With a few exceptions, superheroes need day jobs. After, all those wonderful toys don't just grow on trees. Some can make it big as Intrepid Reporters, while others can fulfill their need to help people round the clock as Military Superheroes. And for your average Kid Hero, the problem just doesn't apply. But sometimes, your alter ego is someone who's in the public eye.
When the superhero has a secret identity that is famous in their own right. When they are not fighting crime they are a famous rockstar, an actor, or just someone that is constantly in the public eye. Of course, this can cause the problem of someone being able to notice that the famous model and the superheroine seem to have a lot in common, especially if they have a Paper-Thin Disguise.
See also Stock Superhero Day Jobs, in which being famous is a "job" to hide his/her superhero life. Magic Idol Singer (when the Idol Singer in question is a Magical Girl Warrior) and Rich Idiot With No Day Job (when the public identity is a Millionaire Playboy) are sub-tropes. Inverted by Anti-Climactic Unmasking, where a hero is unmasked and other characters are surprised by the fact that they aren't already famous.
Sister trope of Celebrity Superhero, in which the superhero is seen as the big star instead of using it as secret identity.
- Ayakashi Triangle: Garaku Utagawa, a prolific painter, is actually an ayakashi. Since ayakashi are empowered by human recognition, Garaku's fame directly empowers him.
- In Dancougar Nova, the Sixth Ranger turns out to be the famous Idol Singer Eida, who took up anonymous Humongous Mecha piloting in her spare time.
- Fujiko Fujio's Perman has Sumire Hoshino, a famous young idol, a.k.a Perman 3/Pako, one of the superheroes with the name "Perman". In particular, she feels that she has more freedom as a superhero than as an idol.
- Sailor Moon
- Michiru Kaioh is an internationally acclaimed violinist. Having played in major venues around the globe she is definitely a celebrity. She also is Sailor Neptune, the princess from planet Neptune and fights the evil Death Busters, protecting the Earth and her future Queen, Serenity.
- Her girlfriend, Haruka Tennoh is also a celebrity. A car racing champion who gets a lot of attention from the media due to her talent and young age. She transforms into the tough Sailor Uranus and defends the solar system from evil and chaos.
- The Sailor Star Lights are a trio of magical teen idols that disguise as men in the manga and TRANSFORM into men in the anime. They use music to deliver a message to their princess which they are looking for. When in Sailor form, they fight evil Senshi and live to defeat the terrible Sailor Galaxia who tries to gather all the Sailor Crystals in the universe.
- Batman might be the inversion of Celebrity Superhero. Bruce Wayne is nationally renowned as one of the richest people on the planet, giving him a sort of "Bill Gatesian" status in the DCU, while the Batman (depending on how far along his career is in a given story) is often dismissed as a mere urban legend.
- New Gods. By day, Mister Miracle is Scott Free, the world's greatest escape artist, and does a lot of work for charity.
- Great Lakes Avengers: Ashley Crawford/Big Bertha is actually a famous swimsuit model in her civilian form. This is due to her having complete control over her body mass, so her overweight superhero form looks very different from her civilian form.
- A Spy Fiction example occurs with Oni Press' The Leading Man. The story is about Nick Walker, a successful Hollywood movie actor is also a superspy working for The Agency, a secret security organization, as a Double Agent.
- In Captain Carrot and His Amazing Zoo Crew!, Rubberduck is secretly the movie star Byrd Rentals, and Yankee Poodle is celebrity reporter Rova Barkitt.
- Vixen is secretly the well-known fashion model Mari Jiwe McCabe. Now that her mask is rarely included in her costume Mari has publicly announced that she's a superhero in several of her incarnations.
- Janet van Dyne, The Wasp, made her living as a fashion designer.
- Various superheroines had a double life as Fanservice Models for swimsuits and lingerie as Jean Grey, Jennifer-Lynn Hayden (Jade), Arisia Rrab and Starfire (under the name of Kory Anderson).
- As Shi, she's a martial artist and a vigilante who goes into a Roaring Rampage of Revenge. As Ana Ishikawa (her civilian alter-ego), she's famous enough being an art historian and the director of Oiko Art Gallery.
- Deconstructed at the end of Iron Man, where Tony Stark has to explain the fact that the flamboyant, world-renowned Millionaire Playboy CEO of Stark Industries sure has a lot of Powered Armor and property damage around him and his company. At the press conference, he soon realizes that nobody's buying his cover story about it being his bodyguard and that all he's doing is digging himself deeper, so he just comes clean and admits that he's Iron Man. In the sequels, him being a superhero becomes a major part of his public persona.
- Minako Aino from Pretty Guardian Sailor Moon is the Idol Singer of the moment. At the peak of her career as one of the trendiest pop stars of Japan, she still has to fight the forces of evil under her Sailor V persona and later as Sailor Venus.
- Oliver Queen is this towards the beginning of Arrow, of the Rich Idiot With No Day Job variety.
- Hannibal of The A-Team, for a given value of superhero. Even though his "hero" identity is a wanted fugitive, we learn that he is also still pursuing a career as a low-profile monster movie actor (naturally, he can only take roles where he wouldn't show his face).
- Sapphire from Champions is a pop singer whose superpowers manifested during a kidnapping attempt at one of her concerts. Fans have described her as "J-Lo with superpowers".
- Mage: The Awakening: A Weirdness Censor and the threat of Paradox force mages to keep their supernatural powers secret, but they can take points in the "Fame" merit all the same — one NPC mage is even an Expy of Tom Cruise. Curiously, famous characters are actually harder to target with Sympathetic Magic, as their public persona obscures their personal identity.
- Many Bruce Lee clones in Fighting Games are known for being movie stars. Characters like Fei Long and Kim Dragon enter tournaments to show off their martial arts skills and show the world that what they do aren't just action stunts.
- Jacky Bryant from Virtua Fighter (and Guest Fighter in Dead or Alive 5) is a Jack-of-All-Stats: A famous race car driver and model from a rich family who also uses Jeet Kune Do as his fighting style.
- Two examples in Villainous Nights. Wolf is secretly Duke Vale, CEO of a big tech company, and Cat is Andi Kim, social media superstar. Both are secret identities, but in Andi's season 3 she goes public. Lorelei also used to be a superhero who worked with megastar Scarlet Brighid for Optimus. The high proportion of celebrities in the group is parodied in Lorelei's route when the MC meets the other characters. She's shocked and delighted to meet Duke Vale and Andi Kim! ...and then Renzei takes off his mask and all she can say is 'yeah I don't know who this guy is.'
- The DC Super Hero Girls version of Bruce Wayne isn't just a philanthropist, he stars in a Keeping Up with the Kardashians-style reality TV show, playing his Rich Idiot With No Day Job persona to the hilt.
- In Miraculous Ladybug, Chat Noir is actually Adrien Agreste, son of a fashion tycoon and part-time model. Said fashion tycoon also happens to be the show's Big Bad.
- The Adventures of Jimmy Neutron: Boy Genius: Though the character Jet Fusion is more of a Celebrity Superspy, he fits the trope for the most part. Fusion is an actor who plays a James Bond Expy in in-series films and gets recruited by a Spy organization to work as an actual spy. Fusion is able to justify his espionage activities under the guise of preparing or shooting of a new movie and can also in cases when accidents that can't be easily covered up the United States government easily claim that they are stunts that are being recorded for an upcoming film.