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Nightmare Fuel / Public Service Announcements: Safety

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Child Safety

Just because we've made it past abusers and drugs doesn't mean the wee ones are safe. Children are naive, curious, and fragile, so these ads make sure to pile on the horror by showing just what will happen if we don't keep them from getting into dangerous things.
    Child Safety 
  • A scary flex safety PIF shows a baby standing near an ironing tool left on a table. As the baby pulls on the ironing cord, the ironing tool falls on the baby. The mother is shocked as we see a plastic baby doll with a massive dent in its forehead while the tagline "KEEP FLEXES OUT OF CHILDREN'S REACH" appears. It's very scary that you can only see the baby doll and not the actual baby itself. The 40-second version is scarier as we actually get to see what happens to the baby. Sure, it's tamer since the baby turns out to be OK, and the narrator sounds more friendly, but the music at the end does not help.
  • A 1979 home safety PIF shows a baby walking around a house, touching nearby objects. An ominous-sounding narrator tells you to watch what your baby is touching, as, near the end, the baby touches the fireplace. The music doesn't help either.
  • So you're writing a Government Information Advert to prevent little towheaded British children from drowning. Why not get the late great Donald Pleasence to wear a hood and stalk them? Thus spells the origins of "The Spirit of Dark and Lonely Water" from 1973, one of the most famous and iconic PIFs of all time. The horror comes from how the Spirit subtly shows great pride and amusement in watching children fall into deep water and drown. It's slightly reduced by him reverting to just his shroud and landing in the water after a group of self-described "sensible children" arrive to try to rescue a careless swimmer, but the horror comes back with him stating in an echoing voice as he sinks, "I'll be BACK!".
    "The show-offs are easy, but the unwary are easier still."
  • The Play Safe and Powerful Stuff public information films, which were produced by the same people, are especially frightening to view, especially since you're witnessing people getting injured to out-right killed due to incidents that involve electricity. The two films were trimmed down to separate clips for television advertising.
    • It goes without saying that the "Frisbee" segment from the Play Safe film, commonly referred to as "Jimmy Gets Electrocuted", is such an infamous PIF, especially for those who grew up in the '70s. Here, we're introduced to Jimmy, who attempts to retrieve his frisbee from a substation and gets killed as a result. The Moog sounding music that plays throughout this particular spot gives a sense of creepiness, along with the escalating danger that follows as Jimmy reaches his fate. And how can we not forget the sister's horrified cry of her brother's death?
      • To make things even scarier, the full version of this segment in the original film is arguably more terrifying because it shows his pants catch on fire!
    • The aforementioned film also contained a segment based around vandalism, notably the only one not to get a television edit. In context, a boy flings a metal chain toward a pylon, which leads to an electrical blast causing a power cut around the area he lives in. This too indirectly causes his sister to get involved in a fatal traffic accident as it was too dark to see out there, which he then learns about after hearing a police officer tell his mother about what's been going on.
    • Ever wondered how you if you own an electric substation, could use a way of keeping children away from them without necessarily shouting "Stay out of here! This is not a playground!" Here's a good way.note .
    • Another ad depicts a teenager trespassing into a sub-station and climbing up a tall electricity pylon to retrieve two kids' entangled kite against their wishes. This one is arguably worse because while the "Frisbee" PIF more or less treated the audience to a Gory Discretion Shot of cutting away to avoid the aftermath, this one actually shows us the boy being electrocuted and falling a great height from the pylon, his charred corpse plummeting towards the camera only to be freeze-framed at the last second.
  • Aired some point around the late 90s to early 00s, there existed a series of short electrical safety awareness PIFs in Northern Ireland, part of the little-known Power2Shock campaign by Northern Ireland Electricity Networks. All of the known ones, which can be viewed here, showcase scary scenarios on the risks of electricity that were based on actual events as the tagline claims. The thought about this makes the following spots more disturbing to the viewer, especially for those that focus on the general public’s unfortunate accidents with electricity:
    • The one in which a boy attempts to retrieve a girl’s toy doll from a substation is fairly reminiscent of the Play Safe film (particularly the “Frisbee” segment), but what makes this creepy is how the tension rises more and more before the boy reaches his fate. The way the smoke and sparks come out of the doll as the boy approaches is downright terrifying, especially the close-up shot of the doll on fire towards the end, serving as a harrowing end to an already creepy scenario.
    • Another spot that focuses on how vandalism can cause death is too quite a disturbing scenario. For that one, we're introduced to some vandals breaking open a mini pillar, which then leads to a young curious victim getting killed by the electrical blast from fiddling with the pillar. You could just imagine how unsettling this would've been for those innocent kids in the PIF here.
    • Like the “Substation” ad, another had a similar premise to a segment in the Play Safe film (the one on the “Kites” to be exact), only to take a more grim approach. The aftermath of the victim here, who appeared to be a mother, is downright depressing, going from accidentally flying a kite into the power lines to having their family around during their funeral. Not helped either is the implication of her daughter having trauma from witnessing her mother's death.
    • Aside from the aforementioned PIFs, there was also one that demonstrates the risks of digging near underground cables. This one features a shot where once the electrical explosion occurs the mother and her baby get blown away from the accident, having the pram collapse on the ground. Thankfully, the last shot features a safer alternative method of handling risks by showing the workers checking the ground for danger and having the mother happily walk beside the scene. This however doesn’t really make up for that “shocking” moment.
    • Another general work safety spot of the campaign features an old man riding a tractor is also unpleasant. For this spot the driver is unaware of the power lines above, with the hay that he's carrying touching the lines, causing the hay to catch fire and the power of his house to shut down. To make matters worse, the tractor suddenly explodes and gets caught up in flames, making it obvious the man got killed in the accident.
  • A similar ad was aired on Dutch TV in the early nineties; there was a PSA advising kids not to try and climb the fences surrounding the giant electrical transformers that power the countries. How did they do this? By showing a distressingly realistic and graphic portrayal of a young teenager electrocuting himself followed by his distraught brother kneeling down next to him and putting a hand on the transformer as the screen goes to black with a hideous zapping noise and the warning "Don't risk your life, don't climb the fences".
  • In the early eighties in the US there was a series of PSA's about electrocution that all featured eerie narration over the sound of ECG "blips". A series of advancing photo stills would show someone being Too Dumb to Live around power lines or similar electrical equipment: a guy on a ladder fixing his TV antenna, curious kids breaking into a transformer box, and here a careless crane operator. The others ended with a loud "BZZZT!" as the screen cut to black and the ECG would Flatline, as the narrator admonished, "Don't Put Your Life On The Line." They all ran during time-slots when kids were likely to be watching.
  • This UK ad about the dangers of keeping your medicines in reach of young children shows a group of little children upstairs eating medicine that wasn't kept locked away, unable to tell the difference between the medicine and sweets, while their mothers are talking downstairs. One comments how it is quiet up there and the ending shot has the medicines still on the table but the children are nowhere to be seen.
  • This 1973 PIF, a combination of anti-littering and general safety, is no more comfortable to watch as an adult. It depicts a boy running all across the beach, happy and carefree, but at the end, the camera pans down to a broken glass bottle as a scary voiceover says "The last place in the world to leave a bottle... is a beach." And just as the kid is almost about to step on the glass, the video freezes, but you can feel the sheer pain he'll most likely feel.
  • "Varokaa heikkoa jäätä", which loosely translates to "Beware of weak ice". Released in 1986, this Finnish PSA features weird animation, spooky music, and a scary grumbling bear in the end - traumatizing Finnish children for a few decades now.
  • This 1979 animated UK ad warns of the dangers of... tying bags to the handles of prams and pushchairs (or strollers, if you're American). Sound a tad ridiculous of a subject for a PIF? Try laughing after you've seen a baby topple several feet face-first into a glass shattering on the pavement, and heard its mother's horrific, electronically-distorted scream, which is played at the beginning and at the end (where it's lower-pitched and thus creepier), and the volume of which is cranked up to levels of Sensory Abuse. According to this, the uneven weight of the bags will cause the stroller to become unbalanced and at risk of falling over if the baby shakes it too much - prams have those shallow baskets underneath for a reason.
    Narrator: This is every mother's nightmare. You left your baby for just a moment. While you're gone, the baby starts to rock. The pram tips. Don't let the nightmare come true.
  • "What are your kids learning?" It's a PSA from The Learning Channel, where a boy watches a video online. It's never shown what's in the video, but there's a panting man and a bleating goat, and it's pretty obvious he's watching The kid runs off... and then comes back into the room with his pet poodle before shutting the door. The image then cuts out... but you can hear the poodle whimpering.
  • John Mackenzie's notorious Apaches from 1977, a 26-minute long public information film made to show the dangers of playing on farms, showed children dying in various horrible ways while playing on a farm.
    • A boy named Tom drowns slowly in a slurry pit.
    • A girl named Kim is run over by a tractor.
    • Another boy named Robert gets crushed under a metal gate...
    • But none of these scenes can compare with what is possibly the movie's scariest and most disturbing scene; a girl named Sharon unintentionally drinks some weed killer — probably loaded with ultra-deadly Paraquat — and goes home not feeling well. A few hours later, she wakes up in the middle of the night in excruciating pain, horrifically screaming and crying for her mother, while she slowly dies from poisoning. What really makes this scene especially disturbing is not just Sharon shrieking in agony, but also the fact that we are never actually shown what's happening to the poor girl, as all we see during that scene is a shot of the outside of her house as the lights in her mother's bedroom and then her bedroom turn on — and then the jarring silence of her heartbroken mother quietly removing things from her now-empty bedroom in the very next scene. It gets even worse when you consider that while the other kids died quickly and relatively painlessly, Sharon had to suffer for God only knows how many hours in the most intense pain one can imagine before she finally died, probably of multiple organ failure.
    • Danny's (the narrator) death is quite scary as well, as he helplessly plunges to his death in an out-of-control tractor off a high ledge. His screaming as he falls is absolutely bone-chilling — as is the following cut-away to his coffin being lowered into the ground at his funeral.
    • As is the final scene, where instead of cast and production credits, in plain writing over the near-silence of the wake after the funeral, it says:
      In the year before this film was made; Alan aged 15 years, was electrocuted on a farm. Anthony aged 10 years, suffocated in a grain pit. Brian aged 3 years, Mary aged 2 years, Philip aged 6 years, were killed by falling gates. Keith aged 15 years was killed in an explosion on a farm. Stephen aged 15 years was burned to death in a rick fire. Alan aged 15 years, Charlotte aged 4 years, Clive aged 5 years, David aged 13 years, John aged 5 years, Louise aged 9 years, Mark aged 4 years, Michael aged 8 years, Patrick aged 4 years, Paul aged 13 years, Penny aged 3 years, Peter aged 4 years, Richard aged 15 years, Sarah aged 2 years were all crushed to death by farm machinery.
  • After two children choked to death on Burger King's Poké Ball toys, this ad ran announcing a recall. It ran on stations that children would likely be watching, including reruns of Leave It to Beaver on TV Land. It's pretty chilling due to the minimalist tone and Creepy Monotone narrator talking about suffocations. Even worse, some versions of the ad were preceded by an extremely loud and hellish beeping sound guaranteed to scare the shit out of anyone watching.
  • There was a missing children's PSA from the mid-2000s. At the beginning of the commercial, we see a little girl explaining to us that "A stranger once offered me a ride home...", then the camera pans back quickly and the color fades as she is then talking from her "Missing" poster and says, "...and I haven't been seen in two years." We then see a little boy explaining to us, "A man once offered me money to help him look for his dog... and I said no." It is then that the picture of the little boy is freeze-framed into a photo in his family living room as he himself is walking outside to play catch with his father.
  • One advert about Internet safety features one of the most terrifying examples of Vocal Dissonance. It starts with the camera looking up at a ceiling, and a young boy's voice speaking. The camera slowly pans down to reveal a grown man speaking in a child's voice, looking right at you. The message is that people on the internet may not necessarily be who they say they are.
  • During the Super Bowl XLIX in 2015, Nationwide Insurance aired this ad. It starts off rather cute, with a child lamenting that he'll never do certain things until the kid says that he will never grow up because he died in an accident. Then it shows an overflowed bathtub, some spilled cleaning supplies, and even more horrific a flatscreen that's fallen on the floor with broken glass, implying a child had been crushed by it. Remember that this aired during the Super Bowl, where the ads were expected to be funny, or at the very least uplifting. People were upset, and made "Nationwide Insurance" a trending topic on Twitter, with many talking about how tasteless and horrible the ad was.
  • Watersafe Auckland did an advert that shows three women in bikinis getting ready to sunbathe on the beach. If you're too Distracted by the Sexy, you probably won't notice what's happening to the kid in the dinghy out on the water until it's too late.
  • An anti-violence PIF for German network SWR Fernsehen is either horrific or, as easportsbig899 calls it, a horror movie fan's wet dream. It depicts a bunch of graphic clips from horror movies and the like (such as The Shining and It), overdubbed with voices singing Brahms' Lullaby.
  • A similar ad from the same people as the above ad is more gruesome than this straight-up shows graphic death scenes from various action and horror movies with a child's voice counting them one by one like counting sheep to fall asleep. It ends with a tagline asking parents what their children count to fall asleep and reminding them to watch what they see on TV.
  • Another ad from the same network depicts a father taking his young son on a trip into a big city, filmed through a creepy fisheye lens view. During the spot the father shows his son such horrific sights, including a car accident, a man being assaulted, another shooting up in a public bathroom, a woman getting raped, a dead body wrapped in plastic... All of it set to an upbeat song from a 1950s German flick about how The World Is Just Awesome. The message at the end is that if you wouldn't show your kids this in real life, don't let them see it on TV.
    • There also existed another variant of the ad that replaces the track with Aphex Twin’s “Fingerbib”, which lessens the scariness of the PIF only by a small margin.
  • Yet another one from the SWR has a young girl asleep, but she is suffering nightmares as screams and other violent noises are heard. What started off as unsettling quickly becomes horrifying as she opens her eyes to reveal a static screen on each one.
    Tagline: Violence on TV always has a sequel.
  • In one advert, a man and a woman are in their kitchen cooking breakfast when they get into a playful Food Fight. She throws an egg at him and he dodges, causing the egg to smash against the sliding glass door. Mood Whiplash sets in when the wife suddenly freezes, staring in horror at the yolk running down the glass. A voiceover intones: "Child seatbelts. Forget them once, and you'll remember it forever." as the couple turn to look at an empty high chair in the corner.
  • This Public Information Film shows a woman what the world looks like from the perspective of her young son. What may resemble a puzzle, a jump rope or a roller coaster to a child is in reality an electrical outlet, the hanging cord of hot iron, and a flight of stairs, respectively. Not helping in easing the fear is the creepy Soundtrack Dissonance which sounds like warped lullaby/calliope music.
  • A 1993 UK PIF about child bath safety shows a mother placing her son Michael in a bathtub, before leaving to answer a phone call. While she's gone, Michael turns the handles of the faucet, filling up the bathtub to the point that he begins drowning. The mother notices the eerie silence in the bathroom and realizes what is happening, rushing in to save Michael in the nick of time.
  • "Know Before You Mow", an ad campaign targeting lawn mower safety around children, has four television adverts. They each depict children doing everyday things — including coloring, playing video games, swinging on a swing set, and sitting in a sandbox — as a lawnmower audibly plays in the background. Then, the children suddenly run off-screen, and you can hear the sound of the mower blades hitting something other than grass, before the ad cuts to black with the text "Every year almost 10,000 children are injured in mowing accidents. Always know where your kids are." The website also has disturbing stories told from the perspective of both children and parents about horrific lawnmower accidents.
  • This public service announcement from a foundation named Abbey's Hope features a young girl speaking to the audience and explaining how she's about to drown in a swimming pool surrounded by family and friends because no one is watching her and each of her parents think the other one is accountable for her. As she then tries to explain further, she's eventually overcome by her struggling and sinks underneath mid-sentence.
  • The television series Missing (not to be confused with the series of the same name starring Ashley Judd or with 1-800-Missing) assists in locating missing persons of all ages. The series also has child safety tips to keep them safe in many different situations, with the escalating danger involved in each one:
    • "Amusement park" involves a family out for a day of fun. While initially the mother just gives her two sons vague instructions on what to do, in a redo of what to do, she then tells them to synchronize their watches, meet up with the parents at the food court at lunchtime and always stay together.
    • "Department store" has a woman with her young son take her eyes off of him for a few seconds, only for him to vanish. She then asks a store employee for help who radios a coworker, and they lock the store down until he is found, which he is, just innocently wandering off.
    • "Directions" has a little girl being dropped off at home after school when a man pulls up asking for directions. After initially heading towards the car to assist, she then declines in helping the man, who drives off, in a situation that could have easily gone either way.
    • "Lost dog" has a man approaching two young boys ostensibly looking for his dog. After offering $20 to help in the search, the one boy agrees while his friend decides not to. The redo of the situation has both boys refusing and then saying that they'll get their fathers to help him, which scares the man off.
    • "Field trip" has a group of children on a field trip to a museum when a woman gets one of the young girls' attention by calling her by her name and walking off with her. The redone scenario has the young girl asking her teacher if she has to go away with the woman, which gets her and a security guard's attention and causes the woman to run off.
    • The last one, "Plane ticket", is probably the scariest scenario. It has a teenaged girl angry with her mother for not letting her use a plane ticket that an online friend mailed her for her birthday. After getting in contact with the friend's father, who assures the mother about the situation, the girl gets back in contact with her friend saying that her mother let her go... and the friend is really the man himself posing as her. Even worse, there's no indication that she ever realized whom she was talking to and didn't meet up with him.
  • There exists one extremely gory PSA, entitled Children are Too Young to Die, which aims to educate its audience against "Elevator Surfing", the act of standing on top of an elevator while it's operating. It shows a young boy who ventures on top of an elevator inside one of the New York City housing projects, and as it goes up, he doesn't realize a ladder is above him, and it chops his arm off. The child screams in agony as blood is splattered across the wall of the shaft. The film doesn't show the boy's arm being chopped off, but even worse, it shows the bloody aftermath of the firefighters carrying the boy off the lift, then the desperate rush to find his severed arm so it could be saved. It then goes on to show actual photos of children in elevator accidents, and all of this is just in the beginning of the video, which appears to be far tamer. According to the uploader, this film was also shown between 8 to 14-year-olds in Germany before being pulled from classrooms due to the nature of the film scaring children. Even worse is the ending, where it's revealed that 22 days after filming, a 12-year-old boy was found crushed to death in the same elevator shaft where the PSA was filmed.
  • South Africa's Parents For Responsible Viewing released three downright morbid ads in 2004 to remind parents to control what their kids watch. They feature the titular "Biggie Bear" doing seemingly child-friendly things as the PSA begins, only for each ad to take a dark and disturbing turn by the end, where Biggie proceeds to show his true colors and torture (and, in the first one, kill) the poor schmuck who runs into him. The third one is arguably the worst, as it shows him downright raping Miss Pussycat, the "friend" in question.
  • This unsettling 1970s pond safety ad from the UK shows what happens if your child falls in a pond. We see a little girl going outside with a balloon and jumping around and playing with the cat with happy music in the background. We then see her go to a pond and attempt to fill a watering can up, with the synth music turning from happy to dramatic. We then hear a splashing noise offscreen, and we cut to the unconscious (or dead) girl near the pond, implying that the girl has drowned. The music turns happy again as we're told what to do to prevent that from happening, such as covering the pond with a strong mesh, and draining the pond, and making a sandpit for the child to play in until he/she grows up. We're told not to expect children to keep away from water just because you told them to. The music turns dramatic again as we see the same clip of the little girl attempting to fill her watering can up, followed by a freeze-frame.
  • This British ad about preventing burns. We see a first-person shot of a father putting his cup of drink on the edge of the table and grabbing his newspaper. We then get a first-person shot of a child running over to grab a newspaper, but accidentally knocks over the mug, causing the drink to spill on the child's face. We're to look at it from their point of view as the father moves his mug to the middle of the table as the child successfully grabs the newspaper and walks away.
  • This chilling British ad which warns us to wear a helmet. We hear a child talk about how his brother didn't want to mess up his hair and thought his mates would laugh at him and reckoned he thought he was pretty cool. As he speaks, the camera pans over to the sad child crying in a dark corner beside a bike. The real kicker is the ending, as the child turns to stare at the camera and tell us that his brother is dead.
    Child: Didn't think it would happen to him, did it? But it did! And now he's dead!
  • This 2001 PIF from the Netherlands shows us several cleaning products cleverly disguised as candy and chocolate, all while the captions unveil to us their true nature. It's somewhat normal on paper, but its' execution is quite a bit unnerving due to the camerawork, ominous music, and creepy text, as well as the darkroom and the idea that children could easily mistake them for candy and get themselves hurt or killed.
    Tagline: If you can't tell the difference, how are your children supposed to?
  • This 1984 water safety ad from Britain shows a family going for a walk. However, the daughter and son decide to run while their father begs them to slow down. They then run on a bridge, only for the daughter to fall in the river. We then get to see the daughter gasping for breath and struggling to stay afloat. The father then attempts to save the daughter but fails as we both get to see them drowning. The mother then reaches out her hand and cries out in despair. We then get one last shot of the father and daughter struggling to swim, leaving their fate unknown.
  • This 1977 child safety ad from Britain about not letting your child in the front seat. We see a lonely man walking around a park with sad music playing in the background. While all this is happening, we hear some voice clips of a coroner talking about identifying the body of a dead 7-year-old girl, implying that said man was a father. We hear some voice clips of the daughter asking her dad if she can sit in the front seat, in which her father lets her, and some voice clips of a policeman talking about the damage and finding out that the father's daughter was in the front seat. The music then ends with a Last Note Nightmare as we see the man shedding a tear.
  • This Mexican 2004 ad features a rubber ducky in a full bathtub which turns to the side to reveal rather graphic burn marks as a child reveals how he and many others are victims to hot burns. The disturbing music doesn't help.
  • This one from 2014 in Australia shows a boy doing a cannonball in the pool. All is calm until we see the boy slipping over and banging his head on the edge, with the mother screaming to see if he's okay. She then tries to get into the pool, but there is a barrier blocking her way. The mother tries to break the barrier while she sees her child lying unconscious in the water, but it's no use, as she has to see her child die.
    Tagline: If you don't know first aid, you can't help.
  • This live advertisement in the United Kingdom from St John shows a history of popcorn, which cuts to a family getting ready to eat some popcorn. All is good until one of the girls eats the popcorn too fast and starts choking horrifically, with the happy music still playing, as the mother asks if she is alright, and gets increasingly more worried to the point where she starts crying and begs her husband to do something. The man gets a glass of water as the woman gets impatient and tells him to hurry up, and we also see that the kids are also crying and are traumatized because of the situation. We then see a nurse standing up from her seat outside the screen and tells the woman that she can help her. We then see the nurse running over to a door, which leads to the mother's room, with the music changing into a scary windy droning noise as the nurse enters the room and slaps the little girl on the back four times, bringing the girl back to life as we hear an unsettling gasping noise from the little girl, which could come off as a Jump Scare for those not expecting it. We then see the mother hugging the little girl, with the nurse telling the father that she is alright as we see him walking over to the little girl. The ad ends as we hear the crowd in the theatre clapping.
  • This one from the Indiana Department of Child Services starts as a home video made by a dad of his wife and baby asleep on the couch. They try to get the baby's attention... only to realize she's not breathing, as we hear the family panicking. It then tells you that you should absolutely never sleep with a baby, even for a minute.
    • Another PSA from the same people starts off as a home movie for a toddler's birthday party, only to take a turn for the worse as the toddler falls into the pool & begins to drown. As we cut to the tagline, we can still hear the cries of her mother trying to find her daughter.
  • Building Sites Bite features Ronald who is sent by his cousins to different building sites and is given the challenge to "Find his dog and get out without getting hurt." Needless to say, the poor lad stumbles upon his death in every site, being buried alive in a trench collapse, electrocuted by a frayed wire in a half-demolished house, breaking his skull on a concrete wall after falling off a pipe, crushed beneath a pile of bricks and drowns in an abandoned quarry. The moral of the story was that he simply should have declined to go or at least heeded all warning signs. The creepy part? When Ronald is electrocuted, they zoom in on his burned hand, then his pale body, dead on the floor of the building, eyes wide open. That and his cousins are unfazed by his deaths. In the end, it turns out that these deaths are all imagined by Ronald (hence his cousins not being fazed) and he ultimately decides to not go into the building sites.
  • This ad from the Netherlands shows a compilation of home-video clips of babies and young children being involved in small accidents, complete with a laugh track, goofy music, and wacky sound effects a la America's Funniest Home Videos. However, we're then told, via text, that, every day, parents watch their kids break bones, suffer serious injuries, and even die. While we're told this, more clips play, but the music and sound effects stop, being replaced by the sounds of the little kids crying. Eventually, we're told that parents must keep track of where their kids are. It's haunting in its execution.
    Tagline: Learn faster than they do.
  • Another ad from the Netherlands shows us a first person view of a baby and its mother. We see the baby's perspective as it cries from falling from walking, losing its teddy bear, and being awake. The message is straightforward: a baby's main form of communication is crying when something's wrong. However, things take a turn for the worst when the mother gives the baby a bath. When the mother turns around to get something, the baby moves enough end up sinking into the water. The baby tries to cry, but is unable to because it's drowning. We're then told, "A baby's natural alarm doesn't work underwater." We're then told that drowning kills infants more than any other accident. It's enough to make any parent keep a better eye out for their infants.
    Tagline: Be alert.
  • Anyone living in Chicago in 1989 may have seen a missing child alert that aired on WMAQ Channel 5. Unfortunately, while the station's intentions were good, the execution of the alert ended up as this. The ad only had minimal details: the missing girl's name, a phone number to call, a "Missing" banner in the upper left hand corner and worst of all a very grainy black and white picture that does not allow one to know her facial features, her ethnicity or even her age. Also of note, the alert aired in complete silence during the early morning and according to comments on the video in question, it remained onscreen for hours.


