Voiced by: Eri Kamei
Rinko is the only human who can use magical items: the Jewel Pocketbook, used with Ruby to awaken Jewelpets from their Jewel Charm state, and the Jewel Stick, which she uses to cast magic.
- Beauty, Brains and Brawn: The Beauty of the three.
- The Beard: She pretends to be Takki's college-aged girlfriend in episode 13 in order to discourage his grandmother from trying to get him married.
- Be Careful What You Wish For: She wanted a Prince Charming to come and take her away. She gets one, and guess what? The Prince Charming is a fake who kidnaps her and brainwashes her into giving him her powers, almost dooming the world in the process.
- Belligerent Sexual Tension: With Akira.
- Book Dumb: Generally terrible at school work.
- Break the Cutie
- Broken Tears: Episode 50. She broke down in tears after seeing Akira petrified and blamed Dian for everything. Dian didn't take this well.
- Childhood Friends: With Minami.
- Classical Anti-Hero
- Class Representative: Because she's shy, she's reluctant to do this at first, but Ruby helps her gain the courage to do it.
- Cool Big Sis: To Ruby. Even if she sometimes drives Rinko nuts.
- Cute Witch: She has the ability to awaken Jewelpets. Then she gets the Jewel Stick and becomes a true magician.
- Empathic Weapon / Lost Superweapon: The Jewel Stick.
- Empty Eyes / Mind-Control Eyes: When under Dian's control.
- Expy: Of Uta Yumeno.
- Fiery Red Head: Subverted. She comes close to an Extreme Doormat.
- First Kiss: Episode 48. From none other than Akira.
- Hair Decorations: An hairpin shaped like a stylized yellow apple.
- The Heroine / Idiot Hero
- He's Not My Boyfriend: With Akira.
- The Klutz
- Late for School: Frequently.
- Lost Him in a Card Game: She bets herself for every Jewel Game, as per Dian's demands. He wins her in episode 45, but she manages to escape in the next episode.
- Meaningful Name: The Japanese word for 'apple' is 'ringo'. The 'go' hiragana is 'ko' with a dakuten.
- Kougyoku also means 'ruby'.
- Mid-Season Upgrade: She obtains the Jewel Stick in episode 26.
- Patrick Stewart Speech: Gives one of these almost every episode.
- Placebo Effect: She can make her speech in front of the whole school because she believes that Ruby's spell works. When she discovers the truth about 5 episodes later, she is hilariously horrified.
- Red Is Heroic: Impossible red hair and is the heroine of the season.
- This Loser Is You: She gets better more or less as soon as she meets Ruby.
- Volleying Insults: With Akira.
- Why Did It Have to Be Snakes?: Rinko's shown to have acrophobia in episode 2.
- Heroic BSoD: After being convinced by Garnet to climb a tree to get her down.
- With a Friend and a Stranger: Minami is her childhood friend and Aoi is the stranger (or rather, a classmate they didn't interact with much until the show). Together they capture Jewelpets.
- "World of Cardboard" Speech: Delivered one to Misaki during episode 6.Rinko: Coward! You're just running away from reality. I was like that a while ago too. If you forget, go over it again. Learn the tables again. What's wrong with that? You just don't have the courage to do that. Come on, Misaki, show me your courage. Do your best again!
Voiced by: AKINA
- Action Girl: Minami is part of the kendo club in school and actually uses what she learns against her enemies.
- All Love Is Unrequited: She has a crush on Miyamoto, the local jock, but she has trouble confessing her true feelings to him.
- Badass Normal: Uses a kendo sword for fighting.
- Beauty, Brains and Brawn: The Brawns of the three.
- The Big Girl: Out of the trio, the most likely to use brute force. Namely, using her kendo abilities to kick the Phantom Herb Thieves' asses.
- Childhood Friends: She has known Rinko since kindergarten and has always helped her until now.
- Cool Big Sis: She has two twin brothers.
- Expy: What happens when Mana Fujisaki had no fear of cute things and got two annoying two brothers?
- Genki Girl
- The Lancer: She's closest to Rinko and is the second person to get a Jewelpet.
- Missing Mom: No mention whatsoever of her.
- Passionate Sports Girl: Part of the kendo club.
