Voiced by: Natsumi Takamori
Akari Sakura is the main heroine and Ruby and Labra's human partner. She is 12 years old (after episode 17) and a student in the 6th grade of Winston Academy. She's a shy but gentle girl who's understanding of those around her. Because of her older sister's popularity, Akari has an inferiority complex and is jealous of her sister.
She meets Ruby who tries to convince her to come with her to the Magic Academy. However Akari is hesitant, as she doesn't believe she can be friends with someone like Ruby. When they come to understand each other better, a Jewel Charm materializes in Akari's hands. She then enters the Magic Academy and becomes a student there, with the goal of winning the Jewel Star Grand Prix. Her main dreams are to be with Yuuma and to become a manga artist.
- Adorkable: When it comes to Yuuma, she's prone to hesitate a lot and blush like a tomato while running through a list of things she may or may not say to him.
- All-Loving Hero: She's always concerned about people and never bad-mouths them or anything of the sort. See her attitude towards the French sisters and Alma.
- Badass Adorable: Very powerful and moe magician.
- Cannot Spit It Out: Several times when it comes to Yuuma. Just managing to say 'thank you' or 'good morning' is a huge achievement for her.
- Cherry Blossom Girl: Her family name is Sakura. She's a very kind but shy girl with amazing magical power. She has a love interest in brooding boy Yuuma. She also has a magical rabbit who's strongly associated with cherry blossoms and luck as a partner.
- Classical Anti-Hero: She's very insecure and has instances where she just wants to give up being a magician.
- Color-Coded Eyes: It's fitting that the hero with an enormous magical potential should have such a rare eye colour as green.
- Cute Clumsy Girl
- Evil Costume Switch: Gets possessed by the Battest in episode 51, turning her outfit black and gaining black wings. However, she falls unconscious instead of developing an evil personality.
- Expy: Obviously of Sumomo Akihime.
- Hair Intakes: Her hairstyle has two intakes that resemble cat ears.
- Height Angst: In the opening sequence, Akari scrambles to cover her height (153 cm), but this is never addressed in the series proper.
- The Heart: As the most emotionally-sound member of the group, she tries to make sure that her classmates acknowledge and resolve their problems and that everyone gets reasonably along, particularly when it comes to Miria and Sara.
- The Heroine
- How Do I Shot Web?: When she started out at the Magic Academy. She gets better as she obtains Jewel Stones.
- Idiot Hair: She has a cowlick that stands prominently atop her head.
- I Just Want to Be Special: She has an inferiority complex because of her famous older sister, so she feels like she's distinguishing herself by attending the Magic Academy.
- Intergenerational Friendship: With Judy, who's 12 years older than her.
- In the End, You Are on Your Own: In the end, she is the only one who can save Alma from the Battest. Her friends try to lend her some outside support by protecting her with their magic, but it doesn't do much good.
- I Will Wait for You: At the end, she's waiting for Ruby to come back from her quest and come see her again.
- Late for School: She misses the entire first period on her first day of school thanks to Ruby's antics.
- Meaningful Name: 'Akari' can mean 'light'.
- Messianic Archetype: She never stops believing in Alma's inner goodness, even when it leads to her getting physically possessed by the Battest.
- Mighty Whitey: She's the only explicitly Japanese student in the Magic Academy; she enrolled rather late and utterly fails at spell-casting in her first attempts, but she has an enormous talent for it and has become the most powerful wizard come the end of the series.
- Motor Mouth: Sometimes does this when she's particularly nervous, especially when it's about Yuuma.
- Naïve Newcomer: She's initially completely out of her depth when she comes to the Magic Academy. Of course, she didn't even know magic was real or that Jewel Land existed until that day.
- Personality Blood Types: A - has a hard time talking to people but is very understanding of their problems.
- Pink Means Feminine: Usually dresses in and is represented by pink.
- Psychosomatic Superpower Outage: Briefly loses her magical power in episode 33 when she hears the rumours about her sister and Yuuma going out.
- Red Is Heroic: Has reddish-brown hair, is the hero of this season.
- Refusal of the Call: Akari wants nothing to do with Ruby when the latter causes her to be late, so she emphatically turns down the invitation to learn magic. Later they have a heart-to-heart and she accepts.
- Reluctant Fanservice Girl: Not as much as Sara, but she's still pretty reluctant when Miria dresses her up in a bikini and a cheerleader outfit.
- Rookie Red Ranger: She's the last and most powerful student to join the magic academy.
- Second Episode Morning: She wakes up thinking she dreamed up the events of the first episode until she sees Ruby on her table.
- Second Year Protagonist: She's not in high school, but she's in the middle years of middle school, so the principle remains the same.
- Shrinking Violet: Akari is considered the shiest of all Jewelpet heroines.
- This Loser Is You: To all the shy young girls with low self-esteem watching the show.
- Took a Level in Cheerfulness: Her family notes that she has become happier since Ruby's arrival.
- Two First Names: As you probably know, Sakura is a popular given name, but for Akari it's her family name.
