the article "U.N. Orders Willy Wonka To Submit To Chocolate Factory Inspections".
- The Futurama episode "Fry and the Slurm Factory" plays around with the idea and produces a little twist for the plot. Possibly the Trope Codifier for long-form parodies.
Professor: Who are those horrible orange creatures over there?Glermo: Why those are the Grunka-Lunkas. They work here in the Slurm factory.Professor: Tell them I hate them.
- Family Guy: In one half of "Wasted Talent", Peter drinks even more Pawtucket Patriot beer than usual attempting to find a hidden silver scroll and win a tour of the brewery (many others die of alcohol poisoning trying to win the contest). On the big day, Joe is kicked out by the Chumba Wumbas before the tour begins since the brewery does not have wheelchair ramps; later Peter and Brian get kicked out when they steal beer designed not to go flat and wind up having to fart (rather than burp) to escape doom...though Peter requests one more Chumba Wumba song before he goes. Notably, this spoof has direct parodies of songs from the 1971 film, rather than suspiciously similar-sounding pastiches. As the Chumba Wumbas see Joe off:
Chumba Wumba #1: What do you do when you're stuck in a chair?Chumba Wumba #2: Finding it hard to go up and down stairs?Chumba Wumba #3: What do you think of the one you call God?Chumba Wumba Chorus: Isn't His absence slight-ly odd?Chumba Wumba #4: Maybe He's forgotten you.
- Peter lampshades this in a later episode (where a return to the factory shows that it's a standard factory) by saying how things had changed since Pawtucket Pat sold the factory.
- An episode predating "Wasted Talent" had a briefer and more blatant reference. Peter has a flashback to his trip to a chocolate factory, where he's accused of stealing candy — and though he denies it, it's clear from his big, round, blue appearance that he stole the same gum that changed Violet into a giant blueberry. Incidentally, it's a direct steal of an identical cutaway gag in an episode of The Critic.
- Johnny Bravo combines this with a parody of Soylent Green, of all things. Johnny had won a visit to a jerky plant, where his knowledge impressed the owner to the point of being made his heir. Unfortunately, Johnny had brought along Pop, who spied on Jerky Jake to find out the secret ingredient. Finding out Jerky Jake's jerky was healthy food made Johnny more shocked than thinking it was made of people.
Fry: What if the secret ingredient is... people?Leela: Oh, there's already a soda like that. Soylent Cola.Fry: Oh, how is it?Leela: It varies from person to person.
- Dexter's Laboratory: Five golden diskettes for a trip to visit the No Celebrities Were Harmed version of Stephen Hawking in a machine factory. All the other four kids are insufferable brainiacs like Dexter, but he's not the one who gets the golden diskette - Dee-Dee is. Fortunately for him, each winner was allowed to take a guest with them. Easily the strangest parody piece yet.
Dexter: Deedee! I'm confused...Deedee: Good!Chorus: Shoop-a-dee-boop-a-dee-boop! That's Professor Hawk!
- The Drawn Together episode "Breakfast Food Killer": Five golden UPC codes from cereal boxes take the place of the Golden Tickets, and the chocolate factory is replaced by the cereal factory led by Franken Berry.
- The Spongebob Squarepants episode "Atlantis Squarepantis" has the same basic structure, except there isn't an elimination of the tourists - each one chooses to stay behind in a room due to their fascination with it.
- Lucy, the Daughter of the Devil had one of these set in a dildo factory. With The Devil (voiced by H Jon Benjamin, no less) as Willy Wonka. And yes, the Devil sang songs about dildos while the lucky contest-winning girls toured his room where everything was made out of dildos. He even overreacted when a girl stole a motor for a vibrator.
- Phineas and Ferb parodied it a bit in "Toy to the World", where not even Phineas knows why the toy factory he was renovating had a chocolate fountain and "Ba-dink-a-dinks" in it.
Ba-dink-a-dinks: We are the Ba-dink-a-dinks!A ba-dink-a-dink: You set us free when you remodeled the factory. We'd been trapped in there for years, making foam peanuts and snipping the tabs off of plastic.Ba-dink-a-dinks: We will now lay waste to the surface dwellers!Phineas: Okay then, carry on.
- When Arthur and friends tried to get Buster Baxter to read an entire book for the first time ever, one of the books selected is "Sam and the Sandwich Factory", with Buster playing the role of Sam. Sam had broken his teeth when he found the Golden Sandwich by biting it, and therefore couldn't accept the owner's prize of sandwiches; he asks if there's a soup factory around.
Oompa-Loompa Parodies: When you break off all your teeth / It becomes so hard to eat.
- Children's animated series Frankenstein's Cat includes an episode entitled "Lucky Ticket" which plays directly upon this trope, right down to the costumes of Doctor Frankenstein and his cat Nine. In the episode Frankenstein decides to placate an angry mob by announcing that he will give whoever finds his five golden tickets a tour of his castle. Said castle is actually full of dangerous monsters, but (with the help of Nine and child protagonist Lottie) Frankenstein attempts to pass the castle off as an actual chocolate factory.
- The Simpsons has quite a few references and spoofs to its credit, and twice over it's confirmed that the book, at least, exists in-universe. In order of release:
- In an early Simpsons comic, golden straws are hidden in bottles of cherry soda allowing a tour of the Krusty-brand novelty product assembly line. Ironically, Homer throws away a bottle containing a straw, where it's discovered by Barney. Homer still gets into the factory by pretending to be Barney's mother. And then Sideshow Bob turns up...
