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BIA is the Spiritual Successor to Disney Channel soap operas Violetta and Soy Luna. It premiered on Disney Channel Latinoamerica and Disney Channel Brazil on June 24, 2019.

The series revolves around Bia Urquiza, a 16-year-old with a passion for art. Bia is happy to share her talent for drawing and painting with the world, but hides another one of her talents, which is singing. Following the tragic death of her older sister Helena, who was the lead singer of the band Moondust, Bia refuses to sing in public because music is her special connection to Helena.

Another family also deals with the emotional ten-year anniversary of the day they lost a loved one. Lucas Gutierrez, a bandmate of Helena's, also died in the car accident on the way to their tour. His brother and bandmate Victor, who is confined to a wheelchair following the tragic night, struggles with his emotions for Lucas and for Helena, whom he dearly loved. Their parents keep their own secrets regarding their cousin Manuel who is staying with the family.

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Meanwhile, the third Gutierrez brother, Alex, gets involved in his own drama when he joins famous web platform Laix and pursues his dreams of becoming a world-renowned vlogger. A web-war with rival platform El Fundom, frictions with his former best friend and cousin Manuel, and a romance with Carmín, the star of Laix, are in store for Alex.

The complex web of subplots is completed by the arrival of a new person at the Kunst Residence - a young woman who presents herself as Ana and keeps a very personal secret that could turn the lives of the Urquiza and Gutierrez families around. With the help of her old friend Thiago Kunst, the owner of the Residence, she deals with the wounds of her past and establishes herself as a piano teacher. She witnesses the rest of the Kunst residents - Pietro, a law student with a passion for cooking, and Daisy, a budding dancer and hopeless romantic - go through their own little dramas and trouble in paradise, and waits for the right moment to reveal her dramatic secret.

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The cast includes Isabela Souza, Gabriela di Grecco, Julio Peña and Guido Messina.


This work provides examples of:

  • Adopted to the House: After Paula throws Manuel out of the Gutierrez home, the Kunst residents take him in.
  • Adult Fear: Having a big falling out with your child, then losing them in an accident knowing your last words to them were a threat you can't take back; then being forced to live with the thought of people repeatedly calling your dead child a murderer for 10 years. The Urquizas have it really hard.
  • Alliterative Name: Chiara Callegri, Daisy Durant, Mara Morales
  • Alpha Bitch: Carmín, the top influencer of Laix, is the obvious example from her very first appearance. She is obsessed with her popularity and the number of her followers, and acts nice in front of the camera to attract fans.
  • An Aesop:
    • Jandino delivers this one to Carmín:
    A friend is not a like, a comment or a post; a friend is someone who is with you always. Maybe you should focus on the people around you more.
    • Pixie and Celeste's story arcs in episodes 40-45 deliver another one about opening up to one's friends and expressing one's true self without being afraid of possible judgement.
  • Anti-Villain: Alex agrees with his parents' view of the Urquiza family and is mean to his up-to-then best friend Manuel after joining Laix. However, he is a decent guy who is being used and manipulated by Laix boss Marcos Golden and Carmín.
  • Asshole Victim: When Carmín starts losing followers as a result of Mara's sabotage, Marcos Golden, the boss of Laix, considers taking away her main sponsor and transferring them to Jandino. Carmín is unaware of that, but goes around bemoaning her terrible day, the dropping number of her followers and Mara's "incompetent mistake" to which she owes the latter. As soon as she finds out about the sponsor situation, she goes off into a full-on melodramatic rant about how miserable she is.
  • Audience Superiority: The audience finds out from the first couple of episodes that Helena is alive and now lives at the Kunst Residence as Ana. The only one of the characters who knows that is her best friend Thiago.
  • Bad Dreams: Victor has a lot of these about Helena and the accident, mostly not literal dreams but daydreams. Then, episode 37 includes an actual dream where he and Helena, pre-accident, sing the song they never finished. It suddenly changes into a nightmare with Helena repeating "You let me down" and then Victor's father saying "There's nothing more you can do about it, son". Victor wakes up with a start, saying "I must tell the truth". In short, he is haunted by the secret he has been keeping for 10 years about the way the accident happened.