- The Un-Favourite: Constantly obfuscated by her sister (she thinks).
- Unwanted Harem: In episode 45, five boys accidentaly come under the effects of a love potion and fall for her, which makes her uncomfortable to say the least.
- You Are Not Alone: Delivers this speech to Alma in episode 51.
- Youngest Child Wins: Her big sister Monica is a celebrity, but that's nothing compared to going on an adventure of self-discovery in a magical land.
Miria Marigold Mackenzie
Voiced by: Ayana Taketatsu
Miria Marigold Mackenzie is Garnet's and Sango's human partner. 8 years old, Miria is an American girl who lives in Hollywood and loves anime, manga and dressing up. She considers herself a "Kanzen Muketsu Bishojo", (translated in English as "Knock-out Marvelous Beauty") and has a crush on Leon. Miria often brags about her magical skill, and can sometimes be a bit irresponsible when using her magic (though she does learn from her mistakes). She misses her parents, a singer and a manager who are constantly away due to work. She dreams of becoming a pop star like her mother.
- Alliterative Name: Initials are MMM.
- All Love Is Unrequited: Has a crush on Leon, who doesn't notice.
- Attention Whore: In episode 4, she complains about how no one came to comfort her even though she ran away from the class in tears.
- Big "NO!": At the end of episode 5, in response to Sara's experiment.
- Book Dumb: She's not very zealous with her schoolwork, but manages to be a powerful little mage nonetheless.
- Bratty Half-Pint: She's very condescending towards her older classmates, though she mellows out.
- Color Motif: Represented by green, though her magical girl outfits are a variety of colors (her civilian clothes are green, though).
- Cosplay Otaku Girl: She constantly wears cat ears and likes manga.
- Occidental Otaku: She IS American, after all.
- Cute Little Fangs: To underline her haughty personality. And they go with her cat motif in general.
- Declaration of Protection: To the whole school when it's endangered by her haywire spell in episode 4.
- Disappeared Dad: We never see him, though he is mentioned.
- Dumb Blonde: Downplayed; she's stubborn, unwilling to listen to others and shows that she doesn't study a lot, but is more than capable of holding her own throughout her magical studies, and gets to reach the Jewel Star Grand Prix quarter-finals for it.
- Eagleland: She's from America and has the stereotypical loudmouth attitude.
- Expressive Accessory: Her cat tail twitches when she's in an excitable mood.
- Genki Girl: Miria is the most energetic out of the main trio.
- Innocent Blue Eyes: Blue eyes and one of the heroes.
- In-Series Nickname: KMB. Or "Kanzen Muketsu Bishojo".
- Just a Kid: Sometimes is condescended upon by Sara for this reason.
- Leitmotif: "Little Twinkle Star"
- Lethal Chef: Her food looks good, but is really freaggin' terrible.
- Parents as People: Her mother is always busy with her career but she clearly loves Miria very much.
- Personality Blood Types: B - egocentric, passionate and always in high spirits.
- Phenotype Stereotype: She's an American with blue eyes and blonde hair.
- Plucky Girl: She's very determined and out-going, and doesn't let herself get down easily.
- Precocious Crush: She's 8 and crushing on the 15-year-old Leon.
- Red Oni, Blue Oni: Red to Sara's blue.
- Shipper on Deck: For Akari/Yuuma.
- Tag Along Kid: One of two; the other is Nicola.
- Tiny Tyrannical Girl: Downplayed; she's bossy and assertive for her age, but doesn't use physical violence, and she tones down the act as the show goes on.
- When You Coming Home, Dad?: Her mother is a singer who seems to always be on tours. Also the case with her father, even if he's only glossed over. Their prolonged absences generate much of Miria's angst.
- Why Did It Have to Be Snakes?: Hates snakes.
Voiced by: Azusa Kataoka (Now Azusa Enoki)
Sara is Sapphie's human partner. 13 years old, she's an Indian girl with red eyes and blue hair. She's considered a prodigy in the Magic Academy. She takes a scientific approach to magic, and sometimes comes up with never-before-seen spells by experimenting. She lives away from her parents and doesn't talk much, which makes her come off as aloof. Both Nicola and Miria think she's weird, but Akari thinks Sara is a nice person inside, although she doesn't show it. Nicola considers her both a rival and a potential Love Interest, though Sara is ignorant of this. Her dream is to be a famous scientist and to see her parents again.
- All There in the Manual: You'd never know her heritage (Indian/Japanese) just from watching the show.
- Ambiguously Gay: Blushes a lot around Akari and has shown literally zero interest in guys, not even realizing Nicola's feelings for her.
- Awesome, but Impractical: Invented a defensive spell that can change the nature of dangerous offensive spells to harmless ones. She uses it in her fight against Laiya; however, her magical resilience is pathetic compared to Laiya's, which, added to the heavy toll that the spell takes on her, means that she can't keep the spell up for too long and eventually she loses. That said, she's buying time for Akari and not aiming for the win.
- Stone Wall: The spell renders Sara completely stationary and unable to attack, relying on the opponent depleting their magical power.