Fire Safety

Once you have seen these, you'll definitely remember to take every precaution to prevent a fire from breaking out, and make sure that everyone's prepared in case one does, lest everything you hold dear goes up in smoke.
    Fire Kills 
What the US Partnership To End Addiction is to drugs, UK Fire Kills is to fire safety.
  • There was a fire safety PIF in the UK a few years ago. The ad starts with a close-up on a man's face, emotionless and apparently dead. He then suddenly breaks down in tears as the camera zooms out to reveal him standing in a house that's been completely destroyed by fire, to the accompaniment of a disembodied voice (a small child saying "Goodnight, daddy.") and as his sobs echo, a voiceover says "A fire doesn't have to kill you to take your life". The implication is that his family died in the fire. See it here.
  • An even scarier film urged the public to plan how they would escape the house if a fire started, and anticipate potential dangers. It showed children trapped in a burning house screaming for their parents (because no one had taught them what to do in an emergency); an old woman screaming for help and banging on her door because she can't find her keys, with a shot of the empty street outside that makes it clear no one will save her in time, and a man who fails to escape from a fire when he trips over a bicycle lying in the hall. It was eventually removed from the air after complaints that it terrified children. View it here.
  • This 2012 example features a coroner narrating the (out-of-frame) autopsy of a child who died in a fire, intercut with home videos of the dead child. As if the dispassionate description of the effects of smoke inhalation weren't grim enough, the final line is "Parents survived everything."
  • This PIF about chip pan safety. A woman's voice-over provides information on what to do and what not to do in the events of a chip pan fire, such as turning off the stove and not moving the pan, however, the ad ends with a bit of a shock factor. For those who would rather not watch: After the audience is informed that they must not throw water over the fire (with a shot of someone doing exactly that, followed by the fire practically leaping for the ceiling in an instant) the camera pans to the right revealing the woman narrating the video watching the footage on a screen. She ends the video with a short reminder that "the effects can be devastating" with a close-up on her deformed face, showing that either due to ignorance or just a plain mistake, she hadn't followed those instructions.
  • This eerie smoke alarm PIF, which compares smoke inhalation to drowning.
  • Another creepy Fire Kills PIF depicted shots of funeral services and tombstones, featuring quotes from people who made excuses for not having a smoke alarm, all set to a very creepy rendition of "Down by the River to Pray". The ad ends with a close-up of a tombstone featuring a quote from a woman who said "My husband should've done it", then a quote from her husband who said "My landlord should've done it"... and a shot of the name of their 3-month-old baby. They were briefly pulled due to the unfortunate timing of premiering in September 2001.
  • Another one about smoke alarms shows a clock on a mantelpiece slowly melting from the heat, as the rumble of the fire can be heard in the background. And that's all there is to it.
  • Some of their radio ads aren't much better. The scariest of the bunch is perhaps "Silent Night". While a rather peaceful rendition of the titular Christmas song plays in the background, we hear the voice of a woman frantically calling 999 to report a fire in her home. A siren plays as firefighters are heard noting the smoke billowing out of the front door of the home and that there are four people trapped inside. A paramedic is also heard taking in one of the victims for severe smoke inhalation and possible brain damage. The ad ends with the now-hysteric woman screaming that her children are still inside the burning home (her daughter can even be heard weakly crying for her "Mama"). A horrific roar suddenly drowns her out, suggesting that the house collapsed and subsequently killed her children.
  • Another paranoia-inducing radio ad had a little girl narrating how she woke up in the middle of a house fire. She got separated from her mother and baby brother when the fire prevented them from escaping down the stairs. The girl's dad eventually saved her by taking her out of a window onto the roof, and she reflects that she wishes they'd planned for this before the fire, "then maybe we would all be alive."
  • The London Fire Brigade released this 1990 PIF warning the dangers of foam furniture catching fire. The woman in the PIF was smoking and carelessly lets her ash try to fall onto her foam chair as she walks out of the room while her cat looks worryingly at its owner, only for the chair to be quickly set ablaze and expelling cyanide gas. The chair then sports glowing red demonic eyes, and spews out cyanide gas out of its "mouth" at the cat and scaring it away, then proceeds to breathe streams of fire throughout the room until it was burned down along with everything else.
  • This 2004 ad starts off innocent enough, with the narrator mentioning that most people forget innocent things like Valentine's Day, illustrated by a family who seems to live normally... until the narrator mentions the smoke alarm batteries; cue a shot of the burnt house, as the poor father grieves over his family's death as the cheerful music playing abruptly stops. The downright brutal Mood Whiplash does a good job in getting to the point.
  • This 2004 fire safety ad about a doll pulls no punches. We are introduced to a doll called Matilda, who is afraid of the dark. We're told that her parents put a candle in her bedroom. The candle then starts melting and burns up the bedroom. We get to see Matilda burning to death. Sadly, this is where the story ends as we see her burnt bedroom, and her disembodied arm.
  • This 2004 ad which reminds us to not take the batteries out of our smoke alarm. We get introduced to a smoke alarm, in which a narrator tells us what it does and what it has, such as detecting the smallest traces of smoke, having an 85-decibel alarm, etc. We then pan up to a man's eerily lit bedroom filled with smoke. The narrator informs us that the man took the batteries out of his smoke alarm because it kept going off.
  • This 2000s ad which warns us not to put your cigarette on soft surfaces. We are introduced to a man called Brian, who is a man who always wanted to stop smoking, and so he did, as we see him drop a cigarette on his carpet while he sleeps.
  • This chilling 2000s ad which really gets its point across and also counts as a Tear Jerker. We start off by zooming into a picture of a house while we hear a somber version of Deck The Halls. We then see a Christmas tree flickering inside the house, then the camera pans over to a plug socket, which is also flickering and apparently blows up, causing it to smoke. We then cut to a couch with a cigarette on a black container, which then falls on the couch. We then cut to a room with a candle that is really close to the curtains. We then cut to zoom and pan of a family picture painting, which then transitions into an actual family, wrapped up in wrapping paper, looking sad while watching their house burn.
  • This one shows a man laughing maniacally while we see split-second clips of a kitchen in flames. It turns out that he is watching some funny shows on television, not realizing what is happening in the kitchen until he exits the living room.
  • This smoke alarm PSA has a person slowly placing down a handbag, a picture, a shoe, and a camera on a table, with the objects making a creepy echoing thump when they’re put down. The message "Value your stuff?" appears, and shortly after, all of the objects turn into ash with a loud swooshing sound, with the text "Value your life. Check your smoke alarm."
  • This PSA about chip pan fires has a woman noticing a chip pan fire. The text "DON’T" appears on a black screen and it shows a man swinging a flaming chip pan. The text "DON’T TRY" appear on a black screen again, and it shows the said man dropping the pan and igniting the floor around him. It then shows a woman filling a cup of water with a flaming pan in the background, then cutting to black with the text "DON’T TRY THIS". It then shows the woman pouring water on the flaming pan, which causes it to engulf the whole room in flames and the woman staggers backward. The text "DON’T TRY THIS AT HOME" appears on a black screen, and it shows the inside of a burnt house, with a partially burned drawing of a house, with the text and voiceover "GET OUT, STAY OUT, CALL 999". Creepy ambient music plays throughout the whole ad.
  • Another smoke alarm ad has the text "This is the warning you’ll get if you don’t fit a smoke alarm" over complete silence. Then it shows the tagline "Smoke. The silent killer.", still over complete silence. In fact, the whole commercial is completely silent.
  • This harrowing PSA features a living room where a Christmas tree catches on fire caused by a spark due to being too dry. The fire quickly grows and, within less than a minute, smoke engulfs the entire room. All of this is set to a (surprisingly creepy) rendition of Silent Night. It ends with text telling the viewer to turn out the Christmas lights at night. The impact is slightly deadend by the fact the footage was taken from a demonstration, and thus isn't real, but the visuals and music more than make up for that.
    Tagline: It only takes a minute.

  • This 1982 FDNY PSA about a real 1977 incident of a woman’s family burning to death in their own home. The commercial depicts two arms holding up a black and white photo of the woman when she was younger, as she recalls how the fire started due to her husband falling asleep in bed with a cigarette, killing her family and leaving her as the only survivor. This is followed by her saying "I guess you could say I was the lucky one..." while lowering the photograph to reveal a horribly scarred face - a final twist which terrified audiences.
  • Fire safety adverts seem to be creepy in general. These are good examples.
  • A terrifying PIF reminding people to shut their doors when there is a fire was even more unsettling. It shows a little girl going to bed, walking toward her door, while being chased by a giant tank that spits fire. A burst of ignited napalm from the tank's flamethrower almost hits the girl, but she closes the door, blocking it. The announcer concludes that if you close the door, "it will give you ten precious minutes to get out", before the flamethrower tank moves closer and the burning door falls down to reveal the terrified girl, as he continues, "leave it open, and it'll give you no time at all". The tagline Fire. Shut it out. fades in as another door slams shut. A variant of this ad has a slight difference in the script. Instead of the announcer saying "ten precious minutes", he says "valuable minutes".
  • There's a US variant, too, produced by the New York City Fire Department. It lives up to the general creepiness level that's apparently required of its type.
  • A haunting PIF on smoke alarms showed a girl tucking a doll in a dollhouse at night. An eerie-sounding narrator tells that they rely on you to wake them up when there's a fire as the dollhouse sets on fire. The music doesn't help.
  • A chilling 1979 PIF titled "Don't Leave Your Children Alone". A girl narrates how she and her brother Steven decorated the Christmas tree, and later, their parents were out at a party. She explains how she woke up and smelled smoke, hearing Steven crying (and we hear him do so as she narrates the story). She then says that Steven stopped crying, and concludes with "That was last Christmas". During the narration, the camera shows the Christmas tree, then the picture of the brother and sister together. Then, it moves through the hallway, up the staircase, and into the girl's bedroom, revealing her to be sleeping alone in the dark. A narrator then says "Fire can break out at any time. This Christmas, don't leave your children alone in the house" as the tagline "DON'T LEAVE YOUR CHILDREN ALONE" appears.
  • This UK PIF from 1974 called Searching, directed by John Krish. It shows someone looking around in their fire-destroyed house while a disembodied voiceover of the family screaming for each other can be heard. There is no mercy with this one.
  • George and Betty, a 90's PIF about the dangers of old electric blankets, is pretty terrifying. It features an elderly couple whose romantic night in doesn't quite go as planned, complete with a harrowing shot of their burnt-out bed at the end. It's made worse because the visuals and music are upbeat and light-hearted before the Wham Shot at the end, with no indication of what the sport is about, and the juxtaposition of the burned bed and the narrator's obvious amusement is very unsettling.
    Narrator: On George and Betty's night of romance, things got a bit... too hot to handle.
  • This New Zealand one advocating fire alarms. It's tame in content compared to many others on this site, but the narrator's voice alone is more than unsettling.
  • Northern Ireland Fire and Rescue Service ran a campaign with several ads filmed from the perspective of a firefighter in a burnt-out house, complete with the sound of heavy breathing from inside their mask. Each one would end with a chilling message scrawled on the wall in soot: "YOU FORGOT THE BATTERY, DADDY" or "YOU SAID YOUD BE TWO MINUTES". The worst of the bunch depicted a child's handprints in soot where they had tried to reach the door, ending in a jumble of prints and the words "I COULDN'T FIND THE WAY OUT."
    • An even scarier version of the commercials was based around dangers in the summer (crop fires, barbecues, etc) and would show the scene of an accident with a message left nearby. In one, a child's football is floating down a river while his mother frantically screams for him out of shot, and the words "MOMMY THOUGHT I WAS SAFE HERE" appear on a bridge piling.
  • The late 1970s brought a PSA depicting the dangers of using space heaters too close to flammable items, including curtains. In it, an elderly couple is sitting in the living room, watching TV, when the woman notices that the curtains are being blown about by the space heater's fan and are getting past the safety guard and too close to the heated coils... and that a fire is likely to happen if he doesn't move the heater now. The man gets up to move the heater, but the action stops a split second before he reaches it. No conclusion is given, leaving the viewer to come to their own conclusions.
  • The Scottish Office brought us this beautiful PIF showing a nightmare scenario in which an entire family burns to death. All we see is flames engulfing a family photograph. The man then wakes up from the horrible nightmare, having to live with the guilt of losing his family in a fire as he clutches the photograph.
  • The Netherlands has a series of fire safety ads in which an invisible narrator visits random people, asking them to participate in a test to see how quickly they could get out of their house in a hypothetical fire. They inevitably screw up.
    • This woman manages to get out of the house but forgets to rescue her child.
    • This man goes back to get his photo albums and runs out of time.
    • This family fails to get down the stairs in time.
    • Most unsettlingly of all, this woman doesn't even get a chance to try escaping because she doesn't have a working smoke alarm.
  • This ad about smoke alarms features an adorable little boy playing in the burned-out remains of a house and then making the people and especially parents watching the ad swear to promise on their child's life to test their smoke alarms, only for him to then ask a few seconds later, "You did promise, didn't you?" We then see him holding an alarm clock and looking at it sadly as we then see that dried blood has now formed underneath his nose, and he says, "'Cause you can't turn back time." only for him to last be seen in what was once his bedroom and walk off as a ghost...
  • This ad, courtesy of Tyne and Wear Fire and Rescue, has a creepy-looking man with a head that looks to be charred black and glowing orange with flames sprouting up at random. He looks at the camera and addresses the viewer in a soft, yet creepy, voice.
    "I love people. I love to be around them, see them smile, see the laughing faces of their young. And children in turn are drawn to this flickering hypnosis, to reach out as I do in fateful embrace. My name is fire. Be careful when you're near me... I can't help myself."
  • This ad begins with a home video from Christmastime of a little girl receiving a gift from her mother and them embracing, and the video are rewound again and again as we then see a close-up of the mother's saddened and tear-streaked face. Soon the father comes in the room and takes the remote from her to turn the television off as she breaks down in his arms over their daughter, who died from smoke inhalation. The announcer says that smoke inhalation can kill a child in less than a minute, letting us know that it can happen that fast and to be sure to have a working smoke alarm/detector.
  • This haunting PSA from the American Red Cross shows a girl named Stacy sleeping in bed while smoke fills her room. A smoke alarm sounds in the distance, and shortly after, the alarm presumably in her bedroom sounds — which alerts the girl's mother offscreen. The mother rushes to her daughter's bedroom and wakes her, and the two escape the house while text onscreen reads, "Without the sound of a smoke alarm, she may never wake up. The American Red Cross has installed more than one million free smoke alarms. Help us install millions more." The PSA was created for the Red Cross's "Sound the Alarm, Save a Life" campaign.
  • This 1990 ad shows a man having a nightmare while a witch-like voice starts talking. In the nightmare, he finds out that a plug socket is smoking, and pulls the plug out immediately. The voice calls him a spoilsport. He then finds out that his daughter is trying to grab a matchbox, followed by the voice encouraging her to grab them until the father successfully puts them out of reach. He then finds out that the oven got turned up too high, and successfully turns the oven down. He then spots a heater which is close to a curtain, which starts up a massive fire, followed by the voice laughing maniacally. Eventually, he wakes up from his nightmare to smoke a cigarette in bed, only for the voice to come back, saying "Uh-oh!" and giggling menacingly, with one final creepy synth pound. The visuals in this ad are very trippy, and the music doesn't help either. It was later remade in 2002 in widescreen format.
  • This horrifying 2002 ad from the New Zealand Fire Service., which reminds us to never underestimate the speed of fire. And boy does it get to the point; it shows a mother smoking with her son playing, and they both leave, the former foolishly leaves her burning cigarettes on the couch, while a cold female narrator asks to keep watching. It takes less than 3 minutes for the room-and eventually the house- to go up in flames, all while both mother and son yell for each other. What's worse is that we never find out whether they survived or not. The narrator's tone at the end all but clarifies how serious this is:
    Narrator: "What you just witnessed took just under 3 minutes. Never ever underestimate the speed of fire. Get out, call the fire service, and for God's sake/whatever you do, stay out."
  • This eerie 1996 ad from the United Kingdom shows moths flying around a candle with disembodied voices in the background and eerie music. Suddenly, one of the moths touches the fire and catches on fire, and falls down to the ground while a child is screaming in the background. We then get an unsettling shot of the burnt moth on the ground, which transitions to a match, also on the ground.
    Narrator: Do you know where every match is in your house? They probably do.
  • This scary 1988 ad from the UK, which tells us to get the fire brigade out. We start off with a man entering a room to find out that his armchair is in flames. He tries to put it out with a pillow, while we see a flash frame of what would happen if you tried to tackle a fire. He then goes to fill up a bucket with water, all while we see flash frames of a crying child, a person coughing, and a man crying. The water finally fills up and the man hears a weird hissing noise. The real kicker is the ending, which has a man bellowing at us to "Get out, get the fire brigade out and stay out!".
  • This 1990s ad from the United Kingdom from the London Fire Brigade, which reminds us to get a smoke alarm. We see a woman sleeping in bed while we get told that she is actually dying because there is a fire in the house and the smoke is already in her lungs and is killing her while she sleeps. Her only chance is her husband, who is sleeping on an armchair and is also dying because of the same reason. His only hope is Max, who is a dog lying down on his bed and is also dying guessed it....the same reason.
  • This Scottish 1987 ad, which warns us that fire kills. We simply see a Christmas tree burning in flames in a dark living room while an announcer says that a few seconds is all it takes to turn a party into a nightmare. We then hear an unsettling scream, which is played two times. The real kicker is the ending, as the announcer bellows in a haunting echo "FIRE....KILLS!"
  • This 1985 British ad which tells us that that last cigarette could be our last. We see a woman smoking a cigarette in a room where a firing squad is while we hear the firing squad shout. We then transition to the same woman dozing off in her armchair and dropping her cigarette. We then see a photo of her burning as we hear the firing squad shout "Ready......take aim ......FIRE!"
  • This 1986 British ad begins with an old couple leaving a room and entering the hallway. We then see bits of a fireplace drop down on the floor near a cable, causing the cable to sparkle like a timebomb, followed by dramatic music. The trail of sparks travels near some plug sockets burning a curtain, a cigarette tray with a cigarette falling off the tray. The sparks then travel up the stairs and we get a shot of outside the house while Psycho Strings play. The house suddenly blows up in flames. The creepy music and the fact it is shot at night don't help.
  • This British 1994 ad which warns us about clothing fires. We start off with a woman moving her pot to the top right of the stove, only to accidentally set her sleeve on fire. We then see an old man trying to grab his clock from the mantelpiece, only to catch the bottom of his shirt on fire. We then see a man sleeping with a cigarette on his lap, only for the cigarette to start burning on his lap. The way this ad is eerily lit and that cold voiceover, in the end, is quite chilling.
  • Remember the Bradford City stadium fire? This one from the Netherlands uses a split screen, with one side depicting a cigarette slowly burning down in an ashtray while the other shows real footage of the fire that claimed 56 lives (which was also started by a cigarette), including agonized screaming, the fire growing bigger and bigger, and the crowd desperately trying to flee — all while a running timer informs the viewer that both scenes are taking place over the exact same span of time. The point of the ad is that the speed at which a fire spreads is unpredictable, so it's important to be prepared (specifically by having working smoke detectors) because it could be either of those two extremes or anything in between.
  • This animated British public information film from 1984 begins with two people offscreen talking about what they are going to do. We then see a lady entering a room and telling her cat that is cold outside. She then puts some trousers on a stool and puts them next to her heater. Dramatic music starts playing as the heater reveals its red demonic eyes looking at the trousers, ready to do some damage. We then see a man putting a newspaper on his lap, while his heater also reveals its eyes. We then see a woman hanging a shirt up near a heater, which also reveals its eyes and sets it to flames. The man's newspaper drops while his heater begins to burn his newspaper. We then see the woman's heater who hanged up her trousers, which not only burns her trousers but the whole room. The ad ends with all three heaters on a white screen roaring at the audience.
  • This one from New Zealand shows a girl sleeping while a fire is starting, all while we hear her father in her dreams begging her to get up and get out in a scary Poltergeist-like effect. The girl eventually wakes up and runs out of the house in the nick of time. Cue to the morning, where we see the dad put up a smoke alarm, followed by the girl whining.
    • Another version has a man sitting on his couch playfully throwing a piece of popcorn at his flatmate's face to try and wake him up. He then gets increasingly more worried as he tries to get him to wake up, with the same Poltergeist-like effect as before, with his flatmate finally waking up and escaping the house. The ad ends with the flatmate playing video games and complaining about the smoke alarm beeping.
  • "Don't Give Fire A Home" was this ad's tagline, as this grim PSA shows a reversed footage of a heartbroken couple breaking down over the implied loss of their son who apparently died in a house fire while barely escaping with their lives as firefighters put out the fire. The ad reveals that the whole mess was caused by the lady leaving her washing machine on before tucking the boy in bed.
  • This 1993 PSA from Energizer advising viewers to replace the batteries in their smoke detectors when they change the time on their clocks takes place inside a house at night as said house suddenly catches fire, surrounding a smoke detector with a dead battery in it. During this time, text appears onscreen saying "Nearly one third of all smoke detectors have dead batteries, so if your home catches on fire, this might be the only sound you hear." While no humans are seen in this scene, it is implied that they are in the room behind the door that the smoke detector with the dead battery is above. As the flames engulf the smoke detector, the screen fades to black and the announcer reminds the viewers "This weekend when you change your clocks, change your batteries. This message is brought to you by Energizer."


Firework Safety

As fun to watch as fireworks are, keep in mind they're essentially colored explosions. Things are fine when they're set off high in the sky away from people, so let's make sure to follow proper guidelines to keep it that way. If not... well, you won't have to imagine what could happen. Even now, centuries after fireworks were first made popular, some people still don’t get the memo that you shouldn’t be stupid when it comes to things that can explode, hence why there’s quite an abundance of PSAs on this subject.
    Firework Safety 
  • One PIF takes us down darkened hospital corridors as ominous music plays and the agonized screams of injured children can be heard. We see doctors, nurses, and surgeons going about their work. We're also given statistics about how many people were injured by fireworks in the previous year, including the wince-inducing fact that "295 suffered damage to the eyes". It ends with doctors rushing into an operating theatre, but we're not shown what grisly sight awaits them behind the doors. We're told, "Visit a casualty department on November 5th and you'll wish you'd been blinded too." It's little wonder that PIF reviewer Peachy considers this to be the scariest PIF she has ever reviewed. An alternate version of this PIF has slightly different text throughout it, with the final message being "Visit a casualty department on November 5th. It's not a pretty sight." This version is arguably worse since we actually get to see what's happening at the operating theatre before one of the surgeons blocks the camera with his hand.
  • Another PIF tried to drive home the message of the damage that fireworks can do by showing us the gruesome image of a child's horrifically scarred hand with two fingers missing. Watch it at your peril. This one apparently got a U rating.
  • The Netherlands aired a number of firework safety campaigns which show someone lighting fireworks and listing everything the person did right, but they've made a fatal "mistake": "What are you doing wrong? You have five seconds." The outcome is always terrifying: one has a firework land in the back of a guy's hoodie and explode (the mistake was wearing a hood); another involves a bottle rocket tipping over and flying straight towards a girl (the mistake was not weighing down the bottle sufficiently); and the last one (and possibly the worst) involves a child getting his fingers blown off because he tried to re-light an unexploded firework, meaning he didn't have as long as the voiceover said he did — in fact, the explosion happened before the voiceover finished his sentence. Compared to the other two which fade to black before we get to see what happens to the victims, this one actually shows the gruesome aftermath of the accident in all its horrific glory.
  • Also from the Dutch: the "Je bent een rund als je met vuurwerk stunt" campaign from SIREnote  (which translates in English to "Only jerks mess with fireworks" or "You're an ass (literally, an "ox") if you mess with fireworks.").
    • One ad, released in 1995, shows a pair of hands in front of a red background counting down to the new year from ten. With each number, the hands become increasingly mangled (with fingers severed or completely blown off). The real kicker is when the countdown reaches one -— an explosion takes place, and we see that the victim's hands have been blasted down to wrists. The jovial soundtrack of people cheering and shouting "Happy New Year!" in the background doesn't help much, either. The impact is lessened slightly if you recall the audio of people counting down from The Poseidon Adventure.
    • The hands on the red background appear in another ad, this time using sign language to recount what happens when someone is injured in a firework accident. It becomes all the more horrifying if you do understand sign language, as the mangled hands cause some of the sentences to lose letters. Also unnerving is the ringing sound that begins when hearing loss is mentioned and continues towards the end, as it was complete silence until then.
      "4% of all fireworks victims suffer from loss of hearing, approximately 58% receive serious injuri[e]s to the han[d]s, and i[n] 2% of the cas[e]s, a co[m]binatio[n] [o]f both. So j[u]st in case th[e] mes[s]age wasn'[t] clea[r]: Only jerks mess with fireworks."
    • In another ad, a pair of hands display shadow puppets of various animals (including a dog, bird, and swan) as whimsical, happy music plays in the background. But when the last animal shown is a "rund" (ox in Dutch), the music suddenly takes a sinister twist as it's revealed that one of the puppeteer's hands is completely blown off while the other hand has a missing pinkie, splayed out to imitate an explosion.
    • This entry in the series employs some disturbing imagery like repeated shots of a man's face and monstrous-looking silhouette, along with extreme close-ups of his eye before showing the victim's disfigured hand at the end of the ad. Did we mention that a Howie scream can be heard at one point of the ad?
    • Another presents us with victims of fireworks accidents in the hospital — one with a blown-out eye and another with a mangled hand — with the accompaniment of tense music, ominous shots of surgical equipment, and a horrifying distorted scream. As the tagline is displayed at the end, the unsettling sound of a heart rate monitor plays over the image of an empty operating table, with the surgical tools at the ready on a table nearby.
      Narrator: It's New Year's Eve. We are ready. How about you?
    • One ad begins normally, showing a person dressed as a chicken advertising a chicken shop while being harassed. After failing to successfully advertise the shop, he heads towards a dark alley. He takes out his chicken head to reveal that he was disfigured in the face, implying that he was involved in a fireworks accident and that the chicken job was probably the only job he could get.
  • This ad from the Philippine Department of Health warns people of the injuries and dangers brought about by fireworks. The scary part is the victims' bloody injuries. Watch it at your own risk.
  • Another terrifying Dutch fireworks PIF showed a house party where the CD player suddenly breaks down, so the host goes to fix it - causing a huge explosion that blows him across the room in graphic slo-mo and destroys the house, apparently killing everyone at the party. The message was that you shouldn't try to "repair" a faulty firework once it's been lit.
  • The infamous rare 1976 Parents PIF, with its sudden shots of a burnt kid screaming in agony, and later his bandaged face as he's being taken to an ambulance, was considered so graphic that it was pulled off the air and remained lost for decades.
  • This British 1970s ad which warns us not to pick up a used sparkler. We start off with a family getting the sparklers ready, then giving them to each of her children, including her young daughter, then lighting the sparklers. We’re then get told that even a sparkler can be dangerous if you don't take care and that a sparkler stays hot, even when it's out. While the announcer is talking, we see the little girl playing with the sparkler happily, before dropping it on the ground where the light goes out. We then see her attempting to pick up the extinguished sparkler and let out a jarring squeal. We then see the aftermath of the girl staring at the camera with most of her hand bandaged up.
  • This British ad from the late 1980s warns us not to throw fireworks. We see someone light up a firework while we also see a dummy. We zoom in on the dummy, which also has flash frames of real-life people, accompanied by dramatic synth chords going up every time. The firework eventually blows up, which then shows an unsettling closeup of the dummy's burnt eye. We then hear a child shout out "DON'T BE A DUMMY! DON'T THROW FIREWORKS!".

Gun Safety

It goes without saying that guns can easily kill, hence why there's a protocol for Gun Safety. If one is not kept in responsible hands, they could very well end up killing the wrong person.
    Gun Safety 
  • A campaign about firearm responsibility, produced by the Ad Council and the National Crime Prevention Council (NCPC) in 2000, featured the narration of a child recounting how he or she discovered a gun and accidentally killed their sibling. Each story was accompanied by crude, childish drawings displaying what happened, and ended with the text "An unlocked gun could be the death of your family. Please lock up your gun." Billboard and radio versions were also made for each of the ads in the series.
  • There was a PSA in the early/mid-nineties about keeping your guns away from children. It showed a young boy and his two friends, playing some sort of cops-and-robbers game with squirt guns. The boy runs through the kitchen and hides upstairs as his mom tells him and his friends to play quieter. He hides under a bed in his mother's room, and his friends go into his mother's bathroom to find him. Then the kid pulls out a real gun that was hidden under the bed, aims at his friends, and we cut to his mother and baby sister in the kitchen, startled (and in Mom's case, horrified) by a sudden gunshot. And then as the narrator speaks, we realize it's a little too quiet in the house now.
    "You think your kids can't get to your guns? Think again."
  • This 2014 firearm-safety PSA, aimed at parents, does a really good job, literally subverting Chekhov's Gun by showing it at the end when we never even suspected it was there, then having the kid play with the gun for a little while before the horrible inevitable happens while his oblivious father keeps mowing the front lawn outside.
  • Some cities and companies have made PSAs about surviving an Active Shooter Event:
  • There was once a grisly Scottish PIF about airgun safety, with the message that "an airgun is not a toy." It features shots of a doll being shot by an airgun and a horrible lingering shot of the resulting mess. Even worse, the whole thing is accompanied by a tinkly music box tune.
  • This anti-firearms ad involving Alice in Wonderland has Alice chasing after the White Rabbit and ending up in the room with the drink me potion. Instead of drinking the potion just like she did in the story, she instead walks over to a cupboard where she finds a gun and ends up accidentally killing herself.
    • There’s another one where a boy fatally shoots Peter Pan. Now he’ll definitely never grow up...
  • The Sandy Hook Promise has made several terrifying PSAs regarding school shootings. Justified in that the organization was founded by families of the Sandy Hook shooting victims:
  • Two ads by the Society for Threatened Peoples featured realistic skeletons arranged into the shapes of an AK-47 rifle and a hand grenade, with the words "Every 43 seconds, someone dies from gun violence".
  • SWR has this PIF that poses as a shooting video game. Except for the place the game takes place is Columbine High School, complete with what appears to be actual footage of the attacks.
  • An ad for the Half Staff Project has a video of a 4th of July show with people cheering and applauding. Suddenly the bangs become louder, more frequent, and more different, as the crowd and the cameraman realize that those bangs are actually gunshots, and run away screaming as the video cuts to black. It ends with the gunfire drowning out the fireworks as you can hear the crowd screaming, with the message being that over 40,000 Americans die from gun violence every year, with the biggest spike being the 4th of July.
  • This one from Mothers Against Guns in 2004 in Britain conceived by grieving mums willing to get replica toy guns banned due to the fact that some people were modifying them into actual weapons to get around the country's gun laws. It begins with a group of kids getting ready to play some sort of shooting game. We then see the kids hide. Suddenly, one of the boys shoots someone, causing the person to collapse, all while we see a little boy getting more nervous each time. We then see a little girl approaching the boy, causing the little boy to attempt to shoo her away, but fails as the little girl just stands there. We then see a boy shoot the kid in the head as blood gushes out of the little boy's head, all while the girl just stands there, looking all careless. We then hear a female narrator tell us that replica guns are being converted into real guns and that they are easily available and require no license. The narrator then says that they are toys that kill, while we see rather unnerving shots of dead kids lying on the grass.
  • One gun safety PSA in the form of an 8-year-old's unboxing video. The kid "unboxes" a gun and some bullets that he finds in his parent's bedroom, loads the gun on camera, and is implied to have accidentally shot himself at the end. The PSA emphasizes the need to lock guns by mentioning that 8 kids are shot by unlocked or misused guns every day.