  • Bathroom Stall of Overheard Insults: An unusual example. Bia, Chiara and Celeste are in the bathroom discussing Alex, and when her two friends call him super arrogant and a jerk, Bia says she never said that. Someone records the whole thing from a stall and then creates a Stupid Statement Dance Mix out of it that makes it look like Bia did, in fact, say those things. This is what turns Alex against her even before he knew she was an Urquiza.
  • Because You Were Nice to Me: Mara initially falls for Manuel because he was the first one to treat her nicely and mean it. She then turns it around and abuses his kindness to steal him away from Bia when she finds out she was the mystery "girl with the voice" he mistook her (Mara) for.
  • Beta Bitch: Mara is Carmín's right hand person but is sick and tired of her ill treatment and builds up her own secret evil plan to destroy her popularity. She also goes out of her way to win over Manuel, stemming from him being the first person to be genuinely nice to her.
  • Beware the Nice Ones/ Berserk Button: Manuel is usually the nicest person you could ever meet, but DON'T speak ill of Bia or the Urquizas in general in front of him.
  • Big Sister Worship: Bia admires Helena's musical talent greatly, calling it magic and saying she could never do her justice after being asked by Victor to help finish a song he and Helena started writing before the accident.
    • Episode 45 implies that Alex had a similar relationship to Lucas.
  • Big, Screwed-Up Family: The Gutierrez family. It is implied they weren't like this before the accident. Because of it, one of the sons, Lucas, is dead, another, Victor, is in a wheelchair; the mother Paula is filled with hatred for the Urquizas, whose (presumably) dead daughter Helena she blames for it, and has raised her youngest son Alex as a Jerkass who also hates the Urquizas without even thinking of hearing their side of the story and cares more about internet fame than his best friend. After cousin Manuel is brought into the family home by the father Antonio, the drama between the members intensifies. Paula is cold towards him and blames him for causing Victor pain by reminding him of the past through music, Alex accuses him of trying to sabotage his road to fame which breaks the former best friends apart, and Antonio is doing very little to make him feel welcome to their home or even the country (he and his mother are from Spain). Victor is the only one who really understands him and shares his views about the Urquiza situation, so the two bond over being the Only Sane Men of the house.
  • Calling the Old Man Out: Victor to both of his parents several times: about their behaviour to the Urquizas, to Manuel, and to himself.
  • The Cameo: Jazmín from Soy Luna and vlogger Sebastian Villalobos. Jandino as well, although he is more of a secondary character with more appearances than the former two.
  • Cassandra Truth: When Victor tries to tell his parents the truth about who was driving when the accident happened, his mother accuses him of lying.
  • Character Title
  • Chekhov's Gun: Helena's golden handkerchiefs. Bia has one as a keepsake from her sister, their significance to Helena is explained in a flashback, and when she finds one that Ana/Helena accidentally drops in the VIP room at the Cyber Gold party, she starts thinking her sister might be alive.
  • Cliffhanger: Once an Episode, like its spiritual predecessors.
  • Clashing Cousins: Manuel and Alex after Alex joins Laix. They are actually not cousins, but stepbrothers, though.
  • Conflicting Loyalty: Manuel is in love with Bia and sides with her family instead of his own in the family feud. However, he is forced to remain silent because his aunt isn't very fond of the idea of him living in her home in the first place. He ultimately snaps and chooses Bia over his own blood relatives.
  • Crossover: With Soy Luna through cameos from Jazmín, a character from the latter series. Also indirectly connected to Violetta, O11CE and Juacas because of their connections to Soy Luna (also through a single character cameo).
    • In a blink-and-you'll-miss-it moment in episode 34, a Golden Falcons (the soccer team from O 11 CE) t-shirt with various autographs on it can be seen on the wall in Alex's bedroom, cementing their existence as a real soccer team in the BIA universe.
  • Cynic–Idealist Duo: Bia's two best friends, Celeste (the cynic) and Chiara (the idealist).
  • Dating What Daddy Hates: Manuel chooses Bia over his family when their hatred for the Urquizas goes as far as to forbid mentioning the latter's names in the house.
  • Cool Big Sis: Helena was this to Bia.
