During his early TV career, British presenter Louis Theroux ruthlessly exploited a put-on faux-naif persona to lull his subjects into a false sense of security. He also intentionally played stupid until he annoys his subjects to spell out their views, which has been couched beforehand in elaborate euphemisms and doublespeak, in offensively plain language. This was a surprisingly effective interview technique, though it seems that people eventually caught on, and he doesn't do it much now.
During the 2015 Christmas Special of 8 Out of 10 Cats, Jimmy Carr asked Sean Lock and Jon Richardson to play a game of "Carrot in a Box".note A closed box is given to each contestant; One has a carrot in it, the other does not. One contestant peeks in his box, to see if there's a carrot in it, and then the other contestant must observe his reaction and decide which of the two boxes to keep for himself. Whoever ends up with the carrot wins. As Jimmy tries to explain the rules, Sean does nothing but complain what a stupid idea it is, and seems to be missing the point of the game altogether. When instructed to peek into his box, he even reaches right in to grab the carrot, and then asks to keep his box because "there's a carrot in it". Jimmy chides him for screwing up the game and explains the rules to Sean once again (while everyone in the studio is crying with laughter at how badly the game is going), but Sean keeps arguing that he doesn't want to give up his box. Jon is finally given the choice of which box to take, and obviously picks the one Sean had just proclaimed as having a carrot in it. He then opens the box... only to find it empty.
Jon: Can I just say at this point: If there's no carrot in the box, you are a fucking genius.
In 30 Rock, Kenneth is seen as the bumbling Pollyanna of the show, yet Jack thinks that "In five years we'll all be working for him... or dead by his hand." As in most things, Jack is mostly correct. It took 6 years before Kenneth was named president of NBC.
Agent Carter. Peggy Carter 'accidentally' reveals that Director Dooley is lying about not having the missing car report that Jarvis filed, to stop him cracking and confessing all. This is Played for Drama because she's been trying to prove her worth, only to end up reinforcing Dooley's belief that a woman can't make a good SSR agent. Peggy's Evil Counterpart in the Black Widow program plays the trope straight by acting The Ditz.
In one episode of All in the Family, Mike is spouting off about how clueless Archie is when Edith tells him, "If you were really smarter than Archie, you would be smart enough not to let him see that you're smarter than him." (Which offers a tantalizing hint that Edith's ditzy exterior might be at least a partial application of this trope in its own right.)
In the early seasons, Lionel Jefferson would have fun with Archie by adopting a stereotypically "black" version of this around him. Mike thought it was demeaning, but Lionel saw it as harmless fun.
Angel: Angel is fond of playing this role, often as a Hawaiian-Shirted Tourist. On set, the shorthand for this became "Herb Saunders" (Angel's alias in "Sense & Sensitivity").
In Being Human (UK), George does menial labor in a hospital and is later revealed to have "a brain the size of a planet". Of course, there's the problem that he turns into a wolf every month, so it makes sense that he'd want a low-profile job with access to a room to lock himself up in. The first season finale gives another example, when he appears to be scared enough of an evil vampire to abandon Mitchell. It turns out that he'd cleverly set up a trap in which the evil vampire would find himself locked in an isolated room with George...just as the full moon comes up.
Better Call Saul: Eduardo "Lalo" Salamanca presents a jovial and laid back image with an almost childlike enthusiasm for everything that can make him appear far more disarming and personable than the rest of his family. This is steadily shown to be a very meticulous act. Underneath that lies an extremely competent and dangerous individual with a mind as sharp as they come. Indeed, he is the only member of the Cartel who Gus Fring isn't able to run mental circles around and with the cunning to play a relatively even cat-and-mouse game with him.
The Beverly Hillbillies: Jed Clampett, in particular the first seasons, despite his stereotypical "hayseed" appearance and mannerisms, clearly is a lot smarter than he lets on. And any time he is acting particularly dumb, or proclaims his ignorance, he's usually trying to make people think he's Too Dumb to Fool.
Vila Restal from Blake's 7 is a genius safecracker/pickpocket who spends the majority of his time acting like a cowardly imbecile. While he is a coward, he isn't stupid. There's a reason he's the only protagonist to have survived from the first episode to the last, and the most likely to have survived that Bolivian Army Ending.
In one episode he has an idea for how to repair the engines while in flight, but doesn't want to actually do it because it would be dangerous. He wanders on to the bridge drunk and waving a bottle (entirely in character) and ramblingly tells an anecdote that also describes his plan. Avon and Tarrant take the plan and go to repair the engines, leaving Vila to reassure the rest that you can't get drunk on water.
It's been observed in-show that Seeley Booth's Obfuscating Stupidity serves the dual purposes of making people underestimate him and allowing Brennan to be "the smart one" (granted, she is the smart one, but he lets her think the gap between them is even larger than it is).
Dr. Wyatt: (after Booth makes a wisecrack, appearing ignorant) He does that. He wants to be underestimated.
Bones is guilty of this as well, as several conversations and episodes imply or state outright that she knows perfectly well how smart/dumb Booth is. Later episodes expand the idea as her playing dumb to his particular skills so that he can have his thing.
It runs in the family because her dad Max often plays dumber than he looks as well
Boston Legal's Denny Crane seems like a senile, self absorbed whackjob, and he usually is... until he steps into a courtroom. Then he is again Denny Crane.