Transport Safety (Drink Driving, Speeding, Public Transport, etc.)

It really is no wonder why this is the largest section on this page. Vehicles, be they cars, buses, or trains, are many times faster than the average human being, and several times more massive, so it stands to reason that there are a lot of ways people could get maimed, killed, or worse should they misuse these things. These ads have been made to urge people to take great care whether you're the driver, a passenger, or a pedestrian. As you'll find out, the rules of the road are in place for a good reason.
    Drinking and Driving Wrecks Lives 
Safety on the Move's Drinking and Driving Wrecks Lives campaign has brought us several spectacularly depressing and nightmarish PIFs, which can be seen in a collection here, if you desire. Some of their scarier efforts among the series include:
  • One of their more well-known ads, titled "Eyes", is horrifying, to say the least. For those who would rather not watch, the ad begins with a close-up of the face of a young woman, while paramedics attempt to revive her and the driver of the vehicle is being questioned about the accident. Notice that the woman has two different-sized pupils and is attached to a breathing device. The woman is eventually declared to be in an asystolic state (meaning that her heart has stopped), and the driver is taken away. It was considered to be too graphic to be shown before the 9:00 pm watershed. This PIF was later reused by "THINK!" 22 years later as a part of 50 years campaign against drink driving, alongside "Kathy Can't Sleep".
  • "Kathy Can't Sleep" is a prime example of how even the simplest of concepts can be made into something truly harrowing. It features a little girl named Kathy crying about an incident at school and being unable to sleep due to nightmares. In the background, we hear the voice of her hysterically angry mother crying and yelling at her husband for driving drunk ("HOW CAN SHE FORGET ABOUT IT?! She can't even sleep! I don't know what to tell her!"), resulting in the violent death of a young boy from Kathy's school. As the girl breaks down further, we can hear the mother screaming "And now, everything's screwed up! Isn't it?! LOOK AT ME!", implying both that Kathy herself is very aware of the situation, as well as her father's guilt for causing the boy's death as the scene fades out.
  • "In the Summertime" has the eponymous song by Mungo Jerry playing in the background as a group of friends are depicted drinking at a pub's beer garden. A car is then seen departing the garden, and one of the pub-goers react in shock; the music then slows to a crawl and fades away to dead silence as it's shown that the car had run off the road and crashed into a tree, killing the driver and his wife.
  • "Christmas Pudding". A woman is eating dinner with her family on Christmas when she is interrupted by a telephone call. She is informed that her boyfriend — who was drinking at another party — has just died in a crash. The camera cuts to the burning pudding on the dinner table, which fades into the wreckage of the boyfriend's burning car.
  • "One More, Dave" begins by showing a woman blending up a Christmas dinner as we hear a group of friends pressuring their friend Dave into drinking. It's then revealed that the woman was liquidating food for Dave, who has now become a quadriplegic from a drink driving accident and can't feed himself.
  • "Mark" presents us with the absolutely bone-chilling visuals of a man's ghostly, rotoscoped face amongst a pitch-black background, who talks about his friend Mark, referring to him as "a great bloke". Then, accompanied by increasingly creepy and distressing animation, he explains how Mark caused a drunk driving accident on Christmas, which killed two parents and left their children as orphans. The ad ends with the man's face saying "Oh yeah... a great bloke", before vanishing in a cloud of vapor.
  • Casualty shows a man, who was injured in a driving accident, attempting to walk again. The grunts and the furious breathing just make it all worse.
  • This one shows a first-person view of a drink-driving victim, who was drifting in and out of consciousness in a hospital bed with his mate (the driver) pleading innocence and asking how he is whilst medics are trying to treat his injuries. The ad ends with one of the boys asking the victim if they are still mates.
  • Children's Story shows a class of children in a school during register call. The camera is shown moving from row to row of children who share their thoughts about the death of a classmate who died in a drink-driving accident. The camera stopped on a close friend of the deceased and the now-empty chair next to it. The echo effect and the eerily lit classroom can be a bit unsettling.
  • Real Lives shows a newspaper report telling us that a 19-year-old has been killed by a drunk driver, then we see people at his funeral. We then see an old couple sorting some clothes out until they stop and stare at a 12-year-old boy looking all sad, who was the victim's brother.
  • Mother's Story has a mother explaining how due to her daughter being seriously injured by a drink driver, she is likely to be institutionalized for the rest of her life. The PSA ends with the mother sitting down beside her daughter's bed.
    Mother: They say my Jenny will never come out, but I got to believe she might one day.
  • This one shows a first-person perspective of a drunk driver getting taken to the police station because he killed a girl. We also get to see a closeup of someone injecting a needle into the man's arm, getting his blood sample taken, which can be unsettling to those who don't like needles.
  • Fireman's Story shows a fireman sitting down while telling a story about a drunk driving accident. He mentions that a woman and baby got killed by a drunk driver. After he says that, he then begins raging as he tells us what really bothers him, which is the fact that the drunk driver kept saying it wasn't his fault.
  • In "Mirror", we zoom in slowly on a young woman putting on makeup in front of a vanity mirror while she talks about an accident she and her boyfriend got into. She knew he'd been drinking when she rode with him but thought they were safe because "he'd only had a couple." She happily informs us they're still together, "though sometimes I think he's only with me because he feels guilty." As she looks towards the camera, we see she's using the makeup to cover scars from the accident, and she suggests that she only stays because she's scared she won't get anyone else.

The UK advertising campaign 'THINK!', which deals with road safety, has always had a few Scare 'Em Straight moments:
  • One of their first campaigns was a series of anti-drunk driving ads played every holiday season for around two years, featuring much-loved Christmas songs playing over live police camera footage of paramedics and firefighters at the scene of serious and fatal drunk driving accidents. The songs don't do much to ease the horror. Here are some of the ads in question. Viewer discretion is advised: "Silent Night", "I Wish It Could Be Christmas Every Day", and "Jingle Bells".
  • One horrifying PIF from the Think! campaign begins with a man's face horribly disfigured and unnaturally smashed in like the aftermath of a car itself being in a severe accident. A woman's voiceover says, in an effort to push the issue of wearing a seatbelt and slowing down, that while a car is built to sustain critical damage in an accident, the human face is not. Fortunately, as the ad goes on, the face gradually returns to a normal state, but the sound of car crashes in reverse plays in the background.
  • One of their adverts released in 2009 about drug driving features a car full of youths with their eyes digitally enlarged to show that they are visibly under drug influence, causing the police to pull them over. The girl's huge, blank eyes as she stares out of the window are particularly creepy.
  • Another features a man going about his daily routine whilst being followed by the lifeless body of a boy he killed when he was speeding, affectionately nicknamed "Dead Ginger". The message: "Kill your speed or live with it." Watch and be horrified.
  • One of their most memorable ones, simply called "Don't drive tired", shows a man driving at night with his family, except that he's basically asleep. The narrator then mentions that he will die in his sleep tonight, with his family by his side. Following right after is a shot of the car crashing and getting completely flipped over. What makes it all extra creepy is how the car is still running with the wheels spinning at top speed despite being upside down, implying that the man's foot is still on the pedal even though he's dead.
  • There is also a very creepy anti-speaking-on-the-phone-when-driving ad, in which a man is calmly talking to his wife through a mobile phone. They talk for about 30 seconds before you hear a thump, and the man jerks forward and just lays there (presumably dead) with a bleeding nose as his distraught wife repeatedly calls his name while crying. Watch it here.
  • In one ad, three men in a pub ask each other if they'd like another drink. The three men sit at a table with a pint each and spot a woman standing at the bar. She winks at them, then suddenly looks shocked as a loud, screeching car is heard as the woman suddenly flies towards the table, violently crashing into it. The men then peer over the table to see the woman lying, bloody on the floor, surrounded by broken glass.
  • Another ad showed a very realistic-looking slow-motion collision with a child, whilst the narrator coldly counts the distance that the speeding car travels before it stops.
  • "Lucky", a terrifying anti-speeding PIF, opens with a dead girl lying by the side of the road, with her voice informing us that "If you hit me at 40 miles an hour, there's around an 80% chance I'll die." Then her injuries begin to heal, complete with a Sickening "Crunch!" as her wrists and forearms snap back into place. She slides back into the middle of the road and gasps as she wakes up, demonstrating that "If you hit me at 30, there's around an 80% chance I'll live." An equally terrifying print ad was also made, it provides the page image.
  • In another, a man is shown without a seatbelt and he crashes into another car. Then the camera goes X-ray and a narrator, a very monotone, creepy, middle-aged lady's voice, explains how the airbag saved him from going through the window, but then in extreme detail goes into how his ribs break, his lungs get punctured and his heart suffers physical trauma, as the organs go through this on later afternoon TV before 6.
  • This anti-drink-driving ad, titled "#PubLooShocker", is essentially footage of an elaborate practical joke on pubgoers, centered around Jump Scares. The sight of a bloodied mannequin smashing through a mirror might make you want to keep away from mirrors for a while, or you might find the people's reactions to be utterly hilarious. Or both. You decide.
  • An anti-speeding "online simulator" radio advert went along these lines:
    Sound of tires squealing, a crash, then silence.
    Young child: "Hit me at 40mph, and there's an 80% chance I'll die. Hit me at 30mph, and there's an 80% chance I'll live."
    Sound of tires squealing, a crash, silence... then a child begins to cry loudly.
  • A cinema ad showed only in London has a motorcyclist crashing into thin air. It then shows the driver before the accident, just about to turn at an intersection, with the motorcyclist appearing out of thin air, with the horrible visual of the motorcyclist crashing with the car, his body slamming against the vehicle. Horrified people look onwards as the ad shows the motorcyclist falling to the ground. Following that, it shows the motorbiker’s face, with his lifeless eyes looking straight at the camera. The ad ends with horrified people checking up on the motorcyclist, and the driver looking on in guilt.
  • This horrifying PSA has a girl going outside and then crossing the street, only to be run over a car, with her shattering like glass as a Drone of Dread plays. It then shows pictures of her shattering like glass, her belongings at school being shattered like glass, her name at a school plaque vanishing into thin air, and her sports shirt shattering like glass. It then shows Olympic footage of her just about to start a 100m dash, only to be shattered like glass. The text "Don’t die before you’ve lived" appears on the screen.
  • This drunk driving PSA has a drunk driver driving very close to a girl on a bicycle. Haunting music plays as the text shows up on the screen showing a drink driver’s excuses (Only had a couple, won’t get stopped, feel fine to drive, etc.). The drunk driver passes the girl, and then the ad shows a car coming towards the driver. The screen quickly fades to black, followed by the sound of a car crash, while the tagline appears.
  • The replacement for the previous and tamer Hedgehogs campaign, Tales of the Road, was infamous for following the same Scare 'Em Straight approach that the main 'THINK!' PSAs do, It does not help that it was shown on kids channels, where it gave many children nightmares and scarred them for life.

    Transport for London (TfL) 
With London being as large a city as it is, with an equally large transport system, Transport for London has made its fair share of safety campains through the years; its ads have strayed into Nightmare Fuel territory on several occasions.
  • In 2009, TfL began running a successful campaign titled "Don't let your friendship die on the road", encouraging young people to look out for each other on London roads. Three rather disturbing print ads were produced, and here are two of them. It'll take you a moment to realize what's happening, which is what makes them disturbing. You don't immediately realize that what you're looking at is actually a dead child lying in the middle of the road. A few years later, they made three more. The situation is more obvious in those ones, but they're still equally disturbing.
  • Another campaign consisted of two adverts initially taking on the guise of a film trailer and an episode of MTV Cribs, respectively. Both entries featured a fictional character (including a movie star named Scott Smith and a female supermodel, Sarah Rivers) being interviewed about their success. Towards the end, they walk across the street, suddenly looking off-screen; the camera cuts to a boy or girl in school uniform getting hit by a car, rolling unconsciously to the ground. A caption appears, reading "Don't die before you've lived."
  • Three print ads from 2007 urged people using the transport system to report suspicious behavior, particularly terrorism. They all featured a short first-person story set against the dark and rather unsettling pastel drawings. One ad features the image of a sinister woman glowering at the audience from her seat on a near-empty bus, another has a faceless man in a long coat sitting on a bench with a suspicious-looking bag underneath, and the third has the unnerving stare of a man in a bowler hat. All the stories end in a Cliffhanger, leaving it to the public's imagination to guess what happened next. Creepy imagery plus creepy story equals a very creepy advert.
  • TfL and the Metropolitan Police run a terrifying annual campaign called "Know What You're Getting Into", about the dangers of unlicensed minicabs. Some notable ads include one depicting a male minicab driver nonchalantly recounting his criminal record of sexual assault, before offering an unsuspecting woman a lift; another entry showing a minicab passenger on her phone realizing that the driver isn't taking her where she asked to go, ending with the driver stopping the car and getting into the backseat with her; yet another concerning a group of girls forcing their drunken friend into an unlicensed car after a night of partying; and –— perhaps the most disturbing of the bunch -–- this ad, which depicts a woman being sexually assaulted inside a minivan in the first-person perspective. There were also equally disturbing print ads such as this one, which faced several complaints of being triggering to people who have actually been through rape.
  • This ad from 2013 features the dying victim of a motorcycle accident lying in the middle of the road, surrounded by paramedics. With an intense, unblinking stare, and in a completely unaffected voice, he describes how he caused his accident and what's happening to his body as he succumbs to his injuries. "Still, you live and learn... don't you?"
  • A retelling of "The Tortoise and the Hare", in which the hare runs out into the road and is knocked down by a car.
  • One of their poster campaigns from 2002 looked as though it had been taken straight from the pages of 1984. It's currently the page image for Big Brother Is Watching.

    TAC Victoria 
The Transport Accident Commission Victoria tackles all sorts of driving PSA mentioned at the beginning of the section and all of them combine it with Tear Jerker, but the most notable ones are on Drunk Driving. In fact, they are the first notable ones that coined up "If you drink, then drive, you're a bloody idiot." This video shows the majority of their PSAs and all of their ads can be summarized as, "Never drive drunk (you bloody idiot), never drive under the influence of drugs (you're out of your mind), never speed (don't fool yourself, speed kills and wipe 5-10 km off), never drive tired (take a break, fatigue kills), never drive distracted (distractions leads to disaster), drive more cautiously on country roads, be mindful of motorcyclists, and always wear seat belts (belt up or suffer the pain)."

  • Girlfriend was the first-ever TAC ad produced. The story is about a young drunk driver who seriously injures his girlfriend and is confronted at the hospital by her angry parents, setting the realistic, documentary style that has been the hallmark of TAC communications ever since. Nurse Karen Warnecke uttered the immortal words "If you drink, then drive, you're a bloody idiot" for the first time in a corridor at the Royal Melbourne Hospital.
  • Yes Mum, made for the TAC's MAFMAD (Make a Film, Make a Difference) competition, shows a young man calling his mother, intercut with footage of him driving a car while his friends are being more than a bit of a distraction. She talks about how she's having trouble hearing him and asks if he's at a party. He tells her he is. She continues talking about mundane things such as his schoolwork while he says "Yes, mum." whenever he gets a chance. This is all intersected with scenes from a party. The young man asks if his father is there, and when his mother replies that he isn't, the young man can be seen fighting back tears. He tells his mother he loves her as she begs him to tell her what's wrong and the party music fades out. The camera pulls back to reveal that the car has crashed into the water and its occupants are trapped as it fills up. The film ends with him bursting into tears while his mother begins to panic, all while his friends in the background begin to scream in terror for someone to help them.
  • This one, entitled "Golf", shows a boy and his grandfather playing golf together. All is well until we see the grandfather taking some sort of drug. His grandson gets curious and asks what they are, only for the grandfather to say that they are "Putting Pills". The two begin to pack up and get ready to drive back home. The grandfather decides to plan to do golf with his grandson next Saturday. However, they definitely will not as we see him crashing into another car, killing his grandson. We then see the boy's funeral while we see his grandfather grieving for him.
  • This one from 2003, entitled "Shark", shows a boy playing in the water and suddenly getting eaten alive by a shark, all while he's struggling to stay afloat and screaming for help. And if that wasn't bad enough, the water turns red at the end, with a man putting his little daughter in it.
    Narrator: Every year, hundreds of people are killed on Victoria's roads, and this is how we react. It's time we change.
  • This one, entitled "The Cell", shows a prisoner going to jail and remembering why he went. We then see him in a pub, with his friends pushing him to take some drugs. We then see him driving along, looking uncomfortable, and accidentally run over a woman, with the victim's dog looking all concerned for her.
  • This one from the early 1990s, entitled "Tracy", shows the aftermath of an accident while we see a driver grieving for her friend while she explains what happened and cries for her mother. The police suggest that she stays here as the driver looks at the wrecked car, hoping that her friend, Tracy, isn't going to die, and tries to apologize to her. The ad ends with the girl bursting into tears with a cop comforting her.
  • This one from 2012 shows a motorcycle crash in reverse while a man explains what happened to him in the crash, such as getting a broken neck, as we see a close up of the bike rider's neck unbreaking with a sickening crunch, and other stuff. We get revealed that the accident happened because he was going over 60km. If he was riding his bike just at 60km, he would have stopped in time.
  • This one from 1994 shows a group of people going for a ride. The driver decides to kiss his girlfriend, but nearly crashes into a truck and instead rolls over into a ditch. We then see an unconscious (or dead) girl while the driver asks if everyone is alright. Suddenly, the car explodes, followed by everybody screaming. We then see two men talking about the accident, with an old lady bursting to tears.
  • This one from 1998 begins with policemen pulling over drivers for speeding, with the speeding drivers explaining why they did it. We then see some policemen checking up on an extremely brutal accident. You are treated to people grieving while watching their loved ones die, bloody corpses, and even a dislocated limb. Don't fool yourself, indeed!
  • This one from 1998 entitled "Don't Get In", shows a girl playing basketball and making their team win. We then see the girl going into a pub and having a drink with her friends, and gets picked up by drunk drivers. However, the girl refuses at first, but her friends urge her to get in, resulting in the girl having to risk it. We then see them driving and quickly losing control as the car crashes into a pole, resulting in the girl being seriously injured. We then see her life 3 months later, as we see the girl in the hospital, taking deep breaths with her family by her side. We then see her life 5 years later, showing us that the girl has become crippled as we see her eat soup and draw something, while we hear her talking to us about how bad it is to be crippled and that she lost her friends. She mentions that she wouldn't be like this if she just said no, and not get into the car.
  • This one from 2010 entitled "The Ride" has a guy getting on and starting up his bike. It enters first-person view, and he drives on a road and then comes up to an intersection. A bus whizzes by, and when it passes by, it transitions to another place, this time it shows a motorbiker driving in between cars. A van starts to change lanes while a horn can be heard, and when it finishes moving to the side, it transitioned to different place. Then it keeps doing the same thing, with a motorbiker driving dangerously, and then transitioning behind vehicles, people motorbikers, etc. The last shot shows a motorbiker driving on the highway. He starts to pass another vehicle while speeding, and then he rolls his motorbike over. The camera starts to roll everywhere, and when it stabilizes, it shows the motorbiker’s body rolling right towards a pickup truck, and when the motorbiker’s body is just about to hit the truck, the screen cuts to black while a metal-sounding thump can be heard.
  • This motorcycle safety ad from 1997 has a motorbiker in heavy traffic, with the narrator telling you that you should assume that the worst can happen. As the motorbiker drives through an intersection, the narrator tells you to watch out for blind spots, because only 1 in 40 people in Victoria drive a motorcycle, while 1 in 4 serious or fatal injuries to the occupants involve a motorcycle. As the narrator finishes saying that sentence, a sedan bumps into the guy’s motorbike, which causes him to lose control and tip his motorbike over. His body slides on the road, and then his rear end crashes into the wheel of a van. The screen cuts to black shortly after, and the narrator mentions that’s 10 times the risk of a serious injury, and it doesn’t matter whose fault it is because you’re disabled forever. While the narrator is saying this, it shows the disabled motorbiker in a wheelchair, and he goes into the bathroom, and he struggles to get out of his wheelchair and on to the toilet. His wife starts to assist him, and then it zooms onto the motorbiker’s pain-ridden face.
  • This 2010 anti-drug driving ad called "Swap" has 2 men at a restaurant, with one of them smoking a cigarette. A woman comes along, telling them to get going, with another woman holding a baby alongside her. Then it shows them coming out of a house, with the woman and guy getting into a car, waving goodbye to the baby-holding mother. Then it shows them driving, with the guy under the influence of drugs. Then he pulls over and gets out of his car, and when he is out of his car, a car whizzes by very quickly and runs him over ala Final Destination style, while the woman shrieks. She quickly runs over to the guy’s body while distressingly screaming his name.
  • Slab made for the TAC's MAFMAD (Make a Film, Make a Difference) competition begins with a man getting ready to cut open the heads of two dead bodies in a morgue. The two dead bodies suddenly become alive and ask each other if they are alright. A song then comes on about speeding while we see a man riding on a morgue table. We then see a first-person shot of a driver crashing into a pole, followed by split-second screenshots of X-rays. While the song continues, we see three women running with a dead body in a blue bag while dancing around and singing, and eventually begin to dance on the floor. The dead body then comes to life and gets out of the blue bag and sings about how your friends' lives are in your hands and that you need to do the best you can to survive. He then adds "I hope you heard what they said, but it's too late, 'cause we're all dead...". The bodies then return to their normal forms as the man begins to cut open the head of a dead body. And just as the blade touches the body's head, the clip ultimately cuts to split second screenshots of X-rays.
  • This one from 1995 begins with a group of friends driving, talking back and forth. The driver accidentally crashes into a driving car without giving way, accidentally killing the mother of a baby, and you are treated to seeing the damaged car, the sound of a crying baby, the mother's dead body, and the friends breathing heavily and looking in shock.
  • This one from 1999 entitled "Pinball" has a guy getting into a car with a woman, and then they drive off, with the guy forgetting to buckle up. Then they crash with another car, and then it fades to black. Doesn’t sound too harsh, right? Well, not. It fades back to a physician, who starts to explain what happens to you in a crash without a seatbelt. While it shows the car crashing in super slo-mo, the physician explains that in a 50 km/h crash, as the car decelerates, you start to leave your seat and you smash into the windscreen (while the ad shows the guy smashing his head into the windscreen), and then shockwaves ripples through the brain, which instantly damages cells. He explains that your body is like a pinball, which you body can bounce off many surfaces of the car (which the ad shows the guy exactly going through that). It goes back to the physician, who explains that the forces can fracture limbs & puncture lungs. It goes back to the crash, which the physician explains that you can collide with belted occupants, which severely injures them (the ad shows the guy colliding into the woman, who is buckled up). The physician explains that the result can be brain & spinal injuries in which you’ll be unlikely to recover from. Behind him is a guy on a walker, and a guy struggling to eat. The physician remarks, "Why would you ever get into a car, without putting on a seatbelt?"
  • Another ad similar to the above one, called "10 KPH Less", has a guy walking on a sidewalk, holding a pizza box. He starts to cross the street... only to be run over by a speeding car. A Sickening "Crunch!" can be heard as the man’s legs hit the windscreen. It cuts to a trauma surgeon, who is going to reconstruct what happens to the the human body is less than two-tenths of a second, when hit by a car going at 70 km/h from a 50m braking distance. He explains that even with ABS, the impact happens at around 46 km/h. As the guy gets hit by the car in super slo-no the surgeon explains in excruciating what happens, and the horrific things happening to the pedestrian (flesh & ligaments being torn away, the neck braking, the skull shattering, the brain turning into pulp, etc.). The surgeon explains that a little more than a second later, the pedestrian hits the road with a 70% chance of death. He then explains that if the driver was braking at 60 km/h, they might have been able to stop in time, with the pedestrian suffering minor injuries (the ad shows the driver stopping just in time for the pedestrian). The surgeon then tells the viewers to "think about it."
  • This one entitled "Bush Telegraph", shows a group of friends having a drink, followed by one of the friends leaving to go back home after a drink, taking his son and his dog. We then see them talking back and forth while the driver continues driving and the dog looks out the window. All is good until a truck brutally smashes into their car, with the son screaming for his dad before the truck plowed into the car. We then see the same group of friends as before. One of the mates picks up the phone to get a call to tell them the news. All of a sudden his other mates are looking at him with worried looks on their faces.
  • This one from 2005 shows a man in a different place, with a little boy following him everywhere he goes, while an ominous tune plays. We see the man getting dressed for his daughter's wedding while he sees the same little boy in the reflection of his mirror, causing him to hang his head down. We then see him standing near a fence while he has a flashback to the accident, and we get revealed that he killed the little boy for speeding, causing the boy to turn into a ghost, all while we see his dead body on the ground. The man suddenly bursts into tears as he realized what he's done.
  • This TAC PSA from 2000 called "Never" starts off innocent enough, with a couple driving a car with lively music playing, but the music abruptly stops as the car crashes into the back of a flat-bed semi-truck. The guy who was driving repeatedly calls out "Julie," as Julie’s lifeless face is shown. This is juxtaposed with scenes of a birthday party, with its occupants drinking. Paramedics then surround the vehicle, asking questions & putting a sheet over Julie, with the driver crying and asking what's happened to his girlfriend. It then cuts to the driver being with Julie, with her father, with heartbreaking music beginning as the father, in a depressed tone, talking about how he’ll never see her nor hear her voice ever again. It then shows the driver and Julie getting ready to drive & the scene of the accident, with the father continuing that he’ll never hear Julie laugh, nor see her getting married, nor cuddle her children ever, or hear her calling him dad as an unsettling shot of Julie's hand with 2 big flesh holes is shown. It goes back to the father, stating that he’ll never forget the day that he had to choose Julie's coffin, and then he says in a hysterical tone, "My beautiful baby..." as he breaks down further. It is very heartbreaking and scary to watch.
    • The sequel, which takes place after the PSA showed above, isn’t much better, with the elderly man clutching a photo of (presumably) Julie, with the driver stating that she was a beautiful girl and that he wonders if their lives will ever be the same again. The driver is then revealed to be disabled and he says that he’s dealing with a lot of cops and that the whole case is coming out. It cuts back to the man wondering if he’ll ever stop thinking about it, as it drives him insane. He starts to break down as the same heartbreaking music starts playing. It then goes back to the driver, as he states that everyone treats him like a criminal, then it shows the elderly man crying. The driver says "He’s saying I killed her." He is shown in a wheelchair, who lost a leg. It cuts back to the elderly man crying, then the tagline is shown. Both ads had the song "Adagio For Strings" playing in the background.
  • This one from 1991 entitled "Darren" shows a group of friends going for a ride. A girl then asks the driver if he can slow down, but the driver refuses and assumes that they are safe. All of a sudden two boys in the car are fighting, with the girl laughing. Then, the driver gets irritated and asks them to knock it off, resulting in one of his friends accidentally bumping him in the head, which makes the driver furious. The girl has also had enough of it and slaps the boys, causing the boys to stop fighting. Darren, the driver, is seen to not be concentrating and brutally crashes into a red car, which we then get to see Darren's body lying near the burning car. We then see a wide shot of a hospital room which shows Darren's parents getting into the hospital room, with Darren's sister and another girl staying in the waiting room. All of a sudden, we hear the mother letting out a blood-curdling big "NOOOOOOOOOO!" offscreen, implying that Darren has indeed died. Said scream could also give some people a Jump Scare for those not expecting it. After the two girls hear the scream, they realize what has happened, and both hug each other while crying.
    • Another version shows the same thing as before, but after the crash, we see an ambulance picking up Darren and putting him into the ambulance van, and cutting off his shirt, all while we see a boy (presumably one of his mates) talking about the group of friends, while we also see Darren's sister shouting at the police to let her go and tells them that she is his brother.
  • This one from 1994 entitled "Night Shift" shows a man picking up his girlfriend and taking her for a ride in his van, talking back and forth. We then see that the girl is asleep, and her boyfriend wakes her up by turning on the radio. His girlfriend gets moody and suggests her boyfriend to pull over if he's tired. We then see that the sun has risen up, while we see that the driver has gotten really tired and tries to concentrate on the road, but suddenly loses control as he brutally crashes into a truck, while the truck driver quickly gets out and looks at the damaged van.
  • This one from the 1990s shows a family getting ready to go back home, talking back and forth. The mother then asks her husband if she wants to drive for him. The father says that he is fine. However, he isn't fine as we see him get more tired, with the rest of the family sleeping, and the driver is so tired he crashes into the river, with the rest of the family screaming as the driver quickly gets out of the car and floats in the water while screaming for help. What's worse is that we never find out whether they survived or not.
  • This one from 2000 entitled "The Pub" begins with a group of mates drinking at a pub, with two of the mates leaving to go for a drive. We also see some clips of an old couple walking their dog. All is calm until the drunk driver brutally kills them both, with the dog whimpering while looking at their dead bodies. We then see the same drunk driver in prison getting sentenced to 5 years.
  • This one from 1997 entitled "Prison" begins with a prisoner visiting his wife and kids and discussing the accident, all while we see shots of him in a pub, the aftermath of the accident, and him in prison. The prisoner's wife says that he will miss both of the kids' birthdays and reminds him of him being pleaded guilty. She then comforts him and tells him that it will be over before he even knows it and that they will both have a whole new life, all while the man cries loudly. The baby then touches the prisoner's hand and the prisoner and his wife hug each other. As they leave, the woman and the baby both start crying.
  • This one from the early 1990s entitled "Beach Road" simply shows some paramedics trying to revive a young boy, only to fail as we hear a flatline, followed by the victim's family grieving, the paramedics taking the victim off life support and a man talking about the impacts of a crash and the results of your loved ones.
  • This PSA about looking out for bikers at intersections starts off with a first-person view of a biker driving down a suburban street. It then cuts to a group of people making a turn at an intersection. It cuts back to the biker briefly, and then it shows the driver looking around for vehicles, and then they go into the intersection. They freak out as the biker crashes into their car, along with the scary visual of the biker rolling on the hood and then onto the concrete. It then shows the aftermath of the accident, with the driver being questioned and paramedics treating the bloodied biker. It then shows the biker on the route to recovery, as somebody else tries to put on an artificial hand on his now-amputated hand.
  • This PSA from 2021, named Lucky, has a family driving down a road, with a mother and a girl talking back and forth, while the father is shown to be milking up speed. They are then show passing a semi truck, which then reveals that a police car is on the side of the road. It then shows more shots of them driving on the highway, and they pass by a police officer giving a ticket to somebody else. Then a police car drives by them in the opposite lane. Then their car slightly goes into the ditch, then they lose control, and rolls into the ditch. It then shows the father’s bloodied face, with the girl crying hysterically, with the mother and one of the child’s fates unknown. It ends with the tagline "The lucky ones get caught."
    • There is also a rare extended version of the PSA that is even scarier. The things that were extended are the beginning driving scene, which shows more of the mother and driver, and the crash scene, in which it shows an extended overhead shot of the upside-down car in the grass. The child suddenly starts screaming, and it shows the mother, who is clearly dead, before cutting back to the injured driver. For some reason, this extended version can only be found on the page of the person who directed this film (before being uploaded to YouTube) and probably not on TV, presumably for being too long and/or showing a dead body.
  • This one from 2010, named "What Hurts Most", is about a man who is technically blind. He tells his story about his accident which he would never forget as when it happened the last thing he saw while his vision was whole was his hands covered with blood and glass shards. That happened because he took off his seatbelt for a few seconds and that is what hurts most to him.