  • Did Not Die That Way: Downplayed with the accident that killed Lucas and (as far as the characters know) Helena: everyone believes Helena's careless driving caused the car to crush, but she was not the one behind the wheel. It was Lucas
  • Dogged Nice Guy: Manuel is unknowingly letting Mara twist him around her little finger and never sees that she's using him.
    • Pietro has an obvious crush on Daisy, who is Oblivious to Love as she is pining after Jhon.
  • "Do It Yourself" Theme Tune: Isabela Souza, who portrays Bia, sings the theme song Así Yo Soy
  • Do Not Call Me "Paul": Pixie hasn't revealed her birth name Isabel to any of her friends for reasons unrevealed as of yet, which probably have to do with her being a victim of cyber bullying in the past.
  • The Dragon: Guillermo, Marcos Golden's assistant, is also this.
  • Dragon-in-Chief: Initially, Carmín is set up to be the main antagonist like Ludmila and Ámbar were before her, but it is her assistant Mara who does more harm to the protagonists as well as to Carmín herself.
  • Dreadful Musician: A girl who is intended as the new star of Laix has the looks and the attitude, but lacks musical talent. Chiara is tricked by Marcos into dubbing over her singing.
  • Evil Stepmother: Paula is this to Manuel
  • Fan Community Nickname: In-universe, some of the characters are vloggers and have nicknames for their followers:
    • Carmín's fans are called Carminuras.
    • Alex refers to his viewers as "mega gente" (mega people).
    • Mara's viewers are called Cookies.
    • Carmín and Alex shippers are called Carmilexos.
  • Feuding Families: The Gutierrez family resents the Urquiza family because they see Helena Urquiza as the one to blame for the accident in which both families lost a child.
  • Fictional Social Network: Laix and El Fundom are competing web platforms modelled after YouTube.
  • First Kiss: Bia and Manuel share theirs at the Cyber Gold party.
  • Flashback: There are many of these showing Helena before the accident, usually her interactions with six-year-old Bia and the events directly preceding the accident.
  • Foil: The Gutierrez and Urquiza families. Both of them lost a member in the accident, but deal with it very differently. The Gutierrez household is full of drama, secrets, lies and hatred, while the Urquizas have chosen to remember Helena with love and their home is a loving safe place overall.
  • Foreshadowing: When referring to Manuel, the Gutierrez parents are usually vague when it comes to how exactly he is related to them. Episode 32 reveals that this is because he isn't their nephew, but Mr. Gutierrez's son from an affair.
    • an in-story example: 6-year-old Bia is seen talking to teenage Helena in a flashback about her favourite colour and how it changes every month. That eventually leads to her passion for drawing and painting when she's older.
  • Freudian Excuse: Alex hates the Urquizas because he has been taught to since he was 6. His mother, whom he loves most in the world, resents them because she blames Helena for the death of one of her sons and the disabled state in which another one of them was left by the accident. Alex has internalised all of that from a young age and refuses to see the other side of the situation because the accident destroyed his mother.
    • Mara grows into a Bitch in Sheep's Clothing because of Carmín's behaviour to her - she constantly uses Mara as her personal assistant for any errand, taking up all of her time, and never supports her nail-art channel M-Style, treating it as something insignificant with no potential for growth and popularity. Eventually, Mara gets sick and tired of this treatment and starts plotting the downfall of Carmín's fame.
  • Generation Xerox: Victor and Helena were very much in love. So are Manuel, Victor's cousin, and Bia, Helena's sister. This is actually lampshaded in a conversation between Victor and Thiago.
    • The short-lived Manuel-Bia-Alex love triangle mirrors the one between Victor, Helena and Lucas.
  • Good Parents: Mariano and Alice Urquiza, Bia's parents, are this to a T. So is Manuel's mother Lucia. The Gutierrez parents, not so much, although they try.
  • Googling the New Acquaintance: Not a literal "new acquaintance" case - Ana never talks about her past, her family or really anything personal, which makes Daisy suspicious. After asking Ana for her last name, which she also never mentioned before, she googles her and finds an ecology activist whose face is never shown in photos as she is on the lam after making radical statements. It is not revealed whether Helena was really an activist after she became Ana, or she knew said woman from the media and used her name inadvertently when she needed to cover up her real identity (as Helena Urquiza was considered dead).