- Pink Means Feminine: Her room is decorated in pink.
- Through His Stomach: In episode 5 she plans to woo Hisashi by giving him okonomiyaki which she made herself.
- Tomboy with a Girly Streak: Loves sports but has a secret soft spot for girly things.
- You Gotta Have Blue Hair
Voiced by: Miyuki Sawashiro
- Alpha Bitch: Averted. Despite having a Girl Posse comprised of two jerks, she's the nicest girl in the show.
- Beauty, Brains and Brawn: The Brains of the three.
- Big Fancy House
- The Chick
- Cultured Badass
- Expy: Of Miki Sakurazuka.
- Fiction 500: She has, inside her house, a waterfall that falls some 3 stories into a huge fountain filled with palm trees and other greenery.
- Girlish Pigtails
- I Just Want to Have Friends: Being rich made her friendless, though she does have a Girl Posse. She got actual friends after she met Sapphie.
- Lonely Rich Kid: Once, she then became happy after meeting Rinko and Minami.
- Nice Girl: Though rich, she is very nice.
- No Social Skills: She at times has no idea how things work outside of a high-class environment, like the time when she worked at a sushi restaurant.
- Not So Above It All: She's not above fangirling over celebrities and coming up with excuses to skip school so she can see them.
- Ojou: Rich, pampered and reserved.
- Proper Lady
- Shrinking Violet: She can be shy at times.
- The Smart Girl: The best of the trio at studying.
- Spoiled Sweet: Despite being born in a rich family with a butler that reminds you of Kenshiro, she is a sweet girl with a heart of gold.
- Twice Shy: With Naoto.
- Uptown Girl: To part-time worker / high school student Naoto.
Voiced by: Mamoru Miyano
- Accidental Misnaming: Characters getting his name wrong is a Running Gag.
- Adults Are Useless: Oh yeah, he might a qualified government worker, but that means jack in a show about magical girls and animals.
- Arranged Marriage: His grandmother almost roped him into one with his childhood friend Chie.
- Badass Normal
- Baleful Polymorph: Dian turns him into a fly in episode 49.
- Bunny-Ears Lawyer: Despite his oddball behavior, a by-product of taking his job way too seriously, there's a reason he's one of the highest ranked agents of the Japanese government.
- Catchphrase: In the first 11 episodes, expect him to drop the words "state secret" every three lines or so.
- "I am Keigo Tatewaki, personal secretary to the prime-minister."
- The Comically Serious
- Deadpan Snarker
- Herald: His first task is to give the Jewel Pocketbook to whoever finds Ruby and instruct them in what they have to do.
- Inner Monologue: His focus episodes start with one.
- In-Series Nickname: Ruby calls him Takki starting from episode 11.
- Miniature Senior Citizens: His grandmother.
- Out of Focus: After Akira's introduction, he's really only important in the episodes where the gang has to face Diana or Dian head-on.
- Overt Operative: He tries NOT to be overt, but it's kind of difficult when you're dealing with teenagers and outgoing animals.
- Rich Suitor, Poor Suitor: From Chie's point of view; he's the suitor with a cushy job in the government, while the other suitor, Ken, is a simple apple farmer.
- Tall, Dark, and Snarky: Tries to come off as this; alas for him, he's the butt monkey.
- 10-Minute Retirement: Thought he wasn't qualified to take care of the Jewelpet problem in episode 11 and tried to leave, which is how he awakens Flora.
- Twinkle Smile: Presumably to look cool, but considering what kind of show he's in, it ends up accentuating how ridiculous and old-fashioned he is.
Voiced by: Yuki KaidaAkira Nanase is Nephrite's human partner and Rinko's neighbor. First appearing in episode 16, Akira is Rinko's best friend from America, who suddenly migrated back to Japan to live as her neighbor. He's part of a basketball team in New York City, USA. He also knows English, which he sometimes shows off in front of Rinko. His father is a photographer and is often away on work, leaving him in charge of the housework. Even though he brags sometimes, he has a secret crush on Rinko and hates Dian due to his influence on her.
- Badass Normal
- Belligerent Sexual Tension: With Rinko.
- Berserk Button: Being called short.
- Big Damn Heroes: Saving Rinko from falling in episode 48.
