Aw, but his buddy Pete he can trust.
Many people have a Secret Identity. And since the whole point of a secret identity is to have as few people know it as possible, sometimes you might get a person who likes that guy in the office without realizing he's actually the superhero they're trying to kill.
Examples:Anime and Manga
- Fresh Pretty Cure!: Before finding out she's a Pretty Cure, Miyuki's brother Daisuke is a male Tsundere to Love, but he's very polite and respectful to Cure Peach and he thinks Love should be more like her. However, he's also attracted to Love instead of her as Cure Peach. When he finds out that Love is Peach, being too stupid to confess to her other her about his feelings for the real her, Daisuke tells Love that he will wait for her to tell her feelings to him. However, in the end, she's not going to tell him.
- Anna Nishikinomiya from Shimoneta has a crush on Tanukichi Okuma before and (especially) after she becomes a Nymphomaniac Yandere after him, but she hates his SOX alter-ego (the only male member of the ero-terrorism group) without knowing it's the same Tanukichi behind the panty mask. However, her body recognizes him anyway, playing against Anna, who reacts against her will when she's getting close to him under the mask.
- In Magical Project S, Hiroto has unrequited love for Misao, but hates Pixy Misa for being a victim of her troubles. Luckily, he gets to find out they're the same person.
- The title character of Ranma ½ is a Sex Shifter and a Chick Magnet in both forms, but also tends to make a lot of enemies. This has resulted in numerous characters who love one form but hate the other:
- Kuno hates Ranma as a rival in martial arts and for Akane's love, but is infatuated with the "pig-tailed girl". Once Ranma exposes his identity to the school, Kuno fails to comprehend this development and continues going on, the same as before.
- Kuno's sister Kodachi has it the other way around, loving Ranma, but hating his female side because she mistakenly views her as a romantic rival.
- Shampoo lost to both of Ranma's forms in a fight without knowing they were the same person. Because of the customs of her village, she has to kill female Ranma and marry male Ranma. When she learns that they're one and the same, and the male form his original one, she wholeheartedly opts for marrying him.
- Mikado hits on female Ranma, but hates male Ranma.
- Picolet Chardin the 3rd loves female Ranma, but... demands that male Ranma pay his bill for the French food he (Ranma) ate.
- Sentaro, Densuke, and Yohyo all love female Ranma (see a trend?) but are rather nonplussed to discover the truth. Sentaro turns vindictive, Densuke tries real hard to forget, and Yohyo is completely flabbergasted and fails to react at all.
- Exa from Superior loves Sheila but absolutely despises the demon queen for killing his parents and wiping out his home village. He does not take it well when he finally learns that the two are one and the same.
- The Trope Namer: Superman. Many iterations of Superman either have Lex Luthor and Clark Kent being Childhood Friends or at least Lex Luthor deeply respecting Clark Kent's journalistic work. But Lex Luthor always hates Superman, deeply jealous and distrusting of the superhero's powers and lack of checks and balances.
- In the Jem and the Holograms comic, Rio is obviously in love with Jerrica, but he dislikes Jem, finding her conceited and an outsider.
- Inverted in Will Eisner's Wonder Man. Brenda Hastings can't stand her "chaperone" Fred Carson, but she falls in love with Wonder Man, at the point of kissing him in the cheek as thanking him for rescue her as well helping people.
- Spider-Man: Early into their feud, Norman Osborn had great respect for Peter Parker, in fact seeing him like a surrogate son because of Peter's brilliant intellect and go-getter determination, in opposition to Norman's actual son, and Peter's best friend, Harry who was an unmotivated, emotional wreck. As the Green Goblin, however, Norman hated Spider-man with a passion, and once he figured out Spidey and Peter were the same person, his affection for Peter died immediately.
- Superlópez: Luisa Lanas (the Lois Lane expy) is Juan López's girlfriend, but hates Superman.
- Becoming Lífþrasir: Astrid feels guilt for being partially responsible for Hiccup's self-imposed exodus and proudly refers to him as her betrothed, thus finds Cattongue (Hiccup's Alter Ego) incredibly suspicious when he admits to knowing him. This comes as a shock towards Cattongue, who still has lingering feelings towards Astrid.
- Spider-Man: Homecoming downplays this Adrian Toomes, aka The Vulture, likes Peter Parker, the teenaged boy who is trying to date his daughter, and doesn't really hate Spider-Man, who he respects for his heroism but is annoyed that he's starting to interfere in all his nefarious plans. In an aversion, Toomes figures out that Peter is Spider-Man soon after meeting the boy in his civilian identity.