  • He's Just Hiding!: An in-universe example. Bia has lived with the thought that Helena is dead for 10 years, but then things start happening that cause her to think she was just hiding. She's not wrong.
  • Hypocrite: In episode 43, Alex complains to Marcos about Carmín using Jandino's poularity to gain followers. Marcos immediately calls him out for having been doing the same not so long ago. It's taken Up to Eleven when Carmín also calls him out immediately afterwards.
  • "I Am" Song: Thumbs Up is basically an advertisement song for Carmín's vlogging channel.
  • I Have This Friend...: Celeste uses this trope when talking to Bia's mum about her secret insecurities:
    I have this friend that sometimes finds it hard to express her feelings.
  • I Never Said It Was Poison: In episode 43, while chatting with Victor through the fake account of Vera, Helena slips up and tells him that everything will be fine with him and his dad. Victor hasn't specified yet what his family problem is. She covers it up clumsily but quickly.
  • Identity Amnesia: because of the accident Helena lost her entire memory. She eventually met Thiago and his family who took care of her and named her Ana because they didn’t know her actual name. At the beginning of the show Helena has recovered most of her memory, but she still doesn't remember certain things like Bia's friends or that Lucas was actually driving the car when the accident happened.
  • Incredibly Lame Pun: An untranslatable one at that. In the first episode, Pietro greets the vegetables he's about to cook. Upon being asked why he's doing that, he says: "Porque son saludables", which means "Because they're healthy", but can also be translated as "Because they can be greeted".
  • Irony: After the events of episode 34, this line by Victor:
    He's more than a cousin... Manuel is like a brother to me.
  • Ironic Echo: In episode 38, Jandino tells Carmín to focus on the people who love her rather than the anonymous haters online. An episode later, she gives the same advice to Alex without acting upon it herself.
  • Jerkass: After joining Laix, Alex abandons his best friend Manuel, frequently snaps at his brother Victor, and hates the Urquizas with a burning passion.
  • Jerkass Has a Point: In episode 45, Alex, who has some experience with Carmín's true colours, tries to warn Jandino that she will use him as well. Jandino is too blinded by his habit to always see the good in everyone to realise Alex was right before it's too late.
  • Line-of-Sight Name: In episode 44, Victor asks "Vera" what her job is. Helena, in the Kunst Residence kitchen, looks around her and quickly answers "chef".
  • Love at First Note: Manuel falls in love with the mysterious "girl with the voice" when he hears her sing in a public restroom. Bia hears a beautiful melody playing on a piano and falls in love with the mysterious "piano guy". It doesn't take long for them to discover each other.
  • Love Triangle:
    • Very briefly, there is one between Manuel, Bia and Alex. Ends up subverted because at the time Manuel and Alex don't know they're after the same girl, and by the time they find out, Alex already hates her because someone posted a video of her edited to seem like she's talking badly of him.
      • As soon as Alex finds out Bia is an Urquiza, he doesn't even want to hear her name. Manuel doesn't give up on her so easily.
    • Things are even more complicated among the secondary characters. Daisy likes Jhon, and Jhon likes Celeste. Celeste doesn't like him back at first, but then starts to. By this poin Jhon is dating Daisy. All the while, Pietro is dragged into a scheme to attract Jhon to Daisy while secretly liking her.
    • While Bia and Manuel get closer, Mara tries to steal him away by exaggerating her faulty relationship with Carmín to attract his sympathy.
    • Apparently, there was a triangle between Victor, Helena and Lucas. Both brothers liked Helena, but she was in love with Victor.
    • Regarding Helena and Victor, there is also Thiago as a present-day hypotenuse. Helena is still very much in love with Victor, who doesn't know she's alive, while Thiago is her best friend who has feelings for her.
  • Masquerade Ball: Episode 30 includes a modern version of this, the Cyber Gold party, where the mask element allowes Ana/ Helena to see Bia without revealing her identity, and for Manuel (who is not supposed to be there) to pull a mask switch with his friend Jhon when Alex is about to confront him.
  • Meaningful Name: Helena is named for Helen of Troy, who who allegedly caused the Trojan War in The Iliad. She is the reason for the feud between the Urquiza and Gutierrez families.