- Badass Bookworm: Especially during the Grand Prix.
- Beware the Quiet Ones
- But Not Too Foreign: Half-Indian, half-Japanese.
- The Comically Serious
- Cute Bookworm
- Deadpan Snarker: Sometimes, the most frequent target of it being Miria.
- Defrosting Ice Queen: Starts becoming more sociable once Akari breaks through to her.
- Do Not Go Gentle: She knows she can't win against Laiya, but chooses to fight instead of forfeit in order to weaken her and give Akari an advantage.
- Eenie, Meenie, Miny Moai: Her lab is located under a statue that looks like one.
- Emotionally Tongue-Tied: In her own words, she doesn't know how to say sorry.
- Friendless Background: She coops herself up in a laboratory all day both in the human world and in Jewel Land, and never cared about making friends until Akari came along.
- Friendly Rival: To Nicola.
- The Glasses Come Off: Doesn't wear glasses as a magical girl.
- Hair Decorations: Her headband.
- The Hermit: As a result of her parents leaving for a long time with barely a word, she chose to live by herself with no emotional attachments so she wouldn't get hurt again.
- Idiot Hair: Has a cowlick atop her head.
- Improbably High I.Q.: Has an IQ of 240 according to the text seen in the OP.
- Ineffectual Loner: The teachers say that while she's a genius academically, she can't reach her full magical potential because of her lack of friends.
- Informed Flaw: The Japanese website calls her clumsy, but in the anime she gives no signs of being such.
- It's All Junk: She throws the pot of flowers she got from her parents out since the fact that the flowers are dead causes her so much pain. Akari retrieves it and tries to figure out a way to revive them.
- The Lancer: While Miria is on equal footing with her in the team dynamic, Sara is the better foil and complement to Akari due to being closer in age and having the "darker" personality. She even compares herself to the villain at one point.
- Meganekko: Usually wears glasses.
- Memento MacGuffin: Her pot of flowers in episode 31, which she got from her parents.
- Nightmare Fetishist: Pets a snake while commenting on how cute it is.
- Not So Stoic
- Oblivious to Love: Nicola has a crush on her which she never notices.
- Parental Abandonment: Her parents are gone due to work; she lives by herself, guarded by the government.
- Personality Blood Types: AB - rational, unemotional, evasive.
- Red Eyes, Take Warning: Subverted, she's a good girl despite her aloof exterior.
- Red Oni, Blue Oni: Blue to Miria's red.
- Rei Ayanami Expy: A young stoic girl with a Sugar-and-Ice Personality who has short blue hair, red eyes and pale skin.
- Reluctant Fanservice Girl: When the Grand Prix competition forces her to wear Merry's clothes. Also when Miria got her into a cheerleading outfit and a bikini by way of magic.
- She Cleans Up Nicely: She usually dresses in discreet clothes plus a lab coat. When she's put in one of Miria's dresses, the other characters comment on how beautiful she looks.
- Shipper on Deck: For Akari/Yuuma.
- Shy Blue-Haired Girl: Although she's less shy than she's introverted and incapable of relating to people (until Akari came along).
- The Smart Girl
- Smart People Wear Glasses
- The Stoic
- Stoic Spectacles
- Sufficiently Analyzed Magic: She treats magic like science.
- Sugar-and-Ice Personality: Icey with Miria, sugary with Akari.
- Teen Genius: She adores magical physics and has the maximum grade in every test.
- True Blue Femininity: Her civillian clothes aren't blue, but her magical girl outfit is. Plus, her hair is blue and she's associated with the blue-themed Sapphie.
- Tsurime Eyes: Has slanted eyes to match her aloofness.
- When You Coming Home, Dad?: A particularly extreme example as she hasn't seen her parents in years because they work abroad. She clearly wants to see them again, even if all those years have left her so jaded that she won't admit it.
- Why Did It Have to Be Snakes?: She has an odd fear of mushrooms and completely spazzes when she sees one. This is the same girl who thinks snakes are cute.
- Wild Take: She doesn't often showcase the typical anime reactions, given her serious demeanor, but get her near a mushroom...
- "World of Cardboard" Speech: Delivers one to Laiya in episode 49. She tells her that she reminds her of herself when she had no friends and that having them has made her stronger.
- You Gotta Have Blue Hair: Has blue hair.
- Zettai Ryouiki
Voiced by: Kenji Akabane (Adult), Aki Kanada (Child)
Leon is Dian's human partner and the oldest student in the Academy, at 15. Hailing from Austria, he has high awareness skills through magic and is an excellent swordsman, a skill which he combines with magic. His pen turns into his sword and he uses it in every battle. Miria has a crush on him and he admires Akari's determination in her magic studies. His past is tragic due to the loss of his dog, Roger, during his childhood, just before he met Dian. Dian encourages him to cheer up and never become depressed or shameful in front of the grave of Leon's departed pet. Leon's dream is to be the leader of Jewel Land and improve the relationship between the human world and Jewel Land.