Skyler's old boss Ted becomes noticed by the IRS CID, due to massive tax fraud that she helped cover up. She fixes it by pretending to be a Dumb Blonde secretary who only got the job by sleeping with Ted, and hopelessly screwed up the company's accounts by stupidity rather than intentional fraud. Plus, she gets revenge on Ted for getting her involved by not telling him about the plan beforehand, and making him sweat through part of the audit alone before showing up late as part of her character.
Saul Goodman is an extremely talented lawyer and business associate, but has no problem letting Albuquerque think he's sleazy and incompetent.
Gus Fring, of all people. Most viewers will see him as an amiable, trusting man who lets a helpless man and his sidekick cook for him, without them even possibly screw him for it. In mid-Season 3, we learn how ruthless Gus is, as his saving Walter's ass, and redirecting them to Hank's, was all a clever move to corner the Cartel and take his initial steps of revenge against Hector Salamanca, the man who killed his partner. Gus increasingly shows more cunning and ruthlessness after that little display. To the point, that when he was defeated, it took Walt getting damn near the Moral Event Horizon to even find a chance of outsmarting him.
Brooklyn Nine-Nine: During an interrogation with a difficult suspect, Holt and Peralta try a technique they call "Smart Cop, Dumb Cop," where Peralta intentionally makes himself look out of his depth to catch the perp off-guard later.
Cordelia Chase initially appeared to be The Ditz, but a throw-away gag in Season Three revealed she was actually rather bright when she aced her SATs, and a minor sub-plot later in the season further established her academic creds. Her later appearances in Angel followed up on this development, showing her as far more intelligent than she had originally seemed (not that this was difficult).
Buffy herself also personifies this trope. She's got the vapid California blonde act down to perfection and uses it quite frequently as part of her arsenal to get her enemies to underestimate her. However, as one of the longest-lived slayers in history and a combined SAT score of 1430, she's definitely more than a pretty face.
Most everyone on Burn Notice uses this at some point; being a spy show, it is what they do.
On many occasions Michael has had to allow himself to be beaten up as part of his Batman Gambit. At one point he went all out and walked with a lanky stride, had matted and greasy hair, talked about two pitches higher than normal and came complete with an inhaler. For that matter, Michael's normal personality (or generic one when he's working a cover) when he isn't on the job has some elements of being a snarky idiot just to put people at ease.
Sam basically embodies this completely. The initial impression one gets of him is a slightly overweight womanizer who chugs beers and has about as much insight as a sixth grader. While the first part is still completely true, one learns over the course of the series that he's a former Navy SEAL, has numerous contacts across multiple government agencies, and can be just as manipulative and technologically proficient as Michael or Fi.
Caprica: Serge Graystone, the Robot Maid about the size of a trashcan, has a twitterfeed that suggests he knows more than he's letting on - and that he's not simply very well programmed to fake sapience.
Castle: At a shooting range, Castle first appears to be a terrible shot. Until Beckett promises to give him the files he wants, if he's able to hit the ten ring. He sinks the next three bullets exactly there.
Castle: You're a very good teacher.
Castle in general. In the first 4 seasons, he spends most of his time cowering behind Ryan and Esposito in takedowns, goofing off, flirting with/annoying Beckett, and coming up with CIA conspiracy theories. The fact that he's taken down a trained assassin while Beckett got nerfed; shows excellent marksmanship; has saved Beckett's ass at least as many times as she has his; and got further in the span of about 2 years on Beckett's mother's case than the police or Beckett herself managed to in 10, says he's not quite as hapless or physically ineffectual as he lets on. By the second half of the 5th season, the show had largely given up this angle, but it makes an appearance now and again Depending on the Writer.
Lauren "Am I bovvered" Cooper from The Catherine Tate Show appears to her teachers to be a dim, rude, and dismissive teenage layabout. She is rude and dismissive, but certain sketches have revealed her to be smarter than she appears. She can recite obscure Shakespeare from memory, she has memorized at least part of the periodic table of elements, and can converse in fluent French (and knows her signature catch phrase in Modern English, Elizabethan English, French, and Sign Language). It seems she is pretending to be dim as to not be alienated by her much dimmer friends (while being smart enough to manipulate them).
Lauren Graham (of Gilmore Girls fame) pulled off this stunt while participating in the second tournament of Celebrity Poker Showdown. Despite being known as a fairly intelligent woman, she would flip her hair and say generally stupid/sarcastic things ("So many numbers!") to throw off her competition. Not only did the other players fall for it, but Lauren went on to the Championship Game of the season, losing only to former co-star Maura Tierney.
On Cheers, Coach had the reputation of being somewhat of a ditz, and when he passed away, he was replaced by Woody, who was something of a young ditz. However, both characters often did things to suggest they were more on the ball than they seemed. Coach was able to convince Sam to stop relapsing into drinking by saying he'd cause Diane (who had just been released from a psychiatric ward) to go nuts again, while convincing Diane to stay by telling her Sam would start drinking again if she left, solving both problems at once. Woody, on the other hand, was able to learn chess quickly and win against Frasier, and managed to become elected to the Boston City Council (partially due to an experiment orchestrated by Frasier that went awry) and tended to be a Straight Man to the entire cast. (Often by accident.)
Sarah especially seems fond of adopting the role of a ditzy girl who has drunkenly wandered into whatever situation she's in by accident, which allows her to walk out of places she's found herself trapped in and serves as a good excuse to walk into places where she would otherwise be immediately shot dead or at least regarded with suspicion.