    Queensland Transport 
Queensland Transport has made many horrifying commercials, including Pram, Negatives, Catherine, and more. They tackle speeding, drink driving, and seatbelts, and miscellaneous topics (looking out for children), mostly speeding. Most of their ads can be found here.
  • "Pram" is one of their worst ads. A father and son drive down a road. A mother is shown pushing her baby in a stroller. The father is then shown speeding. He then clips another car and heads right towards the woman with the stroller, with the woman turning around to protect her infant. The screen cuts to black with a thump. When it cuts back on, it shows a crying baby covered in blood, the father running towards the infant, then panning towards the dead woman, the traumatized child screaming "Daaadyyy!", and the father having the bloodied crying infant in his hands. This is one of the most scariest ads ever and it’s also a Tear Jerker.
    • A variant of this commercial takes things even further: it starts right off at the father clipping the car, and it also reads out on what happened to them. The traumatized child can also be heard screaming at the tagline.
    Amy Louise Oliver. Killed instantly.
    Hayley Jane Oliver. Will spend her life without her mother.
    Jack Michael Atwood. Undergoing trauma counseling.
    Michael John Atwood. Charged with dangerous operation of a vehicle causing death. Facing up to 7 years of imprisonment.
  • "Negatives" is shot in a creepy photo-negative style and uses a creepy and serious-sounding narrator, which pretty bad in itself, but the content of the ad is even worse. It starts of with the message "The negatives of speeding." It shows a couple walking on a crowded sidewalk. They kiss, and the woman crosses the street. "You kill." The woman gets run over by a speeding car. She rolls to the concrete as a eagle-like sound plays, and it shows a horrified man running towards the woman. "You maim." A motorcyclist collides with a car. He rolls all over the windshield and onto the pavement. It shows him in a wheelchair, with another person hugging him. "You injure." Women freak out as they lose control and crash into a tree. One of the women’s heads smash into a window and then rocks forward. It shows a woman struggling to eat. "You disfigure." A man putting on an artificial leg is shown, and then a whimpering man with a halo cast is shown. "No positives." Paramedics put a sheet over a dead biker. "Just nightmares." Paramedics pull out an injured person out of a wreck, as a crying woman and a siren is heard. A man screams to another man "Hey! I just killed a bloke!", and he slaps him. "Forever." A man cries to himself "He’s dead... He’s dead!!!" A woman is grieving to her dead husband. "Exceed the limit by any amount," A speed limit sign and a speedometer going over the limit is shown. "Expect the worst." The ad ends with a paramedic feeling sorry to himself, and a woman crying to her dead husband.
  • The Slow Down Stupid campaign, in similar vein to the above ad, and using the same scary narrator (replaced with a not-as-creepy female narrator in one of the ads) had at least six ads, and they all showed black and white clips, and it frequently cuts to black screen with text, with immensely creepy music playing in the background. Then, the music stopped and replaced with a slight wind noise, and it usually showed a graphic clip, and then the tagline, "Slow down stupid". The tagline itself is pretty harsh.
    • "Faces": "Mothers die." Faces of different women, all with eyes closed and expressionless emotions. "Fathers die." Faces of different men, again with the same closed eyes and expressions. "Sons and daughters." More faces of different people, same emotions. "Friends and lovers die." Even more faces, same emotions. "All gone too fast." More faces are shown, this time it is zoomed back a bit, which reveals them to be shirtless and a sheet over them. Wavy scenes of accidents are also shown. The music stops on the third person. "Senseless." A crashes car is shown, and it shows coloured blood draining down the door.
    • "It Hurts": "It hurts." A man is on the phone outside of his crashed car, reporting that he just had a crash. A woman is in the car. "You lose points." The man reports that the woman is fine. "You lose money." The man reports that the car is in a pretty bad way. A man is in the front of the car as well. "You lose your freedom." The man questions about his license, and it’s revealed that he crashed into another car. "You lose your job." The man says that he has to go. A coloured police car is coming down the street as well. "Is it worth it?" The music stops, as the man says that he’ll call back.
    • "3 Little Words": This ad uses a female narrator. "Three little words..." A couple is embracing a rose plant. The woman eventually pulls up a coloured rose. "...that say, 'I don’t want you to die, from something stupid as speeding.'" The music stops as it shows the scene of an accident.
    • "Nightmare": A happy couple is shown posing on a beach with a car behind them. "You speed." It shows them hugging. "You crash." The woman pushes the man away. "You kill your girlfriend." The woman has her hair in her hand, with the man beside her. "You live." The man is shown flexing. "But it’s not living." The woman is on the man’s back, then cuts to her being alone. "It’s a living nightmare." The man is standing up, having his arm around the kneeling woman. "Forever." The music stops, and it shows a dead and bloodied woman (the blood is colored) on the streets, with a lifeless face, with lights flashing.
    • "In A Flash": "Funny." It shows a family sitting down at a stairway, playing with each other. The screen flashes and a shuttering sound is heard, implying that a picture was taken. "He loves them." It shows them playing with each other again, and another picture is taken. The sound of children laughing can be faintly heard. "He lives for them." Another pose, with the kids playing ball, and another picture is taken. "But he forgets in a flash." The woman is shown taking a picture of the family. "He’ll be gone in a flash." It shows the family looking at the photo they took, with the father vanishing like a ghost, with a creepy sound effect. "Not funny." It shows a woman sitting down at a stairway in her home, crying. The music stops, and it shows the scene of a car crash, and it focuses on the car door, with colored blood raining down the door, with the camera zooming in on the blood.
    • "Life": A car is shown driving down a hill. "Life goes fast." A car drives down a highway. "Don’t speed it up." More shots of the car driving, with the voiceover "For your own sake." It then shows a group of people on the highway, interspersed with a man looking in a rear-view mirror, with the voiceover "For the ones you love, care for, and protect." It shows a car driving down the highway, and the voiceover "Don’t leave them.", with the camera showing a colored speeding sign, and a speedometer going over the limit. "Not like this." It shows the car driving down a road, and the music stops as it shows said car in a scene of an accident.
  • Also from the Queensland Transport were a series of PIFs dubbed "Fatal 4" that were shot POV-style, through the eyes of victims just after a car wreck. The noises the victims make while in a state of pure agony are just flat-out horrific. The chilling ending tagline in each one certainly doesn't help things either ("Driving [title of the subject of the ad], kills everyday people, everyday.")
    • "Speeding" shows a biker who seems to be the victim of a hit and run accident all alone, lying on the ground, desperately pleading for help as his legs are broken.
    • "Tired" depicts someone waking up inside the crashed wreck of their car as they attempt to move.
    • "Unbuckled" shows a father outside the wreckage of his car, being able to only crawl through the grass to reach his crying infant.
    • The last one, "Drink Driving", is by far the most horrifying, depicting a young woman practically convulsing in pain as people around her desperately try to get her to stay still.
  • "Catherine" starts off innocent enough, which it goes through the perspectives of two people, a mother and her son coming from the grocery store, going to pick up her older son from baseball practice, and two teenage girls (one of their names is Catherine) who came from a music store. Catherine starts to part ways with the other teenage girl. The mother is shown going over the speed limit, and the son wants his mother to look at his drawing. She starts to say that it’s nothing, but she frantically brakes, and she runs over Catherine. The other one lets out a blood-curdling scream, as she runs to Catherine in horror. The mother and the teenage girl is crying on what they saw, as paramedics wrap up Catherine. One of the policemen escorts the boy away as it goes to the tagline, which has an American soft rock ballad with a man singing "Because enough, is enough!" The accident scene of this ad is also a Tear Jerker.
  • This speeding PSA has a person driving down a road, who is speeding. Also shown are the excuses that the driver has. It then shows a boy running after his dog, with his gardening mother in the background. He runs out onto the street, only to get run over by the car. The mother screams horrifically and runs over to her dead son, who has a heavily bloodied face and a gore-like neck, with the dog next to the dead boy. The narrator says "This woman’s son was killed by a car who was doing 72Ks in a 60 zone. She doesn’t want your excuses. Please, slow down!" It then fades to the tagline, with the same ballad as before.
  • This seatbelt PSA starts off with a man being showered by somebody else, with the voiceover "It happens. You lost it. You lose control." It then shows the person wiping up the man, and it is revealed that he urinates in a bag, with the voiceover "No bladder, or bowel control." It then shows him struggling to pull down his shirt, with the voiceover "No feeling below your chest." Then it shows a woman reading a book in front of an empty bed, with the man in a wheelchair behind her, while she sheds a tear. The voiceover says "No sexual function." It then shows two people trying to get a paraplegic man out of a chair into another, with the voiceover "You’re a T5 paraplegic. It’s not good." Then it shows the man crying in front of the woman. It goes to the tagline "Wear it, or wear the cost."
  • A duo of ads tells you to look out for children on the street, with the tagline "Look out! There are children about!" said by children.
    • The first ad has a kid playing his Game Boy on a crowded school bus full of laughing and talking children. Eventually, the sound of the children fades out, leaving the only sound to be heard is the Game Boy. As the child gets up, the narrator says "The last thing on your mind is you." It then shows a first person perspective of a person driving their car. The child gets into their way, and the screen cuts to black with the sound of a person getting run over by a car. It then shows the tagline.
    • The second ad has a girl walking on a crowded sidewalk, while she says and calculates equations in her mind. The ambience fades out, leaving the only sound to be heard it the girl talking in her mind. As the girl goes out onto the street, the voiceover says "The last thing on your mind is you." What follows is a first person perspective of a person driving a car, again, and the girl gets in the car’s way, and it cuts to black with the sound of the girl getting run over by the car. Again, it shows the tagline.
  • This new speed limit PSA starts off innocent enough, with a boy playing with his hand-held toy plane on a sunny day, while happy piano music plays in the background. He throws the plane, and then it lands on the street, and the boy goes to the plane to retrieve it, while the music stops. He shrieks, and a car frantically brakes. Fortunately, the car stops just before it is about to hit the boy. Then a voiceover states that a car travelling at 50km/h would have stopped 12-16 meters when before when travelling at 60km/h, which could make a difference. All the while creepy music is playing and a ghost car passes through the boy. As the mother escorts the boy away and the driver exiting his car and walking off, the voiceover tells us that starting March 1st, you cannot go over 50km/h on local streets, unless otherwise posted. Then the voiceover tells us that now the law says: Slow down to 50km/h. Then the tagline says "50km/h (colored in red) on local streets will save lives."
  • Another speeding commercial starts off with a family at a park, having fun, with the mother taking pictures of the father spinning around the baby, and a speeding driver, with the voiceover "It doesn’t seem like very much. But it was more than enough. Why did you hurry? Why did you speed?" Then the mother walks out to the street, the baby looks on, and the speeding driver brakes and runs the woman over, with the screen flashing white when she’s hit. It then shows her body on the road while people check up on her, with the voiceover "At 2-15 Ks over the limit, you have less time to react, and little time to stop, so if you hit somebody, you’ll probably kill them. That’s all it takes. It doesn’t seem like very much..." It cuts to the tagline, saying "Speed. Don’t be in a hurry to kill someone."
  • This commercial which uses scenes from Negatives (although the scenes aren’t in a photo-negative style) and Catherine has sorrowful choir-like singing over slow-motion clips of above films. The singing and the visuals of people suffering is pretty scary.
    Singers: When are you ever gonna stop, all this hurt?
    When are you ever gonna stop, all this pain?
    When are you ever gonna, ease on back?
    Stop leaving all this destruction in your trail,
    When are you ever gonna, be aware of your self,
    Till your senses come round?
    When are you ever gonna, slow down?
    Narrator: Exceed the limit, by any amount, expect the worst.
    Singers: When are you ever gonna, slow down?
    Narrator: Slow down, drive safe, every K over, is a killer.
    Singers: Slooooow doooowwwn.

    Société de l'assurance automobile du Québec 
What THINK! is to the British and the TAC is to Australians, the Société de l'assurance automobile du Québecnote , or SAAQ, is to Canadians.
  • "Eyes" starts off with a watch, and then a dead man in a car, staring at the camera with lifeless eyes. Then it shows said man driving down the road, over the speed limit. He then goes into the other lane and crashes into another car, with one car flying up into the air. It then shows the dead man in the car, and then the scene of the crash with the text "Take a few more minutes... to live." However, the crash scene is poorly made in CGI, so it could be Nightmare Retardant for some.
  • "Speed Kills" shows a young man grieving for his deceased girlfriend as a coroner reads from her autopsy report. A series of flashbacks then reveal she was killed in an accident caused by the boyfriend's excessive speeding.
  • "90 Zone" starts off with two people getting into a car, and then a man speeding on a highway, all while heartwrenching music plays. The narrator says that a 90 zone isn’t a racetrack for professional drivers. It then shows the man speeding, and then he comes across a truck, then swerves frantically around it, and then collides with the other people, while the truck driver covers himself up, with the narrator saying that the driver is going so fast that he couldn’t stop behind the truck. The ad ends with the horrifically crashed cars. This ad could only be shown after a certain time due to its content.
  • "Never Forget" has a man speeding down a road, with the voiceover "You’re in a hurry, and you’re head is full. Make sure to make room for something." The man then hits a pedestrian on the road, and his head hits the windshield, and then rolls all over the car and onto the pavement. Shocked, the man gets out of his car and looks at the pedestrian, who has a blood-covered face. The voiceover says "Anything can happen in a 50 kph zone. Never forget this. Slow down."
  • "Speedometer" starts off with a speedometer. The speedometer increases, and then goes over the limit. In the background, you can hear what appears to be people having fun, and the car passing by objects at speed. This continues for around 30 seconds, until you can hear people screaming, and the car braking. The car crashes, and the camera shows the speedometer tumbling around as the car rolls over. The ad ends with the cracked upside down speedometer.
  • This one from 1994 shows the grisly aftermath of a car accident, with a little girl crying for her mother while the drunk driver gets arrested and the injured (or presumably dead) parents get taken away. The PSA ends with a tagline that says "Drunk destroys lives.".
  • These two ads feature a camera panning ominously through a field of either crashed automobiles (in the first one) or medical equipment (in the second one) as a narrator recites statistics and questions in a very threatening tone why things have to be that way.
  • "Wheelchair" features a man milking up speed in his car and moving the gearshift back and forth with rock music playing in the background. When he crashes, the music stops as we cut to him again, only to find out that he is now crippled and in an electric wheelchair, as we see him slowly moving away.
    • "Wheels" is just as unsettling. We start off with a young couple going for a ride with the girl looking out the window as happy music plays in the background. The girl's boyfriend, however, milks up speed and gets him and his partner involved in a crash. Then, we cut to the girl, only to find out that she is now dead as we see her covered in a sheet on a morgue trolley as we hear some whistling in the background.
  • "Hero to Zero" is a particularly disturbing PSA from SAAQ. We're treated to footage of an actual car crash while an upbeat sounding pop song plays in the background (Said song was actually made just for this PSA). What really pushes it to horrifying levels is the ending where we're told that the driver, named Matthew, was killed after driving over 120 hms/hr. Making it worse is the audio of the friends telling him to wake up, clearly scared beyond belief. Easily SAAQ's most harrowing ad.
    Tagline: Choose Life, not Speed.

    Luchemos por la Vida 
Luchemos por la Vida ("Let's Fight For Life") from Argentina have also treated us with some nightmarish commercials:
  • This one from 1992 has eggs getting into a simulated car accident. The worst part is you see them lying in a pool of their own yolks, while we hear an unsettling ambulance noise. The ad ends with a man reminding you to buckle up, as we see him do so.
  • Another one from 1992 shows a group of kids playing hide and seek in the dark, while we get to see a first-person view of him with his flashlight, searching for the kids. We then see two toy cars as an announcer says that darkness is a game, but on the road, it isn't. We then see a road, which replaces the lines on the road with Christain crosses while a scary Drone of Dread is playing, all while the announcer tells us that night triples the risk of dying in a traffic accident.
  • Another one from 1992 shows a glass of wine while the camera zooms in on the glass, all while we hear a car driving. Suddenly, the tires start screeching and the car crashes, which would give people a jump scare for those not expecting it. We then hear EKG beeps while the camera zooms out to reveal a blood bag while we hear a dead-serious announcer warning you not to let alcohol make you drown in a sea of blood. We also see someone unplugging the patient's life support while we hear an unsettling flatline noise. The ad ends with a tagline reminding you not to drink and drive, followed by the logo.
  • This one from 1993 shows a family going for a drive while happy synthesizer music plays. However, we can see that the kids are not wearing their seatbelts, as we hear a male announcer tell them that you might love your kids, but you could take better care of them. The music abruptly turns scary as we see unsettling shots of a car ramming into another car, while the test dummies inside the car crash into the windows. The music then turns happy again as a person buckles a child's seatbelt, while the male announcer says that buckling your children's seatbelt is love.
  • Another one from 1993 starts off with a first-person shot of a car crashing into another car, while we also see test dummies flailing around. We then see another first-person shot of a car crashing into a wall, while we see a test dummy in the front jumping out of his seat. The creepy music just makes things worse. We then hear a male announcer remind you that you are a dummy and that you always have to wear your seatbelt, all while we see close-ups of people doing just that.
  • This one from 1995 begins with a man going for a drive while an announcer reminds you that your life and the lives of those you love ar in your hands. We then see the man milking up speed and eventually crashing into another car, which is shown in different angles, all while the music suddenly turns into a very scary synth drone with a heartbeat in the background. And if that wasn't bad enough, the video has a creepy red filter and is slightly distorted. It then turns out that the man didn't actually crash and was just imagining it and begins to slow down, all while an announcer says that slowing down at night or when driving in the rain or snow can be the difference between life and death. While he says this, we see a road sign with the number of kilometers going down from 90km to 50km. The ad ends with a long shot of the car driving as normal, followed by a cheesy animated logo at the end.
  • This one from 1996 begins with some text that says "No voice. No light. No life.". All of a sudden we hear some people crying while we see some text that says that thousands of loved ones are now cried for due to a traffic accident that might have been avoided, and asks the viewer if they will want to prevent being the next one. We then see the same crash scene from the PSA mentioned above, which almost comes out of nowhere. We then see test dummies flailing around in a car and people buckling their seatbelts while an announcer reminds you to buckle up and live.
  • There was also a series of PSA's from said company entitled "Album". The first one in 1997 shows photos over the years of a boy named Nacho, while happy music is playing in the background. We then hear a crashing sound, followed by the music turning into an unnerving Drone Of Dread, as some text says that Nacho never wore a helmet when he rode his moped and that the remains of his brain were scattered on the asphalt.
    • Another one from 1998 shows photos of a boy named Jose while his father talks about how the boy has been dead for 2 years, his wife wants to commit suicide, and his daughter left school in crisis. The piano music turns into a scary Drone of Dread as we see a horrifying crash showing the grisly aftermath with a boy's bloody corpse on the car note  while a dead-serious announcer mentions that when Jose decided not to wear his seatbelt, he did not imagine how much pain he would cause. The ad ends with a tagline reminding you that wearing a seatbelt saves other lives, not only yours, followed by the cheesy animated logo at the end.
    • Another one from 1999 shows photos of a girl, while we hear her husband grieving about her and mentioning that he is in a wheelchair. The music once again turns into the same scary Drone of Dread as before as we see footage of a car brutally crashing into a rock while the man explains that he never knew that going at 75km would cause him to kill his wife. The ad ends with a tagline reminding you that lowering your speed saves other lives, not only yours, followed by the cheesy animated logo at the end.
    • The last one of the bunch in 2001 shows photos of a little girl while her mother mentions that losing her daughter was the worst thing that has happened to her. She then mentions that she got divorced and has never been able to forgive her husband. We hear her start sobbing as she says that she is also the one to blame as well because she let him drive after drinking two glasses and couldn't hit the brakes on time, all while we see a horrifying shot of a car rolling over and another shot of a little kid's corpse on the road note . The ad ends with a tagline to remind you that not driving drunk saves other lives, not only yours, followed by the cheesy animated logo at the end.
  • This one from 1998 features a young girl and her baby sister telling their dad his errors while driving, while the dad ignores them. After telling him that they passed a red light, the older girl screams and the baby cries after we have a shot of the father, who turns out to be a terrifying monster, complete with growling noises. The No Budget feel and Special Effects Failure of the thing do not help at all.
  • Another one from 1998 shows clips of people in a rave and a bartender pouring drinks while we also see horrifying clips of car accidents such as a car rolling over, a man hitting his head on the steering wheel while the remains of his brain leak out, someone brutally running over a child, a truck crushing a car and someone pulling a man's dead body out of a car. The scary synth music doesn't help wonders. The ad ends with a dead-serious sounding announcer warning you not to go with a driver if he is drunk.
  • This one from 1999 starts off with a close up of a seatbelt while we see some text asking you why you don't wear your seatbelt. We then see many people giving excuses to why they don't, such as forgetting, nothing happening to them, their destination only being a few blocks, etc. We then hear a Drone of Dread and see horrifying clips of car accidents as an announcer says that seat belts can avoid you hitting something or someone in the interior of the vehicle, or being thrown out and dead. We also see a tagline that says that last year in Argentina, 1,100 people died for not wearing their seatbelt. The ad ends with footage of test dummies and close-ups of people buckling up.
  • This one from 2000 shows people telling the viewers how much they speed, with most of them saying that they go over 100km. We then hear some scary music as we see horrifying car accidents while an announcer asks if you had thought that at 100 kilometers per hour, you need at least 80 kilometers to break. We also see a tagline that says that last year, more than 3,000 people died due to speeding. We then see a car driving in the daylight while we see a sign showing the kilometers going down from 110 to 90 as the announcer reminds you to slow down, with the Drone of Dread still playing.
  • Another series existed in 2000 which was entitled "Pedestrians" and they were all definitely scary. They usually start off with pedestrians answering where they cross the street, such as wherever they can, being in a hurry, etc. Then, they show a horrific car accident with a Drone of Dread, combined with beeps in the background while a person shares a story about a car accident when crossing the road.
    • One of them features a woman holding her unconscious son's hand in the hospital. She tells us that the boy ran across the street without waiting for the light, missed the first car, and didn't see the other car coming. The worst part? The woman mentions that the boy has been unconscious for 20 days.
    • Another one featured a male victim attempting to take steps which we hear him explain how he'd crossed in the middle of the street, thousands of times, and one day did not see an oncoming car, with the driver also not seeing him. He then mentions that he is worried that he will lose his ability to walk again.
    • Another one featured an old man telling a story about going back home with his son, walking on the side of the road as they always do, and all of a sudden a truck was right behind his son and tossed him up into the air. We then see a close up of the old man's face as he mentions that his son left four of his children.
    • The final one in the series featured a woman telling a story about her kids playing on the street because it was quiet. She mentions that one of her kids ran after a ball by some parked cars and got hit by a car. We then see the woman laying her head on her hand as she says that the driver said he didn't see her son.
  • This one from 2008 begins with a tagline asking the viewer why they don't wear their helmet. We then see multiple people giving excuses as to why they don't, such as driving carefully, not going far, not being able to breathe, etc. We then hear some scary music as we see a boy crashing his motorcycle into a car and smashing his head onto the footpath in the rain, while we see an unsettling shot of his mangled corpse, all while an announcer says that head injuries are the main cause of death and permanent disability in motorcycles and mopeds. The ad ends with a man putting on his helmet with an announcer reminding you to use your brain.