- The Ace: He's the most well-balanced among the students; he's great at magic, mature and gets along great with everybody. He's even the first of the group to get all 12 Jewel Stones.
- All Love Is Unrequited: Despite Miria liking him a lot, Leon treats her as a friend because she's too young.
- All There in the Manual: His Austrian nationality isn't mentioned in the show; you just know he's European, and might mistakenly guess that he's French because of his history with Marianne.
- Badass Cape
- The Big Guy
- Genius Bruiser: He's very knowledgeable, though not to Sara levels.
- Blue Blood: Hails from an aristocratic family (nevermind that Austria abolished nobility in 1919...).
- Canine Companion: Had one who died to save him. He met Dian shortly after.
- Ineffectual Loner: The Fountain Dragon says this is what's keeping him from getting his 12th Jewel Stone; he's just so well-rounded that he never needs any help, and therefore doesn't truly know the feeling of trusting his comrades.
- Knight in Shining Armor: Modeled after this ideal.
- Lovable Jock: The most physically-minded of the students; he's also a very Nice Guy.
- Magic Knight: Impressive magic skills combined with sword-wielding proficiency.
- Master Swordsman: He's so good, he goes to the Olympics at the end of the show.
- Nice Guy: He's very kind and mature.
- Primary-Color Champion: His outfits are heavy on red, blue, yellow and especially white.
- Princely Young Man: Of the Gentleman-type.
- Royals Who Actually Do Something: He's an aristocrat who's learning magic to become a wise ruler capable of uniting the human world and Jewel Land.
- Team Dad: He is the most responsible of the group.
- The Worf Effect: Got beaten by Laiya without much effort despite being one of the strongest students in the Magic Academy.
- Wouldn't Hit a Girl / Would Hit a Girl: He will hit a girl if she's evil. The thing is, even then, he's too chivalrous to employ the same strength that he would on a guy.
Voiced by: Momoko Ohara
Nicola is Titana's human partner and the youngest of the students. He's a genius pianist from Russia and a smart aleck who annoys people with his boasting and condescension. He believes only Sara can measure up to him in magical knowledge.
He has a bad relationship with his mother, an elitist who demands that he do nothing less than his best lest he embarrasses her in public. After another bad encounter with her, Titana showed up on his piano and complimented his skills, causing Nicola to cry with joy that someone appreciated his work and accept his offer of attending the Magic Academy. His dream is to be recognized as a famous pianist and to make his mother proud of him.
- All There in the Manual: His being from Russia isn't mentioned in the show proper.
- Alpha Bastard: Until he became sympathetic and supportive.
- Bratty Half-Pint: Gets the "I'm so much better than you" attitude down to a T.
- Butt-Monkey: If anyone in the core five is about to get the short end of the stick, it's probably him.
- Child Prodigy: Not only is he one of the smarter students in the academy, he's also a gifted piano player.
- Disappeared Dad: His mother is behind a lot of his motivation but his father goes unmentioned.
- Hidden Depths: He has some pretty deep seated issues with his callous mother.
- Insufferable Genius: He's among the best students and likes to rub it in people's faces.
- It's All About Me
- Jerk with a Heart of Gold: Nicola is a real jerk in the first episodes, but as we discover more about him, he reveals himself to be sympathetic and supportive of his friends.
- Magic Music: Specializes in this.
- Mouthy Kid: He's a brat, but he's still among the smarter characters.
- Off Screen Moment Of Awesome: He gathers the last Jewel Stones required for the Grand Prix off-screen. It contrasts with his friends who each get a focus episode to collect their last one.
- The Piano Player: He's a crack pianist who's won awards back in the human world. He can sometimes be found playing the organ in the Magic Academy.
- Precocious Crush: Develops one on Sara after her She Cleans Up Nicely moment. He's 8 and she's 13 (not to mention strongly implied to love Akari).
- Stage Mom: His mother pushes him into professional piano playing and she clearly enjoys the spotlight, while being far too demanding of her son.
- Team Prima Donna
- Tsundere: For Sara. Not that she realizes it.
- Unknown Rival: Considers Sara his greatest rival. She doesn't acknowledge it.
- "Well Done, Son!" Guy: He wants his mother to acknowledge and cherish his efforts and compliment him.
- Youthful Freckles
Voiced by: Hisako KanemotoJudy studied in the Magic Academy 12 years before the start of the series. Akari met her in episode 8 when she time-travelled to the past through the magic of the Academy's bell, which Judy used to ring. Judy's insecurities were very similar to Akari's, and they inspired each other to do their best in the Jewel Star Grand Prix. And so Judy became the champion of her year. Her Jewelpet partner is Prase.
- Does This Remind You of Anything?: Her lack of confidence makes her a mirror of Akari.
- Famed In-Story: She's very famous in Jewel Land as a winner of the Grand Prix, and is fondly remembered by her teachers.
- Girlish Pigtails
- Hair Decorations: Two four-leaf-clover-shaped pins.