- Spider-Man: Norman Osborn is impressed with his son Harry's best friend, Peter, and sees him as a kindred spirit. He hates Spider-man, however, and eventually turns against Peter when he realizes they're the same person. His respect for Peter comes back just a bit as Norman dies at the end, as he begs Peter not to tell his son about his double identity.
- In Spider-Man 2 Harry Osborn is friends with Peter Parker, despite having sworn revenge on Peter's alter ego Spider-Man for his role in the death of Harry's dad Norman (aka The Green Goblin) in the previous film.
- In the early seasons of Arrow, most characters had a specific preference where they either liked Oliver Queen and thought the Hood (soon to be Green Arrow) was a menace or thought Oliver Queen was a douchey playboy but the Hood was doing what no one else would to save the city.
- In The Flash (2014) while most of the city knows and loves the Flash, very few people know who Barry Allen is. However Eddie Thawne, Barry's coworker, is good friends with Barry but obviously initially distrusts the Flash and sought his capture.
- In Merlin (2008), Prince Arthur is Vitriolic Best Buds with his manservant Merlin, unaware that Merlin is a powerful warlock - a capital offense in Camelot. However, "Dragoon the Great", the hammy Older Alter Ego that Merlin uses for his more flagrant feats of magic, is seen by Arthur as a criminal and a threat to the realm. In the series finale, he takes The Reveal very hard at first.
- On Supergirl, Cat Grant initially thinks Kara is a hopeless simpleton, but loves the idea of Super Girl and considers the superhero her own creation and intellectual property. On the other hand, Max Lord is ambivalent about Kara but thinks Supergirl is a dangerous menace.
- In Mighty Morphin' Power Rangers, Bulk and Skull have a deep respect and admiration for the Power Rangers, but had nothing but contempt for the Rangers' civilian identities. This gradually changed in later seasons.
- The Cyanide & Happiness short "Shark Dad" is about a kid who disrespects his father while idolising the superhero Shark Rad, not realising they're both the same person. His dad eventually reveals the truth to him in the hopes of winning his respect, but the kid suddenly decides that Shark Rad sucks and sarcastically thanks his dad for ruining Shark Rad for him.
- Moe from The Simpsons swears that if he ever catches that kid who keeps prank calling him, he'll kill him gruesomely. But he thinks of that Bart Simpson kid as an amusing little scamp.
- In the Batman: The Animated Series/Superman: The Animated Series crossover "World's Finest", Lois falls in love with Bruce Wayne, but greatly dislikes Batman. She was upset to find out they're one and the same. As a result, Lois breaks up with him.
Batman: She loves both Bruce Wayne and Superman. It's the other guys she's not crazy for.
Superman: Too bad we can't mix-and-match.
- American Dragon: Jake Long: Rose is part of a group that tries to kill all magical creatures, but doesn't know that her love interest Jake Long is one. There's even an episode where they're working on a school project in an apartment building and trying to kill each other on the rooftop as their alternate identities.
- Danny Phantom: After an accident Valerie swears revenge against all ghosts, but she doesn't know that one of them is her classmate who has the ability to switch between ghost form and human form. They even date for a while.
- South Park: Shelly Marsh hates her dad Stan, who was revealed to be Lorde, a singer that Shelly looks up to.
- The Lego Ninjago Movie: Lloyd is hated by nearly everyone because his dad happens to be an evil supervillain, although they don't know that he's actually part of the superhero group that fights against him.
- Miraculous Ladybug:
- Marinette has a massive crush on Adrien, but finds his alter-ego Chat Noir to be obnoxious. On the other side of things, Adrien has a crush on Ladybug, but does not realize that she is secretly Marinette.
- Chloe hates Marinette, but considers herself to be Ladybug's biggest fan.
- Gabriel Agreste appears to genuinely love his son (despite being a horrible parent). Unbeknownst to him, his son is one of the two superheroes that his akuma minions battle on a daily basis.
- Steven Universe:
- Lars considers Steven annoying and constantly acts rude and mocking toward him. When Steven becomes a masked wrestler called "Tiger Millionaire", Lars is his biggest fan. Some excessive Heel behavior has that pedestal broken and rebuilt by the end of the episode.
- We eventually discover Rose was actually Pink Diamond. Basically anyone who'd heard of them both loved one and despised the other.
- Stretch Armstrong and the Flex Fighters: Stretch/Jake's crush, Riya, finds Stretch overhyped, but likes Jake enough to accept his invitation to the school dance. After the Flex Fighters learn that one of their enemies, Blindstrike, was Riya in disguise, it seems hard to blame her for hating Stretch, seeing how he kept getting in the way of her mission. (This reveal also turns Stretch's and Omni-Mass/Ricardo's feelings for Riya into another example.)