Chuck himself falls back on this at times, relying on his nerdiness and $12-an-hour Buy More job to make the bad guys assume that there's no way he's a spy.
Alexi Volkoff is a villainous example, at least in his first appearance. His first episode characterizes him as a mostly incompetent, bumbling agent. Then The Reveal hits and he turns out to be one of the most dangerous characters in the show, if a bit eccentric.
Brenda Johnson in The Closer is a sweet, scatterbrained Southern eccentric - until her suspect slips up and gives her what she wants. At which point said suspect is painfully reminded that Brenda Leigh Johnson is a CIA-trained interrogator.
Lt. Columbo, famously. Maybe the single most well-developed example ever on television, to the point that many doubt it's an act at all. Strictly speaking, Columbo does not generally deceive or even present himself as stupid per se; he simply behaves like the shabby, uncultured blue-collar person he really is, and his adversaries mistake that for stupidity largely out of their own snobbishness.
Community: Jeff Winger, while obviously very intelligent, rarely chooses to use said intelligence, instead skating by off of other people's efforts.
In the Criminal Minds episode "Proof" Ben Bradstone is genuinely dumb. He is not as dumb as he acts however, and intentionally plays this to lure victims in.
Wilson Fisk allows Madame Gao to believe he cannot understand Chinese, but later reveals that he is somewhat fluent. His obfuscation has mostly been so that he has an excuse to have James Wesley around for their meetings. Turns out Madame Gao is doing the exact same thing - she pretends that she does not speak English and requires a translator. Fisk also understands Japanese to an extent, but prefers to have Wesley provide a more Tactful Translation of Nobu's remarks.
Whitley plays with this trope on an episode of A Different World. When she and Dwayne are partners in a quiz bowl, Dwayne tells her that their kiss on a previous episode meant nothing and that he was in love in Kinu. He also alludes that Whitley is not very smart and that she is spoiled. Whitley becomes angry and sabotages the second half of the game by giving wrong or flat out stupid answers, and at one point not giving any answers. She even files her nails in one scene. Of course Hillman is eliminated from the tournament.
The Doctor, particularly in his second and fourth incarnations, often used to play the fool to lull his enemies into a false sense of security ("Would you care for a jelly baby?"). (He also, often, played the fool because he simply felt like it, believing "there's no point being grown up if you can't be childish sometimes".) Later on, in "The Family of Blood", whilst pretending to be still human his blundering nervousness lulls the Family into such a state of arrogant superiority that they don't notice that the buttons he's "accidentally" pushing will destroy their ship until it's much, much too late. This was occasionally subverted, as well, with the enemies realising that this was what he was doing most notably in "City of Death", in which Count Scarlioni's understanding of the Doctor prevents him from being deceived.
Countess: My dear, I don't think he's as stupid as he seems. Count Scarlioni: My dear, nobody could be as stupid as he seems.
The Seventh Doctor also has his moments of this, seeing how he often appears to play the buffoon only to continually outwit the enemy without effort. Particularly highlighted with his "adjustment" of old quotes.
The Doctor: A stitch in time... takes up space.
"The Dominators" demonstrated what happens when this trope combines with Ham and Cheese. The Doctor and Jamie get captured by Dominators, who are planning an invasion and running experiments on the natives to find out how intelligent and strong they are. The Doctor gets himself and Jamie to pretend to be stupid in order to put the enemy off their guard ("An unintelligent enemy is far less dangerous then an intelligent one") and Hilarity Ensues. "We don't like the clever ones much! They tell us what to do, you see!"
"The Family of Blood": When a nervous John Smith goes to confront the Family at the climax and offers to give them the Chameleon Arch if it will make them stop their attack... well, he's not Smith anymore, he's the Doctor. And he's just set the Family's ship to blow up.
Nardole seems to have picked up on this from the Doctor. His Plucky Comic Relief personality seems to genuinely be who he is ... but it isn't all he is.
Bill: Nardole... Are you secretly a badass? Nardole: Nothing secret about it, baby-doll.
Dollhouse: Alpha. The character's reveal gave cold shivers, considering how convincingly the actor had been selling the goofy one-off hilarious fanservice guest star part up to that point in the episode.
Megan in Drake & Josh pretends to be an innocent little girl in front of her parents so they won't believe her brothers when they go to tattle about the not-exactly-harmless pranks she pulls.
Other characters accuse Constable Benton Fraser of Due South of this, disbelieving he really is that polite, honest, and noble and it's not an act.
John Crichton does this very, very well. Many of his plans rely on the villain of the week dismissing the dumb human as inferior...leading to their ultimate defeat. John is an accomplished physicist and aerospace engineer, who designed the titular Farscape spacecraft to test his own theory, and at one point late in the show he builds his own thermonuclear weapon. From scratch. From memory. Even the rest of the crew underestimates the guy.
Rygel uses this as well, though to a lesser extent. Such as in the first season episode when he was playing a game of strategy with a pirate over the location a person the pirate was hunting. After he lost the game and gave the pirate the information, Zhaan was ready to chew him out until he revealed that he'd lost deliberately and given the pirate false information that would lead him wildly off course. All this while still making it look like he'd been trying to win, because he knew that the pirate wouldn't leave them alone unless he thought he'd gotten something more valuable. Rygel even complains how difficult it had been to pull off, since compared to him the pirate was a terrible player.
It's also worth pointing out that on those rare occasions Rygel gets to do something that an imperial head of state would believably have genuine skills in such as dealing with arcane legal procedure in a courtroom, or negotiating his way out of a hostage situation he positively shines.