- In "Lisa's Rival", Uter's book report diorama is based on this book. Unfortunately, Principal Skinner didn't heed the boy's request to look at his first — by the time he gets there, Uter has already eaten the diorama (apparently it was actually made of chocolate) leaving only an empty box!
- "Trash of the Titans" has Homer lead the town in a musical number, "The Garbage Man", that's a Suspiciously Similar Song to "The Candy Man".
- The comics also featured a briefer but more direct parody of "The Candy Man" entitled "The Brandy Man", during an Imagine Spot after Homer temporarily takes over Moe's Tavern.
- In "Sweets and Sour Marge", Marge visits a company to complain about the amounts of sugar in their products. Homer asks if there were any Oompa-Loompas in there. She admits she saw one. Later on, Homer agrees to do something for the factory's owner. Part of the agreement includes getting to see an Oompa-Loompa, so Homer and the viewers actually see one this time.
- In "The Ziff Who Came to Dinner", Lisa says that Homer is a Daydream Believer with regards to the original novel. "He's still looking for that chocolate factory. It consumes him."
- In "Simple Simpson", the setup suggests a Whole Plot Reference: Homer is looking for a Golden Ticket in packages of bacon to win a tour of a bacon factory. He begins his 'buying lots of bacon' bender and ends up getting a ticket in the third package. In a subversion, however, it's just a silver ticket, which entitles him to be a judge at a local fair, leading into the Pie Man superhero parody.
- Goose Gladwell is an obvious Expy of Willy Wonka (he's an ex-Green Beret who sells novelty items) in "Fat Man and Little Boy".
- Walter Hotenhoffer, from the episode "The Scorpion's Tale", reveals that he is the former Augustus Gloop. He's now a slim grown man; his experience at the chocolate factory scarred him for life.
- Superjail! is an entire series full of Chocolate Factory parodies. The main character in particular is a combination of Willy Wonka and, um, Josef Mengele.
- The Little Lulu Show episode "Iggy And The Ice Cream Factory" also included a few references to this trope.
- What's New, Scooby-Doo? had an episode where the gang won a tour of the Scooby Snack factory. As the winner, Shaggy could have chosen between this and a trip to Aruba. The chase scene included a bubble room, and glass elevators that left the building.
- Episode 2 of the Black Dynamite series is based around the production of "Willy Wanker and the Chocolate Fucktory", the first interracial porn movie. The bit we get to see is an amazing X-rated pastiche of the chocolate room, some major characters, "Pure Imagination", and the graphical style of the Oompa-Loompa songs.
- Hi Hi Puffy AmiYumi: In "Taffy Trouble", the girls get jobs in a Wonka-esque candy factory after their cheapskate manager Kaz tries to charge them rent for their own trailer and locks them out.
- Robot Chicken's gone to this particular well many times. They've spoofed the Lickable Wallpaper scene and the "Oompa-Loompas as Wonka's slaves" conceit, and imagined such scenarios as the Oompa-Loompas' writers' room, what would have happened had Veruca Salt actually got an Oompa-Loompa, and Charlie Bucket taking the fall for what Mr. Wonka did to the other kids by the latter's design.
- The Tuff Puppy episode "Candy Cane-ine" takes place in a factory run by Willy Wombat.
- The climax of the American Dad! episode "May the Best Stan Win" has Stan facing off with his future cyborg self in Hershypark, a candy-themed amusement park (based as much on the actual Hersheypark in Hershey, Pennsylvania as Charlie and the Chocolate Factory). In a "tunnel of love"-style boat ride down a chocolate river, an Augustus Gloop Expy (even named Augustus!) is knocked into the tide by the two Stans' battle to his mother's horror. At the end of the episode he's seen going up a pipe as she cries for help, but is ignored by a Motown-style girl trio in candy costumes singing about the crazy things that happen in the park — spoofing both the Oompa-Loompas and the Greek chorus of Little Shop of Horrors.
- Later seasons feature Jeff and the Dank Ass Weed Factory lead by Snoop Do- I mean Tommy Tokes.
- One newspaper did a contest to win tickets to a Cirque du Soleil show that was playing in town by pasting two "golden tickets" per week on an ad for said show.
- Universal Music did a similar gimmick with select copies of Maroon 5's 2014 album V - at least one copy held tickets to a special live show of The Voice.
- The 2015 Comic Relief appeal enhanced the usual Red Nose Day fundraiser with a tie-in to the West End musical adaptation of the novel: The red clown noses people purchase to support the charity were blind-bagged that year, and twelve of the noses were actually golden. Anyone who found a golden nose got a VIP ticket package to the musical.
- For a while, chocolate company Cadbury's in the UK made Wonka branded chocolate bars and other sweets (some that made it across the Atlantic, distributed by Kraft) and put golden tickets in the wrappers to win a trip to a Cadbury's chocolate factory. A few years later, because the unusual sweets were so popular, Cadbury's started up production of them again (without the contest, obviously) and tours around the factory are available.
- For National Ice Cream Day 2017, McDonald's restaurants in the U.S. offered a free vanilla soft serve cone to every customer — one of which was served in a gilded "Golden Arches Cone". The person lucky enough to receive this won free soft serve ice cream for life.
- Universal had a variation in late 2000-early 2001 with their "Million Dollar Movie Game". VHS copies of recent Universal films (including Bring It On, Billy Elliot, The Watcher and The Adventures of Rocky & Bullwinkle) released to rental outlets had a special code (as seen in the linked video) that you could enter online for a chance to win a variety of prizes including a million dollars, a family vacation or a DVD player.