- Chronic Hero Syndrome: Episode 51. He bravely evaded Dian's petrification magic and reclaimed the Jewel Stick from him. But after he tosses it back to Rinko, Dian petrifies him.
- Boy Next Door: To Rinko. He literally lives next door to her and is a simpler and more accessible guy than the adult government agent Takki or the suave but manipulative false prince Andy.
- Declaration of Protection: To Rinko, at the end of episode 42.
- Drill Sergeant Nasty: In episode 16, training the elementary school basketball team while under Diana's curse.
- Expy: Of Kakeru Kogure.
- First Kiss: He heroically saves Rinko from a long fall and then they have their first kiss in episode 48.
- Gratuitous English: He speaks English fluently.
- House Husband: He lives with his father, who's frequently away, so he does the chores around the house, and is good at cooking.
- Jerk with a Heart of Gold: He's very rude to Rinko at first, but he's a good guy at heart and eventually falls in love with her.
- Lovable Jock: Plays basketball.
- Love Hurts: When he confesses his love to Rinko in episode 41, she impulsively yells that she hates him because of his treatment of Andy at the time.
- Missing Mom: Never even mentioned.
- The Napoleon: He's short for his age, and hates being reminded of it.
- The Rival: To Dian/Andy.
- She's Not My Girlfriend: With Rinko.
- Unwanted Harem: In episode 28, through a combined spell by Ruby, Garnet and Sapphie. It included his guy friend Hinata.
- Volleying Insults: With Rinko.
- When You Coming Home, Dad?: His dad is a photographer, so he's rarely home.
Voiced by: Takuya DesakiThe leader of the kendo club Minami attends and her love interest. He is very dedicated to the sport. His Jewelpet partner is Chite.
- Catchphrase: "Sawa! Yaka!" - "Refreshing!"
- Characterization Marches On: In his debut episode, he was portrayed as a rather serious, no-nonsense guy. Every episode after that, he's a sports nut who's Hot-Blooded about everything. It is suggested that Garnet's spell on episode 2 is responsible for the personality change.
- Curtains Match the Window: Black hair and eyes.
- Dumb Jock: He might be passionate but boy does he lack common sense.
- Kendo Team Captain
- Lazy Bum: When cursed by Diana.
- Lovable Jock
- Love Interest: Of Minami.
- Meaningful Name / Named After Somebody Famous: He's one syllable short of Miyamoto Musashi.
- Oblivious to Love: Minami's, much to Garnet's rage.
- The Slacker: When he got cursed by Diana.
- Why Couldn't You Be Different?: Laments that Minami isn't a boy, as she's more skilled than most members of the club.
Voiced by: Masataka AsumaNaoto is a high-school student working part-time in a sushi restaurant. When he was younger, he had an anger problem and beat up a lot of kids to cope with it. When some kids killed a goldfish that he was protecting, his grandmother conforted him and advised him to use his strength to protect people. Diana's curse in episode 21 made him revert to his violent ways, but he kept his kind heart, which allowed him to protect Aoi from thugs and to awaken Aqua.
- Curtains Match the Window: Grey hair and eyes.
- Hair-Trigger Temper: Had this problem as a child and Diana's curse makes him fall back into it, but he manages to control it and awaken Aqua in the process.
- Nice Guy
- One Head Taller: Than Aoi.
- Rescue Romance: Saving Aoi from some delinquents cemented her crush on him.
- Sir Not-Appearing-in-This-Trailer: Doesn't appear in either version of the opening despite being Aoi's love interest.
- Troubled, but Cute
- Twice Shy: With Aoi.
The Kougyoku Family
Voiced by: Yuki Kaida (Sayuri), Hidenobu Kiuchi (Mitsuo)Rinko's family consists of her and her parents. This section concerns her parents in specific. Mom's name is Sayuri and dad's is Mitsuo. After nearly going through a divorce, they awaken the Jewelpet Rald, which they consider part of the family, like Ruby.
- Open-Minded Parent: They don't seem to mind that their daughter's involved with government secrets and an explosive little animal.
- Sickeningly Sweethearts: They're still quite passionate about each other, and enjoy reenacting romantic scenes of the movies they watch.