Fawlty Towers: Some episodes, like "The Germans" and "The Builders", suggest that Manuel's English isn't actually quite as bad as he lets on, and that he pretends to speak barely any English so that Basil won't expect too much from him.
While Jayne Cobb is still not the highest caliber shell in the magazine, he acts thicker than he really is: In the pilot, Mal asks him to interrogate a prisoner. When the prisoner tells him a convincing lie (exactly the scenario the prisoner should have been trying to cover up), Jayne sees right through it and accuses the prisoner of not even trying. Then in the episode "Shindig", Badger finds himself groping for a word, and Jayne supplies it: "pretentious." Mal looks at him with disbelief, seeming to wonder himself if Jayne is truly all he seems. And in "The Message," he shows forethought and a slight philosophic interest.
Jayne: [to Shepherd Book] "Me, I see a stiff, one I didn't have to kill myself, I just get the urge to, ya know, do stuff. Work out, run around, maybe get some trim, if there's a willin' woman about...My kinda life don't last long, preacher. I 'spect I'm invested in makin' good sport of it while I can."
Saffron's "real husband" Durran Haymer appears to be fooled by Saffron's story until it becomes very obvious it's false. When she mocks that if he had any sense he would have called the police the moment he saw her, he reveals that he did, and has been stalling her.
Jay's client in the pilot of For the People claims to believe his cover story about being part of a shadowy government agency. Jay, ever the idealist, buys it until Kate shows him footage of the man bragging about pulling one over him.
In one episode of The Fresh Prince of Bel-Air, Will loses some money to a pool hustler, and then Uncle Phil loses some more trying to get it back. Then, as soon as the hustler agrees to another round at higher stakes:
Daenerys pretends to not understand the Valyrian dialect Kraznys mo Nakloz is speaking, only to reveal right before she fries him that she understood him all along.
Euron puts on the act of a brute and a hooligan to charm the Ironborn and convince Cersei he's not a threat, but his confrontation with Balon shows that underneath it all he's every bit the cunning sociopath he is in the books.
Yara pretends to be a common woman on the Iron Islands to gauge what sort of threat Theon is to her position. She isn't impressed.
While Gomer Pyle, U.S.M.C. was built on the idea that the titular character was a dumb-as-bricks hick out of place, more than once he was shown to have exceptional wartime skills, such as him and the Sergeant being the only team in the survival exercise to gain weight, or dismantling a wooden bridge that was to be simulated as detonated so he had ropes to build snare traps with.
Green Acres had Eb take an accountancy course via the Clarkwell Institute only to be sent an acting course instead. Turns out Mr. Drucker and Mr. Kimball are also Clarkwell alums (who had also gotten the wrong courses which led them to their current careers). Clarkwell also has its own anthem.
A large part of the modus operandi of rookie lawyer protagonist Kuryu Kohei in Hero is to act ditzy and excitable, hiding his brilliant mind.
Mohinder Suresh of Heroes has many moments of real stupidity, which means his occasional forays into Obfuscating Stupidity can still catch the audience and other characters off-guard. In particular, he successfully pretended to have no idea of Sylar's real identity on an eight-hour roadtrip, even going so far as to invite him into his home and cheerfully offer him tea-which Sylar accepts, silently gloating that he's got Mohinder so completely fooled, only to find himself passed out on the floor five seconds after he actually drinks the "tea".
Sergeant Schultz on Hogan's Heroes repeatedly states, "I know NOTHING!" but in reality he's probably on to just about everything that goes on in Stalag 13. At one point, he stops Hogan's crew from pushing him too far on a deal: "Sometimes I have to work for OUR side!" This was reportedly a conscious decision of actor John Banner's, to portray a decent human being who just happened to be in the German army and to subvert the ironic pattern of typecasting as a Nazi that Banner (who was Jewish and escaped Austria one step ahead of the Nazi occupation) experienced in his career.
In-series, it's also revealed that Schultz not only managed to get himself promoted to Hauptfeldtwebel (that's Senior Master Sergeant, or E-8 equivalent), he also ran a highly successful toy company in the interbellum years, and only re-enlisted because he had no better options when his factory was seized for the war effort.
A few episodes suggest the Klink knows a lot more than he lets on. For instance on learning radio detection gear is being brought to the camp he immediately sends Schultz to warn the prisoners. Another episode had a resistance agent drop a message to Hogan in a way that made it clear either Schultz or Klink had to be responsible (Hogan doesn't notice this detail).
How To Rock: Grace King, while clearly not the smartest, shows that she has a savvy to her that she doesn't reveal often. In "How to Rock Camping", she was revealed to have a surprisingly expert knowledge in camping that helped to not only make roughing it easier for her team, but helped them find the convenience store in an emergency crisis too. On that occasion, The Ditz turned out to be quite the Crouching Moron, Hidden Badass.
iCarly: In "iHire An Idiot", Ashley, the hot intern Freddie picked. She seems to be as dumb as Cort but in the end is revealed to be a very intelligent college student. She only pretended to be stupid as part of Freddie's plan.
The title character of I, Claudius is a famous example.
The Inspector Lynley Mysteries: Detective Sergeant Barbara Havers is tiny and adorable, with a pair of enormous green eyes and an accent that thoroughly betrays her working-class origins. She uses all of these to devastating effect, playing the "silly, uneducated little girl" card right up until she gets what she needs from her suspect - at which point she reveals that she is more than a match for her Oxford-educated partner in terms of her detective skills. She might not be an Oxford grad, but she is a frighteningly competent detective with several decades of street smarts who is much, much smarter than anyone would guess.