  • A 2006 PSA from Alko shows a man with a shovel digging a hole. We assume that he is just working on the side of a road. However, the camera zooms out... and the man is surrounded by graves. The message is that drinking and driving is like digging your own grave. The eerie sunset, shadowy figures, and somber music really set the mood.
  • Anything from the British road safety education charity Safe Drive Stay Alive is eligible for being nightmare fuel. There are so many examples that the charity's numerous 30-minute long films deserve a page all to themselves.
  • This highly unsettling 1984 PIF about pedestrian crossing features unsettling rotoscoped animation.
  • An unaired and quite disturbing 1997 drink driving PIF depicts a couple sitting down at an outdoor restaurant. All seems fine at first as they talk to each other whilst enjoying their drinks, but upon the man finishing his cup of alcohol, the music abruptly takes on a seriously demonic quality as the man grabs the cup and shatters it right across the woman's face. This is juxtaposed with the imagery of a car crash, in which the same woman is sent crashing through a windshield while screaming in terror. The ad then states, "It only takes one glass to ruin a life", before cutting back to the man, having survived the crash, looking in horror at the woman's lifeless body as the demonic-sounding music continues to play. The reason behind this PIF being refused airtime was because broadcasters felt that viewers would be so shocked and horrified by its content - especially the cup to the face, which could be misconstrued as referring to domestic abuse rather than traffic safety - that they would completely forget about the message it was trying to send.
  • This 1993 PIF from the Scottish Office depicts a boy walking on a road, too busy on his portable game to look both ways before crossing. Cue a transparent CGI car rising from the road, with incredibly horrific and loud music, and proceeding to pummel the boy over. The CGI holds up quite well despite its age, which does not help, and neither does the fact that this was played before The Lion King (1994) in cinemas. Imagine seeing—and hearing—this in a theater. To quote easportsbig899, "between the Carlton Screen Advertising ident, this PIF and seeing Mufasa plummet to his death, children must have been suffering nightmares for months afterwards."
  • There was a short film often shown in driving/health classes titled Jacqui's Story, starring Jacqueline Saburido. It's a brutal case, not the least because the girl was quite beautiful before, and had aspirations of being a singer. What puts it into overdrive are some of the details: she was trapped in a car hit by a drunk driver, and was heard screaming (i.e., she was conscious), for 45 seconds while it burned. Just watch a second hand go round a clock sometime and see how long that really is. The Snopes page describes her injuries and links to several pages with images of her. She not only had virtually no face after the accident, but she got gangrene and lost all her fingers, meaning she couldn't even feed herself, or do anything else for herself in a personal capacity. The saddest part is knowing that Jacqui eventually died from her injuries in April 2019 at only forty years old. Even the fate of the drunk driver in the other car — an 18 year old kid — is Nightmare Fuel in a way: one night he's at his first big-kid party and the next morning he's in prison for negligent murder (other passengers in the Jacqui's car didn't make it) with no bail money and only a public defender to represent him.

    Jacqueline had extensive surgery to reconstruct her body following her accident and was the topic of several surgery-themed documentaries. She forgave the young driver in the other car, and went on to campaign against drink-driving, becoming famous for the "Not everyone who gets hit by a drunk driver dies" ad campaign, which included a poster showing pre- and post-crash photographs her. There was also a TV commercial in which she held up a "before" picture of herself and introduced herself before lowering the picture and revealing what she looked like then. Even though she is no longer with us, her progress and determination is nothing short of inspirational.
  • This PIF from the Pedestrian Council of Australia called Scarhead shows a man with a scar on his head that is slowly growing until it's completely across his head (the message being "speed kills, slow down"). It is absolutely nauseating.
  • A PIF for car safety shown in movie theaters in England involved showing actual footage of children being hit by cars as they played in the street. There's another one with just a toy and a splash of blood lying in the street.
  • This PSA from the Czech Republic's Ministry of Transport is called "Grotesque", though it may initially seem an unfitting title. It shows a group of people after a day of fun at the lake getting ready to go home after it rains. At least five people try to cram themselves and a comical amount of inflatable toys into a fairly small car while whimsical piano music plays, reminiscent of a silent comedy from the early days of film. Then, the driver starts the car. Suddenly, the last three notes of the background music play on loop, becoming more and more distorted, with the rear passengers dead and covered in blood. A voiceover informs the audience that one of the most common causes of road accidents in the ad's country of origin is having too many passengers to a vehicle, obscuring the view of the driver. This results in two to three deaths and hundreds of injuries every day. And in a country the size of the Czech Republic (population about 10 million according to The Other Wiki), that's no laughing matter.
  • This Irish speeding PIF (contrary to the video, it was in fact broadcast on Irish television). Holy crap. That creepy version of "I Can't Take My Eyes Off You" contributes to a lot of the horror. It should probably be noted that Irish speed PIFs tend towards Mood Whiplash and aren't afraid to show gore: ads in the same series include children getting crushed, old men getting struck down, and a motorbiker falling with a shattered visor revealing glassy eyes.
  • There was an old British anti-speed PIF in the nineties from the very to-the-point campaign "Kill your speed" with narration by a young girl informing the audience that she will be killed because of a speeding driver, while looking straight at the camera every time she changes location. There is no gore but it is still disturbing. The scariest part was probably the soundtrack: "Mysteries of Love" performed by Julee Cruise. Almost certainly chosen for her immensely creepy vocals rather than the relevance of the song.
  • This British drink-driving public information film from the 1970's. The woman's screams before she dies are absolutely bone-chilling. Even worse, it was given a U rating, meaning that kids definitely saw it (and were probably terrified).
  • Some Australian drinking and driving ads are horrifying. Here's one. When you compare TAC ads to other countries, they get the point across in the most horrifying ways. No wonder there are some which can't be played until 9:00 on prime time TV.
  • There is one Australian road safety ad from New South Wales state by RTA (Roads and Traffic Authority, now known as Roads and Maritime Services). It aired in the early 2000s and started out with a shot of a teenage boy, handheld camera style. He says, "This is my summer holiday." Next we see a shot from inside a driving car. Cliff Richard's "Summer Holiday" begins playing as the car continues travelling. Suddenly, the music stops as the car collides with something, sending the camera flying all over the place. It eventually falls just inches from the boy's bloodied-but-alive face, blood trickling from his nose.
  • A campaign in the UK similar to the one above showed teenagers filming themselves on a cameraphone as they walk home together, until one of them tries to cross the road without looking both ways and is hit by a car. For authenticity, only the crash scene was staged; they used a real group of teen friends (not actors) and had them film it on a cameraphone.
  • This 1997 anti-speeding PSA, titled "Stop", from the Land Transport Safety Authority from New Zealand is horrifying. A family of four is traveling along a narrow, unshouldered rural New Zealand highway, the driver speeding at well above the 100-km/h speed limit when - while going around a sharp curve, he comes upon a disabled vehicle on the side of the road... and there's an oncoming car in the other lane. The action freezes on the panicked looks on everyone's faces as the voice-over announcer explains in graphic detail that if the driver had been driving at the speed limit he would have been able to stop his car... and the fatal and critical injuries the driver and passengers suffered would not have happened. The commercial ends with action resuming and the car skidding and crashing into a light pole, the mother and one of the daughters being killed instantly and the father and the younger daughter surviving suffering major injuries... and hauntingly — after a shot of the young, beautiful mother's bloody corpse inside the car is shown — the surviving daughter crying for help.
  • A UK drinking and driving ad began as the "Light and Cheerful" kind, with a man sitting down at a bar next to a beautiful woman, picking up a beer, and setting down his keys. The woman frowns and a voiceover says "Before you decide to drink and drive, take a look at the decisions you could be forcing into others." It then showed clips of blood-soaked people in wrecked cars, a woman trying to walk and screaming in agony, a man in a semi-vegetative state, two police officers delivering the bad news to an elderly woman, a disabled girl trying to paint with a paintbrush in her mouth, an attractive-looking woman turning around to reveal a horribly disfigured face, and paramedics attempting to revive a unconscious woman, all while everyone stoically considers the choices forced upon them. The scene then cuts back to the happy bar as the man sets down his beer, and the woman smiles, with the voiceover saying "Just one drink impairs driving. Never ever drink & drive. Could you live with the shame?"
  • A truncated version of the 30-minute British public service film Only Stwpd Cowz Txt N Drive shows the car accident scene and the moments before and after. Specifically, it shows three teenage girls in a car — with the driver, named Cassie, texting a friend and later trying to get his number — getting involved with a head-on collision (complete with showing them graphically experiencing whiplash, accompanied by the sounds of snapping necks and body parts being thrown around). After both of the cars come to a stop on the side of the road, Cassie is then shown painfully looking over at her friend in the passenger seat, and two look out to window upon noticing another car barreling straight towards them. Another horrific crash later, Cassie regains consciousness and begins screaming and crying hysterically upon realizing both of her friends are dead. She is then rescued from her car by paramedics as it is revealed that a mother and father involved in the crash were either incapacitated or killed (with their young daughter desperately trying to get them to "wake up"), and a baby is also shown motionless. Cassie is then placed on a stretcher and taken away in an air ambulance helicopter, and the PSA ends with a harrowing, final shot on her bloodied face as she shuts her eyes tight. It definitely doesn't pull any punches whatsoever with delivering its intended message on the dangers of texting and driving. Some viewers, though, may find that the relentless piling of tragic incident on tragic incident tips the advert over into unwitting Narm.
  • Wisconsin has these DOT radio PSAs that are just a mother and son talking after they've been in a horrible car accident, slowly coming to grips with their situation and ending with them realizing that nobody is coming to help them.
  • In New Zealand, there's an ad where a strange old man sits by a Wheel of Misfortune and he watches the road, accompanied by haunting music and freaky noises. As a car enters the intersection, he spins the wheel. Where the wheel stops on decides the car's (and their occupant's) fate. There are three versions of this ad.
    • In one ad, the wheel stops on "Miracle". The car in question almost comes into contact with two cars. They all spin and, after all that, they remain unharmed.
    • In the much more frequent ad,note  the wheel stops on "Death". The car in question is hit by a speeding car. Everything stops in slow motion as the horrific scene is showered upon by a rain of broken glass.
    • Both ads were also shown in a longer version, where the wheel initially lands on "Near Miss". The car in question almost hits another car. After the miss, a police car is in pursuit.
    • In a follow-up advert, a driver is careful at every intersection, so the man doesn't spin the wheel (this version is arguably the scariest, because it shows the man and his wheel at every street corner, intersection and road bridge). When the driver is tempted to rush the intersection after abuse from another road user, the man goes to spin the wheel; but stops when the driver resists and does it properly. However, in an extended version, the next car behind him drives out without looking, and gets a spin of the wheel. We never see what it lands on.

      They actually had the man go to intersections all over New Zealand and had him sitting and spinning the wheel. Now that's Paranoia Fuel.
  • Another ad from New Zealand showed a driver speeding towards another driver at a turning. Just as the speeding driver applies the brakes, time freezes. The driver at the turning and the speeding driver get out and have a conversation. The driver at the turning apologises and says he thought he had time, and the speeding driver accuses the driver at the turning of just pulling out, giving him no time to react. The driver at the turning says, "Come on mate, it was a simple mistake." The driver at the turning begs the speeding driver to slow down because his boy is in the back of the car. The speeding driver apologises, saying there's nothing he can do now. Time unfreezes and the driver at the turning is shown looking back at his boy, and then his car is destroyed.

    The French Government remade this PSA from the perspective of the speeding driver, who is in the car with his wife and young daughter. As the child sobs in terror, the mother tries to reassure her: "Daddy's going to brake very, very hard and it will be okay", but it's evident from the parents' expressions that they know this isn't true. Then time unfreezes and they smash into the side of the other car, presumably killing all three of them and the other driver.

    There's also a Thai version in which a couple on a motorcycle try to speed past a slow-moving truck on a two-lane road, only to find themselves right in the path of a much bigger truck. They argue about their options when time freezes, but then it unfreezes again and they get pulverized. The tone is a little more comic than the original version and the French remake, but the last shot is pretty brutal.
  • A similar ad exists in Denmark, except it doesn't actually show the person crashing, there's just a middle-aged man telling you in detail exactly what happens if you drive a little too fast and lose control over your car. He ends the whole thing with, "Have fun."
  • In Ireland, there is a series of car-related PSA's that are absolutely horrifying. One of them starts with a loving couple cuddling on a bench, with the words "Today Michael will hit his girlfriend so hard, she'll end up with permanent brain damage." They get in a car with two other people, and everyone wears a seatbelt except the boyfriend. They get in an accident, and the camera graphically shows him bouncing around the cab, striking other people with his head, before cutting to a paramedic reporting on the scene and the other three passengers in the ambulance in body bags. The second, WAY more horrifying drunk driving PSA involves a man happily playing with his toddler in his own backyard, when an SUV suddenly crashes through the fence and crushes the toddler. The bloodied driver exits his wrecked car to view the man clutching his son's dead body and silently wailing as he looks on in guilt while the narrator asks the rhetorical question "Could you live with the shame?" And the driver in question was a soccer player. The toddler was dressed just like him and playing soccer.
  • In 2014, a similar PSA to the SUV crash ad was produced, in which the driver loses control of his a speeding car, the car crashes through a hedgerow... and then crushes an entire class of young schoolchildren on a field trip to a nearby park note . A mournful, lullaby-version of Guns N' Roses hard rock classic "Sweet Child of Mine" plays in the background, and the scene is underscored by a shy young boy paying attention to his matchbox-sized car, which is a scale version of the car being driven by the responsible driver, and he is shown losing his grasp after being killed. The over-the-top Bloodless Carnage means it could be seen as Narm, but some people have lauded its sobering message that speeding in Ireland has killed enough children since 2000 to fill a primary school classroom.
    Narrator: "Since 2000, speeding has killed a classroom of our children. Shame on you. You can never control the consequences if you speed."
  • There was an anti-drunk-driving campaign in the 90's and early 2000's called "Friends Don't Let Friends Drive Drunk", which showed home movies of adults and children in happy moments and then the writing on the screen would have the names of the people in the video, their date of death, and the fact that they were killed by a drunk driver. Those were done by Wells Rich Greene BDDP for the Ad Council.
    • One entry showed a home video of an adorable 1-year-old, repeating his mother's words for numbers in Spanish. Then writing appears on the screen, telling the viewer the baby died in an actual crash, which was the result of the mother trusting a friend to pick the baby up. The friend had been drunk. It was even shown on kids' stations.
    • This entry shows the names and photos of three smiling siblings — followed by a horrific shot of the car they were riding in when they died.
    • One chilling entry (which was also broadcast in Spanish) showed a slideshow of various people of many different ages with their dates of death at the bottom.
    • This entry, easily the worst of the bunch shows an ultrasound with a heartbeat in the background, then writing appears on screen telling the viewer that the baby was on her way to being born when she was killed by a drunk driver, as the heartbeat flatlines.
      • It's made worse by the fact that in this entry, unlike most of the other entries in the campaign, there is a total lack of an announcer.
  • There was a similar UK PIF, featuring home video of variously-aged, similarly-deceased children who had been killed by drivers exceeding the speed limit. One of the films ran to the narration of a man reading out the police protocol for officers delivering the news of a road death; others featured readings of poems about death and sorrow, including "Funeral Blues" by WH Auden (famous for its appearance in Four Weddings and a Funeral).
  • A series of bus ads on the DC Metrobus system make mention of crossing the street only during the "Walk" portion of the pedestrian signals. Some are relatively low-key, but there's one in particular where a car barrels straight into a woman. Said woman flies like a rag doll through the air, scattering brown paper bag with groceries, purse, and shoes. To make it all the more nightmarish, a baby in a stroller is sitting in front of the woman.
  • There was a British radio PIF in the mid-1990s with a cheerful, motherly-sounding woman (if not Judi Dench, then a remarkable simulation) relating the tale of little Alice and Bob, whose favorite Fairy Tale was Peter Pan. They wanted to be like him, and they got their wish - when the car crashed on their way to school. They weren't wearing seat-belts, so Bob got to fly (through the windscreen, blinding him in at least one eye during the process) and Alice never grew up (because she hit her father's head, causing both of their skulls to crack and sending brain matter everywhere), just like Peter Pan. Made all the more horrific by the way the narrator lovingly describes the children's injuries in intensely graphic detail.
  • The above PIF ran at the same time as a companion piece aimed at teenagers, where a doctor describes in excruciating detail the reconstructive surgery that a young person may have to go through if they sustain facial injuries from smashing into a windscreen.
  • A TV ad against texting while driving. It showed a first-person view of someone reading messages on an iPhone, the messages saying stuff like, "If you have to pick up Chris at 11, and the party ends at 3, and you have 50 miles of gas worth in your tank..." and then it ends with the final text message being "What are your chances of surviving this crash?". You can feel the guy's Oh, Crap! reaction as he jerks his head up and sees a car roaring towards him... then the screen goes black. Congratulations. You just died in a car accident. In first person.
  • This PIF from the Safer Scotland campaign. Ads featuring first person car accidents are all well and good, but what about a first person car accident... at night?
  • "Drive Like an Idiot, Die Like an Idiot". This ad features bloody (fake) dead bodies, a crashed car and Christopher Eccleston making tasteless jokes.
  • This seatbelt PSA from the late 1960s voiced by Jack Webb. While the line "they wrinkle my dress" might sound a little narm-y, the tympani combined with the imagery delivers quite an eerie effect. There's also something truly terrifying about how that drum roll is just cut off.
    • There were also sliders produced, such as this one that features Mrs. Gordon, a woman wrapped in bandages, and a narrator as he describes how she was on her way to a beauty parlor but forgot to buckle up...and never made it to the parlor at all.
  • The above line was re-used in an 80's-era PSA: First a shot of the lady driver complaining about how seatbelts wrinkle her dress, then a cut to show her paralyzed and strapped in a wheelchair, with her caretaker observing "Oh, your dress is getting wrinkled; let me tighten your belt..."
  • The line appeared again in the Crash Test Dummies campaign that began in the mid-'80s and ran through most of the '90s — both in commercial and poster form.
  • The Winnipeg Police Service is committed to safer streets. You don't want to hit an unsuspecting little girl with a car, do you?
  • This harrowing Canadian advertisement for Mothers Against Drunk Driving (MADD Canada) depicts a black-and-white scene of a baby named Emily lying in a crib crying with nobody coming to take care of her. After slowly zooming out, the picture finally goes to black, with the sound of the baby crying still audible, and the ad explains that drunk driving kills 4 Canadians every day, including the baby's mother. It had to be pulled off the air, either for being too depressing or because it scared children.
  • The "Kids and Cars" commercials are just bone chilling. They show a mother trying to wake her apparently dead son up, shoving a baby into a oven, and a mother telling about how she accidentally ran over her own son while backing up her car. The worst thing is that they showed them on Boomerang and Discovery Kids before it was defunct.
  • Death Zones, Gene Starbecker's graphic bus safety film from 1975 about kids getting run over by buses for not paying attention to what they're doing. The way they show it is pretty graphic and gave kids nightmares. One kid loses her card for her mother and goes back to get it, but gets hit by a bus. Another kid drops his books and goes under the bus to get them, but his head gets runs over instead. But the ending really takes the cake. One girl tries to get her book back from the boys who are teasing her. She manages to get it back, but then she slips under the bus and the bus runs over her stomach, while we see a close up of her face moaning in pain. Later on, she is taken to the hospital, but she's going to die before the day is out.
  • A Canadian anti-drunk driving PSA shows a group of teens being pulled over by a police officer. You think the teens are going to be arrested for underage drinking and driving under the influence but instead, as the police officer waits for the teens to roll down their window, he's struck from behind by another car. The ad ends with a horrible thump as he's hit and then silence as the camera focuses on the two cars and an empty road with one of the officer's shoes. Worst part of the ad, it's based on a true story.
  • A US PSA against texting and driving from the National Highway Traffic Safety Administration (NHTSA) shows an inside-the-car view of a teenage girl and her friends driving along. The girl gets a text and runs a stop sign while checking it. What follows is a slow-motion view of a semi truck hitting the car and the teenagers being whipped around in slow motion like crash test dummies. The scene then cuts to a view of the crash site with a police officer picking up the shattered phone and saying "If I had pulled her over for texting and driving and given her a ticket, it might have saved her life."
  • An old PSA from the late 80s to early 90s features a man with a group of friends driving at night when all of a sudden, he comes across some train tracks and the train itself can be heard in the distance. The man is reluctant to cross it since it's coming, yet his friends egg him on even as we can hear it approaching. Giving into peer pressure (including the last moment where we can hear his friends calling him a chicken and bawking as such), he crosses it, and the next thing we see is a bright light and silence. The man's eyes now appear in the rearview mirror looking at us, the audience, saying, "I should have waited", and we see that the train has smashed the car into an accordion.
  • One PIF encouraging the use of seatbelts featured the sound of a car crash being run through a vectorscope (with Sickening Crunches galore), as Ewan McGregor explains what you're hearing. You don't see the accident, you just hear it, and all you see are the ghostly waves of the vectorscope.
  • From the same campaign as the above example, the infamous UK PIF "Julie", which warned viewers about the importance of wearing a safety belt in the back seat, features a woman getting her skull crushed when she has to stop suddenly and her teenage son, who isn't wearing a seatbelt, collides with the back of her head. It's not as gory as some PIFs, but the dispassionate narration ("Like most victims, Julie knew her killer. [Beat] It was her son.") and the daughter's screams at the end make it extremely unsettling, as does the way the narrator nonchalantly continues ("After crushing her to death, he sat back down.") as the son falls back over in a bloodied heap himself after accidentally killing her. The ad was later used by the THINK! campaign, whose Scare 'Em Straight antics are detailed in the folder above; this PIF also essentially replacing "Backwards" because it seems more meaningful.
  • This 1983 ad from the Ad Council has a group of excited teenagers leaving a bar and getting into a car, while the tune of Michael Jackson's Beat It plays. Their designated driver hops into the driver's seat with two bottles of beer, which he then hands to his friend in the passenger's seat. As the driver's friend questions him on if he is in a state to drive, the driver then reassures him with "What's a few beers?" As the driver proceeds to start the car, an ominous-sounding announcer then warns, "If you don't stop your friend from drinking and driving... you're as good as dead!" The driver gets the ignition started... only for the PSA to emit a bright flash and jarringly cut to the teenagers as skeletons, accompanied by the music abruptly stopping in favor of a Scare Chord. The PSA then ends with the words (which the announcer reads) "DRINKING AND DRIVING CAN KILL A FRIENDSHIP" fading in on a black background, with a human hand giving a firm handshake to a skeleton hand underneath the text.