- Hair of Gold, Heart of Gold
- Hero of Another Story: Is the previous Grand Prix champion, and we're given glimpses of her self-growth.
- Innocent Blue Eyes
- Intergenerational Friendship: She's 12 years older than Akari, but thanks to time travel, they're the same age when they meet.
- Oireland: Very possible. She dresses in green and has a clover motif, which are prime Irish symbols. Plus she looks generally European.
- Phenotype Stereotype: Blue-eyed blonde, probably hails from Europe.
- Small Role, Big Impact: Only appears in episode 8, but was such a source of inspiration for Akari that her presence is felt throughout much of the season.
- Youthful Freckles
Voiced by: Shinnosuke TachibanaYuuma Jinnai is Akari's crush and classmate in Winston Academy. Yuuma is calm and nice to Akari, but also distant and mysterious. Yuuma's parents died during his childhood, so he's now living with his grandparents. He plays basketball.
- Alternate Character Reading: 'Jinnai' can be read as 'Kameuchi', and this is often mistakenly listed as his true family name in some sites.
- Amplifier Person: Alma's magic becomes more powerful in his presence.
- Birthmark of Destiny: The key to the Battest is sealed in it.
- But Not Too Foreign: His mother Fealina is from Jewel Land.
- Distressed Dude: He has no power of his own so when Alma kidnaps him, it's up to Akari to save him.
- Half-Identical Twins: As Alma's twin brother, he is similar to her in looks.
- Icy Blue Eyes: Blue-eyed, introverted and aloof, although he's otherwise a pretty nice guy.
- Ill Boy: Not as serious as other examples, but his birthmark causes him pain which impedes him from doing a lot of physical exercise.
- Locked Out of the Loop: Until he accidentaly sees Akari talking to Ruby and going to Jewel Land. He's not terribly surprised since he remembers Opal from his childhood.
- Lovable Jock: Plays basketball.
- Love Interest: Akari crushes on him from day 1.
- Nice Guy: He looks aloof, but he's actually mild-mannered and kind to Akari.
- Raised by Grandparents: Stated, although said grandparents are never seen.
- Secret Keeper: He's the only normal(ish) human to learn of Akari's trips to Jewel Land, and, of course, doesn't tell anybody else.
- Tsurime Eyes
- Useless Boyfriend: Has no magical powers of his own (or they're passive at best; see above); when he does get involved, the only support he can offer is verbal.
- You Gotta Have Blue Hair: He has dark purple hair.
The Sakura Family
Voiced by: Midori Takahashi (Marie), Hidenobu Kiuchi (Akira) and Yuka Iguchi (Monica)Akari's family is composed of, aside from herself, her parents and her older sister Monica. Her father is a ship architect and her mother is the chief editor of a magazine. Monica attends the same school as Akari and is student council president; additionally, she has a job as an idol.
- The Ace: Monica is seemingly great at everything she does.
- Bumbling Dad / Henpecked Husband: Akira at first seems lazy and unattentive. Marie has a tendency to order him around to which he complies.
- Hidden Depths: His episode reveals that he is quite the competent and beloved worker.
- Cool Big Sis: Monica is very kind and proper, concerned about her sister and admired by all of her schoolmates.
- A Day in the Limelight: Episode 11 for Akira, episode 30 for Marie, episode 33 for Monica.
- Even the Girls Want Her: Some female students at Winston Academy have this reaction to Monica.
- Locked Out of the Loop: None of them are aware of Akari's adventures in Jewel Land, and think Ruby and Labra are normal pets.
- Nepotism: Monica had a lot of help from Marie's position at a magazine in becoming an idol. She is aware that it gives people in the business certain impressions of her and she tries to break out of them by doing her absolute best at any job she's given, as shown in episode 33.
- Nice Girl: Monica. Becoming famous hasn't stopped her from working for the improvement of her school, and she worries that she's not able to spend time with Akari.
- Parents as People: Akari perceives her mother as neglectful of her. As the series goes on, it is shown that this is not really the case; Monica's career needs high-maintenance, but that won't stop their mother from caring for Akari when she's truly distressed.
- Akira seems to be pretty much emotionally absent from Akari's life, though that can probably be partially blamed on the fact that he's the least developed character in Akari's family.
- Theme Naming: The mother and the eldest daughter have foreign names (Marie and Monica) and the father and the youngest daughter's names are anagrams of each other (Akira and Akari). Also, alliteration.
- Two First Names: Same deal as Akari, they're her family after all.
- See Characters.Jewelpet for Moldavite, Halite and Sulfur.
Voiced by: Yu ShimamuraFealina was one of the most powerful magicians in Jewel Land. She made a wish to Jewelina to go to the human world and meet a human with strong willpower. Jewelina warned her against it but allowed her to go. Fealina fell in love with a man of the human world, married him and had children with him. In order to stay in the human world without dying, Fealina attempted to use the Battest to take away her magical nature and turn her into a normal human. She couldn't control it and had to sacrifice herself to seal it again. Her resting place is in a dimension adjacent to Jewel Land. Fealina's Jewelpet partners were Opal and Angela.