  • Momma's Boy: One of Alex's redeeming qualities. He is a Jerkass to most of his family, has abandoned his best friend in favour of gaining popularity through a manipulative company, and hates the Urquizas blindly because he was raised to do so, but he loves his mother dearly and hates seeing her upset. This is especially evident in episode 34.
  • Mood Whiplash: The series often alternates intense dramatic scenes in the Gutierrez household with light-hearted, cheerful scenes of characters singing, dancing and having fun at El Fundom or a peaceful family moment at the Urquiza household to contrast the two families.
    • At the end of episode 34, the three Urquizas are out for a walk in a really good mood, when the father Mariano suddenly looks up and passes out. The camera switches to Ana/Helena's shocked face on the opposite side of the street (as if it was her that he saw), then to a banner saying "Helena - a murderer!", which both of them were reacting to.
  • Most Definitely Not Accompanying Us: In a flashback, a 6-year-old Bia asks Helena, who is about to go on tour with Moondust, if she can come along, but is refused to go. Cue the accident on the road to their first stop that killed Lucas and (presumably) Helena. The thought of what might have happened if Bia had been there is pure Nightmare Fuel and teenage Bia certainly knows it.
  • Nice Job Breaking It, Hero!/ Nice Job Fixing It, Villain!: It's questionable who exactly is the hero and who is the villain in this situation, but when Carmín's follower count starts going down, every attempt to fix the situation results in her losing even more while Mara's following grows. Carmín is effectively working against herself and in favour of Mara's sabotage plan.
  • Only Known by Their Nickname: Bia's full first name is Beatriz, but nobody calls her that.
    • Pixie is a chosen name. Her birth name Isabel is revealed in episode 39.
  • O.O.C. Is Serious Business: Bia is extremely worried when she sees her mother, usually a cheerful and positive person, cry about the situation with the banner accusing Helena of murder. She lampshades this when retelling the situation to Manuel.
  • Parental Favoritism: Alex seems to be Paula's favourite son. She genuinely loves and cares about Victor as well, but isn't on good terms with him because he sides with the Urquizas. The nature of her relationship with the deceased Lucas is unknown.
  • Police are Useless: When Bia's mother calls the authorities asking them to remove the banner that insults Helena, they do nothing about it. Manuel then hires people to remove it.
  • Portmanteau Couple Name: Binuel for Bia and Manuel. It's discussed by Chiara and Celeste in episode 40, where they choose it over Maia (Manuel/ Bia).
    • Carmilex for Carmín and Alex.
  • Pre-Meeting: Played with. Bia, Manuel and Alex have interacted for quite some time until their two families meet officially. This is how they discover they belong to Feuding Families.
  • The Prima Donna: Carmín starts out as the most popular influencer at Laix and is arrogant and selfish.
  • The Quiet One: Mara starts off as this, being little more than Carmín's yes girl. She evolves quickly, though.
  • Red Herring: In her investigation of La Cobra's identity, Daisy first suspects Jhon, then Pixie, then some other girls who are likewise innocent.
  • Rescue Romance: Alex attempts to invoke this trope by arranging for a friend to pretend to steal Bia's bike so he could save it. It works - at first.
  • The Reveal:
    • Very early on, Ana is revealed to be Helena, who survived the accident but doesn't want to be discovered for some reason and goes by a new name.
    • Episode 30 reveals that Lucas, and not Helena, was driving the car when the accident happened.
    • Episode 32 explains Mrs. Gutierrez's cold behaviour towards Manuel - he is her husband's son from an affair with another woman.
    • In episode 39, Pixie's birth name was revealed - Isabel.
  • Rewind, Replay, Repeat: Happens when Daisy notices the logo of La Cobra on Jhon's phone case, which unlocks a prolonged investigation of their identity.
    • When Bia is watching recordings from the Cyber Gold party looking for a clue about Helena - this is how she realises Ana and Thiago were in the VIP room right before she found Helena's golden handkerchief there.
  • Second Episode Introduction: Eillen is featured in the opening sequence, but is only first referenced by name in episode 32, that is, after mid-season. She doesn't appear in person until episode 41, two thirds into the first season, thus becoming the main character with least appearances in the series so far.
  • Shipper on Deck: Chiara is one for Bia and Manuel. Big time.