    A similar PSA, also using "Beat It" as the music score, was created for radio, with the passengers begging their driver — who is clearly intoxicated — to pull over and let someone else drive. The driver, who barely avoids one collision with an oncoming car (cue the horn honk) insists that he's fine and, wanting to go to another party when the others want to go home, proclaims that he is invincible. "Invincible" is the last word he ever says... as the car crashes immediately afterward and everyone is (presumably) killed. The voice-over announcer finishes with the "drinking and driving can kill a friendship" line.
  • John Krish's infamous The Finishing Line, from 1977, a 21 minute long British Transport Films commission about a child daydreaming about their school's sports day being held on a railway track. It's quite graphic, to say the least, especially the aftermath of "the great tunnel walk" scene.
  • After The Finishing Line provoked a massive outcry due to its graphic content, it was withdrawn and replaced by a much tamer film called Robbie. But then, in 1992, it was back to business as usual with Killing Time, a film guaranteed to traumatise those viewers who weren't already traumatised by The Finishing Line itself. The first half is a staged dramatization of a teenager being killed while trespassing into a rail yard and trying to cross the line, while the second half consists of interviews with both police and the mother of a boy killed in a rail trespass death. Sandwiched between the two halves are gruesome photos of real life accident victims, including a young child (thankfully pixelated in the upload).
  • A PSA by the Federal Railroad Administration about the danger of railroad crossings started with a railroad crossing crossbuck sign on a black background as creepy music plays in the background. An off-screen voice says, "A lot of drivers ignore this warning." Then the crossbuck sign fades into a skull and crossbones as the voice continues, "Almost every 90 minutes, one of them is hit by a train." After that, the skull and crossbones fades back into the railroad crossing sign as "ALWAYS EXPECT A TRAIN" appears on the bottom and the music fades with scary synthesized sounds.
  • The FRA made another ad titled "Stop. Trains Can't." It shows a train coming up to a level crossing as the traffic gates come down. Inside the train, the engineer suddenly pulls a lever to apply the brakes, and sparks spray from the wheels. A narrator says, "If you think trains will stop if they see a car on the tracks, you're right. They will. About a mile after they hit you." The video then shows a car being pushed across the tracks and crushed by the front of the train.
  • This train crossing safety PSA from the Metropolitan Transit Authority of New York.
  • The UK's Network Rail are known for making some particularly disturbing PIFs:
    • "See Track, Think Train" shows a family biking in the country, when a boy starts an innocent-sounding game of "I spy", challenging the others to guess the word he's thinking of that starts with the letter "T". Tractor, tree, train, tire, and teddy are incorrectly guessed, and then a Mood Whiplash comes as a girl guesses "Wait, is it... track?" as she walks with her bike onto a train track, and then a Smash to Black as a train is heard whooshing by.
    • Another corporate campaign, reflecting on why using a mobile phone at work can be a very bad idea (specifically, while working near the rails). This one's called Hit or Miss.
    • Network rail have also done adverts urging people to use level crossings properly, with the tagline, "Don't run the risk." The print ads show accident sites with smashed cars and labels showing where the passengers were found. It's not clear whether the labels refer to the dismembered bits of the passengers or the individual passengers themselves...
    • There were also "Don’t Run the Risk" radio adverts.
      • One of them has the narrator telling you that you know this road, which takes you to work everyday. He then says that you know that today the boss is going to give you hell, and that the lights on the crossing will turn red, and that you know that you will have to wait for what it seems to be ages. He tells you that you know you shouldn’t put your foot on the pedal but you will, with the sound of the railroad crossing beeping and a car accelerating, and you know that the train goes at 100mph. After this, the beeping sound turning into the sound of a EKG flatlining, with the narrator saying that you know that your family will never see you again. The sound of a train whooshing by is heard, while the tagline is heard.
      • The other one has a narrator saying that you just gone through the red lights at a railroad crossing, and that you ducked under the first barrier okay, and then the exit is blocked by the car in front, and now you’re stuck under the track. He tells you that you either: A: Pretend that it never happened. B: Quickly get the kids out of the car and run. C: The sound of a train plowing into a car. He then apologizes for being too late. He then says the tagline. The images used for the ads don’t help much, with the first having a picture of a derailed train, with the second having a picture of a train that ploughed into a car.
  • A French PSA telling the dangers of drinking and driving starts off tame and only goes downhill from there.
  • A 2015 anti-drunk driving commercial by our old friends at the DOT shows a man in a club going to the bathroom, drunk, and putting his keys on the sink. Cue his reflection in the bathroom mirror starting to speak to him, trying to get him to pick his keys up and drive home because he's fine, he can handle it. The guy is sensibly smart enough to say no, and the reflection eventually snaps and screams "JUST GET IN THE CAR!" The fact that your own "I can handle a few drinks" mentality could be taken as your head deliberately trying to kill you is a rather chilling prospect to think about.
  • There's a billboard in New Zealand that reminds motorists to drive according to weather conditions. It features the image of a young boy that actually "bleeds" whenever it rains outside.
  • A disturbing collection of print ads from the Arrive Alive campaign show the creepy flashlight faces of drivers staring right at you, along with Paranoia Fuel-inducing texts like "I'll wait for you on the top of ur road". The message was to convey that you become "a killer" when you text and drive. The first one is especially creepy, given the male driver's Axe-Crazy expression.
  • This PSA from the city of Santa Clarita on texting and driving. The acting is a little cheesy, but the ending is beyond the usual level of dark for a modern-day PSA. A little girl getting hit by a car? Dark, yes, but if it's simply implied nothing new. Try blood splattering on the windshield as the driver moans "Oh my god..." realizing what she just caused. This aired on Cartoon Network, by the way.
  • There was one billboard (located somewhere in Wisconsin on the highway) that simply had the image of a shattered dashboard, with the accompanying text reading something along the lines of "The last thing Emily saw." That's it.
  • A French Public Information Film has a man talking to a friend of his, who was in a drunk driving accident and now lies in a coma with severe injuries, including lacerations to his face, one leg that has been amputated, and the other that is badly injured and in danger of amputation. As he is talking to him and telling him not to drive drunk, the man's injuries slowly heal and then it is revealed that the injured man is now unharmed and sitting in the friend's home, having been convinced to sleep off his drunken state, saving him from any potential danger.
  • The Government of Ontario released a PSA titled #Put Down The Phone, showing a man driving along when his phone goes off. He picks it up, and CRASH. Smash Cut to the man at the hospital in a neck brace and wheelchair, to assure the audience that yes, it happens that quickly. There's also a 60 second version, which confirms that the man is left almost entirely vegetative by the crash. While not necessarily creepy, it gets a lot of shock factor from how quickly it unfolds.
  • This PSA from the Brain Injury Association has a child on a bike going up to another kid on a bike and insulting him because he has a helmet. In the middle of bullying him, the kid runs into a board of wood, and it's implied that he now has a head injury.
  • In Australia, Towards Zero, in order to prove how we are all fragile in car crashes, made Graham, the only human designed to survive a car crash.
  • The British Transport Police put out a short video featuring real CCTV footage of people doing stupid things on railway lines, including a few near-misses as a train comes by. The final clip shows a person actually getting knocked down by the oncoming train, and in full view of the camera too. Though it isn't stated in the video, he ended up paralyzed.
  • A 2014 spot for the Louisiana Highway Safety Commission intertwines footage of a pickup truck rolling over a field and crashing with audio of a wedding oath. Emphasis is put on "Till death us do part". The effect is nothing short on chilling.
  • One haunting public service announcement from the early 1980s begins inside of a junkyard full of wrecked cars and a male announcer reading off the names of various people and where they're from. He then says that "though they're not victims yet, one out of every two Westchester County residents will be involved in an alcohol-related crash in his or her lifetime" and before going back to reading off the names, asks "Will today be the day?" as the commercial ends from the inside of a crashed car with a smashed-in windshield. Adding onto the nature of the ad is its ominous soundtrack.
  • Western Australia released several radio ads advocating against fatigued driving by having a narrator tell the audience a whimsical bedtime story involving people getting killed or seriously injured because they were driving tired. The worst of which was the story of "Sleepy Simon", who didn't get enough sleep because of his crying baby. So he and his family got into a car accident when he was driving them tired and fell asleep on the wheel. The narrator then happily tells you that now, since his baby died in the accident, the only thing that keeps Sleepy Simon up at night nowadays are his own nightmares.
  • This horrifying 1960s print ad by Mobil, starring Dancer Killer Joe Piro, was produced to advocate against driving with tension. Talk about Nightmare Face. Don't click the link unless you're not planning on sleeping tonight.
  • This example is unique, as it is a PSA disguised as a Game that plays in theaters during the pre-movie advertisements. The premise is that it follows a man on his last day of school and viewers are invited to vote with their cellphones on decisions he has to make throughout the day using the TimePlay app (which include picking what socks he should wear, what prank he should pull at school, what music he should listen to on the way to class, etc.). The final decision he makes is whether he should spend the day with his regular friends or his girlfriend. Whichever you choose, he pulls out his phone while driving in his car to make a text, and while he's texting, the sound of tires screeching is heard while another car is coming out of the intersection in front of him in the background, and the screen cuts to black as he crashes into the other car, presumably to his death, because he wasn't paying attention to the road. The ad then asks you to press "I Pledge" on your phone and promise to never text and drive and shows a list of people in the room who pledged. The fact that the PSA starts so lighthearted only to take a turn for the worst in the end only makes it more jarring.
  • And then there's this infamous horror from Poland, which warns the viewer about insufficient buses carrying children. It follows a beat-up red bus as it is constantly abused. Nobody wants to ride on it, and it doesn't even have a nice place to sleep. Finally, the bus drives off to a junkyard to end it all, placing itself onto a crusher's conveyor belt ala The Brave Little Toaster. Right before it can do the deed, a butterfly shows up, turns the machine off, and cheers up the bus immensely. Happy ending, right? After this heartwarmer, a previously unseen woman turns the machine back on, and the frightened bus is sent to its doom. We actually get to see it get crushed. "Have no mercy" indeed.
  • The same campaign as above also made this, simply named KOSMOS. And it manages to be even worse.
  • This horrifying public information film shows the dangers of drink driving involving children and in the tune of "The Twelve Days of Christmas" sung by children. For each different number, the child featured has suffered a horrible medical fate, but perhaps the most harrowing fates go to the "Five golden rings" part, which has been replaced by a haunting echo of "Fooood through a tuuuube" and "And a Partridge in a pear tree" which has been replaced with the somber "And a lifetime in a wheelchaaairrr..."
  • This 2001 one, from Portugal's Prevenção Rodoviária Portuguesanote  keeps the Nightmare Fuel tame, but the message delivery pulls no punches all the same. The video shows a simple premise: a man, named Hélder, buttons his shirt. Sounds fairly harmless, right? Well, the video literally starts with white text explaining that he had a car accident caused by speeding in 1989.... and then the video cuts to him taking literally nearly 2 minutes to button his shirt, as his physical capacity and mobility had been damaged by the crash, all to the sound of Aimee Mann's "Wise Up", the haunting ballad that's best remembered from Magnolia. When he finally buttons it, the line "quanto mais depressa, mais devagar" - which is the Portuguese translation of the saying "more haste, less speed" - appears, followed by a fade to black to the PRP and Direção-Geral de Viaçãonote  logos appear, and a voice-over that tells it straight: "Next time you drive fast... remember Hélder." A shorter version of the ad was made, in English.