- Skewed Priorities: When mom turns into a kamaboko, her immediate concern is whether she's past the expiration date.
Voiced by: Takaoka BinbinGenshirou Hattori is the head butler of the Arisugawa mansion and King's human partner. An expert in martial arts, he has been serving the Arisugawa family for 70 years and protects Aoi with his life. He has seven scars on his back which originated from an accident in which he protected little Aoi from steaming takoyaki balls. Because of that, he gained super-human strength and abilities.
- The Ace: He's an hypercompetent butler capable of doing anything his master asks.
- Expy: His name is clearly a pun on Kenshiro and the Big Dipper scars on his back are an obvious reference. He even says "Omae wa mo shindeiru".
- Meditating Under a Waterfall: He does this in episode 7. Said waterfall is actually the freaking huge fountain in Aoi's house.
- My Significance Sense Is Tingling: His scars signal when Aoi is in danger.
- Promotion to Parent: Since Aoi's parents are away most of the time, Hattori is the closest to family Aoi has.
- Scars Are Forever: His scars can't heal.
- Achey Scars: And they act up once in a while.
- Silver Fox: With all of those muscles he is pretty hot for a 70-year old.
- Undying Loyalty: He is very loyal to the Arisugawa family, especially to Aoi.
Voiced by: Nobuhiko OkamotoKuranosuke is a classmate of Rinko's introduced in episode 27. He's in the basketball team and is good friends with Akira. In episode 28, he competes against Ririka for the position of student council president. He wasn't confident about his abilities, which made him a prime target for Diana's curse, turning him into a rude delinquent type of guy. His feelings awaken Titana, who casts his magic on him, and he wins the election.
- Even the Guys Want Him: Akira finds him attractive after his makeover.
- Hell-Bent for Leather: When cursed by Diana.
- The Makeover: A minor one. All it did was mussing up his hair a little.
- Meaningful Name: How fitting that a guy named Hinata ('sunny place') should be a nice guy and student council president.
- Nice Guy: Everyone in class attests to him being this and it shows.
- Shonen Hair: When cursed by Diana.
- Shrinking Violet: According to himself.
- You Gotta Have Blue Hair: When cursed by Diana.
Voiced by: Mariya IseRirika attends the same school as Rinko and co.. She's a rich, popular girl who's always surrounded by hordes of people. In episode 31, she's cursed by Diana during the school festival, causing her to develop a streak of bad luck. When Aoi offers her her solidarity, she manages to awaken Sango.
- Alpha Bitch
- Break the Haughty: Diana's curse made her tone her act down.
- Meaningful Name: Her name can be read as 'Princess Ririka'.
- Noblewoman's Laugh: Subverted, Ruby thought she probably had this, but it's actually a pretty normal laugh.
- Ojou Ringlets
- You Gotta Have Blue Hair: A very light greyish-blue shade.
Voiced by: Izumi KittaRyouko is part of Aoi's Girl Posse. She is highly respectful of Aoi but disdainful of Rinko and Minami, though she warms up to them slightly after they help her solve the problem of her younger sister, Misaki. Her Jewelpet partner is Prase.
- Girl Posse: Aoi's.
- Grudging "Thank You": To Rinko after her sister recovers.
- Hidden Depths: She genuinely worries about her sister and tries to help her study.
- Jerkass, developing into a Jerk with a Heart of Gold.
- Pride: She has trouble admitting that her sister needs help from anybody but her.
- Sibling Yin-Yang / Tomboy and Girly Girl: The girly girl to Misaki's tomboy.
Voiced by: Nanako InoueMegumi is the other half of Aoi's Girl Posse. She is overall similar to Ryouko in personality. In episode 9, she feels excluded because she's the only one among her circle without a Jewelpet. She eats a lot to cope with this, and Diana curses her into seeing herself as a pig whenever she looks in the mirror. Her sadness awakens Ryl. Megumi initially rejects her because she doesn't think Ryl is cute, but comes around when Ryl is kidnapped.
- All Love Is Unrequited: Her crush on Akira in episode 28.
- Girl Posse: Aoi's.
- I Just Want to Be Special: Wanting a Jewelpet of her own, though it's less this and more not wanting to be excluded.