Kamen Rider Den-O has a case based on ignorance rather than stupidity: throughout the series, Ryotaro's sister Airi is a sweet, caring big sister whose memory seems to have been altered so she doesn't even remember her fiancé Yuuto Sakurai following his mysterious disappearance. In a later episode, she reveals to Ryotaro (and the teenage version of Yuuto) that she knew all along, and in fact helped create Sakurai's plan to protect the Cosmic Keystone (their future daughter Hana) from the Big Bad. In order to throw the villain off the trail, Airi had to pretend to be innocent and clueless so he never realized she was important until Ryotaro was strong enough to defeat him.
The bad guys in the first season 2 episode of Las Vegas use this to infiltrate the Montecito surveillance room.
Used by then rookie defense lawyer Randy Dworkin in Law & Order: After letting all the People's witnesses go unchallenged, he lays out a case basically saying finding his client guilty is questioning the will of God. After the judge shoots this down, he then changes his client's plea to not guilty by reason of mental defect. Normally this wouldn't be allowed at that stage of the trial, but he then reveals his client will have a solid appeal on Sixth Amendment (right to a fair trial) grounds, using his own incompetent defense up to this point as evidence. All to catch the prosecution off guard with the plea change.
Judge: Either you are a brilliant strategist, or you are the biggest jackass to step foot in my courtroom.
Robert Goren on Law & Order: Criminal Intent's unassuming demeanor and odd mannerisms tend to actually become the frightening point about him when he corners the criminals.
Papa Lazarou from The League of Gentlemen uses this as part of his stage act to confuse his volunteers (mostly women) to hand over their jewelry.
Eliot from Leverage. Ostensibly just the dumb heavy, he's actually quite intelligent and enjoys activities such as gourmet cooking. In "The Zanzibar Marketplace Job", he ends up running the entire con-slash-rescue mission.
Maggie: You know, people underestimate you, Eliot. Nate: That's kind of the point.
Andy Pipkin from Little Britain, who onscreen is shown to be a monosyllabic dolt; however in many of the sketches, when Andy says he wants (to do) something he doesn't like, Lou will remind him that he expressed a negative opinion of said thing, some of which make him sound like a philosopher.
Lou (to Andy): But I thought you didn't like tattoos. You once told me they were nothing more than graffiti over God's work.
Married... with Children as Jefferson D'Arcy. While he is a Pretty Freeloader, he's also a Retired Badass as he's a former CIA agent. In the episode this was originally revealed, Al is conflicted as the two are the midst of a prank war when one of Jefferson's old enemy offers Al a bounty for Jefferson. Because of the prank war, though Jefferson is able to play it off as part of that after scaring Al — only to have the man killed during the baseball game Al was watching.
In one episode of The Mentalist, "Flame Red", the killer is an intelligent young man named Tommy who has been pretending to be mentally retarded for some time, ever since he it got him out of a parking ticket because of the magical words "he didn't know any better." He gets angry after someone he knows is killed for greed, and gets revenge.
The title character of Merlin does have his moments of clumsiness and cluelessness, but sometimes he may use it to his advantage.
Most of the main characters in Misfits could fit, as all of them are smarter than they let on. The best example is possibly Simon, who at first appears to just be a creepy weirdo, but soon becomes The Smart Guy, organizing the group to get away with murder. Twice.
In the "Village Idiot" sketch from Monty Python's Flying Circus, John Cleese's idiot is portrayed this way. When nobody else from their village (except possibly other idiots) is around, he'll discourse learnedly to the camera on the "vital psychosocial role" played by idiocy; as soon as someone walks by, he slips back into character and starts babbling nonsense and comedically falling off walls.
Tony DiNozzo in NCIS comes across as an immature Jerk JockHandsome Lech who spends far more energy goofing off, chasing women, and giving his teammates a hard time than he does actually investigating. When he has to get serious, however, he quickly proves that he is not only a highly skilled investigator but also an effective leader; particularly following the fourth season, it becomes clear that most of his immature behavior is a front under which he is a lot smarter and more capable than he lets on.
Del Boy from Only Fools and Horses sometimes does this when he wants to manipulate someone else into having an idea that he's had, and thinking it was their idea in the first place. For example, in one of the later episodes of the show (after the Trotters have become multi-millionaires and lost it all), Del has been declared bankrupt and banned from being the manager of Trotters Independent Traders. He realizes that someone else - namely, Rodney - could manage Trotters Independent Traders and hire him to work for them. Instead of just asking Rodney if he'll be the new manager, Del proceeds to manipulate Rodney into coming up with the idea of managing the company himself. He even pretends to not understand what Rodney is suggesting and that he needs it explaining to him again, presumably to strengthen the illusion that it was Rodney's idea.
The Orville: Played With in that all of the main cast are trained professionals, but on-paper they're all a little "off".
It's one of Captain Mercer's favorite tricks, as he is not the physically stoutest guy and his ship is relatively dinky. Play dumb, stall for time, and then whip out a sneak attack while the enemy is confused.
It's played up even more in the case of Chief Engineer John LaMarr. He came from a colony world that was very harsh and favored strength and working with one's hands. Being a gifted kid in that environment led to a lot of abuse and social isolation, so he learned how to play dumb just to fit in and kept it up because no expected better of him.