    A less popular variant was also created. It features a man, named Henrique, who had a motorbike accident in 1988, caused by a failed attempt at a dangerous manoeuvre, that seems to have paralyzed him from the waist downwards. After the white text that explains that, the video fades in and it's him, sat down in his bed, trying to unlace his shoes, also to the sound of "Wise Up" by Aimee Mann and ending with the Wham Line of "more haste, less speed". This version, while not as iconic as the Hélder one, is perhaps even more terrifying, as the fact that it took this poor man two minutes to unlace his damn shoes while sat in his bed... goes without saying, it will indeed make you think twice before you try to rush past the legal limits even for a split second.
  • In 2012, popular make-up blogger NikkieTutorials made a video called "A crash course to shine". Viewers didn't notice that this was a Volkswagen anti-makeup while driving PSA until it was too late. Watch it here.
  • Since the late 1980s, South Carolina has been promoting driver's safety with a series of PSAs called "Highways or Dieways: The Choice Is Yours." They're all filmed in intentionally grainy, jerky, cheap-documentary style, showing how in just sixty seconds of bad driving your life can change forever, and again in the sixty minutes after that. One of the most effective subsets features parents grieving over their dead children in the back of an ambulance.
  • The National Highway Traffic and Safety Administration put out this ad in 2018 about what happens when you don't wear your seatbelt, with chilling background music and victims of car accidents presumed to be unconscious (or dead) becoming conscious to tell you why they weren't wearing their seat belts. The end of the PSA has a man who receives a ticket from an officer for not wearing his seatbelt, citing that sometimes he "just forgets" while buckling himself in. If you watch this late at night, kiss your sleep goodbye.
  • The Nightmare Fuel for this LTSA ad is more subtle than most. It has three different people celebrating Christmas, only to receive a phone call that their loved ones have been killed in car accidents and their horrified reactions to the news. Perhaps the worst reaction is that of the old man, whose response is to grab his chest and collapse. This is all heartbreakingly set to "I'll Be Home For Christmas".
  • This five-minute French public information film features three seemingly unconnected people: a woman having the police come to her door in the middle of the night, two teenagers waiting up for their friends, and the scene of a horrific car crash. It turns out, the woman is the mother of the victim in the crash and the two friends were just at a house party where the victim drank liberally before he and his other friends drove home. From the mother's reaction to the very graphic end result of the crash where the man and his friend both died (he was ejected from the car and his buddy painfully convulsed before succumbing to his injuries), no amount of horror is spared. Even the backseat passengers clearly did not walk away unscathed, as the one girl understandably freaks out over a tooth projecting from her skin and both of them had to watch their friend die before their eyes.
  • This British PSA shows what could happen if you text and drive. Not only do you see a graphic depiction of a car wreck and the horrifically mutilated faces of the teenagers, but it's also shown that the person who texted caused the death of both of her friends, two parents, and (possibly) a baby, and is presumably forced to live with the emotional pain and guilt for the rest of her life.
  • One Spanish PSA against driving under the influence of drugs, inspired by the 1972 film La Cabina, features a man driving his car after using cocaine, until a sun glare suddenly transports him to an empty street, where he can't start nor exit the car. Eventually a tow truck picks him up and carries him across town, until he finally arrives at a junkyard, where he sees various other people trapped in their cars. He notices his right shoe is missing right before a jumpcut to the shoe laying on the road after an accident. The narrator tells the audience that 1 in 10 drivers drive under the influence of drugs as we cut back to the junkyard, where it's revealed that the man's car is actually wrecked alongside other wrecked cars.
  • The Danish Road Safety Council put out a pair of ads showing the gruesome impacts of car crashes... in reverse. All the while, we hear the drivers' regrets that they failed to pay attention and wish they could turn back the clock to before their collisions. The fact that both spots use Alison Krauss & Union Station's "The Lucky One" does not help at all.
  • This scary 1997 PIF from the National Safety Council in Ireland shows a plastic bag in an eerily lit room. As we zoom out from the bag, we hear a judge in the background talking about how a boy got ran over and died. The announcer then says in a dark tone that it is always too late to say sorry. The synth drone doesn't help at all. At the end of it, the light suddenly turns off and the synth drone comes to an abrupt stop, which is genuinely creepy.
    • A full version exists, which was made in 1996. It shows someone putting the boy's toys and hat and his game boy and many other things into a plastic bag while we also see some people in a bar drinking. However, we hear a car crash with a woman screaming over the footage of the camera zooming out from the bag. The music is Lou Reed - Perfect Day.
  • There was a series of PSAs that ran in Spain in the mid nineties called “Pictures”, showing pictures of different people, with a voiceover saying that the person shown had just lost their father/husband/wife/son/etc. in a traffic accident. The pictures would then fade to black with text stating that the person shown has been affected with terrible things as a result. (One version of the ad states that a boy had to go through an entire year of trauma counseling, another has a man getting prescribed tranquilizers to help cope, another had a woman attempt suicide a month after the accident.) After the 4th picture/person, it would show a horrifying crash involving the 4th person in black and white. One of them involves a man crashing into another car, being thrown through the windshield and then landing onto the car roof, with blood running through his arm and showing his bloodied face, another showing a man who fell asleep behind the wheel flipping over his car, rolling over many times, and then a semi truck crashing into his car, another depicting a woman crashing into a huge rock, with her car being completely engulfed in flame, and another shows a boy being hit by a truck, being replayed a few times, then the wheels of the truck crushing the little boy. After these horrific scenes, it shows the picture of the 4th person, revealed to be part of a photograph containing all the people shown. It ended with the text “Think about it. You're not the only one who pays for foolishness." A fan-made mashup of the whole campaign can be seen here.
  • This 1997 ad from Chile is quite unsettling. We start off with a father and family going for a ride. However, the father's kids distract him, causing him to crash into another car. We then get an unsettling pan of someone zipping up his body in a bag.
    Narrator: Don't become as a bag. Drive with responsibility. Your life and other lives are in your hands.
  • These two 1988 ads from the Scottish Office both show first-person views of a child running on the road and getting hit by a car. The first child, named Andy, gets hit by a car, then we get an unsettling shot of his coffin getting lowered to the ground. Finally, the second child, named Johnny, gets hit by a car and ends up in the hospital, with a slightly unsettling shot of him in a hospital bed.
    Narrator: Stop at the kerb. Don't run into danger.
  • This creepy 2004 Belgian ad from the Belgian Road Safety Institute seriously knows how to get its point across. We see a birthday cake in an eerily lit room while we also hear some little kids singing. The camera slowly zooms in on the cake, and we hear a car crash, causing all of the candles to blow out. We're treated with a caption that says that a boy named Thomas, is 6 years old, forever.
  • This brutal 1993 ad from the United Kingdom which reminds us to wear a seatbelt. We see a group of friends going for a ride, which is filmed in black and white. We get told that in a crash at 30 miles an hour, an adult backseat passenger without a seatbelt is thrown forward with a force of 3 and a half tons, which is the weight of an elephant. We then see the backseat passenger morph into an elephant, which rams into the driver, causing the driver to slam his head onto the steering wheel. The backseat passenger then crashes straight through the window as we also see his bloodied hand. We then get a shot of the devastated front seat passenger, while looking at the dead driver. This was the last ad in the Clunk Clink franchise.
  • This ad from Britain, which is actually one of the first ads about not driving while on your mobile phone. We see a slideshow of a wrecked car while we hear a policeman talking to someone on a walkie-talkie about how a pedestrian got hit and how the driver was on his/her mobile phone and that the pedestrian is fatal. The juxtaposition is quite unsettling, and the audio quality of the walkie talkie is a bit unsettling as well.
    Text at end: Stay switched on. Switch it off.
  • This disturbing ad from India has a person browsing through a cellphone in complete silence. They go to the "Ringing tones" page and there are 3 types. The first type is a woman crying hysterically. The second one is a man crying hysterically. The 3rd (and the worst) one has a baby screaming horrifically, then fading to black with the message "Don’t use your cellphone while driving.", with the baby still screaming.
  • This one from France named Double Accident has a car that completely flipped over on a highway. You can hear the people inside confirming if everyone is okay, with a man climbing out of the wreck with the caption "On that day, he was driving much too fast." Then another car comes and plows into the crashed vehicle, on the side that the man is crawling out, with the caption "And he was going just a little bit too fast."
  • This 1986 ad from the United Kingdom has a perspective of a driving simulator video-game. The driver nearly runs over a kid running to get a ball but stops the car successfully. He then nearly crashes into another car but also stops successfully. He then drives a bit too fast and crashes into a pram, with the word "manslaughter" flickering on a black screen. Then, he nearly runs over the same kid as before but turns over and crashes into a truck instead, with the word "suicide" flickering on a black screen. Then, he crashes into a motorcycle with the word "manslaughter" flickering again on a black screen. The real kicker is the ending, as we see him nearly running over a dog, he turns around while an unsettling screeching noise plays as he runs over multiple people on the footpath.
  • This one from Belgium in 2002 begins with a shot of a tree, while we hear a loud crash offscreen while the camera starts shaking. We then see their bodies inside the car with their souls floating out of their bodies. Eventually, one of the ghosts goes back to their normal form and brings one of the men back to life. The one alive is breathing heavily, wondering what just happened.
  • This 1990 ad from the Scottish Office begins with closeups of a man getting dressed in a suit. We then see someone put a flower on his body as the camera zooms out to reveal that he is in a coffin in a dark room, implying that he died from speeding.
  • This Irish 1995 anti-speed commercial from DOE entitled 'Thoughts' has a young couple on a drive while a different music track (I Can See Clearly Now, Don't Stop Me Now, Call Him Mr. Vain by Culture Beat, Highway to Hell and It Must Have Been Love) plays as the driver begins to increase in speed, and his girlfriend begins to get increasingly more nervous, even appearing to be shouting at him to slow down, followed by her boyfriend shouting at cars to get out of the way. They crash into the back of a car where a little girl is watching the line of traffic, throwing her out of the car, and killing her instantly. We also get to see unsettling shots of the little girl's corpse, her parent's bleeding faces, and two men moving a stretcher with the dead girl covered in a sheet. The ad ends with the voice-over of a courtroom while the driver's girlfriend looks at him with disgust, huddled in a blanket with a police officer comforting her, all while the driver looks around in shame. The dark atmosphere and the aftermath are both unsettling.
  • This 2002 ad from the same people who brought to you Double Accident (see above) has a family going about their normal day, culminating in the father, his young daughter and his teenage son sitting on the roof...and then an invisible force knocks them off the building (several feet up high, no less) to the ground, where you are treated to an unsettling shot of their dead bodies. Its' excecution is pretty jarring.
  • This one from DOE entitled "Excuses" shows the daily lives of victims in road accidents caused by speeding drivers, such as a crippled man getting into a pool, a paralyzed woman being lifted onto her hospital bed, a man looking at a photo of his dead wife, and a woman taking off her prosthetic leg. We hear voiceovers of the victims talking about the excuses the drivers that seriously hurt them gave ("I was in a hurry", "I thought the text was important", "The sun was in my eyes" etc.) The ad ends with a girl and her father driving while the girl says it was just an accident, and a lorry smashes into their car landing on top of theirs, presumably killing them.
  • This one from 1995 shows a girl crossing the road, only for an oncoming car to run her over, with her body plummeting to the ground with a sickening CRUNCH, complete with blood splattering against the ground. We then see that she is now a ghost as a policeman walks through her. She then berates the man who has killed her for speeding.
    • There is another version with a male, this time the victim is inside the vehicle, with his father crashing into another vehicle, causing his truck to flip upside down, with the teenage boy lying dead on the concrete. We then see the ghost trying to confront his father for speeding. We then see his father in an ambulance, which is getting ready to drive away, all while the boy begs his father not to go away.
  • This one from Brazil in 1999 shows some people in a pub pouring a glass of beer and drinking. We then see someone holding a bottle of beer, which morphs into a rotten corpse in a morgue.
    Narrator: Do not drink and drive. That is the code.
  • Another one from 2002 simply features a first person top-view shot of a moving car on the road, accompanied by a beeping monitor for each white line passed. It quickly becomes more unsettling as the car moves faster, the monitor itself beeps faster and faster... until we reach a long infinite white line, as the monitor flatlines, suggesting that the victim died from speeding too much. Simple, yet unnerving.
  • This disturbing 2004 ad has three seemingly unrelated people: a young woman named Miss Chan who's helping her father, a boy named Billy who's playing soccer by himself, and a man named Mr.Lee watching a recording of his wife. Said people are actually victims (or, in Chan and Lee's case, instagators) of car accidents and are suffering flashbacks... which manifest in brutal Jump Scares of photos of graphic car accidents with a voiceover explaining what happened to each individual. It also crosses with TearJerker since you can feel the guilt in Miss. Chan's (who killed someone's father while recklessly driving) and Mr. Lee's (who put his wife in a coma) faces for their actions.
  • Drive Alive's 2005 PSA from South Africa, though tame, is rather unsettling. It plays out as an advertisement for a hotel with relaxing beach music... just swap "hotel" with hospital, "staff" with doctors, "guests" with hospitalized, unhappy drivers and "relaxing music" with Soundtrack Dissonance; in short, it's actually a hospital with drivers who are either on life support or trying to walk again, with the wrong music playing. The dead silence at the end doesn't help.
  • This one entitled "Dirt Racer" features a bunch of kids riding on a three-wheeled bike, introducing us to the Dirt Racer while happy music plays in the background. At first, you'd think that this is an ordinary bike commercial, but unfortunately, it isn't, as we then see one of the kids riding on the road peacefully until a speeding oncoming car hits him. The music then turns into a Drone of Dread as we see the broken Dirt Racer, which pans up to the driver.
  • This one from New Zealand in 1998 entitled "Tama" begins with a Maori family leaving the beach and packing up to go home. We see the family laughing and having fun and all is good until the dad finds out that he is in the wrong lane and drives off the road. We then see the funeral of the family, with a man speaking Maori in the background. The ad ends with a sad-looking boy holding a pinwheel.
  • This one from DOE shows a bunch of people going into a giant crusher while a narrator talks about ignoring all the traffic rules such as forgetting to pay attention, forgetting to wear your seatbelt, etc. The narrator then mentions forgetting that nothing on the road is more crushable than you. While he says that, we see the people all getting crushed to death. The eerie synth music doesn't help.
  • This one from New Zealand entitled "Same Cop" shows a family on a road trip talking about gloves. We then see that he is speeding as he pulls over to get a ticket from the police. We then cut to the boy's soccer game as his father cheers him on. We then cut to the family's road trip again, only for them to see the aftermath of an accident. You are treated to shots of damaged cars, injured victims, and a grieving woman. We then get revealed that the cop that was letting them through was the same cop that gave them the ticket.
  • This one from New Zealand entitled "High Rise" shows a car floating in mid-air while a narrator tells us that if you are driving at a certain kilometer and you crash, the speed your body impacts is the same as falling from a certain floor of the building that the car is beside. After the narrator mentions that a 125km crash is the same impact as falling from the ninth floor, the car suddenly loses gravity and falls to the ground.
  • This one from 2007 in New Zealand entitled "Mate" has a montage of a group of friends saying mate while drinking at a pub. We then see the group of friends going for a car ride while we hear one of the friends scream out "MATE!" as the driver crashes into a pole, sending them upside down. We then see the driver walking into a pub to see his mates, and say "Hello, mate!". However, instead of his friends calling him "mate", they call him by his real name, "Dave".
  • This one from 1995 in New Zealand entitled "Same Day" begins with a family going for a car trip. All is good until the dad crashes into a car, while also showing us the brutal aftermath. We then see the husband and wife in hospital, with his wife receiving a speed camera fine that was issued to him earlier on the day of his accident. She then reminds him that "It's the same day, David!". David tries to apologize, but his wife tells him not to say sorry to her, but to say sorry to the kids. As she leaves, the man suddenly bursts into tears.
  • Another one from 1995 in New Zealand shows a group of girls driving while putting lipstick on. We then see them driving past the aftermath of an accident, and you are treated to unsettling shots of damaged cars and a woman's blood-curdling screams.
  • This one from 2000 in Australia shows a child reciting "Now We Are Six" by A. A. Milne while we see the child sitting in a car. When he gets to the line "Now I am six. I'm as clever as clever." We then see a window shattering, implying that the boy has died, and the boy then says "So I think I'll be six, forever and ever.". We then see the aftermath of the accident while we hear the driver asking if he will be okay and tries to mention that he wasn't drunk. The music box tune doesn't help, and neither does the slogan.
    Slogan: Drink drive. You'll be sorry.
  • This one from New Zealand shows two friends driving at night and having a conversation. Suddenly, the driver crashes into a ditch, killing his friend. He then mistakes his dead friend for staring at him weirdly and begs him to stop staring at him. Then, the body of his friend falls on him, with the driver pleading with his friend to get off him. However, you may think it's either scary or funny.
  • Another one from New Zealand begins with a group of guys having a party, with them dressed up in costumes, playing hard rock music, and having fun. Then eventually, they get into a car. Then they’re driving down a road, with hard rock music, and talking back and forth. Then they milk up speed, and then they lose control and crash into a wall. The horn goes off immediately after, with the driver, with blood coming down his nose, trying to get attention from the dead passenger to no avail, and then he starts to freak out, screaming "GET IT OFF!!!" while the horn continues to go off.
  • This Puerto Rican commercial called "Lucky" starts off with a man leaning against a counter in a bar. He gets up, tipping his drink. He leaves the bar, and starts walking down a dark alley. He nearly gets run over by a passing car, then suddenly, a Drone of Dread starts playing as the guy starts to cross a street. He gets to his car, while a suspicious piano note starts to play. While he is unlocking his car with a key, another guy grabs him, with the music turning sinister. The guy who grabbed him points a gun next to the guy who was trying to get in, then he knocks him down, and then he steals the guy’s car. It then shows the guy on the ground while the car stealer drives off. It then fades to black with text saying "next time, you might not be so lucky". It fades back on, with the guy walking away while the car stealer drives off in the distance with the tagline "if you drink, don’t drive".
  • This one from New Zealand has a drunk guy driving down a dark road while he grabs a cigarette. As he’s lighting it, he suddenly loses control, and then he goes into the ditch and rolls his car over. It happens so suddenly that it’s a bit of a Jump Scare. He tries to get out of the car, but he can’t because he is too injured. And then, it starts to rain. Hard. The vehicle starts to fill up with water, and the guy tries to get out to no avail. His head then starts to get fully submerged in water, and then he starts drowning. It fades to black, and when it fades back again, it is early in the morning, with the car still filled up with water, while the guy has drowned quite a while ago.
  • This eerie PSA from Argentina has a Corvette driving down a dark road with its pop-up headlights up, with the only sound in the PSA being the engine drone. Throughout the PSA, the headlights start to sink down slowly, and then a slight buzzy horn sound can be heard as the headlights pop back up. They again close gradually, then the same horn sound can be heard as the headlight pop back up slightly, only this time they're half-opened. And then, the headlights gradually close, and then they fully close. After this, it cuts to black with the message "99,9% of people who fall asleep driving never wake up" in a slightly unnerving font. Simple, yet unnerving.
  • This creepy Czech PSA is creepy from the start, with an embryo animated in creepy CGI. You can hear a couple talking as they unlock and start their vehicle. Then they floor the vehicle, which causes the embryo to jolt backwards. Then the car sharply turns, causing the embryo to weave away from the screen. Then it sharply turns again, this time causing the embryo to nearly touch the camera. You can hear cars honking, and then you can hear a woman screaming as the car brakes and the embryo moves forward slightly, ending with the car horrifically crashing as the embryo tumbles quickly everywhere. Then it shows the lifeless embryo as blood surrounds it, with the voiceover and the tagline saying "Don’t decide on the lives of others with your aggressive driving."
  • This one from 1982 in New Zealand shows a man doing a Russian roulette and surviving once, all while an announcer says "Drinking and driving is like Russian roulette. Sooner or later you're going to lose." The music begins to get tenser as the man takes a few deep breaths, and finally shoots himself in the head, which then cuts to an explosion, implying that the man presumably got killed.
  • This one from Australia shows a freeze-frame of a car crash. We see the car disappear while a narrator talks about the damage done to the driver, such as bruises, a big wound in his ankle, internal bleeding, etc. We get told that after his car stopped, his brain kept moving, slamming into his skull with enough force to burst blood vessels, which will leave him in a coma. We then see him falling down to the ground, while the narrator says that he will have to learn to walk and talk all over again.
  • This one from 1995 in New Zealand shows a drunk couple getting ready to go for a ride. However, the boyfriend is so drunk that he can't even walk, so his girlfriend drives instead. Her boyfriend, however, wants to get a taxi, but the girlfriend really wants to risk it. However, the driver didn't look where she was going and crashes into a truck, all while we get to see unsettling shots of the damaged car. We hear someone scream "Call an ambulance!" while we also see the brutal aftermath, showing his girlfriend's bloody corpse, all while other people react in shock.
    Tagline: If you drink and drive, one way or another, you will be stopped.
  • This one from 2003 in New Zealand shows the grisly aftermath of a car accident, followed by a panicking girl getting into an ambulance. The whole thing is reversed with a twist, featuring a scene with a couple driving peacefully.
  • This one from the 1990s in New Zealand shows a group of friends getting ready to have a drink. All is good until a woman enters the room, calling the boys murderers, implying the fact that they accidentally killed someone due to drinking and driving. The boys just look at her in regret while the woman leaves the pub, and is Suddenly Shouting at them and calling them "MURDERING BASTARDS!".
  • This one from New Zealand shows a group of friends in the car talking back and forth. Suddenly, the driver loses control and crashes into a ditch. We see the driver getting out of the car with the passengers still inside. All of a sudden the car blows up in flames while one of the passengers scream "MARK! THE CAR'S ON FIRE!", all while the driver panics, not knowing what to do, with the passengers still screaming.
  • Another one from New Zealand shows a group of friends driving, talking as usual. The driver begins to milk up speed and drifts along. Suddenly, he loses control and crashes into a pole. We get revealed that the front passenger has died (and possibly the one behind him), all while we see the driver trying to wake him up. The driver's face after the crash is also quite unsettling too. You can see parts of his skin peeled off. We then see the driver inside a room with a neck brace on, ashamed of what he did.
  • This New Zealand advert called "Gents" starts off innocent, with a guy having great fun in a crowded bar, meeting up with a woman, and having some alcohol. He walks to a bathroom, where he spots 2 guys going to the urinal. He grasps their butts, and then they get his attention. They start to joke and enthusiastically talk to each-other. Then they pressure him to drive, even though he’s drunk. The 2 guys grab him and head towards the door, and right when they start to open the door, it transitions to a hospital, while a horrific crash can be heard. Doctors wheel an unconscious guy into the ER, with that guy having a bloodied face and a horrible black eye, while they wheel another guy in. Doctors do their work, and yell out instructions, while it goes to this guy, who has a bloodied face & body, while yelling out for one of his mates. It shows a close-up of his unsettling face while the tagline is shown.
  • This haunting child car seat PSA from the Czech Republic starts off with a man looking out of a window while it’s raining outside, while gloomy and haunting music plays. Two children start to enter the room. The girl starts to run towards the man and hug him, and when he’s hugging her, she vanishes into thin air. The boy walks up to the man and places a toy car into his hand, and just when the car is placed into his hands, he too vanishes into thin air. The camera then zooms into the man’s eye, and it shows them driving down a highway on a sunny day. The children are not buckled up at all, playing freely in the back seat. Then a car pulls up into the middle of the highway, and then the crash. The children scream as they are thrown out of the vehicle, and it shows their bloody corpses as well. Then it cuts back to the room, as it shows a woman sitting in a chair, and then it shows all four of them in a family photo. The woman joins the man as they both look out of the rainy window, with the voiceover and tagline saying "Your children could be here with you... Use child car seats."
  • This Dutch car distance PSA from 2000 has clips of two people walking very closely to each other, while relatively upbeat and dramatic music plays. After the 5th pair, a text says "Ridiculous?" Then it shows two men walking very closely to each other, with one of them having a stuffed shopping cart. The text says "So why do the same when driving your car?" It then shows a couple running in a park while the music gets more dramatic. Suddenly, the screen cuts to black, with the music being replaced with the sound of a car frantically braking and then crashing. The message "Keep your distance" (with big space gaps in between) displays over complete silence.
  • A trio of ads by the same people who brought you the horrific "Pictures" campaign (see above) has a premise: The narrator advertises a certain product that looks like any old product, but in fact is the world’s most expensive product. And then if the driver uses it, they will cause an accident, which will cost many people & events. All of these ads have scenes of accidents, with people screaming in distress and/or pain and scenes of injured people. Here is a list of them:
    • The first ad showcases some sunglasses. The driver, Rafa, decides to pick it up, and he loses control, which causes a crash that will involve him, a couple, and a child. The sunglasses will also cost his family, his son Juan, and a potential grandson. It will also cost the firefighters (but they always pay the price), the people who work on the power lines, the traffic police, two ambulances, and doctors and friends, and it’s all because of the pair of sunglasses.
    • The second ad showcases a song on a phone. The driver, Lucia, decides to change it. She won’t notice that she has her foot on the accelerator, and she will have an accident on the next bend. The accident will cripple the movement of her left leg permanently. Two drivers will also pay the price because they didn’t see Lucia because she was going too fast. Lucia’s recklessness will also cost her job and years of rehabilitation. The accident will cost several lives and countless explanations, and it’s all because of the song.
    • The third ad showcases a joint. The driver, Oscar, decides to smoke it, and that will affect his reflexes and his ability to drive home, thus costing him an accident. It will cost Oscar and the three friends that are in the car. It will also cost cutting off traffic and calling the emergency services. It will also put off a trip and cancel a wedding. It will also cost Oscar a sense of guilt and a call to his family, and you know what the call will cost. All of this is caused by the joint.
  • This one from 1996 in New Zealand shows two girls going for a ride, talking back and forth. We then see a group of boys going on a road trip, also talking. Suddenly, the boy crashes into the girl's car, causing the passenger to fly out of the window and fall onto the boy's car windscreen because she didn't wear a seatbelt, followed by a gruesome shot of her bloodied face. The boy looks in shock as the girl's friend looks and cries out her name and screams. We then see some people covering the victim's presumably dead body in a blanket while the boys sit on the footpath staring at the aftermath. The ad ends with a shot of a seatbelt with a tagline reminding you to always wear your seatbelt.
  • This one from New Zealand entitled "Spot The Difference", shows a split-screen of two girls going for a jog. In one of the split screens, a girl runs onto the road and nearly gets run over by a car, but stops in the nick of time. The other one, shows the girl getting brutally getting run over by a car, with her friend running over to her. It is then revealed that the one that stopped was driving at 50 kilometers an hour, while the other one was driving at 67 kilometers an hour.
  • This one from New Zealand shows a mother and son getting ready to see his father. After she gets in the car, a car suddenly crashes into the back of the vehicle and runs out of their car to check on them. We see one of the drivers telling the little boy that the mother is okay. We then see a flashback of her drinking at her friend's place, and find out that the mother has hit her head. The kicker is the ending, as we then find out that the mother was pregnant. She cries for the the drunk driver to help her.
    Tagline: Women are drink drivers too.
  • This one from 1997 in New Zealand shows three viewpoints of different people. The first viewpoint shows a group of friends leaving a party, with one of the men driving. We then see them in the car talking back and forth. All is good until the driver accidentally runs over a motorcyclist. We then see the injured drunk driver in a waiting room in a hospital, with the victim's parents giving him a Death Glare. We then hear the victim's parents crying, implying that the victim has died. Then, we see him in court with the judge saying that he is guilty of driving while drunk. The ad ends with the man getting ready to go to prison.
    • The 2nd viewpoint shows the wife looking after her child, and suddenly getting a phone call from the hospital. We then see her running to her husband, asking if he is alright. We then see a nurse breaking the news to both of them, telling them that the victim has died while we see the victim's parents walking away. We then see the driver's wife speaking to a man about how he thinks he is going to lose his license, which means he will lose his job. We then see the driver in court with the judge saying the same thing as before, and the ad ends with the wife looking at her husband going to prison, while we hear a loud slamming of a door.
    • The 3rd and final one shows the victim's mother getting a phone call from the hospital. The victim's parents then enter the hospital to hear the news that their son has died in a horrible accident. We then see the mother looking at a photo of her and her son while crying and holding a blanket. We then see the drunk driver in court, with the judge saying the same thing once again, while we see the grieving family, followed by a loud slamming of the door at the end.
  • This one from the early 2000s in New Zealand entitled "Consequences" shows a man on a bus having a flashback to a car accident, as we see clips of his boss shaming him, with another clip showing him speeding with his girlfriend in the car. While he is on the bus having his flashback, a little boy peeks out of his seat looking at him. We then see him crashing into a red car, and the man runs to the red car talking about the damage done to his car. He then runs over to the front and finds out that he bumped into the red car, making the red car run over a boy's mother, as we get to see unsettling shots of her bloody corpse, followed by her son quietly calling out for his mummy.
  • This one from 1999 in New Zealand called "Farm Gate" shows a man dropping off his kids and getting ready to leave with his mate. We then see a driver milking up speed. He and his friend are talking back and forth, and the driver nearly runs over a bird and suddenly loses control and runs over two children. The driver quickly gets out of the car and screams for the kids, and just as he sees the kids dead bodies, he screams.
  • This one from 1996 in New Zealand begins with a man milking up speed and listening to music on the radio and all of sudden he runs over a little girl, while we also get to see god-awful shots of her bloody mutilated corpse, with her mother grieving, and the driver crying and panicking while we also see clips of him running her over. We then see him in a dark room as he bursts into tears and explaining about not being able to get the situation out of his head and that the little girl that he killed was only 4 years old.
  • This one from 2004 shows a first-person view of a driver speeding, while we see people lip-syncing a song about slowing down. The real kicker is the ending as we see the driver crashing into a motorcyclist with the music coming to an abrupt stop, while we see someone identifying the body.
  • This one from Romania, started out as a car salon presentation: expensive cars with hot girls sprawled over them, and then the camera zooms in on the girls: some are missing limbs, others have half their face burnt off, and such.
  • In 2010 there was a radio ad in Norway that was like this (paraphrased), with all narrator lines being given in the same creepy monotone:
    Narrator: "here are three lessons in what to tell a loved one who drinks and drives. Repeat after me"
    Narrator: "you're drunk. You can't drive like this"
    Young Woman: "you're drunk. You can't drive like this"
    Narrator: "come on, give me those keys"
    Young Woman: "come on, give me those keys"
    Narrator: "I still love you"
    Young Woman: (rasping breath, beeping life support in the background): "I still love you"
  • This mid-90s PSA from DOE has a couple hanging out with each other, before getting married, moving into a new home, and then starting a family. It shows the father having an alcoholic drink and then driving. He approaches an intersection with an oncoming car and then brakes frantically. His car shoots up into the air and then crashes to the ground, and after that, it shows flowers falling to the ground. It then shows the mother and child at a cemetery, with the mother holding flowers in her hand. "You Don’t Bring Me Flowers" plays in the background of this ad.
  • Another one from DOE, this time from 2009, has a beer glass on the left side of the screen, with different people (and text in different fonts on the right side of the screen) saying "Every drink increases the risk of crashing", with the beer glass continually draining. After the 4th time they say it, the glass suddenly explodes, with the sound of a horrific car crash. It fades to black, and fades back again with another full beer glass, this time, the glass is in the shape of a coffin, with a voiceover saying "Hit home yet? Never ever drink & drive."
  • This 2000 Singaporean PSA has a man performing Five-Finger Fillet in black and white, with the only sound in the PSA is the knife stabbing. He then gradually increases the stabbing speed, before he quickly yanks up his hand while letting out a painful gasp, with the PSA showing the knife stuck into the table. The words "Don’t speed" appears in a slightly unsettling font.
  • This Thai speeding PSA has a man sitting in a public place, with the man being completely silent, save for an occasional sigh. It eventually says "This man had sex without a condom." You might think this is an AIDS PSA, but it's not. It then shows him walking towards his car, crumpling up a piece of paper and throwing it away. He gets into his car and drives away with the text "Today, he's lucky. AIDS didn't get him." He then milks up speed, and then a car comes towards him, but just when there about to collide, the screen cuts to black... with the sound of a car braking & crashing, with the text "Unfortunately, speed did." It fades back, with a flaming car in the distance. It fades to black with the text "Why aren't you scared of SPEED (larger than the rest of the text) like you're scared of AIDS (the same size as the word SPEED)." It then shows a mini speedometer going up, and then a no symbol appearing on it, with the text "STOP SPEEDING!" under it.
  • This Czech PSA has a man unlocking and getting into his car and then starting it up, with the camera aimed at the rear-view mirror. He forgets to buckle up, and the seat-belt reminder starts to flash & beep. He starts to buckle up... only to crash, and his head hits the rearview mirror, and the seat-belt reminder stops flashing & beeping. The tagline says "In accidents in towns, those who do not buckle up, are dying 8 times more often. Let it go through your head", with the seat-belt reminder beeping again, this time it’s beeping at a slower rate.
  • This horrifying Thai PSA has a woman talking to her grandmother, reminding her that school is starting tomorrow, and she’ll get some school stuff. Then she says goodbye to her grandmother and tells her to be careful. The grandmother starts to walk on the sidewalk with a group of people... only to get run over by a reckless driver. People start to panic, with a guy screaming "Someone got hit!!", and the screen fades to black with a caption saying "It can even happen to you." It fades back again on the woman’s shocked face, with her yelling "Grandma!", with her running off. It fades to the voiceover and tagline "Watch out for reckless drivers."
  • The "Pay attention or pay the price" campaign by DOE. Both of these ads had the song "I Want to Walk You Home" by Fats Domino playing in the background.
    • The first ad has a boy and a girl texting messages to each other. They eventually meet each other, much to their enjoyment. The boy starts to text something while walking on the street, but he gets run over by a van. His head hits the windshield, and the girl lets out a blood-curdling scream as she runs over to the dead boy. His shattered phone drops onto the ground, and the dead boy falls to the ground, with blood coming out of his mouth. It then shows the boy’s funeral, with people carrying his coffin, and the girl crying.
    • The second ad has a boy coming back from school, and hugging his mother. They’re just about to cross the street, and it cuts to a driver in traffic. He makes a turn, and spots an attractive woman on the sidewalk, not paying attention to the road. He runs over the boy & the mother, and the mother's head hits the windshield. It cuts to the mother’s unsettling bloodied face, and it’s revealed that she’s watching the paramedics trying to revive the unconscious boy. An EKG flatlines as the mother puts her hand on the window. The tagline is shown as the driver is locked up in jail.
  • This Chilean PSA has a close-up on a teddy bear, while tinkly music plays. Then the music fades out and is replaced by the sounds of sirens and people crying, with lights flashing on the teddy bear. The camera pulls up to reveal that the teddy bear is on a sidewalk and a car that completely flipped over. Paramedics and firefighters do their work, while dramatic music that sounds like it’s from an action movie plays. The ad ends with somebody picking up the teddy bear.
  • Another Chilean PSA has paramedics attending the scene of a horrific accident, all while sinister music plays. The camera then focuses on a body with a sheet over it, and then suddenly, the body jolts. Paramedics go over to the body and then take off the sheet to reveal an unconscious man. Then they attempt to revive him. They give up and put the sheet back on him as a flatline can be faintly heard in the background. The ad ends on the body.
  • A Greek PSA about railroad crossings has a family driving on the highway. As they are approaching a railroad crossing, the barriers go down and the bells start to ding. They drive away from the barrier and make it on the track. A train approaches and plows into the vehicle, with the vehicle exploding. The train starts to brake and the car shoves to the side, and a hawk flies away. The ad ends with a family driving away from the crossing, and it shows a wrecked in the ditch.
  • This French PSA has a man having an alcoholic drink in black-and-white, while creepy ambient music is playing. He grabs a revolver, loads it with one bullet, and points it against his head. Fortunately, when he pulls the trigger, nothing happens. It then shows another man smoking a joint, and then pressing a revolver against his chin. Nothing happens when he pulls the trigger. It then shows a woman having a phone against her ear, and then she puts it down, and then she points a revolver against her chest. Again, nothing happens when she pulls the trigger. Next, it shows an elderly woman pointing a revolver off-screen. It is revealed that she is pointing it to a girl. She then pulls the trigger, and this time, it does shoot, and immediately after, it shows said people getting into an accident in color, and it shows a dead girl on the street.
  • This drinking and driving PSA has scenes of absolutely horrific crashes, with the narrator stating the amount of many alcoholic drinks. In the end, he says " And another... And another..." A health symbol with the text "CREU ROJA" appears on a white screen, with the narrator saying "The dangers of drinking & driving campaign." It is a bit of Nightmare Retardant when you realize that these crashes were taken from action films.
  • This German PSA has a man playing a racing video game with him taking corners too fast and losing the game while his friends mock him. He walks away and towards his car, and starts it up, muttering "No idea, those idiots." He pops a cassette in, and "Born To Be Wild" starts to play. He starts to drive fast, nearly running over an elderly man in a wheelchair, and he goes on the highway. He has some near-misses with people and cars, and stats appear on the top screen, like in a video game. The friend’s taunts are also heard occasionally. He then passes a truck and sees a bus in the oncoming direction. He brakes hard and crashes, and an animated explosion takes up the screen, and the music stops. It then shows the hallway of a hospital with a person running down the hallway while an EKG can be heard. It then shows the interface of an EKG. The EKG then flatlines while the words "GAME OVER" appear on the screen and the line that measures heartbeats goes straight.
  • This Australian PSA starts off as a car commercial, with the narrator pitching the car’s safety features, such as dual airbags, four-wheel disc brakes, and reinforced side panels. Suddenly, the car runs over somebody, and the music stops. The pedestrian rolls over the car and onto the road, as the car braking echoes and creepy ambient music start to play. The ad ends with the driver running over to the pedestrian and examines him with the narrator says "...which means absolutely nothing to him if you’re driving a little too fast."
  • This short New Zealand PSA shows a photo of children and a man in a back seat. The children are buckled up, but the man isn’t. The sound of children laughing can be heard. Suddenly, the sound of a car braking can be heard, as the photo turns into a video of said people getting into a crash, and the man getting shot forward and hitting the frame glass, which causes it to crack. The tagline says "Safety belts help keep families together", and the sound of a woman crying can be heard.
  • This texting and driving commercial has a surgeon wheeling an empty portable hospital bed into a room. He opens a cabinet door, adjusts the bed, and wheels a tray holding a dead person onto the bed, and the surgeon clips a number tag onto the dead person’s toe. The text "Your new PIN" is shown, while two beeps are heard, and the dead person’s pale feet are shown.
  • This one from 1999 begins with a woman kindly asking her husband if she can have some ice cream, which the man accepts and gets ready to go to the grocery store. He gets in his car and goes in reverse and all of a sudden another car plows into his car, sending his car backward, causing him to crash into another car, with the happy music coming to a stop.
  • This one from the early 1980s shows clips of two glasses of alcoholic drinks crashing into each other in slow motion dubbed with car crash sound effects while an announcer speaks in a dead-serious tone about how friends die from drinking and driving. In the last clip, a hand grabs one of the glasses and stops it from crashing into the other glass, while the announcer says that drinking and driving can kill a friendship.
  • Don't Text and Drive features a teenage boy, on voice over, talking about the day his sister didn't come home, the little sister out playing, and another teenage boy driving a car. The story is told out of chronological order: starting right after the collision, flashing back to the girl playing with her friends, cutting to the paramedics working on her, then cutting back to the driver texting, forward to paramedics again, then showing the driver inside the car and the sickening thud of the car hitting the girl. Even worse? This was shown on cable channels with a preschool/parent audience. However, the cheap effects and cheap camerawork could definitely come off at Nightmare Retardant.
  • This one from 1987 shows a car driving badly in a dark space while a narrator talks about how in the last 10 years, a drunk driver has killed over 250,000 people, which is more than the population of Salt Lake City. The narrator then says that tougher laws are being passed, but nothing can protect you from him like your seatbelt and that the drunk driver doubles your chances of surviving, while we see the car getting closer to the camera, complete with unsettling screeching noises.
  • "Worn Tyres Kill" was the last film from the Joe And Petunia franchise in 1973. On a mountain drive in their Mini, Petunia sees a notice board advising that "Worn Tyres Kill", and repeatedly asks Joe whether he has checked their tires. He tries to evade the question, then says they're not worn, they're "a bit smooth". Petunia is relieved, but then her expression turns into horror as the car skids and crashes into a tree. Joe and Petunia slump down in the car and disappear from view; the cartoon image then changes to a shot of a real car accident, cutting to a close-up of the tire. A caption states "WORN TYRES KILL" as we hear Joe's and Petunia's haunting echoing voices repeating the words from the start of the film: "Nice view up here, Petunia." "Yes, very nice, Joe.", implying that Joe and Petunia have indeed died.
  • This harrowing PSA aired a month after the death of Princess Diana (who was killed in a tragic car accident). All this PSA features are (presumably) actual memorial photos of Princess Diana, and a little girl singing a song set to "God Save The Queen" (which is the national anthem of the UK). This ad was so sensitive that it was banned in the UK. However, it did well in Germany.
  • This one from Australia in 1998 shows victims giving excuses as to why they were speeding, such as getting in trouble with their boss, not wanting to keep their loved ones waiting, and many more excuses, as we see unsettling aftermaths of their accident, all while somber music plays in the background.
  • This Chilean PSA is one of the most horrifying examples of Hell Is That Noise. It starts off with a couple having a drink at a bar, and then they get into their car. They drive down a road, and then they crash into the back of a flatbed truck. The horn goes off immediately after, and then it shows the bloodied couple in the wreck, and then the man in the hospital with a halo cast, and then him being slowly fed soup, then being showered by somebody else, then it shows him at the graveyard in a wheelchair, and finally, he looks out of a window in a wheelchair, with the text "THE SHOCK LASTS FOREVER", with the only sound is the horn going off the whole time.
  • This shocking French PSA starts off innocent enough, with a group of people driving down a road. However, one of the rear passengers is not wearing their seatbelt. The narrator and text then says "Something is missing in this car." The ad pauses with the text and voiceover "Any clue?" Then the ad resumes. They then suddenly brake and crash. The person who is not wearing their seatbelt is thrown forward and his head hits the windshield. A text appears on the screen saying "THE REAR PASSENGER’S SEAT BELT". The woman in the front then screams. The voiceover then says "Always belt up in the back."
  • This scary Swedish PSA shows a bald man lying in a hospital bed (who appears to have a scarred head). Images with creepy ambient music quickly flash by, with the first flashback having pictures of kids, the second one showing pictures of a man and a woman, the third one showing a video of a man getting into a car, the fourth one showing a video of said man and woman buckling up and a speedometer, the fifth one showing a video of a car rolling over, and showing a dead person in a car (who looks zombie-like), and the final flashback showing an image of a bloodied and unconscious (possibly dead) woman. The tagline says "The wrong speed destroys your life and the life of others.", with an unsettling ambient noise and heart beating. The face of the man in hospital and the fact that he seems to be hyperventilating does not help at all.
  • In this Chilean PSA from 1981, a girl waits for her friend, Panchito, on a teeter-totter. The camera zooms out of the playground, and then we hear audio of screeching tires and a thud. As it pans across the road, the viewers learn that he was killed crossing the street. It suddenly pans to the curb, which displays his animita (a roadside memorial that resembles a small white chapel) as an ominous orchestral chord and a gong play.
    Narrator: "Panchito won't come today, either. Perhaps his parents never properly explained him the meaning of the yellow lines. Perhaps the car's driver was approaching too fast. Determining who's guilty doesn't really matter now. PANCHITO... WON'T COME."
  • This Canadian PSA from 1985 features a man with his group of friends having glasses of alcohol. Most of his friends leave after a while, leaving the two together. The man's friend asks him if he's okay to drive, which the man says that he is. We cut to the next scene as we see the man, who's dead in his car with blood on his face, eyes wide open, accompanied by a creepy high-pitch descending synth chord while a police officer asks if he is okay. Cut to the next scene as we see a woman, presumably his wife, looking at her husband's gravestone as a man checks up on her to see if she is okay.
    Narrator: "This holiday season, Stay OK! Don't drink and drive!"
  • This Canadian PSA from 1998 starts off with a man getting dressed in a suit while ominous music plays, as we get shots of other people getting dressed for some kind of ceremony. We then get a shot of someone shouting and a truck plowing into a car, and then see that the people are at a funeral mourning a boy's death. You are also treated to a close-up of a woman's bruised face. As we cut to one of the boy's friends, we see flashbacks of him and his friends getting ready to go for a ride while drunk. Finally, we pan down to the coffin as a tagline in grungy text appears on the screen.
    Tagline: No one walks away from drinking and driving.
  • This Canadian PSA from 1987 shows many pictures of family members in a dark room shattering with the sound of a car crash superimposing them to imply that they died in a car accident, while a cover of "You Are So Beautiful To Me" plays in the background. Simple, but brutally effective.
    Tagline: Only you can stop drinking and driving.
  • This one from the National Safety Council shows a man dressed in biker gear with a honeydew in his hands, representing someone's head. He then puts the melon into a helmet and throws it up in the air as the sound of a motorcycle goes off. The melon successfully lands on the ground safely. However, he throws another melon without a helmet, and it splatters onto the ground. The eerie music and the darkness of this PSA don't help.
  • Chilean TV channel Television Nacional (or just TVN) decided to give us two messed up PSAs in the mid-2000's that follow the same formula: someone is relaxing with others (A man with with a group of friends in the first one and a girl having dinner with her family in the second one), until a presumed drunk driver crashes it and sends them all into a wreckage in slow motion. The fact we only get to see the victims die but not the driver, plus the lack of music and dark atmosphere really takes the cake for emotional damage.
  • This Irish drunk driving PSA, which involves a bunch of kids playing and having a fun time in the forest, to (of all things) a cover of "Sweet Child of Mine" by Guns N' Roses. Until a car comes flying through a wall with bad quality CGI and brutally flattens a load of preschoolers. Oh, and this was initially shown before the watershed (until complaints were lodged to RTÉ), meaning it could have been shown at any time in the day, including during children's TV shows.
  • One 2006 PSA from MADD (Mothers Against Drunk Driving) features a man on crutches walking out of a store, making various sounds of effort as he struggles to get to his car. The ad makes it seem a little innocuous at first, but it's only when he gets to his car, puts his bag into the backseat, and drives off that we learn the real reason he is disabled — he has been in a car accident involving a drunk driver, as the handicap parking spot explains that "nearly every 17 minutes, a drunk driver makes another person eligible to park here."
  • This shocking PSA from the Road Safety Council in Hong Kong in 1983 shows a motorcyclist speeding through cars as a dead-serious narrator informs that not only the man is dangerous, but so is the woman that is about the cross the road. She does so without hesitating, except that she wasn't looking where she was going, resulting in her getting plowed by a van, followed by it crashing into a gate. The motorcyclist then slips off his bike, and finally, a car turns away from the bodies on the ground and ends up running over a man, with a close-up of his unconscious body. The PSA ends with a shot of a man getting on his motorcycle, with the camera zooming out to reveal a man with a crutch in his hand and one of his legs bandaged, implying that he was a road accident victim.
    Narrator: Road accidents wreck lives. Both the guilty and the innocent alike.
  • This PSA from 1990 is very simplistic but hard-hitting. It opens on a hospital room floor, and the camera slowly pans up towards a hospital table while we hear audio of someone going to a party (presumably getting drunk as well) and crashing their car. We then hear an ambulance siren, then a nurse paging for a couple doctors as another doctor's hand pulls away the bottom of the sheet to reveal the feet of a cadaver that sits on the table. The doctor then places a toe tag on the dead body before a voiceover explains that there's more than one ticket that a person can get when they drink and drive. Directly after that, a Scare Chord plays as the words "DON'T DRINK AND DRIVE" suddenly appear on the screen. The Maine Association of Broadcasters definitely did not mess around with this one.
  • This PSA from Hong Kong shows a man walking through train tracks with his bag of groceries with catchy music playing in the background. However, things take a turn for the worst as a train is then seen. The man walks on its tracks, the music stops, and the train comes closer and closer until the loud noise of the train abruptly cuts. We then get a shot of broken eggs, the man's pair of shoes, and the grocery bag all lying on the tracks, implying that he got killed by the oncoming train. Simple, but effective.
    Narrator: For your own safety, please...please keep off the tracks at all times.
  • A 2022 PSA titled "Road To Zero" from Waka Kohati NZ Transport Agency, who in its many previous forms made many of the PSAs above. A dad drives through the countryside and often stops to play with his two kids, an older son and younger daughter. The tone should be happy and wholesome, but the PSA already has the suspenseful tone of a horror movie, particularly when the son tells a rather ominous riddle ("What's always in front of you but can't be seen? The future."). The dad drives the children up to a toll booth, where he asks a very untrustworthy seeming toll lady with a Slasher Smile what the toll is. She sternly responds "Just the little one today" while staring at the girl. Cue a distorted version of the soundtrack over footage of the girl playing from before and shots of her distraught father, while the boy cries for his dad. Prior to the Advertising Standards Authority taking action and condemning the ad to a later timeslot, this formerly aired during G-rated family films. The long version is even worse, due to containing ominous shots of the toll lady during the son's riddle. A very abstract and surreal, yet chilling way to point out the fact that we are all so used to car accidents by now that instead of trying to stop them, we treat them as an inevitability, like a toll to pay.
    "It's time we stopped paying the road toll."