- Post-Stress Overeating: To cope with the social exclusion stemming from not having a Jewelpet of her own.
Voiced by: Erina NakayamaRyouko's younger sister. She's cursed by Diana in episode 6, making her incapable of understanding anything she studies, which drives her into child delinquency. She's healed when Prase is unlocked.
- Despair Event Horizon: She gives up attending school and turns to delinquency because of her frustration.
- Japanese Delinquents: Fell in with some bad companies, almost turning into one. Fortunately the bad companies turn out to be decent people after all.
- Sibling Yin-Yang / Tomboy and Girly Girl: The tomboy to Ryouko's girly girl.
Tetsuya and Hiroshi Asaoka
Voiced by: Momoko OharaMinami's little twin brothers. They're similar in personality, but tend to have disagreements. They're the ones to awaken Tour, who behaves like their older brother figure.
- Annoying Younger Sibling: To Minami.
- Identical Twin ID Tag: Tetsuya has his hair pointing behind him and a blue shirt while Hiroshi has his hair pointing in front and an orange shirt.
- Sibling Seniority Squabble: They spend most of episode 10 arguing about this. It's never discovered who's the older, and no one has the mind to, say, ask their father.
- You Gotta Have Blue Hair: Blue like their sister.
Voiced by: Miki TakaharaRaako is a classmate of Rinko and co.. Her father owns a ramen restaurant and she helps him out with it. In episode 4, the restaurant is cursed by Diana. Raako's father's desperation at their ramen suddenly going bad and her resolve to solve the problem cause her to awaken the Jewelpet Rin, who helps them out with her knowledge of economy.
- Boke and Tsukkomi Routine: Apparently a hobby of hers. She's really bad at it, but Rin finds it hilarious.
- Determinator: Keeps following the recipe despite the fact that it never comes out right. This perseverance is what allows her to awaken Rin.
- Family Honor: Raako is reluctant to reveal the ramen recipe to Rinko and co. so they can help her, because it's a recipe her father worked on for years without rest, and believes outsiders shouldn't know it.
- Meaningful Name: Raako Menma - combine the syllables in bold and you get 'ramen'.
- Missing Mom: She's dead. Every night, before closing shop, she and her father pray to a family portrait featuring her for good luck.
- So Unfunny, It's Funny
Voiced by: Takumi YasuakiMichiru Okegawa, more known as Micchi, is a popular actor. He is enthusiastic about his job and believes in the power of dreams. In episode 12, Diana cursed him and he lost all of his passion and drive. An impassioned speech by Rinko snaps him out of it, awakening Peridot.
- In-Series Nickname: Micchi, which is how he's always called.
- Straight Gay: His dream is to be carried away by a prince. Really.
- Wholesome Crossdresser: Part of his dream is playing a princess role.
Voiced by: Mari YamadaTakki's childhood friend. Chie was a unfeminine and messy child. When Takki's grandmother told him he was arranged to marry her in episode 13, he was horrified until he actually saw her; she had become a beautiful, proper woman. Diana's curse caused her feelings that people didn't care for what she wanted come to light. She awakens Milky. She ends up not marrying Taki and instead goes for another childhood friend of Takki's, Shishido.
- Arranged Marriage: Takki's grandmother tries to force her on him, but it ends up not going through.
- Japanese Delinquents: While cursed.
- She's All Grown Up: From snot-nosed kid to beautiful, ideal Japanese woman.
- Yamato Nadeshiko: Deconstructed. As the ideal dictates, she's quiet, submissive and attentive to others' needs; as Mint points out, this has lead to her developing a mask, hiding her true feelings of resentment towards the fact that no one takes into consideration what she wants, which makes her an easy target for Diana's curse.
- You Gotta Have Blue Hair: Has it dark blue.
Voiced by: Satomi HanamuraHanako is a homely girl who exchanges letters with a famous model named Harato. She is nervous about seeing him in person as she thinks her appearance will disgust him. She awakens the Jewelpet Luna, who changes her appearance into that of a beautiful, fashionable girl. However, the spell only lasts until midnight, allowing Harato to see what she's actually like. He tells her that he's always liked her because of her personality and doesn't think she's ugly at all.