- Curtains Match the Window: Purple hair and eyes.
- De-Power: Loses her magical powers at the end.
- Determined Widow: The passing of her husband and father of her children didn't squash her will to protect her children.
- Disney Death: Dead since before the start of the series but is revived in the last episodes.
- Heroic Sacrifice: She died stopping the Battest from unleashing its power, saving both worlds from danger.
- I Just Want to Be Normal: She sought the Battest because she thought it'd take her magic away (given that her magical nature would shorten her lifespan in the human world), allowing her to live in peace to raise her children.
- Missing Mom: She's the mother of Yuuma and Alma, and died when they were little.
- Posthumous Character: She died in the show's backstory. Fortunately it's reversible.
- Purple Is Powerful: Strongly associated with purple, having purple hair and eyes, she was one of the most powerful magicians in her time.
- Silk Hiding Steel: She's a motherly and soft-spoken type, and also one of the most powerful mages ever, having risked her life to stop an artifact containing all the Dark Magic, and succeeding.
- Small Role, Big Impact: Her actions set off the dramatic plot, despite being dead since before the start of the series.
- You Gotta Have Blue Hair: Has purple hair, which she has passed on to her children.
Old Witch of the Western Cave / Albiana
Voiced by: Yuki KaidaAlbiana is a hermit and a powerful witch living in the western part of Jewel Land. First appearing in episode 7, she is a grouchy reptilian-like woman who hates trespassers and troublemakers. She is deeply acquainted with the past crisis in Jewel Land and sometimes works with the protagonists in order to avert a repeat of it. Albiana can transform into her true form to increase her magical power. In her true form, she has blonde hair and blue eyes. She has a pet chimera named Ryuku.
- Beauty to Beast: She willingly took on her amphibian form because of the grief she felt for Fealina.
- Cynicism Catalyst: Fealina's death.
- Icy Blue Eyes: In her human form.
- Jerk with a Heart of Gold: She's an unpleasant person owing to her past, but is good deep down and actively helps out the heroes against the Battest.
- Mentor Archetype: To Fealina.
- My Greatest Failure: Not stopping Fealina from getting involved with the Battest.
- Red Eyes, Take Warning: Subverted.
- Trickster Mentor: To Akari.
- Ungrateful Bastard: One episode is about Akari and Nicola having to get her to say "thank you". She consciously refuses to do so, and only says it accidentaly at the end.
- Vitriolic Best Buds: Implied with the Fountain Dragon.
- Zen Survivor: The crisis with the Battest and the loss of Fealina has made her jaded, and she isolates herself and shuns students who want advice from her.
Voiced by: Mitsuo SendaA blue dragon wearing glasses and sporting a huge beard/mustache combo. He is an ancient and wise creature counted among the most powerful magicians in Jewel Land. He sometimes aids Akari and co. in their studies and in stopping Alma and the Battest.
- Badass Mustache
- Gentle Giant: Being a dragon, he's very large, but is peaceful and helpful most of the time.
- Mentor Archetype: Especially to Leon.
- Our Dragons Are Different: Our dragons live in lakes, are wizards and mentor pupils in the ways of magic.
- Smart People Wear Glasses
- Vitriolic Best Buds: Implied with Albiana.
- Walking the Earth: OVA, in search of the Flower of Happiness.
- Wizard Beard
Jolly and MerryJolly and Merry are the mascots of Jewel Land's mail order magazine, the Jewel Net Harada. They're twin female anthropomorphic dogs. Jolly has cream colored fur and wears a blue Playboy bunny outfit while Merry has brown colored fur and wears a red Playboy bunny outfit. They present recommended magic goods from the magic mail order. Moldavite likes them and is addicted to the mail orders, which often makes Halite angry.
Marianne, Catherine and Angelina
Voiced by: Rie Kugimiya, Rei Matsuzaki and MAKO, respectivelyThree sisters from a rival academy, who call themselves the Magical Angels. Marianne has gathered all Jewel Stones for the Jewel Star Grand Prix, and her two sisters are very advanced in comparison to Akari and co.. Their Jewelpet partners are, respectively, Kaiya, Ryl and Amelie.
- All Love Is Unrequited: Marianne likes Leon. He has no idea.
- Alpha Bitch: Marianne.
- Butt-Monkey: Lampshaded in the second version of the opening.
- Dumb Blonde: Marianne.
- French Jerk: They are incredibly arrogant and condescending towards our non-French heroes, though Marianne eventually mellows out out of gratitude towards Akari.
- Friendly Rival: After their second run-in with Akari.
- Girlish Pigtails: Angelina, not coincidentally the youngest of the three.
- Girl Posse: Catherine and Angelina just follow Marianne's lead. Unusual in that they're the Alpha Bitch's sisters.
- Graceful Loser: Marianne confesses that she cheated while chasing Flora and gives her to Akari, who had saved Marianne from Flora's rampage.
- Hair Decorations: A rose for Marianne, a purple flower for Catherine and two pink and white ribbons for Angelina.