Workplace Safety

There are a lot of dangerous jobs out there, but someone's gotta do them. Better make sure that someone knows how to stay safe...
    Workplace Safety 
  • In 2006 and 2007, the Workplace Insurance Safety Board (WSIB) of Ontario, Canada, produced a series of PSAs detailing the consequences of neglecting safety in the workplace. The spots took on two formats, one with the worker being killed at the beginning, before "suddenly regaining consciousness" and describing what safety rules were violated and other factors that led to the deadly incident; and the doomed worker, after detailing what he/she is looking forward to, explaining that he is about to be killed (or badly injured) and why. And the injuries look very realistic, to the point that internet humorist Seanbaby was only half-joking when he said that after watching the spots several times to figure out how the gruesome effects were achieved, he was convinced the ads' producers skipped the special effects and just killed a bunch of stunt people.
    • The most famous of the commercials did not involve a death (or an immediate one, anyway); it featured a young sous chef at an upscale restaurant, talking about her plans to become head chef and her upcoming wedding, before explaining that — because of a grease puddle that had not been cleaned up earlier — she is going to have a "terrible accident", after which she grabs a vat of boiling oil, slips, and takes the full brunt of the boiling liquid; she lets out a blood-curdling and painful scream that makes horror films look tame, and as a co-worker yells for help, there's a split-second shot of her skin boiling (as pictured in the main page), and then the picture cuts to black as her co-worker continues to call for help. The worst part? These commercials air during not only primetime hours, but during shows aimed at children. This PSA got worse when a video surfaced of a McDonald's worker slipping and falling into a bucket of hot oil.
    • Here is the link to all five Prevent-It Ads. The chef one is first, but the most disturbing are when the accident victims sit up and describe their mishaps while dying. Without pain. The creepy, otherworldly music/ambient noise that plays when they get up certainly doesn't make things better. Probably the second most notable one (behind the chef ad) is the one where the corpse at a funeral gets up and explains why his face and hands are covered in burn marks (something to do with high-voltage power lines)note .
    • Other ads in the original set of commercials included a young, attractive, college-age woman attempting to hang a "sale" banner at an upscale department store, unspotted and reaching precariously from a tall, rickety, ladder to hook it... only to fall into a glass display case below, suffering horrific injuries; a forklift driver who crashes into a shelf, which promptly gives way, and the steel beams stored on it crush him (one beam even impales his chest, severing his heart and lungs); and a middle-age construction worker who — while describing his plans for an extended family vacation — is blown off a building under construction after his torch gets too close to gas tanks (which hadn't been inspected in several years), and after crashing onto the roof of a passing truck is bounced onto the cement below. Another ad ended with someone narrowly escaping severe injury - the sleeve of a machine shop worker's uniform becomes tangled on a knob, and as the man is panicking as a power saw slowly approaches, sure that the safety switch hasn't been repaired... power is cut, the saw literally almost touching his skin; the safety switch had been repaired that morning.
  • A second series of commercials was issued in 2008-2009, and featured an exhausted trucker being involved in a head-on fiery collision (to deliver a load by deadline), window washers (after the outrigger beams were neither secured nor checked), and a construction worker who is severely burned after his piledriver hits a gas line (his boss had failed to give him the blueprints detailing where the utilities were located).
  • Another WSIB PSA is tamer in comparison, with a construction manager talking about how he makes sure everything and everyone is safe. Midway into his speech, however, a pack of zombies suddenly attack him and his crew, gory details and all.
    Narrator: Workplace injuries and deaths are preventable. If there is a random zombie attack, run like a motherf**ker.
  • A series of Australian workplace safety ads featured, among other things, a chef pouring boiling water on himself (but is less graphic compared to the above PSA) note , a teenager in a bakery having a finger cut off in a bread slicing machine, a woman falling off a ladder and breaking her neck, and a builder's apprentice shooting himself in the eye with a nail gun (or maybe it was a splinter hitting him in the eye).
  • This PSA from ISS Facility Services' UK division is basically a 69-second ripoff of the Canadian sous chef PSA.
  • There is a workplace safety video called "Will You Be Here Tomorrow?" that skips the "what is workplace safety?" and goes straight into a montage of people being maimed, dismembered, and killed in excruciating and extremely graphic ways, including a man being hurt by a nail after it jumps into the air and forces itself into his eye just because he hit it wrong. For some viewers, though, the sheer overwrought nature of the video is enough to push it into Narm territory instead. There is a similar video from the same people called "Think About This". Severed body parts and crush victims galore. The music doesn't help, either.
  • This Canadian PSA depicting a man getting his shirt caught into a conveyor belt and having his arm squished into oblivion like a steamroller. There's no blood in this one, and it even lampshades it by ending with the tagline "Seen enough? Us too.", but the image of the man's finger bending back will surely make your toes curl.
  • Also from the CSST, here is a pair of ads regarding workplace safety. The first isn't bad at all, and is actually quite effective without being violent; a worker attempts to start a machine but finds that it's been locked out. He goes to check why and finds his supervisor monitoring a maintenance man, who is inside the machine and repairing it. However, the second - in which the padlock isn't installed - shows exactly what would have happened if the machine were turned on.
  • Similar to the "There are no accidents" Canadian PSAs, the Workers' Compensation Board of Nova Scotia released a series of PSAs back then where a narrator happily tells the "story" of objects in the workplace that are about to cause a horrible accident.
    • "Story of Tape" compares a shoddy repair job of some high-pressure pipes to a disgruntled employee who quits "right when you need him the most." This happens to be when a generic woman representing the viewer walks by with the "repair" (some duct tape) at eye level. It cuts to black; rushing water and the woman screaming for help is heard, with the implication being that it blasted her eyes out.
    • "Story of a Nail" ends with a man getting his head stabbed with it while his co-workers panic.
    • "Story of a Ladder" hard cuts as soon as the ladder breaks and you get to hear the man falling off the ladder painfully.
    • "Story of a Bucket" highlights a tripping hazard with someone tripping painfully on a forgotten mop bucket.
    • "Story of a Blade and a Guard" has a construction worker implied to have had his hand cut off with a table saw without a guard, complete with blood spatters as it cuts off.
  • WorkSafe Victoria made several print ads showing the aftermath of grisly workplace accidents, showing people with stitches, amputated limbs, and burns with slogans like "I thought I could wing it", "I was new and afraid to ask", and "I thought I'd look stupid if I asked again".
  • The Construction Safety Association of Ontario commissioned an entire series of fucked-up PSAs in the 1980s in an effort to teach future construction workers about the dangers present at building sites. The worst of the lot involves a man getting a piece of metal shrapnel lodged in his eye because he didn't use proper protection, accompanied by an ear-piercing synthesized scream. There's no gore, but the horrible noise combined with the camera work still make it a pretty wince-inducing affair. Other "highlights" of the series include two crane operators getting electrocuted as a result of unloading next to some power lines, a worker being run over by a reversing dump truck, another worker being buried alive in a trench collapse, yet another worker falling from a step ladder and presumably breaking his pelvis, and two montages of people being killed or injured in various accidents. Perhaps the creepiest PSA in the series is this one, which shows a man slowly dying from asbestos-related disease, while the narrator talks about how there is still no known cure for it and how asbestos can be handled safely. The creepy Goblin-esque synthesizer music really doesn't help, nor does the eerie sound of the man breathing through a ventilator in the latter.
  • In 2008, there was a workplace safety campaign in Alberta called "Bloody Lucky", which featured PSAs that depicted incredibly gruesome workplace incidents (arguably more gruesome than the above examples). The scenarios in the PSAs included a woman accidentally getting doused in toxic chemicals, a shoe store worker falling off a ladder and suffering a bloody head injury and left barely conscious, a chef accidentally cutting his finger, a deli worker getting his finger severed while preparing pepperoni, a construction worker getting his ankle crushed by a forklift, and finally a kitchen worker getting a huge blast of boiling grease after accidentally knocking an aerosol can into the fryer.
  • Another of WorkSafe Victoria's PSA has this regarding work-related violence. It depicts a montage of numerous workers facing these serious violence and threats from angry customers who treat them as crap and abusing the so-called "customer is always right" policy. And it can be very horrific and anxious to watch, especially for employees.
  • The Dutch posters from TNO have fridge horror messages about burn-outs, workplace accidents, brain dammage and other things that could happen. For the other ones who doesn't speak dutch, there is a poster, made like a comic about a painter who talks about his job and life (He doesn't smoke and drinks not too much, he is very happy with his job and likes his co-workers). After this he shows his face, the skin is melted away and his skull is exposed. he says he feels good in his skin (literaly translated). And the horror part is that paint isn't acidic, so it would not burn. At least not your skin.

Crime Prevention

Sometimes people need to be reminded that they too can play a part in stopping crime... and that the unthinkable may happen if they don't.
    Crime Prevention 
  • This anti-car crime ad from the UK shouldn't be as effective as it is, but the tone of the narrator and the horrible yelps of the hyenas — combined with the violation of having one's car broken into — work to make it very, very unsettling. Two other PI Fs, which are shorter, are arguably more terrifying.
  • A sinister 1980 PIF about house crime shows a couple of shots of burglars breaking into one's house. The narrator's tone alone is extremely scary, especially near the end.
    Narrator: Crime: Keep it out. Keep it shut!
  • "Sunday Lunch" , a PIF produced by Southwark Council, has a family, consisting of a mother and father, a teenage brother, two of the brother's friends, and a younger brother and sister, sitting down for Sunday Lunch. While the three teens chat about another friend of theirs named Anton who may have killed someone and the possibility of retaliation by the victim's associates, the mother silently walks into the corner of the room, retrieves a pistol from a high cupboard and promptly shoots her youngest son through the head, splattering everyone at the table with his blood. While everyone at the table breaks into sheer terror and abject despair, the mother, as if possessed, simply drops the pistol and slumps down the wall as the screen goes black, though the sounds of her family's broken crying continues.
    If you keep quiet about gun crime, it's like pulling the trigger yourself.
  • An ad for the prevention of identity theft depicts a man having his pocket picked while walking down the street, another man being mugged, and a woman just not paying attention in a restaurant as another woman watches, and in all three scenarios, the victim's smartphone is stolen. What makes the commercial nightmare worth is that the people committing the crimes have no faces. Their noses, mouth, and eyes are obscured... and then when the woman at the end takes the other woman's phone and walks away with it, her features morph into those of the woman whose phone she just stole.
  • It counts as Narm, but this anti-piracy warning from the Federation Against Copyright Theft can be downright terrifying, especially for children (and this was featured in most PG-rated and some U-rated VH Ses from 2002-2005). The dark atmosphere, loud explosions, close-ups of this demonic blacksmith (at one point his eyes blaze fire), gloomy music, and the haunting voiceover, detailing what happens with the profits of pirated videos (including the infamous "Piracy funds terrorism") and pulling in much Paranoia Fuel ("The pirates are out to get you"), all contribute to a highly unsettling viewing. And woe betide you if you ever saw it in a cinema, where the loudness (and therefore the scariness) only increased.
  • The anti-piracy ads in Japan are well known for their humor, but one obscure PSA has a girl crying black tears. And if that wasn't bad enough, her tears fall to a puddle, which makes the tear turn into a picture of a skeleton. The music makes it all worse. If you see that, you're kissing your sleep goodbye.
  • This Canadian PSA instructing viewers to use their eyes to record certain details in the event of a robbery sounds harmless on paper, but in practice it's terrifying thanks to the camerawork, ominous lighting, and creepy droning background music.
  • This PIF begins with a terrifying image of a young man's body on a slab as the coroners remark that he died of gun violence, but it only gets worse from there. Although it's off-screen, we can still hear the saw cutting the man's body open as they begin to perform the autopsy, and as this happens, not only do we see his body shake from the vibrations, but also the sight of blood beginning to trickle upwards on the table and pool underneath his corpse.
  • This Colombian PSA meant to discourage consumers from buying stolen cell phones begins with people smiling as they are talking and taking pictures with their cell phones. Moments later, everyone's devices start to ooze blood, which then spills onto their hands. A message crawls across the screen stating "Buying a stolen phone is like carrying a dead person. Don't do it." in Spanish.
  • This other one starts with a woman sleeping when her cellphone starts ringing at 3:00 A.M. When she answers, no one responds, so she hangs up. A second later it starts ringing again, this time with an unintelligible voice behind it. The woman then disarms the cellphone... it rings a third time anyway, her dog starts barking, and when she tries answering, the door behind her slowly opens, a wind suddenly charges at her, and she drops the cellphone to the floor, screaming in panic.
  • Several Crime PI Fs with the slogan "CRIME - Together We'll Crack It".
    • One unsettling PIF showed a burglar with the camera focusing on his feet as he walks down a deserted street at night and approaches the end of the street. The camera sometimes focusing on just his eyes as he makes his decision, the burglar is halted when some of the lights turn on inside one of the houses. The two other houses turn on afterwards, causing the burglar to turn around and leave as the house was actually empty and the lights were left on to keep burglars out.
    • Another spooky PIF showed a now-burgled car with windows smashed, wheels removed, and the radio ripped out. It plays out as an eye-catching advertisement, with the narrator explaining the features of the car in a persuasive tone before another narrator butts in with the serious message "Don't treat car security as an optional extra!" as the full shot of the car is revealed.
  • Michigan State Police's "Look Again" uses a similar gimmick as the Sandy Hook Promise PSA. It opens with what appears to be a service industry ad, with a voiceover explaining how workers improve the safety and quality of life for their customers. All well and good, until the voiceover mentions that they work hard every day, "because you don't want to miss a thing... like you just did." Cue the footage being shown again, this time with attention drawn towards easily missed signs of human trafficking. There's a girl being shoved inside a van, a window with closed curtains and bars, a boy being made to wash shop windows, a padlocked door with a clipboard listing 30-minute appointments hanging nearby (implying that whoever is inside is being used for sex work), and a man violently pulling a girl away from the window. The PSA encourages service industry workers who spend their day inside others' homes and businesses to help stop human traffickers.
  • This British 1995 ad about anti-piracy. In this one, we see a couple talking about a videotape that their daughter wanted. The mother mentions that the film isn't out yet, then the father leaves for work. We then see their daughter watching the pirated VHS video while her mother is going some gardening. We also see a few seconds of black text explaining about video piracy with a loud BOOM! every time. The VHS tape then shows a terrorism clip while the girl turns to her mother looking all concerned. We then see a VCR in a dark room collapsing to the ground while we see a tagline "Video Piracy. It's not worth it." on the top. The loud bangs would be loud in a cinema, and the ad was even given a U rating.
  • Another British anti-piracy ad from 1990 shows the film The Last Emperor. We then see two men coming into the theater and begin painting over the screen in black, while plays along as normal. Soon enough they've covered the whole screen in black. Then they draw a TV and turn it on. The same film is shown on the small drawing of the TV, but with distorted sound and picture quality.
    Tagline: The first place to see films is at the cinema.
  • This one from 2011 in the United Kingdom shows clips of inside an abandoned movie theatre, which is called "The Last Cinema". As we enter one of the theatres, we see people staring with lifeless eyes, while a narrator talks about how a moment of cinematic joy, a shared experience, can be all gone if piracy continues, as we see the people vanish away.
    Tagline: Love cinema? Hate piracy.
    • This has probably become unintentionally hilarious in the wake of the COVID pandemic, which has done a much better job of killing off theatre showings.
  • Some of the "We Prevent" PSA's from the Ad Council and the National Crime Prevention Council in the '90s can be nightmare-inducing as well.
    • For instance, this one shows a woman with her dead son on her lap. She sings "Hush, Little Baby" to him as a policewoman comes to comfort her. Her husband runs to the scene and cries over his body. The PSA ends with the said boy's funeral.
    • Another features Peter, Paul, and Mary's song, "Where Have all the Flowers Gone?" remade as "Where Have All the Children Gone." Just listening to the song is sure to work those tear ducts, and haunt you at the same time. This PSA is a montage of actual footage of crime scenes, memorial vigils, families reacting to their relatives' and friend's deaths, funerals, etc. Even worse? This ad also appeared during the morning where kids were most likely to be watching.
    • Speaking of the "Not One More" PSA's, here's another one. It's about a girl who talks about inviting her mother and her friends. She talks about having nice music and a pretty blue dress. But she isn't talking about her sweet sixteen or her quinceañera - she's talking about her funeral when she gets fatally shot. Before we cut to the NCPC phone number and the Ad Council logo, an unnerving shot of a white casket is displayed in front of an open window.
    • "Quiet Time" is also another Ad Council PSA that would haunt your dreams as well. A group of kids in their Sunday best are standing quietly, only to have the viewer find out that they are attending the funeral of a classmate who has been murdered by a gun.
  • This one starring Samuel L. Jackson shows the man himself walking into a room and telling you who to blame if you shoot people with guns, such as the victim itself (for challenging you for not looking away and for not backing down when you pulled out the gun), your mother (for bringing you into this world when she was but a kid herself and for dragging you up instead of bringing you up), society (for not giving you hope), your father (for not being there and looking after himself instead of looking after you), and the gun in your hand (for making your target and making you more likely to be picked on). He then reminds you to blame these things again and is Suddenly Shouting at you to blame nothing but yourself for not being strong enough to put down the gun "To break....the cycle!". The Death Glare he gives us is also unsettling as well.
  • This horrifying PIF (NSFW/NSFL) features footage of an actual presentation on how to treat stab wounds. It features real images of graphic wounds with plenty of gore. Please DO NOT eat while watching this.
  • This PSA from the early 2000s by South African state-owned energy supplier Eskom about reporting cable theft and illegal electricity connections. It starts off with an intubated patient in a hospital, when the hospital's electricity suddenly shuts off and the patient begins suffocating. It then cuts to a man, who is the supposed cable thief, walking down a dark street at night with his back to the camera. He turns around, and his facial features briefly take on a freakish, snake-like form. The next few scenes show him cutting cables at a railway station, tampering with a junction box to get energy illegally (leaving an exposed live wire in the middle of the street, where children are playing. A young boy playing with a tyreless bicycle wheel runs over the wire.) and trading the cables on the black market, all while shapeshifting in and out of his snake form, and looking threateningly at the camera while in said form. The PSA ends with the narrator (who is speaking in a very unsettling voice the entire time) encouraging the viewer to report these criminals so they can get locked up, over the scenes of the cable thief and the merchant he made business with (who also has snake-like features) being locked behind bars.
  • A Boy Scouts of America commercial from the early 80s starts off innocently with a preteen to early teenaged boy cheerfully reciting the Boy Scouts' swearing in oath as he salutes. However, his speech is randomly intercut with harrowing, black and white footage of a body being carried out on a stretcher, a man shooting up heroin, another dead body lying on the ground covered with a sheet and other disturbing images as James Earl Jones announces to correspond with the imagery about how much crime is committed everyday in America. While it seems that neither of these two scenarios are connected, the alternate footage ends with a man standing behind jail bars initially facing away from the camera, only to look at the audience and reveal (as Jones also finishes his statement) that it's a teenage boy and that the aforeseen crimes were committed by young men instead of adults. The end of the commercial has him plead "Boy, do we need Scouting."


    Other Safety 
  • While they don't seem nearly as extreme as some of these examples, New Zealand ACC ads are incredibly scary indeed, and all focus on common dangers found in the home. They start off as ads for other products - house paint, muesli bars, etc. - and then accelerate rapidly into horrible domestic accidents.
    • In the house paint ad, a man falls off a ladder and onto the concrete below, breaking his back.
    • Another (in the guise of a shower advert) has a man slipping on his wet bathroom floor and smacking his head on the base of the shower.
    • This one, which plays out as a home loans advert, involves a man falling down a flight of stairs in his home.
    • Possibly the most horrifying of them all is the muesli bar advert; the woman advertising them trips on a Tonka truck and lands, face-first, on a glass table. A lingering long-shot ensues of her trying to get up out of the table and whimpering softly as the narrator reminds viewers that preventing such an accident from happening would be as easy as tidying toys away when they're not being used, all while the camera pulls back to show the woman lying face down on the glass, now crying weakly.
  • This PIF about the dangers of carbon monoxide leaking into your home. It shows a young woman coming to her house, turning the heating vent on, and eventually going to bed... and dying the next morning. Will almost certainly press your Paranoia Fuel buttons, and incidentally it was made after two students were killed from carbon monoxide poisoning for an extra bit of nightmare fuel. Another version was made which cuts out the first part, and only shows the dead woman in bed.
  • A British PIF shown in cinemas, which advises against buying drugs from the internet, shows a man taking a pill from an envelope and swallowing it. He looks confused for a moment and pulls from his mouth a whole dead rat, then coughs and retches into his sink. A close-up of the rat on the floor is then shown while the narrator talks about rat poison being used as ingredients in non-prescription drugs. View here.
  • Sortie en Mer, an interactive French-British website by Guy Cotten on wearing life jackets when going out to sea, is more widely known as a "Drowning Simulator" for good reason. It features a live-action video first-person view of a man who is in the middle of the sea on a sailboat with his friend. Innocent enough, until your person falls into the water (who, of course, doesn't have a life jacket). In what turns into a scarily realistic drowning simulation game, you then have to start using the mouse to scroll upwards in order to keep your person afloat as he waits for his buddy to turn the boat around and rescue him... but sadly, the friend can't/doesn't turn the boat around and/or is unable to see your player (due to your player being carried away by the current of the water as soon as he falls in), and your player eventually gets exhausted from trying to stay afloat and drowns. The fact that the site afterwards reveals that a person without a life-jacket can keep afloat for 79 minutes before succumbing to fatigue and subsequent drowning just makes it even worse. And there's a moment in which your character tears off his fingernail, plate and all. To say nothing of the hallucinations you begin to experience as you approach the auto-fail time (typically between 5 and 6 minutes) and hypothermia and exhaustion begin to take their toll on your person's sanity—they change depending on how long you last, and if you make it far enough that the game auto-fails you instead of you simply failing to keep up with the increasing pace, the last thing your person sees before perishing is his friend from the boat waving at him with a creepy smile, in black and white. Notably, it terrified Markiplier and Jacksepticeye.
  • The RNLI has a 15-certificate advert shown in cinemas. It's shown from the perspective of a man in a harbour trying to stay afloat, the audience is asked to hold their breath every time he goes under the water. After a minute or so of seeing him struggle we are told that you'd be okay holding your breath like that on land, because the average person can hold their breath for 45 seconds, but in the water you'd stand less of a chance because of shock from the cold. It ends with a murky shot of the drowned protagonist as he sinks towards the bottom.
  • In 2016 the RNLI did a series of 15-rated adverts about being responsible around rivers and the sea which where also shown in British cinemas. These adverts are in a first-person point of view of someone struggling to stay afloat in a river while their friends or loved ones struggle to save them, only for the person to sink down to their watery demise.
  • Any and all of the Protect and Survive Public Information Films detailing what to do in the event of a nuclear war. Picture being a child in the 1980s in the UK. Sitting happily, watching The Smurfs on TV, then the commercial break. One of these plays. Your parents, who have been acting oddly already today, break down completely. Your mother starts to cry. Your father's face is white, and he's shaking. Every single member of your family, everyone you could possibly talk to, is terrified. And none of them dares tell you why. That's what those films would have done if they ever aired for real. Thankfully none of these had to be used, or have ever had to be seen, but some have made up mock nuclear attack adverts that are chillingly realistic and would have been nightmarish during the Cold War or for anyone concerned about nuclear proliferation, such as this Australian version. Alongside the American Emergency Alert System, other similar alert systems from around the world, and PIFs and PSAs like these, many Analog Horror series have found their inspiration.
  • This ad from Disaster Action shows us the inside of a dark warehouse via a night vision camera. The camera wanders over dozens of dead bodies wrapped in newspaper, with each set of bodies representing a different disaster and covered in the respective papers, such as the King's Cross fire, Piper Alpha explosion, the Lockerbie bombing, Herald of Free Enterprise capsizing, Clapham Junction rail crash, Marchioness sinking, and Hillsborough Disaster. Finally, the camera zooms in on a body covered in blank paper, with the message that "it's time to put safety first before the next disaster", delivered in a horribly chilling voice. Anyone with a fear of the dark probably shouldn't watch, especially with that godawfully creepy music and the faint ambulance sirens.
  • In 2012, British Red Cross began running a horrendously creepy advert to drive home the message that a crisis can happen to anyone. It features a hooded teenage girl and her dog walking around a city at night as she delivers the narration, all set to horribly unsettling background music.
    Girl: I am the fire that leaves you homeless. A heart attack in aisle six. The prescription you cannot collect. I am the boiled sweet stuck in your child's throat. The motorway pileup that leaves you traumatised. The food shopping you cannot do. I am the reason you need a wheelchair. The flood that leaves you stranded. The empty house when you return from hospital. I am a crisis. And I don't care who you are.
  • Belgium launched a campaign aimed at 10-to-14-year-olds about the new safety symbols, called "Red de Emoji" (save the emoji). There was a game where you could win prizes if you could save the emojis by placing the right safety symbol on the item and preventing them from using it. The game was hard because the answer could literally be anything (even with a tip in the background). If you got the right symbol, the outcome was funny and nice; but if you couldn't make it in time, your emoji just died (not quite graphic, but not child-friendly).
    • "Poison": An emoji with headphones drinks the poison and burps a green ghost, then melts while dying.
    • "Corrosive": A female emoji uses the bottle as lipgloss and is burned. Only her skull remains.
    • "Explosive": An emoji is bored and hits a spray can with a hammer. The spray can explodes and remains in the emoji's eyes.
    • "Compressed gas": An emoji plays with gas, and after an explosion, he flies into space, then gets deformed.
    • "Flammable": An emoji is scared by some monsters in the dark. He lights a match, but the gas burner nearby burns him to ashes.
    • "Environmental hazard": An emoji is swimming in the ocean and uses a spray can. The spray can kills all the sea creatures and the emoji is eaten by a shark (complete with blood)!
    • "Health hazard": A hairy emoji, clearly drunk, drinks from a bottle, then becomes sick and bald before he dies.
    • "Harmful": An emoji washes his hands after eating a cake with some product. He gets burns, which he rubs into his face. His face also gets boils. After that, he dies.
    • "Oxidizing": A female emoji, whose house is on fire, uses the product near her. She makes it worse by setting herself on fire.
  • This British 1990 ad about the dangers of carbon monoxide. We see a family playing a guessing game while the father is doing some work. The mother asks her son if people can see it, which is wrong. The father then asks if people can smell it, which is wrong as well. The mother then asks if people can taste it, which is also wrong. The son begins to get cheeky and tells his parents that they'll never get it. The happy music starts turning ominous as we see the father blocking an air vent while a jarring Scare Chord plays.
  • An ad for New Zealand Coastguard shows a man in a parking lot heading to his car. He goes in reverse and accidentally bumps a pillar... then his car starts, inexplicably, to slowly sink in the concrete floor. Trapped inside, you can see his fear growing as he attempts to escape while screaming for help, but there's nobody around. Eventually, the car sinks completely until it disappears from the view and a message stating that you can't just walk away from accidents at sea appears on the screen.
  • This one from LandSAR in New Zealand shows a man lying on the ground in a mountainous area, bleeding and breathing heavily. We hear uplifting music as we see a rather creepy-looking Yeti walking over to the man and picking him up and taking him to a fireplace to keep him warm. All is good until we hear the Yeti warmly tell the man that there is no such thing as Yetis. Turns out, it was all just a dream and the man was just lying there all along, alive, yet still quite clearly injured.
  • This condom PSA,note  which was intended to air during the 2012 Super Bowl but was rejected, for reasons that should be clear. It starts with an elderly man committing a bank robbery with a caption saying he is 73. We then see him threaten a mother and her daughter with a knife in his 40's, terrorize some people on his bike at the age of 18, cook a cat alive at age 4, and his mother suddenly die on the day he is born right as he is handed to her. After seeing all this, the commercial then shows the man's conception, where a woman laughs off having unprotected sex by remarking "What's the worse that could happen?" Needless to say, inferring that unplanned pregnancies can result in the mother not surviving the birth and the child growing up to be a psychopath is quite shocking.
  • This nightmarish Canadian PSA for emergency preparedness shows a boy wandering alone through a deserted forest, with no one to hear his cries for help, accompanied by some horribly creepy music.note  An announcer then says, "It can happen here. Prepare for tomorrow today." We never find out what "it" refers to, making the whole thing all the more ghoulish.
  • This one from Hong Kong in 1985 includes a narrator telling you how to stay safe and keep your speed on your speed boats while footage of speed boats going dangerously close to people is shown. The most unnerving part is when a speed boat goes through a restricted area reserved for swimmers. The boat zooms through the people swimming, and the PSA ends with a swimmer drowning in the rough water, then showing his unconscious (and presumably dead) body floating.