- All Women Are Doms, All Men Are Subs: Sage loves it when Mint abuses him, though Mint doesn't seem to realize it.
- Back for the Finale: After not being heard from for half a season, they come back to kick Dian's ass with military fire-power.
- Calling Your Attacks: Each member has one really lame attack with a name.
- Comic Trio: Mint's the leader, Sage's the complainer and Aojisho's the idiot.
- Dark and Troubled Past: The trio had been together for a long time, and they had a hard time getting money. Suddenly, Diana came...
- Sage shed more light on this in episode 19: one rainy day, he encountered a black kitten who looked just like Diana and took pity on her, using his broken umbrella to shield her from the rain. But when he was about to leave, he again took pity on the kitten and took her back to Mint's place. She forbade taking in cats, but he insisted, and she reluctantly agreed. He took care of the kitten as his little sister until she disappeared. In his desperation, he encountered a Jewel Charm which told him that it was her. It told the thieves that the only way of releasing her was to get exposed to Rinko's awakening magic and they did so, coinciding with the events from the first two episodes of the anime. But it turned out the kitten they awakened wasn't the one they were looking for, but instead, an evil Jewelpet named Diana. Sage was heartbroken that he would never find the kitten, until Mint told him the kitten had gone back to her original owners.
- Expy: They are a trio of bad guys who steal precious creatures from the heroes, introducing themselves with a motto and theyre blasting off at the end of each episode Just like Team Rocket from the Pokémon anime series. Mint and Sage are also share traits with Jessie and James.
- Freudian Trio: Mint's the superego, Sage's the ego and Aojisho's the id.
- Goldfish Poop Gang
- Harmless Villain: The thieves are as negligible as flies in their attempts to interfere in the heroes' quest.
- HeelFace Turn: In the mid season climax, Mint, sick of Diana's BS, turns against her and helps Rinko defeat her. She then leaves with her fellow thieves to go find a new, honest life for themselves.
- Honor Among Thieves: The thieves consider each other family. They stick together through thick and thin.
- The Pirates Who Don't Do Anything: They only started stealing when they met Diana and they fail every time.
- Put on a Bus: They disappear after episode 26 and aren't heard from until episode 51.
- However, they appear in Jewelpet disguises in Rinko's dream in episode 40.
- Stupid Crooks: They're really not cut out for a life of crime, failing to take chances when they're right in front of them.
- Terrible Trio: Three bad guys; the leader a somewhat normal-looking woman who's way in over her head, her two underlings a lanky man and a pudgy woman, both, if not all, incompetent.
- Theme Naming: Their names are based on spices.
- Took a Level in Badass: Between their disappearance and reappearance, they join the army and become healthy and battle-capable.
- Trademark Favorite Food: Lemon-flavored milk.
Voiced by: Junko TakeuchiThe leader, a tough, punk-looking woman. Awakens Kaiya and becomes her partner.
- Christmas Cake: Mint is 30-something years old and takes offense at being reminded of it.
- Cool Shades: There are always a pair of sunglasses on her forehead.
- Excessive Evil Eyeshadow: Mint has heavy blue shadows on her eyelids.
- Fashionable Asymmetry: Her punk-ish getup features one opera glove on one arm and the other arm totally uncovered.
- Hell-Bent for Leather: Wears thigh-high, black leather boots.
- Jerk with a Heart of Gold: Mint is harsh and unforgiving due to having lived all her life on the street, fending for herself, but she does have a soft spot for her fellow thieves (who also happen to be her childhood friends) and has a certain sense of justice, as she ultimately heeds Rinko and turns against her evil boss Diana.
- Peek-a-Bangs: Her unruly hair includes bangs that fall over her eyes, albeit without obscuring them.
- Shonen Hair: Mint has short, spiky hair that defies gravity.
- Stocking Filler: Mint has fishnet stockings.
Voiced by: Hidenobu KiuchiA sickly, gangly man who loves cats. Accidentaly awakens Diana, technically making them partners, though Diana doesn't care about that.
- Creepy Cute: In-Universe - Sage refers to himself as such in their motto.
- Kindhearted Cat Lover: Sage is fond of cats and tried to adopt and care for a kitten despite his downtrodden lifestyle. When Mint sent it off to be adopted by someone who could actually support a cat, Sage accepted it, knowing the cat would be happier.