- Icy Blue Eyes: Marianne.
- Large Ham: More aesthetically than verbally.
- Incoming Ham: Their introductory speech.
- Noble Womans Laugh
- Ojou Ringlets: Marianne.
- Overly Long Name: Their surname(s) Grand Mariner Chocola Julliangeli.
- Purple Eyes: Angelina.
- Something About a Rose: They present themselves with a shower of rose petals, and Marianne wears one on her hair.
- Terrible Trio
- Tsundere: Marianne (inevitably) becomes a bit like this to Akari after she saves her in the Beach Episode.
- Unknown Rival: Akari is always very nice to Marianne and sees her as someone to look up to. She never, ever antagonizes her.
- You Gotta Have Blue Hair: Catherine has purple hair.
Voiced by: Rei MatsuzakiA candidate of the Jewel Star Grand Prix, Hilde is considered Jewel Land's greatest prodigy. Though her details are unknown, Hilde is said, by the Magical Angels, to be a genius magician with good chances to win the Grand Prix. However, she and her Jewelpet partner, Topaz, are defeated by Laiya, a mysterious candidate. Before leaving she warns Akari and her friends about Laiya's power.
- The Ace: She's said to be a prodigy and the most talented mage competing in the Grand Prix.
- Phenotype Stereotype: Her name, combined with her appearance, screams Northern European, though we don't know for sure if she is.
- Promotion to Opening Titles: In the OVA, even though she doesn't appear in it.
- The Worf Effect: Get played up to be immensely talented and powerful - get beaten up by Laiya.
Voiced by: Hiroshi ShimozakiA candidate of the Jewel Star Grand Prix, hailing from the same school as Marianne and co.. His magical powers give him immense physical strength, so much so that he once repelled an asteroid with his bare hands. However, he is severely lacking in precision skills, which costs him his match against Akari. His Jewelpet partner is Yuku.
- Dumb Muscle: He has no strong points or skills other than physical strength through magic.
- Meaningful Name: How the Japanese pronounce gung-ho, which he certainly is.
- Scary Impractical Armor: His armor does a good job of scaring Akari at first - but is completely uncalled for in a match of needle work.
- Unskilled, but Strong: Gunho is all about raw power. Anything that requires finesse and he's out of his league.
- World's Strongest Man: Regarded as such in Jewel Land.
Voiced by: Asami ShimodaA candidate of the Jewel Star Grand Prix. She is about as smart as Sara, who she fights in the quarter-finals. However, she loses because she's lax in her answers. Her Jewelpet partner is Charotte.
- Friendly Rival: She's nice and polite to Sara from beginning to end.
- Gender-Blender Name: Sagan is a Slavic boys' name, though it's more frequently used as a surname these days.
- Graceful Loser: Has no hard feelings and congratulates Sara for her victory.
- Meganekko: She's a glasses girl.
- Promotion to Opening Titles: In the OVA, even though she doesn't appear in it.
- Smart People Wear Glasses: Like fellow genius Sara, she wears glasses.
- Teen Genius
- You Gotta Have Blue Hair: Dark green.
Voiced by: Megumi TakamotoAlma is Diana and Opal's human partner and the main antagonist. Alma watches over Akari from the moment she steps into the Magic Academy. For some reason, greatly resembles Yuuma.
- The Ace: She's good at everything she tries to do in the OVA.
- Adorkable: OVA.
- All of the Other Reindeer: Was shunned in the human world for showing her magical powers.
- Anti-Villain: Type II. She's not a horrible person, she's just saddened and enraged at her destiny; the only times she's genuinely evil are when she's possessed by the Battest, which is a sentient, but not rational, Artifact of Doom.
- Bifauxnen: Looks exactly like Yuuma, but under the boyish clothes is a girl.
- Big Bad
- Birthmark of Destiny: The key to the Battest is sealed in it.
- Braids of Action: Wears her hair in a braid when masquerading as a boy.
- Broken Bird: Being forced away from her family and learning about her mother's death left her bitter, asocial, aggressive and vengeful, but deep down she's still a good person.
- Broken Tears: Several times - Opal's death, Yuuma's refusal, Diana's death...
- But Not Too Foreign: Half Jewel-Landian.
- Cast from Lifespan: Some of her more powerful spells are stated to shorten her lifespan.
- Combat Pragmatist: In the Jewel Star Grand Prix, she doesn't hesitate to use harmful spells on her opponents even though it's specifically forbidden to do so.
- Dark Magical Girl: She's a jaded and slightly evil but tragic magical girl, in contrast to the heroic, naive and unsure Akari.
- Darth Vader Clone: "Dead" mother leads to her Start of Darkness? check. Most powerful magic user in-universe? check. Having grudge against the system she was belong to? check. Hide beneath the "mask" which in her case, boyish body and all-black male clothing? check. Revealed to be the twin sister of important character? check. Despite her extreme magical power, she was nothing but pawn of Greater-Scope Villain? check. In the climax, having hand on saving the very person that want to save her no matter what? check.