Ryan O'Reilly was a Chessmaster and used Obfuscating Stupidity to make sure his targets never suspected they were being played.
When Chris Keller plays chess with Verne Schillinger after having apparently been taught by Tobias Beecher, it's implied that he already knew how to play and was pretending not to in order to bond with Beecher.
William Giles suffered from dementia, but pretended he was further gone that he really was. While on death row and asked to pick his method of execution, Giles said that he would like to be stoned to death, knowing that he would likely die of old age while his execution was stalled by lawsuits from human rights organizations.
Lothor, who had spent the season being one of the silliest villains in the franchise history, reveals in the finale that he's been playing dumb all season — even his constant losses have a purpose which is to fill the abyss of evil so full with monsters that he could burst it open and unleash all the stored evil on Earth at once.
His nieces Marah and Kapri, Those Two Bad Guys in the series, spend the bulk of the series being portrayed as The Ditz duo, practically a disgrace to be called evil, and failing in every one of their attempts for their uncle's plans. In the third-to-last episode, it's revealed that it had been a façade from day one; they were just as cold, calculating, and intelligent as Lothor himself, and had been biding their time since the start to usurp his power. Then, once their plan seemingly fails and they kill the general that they coerced into working with them, it's revealed that they were in league with The Starscream in their scheme. And then it's revealed that they were Double Agents, and had been Lothor's Co-Dragons in secret since the start. So, not only were they smart enough to fool everyone into thinking they were harmless, they were smart enough to trick everyone aside from their boss, the Big Bad, as to whose side they were actually on.
As a topper, when Lothor returns in "DinoThunder", he attacks the Wind Academy where Marah and Kapri are now training and captures all the other ninjas. The two are able to talk their uncle into taking them back, claiming they can be tough now that they're (semi) ninja trained. Lothor agrees, although warning them that one screw-up and they're done. The two go back into their old ditz routine so well that Lothor is annoyed and ignores them... allowing them to rescue Sensei Kanoi right under their uncle's nose.
Shawn Spencer of Psych got a perfect score on the California detective's exam at age fifteen, identified T-rex bite marks from a time he climbed on a museum exhibit several years previous, and once fired a gun from the hood of a moving vehicle, between the slats of the grill of another moving vehicle, after being shot in the shoulder. He generally acts as though he knows absolutely nothing about anything apart from pop culture and detective work (and the latter only with Gus and his father). This is an odd example, however, because he does this not to get people to underestimate him, but because he needs to believe he's a somewhat normal human being.
Declan Rand ("Shawn 2.0"): You're highly intelligent, but you're shameful of that fact so you play it down with the use of inappropriate behavior. And you live in fear of showing weakness so you hide behind a constant barrage of jokes and sarcasm.
Alan Davies, the permanent panelist slash resident Butt-Monkey from the Panel GameQI. He admitted that the show requires someone to do the dirty job of feigning ignorance from time to time, and he usually steps up to do it.
Mr. Eldridge on Remember WENN usually comes off as The Ditz, but in the episode where he wins the lottery, he manages to use his winnings to buy a controlling interest in the station and save his own job.
Michael Guerin, in early episodes of Roswell, is one step up from being a high school drop-out, playing truant and skipping classes as often as not. In conversation with Maria, his eventual love interest, he claims his favourite book is James Joyce's Ulysses. She scoffs and doesn't believe him... so he recites a very long passage from said book from memory.
Im the sketch "Masterbrain", Phil Hartman portrayed then-president Ronald Reagan as a doddering-yet-genial goofball (the image that was and still is popular among his detractors) when presenting himself before the press or the public. Behind closed doors however, Hartman's Reagan revealed himself to be a Machiavellian manipulator in full command of the issues of the day (while everyone else in his Cabinet is struggling to keep up).
Another sketch had Marilyn Monroe acting the Dumb Blonde she was known for in public, while behind closed doors showed her as the brains behind JFK's presidency while he was a moron who only acted smart in public. The first part of this premise actually has some basis in truth, as Norma Jean Baker/Marilyn Monroe was well read and her breathy voice and deer-in-headlights expression were something of a put-on.
Sean Connery on the Celebrity Jeopardy! sketches. Originally, he was just as stupid as all the other celebrities, but when the focus shifted to his adversarial relationship with Alex Trebek, it became obvious that he was just faking it to get his goat. (Sometimes, he even admits as much himself.)
Carla's brother from Scrubs pretends to not have learned English so as to play with Turk's head, whom he's had a rivalry with ever since Turk mistook him for a valet at Carla's mother's funeral. This is only revealed to Carla when Turk provokes him enough for him to yell out in English, "That's it, you sonofabitch!".
Turk does this himself once he learns Spanish; he learns to impress Carla, but doesn't admit it in the end, as he finds out he likes being able to understand what she's saying to her family (without her realising) a bit too much.
Dave, the truck driver who doused Alex in superpower-inducing chemicals in The Secret World of Alex Mack, puts his own safety on the line by foiling the greedy and evil Danielle Atron's schemes to find out Alex's identity. Dave pretends he has no idea who the victim of the accident was, but reveals in the last episode he had discovered the secret in his A Day in the Limelight episode, where he used the skills learned by a rather goofy "How to be a spy" course on tape. He decided to keep quiet in accordance to said course's last lesson: "Whenever you discover a secret, no matter how big it is, it's best to keep it for yourself."