- Minion with an F in Evil: Sage is truthfully a nice guy and is too weak to do harm, but he has to stick with the thieves and Diana since they're his only hope of getting off the streets.
- Nice Hat: Has a cool fedora.
- Non-Action Guy: Mint and Aojisho fight somewhat well, but Sage is too weak to do so.
- Peek-a-Bangs: Has hair covering half of his face, making him creepier-looking.
- Tall, Dark, and Snarky: Certainly, Sage is very lean and tanned, he dresses fashionably and has a dry wit - but the effect is lost by his sickliness and not being handsome at all.
- You Gotta Have Blue Hair: Has green hair.
Voiced by: Akiko KobayashiA stocky, peppy woman. Awakens Kohaku and becomes his partner.
- Acrofatic: Aojisho can move fast for someone so fat.
- Big Eater: Gee, ya think?
- Big Fun: Is easily the most cheerful and good-natured member of the thieves.
- Nice Hat: Has a cute, old-fashioned hat to go with her clothes.
- Signature Laugh: A clipped "Gya-ha!"
- You Gotta Have Blue Hair: Has dark pink hair.
Voiced by: Nakano Inoue (Raku), Mariko Nagahama (Ki), Yuki Kaida (Ai), Junko Minagawa (Do)The Majos are the Four Great Magicians and leaders of Jewel Land. They are Raku Majo (the leader), Ki Majo (the plump, jolly one), Ai Majo (the one who cries easily) and Do Majo (the angry one). They are the ones who send Ruby in her quest to the human world.
- Adipose Rex: Ki.
- Big Fun: Ki.
- Big Good: They're the leaders of Jewel Land and have the task of making sure no harm befalls both worlds.
- Bunny-Ears Lawyer: Raku has that devil-may-care attitude, but she'll get serious in a pinch.
- Color-Coded Characters: Pink for Raku, green/yellow for Ki, blue for Ai and red for Do.
- Curtains Match the Window: Ai and Do.
- Facial Markings: Ki has triangles on her cheeks and Do has an arrow pointing down on her forehead.
- Fiery Red Head: Do.
- Four-Temperament Ensemble: Raku is leukine, Ki is sanguine, Ai is phlegmatic and Do is choleric.
- Genki Girl: Ki.
- The Gods Must Be Lazy: Raku prefers to leave the Jewelpet problem to the Japanese government and doesn't do much herself.
- Gods Need Prayer Badly: Everytime a lunar eclipse approaches, the Majos lose their power and need to descend to Earth to collect graces from humans before the eclipse becomes total. They lose their power permanently if they can't.
- Hair-Trigger Temper: Do.
- Jerkass Gods: They do things like betting on the race of episode 18 and manipulating it so they can win.
- The Leader: Raku, of the Mastermind and Charismatic varieties.
- Lean and Mean: Do is the tallest, thinnest and has the temper of a devil.
- Meaningful Name: 'Raku' is Engrish for 'luck'. The meaning it lends to her character is perhaps best reflected by the translations of her name; in Spanish, she is called Comodina, which means 'wildcard', and it reflects her versatile powers and personality compared to the other Majos.
- Meganekko: Ai.
- Ms. Exposition: They're the ones to tell Rinko and friends about Diana and her purposes. Later, they also tell them about Dian.
- Multicolored Hair: Do has a yellow lock of hair, possibly to simulate fire.
- Nice Hat: Ki and Ai.
- Odd Job Gods: Ki, Ai and Do specialize in a single field, whereas Raku is versatile, so she's their leader.
- Oh, Crap!: Raku's reaction when she was shown Ruby's grades in the first episode. She also Face Palmed.
- Ojou Ringlets: Raku has them.
- Only Sane Man: Raku, who has the most balanced personality of the four. Unless Dark Magic is involved.
- Perpetual Frowner: Do.
- Perpetual Smiler: Ki.
- Physical God
- The Slacker: Raku.
- Technicolor Fire: Do can shoot purple fire around her.
- Top God: Raku.
- You Gotta Have Blue Hair: Raku has pink hair, Ki has green, Ai has blue.