- Death Glare: Occasionaly. The most noticeable instance is in the OVA, where she scares off a group of students who were badmouthing Akari.
- Demonic Possession: Gets possessed by the Battest and becomes more powerful, even injuring Leon during the Jewel Star Grand Prix.
- De-Power: Loses her magical powers at the end.
- Despair Event Horizon: Lost her mind and will to live when Diana died, thus letting the Battest do as it pleased.
- Even the Girls Want Her: The opening of the OVA suggests this of the female students of Winston Academy. Doesn't happen in the OVA proper though.
- Felony Misdemeanor: In the OVA, hearing the other students criticize Akari's drawings causes her to go on a misanthropic tirade.
- Freudian Excuse: You wouldn't be happy either if you were forcefully seperated from your family.
- Friendless Background: Alma was bullied as a child in the human world, and when she was moved to Jewel Land, she was unsocial to her classmates, only trusting in Opal and Diana. After she moves back to the human world (OVA), she has trouble making friends besides Akari since the past is still hurting her.
- Gender Bender: She spends most of the first and second arcs donning male clothing and styling her hair to be boyish. This is all accomplished through magic. Admittedly, it's not clear if her anatomy changes, but it is stated that she prefers going like a boy because she feels safer that way.
- Go and Sin No More: Jewelina punishes Alma by taking away her magic and telling her to go live in the human world with her family.
- Half-Identical Twins: As Yuuma's twin sister, she is similar to him in looks.
- Humans Are Bastards: She says in the OVA that she can't stand how humans trample each other's feelings and that she'd rather not interact with them.
- Icy Blue Eyes: Become Occult Blue Eyes when she's possessed by the Battest.
- Knight of Cerebus: The tone of the story becomes darker and sadder whenever she's around. Averted for the OVA, since she's not a villain in that, not anymore.
- Meaningful Name: The name she uses while hiding her identity, 'Laiya', sounds like 'liar'.
- Memento MacGuffin: Opal might as well be one from her mother.
- My God, What Have I Done?: Has this reaction when the Battest is let loose and it starts destroying everything in sight.
- Mysterious Watcher: Keeps watching Akari's progress before fully revealing herself in episode 23.
- No Social Skills: OVA. Understandable since she spend most of her life up to that point in almost total solitude.
- Orphan's Ordeal: The loss of her mother drives her entire arc.
- Personality Blood Types: AB - has more emotional peaks than Sara, but otherwise shares the coldness and the evasiveness.
- Power Gives You Wings
- Promotion to Opening Titles: In the second version of the opening.
- Purple Is Powerful: She's scary powerful and dresses all in purple, in addition to having purple hair.
- Rage Against the Heavens: Her original motivation is to defeat Jewelina, goddess of Jewel Land, as revenge for her mother's death.
- Rapunzel Hair: Her hair reaches a little past her butt.
- Revenge Before Reason: Thinks Jewelina is responsible for her mother's death, so she's out to get her. The truth is that Jewelina warned Fealina about the danger; Fealina went and made a mistake that was ultimately her own.
- Shipper on Deck: For Akari/Yuuma, in the OVA. She does sympathize with it in the series proper too, but her revenge and general propensity to antagonize everyone get in the way.
- Supporting Protagonist: The OVA is her story, but it's Akari's point-of-view.
- Take Over the World: Late in the season, due to Motive Decay from the Battest's influence, she decides that she's going to rule Jewel Land and Earth.
- Tsundere: OVA.
- Tsurime Eyes
- Walking Spoiler: It's very hard to talk about this character without ruining the series for new viewers.
- White Hair, Black Heart: During her time as Laiya, as her mind is possessed by the Battest.
- Woobie, Destroyer of Worlds: Has understandable and sympathetic reasons, despite being the series' main villain.
- You Gotta Have Blue Hair: Has purple hair.
- Your Princess Is in Another Castle!: In episode 38, she decides to go to someplace faraway where she can be alone with Diana, making you think this is the last time you'll see her. She comes back for the Jewel Star Grand Prix.
BattestA forbidden tome containing all the dark magic born from the negative emotions of human beings. Fearing that the dark magic might destroy both worlds, Jewelina sealed it away in the book and banished it to an unknown location. Fealina attempted to unseal it to use a spell that would take her powers away, and nearly caused a catastrophe. She then reformed the seal into the birthmarks of her children, using up all her power in the process and falling into an unending sleep as a result. The main conflict of this season concerns Alma attempting to unleash it for her own purposes.
- Artifact of Doom: Beware the dictionary-looking thing.
- Demonic Possession: Possesses Alma during the Grand Prix arc.
- Evil Weapon: In its sword form.
- Greater-Scope Villain: It's the greater evil of the series because it contains all the Dark Magic, but since it's an inanimate object, it can't do much by itself, having to rely on psychic possession and such.
- Sealed Evil in a Can: It's Dark Magic in a book.
- Tome of Eldritch Lore: Its primary form is a book, since that's what Jewelina sealed Dark Magic into, but it can change shape.