In Sherlock, Molly's dumb, Camp Gay boyfriend "Jim from IT" is revealed to be James Moriarty, the diabolicalcriminal mastermind who outwits both Sherlock and his incredibly influential (and intelligent) older brother Mycroft, and very nearly succeeds in destroying Sherlock's life completely.
It's implied that Mycroft actually used this himself a little; it turns out that He and Sherlock were actually playing Moriarty all along.
Shuriken Sentai Ninninger introduced Mangetsu Kibaoni, son of Big Bad Gengetsu Kibaoni. Childish, whiny, and thoroughly useless, his first battle went disastrously and resulted in him running away like a crybaby after being struck only once. The second battle, however, revealed that this was all an act to lull the Ninningers into a false sense of security and better demonstrated his actual fighting prowess and ruthlessness.
Sledge Hammer!: Used every few episodes by Detective Hammer. He is written off by everybody as a violent idiot, but then manages to crack the case, with a sudden admission that he had been taking notes all along — even if in most other episodes he was just a lucky idiot. This is even given a spot of Lampshade Hanging in one episode, when a game show host killed off a competitor who was getting close to the top prize. He avoided having to do this before by only recruiting idiots. When the sidekick is confused how someone that smart got on the show, Sledge enlightens us with this line: "You see, he looks dumb, but turned out to be a genius, a trick I've used myself."
Though Tony's mother Livia on The Sopranos was clearly suffering from some level of senility, it was more than hinted she was playing it up as a cover for her more terrifyingly evil moves.
Clu from So Weird seems like nothing more than a beach bum wanna-be, but he often notices the weird things happening almost before Fi does. In season 2, he was accepted into UC Santa Cruz, where the minimum required GPA for out-of-state students is 3.40.
Colonel O'Neill on Stargate SG-1, while far from a rocket scientist, usually presented a snarky persona that appeared much dumber than he actually was, often to fool his enemies or simply to annoy his allies. He is an amateur astronomer (when he's not spying on his neighbors through his telescope) and a brilliant strategist/tactician. He is also fluent in Spanish, can beat General Landry in chess, can be diplomatic if he has to, and is smart enough to quickly pick up how to control an alien starship with a little guidance. He is also the only one who can come even close to keep an alien database in his head without dying immediately. Teen Cassandra lampshades this, saying, "Jack likes to pretend he's not as smart as he really is."
Colonel John Sheppard of often appears to be goofy and laid back with a predilection of not taking things very seriously. His detractors tend to underestimate him and take his easy-going personality at face value, especially if there are other officers who want his position as Atlantis's military commander. This usually comes back to bite them in the ass when Sheppard goes to prove that his rank and job are rightfully his. He's also extremely intelligent to the extent that the genius Dr McKay was very surprised to hear he could have gotten into MENSA.
In anotherAlternate Universe, Sheppard is a Las Vegas detective after getting kicked out of the Air Force for the Afghanistan mess-up that got him sent to Antarctica in the main universe. He's unshaven, drinks a lot, sleeps around, and a little bit corrupt. Not exactly the sharpest tool in the shed, right? Well, he's pretty good at poker, and he's the only one to figure out where the Wraith is hiding.
In Spartacus: Vengeance, this is exactly what Lucretia does - while some of it is implied to be her actually going utterly crackers, she plays down the fact that she is seeking the ultimate revenge on Ilythia and then, when they're alone, lets it all fall and cuts Ilythia's baby out of her in a rather crude manner, and then throws herself and the baby off the cliff to their flattened doom! Given that she, Ilythia and said baby all end up dying and no-one else, not even Ilythia (who suspected a few times but ultimately wrote it off), ever truly worked it out until she reveals it, she pulls off a major case of it.
In Star Trek: Enterprise's "In a Mirror Darkly", Mirror Hoshi pulls it on both the characters and the audience. She seems like nothing more than a willing consort for whoever her captain is at the moment,but then at the end she poisons Mirror Archer and declares herself Empress of the Terrans.
The Pakleds in the Star Trek: The Next Generation episode Samaritan Snare are to all indications genuinely some of the most stupid aliens featured in Star Trek, but they are capable of playing it up even more in some areas to appear more harmless than they actually are and manipulate others into doing what they want.
Doctor Bashir from Star Trek: Deep Space Nine missed a question during his final exams (specifically, he confused a preganglionic fiber for a postganglionic nerve) and thus failed to achieve valedictorian status. It's later hinted that he deliberately blew that question, and then confirmed that he did so to hide the fact that he was given illegal genetic enhancements.
In the beginning of the same series, Rom is cast as a simpleton. Through Character Development we discover he's actually a Gadgeteer Genius (though he does have Genius Ditz tendencies). When your boss and older brother is a shady bartender it pays to play dumb, since you'll probably be interrogated on a regular basis. Rom himself lampshades this in The Assignment when he lands in jail.
Rom: So I have to stay here and play the idiot? O'Brien: I'm afraid so. No matter what Odo asks you... Rom:(interrupts, sounding irritated) I'm Quark's brother! I know the role!
On one episode of The Steve Harvey Show, Lydia (with encouragement from Romeo and Bullethead) dumbs herself down when her boyfriend Arthur starts to lose interest in her because she aced a chemistry exam.
In Studio 60 on the Sunset Strip, we discover that Chinese businessman Zhang Tao has been pretending that he can't speak English because "it's fun". Jack Rudolph is not impressed.