  • Smitten Teenage Girl: Daisy from the very beginning - the object being Jhon.
  • Spell My Name with an "S": Jhon's name is pronounced the same as John, but is spelled just a bit differently.
  • Spiritual Successor: To Soy Luna and Violetta.
    • All three series have a similar style and follow the same format, and even have many suspiciously similar scenes.
    • Like Soy Luna, BIA emphasizes on the use of social media, which Violetta wasn't very heavy on, and features an alternative way to walking of getting from place to place - rollerskating in the former, cycling in the latter.
    • Like Violetta, BIA includes a titular character for whom singing is a way of reconnecting with a lost loved one, and a close relative contacting the title character without revealing who they really are (Violetta's aunt Angie becomes her governess; Bia's sister Helena creates a fake online profile of a Moondust fan to chat with Bia). Also, both Violetta and Bia have a diary filled almost entirely with drawings.
  • Star-Crossed Lovers: Bia and Manuel have to deal with their Feuding Families situation and it's preventing them from being happy together.
    Paula Gutierrez [to Manuel]: If you go to see her again, don't come back to this house!

    Mariano Urquiza [to Bia]: Of all the boys in the world, you just had to fall in love with a Gutierrez. note 
  • Stupid Statement Dance Mix: Early on in the series, Bia discusses Alex (who still wants to date her at that point) with her best friends in a public restroom. They say insulting things about him, and Bia defends him saying she never said he was those things. Somebody secretly records the conversation on their phone and edits it into a remix of this kind that sounds like she was the one insulting Alex, then uploads it to a vlogging channel called Sé Lo Que Hiciste under the nickname La Cobra. It goes viral.
  • Superior Successor: The children of the Urquiza and Gutierrez families, with the exception of Alex, who perpetuates the family feud, are doing better than their parents at trying to end the hatred between them.
  • Sure, Let's Go with That: When Celeste is keeping a secret from her friends, they spy on her and witness her going into an aesthetics clinic. Based on a throw-off comment by her about a model's nose, they deduce she wants to get a nose job. When she finally works up the courage to talk to them about what she was really doing in secret (therapy), they say they know about the nose job thing and she decides to go with it, saying she's decided against it, and continues to go to therapy in secret.
  • Technician vs. Performer: In the Festiritmo dance contest she enters in the third part of season 1, Daisy is the Performer among many Technicians. This is what makes her stand out from the crowd of contestants.
  • Took a Level in Jerkass: After joining Laix, Alex abandons his cousin and best friend Manuel in favour of internet fame and starts acting like a Jerkass to pretty much everyone but his mother.
  • Two Scenes, One Dialogue: In episode 43, Bia talks to Celeste and Manuel to Jhon about their feelings. This trope is used to show the Dramatic Irony of how both Bia and Manuel feel and want the same but think the other doesn't.
  • Unplugged Version: Carmín makes one of Thumbs Up with Jandino.
  • The Voiceless: Indy, a minor character who lives in the Kunst Residence, interacts with main characters but is never heard speaking. Lampshaded by Pietro and Thiago when the latter suggests the former asks Indy's opinion of the pesto he made:
    Pietro: I bet he won't say more than two words.
    Thiago: And I think he'll only respond with one.

  • We Used to Be Friends: After Alex joins Laix, he ends his friendship with Manuel because the latter insists on defending Bia and keeps warning his cousin that Laix is trying to corrupt him.
  • What Happened to the Mouse?: Bia never finds out that Alex arranged for her bike to be stolen so he could have a Rescue Romace with her, and it's never mentioned again after it happens.
  • Wham Line:
    • After he is accused of having put up the banner saying "Helena - a murderer!", Alex decides to investigate who it really was. He talks to Mara about having found the phone number of the company that made the banner, and as soon as he leaves, she picks up the phone and says:
      Hello, uncle. If anybody asks about who made the banner, I didn't do it.
    • In episode 45, Victor is chatting with "Vera" about his problems. She consoles him in an oddly familiar manner, and without thinking, he responds:
      Thank you, Helena.
  • Your Cheating Heart: One of the reasons for the constant drama in the Gutierrez household. Antonio had an affair with another woman after he had had Victor and Lucas with Paula, resulting in the birth of Manuel.
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