Cousin Greg fully leans into his slow, ditzy, wide-eyed persona and his Naïve Newcomer status, ensuring nobody in the family sees him as anyting but a pawn but he is actually quietly calculating and ruthless when needs be, and an Opportunistic Bastard wheedling his way into the Roy family's wealth.
Roman Roy initially comes across as a troll with barely a brain cell to spare, but is soon revealed to be shrewd and intelligent (if somewhat lacking in experience and good sense). Roman himself lampshades this: "I'm dumb, but I'm smart".
Nicaragua sees Jud Birza, better known as "Fabio", using this as his strategy the whole time. Almost the whole game, Fabio had been playing the male dumb blonde stereotype. At a certain point in the game, when there were 6 people left, there is a four person alliance (Sash, Chase and Holly) against a three person "alliance" (Fabio and Dan and Jane, who weren't in an alliance, but didn't have much to go on). In an incredibly subtle and clever move after winning immunity, Fabio put an idea in the heads of Sash and Chase that Jane was a bigger threat than Dan, their original planned target, and they took the bait. Fabio then proceeded to slink back into the shadows as Sash and Chase made the idea entirely their own and Jane found out about it. By this point, they had completely forgotten that the idea was Fabio's. Cut to Jane putting out the fire angrily before tribal council... and Fabio grinning maniacally when nobody could see him.
The best thing about this? He started playing dumb because he looked the part.
This has actually proven to be an excellent strategy in Survivor. Pretend to be stupid so that people drag you along and underestimate you, and then start turning everyone around and against each other, as well as playing the friendly person so that you can win the personal vote, too. This worked for Vecepia who flew under the radar in Marquesas and got votes because Neleh was The Load. It also worked for Natalie in Samoa, who noticed that Russell Hantz was eliminating everyone who wasn't Too Dumb to Live (Russell said that Marisa and Betsy were the first to go because he felt they could have beaten him) and aligned herself with Russell so that he would drag her along. Even further, she pretended to be The Load along with Mick so that Russell would never pull a You Have Outlived Your Usefulness on her like he did on Shambo and Jaison. Then when the Jury questioned everyone, she admitted she was the least deserving while Russell slammed the other two and bragged "Aren't I awesome?". The result? She won seven votes. This goes to show you that if you align yourself into the middle-or-low man on the totem pole, you are perhaps in the best spot.
Teen Wolf: Lydia. She outsmarts Jackson by knowing a cougar and a mountain lion are the same thing, then plays dumb again asking "Isn't it?" She also has a 5.0 GPA. Though by season 3, Jackson is gone, and Lydia is much more willing to display her intelligence.
In an episode of Unhappily Ever After, Tiffany tests the hypothesis that guys prefer stupid girls by playing the part of two people — a smart person with glasses and a Ditz without — for the same guy.
Tom Ballard from Waiting for God has been doing this so long he has trouble working out when he's doing it and when he's just being mentally lazy, leading to an unusual case of Becoming the Mask.
On White Collar, Peter does this from time to time. For example, in "All In" he deliberately plays the bumbling agent, lets a bunch Mei Lin's co-workers appear to confound him by speaking only Chinese at him, and then walks away — and reveals to Neal and Lauren that he was recording the whole thing for later translation.
Used on Whose Line Is It Anyway? when Wayne Brady provides an example for "Things George W. Bush does in the Oval Office when no one's around":
"I grow weary of this charade. How I long to be me! Dickens...the encyclopedia...the tomes I have loved all my life—" "Mr. President?" "Uh, yeah?"
In the Will & Grace episode "May Divorce Be with You", Karen is trying to divorce her husband, Stan. Since Will is Stan's lawyer, Karen has to find one of her own. She ends up with a young, bumbling kid named Jason "J.T." Towne, a.k.a. Soupy (played by Macaulay Culkin). J.T. presents himself as completely incompetent and childish. During a discussion with Will, J.T. has a panic attack about the thousands of dollars Karen has at stake (which Will reminds him is actually millions). Feeling sorry for him, Will reveals some extremely helpful advice to him. Soon after, J.T. reveals it was all an act in order to get the opposing lawyer to do all the work for him.
Detective Lester Freamon is the master of this on the first season of The Wire, convincing all around him that he's a "hump" who, in the words of his new commanding officer, "couldn't find his own gun." When he finally does reveal his inner Chessmaster to his colleagues, they literally stare at him slack-jawed. He still keeps up the facade to the bosses, though, which pays big dividends in the season finale: despite being the prime mover behind the decision to investigate the politicians who took money from Big Bad Avon Barksdale, he's the only member of the squad who ends up being rewarded by the bosses for his work on the detail, receiving a transfer to the Homicide Squad while most of the other detectives were being Reassigned to Antarctica.
In Wolf Hall, Lady Rochford complains that there's no sport in baiting Jane Seymour, the milksop who cries if you look at her sideways. Jane does present herself as a naive Shrinking Violet while one of Anne Boleyn's ladies, and is genuinely good-natured, but she occasionally reveals personality and insight (enough to attract Thomas Cromwell's attention). This becomes strikingly evident with the way she handles Henry's attentions when he turns them towards her. What she is actually doing is playing dumb to keep herself under the radar, something which Cromwell appears to realise.
Like in the earlier films, the '50s Zorro television show had the title character disguise his secret identity with stupidity; however, instead of being a rich fop, his alter ego was a bumbling Zorro sympathiser who supposedly lacked the skills of his idol.